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Territory Management Tools for Field Sales Teams
Albert Richer

Exploring the Top Territory Management Tools for Field Sales Teams: Insights from Market Research and Customer Feedback When analyzing customer feedback across multiple platforms, it becomes clear that not all territory management tools are created equal. Comparative research shows that products like Salesforce Maps and Badger Maps frequently appear in top-rated lists, with many reviews indicating a preference for their intuitive user interfaces and robust analytics features. While budget-friendly options like GeoOp offer solid performance, they may not provide the advanced capabilities that teams seeking deep insights often report as essential. It’s interesting to note that Salesforce, a frontrunner in the space, has a rich history dating back to 1999, pioneering cloud-based solutions that transformed sales processes. Data suggests that features such as real-time data integration and customizable dashboards are what truly matter for field sales teams striving for efficiency. However, many people overthink the need for flashy graphics or extensive training modules—when, in reality, simplicity often trumps complexity. Exploring the Top Territory Management Tools for Field Sales Teams: Insights from Market Research and Customer Feedback When analyzing customer feedback across multiple platforms, it becomes clear that not all territory management tools are created equal.

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1
Expert Score
9.8 / 10
354
111
DATA-DRIVEN

RepMove Territory Management

RepMove Territory Management
View Website
RepMove is a game-changer for field sales teams, providing them with an intuitive tool to manage sales territories. It transforms raw location data into a customized Google Map, offering a clear visualization of your sales territories in seconds. It's perfect for this industry as it helps professionals to plan, monitor, and make data-driven decisions.
RepMove is a game-changer for field sales teams, providing them with an intuitive tool to manage sales territories. It transforms raw location data into a customized Google Map, offering a clear visualization of your sales territories in seconds. It's perfect for this industry as it helps professionals to plan, monitor, and make data-driven decisions.
DATA-DRIVEN

Best for teams that are

  • Field sales teams wanting an easy-to-use, all-in-one mobile CRM and router
  • Sales leaders needing simple visibility into territories and pipelines
  • Teams needing a standalone solution that can also integrate with CRMs

Skip if

  • Enterprises requiring complex territory modeling and hierarchy management
  • Teams needing deep, native integration inside Salesforce (vs. bolt-on)
  • Office-based sales teams who don't need route optimization

Expert Take

Our analysis shows RepMove effectively bridges the gap between route planning and CRM, a common pain point for field sales. Research indicates it is 'built by reps for reps,' prioritizing mobile usability and 'windshield time' reduction over complex desktop features. Based on documented features, its ability to automate territory assignments and optimize multi-stop routes makes it a highly specialized tool for outside sales teams, distinct from generic CRM competitors.

Pros

  • Mobile-first design for field sales
  • Multi-stop route optimization included
  • Transparent and affordable pricing
  • Native integrations with Salesforce/HubSpot
  • High user satisfaction (4.9/5 G2)

Cons

  • 10,000 record limit on mid-tier
  • No public API documentation found
  • Steep learning curve for some
  • Occasional slow performance reported
  • Time-consuming initial data entry
2
Expert Score
9.7 / 10
690
88
ENHANCED PRODUCTIVITY
CUSTOMIZABLE SOLUTIONS

SPOTIO Territory Management

SPOTIO Territory Management
View Website
SPOTIO is a top-rated field sales engagement and territory management SaaS solution designed to boost revenue and maximize profitability for field sales teams. Its advanced features and intuitive interface cater specifically to the needs of sales reps and managers, seamlessly addressing the unique challenges of territory management in field sales.
SPOTIO is a top-rated field sales engagement and territory management SaaS solution designed to boost revenue and maximize profitability for field sales teams. Its advanced features and intuitive interface cater specifically to the needs of sales reps and managers, seamlessly addressing the unique challenges of territory management in field sales.
ENHANCED PRODUCTIVITY
CUSTOMIZABLE SOLUTIONS

Best for teams that are

  • Door-to-door sales teams and canvassers (Solar, Roofing, Home Services)
  • Managers needing real-time tracking of rep location and knocking activity
  • Teams needing visual territory assignment for high-volume prospecting

Skip if

  • Pure B2B account management teams that do not canvas or knock doors
  • Teams needing complex route optimization for pre-set appointments
  • Enterprises needing deep, complex ERP integrations beyond standard connectors

Expert Take

Our analysis shows SPOTIO excels in visual territory management, offering a distinct 'Parent/Child' hierarchy feature that simplifies complex sales structures. Research indicates it is one of the few in its niche with SOC 2 Type II certification, providing enterprise-grade security. While it relies on Zapier for some integrations, the native 2-way Salesforce sync and 150-stop route optimization make it a powerhouse for outside sales teams.

