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This is one component of a wider set — see all Marketing & Advertising Platforms options.

B2B Marketing Automation Platforms
Albert Richer

B2B marketing automation platforms help organizations streamline complex, multi step marketing processes that nurture prospects across long sales cycles. These systems combine email automation, lead scoring, segmentation, landing page creation, intent tracking, and multi channel orchestration so marketing teams can deliver personalized experiences at scale. Instead of manually managing campaigns in separate tools, strong platforms centralize engagement data, behavioral signals, and account level activity to support more accurate targeting. This category highlights marketing automation platforms that integrate deeply with CRM systems, enabling tight alignment between marketing and sales. B2B marketing automation platforms help organizations streamline complex, multi step marketing processes that nurture prospects across long sales cycles. These systems combine email automation, lead scoring, segmentation, landing page creation, intent tracking, and multi channel orchestration so marketing teams can deliver personalized experiences at scale.

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Expert Score Breakdown

0.0 / 10
Excellent
1
Expert Score
9.9 / 10
510
94
CUSTOMIZABLE JOURNEYS
B2B FOCUSED
CUSTOMIZABLE JOURNEYS

Dreamdata B2B Attribution

Dreamdata B2B Attribution
Enterprise pricing available
View Website
CUSTOMIZABLE JOURNEYS
B2B FOCUSED
CUSTOMIZABLE JOURNEYS

Why We Love It

Dreamdata's B2B Attribution tool is a game-changer for B2B businesses looking to optimize their marketing efforts. Its comprehensive B2B attribution models provide detailed insights into the customer journey, helping businesses understand where their marketing is working and where it needs improvement. The ability to integrate with existing systems and the depth of data provided make it a valuable tool for any B2B business serious about data-driven marketing.

Pros

  • Comprehensive B2B attribution models
  • In-depth customer journey tracking
  • Optimized marketing strategies
  • Easy integration with existing systems

Cons

  • May be complex for beginners
  • Requires an established marketing data
  • Enterprise pricing may be high for small businesses

Enterprise pricing available

Dreamdata's B2B Attribution is a powerful marketing automation tool designed specifically for B2B businesses. It provides a comprehensive solution for tracking and analyzing marketing efforts, enabling businesses to understand the customer journey better and optimize their marketing strategies. The software incorporates various B2B attribution models including first-touch, last-touch, linear multi-touch, time-decay, and data-driven models to assign credit accurately.

Pros

  • Comprehensive B2B attribution models
  • In-depth customer journey tracking
  • Optimized marketing strategies
  • Easy integration with existing systems

Cons

  • May be complex for beginners
  • Requires an established marketing data
  • Enterprise pricing may be high for small businesses
CUSTOMIZABLE JOURNEYS
B2B FOCUSED
CUSTOMIZABLE JOURNEYS

Why We Love It

Dreamdata's B2B Attribution tool is a game-changer for B2B businesses looking to optimize their marketing efforts. Its comprehensive B2B attribution models provide detailed insights into the customer journey, helping businesses understand where their marketing is working and where it needs improvement. The ability to integrate with existing systems and the depth of data provided make it a valuable tool for any B2B business serious about data-driven marketing.

Pros

  • Comprehensive B2B attribution models
  • In-depth customer journey tracking
  • Optimized marketing strategies
  • Easy integration with existing systems

Cons

  • May be complex for beginners
  • Requires an established marketing data
  • Enterprise pricing may be high for small businesses

Why We Love It

Dreamdata's B2B Attribution tool is a game-changer for B2B businesses looking to optimize their marketing efforts. Its comprehensive B2B attribution models provide detailed insights into the customer journey, helping businesses understand where their marketing is working and where it needs improvement. The ability to integrate with existing systems and the depth of data provided make it a valuable tool for any B2B business serious about data-driven marketing.

Enterprise pricing available

Dreamdata's B2B Attribution is a powerful marketing automation tool designed specifically for B2B businesses. It provides a comprehensive solution for tracking and analyzing marketing efforts, enabling businesses to understand the customer journey better and optimize their marketing strategies. The software incorporates various B2B attribution models including first-touch, last-touch, linear multi-touch, time-decay, and data-driven models to assign credit accurately.

2
Expert Score
9.7 / 10
479
145
AI-DRIVEN INSIGHTS
DETAILED ANALYTICS

Demandbase ABM Platform

Demandbase ABM Platform
Enterprise pricing available
View Website
AI-DRIVEN INSIGHTS
DETAILED ANALYTICS

Why We Love It

Demandbase stands out in the B2B industry for its deep focus on Account-Based Marketing, making it a potent tool for businesses looking to target and engage high-value accounts. Its AI-powered insights and automation, along with its comprehensive analytics, make it a game-changer in driving marketing success. It provides a unified view of target accounts, enabling teams to execute coherent and effective strategies across all marketing channels.

