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For a complete view, browse our main Sales Proposal & Quote Generation Tools category. Other Software products for SaaS Companies.

Other Software products for SaaS Companies.

Sales Proposal Tools for B2B SaaS Companies
Albert Richer

When it comes to selecting the best sales proposal tools for B2B SaaS companies, market research indicates that functionality and user experience are paramount. Customer review analysis shows common patterns, with users frequently mentioning the importance of seamless integration with existing CRM systems. For instance, PandaDoc consistently earns high marks in customer reviews for its intuitive interface and robust document tracking features, making it a go-to choice for many businesses. In contrast, tools like Proposify often appear in industry roundups for their customizable templates, which many users appreciate for saving time during proposal creation. Research suggests that while advanced analytics features can be enticing, they may not be essential for every company, especially smaller startups. Instead, a solid proposal tool should prioritize ease of use and affordability. When it comes to selecting the best sales proposal tools for B2B SaaS companies, market research indicates that functionality and user experience are paramount. Customer review analysis shows common patterns, with users frequently mentioning the importance of seamless integration with existing CRM systems.

Similar Categories
1
Expert Score
9.8 / 10
553
104
INTERACTIVE PROPOSALS
REAL-TIME ANALYTICS

Qwilr Sales Proposal Software

Qwilr Sales Proposal Software
View Website
Qwilr is an innovative solution specifically tailored to B2B SaaS companies, providing a streamlined, interactive platform to close deals faster. It effectively combines all the steps of the sales process, making it an ideal tool for businesses aiming to enhance their proposal and quote generation efficiency.
Qwilr is an innovative solution specifically tailored to B2B SaaS companies, providing a streamlined, interactive platform to close deals faster. It effectively combines all the steps of the sales process, making it an ideal tool for businesses aiming to enhance their proposal and quote generation efficiency.
INTERACTIVE PROPOSALS
REAL-TIME ANALYTICS

Best for teams that are

  • Creative agencies and SaaS companies wanting interactive, web-based proposals
  • Sales teams prioritizing mobile-responsive designs and buyer engagement tracking

Skip if

  • Industries or clients strictly requiring traditional, static PDF formats
  • Teams needing complex contract lifecycle management or extensive redlining

Expert Take

Our analysis shows Qwilr successfully modernizes the sales process by shifting from static PDFs to interactive, trackable web pages. Research indicates its standout feature is the interactive pricing table, which allows prospects to select options and upsell themselves directly within the proposal. Based on documented security features like SOC 2 Type 2 compliance, it is a robust choice for enterprise teams, although design-heavy teams may find the template rigidity a tradeoff for speed and consistency.

Pros

  • Interactive web-based proposals replace static PDFs
  • SOC 2 Type 2 security compliance
  • Dynamic pricing tables allow client upsells
  • Real-time analytics on document views
  • Strong HubSpot and Salesforce integrations

Cons

  • Limited design flexibility within templates
  • PDF exports can have layout inconsistencies
  • Salesforce integration requires Enterprise plan
  • No native auto-creation in HubSpot (needs Zapier)
  • Higher cost per user than basic tools
2
Expert Score
9.8 / 10
615
102
USER-FRIENDLY
SCALABILITY

Proposify - Sales Proposal Software

Proposify - Sales Proposal Software
View Website
Proposify is a game-changer for B2B SaaS companies, offering an efficient solution to streamline the sales process. It provides a comprehensive platform for proposal creation, tracking, and signing, ultimately increasing your close rate. It's designed to meet the unique needs of SaaS sales teams, enhancing visibility and control in the sales process.
Proposify is a game-changer for B2B SaaS companies, offering an efficient solution to streamline the sales process. It provides a comprehensive platform for proposal creation, tracking, and signing, ultimately increasing your close rate. It's designed to meet the unique needs of SaaS sales teams, enhancing visibility and control in the sales process.
USER-FRIENDLY
SCALABILITY

Best for teams that are

  • Sales teams and agencies requiring strict brand control and pipeline visibility
  • Creative studios needing visually polished, design-forward proposals

Skip if

  • Freelancers or very small teams with limited budgets due to per-user pricing
  • Teams needing broad document automation (contracts, HR) beyond sales proposals

Expert Take

Our analysis shows Proposify distinguishes itself through a rigorous focus on the 'closing' phase, supported by SOC 2 Type 2 security that appeals to enterprise teams. Research indicates its document analytics provide granular visibility into prospect behavior, allowing sales reps to time follow-ups precisely. While the editor has reported friction points, the depth of its CRM integrations and content library makes it a powerful tool for scaling sales operations.

