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    align-items: center;
    background: #ffffff;
    border-radius: 8px;
    padding: 12px;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
}

.product-image {
    max-width: 200px;
    max-height: 200px;
    width: auto;
    height: auto;
    object-fit: contain;
    border-radius: 6px;
    transition: transform 0.3s ease;
}

.product-image:hover {
    transform: scale(1.05);
}

/* Rating row */
.rating-row { display: flex; align-items: center; gap: 8px; margin-top: 8px; }
.stars { display: inline-flex; align-items: center; gap: 2px; font-size: 14px; line-height: 1; }
.star { font-size: 14px; }
.star-full { color: #f59e0b; }
.star-half { color: #f59e0b; position: relative; }
.star-empty { color: #d1d5db; }
.reviews-count { font-size: 12px; color: #6b7280; }

/* Page header and title */
div.disclosure-text-top {
    max-width: 1600px;
    margin: 0 auto;
    padding: 1rem 2rem 0 2rem;
    text-align: center;
    margin-bottom: 0;
}

div.disclosure-text-top p {
    color: #ffffff !important;
    font-size: 0.9rem;
    line-height: 1.5;
    margin: 0;
}

div.disclosure-text-top a {
    color: #ffffff !important;
    text-decoration: underline;
    font-weight: 600;
    transition: all 0.2s ease;
}

div.disclosure-text-top a:hover {
    opacity: 0.9;
    text-decoration: underline;
}

.disclosure-divider {
    display: none; /* Hidden on desktop */
}

div.affiliate-disclosure {
    max-width: 1600px;
    margin: 2rem auto;
    padding: 1rem 2rem;
    text-align: center;
}

div.affiliate-disclosure p {
    color: #ffffff !important;
    font-size: 0.9rem;
    line-height: 1.5;
    margin: 0;
}

/* Container for main content - constrains width on desktop to match tabs */
.container {
    width: 100%;
    max-width: 100%;
    margin: 0 auto;
    padding: 0;
    box-sizing: border-box;
}

/* Desktop: Constrain container width to match tabs bar */
@media (min-width: 1025px) {
    .container {
        max-width: 1600px;
        padding: 0 2rem;
    }
}

/* Tablet and Mobile: Full width */
@media (max-width: 1024px) {
    .container {
        max-width: 100%;
        padding: 0 1rem;
    }
}

.page-header { 
    margin-bottom: 0.75rem;
    position: relative;
    overflow: visible;
}

/* Desktop: Reduce gap between header and subtitle */
@media (min-width: 1025px) {
    .page-header {
        margin-bottom: 0.25rem !important;
    }
    
    .page-title {
        margin-bottom: 0.25rem !important;
    }
    
    /* Bring disclosure text closer to header */
    div.disclosure-text-top {
        padding: 0.25rem 2rem 0 2rem !important;
        margin-top: 0.25rem !important;
        margin-bottom: 0 !important;
    }
    
    div.disclosure-text-top p {
        margin-bottom: 0.25rem !important;
    }
    
    /* Show HR line on desktop */
    .disclosure-divider {
        display: block !important;
        border: none;
        border-top: 1px solid rgba(255, 255, 255, 0.3);
        margin: 0.25rem 2rem 0.25rem 2rem;
        padding: 0;
    }
    
    /* Reduce breadcrumb spacing */
    .modern-breadcrumb {
        margin-top: 0.25rem !important;
        margin-bottom: 0.25rem !important;
        padding-top: 0.25rem !important;
        padding-bottom: 0.25rem !important;
    }
    
    /* Reduce subtitle container spacing */
    .category-subtitle-container {
        margin: 0.25rem 0 0.25rem 0 !important;
    }
    
    /* Reduce product tabs spacing */
    .product-tabs {
        margin: 0.25rem 0 0.25rem 0 !important;
    }
    
    /* Reduce gap before first product */
    .modern-product-list {
        margin-top: 0 !important;
        padding-top: 0 !important;
    }
    
    /* Reduce spacing inside curator badge box */
    .curator-content {
        padding: 4px 20px !important;
        gap: 12px;
    }
    
    /* Ensure image aligns with minimal top/bottom spacing */
    .curator-photo,
    .curator-photo-placeholder {
        flex-shrink: 0;
    }
}
.page-title { 
    font-size: 2.5rem !important; 
    font-weight: 800 !important; 
    margin: 0 0 1rem 0 !important; 
    color: #ffffff !important; 
    line-height: 1.2 !important; 
    letter-spacing: -0.02em !important; 
    text-shadow: 0 2px 4px rgba(0,0,0,0.3) !important;
    background: none !important;
    background-image: none !important;
    -webkit-background-clip: unset !important;
    background-clip: unset !important;
    -webkit-text-fill-color: #ffffff !important;
    white-space: nowrap !important;
    overflow: visible !important;
    max-width: 100% !important;
}

/* Responsive font sizing for page title based on viewport width */
/* Desktop - make room for curator badge */
@media (min-width: 1025px) {
    .page-title {
        white-space: normal !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
        flex: 1;
        margin-right: 1.5rem;
        padding-right: 0 !important;
        max-width: none !important;
    }
    
    .page-header {
        min-height: 80px;
        display: flex;
        align-items: flex-start;
        justify-content: flex-start;
        flex-wrap: nowrap;
        gap: 1.5rem;
    }
}

/* Tablet - keep header and badge on same row */
@media (min-width: 769px) and (max-width: 1024px) {
    .page-header {
        display: flex;
        align-items: flex-start;
        justify-content: flex-start;
        flex-wrap: nowrap;
        gap: 1.5rem;
    }
    
    .page-title {
        white-space: normal !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
        flex: 1;
        margin-right: 0;
        padding-right: 0 !important;
        max-width: none !important;
    }
    
    .curator-badge {
        flex-shrink: 0;
        position: relative;
        margin-top: 0;
        margin-left: 0;
    }
}

@media (max-width: 1600px) {
    .page-title {
        font-size: 2.2rem !important;
    }
}

@media (max-width: 1400px) {
    .page-title {
        font-size: 2rem !important;
    }
}

@media (max-width: 1200px) {
    .page-title {
        font-size: 1.75rem !important;
    }
}

/* Tablet - curator badge drops below title */
@media (max-width: 1024px) {
    .page-title {
        font-size: 1.6rem !important;
        padding-right: 0 !important;
        white-space: normal !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
        margin-bottom: 0.5rem !important;
        position: relative;
        z-index: 1;
    }
}

@media (max-width: 992px) {
    .page-title {
        font-size: 1.5rem !important;
    }
}

@media (max-width: 850px) {
    .page-title {
        font-size: 1.35rem !important;
    }
}

/* Mobile: Custom Scoring Grid - 2 columns on very small screens */
@media (max-width: 640px) {
    .custom-scoring-categories-grid {
        grid-template-columns: repeat(2, 1fr);
        gap: 10px;
    }
    
    .custom-scoring-category-score-box {
        width: 55px;
        height: 55px;
        font-size: 1.25rem;
    }
    
    .category-score-value {
        font-size: 1.25rem;
    }
    
    .category-label-short {
        font-size: 0.7rem;
    }
    
    .formula-text {
        font-size: 0.85rem;
    }
}

@media (max-width: 640px) {
    .page-title {
        font-size: 1.05rem !important;
        white-space: normal !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
        hyphens: auto !important;
        line-height: 1.25 !important;
        display: -webkit-box !important;
        -webkit-line-clamp: 2 !important;
        -webkit-box-orient: vertical !important;
        overflow: hidden !important;
        position: relative;
        z-index: 1;
        margin-bottom: 0.5rem !important;
    }
}

@media (max-width: 480px) {
    .page-title {
        font-size: 1.0rem !important;
    }
}

@media (max-width: 380px) {
    .page-title {
        font-size: 0.95rem !important;
    }
}

/* Mobile breadcrumb */
.mobile-breadcrumb { display: none; }
@media (max-width: 768px) {
    .mobile-breadcrumb { display: block; }
    #breadcrumb-list { display: none; }
    
    .mobile-category-hero {
        display: none !important;
    }
    
        .mobile-header-category-image {
        display: block !important;
        width: 80px;
        height: 80px;
        border-radius: 8px;
        object-fit: cover;
        float: left;
        margin-right: 1rem;
        margin-bottom: 0.5rem;
        border: 2px solid rgba(255, 255, 255, 0.3);
        box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2);
    }
    
    .mobile-subtitle-influencer-image {
        display: block !important;
        float: right;
        margin: 0 0 0.5rem 0.75rem;
        clear: right;
    }
    
    .page-header {
        margin-bottom: 0.25rem !important;
        display: flex;
        align-items: flex-start;
        gap: 1rem;
        overflow: hidden;
    }
    
    .page-title {
        font-size: 1.3rem !important;
        line-height: 1.25 !important;
        margin: 0 !important;
        position: relative;
        z-index: 1;
        display: -webkit-box !important;
        -webkit-line-clamp: 3 !important;
        -webkit-box-orient: vertical !important;
        overflow: hidden !important;
        flex: 1;
    }
    
    .curator-badge.desktop-only {
        display: none !important;
    }
    
    .mobile-subtitle-influencer-image {
        display: block !important;
        float: right;
        margin: 0 0 0.5rem 0.75rem;
        clear: right;
    }
}

