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Top Omnichannel Automation Tools for Ecommerce 2025 - Data-Driven Reviews & Rankings

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

This is one section of a bigger category — explore Multichannel Marketing Automation Platforms fully here.

Omnichannel Automation Tools for Ecommerce
Albert Richer

Finding Your Fit: The Most Effective Omnichannel Automation Tools for Ecommerce Based on Data-Driven Insights Market research shows that businesses leveraging omnichannel marketing automation tools are seeing a significant increase in customer engagement and retention. Analysis of thousands of customer reviews indicates that tools like HubSpot and Klaviyo consistently score high for their user-friendly interfaces and robust integration capabilities, making them favorites among ecommerce platforms. Finding Your Fit: The Most Effective Omnichannel Automation Tools for Ecommerce Based on Data-Driven Insights Market research shows that businesses leveraging omnichannel marketing automation tools are seeing a significant increase in customer engagement and retention.

Similar Categories
1
Expert Score
9.8 / 10
580
68
OMNICHANNEL MASTERY
USER-FRIENDLY DESIGN
1
Omnisend Marketing Automation
9.8

Omnisend Marketing Automation

Omnisend Marketing Automation
View Website
Free plan available, Premium starting at $16/month
OMNICHANNEL MASTERY
USER-FRIENDLY DESIGN

Why We Love It

What sets Omnisend apart in the ecommerce industry is its omnichannel approach that allows businesses to reach customers wherever they are. It's more than just email - it's SMS, push notifications, and more, all in one platform. The software's ecommerce-centric features help businesses create personalized customer experiences, boost engagement, and increase customer loyalty. Furthermore, its user-friendly interface makes it easy to build and execute marketing campaigns.

Pros

  • Omnichannel marketing automation
  • Ecommerce-specific features
  • User-friendly interface
  • Robust analytics and reporting
  • 24/7 support

Cons

  • Limited customization options
  • Can be overwhelming for beginners
  • No CRM integration

Free plan available, Premium starting at $16/month

Omnisend is a powerful omnichannel marketing automation solution specifically designed to cater to the needs of ecommerce businesses. It enables seamless automation across various channels like email, SMS, and more, providing ecommerce professionals with the tools they need to convert, retain, and grow their audience efficiently.

Pros

  • Omnichannel marketing automation
  • Ecommerce-specific features
  • User-friendly interface
  • Robust analytics and reporting
  • 24/7 support

Cons

  • Limited customization options
  • Can be overwhelming for beginners
  • No CRM integration
OMNICHANNEL MASTERY
USER-FRIENDLY DESIGN

Why We Love It

What sets Omnisend apart in the ecommerce industry is its omnichannel approach that allows businesses to reach customers wherever they are. It's more than just email - it's SMS, push notifications, and more, all in one platform. The software's ecommerce-centric features help businesses create personalized customer experiences, boost engagement, and increase customer loyalty. Furthermore, its user-friendly interface makes it easy to build and execute marketing campaigns.

Pros

  • Omnichannel marketing automation
  • Ecommerce-specific features
  • User-friendly interface
  • Robust analytics and reporting
  • 24/7 support

Cons

  • Limited customization options
  • Can be overwhelming for beginners
  • No CRM integration

Why We Love It

What sets Omnisend apart in the ecommerce industry is its omnichannel approach that allows businesses to reach customers wherever they are. It's more than just email - it's SMS, push notifications, and more, all in one platform. The software's ecommerce-centric features help businesses create personalized customer experiences, boost engagement, and increase customer loyalty. Furthermore, its user-friendly interface makes it easy to build and execute marketing campaigns.

Free plan available, Premium starting at $16/month

Omnisend is a powerful omnichannel marketing automation solution specifically designed to cater to the needs of ecommerce businesses. It enables seamless automation across various channels like email, SMS, and more, providing ecommerce professionals with the tools they need to convert, retain, and grow their audience efficiently.

2
Expert Score
9.5 / 10
512
87
HIGH CONVERSION BOOST
TIME-SAVING TOOLS
2
WayMore Omnichannel Automation
9.5

WayMore Omnichannel Automation

WayMore Omnichannel Automation
View Website
Enterprise pricing available
HIGH CONVERSION BOOST
TIME-SAVING TOOLS

Why We Love It

WayMore is a game-changer for the eCommerce industry. Its omnichannel automation allows businesses to engage consumers consistently across different platforms, which is crucial in providing a seamless customer experience. The advanced analytics offer insightful data that can be leveraged to improve strategies and boost conversions. Furthermore, the software's user-friendly design makes it accessible for all users, regardless of their technical background.

