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2025's Best Account Based Marketing Automation Platforms - Data-Driven Recommendations

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

For a wider look at related tools, visit our full B2B Marketing Automation Platforms category.

Account Based Marketing Automation Platforms
Albert Richer

Navigating the Best Account Based Marketing Automation Platforms—What Data Says Matters Most When it comes to choosing the right Account Based Marketing (ABM) automation platform, market research shows that not all features are created equal. For example, studies indicate that companies using platforms with robust analytics capabilities, like HubSpot and Demandbase, tend to achieve higher engagement rates. Navigating the Best Account Based Marketing Automation Platforms—What Data Says Matters Most When it comes to choosing the right Account Based Marketing (ABM) automation platform, market research shows that not all features are created equal.

Similar Categories
1
Expert Score
9.8 / 10
479
145
AI-DRIVEN INSIGHTS
DETAILED ANALYTICS
1
Demandbase ABM Platform
9.8

Demandbase ABM Platform

Demandbase ABM Platform
View Website
Enterprise pricing available
AI-DRIVEN INSIGHTS
DETAILED ANALYTICS

Why We Love It

Demandbase stands out in the B2B industry for its deep focus on Account-Based Marketing, making it a potent tool for businesses looking to target and engage high-value accounts. Its AI-powered insights and automation, along with its comprehensive analytics, make it a game-changer in driving marketing success. It provides a unified view of target accounts, enabling teams to execute coherent and effective strategies across all marketing channels.

Pros

  • AI-powered insights
  • Agent-led automation
  • Pipeline management
  • Detailed analytics
  • Ease of use

Cons

  • Lack of built-in CRM
  • May require initial training
  • Higher price point

Enterprise pricing available

Demandbase's Account-Based Marketing (ABM) software offers a powerful solution for B2B sales and marketing, providing AI-powered insights, automation, and pipeline management. It directly addresses the industry's need for precise targeting, personalised marketing, and streamlining of sales processes.

Pros

  • AI-powered insights
  • Agent-led automation
  • Pipeline management
  • Detailed analytics
  • Ease of use

Cons

  • Lack of built-in CRM
  • May require initial training
  • Higher price point
AI-DRIVEN INSIGHTS
DETAILED ANALYTICS

Why We Love It

Demandbase stands out in the B2B industry for its deep focus on Account-Based Marketing, making it a potent tool for businesses looking to target and engage high-value accounts. Its AI-powered insights and automation, along with its comprehensive analytics, make it a game-changer in driving marketing success. It provides a unified view of target accounts, enabling teams to execute coherent and effective strategies across all marketing channels.

Pros

  • AI-powered insights
  • Agent-led automation
  • Pipeline management
  • Detailed analytics
  • Ease of use

Cons

  • Lack of built-in CRM
  • May require initial training
  • Higher price point

Why We Love It

Demandbase stands out in the B2B industry for its deep focus on Account-Based Marketing, making it a potent tool for businesses looking to target and engage high-value accounts. Its AI-powered insights and automation, along with its comprehensive analytics, make it a game-changer in driving marketing success. It provides a unified view of target accounts, enabling teams to execute coherent and effective strategies across all marketing channels.

Enterprise pricing available

Demandbase's Account-Based Marketing (ABM) software offers a powerful solution for B2B sales and marketing, providing AI-powered insights, automation, and pipeline management. It directly addresses the industry's need for precise targeting, personalised marketing, and streamlining of sales processes.

2
Expert Score
9.5 / 10
599
36
SEAMLESS INTEGRATIONS
HIGH ROI POTENTIAL
2
Salesforce Account-Based Marketing
9.5

Salesforce Account-Based Marketing

Salesforce Account-Based Marketing
View Website
Enterprise pricing available
SEAMLESS INTEGRATIONS
HIGH ROI POTENTIAL

Why We Love It

Salesforce's ABM stands out due to its exceptional ability to customize marketing efforts, enabling businesses to focus on key accounts effectively. The software's seamless integration and robust automation tools simplify the marketing process, saving valuable time and resources. Moreover, being a product of Salesforce, it comes with a reputation of reliability and industry leadership, making it a trusted choice among industry professionals.

