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For a wider look, check the complete Multichannel Marketing Automation Platforms listings.

Multichannel Automation Tools for SaaS
Albert Richer

Navigating the Landscape of Multichannel Automation Tools for SaaS: Insights and Trends In the evolving world of SaaS, market research indicates that the right multichannel automation tools can significantly enhance customer engagement and streamline operations. Comparative analysis of product specifications shows that platforms like HubSpot and ActiveCampaign frequently receive positive ratings in customer reviews, particularly for their user-friendly interfaces and robust analytics features. Navigating the Landscape of Multichannel Automation Tools for SaaS: Insights and Trends In the evolving world of SaaS, market research indicates that the right multichannel automation tools can significantly enhance customer engagement and streamline operations.

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1
Expert Score
9.8 / 10
382
57
SEAMLESS INTEGRATIONS
SEAMLESS INTEGRATIONS

Why We Love It

Circle's real-time campaign tracking coupled with its multichannel automation makes it a powerful tool for SaaS professionals looking to optimize their marketing efforts. This software allows businesses to create personalized customer journey maps, ensuring a more targeted and effective approach to marketing. Moreover, its easy integration with existing systems makes it an adaptable solution that can fit into any SaaS business structure.

Pros

  • Real-time campaign tracking
  • Multichannel marketing automation
  • Personalized customer journey mapping
  • Easy integration with existing systems

Cons

  • No transparent pricing model
  • May require technical understanding for full utilization

Custom pricing available upon request

Circle is a multichannel marketing automation software designed to manage your marketing campaigns efficiently. It helps you track results and understand which messages are resonating with your audience, making it an ideal solution for SaaS businesses seeking to improve their marketing strategies.

Pros

  • Real-time campaign tracking
  • Multichannel marketing automation
  • Personalized customer journey mapping
  • Easy integration with existing systems

Cons

  • No transparent pricing model
  • May require technical understanding for full utilization
SEAMLESS INTEGRATIONS

Why We Love It

Circle's real-time campaign tracking coupled with its multichannel automation makes it a powerful tool for SaaS professionals looking to optimize their marketing efforts. This software allows businesses to create personalized customer journey maps, ensuring a more targeted and effective approach to marketing. Moreover, its easy integration with existing systems makes it an adaptable solution that can fit into any SaaS business structure.

Pros

  • Real-time campaign tracking
  • Multichannel marketing automation
  • Personalized customer journey mapping
  • Easy integration with existing systems

Cons

  • No transparent pricing model
  • May require technical understanding for full utilization

Why We Love It

Circle's real-time campaign tracking coupled with its multichannel automation makes it a powerful tool for SaaS professionals looking to optimize their marketing efforts. This software allows businesses to create personalized customer journey maps, ensuring a more targeted and effective approach to marketing. Moreover, its easy integration with existing systems makes it an adaptable solution that can fit into any SaaS business structure.

Custom pricing available upon request

Circle is a multichannel marketing automation software designed to manage your marketing campaigns efficiently. It helps you track results and understand which messages are resonating with your audience, making it an ideal solution for SaaS businesses seeking to improve their marketing strategies.

2
Expert Score
9.6 / 10
654
47
MULTICHANNEL SUPPORT
CUSTOMIZABLE WORKFLOWS

Engage SaaS Customer Engagement

Engage SaaS Customer Engagement
View Website
Free 14-day trial available | Pricing begins at $49/month for Starter, $99/month for Professional, and $199/month for Enterprise
MULTICHANNEL SUPPORT
CUSTOMIZABLE WORKFLOWS

Why We Love It

Engage is a one-stop solution for SaaS professionals who aim to provide their customers with personalized and efficient customer service. Its automation capabilities are a game-changer, freeing up valuable time that can be devoted to product development and business growth. The ability to manage and control customer communication from one platform makes it a favorite among industry professionals.

Pros

  • Personalized messaging capabilities
  • Comprehensive automation workflows
  • Direct email support
  • Free trial available

Cons

  • May require technical knowledge for complex automation
  • No freemium version after trial
  • Higher pricing for smaller businesses

Free 14-day trial available | Pricing begins at $49/month for Starter, $99/month for Professional, and $199/month for Enterprise

Engage is a comprehensive solution for SaaS businesses looking to improve their customer engagement and automate their processes. The platform allows you to send personalized messages, create automated message workflows, and provide customer support via email, catering directly to the needs of SaaS enterprises.

