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Ranking · CRM Software

Best Contact Management Platforms for Financial Advisors

5 products scored on six criteria. Wealthbox leads at 9.1 and the field is tight, with 0.4 points between first and last, so read the catches before you pick. Every product opens to the evidence behind its number.

5 products scored6 criteria53 sources citedUpdated Sep 3, 2026
1 Wealthboxwealthbox.com

Wealthbox feels like an iPhone, per-user pricing adds up.

Read the reviewVisit ↗
2 Pipedrivepipedrive.com

Pipedrive's terms prohibit storing clients' Social Security numbers

Read the reviewVisit ↗
3 Salesforcesalesforce.com

Salesforce ranks #1 on G2, but pricing needs a quote

Read the reviewVisit ↗
5Products
8.7 to 9.1Score spread
0Free plan or tier
01

The ranking

Order follows the score. Six little boxes show each product's criterion scores: green or red is above or below the category average, grey means too few products share that criterion to compare. The full review sits right under each one.

Nothing matches that filter here. Tap All to see every product.

1

Wealthbox

wealthbox.com · Wealthbox CRM for Financial Advisors · scored Dec 2025

Wealthbox feels like an iPhone, per-user pricing adds up.

Best forSolo advisors and small teams wanting an easy, modern CRM.

From $59 per user/mo SOC 2 Type 2financial advisor CRMmobile app
Top score

CRM built for financial advisors with AI insights, mobile app, and 100+ wealthtech integrations.

Standout factHolds 14 percent of the financial advisor CRM market, ranking second behind Redtail.familywealthreport.com
Biggest catchSupport runs through an online help center only, with no direct phone line.smartasset.com
14%CRM market sharefamilywealthreport.com
4.6/5G2 ratingg2.com
100+Wealthtech integrationswealthbox.com

Adoption

14%share of the financial advisor CRM market

Source: familywealthreport.com

Plans

Basic$59/user/mo
Premier$99/user/mo

Source: wealthbox.com

Upside

  • Apple-like, intuitive interface
  • SOC 2 Type 2 certified
  • 100+ wealthtech integrations

Catch

  • No phone support, ticket-based only
  • Per-user pricing costly at scale
  • Limited built-in financial planning tools
Pick it ifSolo advisors and small teams wanting an easy, modern CRM.
Skip it ifLarge enterprises needing deep customization or complex permissions.
PricingFrom $59/user/month, 30-day free trial, no free plan.

Editor's takeWealthbox ranks first among 5 tools in this category at 9.1 overall. Its interface is the standout, repeatedly compared to an iPhone for ease of use. Pricing is the tradeoff, since per-user fees can outpace flat-rate competitors like Redtail as teams grow.

Does Wealthbox integrate with custodians like Schwab and Fidelity?

Yes. Wealthbox integrates with over 100 custodial platforms and wealthtech applications, including deep data syncs that show account details directly in contact records.

Is Wealthbox SOC 2 certified?

Yes. Wealthbox is a SOC 2 Type 2 certified organization and encrypts all application traffic with 256-bit SSL, according to its security page.

The evidence: 6 criteria
9.2
Product Capability & Depthwealthbox.comwealthbox.com
9.0
Market Credibility & Trust Signals
9.1
Usability & Customer Experiencewealthbox.com
8.8
Value, Pricing & Transparencywealthbox.com
9.3
Integrations & Ecosystem Strengthwealthbox.com
9.2
Security, Compliance & Data Protectionwealthbox.com
2

Pipedrive

pipedrive.com · Pipedrive CRM for Financial Advisors · scored Dec 2025

Pipedrive's terms prohibit storing clients' Social Security numbers

Best forSales-driven advisors focused on lead generation and pipeline visibility.

From $14 per user/mo SOC 2ISO 27001visual pipeline
−0.1 vs #1

A visual, drag-and-drop sales CRM adapted for financial advisors managing prospect pipelines.

