Property managers handling prospect inquiries face distinct operational challenges that standard CRMs cannot address effectively. Funnel Leasing CRM leverages AI automation specifically engineered for rental conversions, achieving 33% improvements in tour-to-lease rates by creating more invested prospects through targeted nurturing sequences. If you're managing enterprise-scale portfolios, Funnel's adoption by 17 of the NMHC Top 50 operators demonstrates proven scalability, though the 2,000-unit minimum requirement excludes smaller operations entirely. LeadSimple addresses complex workflow automation with conditional logic tailored for property management scenarios, enabling "if-this-then-that" triggers for move-ins and renewals that exceed standard CRM capabilities, but the combined base and per-unit pricing structure can become prohibitively expensive for growing portfolios. Knock Now, now backed by RealPage's infrastructure, handles automated showing coordination with fraud-mitigating ID scanning capabilities, though desktop users encounter restrictive 150-character SMS limits that complicate detailed prospect communication. If transparent pricing matters more than advanced features, Tenant Turner publishes exact per-unit costs ($1.30 for Pro) and explicitly avoids hidden lead fees common throughout the industry, while offering free API access for custom integrations.Property managers handling prospect inquiries face distinct operational challenges that standard CRMs cannot address effectively. Funnel Leasing CRM leverages AI automation specifically engineered for rental conversions, achieving 33% improvements in tour-to-lease rates by creating more invested prospects through targeted nurturing sequences.Property managers handling prospect inquiries face distinct operational challenges that standard CRMs cannot address effectively. Funnel Leasing CRM leverages AI automation specifically engineered for rental conversions, achieving 33% improvements in tour-to-lease rates by creating more invested prospects through targeted nurturing sequences. If you're managing enterprise-scale portfolios, Funnel's adoption by 17 of the NMHC Top 50 operators demonstrates proven scalability, though the 2,000-unit minimum requirement excludes smaller operations entirely. LeadSimple addresses complex workflow automation with conditional logic tailored for property management scenarios, enabling "if-this-then-that" triggers for move-ins and renewals that exceed standard CRM capabilities, but the combined base and per-unit pricing structure can become prohibitively expensive for growing portfolios. Knock Now, now backed by RealPage's infrastructure, handles automated showing coordination with fraud-mitigating ID scanning capabilities, though desktop users encounter restrictive 150-character SMS limits that complicate detailed prospect communication. If transparent pricing matters more than advanced features, Tenant Turner publishes exact per-unit costs ($1.30 for Pro) and explicitly avoids hidden lead fees common throughout the industry, while offering free API access for custom integrations. However, their listing widgets lack the customization depth that competitive markets often demand. Propertyware's two-way Open API enables deep data exchange for complex integration requirements, but monthly minimums of $250-$450 create significant cost barriers for smaller operations. The choice ultimately depends on whether your operation prioritizes advanced automation capabilities, transparent cost structures, or enterprise-grade integration flexibility over pricing accessibility.
Funnel Leasing is a revolutionary CRM property management software specifically designed for landlords and property managers. It streamlines the leasing process, saving both time and money while offering a more efficient rental experience. This solution addresses the industry's need for an effective lead management system that can optimize rental transactions.
Funnel Leasing is a revolutionary CRM property management software specifically designed for landlords and property managers. It streamlines the leasing process, saving both time and money while offering a more efficient rental experience. This solution addresses the industry's need for an effective lead management system that can optimize rental transactions.
EFFICIENT LEASING
Best for teams that are
Large multifamily enterprises managing extensive portfolios
Teams needing centralized leasing across multiple communities
Operators focusing on a renter-centric management model
Skip if
Small independent landlords or single-family home managers
Users requiring transparent pricing without a sales demo
Those with small portfolios unable to meet minimum unit counts
Expert Take
Our analysis shows Funnel Leasing fundamentally rethinks property management by placing the renter, rather than the property, at the center of the data architecture. This 'single guest card' approach solves the pervasive industry issue of duplicate data and disjointed communication. Research indicates their transparent pricing and deep, real-time integrations with legacy PMS giants like Yardi and RealPage make them a powerful enterprise layer that modernizes operations without requiring a full backend replacement.
Pros
Renter-centric single guest card architecture
Transparent per-unit pricing models
Real-time bi-directional PMS integrations
Advanced AI leasing assistant & automation
Excellent customer support & training
Cons
Complex and lengthy implementation process
Not suitable for small portfolios (<2000 units)
Higher cost than basic CRM alternatives
Steep learning curve for extensive features
This score is backed by structured Google research and verified sources.
Overall Score
9.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.1
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of leasing features, CRM architecture, and ability to manage the entire renter lifecycle from inquiry to renewal.
What We Found
Funnel offers a comprehensive 'Renter Management Software' suite featuring a unique single guest card architecture, omni-channel communications, and deep automation.
Score Rationale
The score reflects the platform's innovative 'renter-centric' architecture that eliminates duplicate data entries common in legacy systems, positioning it as a market leader in capability.
Supporting Evidence
Core features include online leasing, resident onboarding, fraud prevention, and a resident portal. Funnel Leasing combines CRM, voice, email, SMS, and online leasing in a single platform and includes AI tools that enhance leasing efficiency and customer engagement.
— maqtoob.com
The platform includes a Virtual Leasing Agent (Amplify) that handles inquiries via SMS, email, and chat 24/7. Amplify: a natural language virtual leasing agent that works across SMS, email and chat.
— funnelleasing.com
Funnel utilizes a 'renter-centric' architecture where a single guest card stores all interactions across multiple properties, preventing data duplication. Our product is architected with a single guest card for each renter. This keeps all vital renter information in one place which provides the transparency needed for true collaboration across properties and teams.
— funnelleasing.com
Integration with property management tools is outlined in the company's integration directory, enhancing its capability.
— funnelleasing.com
Documented in official product documentation, Funnel Leasing CRM offers features specifically designed for landlords, optimizing rental transactions.
— funnelleasing.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess industry adoption, funding stability, awards, and trust among major enterprise operators.
What We Found
Funnel is backed by significant venture capital, used by top NMHC owners, and consistently recognized with industry awards.
Score Rationale
With backing from RET Ventures and adoption by 17 of the NMHC Top 50, the product demonstrates exceptional market credibility and stability.
Supporting Evidence
Funnel was named a 'Best Place to Work' by Inc. and Multifamily Leadership in 2024. Funnel Leasing... today announced its selection as an Inc. Best Workplace for 2024.
— prnewswire.com
The platform is trusted by major industry players, including Camden Property Trust and Morgan Properties. This funding round also saw participation from major players in the multifamily property sector, including Camden Property Trust and Morgan Properties.
— superbcrew.com
Funnel raised $32 million in Series B-2 funding led by RET Ventures in late 2023. Funnel Leasing... has raised $32 million in a Series B-2 financing... led by RET Ventures.
— funnelleasing.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We examine user interface design, ease of use for leasing agents, and the quality of customer support.
What We Found
Users report a modern, intuitive interface and exceptional support, though the initial implementation can be complex and time-consuming.
Score Rationale
While the day-to-day user experience is highly rated, the documented complexity of setup and implementation prevents a perfect score.
Supporting Evidence
Reviews indicate that the setup and implementation process is complex and lengthy. Deploying the system is a major procedure and quite complex- but there is someone appointed to every client to help get things started.
— doorloop.com
The interface is described as intuitive and capable of obliterating repetitive tasks. Our award-winning, best-in-class lead management CRM software is intuitive, obliterates repetitive tasks, and creates joy in finding the right homes.
— growjo.com
Users praise the support staff for their responsiveness and helpfulness. The support staff bend over backwards to help us, and that quick response time is a saving grace for our business.
— doorloop.com
8.8
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear pricing structures, value for money relative to features, and transparency in costs.
What We Found
Funnel stands out with publicly transparent per-unit pricing, although it is positioned as a premium product not suitable for small portfolios.
Score Rationale
The rare transparency in enterprise pricing boosts the score significantly, despite the high barrier to entry for smaller businesses.
Supporting Evidence
The platform is generally not suitable for small businesses, with reviews suggesting a minimum unit count (e.g., 2,000 units) for new clients. Funnel (at the time of writing) does not take on new clients with fewer than 2000 units in their property portfolio.
— doorloop.com
Pricing explicitly includes PMS integration maintenance fees but excludes setup fees. Note: Pricing includes PMS integration maintenance fees and excludes set up fees.
— funnelleasing.com
Funnel publishes exact pricing tiers: 'Essentials' at $2.05/unit/month and 'Intelligence' at $3.70/unit/month. Funnel Essentials... List price $2.05 per unit/month. Funnel Intelligence... List price $3.70 per unit/month.
— funnelleasing.com
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the depth and reliability of integrations with major Property Management Systems (PMS) like Yardi, RealPage, and Entrata.
What We Found
Funnel offers deep, bi-directional integrations with major PMS providers, pushing data in real-time and pulling updates hourly.
Score Rationale
The ability to push pricing and availability in real-time to legacy systems like Yardi and RealPage is a critical, high-value capability that justifies a high score.
Supporting Evidence
Integration with Entrata establishes Funnel as a PMS-agnostic solution. Our newest integration with Entrata establishes Funnel as a truly PMS-agnostic solution.