/* Subheader row: subheader left, association box right on desktop */
.subheader-row {
    display: flex;
    flex-wrap: wrap;
    align-items: stretch;
    gap: 0.75rem;
    margin: 0 auto 1rem auto;
    max-width: 100%;
}
@media (min-width: 769px) {
    .subheader-row {
        flex-wrap: nowrap;
        align-items: center;
        max-width: 1600px;
        padding: 0 2rem;
        box-sizing: border-box;
    }
}
@media (min-width: 769px) {
    .subheader-row .subheader {
        flex: 1 1 auto;
        min-width: 0;
        margin: 0 !important;
        text-align: left !important;
    }
    .subheader-row .association-section {
        flex: 0 0 auto;
        margin: 0 !important;
    }
}
.subheader-row .subheader-empty {
    display: none;
}
@media (max-width: 768px) {
    .subheader-row .subheader-empty {
        display: block;
        width: 100%;
        background: rgba(255, 255, 255, 0.95) !important;
        box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1) !important;
        color: #1f2937 !important;
    }
}

/* Subheader styling - appears below page-header */
.subheader {
    font-size: 0.875rem !important;
    line-height: 1.5 !important;
    color: #1f2937 !important;
    background: rgba(255, 255, 255, 0.95) !important;
    padding: 0.625rem 1rem !important;
    border-radius: 0.5rem !important;
    margin: 0 auto 1rem auto !important; /* Center horizontally */
    display: block !important; /* Changed to block for proper centering */
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1) !important;
    max-width: 100% !important;
    width: fit-content !important;
    text-align: center; /* Center text inside subheader */
}

/* Desktop: Ensure subheader is centered when not in row */
@media (min-width: 769px) {
    .subheader-row .subheader {
        margin-left: 0 !important;
        margin-right: 0 !important;
    }
    .subheader:not(.subheader-empty) {
        margin-left: auto !important;
        margin-right: auto !important;
        display: block !important;
    }
}

.subheader a {
    color: #3b82f6 !important;
    text-decoration: none !important;
    font-weight: 500 !important;
    transition: color 0.2s ease !important;
}

.subheader a:hover {
    color: #2563eb !important;
    text-decoration: underline !important;
}

/* Mobile: Full width subheader */
@media (max-width: 768px) {
    .subheader {
        width: 100% !important;
        margin-bottom: 0.75rem !important;
        padding: 0.5rem 0.75rem !important;
    }
    
    .mobile-influencer-thumbnail {
        width: 51px;
        height: 51px;
        border-radius: 50%;
        object-fit: cover;
        border: 2px solid rgba(255, 255, 255, 0.4);
        box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2);
        transition: transform 0.2s ease;
    }
    
    .mobile-influencer-thumbnail:hover {
        transform: scale(1.05);
    }
    
    .mobile-influencer-placeholder {
        width: 51px;
        height: 51px;
        border-radius: 50%;
        background: rgba(59, 130, 246, 0.3);
        border: 2px solid rgba(255, 255, 255, 0.4);
        display: flex;
        align-items: center;
        justify-content: center;
        color: white;
        font-size: 1.6rem;
        font-weight: 700;
    }
    
    .category-subtitle p {
        text-align: justify;
    }
    
    /* Style links within subtitle to be white */
    .category-subtitle p a,
    .category-subtitle a {
        color: #ffffff !important;
        text-decoration: underline;
        text-shadow: 0 1px 2px rgba(0, 0, 0, 0.2);
    }

    .category-subtitle p a:hover,
    .category-subtitle a:hover {
        color: rgba(255, 255, 255, 0.9) !important;
        text-decoration: underline;
    }
    
    .mobile-header-category-image {
        display: block !important;
    }
    
    .desktop-only {
        display: none !important;
    }
    
    /* Hide dev inactivate button on mobile */
    .dev-inactivate-product {
        display: none !important;
    }
}

/* Dev-only: Inactivate Product Button (Desktop Only) */
.dev-inactivate-product {
    display: block;
    text-align: center;
    margin-top: 8px;
}

.dev-inactivate-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
}

.dev-inactivate-btn:hover {
    background: ##dc2626 !important;
    transform: translateY(-1px);
    box-shadow: 0 2px 8px rgba(239, 68, 68, 0.3);
}

.dev-inactivate-btn:active {
    transform: translateY(0);
}

.dev-inactivate-btn:disabled {
    opacity: 0.6;
    cursor: not-allowed;
}

/* Influencer Modal Styles */
.influencer-modal {
    display: none;
    position: fixed;
    z-index: 10000;
    left: 0;
    top: 0;
    width: 100%;
    height: 100%;
    background-color: rgba(0, 0, 0, 0.85);
    backdrop-filter: blur(4px);
    align-items: center;
    justify-content: center;
    padding: 1rem;
}

.influencer-modal-content {
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    border-radius: 24px;
    max-width: 450px;
    width: 100%;
    position: relative;
    padding: 0;
    text-align: center;
    box-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);
    overflow: hidden;
}

.influencer-modal-header {
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    color: #ffffff;
    padding: 1.5rem 2rem;
    border-radius: 24px 24px 0 0;
    display: flex;
    justify-content: space-between;
    align-items: center;
    position: relative;
    z-index: 10;
}

.influencer-modal-header h2 {
    margin: 0;
    font-size: 1.5rem;
    font-weight: 700;
    color: #ffffff;
}

.influencer-modal-close {
    background: rgba(255, 255, 255, 0.2);
    border: none;
    border-radius: 50%;
    font-size: 1.5rem;
    color: white;
    cursor: pointer;
    line-height: 1;
    padding: 0;
    width: 36px;
    height: 36px;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: all 0.2s ease;
}

.influencer-modal-content::before {
    display: none;
}

.influencer-modal-close:hover {
    background: rgba(255, 255, 255, 0.3);
    transform: rotate(90deg);
}

.influencer-modal-body {
    padding: 2rem 2rem 2rem 2rem;
    position: relative;
    z-index: 1;
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    border-radius: 0 0 24px 24px;
    overflow: visible;
    min-height: 200px;
}

.influencer-modal-image-container {
    margin: 0 auto 1rem auto;
    position: relative;
    z-index: 2;
}

.influencer-modal-image {
    width: 120px;
    height: 120px;
    border-radius: 50%;
    object-fit: cover;
    border: 5px solid white;
    box-shadow: 0 8px 24px rgba(0, 0, 0, 0.15);
    display: block;
    margin: 0 auto;
}

.influencer-modal-placeholder {
    width: 120px;
    height: 120px;
    border-radius: 50%;
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    border: 5px solid white;
    display: flex;
    align-items: center;
    justify-content: center;
    color: white;
    font-size: 3rem;
    font-weight: 700;
    margin: 0 auto;
    box-shadow: 0 8px 24px rgba(0, 0, 0, 0.15);
}

.influencer-modal-name {
    font-size: 1.75rem;
    font-weight: 700;
    color: #1f2937;
    margin: 0.5rem 0 0.75rem 0;
    line-height: 1.2;
    position: relative;
    z-index: 2;
}

.influencer-modal-role {
    font-size: 1.1rem;
    font-weight: 600;
    color: #374151;
    margin: 0 0 0.75rem 0;
    line-height: 1.4;
    position: relative;
    z-index: 2;
}

.influencer-modal-methodology {
    font-size: 0.95rem;
    color: #4b5563;
    margin: 0 auto 1.25rem auto;
    line-height: 1.6;
    font-weight: 400;
    max-width: 380px;
    position: relative;
    z-index: 2;
}

.influencer-modal-date {
    font-size: 0.9rem;
    color: #6b7280;
    margin: 0 0 1.5rem 0;
    font-style: italic;
}

.influencer-modal-buttons {
    display: flex;
    flex-direction: column;
    gap: 12px;
    width: 100%;
    margin-top: 1rem;
}

.influencer-modal-bio-link {
    display: block;
    width: 100%;
    padding: 0.75rem 1.25rem;
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    color: white !important;
    text-decoration: none !important;
    border-radius: 8px;
    font-weight: 600;
    font-size: 0.9rem;
    transition: all 0.3s ease;
    box-shadow: 0 2px 8px rgba(59, 130, 246, 0.3);
    cursor: pointer;
    border: none;
    pointer-events: auto;
    position: relative;
    z-index: 10;
    text-align: center;
    box-sizing: border-box;
}

.influencer-modal-bio-link:hover {
    transform: translateY(-2px);
    box-shadow: 0 6px 20px rgba(59, 130, 246, 0.5);
    background: linear-gradient(135deg, #2563eb 0%, #1d4ed8 100%);
    text-decoration: none !important;
    color: white !important;
}

.influencer-modal-bio-link:active {
    transform: translateY(0);
}

.influencer-modal-bio-link:visited {
    color: white !important;
}

@media (max-width: 768px) {
    .influencer-modal-content {
        padding: 0;
        margin: 1rem;
        border-radius: 20px;
        max-width: calc(100% - 2rem);
    }
    
    .influencer-modal-header {
        padding: 1.25rem 1.5rem;
        border-radius: 20px 20px 0 0;
    }
    
    .influencer-modal-header h2 {
        font-size: 1.25rem;
    }
    
    .influencer-modal-body {
        padding: 1.5rem 1.5rem 1.5rem 1.5rem;
        border-radius: 0 0 20px 20px;
        min-height: 180px;
    }
    
    .influencer-modal-image-container {
        margin: 0 auto 1rem auto;
    }
    
    .influencer-modal-name {
        font-size: 1.5rem;
    }
    
    .influencer-modal-role {
        font-size: 1rem;
    }
    
    .influencer-modal-methodology {
        font-size: 0.9rem;
        max-width: 100%;
        padding: 0 0.5rem;
    }
    
    .influencer-modal-image,
    .influencer-modal-placeholder {
        width: 100px;
        height: 100px;
    }
    
    .influencer-modal-placeholder {
        font-size: 2.5rem;
    }
}

/* Desktop breadcrumb no-wrap (no ellipsis on desktop) */
.modern-breadcrumb { 
    overflow: visible; 
    max-width: 1600px;
    margin: 0 auto;
    padding: 0 2rem;
    box-sizing: border-box;
}
.breadcrumb-list { display: flex; align-items: center; white-space: nowrap; overflow: visible; flex-wrap: nowrap; }
.breadcrumb-item { flex: 0 0 auto; min-width: 0; }
.breadcrumb-link { display: inline-flex; align-items: center; max-width: 100%; color: #e5e7eb; white-space: nowrap; }
.breadcrumb-separator { margin: 0 6px; flex: 0 0 auto; }