Pros

  • AI-powered insights
  • Agent-led automation
  • Pipeline management
  • Detailed analytics
  • Ease of use

Cons

  • Lack of built-in CRM
  • May require initial training
  • Higher price point

Enterprise pricing available

Demandbase's Account-Based Marketing (ABM) software offers a powerful solution for B2B sales and marketing, providing AI-powered insights, automation, and pipeline management. It directly addresses the industry's need for precise targeting, personalised marketing, and streamlining of sales processes.

Pros

  • AI-powered insights
  • Agent-led automation
  • Pipeline management
  • Detailed analytics
  • Ease of use

Cons

  • Lack of built-in CRM
  • May require initial training
  • Higher price point
AI-DRIVEN INSIGHTS
DETAILED ANALYTICS

Why We Love It

Demandbase stands out in the B2B industry for its deep focus on Account-Based Marketing, making it a potent tool for businesses looking to target and engage high-value accounts. Its AI-powered insights and automation, along with its comprehensive analytics, make it a game-changer in driving marketing success. It provides a unified view of target accounts, enabling teams to execute coherent and effective strategies across all marketing channels.

Pros

  • AI-powered insights
  • Agent-led automation
  • Pipeline management
  • Detailed analytics
  • Ease of use

Cons

  • Lack of built-in CRM
  • May require initial training
  • Higher price point

Why We Love It

Demandbase stands out in the B2B industry for its deep focus on Account-Based Marketing, making it a potent tool for businesses looking to target and engage high-value accounts. Its AI-powered insights and automation, along with its comprehensive analytics, make it a game-changer in driving marketing success. It provides a unified view of target accounts, enabling teams to execute coherent and effective strategies across all marketing channels.

Enterprise pricing available

Demandbase's Account-Based Marketing (ABM) software offers a powerful solution for B2B sales and marketing, providing AI-powered insights, automation, and pipeline management. It directly addresses the industry's need for precise targeting, personalised marketing, and streamlining of sales processes.

3
Expert Score
9.6 / 10
364
33
INSTANT SETUP
LEAD NURTURING PRO
INSTANT SETUP
LEAD NURTURING PRO
AFFORDABLE STARTER
CUSTOM WORKFLOWS
USER-FRIENDLY
AUTOMATION MASTER
STRATEGY BUILT-IN

Drip Marketing Automation

Drip Marketing Automation
Starting at $19/month, free plan not available, customized enterprise pricing available
View Website
INSTANT SETUP
LEAD NURTURING PRO
INSTANT SETUP
LEAD NURTURING PRO
AFFORDABLE STARTER
CUSTOM WORKFLOWS
USER-FRIENDLY
AUTOMATION MASTER
STRATEGY BUILT-IN

Why We Love It

What makes Drip special for the B2B industry is its robust yet user-friendly marketing automation tools. Providing prebuilt workflows allows professionals to hit the ground running, while its intuitive automation ensures no lead is left behind. The detailed analytics enable users to understand their audience better and make informed marketing decisions. It's a perfect blend of simplicity and power, making it an ideal choice for industry professionals.

Pros

  • Built-in marketing strategies
  • Prebuilt workflows
  • Intuitive automation
  • In-depth analytics
  • Advanced customization

Cons

  • No free plan
  • Pricing may be steep for small businesses
  • Limited third-party integrations

Starting at $19/month, free plan not available, customized enterprise pricing available

Drip is a powerful, easy-to-use marketing automation SaaS solution specifically designed for B2B industries. By providing prebuilt workflows, detailed analytics, and advanced customization, it addresses the unique needs of industry professionals seeking efficient and effective ways to nurture leads and convert them into loyal customers.

Pros

  • Built-in marketing strategies
  • Prebuilt workflows
  • Intuitive automation
  • In-depth analytics
  • Advanced customization

Cons

  • No free plan
  • Pricing may be steep for small businesses
  • Limited third-party integrations
INSTANT SETUP
LEAD NURTURING PRO
INSTANT SETUP
LEAD NURTURING PRO
AFFORDABLE STARTER
CUSTOM WORKFLOWS
USER-FRIENDLY
AUTOMATION MASTER
STRATEGY BUILT-IN

Why We Love It

What makes Drip special for the B2B industry is its robust yet user-friendly marketing automation tools. Providing prebuilt workflows allows professionals to hit the ground running, while its intuitive automation ensures no lead is left behind. The detailed analytics enable users to understand their audience better and make informed marketing decisions. It's a perfect blend of simplicity and power, making it an ideal choice for industry professionals.