Pros

  • Customized customer targeting
  • Seamless integration
  • Robust automation tools
  • Trusted by industry leaders

Cons

  • Requires knowledge of Salesforce ecosystem
  • Pricing may be high for small businesses

Enterprise pricing available

Salesforce's Account-Based Marketing (ABM) solution optimally caters to the unique needs of businesses by allowing them to target key customers with a customized approach, facilitating an effortless journey through the sales process. Its ABM tools integrate seamlessly with existing systems, making it a preferred choice in the B2B Marketing Automation Platforms category.

Pros

  • Customized customer targeting
  • Seamless integration
  • Robust automation tools
  • Trusted by industry leaders

Cons

  • Requires knowledge of Salesforce ecosystem
  • Pricing may be high for small businesses
SEAMLESS INTEGRATIONS
HIGH ROI POTENTIAL

Why We Love It

Salesforce's ABM stands out due to its exceptional ability to customize marketing efforts, enabling businesses to focus on key accounts effectively. The software's seamless integration and robust automation tools simplify the marketing process, saving valuable time and resources. Moreover, being a product of Salesforce, it comes with a reputation of reliability and industry leadership, making it a trusted choice among industry professionals.

Pros

  • Customized customer targeting
  • Seamless integration
  • Robust automation tools
  • Trusted by industry leaders

Cons

  • Requires knowledge of Salesforce ecosystem
  • Pricing may be high for small businesses

Why We Love It

Salesforce's ABM stands out due to its exceptional ability to customize marketing efforts, enabling businesses to focus on key accounts effectively. The software's seamless integration and robust automation tools simplify the marketing process, saving valuable time and resources. Moreover, being a product of Salesforce, it comes with a reputation of reliability and industry leadership, making it a trusted choice among industry professionals.

Enterprise pricing available

Salesforce's Account-Based Marketing (ABM) solution optimally caters to the unique needs of businesses by allowing them to target key customers with a customized approach, facilitating an effortless journey through the sales process. Its ABM tools integrate seamlessly with existing systems, making it a preferred choice in the B2B Marketing Automation Platforms category.

3
Expert Score
9.3 / 10
552
140
LEAD MANAGEMENT PRO
PREDICTIVE MODELING
3
Madison Logic ABM Platform
9.3

Madison Logic ABM Platform

Madison Logic ABM Platform
View Website
Enterprise pricing available
LEAD MANAGEMENT PRO
PREDICTIVE MODELING

Why We Love It

Madison Logic stands out in the B2B marketing industry due to its focus on account-based marketing, which is crucial for businesses targeting specific high-value accounts. Its powerful analytics and predictive modeling allow marketers to make data-driven decisions, optimizing their campaigns for better lead conversion. The platform's ability to create personalized marketing campaigns aligns perfectly with the trend towards personalization in B2B marketing, making it a go-to tool for industry professionals.

Pros

  • Powerful analytics tools
  • Predictive modeling capabilities
  • Personalized campaign creation
  • Streamlined lead conversion
  • B2B marketing specific features

Cons

  • May be complex for beginners
  • Pricing might be high for small businesses
  • Limited third-party integrations

Enterprise pricing available

Madison Logic is a robust account-based marketing platform designed to help B2B marketers convert leads into opportunities, and opportunities into revenue. It excels in providing in-depth analytics, predictive modeling, and personalized marketing campaigns, making it an ideal solution for professionals in the B2B marketing industry looking to optimize their account-based marketing strategies.

Pros

  • Powerful analytics tools
  • Predictive modeling capabilities
  • Personalized campaign creation
  • Streamlined lead conversion
  • B2B marketing specific features

Cons

  • May be complex for beginners
  • Pricing might be high for small businesses
  • Limited third-party integrations
LEAD MANAGEMENT PRO
PREDICTIVE MODELING

Why We Love It

Madison Logic stands out in the B2B marketing industry due to its focus on account-based marketing, which is crucial for businesses targeting specific high-value accounts. Its powerful analytics and predictive modeling allow marketers to make data-driven decisions, optimizing their campaigns for better lead conversion. The platform's ability to create personalized marketing campaigns aligns perfectly with the trend towards personalization in B2B marketing, making it a go-to tool for industry professionals.