Pros

  • Visual territory hierarchies (Parent/Child)
  • SOC 2 Type II certified security
  • Native Salesforce 2-way sync
  • Route optimization (150 stops/route)
  • Mobile-first field interface

Cons

  • Pricing often hidden/gated
  • Reliance on Zapier for HubSpot
  • App sync issues reported
  • Contract renewal friction
  • No native order management
3
Expert Score
9.5 / 10
644
157
ROUTE OPTIMIZER
REAL-TIME UPDATES

Salesforce Territory Mapping

Salesforce Territory Mapping
View Website
Salesforce Sales Territory Mapping is a targeted SaaS solution designed to empower field sales teams. It precisely defines areas, sales, and revenue that sales reps are responsible for, ensuring optimal resource allocation and increased efficiency. This tool is ideal for businesses that require a robust, scalable solution to manage complex sales territories and quotas.
Salesforce Sales Territory Mapping is a targeted SaaS solution designed to empower field sales teams. It precisely defines areas, sales, and revenue that sales reps are responsible for, ensuring optimal resource allocation and increased efficiency. This tool is ideal for businesses that require a robust, scalable solution to manage complex sales territories and quotas.
ROUTE OPTIMIZER
REAL-TIME UPDATES

Best for teams that are

  • Enterprises already deeply invested in the Salesforce ecosystem
  • Sales ops teams needing advanced territory modeling and optimization
  • Large field teams requiring complex security and hierarchy management

Skip if

  • Small businesses or teams not using Salesforce CRM
  • Teams with limited budget or technical resources for implementation
  • Simple use cases where a lightweight mobile app would suffice

Expert Take

Our analysis shows this is the definitive choice for Salesforce-centric organizations due to its native integration with Enterprise Territory Management (ETM). Research indicates its optimization engine is particularly strong for complex 'digital selling' models, allowing teams to balance territories not just by geography, but by rep skill, seniority, and workload capacity. While the learning curve is steep, the ability to model scenarios and publish directly to CRM fields offers unmatched data integrity.

Pros

  • Native Salesforce integration
  • Advanced optimization engine
  • Supports digital & hybrid selling
  • Scenario modeling capabilities
  • Direct publishing to ETM

Cons

  • Steep learning curve
  • Expensive add-on ($75/user/mo)
  • 250k record limit per dataset
  • Complex setup configuration
  • Requires separate license
4
Expert Score
9.5 / 10
501
31
MOBILE MASTERY
STRATEGIC PLANNING

Badger Maps - Field Sales Route Planner

Badger Maps - Field Sales Route Planner
View Website
Badger Maps is a comprehensive territory management tool designed to meet the unique needs of field sales teams. It optimizes routes for outside sales, manages sales data, and enhances territory management, making it an ideal solution for industry professionals who are frequently on the go.
Badger Maps is a comprehensive territory management tool designed to meet the unique needs of field sales teams. It optimizes routes for outside sales, manages sales data, and enhances territory management, making it an ideal solution for industry professionals who are frequently on the go.
MOBILE MASTERY
STRATEGIC PLANNING

Best for teams that are

  • Individual field reps and small teams focused on route optimization
  • "Hunters" looking to find new leads near existing appointments
  • Industries like medical devices or pharma with defined route cycles

Skip if

  • Large enterprises needing advanced territory analytics and hierarchies
  • Door-to-door canvassing teams (better suited for SPOTIO)
  • Teams on a tight budget, as per-user costs can be high

Expert Take

Our analysis shows Badger Maps distinguishes itself by combining routing with genuine sales enablement features like the "Places" lead generation tool and "Lasso" territory management. Research indicates it is particularly valuable for medical sales due to rare HIPAA compliance and BAA support. While pricier than basic route planners, the documented bi-directional CRM integration justifies the cost for field teams needing real-time data sync.