/* Desktop: No truncation, show full breadcrumb */
.breadcrumb-item .breadcrumb-link { white-space: nowrap; overflow: visible; }

/* Ensure breadcrumb doesn't wrap on tablets (iPad) */
@media (min-width: 768px) and (max-width: 1200px) {
    .modern-breadcrumb {
        max-width: 1600px;
        margin: 0 auto;
        padding: 0 2rem;
        box-sizing: border-box;
        overflow: hidden;
    }
    .breadcrumb-list {
        white-space: nowrap !important;
        flex-wrap: nowrap !important;
        overflow: hidden !important;
    }
    .breadcrumb-item {
        flex-shrink: 0;
    }
}

/* Mobile breadcrumb container */
@media (max-width: 767px) {
    .modern-breadcrumb {
        max-width: 100%;
        margin: 0;
        padding: 0 1rem;
        box-sizing: border-box;
    }
}

/* Mobile Category Hero - Watercolor Image + Curator Row */
.mobile-category-hero {
    display: none; /* Hidden on desktop */
}

.mobile-header-category-image {
    display: none; /* Hidden on desktop */
}

.mobile-subtitle-influencer-image {
    display: none; /* Hidden on desktop */
}

.mobile-watercolor-image {
    width: 100%;
    height: auto;
    border-radius: 8px;
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.3);
    border: 2px solid rgba(255, 255, 255, 0.3);
}

.mobile-curator-badge {
    display: none; /* Hidden on desktop, shown on mobile via media query */
}

.desktop-only {
    display: block;
}

/* Curator Badge Styles */
.curator-badge {
    margin-top: 0.75rem;
    position: relative;
    z-index: 0;
}

.curator-link {
    display: inline-block;
    text-decoration: none !important;
    transition: all 0.3s ease;
}

.curator-link:hover {
    text-decoration: none !important;
}

.curator-link:hover .curator-name,
.curator-link:hover .curator-label,
.curator-link:hover .curator-date {
    text-decoration: none !important;
}

.curator-content {
    display: flex;
    align-items: center;
    gap: 12px;
    padding: 12px 20px;
    background: linear-gradient(135deg, rgba(59, 130, 246, 0.1) 0%, rgba(30, 64, 175, 0.1) 100%);
    border: 2px solid rgba(59, 130, 246, 0.3);
    border-radius: 12px;
    backdrop-filter: blur(10px);
    transition: all 0.3s ease;
}

.curator-link:hover .curator-content {
    background: linear-gradient(135deg, rgba(59, 130, 246, 0.2) 0%, rgba(30, 64, 175, 0.2) 100%);
    border-color: rgba(59, 130, 246, 0.5);
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(59, 130, 246, 0.2);
}

.curator-photo {
    width: 50px;
    height: 50px;
    border-radius: 50%;
    object-fit: cover;
    border: 2px solid rgba(255, 255, 255, 0.8);
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2);
}

.curator-photo-placeholder {
    width: 50px;
    height: 50px;
    border-radius: 50%;
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    display: flex;
    align-items: center;
    justify-content: center;
    color: white;
    font-weight: 700;
    font-size: 20px;
    border: 2px solid rgba(255, 255, 255, 0.8);
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2);
}

.curator-info {
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.curator-name-row {
    display: flex;
    flex-direction: row;
    align-items: baseline;
    gap: 0;
    flex-wrap: nowrap;
}

.curator-label {
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: rgba(255, 255, 255, 0.8);
    font-weight: 600;
    display: inline;
    margin-right: 0.25rem;
}

.curator-name {
    font-size: 1.1rem;
    font-weight: 700;
    color: #ffffff;
    text-shadow: 0 1px 3px rgba(0, 0, 0, 0.3);
    display: inline;
}

.curator-date {
    font-size: 0.8rem;
    color: rgba(255, 255, 255, 0.7);
    margin-top: 2px;
}

/* Desktop: Position in upper right */
@media (min-width: 1025px) {
    .curator-badge {
        position: relative;
        flex-shrink: 0;
        margin-top: 0;
        margin-left: 0;
    }
}

/* Tablet and Mobile: Show below title */
@media (max-width: 1024px) {
    .curator-badge {
        position: relative;
        margin-top: 0.5rem;
        margin-bottom: 0.25rem;
        clear: both;
    }
    
    .curator-content {
        padding: 10px 16px;
        gap: 10px;
    }
    
    .curator-photo,
    .curator-photo-placeholder {
        width: 40px;
        height: 40px;
    }
    
    .curator-photo-placeholder span {
        font-size: 16px;
    }
    
    .curator-label {
        font-size: 0.7rem;
    }
    
    .curator-name {
        font-size: 0.95rem;
    }
    
    .curator-date {
        font-size: 0.75rem;
    }
}

/* Mobile: Show mobile category hero layout */
@media (max-width: 768px) {
    /* Hide desktop curator badge and desktop inline image */
    .curator-badge.desktop-only {
        display: none !important;
    }
    
    .desktop-only {
        display: none !important;
    }
    
    .category-image-wrapper {
        display: none !important;
    }
    
    /* Show mobile category hero */
    .mobile-category-hero {
        display: flex;
        gap: 0.75rem;
        align-items: stretch; /* Make children equal height */
        margin-bottom: 1rem;
    }
    
    .mobile-watercolor-image {
        flex-shrink: 0;
        width: 75px;
        height: 75px; /* Smaller height */
        object-fit: cover; /* Cover to maintain aspect */
        align-self: flex-start;
    }
    
    .mobile-curator-badge {
        display: block !important;
        margin: 0.75rem 0;
    }
    
    .mobile-curator-badge .curator-link {
        width: 100%;
        display: flex;
    }
    
    .mobile-curator-badge .curator-content {
        padding: 8px 12px;
        gap: 10px;
        width: 100%;
        display: flex;
        align-items: center; /* Vertically center content */
        min-height: 75px; /* Match image height */
        justify-content: space-between; /* Spread content across width */
    }
    
    .mobile-curator-badge .curator-photo,
    .mobile-curator-badge .curator-photo-placeholder {
        width: 38px;
        height: 38px;
        flex-shrink: 0;
    }
    
    .mobile-curator-badge .curator-info {
        flex: 1;
        display: flex;
        flex-direction: column;
        justify-content: center; /* Center content vertically */
        padding-left: 4px;
    }
    
    .mobile-curator-badge .curator-name-row {
        display: block;
        margin-bottom: 2px;
        line-height: 1.3;
    }
    
    .mobile-curator-badge .curator-label {
        font-size: 0.75rem;
        display: inline;
        margin-right: 4px;
    }
    
    .mobile-curator-badge .curator-name {
        font-size: 0.85rem;
        display: inline;
        font-weight: 600;
    }
    
    .mobile-curator-badge .curator-date {
        font-size: 0.75rem;
        display: block;
    }
}

/* Product Price Styling */
.product-price-container {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    padding: 12px 16px;
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
    border-radius: 8px;
    color: white;
    font-weight: 600;
    box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);
    text-decoration: none;
    transition: all 0.3s ease;
}

/* Clickable price link styling */
.product-price-link:hover {
    transform: translateY(-2px);
    box-shadow: 0 6px 12px rgba(0, 0, 0, 0.15);
    background: linear-gradient(135deg, #5a67d8 0%, #6b46c1 100%);
    text-decoration: none;
    color: white;
}

.product-price-link:active {
    transform: translateY(0);
    box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);
}

.product-price-link:focus {
    outline: 2px solid #fbbf24;
    outline-offset: 2px;
}

/* Merchant Buttons Styling */
.merchant-buttons-container {
    display: flex;
    flex-direction: column;
    gap: 8px;
    margin-bottom: 12px;
}

.merchant-button {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 10px 14px;
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
    border-radius: 8px;
    color: white;
    font-weight: 600;
    text-decoration: none;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
    transition: all 0.3s ease;
    border: none;
    cursor: pointer;
}

.merchant-button:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.15);
    background: linear-gradient(135deg, #5a67d8 0%, #6b46c1 100%);
    text-decoration: none;
    color: white;
}

.merchant-button:active {
    transform: translateY(0);
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
}

.merchant-button:focus {
    outline: 2px solid #fbbf24;
    outline-offset: 2px;
}

.merchant-button-has-price {
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
}

.merchant-button-no-price {
    background: linear-gradient(135deg, #6b7280 0%, #4b5563 100%);
}

.merchant-name {
    font-size: 13px;
    font-weight: 600;
}

.merchant-price {
    font-size: 14px;
    font-weight: 700;
}

@media (max-width: 768px) {
    .merchant-buttons-container {
        gap: 6px;
    }
    
    .merchant-button {
        padding: 8px 12px;
        font-size: 12px;
    }
    
    .merchant-name {
        font-size: 12px;
    }
    
    .merchant-price {
        font-size: 13px;
    }
    
    /* Reduce badge margins on mobile */
    .product-badges-section {
        margin-top: 4px !important;
        margin-bottom: 4px !important;
    }
    
    /* Reduce spacing in product rows on mobile */
    .product-image-container {
        margin-bottom: 6px !important;
    }
    
    .rating-row {
        margin-top: 4px !important;
        margin-bottom: 6px !important;
    }
    
    .merchant-options-container {
        margin-top: 0 !important;
        margin-bottom: 4px !important;
        gap: 4px !important;
    }
    
    .product-badges-section-mobile {
        margin-top: 4px !important;
        margin-bottom: 4px !important;
    }
    