— funnelleasing.com
The platform integrates with RealPage OneSite and Contact Center with robust resident sync. Funnel's RealPage integration includes RealPage Onesite and RealPage Contact Center. Funnel pushes all information... in real-time to RealPage.
— funnelleasing.com
Funnel pushes pricing and availability in real-time to Yardi and pulls data hourly. Funnel pushes all information in real-time to Yardi, and pulls information from Yardi at various intervals... Feeds parse (run) hourly.
— funnelleasing.com
Listed in the company's integration directory, the CRM supports integration with major property management systems.
— funnelleasing.com
9.2
Category 6: AI & Automation Capabilities
What We Looked For
We assess the sophistication of AI features, including virtual assistants, automated workflows, and their impact on leasing efficiency.
What We Found
Funnel's AI features are advanced and proven, with documented success in mystery shops and significant conversion rate improvements.
Score Rationale
With a 100% mystery shop score and 'resolution-based pricing' for AI, Funnel demonstrates market-leading innovation in this category.
Supporting Evidence
Funnel is exploring 'resolution-based pricing' for AI, aligning costs with actual problem-solving rather than just activity. Resolution-based pricing: a model that aligns cost with actual problem-solving, not just AI activity.
— funnelleasing.com
The AI and automation tools are credited with a 33% increase in tour-to-lease conversion rates. AI + automation create more 'vested' renters and increase tour-to-lease conversion by 33%.
— funnelleasing.com
Funnel's Virtual Leasing Assistant scored 100% in a secret shop, meeting every lead nurturing requirement. When a property that was using Funnel was shopped, the VLA [Virtual Leasing Assistant] scored 100 percent.
— funnelleasing.com
Referenced by a third-party publication for its innovative lead management features.
— propertymanagementinsider.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The platform is exclusive and generally not suitable for small businesses, with reports of a 2,000-unit minimum requirement.
Impact: This issue caused a significant reduction in the score.
TenantCloud is a cloud-based property management software that is specifically designed to streamline operations for landlords, property managers, tenants, and service professionals. Its robust features include rental history building, online rent collection and payment, and detailed financial reporting, meeting the unique needs of real estate professionals in managing and growing their rental portfolios.
TenantCloud is a cloud-based property management software that is specifically designed to streamline operations for landlords, property managers, tenants, and service professionals. Its robust features include rental history building, online rent collection and payment, and detailed financial reporting, meeting the unique needs of real estate professionals in managing and growing their rental portfolios.
ROBUST REPORTING
Best for teams that are
DIY landlords and small property managers on a budget
Users needing built-in accounting and listing syndication
Landlords wanting an all-in-one solution for under 75 units
Skip if
Large enterprise companies requiring advanced automation
Users needing complex CRM workflows or open API integrations
Teams requiring 24/7 phone support on basic plans
Expert Take
Our analysis shows TenantCloud delivers exceptional value for DIY landlords by consolidating accounting, leasing, and maintenance into a single, affordable platform. Research indicates the mobile app is a standout feature, allowing users to manage portfolios effectively from anywhere. Based on documented features, the inclusion of tax preparation reports and service pro portals makes it a robust solution for self-managers, despite the slower ACH processing times noted in user reviews.
Pros
Comprehensive accounting with Schedule E reports
Highly rated mobile app for iOS/Android
Unlimited units on affordable Starter plan
Built-in maintenance request management
Syndicates listings to Zillow and Trulia
Cons
Slow ACH funding times (7-10+ days)
QuickBooks sync gated to higher tiers
No refund policy on subscriptions
Support response can be slow
Zillow listing fees may apply
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.1
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of property management features, including lease tracking, maintenance coordination, accounting tools, and tenant portals.
What We Found
TenantCloud offers a comprehensive suite for DIY landlords, featuring full accounting with Schedule E tax reports, maintenance request tracking with service pro portals, and built-in tenant screening.
Score Rationale
The product scores highly due to its extensive feature set that covers the entire rental lifecycle from listing to tax preparation, exceeding typical expectations for its price point.
Supporting Evidence
Users can generate tax preparation reports including Schedule E and 1099 tax forms. Tax Preparation. Generate a tax report that shows property income and expense amounts by category.
— tenantcloud.com
The platform includes end-to-end features like online rent payments, maintenance management, listings, and applications. Includes: Online Rent Payments. Maintenance Management. Listings and Applications.
— tenantcloud.com
8.8
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the company's longevity, user base size, public reputation, and third-party validation through reviews and accreditations.
What We Found
The platform is established with over one million users and generally positive ratings, though it lacks BBB accreditation and has faced some scrutiny regarding review guidelines on international sites.
Score Rationale
While the user base is massive and app ratings are high, the lack of BBB accreditation and mixed feedback on refund policies prevents a top-tier score.
Supporting Evidence
The company holds a solid rating on Trustpilot based on over 100 reviews. TrustScore 4 out of 5. 129 reviews.
— uk.trustpilot.com
TenantCloud has grown to serve a massive user base of landlords and renters. TenantCloud has over one million users, which includes landlords and renters.
— tenantcloud.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We analyze the user interface design, mobile app quality, ease of onboarding, and customer support responsiveness.
What We Found
The platform features a modern, updated dashboard and highly-rated mobile apps for both landlords and tenants, though some users report a learning curve and support delays.
Score Rationale
The high quality of the mobile app and modern web interface drives the score up, despite occasional reports of 'clunky' navigation for new users.
Supporting Evidence
Users appreciate the ability to manage properties remotely via the native mobile apps. TenantCloud is available as a native mobile app on iOS and Android platforms, allowing users to manage rental properties... on the move.
— getapp.com
The mobile application is highly regarded by users on the Apple App Store. App Store Rating: 4.7.
— tenantcloud.com
9.3
Category 4: Value, Pricing & Transparency
What We Looked For
We examine the pricing structure, tier differentiation, hidden costs, and the overall value proposition compared to competitors.
What We Found
TenantCloud offers exceptional value with a feature-rich low-cost tier and competitive mid-range plans, making it highly accessible for small-to-medium portfolios.
Score Rationale
The pricing is market-leading for the depth of features provided, earning a near-perfect score for value, although some advanced features require upgrades.
Supporting Evidence
Pricing tiers are clearly defined, scaling from Starter to Business plans. Starter $17.00 Per Month. Growth $32.00 Per Month. Pro $55.00 Per Month.
— g2.com
The entry-level paid plan is priced very competitively for unlimited units. Manage your entire property management portfolio for less than $17/mo—unlimited units (and potential).
— tenantcloud.com
Pricing details, including a free plan and premium options starting at $9/month, are transparently listed on the official site.
— tenantcloud.com
8.6
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the ability to sync with external accounting software, listing sites, and payment gateways.
What We Found
TenantCloud integrates with major platforms like QuickBooks Online and Zillow, though the QuickBooks sync is reserved for higher-tier plans.
Score Rationale
While the integrations are powerful, the restriction of QuickBooks sync to the 'Growth' plan and above limits the score slightly.
Supporting Evidence
The platform supports syndication to major rental listing websites. They also automatically publish to Zillow, HotPads, Trulia, ApartmentFinder, apartmenthomeliving, oodle, apartments.com, and others.
— landlordgurus.com
QuickBooks Online synchronization is available but gated to specific plan tiers. A one-way QuickBooks Online Sync is available with TenantCloud's Growth and Business plans
— fitsmallbusiness.com
9.0
Category 6: Security, Compliance & Data Protection
What We Looked For
We verify data encryption standards, compliance with financial regulations, and availability of account security features like 2FA.
What We Found
The platform employs industry-standard 256-bit encryption, hosts data on secure AWS servers, and offers Two-Factor Authentication (2FA) for user accounts.
Score Rationale
Security measures are robust and documented, meeting industry standards for financial software, which justifies a strong score.
Supporting Evidence
Users can enable additional security layers to protect their accounts. You can easily setup Two Factor Authentication in your TenantCloud profile.
— tenantcloud.com
Data is protected using high-standard encryption and secure cloud hosting. we use 256-bit encryption through SSL and store the user information in highly secure AWS data centers.
— tenantcloud.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Essential integrations like QuickBooks Online are locked behind mid-tier 'Growth' plans, forcing upgrades for basic accounting sync.
Impact: This issue had a noticeable impact on the score.
MRI Living offers a specialized multifamily property management software designed to address the unique requirements of residential real estate organizations. The software focuses on enhancing efficiency by simplifying property management tasks, improving lead management, and offering robust CRM tools tailored for landlords.
MRI Living offers a specialized multifamily property management software designed to address the unique requirements of residential real estate organizations. The software focuses on enhancing efficiency by simplifying property management tasks, improving lead management, and offering robust CRM tools tailored for landlords.
24/7 MANAGEMENT
STREAMLINED OPERATIONS
Best for teams that are
Large multifamily enterprises and affordable housing providers
Companies needing a flexible, open platform with integrations
Small independent landlords seeking simple solutions
Users with exclusively single-family rental portfolios
Those wanting a plug-and-play system without configuration
Expert Take
Our analysis shows MRI Living stands out for its 'open and connected' philosophy, allowing seamless integration with over 200 partner solutions. Research indicates it is particularly strong for complex portfolios, offering specialized modules for affordable housing compliance and AI-driven fraud prevention through CheckpointID. Based on documented features, it is a preferred choice for top-tier operators, serving 80% of the NMHC 50.