Pros

  • HIPAA compliant with BAA support
  • Bi-directional CRM integration
  • "Lasso" tool for territory updates
  • "Places" tool for lead generation
  • Route optimization for 120 stops

Cons

  • High starting price ($58/mo)
  • Android app stability issues
  • 120-stop limit per route
  • Basic reporting and analytics
  • Advanced sync requires Enterprise plan
5
Expert Score
9.5 / 10
642
64
CUSTOMER ENGAGEMENT

Map My Customers

Map My Customers
View Website
A mobile-first, comprehensive sales software expressly designed for field sales teams. Map My Customers streamlines territory mapping, optimizes routes, and enhances customer engagement, addressing the specific needs of sales professionals working in the field.
A mobile-first, comprehensive sales software expressly designed for field sales teams. Map My Customers streamlines territory mapping, optimizes routes, and enhances customer engagement, addressing the specific needs of sales professionals working in the field.
CUSTOMER ENGAGEMENT

Best for teams that are

  • B2B field sales teams managing established accounts and territories
  • Reps who need to visualize customers and find nearby leads on the road
  • Sales managers needing robust reporting and team management features

Skip if

  • Door-to-door B2C canvassing teams (SPOTIO is better suited)
  • Teams needing highly complex, enterprise-grade territory modeling
  • Desk-based sales teams who do not travel to visit clients

Expert Take

Our analysis shows that Map My Customers excels at transforming static CRM data into actionable geographic insights, specifically for field sales teams. Research indicates that its 'Lead Finder' and route optimization features directly address the inefficiency of windshield time. While battery drain is a noted trade-off, the platform's ability to visualize territories and automate check-ins makes it a powerful tool for increasing field productivity.

Pros

  • Visual territory management and mapping
  • Lead finder for nearby prospecting
  • Native integrations with major CRMs
  • Responsive customer support team
  • Mobile-first design for field reps

Cons

  • High mobile battery consumption
  • Two-way sync gated to expensive plans
  • Occasional mobile app crashes
  • Desktop interface less intuitive
  • Limited custom fields on basic plans
6
Expert Score
9.4 / 10
374
165
CRM INTEGRATOR
MAPPING MARVEL

EasyTerritory - Territory Management

EasyTerritory - Territory Management
View Website
EasyTerritory is a cutting-edge mapping solution specifically designed for sales territory management and field sales/service route planning. It provides industry professionals with the tools needed to efficiently manage territories, plan routes and gather key spatial business intelligence. Its integration with Microsoft Dynamics 365 makes it especially suitable for teams already using the Microsoft ecosystem.
EasyTerritory is a cutting-edge mapping solution specifically designed for sales territory management and field sales/service route planning. It provides industry professionals with the tools needed to efficiently manage territories, plan routes and gather key spatial business intelligence. Its integration with Microsoft Dynamics 365 makes it especially suitable for teams already using the Microsoft ecosystem.
CRM INTEGRATOR
MAPPING MARVEL

Best for teams that are

  • Microsoft Dynamics 365 and Power BI users needing deep integration
  • Sales operations teams requiring complex territory realignment and spatial BI
  • Enterprises in logistics or manufacturing with heavy territory planning needs

Skip if

  • Sales teams not using the Microsoft ecosystem (Salesforce, HubSpot, etc.)
  • Small teams needing a simple, standalone mobile route planner
  • Field reps who primarily need a mobile-first canvassing tool

Expert Take

Our analysis shows EasyTerritory is a premier choice for Microsoft-centric organizations, effectively replacing legacy tools like MapPoint with modern Azure-based infrastructure. Research indicates it offers exceptional depth in Dynamics 365 and Power BI integrations, allowing for seamless territory realignment directly within business intelligence dashboards. Its SOC 2 Type II compliance further solidifies it as a secure, enterprise-grade solution.

Pros

  • Deep Dynamics 365 integration
  • SOC 2 Type II compliant
  • Specialized Power BI visual
  • Mobile app for field reps
  • On-premises deployment option

Cons

  • Support hours capped annually
  • CRM integration requires Enterprise
  • Mobile app Enterprise-only
  • Complex Power BI setup
7
Expert Score
9.3 / 10
597
23
SALES FORCE AUTOMATION