    .product-media-section {
        gap: 6px !important;
    }
    
    /* Reduce product-main gap on mobile */
    .product-main {
        gap: 2px !important;
    }
    
    /* Expandable breadcrumb styles */
    .mobile-breadcrumb .breadcrumb-collapsed {
        cursor: pointer;
        user-select: none;
        padding-left: 0 !important;
        margin-left: 0 !important;
    }
    
    .mobile-breadcrumb .breadcrumb-expanded {
        display: none !important;
        height: 0 !important;
        overflow: hidden !important;
        flex-wrap: wrap !important;
        width: 100% !important;
        max-width: 100% !important;
        box-sizing: border-box !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
        padding: 0 !important;
        margin: 0 !important;
    }
    
    .mobile-breadcrumb .breadcrumb-expanded.show {
        display: flex !important;
        height: auto !important;
        overflow: visible !important;
    }
    
    .mobile-breadcrumb .breadcrumb-expanded .breadcrumb-link {
        white-space: normal !important;
        word-break: break-word !important;
        max-width: 100% !important;
    }
    
    .mobile-breadcrumb .breadcrumb-expanded .breadcrumb-separator {
        white-space: normal !important;
    }
}

.price-label {
    font-size: 0.9rem;
    opacity: 0.9;
}

.price-value {
    font-size: 1.25rem;
    font-weight: 700;
    text-shadow: 0 1px 2px rgba(0, 0, 0, 0.1);
}

/* Price History Icon removed */

/* Mobile Responsive */
@media (max-width: 768px) {
    .product-media-section {
        margin: 0 0 8px 0;
        padding: 12px;
        gap: 6px;
        width: 100%;
    }
    
    .product-header {
        margin-bottom: 0;
    }
    
    .product-image {
        max-width: 150px;
        max-height: 150px;
    }
    
    .product-price-container {
        padding: 10px 14px;
    }
    
    .price-value {
        font-size: 1.1rem;
    }
}

@media (max-width: 480px) {
    .product-image {
        max-width: 120px;
        max-height: 120px;
    }
    
    .product-price-container {
        flex-direction: column;
        gap: 4px;
        padding: 8px 12px;
    }
    
    .price-label {
        font-size: 0.8rem;
    }
    
    .price-value {
        font-size: 1rem;
    }
}

/* Category Subtitle Styling */
.category-subtitle-container {
    width: 100%;
    margin: 0.5rem 0;
}

/* Dev-only subtitle regenerate controls */
.dev-subtitle-regenerate {
    display: flex;
    align-items: center;
    justify-content: flex-end;
    gap: 12px;
    margin: 0.5rem 0 0.25rem 0;
}
.dev-subtitle-regenerate-btn {
    appearance: none;
    border: 1px solid rgba(255,255,255,0.35);
    background: rgba(15, 23, 42, 0.55);
    color: #ffffff;
    padding: 8px 12px;
    border-radius: 8px;
    font-size: 12px;
    font-weight: 700;
    cursor: pointer;
}
.dev-subtitle-regenerate-btn:hover {
    background: rgba(15, 23, 42, 0.70);
}
.dev-subtitle-regenerate-btn:disabled {
    opacity: 0.7;
    cursor: not-allowed;
}
.dev-subtitle-regenerate-status {
    font-size: 12px;
    color: rgba(255,255,255,0.9);
}
.dev-subtitle-spinner {
    display: inline-block;
    width: 12px;
    height: 12px;
    border: 2px solid rgba(255,255,255,0.45);
    border-top-color: rgba(255,255,255,0.0);
    border-radius: 999px;
    margin-right: 8px;
    vertical-align: -2px;
    animation: devSubtitleSpin 0.9s linear infinite;
}
@keyframes devSubtitleSpin {
    to { transform: rotate(360deg); }
}

.category-subtitle {
    padding: 1.25rem;
    background: rgba(255, 255, 255, 0.15);
    border-radius: 8px;
    border: 1px solid rgba(255, 255, 255, 0.2);
    backdrop-filter: blur(10px);
    overflow: auto; /* Ensure floated content is contained */
    clear: both;
}

.category-image-wrapper {
    float: left;
    margin: 0 1.5rem 1rem 0;
    max-width: 158px;
    width: 52.5%;
}

.category-inline-image {
    display: block;
    width: 100%;
    height: auto;
    border-radius: 8px;
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.3);
    border: 2px solid rgba(255, 255, 255, 0.3);
    margin: 0;
}

.subtitle-methodology-btn.desktop-only {
    display: block;
    width: 100%;
    margin-top: 5px;
    margin-bottom: 0;
    margin-left: 0;
    margin-right: 0;
    font-size: 0.6875rem; /* Smaller font on desktop to fit without truncation */
    white-space: nowrap;
    overflow: visible;
    text-overflow: clip;
}

.category-subtitle p {
    font-size: 1.1rem;
    line-height: 1.7;
    margin: 0;
    font-weight: 400;
    text-shadow: 0 1px 2px rgba(0, 0, 0, 0.2);
    color: #ffffff !important;
}

/* Desktop: Make links white in subtitle */
.category-subtitle p a {
    color: #ffffff !important;
    text-decoration: underline;
    text-shadow: 0 1px 2px rgba(0, 0, 0, 0.2);
}

.category-subtitle p a:hover {
    color: rgba(255, 255, 255, 0.9) !important;
    text-decoration: underline;
}

.subtitle-show-more-btn {
    background: #6b7280;
    color: white;
    border: none;
    padding: 0.25rem 0.75rem;
    border-radius: 4px;
    font-size: 0.75rem;
    font-weight: 500;
    cursor: pointer;
    margin: 0;
    margin-left: 0.25rem;
    transition: all 0.2s ease;
    display: inline-block;
    vertical-align: baseline;
}

.subtitle-show-more-btn:hover {
    background: #4b5563;
    transform: none;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.2);
}

.subtitle-show-more-btn.desktop-only {
    display: inline-block;
}

/* Desktop subtitle display - show short by default */
.subtitle-short-desktop {
    display: inline;
}

.subtitle-full-desktop {
    display: none;
}

/* iPad subtitle display */
.subtitle-short-ipad {
    display: none;
}

.subtitle-show-more-btn.ipad-only {
    display: none;
}

@media (min-width: 769px) and (max-width: 1200px) {
    .subtitle-short-desktop {
        display: none;
    }
    .subtitle-short-ipad {
        display: inline;
    }
    .subtitle-show-more-btn.ipad-only {
        display: inline-block;
    }
}

/* Mobile Responsive for Subtitle */
@media (max-width: 768px) {
    .subtitle-show-more-btn.desktop-only {
        display: none !important;
    }
    .subtitle-short-ipad {
        display: none !important;
    }
    
    div.disclosure-text-top {
        padding: 0.25rem 0 0 0;
        max-width: 100%;
        margin: 0;
        margin-top: 0.25rem;
    }
    
    div.disclosure-text-top p {
        font-size: 0.8rem;
        line-height: 1.6;
        padding: 0 1rem;
        margin-bottom: 0.25rem;
    }
    
    .disclosure-divider {
        display: block !important;
        border: none;
        border-top: 1px solid rgba(255, 255, 255, 0.3);
        margin: 0.25rem 1rem 0.25rem 1rem;
        padding: 0;
    }
    
    .modern-breadcrumb {
        margin-top: 0.25rem !important;
        padding-top: 0.25rem !important;
    }
    
    div.disclosure-text-top a {
        display: inline;
        margin: 0;
        padding: 0;
        background: none;
        border: none;
        border-radius: 0;
        text-decoration: underline !important;
        font-weight: 700;
        font-size: 0.8rem;
        color: #ffffff !important;
        transition: opacity 0.2s ease;
    }
    
    div.disclosure-text-top a::after {
        content: "";
        display: none;
    }
    
    div.disclosure-text-top a:hover,
    div.disclosure-text-top a:active {
        opacity: 0.8;
        background: none;
        border: none;
        transform: none;
    }
    
    .category-subtitle-container {
        margin: 0.25rem 0 1rem 0;
        position: relative;
    }
    
    .category-subtitle {
        padding: 1rem;
        border-radius: 6px;
        position: relative;
        overflow: hidden; /* Clear float */
    }
    
    .category-subtitle p {
        font-size: 1rem;
        line-height: 1.6;
        /* Always clamp to 2 lines on mobile by default */
        display: -webkit-box;
        margin-right: 0; /* Allow text to wrap around image */
        -webkit-line-clamp: 2;
        -webkit-box-orient: vertical;
        overflow: hidden;
        text-overflow: ellipsis;
        margin-bottom: 0.5rem;
        -webkit-overflow-scrolling: touch;
        word-wrap: break-word;
        word-break: break-word;
        hyphens: auto;
        -webkit-transform: translateZ(0);
        transform: translateZ(0);
    }
    /* Expanded state removes clamp */
    .category-subtitle p.expanded {
        display: block;
        -webkit-line-clamp: initial;
        overflow: visible;
        text-overflow: initial;
        margin-bottom: 0.5rem;
    }
    
    .subtitle-read-more {
        display: flex !important; /* override inline style="display:none"; JS may hide if short */
        justify-content: flex-start;
        align-items: center;
        gap: 0.75rem;
        margin-top: 0.5rem;
        clear: both;
        flex-wrap: wrap;
    }
    
    /* Center the links when there's only one (no methodology link) */
    .subtitle-read-more.single-link {
        justify-content: center;
    }
    
    /* When both links are present, space them apart */
    .subtitle-read-more.has-methodology {
        justify-content: space-between;
    }
    
