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Business software ranked on six criteria per category, with the evidence linked. No pay-to-rank placements.
8,500+product scorecards
189categories
6criteria each
Who leads, in every category
189 categories in 13 groups, each ranked on the same six criteria. Pick a group, then tap a product to see why it ranks.
Find the best software for your business
189 categories, every product scored on the same six criteria, with the evidence linked.
Choose a category
CRM
Client Onboarding & Implementation
Lead Management
Sales Engagement & Outreach
Partner Relationship Management
Sales Automation & CRM
Sales Pipeline Management
Sales Training & Coaching
Business & Account Management
Revenue Intelligence & Forecasting
Sales Enablement Content
Sales Compensation & Commission
Sales Proposal & Quote Generation
Territory Mapping & Quota Planning
Cold Email & Sales Sequencing
Our research, made visible
Every ranking stands on a file of evidence
Four things we do for every product, and the proof that we do them.
01
We know every product
Each of the 8,517 products we rank has its own file: its documentation, pricing, security and integration pages read, reviews weighed, and every finding written down with the source it came from.
Salesforce#1 in CPQ17findings10sources
Zoho#1 in CRM17findings13sources
GUIDEcx#1 in Client Onboarding & Implementation18findings16sources
HubSpot#1 in Lead Management16findings11sources
Apollo.io#1 in Sales Engagement & Outreach18findings13sources
Impartner#1 in Partner Relationship Management18findings12sources
Salesforce#1 in Sales Automation & CRM6findings4sources
Pipedrive#1 in Sales Pipeline Management19findings18sources
HubSpot#1 in Marketing Automation17findings13sources
Deputy#1 in Workforce Scheduling & Shift Management18findings13sources
Zoom Phone#1 in Business VoIP & Cloud Phone18findings12sources
ADP#1 in Payroll & Benefits Administration18findings12sources
Braze#1 in Campaign Orchestration17findings14sources
MindTickle#1 in Sales Training & Coaching6findings1sources
GRIN#1 in Influencer Marketing18findings8sources
Sage HR#1 in HRIS6findings6sources
Gainsight#1 in Business & Account Management24findings22sources
NAVEX One#1 in HR Compliance & Policy Management12findings10sources
Splashtop#1 in Remote Desktop & Access7findings7sources
Culture Amp#1 in Employee Engagement & Pulse Survey17findings13sources
Geyser Data#1 in Archiving & Long-Term Storage22findings10sources
Zendesk#1 in Help Desk & Ticketing6findings4sources
Databricks#1 in Predictive Analytics & Machine Learning18findings15sources
Stripe Tax#1 in Tax Preparation & Compliance18findings7sources
Wiz#1 in Cloud Security7findings2sources
Base.com#1 in Marketplace Management6findings5sources
Google Analytics#1 in Marketing Attribution & Analytics17findings14sources
Zoom#1 in Unified Communications as a Service18findings9sources
GrowSurf#1 in Affiliate & Referral Management18findings9sources
Docusign CLM#1 in Document Workflow & Contract Management18findings10sources
Okta#1 in Identity & Access Management17findings11sources
Zendesk#1 in AI-Powered Customer Experience18findings13sources
Gainsight#1 in Customer Success & Retention20findings16sources
Zendesk#1 in Live Chat & Messaging Support17findings9sources
Ramp#1 in Expense Management & Receipt Tracking18findings9sources
Rippling#1 in Payroll & Contractor Payment20findings15sources
HighRadius#1 in Accounts Receivable & Collections18findings14sources
Microsoft Sentinel#1 in SIEM & Security Analytics19findings14sources
Microsoft Intune#1 in Mobile Device Management18findings12sources
Stripe#1 in Subscription Billing & Recurring Revenue15findings11sources
Rocketlane#1 in Customer Onboarding & Implementation18findings12sources
Box#1 in Cloud Storage Services16findings10sources
Canva#1 in Social Media Content Creation18findings13sources
Sage Intacct#1 in Cloud Bookkeeping16findings9sources
Adobe Firefly#1 in AI Image & Video Creation17findings14sources
Rippling#1 in Employee Onboarding18findings11sources
Freshservice#1 in ITSM & Service Desk18findings12sources
Power BI#1 in Data Visualization & Reporting19findings18sources
02
We keep watching
Publishing is the start. We go back to every product, and when a price changes, a company is bought, or a score moves, it goes on the product's timeline with the reason and the source.
-
Nov 14, 2026 · Acquisition
Salesforce
Salesforce completed its acquisition of Fin (formerly Intercom) on September 10, 2026; Fin continues separately.
Source: salesforce.com -
Nov 15, 2026 · Rank move
Amplitude
Moved down from #2 to #3 in Customer Analytics & Cohort Analysis Platforms: now ranked on one category-wide rubric, with industry-only tools listed separately.
-
Nov 14, 2026 · Renamed
Athos
Searchspring and Klevu combined in January 2025 to form Athos Commerce.
Source: businesswire.com
03
We find what stands out
Under the marketing, every product has a fact worth knowing and a catch worth knowing. We dig both out, and we show where we found them.
