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Multichannel Marketing Automation Platforms

Top Multichannel Marketing Automation Platforms for 2025 - 10 Best Options

Albert Richer
Curated by :
Albert Richer
Updated Nov 19, 2025

This page reflects a narrower topic — see all Marketing & Advertising Platforms tools here.

Multichannel Marketing Automation Platforms
Albert Richer

Multichannel marketing automation platforms help organizations coordinate campaigns, automate communication, and deliver personalized experiences across email, SMS, social media, web, mobile, and paid advertising channels from a single system. Instead of manually managing campaigns channel by channel, these platforms centralize segmentation, workflow automation, content delivery, and attribution tracking. Strong solutions support dynamic audiences, behavioral triggers, lifecycle journeys, A B testing, personalization engines, campaign calendars, and analytics that unify customer interactions. This category is essential for ecommerce brands, SaaS companies, retail organizations, agencies, and any business that needs consistent cross channel communication. Multichannel marketing automation platforms help organizations coordinate campaigns, automate communication, and deliver personalized experiences across email, SMS, social media, web, mobile, and paid advertising channels from a single system.

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Expert Score Breakdown

0.0 / 10
Excellent
1
Expert Score
9.9 / 10
388
156
SEAMLESS INTEGRATION
SCALABLE SOLUTIONS
Selected From Multichannel Automation Tools Integrated with CDPs
1
Twilio Segment
9.9

Twilio Segment

Twilio Segment
Enterprise pricing available
View Website
SEAMLESS INTEGRATION
SCALABLE SOLUTIONS

Why We Love It

Twilio Segment is an ideal tool for marketers in this industry due to its ability to automate customer engagement across multiple channels. Its integration capabilities mean that it can easily fit into an existing tech stack, and its real-time customer data tracking supports data-driven decision-making. Furthermore, its scalability ensures it can grow with a business, making it a reliable long-term solution.

Pros

  • Easy app integration
  • Multichannel automation
  • Real-time customer data tracking
  • Personalization capabilities
  • Scalability

Cons

  • Requires technical knowledge
  • May be expensive for small businesses

Enterprise pricing available

Twilio Segment is a customer data platform that integrates various apps to allow businesses to create automated workflows involving multiple tools and channels. With its multichannel automation capabilities, it meets the specific needs of marketers who aim to deliver personalized experiences across different customer touchpoints, enhancing customer engagement and retention.

Pros

  • Easy app integration
  • Multichannel automation
  • Real-time customer data tracking
  • Personalization capabilities
  • Scalability

Cons

  • Requires technical knowledge
  • May be expensive for small businesses
SEAMLESS INTEGRATION
SCALABLE SOLUTIONS

Why We Love It

Twilio Segment is an ideal tool for marketers in this industry due to its ability to automate customer engagement across multiple channels. Its integration capabilities mean that it can easily fit into an existing tech stack, and its real-time customer data tracking supports data-driven decision-making. Furthermore, its scalability ensures it can grow with a business, making it a reliable long-term solution.

Pros

  • Easy app integration
  • Multichannel automation
  • Real-time customer data tracking
  • Personalization capabilities
  • Scalability

Cons

  • Requires technical knowledge
  • May be expensive for small businesses

Why We Love It

Twilio Segment is an ideal tool for marketers in this industry due to its ability to automate customer engagement across multiple channels. Its integration capabilities mean that it can easily fit into an existing tech stack, and its real-time customer data tracking supports data-driven decision-making. Furthermore, its scalability ensures it can grow with a business, making it a reliable long-term solution.

Enterprise pricing available

Twilio Segment is a customer data platform that integrates various apps to allow businesses to create automated workflows involving multiple tools and channels. With its multichannel automation capabilities, it meets the specific needs of marketers who aim to deliver personalized experiences across different customer touchpoints, enhancing customer engagement and retention.

2
Expert Score
9.7 / 10
382
57
SEAMLESS INTEGRATIONS
Selected From Multichannel Automation Tools for SaaS
2
Circle | Marketing Automation
9.7

Circle | Marketing Automation

Circle | Marketing Automation
Custom pricing available upon request
View Website
SEAMLESS INTEGRATIONS

Why We Love It

Circle's real-time campaign tracking coupled with its multichannel automation makes it a powerful tool for SaaS professionals looking to optimize their marketing efforts. This software allows businesses to create personalized customer journey maps, ensuring a more targeted and effective approach to marketing. Moreover, its easy integration with existing systems makes it an adaptable solution that can fit into any SaaS business structure.