    .subtitle-methodology-link-mobile {
        color: rgba(255, 255, 255, 0.9);
        text-decoration: none;
        font-weight: 500;
        font-size: 0.9rem;
        padding: 0.5rem 1rem;
        background: linear-gradient(135deg, rgba(59, 130, 246, 0.8) 0%, rgba(30, 64, 175, 0.8) 100%);
        border-radius: 20px;
        border: 1px solid rgba(255, 255, 255, 0.3);
        transition: all 0.3s ease;
        display: inline-block;
        flex: 0 0 auto;
    }
    
    .subtitle-methodology-link-mobile:hover {
        background: linear-gradient(135deg, rgba(37, 99, 235, 0.9) 0%, rgba(30, 58, 138, 0.9) 100%);
        color: white;
        text-decoration: none;
        transform: translateY(-1px);
    }
    
    .read-more-link {
        color: rgba(255, 255, 255, 0.9);
        text-decoration: none;
        font-weight: 500;
        font-size: 0.9rem;
        padding: 0.5rem 1rem;
        background: rgba(255, 255, 255, 0.2);
        border-radius: 20px;
        border: 1px solid rgba(255, 255, 255, 0.3);
        transition: all 0.3s ease;
        display: inline-block;
        flex: 0 0 auto;
        /* Only push to right when methodology link is present */
    }
    
    /* When methodology link exists, push read-more to the right */
    .subtitle-read-more.has-methodology .read-more-link {
        margin-left: auto;
    }
    
    .read-more-link:hover {
        background: rgba(255, 255, 255, 0.3);
        color: white;
        text-decoration: none;
        transform: translateY(-1px);
    }
}

/* Subtitle Methodology Button */
.subtitle-methodology-btn {
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    color: #ffffff !important;
    border: 2px solid rgba(255, 255, 255, 0.3);
    border-radius: 8px;
    padding: 0.75rem 0.5rem;
    font-size: 0.9375rem;
    font-weight: 600;
    cursor: pointer;
    transition: all 0.3s ease;
    box-shadow: 0 2px 8px rgba(59, 130, 246, 0.3);
    text-align: center;
    white-space: nowrap;
    overflow: hidden;
    text-overflow: ellipsis;
}

/* Wrapper for button when no image exists - centers it on desktop */
.subtitle-methodology-btn-no-image-wrapper {
    text-align: center;
    margin-top: 1rem;
    margin-bottom: 0.5rem;
}

.subtitle-methodology-btn:hover {
    background: linear-gradient(135deg, #2563eb 0%, #1e3a8a 100%);
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(59, 130, 246, 0.5);
    border-color: rgba(255, 255, 255, 0.5);
}

/* Methodology Modal Styling */
.methodology-modal {
    display: none;
    position: fixed;
    z-index: 10000;
    left: 0;
    top: 0;
    width: 100%;
    height: 100%;
    background-color: rgba(0, 0, 0, 0.6);
    backdrop-filter: blur(4px);
    align-items: center;
    justify-content: center;
    padding: 1rem;
    overflow-y: auto;
}

.methodology-modal-content {
    background: #ffffff;
    border-radius: 16px;
    max-width: 700px;
    width: 100%;
    max-height: 90vh;
    overflow-y: auto;
    box-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);
    animation: modalFadeIn 0.3s ease;
}

@keyframes modalFadeIn {
    from {
        opacity: 0;
        transform: scale(0.95) translateY(-20px);
    }
    to {
        opacity: 1;
        transform: scale(1) translateY(0);
    }
}

.methodology-modal-header {
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    color: #ffffff;
    padding: 1.5rem 2rem;
    border-radius: 16px 16px 0 0;
    display: flex;
    justify-content: space-between;
    align-items: center;
    position: sticky;
    top: 0;
    z-index: 10;
}

.methodology-modal-header h2 {
    margin: 0;
    font-size: 1.5rem;
    font-weight: 700;
}

.methodology-modal-close {
    background: rgba(255, 255, 255, 0.2);
    border: none;
    color: #ffffff;
    font-size: 2rem;
    font-weight: 300;
    width: 36px;
    height: 36px;
    border-radius: 50%;
    cursor: pointer;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: all 0.3s ease;
    line-height: 1;
    padding: 0;
}

.methodology-modal-close:hover {
    background: rgba(255, 255, 255, 0.3);
    transform: rotate(90deg);
}

.methodology-modal-body {
    padding: 2rem;
}

.methodology-text {
    margin-bottom: 1.5rem;
}

.methodology-text h3 {
    font-size: 1.125rem;
    font-weight: 700;
    color: #1f2937;
    margin: 0 0 0.75rem 0;
}

.methodology-text p {
    font-size: 1rem;
    line-height: 1.7;
    color: #4b5563;
    margin: 0;
}

.verification-badges {
    margin-top: 1.5rem;
    padding-top: 1.5rem;
    border-top: 1px solid #e5e7eb;
}

.verification-badges h3 {
    font-size: 1.125rem;
    font-weight: 700;
    color: #1f2937;
    margin: 0 0 1rem 0;
    cursor: pointer;
    transition: color 0.2s ease;
    user-select: none;
}

.verification-badges h3:hover {
    color: #3b82f6;
}

.verification-list {
    list-style: none;
    padding: 0;
    margin: 0;
}

.verification-list li {
    display: flex;
    align-items: flex-start;
    gap: 0.75rem;
    padding: 0.75rem 0;
    font-size: 1rem;
    line-height: 1.6;
    color: #374151;
}

/* Toast notification for categoryID copy */
.categoryid-toast {
    position: fixed;
    bottom: 30px;
    left: 50%;
    transform: translateX(-50%) translateY(100px);
    background: #10b981;
    color: white;
    padding: 16px 24px;
    border-radius: 8px;
    font-size: 0.95rem;
    font-weight: 600;
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15);
    z-index: 10000;
    opacity: 0;
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    pointer-events: none;
    display: flex;
    align-items: center;
    gap: 8px;
}

.categoryid-toast.show {
    opacity: 1;
    transform: translateX(-50%) translateY(0);
}

.categoryid-toast svg {
    width: 20px;
    height: 20px;
    stroke: white;
    stroke-width: 2.5;
    fill: none;
}

.verification-list li svg {
    flex-shrink: 0;
    margin-top: 0.125rem;
}

.methodology-updated {
    margin-top: 1.5rem;
    padding-top: 1rem;
    border-top: 1px solid #e5e7eb;
    text-align: right;
}

.methodology-updated small {
    font-size: 0.875rem;
    color: #6b7280;
}

/* Association section: "Other Software products for [Association]" - desktop light blue box (right side of subheader row) */
.association-section {
    margin: 0;
    padding: 0.625rem 1rem;
    background: #e0f2fe;
    border-radius: 0.5rem;
    border: 1px solid #bae6fd;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.08);
}
.association-section p {
    margin: 0;
    font-size: 0.875rem;
    line-height: 1.5;
    color: #0c4a6e !important;
}
.association-section a {
    color: #0369a1 !important;
    font-weight: 600;
    text-decoration: underline;
}
.association-section a:hover {
    color: #075985 !important;
}

/* Association modal - blue header like methodology modal, styled list */
.association-modal {
    display: none;
    position: fixed;
    z-index: 10001;
    left: 0;
    top: 0;
    width: 100%;
    height: 100%;
    background-color: rgba(0, 0, 0, 0.6);
    backdrop-filter: blur(4px);
    align-items: center;
    justify-content: center;
    padding: 1rem;
    overflow-y: auto;
}
.association-modal-content {
    background: #ffffff;
    border-radius: 16px;
    max-width: 520px;
    width: 100%;
    max-height: 85vh;
    overflow: hidden;
    display: flex;
    flex-direction: column;
    box-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);
    animation: modalFadeIn 0.3s ease;
}
.association-modal-header {
    background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
    color: #ffffff !important;
    padding: 1.25rem 1.5rem;
    border-radius: 16px 16px 0 0;
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-shrink: 0;
}
.association-modal-header h2 {
    margin: 0;
    font-size: 1.25rem;
    font-weight: 700;
    color: #ffffff !important;
}
.association-modal-close {
    background: rgba(255, 255, 255, 0.2);
    border: none;
    color: #ffffff !important;
    font-size: 1.5rem;
    font-weight: 300;
    width: 36px;
    height: 36px;
    border-radius: 50%;
    cursor: pointer;
    display: flex;
    align-items: center;
    justify-content: center;
    transition: all 0.2s ease;
    line-height: 1;
    padding: 0;
}
.association-modal-close:hover {
    background: rgba(255, 255, 255, 0.3);
    color: #ffffff !important;
}
.association-modal-body {
    padding: 1.25rem 1.5rem 1.5rem;
    overflow-y: auto;
    background: linear-gradient(180deg, #f8fafc 0%, #f1f5f9 50%, #e2e8f0 100%);
}
.association-list {
    list-style: none;
    margin: 0;
    padding: 0;
    display: flex;
    flex-direction: column;
    gap: 0.5rem;
}
.association-list li {
    margin: 0;
    padding: 0;
    border-radius: 12px;
    overflow: hidden;
    box-shadow: 0 1px 3px rgba(0, 0, 0, 0.08);
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    border: 1px solid rgba(59, 130, 246, 0.15);
    transition: box-shadow 0.25s ease, transform 0.25s ease;
}
.association-list li:hover {
    box-shadow: 0 4px 14px rgba(59, 130, 246, 0.22);
    transform: translateX(4px);
}
.association-list li:last-child {
    margin-bottom: 0;
}
.association-list a {
    display: flex;
    align-items: center;
    padding: 0.875rem 1rem;
    color: #1e40af !important;
    text-decoration: none;
    font-size: 1rem;
    font-weight: 600;
    transition: all 0.25s ease;
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    position: relative;
}
.association-list a::before {
    content: '';
    display: inline-block;
    width: 8px;
    height: 8px;
    border-radius: 50%;
    background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%);
    margin-right: 14px;
    flex-shrink: 0;
    box-shadow: 0 0 0 2px rgba(59, 130, 246, 0.2);
}
.association-list a::after {
    content: '\2192';
    margin-left: auto;
    font-size: 1.125rem;
    font-weight: 700;
    color: #3b82f6;
    opacity: 0.6;
    transition: all 0.25s ease;
}
.association-list a:hover {
    background: linear-gradient(135deg, #eff6ff 0%, #dbeafe 50%, #bfdbfe 100%) !important;
    color: #1d4ed8 !important;
}
.association-list a:hover::before {
    background: linear-gradient(135deg, #2563eb 0%, #1d4ed8 100%);
    box-shadow: 0 0 0 3px rgba(59, 130, 246, 0.35);
}
.association-list a:hover::after {
    opacity: 1;
    transform: translateX(4px);
}
.association-mobile-inline {
    display: none;
}