Pros

  • Powerful analytics tools
  • Predictive modeling capabilities
  • Personalized campaign creation
  • Streamlined lead conversion
  • B2B marketing specific features

Cons

  • May be complex for beginners
  • Pricing might be high for small businesses
  • Limited third-party integrations

Why We Love It

Madison Logic stands out in the B2B marketing industry due to its focus on account-based marketing, which is crucial for businesses targeting specific high-value accounts. Its powerful analytics and predictive modeling allow marketers to make data-driven decisions, optimizing their campaigns for better lead conversion. The platform's ability to create personalized marketing campaigns aligns perfectly with the trend towards personalization in B2B marketing, making it a go-to tool for industry professionals.

Enterprise pricing available

Madison Logic is a robust account-based marketing platform designed to help B2B marketers convert leads into opportunities, and opportunities into revenue. It excels in providing in-depth analytics, predictive modeling, and personalized marketing campaigns, making it an ideal solution for professionals in the B2B marketing industry looking to optimize their account-based marketing strategies.

4
Expert Score
9.0 / 10
492
166
SMALL BUSINESS FRIENDLY
PIPELINE MANAGEMENT
4
Pipedrive ABM Software
9.0

Pipedrive ABM Software

Pipedrive ABM Software
View Website
Enterprise pricing available
SMALL BUSINESS FRIENDLY
PIPELINE MANAGEMENT

Why We Love It

Pipedrive's ABM Software stands out for its industry-specific features and powerful targeting capabilities. It's designed to help B2B professionals efficiently identify and engage high-value accounts, making it a game-changer in the realm of account-based marketing. The software's in-depth analytics provide valuable insights, and its seamless integration with other marketing tools ensures a smooth workflow. This all makes Pipedrive's ABM an industry favorite for its effectiveness and ease of use.

Pros

  • Tailored for ABM strategies
  • User-friendly interface
  • Powerful targeting tools
  • In-depth analytics
  • Seamless integrations

Cons

  • May be overkill for small businesses
  • Pricing may be high for startups

Enterprise pricing available

Pipedrive's ABM Software is a unique solution tailored for Account-Based Marketing. It offers robust tools for targeting and engaging high-value customers, making it an ideal fit for B2B marketing professionals seeking to streamline their ABM processes and improve ROI.

Pros

  • Tailored for ABM strategies
  • User-friendly interface
  • Powerful targeting tools
  • In-depth analytics
  • Seamless integrations

Cons

  • May be overkill for small businesses
  • Pricing may be high for startups
SMALL BUSINESS FRIENDLY
PIPELINE MANAGEMENT

Why We Love It

Pipedrive's ABM Software stands out for its industry-specific features and powerful targeting capabilities. It's designed to help B2B professionals efficiently identify and engage high-value accounts, making it a game-changer in the realm of account-based marketing. The software's in-depth analytics provide valuable insights, and its seamless integration with other marketing tools ensures a smooth workflow. This all makes Pipedrive's ABM an industry favorite for its effectiveness and ease of use.

Pros

  • Tailored for ABM strategies
  • User-friendly interface
  • Powerful targeting tools
  • In-depth analytics
  • Seamless integrations

Cons

  • May be overkill for small businesses
  • Pricing may be high for startups

Why We Love It

Pipedrive's ABM Software stands out for its industry-specific features and powerful targeting capabilities. It's designed to help B2B professionals efficiently identify and engage high-value accounts, making it a game-changer in the realm of account-based marketing. The software's in-depth analytics provide valuable insights, and its seamless integration with other marketing tools ensures a smooth workflow. This all makes Pipedrive's ABM an industry favorite for its effectiveness and ease of use.

Enterprise pricing available

Pipedrive's ABM Software is a unique solution tailored for Account-Based Marketing. It offers robust tools for targeting and engaging high-value customers, making it an ideal fit for B2B marketing professionals seeking to streamline their ABM processes and improve ROI.

