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B2B Marketing Automation Tools with Attribution
Albert Richer

When evaluating the best B2B marketing automation tools with attribution capabilities, research indicates that features such as multi-channel tracking and integration with CRM systems are essential for effective performance. Customer review analysis shows common patterns; for instance, HubSpot often garners praise for its user-friendly interface and comprehensive analytics, making it a favorite among marketers. When evaluating the best B2B marketing automation tools with attribution capabilities, research indicates that features such as multi-channel tracking and integration with CRM systems are essential for effective performance.

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1
Expert Score
9.8 / 10
510
94
CUSTOMIZABLE JOURNEYS
B2B FOCUSED
CUSTOMIZABLE JOURNEYS

Dreamdata B2B Attribution

Dreamdata B2B Attribution
View Website
Enterprise pricing available
CUSTOMIZABLE JOURNEYS
B2B FOCUSED
CUSTOMIZABLE JOURNEYS

Why We Love It

Dreamdata's B2B Attribution tool is a game-changer for B2B businesses looking to optimize their marketing efforts. Its comprehensive B2B attribution models provide detailed insights into the customer journey, helping businesses understand where their marketing is working and where it needs improvement. The ability to integrate with existing systems and the depth of data provided make it a valuable tool for any B2B business serious about data-driven marketing.

Pros

  • Comprehensive B2B attribution models
  • In-depth customer journey tracking
  • Optimized marketing strategies
  • Easy integration with existing systems

Cons

  • May be complex for beginners
  • Requires an established marketing data
  • Enterprise pricing may be high for small businesses

Enterprise pricing available

Dreamdata's B2B Attribution is a powerful marketing automation tool designed specifically for B2B businesses. It provides a comprehensive solution for tracking and analyzing marketing efforts, enabling businesses to understand the customer journey better and optimize their marketing strategies. The software incorporates various B2B attribution models including first-touch, last-touch, linear multi-touch, time-decay, and data-driven models to assign credit accurately.

Pros

  • Comprehensive B2B attribution models
  • In-depth customer journey tracking
  • Optimized marketing strategies
  • Easy integration with existing systems

Cons

  • May be complex for beginners
  • Requires an established marketing data
  • Enterprise pricing may be high for small businesses
CUSTOMIZABLE JOURNEYS
B2B FOCUSED
CUSTOMIZABLE JOURNEYS

Why We Love It

Dreamdata's B2B Attribution tool is a game-changer for B2B businesses looking to optimize their marketing efforts. Its comprehensive B2B attribution models provide detailed insights into the customer journey, helping businesses understand where their marketing is working and where it needs improvement. The ability to integrate with existing systems and the depth of data provided make it a valuable tool for any B2B business serious about data-driven marketing.

Pros

  • Comprehensive B2B attribution models
  • In-depth customer journey tracking
  • Optimized marketing strategies
  • Easy integration with existing systems

Cons

  • May be complex for beginners
  • Requires an established marketing data
  • Enterprise pricing may be high for small businesses

Why We Love It

Dreamdata's B2B Attribution tool is a game-changer for B2B businesses looking to optimize their marketing efforts. Its comprehensive B2B attribution models provide detailed insights into the customer journey, helping businesses understand where their marketing is working and where it needs improvement. The ability to integrate with existing systems and the depth of data provided make it a valuable tool for any B2B business serious about data-driven marketing.

Enterprise pricing available

Dreamdata's B2B Attribution is a powerful marketing automation tool designed specifically for B2B businesses. It provides a comprehensive solution for tracking and analyzing marketing efforts, enabling businesses to understand the customer journey better and optimize their marketing strategies. The software incorporates various B2B attribution models including first-touch, last-touch, linear multi-touch, time-decay, and data-driven models to assign credit accurately.

2
Expert Score
9.5 / 10
379
29
INSIGHTFUL ANALYTICS
REVENUE IMPACT
INSIGHTFUL ANALYTICS
REVENUE IMPACT
B2B FOCUSED

Marketo Measure

View Website
Enterprise pricing available
INSIGHTFUL ANALYTICS
REVENUE IMPACT
INSIGHTFUL ANALYTICS
REVENUE IMPACT
B2B FOCUSED

Why We Love It

Marketo Measure is a powerful tool for B2B marketers looking to gain a deeper understanding of the impact of their marketing efforts. Its in-depth analytics and attribution capabilities provide a detailed picture of campaign performance, allowing marketers to make data-driven decisions and optimize for the best results. Its integration with Adobe Experience Cloud means users can leverage a robust suite of marketing tools, making it a comprehensive solution for marketing automation and analysis.

Pros

  • Detailed marketing attribution
  • Impact on sales pipeline
  • ROI measurement
  • Integrates with Adobe Experience Cloud
  • Tailored for B2B marketers

Cons

  • Steep learning curve
  • Limited customization
  • Pricing may be high for smaller businesses

Enterprise pricing available

Marketo Measure is an industry-leading B2B marketing attribution tool, specifically designed to cater to the needs of marketers in the B2B sector. It offers deep insights into campaign, content, and channel performance, providing clear metrics on pipeline impact, revenue generation, and return on investment. This allows marketers to optimize their strategies based on data-driven findings.