Pros

  • Personalized messaging capabilities
  • Comprehensive automation workflows
  • Direct email support
  • Free trial available

Cons

  • May require technical knowledge for complex automation
  • No freemium version after trial
  • Higher pricing for smaller businesses
MULTICHANNEL SUPPORT
CUSTOMIZABLE WORKFLOWS

Why We Love It

Engage is a one-stop solution for SaaS professionals who aim to provide their customers with personalized and efficient customer service. Its automation capabilities are a game-changer, freeing up valuable time that can be devoted to product development and business growth. The ability to manage and control customer communication from one platform makes it a favorite among industry professionals.

Pros

  • Personalized messaging capabilities
  • Comprehensive automation workflows
  • Direct email support
  • Free trial available

Cons

  • May require technical knowledge for complex automation
  • No freemium version after trial
  • Higher pricing for smaller businesses

Why We Love It

Engage is a one-stop solution for SaaS professionals who aim to provide their customers with personalized and efficient customer service. Its automation capabilities are a game-changer, freeing up valuable time that can be devoted to product development and business growth. The ability to manage and control customer communication from one platform makes it a favorite among industry professionals.

Free 14-day trial available | Pricing begins at $49/month for Starter, $99/month for Professional, and $199/month for Enterprise

Engage is a comprehensive solution for SaaS businesses looking to improve their customer engagement and automate their processes. The platform allows you to send personalized messages, create automated message workflows, and provide customer support via email, catering directly to the needs of SaaS enterprises.

3
Expert Score
9.4 / 10
357
26
AI-POWERED PERSONALIZATION
REAL-TIME INSIGHTS
AI-POWERED PERSONALIZATION
REAL-TIME INSIGHTS

Why We Love It

Upland Adestra stands out in the SaaS industry for its deep understanding of the intricate demands of multichannel marketing automation. It empowers industry professionals to optimize their strategies, engage their audience, and drive conversions in a way that few other tools can. Its AI-powered personalization and data enrichment capabilities are a boon for businesses looking to get the most out of their marketing efforts.

Pros

  • AI-powered personalization
  • Advanced data enrichment tools
  • Sophisticated multi-channel marketing automation
  • Intuitive interface
  • Robust analytics

Cons

  • Limited free trial period
  • May require training for complete utilization
  • Enterprise pricing may be expensive for small businesses

Enterprise pricing available

Upland Adestra is a powerful SaaS solution designed to help businesses in the marketing automation industry drive conversions and engage their audience effectively. Leveraging AI-powered personalization and sophisticated multi-channel automation tools, it speaks directly to the needs of professionals in this industry, enabling them to enrich data and tailor their marketing strategies to achieve optimal results.

Pros

  • AI-powered personalization
  • Advanced data enrichment tools
  • Sophisticated multi-channel marketing automation
  • Intuitive interface
  • Robust analytics

Cons

  • Limited free trial period
  • May require training for complete utilization
  • Enterprise pricing may be expensive for small businesses
AI-POWERED PERSONALIZATION
REAL-TIME INSIGHTS

Why We Love It

Upland Adestra stands out in the SaaS industry for its deep understanding of the intricate demands of multichannel marketing automation. It empowers industry professionals to optimize their strategies, engage their audience, and drive conversions in a way that few other tools can. Its AI-powered personalization and data enrichment capabilities are a boon for businesses looking to get the most out of their marketing efforts.

Pros

  • AI-powered personalization
  • Advanced data enrichment tools
  • Sophisticated multi-channel marketing automation
  • Intuitive interface
  • Robust analytics

Cons

  • Limited free trial period
  • May require training for complete utilization
  • Enterprise pricing may be expensive for small businesses

Why We Love It

Upland Adestra stands out in the SaaS industry for its deep understanding of the intricate demands of multichannel marketing automation. It empowers industry professionals to optimize their strategies, engage their audience, and drive conversions in a way that few other tools can. Its AI-powered personalization and data enrichment capabilities are a boon for businesses looking to get the most out of their marketing efforts.

Enterprise pricing available

Upland Adestra is a powerful SaaS solution designed to help businesses in the marketing automation industry drive conversions and engage their audience effectively. Leveraging AI-powered personalization and sophisticated multi-channel automation tools, it speaks directly to the needs of professionals in this industry, enabling them to enrich data and tailor their marketing strategies to achieve optimal results.