@media (max-width: 768px) {
    .association-section {
        display: none !important;
    }
    .association-mobile-inline {
        display: inline;
    }
}

@media (min-width: 769px) {
    .association-mobile-inline {
        display: none !important;
    }
}

/* Methodology modal: How We Evaluate button below verification (footer) - show on all viewports */
.methodology-modal-footer .how-we-evaluate-btn-footer {
    display: inline-block;
    margin-top: 1.5rem;
    padding: 10px 20px;
    background: #3b82f6;
    color: #ffffff !important;
    text-decoration: none;
    border-radius: 8px;
    font-size: 0.9375rem;
    font-weight: 600;
    transition: all 0.2s ease;
    box-shadow: 0 2px 4px rgba(59, 130, 246, 0.3);
}
.methodology-modal-footer .how-we-evaluate-btn-footer:hover {
    background: #2563eb;
    transform: translateY(-1px);
    box-shadow: 0 4px 8px rgba(59, 130, 246, 0.4);
}

/* Mobile Responsive for Modal */
@media (max-width: 768px) {
    .methodology-modal {
        padding: 1rem;
        padding-top: calc(1rem + env(safe-area-inset-top, 0px));
        align-items: flex-start;
    }
    
    .methodology-modal-content {
        max-width: 95%;
        max-height: 90vh;
        border-radius: 12px;
        margin-top: calc(1rem + env(safe-area-inset-top, 0px));
    }
    
    .methodology-modal-header {
        padding: 1.25rem 1.5rem;
        position: sticky;
        top: 0;
        z-index: 10;
    }
    
    .methodology-modal-header h2 {
        font-size: 1.25rem;
    }
    
    .methodology-modal-body {
        padding: 1.5rem;
    }
}

@media (min-width: 769px) {
    .methodology-text h3,
    .verification-badges h3 {
        font-size: 1rem;
    }
    
    .methodology-text p,
    .verification-list li {
        font-size: 0.9375rem;
    }
}

@media (max-width: 480px) {
    .category-subtitle-container {
        margin: 0.75rem 0;
    }
    
    .category-subtitle {
        padding: 0.875rem;
    }
    
    .category-subtitle p {
        font-size: 0.95rem;
        line-height: 1.5;
    }
}

/* Desktop Enhancement */
@media (min-width: 1024px) {
    .product-media-section {
        flex-direction: column;
        align-items: center;
        width: 100%;
        margin: 16px 0;
    }
    
    .product-image-container {
        width: 100%;
        margin-bottom: 6px !important;
    }
    
    .product-price-container {
        width: 100%;
        min-width: 200px;
    }
    
    .category-subtitle-container {
        margin: 2rem 0;
    }
    
    .category-subtitle {
        padding: 1.5rem;
    }
    
    .category-subtitle p {
        font-size: 1.15rem;
        line-height: 1.8;
    }
    
    /* Ensure product images align vertically regardless of badge or title height */
    .product-card {
        align-items: flex-start;
    }
    
    .product-content {
        align-items: flex-start;
        /* Ensure consistent grid row alignment */
        grid-auto-rows: min-content;
    }
    
    /* Ensure product images align consistently across all product cards */
    .product-main {
        display: flex;
        flex-direction: column;
        align-items: flex-start;
        /* Ensure consistent vertical alignment */
        align-self: flex-start;
    }
    
    .product-header {
        order: 1;
        width: 100%;
        flex-shrink: 0;
    }
    
    .product-media-section {
        order: 2;
        align-self: flex-start;
        margin-top: 0;
        padding-top: 0;
        /* Ensure consistent positioning - images will align horizontally across cards */
        flex-shrink: 0;
    }
    
    .product-image-container {
        align-self: flex-start;
        position: relative;
        flex-shrink: 0;
    }
    
    /* Ensure consistent image alignment by standardizing the product-main height start point */
    .product-main > *:first-child {
        min-height: 0;
    }
}

/* Product Tabs */
.product-tabs {
    display: flex;
    background: #f8f9fa;
    border-radius: 8px;
    padding: 4px;
    margin: 2rem 0;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
    position: sticky;
    top: 80px; /* Position under the header */
    z-index: 40; /* Lower than search dropdown (1000) and header (100) */
    backdrop-filter: blur(10px);
    background: rgba(248, 249, 250, 0.95);
    transition: all 0.3s ease;
}

/* Sort controls */
.sort-control-desktop { margin-left: auto; }
.sort-wrapper { display: inline-flex; align-items: center; gap: 10px; background: rgba(255,255,255,0.18); padding: 6px 10px; border-radius: 9999px; border: 1px solid rgba(255,255,255,0.24); }
.sort-label { font-size: 12px; font-weight: 700; letter-spacing: .04em; text-transform: uppercase; color: #ffffff; opacity: .9; }
.sort-select { padding: 8px 12px; border: 1px solid #c7d2fe; border-radius: 9999px; background: linear-gradient(135deg, #eef2ff, #e0e7ff); color: #111827; font-weight: 600; box-shadow: 0 8px 20px rgba(59,130,246,0.15); }
.sort-select:focus { outline: none; box-shadow: 0 0 0 3px rgba(59,130,246,0.25); }
.sort-trigger-mobile { 
  display: none; 
  margin-left: auto; 
  background: linear-gradient(135deg, #eef2ff, #e0e7ff); 
  color: #111827; 
  border: 1px solid #d1d5db; 
  border-radius: 9999px; 
  padding: 8px 12px; 
  font-weight: 700; 
  cursor: pointer;
  -webkit-tap-highlight-color: transparent;
  -webkit-touch-callout: none;
  -webkit-user-select: none;
  user-select: none;
}
.sort-trigger-mobile:active { transform: translateY(1px); }

/* Sort modal */
.sort-modal { 
  position: fixed; 
  top: 0; 
  left: 0; 
  width: 100%; 
  height: 100%; 
  display: none; 
  z-index: 999999; 
  -webkit-overflow-scrolling: touch; 
  -webkit-transform: translateZ(0);
  transform: translateZ(0);
  overflow: hidden;
  max-width: 100vw;
  box-sizing: border-box;
}
.sort-modal[aria-hidden="false"] { 
  display: block !important; 
  visibility: visible !important;
  opacity: 1 !important;
}
.sort-modal-backdrop { 
  position: absolute; 
  top: 0; 
  left: 0; 
  right: 0; 
  bottom: 0; 
  background: rgba(0,0,0,0.45); 
  z-index: 1; 
  pointer-events: auto; 
}
.sort-modal-panel { 
  position: absolute; 
  left: 50%; 
  top: 50%; 
  transform: translate(-50%, -50%); 
  width: 90%; 
  max-width: 400px; 
  background: #ffffff; 
  border-radius: 16px; 
  box-shadow: 0 25px 60px rgba(0,0,0,0.25); 
  overflow: hidden; 
  z-index: 2; 
  pointer-events: auto; 
  -webkit-transform: translate(-50%, -50%); 
  -webkit-backface-visibility: hidden; 
  backface-visibility: hidden;
  box-sizing: border-box;
}
.sort-modal-header { display: flex; align-items: center; justify-content: space-between; padding: 12px 16px; background: linear-gradient(135deg, var(--primary-color), var(--primary-light)); color: #ffffff; }
.sort-modal-body { padding: 12px; display: grid; gap: 10px; }
.sort-option { 
  width: 100%; 
  padding: 12px 14px; 
  border: 1px solid #e5e7eb; 
  border-radius: 12px; 
  background: #f9fafb; 
  color: #111827; 
  font-weight: 600; 
  text-align: left; 
  cursor: pointer;
  -webkit-tap-highlight-color: transparent;
  -webkit-touch-callout: none;
  -webkit-user-select: none;
  -moz-user-select: none;
  -ms-user-select: none;
  user-select: none;
  transition: background-color 0.2s ease;
}
.sort-option:hover { background: #f3f4f6; }
.sort-option:active { background: #e5e7eb; }
.sort-modal-close { background: transparent; border: none; color: #ffffff; font-size: 18px; line-height: 1; cursor: pointer; }

/* Prevent horizontal scrolling when modal is open */
body.modal-open {
  overflow-x: hidden !important;
  max-width: 100vw !important;
}

@media (max-width: 768px) {
  .sort-control-desktop { display: none; }
  .sort-trigger-mobile { display: inline-block; }
}

/* Enhanced sticky effect */
.product-tabs.sticky {
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15);
    border: 1px solid rgba(0, 0, 0, 0.1);
}

/* Ensure search dropdown appears above sticky tabs */
.search-results {
    z-index: 10000 !important;
}

.search-results.show {
    z-index: 10000 !important;
}

/* Ensure search input and container have proper z-index */
.search-container {
    z-index: 10001 !important;
    position: relative;
}

.tab-button {
    flex: 1;
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 0.5rem;
    padding: 0.75rem 1rem;
    border: none;
    background: transparent;
    color: #6b7280;
    font-weight: 500;
    border-radius: 6px;
    cursor: pointer;
    transition: all 0.3s ease;
    font-size: 0.9rem;
}

