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Best Marketing Automation Platforms with CRM Integration for 2025: Data-Driven Reviews & Ratings

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

This niche fits into a larger set — see the full B2B Marketing Automation Platforms listings.

Marketing Automation Platforms with CRM Integration
Albert Richer

Navigating the Landscape of Marketing Automation Platforms with CRM Integration: Insights from Customers and Experts When it comes to choosing a marketing automation platform with CRM integration, customer reviews reveal that not all features are created equal. Market research shows that many users prioritize user-friendly interfaces and robust analytics capabilities, with platforms like HubSpot often receiving high marks for their intuitive design and comprehensive reporting tools. Navigating the Landscape of Marketing Automation Platforms with CRM Integration: Insights from Customers and Experts When it comes to choosing a marketing automation platform with CRM integration, customer reviews reveal that not all features are created equal.

Similar Categories
1
Expert Score
8.7 / 10
480
29
1
Act-On Marketing Automation
8.7

Act-On Marketing Automation

Act-On Marketing Automation
View Website
Enterprise pricing available

Why We Love It

Act-On captures our attention with its AI-driven features that allow for fast and precise marketing campaign development, measurement, and refinement. For B2B marketers, it's a game-changer, enabling them to keep pace with the dynamic marketing landscape. The seamless CRM integration stands out, allowing for comprehensive lead management and customer engagement tracking. Plus, the world-class support ensures users can overcome any hurdles quickly.

Pros

  • AI-driven marketing automation
  • Seamless CRM integration
  • World-class support
  • Agile campaign management
  • Detailed performance metrics

Cons

  • May require initial learning curve
  • Pricing might not be suitable for small businesses

Enterprise pricing available

Act-On is a robust marketing automation platform designed for the dynamic needs of B2B marketers. Leveraging artificial intelligence, it enables faster and more precise campaign creation, measurement, and refinement. Its world-class support and seamless CRM integration make it a perfect fit for marketing professionals seeking a unified platform to streamline operations.

Pros

  • AI-driven marketing automation
  • Seamless CRM integration
  • World-class support
  • Agile campaign management
  • Detailed performance metrics

Cons

  • May require initial learning curve
  • Pricing might not be suitable for small businesses

Why We Love It

Act-On captures our attention with its AI-driven features that allow for fast and precise marketing campaign development, measurement, and refinement. For B2B marketers, it's a game-changer, enabling them to keep pace with the dynamic marketing landscape. The seamless CRM integration stands out, allowing for comprehensive lead management and customer engagement tracking. Plus, the world-class support ensures users can overcome any hurdles quickly.

Pros

  • AI-driven marketing automation
  • Seamless CRM integration
  • World-class support
  • Agile campaign management
  • Detailed performance metrics

Cons

  • May require initial learning curve
  • Pricing might not be suitable for small businesses

Why We Love It

Act-On captures our attention with its AI-driven features that allow for fast and precise marketing campaign development, measurement, and refinement. For B2B marketers, it's a game-changer, enabling them to keep pace with the dynamic marketing landscape. The seamless CRM integration stands out, allowing for comprehensive lead management and customer engagement tracking. Plus, the world-class support ensures users can overcome any hurdles quickly.

Enterprise pricing available

Act-On is a robust marketing automation platform designed for the dynamic needs of B2B marketers. Leveraging artificial intelligence, it enables faster and more precise campaign creation, measurement, and refinement. Its world-class support and seamless CRM integration make it a perfect fit for marketing professionals seeking a unified platform to streamline operations.

2
Expert Score
8.6 / 10
615
163
TOP CUSTOMER SUPPORT
2
Klaviyo: AI Email Marketing & CRM
8.6

Klaviyo: AI Email Marketing & CRM

Klaviyo: AI Email Marketing & CRM
View Website
Free plan available | Pricing starts at $20/month
TOP CUSTOMER SUPPORT

Why We Love It

What sets Klaviyo apart is its AI-first approach, which is a game-changer for the marketing automation industry. It not only optimizes email marketing and SMS campaigns but also integrates them with CRM, providing a holistic view of the customer journey. The advanced analytics offer deep insights into customer behavior, enabling personalized customer experiences that lead to longer-lasting relationships. This is a boon for industry professionals who need to manage and analyze vast customer data.