Pros

  • SOC 2 Type 2 certified security
  • Granular document analytics & tracking
  • Deep Salesforce & HubSpot integrations
  • Robust content library for reuse
  • Interactive pricing tables for clients

Cons

  • Basic plan limited to 5 sends
  • Editor can be glitchy with tables
  • Salesforce integration costs extra
  • Mobile editing experience is limited
  • No free tier (only free trial)
3
Expert Score
9.6 / 10
629
138
CUSTOMIZABLE TEMPLATES
AUTOMATED WORKFLOWS

Loopio Proposal Software

Loopio Proposal Software
View Website
Loopio’s proposal software is specifically designed for B2B SaaS companies, offering branded documents, reusable templates, and intelligent automation. This easy-to-use solution enhances the efficiency of sales teams by streamlining the proposal creation process, thereby meeting the unique needs of this industry.
Loopio’s proposal software is specifically designed for B2B SaaS companies, offering branded documents, reusable templates, and intelligent automation. This easy-to-use solution enhances the efficiency of sales teams by streamlining the proposal creation process, thereby meeting the unique needs of this industry.
CUSTOMIZABLE TEMPLATES
AUTOMATED WORKFLOWS

Best for teams that are

  • Large enterprises managing high volumes of complex RFPs and security questionnaires
  • Proposal teams needing centralized content management and automated response suggestions

Skip if

  • Small businesses or freelancers due to high minimum annual costs (~$20k/yr)
  • Sales teams looking for simple visual proposal or quoting tools

Expert Take

Our analysis shows Loopio excels as an enterprise-grade solution where security and scalability are paramount. Research indicates its 'Magic' automation and new 'Confidence Pulse' features significantly reduce manual effort for large teams. While the entry price is high, the documented ROI for high-volume RFP responders—supported by SOC 2 and ISO 27001 compliance—makes it a safe, powerful choice for regulated industries.

Pros

  • Robust 'Magic' AI automates repetitive answers
  • Enterprise-grade security (SOC 2, ISO 27001)
  • Intuitive interface with high user adoption
  • Deep integrations with Salesforce and Slack
  • Excellent customer support and onboarding

Cons

  • High starting cost (~$20k/year)
  • Export formatting often requires manual fixes
  • Bulk editing capabilities are limited
  • AI accuracy varies on complex questions
  • Hidden costs for some add-on features
4
Expert Score
9.5 / 10
509
154
FAST PROPOSAL CREATION
DIGITAL SIGNATURES

Better Proposals Online Software

Better Proposals Online Software
View Website
Better Proposals is specifically designed for B2B SaaS companies, enabling them to automate proposal creation, delivery, and follow-up. It replaces traditional, time-consuming methods with a digital, interactive experience, facilitating swift, seamless transactions with integrated digital signatures.
Better Proposals is specifically designed for B2B SaaS companies, enabling them to automate proposal creation, delivery, and follow-up. It replaces traditional, time-consuming methods with a digital, interactive experience, facilitating swift, seamless transactions with integrated digital signatures.
FAST PROPOSAL CREATION
DIGITAL SIGNATURES

Best for teams that are

  • Freelancers and small agencies wanting to send professional web-based proposals quickly
  • Small businesses prioritizing ease of use and affordability over complex features

Skip if

  • Enterprise sales teams requiring complex approval workflows or deep CRM integration
  • Users who need to export high-fidelity PDFs for print or offline use

Expert Take

Our analysis shows Better Proposals excels in streamlining the sales process by moving away from static PDFs to interactive, web-based documents. Research indicates that its real-time tracking capabilities—showing exactly when and how long a client views a proposal—provide a significant advantage for sales follow-ups. Furthermore, the documented commitment to 100% human support with rapid response times addresses a common pain point in SaaS, making it a highly reliable choice for small to mid-sized businesses.

Pros

  • 250+ customizable proposal templates
  • Integrated digital signatures and payments
  • Real-time document tracking analytics
  • 24/7 human support (2-min response)
  • Affordable starting price ($19/mo)

Cons

  • No export to editable Word/Doc
  • Password protection gated to Enterprise
  • Interface can be clunky/glitchy
  • Limited branding on lower plans
  • Client navigation requires clicking
5
Expert Score
9.3 / 10
500
127
ENHANCED CLOSE RATES
FREE TRIALS AVAILABLE

QuoteCloud Sales Proposal Software

QuoteCloud Sales Proposal Software
View Website
QuoteCloud is a sales proposal software specifically designed to streamline the proposal creation, sending, and e-signing process for B2B SaaS companies. It addresses their need for efficient and effective proposal management, helping to increase closing rates by up to 23%.
QuoteCloud is a sales proposal software specifically designed to streamline the proposal creation, sending, and e-signing process for B2B SaaS companies. It addresses their need for efficient and effective proposal management, helping to increase closing rates by up to 23%.
ENHANCED CLOSE RATES
FREE TRIALS AVAILABLE

Best for teams that are

  • Sales teams needing robust CPQ capabilities and complex pricing tables
  • Businesses requiring a centralized product catalog with drag-and-drop quoting

Skip if

  • Field sales teams requiring a native mobile application
  • Users seeking a highly modern, glitch-free interface or advanced native integrations

Expert Take

Our analysis shows QuoteCloud carves out a unique position by combining standard proposal automation with specialized travel industry integrations like Sabre and Tramada. Research indicates it offers exceptional value through a transparent pricing model that includes a functional free tier and unlimited quotes on paid plans. While general performance feedback is mixed, its ability to import complex GDS data into polished proposals makes it a standout choice for travel professionals.

