Best for teams that are
- Large, growing HVAC companies (residential/commercial) with high revenue ($2M+).
- Businesses needing advanced reporting, marketing automation, and complex pricebooks.
- Operations requiring deep KPI tracking and technician performance metrics.
Skip if
- Small businesses or startups with fewer than 5-10 technicians due to high cost.
- Companies needing a quick, simple implementation without a dedicated admin team.
- Businesses wanting transparent pricing without a sales consultation.
Expert Take
Our analysis shows ServiceTitan is less of a simple tool and more of a complete operating system for scaling HVAC businesses. Research indicates its 'Marketing Pro' feature is a standout, allowing owners to track the exact revenue generated from every advertising dollar. Furthermore, the native mobile app's ability to function offline ensures technicians in low-signal areas (like basements) maintain full access to pricebooks and customer history.
Pros
- Native mobile app with full offline capabilities
- Marketing Pro tracks true ROI from ads
- Visual pricebook for tiered 'Good-Better-Best' estimates
- Deep reporting and KPI dashboards
- Scalable for large multi-location enterprises
Cons
- Expensive per-technician monthly pricing
- High upfront implementation fees ($5k+)
- Long onboarding timeline (often months)
- Steep learning curve for office staff
- No public pricing transparency