Pros

  • AI-powered marketing automation
  • One place marketing and service
  • Deep data analytics
  • Integrates seamlessly with CRM
  • Personalized customer experience

Cons

  • Can become expensive as lists grow
  • Complex features require learning curve
  • Limited reporting capabilities

Free plan available | Pricing starts at $20/month

Klaviyo is a unique B2C CRM platform designed with an AI-first approach. It combines marketing and customer service into an integrated space, making it ideal for professionals in the marketing automation industry. Leveraging data-powered insights, Klaviyo enables businesses to create deeper and lasting customer relationships.

Pros

  • AI-powered marketing automation
  • One place marketing and service
  • Deep data analytics
  • Integrates seamlessly with CRM
  • Personalized customer experience

Cons

  • Can become expensive as lists grow
  • Complex features require learning curve
  • Limited reporting capabilities
TOP CUSTOMER SUPPORT

Why We Love It

What sets Klaviyo apart is its AI-first approach, which is a game-changer for the marketing automation industry. It not only optimizes email marketing and SMS campaigns but also integrates them with CRM, providing a holistic view of the customer journey. The advanced analytics offer deep insights into customer behavior, enabling personalized customer experiences that lead to longer-lasting relationships. This is a boon for industry professionals who need to manage and analyze vast customer data.

Pros

  • AI-powered marketing automation
  • One place marketing and service
  • Deep data analytics
  • Integrates seamlessly with CRM
  • Personalized customer experience

Cons

  • Can become expensive as lists grow
  • Complex features require learning curve
  • Limited reporting capabilities

Why We Love It

What sets Klaviyo apart is its AI-first approach, which is a game-changer for the marketing automation industry. It not only optimizes email marketing and SMS campaigns but also integrates them with CRM, providing a holistic view of the customer journey. The advanced analytics offer deep insights into customer behavior, enabling personalized customer experiences that lead to longer-lasting relationships. This is a boon for industry professionals who need to manage and analyze vast customer data.

Free plan available | Pricing starts at $20/month

Klaviyo is a unique B2C CRM platform designed with an AI-first approach. It combines marketing and customer service into an integrated space, making it ideal for professionals in the marketing automation industry. Leveraging data-powered insights, Klaviyo enables businesses to create deeper and lasting customer relationships.

3
Expert Score
8.6 / 10
725
44
SMALL BUSINESS HERO
3
Act! CRM & Marketing
8.6

Act! CRM & Marketing

Act! CRM & Marketing
View Website
Free trial available, Pricing starts at $25/month
SMALL BUSINESS HERO

Why We Love It

Act! is a powerful tool designed specifically for SMBs, offering a perfect blend of CRM, email marketing, and customer management features. Its user-friendly interface and affordable pricing make it accessible even for small businesses. The platform is centered around improving efficiency, staying organized, and driving growth, making it a perfect fit for SMBs in the marketing automation industry. It's robust yet simple, making it a favorite among industry professionals.

Pros

  • Affordable pricing
  • Robust CRM features
  • Integrated email marketing
  • User-friendly interface
  • Great customer support

Cons

  • Limited customization options
  • May take time to fully explore all features

Free trial available, Pricing starts at $25/month

Act! is a comprehensive platform specifically designed to cater to the needs of SMBs, integrating sales, marketing, and customer management in one platform. It helps businesses stay organized, nurture customer relationships, and drive growth, making it a must-have tool for SMBs looking to streamline their operations and improve efficiency.

Pros

  • Affordable pricing
  • Robust CRM features
  • Integrated email marketing
  • User-friendly interface
  • Great customer support

Cons

  • Limited customization options
  • May take time to fully explore all features
SMALL BUSINESS HERO

Why We Love It

Act! is a powerful tool designed specifically for SMBs, offering a perfect blend of CRM, email marketing, and customer management features. Its user-friendly interface and affordable pricing make it accessible even for small businesses. The platform is centered around improving efficiency, staying organized, and driving growth, making it a perfect fit for SMBs in the marketing automation industry. It's robust yet simple, making it a favorite among industry professionals.

