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Ranking · Lead Management Software

Best Lead Management Software for Real Estate Agents

11 products scored on six criteria. Follow Up Boss leads at 9.0 and the field is tight, with 0.4 points between first and last, so read the catches before you pick. Every product opens to the evidence behind its number.

11 products scored6 criteria119 sources citedUpdated Jul 12, 2026
Jump to the ranking How the scores work
1 Follow Up Bossfollowupboss.com

Zillow paid $400 million for Follow Up Boss in 2023

Read the reviewVisit ↗
2 Wise Agentwiseagent.com

Wise Agent wins on support, interface feels dated

Read the reviewVisit ↗
3 REDXredx.com

REDX starts at $39.99 but trails rivals on data accuracy

Read the reviewVisit ↗
11Products
8.6 to 9.0Score spread
0Free plan or tier
01

The ranking

Order follows the score. Six little boxes show each product's criterion scores: green or red is above or below the category average, grey means too few products share that criterion to compare. The full review sits right under each one.

Nothing matches that filter here. Tap All to see every product.

1

Follow Up Boss

followupboss.com · Follow Up Boss: Real Estate OS · scored Dec 2025

Zillow paid $400 million for Follow Up Boss in 2023

Best forMid-sized real estate teams generating high volumes of leads

From $69 per user/mo SOC 3mobile appopen API
Top score
Visit Follow Up Boss ↗ See the evidence

Real estate CRM with an open API connecting to more than 250 tools.

Standout factZillow Group acquired Follow Up Boss for $400 million in cash.geekwire.com
Biggest catchThe built-in dialer costs extra, about $39 a user a month on top.agentadvice.com
$400MAcquisition pricegeekwire.com
250+Integrations availablefollowupboss.com

Standout number

$400MZillow acquisition price, 2023

Source: geekwire.com

Starting price

$69/user/modialer add-on costs ~$33-$39/user/mo extra

Upside

  • Open API, 250+ integrations
  • SOC 3 verified data isolation
  • 7-day-a-week US-based support

Catch

  • Dialer costs extra, ~$39/user/mo
  • No built-in transaction management
  • Expensive per-user pricing
Pick it ifMid-sized real estate teams generating high volumes of leads
Skip it ifSolo or new agents with limited budgets
PricingFrom $69 a user a month, dialer costs extra

Editor's takeFollow Up Boss scores 9.6 out of 10 for integrations, the top mark among real estate CRMs rated here. Zillow Group acquired it for $400 million in cash, then commissioned SOC 3 reports proving customer data stays isolated. Pricing starts at $69 per user a month, and the built-in dialer costs about $39 more.

Who owns Follow Up Boss?

Zillow Group acquired Follow Up Boss for $400 million in cash in 2023, plus a possible $100 million earnout.

Does Follow Up Boss include a dialer?

Not on the base Grow plan. The built-in dialer costs about $33 to $39 extra per user a month.

The evidence: 6 criteria, 3 penalties (−0.18 points)
8.8
Product Capability & DepthLooked for: We evaluate the breadth of CRM features, including lead routing, automation, and communication tools specific to real estate workflows.Follow Up Boss excels as a dedicated CRM with advanced lead routing and smart lists but intentionally lacks built-in transaction management and website hosting found in all-in-one competitors.followupboss.comagentadvice.comforbes.com
9.4
Market Credibility & Trust SignalsLooked for: We assess the company's longevity, user base size, acquisition history, and independent security verifications.Acquired by Zillow Group in 2023, the platform supports over 100,000 users and maintains a verified SOC 3 security report to guarantee data independence.geekwire.comzillow.com
9.3
Usability & Customer ExperienceLooked for: We look for ease of adoption, interface design, mobile app quality, and availability of customer support.Reviewers consistently cite the intuitive interface and 'clean' design as a primary differentiator, supported by 7-day-a-week US-based customer service.youtube.comyoutube.com
8.5
Value, Pricing & TransparencyLooked for: We analyze pricing structures, hidden costs, and value for money relative to feature sets.Pricing is per-user and premium compared to some alternatives; the entry-level 'Grow' plan requires an additional monthly fee for the integrated dialer.followupboss.comcloudtalk.iohooquest.com
9.6
Integrations & Ecosystem StrengthLooked for: We evaluate the API openness, number of native integrations, and ability to connect with third-party real estate tools.Follow Up Boss offers an open API with over 250 integrations, allowing it to function as a central operating system that connects with virtually any lead source or marketing tool.followupboss.comforbes.comfollowupboss.com
9.2
Security, Compliance & Data ProtectionLooked for: We examine data privacy guarantees, security certifications, and protections against parent company data usage.Following the Zillow acquisition, the company implemented a third-party validator and releases SOC 3 reports to prove customer data remains isolated from Zillow.followupboss.comfollowupboss.comfollowupboss.com

Score adjustments−0.18 points in total

−0.08Lacks built-in transaction management features, requiring users to pay for and integrate third-party software like Open To Close or Dotloop.forbes.com · severity 60/100
−0.04The built-in dialer is not included in the base 'Grow' plan and costs an additional ~$39 per user/month, increasing the effective cost for solo agents.agentadvice.com · severity 50/100
−0.06Native text automation is limited; the system does not support full automated drip texting (beyond the initial text) to protect deliverability, requiring manual sending or third-party tools.inboundrem.com · severity 45/100
Visit Follow Up Boss ↗ Back to the top of the ranking
2

Wise Agent

wiseagent.com · Wise Agent: Real Estate CRM · scored Dec 2025

Wise Agent wins on support, interface feels dated

Best forSolo agents and small teams wanting an affordable, all-in-one CRM.

From $49 per month 24/7 supportfree trialMLS integration
Visit Wise Agent ↗ See the evidence

Real estate CRM with 24/7 live support, direct MLS integration, and flat $49/month pricing.

Standout factWise Agent has been named Best Real Estate CRM by Forbes Advisor for three straight years.einnews.com
Biggest catchThere is no native mobile app, only a mobile web version.theclose.com
$49/monthStarting pricewiseagent.com
8,000+Zapier integrationszapier.com

Starting price

$49/mo$499/year option, 14-day free trial

Support

✉Email
💬Chat
☎Phone
👥Community

24/7 live support and free one-on-one onboarding

Upside

  • 24/7 live customer support included
  • Free one-on-one onboarding session
  • Direct integration with MLS providers

Catch

  • No native mobile app, web only
  • Interface feels dated and clunky
  • Extra fees apply for SMS texting
Pick it ifSolo agents and small teams wanting an affordable, all-in-one CRM.
Skip it ifAgents needing sophisticated transaction management or a native mobile app.
PricingFrom $49/month or $499/year, with a 14-day free trial.

Editor's takeWise Agent pairs core CRM features with 24/7 live support and free one-on-one onboarding, rare at its price point. Forbes Advisor has named it Best Real Estate CRM for three straight years, from 2022 through 2024. The interface feels dated, and there is no native mobile app, only a web version.