5
Expert Score
8.8 / 10
708
95
CUSTOM TARGETING
ENTERPRISE READY
5
Encharge.io
8.8

Encharge.io

Encharge.io
View Website
Free trial available, Pricing starts at $49/month
CUSTOM TARGETING
ENTERPRISE READY

Why We Love It

Encharge.io stands out in the crowded field of marketing automation platforms due to its simplicity, flexibility, and the depth of its features. It's designed to facilitate account-based marketing, which is particularly relevant to B2B operations. The software allows for highly targeted campaigns and provides valuable insights into customer behaviors and trends. Its integration capabilities with other tools such as CRM, landing pages, and payment systems make it a versatile choice for industry professionals.

Pros

  • Simplified email & marketing automation
  • Highly customizable
  • Intuitive user interface
  • Robust analytics
  • Integration with popular tools

Cons

  • Limited contacts in lower-tier plans
  • May require some technical understanding

Free trial available, Pricing starts at $49/month

Encharge.io is a powerful marketing automation solution designed specifically for growing businesses in the B2B sector. It enables businesses to nurture, convert, and onboard customers seamlessly, with an emphasis on account-based marketing strategies. The platform combines the best of email marketing and automation, providing you with a comprehensive toolkit to engage and retain customers.

Pros

  • Simplified email & marketing automation
  • Highly customizable
  • Intuitive user interface
  • Robust analytics
  • Integration with popular tools

Cons

  • Limited contacts in lower-tier plans
  • May require some technical understanding
CUSTOM TARGETING
ENTERPRISE READY

Why We Love It

Encharge.io stands out in the crowded field of marketing automation platforms due to its simplicity, flexibility, and the depth of its features. It's designed to facilitate account-based marketing, which is particularly relevant to B2B operations. The software allows for highly targeted campaigns and provides valuable insights into customer behaviors and trends. Its integration capabilities with other tools such as CRM, landing pages, and payment systems make it a versatile choice for industry professionals.

Pros

  • Simplified email & marketing automation
  • Highly customizable
  • Intuitive user interface
  • Robust analytics
  • Integration with popular tools

Cons

  • Limited contacts in lower-tier plans
  • May require some technical understanding

Why We Love It

Encharge.io stands out in the crowded field of marketing automation platforms due to its simplicity, flexibility, and the depth of its features. It's designed to facilitate account-based marketing, which is particularly relevant to B2B operations. The software allows for highly targeted campaigns and provides valuable insights into customer behaviors and trends. Its integration capabilities with other tools such as CRM, landing pages, and payment systems make it a versatile choice for industry professionals.

Free trial available, Pricing starts at $49/month

Encharge.io is a powerful marketing automation solution designed specifically for growing businesses in the B2B sector. It enables businesses to nurture, convert, and onboard customers seamlessly, with an emphasis on account-based marketing strategies. The platform combines the best of email marketing and automation, providing you with a comprehensive toolkit to engage and retain customers.

6
Expert Score
8.5 / 10
481
37
ROBUST AUTOMATION
USER-FRIENDLY DESIGN
6
Keap CRM & Automation
8.5

Keap CRM & Automation

Keap CRM & Automation
View Website
Pricing starts from $79/month, with flexible plans available.
ROBUST AUTOMATION
USER-FRIENDLY DESIGN

Why We Love It

Keap is a game-changer for small businesses in the account-based marketing sector. Its blend of robust CRM capabilities and advanced automation features simplifies the entire marketing process. The software helps eliminate miscommunication and missed opportunities, allowing businesses to nurture leads, manage interactions, and measure campaign success seamlessly. Furthermore, its user-friendly interface and exceptional customer support make it a favorite among industry professionals.

Pros

  • Intuitive user interface
  • Tailored for small businesses
  • Comprehensive automation features
  • Robust CRM capabilities
  • Excellent customer support

Cons

  • May be pricey for startups
  • Limited integration options
  • Learning curve for beginners

Pricing starts from $79/month, with flexible plans available.

Keap is a dedicated CRM and automation platform designed specifically for small businesses, focusing on eliminating chaos and saving precious time. It streamlines the account-based marketing process, providing a centralized and automated system to track client interactions, manage leads and oversee marketing campaigns.