4
Expert Score
9.2 / 10
415
29
USER-FRIENDLY INTERFACE
ADVANCED ANALYTICS

Marketo Engage Marketing Automation

Marketo Engage Marketing Automation
View Website
Custom pricing model based on package and number of users
USER-FRIENDLY INTERFACE
ADVANCED ANALYTICS

Why We Love It

Marketo Engage stands out in the SaaS industry for its AI-driven authoring tools that simplify the creation of marketing materials. Its seamless integration with Adobe Express enhances its capabilities, providing a comprehensive platform for managing all marketing channels. The advanced analytics allow professionals to track and optimize their campaigns, making it a beloved tool in the industry.

Pros

  • AI-powered authoring tools
  • Native Adobe Express integration
  • Advanced reporting and analytics

Cons

  • Complex interface for beginners
  • Higher price point compared to competitors
  • Requires technical expertise for complete utilization

Custom pricing model based on package and number of users

Marketo Engage is a robust SaaS solution specifically tailored for professionals seeking a comprehensive multichannel automation tool. The software's generative AI authoring tools for emails, landing pages, webinar summaries, and chat responses, along with its native connection to Adobe Express, makes it a powerful solution for seamless marketing automation within the SaaS industry.

Pros

  • AI-powered authoring tools
  • Native Adobe Express integration
  • Advanced reporting and analytics

Cons

  • Complex interface for beginners
  • Higher price point compared to competitors
  • Requires technical expertise for complete utilization
USER-FRIENDLY INTERFACE
ADVANCED ANALYTICS

Why We Love It

Marketo Engage stands out in the SaaS industry for its AI-driven authoring tools that simplify the creation of marketing materials. Its seamless integration with Adobe Express enhances its capabilities, providing a comprehensive platform for managing all marketing channels. The advanced analytics allow professionals to track and optimize their campaigns, making it a beloved tool in the industry.

Pros

  • AI-powered authoring tools
  • Native Adobe Express integration
  • Advanced reporting and analytics

Cons

  • Complex interface for beginners
  • Higher price point compared to competitors
  • Requires technical expertise for complete utilization

Why We Love It

Marketo Engage stands out in the SaaS industry for its AI-driven authoring tools that simplify the creation of marketing materials. Its seamless integration with Adobe Express enhances its capabilities, providing a comprehensive platform for managing all marketing channels. The advanced analytics allow professionals to track and optimize their campaigns, making it a beloved tool in the industry.

Custom pricing model based on package and number of users

Marketo Engage is a robust SaaS solution specifically tailored for professionals seeking a comprehensive multichannel automation tool. The software's generative AI authoring tools for emails, landing pages, webinar summaries, and chat responses, along with its native connection to Adobe Express, makes it a powerful solution for seamless marketing automation within the SaaS industry.

5
Expert Score
8.9 / 10
518
73
COST-EFFECTIVE
FREE TRIAL AVAILABLE
COST-EFFECTIVE
FREE TRIAL AVAILABLE

Why We Love It

CloudApper AI Outreach Agent is a powerful tool for SaaS businesses looking to streamline their trial conversion processes. Its automated reminders ensure no potential lead is overlooked and its multi-channel support allows companies to reach out to customers in the most effective way. Its focus on mid-sized B2B companies makes it a perfect fit for those in this niche who want to leverage automation to improve their conversion rates.

Pros

  • Automation of trial conversion process
  • Multi-channel support
  • Ease of use
  • Specifically designed for mid-sized B2B companies

Cons

  • Might be overkill for small businesses
  • Requires some technical understanding

Enterprise pricing available

CloudApper AI Outreach Agent is a multichannel automation tool specifically designed to boost SaaS trial conversions for mid-sized B2B companies. The software offers automated reminders across multiple channels, allowing users to efficiently engage with potential leads and convert them into customers.

Pros

  • Automation of trial conversion process
  • Multi-channel support
  • Ease of use
  • Specifically designed for mid-sized B2B companies

Cons

  • Might be overkill for small businesses
  • Requires some technical understanding
COST-EFFECTIVE
FREE TRIAL AVAILABLE

Why We Love It

CloudApper AI Outreach Agent is a powerful tool for SaaS businesses looking to streamline their trial conversion processes. Its automated reminders ensure no potential lead is overlooked and its multi-channel support allows companies to reach out to customers in the most effective way. Its focus on mid-sized B2B companies makes it a perfect fit for those in this niche who want to leverage automation to improve their conversion rates.