Pros

  • Built-in marketing strategies
  • Prebuilt workflows
  • Intuitive automation
  • In-depth analytics
  • Advanced customization

Cons

  • No free plan
  • Pricing may be steep for small businesses
  • Limited third-party integrations

Why We Love It

What makes Drip special for the B2B industry is its robust yet user-friendly marketing automation tools. Providing prebuilt workflows allows professionals to hit the ground running, while its intuitive automation ensures no lead is left behind. The detailed analytics enable users to understand their audience better and make informed marketing decisions. It's a perfect blend of simplicity and power, making it an ideal choice for industry professionals.

Starting at $19/month, free plan not available, customized enterprise pricing available

Drip is a powerful, easy-to-use marketing automation SaaS solution specifically designed for B2B industries. By providing prebuilt workflows, detailed analytics, and advanced customization, it addresses the unique needs of industry professionals seeking efficient and effective ways to nurture leads and convert them into loyal customers.

4
Expert Score
9.4 / 10
689
53
USER-FRIENDLY DESIGN
CUSTOMIZABLE SOLUTIONS

Seamless.AI Sales & Lead Software

Seamless.AI Sales & Lead Software
Enterprise pricing available with a free trial option
View Website
USER-FRIENDLY DESIGN
CUSTOMIZABLE SOLUTIONS

Why We Love It

Seamless.AI shines in the B2B marketing automation tools for lead generation category for its impressive AI-powered capabilities. It empowers industry professionals by providing highly accurate contact information and sales leads in real-time, eliminating the time-consuming process of manual data gathering. The platform's scalability allows it to be tailored to businesses of varying sizes, making it a versatile solution in the industry.

Pros

  • Robust AI-powered lead generation
  • Accurate B2B contact info
  • Real-time sales leads search engine
  • High efficiency
  • Scalable for different business sizes

Cons

  • Potential over-reliance on AI
  • Could be complex for beginners
  • No clear pricing structure

Enterprise pricing available with a free trial option

Seamless.AI is a highly innovative AI-powered platform specifically designed for B2B marketers seeking accurate contact information and sales leads. Its real-time search engine capability enables users to quickly identify and reach out to potential clients, addressing the pressing need for efficiency and precision in the B2B marketing industry.

Pros

  • Robust AI-powered lead generation
  • Accurate B2B contact info
  • Real-time sales leads search engine
  • High efficiency
  • Scalable for different business sizes

Cons

  • Potential over-reliance on AI
  • Could be complex for beginners
  • No clear pricing structure
USER-FRIENDLY DESIGN
CUSTOMIZABLE SOLUTIONS

Why We Love It

Seamless.AI shines in the B2B marketing automation tools for lead generation category for its impressive AI-powered capabilities. It empowers industry professionals by providing highly accurate contact information and sales leads in real-time, eliminating the time-consuming process of manual data gathering. The platform's scalability allows it to be tailored to businesses of varying sizes, making it a versatile solution in the industry.

Pros

  • Robust AI-powered lead generation
  • Accurate B2B contact info
  • Real-time sales leads search engine
  • High efficiency
  • Scalable for different business sizes

Cons

  • Potential over-reliance on AI
  • Could be complex for beginners
  • No clear pricing structure

Why We Love It

Seamless.AI shines in the B2B marketing automation tools for lead generation category for its impressive AI-powered capabilities. It empowers industry professionals by providing highly accurate contact information and sales leads in real-time, eliminating the time-consuming process of manual data gathering. The platform's scalability allows it to be tailored to businesses of varying sizes, making it a versatile solution in the industry.

Enterprise pricing available with a free trial option

Seamless.AI is a highly innovative AI-powered platform specifically designed for B2B marketers seeking accurate contact information and sales leads. Its real-time search engine capability enables users to quickly identify and reach out to potential clients, addressing the pressing need for efficiency and precision in the B2B marketing industry.

5
Expert Score
9.3 / 10
552
140
LEAD MANAGEMENT PRO
PREDICTIVE MODELING

Madison Logic ABM Platform

Madison Logic ABM Platform
Enterprise pricing available
View Website
LEAD MANAGEMENT PRO
PREDICTIVE MODELING

Why We Love It

Madison Logic stands out in the B2B marketing industry due to its focus on account-based marketing, which is crucial for businesses targeting specific high-value accounts. Its powerful analytics and predictive modeling allow marketers to make data-driven decisions, optimizing their campaigns for better lead conversion. The platform's ability to create personalized marketing campaigns aligns perfectly with the trend towards personalization in B2B marketing, making it a go-to tool for industry professionals.