Pros

  • Affordable pricing
  • Robust CRM features
  • Integrated email marketing
  • User-friendly interface
  • Great customer support

Cons

  • Limited customization options
  • May take time to fully explore all features

Why We Love It

Act! is a powerful tool designed specifically for SMBs, offering a perfect blend of CRM, email marketing, and customer management features. Its user-friendly interface and affordable pricing make it accessible even for small businesses. The platform is centered around improving efficiency, staying organized, and driving growth, making it a perfect fit for SMBs in the marketing automation industry. It's robust yet simple, making it a favorite among industry professionals.

Free trial available, Pricing starts at $25/month

Act! is a comprehensive platform specifically designed to cater to the needs of SMBs, integrating sales, marketing, and customer management in one platform. It helps businesses stay organized, nurture customer relationships, and drive growth, making it a must-have tool for SMBs looking to streamline their operations and improve efficiency.

4
Expert Score
8.0 / 10
471
72
AI-POWERED INSIGHTS
USER-FRIENDLY DESIGN
4
ActiveCampaign Marketing Automation
8.0

ActiveCampaign Marketing Automation

ActiveCampaign Marketing Automation
View Website
Free trial available, pricing starts at $9/month
AI-POWERED INSIGHTS
USER-FRIENDLY DESIGN

Why We Love It

ActiveCampaign stands out in the industry for its ability to fully automate marketing operations using AI. It offers businesses in this sector an opportunity to engage with their customers more effectively across various platforms. Its powerful CRM integration ensures a seamless workflow and enhances customer relationship management. Plus, its data-driven insights support decision-making and strategy formulation. Industry professionals love it for its versatility, user-friendly interface, and excellent customer support.

Pros

  • Advanced automation capabilities
  • CRM integration
  • Multi-channel support
  • Data-driven insights
  • Excellent customer support

Cons

  • Steep learning curve for beginners
  • Lacks some advanced features
  • Pricing can add up with more contacts

Free trial available, pricing starts at $9/month

ActiveCampaign is a robust marketing automation software that integrates seamlessly with CRM platforms to provide businesses with comprehensive customer engagement solutions. It is designed specifically for businesses that want to leverage AI to automate their marketing activities across different channels including email, SMS, and WhatsApp, thereby meeting the unique needs of the industry.

Pros

  • Advanced automation capabilities
  • CRM integration
  • Multi-channel support
  • Data-driven insights
  • Excellent customer support

Cons

  • Steep learning curve for beginners
  • Lacks some advanced features
  • Pricing can add up with more contacts
AI-POWERED INSIGHTS
USER-FRIENDLY DESIGN

Why We Love It

ActiveCampaign stands out in the industry for its ability to fully automate marketing operations using AI. It offers businesses in this sector an opportunity to engage with their customers more effectively across various platforms. Its powerful CRM integration ensures a seamless workflow and enhances customer relationship management. Plus, its data-driven insights support decision-making and strategy formulation. Industry professionals love it for its versatility, user-friendly interface, and excellent customer support.

Pros

  • Advanced automation capabilities
  • CRM integration
  • Multi-channel support
  • Data-driven insights
  • Excellent customer support

Cons

  • Steep learning curve for beginners
  • Lacks some advanced features
  • Pricing can add up with more contacts

Why We Love It

ActiveCampaign stands out in the industry for its ability to fully automate marketing operations using AI. It offers businesses in this sector an opportunity to engage with their customers more effectively across various platforms. Its powerful CRM integration ensures a seamless workflow and enhances customer relationship management. Plus, its data-driven insights support decision-making and strategy formulation. Industry professionals love it for its versatility, user-friendly interface, and excellent customer support.

Free trial available, pricing starts at $9/month

ActiveCampaign is a robust marketing automation software that integrates seamlessly with CRM platforms to provide businesses with comprehensive customer engagement solutions. It is designed specifically for businesses that want to leverage AI to automate their marketing activities across different channels including email, SMS, and WhatsApp, thereby meeting the unique needs of the industry.

5
Expert Score
7.8 / 10
605
79
CRM INTEGRATION PRO
AFFORDABLE PRICING
5
FluentCRM: WordPress Marketing Automation
7.8

FluentCRM: WordPress Marketing Automation

FluentCRM: WordPress Marketing Automation
View Website
Free plan available, premium plans starting at $129/year
CRM INTEGRATION PRO
AFFORDABLE PRICING

Why We Love It

FluentCRM is a game-changer for businesses that rely on WordPress for their online presence. Its seamless integration with WordPress and compatibility with a multitude of plugins makes it a one-stop solution for marketing automation and CRM. It caters specifically to the needs of B2B marketers, offering features like email campaigns, customer segmentation, and automation funnels that are crucial for effective marketing in the B2B sphere.