How much does Wise Agent cost?

Plans run $49 per month or $499 per year, with a 14-day free trial and no long-term contract. SMS texting costs an extra $11 per month plus an $80 one-time registration fee.

Does Wise Agent have a mobile app?

Not a native one. Wise Agent relies on a mobile web app instead of a downloadable iOS or Android application, which some users find less convenient.

The evidence: 6 criteria, 3 penalties (−0.13 points)
8.9
Product Capability & DepthLooked for: We evaluate the breadth of features including contact management, transaction workflows, lead automation, and marketing tools specific to real estate.Wise Agent offers a comprehensive all-in-one suite featuring transaction checklists, an AI writing assistant, automated lead response bots, and marketing drip campaigns.wiseagent.comwiseagent.com
9.3
Market Credibility & Trust SignalsLooked for: We assess industry awards, years in business, user adoption, and reputation among real estate professionals.Founded in 2001, Wise Agent has a long-standing reputation and has been named 'Best Real Estate CRM' by Forbes Advisor for three consecutive years (2022-2024).einnews.comrealestatetechreviews.com
8.6
Usability & Customer ExperienceLooked for: We analyze the user interface design, ease of navigation, mobile accessibility, and overall user satisfaction.While generally considered beginner-friendly, the interface is frequently described as 'dated' or 'clunky,' and the lack of a native mobile app (relying on a web app) is a notable friction point.forbes.comtheclose.com
9.4
Value, Pricing & TransparencyLooked for: We examine the pricing structure, contract terms, hidden fees, and value provided relative to cost.Pricing is highly transparent at $49/month with no contracts and includes up to 5 team members, though SMS texting incurs additional registration and monthly fees.wiseagent.comwiseagent.comwiseagent.com
9.1
Integrations & Ecosystem StrengthLooked for: We evaluate the ability to connect with MLS data, third-party marketing tools, and transaction platforms.Wise Agent boasts direct integrations with numerous MLS providers, a robust Zapier connection, and native syncs with tools like Google, Outlook, and Dotloop.wiseagent.comzapier.com
9.8
Support, Training & Onboarding ResourcesLooked for: We assess the availability of customer support, training materials, and onboarding assistance.The company offers 24/7 live support and free one-on-one onboarding for all users, which is exceptionally rare for a product at this price point.wiseagent.comwiseagent.com

Score adjustments−0.13 points in total

−0.05Wise Agent lacks a native mobile app (iOS/Android), relying instead on a mobile web app, which users report is less convenient for on-the-go access.theclose.com · severity 50/100
−0.05The user interface is frequently criticized in reviews as being 'dated', 'clunky', or 'basic' compared to modern SaaS standards.forbes.com · severity 45/100
−0.03SMS texting capabilities require an additional monthly fee ($11) plus a significant one-time registration fee ($80), which is not included in the base price.wiseagent.com · severity 40/100
Visit Wise Agent ↗ Back to the top of the ranking
3

REDX

redx.com · REDX Real Estate Lead Management · scored Dec 2025

REDX starts at $39.99 but trails rivals on data accuracy

Best forListing agents cold-calling Expireds, FSBOs or GeoLeads with a power dialer.

From $40 per month a la carte pricingfree CRMpower dialer
−0.1 vs #1
Visit REDX ↗ See the evidence

A modular real estate lead platform selling Expired, FSBO and GeoLead lists with a free CRM.

Standout factServes over 100,000 real estate clients across the US and Canada.leadiq.com
Biggest catchData accuracy runs lower than premium rivals like Vulcan7, per user reports.reddit.com
100,000+Clients servedleadiq.com
$39.99/moStarting priceredx.com

Starting price

$39.99/moa la carte, lead type sold separately

Milestones

2003REDX founded in Orem, Utah
2025Over 100,000 agents served

Source: pitchbook.com

Upside

  • A la carte pricing from $39.99
  • Free Vortex CRM with any plan
  • Five lead types plus a power dialer

Catch

  • Data accuracy trails premium rivals
  • Strict no-refund policy on subscriptions
  • No public API or Zapier support
Pick it ifListing agents cold-calling Expireds, FSBOs or GeoLeads with a power dialer.
Skip it ifAgents needing deep third-party CRM integrations or buyer-side leads.
PricingFrom $39.99/mo, a la carte lead types

Editor's takeREDX lowers the entry cost for prospecting data by selling lead types separately instead of bundling everything. The Vortex CRM comes free with any subscription, which softens the price advantage further. Independent comparisons still rank data accuracy below premium competitors such as Vulcan7.

Is REDX accurate for phone numbers?

Independent comparisons rate REDX below premium rivals like Vulcan7 and Mojo on data accuracy, though users call it acceptable for the price.

Does REDX include a CRM?

Yes. The Vortex CRM comes free with any REDX subscription, and it integrates with Follow Up Boss, kvCORE and Lofty.

The evidence: 6 criteria, 2 penalties (−0.10 points)
8.8
Product Capability & DepthLooked for: We evaluate the variety of lead types, prospecting tools, and CRM functionalities available to support real estate agent workflows.REDX offers a comprehensive suite including Expireds, FSBOs, FRBOs, Pre-foreclosures, and GeoLeads, paired with the Vortex CRM and optional Power Dialer.redx.comredx.comredx.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the company's longevity, user base size, and reputation within the real estate industry.Founded in 2003, REDX is a long-standing industry player serving over 100,000 agents, establishing it as a standard entry point for prospecting.pitchbook.comleadiq.com
8.9
Usability & Customer ExperienceLooked for: We examine the intuitiveness of the interface, quality of customer support, and availability of training resources.Users report the Vortex interface is intuitive and straightforward, supported by extensive training resources like bootcamps and podcasts.redx.comunifyrealestate.comagentadvice.com
9.4
Value, Pricing & TransparencyLooked for: We analyze the pricing model, contract flexibility, and overall cost-to-value ratio compared to competitors.REDX's a la carte pricing model allows agents to start for as low as $39.99/month, making it significantly more accessible than bundled competitors.redx.comrealestateskills.comtheclose.com
8.7
Data Quality & Lead AccuracyLooked for: We look for seamless connections with major CRMs and third-party marketing tools.REDX integrates with major industry CRMs like Follow Up Boss, kvCORE, and Lofty, often via API for direct lead syncing.redx.comreddit.comtheclose.com
9.0
Support, Training & Onboarding Resourcesredx.com

Score adjustments−0.10 points in total

−0.06Multiple independent reviews and user discussions indicate that data accuracy (correct phone numbers) can be lower compared to premium competitors like Vulcan7, with users reporting disconnected numbers.reddit.com · severity 60/100
−0.04The company maintains a strict no-refund policy for prepaid services, which has led to complaints from users who were unsatisfied with the service performance.bbb.org · severity 50/100
Visit REDX ↗ Back to the top of the ranking
4

BatchLeads

batchleads.io · BatchLeads: Real Estate CRM · scored Dec 2025

150 Million Property Records Fuel One Real Estate Lead Platform

Best forReal estate investors and wholesalers hunting for off-market deals with built-in skip tracing.