Pros

  • Automation of trial conversion process
  • Multi-channel support
  • Ease of use
  • Specifically designed for mid-sized B2B companies

Cons

  • Might be overkill for small businesses
  • Requires some technical understanding

Why We Love It

CloudApper AI Outreach Agent is a powerful tool for SaaS businesses looking to streamline their trial conversion processes. Its automated reminders ensure no potential lead is overlooked and its multi-channel support allows companies to reach out to customers in the most effective way. Its focus on mid-sized B2B companies makes it a perfect fit for those in this niche who want to leverage automation to improve their conversion rates.

Enterprise pricing available

CloudApper AI Outreach Agent is a multichannel automation tool specifically designed to boost SaaS trial conversions for mid-sized B2B companies. The software offers automated reminders across multiple channels, allowing users to efficiently engage with potential leads and convert them into customers.

6
Expert Score
8.7 / 10
627
130
CUSTOMER JOURNEY MAPPING
LEAD BOOSTING
6
8.7

lemlist

lemlist
View Website
Pricing starts at $29/month, with a 14-day free trial available
CUSTOMER JOURNEY MAPPING
LEAD BOOSTING

Why We Love It

lemlist is a game-changer for SaaS companies looking to automate their prospecting and outreach efforts. The ability to reach potential customers across multiple platforms, combined with personalized messaging and robust analytics, makes it a powerful tool for connecting with leads, nurturing relationships, and driving conversions. The software's focus on avoiding spam-like messaging resonates well with industry professionals, who value authentic and meaningful communication with their prospects.

Pros

  • Effective multichannel outreach
  • Automated prospecting
  • Spam-free communication
  • Personalized messaging
  • Comprehensive analytics

Cons

  • May be complex for beginners
  • Limited support on lower pricing tiers

Pricing starts at $29/month, with a 14-day free trial available

lemlist is a powerful multichannel outreach tool designed specifically for SaaS companies. It provides a robust platform for finding leads with valid contact info, and reaching them through email, LinkedIn, or calls in a personalized and spam-free manner. It is designed to automate and streamline the prospecting process, helping businesses connect with potential customers more effectively.

Pros

  • Effective multichannel outreach
  • Automated prospecting
  • Spam-free communication
  • Personalized messaging
  • Comprehensive analytics

Cons

  • May be complex for beginners
  • Limited support on lower pricing tiers
CUSTOMER JOURNEY MAPPING
LEAD BOOSTING

Why We Love It

lemlist is a game-changer for SaaS companies looking to automate their prospecting and outreach efforts. The ability to reach potential customers across multiple platforms, combined with personalized messaging and robust analytics, makes it a powerful tool for connecting with leads, nurturing relationships, and driving conversions. The software's focus on avoiding spam-like messaging resonates well with industry professionals, who value authentic and meaningful communication with their prospects.

Pros

  • Effective multichannel outreach
  • Automated prospecting
  • Spam-free communication
  • Personalized messaging
  • Comprehensive analytics

Cons

  • May be complex for beginners
  • Limited support on lower pricing tiers

Why We Love It

lemlist is a game-changer for SaaS companies looking to automate their prospecting and outreach efforts. The ability to reach potential customers across multiple platforms, combined with personalized messaging and robust analytics, makes it a powerful tool for connecting with leads, nurturing relationships, and driving conversions. The software's focus on avoiding spam-like messaging resonates well with industry professionals, who value authentic and meaningful communication with their prospects.

Pricing starts at $29/month, with a 14-day free trial available

lemlist is a powerful multichannel outreach tool designed specifically for SaaS companies. It provides a robust platform for finding leads with valid contact info, and reaching them through email, LinkedIn, or calls in a personalized and spam-free manner. It is designed to automate and streamline the prospecting process, helping businesses connect with potential customers more effectively.

7
Expert Score
8.5 / 10
634
25
ENTERPRISE READY

Meet Alfred: LinkedIn Automation Tool

Meet Alfred: LinkedIn Automation Tool
View Website
Starting at $29/month, with enterprise pricing available
ENTERPRISE READY

Why We Love It

Meet Alfred is the ultimate solution for SaaS companies looking to tap into the potential of LinkedIn for lead generation. It automates the tedious process of outreach, freeing up valuable time for the team. It's not just about automation, the tool also provides detailed analytics to help your team make data-driven decisions. Plus, its cloud-based nature means you can operate it from anywhere, anytime.

Pros

  • AI-powered automation
  • Native LinkedIn integration
  • Multi-channel outreach capability
  • Detailed analytics
  • Ease of use

Cons

  • Limited to LinkedIn platform
  • Requires premium LinkedIn account for full functionality
  • May need time to understand all features

Starting at $29/month, with enterprise pricing available

Meet Alfred is a cloud-based automation tool designed specifically for SaaS companies to maximize LinkedIn as a lead generation channel. Its AI-powered platform enables users to automate and manage their multi-channel outreach, making it a perfect fit for founders, sellers, and marketing teams.