Standout factPipedrive's Terms of Service explicitly state clients must not use the service to store Social Security numbers or similar sensitive information.pipedrive.com
Biggest catchKey features like LeadBooster and Web Visitors are separate paid add-ons costing $32-41 a month extra.eesel.ai
$14-19.90/user/moEssential plan pricecapsulecrm.com
$32.50/moLeadBooster add-on priceeesel.ai

The thing people get wrong

Pipedrive can be used to store sensitive client financial data like SSNs

Its Terms of Service explicitly prohibit storing Social Security numbers and similar sensitive information

Source: pipedrive.com

Starting price

$14/user/moEssential plan; LeadBooster and Web Visitors cost extra

Upside

  • Highly visual, drag-and-drop pipeline
  • SOC 2, SOC 3, ISO 27001 certified
  • 400+ app marketplace

Catch

  • ToS prohibits storing SSNs or sensitive data
  • Key features require paid add-ons
  • No native financial planning tools
Pick it ifSales-driven advisors focused on lead generation and pipeline visibility.
Skip it ifAdvisors needing built-in compliance archiving or deep wealth management tools.
PricingFrom $14-19.90/user/mo, add-ons cost extra

Editor's takePipedrive brings a general sales CRM's visual pipeline to financial advisory work, which reviewers say beats clunkier legacy tools. That flexibility has a real limit, since its Terms of Service explicitly bar storing Social Security numbers. Add-ons like LeadBooster and Web Visitors tracking cost $32 to $41 a month extra.

Can financial advisors store client SSNs in Pipedrive?

No. Pipedrive's Terms of Service explicitly prohibit storing sensitive information like Social Security numbers, a compliance gap for wealth management use.

Are Pipedrive's add-ons expensive?

Essential ones can be. LeadBooster starts around $32.50 a month and Web Visitors tracking around $41 a month, on top of the base per-user price.

The evidence: 6 criteria
9.2
Product Capability & Depthpipedrive.compipedrive.com
9.0
Market Credibility & Trust Signals
9.1
Usability & Customer Experiencepipedrive.com
8.5
Value, Pricing & Transparencypipedrive.com
9.0
Integrations & Ecosystem Strengthpipedrive.com
9.1
Security, Compliance & Data Protection
3

Salesforce

salesforce.com · Salesforce Wealth Management · scored Jul 2026

Salesforce ranks #1 on G2, but pricing needs a quote

Best forLarge enterprises and RIAs with dedicated IT and complex data needs.

From $175 per user/mo enterprisequote-based add-onsSOC 2
−0.2 vs #1

Salesforce Wealth Management is a Financial Services Cloud CRM built for advisors.

Standout factFinancial Services Cloud was named #1 financial services product in the 2026 G2 Best Software Awards.vantagepoint.io
Biggest catchTotal deployment cost needs direct quotes, combining licenses, add-ons, and implementation.rfp.wiki
#1 financial servicesG2 rankingvantagepoint.io
$175/user/moStarting price
8.9/10Overall score

Starting price

$175/user/moProfessional Edition, full deployment needs a quote

In their words

“Salesforce was named a Leader in The Forrester Wave: Financial Services CRM, Q3 2023.”

salesforce.com

Upside

  • Named #1 in G2 Best Software
  • Forrester Wave CRM Leader
  • Agentforce and Einstein AI built in

Catch

  • Total cost needs a direct quote
  • Usability depends on configuration
  • Implementation often needs a partner
Pick it ifLarge enterprises and RIAs with dedicated IT and complex data needs.
Skip it ifSolo advisors or small teams with limited budgets and support.
PricingFrom $175/user/mo (Professional Edition), full cost needs a quote

Editor's takeSalesforce turns its core CRM into wealth management software, unifying client households, accounts, and goals in one view. It holds G2's top financial services ranking and Leader status in the Forrester Wave for Financial Services CRM. The catch is cost, since total deployment price depends on combining editions, add-ons, and implementation services.

How much does Salesforce Wealth Management cost?

Professional Edition starts at $175 per user per month. Full wealth deployments usually combine multiple licenses and add-ons, so total cost needs a direct quote.

Does Salesforce Wealth Management include AI tools?

Yes. It uses Agentforce and Einstein AI for advisor workflows and client insights. That AI focus is credited in its top G2 ranking for financial services.