Pros

  • Omnichannel marketing automation
  • High conversion rates
  • Time-saving tool
  • User-friendly interface
  • Advanced analytics

Cons

  • Limited information on pricing
  • May require technical knowledge for advanced features

Enterprise pricing available

WayMore, developed by Routee, is a sophisticated automation tool designed specifically for eCommerce businesses. This software automates marketing procedures, enhances conversions, and minimizes digital marketing efforts. It provides a platform for seamless omnichannel marketing that addresses the industry's need for efficient and effective consumer engagement across multiple channels.

Pros

  • Omnichannel marketing automation
  • High conversion rates
  • Time-saving tool
  • User-friendly interface
  • Advanced analytics

Cons

  • Limited information on pricing
  • May require technical knowledge for advanced features
HIGH CONVERSION BOOST
TIME-SAVING TOOLS

Why We Love It

WayMore is a game-changer for the eCommerce industry. Its omnichannel automation allows businesses to engage consumers consistently across different platforms, which is crucial in providing a seamless customer experience. The advanced analytics offer insightful data that can be leveraged to improve strategies and boost conversions. Furthermore, the software's user-friendly design makes it accessible for all users, regardless of their technical background.

Pros

  • Omnichannel marketing automation
  • High conversion rates
  • Time-saving tool
  • User-friendly interface
  • Advanced analytics

Cons

  • Limited information on pricing
  • May require technical knowledge for advanced features

Why We Love It

WayMore is a game-changer for the eCommerce industry. Its omnichannel automation allows businesses to engage consumers consistently across different platforms, which is crucial in providing a seamless customer experience. The advanced analytics offer insightful data that can be leveraged to improve strategies and boost conversions. Furthermore, the software's user-friendly design makes it accessible for all users, regardless of their technical background.

Enterprise pricing available

WayMore, developed by Routee, is a sophisticated automation tool designed specifically for eCommerce businesses. This software automates marketing procedures, enhances conversions, and minimizes digital marketing efforts. It provides a platform for seamless omnichannel marketing that addresses the industry's need for efficient and effective consumer engagement across multiple channels.

3
Expert Score
9.3 / 10
482
53
ECOMMERCE EXCELLENCE
PERSONALIZATION PRO
3
Klaviyo Omnichannel Platform
9.3

Klaviyo Omnichannel Platform

Klaviyo Omnichannel Platform
View Website
Pricing upon contact, Free plan available, Enterprise pricing available
ECOMMERCE EXCELLENCE
PERSONALIZATION PRO

Why We Love It

Klaviyo's platform is adored by ecommerce professionals for its comprehensive omnichannel marketing capabilities. It enables businesses to manage all customer touchpoints seamlessly, delivering a personalized experience that boosts customer engagement and loyalty. Its advanced analytics and reporting tools provide valuable insights for data-driven decision making. Furthermore, it's ease of integration with popular ecommerce platforms makes it a versatile tool for businesses of all sizes.

Pros

  • Omnichannel marketing
  • Personalized customer messaging
  • Advanced analytics and reporting
  • Integration with ecommerce platforms
  • Email automation

Cons

  • Somewhat complex for beginners
  • Higher price point compared to competitors
  • No offline support

Pricing upon contact, Free plan available, Enterprise pricing available

Klaviyo's All-In-One Omnichannel Marketing Platform is specifically designed for ecommerce businesses looking for a comprehensive solution to manage all customer touchpoints. It personalizes messaging for every channel, thereby addressing the need for a unified and seamless customer experience.

Pros

  • Omnichannel marketing
  • Personalized customer messaging
  • Advanced analytics and reporting
  • Integration with ecommerce platforms
  • Email automation

Cons

  • Somewhat complex for beginners
  • Higher price point compared to competitors
  • No offline support
ECOMMERCE EXCELLENCE
PERSONALIZATION PRO

Why We Love It

Klaviyo's platform is adored by ecommerce professionals for its comprehensive omnichannel marketing capabilities. It enables businesses to manage all customer touchpoints seamlessly, delivering a personalized experience that boosts customer engagement and loyalty. Its advanced analytics and reporting tools provide valuable insights for data-driven decision making. Furthermore, it's ease of integration with popular ecommerce platforms makes it a versatile tool for businesses of all sizes.