DeltaSalesApp Territory Management

DeltaSalesApp Territory Management
View Website
DeltaSalesApp is a comprehensive territory management SaaS solution designed explicitly for field sales teams. It leverages modern tools like Sales Force Automation (SFA) to streamline data gathering, optimize sales territories, and ensure field success. It addresses the industry's needs for accurate real-time data, efficient territory planning, and sales force optimization.
DeltaSalesApp is a comprehensive territory management SaaS solution designed explicitly for field sales teams. It leverages modern tools like Sales Force Automation (SFA) to streamline data gathering, optimize sales territories, and ensure field success. It addresses the industry's needs for accurate real-time data, efficient territory planning, and sales force optimization.
SALES FORCE AUTOMATION

Best for teams that are

  • FMCG, manufacturing, and distribution companies with field agents
  • Teams needing field force tracking, attendance, and order collection
  • Businesses managing van sales or distributor networks

Skip if

  • Complex B2B enterprise sales cycles (e.g., SaaS, High-Tech)
  • Teams needing only simple route planning without order management
  • Companies requiring US-based support or specific compliance (GDPR/HIPAA)

Expert Take

Our analysis shows that DeltaSalesApp effectively bridges the gap between territory management and field force automation. Research indicates its 'Beat Plan' feature is particularly strong for distributors, allowing managers to overlay planned routes against actual GPS paths for accountability. Based on documented features, the combination of offline capabilities and transparent pricing makes it a high-value choice for teams operating in regions with spotty internet connectivity.

Pros

  • Real-time GPS tracking & geo-fencing
  • Offline mode with auto-sync
  • Affordable, transparent pricing tiers
  • Comprehensive beat planning & route optimization
  • Automated reporting & analytics

Cons

  • Interface reported as confusing by some users
  • Limited iOS support (Android focused)
  • Occasional sync/connectivity delays
  • Report customization could be improved
  • Lacks advanced AI territory balancing

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 RepMove Territory Management
Yes No Contact for trial No No No Not specified Google Maps No Contact for pricing
2 SPOTIO Territory Management
Yes No Contact for trial Yes Yes Yes Not specified Salesforce, Microsoft Dynamics 365, HubSpot Yes Custom pricing
3 Salesforce Territory Mapping
Yes No Contact for trial Yes Yes Yes SOC 2 Salesforce CRM Yes Enterprise pricing
4 Badger Maps - Field Sales Route Planner
Yes No Yes - 7 days Yes Yes Yes Not specified Salesforce, HubSpot, Microsoft 365 No $49/user/month
5 Map My Customers
Yes No Yes - 14 days Yes Yes Yes Not specified Salesforce, HubSpot, Google Workspace Yes $45/user/month
6 EasyTerritory - Territory Management
Web-only No Contact for trial No Enterprise API only No Not specified Microsoft Dynamics 365 Enterprise plans only Custom pricing
7 DeltaSalesApp Territory Management
Yes No Contact for trial No No Yes Not specified Not specified No Enterprise pricing
1

RepMove Territory Management

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Maps
Supports SSO
No
Starting Price
Contact for pricing
2

SPOTIO Territory Management

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Microsoft Dynamics 365, HubSpot
Supports SSO
Yes
Starting Price
Custom pricing
3

Salesforce Territory Mapping

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce CRM
Supports SSO
Yes
Starting Price
Enterprise pricing
4

Badger Maps - Field Sales Route Planner

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 7 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, HubSpot, Microsoft 365
Supports SSO
No
Starting Price
$49/user/month
5

Map My Customers

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, HubSpot, Google Workspace
Supports SSO
Yes
Starting Price
$45/user/month
6

EasyTerritory - Territory Management

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Microsoft Dynamics 365
Supports SSO
Enterprise plans only
Starting Price
Custom pricing
7

DeltaSalesApp Territory Management

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
No
Starting Price
Enterprise pricing

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How We Rank Products

Our Evaluation Process

In the "How We Choose" section for Territory Management Tools for Field Sales Teams, the evaluation methodology focused on key factors such as product specifications, features, customer reviews, and overall ratings. Important considerations for this category included usability, integration capabilities, route optimization features, and customer support services, all of which significantly impact the effectiveness of territory management solutions. The rankings were determined through a comprehensive research approach that analyzed product specifications, aggregated customer feedback, and reviewed ratings across multiple platforms, allowing for a thorough comparison of the value each tool offers in relation to its price.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of feature sets and user satisfaction.
  • Rankings based on a thorough examination of customer reviews and expert evaluations specific to territory management tools.
  • Selection criteria focus on key functionalities, usability, and integration capabilities for field sales teams.

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Score Breakdown

0.0 / 10

What This Award Means