Pros

  • Powerful analytics tools
  • Predictive modeling capabilities
  • Personalized campaign creation
  • Streamlined lead conversion
  • B2B marketing specific features

Cons

  • May be complex for beginners
  • Pricing might be high for small businesses
  • Limited third-party integrations

Enterprise pricing available

Madison Logic is a robust account-based marketing platform designed to help B2B marketers convert leads into opportunities, and opportunities into revenue. It excels in providing in-depth analytics, predictive modeling, and personalized marketing campaigns, making it an ideal solution for professionals in the B2B marketing industry looking to optimize their account-based marketing strategies.

Pros

  • Powerful analytics tools
  • Predictive modeling capabilities
  • Personalized campaign creation
  • Streamlined lead conversion
  • B2B marketing specific features

Cons

  • May be complex for beginners
  • Pricing might be high for small businesses
  • Limited third-party integrations
LEAD MANAGEMENT PRO
PREDICTIVE MODELING

Why We Love It

Madison Logic stands out in the B2B marketing industry due to its focus on account-based marketing, which is crucial for businesses targeting specific high-value accounts. Its powerful analytics and predictive modeling allow marketers to make data-driven decisions, optimizing their campaigns for better lead conversion. The platform's ability to create personalized marketing campaigns aligns perfectly with the trend towards personalization in B2B marketing, making it a go-to tool for industry professionals.

Pros

  • Powerful analytics tools
  • Predictive modeling capabilities
  • Personalized campaign creation
  • Streamlined lead conversion
  • B2B marketing specific features

Cons

  • May be complex for beginners
  • Pricing might be high for small businesses
  • Limited third-party integrations

Why We Love It

Madison Logic stands out in the B2B marketing industry due to its focus on account-based marketing, which is crucial for businesses targeting specific high-value accounts. Its powerful analytics and predictive modeling allow marketers to make data-driven decisions, optimizing their campaigns for better lead conversion. The platform's ability to create personalized marketing campaigns aligns perfectly with the trend towards personalization in B2B marketing, making it a go-to tool for industry professionals.

Enterprise pricing available

Madison Logic is a robust account-based marketing platform designed to help B2B marketers convert leads into opportunities, and opportunities into revenue. It excels in providing in-depth analytics, predictive modeling, and personalized marketing campaigns, making it an ideal solution for professionals in the B2B marketing industry looking to optimize their account-based marketing strategies.

6
Expert Score
9.1 / 10
360
109
AI-POWERED INSIGHTS
SCALABLE SOLUTIONS
AI-POWERED INSIGHTS
PERSONALIZED APPROACH
LEAD ENGAGEMENT PRO

Sales Focus Lead Nurturing

Sales Focus Lead Nurturing
Custom pricing based on specific business needs
View Website
AI-POWERED INSIGHTS
SCALABLE SOLUTIONS
AI-POWERED INSIGHTS
PERSONALIZED APPROACH
LEAD ENGAGEMENT PRO

Why We Love It

Sales Focus Lead Nurturing is a game-changer for B2B sales teams. By automating the lead nurturing process, it saves time and ensures no lead is forgotten. The service's focus on relevant, personalized content resonates with leads, effectively moving them through the sales funnel. This SaaS solution truly understands the unique needs of B2B sellers.

Pros

  • B2B-specific features
  • Automated email sequences
  • Personalized content
  • Lead engagement focus

Cons

  • Pricing not transparently available
  • May require integration with existing CRM
  • Potential learning curve

Custom pricing based on specific business needs

Sales Focus Inc. offers a lead nurturing service designed specifically for B2B sales teams. Their service includes automated email drip campaigns and personalized sequences, ensuring your prospects are constantly engaged with relevant content. This directly addresses the need of B2B sellers to keep their leads warm and progressively move them through the sales funnel.

Pros

  • B2B-specific features
  • Automated email sequences
  • Personalized content
  • Lead engagement focus

Cons

  • Pricing not transparently available
  • May require integration with existing CRM
  • Potential learning curve
AI-POWERED INSIGHTS
SCALABLE SOLUTIONS
AI-POWERED INSIGHTS
PERSONALIZED APPROACH
LEAD ENGAGEMENT PRO

Why We Love It

Sales Focus Lead Nurturing is a game-changer for B2B sales teams. By automating the lead nurturing process, it saves time and ensures no lead is forgotten. The service's focus on relevant, personalized content resonates with leads, effectively moving them through the sales funnel. This SaaS solution truly understands the unique needs of B2B sellers.

Pros

  • B2B-specific features
  • Automated email sequences
  • Personalized content
  • Lead engagement focus

Cons

  • Pricing not transparently available
  • May require integration with existing CRM
  • Potential learning curve

Why We Love It

Sales Focus Lead Nurturing is a game-changer for B2B sales teams. By automating the lead nurturing process, it saves time and ensures no lead is forgotten. The service's focus on relevant, personalized content resonates with leads, effectively moving them through the sales funnel. This SaaS solution truly understands the unique needs of B2B sellers.