From $119 real-estate-crmskip-tracingdriving-for-dollars
−0.2 vs #1
Visit BatchLeads ↗ See the evidence

BatchLeads combines nationwide property data, skip tracing, and a Driving for Dollars app in one subscription.

Standout factSkip tracing match rates run 65% to 75%, roughly double the 25% to 35% industry average BatchLeads cites.batchleads.io
Biggest catchBatchLeads holds an F rating with the Better Business Bureau for failing to respond to complaints.realestateskills.com

Standout number

150M+U.S. property records covered

Source: zikhomes.com

Shape of the score

  • StrongestProduct Capability & Depth 9.3
  • WeakestValue, Pricing & Transparency 8.6

Upside

  • All-in-one data, CRM, and outreach platform
  • Driving for Dollars mobile app built in
  • Skip tracing included in every plan

Catch

  • F rating with the Better Business Bureau
  • Steep learning curve for new users
  • Cost climbs fast at higher lead volumes
Pick it ifReal estate investors and wholesalers hunting for off-market deals with built-in skip tracing.
Skip it ifAgents who want a visual drag-and-drop CRM pipeline instead of a data and outreach tool.
PricingPlans start at $119 a month for Growth and reach $749 a month for Scale. Skip tracing is included at every tier.

Editor's takeBatchLeads earns its rank by merging property data, skip tracing, and field tools that investors usually buy separately. The July 2025 PropStream acquisition adds Stewart-backed data depth behind the scenes. New users should budget time to learn BatchRank AI and Reia AI before relying on them daily. The BBB complaint record is worth checking before signing an annual contract.

Does BatchLeads charge extra for skip tracing?

No. Skip tracing is included in every plan, from Growth at $119 a month to Scale at $749.

Who owns BatchLeads?

PropStream, a Stewart Information Services Corporation company, acquired BatchLeads and BatchDialer in July 2025.

The evidence: 6 criteria, 3 penalties (−0.17 points)
9.3
Product Capability & DepthLooked for: We evaluate the breadth of features for real estate investors, including property data coverage, lead management tools, and marketing integrations.BatchLeads offers a comprehensive ecosystem featuring access to 150M+ property records, built-in skip tracing, list stacking, and advanced AI tools like BatchRank and Reia AI for deal analysis.batchleads.iozikhomes.combatchleads.io
8.9
Market Credibility & Trust SignalsLooked for: We assess industry reputation, user base size, corporate backing, and third-party reviews to determine reliability.The platform is trusted by over 10,000 professionals and was acquired by PropStream (Stewart Information Services) in 2025, signaling strong corporate backing despite some regulatory friction.realestatebees.compropstream.combatchleads.io
9.0
Usability & Customer ExperienceLooked for: We look for intuitive interface design, ease of onboarding, and quality of customer support resources.Users consistently praise the user-friendly interface and responsive customer support, though some note a learning curve due to the depth of features.realestatebees.comg2.combatchleads.io
8.6
Value, Pricing & TransparencyLooked for: We analyze pricing structures, hidden costs, and the balance of features provided relative to the subscription cost.Pricing is tiered clearly from $119 to $749/month, with skip tracing now included in plans, offering significant value for high-volume users despite a high entry price.batchleads.iosoftwaresuggest.combatchleads.io
8.8
Data Quality & Skip Tracing AccuracyLooked for: We evaluate the accuracy of property data, contact information match rates, and frequency of database updates.BatchLeads utilizes a 'right party contact' verification loop with its dialer to improve accuracy, claiming 65-75% match rates compared to industry averages.batchleads.ioyoutube.combatchleads.io
9.2
Mobile & Driving for Dollars FeaturesLooked for: We examine the functionality of mobile applications specifically for field use, route tracking, and real-time data access.The platform offers a robust mobile app that integrates physical and virtual 'Driving for Dollars' with route tracking, photo uploads, and instant skip tracing.realestatebees.combatchleads.ioyoutube.com

Score adjustments−0.17 points in total

−0.08The company holds an F rating with the Better Business Bureau due to failure to respond to complaints.realestateskills.com · severity 75/100
−0.06Multiple user reviews cite frustration with inaccurate or outdated information regarding skip traces and contact details.g2.com · severity 60/100
−0.03Users report that the platform becomes expensive when scaling operations or pulling large volumes of leads.g2.com · severity 40/100
Visit BatchLeads ↗ Back to the top of the ranking
5

PropStream

propstream.com · PropStream Real Estate Software · scored Dec 2025

160M+ property records, but no built-in CRM

Best forInvestors and wholesalers needing off-market property data

From $99 per month Real estate dataInvestorsSkip tracing
−0.2 vs #1
Visit PropStream ↗ See the evidence

PropStream gives real estate investors access to 160 million property records with AI-driven predictive analytics.

Standout factPropStream was acquired by Stewart Information Services for $175 million in 2021alta.org
Biggest catchThere is no built-in CRM or dialer, so leads must be exported to third-party tools.resimpli.com
160M+Property recordspropstream.com
$175MAcquisition pricealta.org
$99/moStarting pricepropstream.com

Standout number

160M+property records in the database

Source: propstream.com

Starting price

$99/mono built-in CRM or dialer

Upside

  • 160M+ property records database
  • 165+ advanced search filters
  • Free skip tracing on select plans

Catch

  • No built-in CRM or dialer
  • Interface criticized as outdated
  • Texas sold data is estimated only
Pick it ifInvestors and wholesalers needing off-market property data
Skip it ifAgents wanting a traditional CRM for inbound buyer leads
PricingFrom $99/month

Editor's takePropStream's database covers more than 160 million properties with 165 or more search filters, backed by Stewart Information Services since a $175 million acquisition in 2021. A 2025 pricing overhaul raised export limits from 10,000 to 25,000 and added free skip tracing to Pro and Elite tiers at no extra cost. The tradeoff is workflow, since there is no native CRM or dialer, so leads still need to move to a third-party tool, and Reddit users call the interface clunky next to newer competitors.

Does PropStream include a CRM?

No. PropStream focuses on property data and lead generation, not CRM or dialing, so users typically export leads to a separate CRM to manage follow-up.

Is PropStream's sold price data accurate everywhere?

Not in non-disclosure states like Texas, where sold prices are estimated rather than pulled from actual recorded sales, which can affect comp accuracy.