Pros

  • Omnichannel marketing
  • Personalized customer messaging
  • Advanced analytics and reporting
  • Integration with ecommerce platforms
  • Email automation

Cons

  • Somewhat complex for beginners
  • Higher price point compared to competitors
  • No offline support

Why We Love It

Klaviyo's platform is adored by ecommerce professionals for its comprehensive omnichannel marketing capabilities. It enables businesses to manage all customer touchpoints seamlessly, delivering a personalized experience that boosts customer engagement and loyalty. Its advanced analytics and reporting tools provide valuable insights for data-driven decision making. Furthermore, it's ease of integration with popular ecommerce platforms makes it a versatile tool for businesses of all sizes.

Pricing upon contact, Free plan available, Enterprise pricing available

Klaviyo's All-In-One Omnichannel Marketing Platform is specifically designed for ecommerce businesses looking for a comprehensive solution to manage all customer touchpoints. It personalizes messaging for every channel, thereby addressing the need for a unified and seamless customer experience.

4
Expert Score
9.0 / 10
725
156
DATA-DRIVEN LEADER
SCALABILITY STAR
4
SAP Emarsys Omnichannel Platform
9.0

SAP Emarsys Omnichannel Platform

SAP Emarsys Omnichannel Platform
View Website
Enterprise pricing available
DATA-DRIVEN LEADER
SCALABILITY STAR

Why We Love It

SAP Emarsys stands out for its focus on the ecommerce industry as it offers omnichannel marketing automation. The platform's strength lies in its ability to harness data from various sources, and its AI-driven features that enable personalized messaging across multiple channels. Ecommerce professionals particularly love its robust analytics, offering valuable insights for data-driven decision making.

Pros

  • Omnichannel marketing capability
  • Easy data integration
  • AI-driven personalization
  • Scalable solutions
  • Robust analytics

Cons

  • Could be complex for beginners
  • May require technical expertise
  • Higher price point

Enterprise pricing available

SAP Emarsys is a marketing automation tool that is specifically engineered for ecommerce businesses. With its omnichannel capabilities, it seamlessly integrates data and facilitates deployment of personalized campaigns at scale, addressing the need for a unified, data-driven approach in ecommerce marketing.

Pros

  • Omnichannel marketing capability
  • Easy data integration
  • AI-driven personalization
  • Scalable solutions
  • Robust analytics

Cons

  • Could be complex for beginners
  • May require technical expertise
  • Higher price point
DATA-DRIVEN LEADER
SCALABILITY STAR

Why We Love It

SAP Emarsys stands out for its focus on the ecommerce industry as it offers omnichannel marketing automation. The platform's strength lies in its ability to harness data from various sources, and its AI-driven features that enable personalized messaging across multiple channels. Ecommerce professionals particularly love its robust analytics, offering valuable insights for data-driven decision making.

Pros

  • Omnichannel marketing capability
  • Easy data integration
  • AI-driven personalization
  • Scalable solutions
  • Robust analytics

Cons

  • Could be complex for beginners
  • May require technical expertise
  • Higher price point

Why We Love It

SAP Emarsys stands out for its focus on the ecommerce industry as it offers omnichannel marketing automation. The platform's strength lies in its ability to harness data from various sources, and its AI-driven features that enable personalized messaging across multiple channels. Ecommerce professionals particularly love its robust analytics, offering valuable insights for data-driven decision making.

Enterprise pricing available

SAP Emarsys is a marketing automation tool that is specifically engineered for ecommerce businesses. With its omnichannel capabilities, it seamlessly integrates data and facilitates deployment of personalized campaigns at scale, addressing the need for a unified, data-driven approach in ecommerce marketing.

5
Expert Score
8.8 / 10
452
136
ANALYTICS ACE
INVENTORY INNOVATOR
5
FieldStack Omnichannel eCommerce
8.8

FieldStack Omnichannel eCommerce

FieldStack Omnichannel eCommerce
View Website
Pricing model information is not publicly disclosed on the website.
ANALYTICS ACE
INVENTORY INNOVATOR

Why We Love It

FieldStack's Omnichannel eCommerce platform is a game-changer for the industry. It effectively addresses the challenge of managing multiple sales channels and streamlines entire retail operations, from stores to supply chains. Its real-time inventory tracking and advanced analytics help businesses to make informed decisions. Moreover, it has built-in marketing automation, which is a boon for eCommerce businesses aiming to scale. The seamless integration it provides is a breath of fresh air in the complex eCommerce ecosystem.