Pros
Used by 80% of top 50 NMHC managers
Open ecosystem with 200+ integration partners
AI-powered fraud prevention via CheckpointID
Robust affordable housing compliance tools
ISO 27001 certified security standards
Cons
Steep learning curve for new users
Pricing is not publicly available
Interface described as outdated by some
Initial configuration can be complex
Higher cost structure than some competitors
This score is backed by structured Google research and verified sources.
Overall Score
9.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.0
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of property management features, including leasing, accounting, compliance, and automation capabilities tailored for multifamily operations.
What We Found
MRI Living offers a comprehensive suite with modules for leasing, accounting, and affordable housing compliance, enhanced by AI-driven fraud prevention (CheckpointID) and automation.
Score Rationale
The score reflects the platform's extensive feature set and specialized modules for complex portfolios, though initial configuration can be complex.
Supporting Evidence
The suite includes AI-powered automation for resident insurance and embedded payments functionality. The new capabilities will enable multifamily property managers to reduce business risk... through enhanced ID verification, screening, AI-driven resident insurance programs, and embedded payments functionality.
— prnewswire.com
MRI Living provides specialized tools for affordable housing, including automated compliance for HUD Multi-Family and Tax Credit programs. The software includes automated compliance for affordable housing programs, including HUD Multi-Family and Tax Credit.
— softwarefinder.com
The platform includes CheckpointID, which validates government-issued IDs against credit bureaus and fraud lists to prevent fraud. The technology validates government-issued IDs across credit bureaus, fraud and watch lists, SSA records, and telecom and utilities databases.
— prnewswire.com
The software includes robust reporting capabilities, allowing for data-driven decision-making as outlined in the product's feature set.
— mrisoftware.com
Documented in official product documentation, MRI Living offers advanced CRM tools tailored for landlords, enhancing tenant relationship management.
— mrisoftware.com
9.5
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's industry standing, client base size, awards, and longevity in the real estate software market.
What We Found
MRI Software is a dominant industry player, serving over 45,000 clients and used by 80% of the top 50 managers on the NMHC 50 list.
Score Rationale
The score is anchored by its massive market presence among top-tier operators and recent recognition like the G2 2025 Best Software Award.
Supporting Evidence
MRI Software has been operating for over five decades and serves more than two million users worldwide. MRI has been a trailblazer in the PropTech industry for over five decades, serving more than two million users worldwide.
— prnewswire.com
The company was named to G2's 2025 Best Software Awards in the Real Estate category. MRI Software... announced it has been named to G2's 2025 Best Software Awards in the Best Real Estate Software Products list.
— prnewswire.com
MRI's solutions are utilized by a vast majority of the largest multifamily managers in the industry. MRI's software solutions are used by 80% of the top 50 managers on the 2022 NMHC 50 list.
— prnewswire.com
Recognized by the National Apartment Association as a key player in multifamily property management solutions.
— naahq.org
8.4
Category 3: Usability & Customer Experience
What We Looked For
We examine user feedback regarding ease of use, interface design, learning curve, and the quality of customer support.
What We Found
While users appreciate the customization, many report a steep learning curve and an outdated interface, with mixed reviews on support responsiveness.
Score Rationale
The score is impacted by documented complaints about the system's complexity and 'outdated' UI, despite its powerful functionality.
Supporting Evidence
Reviews indicate frustration with inconsistent customer support responsiveness. Users express frustration with poor customer support, highlighting inconsistent responsiveness and challenging resolution of issues.
— g2.com
Some users describe the initial configuration as complex. While the initial configuration is complex, its advanced communication and asset management tools deliver exceptional operational management.
— softwarefinder.com
Users frequently cite a steep learning curve and difficulties navigating the system. Users note a steep learning curve with MRI Property Management, citing difficulties in navigating its outdated system.
— g2.com
The platform's usability is enhanced by streamlined operations, although it may require technical expertise for full utilization.
— mrisoftware.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing accessibility, transparency of costs, and the perceived value relative to the financial investment.
What We Found
Pricing is not publicly available and requires custom quotes, with some sources noting a higher cost structure compared to competitors.
Score Rationale
The score reflects the lack of public pricing and reports of a high cost of entry, which may limit accessibility for smaller operators.
Supporting Evidence
Pricing is customized based on specific business needs. MRI Living offers custom pricing that is not publicly available on their website.
— softwarefinder.com
The software is noted to have a higher cost structure than some intuitive alternatives. MRI Software provides solid tools... but its steep learning curve and higher cost structure make it less accessible.
— spacewise.net
Pricing is not transparently listed online and requires contacting the vendor. if you hover to the homepage of MRI you would notice that the pricing plans is not publicly available instead you need to contact the MRI platform.
— youtube.com
Pricing is enterprise-level and requires custom quotes, which may limit upfront cost visibility.
— mrisoftware.com
9.3
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the platform's openness, API availability, and the breadth of its third-party partner network.
What We Found
MRI promotes an 'open and connected' ecosystem with over 200 partners and a dedicated API program (MRI Information eXchange).
Score Rationale
This category scores highly because the platform's open architecture and massive partner network are core differentiators in the market.
Supporting Evidence
The platform integrates with major competitors and complementary tools like Yardi and AppFolio. The software supports integration with multiple property management platforms, such as Appfolio; Buildium; Entrata; Yardi.
— softwarefinder.com
MRI offers a secure API ecosystem called MRI Information eXchange (MIX). MIX is an ecosystem of secure APIs built by MRI and our Partners which offer you complete control over the information exchange.
— mrisoftware.com
The Partner Connect program includes over 200 solution partners. Integrate with 200+ top Solution Partners. Run your business the way you want, with the freedom to choose the solutions you need.
— mrisoftware.com
Limited integration with third-party software is noted, which may affect ecosystem flexibility.
— mrisoftware.com
9.2
Category 6: Security, Compliance & Data Protection
What We Looked For
We assess security certifications (SOC 2, ISO), data privacy compliance (GDPR), and fraud prevention features.
What We Found
The platform is ISO 27001 certified, hosted in SOC 2 compliant AWS centers, and includes advanced fraud detection tools.
Score Rationale
High score justified by rigorous ISO certifications and the inclusion of specialized fraud prevention technology like CheckpointID.
Supporting Evidence
The platform includes tools to validate IDs against government and fraud databases. The technology validates government-issued IDs across credit bureaus, fraud and watch lists, SSA records, and telecom and utilities databases.
— prnewswire.com
Hosting infrastructure is compliant with SOC 2 and ISO 27001 standards. MRI OnLocation is hosted in AWS data centers that have been certified as ISO-27001, PCI/DSS Service Provider Level1 and/or SOC II compliance.
— mrisoftware.com
MRI Property Tree and other core products have achieved ISO 27001 certification. Over the past few months, the MRI product team have worked to achieve this accreditation for MRI Property Tree... ISO 27001 is the world's best-known standard for information security.
— mrisoftware.com
Scalable solution documented in official product resources, supporting growth for large residential real estate organizations.
— mrisoftware.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users cite inconsistent responsiveness from customer support and challenges with issue resolution.
Impact: This issue had a noticeable impact on the score.
Tenant Turner is a leading leasing and scheduling software specifically designed for landlords and property managers. It provides a sophisticated web-based lead management system that operates round-the-clock to manage your rental properties, irrespective of their number. With its robust features and dedicated customer support, it caters to the unique needs of property management professionals.
Tenant Turner is a leading leasing and scheduling software specifically designed for landlords and property managers. It provides a sophisticated web-based lead management system that operates round-the-clock to manage your rental properties, irrespective of their number. With its robust features and dedicated customer support, it caters to the unique needs of property management professionals.
LANDLORD'S CHOICE
CLOUD CONVENIENCE
Best for teams that are
Property managers with high leasing volume and turnover
Leasing agents wanting to automate pre-qualification and scheduling
Users of AppFolio or Buildium needing better leasing tools
Skip if
Landlords wanting a full all-in-one accounting suite
Very small portfolios where manual scheduling is sufficient
Users looking for a free or low-cost basic solution
Expert Take
Our analysis shows Tenant Turner excels at removing friction from the leasing process through robust automation and a transparent pricing model that is rare in the industry. Research indicates their multi-layered fraud prevention—combining AI analysis with ID verification—addresses the primary security concerns of self-showings. Based on documented integrations, it fits seamlessly into existing property management stacks (like Buildium and AppFolio) rather than trying to replace them.
Pros
Automated pre-qualification reduces no-shows
Transparent per-unit pricing model
AI-based fraud detection for self-showings
Integrates with Buildium, AppFolio, Rent Manager
24/7 call center add-on available
Cons
Reports of occasional system downtime
Minimum monthly subscription fee applies
Listing widget lacks deep customization
UI described as functional but dated
This score is backed by structured Google research and verified sources.
Overall Score
9.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to automate the entire leasing funnel, from lead intake and pre-qualification to showing coordination and follow-ups.
What We Found
Tenant Turner offers a centralized dashboard that automates lead intake, pre-qualification, and scheduling for both agent-led and self-access showings. It includes features like waitlists, feedback collection, and syndication to major listing sites.
Score Rationale
The score is high due to robust automation features that reduce no-shows by up to 75%, though it is held back slightly by user reports of limited customization in listing widgets.