Pros

  • Detailed marketing attribution
  • Impact on sales pipeline
  • ROI measurement
  • Integrates with Adobe Experience Cloud
  • Tailored for B2B marketers

Cons

  • Steep learning curve
  • Limited customization
  • Pricing may be high for smaller businesses
INSIGHTFUL ANALYTICS
REVENUE IMPACT
INSIGHTFUL ANALYTICS
REVENUE IMPACT
B2B FOCUSED

Why We Love It

Marketo Measure is a powerful tool for B2B marketers looking to gain a deeper understanding of the impact of their marketing efforts. Its in-depth analytics and attribution capabilities provide a detailed picture of campaign performance, allowing marketers to make data-driven decisions and optimize for the best results. Its integration with Adobe Experience Cloud means users can leverage a robust suite of marketing tools, making it a comprehensive solution for marketing automation and analysis.

Pros

  • Detailed marketing attribution
  • Impact on sales pipeline
  • ROI measurement
  • Integrates with Adobe Experience Cloud
  • Tailored for B2B marketers

Cons

  • Steep learning curve
  • Limited customization
  • Pricing may be high for smaller businesses

Why We Love It

Marketo Measure is a powerful tool for B2B marketers looking to gain a deeper understanding of the impact of their marketing efforts. Its in-depth analytics and attribution capabilities provide a detailed picture of campaign performance, allowing marketers to make data-driven decisions and optimize for the best results. Its integration with Adobe Experience Cloud means users can leverage a robust suite of marketing tools, making it a comprehensive solution for marketing automation and analysis.

Enterprise pricing available

Marketo Measure is an industry-leading B2B marketing attribution tool, specifically designed to cater to the needs of marketers in the B2B sector. It offers deep insights into campaign, content, and channel performance, providing clear metrics on pipeline impact, revenue generation, and return on investment. This allows marketers to optimize their strategies based on data-driven findings.

3
Expert Score
9.2 / 10
678
53
MULTI-TOUCH ATTRIBUTION
PIPELINE ENHANCER
MULTI-TOUCH ATTRIBUTION
PIPELINE ENHANCER

Why We Love It

Salesforce B2B Marketing Automation is a game-changer for industry professionals looking for an effective way to measure their strategies' success. It stands out in the industry because of its Einstein Attribution model, providing a detailed analysis of various marketing aspects. This feature allows professionals to identify successful strategies and areas for improvement, ensuring that their marketing efforts are never wasted. With its robust integration capabilities, it provides a seamless experience, making it a favorite among industry professionals.

Pros

  • Detailed attribution analysis
  • Customizable to business needs
  • Robust integration capabilities
  • Advanced analytics
  • 24/7 support

Cons

  • Can be complex for beginners
  • Pricing might be high for small businesses

Enterprise pricing available

Salesforce's B2B Marketing Automation is a leading solution for businesses seeking to enhance their marketing strategies, with particular emphasis on attribution. Its Einstein Attribution feature enables detailed assessment of channels, events, and sales activities' impact on your pipeline, providing vital insights for strategy improvement. It's specifically tailored to meet the unique needs of B2B businesses, ensuring effective marketing efforts and increased ROI.

Pros

  • Detailed attribution analysis
  • Customizable to business needs
  • Robust integration capabilities
  • Advanced analytics
  • 24/7 support

Cons

  • Can be complex for beginners
  • Pricing might be high for small businesses
MULTI-TOUCH ATTRIBUTION
PIPELINE ENHANCER

Why We Love It

Salesforce B2B Marketing Automation is a game-changer for industry professionals looking for an effective way to measure their strategies' success. It stands out in the industry because of its Einstein Attribution model, providing a detailed analysis of various marketing aspects. This feature allows professionals to identify successful strategies and areas for improvement, ensuring that their marketing efforts are never wasted. With its robust integration capabilities, it provides a seamless experience, making it a favorite among industry professionals.

Pros

  • Detailed attribution analysis
  • Customizable to business needs
  • Robust integration capabilities
  • Advanced analytics
  • 24/7 support

Cons

  • Can be complex for beginners
  • Pricing might be high for small businesses

Why We Love It

Salesforce B2B Marketing Automation is a game-changer for industry professionals looking for an effective way to measure their strategies' success. It stands out in the industry because of its Einstein Attribution model, providing a detailed analysis of various marketing aspects. This feature allows professionals to identify successful strategies and areas for improvement, ensuring that their marketing efforts are never wasted. With its robust integration capabilities, it provides a seamless experience, making it a favorite among industry professionals.

Enterprise pricing available

Salesforce's B2B Marketing Automation is a leading solution for businesses seeking to enhance their marketing strategies, with particular emphasis on attribution. Its Einstein Attribution feature enables detailed assessment of channels, events, and sales activities' impact on your pipeline, providing vital insights for strategy improvement. It's specifically tailored to meet the unique needs of B2B businesses, ensuring effective marketing efforts and increased ROI.