Pros

  • Unified retail operation management
  • Seamless multi-channel integration
  • Real-time inventory tracking
  • Advanced analytics and reporting
  • Built-in marketing automation

Cons

  • Pricing not transparent
  • May be complex for non-tech savvy users
  • Potential overkill for small businesses

Pricing model information is not publicly disclosed on the website.

FieldStack’s Omnichannel eCommerce software is a comprehensive solution for managing retail operations. It unifies stores, webstores, warehouses, and supply chains, effectively addressing the complex needs of the eCommerce industry. Its ability to streamline operations and maintain consistency across multiple channels makes it a valuable tool for industry professionals.

Pros

  • Unified retail operation management
  • Seamless multi-channel integration
  • Real-time inventory tracking
  • Advanced analytics and reporting
  • Built-in marketing automation

Cons

  • Pricing not transparent
  • May be complex for non-tech savvy users
  • Potential overkill for small businesses
ANALYTICS ACE
INVENTORY INNOVATOR

Why We Love It

FieldStack's Omnichannel eCommerce platform is a game-changer for the industry. It effectively addresses the challenge of managing multiple sales channels and streamlines entire retail operations, from stores to supply chains. Its real-time inventory tracking and advanced analytics help businesses to make informed decisions. Moreover, it has built-in marketing automation, which is a boon for eCommerce businesses aiming to scale. The seamless integration it provides is a breath of fresh air in the complex eCommerce ecosystem.

Pros

  • Unified retail operation management
  • Seamless multi-channel integration
  • Real-time inventory tracking
  • Advanced analytics and reporting
  • Built-in marketing automation

Cons

  • Pricing not transparent
  • May be complex for non-tech savvy users
  • Potential overkill for small businesses

Why We Love It

FieldStack's Omnichannel eCommerce platform is a game-changer for the industry. It effectively addresses the challenge of managing multiple sales channels and streamlines entire retail operations, from stores to supply chains. Its real-time inventory tracking and advanced analytics help businesses to make informed decisions. Moreover, it has built-in marketing automation, which is a boon for eCommerce businesses aiming to scale. The seamless integration it provides is a breath of fresh air in the complex eCommerce ecosystem.

Pricing model information is not publicly disclosed on the website.

FieldStack’s Omnichannel eCommerce software is a comprehensive solution for managing retail operations. It unifies stores, webstores, warehouses, and supply chains, effectively addressing the complex needs of the eCommerce industry. Its ability to streamline operations and maintain consistency across multiple channels makes it a valuable tool for industry professionals.

6
Expert Score
8.5 / 10
620
106
UNIFIED MESSAGING
INTEGRATION KING
6
CoreMedia Content Cloud
8.5

CoreMedia Content Cloud

CoreMedia Content Cloud
View Website
Enterprise pricing available
UNIFIED MESSAGING
INTEGRATION KING

Why We Love It

What sets CoreMedia Content Cloud apart is its commitment to delivering a seamless omnichannel experience, a critical factor for ecommerce businesses. It empowers professionals to maintain brand consistency and create personalized user experiences across all digital channels. Additionally, with its advanced analytics and extensive integrations, it provides the necessary tools to understand, engage, and retain customers better.

Pros

  • Omnichannel consistency
  • User-friendly design tools
  • Tailored user experiences
  • Advanced analytics
  • Extensive integrations

Cons

  • Might be overkill for small businesses
  • Learning curve for non-tech-savvy users
  • Potential for higher price point

Enterprise pricing available

CoreMedia Content Cloud is a robust omnichannel experience design tool, perfectly suited for ecommerce professionals. It provides seamless and consistent customer experiences across all digital channels, thus addressing the industry's need for unified messaging and brand consistency.