Supporting Evidence
The platform provides a centralized dashboard for managing listings, leads, and viewings in one place. Tenant Turner provides a centralized dashboard where property managers can conveniently view all their listings, leads, and viewings in one place.
— trustradius.com
Scheduling automation has helped customers reduce no-show rates by as much as 75%. Scheduling automation alone has helped customers reduce no-show rates by as much as 75%.
— blog.tenantturner.com
24/7 lead management system ensures continuous operation, as outlined on the product website.
— tenantturner.com
Automated tenant pre-qualification and scheduling features are documented in the official product description.
— tenantturner.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's market presence, customer base size, and partnerships with established industry players.
What We Found
The company serves over 2,700 customers and has managed over 60 million leads. It maintains official integration partnerships with major property management software providers like Buildium, AppFolio, and Rent Manager.
Score Rationale
A score of 9.2 reflects its established status with significant transaction volume and verified partnerships with the industry's largest platforms.
Supporting Evidence
The platform integrates with major industry software including Buildium, Rent Manager, and AppFolio. We also integrate with some of the most popular property management software solutions — Buildium, Rent Manager, Propertyware, Yardi, AppFolio, and more.
— blog.tenantturner.com
Tenant Turner has helped over 2,700 customers manage more than 60 million tenant leads. Tenant Turner has helped over 2,700 customers manage more than 60 million tenant leads and complete over 8 million showings.
— blog.tenantturner.com
Recognized by industry publications for its innovative approach to property management.
— propertymanagementinsider.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine user feedback regarding ease of use, interface design, and the quality of customer support.
What We Found
Users consistently praise the user-friendly interface and the responsiveness of the support team. However, some reviews note that the user interface, while functional, could be modernized.
Score Rationale
The score is anchored at 8.9 because while the workflow is highly rated for efficiency, minor complaints about the UI aesthetics and occasional downtime prevent a perfect score.
Supporting Evidence
Customer support is frequently highlighted as fast and effective. TenantTurner support is always fast, friendly, and effective. I can't think of another organization that I feel the same way about.
— tenantturner.com
Users appreciate the user-friendly interface which simplifies tenant management. What I like best about Tenant Turner is its user-friendly interface and streamlined process for tenant management.
— g2.com
Easy scheduling and user-friendly interface are emphasized in user guides.
— tenantturner.com
Dedicated customer support is highlighted in the product features.
— tenantturner.com
9.5
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate the transparency of pricing models, the presence of hidden fees, and the overall value proposition.
What We Found
Tenant Turner offers exceptional transparency with published per-unit pricing ($1.30/unit for Pro) and no hidden lead fees. Add-ons like call centers and lockboxes are clearly priced.
Score Rationale
This category scores extremely high (9.5) because the vendor publishes exact pricing and explicitly avoids the hidden 'per-lead' fees common in this industry.
Supporting Evidence
The company explicitly states they do not charge hidden lead fees. Our pricing is easy to understand, and we don't charge hidden lead fees like the other guys.
— tenantturner.com
Pricing is transparent at $1.30 per unit per month with a $65 minimum. $1.30 per month, per residential unit under management. $65 minimum subscription.
— tenantturner.com
Pricing model based on the number of units is clearly outlined on the official website.
— tenantturner.com
We assess how well the software connects with the broader property management technology stack.
What We Found
Beyond standard PMS integrations, Tenant Turner offers a free API for customers and connects with automation tools like Zapier, allowing for custom workflows.
Score Rationale
The availability of a free API and Zapier support, alongside deep native integrations with market leaders, pushes this score to 9.0.
Supporting Evidence
Zapier integration allows connection to CRM tools like LeadSimple and HubSpot. Zapier lets you link Tenant Turner to other software programs... connect Tenant Turner to these apps and more: LeadSimple, Salesforce and HubSpot.
— blog.tenantturner.com
A free API is available for customers to create custom integrations. Tenant Turner can flex to fit your workflow with our new free API.
— blog.tenantturner.com
They maintain a database of compromised contact information to block known bad actors. We maintain a massive database of compromised contact information and IDs that were previously used by scammers... to ensure they don't get access.
— blog.tenantturner.com
Tenant Turner uses AI to verify prospects and a real-time risk scoring algorithm. The data is processed through a real-time risk scoring algorithm to instantly weed out scammers.
— blog.tenantturner.com
9.1
Category 6: Security, Compliance & Data Protection
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users report that the listing widget lacks customization options, specifically regarding property filters.
Impact: This issue had a noticeable impact on the score.
RentRedi is a specialized property management software designed for landlords. It automates rent collection, applicant screening, property listing, lease signing and tracking, addressing the unique needs of landlords in managing their properties and leads efficiently.
RentRedi is a specialized property management software designed for landlords. It automates rent collection, applicant screening, property listing, lease signing and tracking, addressing the unique needs of landlords in managing their properties and leads efficiently.
Best for teams that are
Small to mid-sized DIY landlords wanting mobile management
Users preferring flat-rate pricing for unlimited units
Users needing advanced custom reporting or API integrations
Those requiring complex multi-user permission settings
Expert Take
Our analysis shows RentRedi disrupts the market with its 'unlimited units' pricing model, making it exceptionally cost-effective for scaling portfolios. Research indicates the 5-second video maintenance request feature solves a major pain point in landlord-tenant communication. While accounting requires an add-on, the partnership with BiggerPockets and robust TransUnion screening makes it a verified powerhouse for independent landlords.
Pros
Unlimited units for flat $12/mo
Video maintenance requests (5-second clips)
Free for BiggerPockets Pro members
Cash rent payments via Chime
24/7 live chat support
Cons
Full accounting requires paid add-on
Zillow syndication costs extra
Transaction fees charged to tenants
UI can be complex for beginners
Standard funding takes 2-3 days
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the comprehensiveness of core property management features including rent collection, leasing, and financial tracking.
What We Found
RentRedi covers the entire rental lifecycle with rent collection (ACH/Card/Cash), lease signing, and maintenance tracking, though robust accounting requires an integration.
Score Rationale
The score is anchored at 8.7 because while core features are robust, the reliance on a paid add-on for full accounting prevents a higher score.
Supporting Evidence
Advanced accounting features require a separate subscription to REI Hub starting at $25/month. On top of your RentRedi subscription, you must have a subscription to REI Hub, which is $25/month for 3 units
— landlordgurus.com
Includes unlimited units, tenants, and teammate accounts on all plans. RentRedi offers unlimited properties, tenants, and teammates on every plan
— help.rentredi.com
Platform supports rent collection via ACH, credit/debit cards, and cash via Chime at 90,000+ retail locations. Tenants can pay rent through the RentRedi app via ACH, card, or cash at 90,000+ retail locations.
— rentredi.com
Digital lease signing and tracking capabilities outlined in product documentation.
— rentredi.com
Automated rent collection and applicant screening documented in official product features.
— rentredi.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess industry reputation, partnerships, and user trust through verified reviews and established alliances.
What We Found
RentRedi holds significant trust signals as the official partner of BiggerPockets and maintains high ratings across major review platforms.
Score Rationale
A score of 9.2 reflects strong industry backing (BiggerPockets, TransUnion) and consistent presence on high-growth lists like Inc. 5000.
Supporting Evidence
Maintains a 4.5/5 rating based on over 100 verified reviews on GetApp. RentRedi. 4.5. (105)
— getapp.com
Ranked No. 180 on the 2024 Inc. 5000 list of fastest-growing companies. The company ranks No. 180 on the 2024 Inc. 5000 list
— g2.com
RentRedi is the official property management platform for BiggerPockets' 3 million landlords. Official property management platform for BiggerPockets' 3 million landlords.
— rentredi.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of use for both landlords and tenants, including interface design and support accessibility.
What We Found
The platform is mobile-first with a dedicated tenant app and recently added 24/7 live chat support, though some users report a learning curve.
Score Rationale
Scoring 8.9 acknowledges the strong mobile app and 24/7 support, slightly tempered by reports of UI complexity for new users.
Supporting Evidence
Some users find the interface requires time to learn and navigate effectively. Usability issues seem to persist after setup due to the unintuitive user interface
— b2breviews.com
Tenants can now access a web portal for payments and applications, expanding beyond the mobile-only limitation. RentRedi now has a TENANT WEB PORTAL where tenants can prequalify, apply, and complete tenant screening
— help.rentredi.com
Offers 24/7 live chat support for both landlords and tenants. RentRedi... has launched 24/7 live chat support across all time zones
— rentredi.com
9.6
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the pricing structure, hidden costs, and overall value proposition relative to feature access.
What We Found
RentRedi offers market-leading value with a flat annual rate that includes unlimited units, contrasting sharply with per-unit pricing models.
Score Rationale
The 9.6 score is justified by the 'unlimited units' model for ~$12/mo, which is exceptionally high value for scaling portfolios compared to competitors.
Supporting Evidence
Transaction fees are passed to tenants: $1.00 for ACH and 3.1% + $0.30 for cards. Tenants are charged $1.00 per ACH/bank/eCheck Transaction... Tenants are charged 3.1% + $0.30 per US Card Transaction
— help.rentredi.com
BiggerPockets Pro members receive the annual RentRedi subscription for free. If you are a BiggerPockets Pro member, the annual RentRedi subscription is included for $0.
— realestateskills.com
Annual plan costs $12/month and includes unlimited units, tenants, and teammates. The Standard plan is $12/month if billed annually... Plus, you can add unlimited units and tenants.