Pros

  • Seamless WordPress integration
  • Extensive plugin compatibility
  • Affordable pricing
  • Easy setup
  • Email campaign automation

Cons

  • Limited CRM features compared to standalone CRM systems
  • Reliance on WordPress platform
  • No monthly payment option

Free plan available, premium plans starting at $129/year

FluentCRM is a unique marketing automation solution specifically designed for WordPress. It integrates seamlessly with over 45 e-commerce, lead generation, membership, and LMS plugins, effectively addressing the industry's need for a unified and efficient CRM system. It's a perfect fit for those wanting to boost their B2B marketing efforts using a platform that integrates with their existing WordPress site.

Pros

  • Seamless WordPress integration
  • Extensive plugin compatibility
  • Affordable pricing
  • Easy setup
  • Email campaign automation

Cons

  • Limited CRM features compared to standalone CRM systems
  • Reliance on WordPress platform
  • No monthly payment option
CRM INTEGRATION PRO
AFFORDABLE PRICING

Why We Love It

FluentCRM is a game-changer for businesses that rely on WordPress for their online presence. Its seamless integration with WordPress and compatibility with a multitude of plugins makes it a one-stop solution for marketing automation and CRM. It caters specifically to the needs of B2B marketers, offering features like email campaigns, customer segmentation, and automation funnels that are crucial for effective marketing in the B2B sphere.

Pros

  • Seamless WordPress integration
  • Extensive plugin compatibility
  • Affordable pricing
  • Easy setup
  • Email campaign automation

Cons

  • Limited CRM features compared to standalone CRM systems
  • Reliance on WordPress platform
  • No monthly payment option

Why We Love It

FluentCRM is a game-changer for businesses that rely on WordPress for their online presence. Its seamless integration with WordPress and compatibility with a multitude of plugins makes it a one-stop solution for marketing automation and CRM. It caters specifically to the needs of B2B marketers, offering features like email campaigns, customer segmentation, and automation funnels that are crucial for effective marketing in the B2B sphere.

Free plan available, premium plans starting at $129/year

FluentCRM is a unique marketing automation solution specifically designed for WordPress. It integrates seamlessly with over 45 e-commerce, lead generation, membership, and LMS plugins, effectively addressing the industry's need for a unified and efficient CRM system. It's a perfect fit for those wanting to boost their B2B marketing efforts using a platform that integrates with their existing WordPress site.

6
Expert Score
7.6 / 10
493
169
DYNAMIC AUTOMATION
6
Click | Marketing Automation Tools
7.6

Click | Marketing Automation Tools

Click | Marketing Automation Tools
View Website
Custom pricing based on business needs and usage
DYNAMIC AUTOMATION

Why We Love It

Click is a unique tool in the marketing automation space due to its native integration with Microsoft Dynamics CRM. This makes it a valuable tool for businesses that are heavily invested in the Microsoft ecosystem. Its advanced automation capabilities, combined with detailed analytics, allow businesses to better understand their marketing efforts and make data-driven decisions. The software is aimed at enhancing growth and improving marketing efficiency.

Pros

  • Native integration with Microsoft Dynamics CRM
  • Advanced marketing automation capabilities
  • Comprehensive reporting and analytics

Cons

  • May require technical expertise for setup
  • Pricing is not transparent
  • Limited to Dynamics CRM users

Custom pricing based on business needs and usage

Click is a powerful marketing automation platform built specifically for businesses using Microsoft Dynamics CRM. It provides exclusive native integration, allowing seamless data transfer and streamlined marketing campaigns. This tool is particularly beneficial for businesses seeking to automate their marketing processes while fully integrating with their existing CRM system.

