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To expand your options, explore our full In-App Survey & User Feedback Tools guide.

In App Feedback Widgets for Web Apps
Albert Richer

Navigating the World of In-App Feedback Widgets: Insights Backed by Research When it comes to selecting the best in-app feedback widgets for your web applications, market research shows that user preferences can be quite illuminating. Analysis of customer reviews indicates that tools like Hotjar and Qualaroo consistently receive high marks for their ease of integration and user-friendly interfaces. In fact, Hotjar is frequently mentioned in third-party comparisons for its robust heatmapping features, which many users find invaluable for understanding customer behavior. However, not all feedback widgets are created equal. While some brands like SurveyMonkey may offer extensive customization options, user reviews often suggest that they come with a steeper learning curve, making them less ideal for smaller teams or those on a tight budget. Why does everyone think you need to spend $$$ on these tools when free options like Google Forms can also yield useful insights? Navigating the World of In-App Feedback Widgets: Insights Backed by Research When it comes to selecting the best in-app feedback widgets for your web applications, market research shows that user preferences can be quite illuminating.

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1
Expert Score
9.8 / 10
572
116
CUSTOMIZABLE SURVEYS
COMMUNITY BUILDING

Sleekplan Feedback Widget

Sleekplan Feedback Widget
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Sleekplan's Feedback Widget is a robust SaaS solution specifically tailored for professionals seeking a reliable way to gather user feedback and suggestions directly from their websites or apps. It offers a platform to foster community discussions, prioritize customer ideas and streamline product development processes.
Sleekplan's Feedback Widget is a robust SaaS solution specifically tailored for professionals seeking a reliable way to gather user feedback and suggestions directly from their websites or apps. It offers a platform to foster community discussions, prioritize customer ideas and streamline product development processes.
CUSTOMIZABLE SURVEYS
COMMUNITY BUILDING

Best for teams that are

  • Early-stage startups and SaaS teams needing an affordable all-in-one solution
  • Companies wanting to combine feedback boards, roadmaps, and changelogs in one widget
  • Teams looking for a simple, budget-friendly alternative to enterprise suites

Skip if

  • Enterprise companies requiring advanced prioritization matrices or complex custom workflows
  • Teams prioritizing modern, cutting-edge UI/UX design over core functionality
  • Organizations needing extensive integrations beyond standard tools like Slack or Zapier

Expert Take

Our analysis shows Sleekplan stands out for its exceptional value proposition, offering unlimited tracked users and feedback items even on entry-level plans—a rarity in the SaaS feedback market. Research indicates it is particularly strong for privacy-conscious European companies due to its Munich headquarters and strict GDPR adherence. While it lacks some enterprise-grade automation like duplicate detection, its robust two-way integrations with Jira and GitHub make it a powerful tool for product teams.

Pros

  • Unlimited tracked users and feedback on all plans
  • All-in-one feedback, roadmap, changelog, and CSAT tool
  • Two-way status sync with Jira and GitHub
  • Strict GDPR compliance with EU-based hosting
  • Highly customizable embeddable widget

Cons

  • No automated duplicate post detection
  • Limited bulk editing for feedback management
  • Missing SOC 2 or ISO 27001 certifications
  • Support response times can be slow
  • Post merging restricted to higher tier plans
2
Expert Score
9.7 / 10
410
155
ADVANCED REPORTING
BEHAVIORAL ANALYTICS

Aha! In-app Feedback Widget

Aha! In-app Feedback Widget
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Aha!’s In-app feedback widget is an indispensable tool specifically designed for web app developers, product managers, and UX designers who are keen on gathering real-time user feedback within their applications. This tool addresses the industry's need for an easy, efficient way of understanding user experiences, behaviors, and expectations, thereby informing product improvements and enhancements.
Aha!’s In-app feedback widget is an indispensable tool specifically designed for web app developers, product managers, and UX designers who are keen on gathering real-time user feedback within their applications. This tool addresses the industry's need for an easy, efficient way of understanding user experiences, behaviors, and expectations, thereby informing product improvements and enhancements.
ADVANCED REPORTING
BEHAVIORAL ANALYTICS

Best for teams that are

  • Product teams already using Aha! Roadmaps who want integrated feedback loops
  • Mid-to-large organizations needing a complete product management suite
  • Teams focused on desktop web applications rather than mobile-first experiences

