Find software worth paying for.

Business software ranked on six criteria per category, with the evidence linked. No pay-to-rank placements.

8,300+product scorecards
189categories
6criteria each

Who leads, in every category

189 categories in 13 groups, each ranked on the same six criteria. Pick a group, then tap a product to see why it ranks.

Find the best software for your business

189 categories, every product scored on the same six criteria, with the evidence linked.

Choose a category

Our research, made visible

Every ranking stands on a file of evidence

Four things we do for every product, and the proof that we do them.

01

We know every product

Each of the 8,274 products we rank has its own file: its documentation, pricing, security and integration pages read, reviews weighed, and every finding written down with the source it came from.

Salesforce#1 in CPQ17findings10sources Zoho#1 in CRM17findings13sources GUIDEcx#1 in Client Onboarding & Implementation18findings16sources HubSpot#1 in Lead Management16findings11sources Apollo.io#1 in Sales Engagement & Outreach18findings13sources Impartner#1 in Partner Relationship Management18findings12sources Salesforce#1 in Sales Automation & CRM6findings4sources Pipedrive#1 in Sales Pipeline Management19findings18sources MaintainX#1 in Equipment & Asset Maintenance15findings10sources Klaviyo#1 in Marketing Automation12findings9sources Deputy#1 in Workforce Scheduling & Shift Management18findings13sources 8x8#1 in Business VoIP & Cloud Phone13findings11sources Adams Keegan#1 in Payroll & Benefits Administration30findings22sources WebEngage#1 in Campaign Orchestration17findings11sources MindTickle#1 in Sales Training & Coaching6findings1sources Viral Nation#1 in Influencer Marketing22findings14sources NAVEX One#1 in HR Compliance & Policy Management12findings10sources Parallels RAS#1 in Remote Desktop & Access12findings10sources Adams Keegan#1 in HRIS30findings22sources Culture Amp#1 in Employee Engagement & Pulse Survey17findings13sources Rubrik#1 in Archiving & Long-Term Storage13findings10sources Zendesk#1 in Help Desk & Ticketing16findings12sources PriceLabs#1 in Predictive Analytics & Machine Learning18findings13sources Vertex#1 in Tax Preparation & Compliance20findings14sources
Microsoft#1 in Cloud Security20findings12sources Feedonomics#1 in Marketplace Management18findings9sources Recurly#1 in Marketing Attribution & Analytics26findings15sources Gainsight#1 in Business & Account Management24findings22sources impact.com#1 in Affiliate & Referral Management21findings10sources Strata#1 in Identity & Access Management16findings11sources Atlassian#1 in Document Workflow & Contract Management18findings15sources Airwallex Borderless Cards#1 in Expense Management & Receipt Tracking12findings8sources Sierra#1 in AI-Powered Customer Experience14findings10sources Checkr Pay#1 in Payroll & Contractor Payment12findings3sources Zendesk#1 in Live Chat & Messaging Support17findings11sources Microsoft Teams#1 in Unified Communications as a Service23findings20sources ChurnZero#1 in Customer Success & Retention17findings11sources Stripe#1 in Subscription Billing & Recurring Revenue15findings11sources Sage Construction Management#1 in Accounts Receivable & Collections12findings7sources CrowdStrike Falcon#1 in SIEM & Security Analytics17findings11sources Microsoft Intune#1 in Mobile Device Management18findings12sources Braze#1 in Customer Onboarding & Implementation18findings11sources Rippling#1 in Employee Onboarding18findings11sources Amazon S3#1 in Cloud Storage Services18findings13sources Canva#1 in Social Media Content Creation18findings11sources DoorLoop#1 in Cloud Bookkeeping12findings12sources Synthesia#1 in AI Image & Video Creation18findings17sources ServiceNow#1 in ITSM & Service Desk19findings12sources
02

We keep watching

Publishing is the start. We go back to every product, and when a price changes, a company is bought, or a score moves, it goes on the product's timeline with the reason and the source.

  1. Nov 13, 2026 · Rank move AccuLynx

    Moved from #22 to the Contractors, roofing & plumbing group in CRM Software: built for one industry or a different job.

  2. Nov 13, 2026 · Corrected Legion

    Security evidence was another company's (Legion Intelligence); now Legion's SOC 2 Type 2 and ISO 27001.

    Source: legion.co
03

We find what stands out

Under the marketing, every product has a fact worth knowing and a catch worth knowing. We dig both out, and we show where we found them.

Greenhouse#1 in Talent Acquisition & Recruiting
Greenhouse was named the #1 applicant tracking system in G2's Fall 2025 reports.
↗ greenhouse.com
Salesforce#1 in CPQ
Salesforce publishes Revenue Cloud prices: $150 (Growth) and $200 (Advanced) per user per month, billed annually.
↗ salesforce.com
Zoho#1 in CRM
Zoho says more than 350,000 businesses use Zoho CRM (as of 2026).
↗ zoho.com
GUIDEcx#1 in Client Onboarding & Implementation
GUIDEcx has supported more than 500,000 client onboarding projects (as of 2026, per GUIDEcx).
↗ guidecx.com
HubSpot#1 in Lead Management
HubSpot Sales Hub is a Challenger in the 2026 Gartner Magic Quadrant for CRM Sales, per HubSpot's product page (checked November 2026).
↗ sec.gov
Apollo.io#1 in Sales Engagement & Outreach
Apollo reported nearly 100,000 paying customers and close to $200M ARR in February 2026.
↗ apollo.io
Impartner#1 in Partner Relationship Management
Impartner PRM averages 4.5 out of 5 stars on G2 (about 560 reviews as of November 2026) and is a G2 Leader in enterprise and mid-market PRM.
↗ impartner.com
Salesforce#1 in Sales Automation & CRM
Field Service is licensed separately from Sales Cloud; get a per-user Field Service quote before planning crews.
↗ saasworthy.com
Pipedrive#1 in Sales Pipeline Management
Pipedrive says it is used by over 100,000 companies in 179 countries (as of 2026).
↗ businesswire.com
MaintainX#1 in Equipment & Asset Maintenance
MaintainX raised $150 million in Series D funding in 2025, reaching a $2.5 billion valuation.
↗ getmaintainx.com
Klaviyo#1 in Marketing Automation
Shopify commerce data syncs into Klaviyo in under 200 milliseconds
↗ shopify.com
Deputy#1 in Workforce Scheduling & Shift Management
Deputy says more than 390,000 workplaces use it globally (deputy.com, Nov 2026).
↗ g2.com
04

Every score has its evidence

No score stands on its own. Open any of them and you see what we looked for, what we found, and the cited findings behind it. Try it on GUIDEcx, the #1 in Client Onboarding & Implementation.

GUIDEcx#1 in Client Onboarding & Implementation · 10 criteria, the same for every general product in this category
8.6Out of 10Category-wide score: the same criteria for every general product
See every finding for GUIDEcx →
Albert Richer
Who runs this
Albert Richer, founder · Memphis, TN

I built WhatAreTheBest because it was too hard to tell why one product outranked another on software review sites. I run the deep reviews on every category leader myself and audit every comparison before it publishes, and affiliate links never change a score.

In the news

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Newsrooms across the country have picked up our studies. Each card shows the finding and who carried it.

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