Custom pricing based on specific business needs

Sales Focus Inc. offers a lead nurturing service designed specifically for B2B sales teams. Their service includes automated email drip campaigns and personalized sequences, ensuring your prospects are constantly engaged with relevant content. This directly addresses the need of B2B sellers to keep their leads warm and progressively move them through the sales funnel.

7
Expert Score
9.0 / 10
492
166
SMALL BUSINESS FRIENDLY
PIPELINE MANAGEMENT

Pipedrive ABM Software

Pipedrive ABM Software
Enterprise pricing available
View Website
SMALL BUSINESS FRIENDLY
PIPELINE MANAGEMENT

Why We Love It

Pipedrive's ABM Software stands out for its industry-specific features and powerful targeting capabilities. It's designed to help B2B professionals efficiently identify and engage high-value accounts, making it a game-changer in the realm of account-based marketing. The software's in-depth analytics provide valuable insights, and its seamless integration with other marketing tools ensures a smooth workflow. This all makes Pipedrive's ABM an industry favorite for its effectiveness and ease of use.

Pros

  • Tailored for ABM strategies
  • User-friendly interface
  • Powerful targeting tools
  • In-depth analytics
  • Seamless integrations

Cons

  • May be overkill for small businesses
  • Pricing may be high for startups

Enterprise pricing available

Pipedrive's ABM Software is a unique solution tailored for Account-Based Marketing. It offers robust tools for targeting and engaging high-value customers, making it an ideal fit for B2B marketing professionals seeking to streamline their ABM processes and improve ROI.

Pros

  • Tailored for ABM strategies
  • User-friendly interface
  • Powerful targeting tools
  • In-depth analytics
  • Seamless integrations

Cons

  • May be overkill for small businesses
  • Pricing may be high for startups
SMALL BUSINESS FRIENDLY
PIPELINE MANAGEMENT

Why We Love It

Pipedrive's ABM Software stands out for its industry-specific features and powerful targeting capabilities. It's designed to help B2B professionals efficiently identify and engage high-value accounts, making it a game-changer in the realm of account-based marketing. The software's in-depth analytics provide valuable insights, and its seamless integration with other marketing tools ensures a smooth workflow. This all makes Pipedrive's ABM an industry favorite for its effectiveness and ease of use.

Pros

  • Tailored for ABM strategies
  • User-friendly interface
  • Powerful targeting tools
  • In-depth analytics
  • Seamless integrations

Cons

  • May be overkill for small businesses
  • Pricing may be high for startups

Why We Love It

Pipedrive's ABM Software stands out for its industry-specific features and powerful targeting capabilities. It's designed to help B2B professionals efficiently identify and engage high-value accounts, making it a game-changer in the realm of account-based marketing. The software's in-depth analytics provide valuable insights, and its seamless integration with other marketing tools ensures a smooth workflow. This all makes Pipedrive's ABM an industry favorite for its effectiveness and ease of use.

Enterprise pricing available

Pipedrive's ABM Software is a unique solution tailored for Account-Based Marketing. It offers robust tools for targeting and engaging high-value customers, making it an ideal fit for B2B marketing professionals seeking to streamline their ABM processes and improve ROI.

8
Expert Score
8.8 / 10
715
162
ROI MAXIMIZER
INTEGRATION READY

Mautic: Open Source Marketing Automation

Mautic: Open Source Marketing Automation
Free plan available, enterprise pricing on request
View Website
ROI MAXIMIZER
INTEGRATION READY

Why We Love It

Mautic offers an affordable and open-source automation solution, ideal for B2B marketers who need to manage and track their marketing efforts efficiently. Its robust attribution tools allow professionals to measure their marketing impact accurately, thus driving strategic decision-making. Being open-source, it provides flexibility for customization, catering specifically to unique business needs. Additionally, the community-driven updates keep it in line with modern marketing trends.

Pros

  • Open-source and customizable
  • Cost-effective email marketing and lead management
  • Robust attribution tools
  • Community-driven updates and improvements
  • Integrates with numerous CRM platforms

Cons

  • May require technical expertise for customization
  • Not as user-friendly as some alternatives
  • Support might not be as comprehensive as paid platforms

Free plan available, enterprise pricing on request

Mautic is tailored for B2B marketers who require an open-source and customizable marketing automation platform. It addresses their needs for cost-effective email marketing and lead management solutions, along with robust attribution features to track and optimize their marketing efforts.