Pros

  • Real-time campaign tracking
  • Multichannel marketing automation
  • Personalized customer journey mapping
  • Easy integration with existing systems

Cons

  • No transparent pricing model
  • May require technical understanding for full utilization

Custom pricing available upon request

Circle is a multichannel marketing automation software designed to manage your marketing campaigns efficiently. It helps you track results and understand which messages are resonating with your audience, making it an ideal solution for SaaS businesses seeking to improve their marketing strategies.

Pros

  • Real-time campaign tracking
  • Multichannel marketing automation
  • Personalized customer journey mapping
  • Easy integration with existing systems

Cons

  • No transparent pricing model
  • May require technical understanding for full utilization
SEAMLESS INTEGRATIONS

Why We Love It

Circle's real-time campaign tracking coupled with its multichannel automation makes it a powerful tool for SaaS professionals looking to optimize their marketing efforts. This software allows businesses to create personalized customer journey maps, ensuring a more targeted and effective approach to marketing. Moreover, its easy integration with existing systems makes it an adaptable solution that can fit into any SaaS business structure.

Pros

  • Real-time campaign tracking
  • Multichannel marketing automation
  • Personalized customer journey mapping
  • Easy integration with existing systems

Cons

  • No transparent pricing model
  • May require technical understanding for full utilization

Why We Love It

Circle's real-time campaign tracking coupled with its multichannel automation makes it a powerful tool for SaaS professionals looking to optimize their marketing efforts. This software allows businesses to create personalized customer journey maps, ensuring a more targeted and effective approach to marketing. Moreover, its easy integration with existing systems makes it an adaptable solution that can fit into any SaaS business structure.

Custom pricing available upon request

Circle is a multichannel marketing automation software designed to manage your marketing campaigns efficiently. It helps you track results and understand which messages are resonating with your audience, making it an ideal solution for SaaS businesses seeking to improve their marketing strategies.

3
Expert Score
9.6 / 10
366
134
CUSTOMER RETENTION FOCUS
OMNICHANNEL EXPERIENCE
Selected From Multichannel Platforms with Email SMS and Push
3
Klaviyo: AI Email & SMS Marketing
9.6

Klaviyo: AI Email & SMS Marketing

Klaviyo: AI Email & SMS Marketing
Free plan available, Paid plans start at $20/month, Enterprise pricing available
View Website
CUSTOMER RETENTION FOCUS
OMNICHANNEL EXPERIENCE

Why We Love It

Klaviyo is a standout in the B2C industry because of its AI-powered personalization features. It enables businesses to create targeted email and SMS campaigns that resonate with their audience. The in-depth analytics and eCommerce integration make it easy to track performance and optimize strategies. Its ability to deliver omnichannel experiences is a game-changer in the era of customer-centric marketing.

Pros

  • AI-Powered Personalization
  • Multi-Channel Capabilities
  • Extensive Automation Features
  • In-depth Analytics
  • Integration with eCommerce Platforms

Cons

  • Can be complex for beginners
  • Limited SMS capabilities in some regions
  • Pricing can be high for large email lists

Free plan available, Paid plans start at $20/month, Enterprise pricing available

Klaviyo is an AI-driven email marketing and SMS solution designed for the B2C industry, particularly for those seeking to deliver personalized, omnichannel experiences. It directly addresses industry needs for customer retention, growth and measurable results by leveraging advanced machine learning algorithms and extensive automation features.

Pros

  • AI-Powered Personalization
  • Multi-Channel Capabilities
  • Extensive Automation Features
  • In-depth Analytics
  • Integration with eCommerce Platforms

Cons

  • Can be complex for beginners
  • Limited SMS capabilities in some regions
  • Pricing can be high for large email lists
CUSTOMER RETENTION FOCUS
OMNICHANNEL EXPERIENCE

Why We Love It

Klaviyo is a standout in the B2C industry because of its AI-powered personalization features. It enables businesses to create targeted email and SMS campaigns that resonate with their audience. The in-depth analytics and eCommerce integration make it easy to track performance and optimize strategies. Its ability to deliver omnichannel experiences is a game-changer in the era of customer-centric marketing.