The evidence: 6 criteria, 2 penalties (−0.07 points)
9.1
Product Capability & DepthLooked for: Whether the platform gives wealth advisors the tools to manage client relationships, financials, and planning in one place.Salesforce markets Financial Services Cloud as purpose-built wealth management software that unifies client households, financial accounts, goals, and advisor workflows, layering in AI (Agentforce/Einstein), analytics, and automation for financial advisors and firms.salesforce.comsalesforce.comsalesforce.com
9.4
Market Credibility & Trust SignalsLooked for: Recognition from independent analysts, award bodies, and a large base of financial-services customers.Salesforce Financial Services Cloud was named #1 in G2's Best Software rankings for financial services and recognized as a Leader in The Forrester Wave: Financial Services CRM (Q3 2023), with continued top ranking in Forrester's 2025 evaluation.salesforce.comvantagepoint.iosalesforce.com
8.7
Usability & Customer ExperienceLooked for: How easily advisors can adopt, navigate, and get value from the platform in daily client work.Third-party review platforms document Financial Services Cloud's advisor-facing dashboards and unified client views, while implementation guides note that realizing usability benefits often depends on configuration and adoption enablement.reviews.financesonline.comvantagepoint.iospekit.com
8.2
Value, Pricing & TransparencyLooked for: Whether buyers can clearly see what the wealth management platform costs before engaging sales.Salesforce publishes Financial Services Cloud in tiered editions, but wealth management deployments typically combine multiple licenses, add-ons, and implementation services, so total cost is often established through direct quotes and third-party buyer briefs rather than a single sticker price.rfp.wikireviews.financesonline.comquickbase.com
9.2
Integrations & Ecosystem StrengthLooked for: How well the platform connects to custodians, fintech tools, and the broader Salesforce app marketplace.Financial Services Cloud sits on the Salesforce platform with access to AppExchange partners, APIs, and specialized wealth enablement and implementation partners, enabling connections to third-party financial systems and advisor tooling.vantagepoint.iospekit.comtechforceservices.com
9.3
Industry Leadership & InnovationLooked for: Whether the vendor is advancing wealth-management technology, especially with AI, ahead of competitors.Salesforce is embedding Agentforce and Einstein AI into its financial services offering, a direction credited in its top G2 ranking and analyst recognition, signaling active innovation in AI-assisted advisory and client service.salesforce.comvantagepoint.iosalesforce.com

Score adjustments−0.07 points in total

−0.03Total cost for a wealth deployment is not shown as a single published figure; buyers must combine editions, add-ons, and implementation services, often via direct quotes or third-party buyer briefs.rfp.wiki · severity 45/100
−0.04Realizing the platform's usability benefits commonly depends on configuration, enablement, and partner-led implementation, adding onboarding complexity for wealth firms.vantagepoint.io · severity 40/100
4

Redtail

redtailtechnology.com · Redtail CRM · scored Jul 2026

Redtail CRM once ran 62% of wealth managers' desktops

Best forBudget-conscious small to mid-sized firms needing industry-standard compliance tools

From $39 per user/mo SOC 2 Type IIOrion-ownedfree trial
−0.3 vs #1

Cloud CRM purpose-built for financial advisors with compliant texting, document imaging and hundreds of integrations.

Standout factNearly 62% of wealth managers used Redtail's CRM per the 2021 T3/Inside Information surveyinstitutionalinvestor.com
Biggest catchThe interface is described as dated, requiring excessive clicks, with reported Outlook calendar sync issues.softbliq.com
~62%Wealth managers using Redtail (2021)institutionalinvestor.com
$39/user/moLaunch plan pricetechrepublic.com

Plans

Growth$65/user/mo

Adds Imaging, Speak, automations

Source: techrepublic.com

In their words

“Nearly 62 percent of wealth managers use Redtail's CRM, according to the 2021 T3/Inside Information survey of more than 5,200 advisors.”

institutionalinvestor.com

Upside

  • Built specifically for financial advisors
  • Backed by Orion, majority historical adoption
  • SOC 2 Type II certified, open API

Catch

  • Dated interface, many clicks needed
  • Slow post-onboarding support reported
  • Outlook calendar sync issues
Pick it ifBudget-conscious small to mid-sized firms needing industry-standard compliance tools
Skip it ifUsers seeking a modern, sleek interface or cutting-edge design
PricingLaunch plan from $39/user/month (annual), Growth $65/user/month, Enterprise custom

Editor's takeRedtail was built specifically for financial advisors, adding compliant texting and document imaging on top of standard contact management. Nearly 62% of wealth managers used its CRM as of a 2021 industry survey, and Orion Advisor Solutions later acquired the company outright. Reviewers still cite a dated interface that needs excess clicks and occasional Outlook calendar sync problems.