Pros

  • Native integration with Microsoft Dynamics CRM
  • Advanced marketing automation capabilities
  • Comprehensive reporting and analytics

Cons

  • May require technical expertise for setup
  • Pricing is not transparent
  • Limited to Dynamics CRM users
DYNAMIC AUTOMATION

Why We Love It

Click is a unique tool in the marketing automation space due to its native integration with Microsoft Dynamics CRM. This makes it a valuable tool for businesses that are heavily invested in the Microsoft ecosystem. Its advanced automation capabilities, combined with detailed analytics, allow businesses to better understand their marketing efforts and make data-driven decisions. The software is aimed at enhancing growth and improving marketing efficiency.

Pros

  • Native integration with Microsoft Dynamics CRM
  • Advanced marketing automation capabilities
  • Comprehensive reporting and analytics

Cons

  • May require technical expertise for setup
  • Pricing is not transparent
  • Limited to Dynamics CRM users

Why We Love It

Click is a unique tool in the marketing automation space due to its native integration with Microsoft Dynamics CRM. This makes it a valuable tool for businesses that are heavily invested in the Microsoft ecosystem. Its advanced automation capabilities, combined with detailed analytics, allow businesses to better understand their marketing efforts and make data-driven decisions. The software is aimed at enhancing growth and improving marketing efficiency.

Custom pricing based on business needs and usage

Click is a powerful marketing automation platform built specifically for businesses using Microsoft Dynamics CRM. It provides exclusive native integration, allowing seamless data transfer and streamlined marketing campaigns. This tool is particularly beneficial for businesses seeking to automate their marketing processes while fully integrating with their existing CRM system.

7
Expert Score
7.3 / 10
536
153
7
AgileCRM Marketing Automation
7.3

AgileCRM Marketing Automation

AgileCRM Marketing Automation
View Website
Free plan available, Paid plans starting at $8.99/month

Why We Love It

AgileCRM is a game changer for B2B marketing professionals. It integrates marketing automation with CRM, creating a unified platform for managing and tracking customer interactions. This not only simplifies the work process but also provides valuable insights into customer behavior. Moreover, its affordable pricing makes it accessible for businesses of all sizes. It's a comprehensive solution that addresses the specific needs of this industry.

Pros

  • Powerful marketing automation tools
  • Seamless CRM integration
  • Campaign tracking
  • Data Management
  • Affordable pricing

Cons

  • Basic plan limitations
  • Requires technical know-how
  • Can be overwhelming for beginners

Free plan available, Paid plans starting at $8.99/month

AgileCRM combines robust marketing automation capabilities with a customer relationship management system, specifically tailored for B2B marketing professionals. It simplifies and streamlines processes, improves data management, and enables better tracking of customer interactions, addressing the unique needs of this industry.

Pros

  • Powerful marketing automation tools
  • Seamless CRM integration
  • Campaign tracking
  • Data Management
  • Affordable pricing

Cons

  • Basic plan limitations
  • Requires technical know-how
  • Can be overwhelming for beginners

Why We Love It

AgileCRM is a game changer for B2B marketing professionals. It integrates marketing automation with CRM, creating a unified platform for managing and tracking customer interactions. This not only simplifies the work process but also provides valuable insights into customer behavior. Moreover, its affordable pricing makes it accessible for businesses of all sizes. It's a comprehensive solution that addresses the specific needs of this industry.

Pros

  • Powerful marketing automation tools
  • Seamless CRM integration
  • Campaign tracking
  • Data Management
  • Affordable pricing

Cons

  • Basic plan limitations
  • Requires technical know-how
  • Can be overwhelming for beginners

Why We Love It

AgileCRM is a game changer for B2B marketing professionals. It integrates marketing automation with CRM, creating a unified platform for managing and tracking customer interactions. This not only simplifies the work process but also provides valuable insights into customer behavior. Moreover, its affordable pricing makes it accessible for businesses of all sizes. It's a comprehensive solution that addresses the specific needs of this industry.

Free plan available, Paid plans starting at $8.99/month

AgileCRM combines robust marketing automation capabilities with a customer relationship management system, specifically tailored for B2B marketing professionals. It simplifies and streamlines processes, improves data management, and enables better tracking of customer interactions, addressing the unique needs of this industry.

