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Amplitude
amplitude.com · Amplitude Product Analytics · scored Dec 2025Amplitude leads product analytics, free plan covers 100k users
Best forProduct and growth teams needing deep retention and cohort analysis
Behavioral analytics platform tracking feature usage, retention and customer journeys for product teams.
Free vs paid
Free plan
$0- Up to 100,000 monthly tracked users
- Core behavioral analytics
Paid from
Custom quote- Advanced retention and cohort tools
- 130+ native integrations
Learning curve
Steep learning curve for new and non-technical users
Upside
- Free plan covers 100k monthly users
- Leader in the 2025 Forrester Wave
- SOC 2, ISO 27001 and HIPAA compliant
Catch
- Steep learning curve for beginners
- Pricing scales sharply with event volume
- Needs engineering work to implement
Editor's takeAmplitude's free tier is generous enough for early-stage teams to get real behavioral data before paying anything. The catch shows up later, since reviewers and independent write-ups both flag that costs climb fast with event volume, and setup takes real engineering time to instrument correctly.
Does Amplitude have a free plan?
Yes. The free plan covers up to 100,000 monthly tracked users. Paid plans require a custom quote based on usage.
Is Amplitude compliant with data regulations?
Yes, based on the evidence pack. Amplitude is SOC 2, ISO 27001 and HIPAA compliant, per its feature matrix and compliance notes.