Pros

  • Intuitive user interface
  • Tailored for small businesses
  • Comprehensive automation features
  • Robust CRM capabilities
  • Excellent customer support

Cons

  • May be pricey for startups
  • Limited integration options
  • Learning curve for beginners
ROBUST AUTOMATION
USER-FRIENDLY DESIGN

Why We Love It

Keap is a game-changer for small businesses in the account-based marketing sector. Its blend of robust CRM capabilities and advanced automation features simplifies the entire marketing process. The software helps eliminate miscommunication and missed opportunities, allowing businesses to nurture leads, manage interactions, and measure campaign success seamlessly. Furthermore, its user-friendly interface and exceptional customer support make it a favorite among industry professionals.

Pros

  • Intuitive user interface
  • Tailored for small businesses
  • Comprehensive automation features
  • Robust CRM capabilities
  • Excellent customer support

Cons

  • May be pricey for startups
  • Limited integration options
  • Learning curve for beginners

Why We Love It

Keap is a game-changer for small businesses in the account-based marketing sector. Its blend of robust CRM capabilities and advanced automation features simplifies the entire marketing process. The software helps eliminate miscommunication and missed opportunities, allowing businesses to nurture leads, manage interactions, and measure campaign success seamlessly. Furthermore, its user-friendly interface and exceptional customer support make it a favorite among industry professionals.

Pricing starts from $79/month, with flexible plans available.

Keap is a dedicated CRM and automation platform designed specifically for small businesses, focusing on eliminating chaos and saving precious time. It streamlines the account-based marketing process, providing a centralized and automated system to track client interactions, manage leads and oversee marketing campaigns.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Pipedrive ABM Software
 Yes No Yes - 14 days Yes Yes Yes Not specified Slack, Trello, Google Workspace Yes Contact for pricing
2Salesforce Account-Based Marketing
 Yes No Contact for trial Yes Yes Yes Both Slack, Google Workspace, Microsoft 365 Yes Contact for pricing
3Madison Logic ABM Platform
 No No Contact for trial No Enterprise API only Email/Ticket only Not specified LinkedIn, Salesforce, Marketo Enterprise plans only Contact for pricing
4Keap CRM & Automation
 Yes No Yes - 14 days Yes Yes Yes Not specified QuickBooks, Gmail, Zapier No $79/month
5Encharge.io
 No No Yes - 14 days Yes Yes Yes Not specified HubSpot, Intercom, Stripe No $49/month
6Demandbase ABM Platform
 No No Contact for trial No Yes Yes SOC 2 Salesforce, Marketo, HubSpot Yes Contact for pricing
1

Pipedrive ABM Software

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Trello, Google Workspace
Supports SSO
Yes
Starting Price
Contact for pricing
2

Salesforce Account-Based Marketing

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Google Workspace, Microsoft 365
Supports SSO
Yes
Starting Price
Contact for pricing
3

Madison Logic ABM Platform

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
LinkedIn, Salesforce, Marketo
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
4

Keap CRM & Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
QuickBooks, Gmail, Zapier
Supports SSO
No
Starting Price
$79/month
5

Encharge.io

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
HubSpot, Intercom, Stripe
Supports SSO
No
Starting Price
$49/month
6

Demandbase ABM Platform

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Marketo, HubSpot
Supports SSO
Yes
Starting Price
Contact for pricing

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

In the evaluation of account-based marketing automation platforms, key factors considered include product specifications, core features, customer reviews, and overall ratings. Specific considerations important to this category involve functionality related to lead targeting, integration capabilities, user experience, and performance metrics that are essential for effective account-based marketing strategies. The rankings of the products were determined by a thorough analysis of available data, comparing specifications across platforms, evaluating customer feedback, and assessing the price-to-value ratio to ensure that the selected products meet the diverse needs of marketing teams. This research methodology emphasizes an objective examination of the strengths and weaknesses inherent in each platform, providing a clear overview for potential users.

Verification

  • Products evaluated through comprehensive research and analysis of marketing automation features.
  • Rankings based on analysis of user reviews, industry ratings, and expert insights.
  • Selection criteria focus on integration capabilities, user experience, and automation efficiency.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Account Based Marketing Automation Platforms

What makes a account based marketing automation platforms the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your account based marketing automation platforms recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of account based marketing automation platforms?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

×

Score Breakdown

0.0 / 10
Excellent

What This Award Means