Pros

  • Open-source and customizable
  • Cost-effective email marketing and lead management
  • Robust attribution tools
  • Community-driven updates and improvements
  • Integrates with numerous CRM platforms

Cons

  • May require technical expertise for customization
  • Not as user-friendly as some alternatives
  • Support might not be as comprehensive as paid platforms
ROI MAXIMIZER
INTEGRATION READY

Why We Love It

Mautic offers an affordable and open-source automation solution, ideal for B2B marketers who need to manage and track their marketing efforts efficiently. Its robust attribution tools allow professionals to measure their marketing impact accurately, thus driving strategic decision-making. Being open-source, it provides flexibility for customization, catering specifically to unique business needs. Additionally, the community-driven updates keep it in line with modern marketing trends.

Pros

  • Open-source and customizable
  • Cost-effective email marketing and lead management
  • Robust attribution tools
  • Community-driven updates and improvements
  • Integrates with numerous CRM platforms

Cons

  • May require technical expertise for customization
  • Not as user-friendly as some alternatives
  • Support might not be as comprehensive as paid platforms

Why We Love It

Mautic offers an affordable and open-source automation solution, ideal for B2B marketers who need to manage and track their marketing efforts efficiently. Its robust attribution tools allow professionals to measure their marketing impact accurately, thus driving strategic decision-making. Being open-source, it provides flexibility for customization, catering specifically to unique business needs. Additionally, the community-driven updates keep it in line with modern marketing trends.

Free plan available, enterprise pricing on request

Mautic is tailored for B2B marketers who require an open-source and customizable marketing automation platform. It addresses their needs for cost-effective email marketing and lead management solutions, along with robust attribution features to track and optimize their marketing efforts.

9
Expert Score
8.7 / 10
701
98
SEAMLESS INTEGRATION
REAL-TIME RESULTS
REAL-TIME RESULTS

Act-On Marketing Automation

Act-On Marketing Automation
Pricing on request, custom enterprise pricing available
View Website
SEAMLESS INTEGRATION
REAL-TIME RESULTS
REAL-TIME RESULTS

Why We Love It

Act-On stands out in the B2B lead gen industry for its advanced AI and predictive analytics capabilities. It enables marketers to track customer behavior, predict future trends, and personalize campaigns, enhancing their lead gen efforts. Its seamless CRM integration further boosts efficiency, making it easier to manage and nurture leads. Act-On is a powerful tool for any B2B marketer looking to streamline their lead gen campaigns and improve their conversion rates.

Pros

  • Advanced AI features
  • Behavioral tracking
  • Predictive analytics
  • CRM integration
  • World-class support

Cons

  • Pricing not transparent
  • May be complex for beginners
  • Limited third-party integrations

Pricing on request, custom enterprise pricing available

Act-On is an AI-driven B2B marketing automation tool that enables industry professionals to create, manage, and refine lead generation campaigns efficiently. Designed specifically with the lead gen industry in mind, it offers unique features like behavioral tracking, predictive analytics, and CRM integration to maximize lead conversion rates and ROI.

Pros

  • Advanced AI features
  • Behavioral tracking
  • Predictive analytics
  • CRM integration
  • World-class support

Cons

  • Pricing not transparent
  • May be complex for beginners
  • Limited third-party integrations
SEAMLESS INTEGRATION
REAL-TIME RESULTS
REAL-TIME RESULTS

Why We Love It

Act-On stands out in the B2B lead gen industry for its advanced AI and predictive analytics capabilities. It enables marketers to track customer behavior, predict future trends, and personalize campaigns, enhancing their lead gen efforts. Its seamless CRM integration further boosts efficiency, making it easier to manage and nurture leads. Act-On is a powerful tool for any B2B marketer looking to streamline their lead gen campaigns and improve their conversion rates.

Pros

  • Advanced AI features
  • Behavioral tracking
  • Predictive analytics
  • CRM integration
  • World-class support

Cons

  • Pricing not transparent
  • May be complex for beginners
  • Limited third-party integrations

Why We Love It

Act-On stands out in the B2B lead gen industry for its advanced AI and predictive analytics capabilities. It enables marketers to track customer behavior, predict future trends, and personalize campaigns, enhancing their lead gen efforts. Its seamless CRM integration further boosts efficiency, making it easier to manage and nurture leads. Act-On is a powerful tool for any B2B marketer looking to streamline their lead gen campaigns and improve their conversion rates.

Pricing on request, custom enterprise pricing available

Act-On is an AI-driven B2B marketing automation tool that enables industry professionals to create, manage, and refine lead generation campaigns efficiently. Designed specifically with the lead gen industry in mind, it offers unique features like behavioral tracking, predictive analytics, and CRM integration to maximize lead conversion rates and ROI.