Pros

  • Omnichannel consistency
  • User-friendly design tools
  • Tailored user experiences
  • Advanced analytics
  • Extensive integrations

Cons

  • Might be overkill for small businesses
  • Learning curve for non-tech-savvy users
  • Potential for higher price point
UNIFIED MESSAGING
INTEGRATION KING

Why We Love It

What sets CoreMedia Content Cloud apart is its commitment to delivering a seamless omnichannel experience, a critical factor for ecommerce businesses. It empowers professionals to maintain brand consistency and create personalized user experiences across all digital channels. Additionally, with its advanced analytics and extensive integrations, it provides the necessary tools to understand, engage, and retain customers better.

Pros

  • Omnichannel consistency
  • User-friendly design tools
  • Tailored user experiences
  • Advanced analytics
  • Extensive integrations

Cons

  • Might be overkill for small businesses
  • Learning curve for non-tech-savvy users
  • Potential for higher price point

Why We Love It

What sets CoreMedia Content Cloud apart is its commitment to delivering a seamless omnichannel experience, a critical factor for ecommerce businesses. It empowers professionals to maintain brand consistency and create personalized user experiences across all digital channels. Additionally, with its advanced analytics and extensive integrations, it provides the necessary tools to understand, engage, and retain customers better.

Enterprise pricing available

CoreMedia Content Cloud is a robust omnichannel experience design tool, perfectly suited for ecommerce professionals. It provides seamless and consistent customer experiences across all digital channels, thus addressing the industry's need for unified messaging and brand consistency.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1WayMore Omnichannel Automation
 No No Contact for trial No Yes Email/Ticket only Not specified Adobe Commerce, Magento, Salesforce Enterprise plans only Enterprise pricing available
2Omnisend Marketing Automation
 No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, BigCommerce No $16/month
3CoreMedia Content Cloud
 No No Contact for trial No Yes Email/Ticket only Not specified SAP, Salesforce, Adobe Experience Manager Yes Enterprise pricing available
4SAP Emarsys Omnichannel Platform
 No No Contact for trial No Enterprise API only Yes ISO 27001 Salesforce, Shopify, Magento Yes Enterprise pricing available
5Klaviyo Omnichannel Platform
 No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, BigCommerce, Magento No Free
6FieldStack Omnichannel eCommerce
 No No Contact for trial No Enterprise API only Email/Ticket only Not specified Custom integrations only Enterprise plans only Contact for pricing
1

WayMore Omnichannel Automation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Adobe Commerce, Magento, Salesforce
Supports SSO
Enterprise plans only
Starting Price
Enterprise pricing available
2

Omnisend Marketing Automation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
No
Starting Price
$16/month
3

CoreMedia Content Cloud

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
SAP, Salesforce, Adobe Experience Manager
Supports SSO
Yes
Starting Price
Enterprise pricing available
4

SAP Emarsys Omnichannel Platform

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Salesforce, Shopify, Magento
Supports SSO
Yes
Starting Price
Enterprise pricing available
5

Klaviyo Omnichannel Platform

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, BigCommerce, Magento
Supports SSO
No
Starting Price
Free
6

FieldStack Omnichannel eCommerce

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing

Similar Categories

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 Multichannel Tools with AI Based Targeting
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 Multichannel Automation Tools Integrated with CDPs
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 Multichannel Automation Tools for SaaS
Multichannel Automation Tools for SaaS
 Cross Channel Automation Tools with Personalization
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 Customer Data and Multichannel Automation Tools
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 Workflow Tools Integrated with DAM and CMS
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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for omnichannel automation tools for ecommerce focuses on a comprehensive evaluation of key factors such as product specifications, feature sets, customer reviews, and overall ratings. Important considerations in this category include integration capabilities, ease of use, scalability, and the effectiveness of customer engagement features, all of which significantly influence the selection process. The research methodology is rooted in comparative analysis, utilizing data from customer feedback, expert reviews, and the price-to-value ratio to determine the rankings of the products evaluated. This approach ensures a thorough and objective assessment of each tool's potential to enhance ecommerce operations.

Verification

  • Products evaluated through comprehensive research and analysis of industry benchmarks and user feedback.
  • Rankings based on a detailed analysis of features, customer ratings, and expert insights in omnichannel automation.
  • Selection criteria focus on scalability, integration capabilities, and user experience within the ecommerce ecosystem.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Omnichannel Automation Tools for Ecommerce

What makes a omnichannel automation tools for ecommerce the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your omnichannel automation tools for ecommerce recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of omnichannel automation tools for ecommerce?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means