The evidence: 6 criteria, 3 penalties (−0.16 points)
9.1
Product Capability & DepthLooked for: We evaluate the breadth of features, data volume, and tools available for real estate analysis and lead generation.PropStream offers a massive database of over 160 million property records with 165+ granular search filters, AI-powered predictive analytics, and integrated marketing tools like postcards and email campaigns.propstream.compropstream.compropstream.com
9.4
Market Credibility & Trust SignalsLooked for: We assess the company's longevity, ownership stability, and industry recognition.PropStream has been in business since 2006 and was acquired by Stewart Information Services Corporation (NYSE: STC) in 2021, providing significant institutional backing and stability.alta.orgbusinesswire.com
8.6
Usability & Customer ExperienceLooked for: We examine user interface design, ease of navigation, and customer support quality based on user feedback.While powerful, the interface is frequently described by users as 'clunky' or 'outdated' compared to newer competitors, though the mobile app is praised for its field utility.reddit.comresimpli.com
9.0
Value, Pricing & TransparencyLooked for: We analyze pricing structures, hidden fees, and the value provided relative to cost.Recent 2025 pricing updates significantly increased value by raising export limits (10k to 25k) and adding free skip tracing to higher tiers without increasing the base price.propstream.compropstream.compropstream.com
8.5
Data Accuracy & CoverageLooked for: We evaluate the precision of property data, update frequency, and coverage in non-disclosure states.The database is vast, but users in non-disclosure states like Texas report that sold price data relies on estimates rather than actual records, and skip tracing accuracy is mixed.propstream.comreddit.compropstream.com
8.9
Mobile & Field CapabilitiesLooked for: We assess the functionality of mobile tools for field investors, specifically 'driving for dollars' features.The mobile app offers robust 'Driving for Dollars' functionality with route tracking, filters, and instant owner lookups, rivaling standalone apps.propstream.comresimpli.compropstream.com

Score adjustments−0.16 points in total

−0.06In non-disclosure states (e.g., Texas), sold price data is based on estimates rather than actual recorded sales, which can affect comp accuracy.reddit.com · severity 60/100
−0.06Lacks a native, built-in CRM and Dialer system, requiring users to export data to third-party tools for workflow management.resimpli.com · severity 45/100
−0.04User interface is frequently criticized as 'clunky' or 'outdated' compared to modern, mobile-first competitors.reddit.com · severity 40/100
Visit PropStream ↗ Back to the top of the ranking
6

BoomTown

boomtownroi.com · BoomTown Real Estate Marketing · scored Dec 2025

BoomTown answers leads in 90 seconds, costs $1,000+ monthly

Best forLarge enterprise real estate teams and brokerages with sizable budgets

From $1,000 per month Success Assurance conciergeNow Wall predictive scoringInside Real Estate
−0.3 vs #1
Visit BoomTown ↗ See the evidence

Team-focused real estate CRM with a 24/7 lead concierge service and predictive scoring, now part of Inside Real Estate.

Standout factAlmost 25% of America's top real estate agents and teams use BoomTown.hooquest.com
Biggest catchMonthly costs commonly range $1,000-$1,700 plus setup fees, with mandatory minimum ad spend and 12-month contracts.placester.com
~25%Top-team adoptionhooquest.com
90 secondsLead response timeprnewswire.com
$1,000-$1,700Monthly cost rangeconsumeraffairs.com

Standout number

90 secaverage lead concierge response time

Source: prnewswire.com

True monthly cost

BoomTown Grow plan costs

Setup fee$1,700
Monthly cost$1,300
Total$1,700 setup + $1,300/mo

Excludes paid ad spend

Upside

  • Success Assurance concierge, 90-second response
  • Used by 25% of top teams
  • Predictive Now Wall surfaces hot leads

Catch

  • $1,000+/mo plus setup fees
  • 12-month contracts
  • Support friction post-acquisition
Pick it ifLarge enterprise real estate teams and brokerages with sizable budgets
Skip it ifSolo agents or small teams with limited budgets
PricingFrom ~$1,000-$1,700/mo plus setup fees

Editor's takeBoomTown's Success Assurance service puts a human concierge on every new lead within 90 seconds, 24/7, backed by the Now Wall algorithm that predicts which database contacts need outreach next. It's used by nearly a quarter of America's top real estate teams, and its 2023 acquisition by Inside Real Estate connected it to a combined network of over 500,000 professionals. The cost is real: plans commonly run $1,000-$1,700 monthly plus setup fees, mandatory minimum ad spend, and 12-month contracts with strict cancellation terms.

How fast does BoomTown respond to new leads?

Its Success Assurance concierge service engages new leads 24/7, typically responding within 90 seconds.

What does BoomTown typically cost?

Reported pricing ranges from $1,000 to $1,700 per month, plus setup fees between $750 and $1,700, with mandatory minimum ad spend.

The evidence: 6 criteria, 3 penalties (−0.18 points)
8.9
Product Capability & DepthLooked for: We evaluate the platform's ability to manage high-volume real estate leads through predictive CRM features, automated nurturing, and team accountability tools.BoomTown offers a robust 'predictive CRM' featuring the 'Now Wall' to surface active leads and 'Success Assurance,' a concierge service that qualifies leads 24/7. The platform includes IDX websites, automated drip campaigns, and transaction management integrations, though some users note the website designs are less customizable than competitors.boomtownroi.comboomtownroi.comhooquest.com
9.4
Market Credibility & Trust SignalsLooked for: We assess the vendor's industry standing, years in business, and adoption rates among top-producing real estate teams.Founded in 2006, BoomTown is a dominant player used by over 40,000 professionals and approximately 25% of the top real estate teams in America. Its 2023 acquisition by Inside Real Estate (parent company of kvCORE) consolidates its position within the largest residential real estate tech ecosystem.hooquest.comrealestatenews.com
8.8
Usability & Customer ExperienceLooked for: We examine user feedback regarding interface intuitiveness, mobile app functionality, and the quality of customer support.Users generally praise the CRM's 'clean UI' and the 'BoomTown NOW' mobile app for managing tasks on the go. However, recent feedback indicates friction regarding support responsiveness following the Inside Real Estate acquisition and the transition toward the unified 'BoldTrail' brand.boomtownroi.comhooquest.comreddit.com
8.2
Value, Pricing & TransparencyLooked for: We analyze the pricing structure, contract terms, and transparency of costs relative to the features provided.BoomTown is a premium product with opaque pricing that typically requires a demo. Research indicates monthly fees ranging from $1,000 to $1,700+, significant setup fees ($750-$1,700), and mandatory minimum ad spends. Contracts are often 12 months with strict cancellation policies.consumeraffairs.complacester.com
8.9
Lead Generation & Concierge ServicesLooked for: We look for native integrations with key real estate tools and the breadth of the surrounding software ecosystem.BoomTown integrates with major industry tools like Mojo Dialer, BombBomb, and Sisu. As part of Inside Real Estate, it is now connected to the 'BoldTrail' ecosystem, offering broader capabilities like 'CORE Home' and 'Brokermint' for back-office functions, though full unification is ongoing.boomtownroi.comrismedia.comrealsynch.com
9.1
Support, Training & Onboarding Resources

Score adjustments−0.18 points in total

−0.05High cost barrier with mandatory ad spend and opaque pricing. Users report monthly fees over $1,000 plus setup fees, with no free trial available.placester.com · severity 70/100
−0.06Post-acquisition support issues reported, with some users citing difficulty reaching support and confusion regarding the migration to the 'BoldTrail' platform.reddit.com · severity 60/100
−0.07Data ownership concerns: The platform model is often described as 'renting' your presence, where leaving the platform can result in losing the website and lead generation structure.hooquest.com · severity 50/100
Visit BoomTown ↗ Back to the top of the ranking
7

Brivity

brivity.com · Brivity Real Estate Software · scored Dec 2025

Brivity's Client Portal gives buyers 24/7 transaction visibility

Best forHigh-performing real estate teams wanting an all-in-one CRM plus transactions.