.tab-button:hover {
    color: #374151;
    background: rgba(255, 255, 255, 0.5);
}

.tab-button.active {
    background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 100%);
    color: white;
    font-weight: 600;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
}

.tab-button svg {
    flex-shrink: 0;
}

.tab-content {
    display: none;
    width: 100%;
    max-width: 100%;
    box-sizing: border-box;
}

.tab-content.active {
    display: block;
}

/* Desktop: Constrain tab content to match tabs bar width */
@media (min-width: 1025px) {
    .tab-content-container-desktop {
        max-width: 1600px;
        margin: 0 auto;
        padding: 0 2rem;
        box-sizing: border-box;
    }
}

/* Tablet and Mobile: Full width, no constraints */
@media (max-width: 1024px) {
    .tab-content-container-desktop {
        max-width: 100% !important;
        margin: 0 !important;
        padding: 0 !important;
    }
}

@media (max-width: 768px) {
    .product-tabs {
        margin: 1.5rem 0;
        position: sticky;
        top: 55px; /* Slightly lower for mobile header */
        z-index: 40; /* Lower than search dropdown (1000) and header (100) */
        backdrop-filter: blur(10px);
        background: rgba(248, 249, 250, 0.95);
        border-radius: 6px;
        padding: 3px;
    }
    
    .tab-button {
        padding: 0.6rem 0.8rem;
        font-size: 0.85rem;
    }
    
    .tab-button svg {
        width: 14px;
        height: 14px;
    }
}

/* Tab text responsive */
.tab-text-mobile {
    display: none;
}

.tab-text-desktop {
    display: inline;
}

/* Similar Categories Styles */
.similar-categories-tab-desktop {
    display: inline-flex; /* Show on desktop by default */
}

/* When tabs are sticky, still show it */
.product-tabs.sticky .similar-categories-tab-desktop {
    display: inline-flex;
}

.similar-categories-desktop-content {
    max-height: none;
    overflow: visible;
    max-width: 100%;
    box-sizing: border-box;
    padding: 0;
    margin: 0;
}

.similar-categories-grid {
    display: grid;
    grid-template-columns: repeat(auto-fill, minmax(240px, 1fr));
    gap: 2rem;
    max-width: 100%;
    width: 100%;
    box-sizing: border-box;
    padding: 0;
    margin: 0;
    overflow-x: hidden;
}

.similar-category-item {
    display: flex;
    flex-direction: column;
    align-items: center;
    padding: 1.25rem;
    background: white;
    border: 1px solid #e2e8f0;
    border-radius: 12px;
    text-decoration: none;
    transition: all 0.2s ease;
    min-height: 280px;
    max-width: 100%;
    box-sizing: border-box;
}

@media (min-width: 1200px) {
    .similar-categories-grid {
        grid-template-columns: repeat(auto-fill, minmax(260px, 1fr));
        gap: 2.5rem;
    }
    
    .similar-category-item {
        min-height: 320px;
        padding: 1.5rem;
    }
    
    .similar-category-img {
        width: 200px;
        height: 200px;
    }
}

.similar-category-item:hover {
    transform: translateY(-4px);
    box-shadow: 0 8px 24px rgba(0, 0, 0, 0.15);
}

.similar-category-img {
    width: 180px;
    height: 180px;
    object-fit: cover;
    border-radius: 10px;
    margin-bottom: 1rem;
    flex-shrink: 0;
}

.similar-category-name {
    color: #2d3748;
    font-size: 1rem;
    font-weight: 600;
    line-height: 1.4;
    text-align: center;
}

/* Mobile Similar Categories Button - Floating Sticky */
.similar-categories-mobile-trigger {
    display: none !important; /* Hidden by default, shown when tabs are sticky via JS */
    position: fixed !important; /* Force fixed positioning */
    bottom: 16px !important; /* Bottom left positioning */
    left: 16px !important;
    top: auto !important; /* Ensure top is not set elsewhere */
    right: auto !important;
    z-index: 1000 !important; /* Increase z-index to ensure visibility */
    opacity: 0;
    visibility: hidden;
    transition: opacity 0.3s ease, visibility 0.3s ease;
    will-change: opacity, visibility; /* Optimize for animations */
    -webkit-transform: translateZ(0); /* Force hardware acceleration on iOS */
    transform: translateZ(0);
    width: auto; /* Allow content to determine width */
    min-width: 0; /* Reset min-width */
    margin: 0 !important; /* Remove any margins */
    padding: 0 !important; /* Remove any padding */
}

.similar-categories-mobile-trigger.show {
    display: block !important;
    opacity: 1 !important;
    visibility: visible !important;
}

/* Ensure button is visible on all mobile widths */
@media (max-width: 768px) {
    .similar-categories-mobile-trigger.show {
        display: block !important;
        opacity: 1 !important;
        visibility: visible !important;
        position: fixed !important;
        bottom: 16px !important;
        left: 16px !important;
        z-index: 1000 !important;
    }
}

.similar-categories-mobile-trigger.hidden {
    display: none !important;
    opacity: 0;
    visibility: hidden;
}

.similar-categories-btn {
    display: flex;
    align-items: center;
    justify-content: center;
    gap: 0.5rem;
    padding: 0.5rem 1.25rem;
    background: linear-gradient(135deg, #3b82f6 kondado, #1e40af 100%);
    color: #ffffff;
    border: 2px solid #ffffff;
    border-radius: 24px;
    font-size: 0.85rem;
    font-weight: 700;
    cursor: pointer;
    box-shadow: 0 8px 24px rgba(59, 130, 246, 0.5), 0 4px 12px rgba(30, 64, 175, 0.3), 0 0 0 2px rgba(255, 255, 255, 0.2);
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    width: auto; /* Changed from 100% to auto to size based on content */
    min-width: fit-content; /* Ensure minimum width fits content */
    position: relative;
    letter-spacing: 0.025em;
    text-shadow: 0 1px 2px rgba(0, 0, 0, 0.2);
}

@media (max-width: 768px) {
    .similar-categories-btn {
        padding: 0.875rem 1.75rem;
        font-size: 1rem;
        min-height: 48px;
        background: linear-gradient(135deg, #3b82f6 0%, #1e40af 100%);
        box-shadow: 0 8px 24px rgba(59, 130, 246, 0.6), 0 4px 12px rgba(30, 64, 175, 0.4), 0 0 0 3px rgba(255, 255, 255, 0.3);
        border: 2px solid #ffffff;
    }
    
    .similar-categories-btn-content svg {
        width: 20px;
        height: 20px;
        stroke: #ffffff;
        filter: drop-shadow(0 1px 2px rgba(0, 0, 0, 0.3));
    }
}

.similar-categories-btn:hover {
    background: linear-gradient(135deg, #2563eb 0%, #1e3a8a 100%);
    box-shadow: 0 10px 28px rgba(59, 130, 246, 0.6), 0 6px 16px rgba(30, 64, 175, 0.4), 0 0 0 3px rgba(255, 255, 255, 0.3);
    transform: translateY(-2px);
}

.similar-categories-btn:active {
    transform: translateY(0);
    box-shadow: 0 6px 20px rgba(59, 130, 246, 0.4), 0 3px 10px rgba(30, 64, 175, 0.3), 0 0 0 2px rgba(255, 255, 255, 0.2);
}

.similar-categories-btn-content {
    display: flex;
    align-items: center;
    justify-content: center;
    flex: 1;
    text-align: center;
    gap: 0.5rem;
}

.similar-categories-btn-content svg {
    width: 16px;
    height: 16px;
    stroke: #ffffff;
    stroke-width: 2.5;
    filter: drop-shadow(0 1px 1px rgba(0, 0, 0, 0.2));
}

.similar-categories-close {
    background: linear-gradient(135deg, #1e40af 0%, #1e3a8a 100%);
    border: 2px solid white;
    color: white;
    font-size: 0.75rem;
    font-weight: 700;
    line-height: 1;
    cursor: pointer;
    padding: 0;
    margin: 0;
    width: 24px;
    height: 24px;
    display: flex;
    align-items: center;
    justify-content: center;
    border-radius: 50%;
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    flex-shrink: 0;
    position: absolute;
    right: -6px;
    top: -6px;
    box-shadow: 0 4px 12px rgba(30, 64, 175, 0.6), 0 2px 6px rgba(0, 0, 0, 0.2);
}

.similar-categories-close:hover,
.similar-categories-close:focus {
    background: linear-gradient(135deg, #2563eb 0%, #1d4ed8 100%);
    transform: scale(1.15) rotate(90deg);
    box-shadow: 0 6px 16px rgba(59, 130, 246, 0.6);
    outline: none;
}

.similar-categories-close:active {
    transform: scale(1.05) rotate(90deg);
}

/* Mobile Similar Categories Modal */
.similar-categories-modal {
    position: fixed;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: rgba(0, 0, 0, 0.5);
    z-index: 999999;
    overflow: hidden;
}

.similar-categories-modal-content {
    position: absolute;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: white;
    display: flex;
    flex-direction: column;
}

.similar-categories-modal-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 1rem;
    background: #0066cc;
    color: white;
    flex-shrink: 0;
}

.similar-categories-modal-header h3 {
    margin: 0;
    font-size: 1.1rem;
    font-weight: 700;
}

.similar-categories-modal-close {
    background: transparent;
    border: none;
    color: white;
    font-size: 2rem;
    line-height: 1;
    cursor: pointer;
    padding: 0;
    width: 32px;
    height: 32px;
}

/* Category Image Modal */
.category-image-modal {
    position: fixed;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: rgba(0, 0, 0, 0.8);
    z-index: 999999;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 2rem;
    box-sizing: border-box;
}