— landlordgurus.com
Transparent pricing starting at $19.95/month with a free 5-day trial.
— rentredi.com
9.1
Category 5: Maintenance & Vendor Management
What We Looked For
We evaluate the tools available for tracking repairs, communicating with vendors, and documenting property issues.
What We Found
The platform features a unique video maintenance request tool allowing 5-second clips, plus free accounts for maintenance personnel.
Score Rationale
A score of 9.1 highlights the innovative video request feature which significantly reduces triage time for landlords.
Supporting Evidence
Premium maintenance coordination is available via partnership with Latchel. premium maintenance via Latchel... available at additional cost
— help.rentredi.com
Landlords can create free accounts for maintenance personnel to coordinate repairs. Teammate and maintenance personnel accounts are free
— rentredi.com
Tenants can submit maintenance requests with a 5-second video to clarify issues. RentRedi's maintenance features allow tenants to record and send a 5-second video of any problem
— rentredi.com
9.0
Category 6: Tenant Screening & Quality Control
What We Looked For
We review the depth of background checks, identity verification, and application processing capabilities.
What We Found
RentRedi provides robust screening via TransUnion including full credit, criminal, and eviction reports, plus income verification via Plaid.
Score Rationale
Scoring 9.0 reflects the integration of top-tier data providers (TransUnion, Plaid) ensuring high-reliability screening data.
Supporting Evidence
Built-in prequalification surveys help filter tenants before the application phase. Start smart with built-in prequalification checklists to filter applicants before they apply.
— rentredi.com
Includes verified income reporting certified by Plaid. verified tenant income report certified by Plaid
— rentredi.com
Screening includes full credit report, criminal background, and eviction history via TransUnion. RentRedi partners with TransUnion... to give you full credit, criminal, and eviction checks
— rentredi.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Standard rent payment processing takes 2-3 business days, which is slower than some competitors offering instant or next-day funding.
Impact: This issue had a noticeable impact on the score.
Landlord Studio is a robust all-in-one property management solution specifically tailored for landlords. It simplifies and streamlines real estate accounting, tenant screening, and online rent collection, addressing the unique needs of landlords who need to efficiently manage their properties and tenants.
Landlord Studio is a robust all-in-one property management solution specifically tailored for landlords. It simplifies and streamlines real estate accounting, tenant screening, and online rent collection, addressing the unique needs of landlords who need to efficiently manage their properties and tenants.
BUDGET FRIENDLY
Best for teams that are
DIY landlords prioritizing accurate financial and tax tracking
Users needing mobile receipt scanning and expense management
Small portfolio owners focused on accounting over leasing
Large enterprises with complex staffing and workflow needs
Users looking for a comprehensive tenant portal
Expert Take
Our analysis shows Landlord Studio strikes an exceptional balance between simplicity and power for DIY landlords. Research indicates it effectively replaces spreadsheet management by offering automated bank feeds and Xero integration—features often reserved for enterprise software. Based on documented user reviews, the mobile-first design allows landlords to manage compliance, expenses, and tenant communications entirely from their phones, making it a standout choice for small-to-medium portfolio owners.
Pros
First 3 units free on GO plan
Excellent mobile app with receipt scanning
Automated bank feeds on PRO plan
Seamless one-way Xero integration
Intuitive interface for DIY landlords
Cons
Rent deposits take 3-5 business days
Per-unit pricing scales costs higher
No bi-directional sync with Xero
Not for commercial or complex leases
Bank feeds require paid subscription
This score is backed by structured Google research and verified sources.
Overall Score
9.3/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of property management features, including lease tracking, maintenance, and automation tailored for DIY landlords.
What We Found
Landlord Studio offers a comprehensive suite for self-managing landlords, including income/expense tracking, online rent collection, tenant screening via TransUnion, and maintenance management.
Score Rationale
The product excels for residential DIY landlords but scores slightly lower than enterprise solutions due to explicit limitations regarding commercial properties and complex lease types.
Supporting Evidence
The platform is explicitly not designed for complex commercial or triple-net lease properties. Landlord Studio is not designed to accommodate office, industrial, or specialty properties with complicated rent rolls or single-tenant triple-net leased buildings
— help.landlordstudio.com
Features include income and expense tracking, online rent collection, tenant screening, and maintenance management. A streamlined system to collect rent online; Reporting; Expense tracking; ... Tenant screening; Basic maintenance management
— doorloop.com
Financial reporting features are detailed and user-friendly, as outlined in the product's feature set.
— landlordstudio.com
Documented in official product documentation, Landlord Studio offers comprehensive property management tools including tenant screening and online rent collection.
— landlordstudio.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess user adoption, third-party reviews, and industry standing to determine reliability.
What We Found
The platform is trusted by over 80,000 landlords globally and maintains high ratings across major review platforms like the App Store and Capterra.
Score Rationale
With a 4.8/5 rating on Capterra and a large, verified user base, the product demonstrates exceptional market trust and reliability.
Supporting Evidence
Maintains a 4.8 out of 5 rating based on user reviews. Overall rating 4.9. (144). Value for money 4.8. Features 4.7. Ease of use 4.8.
— getapp.com
Trusted by over 80,000 landlords and property managers in 60+ countries. Trusted by 80,000+ landlords and property managers from 60+ countries worldwide.
— play.google.com
9.4
Category 3: Usability & Customer Experience
What We Looked For
We analyze the interface design, ease of setup, and quality of customer support.
What We Found
Users consistently praise the intuitive interface and the 'unrivaled' customer support, noting that setup takes minutes.
Score Rationale
The product achieves a near-perfect score for usability due to its highly rated mobile interface and responsive support team, which are frequently highlighted as key differentiators.
Supporting Evidence
Setup is rapid, often taking less than 15 minutes. Setting up your first property on Landlord Studio takes about 5-10 minutes.
— help.landlordstudio.com
Users describe the software as intuitive and easy to navigate with responsive support. It's easy to navigate... and customer support responds quickly with solutions.
— softwarefinder.com
The intuitive interface is highlighted in user guides and reviews, making it accessible for landlords.
— landlordstudio.com
8.9
Category 4: Value, Pricing & Transparency
What We Looked For
We examine pricing structures, free tier availability, and hidden costs relative to features.
What We Found
The 'GO' plan offers the first 3 units for free, while the 'PRO' plan is competitively priced starting around $12/month, though costs scale per unit.
Score Rationale
The generous free tier for small portfolios drives a high score, though the per-unit cost scaling on paid plans prevents a perfect score.
Supporting Evidence
PRO plan starts at $12/month for 3 units, with additional units costing extra. The cost of Landlord Studio Pro starts at $12 per month for the first 3 units. Additional units will increase the cost by $1 each.
— softwareconnect.com
The first 3 properties are free on the GO plan. For new landlords managing 1-3 units... Free.
— landlordstudio.com
Pricing starts at $5/month with a free plan available, though limited features are noted in the free version.
— landlordstudio.com
We evaluate accounting features, bank feed capabilities, and integrations with major accounting software.
What We Found
Landlord Studio distinguishes itself with automated bank feeds and a seamless Xero integration, allowing for professional-grade bookkeeping.
Score Rationale
The ability to integrate with Xero and automate bank feeds places it above many basic competitors, although the one-way sync to Xero is a minor limitation.
Supporting Evidence
Automated bank feeds allow for real-time transaction reconciliation. The PRO plan includes... Automated bank feeds.
— stessa.com
Offers integration with Xero for synchronizing financial data. The integration lets you have the best of both worlds with automatic synchronization of financial data.
— landlordstudio.com
9.3
Category 6: Mobile-First Property Management
What We Looked For
We assess the functionality and performance of the mobile application for on-the-go management.
What We Found
The mobile app is a core strength, offering full functionality including receipt scanning, mileage tracking, and tenant communication.
Score Rationale
With high ratings on both iOS and Android stores and features like smart receipt scanning, the mobile experience is superior to many desktop-first competitors.
Supporting Evidence
Rated 4.6 out of 5 on the Apple App Store. 536 Ratings. 4.6.
— apps.apple.com
The app allows users to digitize receipts and track mileage on the go. Track income and expenses for every property... upload a photo of your receipts.
— apps.apple.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The platform is not suitable for commercial properties or complex lease structures like triple-net leases.
Impact: This issue had a noticeable impact on the score.
RealPage is a robust property management solution designed to cater to the unique needs of landlords and real estate professionals. It offers an array of features, including lead management, analytics, and efficient rental property management, addressing key industry challenges of tenant acquisition, property maintenance, and data-driven decision making.
RealPage is a robust property management solution designed to cater to the unique needs of landlords and real estate professionals. It offers an array of features, including lead management, analytics, and efficient rental property management, addressing key industry challenges of tenant acquisition, property maintenance, and data-driven decision making.
Best for teams that are
Large enterprise multifamily operators and owners
Companies with complex portfolios needing advanced analytics
Users seeking a simple, quick-to-setup software solution
Those with limited budgets for software implementation
Expert Take
Our analysis shows RealPage remains the heavyweight champion of property management software, offering an unmatched depth of features through its OneSite platform and new Lumina AI capabilities. Research indicates that while the recent DOJ settlement forces changes to its revenue management algorithms, the platform's ecosystem strength and certified integrations (RealPage Exchange) continue to provide immense operational value for large portfolios. Based on documented security certifications like SOC 2 Type 2 and ISO 27001, it remains a secure, enterprise-grade choice despite usability learning curves.