Pros

  • AI-Powered Personalization
  • Multi-Channel Capabilities
  • Extensive Automation Features
  • In-depth Analytics
  • Integration with eCommerce Platforms

Cons

  • Can be complex for beginners
  • Limited SMS capabilities in some regions
  • Pricing can be high for large email lists

Why We Love It

Klaviyo is a standout in the B2C industry because of its AI-powered personalization features. It enables businesses to create targeted email and SMS campaigns that resonate with their audience. The in-depth analytics and eCommerce integration make it easy to track performance and optimize strategies. Its ability to deliver omnichannel experiences is a game-changer in the era of customer-centric marketing.

Free plan available, Paid plans start at $20/month, Enterprise pricing available

Klaviyo is an AI-driven email marketing and SMS solution designed for the B2C industry, particularly for those seeking to deliver personalized, omnichannel experiences. It directly addresses industry needs for customer retention, growth and measurable results by leveraging advanced machine learning algorithms and extensive automation features.

4
Expert Score
9.4 / 10
654
47
MULTICHANNEL SUPPORT
CUSTOMIZABLE WORKFLOWS
Selected From Multichannel Automation Tools for SaaS
4
Engage SaaS Customer Engagement
9.4

Engage SaaS Customer Engagement

Engage SaaS Customer Engagement
Free 14-day trial available | Pricing begins at $49/month for Starter, $99/month for Professional, and $199/month for Enterprise
View Website
MULTICHANNEL SUPPORT
CUSTOMIZABLE WORKFLOWS

Why We Love It

Engage is a one-stop solution for SaaS professionals who aim to provide their customers with personalized and efficient customer service. Its automation capabilities are a game-changer, freeing up valuable time that can be devoted to product development and business growth. The ability to manage and control customer communication from one platform makes it a favorite among industry professionals.

Pros

  • Personalized messaging capabilities
  • Comprehensive automation workflows
  • Direct email support
  • Free trial available

Cons

  • May require technical knowledge for complex automation
  • No freemium version after trial
  • Higher pricing for smaller businesses

Free 14-day trial available | Pricing begins at $49/month for Starter, $99/month for Professional, and $199/month for Enterprise

Engage is a comprehensive solution for SaaS businesses looking to improve their customer engagement and automate their processes. The platform allows you to send personalized messages, create automated message workflows, and provide customer support via email, catering directly to the needs of SaaS enterprises.

Pros

  • Personalized messaging capabilities
  • Comprehensive automation workflows
  • Direct email support
  • Free trial available

Cons

  • May require technical knowledge for complex automation
  • No freemium version after trial
  • Higher pricing for smaller businesses
MULTICHANNEL SUPPORT
CUSTOMIZABLE WORKFLOWS

Why We Love It

Engage is a one-stop solution for SaaS professionals who aim to provide their customers with personalized and efficient customer service. Its automation capabilities are a game-changer, freeing up valuable time that can be devoted to product development and business growth. The ability to manage and control customer communication from one platform makes it a favorite among industry professionals.

Pros

  • Personalized messaging capabilities
  • Comprehensive automation workflows
  • Direct email support
  • Free trial available

Cons

  • May require technical knowledge for complex automation
  • No freemium version after trial
  • Higher pricing for smaller businesses

Why We Love It

Engage is a one-stop solution for SaaS professionals who aim to provide their customers with personalized and efficient customer service. Its automation capabilities are a game-changer, freeing up valuable time that can be devoted to product development and business growth. The ability to manage and control customer communication from one platform makes it a favorite among industry professionals.

Free 14-day trial available | Pricing begins at $49/month for Starter, $99/month for Professional, and $199/month for Enterprise

Engage is a comprehensive solution for SaaS businesses looking to improve their customer engagement and automate their processes. The platform allows you to send personalized messages, create automated message workflows, and provide customer support via email, catering directly to the needs of SaaS enterprises.

5
Expert Score
9.3 / 10
447
58
SCALABLE SOLUTIONS
ENHANCED AUTOMATION
Selected From Multichannel Platforms with Email SMS and Push
5
SendPulse Marketing Automation
9.3

SendPulse Marketing Automation

SendPulse Marketing Automation
Free plan available, Premium plans starting at $6.4/month
View Website
SCALABLE SOLUTIONS
ENHANCED AUTOMATION

Why We Love It

What sets SendPulse apart is its ability to consolidate various marketing channels into one platform, making it easier for professionals to manage their campaigns. Its innovative AI features, such as predictive analytics and personalized recommendations, enable marketers to optimize their strategies based on customer behavior. Additionally, its robust automation capabilities save time and ensure consistent engagement across all channels.