8
Expert Score
7.2 / 10
476
152
COMPREHENSIVE ANALYTICS
SEAMLESS INTEGRATION
8
Ontraport CRM
7.2

Ontraport CRM

Ontraport CRM
View Website
Starting at $79/month, custom enterprise pricing available
COMPREHENSIVE ANALYTICS
SEAMLESS INTEGRATION

Why We Love It

Ontraport is a game-changer for mid-sized businesses looking to streamline their processes and scale. Its unified platform eliminates the silos often present in businesses, creating a seamless flow of data across marketing, sales, and support. The extensive automation features save time and reduce manual work, while the robust CRM integration helps businesses manage customer relationships more effectively. Ontraport's analytics and reporting tools provide valuable insights to help businesses make data-driven decisions.

Pros

  • Unified marketing, sales, and support platform
  • Scalable for mid-sized businesses
  • In-depth analytics and reporting
  • Extensive automation features
  • Robust CRM integration

Cons

  • May be complex for beginners
  • No free plan
  • Limited third-party integrations

Starting at $79/month, custom enterprise pricing available

Ontraport is an enterprise-level CRM that integrates marketing, sales, and support in one platform, specifically designed for mid-sized businesses. It offers a comprehensive solution to automate marketing tactics, manage customer relationships, and support sales processes, eliminating the need for multiple, disjointed systems.

Pros

  • Unified marketing, sales, and support platform
  • Scalable for mid-sized businesses
  • In-depth analytics and reporting
  • Extensive automation features
  • Robust CRM integration

Cons

  • May be complex for beginners
  • No free plan
  • Limited third-party integrations
COMPREHENSIVE ANALYTICS
SEAMLESS INTEGRATION

Why We Love It

Ontraport is a game-changer for mid-sized businesses looking to streamline their processes and scale. Its unified platform eliminates the silos often present in businesses, creating a seamless flow of data across marketing, sales, and support. The extensive automation features save time and reduce manual work, while the robust CRM integration helps businesses manage customer relationships more effectively. Ontraport's analytics and reporting tools provide valuable insights to help businesses make data-driven decisions.

Pros

  • Unified marketing, sales, and support platform
  • Scalable for mid-sized businesses
  • In-depth analytics and reporting
  • Extensive automation features
  • Robust CRM integration

Cons

  • May be complex for beginners
  • No free plan
  • Limited third-party integrations

Why We Love It

Ontraport is a game-changer for mid-sized businesses looking to streamline their processes and scale. Its unified platform eliminates the silos often present in businesses, creating a seamless flow of data across marketing, sales, and support. The extensive automation features save time and reduce manual work, while the robust CRM integration helps businesses manage customer relationships more effectively. Ontraport's analytics and reporting tools provide valuable insights to help businesses make data-driven decisions.

Starting at $79/month, custom enterprise pricing available

Ontraport is an enterprise-level CRM that integrates marketing, sales, and support in one platform, specifically designed for mid-sized businesses. It offers a comprehensive solution to automate marketing tactics, manage customer relationships, and support sales processes, eliminating the need for multiple, disjointed systems.

9
Expert Score
7.0 / 10
634
103
B2B SPECIALIST
ENTERPRISE READY
9
Keap CRM & Automation
7.0

Keap CRM & Automation

Keap CRM & Automation
View Website
Starting at $40/month, free 14-day trial available, custom enterprise pricing available
B2B SPECIALIST
ENTERPRISE READY

Why We Love It

Keap is an industry-favorite due to its focus on small businesses. It understands the unique challenges in this sector and provides a comprehensive solution to mitigate them. From advanced CRM capabilities to robust marketing automation, it offers tools that help small businesses thrive. Moreover, it's user-friendly and requires minimal technical know-how, making it a practical solution for small businesses with limited tech resources.

Pros

  • Tailored for small businesses
  • Robust automation
  • Integrated CRM
  • Easy-to-use interface
  • Comprehensive customer support

Cons

  • May be overkill for very small businesses
  • Limited customization options
  • Reporting features can be improved

Starting at $40/month, free 14-day trial available, custom enterprise pricing available

Keap is a dedicated CRM and automation platform designed to address the unique needs of small businesses. It simplifies task management, client follow-ups, and marketing automation, enabling businesses to grow without the typical chaos. Its industry-specific features streamline operations, saving time and enhancing business efficiency.