Greenhouse#1 in Talent Acquisition & RecruitingGreenhouse was named the #1 applicant tracking system in G2's Fall 2025 reports.↗ greenhouse.com
Salesforce#1 in CPQSalesforce publishes Revenue Cloud prices: $150 (Growth) and $200 (Advanced) per user per month, billed annually.↗ salesforce.com
Zoho#1 in CRMZoho says more than 350,000 businesses use Zoho CRM (as of 2026).↗ zoho.com
GUIDEcx#1 in Client Onboarding & ImplementationGUIDEcx has supported more than 500,000 client onboarding projects (as of 2026, per GUIDEcx).↗ guidecx.com
HubSpot#1 in Lead ManagementHubSpot Sales Hub is a Challenger in the 2026 Gartner Magic Quadrant for CRM Sales, per HubSpot's product page (checked November 2026).↗ sec.gov
Apollo.io#1 in Sales Engagement & OutreachApollo reported nearly 100,000 paying customers and close to $200M ARR in February 2026.↗ apollo.io
Impartner#1 in Partner Relationship ManagementImpartner PRM averages 4.5 out of 5 stars on G2 (about 560 reviews as of November 2026) and is a G2 Leader in enterprise and mid-market PRM.↗ impartner.com
Salesforce#1 in Sales Automation & CRMField Service is licensed separately from Sales Cloud; get a per-user Field Service quote before planning crews.↗ saasworthy.com
MaintainX#1 in Equipment & Asset MaintenanceMaintainX says it holds a 100% G2 satisfaction score from 1,300+ verified reviews (G2 Winter 2026, Dec 2025)↗ getmaintainx.com
Pipedrive#1 in Sales Pipeline ManagementPipedrive says it is used by over 100,000 companies in 179 countries (as of 2026).↗ businesswire.com
HubSpot#1 in Marketing AutomationHubSpot was named a Leader in the 2026 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the sixth consecutive year.↗ hubspot.com
Deputy#1 in Workforce Scheduling & Shift ManagementDeputy says more than 390,000 workplaces use it globally (deputy.com, Nov 2026).↗ g2.com
04
Every score has its evidence
No score stands on its own. Open any of them and you see what we looked for, what we found, and the cited findings behind it. Try it on GUIDEcx, the #1 in Client Onboarding & Implementation.
GUIDEcx#1 in Client Onboarding & Implementation · 10 criteria, the same for every general product in this category
8.6Out of 10Category-wide score: the same criteria for every general product
-
- We look for
- A client-facing onboarding portal and reusable onboarding templates.
- We found
- Compass customer portal with no login (secure link); reusable task, milestone and phase templates; embedded portal on Advanced.
6 cited findings
- Compass customer portal with no login (secure link); reusable task, milestone and phase templates; embedded portal on Advanced.↗
- The customer-facing project portal is its standout feature.↗
- Templates can carry conditional logic, so enterprise customers get extra steps smaller customers skip.↗
- Customizable templates keep the process consistent across projects.↗
- Few starter templates, so teams build onboarding workflows from scratch.↗
- Clients check project status and updates themselves in the built-in portal.↗
-
- We look for
- Customer task assignments, milestones, automated reminders and follow-ups.
- We found
- Customer assignments, reminders when work can begin, milestones and phases, dependencies; SMS reminders on Premium.
6 cited findings
- Customer assignments, reminders when work can begin, milestones and phases, dependencies; SMS reminders on Premium.↗
- Tasks are assigned across internal and external stakeholders.↗
- Customers see which tasks are pending on their side and when the next milestone is due.↗
- Time-to-value tracking is tied to project milestones.↗
- Tasks carry due dates, priorities, dependencies and mass updates.↗
- Automated reminders keep tasks from falling through the cracks.↗
-
- We look for
- Collecting documents, forms and sign-offs from the client.
- We found
- Sign-offs gathered by email link; client file or document collection not described on product pages.
1 cited finding
Open all scores and evidence → -
- We look for
- Automatic handoff from the CRM, integrations, API.
- We found
- Salesforce and HubSpot Closed Won launches onboarding (Premium), Dynamics, Open API, Recipe Builder iPaaS, Jira and Slack.
1 cited finding
Open all scores and evidence → -
- We look for
- Time-to-value tracking, customer health, stalled-project alerts.
- We found
- RAG Agentic Coach health scores, metric thresholds that alert, status change reasons; TTV tracked for partners; Premium for RAG.
1 cited finding
Open all scores and evidence → -
- We look for
- Team workload and resource planning across onboardings.
- We found
- Capacity, availability, time off and workload views with role-based dispatch; resource management only on Advanced.
1 cited finding
Open all scores and evidence → -
- We look for
- Setup effort, implementation length and services needed, admin burden, user adoption evidence.
- We found
- Customers need no account; case study cites 49% faster onboarding; no free trial, demo only, configuration needed.
1 cited finding
Open all scores and evidence → -
- We look for
- SOC 2 Type II / ISO 27001 stated by the vendor, SSO, role-based permissions, audit logs, data residency.
- We found
- Trust center states SOC 2 Type II covering security, availability and confidentiality; SSO and SAML on Premium.
1 cited finding
Open all scores and evidence → -
- We look for
- Published prices, the billing unit, seats included, required add-ons or prerequisite licenses, contract minimums; a five-user cost is cheaper / clearer = higher. Quote-only with no public figure caps at 7.5.
- We found
- All three plans say Speak to Sales for pricing; no public figure and no free trial.
1 cited finding
Open all scores and evidence → -
- We look for
- Evidence about THIS product only: analyst placement of the product (Gartner/Forrester/IDC), its own customer counts, its own review ratings and implementation outcomes. The parent company's revenue, size or stock is NOT evidence here (write it in parent_note).
- We found
- 500,000+ onboarding projects per vendor (2026); G2 about 4.6 from about 460 reviews, ranked in G2 Client Onboarding; no analyst report.
1 cited finding
Open all scores and evidence → -
3 deductions from the score
- Users have reported unexpected price increases (approx. 5%) during contract renewals.↗
- Multiple reviews cite a steep learning curve for administrators setting up workflows and templates.↗
- Users have noted limited customization options for the user interface and customer-facing emails.↗
Who runs this
Albert Richer, founder · Memphis, TN
I built WhatAreTheBest because it was too hard to tell why one product outranked another on software review sites. I run the deep reviews on every category leader myself and audit every comparison before it publishes, and affiliate links never change a score.
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