From $99 per user/mo client portalfree trialdirect mail automation
−0.3 vs #1
Visit Brivity ↗ See the evidence

All-in-one real estate CRM with a client-facing transaction transparency portal.

Standout factBrivity holds a 95% user satisfaction rating based on user reviews.selecthub.com
Biggest catchStarting price runs $299/month for solo agents, and AI features can cost extra.getapp.com
95%User satisfaction ratingselecthub.com
$299/moSolo agent starting pricegetapp.com

The thing people get wrong

Real estate CRMs only manage leads, not the closing process

Brivity's Client Portal gives buyers and sellers 24/7 visibility into transaction milestones

Source: brivity.com

Starting price

$299/monthSolo agent starting price; team plans from $99/user/mo

Upside

  • Client Portal gives 24/7 transaction visibility
  • All-in-one ecosystem replaces multiple tools
  • Automated direct mail for listings

Catch

  • High starting price for solo agents
  • Steep learning curve for new users
  • Web builder described as clunky
Pick it ifHigh-performing real estate teams wanting an all-in-one CRM plus transactions.
Skip it ifSolo or new agents who might find the learning curve overwhelming.
PricingFrom $99/user/month; solo agent plans start around $299/month.

Editor's takeBrivity's standout feature is the Client Portal, giving buyers and sellers round-the-clock visibility into transaction milestones and documents, a genuine differentiator from lead-gen-only CRMs. Founded by a top-producing agent, it carries real industry pedigree. The tradeoff is cost and complexity: solo agents face a $299 monthly starting price, and reviewers consistently mention a steep learning curve to master the full feature set.

What is Brivity's Client Portal?

It is a feature that gives home buyers and sellers 24/7 access to transaction milestones, documents, and communication during a deal, addressing a common complaint about opaque real estate transactions.

Is Brivity affordable for a solo agent?

It runs on the pricier side. Solo agent pricing starts around $299 a month, higher than many basic real estate CRMs, though it replaces several separate tools.

The evidence: 6 criteria, 3 penalties (−0.15 points)
8.7
Product Capability & DepthLooked for: We evaluate the breadth of features from lead generation to transaction closing, specifically looking for all-in-one functionality that replaces disparate tools.Brivity functions as a comprehensive ecosystem combining CRM, IDX websites, transaction management, and marketing automation into a single platform.brivity.combrivity.comthelazyagent.com
9.2
Market Credibility & Trust SignalsLooked for: We assess industry reputation, user reviews, and the stability of the company behind the software.Founded by top-producing agent Ben Kinney, Brivity holds strong credibility in the industry with high user satisfaction ratings across major review platforms.selecthub.comunifyrealestate.com
8.9
Usability & Customer ExperienceLooked for: We examine the ease of adoption, interface design, and quality of customer support resources.While the platform offers robust US-based phone support and training, users frequently cite a steep learning curve and an interface that feels less modern than competitors.brivity.combrivity.comtechradar.com
8.5
Value, Pricing & TransparencyLooked for: We analyze pricing structures, contract terms, and the presence of hidden fees or add-on costs.Brivity positions itself as a premium product with a higher starting price point ($299/mo) than basic CRMs, and pricing is not always publicly transparent without a demo.brivity.combrivity.comgetapp.com
9.0
Transaction Management & Client TransparencyLooked for: We look for features that manage the deal flow and keep clients informed, which is a critical niche requirement for real estate.Brivity excels here with a dedicated Client Portal that offers 24/7 transparency on transaction tasks, differentiating it from standard lead-gen tools.brivity.combrivity.combrivity.com
8.8
Marketing Automation & Direct MailLooked for: We evaluate the system's ability to automate marketing collateral, specifically physical mailers and digital ads.Brivity Marketer automates the creation and mailing of postcards for listings, leveraging MLS data to streamline what is typically a manual process.brivity.combrivity.comads.brivitymarketer.com

Score adjustments−0.15 points in total

−0.04The starting price is high ($299/mo) compared to competitors, and several features like AI tools or lead generation are paid add-ons.getapp.com · severity 60/100
−0.05Users consistently report a steep learning curve and complexity that can be overwhelming for new agents.techradar.com · severity 50/100
−0.06Some users describe the website builder as 'limited and clunky' compared to dedicated website platforms.getapp.com · severity 45/100
Visit Brivity ↗ Back to the top of the ranking
8

Espresso Agent

espressoagent.com · Espresso Agent CRM · scored Dec 2025

Espresso Agent nails Expired data, skips SMS and mobile

Best forReal estate agents focused on prospecting Expired, FSBO, and FRBO leads.

From $199 per month real estateExpired leadsFSBO data
−0.3 vs #1
Visit Espresso Agent ↗ See the evidence

Real estate prospecting platform combining high-accuracy Expired and FSBO data with a CRM, dialer, and daily coaching.

Standout factOffers 'Old Expireds' data, verifying homes haven't sold since the listing expired.unifyrealestate.com
Biggest catchNo SMS or text messaging functionality at all, and no mobile app for iOS or Android.espressoagent.com
4.7/5G2 ratingg2.com
$199-$399/moPricing rangeespressoagent.com

Plans

Most chosenBasic$199/mo
Platinum$399/mo

Source: espressoagent.com

The thing people get wrong

Espresso Agent includes SMS texting like most dialers

The system does not support SMS or text messaging at all, by design

Source: espressoagent.com

Upside

  • High-accuracy Expired and FSBO data
  • Integrated single-line CRM dialer
  • Daily live coaching and role-play

Catch

  • No SMS text messaging features
  • No mobile app available
  • Single-line dialer only
Pick it ifReal estate agents focused on prospecting Expired, FSBO, and FRBO leads.
Skip it ifAgents who rely on inbound marketing or need SMS and a mobile app.
PricingFrom $199/mo (Basic package); no long-term contract

Editor's takeEspresso Agent's real edge is data quality on Expired and FSBO listings, including verified 'Old Expireds' that confirm a home hasn't sold since the listing lapsed. Daily live coaching and role-play sessions add a training layer most dialers skip entirely. The lack of SMS is deliberate, cited as a compliance choice, but combined with no mobile app, it means the platform stays desktop-bound at a premium $199-plus monthly price.

Does Espresso Agent support text messaging?

No. The company states its dialer system does not send SMS or text messages, citing legal compliance as the reason.

How much does Espresso Agent cost?

Plans range from $199 a month for the Basic package to $399 for Platinum, with no long-term contract required.