Pros

  • Tailored for small businesses
  • Robust automation
  • Integrated CRM
  • Easy-to-use interface
  • Comprehensive customer support

Cons

  • May be overkill for very small businesses
  • Limited customization options
  • Reporting features can be improved
B2B SPECIALIST
ENTERPRISE READY

Why We Love It

Keap is an industry-favorite due to its focus on small businesses. It understands the unique challenges in this sector and provides a comprehensive solution to mitigate them. From advanced CRM capabilities to robust marketing automation, it offers tools that help small businesses thrive. Moreover, it's user-friendly and requires minimal technical know-how, making it a practical solution for small businesses with limited tech resources.

Pros

  • Tailored for small businesses
  • Robust automation
  • Integrated CRM
  • Easy-to-use interface
  • Comprehensive customer support

Cons

  • May be overkill for very small businesses
  • Limited customization options
  • Reporting features can be improved

Why We Love It

Keap is an industry-favorite due to its focus on small businesses. It understands the unique challenges in this sector and provides a comprehensive solution to mitigate them. From advanced CRM capabilities to robust marketing automation, it offers tools that help small businesses thrive. Moreover, it's user-friendly and requires minimal technical know-how, making it a practical solution for small businesses with limited tech resources.

Starting at $40/month, free 14-day trial available, custom enterprise pricing available

Keap is a dedicated CRM and automation platform designed to address the unique needs of small businesses. It simplifies task management, client follow-ups, and marketing automation, enabling businesses to grow without the typical chaos. Its industry-specific features streamline operations, saving time and enhancing business efficiency.

10
Expert Score
6.7 / 10
710
151
BEHAVIORAL INSIGHTS
10
SharpSpring Marketing & CRM
6.7

SharpSpring Marketing & CRM

SharpSpring Marketing & CRM
View Website
Pricing plans starting at $550/month, Enterprise pricing available
BEHAVIORAL INSIGHTS

Why We Love It

SharpSpring stands out in the B2B marketing automation industry due to its robust, integrated CRM. This platform doesn’t just automate marketing tasks; it uses behavioral data to personalize interactions, enhancing the customer journey and helping businesses close deals more efficiently. It's the perfect blend of marketing automation and CRM, making it a one-stop solution for B2B marketers.

Pros

  • Comprehensive marketing automation
  • Integrated CRM
  • Behavioral-based email automation
  • Dynamic form builder
  • Robust analytics

Cons

  • Steep learning curve
  • Limited third-party integrations
  • Higher price point

Pricing plans starting at $550/month, Enterprise pricing available

SharpSpring is a potent marketing automation and CRM solution tailored for B2B marketing professionals. It uses behavioral data to provide a personalized customer experience, making it an ideal tool for businesses looking to enhance customer interaction and secure business deals swiftly. It's unique in its ability to integrate marketing automation and CRM in one platform.

Pros

  • Comprehensive marketing automation
  • Integrated CRM
  • Behavioral-based email automation
  • Dynamic form builder
  • Robust analytics

Cons

  • Steep learning curve
  • Limited third-party integrations
  • Higher price point
BEHAVIORAL INSIGHTS

Why We Love It

SharpSpring stands out in the B2B marketing automation industry due to its robust, integrated CRM. This platform doesn’t just automate marketing tasks; it uses behavioral data to personalize interactions, enhancing the customer journey and helping businesses close deals more efficiently. It's the perfect blend of marketing automation and CRM, making it a one-stop solution for B2B marketers.

Pros

  • Comprehensive marketing automation
  • Integrated CRM
  • Behavioral-based email automation
  • Dynamic form builder
  • Robust analytics

Cons

  • Steep learning curve
  • Limited third-party integrations
  • Higher price point

Why We Love It

SharpSpring stands out in the B2B marketing automation industry due to its robust, integrated CRM. This platform doesn’t just automate marketing tasks; it uses behavioral data to personalize interactions, enhancing the customer journey and helping businesses close deals more efficiently. It's the perfect blend of marketing automation and CRM, making it a one-stop solution for B2B marketers.