4
Expert Score
8.8 / 10
715
162
ROI MAXIMIZER
INTEGRATION READY

Mautic: Open Source Marketing Automation

Mautic: Open Source Marketing Automation
View Website
Free plan available, enterprise pricing on request
ROI MAXIMIZER
INTEGRATION READY

Why We Love It

Mautic offers an affordable and open-source automation solution, ideal for B2B marketers who need to manage and track their marketing efforts efficiently. Its robust attribution tools allow professionals to measure their marketing impact accurately, thus driving strategic decision-making. Being open-source, it provides flexibility for customization, catering specifically to unique business needs. Additionally, the community-driven updates keep it in line with modern marketing trends.

Pros

  • Open-source and customizable
  • Cost-effective email marketing and lead management
  • Robust attribution tools
  • Community-driven updates and improvements
  • Integrates with numerous CRM platforms

Cons

  • May require technical expertise for customization
  • Not as user-friendly as some alternatives
  • Support might not be as comprehensive as paid platforms

Free plan available, enterprise pricing on request

Mautic is tailored for B2B marketers who require an open-source and customizable marketing automation platform. It addresses their needs for cost-effective email marketing and lead management solutions, along with robust attribution features to track and optimize their marketing efforts.

Pros

  • Open-source and customizable
  • Cost-effective email marketing and lead management
  • Robust attribution tools
  • Community-driven updates and improvements
  • Integrates with numerous CRM platforms

Cons

  • May require technical expertise for customization
  • Not as user-friendly as some alternatives
  • Support might not be as comprehensive as paid platforms
ROI MAXIMIZER
INTEGRATION READY

Why We Love It

Mautic offers an affordable and open-source automation solution, ideal for B2B marketers who need to manage and track their marketing efforts efficiently. Its robust attribution tools allow professionals to measure their marketing impact accurately, thus driving strategic decision-making. Being open-source, it provides flexibility for customization, catering specifically to unique business needs. Additionally, the community-driven updates keep it in line with modern marketing trends.

Pros

  • Open-source and customizable
  • Cost-effective email marketing and lead management
  • Robust attribution tools
  • Community-driven updates and improvements
  • Integrates with numerous CRM platforms

Cons

  • May require technical expertise for customization
  • Not as user-friendly as some alternatives
  • Support might not be as comprehensive as paid platforms

Why We Love It

Mautic offers an affordable and open-source automation solution, ideal for B2B marketers who need to manage and track their marketing efforts efficiently. Its robust attribution tools allow professionals to measure their marketing impact accurately, thus driving strategic decision-making. Being open-source, it provides flexibility for customization, catering specifically to unique business needs. Additionally, the community-driven updates keep it in line with modern marketing trends.

Free plan available, enterprise pricing on request

Mautic is tailored for B2B marketers who require an open-source and customizable marketing automation platform. It addresses their needs for cost-effective email marketing and lead management solutions, along with robust attribution features to track and optimize their marketing efforts.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Salesforce B2B Marketing Automation
Yes No Contact for trial Yes Yes Yes Both Slack, Google Workspace, HubSpot Yes Contact for pricing
2Mautic: Open Source Marketing Automation
No Yes N/A Yes Yes No Not specified Salesforce, HubSpot, Pipedrive No Free
3Dreamdata B2B Attribution
No No Contact for trial Yes Yes Yes Not specified Salesforce, HubSpot, Google Analytics Yes Contact for pricing
4Marketo Measure
No No Contact for trial Yes Enterprise API only Email/Ticket only SOC 2 Adobe Experience Cloud, Salesforce, Microsoft Dynamics Yes Contact for pricing
1

Salesforce B2B Marketing Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Google Workspace, HubSpot
Supports SSO
Yes
Starting Price
Contact for pricing
2

Mautic: Open Source Marketing Automation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, HubSpot, Pipedrive
Supports SSO
No
Starting Price
Free
3

Dreamdata B2B Attribution

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, HubSpot, Google Analytics
Supports SSO
Yes
Starting Price
Contact for pricing
4

Marketo Measure

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Adobe Experience Cloud, Salesforce, Microsoft Dynamics
Supports SSO
Yes
Starting Price
Contact for pricing

Similar Categories

How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for B2B marketing automation tools with attribution focuses on a comprehensive evaluation of key factors such as product specifications, feature sets, customer reviews, and overall ratings. Important considerations in this category include the effectiveness of attribution models, integration capabilities with existing systems, user interface design, and customer support options. The research methodology emphasizes a comparative analysis of these elements, drawing on data from user feedback and expert reviews, alongside an evaluation of the price-to-value ratio to ensure that selected products meet the diverse needs of businesses looking for robust marketing automation solutions. Rankings were determined by analyzing the aggregated data from these sources to provide a clear and objective overview of the best options available.

Verification

  • Products evaluated through comprehensive research and analysis of market trends and user needs.
  • Selection criteria focus on key features such as user interface, integration capabilities, and customer support.
  • Comparison methodology analyzes customer feedback and expert reviews to ensure unbiased recommendations.

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Frequently Asked Questions About B2B Marketing Automation Tools with Attribution

What makes a b2b marketing automation tools with attribution the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your b2b marketing automation tools with attribution recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of b2b marketing automation tools with attribution?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means