Pros

  • Multi-channel capability
  • AI-driven features
  • Extensive automation options
  • Integrates with major social platforms

Cons

  • Limited free plan
  • Can be complex for beginners

Free plan available, Premium plans starting at $6.4/month

SendPulse is a comprehensive multi-channel marketing automation platform specifically designed for businesses needing a unified approach to their marketing efforts. Its features allow seamless integration of email, web push, SMS, and chatbots for major social platforms, enabling marketers to reach their audience through their preferred communication channels.

Pros

  • Multi-channel capability
  • AI-driven features
  • Extensive automation options
  • Integrates with major social platforms

Cons

  • Limited free plan
  • Can be complex for beginners
SCALABLE SOLUTIONS
ENHANCED AUTOMATION

Why We Love It

What sets SendPulse apart is its ability to consolidate various marketing channels into one platform, making it easier for professionals to manage their campaigns. Its innovative AI features, such as predictive analytics and personalized recommendations, enable marketers to optimize their strategies based on customer behavior. Additionally, its robust automation capabilities save time and ensure consistent engagement across all channels.

Pros

  • Multi-channel capability
  • AI-driven features
  • Extensive automation options
  • Integrates with major social platforms

Cons

  • Limited free plan
  • Can be complex for beginners

Why We Love It

What sets SendPulse apart is its ability to consolidate various marketing channels into one platform, making it easier for professionals to manage their campaigns. Its innovative AI features, such as predictive analytics and personalized recommendations, enable marketers to optimize their strategies based on customer behavior. Additionally, its robust automation capabilities save time and ensure consistent engagement across all channels.

Free plan available, Premium plans starting at $6.4/month

SendPulse is a comprehensive multi-channel marketing automation platform specifically designed for businesses needing a unified approach to their marketing efforts. Its features allow seamless integration of email, web push, SMS, and chatbots for major social platforms, enabling marketers to reach their audience through their preferred communication channels.

6
Expert Score
9.1 / 10
683
79
TOP PERSONALIZATION
MULTICHANNEL MASTERY
Selected From Multichannel Automation Tools Integrated with CDPs
6
Sitecore Marketing Automation
9.1

Sitecore Marketing Automation

Sitecore Marketing Automation
Enterprise pricing available
View Website
TOP PERSONALIZATION
MULTICHANNEL MASTERY

Why We Love It

Sitecore's Marketing Automation is a game changer for industries where personalized marketing is key. It allows businesses to have a unified view of their customers through its integrated CDP, and facilitates the crafting of highly targeted marketing campaigns across multiple channels. Its advanced analytics also provides valuable insights into customer behavior, enabling businesses to fine-tune their strategies for maximum impact.

Pros

  • Full integration of CDP and marketing automation tools
  • Personalization capabilities
  • Multichannel marketing
  • Advanced analytics

Cons

  • Steep learning curve
  • Requires technical expertise
  • Higher price point

Enterprise pricing available

Sitecore's Marketing Automation platform is specifically designed to cater to the needs of modern marketers by integrating a Customer Data Platform (CDP), personalization tools, and an Email Automation Tool. This allows businesses to execute highly targeted and personalized multichannel marketing campaigns, addressing the demand for personalized customer experiences in various industries.

Pros

  • Full integration of CDP and marketing automation tools
  • Personalization capabilities
  • Multichannel marketing
  • Advanced analytics

Cons

  • Steep learning curve
  • Requires technical expertise
  • Higher price point
TOP PERSONALIZATION
MULTICHANNEL MASTERY

Why We Love It

Sitecore's Marketing Automation is a game changer for industries where personalized marketing is key. It allows businesses to have a unified view of their customers through its integrated CDP, and facilitates the crafting of highly targeted marketing campaigns across multiple channels. Its advanced analytics also provides valuable insights into customer behavior, enabling businesses to fine-tune their strategies for maximum impact.

Pros

  • Full integration of CDP and marketing automation tools
  • Personalization capabilities
  • Multichannel marketing
  • Advanced analytics

Cons

  • Steep learning curve
  • Requires technical expertise
  • Higher price point

Why We Love It

Sitecore's Marketing Automation is a game changer for industries where personalized marketing is key. It allows businesses to have a unified view of their customers through its integrated CDP, and facilitates the crafting of highly targeted marketing campaigns across multiple channels. Its advanced analytics also provides valuable insights into customer behavior, enabling businesses to fine-tune their strategies for maximum impact.