The evidence: 6 criteria, 3 penalties (−0.23 points)
8.7
Product Capability & DepthLooked for: We evaluate the comprehensiveness of the CRM and dialer features, specifically for real estate prospecting needs.Espresso Agent combines a CRM, single-line dialer, and video email marketing into one platform, though it notably lacks SMS capabilities and a mobile app.espressoagent.comespressoagent.comhooquest.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the vendor's reputation, longevity, and adherence to industry compliance standards.Founded around 2013, the company maintains a strong reputation for compliance (TCPA/DNC) and holds high user ratings on review platforms.espressoagent.comg2.com
8.9
Usability & Customer ExperienceLooked for: We look for ease of use, interface design, and the quality of customer support interactions.Users consistently praise the 'all-in-one' screen layout and the responsiveness of the support team.espressoagent.comespressoagent.comg2.com
8.5
Value, Pricing & TransparencyLooked for: We evaluate pricing structures, contract terms, and the cost-to-value ratio compared to competitors.Pricing is premium ($199-$399/mo) but transparent with no long-term contracts, offering flexibility.espressoagent.comespressoagent.comhooquest.com
9.0
Lead Quality & Data AccuracyLooked for: We examine the accuracy of contact information for niche leads like Expireds and FSBOs.Espresso Agent is widely regarded for high-accuracy data, including cell numbers and 'Old Expired' records.espressoagent.comg2.comunifyrealestate.com
9.4
Support, Training & Onboarding ResourcesLooked for: We assess the availability and quality of training materials, coaching, and community support.The platform excels here, offering daily live role-play sessions, coaching ('Launch'), and script training.espressoagent.comg2.comespressoagent.com

Score adjustments−0.23 points in total

−0.09The platform lacks SMS/text messaging functionality entirely, citing legal compliance as the reason.espressoagent.com · severity 70/100
−0.08There is no mobile application available, limiting usage to desktop/web browsers.youtube.com · severity 60/100
−0.06The dialer is single-line only, which may be slower for agents accustomed to multi-line dialers.unifyrealestate.com · severity 45/100
Visit Espresso Agent ↗ Back to the top of the ranking
9

Top Producer

topproducer.com · Top Producer Real Estate Software · scored Dec 2025

Top Producer wins on MLS depth, loses on contracts.

Best forEstablished agents wanting deep MLS data and automated market reports.

From $129 per user/mo 320+ MLS integrationsMarket Snapshot reports12-month contract
−0.3 vs #1
Visit Top Producer ↗ See the evidence

A veteran real estate CRM with deep MLS integration, automated market reports, and predictive farming tools.

Standout factIntegrates directly with over 320 MLS boardshousingwire.com
Biggest catchUsers report significant difficulty cancelling due to strict long-term auto-renewal contracts.saasadviser.co
320+MLS boardshousingwire.com
27,000+Customersconstellationreg.com
$129/user/moStarting pricerealestatebees.com

Connects to

MLSZillowRealtor.comGoogle Workspace320+ MLS boards total

Source: topproducer.com

The thing people get wrong

Cancelling anytime is easy

Contracts run 12 months with strict cancellation terms

Source: saasadviser.co

Upside

  • 320+ MLS board integrations
  • Automated Market Snapshot reports
  • Built-in transaction management

Catch

  • 12-month contract required
  • Difficult to cancel
  • No native mobile app
Pick it ifEstablished agents wanting deep MLS data and automated market reports.
Skip it ifAgents who want a native mobile app or an easy cancellation.
PricingFrom $129/user/month, 12-month contract required

Editor's takeTop Producer has operated since 1982 and now serves over 27,000 customers under Constellation Real Estate Group. Its Market Snapshot feature sends automated, MLS-backed reports to leads, and Smart Targeting flags likely sellers. The tradeoff is a $129 per user monthly entry price locked into a one-year contract.

How many MLS boards does Top Producer connect to?

Over 320 MLS boards, letting agents pull listing data directly into the CRM for market reports and farming.

Is there a native mobile app?

No. Top Producer offers a mobile-optimized web interface instead of a downloadable native app.

The evidence: 6 criteria, 2 penalties (−0.10 points)
8.9
Product Capability & DepthLooked for: We evaluate the breadth of real estate-specific features, including contact management, transaction workflows, and pipeline tools.Top Producer X offers a comprehensive suite including 'Follow-Up Coach', transaction management with commission tracking, and 'Market Snapshot' reports. It supports dynamic workflows and integrates directly with MLS data for property insights.topproducer.comhousingwire.comhousingwire.com
9.3
Market Credibility & Trust SignalsLooked for: We assess the vendor's longevity, ownership stability, and user base size within the real estate industry.Founded in 1982, Top Producer is one of the oldest real estate CRMs. It was acquired by Constellation Real Estate Group in 2021 from Move, Inc. (Realtor.com) and serves over 27,000 customers.constellationreg.comconstellationreg.com
8.4
Usability & Customer ExperienceLooked for: We examine the user interface design, ease of navigation, mobile accessibility, and customer support quality.The modern 'Top Producer X' interface has improved usability over the legacy '8i' version, though some users still find it complex. Mobile access is provided via a mobile-optimized web interface rather than a native app.topproducer.comunifyrealestate.comsupport.topproducer.com
8.1
Value, Pricing & TransparencyLooked for: We analyze pricing structures, contract terms, hidden fees, and the balance of cost versus features.Pricing is publicly listed starting at $129/user/month. Contracts are typically 12 months with no monthly option, and cancellation policies are reported as strict.topproducer.comrealestatebees.comhousingwire.com
9.1
Integrations & Ecosystem StrengthLooked for: We evaluate the system's ability to connect with MLS boards, lead sources, and third-party applications.Top Producer integrates with over 320 MLS boards and 150+ lead sources. It includes 'FiveStreet' for lead routing and supports Zapier for broader connectivity.topproducer.comhousingwire.comtopproducer.com
8.8
Automated Marketing & Lead NurturingLooked for: We assess automated marketing tools, drip campaigns, and specialized nurturing features like farming.Features 'Market Snapshot' for automated, MLS-backed market reports. Higher tiers include 'Smart Targeting' predictive analytics to identify likely sellers and AI-powered content assistants.topproducer.comrealestatebees.com

Score adjustments−0.10 points in total

−0.05Users report significant difficulty cancelling subscriptions, citing strict adherence to long-term auto-renewal contracts and unhelpful support during the cancellation process.saasadviser.co · severity 75/100
−0.05The platform lacks a native mobile application, relying instead on a mobile-optimized web browser experience, which some users find less efficient.support.topproducer.com · severity 45/100
Visit Top Producer ↗ Back to the top of the ranking
10

WorkPex

workpex.com · scored Mar 2026

WorkPex starts at $16/user, but has zero Capterra reviews

Best forField sales teams needing real-time GPS location tracking.

From $16 per user/mo GPS trackingWhatsApp integrationbuilt-in telephony
−0.3 vs #1
Visit WorkPex ↗ See the evidence

Affordable field-sales CRM combining GPS tracking, built-in telephony, and WhatsApp integration.