Pricing plans starting at $550/month, Enterprise pricing available

SharpSpring is a potent marketing automation and CRM solution tailored for B2B marketing professionals. It uses behavioral data to provide a personalized customer experience, making it an ideal tool for businesses looking to enhance customer interaction and secure business deals swiftly. It's unique in its ability to integrate marketing automation and CRM in one platform.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Act-On Marketing Automation
 No No Contact for trial Yes Yes Yes Not specified Salesforce, Microsoft Dynamics, SugarCRM Yes Enterprise pricing
2Klaviyo: AI Email Marketing & CRM
 No Yes Not specified Yes Yes Email/Ticket only Not specified Shopify, WooCommerce, Magento Not specified $20/month
3Act! CRM & Marketing
 Yes No Yes - 14 days Yes Yes Email/Ticket only Not specified Outlook, QuickBooks, Zapier No $25/month
4ActiveCampaign Marketing Automation
 Yes No Yes - 14 days Yes Yes Yes SOC 2 Shopify, WordPress, Salesforce Yes $9/month
5FluentCRM: WordPress Marketing Automation
 No Yes Not specified No No Email/Ticket only Not specified WooCommerce, LearnDash, LifterLMS No $129/year
6Click | Marketing Automation Tools
 No No Contact for trial No Enterprise API only Yes Not specified Microsoft Dynamics CRM, LinkedIn, Eventbrite Enterprise plans only Custom pricing
7AgileCRM Marketing Automation
 Yes Yes Yes - 14 days Yes Yes Yes Not specified Google Workspace, MailChimp, Shopify Yes $8.99/month
8Ontraport CRM
 Yes No Yes - 14 days Yes Yes Yes Not specified WordPress, Zapier, WooCommerce Yes $79/month
9Keap CRM & Automation
 Yes No Yes - 14 days Yes Yes Yes Not specified QuickBooks, Zapier, Gmail Not specified $40/month
10SharpSpring Marketing & CRM
 No No Yes - 14 days Yes Yes Yes Not specified Salesforce, Google Ads, Facebook Ads Not specified $550/month
1

Act-On Marketing Automation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Microsoft Dynamics, SugarCRM
Supports SSO
Yes
Starting Price
Enterprise pricing
2

Klaviyo: AI Email Marketing & CRM

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Not specified
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, Magento
Supports SSO
Not specified
Starting Price
$20/month
3

Act! CRM & Marketing

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Outlook, QuickBooks, Zapier
Supports SSO
No
Starting Price
$25/month
4

ActiveCampaign Marketing Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, WordPress, Salesforce
Supports SSO
Yes
Starting Price
$9/month
5

FluentCRM: WordPress Marketing Automation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Not specified
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
WooCommerce, LearnDash, LifterLMS
Supports SSO
No
Starting Price
$129/year
6

Click | Marketing Automation Tools

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Microsoft Dynamics CRM, LinkedIn, Eventbrite
Supports SSO
Enterprise plans only
Starting Price
Custom pricing
7

AgileCRM Marketing Automation

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Workspace, MailChimp, Shopify
Supports SSO
Yes
Starting Price
$8.99/month
8

Ontraport CRM

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
WordPress, Zapier, WooCommerce
Supports SSO
Yes
Starting Price
$79/month
9

Keap CRM & Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
QuickBooks, Zapier, Gmail
Supports SSO
Not specified
Starting Price
$40/month
10

SharpSpring Marketing & CRM

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Google Ads, Facebook Ads
Supports SSO
Not specified
Starting Price
$550/month

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The selection and ranking of marketing automation platforms with CRM integration were based on a comprehensive evaluation of key factors such as specifications, features, customer reviews, and ratings. Important considerations in this category included the depth of CRM integration, automation capabilities, user interface design, and overall value for businesses. The research methodology focused on analyzing product specifications, aggregating customer feedback from various sources, and reviewing ratings to assess user satisfaction. This data-driven approach allowed for a thorough comparison of the ten products assessed, ensuring a well-rounded perspective on their performance and suitability for different marketing needs.

Verification

  • Products evaluated through comprehensive research and analysis of user feedback and industry standards.
  • Rankings based on in-depth analysis of features, integrations, and customer satisfaction ratings.
  • Selection criteria focus on automation capabilities, CRM integration effectiveness, and user experience insights.

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Frequently Asked Questions About Marketing Automation Platforms with CRM Integration

What makes a marketing automation platforms with crm integration the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your marketing automation platforms with crm integration recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of marketing automation platforms with crm integration?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means