Enterprise pricing available

Sitecore's Marketing Automation platform is specifically designed to cater to the needs of modern marketers by integrating a Customer Data Platform (CDP), personalization tools, and an Email Automation Tool. This allows businesses to execute highly targeted and personalized multichannel marketing campaigns, addressing the demand for personalized customer experiences in various industries.

7
Expert Score
9.0 / 10
512
87
HIGH CONVERSION BOOST
TIME-SAVING TOOLS
Selected From Omnichannel Automation Tools for Ecommerce
7
WayMore Omnichannel Automation
9.0

WayMore Omnichannel Automation

WayMore Omnichannel Automation
Enterprise pricing available
View Website
HIGH CONVERSION BOOST
TIME-SAVING TOOLS

Why We Love It

WayMore is a game-changer for the eCommerce industry. Its omnichannel automation allows businesses to engage consumers consistently across different platforms, which is crucial in providing a seamless customer experience. The advanced analytics offer insightful data that can be leveraged to improve strategies and boost conversions. Furthermore, the software's user-friendly design makes it accessible for all users, regardless of their technical background.

Pros

  • Omnichannel marketing automation
  • High conversion rates
  • Time-saving tool
  • User-friendly interface
  • Advanced analytics

Cons

  • Limited information on pricing
  • May require technical knowledge for advanced features

Enterprise pricing available

WayMore, developed by Routee, is a sophisticated automation tool designed specifically for eCommerce businesses. This software automates marketing procedures, enhances conversions, and minimizes digital marketing efforts. It provides a platform for seamless omnichannel marketing that addresses the industry's need for efficient and effective consumer engagement across multiple channels.

Pros

  • Omnichannel marketing automation
  • High conversion rates
  • Time-saving tool
  • User-friendly interface
  • Advanced analytics

Cons

  • Limited information on pricing
  • May require technical knowledge for advanced features
HIGH CONVERSION BOOST
TIME-SAVING TOOLS

Why We Love It

WayMore is a game-changer for the eCommerce industry. Its omnichannel automation allows businesses to engage consumers consistently across different platforms, which is crucial in providing a seamless customer experience. The advanced analytics offer insightful data that can be leveraged to improve strategies and boost conversions. Furthermore, the software's user-friendly design makes it accessible for all users, regardless of their technical background.

Pros

  • Omnichannel marketing automation
  • High conversion rates
  • Time-saving tool
  • User-friendly interface
  • Advanced analytics

Cons

  • Limited information on pricing
  • May require technical knowledge for advanced features

Why We Love It

WayMore is a game-changer for the eCommerce industry. Its omnichannel automation allows businesses to engage consumers consistently across different platforms, which is crucial in providing a seamless customer experience. The advanced analytics offer insightful data that can be leveraged to improve strategies and boost conversions. Furthermore, the software's user-friendly design makes it accessible for all users, regardless of their technical background.

Enterprise pricing available

WayMore, developed by Routee, is a sophisticated automation tool designed specifically for eCommerce businesses. This software automates marketing procedures, enhances conversions, and minimizes digital marketing efforts. It provides a platform for seamless omnichannel marketing that addresses the industry's need for efficient and effective consumer engagement across multiple channels.

8
Expert Score
8.8 / 10
526
105
AI-POWERED PERSONALIZATION
COMPREHENSIVE MESSAGING
Selected From Multichannel Platforms with Email SMS and Push
8
OneSignal Multichannel Messaging
8.8

OneSignal Multichannel Messaging

OneSignal Multichannel Messaging
Freemium model available, with paid plans starting at $9/month
View Website
AI-POWERED PERSONALIZATION
COMPREHENSIVE MESSAGING

Why We Love It

OneSignal stands out in the startup industry due to its flexibility and scalability. It provides startups with a cost-effective way to engage with their audiences across multiple channels. Its advanced features such as A/B testing, advanced analytics and segmentation make it a powerful tool for growing startups. The software also boasts a robust API for seamless integration with existing systems, making it a favorite among industry professionals.

Pros

  • Comprehensive messaging channels
  • Scalable features
  • Ease of use
  • Advanced analytics
  • Robust API

Cons

  • Initial setup may be technical
  • Free plan has limited features
  • Premium features may be costly for small businesses

Freemium model available, with paid plans starting at $9/month

OneSignal is a scalable messaging platform that is perfect for startups. It enables industry professionals to reach audiences effectively via push notifications, email, and SMS. The platform is designed to streamline communication channels, allowing startups to save time and focus on growth.

