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HubSpot
hubspot.com · HubSpot CRM for Shopify · scored Aug 2026HubSpot's free CRM holds 1 million contacts, no expiry
Best forEcommerce brands wanting inbound marketing and automated email workflows.
Free tier
free planShopify integrationCRM
Top score
9.0Product9.1Market8.4Usability8.6Value9.0Integrations7.9Reliability
Free CRM that syncs Shopify customers, orders and products as deals and contacts.
Standout factHubSpot's free CRM supports up to 1,000,000 contacts and companies with no expiration.encharge.io
Biggest catchA forced May 2025 migration reportedly broke order-sync workflows with no migration tools.apps.shopify.com
1,000,000Free CRM contact capacityencharge.io
$3,000Marketing Hub onboarding feefeaturebase.app
The thing people get wrong
HubSpot's Shopify sync has worked flawlessly since launch
A forced May 2025 migration reportedly broke order-sync workflows with no migration tools
Source: apps.shopify.com
Upside
- Free CRM for up to 1M contacts
- Native sync of Shopify orders and products
- Turns store sales into marketing signals
Catch
- May 2025 migration broke sync workflows
- Free plan capped at 2 user seats
- Marketing Hub adds $3,000 onboarding fee
Pick it ifEcommerce brands wanting inbound marketing and automated email workflows.
Skip it ifHigh-volume stores on tight budgets facing contact-based pricing.
PricingFree CRM (2 seats), Marketing Hub adds a $3,000 onboarding fee
Editor's takeHubSpot's free CRM tier supports up to 1 million contacts with no expiration. Its native Shopify integration turns online sales into deals with a full shopping timeline. A May 2025 migration, though, reportedly broke established sync workflows for some merchants.
Is HubSpot's CRM really free?
Yes, for up to 1,000,000 contacts and companies with no expiration date, though the free plan is now limited to two user seats.
Does HubSpot's Shopify sync have issues?
Some merchants report it does. A forced May 2025 migration reportedly changed how orders sync and introduced address-mapping errors, with no migration tools provided.
The evidence: 6 criteria, 3 penalties (−0.16 points)
9.0
Product Capability & DepthLooked for: Whether the integration meaningfully connects a Shopify store to HubSpot's CRM with rich data sync and marketing capabilities.HubSpot's native Shopify integration syncs customers, orders and products into the CRM, surfaces online sales as deals with a dedicated orders pipeline, imports store customers as contacts with shopping/marketing timelines, and enables segmentation by products, deals and orders plus customer lifetime value analysis.hubspot.comhubspot.comhubspot.com
9.1
Market Credibility & Trust SignalsLooked for: Evidence that HubSpot is an established, widely recognized CRM vendor with a legitimate presence in the Shopify ecosystem.HubSpot is described in its own and third-party sources as a leading CRM, marketing, sales and customer experience platform, and it launched an official native integration listed on the Shopify App Store with published customer-facing reviews.hubspot.comapps.shopify.com
8.4
Usability & Customer ExperienceLooked for: How straightforward it is for merchants to install, configure and rely on the integration day to day.Third-party guides describe installation from the HubSpot/Shopify marketplace as straightforward for syncing customer, order and product data; however, App Store reviewers report disruptive forced changes, such as orders syncing as 'HubSpot Orders' instead of deals and address-mapping errors that broke existing workflows.woven.sgapps.shopify.com
8.6
Value, Pricing & TransparencyLooked for: Whether merchants can access core CRM value affordably and understand costs before scaling up.HubSpot offers a free CRM supporting up to 1,000,000 contacts and companies with no expiration, recently limited to two free seats; paid Hubs raise costs as contacts grow, and Marketing Hub carries a one-time $3,000 onboarding fee, so full value requires paid tiers.encharge.iofeaturebase.appfeaturebase.app
9.0
Integrations & Ecosystem StrengthLooked for: How well the product connects Shopify data into HubSpot's broader marketing, sales and automation ecosystem.Beyond raw data sync, the integration turns Shopify sales into a marketing signal, feeds automated campaigns and customer-journey tracking, and lets merchants leverage HubSpot's full CRM, sales tracking and revenue-monitoring tools across the connected platforms.hubspot.comdckap.com
7.9
Reliability & Data Sync QualityLooked for: Whether the integration syncs data accurately and dependably without disrupting established merchant workflows.App Store reviews document reliability concerns: HubSpot retired the older sync app in May 2025 and moved users to a new version reported to change how orders sync, produce erroneous 'enabled/disabled' values for state/province fields, and offer no backward compatibility or migration tooling for existing setups.apps.shopify.comapps.shopify.com
Score adjustments−0.16 points in total
−0.07Merchants report the May 2025 forced migration to a new sync app changed order-object behavior and broke long-established workflows with no migration tools or backward compatibility.apps.shopify.com · severity 68/100
−0.06Documented address-mapping failures produce incorrect state/province values, undermining trust in synced customer records.apps.shopify.com · severity 55/100
−0.03Costs escalate sharply beyond the free tier as contacts grow, and Marketing Hub adds a one-time $3,000 onboarding fee, reducing upfront affordability.featurebase.app · severity 40/100