Skip if

  • Mobile-first applications as the widgets are not optimized for mobile screens
  • Small startups or individuals with limited budgets due to minimum seat requirements
  • Teams needing a standalone feedback tool without a full product management ecosystem

Expert Take

Our analysis shows that the Aha! In-app Feedback Widget is unmatched for teams seeking to bridge the gap between customer input and strategic execution. Research indicates that while standalone tools may offer cheaper entry points, Aha!'s strength lies in its ecosystem—allowing you to promote feedback directly to features on your roadmap without data migration. Based on documented features, the inclusion of dynamic forms and JWT authentication makes it a powerful, secure choice for enterprise-grade product management.

Pros

  • Seamless integration with Aha! Roadmaps
  • Dynamic forms with conditional logic
  • Secure JWT authentication support
  • Unlimited portal users included
  • Centralized feedback management

Cons

  • Not optimized for mobile devices
  • Minimum 3 paid seats required
  • Steep platform learning curve
  • Requires higher-tier Advanced plan
3
Expert Score
9.7 / 10
656
27
REAL-TIME INSIGHTS
EASY INTEGRATION

Qualtrics Website & App Insights

Qualtrics Website & App Insights
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Qualtrics Website & App Insights is an excellent tool for businesses that need to gauge their website and mobile app performance. It specifically addresses the industry's need for real-time user feedback and behavior analysis, offering insights that can enhance user experience and overall product quality.
Qualtrics Website & App Insights is an excellent tool for businesses that need to gauge their website and mobile app performance. It specifically addresses the industry's need for real-time user feedback and behavior analysis, offering insights that can enhance user experience and overall product quality.
REAL-TIME INSIGHTS
EASY INTEGRATION

Best for teams that are

  • Large enterprises with dedicated research teams and significant budgets
  • Organizations needing deep data analysis and complex targeting logic for intercepts
  • Companies requiring comprehensive Experience Management (XM) across multiple channels

Skip if

  • Small businesses or startups due to high costs and complex pricing models
  • Teams seeking a simple, quick-setup suggestion box without complex configuration
  • Users without technical or research expertise due to the steep learning curve

Expert Take

Our analysis shows Qualtrics Website & App Insights stands out for its ability to bridge the gap between what users say and what they do. By combining active feedback collection with passive behavioral signals like rage clicks and session replays, it offers a holistic view of the digital journey. Furthermore, its FedRAMP High and HITRUST certifications make it the premier choice for highly regulated industries where data security is non-negotiable.

Pros

  • FedRAMP High and HITRUST certified security
  • Integrated session replay and frustration detection
  • Advanced targeting logic for feedback intercepts
  • Used by 85% of Fortune 500 companies
  • Seamless integration with broader XM platform

Cons

  • Expensive and opaque pricing model
  • Steep learning curve for new users
  • Complex user interface can be overwhelming
  • Performance lags with large datasets
  • Requires sales contact for pricing

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 Sleekplan Feedback Widget
No Yes Yes - 14 days Yes Yes Yes Not specified Slack, Trello, GitHub No $29/month
2 Aha! In-app Feedback Widget
No No Contact for trial No Enterprise API only Email/Ticket only Not specified Aha! Ideas Enterprise plans only Contact for pricing
3 Qualtrics Website & App Insights
Yes No Contact for trial Yes Yes Yes Both Salesforce, Google Analytics, Adobe Analytics Yes Contact for pricing
1

Sleekplan Feedback Widget

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Trello, GitHub
Supports SSO
No
Starting Price
$29/month
2

Aha! In-app Feedback Widget

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Aha! Ideas
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
3

Qualtrics Website & App Insights

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Salesforce, Google Analytics, Adobe Analytics
Supports SSO
Yes
Starting Price
Contact for pricing

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How We Rank Products

Our Evaluation Process

In evaluating in-app feedback widgets for web apps, key factors included specifications, features, customer reviews, ratings, and overall value. Specific considerations for this category focused on user interface design, integration capabilities, customization options, and the ability to analyze user feedback effectively. The research methodology involved a comprehensive analysis of product specifications, comparative research of customer feedback and ratings, and an evaluation of the price-to-value ratio, ensuring an objective ranking based on available data and insights from potential users in the market.

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Score Breakdown

0.0 / 10

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