Pros

  • AI-powered automation
  • Native LinkedIn integration
  • Multi-channel outreach capability
  • Detailed analytics
  • Ease of use

Cons

  • Limited to LinkedIn platform
  • Requires premium LinkedIn account for full functionality
  • May need time to understand all features
ENTERPRISE READY

Why We Love It

Meet Alfred is the ultimate solution for SaaS companies looking to tap into the potential of LinkedIn for lead generation. It automates the tedious process of outreach, freeing up valuable time for the team. It's not just about automation, the tool also provides detailed analytics to help your team make data-driven decisions. Plus, its cloud-based nature means you can operate it from anywhere, anytime.

Pros

  • AI-powered automation
  • Native LinkedIn integration
  • Multi-channel outreach capability
  • Detailed analytics
  • Ease of use

Cons

  • Limited to LinkedIn platform
  • Requires premium LinkedIn account for full functionality
  • May need time to understand all features

Why We Love It

Meet Alfred is the ultimate solution for SaaS companies looking to tap into the potential of LinkedIn for lead generation. It automates the tedious process of outreach, freeing up valuable time for the team. It's not just about automation, the tool also provides detailed analytics to help your team make data-driven decisions. Plus, its cloud-based nature means you can operate it from anywhere, anytime.

Starting at $29/month, with enterprise pricing available

Meet Alfred is a cloud-based automation tool designed specifically for SaaS companies to maximize LinkedIn as a lead generation channel. Its AI-powered platform enables users to automate and manage their multi-channel outreach, making it a perfect fit for founders, sellers, and marketing teams.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Upland Adestra Multichannel Automation
Not specified No Limited free trial period Not specified Not specified Not specified Not specified Not specified Not specified Enterprise pricing
2CloudApper AI Outreach Agent
Not specified No Not specified Not specified Not specified Not specified Not specified Not specified Not specified Enterprise pricing
3Circle | Marketing Automation
Not specified No Contact for trial Not specified Not specified Not specified Not specified Not specified Not specified Custom pricing
4lemlist
Not specified No Yes - 14 days Not specified Not specified Not specified Not specified Not specified Not specified $29/month
5Engage SaaS Customer Engagement
Not specified No Yes - 14 days Not specified Not specified Not specified Not specified Not specified Not specified $49/month
6Meet Alfred: LinkedIn Automation Tool
Not specified No Not specified Not specified Not specified Not specified Not specified Not specified Not specified $29/month
7Marketo Engage Marketing Automation
Not specified No Not specified Not specified Not specified Not specified Not specified Not specified Not specified Custom pricing
1

Upland Adestra Multichannel Automation

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Limited free trial period
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
Enterprise pricing
2

CloudApper AI Outreach Agent

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Not specified
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
Enterprise pricing
3

Circle | Marketing Automation

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
Custom pricing
4

lemlist

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
$29/month
5

Engage SaaS Customer Engagement

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
$49/month
6

Meet Alfred: LinkedIn Automation Tool

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Not specified
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
$29/month
7

Marketo Engage Marketing Automation

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Not specified
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
Custom pricing

Similar Categories

How We Rank Products

How We Evaluate Products

Our Evaluation Process

The "How We Choose" section for evaluating multichannel automation tools for SaaS focuses on several key factors, including product specifications, features, customer reviews, and ratings to ensure a comprehensive comparison. Specific considerations important in this category include integration capabilities, user interface, scalability, customer support, and pricing models, which significantly influence a tool's effectiveness for businesses. The research methodology involved a thorough analysis of available data, comparing specifications across products, evaluating customer feedback and ratings from reliable sources, and assessing the price-to-value ratio to determine the overall ranking of each tool. This objective approach enables users to make informed decisions based on comprehensive research and comparative insights.

Verification

  • Products evaluated through comprehensive research and analysis of multichannel automation capabilities.
  • Rankings based on an extensive review of user feedback and expert ratings in the SaaS automation space.
  • Selection criteria focus on key features such as integration flexibility, user experience, and scalability for SaaS solutions.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Multichannel Automation Tools for SaaS

What makes a multichannel automation tools for saas the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your multichannel automation tools for saas recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of multichannel automation tools for saas?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

×

Score Breakdown

0.0 / 10
Excellent

What This Award Means