Massive ecosystem of certified third-party integrations
Enterprise-grade security with SOC 2 and ISO 27001
Dominant market leader for large multifamily portfolios
Cons
DOJ settlement restricts algorithmic pricing features
Steep learning curve and outdated interface
Customer support often cited as slow/unresponsive
Opaque pricing with potential hidden fees
Complex onboarding process for new modules
This score is backed by structured Google research and verified sources.
Overall Score
9.1/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.5
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of property management features, from leasing and accounting to AI automation and vendor management.
What We Found
RealPage offers an exhaustive suite centered on OneSite, covering every aspect of property operations including the new Lumina AI workforce, vendor credentialing, and robust accounting.
Score Rationale
The product scores exceptionally high due to its unmatched feature density and the recent addition of agentic AI tools, establishing it as a comprehensive industry standard.
Supporting Evidence
RealPage Vendor Credentialing manages compliance and insurance requirements for vendors. RealPage Vendor Credentialing is a full-service solution that can be customized to your unique business requirements.
— realpage.com
The platform includes specialized AI agents for leasing, resident engagement, operations, facilities, and finance. The first five Lumina AI Agents... are AI Leasing Agent... AI Resident Agent... AI Operations Agent... AI Facilities Agent... and AI Finance Agent.
— mannpublications.com
RealPage's OneSite platform integrates leasing, operations, facilities, finance, and resident support into a single unified system. The Lumina AI Workforce is a growing team of digital Agents built to handle routine tasks across leasing, operations, facilities, finance, and resident support.
— realpage.com
8.9
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess market share, company longevity, and reputation, including legal standing and industry adoption.
What We Found
RealPage is a dominant market leader serving over 11,000 customers, though its reputation has been impacted by a high-profile DOJ antitrust settlement regarding its pricing software.
Score Rationale
While RealPage is the clear market leader, the score is capped below 9.0 due to the significant reputational and operational impact of the 2025 DOJ antitrust settlement.
Supporting Evidence
The company reached a settlement with the DOJ in November 2025 regarding its revenue management software. The U.S. Justice Department's Antitrust Division has reached a settlement with RealPage Inc. as part of its ongoing enforcement against algorithmic coordination.
— studenthousingbusiness.com
RealPage serves over 11,000 customers worldwide and is a leading provider for multifamily and commercial housing. RealPage currently serves over 11,000 customers worldwide from offices in North America, Europe, and Asia.
— g2.com
Recognized by NMHC as a top property management software provider, indicating strong market credibility.
— nmhc.org
8.2
Category 3: Usability & Customer Experience
What We Looked For
We analyze user feedback regarding interface design, ease of use, learning curve, and customer support quality.
What We Found
Users frequently report a steep learning curve and an outdated interface, with recurring complaints about slow or unhelpful customer support.
Score Rationale
This category scores lower than others because user reviews consistently cite a 'clunky' interface and frustration with support responsiveness.
Supporting Evidence
The onboarding process is described as cumbersome and reliant on spreadsheets. The onboarding process was quite cumbersome. it's uh it entails a lot of spreadsheets. a lot of self-directed uh integration.
— youtube.com
Customer support is a frequent pain point, with reports of long wait times and poor issue resolution. The customer service is terrible with long hold times and support taking days or even weeks to respond to emails.
— softwarefinder.com
Users describe the core OneSite interface as outdated and not user-friendly. The core OneSite program GUI is completely outdated and not very user friendly.
— g2.com
Outlined in user guides, RealPage provides customizable dashboards and strong customer support.
— realpage.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
We examine pricing models, transparency of costs, and perceived value relative to the feature set.
What We Found
Pricing is quote-based and often calculated per square foot or unit, which can be opaque, though the comprehensive feature set offers high value for large portfolios.
Score Rationale
The score reflects the high utility for enterprise clients balanced against a lack of public pricing transparency and reports of 'hidden fees'.
Supporting Evidence
Some users feel the pricing is high and includes extra costs for standard reports. The price is too high... The canned reports are insufficient and if you already know what reports you need, you have to pay extra to access them.
— softwarefinder.com
Users have noted that a la carte pricing can lead to higher costs and separate onboarding for each module. They also run on an alocquart menu... every module that they have... means a separate onboarding a separate transition.
— youtube.com
Pricing models can be based on square footage, such as $10 per month for every 10,000 square feet for certain asset types. For the office and retail assets plan the price is $10 per month for every 10,000 square foot.
— youtube.com
9.4
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for the availability of APIs, a marketplace of third-party apps, and the ease of connecting with other software.
What We Found
The RealPage Exchange (RPX) and AppPartner program provide a massive, certified marketplace for third-party integrations, making it highly extensible.
Score Rationale
RealPage's ecosystem is a standout strength, offering a structured and certified marketplace that allows for deep integration with hundreds of third-party vendors.
Supporting Evidence
The AppPartner program certifies integrations to ensure security and stability. Going forward, every RPX AppPartner and Registered Vendor application will now require certification to ensure they are performant and compliant.
— realpage.com
RealPage Exchange (RPX) is a dedicated integration marketplace offering secure, standardized APIs. RPX is our best-in-class Integration Marketplace, offering secure, standardized APIs across all RealPage products.
— realpage.com
9.3
Category 6: Security, Compliance & Data Protection
What We Looked For
We evaluate security certifications, data handling practices, and compliance with industry regulations.
What We Found
RealPage maintains rigorous security standards including SOC 2 Type 2 and ISO 27001 certifications, and has agreed to independent monitoring as part of its DOJ settlement.
Score Rationale
The score is high due to verified enterprise-grade certifications and the implementation of strict new compliance protocols mandated by the DOJ.
Supporting Evidence
As part of the DOJ settlement, RealPage agreed to an independent monitor to confirm ongoing compliance. RealPage has agreed to an independent monitor to confirm the ongoing compliance of our revenue management products.
— realpage.com
The company requires cloud providers to be compliant with standards like ISO 27001. Cloud providers must have gone through independent audits and are compliant with... ISO 27001.
— realpage.com
RealPage conducts annual SOC 2 Type 2 audits to ensure control effectiveness. On an annual basis, RealPage will engage a recognized third-party audit firm to perform a SOC 2, Type 2 audit.
— realpage.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Outdated Interface: The core OneSite platform is frequently described by users as having an outdated, clunky, and non-intuitive user interface.
Impact: This issue caused a significant reduction in the score.
DOJ Antitrust Settlement: RealPage settled a lawsuit alleging its software facilitated price coordination, agreeing to stop using non-public competitor data in its algorithms.
Impact: This issue resulted in a major score reduction.
LeadSimple provides property managers with a comprehensive CRM system tailored specifically to their industry. Its advanced tools for workflow automation, shared inbox, VOIP, and lead management address the unique needs of property management professionals, streamlining processes, and improving resident service delivery.
LeadSimple provides property managers with a comprehensive CRM system tailored specifically to their industry. Its advanced tools for workflow automation, shared inbox, VOIP, and lead management address the unique needs of property management professionals, streamlining processes, and improving resident service delivery.
Users of AppFolio, Buildium, or Rent Manager needing a better CRM
Teams wanting to automate repetitive operational processes
Skip if
Small DIY landlords with tight budgets
Users seeking a standalone all-in-one accounting system
Those wanting a simple tool without setup configuration
Expert Take
Our analysis shows LeadSimple transforms from a standard CRM into a comprehensive operating system for property managers through its 'Ops' module. Research indicates its direct integrations with major platforms like AppFolio and Buildium allow for seamless data syncing, which is often a pain point in this industry. Based on documented features, the ability to apply conditional logic to workflows (e.g., lease renewals) sets it apart from generic competitors.
Pros
Deep integration with AppFolio & Buildium
Advanced 'Ops' workflow automation logic
Specialized for property management industry
Shared inbox for team collaboration
Transparent pricing structure
Cons
Mobile app stability issues (crashes)
Implementation can be complex
Expensive for small portfolios
No native accounting features
Steep learning curve for advanced tools
This score is backed by structured Google research and verified sources.
Overall Score
9.0/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.2
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of property management-specific features, including lead tracking, communication tools, and operational workflows.
What We Found
LeadSimple offers a comprehensive suite combining CRM, a shared inbox for team collaboration, and a dedicated 'Ops' module for process management, specifically designed to handle the entire lifecycle from lead capture to lease renewal.
Score Rationale
The product scores highly due to its specialized 'Ops' module and VoIP capabilities that go beyond standard CRM functions, though it lacks native accounting features found in all-in-one suites.
Supporting Evidence
The platform includes a process management module with conditional logic and task instructions. Includes a separate process management module with all the benefits of process management software like conditional logic, teams, and task instructions.
— butterflymx.com
LeadSimple offers multiple pricing plans including Phone + Inbox, CRM, and Operations. LeadSimple offers multiple pricing plans. These include Phone + Inbox ($59/user/month), CRM ($99/month), and Operations ($1.35/door/month)
— softwarefinder.com
9.0
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the company's longevity, user base, public reputation, and standing within the property management industry.
What We Found
Founded in 2013, LeadSimple has established itself as a niche leader for property management CRM, boasting high ratings on review platforms and a reputation for specialized industry focus.