Standout factPricing starts at $16/user/month globally.sourceforge.net
Biggest catchHas zero user reviews on Capterra and Software Advice.capterra.com
$16/user/moStarting pricesourceforge.net
0Capterra reviewscapterra.com
0Software Advice reviewssoftwareadvice.com

Starting price

$16/user/moStandard plan, published pricing

The thing people get wrong

A CRM listed on G2 and Capterra always has user reviews to check

WorkPex currently shows zero reviews on Capterra and Software Advice

Source: capterra.com

Upside

  • Highly affordable, from $16/user/month
  • Integrated GPS tracking for field teams
  • Built-in call logging and recording

Catch

  • Zero verified reviews on Capterra
  • No public API available
  • Primarily available only in English
Pick it ifField sales teams needing real-time GPS location tracking.
Skip it ifAgents needing a real estate-specific CRM with MLS/IDX integration.
PricingFrom $16/user/month (Standard), Pro at ₹599/user/month.

Editor's takeWorkPex starts at $16 per user monthly, undercutting legacy CRMs while bundling GPS tracking, built-in call recording, and native WhatsApp and Facebook lead capture. Its Kanban-style pipeline and dedicated mobile apps target field sales teams directly. As a newer product, it currently shows zero verified reviews on Capterra and Software Advice, so buyers have little third-party feedback to check against vendor claims.

How affordable is WorkPex compared to other CRMs?

Pricing starts at about $16 per user per month globally, published transparently with Standard and Pro tiers, making it notably cheaper than most legacy CRM platforms.

Does WorkPex have verified user reviews?

Not yet. As of the latest research, WorkPex shows zero user reviews on Capterra and Software Advice, despite being listed on major software directories.

The evidence: 6 criteria, 2 penalties (−0.12 points)
8.8
Product Capability & DepthLooked for: We look for a comprehensive suite of lead management, pipeline tracking, and communication tools tailored for SMB sales teams.WorkPex offers a robust set of features including automated call logging, a built-in telephone system with recording capabilities, visual Kanban-style sales pipelines, and integrated GPS tracking for field representatives.softwarefinder.comapps.apple.comg2.com
7.8
Market Credibility & Trust SignalsLooked for: We evaluate the platform's presence on major software review sites, user ratings, and overall industry reputation.While WorkPex is listed on major software directories like G2, Capterra, and Software Advice, it currently suffers from a notable lack of verified user reviews to establish strong market trust.capterra.comsoftwareadvice.comg2.com
9.1
Usability & Customer ExperienceLooked for: We assess how intuitive the interface is for daily sales activities, including mobile accessibility and workflow automation.The platform provides a user-friendly interface with drag-and-drop lead management, automated follow-up reminders, and dedicated iOS and Android applications for on-the-go sales management.softwarefinder.comworkpex.comg2.com
9.5
Value, Pricing & TransparencyLooked for: We analyze the public availability of pricing tiers, affordability for the target market, and overall cost-to-feature value.WorkPex demonstrates high pricing transparency with clearly published tiers, offering a Standard plan at ?399/user/month and a Pro plan at ?599/user/month (approximately $16 USD globally).softwarefinder.comsourceforge.netg2.com
9.2
Integrations & Ecosystem StrengthLooked for: We verify the platform's ability to seamlessly connect with popular marketing channels, social media networks, and complementary business software.The software natively integrates with critical lead generation platforms including WhatsApp, Facebook Ads, Instagram, and Google Ads, enabling automated lead capture directly into the CRM.getapp.comg2.comtrustradius.com
8.7
Support, Training & Onboarding ResourcesLooked for: We evaluate the availability of customer service channels, onboarding materials, and self-service documentation.WorkPex offers 24/7 live support, phone, and email assistance alongside training webinars, though independent reviews note a limitation in the volume of self-service help resources available.softwarefinder.comsourceforge.netg2.com

Score adjustments−0.12 points in total

−0.07The product lacks a sufficient volume of verified user reviews on major software review platforms to establish market credibility.capterra.com · severity 65/100
−0.05The software currently does not offer a public API, limiting custom integration capabilities for advanced enterprise users.softwarefinder.com · severity 45/100
Visit WorkPex ↗ Back to the top of the ranking
11

Real Geeks

realgeeks.com · Real Geeks - Real Estate CRM · scored Dec 2025

Real Geeks gates API access behind a $999/mo plan

Best forAgents wanting a combined CRM, IDX site, and PPC lead engine.

From $299 per month IDX websitePPC lead genno free trial
−0.4 vs #1
Visit Real Geeks ↗ See the evidence

All-in-one CRM and IDX website builder focused on converting real estate PPC leads.

Standout factCustom API access is restricted to the $999 a month Expand plan.vanitygeeks.com
Biggest catchA $250 setup fee applies before the custom site and CRM go live.vanitygeeks.com
$299/moStarting pricevanitygeeks.com
$250Setup feevanitygeeks.com
$999/moAPI access plan pricevanitygeeks.com

Plans

Most chosenEstablish$299/mo

1-2 agents

Expand$999/mo

adds custom API access

Source: vanitygeeks.com

True monthly cost

First-month cost estimate

Establish plan$299
Setup fee$250
Total$549

Before any add-ons

Upside

  • All-in-one CRM and IDX site
  • US-based, responsive support
  • EstateIQ seller valuation included

Catch

  • $250 setup fee required
  • API access needs $999/mo plan
  • Blog and SEO tools feel dated
Pick it ifAgents wanting a combined CRM, IDX site, and PPC lead engine.
Skip it ifAgents who already have a strong site and just need a CRM.
PricingFrom $299/mo (Establish), plus $250 setup fee, API needs $999/mo

Editor's takeReal Geeks bundles a CRM, IDX website, and PPC lead capture into one system built around converting paid traffic. The MoveTo mobile app and EstateIQ valuation tool support that focus, and support is consistently rated highly. Design flexibility and SEO tools trail newer competitors, and full API access requires the $999 a month tier.

Is there a setup fee for Real Geeks?

Yes, a $250 setup fee covers the custom website and CRM configuration, on top of the monthly subscription.

Does Real Geeks offer API access?

Only on the Expand plan, priced at $999 a month. Lower tiers do not include custom API access.