Pros

  • Specialized Sabre & Tramada travel integrations
  • Interactive pricing tables with add-ons
  • Free plan available for single users
  • Unlimited sales quotes on paid plans
  • Rich media content library support

Cons

  • Reports of occasional system slowness
  • Lower review ratings than top competitors
  • Advanced analytics limited to higher tiers
  • Custom branding requires minimum user count
6
Expert Score
9.1 / 10
366
156
STREAMLINED PROCESS
CRM INTEGRATION

PandaDoc Sales Proposal Software

PandaDoc Sales Proposal Software
View Website
PandaDoc is a powerful sales proposal tool specifically designed for B2B SaaS companies. It allows users to create, customize and send professional sales proposals in mere minutes, addressing the need for efficiency, personalization, and scalability in the fast-paced SaaS sales environment.
PandaDoc is a powerful sales proposal tool specifically designed for B2B SaaS companies. It allows users to create, customize and send professional sales proposals in mere minutes, addressing the need for efficiency, personalization, and scalability in the fast-paced SaaS sales environment.
STREAMLINED PROCESS
CRM INTEGRATION

Best for teams that are

  • Scaling sales teams needing an all-in-one solution for proposals, quotes, and contracts
  • Businesses requiring robust workflow automation and deep CRM integrations

Skip if

  • Teams primarily managing complex, high-volume RFP responses
  • Users seeking a purely web-based, microsite experience rather than documents

Expert Take

Our analysis shows PandaDoc successfully bridges the gap between simple e-signature tools and complex contract management systems. Research indicates it is particularly strong for sales teams due to its native CPQ capabilities and deep CRM integrations. While the billing policy is rigid, the platform's 'Unicorn' status and $100M ARR demonstrate massive market trust. We are particularly impressed by its security stack, which includes SOC 2 Type II and HIPAA compliance, making it a viable choice for regulated industries.

Pros

  • Unlimited e-signatures and document uploads on paid plans
  • Intuitive drag-and-drop editor with 450+ templates
  • SOC 2 Type II and HIPAA compliant security
  • Deep native integrations with Salesforce and HubSpot
  • Real-time document tracking and analytics

Cons

  • Strict no-refund policy for cancellations
  • Editor performance lags with large/complex documents
  • Advanced features (CPQ, API) locked in Enterprise
  • Phone support requires paid Premium add-on
  • Salesforce integration often requires higher tier

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 Qwilr Sales Proposal Software
Web-only No Yes - 14 days Yes No Email/Ticket only Not specified Salesforce, HubSpot, Xero Enterprise plans only $75/month
2 Proposify - Sales Proposal Software
Yes No Yes - 14 days Yes Yes Yes SOC 2 Salesforce, HubSpot, Pipedrive Yes $19/month
3 Loopio Proposal Software
No No Contact for trial No Enterprise API only Email/Ticket only ISO 27001 Salesforce, Microsoft 365, Slack Yes Contact for pricing
4 Better Proposals Online Software
Web-only No Yes - 14 days Yes No Yes Not specified Stripe, PayPal, Zapier No $19/month
5 QuoteCloud Sales Proposal Software
No No Yes - 14 days Yes No Email/Ticket only Not specified Salesforce, Xero, QuickBooks Enterprise plans only $29/month
6 PandaDoc Sales Proposal Software
Yes Yes Yes - 14 days Yes Yes Yes SOC 2 Salesforce, HubSpot, Google Workspace Yes $19/month
1

Qwilr Sales Proposal Software

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, HubSpot, Xero
Supports SSO
Enterprise plans only
Starting Price
$75/month
2

Proposify - Sales Proposal Software

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, HubSpot, Pipedrive
Supports SSO
Yes
Starting Price
$19/month
3

Loopio Proposal Software

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Salesforce, Microsoft 365, Slack
Supports SSO
Yes
Starting Price
Contact for pricing
4

Better Proposals Online Software

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Stripe, PayPal, Zapier
Supports SSO
No
Starting Price
$19/month
5

QuoteCloud Sales Proposal Software

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Xero, QuickBooks
Supports SSO
Enterprise plans only
Starting Price
$29/month
6

PandaDoc Sales Proposal Software

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, HubSpot, Google Workspace
Supports SSO
Yes
Starting Price
$19/month

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How We Rank Products

Our Evaluation Process

The 'How We Choose' section for Sales Proposal Tools for B2B SaaS Companies outlines the research methodology employed to evaluate and rank various products, including Proposify, Qwilr, PandaDoc, Loopio, and Better Proposals. Key factors considered in the evaluation process include product specifications, feature sets, customer reviews, ratings, and overall value for money. Specific considerations that influenced the selection process involve the tools' usability, integration capabilities with existing systems, and the quality of customer support. Rankings were determined by analyzing comprehensive data from multiple sources, including user feedback and expert reviews, while also assessing the price-to-value ratio to ensure that each recommended product delivers effective solutions for B2B sales proposals.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of B2B sales proposal features.
  • Rankings based on analysis of user reviews, expert insights, and product specifications.
  • Selection criteria focus on key functionalities and performance metrics pertinent to sales proposal tools.

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Score Breakdown

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