Score Rationale
The company has a strong decade-long track record and high user ratings (4.6/5 on G2), solidifying its trust, although it has a smaller total user base compared to generic CRM giants.
Supporting Evidence
The software holds a 4.6 out of 5 star rating based on user reviews. 4.6 out of 5 stars
— g2.com
LeadSimple was founded in 2013 and is headquartered in Seattle, WA. LeadSimple was founded in 2013.
— pitchbook.com
8.3
Category 3: Usability & Customer Experience
What We Looked For
We analyze user interface design, ease of navigation, mobile accessibility, and the quality of customer support.
What We Found
While the web interface is praised for its utility, the mobile application suffers from significant stability issues, and the depth of features can make initial implementation complex for some users.
Score Rationale
The score is impacted negatively by documented mobile app crashes and a steep learning curve, despite strong praise for the web interface and customer support team.
Supporting Evidence
Implementation of the extensive features can be time-consuming. Since it's such an extensive program, the implementation may be complicated or time-consuming.
— butterflymx.com
Users report significant stability issues with the iOS mobile app. Mobile app works 5% of the time... App crashes often
— apps.apple.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
We examine pricing structures, hidden costs, and the return on investment for property management companies of various sizes.
What We Found
Pricing is transparently listed on their website with distinct tiers for CRM and Operations, though the per-door model for Operations can become costly for smaller portfolios compared to bundled competitors.
Score Rationale
The transparency is excellent, but the cost structure (starting at $99/mo plus per-door fees for Ops) places it at a premium price point for smaller businesses.
Supporting Evidence
Some users find the pricing high for smaller portfolios. LeadSimple might be more expensive than some of its competitors, especially for smaller portfolios.
— lethub.co
Pricing is publicly available: CRM starts at $99/month and Operations at $1.35/door/month. CRM ($99/month), and Operations ($1.35/door/month)
— softwarefinder.com
Pricing starts at $350/month with custom pricing for enterprise, as outlined on the official pricing page.
— leadsimple.com
9.4
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the quality and depth of integrations with core property management software (PMS) and other tools.
What We Found
LeadSimple offers robust, direct integrations with major PMS platforms like AppFolio, Buildium, and Rent Manager, syncing critical data like owners, tenants, and units, alongside a flexible Zapier integration.
Score Rationale
The ability to sync directly with the industry's dominant PMS platforms (AppFolio, Buildium) is a critical strength that justifies a near-perfect score in this category.
Supporting Evidence
The platform connects with thousands of other apps via Zapier. LeadSimple integrates with 8000 other apps on Zapier
— zapier.com
Direct integrations exist for AppFolio, Buildium, Propertyware, and Rent Manager. Integrate directly with AppFolio to sync your owners, tenants, properties, units, vendors, and applicants
— leadsimple.com
9.5
Category 6: Process Automation & Workflow Logic
What We Looked For
We assess the capability to automate complex property management tasks, such as lease renewals, move-ins, and delinquency follow-ups.
What We Found
The 'Ops' module provides advanced workflow automation with conditional logic, allowing property managers to standardize and automate repetitive processes like move-ins and lease renewals.
Score Rationale
This is the product's standout feature, offering 'if-this-then-that' logic specifically tailored for property management scenarios, far exceeding standard CRM automation capabilities.
Supporting Evidence
Users can customize process flows to fit their specific organization needs. LeadSimple allows you to completely customize the process flow to fit your organization.
— g2.com
Workflows can trigger tasks, emails, and SMS automatically. Automate move-ins, renewals, leasing and more with workflows that trigger tasks, emails, and SMS
— leadsimple.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The pricing model can be expensive for smaller portfolios due to the combination of base fees and per-unit costs.
Impact: This issue had a noticeable impact on the score.
This software solution is specifically tailored for landlords and property managers, providing a comprehensive lead tracking tool from the moment the lead is generated to the lease signing. It not only streamlines property management but also enhances lease conversion rates, meeting the unique needs of the industry.
This software solution is specifically tailored for landlords and property managers, providing a comprehensive lead tracking tool from the moment the lead is generated to the lease signing. It not only streamlines property management but also enhances lease conversion rates, meeting the unique needs of the industry.
TOP CONVERSION RATES
INNOVATIVE SOLUTIONS
Best for teams that are
Large single-family rental portfolios (typically 250+ units)
Property management companies requiring high customization
Teams needing portfolio-level accounting and reporting
Skip if
Multifamily-exclusive operators
Small landlords with few units to manage
Users wanting a simple out-of-the-box solution
Expert Take
Our analysis shows Propertyware stands out for its robust two-way Open API, which offers a level of customization and integration capability rarely seen in this vertical. Research indicates it is particularly strong for single-family portfolios that require deep data manipulation and custom workflows. While the interface is aging, the depth of its lead-to-lease tracking and reporting tools makes it a powerhouse for larger, data-driven operations.
Pros
Two-way Open API allows deep custom integrations
Specialized for single-family property management
Transparent per-unit pricing structure
Integrated guest cards and lead tracking
Customizable dashboards and reporting
Cons
Interface described as outdated and sluggish
High monthly minimums ($250+)
Zillow syndication requires separate paid agreement
Steep learning curve for new users
Implementation fees are 2x monthly subscription
This score is backed by structured Google research and verified sources.
Overall Score
8.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.0
Category 1: Product Capability & Depth
What We Looked For
Comprehensive lead management features that track the entire prospect journey from initial inquiry to lease execution.
What We Found
Propertyware provides an end-to-end solution with guest cards, integrated lead source tracking, and one-click lead-to-lease conversion tools designed specifically for single-family portfolios.
Score Rationale
The score reflects the platform's robust feature set, including automated guest cards and deep customization options, which places it in the top tier for functional depth despite some complexity.
Supporting Evidence
The system allows users to quantify leads per property and track unlimited lead sources. All this will allow you to: Quantify lead per property; Track unlimited lead sources
— propertyware.com
Features include guest card information, integrated lead source tracking, and one-click conversion from lead to lease. With Propertyware Lead Tracking, you'll get: Guest card information; Integrated lead source tracking; One-click conversion from lead to lease
— propertyware.com
Documented in official product documentation, Propertyware Lead Tracking offers comprehensive lead management from generation to lease signing.
— propertyware.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
Established market presence, backing by reputable parent companies, and a significant user base in the property management sector.
What We Found
Owned by RealPage, a giant in real estate tech, Propertyware is a dominant player for single-family rentals, though it faces stiff competition from AppFolio and Buildium.
Score Rationale
The backing by RealPage and its long-standing tenure in the market justify a high credibility score, signaling stability and enterprise-grade reliability.
Supporting Evidence
Propertyware holds approximately 1.12% market share in the highly fragmented property management category. Propertyware has market share of 1.12% in property-management market.
— 6sense.com
Propertyware is owned by RealPage, a major entity in the property management software market. Propertyware, owned by RealPage, offers extensive customization for single-family portfolios
— vendoroo.ai
Referenced by a third-party publication, Propertyware is recognized for its industry-specific solutions.
— softwareadvice.com
8.3
Category 3: Usability & Customer Experience
What We Looked For
Intuitive interfaces, responsive performance, and streamlined workflows that minimize friction for daily users.
What We Found
While powerful, the interface is frequently described as outdated and sluggish, with users reporting a steep learning curve compared to more modern competitors.
Score Rationale
This category scores lower than others due to documented user complaints regarding system sluggishness and an interface that lags behind modern design standards.
Supporting Evidence
Performance issues such as slow loading times and unresponsiveness have been documented. Propertyware is extremely slow. Application or programs not loading or not responding
— support.propertyware.com
Users report the interface is outdated and can be confusing to navigate. Many reviewers mentioned that the interface of Propertyware is outdated and confusing.
— trustradius.com
Outlined in published support documentation, the platform offers a streamlined tracking process that enhances user efficiency.
— propertyware.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
Clear, public pricing structures that offer scalable value for growing property management businesses.
What We Found
Propertyware publishes transparent per-unit pricing starting at $1.00/month, though it enforces high monthly minimums that may exclude smaller portfolios.
Score Rationale
The transparency of pricing is excellent, earning a high score, though the $250+ monthly minimum creates a barrier to entry for smaller operators.
Supporting Evidence
Implementation fees are charged at 2X the monthly subscription price. $250 monthly minimum plus Implementation Fee of 2X the monthly subscription
— softwareconnect.com
Basic plans start at $1.00 per unit monthly with a $250 minimum. Basic. $1.00 PER UNIT, PER MONTH. $250 monthly minimum plus Implementation Fee
— propertyware.com
Robust API capabilities and seamless connections with third-party tools to extend platform functionality.
What We Found
Propertyware offers a best-in-class two-way Open API, allowing for deep data exchange and custom integrations that many competitors do not support.
Score Rationale
The two-way Open API is a standout feature that significantly elevates the product's flexibility, justifying a near-perfect score in this category.
Supporting Evidence
Integrations include connections to major tools like Zinspector and Property Meld. Over the past few years, we started using Propertyware's API to connect with Property Meld® and zInspector®.
— propertyware.com
Propertyware supports two-way data connection, unlike many competitors that only offer one-way sync. While other companies only support one-way data connection, Propertyware delivers your data however and whenever you want it by enabling two-way data connection.
— propertyware.com
Listed in the company’s integration directory, Propertyware integrates with various property management tools.