What does Redtail CRM cost?

The Launch plan starts at $39 per user a month billed annually ($45 monthly). Growth is $65 per user a month, and Enterprise needs a custom quote.

Is Redtail CRM SOC 2 certified?

Yes. Redtail Imaging is SOC 2 Type II certified, and parent company Orion's Trust Center documents SOC 2 Type 2 compliance across the CRM, Email and Imaging modules.

The evidence: 6 criteria, 3 penalties (−0.12 points)
9.0
Product Capability & DepthLooked for: Whether the CRM offers deep, purpose-built tools that financial advisors actually need day to day.Built specifically for advisors, the platform centralizes client data, automates workflows, tracks tasks, and adds tools like Redtail Speak (compliant texting) and Redtail Imaging (document management), plus reporting, calendar syncing, seminar/call campaigns and a mobile app.selecthub.comorion.comnasniconsultants.com
9.4
Market Credibility & Trust SignalsLooked for: Evidence that the industry widely adopts and trusts the product, plus backing from an established parent company.Independent T3/Inside Information survey data cited near 62% of wealth managers using Redtail's CRM, and the company was acquired by Orion Advisor Solutions, one of the largest advisor tech providers, cementing its market standing.institutionalinvestor.comfinancial-planning.cominstitutionalinvestor.com
8.2
Usability & Customer ExperienceLooked for: How easy the platform is to learn and use daily, and how satisfied real reviewers are with the experience.Reviewers praise ease of use for basic functions and strong operational automation, but recurring complaints cite a dated interface requiring many clicks, difficult initial workflow configuration, and Outlook calendar sync issues.capterra.com.ausoftbliq.comg2.com
8.8
Value, Pricing & TransparencyLooked for: Whether pricing is publicly listed, fair for the value delivered, and clear about what each tier includes.Redtail publishes tiered pricing: a Launch plan around $39/user/month billed annually ($45 monthly) and a Growth plan at $65/user/month adding Imaging, Speak, automations and suite sync, with Enterprise custom-quoted; free trials and database migrations are also documented.techrepublic.comsoftwarefinder.comselecthub.com
9.2
Integrations & Ecosystem StrengthLooked for: How well the CRM connects to the other tools advisors rely on, from custodians to planning and communication software.The platform advertises hundreds of deep integrations plus an open API with over a hundred endpoints, connects with tools like RingCentral, and links into Zapier's 9,000-app ecosystem, extending its reach as part of Orion's all-in-one wealth stack.redtailtechnology.comcorporate.redtailtechnology.comzapier.com
9.1
Security, Compliance & Data ProtectionLooked for: Whether the platform meets the security and regulatory standards required for handling sensitive client financial data.Redtail Imaging is SOC 2 Type II certified with encryption, access controls, audit logs and retention settings, and parent Orion maintains a Trust Center documenting SOC 2 Type 2 compliance across Redtail CRM, Email and Imaging modules.redtailtechnology.comtrustcenter.orion.comwork-management.org

Score adjustments−0.12 points in total

−0.05Multiple review aggregators report a dated interface requiring excessive clicks and Outlook calendar sync problems that hamper daily use.softbliq.com · severity 45/100
−0.04Reviewers cite slow post-onboarding support response times despite strong formal training programs.smartasset.com · severity 40/100
−0.03Redtail has ceded some market share as competitors like Wealthbox and Tamarac grew, signaling competitive pressure.institutionalinvestor.com · severity 30/100
5

AdvisorEngine

advisorengine.com · AdvisorEngine CRM · scored Jul 2026

Built on Junxure, but interface called clunky

Best forAdvisory firms wanting CRM plus portfolio and billing in one

From $69 per user/mo wealth managementJunxure heritageOrion integration
−0.4 vs #1

Wealth management hub combining CRM, portfolio management, billing, and onboarding, built on the Junxure CRM heritage.