The evidence: 6 criteria, 3 penalties (−0.23 points)
8.7
Product Capability & DepthLooked for: We evaluate the breadth of features including CRM functionality, website capabilities, and mobile tools specific to real estate workflows.Real Geeks offers a comprehensive suite including an IDX website, CRM with automated follow-up, the MoveTo client mobile app, and the EstateIQ property valuation tool. While the core feature set is robust for lead conversion, some components like the blog editor and SEO tools are described by reviewers as aging or less intuitive than modern competitors.realgeeks.comrealgeeks.comyoutube.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the vendor's reputation, longevity, and user sentiment across third-party review platforms.Real Geeks is a highly established player founded in 2010 with strong ratings across major review sites like G2. Users consistently praise the company's reliability and the effectiveness of their support team, often citing high ROI as a key trust signal.g2.comg2.com
8.9
Usability & Customer ExperienceLooked for: We look for ease of use, interface design, and the quality of customer support and onboarding.The interface is widely regarded as clean and user-friendly for daily tasks like lead follow-up. Customer support is frequently highlighted as a major pro, with US-based teams that are responsive. However, some users find the initial setup and backend configuration less intuitive.g2.comg2.com
8.5
Value, Pricing & TransparencyLooked for: We analyze pricing structures, hidden fees, contract terms, and feature inclusion at different tiers.Pricing is transparently published, starting around $299/mo, which is competitive for an all-in-one solution. However, the existence of setup fees ($250) and the gating of advanced features (like API access) behind significantly more expensive plans impacts the value proposition for smaller teams.realgeeks.comvanitygeeks.comvanitygeeks.com
8.8
Lead Generation & AutomationLooked for: We examine the availability of native integrations, API access, and third-party connectivity (e.g., Zapier).Real Geeks offers robust connectivity via Zapier and native integrations with major tools like Follow Up Boss. However, direct API access is gated behind the expensive 'Expand' plan ($999/mo), which limits custom development for smaller users.g2.comrealgeeks.comsupport.realgeeks.com
9.1
Industry Leadership & Innovation

Score adjustments−0.23 points in total

−0.08Custom API access is restricted to the 'Expand' plan ($999/mo) and higher, making custom integrations cost-prohibitive for smaller teams.vanitygeeks.com · severity 75/100
−0.08Website customization is limited to templates with restricted design flexibility; the blog editor is described as outdated and 'janky' by reviewers.vanitygeeks.com · severity 60/100
−0.07SEO capabilities are frequently cited as a weakness compared to dedicated content marketing platforms, with some users rating SEO features poorly.youtube.com · severity 50/100
Visit Real Geeks ↗ Back to the top of the ranking
02

Side by side

10 features across 11 products. Green is yes, red is no, grey is not published.

FeatureFollow Up BossWise AgentREDXBatchLeadsPropStreamBoomTownBrivityEspresso AgentTop ProducerWorkPexReal Geeks
Has Mobile App ✓ ✓ Web-only ✓ ✓ ✓ ✓ Web-only ✓ ✓ ✓
Has Free Plan ✗ ✗ ✗ ✗ ✗ ✗ ✗ ✗ ✗ ✗ ✗
Has Free Trial ✓ ✓ ✗ ✓ ✗ Contact for trial ✓ Contact for trial ✓ ✓ Contact for trial
Integrates With Zapier ✓ ✓ ✗ ✓ ✓ ✓ ✓ ✗ ✗ ✗ ✓
Has Public API ✓ ✗ ✗ ✗ ✗ Enterprise API only ✗ ✗ ✗ ✗ ✗
Live Chat Support ✓ ✓ Email/Ticket only ✓ Email/Ticket only ✓ Email/Ticket only Email/Ticket only Email/Ticket only Email/Ticket only Email/Ticket only
SOC 2 or ISO Certified — — — — — — — — — — —
Popular Integrations Zapier, Facebook, Zillow Zapier, Google Workspace, Mailchimp Mojo Dialer, Google Workspace, Vulcan7 Zapier, Google Maps, Twilio Zapier, Google Maps, REIPro Zapier, Facebook, Zillow Zapier, Zillow, Realtor.com Google Workspace, Mojo Dialer, Vulcan7 MLS, Google Workspace, Realtor.com Google Workspace, Slack, Microsoft Teams Zapier, Facebook, Google Ads
Supports SSO Enterprise plans only ✗ ✗ ✗ ✗ Enterprise plans only ✗ ✗ ✗ ✗ ✗
Starting Price $69 per user/mo $49 per month $40 per month $119 $99 per month $1,000 per month $99 per user/mo $199 per month $129 per user/mo $16 per user/mo $299 per month
03

How we chose

Four fixed criteria for every product, plus two chosen for Lead Management Software for Real Estate Agents, weighted and reduced by documented penalties.

Full methodology
Criteria set for this categoryProduct Capability & Depth, Market Credibility & Trust Signals, Usability & Customer Experience, Value, Pricing & Transparency, Support, Training & Onboarding Resources, Integrations & Ecosystem Strength
Evidence, then a scoreDocumentation, pricing pages, security pages and third-party reviews. Each criterion records what was found and links its sources.
Penalties, then a rankDocumented problems pull the score down with their evidence attached. Rank follows the score. Sponsored rows, where present, are labelled.
iThe selection and ranking of lead management software for real estate agents were based on a thorough analysis of key factors, including product specifications, features, customer reviews, and ratings.
Albert Richer
Albert RicherFounder · Memphis, TN

Sets the criteria and reviews the evidence before a ranking publishes. Email him if something here looks wrong.

04

Questions people ask

Who owns Follow Up Boss?

Zillow Group acquired Follow Up Boss for $400 million in cash in 2023, plus a possible $100 million earnout.

Does Follow Up Boss include a dialer?

Not on the base Grow plan. The built-in dialer costs about $33 to $39 extra per user a month.

How much does Wise Agent cost?

Plans run $49 per month or $499 per year, with a 14-day free trial and no long-term contract. SMS texting costs an extra $11 per month plus an $80 one-time registration fee.

Does Wise Agent have a mobile app?

Not a native one. Wise Agent relies on a mobile web app instead of a downloadable iOS or Android application, which some users find less convenient.

Is REDX accurate for phone numbers?

Independent comparisons rate REDX below premium rivals like Vulcan7 and Mojo on data accuracy, though users call it acceptable for the price.

Does REDX include a CRM?

Yes. The Vortex CRM comes free with any REDX subscription, and it integrates with Follow Up Boss, kvCORE and Lofty.

Does BatchLeads charge extra for skip tracing?

No. Skip tracing is included in every plan, from Growth at $119 a month to Scale at $749.

Who owns BatchLeads?

PropStream, a Stewart Information Services Corporation company, acquired BatchLeads and BatchDialer in July 2025.

How is the best Lead Management Software for Real Estate Agents decided?

Every product is scored on six criteria for this category, with cited evidence and documented penalties. Rank follows the overall score. Vendors cannot pay for a position.

How often is this ranking updated?

Products are re-scored when pricing, features or evidence change. This ranking was last updated July 12, 2026.

05

More in Lead Management Software

7 related rankings.

All of Lead Management
Lead Management Software for Accountants8 productsLead Management Software for Financial Advisors10 productsLead Management Software for Insurance Agents10 productsLead Management Software for Investors6 productsLead Management Software for Landlords10 productsLead Management Software for Loan Officers10 productsLead Management Software for Photographers10 products
Research

Sales reps waste 27% of their time on CRM data entry and spreadsheet fixes

Mar 1, 2026

60% of market development funds go unused every quarter, leaving $35B untouched

May 25, 2026

Only 29% of sales enablement teams can directly tie their programs to revenue

May 11, 2026