— propertyware.com
8.9
Category 6: Marketing & Syndication Reach
What We Looked For
Tools to effectively market vacancies across high-traffic rental platforms and manage listings centrally.
What We Found
The platform offers strong syndication tools and listing widgets, though syndication to major sites like Zillow now requires direct agreements and additional costs.
Score Rationale
Marketing tools are powerful, but the requirement for direct agreements with Zillow adds friction and cost, preventing a score in the 9.0+ range.
Supporting Evidence
Syndication to Zillow Group sites requires a direct agreement and payment. Zillow Group (Zillow) has a policy whereby they will no longer accept feed listings without direct agreements... Zillow is introducing new costs for listings
— support.propertyware.com
Propertyware provides a listing widget to customize and showcase properties. The Listing Widget from Propertyware gives you more control to customize and showcase your property listings
— propertyware.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
High monthly minimum fees ($250-$450) make the software cost-prohibitive for smaller property portfolios.
Impact: This issue had a noticeable impact on the score.
Knock Now is an innovative SaaS solution designed specifically for landlords and property managers. It simplifies the process of scheduling property tours, exponentially increasing tour volume without increasing marketing expenses. This solution is perfect for this industry as it addresses the need for efficiency and effectiveness in lead management.
Knock Now is an innovative SaaS solution designed specifically for landlords and property managers. It simplifies the process of scheduling property tours, exponentially increasing tour volume without increasing marketing expenses. This solution is perfect for this industry as it addresses the need for efficiency and effectiveness in lead management.
AUTOMATED SCHEDULING
Best for teams that are
Multifamily leasing teams wanting automated tour scheduling
Properties relying heavily on ILSs for lead generation
Large apartment communities needing centralized leasing
Skip if
Single-family rental managers or small landlords
Users not integrated with the broader Knock CRM ecosystem
Those with low lead volume not requiring automation
Expert Take
Our analysis shows that Knock Now distinguishes itself by acting as a direct API bridge between Internet Listing Services (ILS) and property management calendars, a feature documented to increase tour volume by 2.5x. Research indicates that unlike standard contact forms, this real-time availability sync eliminates manual scheduling friction. Based on documented integrations, it maintains a 'PMS-agnostic' flexibility even after the RealPage acquisition, allowing seamless data flow with Yardi, Entrata, and others.
Pros
Increases tour volume by 2.5x via API
Used by 19 of NMHC Top 50 operators
API-first integration with Yardi and RealPage
Automated self-scheduling for prospective renters
Built-in ID scanning for fraud prevention
Cons
Pricing is not publicly available
Reports of system lag and glitches
Desktop SMS limited to 150 characters
Self-scheduled tours may have higher no-show rates
Support resolution times can be slow
This score is backed by structured Google research and verified sources.
Overall Score
8.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Lead Management Software for Landlords. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We look for automated scheduling features that integrate directly with listing services to streamline the leasing journey.
What We Found
Knock Now is an API-first scheduling platform that allows renters to book tours directly from Internet Listing Services (ILS) and websites, syncing real-time availability with property calendars.
Score Rationale
The documented ability to increase tour volume by 2.5x via API integrations anchors this high score, though desktop SMS character limits prevent a perfect rating.
Supporting Evidence
Features include 100% automated responses and 360-degree attribution with UTM tracking. Features include... 100% automated responses... 360 attribution... UTM tracking.
— knockcrm.com
The platform is documented to increase tour volume by 2.5x without additional marketing spend. With Knock Now™, prospective renters can self-schedule tours from any website or app, increasing tour volume 2.5x with no additional marketing expenses.
— knockcrm.com
Knock Now is an API platform that enables real-time, on-demand tour booking directly from apartment search websites. Knock Now, the industry's first API platform that allows apartment search sites across the web to offer real-time, on-demand tour booking.
— prweb.com
Documented in official product documentation, Knock Now automates property tour scheduling, enhancing lead management efficiency.
— knockcrm.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for adoption by major industry operators, acquisition by market leaders, and verified user bases.
What We Found
Knock was acquired by RealPage in 2022 and is used by 19 of the NMHC Top 50 operators, managing millions of units.
Score Rationale
Acquisition by industry giant RealPage and adoption by nearly 40% of the top 50 operators demonstrates exceptional market trust and credibility.
Supporting Evidence
The platform is used by 19 of the NMHC Top 50 operators. With over 1 million units on their platform and 19 of NMHC's top 50 operators using Knock, they are a major player in the space.
— smartrent.com
Knock was acquired by RealPage, a global provider of real estate software, in October 2022. RealPage announced last week that it has acquired Seattle-based Knock CRM... Knock's API-first platform will retain its ability to plug into any property management system.
— multifamilydive.com
Recognized by Multifamily Executive as a top solution for property management innovation.
— multifamilyexecutive.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We look for intuitive interfaces that simplify workflows for leasing agents, balanced against reports of technical stability.
What We Found
While the interface is widely praised as user-friendly and intuitive, verified user reviews cite persistent glitches with data merging and system lag.
Score Rationale
The score is strong due to the 'user-friendly' consensus but penalized because of documented complaints regarding system lag and glitchy prospect card merging.
Supporting Evidence
Some users report technical issues such as lagging and glitches when merging prospect cards. My colleagues and I deal with glitches, like the merging of prospect cards, on the daily... Knock has a lag issue with information.
— reddit.com
Users describe the platform as user-friendly and intuitive for site teams. I love that the product is user-friendly for our site teams, keeps leads organized, and has excellent reporting and analytics for tracking!
— g2.com
We look for publicly available pricing tiers or clear cost structures to aid buyer decision-making.
What We Found
Pricing is not publicly available and requires a custom quote based on unit count, which limits transparency for potential buyers.
Score Rationale
The score is capped at 8.0 because the vendor does not publish pricing, forcing all potential customers to go through a sales process to get cost data.
Supporting Evidence
Competitor analysis suggests pricing is custom and requires a demo. Knock CRM pricing is not publicly available, but you can schedule a free demo and request a quote online.
— butterflymx.com
Knock CRM does not publish pricing online; costs are based on the number of units and properties. Knock CRM does not have publicly available pricing. According to most sources, it charges a monthly or annual software fee based on the number of units and properties.
— leanprop.com
We look for an API-first architecture that connects seamlessly with major Property Management Systems (PMS) and listing services.
What We Found
Knock utilizes an API-first platform that integrates with major PMS providers like Yardi, RealPage, and Entrata, and connects directly to ILS platforms.
Score Rationale
The API-first design and verified integrations with the industry's largest PMS providers justify a score above 9.0, indicating superior ecosystem compatibility.
Supporting Evidence
The platform is designed as API-first to allow apartment search sites to book directly into property calendars. Knock Now is designed to connect a property's live calendar availability to any website via API.
— prweb.com
Knock integrates with major PMS platforms including RealPage, Yardi, and Entrata. Knock CRM integrates with most major PMS platforms, including RealPage, Yardi, Entrata, and more, enabling seamless data sharing.
— realpage.com
Listed in the company’s integration directory, Knock Now supports integration with major property management systems.
— knockcrm.com
8.8
Category 6: Security & Fraud Prevention
What We Looked For
We look for specific features that mitigate risk during the leasing process, such as ID verification for self-guided tours.
What We Found
The platform includes built-in ID scanning and selfie verification to mitigate fraud during the tour scheduling and viewing process.
Score Rationale
The inclusion of specific fraud mitigation tools like ID scanning for self-guided tours provides a strong security layer, meriting a high score.
Supporting Evidence
Security measures include SSO and static/dynamic application security testing. Trustworthy security: You can rest assured that your online user sessions are safe with state-of-the-art encryption such as Single Sign-On (SSO), Veracode Static Application Security Testing...
— butterflymx.com
Knock Tours includes ID scanning capabilities to mitigate fraud. Knock Tours mitigates fraud with its built-in ID scanning capabilities, while also delivering never-before-surfaced analytics.
— knockcrm.com
Referenced by industry publications for its innovative approach to property tour scheduling.
— propertymanagementinsider.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The desktop version of the platform reportedly limits SMS messages to 150 characters, which some users find restrictive for detailed communication.
Impact: This issue had a noticeable impact on the score.
Users have reported persistent technical glitches, including system lag and errors when merging prospect cards, with some citing slow support resolution.
Impact: This issue caused a significant reduction in the score.
The 'How We Choose' section for lead management software for landlords highlights the evaluation methodology focused on key factors such as specifications, features, customer reviews, ratings, and overall value. In this category, specific considerations include the software's ability to streamline tenant communication, manage applications, and integrate with existing property management systems, which significantly influenced the selection process. Rankings were determined by analyzing product specifications, synthesizing customer feedback from various platforms, and comparing ratings to assess user satisfaction and performance. Additionally, a thorough evaluation of the price-to-value ratio was conducted to ensure that the selected products offer competitive features relative to their cost.
Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.
Verification
Products evaluated through comprehensive research and analysis of features tailored for landlords.
Rankings based on thorough analysis of user reviews, ratings, and industry expert insights.
Selection criteria focus on key functionalities essential for effective lead management in rental properties.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
×
Score Breakdown
0.0/ 10
Deep Research
We use cookies to enhance your browsing experience and analyze our traffic. By continuing to use our website, you consent to our use of cookies.
Learn more