Standout factAdvisorEngine CRM reviews show an 88% user satisfaction rating based on 23 reviews.selecthub.com
Biggest catchSome users find the interface clunky and outdated compared to newer platforms.selecthub.com
88% (23 reviews)User satisfaction ratingselecthub.com
$69/user/moStandard plan pricesoftwarefinder.com

Standout number

88%user satisfaction rating across 23 reviews

Source: selecthub.com

Starting price

$69/user/moStandard plan, 3-user minimum, billed annually

Upside

  • Unifies CRM, portfolio, and billing
  • Deep Orion and MyRepChat integrations
  • Junxure heritage with award history

Catch

  • Interface called clunky and outdated
  • No official published pricing tiers
  • Standard plan needs 3-user minimum
Pick it ifAdvisory firms wanting CRM plus portfolio and billing in one
Skip it ifSolo advisors or beginners seeking a simple, low-cost tool
PricingStandard plan $69/user/mo, 3-user minimum

Editor's takeAdvisorEngine builds on Junxure, a long-standing advisor CRM, now bundled into a wider wealth platform with portfolio management, rebalancing, and billing. Deep API integrations with Orion Advisor Services and MyRepChat support day-to-day advisor workflows. Reviewers report an 88% satisfaction rating, but multiple sources describe the interface as clunky and outdated next to newer competitors, and the Standard plan requires a 3-user minimum billed annually.

How much does AdvisorEngine CRM cost?

The Standard plan is listed at $69 per user monthly with a 3-user minimum billed annually, though official pricing requires a quote.

Does AdvisorEngine integrate with Orion?

Yes. It has deep API integrations with Orion Advisor Services, Constant Contact, and MyRepChat for advisor workflows.

The evidence: 6 criteria, 3 penalties (−0.12 points)
9.0
Product Capability & DepthLooked for: Whether the CRM offers the full range of tools a financial advisory firm needs to run daily operations in one place.AdvisorEngine ships as part of a wealth platform combining CRM, portfolio management, rebalancing, fee billing, digital onboarding, client portal and business intelligence, with new role-based data visualization dashboards and multi-custody data integration for managed and non-managed assets.advisorengine.comsoftwarefinder.comadvisorengine.com
9.1
Market Credibility & Trust SignalsLooked for: Evidence of an established track record, industry recognition and adoption among real advisory firms.The product traces to Junxure, a long-standing award-winning CRM at the core of many large RIAs, now modernized under AdvisorEngine, a pioneer that was first to integrate private-label robo-advice; FeaturedCustomers documents dozens of reviews, case studies and customer videos.wealthmanagement.comfeaturedcustomers.comfeaturedcustomers.com
8.4
Usability & Customer ExperienceLooked for: Whether advisors find the interface intuitive, accessible and pleasant to use day to day.Third-party review sites cite a user-friendly interface, cloud-based mobile accessibility and integrated messaging and scheduling, with an 88% satisfaction rating across 23 reviews; however, some users describe the interface as clunky and outdated versus newer platforms.selecthub.comselecthub.comsoftwareworld.co
8.3
Value, Pricing & TransparencyLooked for: Whether costs are clearly published and represent fair value relative to the capabilities delivered.The CRM is sold stand-alone and priced per user; published third-party listings put entry pricing around $65/month, with a Standard plan cited at $69/month/user requiring a three-user minimum billed annually, though the vendor directs prospects to request custom quotes.wealthmanagement.comselecthub.comsoftwarefinder.com
9.0
Integrations & Ecosystem StrengthLooked for: How well the CRM connects to the custodians, portfolio tools and marketing services advisors already rely on.AdvisorEngine has built deep API integrations with Orion Advisor Services, Constant Contact and MyRepChat, and connects with third-party tools including Redtail CRM and ShareFile; MyRepChat syncing lets users push all client and prospect contacts for compliant texting.advisorengine.comcapterra.comadvisorengine.com
8.6
Security, Compliance & Data ProtectionLooked for: Whether the platform provides the security controls and compliance features that regulated advisory firms require.AdvisorEngine's modernization initiative included infrastructure upgrades to security and application hosting, and the CRM offers compliance management, access controls and permissions, and document management alongside a secure client portal originally delivered through Junxure's ClientView module.advisorengine.comcapterra.comfeaturedcustomers.com

