Best for teams that are
- SMBs (10-500 employees) needing flexible workflows
- Companies wanting to keep their existing payroll provider
- Organizations needing strong benefits administration
Skip if
- Large enterprises with complex global requirements
- Companies needing a built-in native payroll engine
- Teams requiring advanced performance or ATS features
Expert Take
Our analysis shows GoCo distinguishes itself with its 'Magic Docs' technology, which transforms static forms into dynamic, reportable data fields, significantly reducing manual entry. Research indicates the 'Payroll Sync' feature offers rare flexibility, allowing businesses to keep their existing payroll provider while modernizing their HR interface. Furthermore, the inclusion of a dedicated Client Success Manager for every account is a documented service advantage that outpaces many competitors in the SMB space.
Pros
- Flexible 'Payroll Sync' with any provider
- Highly rated 'Magic Docs' automation
- Dedicated Client Success Manager included
- Modern, intuitive user interface
- SOC 2 Type 2 & HIPAA certified
Cons
- Reporting features are basic
- Mobile app has limited functionality
- Implementation fees apply (5-10%)
- No native ATS (requires integration)
- Occasional payroll sync errors