10
Expert Score
10.0 / 10
597
76
AI-POWERED EFFICIENCY
LEAD CONVERSION MASTER
AI-POWERED EFFICIENCY
LEAD CONVERSION MASTER
SEAMLESS INTEGRATION

Salesforce B2B Marketing Automation

Salesforce B2B Marketing Automation
Enterprise pricing available
View Website
AI-POWERED EFFICIENCY
LEAD CONVERSION MASTER
AI-POWERED EFFICIENCY
LEAD CONVERSION MASTER
SEAMLESS INTEGRATION

Why We Love It

Salesforce's B2B Marketing Automation platform is a game-changer for the B2B industry. It excels in leveraging AI to simplify the process of creating attractive landing pages and forms, all while ensuring leads are effectively segmented and nurtured. The ability to automate personalized, cross-channel journeys allows industry professionals to save time and increase efficiency. Furthermore, its integration capabilities mean it can seamlessly fit into an existing marketing stack.

Pros

  • AI-driven features
  • Intuitive drag-and-drop builders
  • Cross-channel integration
  • Segmentation tools
  • Comprehensive automation

Cons

  • Higher price point
  • Steep learning curve
  • May be too complex for small businesses

Enterprise pricing available

Salesforce B2B Marketing Automation platform is a powerful tool designed to aid in lead generation and nurturing in the B2B industry. With AI and drag-and-drop builders for landing pages and forms, it enables businesses to segment leads and automate personalized cross-channel journeys, making it a perfect fit for the specific needs of B2B marketers.

Pros

  • AI-driven features
  • Intuitive drag-and-drop builders
  • Cross-channel integration
  • Segmentation tools
  • Comprehensive automation

Cons

  • Higher price point
  • Steep learning curve
  • May be too complex for small businesses
AI-POWERED EFFICIENCY
LEAD CONVERSION MASTER
AI-POWERED EFFICIENCY
LEAD CONVERSION MASTER
SEAMLESS INTEGRATION

Why We Love It

Salesforce's B2B Marketing Automation platform is a game-changer for the B2B industry. It excels in leveraging AI to simplify the process of creating attractive landing pages and forms, all while ensuring leads are effectively segmented and nurtured. The ability to automate personalized, cross-channel journeys allows industry professionals to save time and increase efficiency. Furthermore, its integration capabilities mean it can seamlessly fit into an existing marketing stack.

Pros

  • AI-driven features
  • Intuitive drag-and-drop builders
  • Cross-channel integration
  • Segmentation tools
  • Comprehensive automation

Cons

  • Higher price point
  • Steep learning curve
  • May be too complex for small businesses

Why We Love It

Salesforce's B2B Marketing Automation platform is a game-changer for the B2B industry. It excels in leveraging AI to simplify the process of creating attractive landing pages and forms, all while ensuring leads are effectively segmented and nurtured. The ability to automate personalized, cross-channel journeys allows industry professionals to save time and increase efficiency. Furthermore, its integration capabilities mean it can seamlessly fit into an existing marketing stack.

Enterprise pricing available

Salesforce B2B Marketing Automation platform is a powerful tool designed to aid in lead generation and nurturing in the B2B industry. With AI and drag-and-drop builders for landing pages and forms, it enables businesses to segment leads and automate personalized cross-channel journeys, making it a perfect fit for the specific needs of B2B marketers.

Product Comparison

Product Integrates With Zapier Supports SSO Has Public API Has Free Plan Popular Integrations Live Chat Support SOC 2 or ISO Certified Has Free Trial Starting Price Has Mobile App
1Pipedrive ABM Software
Yes Yes Yes No Slack, Trello, Google Workspace Yes Not specified Yes - 14 days Contact for pricing Yes
2Salesforce Account-Based Marketing
Yes Yes Yes No Slack, Google Workspace, Microsoft 365 Yes Both Contact for trial Contact for pricing Yes
3Act-On Marketing Automation
Yes Enterprise plans only Yes No Salesforce, Microsoft Dynamics, SugarCRM Yes SOC 2 Contact for trial Contact for pricing No
4Act-On Marketing Automation
Yes Yes Yes No Salesforce, Microsoft Dynamics, SugarCRM Yes Not specified Contact for trial Enterprise pricing No
5Klaviyo: AI Email Marketing & CRM
Yes Not specified Yes Yes Shopify, WooCommerce, Magento Email/Ticket only Not specified Not specified $20/month No
6Act! CRM & Marketing
Yes No Yes No Outlook, QuickBooks, Zapier Email/Ticket only Not specified Yes - 14 days $25/month Yes
7Mautic: Open Source Marketing Automation
Yes No Yes Yes Salesforce, HubSpot, Pipedrive No Not specified N/A
(B2B Marketing Automation Tools with Attribution)
Free No
8ActiveCampaign Marketing Automation
Yes Yes Yes No Shopify, WordPress, Salesforce Yes SOC 2 Yes - 14 days $9/month Yes
9FluentCRM: WordPress Marketing Automation
No No No Yes WooCommerce, LearnDash, LifterLMS Email/Ticket only Not specified Not specified $129/year No
10Salesforce B2B Marketing Automation
Yes Yes Yes No Slack, Salesforce, Google Workspace, Microsoft 365, HubSpot Yes Both Contact for trial Contact for pricing Yes
1