Pros

  • Comprehensive messaging channels
  • Scalable features
  • Ease of use
  • Advanced analytics
  • Robust API

Cons

  • Initial setup may be technical
  • Free plan has limited features
  • Premium features may be costly for small businesses
AI-POWERED PERSONALIZATION
COMPREHENSIVE MESSAGING

Why We Love It

OneSignal stands out in the startup industry due to its flexibility and scalability. It provides startups with a cost-effective way to engage with their audiences across multiple channels. Its advanced features such as A/B testing, advanced analytics and segmentation make it a powerful tool for growing startups. The software also boasts a robust API for seamless integration with existing systems, making it a favorite among industry professionals.

Pros

  • Comprehensive messaging channels
  • Scalable features
  • Ease of use
  • Advanced analytics
  • Robust API

Cons

  • Initial setup may be technical
  • Free plan has limited features
  • Premium features may be costly for small businesses

Why We Love It

OneSignal stands out in the startup industry due to its flexibility and scalability. It provides startups with a cost-effective way to engage with their audiences across multiple channels. Its advanced features such as A/B testing, advanced analytics and segmentation make it a powerful tool for growing startups. The software also boasts a robust API for seamless integration with existing systems, making it a favorite among industry professionals.

Freemium model available, with paid plans starting at $9/month

OneSignal is a scalable messaging platform that is perfect for startups. It enables industry professionals to reach audiences effectively via push notifications, email, and SMS. The platform is designed to streamline communication channels, allowing startups to save time and focus on growth.

9
Expert Score
8.7 / 10
357
26
AI-POWERED PERSONALIZATION
REAL-TIME INSIGHTS
Selected From Multichannel Automation Tools for SaaS
9
Upland Adestra Multichannel Automation
8.7

Upland Adestra Multichannel Automation

Upland Adestra Multichannel Automation
Enterprise pricing available
View Website
AI-POWERED PERSONALIZATION
REAL-TIME INSIGHTS

Why We Love It

Upland Adestra stands out in the SaaS industry for its deep understanding of the intricate demands of multichannel marketing automation. It empowers industry professionals to optimize their strategies, engage their audience, and drive conversions in a way that few other tools can. Its AI-powered personalization and data enrichment capabilities are a boon for businesses looking to get the most out of their marketing efforts.

Pros

  • AI-powered personalization
  • Advanced data enrichment tools
  • Sophisticated multi-channel marketing automation
  • Intuitive interface
  • Robust analytics

Cons

  • Limited free trial period
  • May require training for complete utilization
  • Enterprise pricing may be expensive for small businesses

Enterprise pricing available

Upland Adestra is a powerful SaaS solution designed to help businesses in the marketing automation industry drive conversions and engage their audience effectively. Leveraging AI-powered personalization and sophisticated multi-channel automation tools, it speaks directly to the needs of professionals in this industry, enabling them to enrich data and tailor their marketing strategies to achieve optimal results.

Pros

  • AI-powered personalization
  • Advanced data enrichment tools
  • Sophisticated multi-channel marketing automation
  • Intuitive interface
  • Robust analytics

Cons

  • Limited free trial period
  • May require training for complete utilization
  • Enterprise pricing may be expensive for small businesses
AI-POWERED PERSONALIZATION
REAL-TIME INSIGHTS

Why We Love It

Upland Adestra stands out in the SaaS industry for its deep understanding of the intricate demands of multichannel marketing automation. It empowers industry professionals to optimize their strategies, engage their audience, and drive conversions in a way that few other tools can. Its AI-powered personalization and data enrichment capabilities are a boon for businesses looking to get the most out of their marketing efforts.

Pros

  • AI-powered personalization
  • Advanced data enrichment tools
  • Sophisticated multi-channel marketing automation
  • Intuitive interface
  • Robust analytics

Cons

  • Limited free trial period
  • May require training for complete utilization
  • Enterprise pricing may be expensive for small businesses

Why We Love It

Upland Adestra stands out in the SaaS industry for its deep understanding of the intricate demands of multichannel marketing automation. It empowers industry professionals to optimize their strategies, engage their audience, and drive conversions in a way that few other tools can. Its AI-powered personalization and data enrichment capabilities are a boon for businesses looking to get the most out of their marketing efforts.

Enterprise pricing available

Upland Adestra is a powerful SaaS solution designed to help businesses in the marketing automation industry drive conversions and engage their audience effectively. Leveraging AI-powered personalization and sophisticated multi-channel automation tools, it speaks directly to the needs of professionals in this industry, enabling them to enrich data and tailor their marketing strategies to achieve optimal results.