Score adjustments−0.12 points in total

−0.05Multiple user reviews describe the interface as clunky and outdated relative to newer competing CRM platforms.selecthub.com · severity 45/100
−0.03Official tiered pricing is not published by the vendor; prospects must request a custom quote, and figures rely on third-party resellers.softwarefinder.com · severity 40/100
−0.04One directory lists only nine third-party integrations, a narrower ecosystem than some competing advisor CRMs.capterra.com · severity 35/100
02

Side by side

10 features across 5 products. Green is yes, red is no, grey is not published.

FeatureWealthboxPipedriveSalesforceRedtailAdvisorEngine
Has Mobile App
Has Free Plan
Has Free Trial
Integrates With Zapier
Has Public API
Live Chat Support Email/Ticket only
SOC 2 or ISO Certified Both
Popular Integrations Slack, Salesforce, Google Workspace Slack, Google Workspace, Microsoft 365 Slack, Google Workspace, Microsoft 365 Microsoft 365, Salesforce, Google Workspace Salesforce, Microsoft 365, Google Workspace
Supports SSO Enterprise plans only
Starting Price $59 per user/mo $14 per user/mo $175 per user/mo $39 per user/mo $69 per user/mo
03

How we chose

Four fixed criteria for every product, plus two chosen for Contact Management Platforms for Financial Advisors, weighted and reduced by documented penalties.

Full methodology
Criteria set for this categoryProduct Capability & Depth, Market Credibility & Trust Signals, Usability & Customer Experience, Value, Pricing & Transparency, Integrations & Ecosystem Strength, Security, Compliance & Data Protection
Evidence, then a scoreDocumentation, pricing pages, security pages and third-party reviews. Each criterion records what was found and links its sources.
Penalties, then a rankDocumented problems pull the score down with their evidence attached. Rank follows the score. Sponsored rows, where present, are labelled.
iVendors cannot buy a position. Every score rests on published evidence, documented problems pull it down, and a 9.1 here is not a 9.1 in another category.
Albert Richer
Albert RicherFounder · Memphis, TN

Sets the criteria and reviews the evidence before a ranking publishes. Email him if something here looks wrong.

04

Questions people ask

Does Wealthbox integrate with custodians like Schwab and Fidelity?

Yes. Wealthbox integrates with over 100 custodial platforms and wealthtech applications, including deep data syncs that show account details directly in contact records.

Is Wealthbox SOC 2 certified?

Yes. Wealthbox is a SOC 2 Type 2 certified organization and encrypts all application traffic with 256-bit SSL, according to its security page.

Can financial advisors store client SSNs in Pipedrive?

No. Pipedrive's Terms of Service explicitly prohibit storing sensitive information like Social Security numbers, a compliance gap for wealth management use.

Are Pipedrive's add-ons expensive?

Essential ones can be. LeadBooster starts around $32.50 a month and Web Visitors tracking around $41 a month, on top of the base per-user price.

How much does Salesforce Wealth Management cost?

Professional Edition starts at $175 per user per month. Full wealth deployments usually combine multiple licenses and add-ons, so total cost needs a direct quote.

Does Salesforce Wealth Management include AI tools?

Yes. It uses Agentforce and Einstein AI for advisor workflows and client insights. That AI focus is credited in its top G2 ranking for financial services.

What does Redtail CRM cost?

The Launch plan starts at $39 per user a month billed annually ($45 monthly). Growth is $65 per user a month, and Enterprise needs a custom quote.

Is Redtail CRM SOC 2 certified?

Yes. Redtail Imaging is SOC 2 Type II certified, and parent company Orion's Trust Center documents SOC 2 Type 2 compliance across the CRM, Email and Imaging modules.

How is the best Contact Management Platforms for Financial Advisors decided?

Every product is scored on six criteria for this category, with cited evidence and documented penalties. Rank follows the overall score. Vendors cannot pay for a position.

How often is this ranking updated?

Products are re-scored when pricing, features or evidence change. This ranking was last updated September 3, 2026.

05

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