Pipedrive ABM Software

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Slack, Trello, Google Workspace
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
Contact for pricing
Has Mobile App
Yes
2

Salesforce Account-Based Marketing

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Slack, Google Workspace, Microsoft 365
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
Yes
3

Act-On Marketing Automation

Integrates With Zapier
Yes
Supports SSO
Enterprise plans only
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Microsoft Dynamics, SugarCRM
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
4

Act-On Marketing Automation

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Microsoft Dynamics, SugarCRM
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing
Has Mobile App
No
5

Klaviyo: AI Email Marketing & CRM

Integrates With Zapier
Yes
Supports SSO
Not specified
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Shopify, WooCommerce, Magento
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Not specified
Starting Price
$20/month
Has Mobile App
No
6

Act! CRM & Marketing

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Outlook, QuickBooks, Zapier
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$25/month
Has Mobile App
Yes
7

Mautic: Open Source Marketing Automation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Salesforce, HubSpot, Pipedrive
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial (B2B Marketing Automation Tools with Attribution)
N/A
Starting Price
Free
Has Mobile App
No
8

ActiveCampaign Marketing Automation

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Shopify, WordPress, Salesforce
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 14 days
Starting Price
$9/month
Has Mobile App
Yes
9

FluentCRM: WordPress Marketing Automation

Integrates With Zapier
No
Supports SSO
No
Has Public API
No
Has Free Plan
Yes
Popular Integrations
WooCommerce, LearnDash, LifterLMS
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Not specified
Starting Price
$129/year
Has Mobile App
No
10

Salesforce B2B Marketing Automation

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Slack, Salesforce, Google Workspace, Microsoft 365, HubSpot
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
Yes

Similar Categories

Marketing Automation Platforms with CRM Integration
Marketing Automation Platforms with CRM Integration
Lightweight B2B Marketing Automation Tools
Lightweight B2B Marketing Automation Tools
Lead Scoring and Nurturing Tools for B2B
Lead Scoring and Nurturing Tools for B2B
Email Nurture Automation for B2B Sales Teams
Email Nurture Automation for B2B Sales Teams
Campaign Automation Tools for Enterprise Demand Gen
Campaign Automation Tools for Enterprise Demand Gen
B2B Marketing Automation Tools with Attribution
B2B Marketing Automation Tools with Attribution
B2B Marketing Automation Tools for Lead Gen
B2B Marketing Automation Tools for Lead Gen
Account Based Marketing Automation Platforms
Account Based Marketing Automation Platforms

How We Rank Products

How We Evaluate Products

How We Evaluate at This Level

This category highlights the strongest overall performers across closely related, specialized use cases.

Rather than evaluating products in isolation, we first analyze performance within highly specific niches, such as Account Based Marketing Automation Platforms, B2B Marketing Automation Tools for Lead Gen, B2B Marketing Automation Tools with Attribution and Campaign Automation Tools for Enterprise Demand Gen .

From those niche evaluations, we surface products that consistently demonstrate strength across multiple use cases.

Only solutions that perform at a high level across several specialized categories are featured here. This approach allows us to identify well-rounded platforms that excel beyond a single narrow scenario and represent the best all-around options within this broader category.

Our Evaluation Process

Our Evaluation Process

For B2B marketing automation platforms, we evaluate lead and account scoring capabilities, workflow flexibility, and support for multi-step campaigns across email, web, and other channels. We review how well they handle segmentation, dynamic content, form and landing page management, and event triggers tied to behavioral and firmographic data. Native integration and data quality with CRM systems are critical for sales and marketing alignment. At the Level 3 perspective, we highlight platforms that perform best across Level 4 scenarios—such as mid-market demand gen, enterprise ABM, and partner marketing—so this page represents the strongest options for B2B growth teams.

Verification

Categories are organized around modern B2B demand generation and revenue marketing practices. Our hierarchy reflects how marketing and RevOps teams evaluate automation platforms by scale and complexity. Level 3 recommendations are distilled from more granular Level 4 analyses across different B2B models and segments.

Verification

  • Products evaluated through comprehensive research and analysis of B2B marketing automation features.
  • Rankings based on extensive analysis of user reviews, ratings, and industry benchmarks.
  • Selection criteria focus on key factors such as scalability, integration capabilities, and user satisfaction.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About B2B Marketing Automation Platforms

What makes a b2b marketing automation platforms the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your b2b marketing automation platforms recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of b2b marketing automation platforms?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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What This Award Means