10
Expert Score
10.0 / 10
580
68
OMNICHANNEL MASTERY
USER-FRIENDLY DESIGN
Selected From Omnichannel Automation Tools for Ecommerce
10
Omnisend Marketing Automation
10.0

Omnisend Marketing Automation

Omnisend Marketing Automation
Free plan available, Premium starting at $16/month
View Website
OMNICHANNEL MASTERY
USER-FRIENDLY DESIGN

Why We Love It

What sets Omnisend apart in the ecommerce industry is its omnichannel approach that allows businesses to reach customers wherever they are. It's more than just email - it's SMS, push notifications, and more, all in one platform. The software's ecommerce-centric features help businesses create personalized customer experiences, boost engagement, and increase customer loyalty. Furthermore, its user-friendly interface makes it easy to build and execute marketing campaigns.

Pros

  • Omnichannel marketing automation
  • Ecommerce-specific features
  • User-friendly interface
  • Robust analytics and reporting
  • 24/7 support

Cons

  • Limited customization options
  • Can be overwhelming for beginners
  • No CRM integration

Free plan available, Premium starting at $16/month

Omnisend is a powerful omnichannel marketing automation solution specifically designed to cater to the needs of ecommerce businesses. It enables seamless automation across various channels like email, SMS, and more, providing ecommerce professionals with the tools they need to convert, retain, and grow their audience efficiently.

Pros

  • Omnichannel marketing automation
  • Ecommerce-specific features
  • User-friendly interface
  • Robust analytics and reporting
  • 24/7 support

Cons

  • Limited customization options
  • Can be overwhelming for beginners
  • No CRM integration
OMNICHANNEL MASTERY
USER-FRIENDLY DESIGN

Why We Love It

What sets Omnisend apart in the ecommerce industry is its omnichannel approach that allows businesses to reach customers wherever they are. It's more than just email - it's SMS, push notifications, and more, all in one platform. The software's ecommerce-centric features help businesses create personalized customer experiences, boost engagement, and increase customer loyalty. Furthermore, its user-friendly interface makes it easy to build and execute marketing campaigns.

Pros

  • Omnichannel marketing automation
  • Ecommerce-specific features
  • User-friendly interface
  • Robust analytics and reporting
  • 24/7 support

Cons

  • Limited customization options
  • Can be overwhelming for beginners
  • No CRM integration

Why We Love It

What sets Omnisend apart in the ecommerce industry is its omnichannel approach that allows businesses to reach customers wherever they are. It's more than just email - it's SMS, push notifications, and more, all in one platform. The software's ecommerce-centric features help businesses create personalized customer experiences, boost engagement, and increase customer loyalty. Furthermore, its user-friendly interface makes it easy to build and execute marketing campaigns.

Free plan available, Premium starting at $16/month

Omnisend is a powerful omnichannel marketing automation solution specifically designed to cater to the needs of ecommerce businesses. It enables seamless automation across various channels like email, SMS, and more, providing ecommerce professionals with the tools they need to convert, retain, and grow their audience efficiently.

Product Comparison

Product Integrates With Zapier Supports SSO Has Public API Has Free Plan Popular Integrations Live Chat Support SOC 2 or ISO Certified Has Free Trial Starting Price Has Mobile App
1Openprise Agile CDP
 No Yes Yes No Salesforce, Marketo, MS Dynamics Email/Ticket only Not specified Contact for trial Contact for pricing No
2Cordial Multi-Channel Messaging
 No Yes Yes No Salesforce, Shopify, Google Analytics Email/Ticket only Not specified Contact for trial Contact for pricing No
3Omnisend Multichannel Campaigns
 Yes No Yes Yes Shopify, WooCommerce, BigCommerce Yes Not specified Yes - 14 days $16/month No
4Marketo Engage Personalization
 Yes Yes Yes No Salesforce, Microsoft Dynamics, SAP, Adobe Experience Manager Yes SOC 2 Contact for trial Contact for pricing No
5Braze Cross-Channel Marketing
 Yes Yes Yes No Salesforce, Shopify, Google Analytics Yes SOC 2 Contact for trial Contact for pricing Yes
6WayMore Omnichannel Automation
 No Enterprise plans only Yes No Adobe Commerce, Magento, Salesforce Email/Ticket only Not specified Contact for trial Enterprise pricing available No
7Upland Adestra Multichannel Automation
 Not specified Not specified Not specified No Not specified Not specified Not specified Limited free trial period Enterprise pricing Not specified
8CloudApper AI Outreach Agent
 Not specified Not specified Not specified No Not specified Not specified Not specified Not specified Enterprise pricing Not specified
9Circle | Marketing Automation
 Not specified Not specified Not specified No Not specified Not specified Not specified Contact for trial Custom pricing Not specified
10AdRoll Automation Builder
 Yes Not specified Yes No Shopify, WooCommerce, Magento, Mailchimp Yes Not specified Yes - 30 days Contact for pricing No
1

Openprise Agile CDP

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Marketo, MS Dynamics
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
2

Cordial Multi-Channel Messaging

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Shopify, Google Analytics
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
3

Omnisend Multichannel Campaigns

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Shopify, WooCommerce, BigCommerce
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$16/month
Has Mobile App
No
4

Marketo Engage Personalization

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Microsoft Dynamics, SAP, Adobe Experience Manager
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
5

Braze Cross-Channel Marketing

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Shopify, Google Analytics
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
Yes
6

WayMore Omnichannel Automation

Integrates With Zapier
No
Supports SSO
Enterprise plans only
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Adobe Commerce, Magento, Salesforce
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing available
Has Mobile App
No
7

Upland Adestra Multichannel Automation

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Limited free trial period
Starting Price
Enterprise pricing
Has Mobile App
Not specified
8

CloudApper AI Outreach Agent

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Not specified
Starting Price
Enterprise pricing
Has Mobile App
Not specified
9

Circle | Marketing Automation

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Custom pricing
Has Mobile App
Not specified
10

AdRoll Automation Builder

Integrates With Zapier
Yes
Supports SSO
Not specified
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Shopify, WooCommerce, Magento, Mailchimp
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 30 days
Starting Price
Contact for pricing
Has Mobile App
No

Similar Categories

Omnichannel Automation Tools for Ecommerce
Omnichannel Automation Tools for Ecommerce
 Multichannel Tools with AI Based Targeting
Multichannel Tools with AI Based Targeting
 Multichannel Platforms with Email SMS and Push
Multichannel Platforms with Email SMS and Push
 Multichannel Automation Tools Integrated with CDPs
Multichannel Automation Tools Integrated with CDPs
 Multichannel Automation Tools for SaaS
Multichannel Automation Tools for SaaS
 Customer Data and Multichannel Automation Tools
Customer Data and Multichannel Automation Tools
 Cross Channel Automation Tools with Personalization
Cross Channel Automation Tools with Personalization

How We Rank Products

How We Evaluate Products

How We Evaluate at This Level

This category highlights the strongest overall performers across closely related, specialized use cases.

Rather than evaluating products in isolation, we first analyze performance within highly specific niches, such as Cross Channel Automation Tools with Personalization, Customer Data and Multichannel Automation Tools, Multichannel Automation Tools for SaaS and Multichannel Automation Tools Integrated with CDPs .

From those niche evaluations, we surface products that consistently demonstrate strength across multiple use cases.

Only solutions that perform at a high level across several specialized categories are featured here. This approach allows us to identify well-rounded platforms that excel beyond a single narrow scenario and represent the best all-around options within this broader category.

Our Evaluation Process

Our Evaluation Process

For multichannel automation platforms, we evaluate orchestration engines, segmentation depth, templating, channel support, and behavioral triggers. We assess integrations with CDPs, CRMs, ecommerce systems, and ad platforms. Reporting on customer journeys, deliverability, and attribution is also reviewed. At the Level 3 perspective, we highlight platforms that excel across Level 4 niches—omnichannel orchestration, ecommerce automation, and B2C lifecycle marketing—to present the strongest multichannel engagement systems.

Verification

Categories reflect modern marketing automation, customer journeys, and cross-channel personalization. Our taxonomy aligns with how growth teams evaluate multi-channel workflow engines. Level 3 recommendations come from deeper Level 4 comparisons across verticals and channel mixes.

Verification

  • Products evaluated through comprehensive research and analysis of marketing automation capabilities.
  • Rankings based on analysis of user reviews, industry ratings, and feature comparisons.
  • Selection criteria focus on integration capabilities, user experience, and scalability within multichannel marketing environments.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Multichannel Marketing Automation Platforms

What makes a multichannel marketing automation platforms the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your multichannel marketing automation platforms recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of multichannel marketing automation platforms?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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What This Award Means