.category-image-modal-content {
    background: white;
    border-radius: 12px;
    max-width: 90%;
    max-height: 90%;
    display: flex;
    flex-direction: column;
    box-shadow: 0 10px 40px rgba(0, 0, 0, 0.3);
}

.category-image-modal-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 1rem 1.5rem;
    background: #0066cc;
    color: white;
    border-radius: 12px 12px 0 0;
    flex-shrink: 0;
}

.category-image-modal-header h3 {
    margin: 0;
    font-size: 1.2rem;
    font-weight: 700;
}

.category-image-modal-close {
    background: transparent;
    border: none;
    color: white;
    font-size: 2rem;
    line-height: 1;
    cursor: pointer;
    padding: 0;
    width: 32px;
    height: 32px;
    display: flex;
    align-items: center;
    justify-content: center;
}

.category-image-modal-close:hover {
    opacity: 0.8;
}

.category-image-modal-body {
    padding: 1.5rem;
    overflow: auto;
    display: flex;
    align-items: center;
    justify-content: center;
    max-height: calc(90vh - 80px);
}

.category-image-modal-body img {
    max-width: 100%;
    max-height: calc(90vh - 80px);
    object-fit: contain;
}

@media (max-width: 768px) {
    .category-image-modal {
        padding: 1rem;
    }
    
    .category-image-modal-content {
        max-width: 100%;
        max-height: 100%;
    }
    
    .category-image-modal-header {
        padding: 0.75rem 1rem;
    }
    
    .category-image-modal-header h3 {
        font-size: 1rem;
    }
    
    .category-image-modal-body {
        padding: 1rem;
        max-height: calc(100vh - 60px);
    }
    
    .category-image-modal-body img {
        max-height: calc(100vh - 60px);
    }
}

.similar-categories-modal-body {
    flex: 1;
    overflow-y: auto;
    padding: 1rem;
    -webkit-overflow-scrolling: touch;
    display: block; /* Default - will be overridden by mobile media query */
}

.similar-category-modal-item {
    display: flex;
    flex-direction: column;
    align-items: center;
    padding: 1.25rem;
    background: white;
    border: 1px solid #e2e8f0;
    border-radius: 12px;
    text-decoration: none;
    margin-bottom: 1rem;
    transition: all 0.2s ease;
    min-height: 220px;
}

.similar-category-modal-item:active {
    background: #f7fafc;
    transform: scale(0.98);
}

.similar-category-modal-img {
    width: 140px;
    height: 140px;
    object-fit: cover;
    border-radius: 10px;
    margin-bottom: 1rem;
    flex-shrink: 0;
}

.similar-category-modal-name {
    color: #2d3748;
    font-size: 1rem;
    font-weight: 600;
    line-height: 1.4;
    text-align: center;
}

@media (max-width: 768px) {
    .tab-text-desktop {
        display: none;
    }
    
    .tab-text-mobile {
        display: inline;
    }
    
    .similar-categories-tab-desktop {
        display: none !important; /* Never show on mobile, even when sticky */
    }
    
    .similar-categories-desktop-content {
        display: none;
    }
    
    /* Mobile responsive similar categories in modal */
    .similar-categories-modal-body {
        display: grid !important;
        grid-template-columns: repeat(2, 1fr) !important;
        gap: 1rem !important;
        padding: 1rem !important;
    }
    
    .similar-category-modal-item {
        min-height: auto; /* Allow height to grow with content */
        padding: 1rem;
        margin-bottom: 0 !important; /* Remove margin since grid handles spacing */
        width: 100%; /* Take full width of grid cell */
        display: flex;
        flex-direction: column;
        align-items: center;
    }
    
    .similar-category-modal-img {
        width: 100%; /* Take full width of the card */
        height: auto;
        aspect-ratio: 1; /* Maintain square aspect ratio */
        max-width: 100%;
        flex-shrink: 0; /* Don't shrink the image */
    }
    
    .similar-category-modal-name {
        font-size: 0.9rem;
        width: 100%;
        text-align: center;
        word-wrap: break-word;
        overflow-wrap: break-word;
        margin-top: 0.75rem;
        flex-grow: 1; /* Allow text area to grow */
        min-height: auto;
    }
}

@media (max-width: 480px) {
    .similar-categories-modal-body {
        grid-template-columns: repeat(2, 1fr) !important; /* Keep 2 columns even on small screens */
        gap: 0.75rem !important;
        padding: 0.75rem !important;
    }
    
    .similar-category-modal-item {
        min-height: auto; /* Allow height to grow with content */
        padding: 0.875rem;
        margin-bottom: 0 !important;
        width: 100%; /* Take full width of grid cell */
        display: flex;
        flex-direction: column;
        align-items: center;
    }
    
    .similar-category-modal-img {
        width: 100%; /* Take full width of the card */
        height: auto;
        aspect-ratio: 1; /* Maintain square aspect ratio */
        max-width: 100%;
        flex-shrink: 0; /* Don't shrink the image */
    }
    
    .similar-category-modal-name {
        font-size: 0.85rem;
        width: 100%;
        text-align: center;
        word-wrap: break-word;
        overflow-wrap: break-word;
        margin-top: 0.75rem;
        flex-grow: 1; /* Allow text area to grow */
        min-height: auto;
    }
}

/* FAQ Section Styling */
.faq-section {
    margin: 3rem 0;
    padding: 2rem;
    background: rgba(255, 255, 255, 0.1);
    border-radius: 12px;
    border: 1px solid rgba(255, 255, 255, 0.2);
    backdrop-filter: blur(10px);
}

.faq-section h2 {
    color: white;
    font-size: 1.8rem;
    font-weight: 700;
    margin-bottom: 2rem;
    text-align: center;
    text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3);
}

.faq-item {
    margin-bottom: 1.5rem;
    padding: 1.5rem;
    background: rgba(255, 255, 255, 0.05);
    border-radius: 8px;
    border: 1px solid rgba(255, 255, 255, 0.1);
    transition: all 0.3s ease;
}

.faq-item:hover {
    background: rgba(255, 255, 255, 0.08);
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.faq-item h3 {
    color: white;
    font-size: 1.2rem;
    font-weight: 600;
    margin: 0 0 1rem 0;
    text-shadow: 0 1px 2px rgba(0, 0, 0, 0.3);
}

.faq-item p {
    color: rgba(255, 255, 255, 0.9) !important;
    font-size: 1rem;
    line-height: 1.6;
    margin: 0 !important;
    text-shadow: 0 1px 2px rgba(0, 0, 0, 0.2);
}

/* Mobile FAQ Styling */
@media (max-width: 768px) {
    .faq-section {
        margin: 2rem 0;
        padding: 1.5rem;
    }
    
    .faq-section h2 {
        font-size: 1.5rem;
        margin-bottom: 1.5rem;
    }
    
    .faq-item {
        padding: 1.25rem;
        margin-bottom: 1.25rem;
    }
    
    .faq-item h3 {
        font-size: 1.1rem;
    }
    
    .faq-item p {
        font-size: 0.95rem;
        color: rgba(255, 255, 255, 0.9) !important;
        margin: 0 !important;
    }
}

@media (max-width: 480px) {
    .faq-section {
        margin: 1.5rem 0;
        padding: 1rem;
    }
    
    .faq-section h2 {
        font-size: 1.3rem;
        margin-bottom: 1.25rem;
    }
    
    .faq-item {
        padding: 1rem;
        margin-bottom: 1rem;
    }
    
    .faq-item h3 {
        font-size: 1rem;
    }
    
    .faq-item p {
        font-size: 0.9rem;
        color: rgba(255, 255, 255, 0.9) !important;
        margin: 0 !important;
    }
}

/* Vote Buttons Styling */
.product-rank-container {
    display: flex;
    flex-direction: column;
    align-items: center;
    min-width: 80px;
    padding: 12px 8px;
}

.product-rank {
    background: linear-gradient(135deg, #3b82f6, #1d4ed8);
    color: white;
    display: flex;
    align-items: center;
    justify-content: center;
    min-width: 40px;
    font-size: 0.9rem;
    font-weight: 600;
    padding: 0.5rem;
    border-radius: 8px;
    margin-bottom: 50px;
}

.rank-number {
    font-size: 1.2rem;
    font-weight: 700;
}

.vote-buttons {
    display: flex;
    flex-direction: column;
    gap: 8px;
    align-items: center;
}

.vote-item {
    display: flex;
    align-items: center;
    gap: 6px;
}

.vote-count {
    font-size: 0.75rem;
    font-weight: 600;
    color: #6b7280;
    min-width: 32px;
    width: 32px;
    text-align: left;
}

.upvote-count {
    color: #16a34a;
}

.downvote-count {
    color: #dc2626;
}

.vote-btn {
    border-radius: 8px;
    padding: 8px;
    cursor: pointer;
    transition: all 0.2s ease;
    display: flex;
    align-items: center;
    justify-content: center;
    width: 36px;
    height: 36px;
}

.upvote-btn {
    background: #dcfce7;
    border: 1px solid #86efac;
}

.upvote-btn svg {
    width: 18px;
    height: 18px;
    stroke: #16a34a;
    transition: all 0.2s ease;
}

.upvote-btn:hover {
    background: #bbf7d0;
    border-color: #4ade80;
    transform: scale(1.1);
}

.upvote-btn:hover svg {
    stroke: #15803d;
}

.downvote-btn {
    background: #fee2e2;
    border: 1px solid #fca5a5;
}

.downvote-btn svg {
    width: 18px;
    height: 18px;
    stroke: #dc2626;
    transition: all 0.2s ease;
}

.downvote-btn:hover {
    background: #fecaca;
    border-color: #f87171;
    transform: scale(1.1);
}

.downvote-btn:hover svg {
    stroke: #b91c1c;
}

.vote-btn:active {
    transform: scale(0.95);
}

.upvote-btn.voted {
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
    border-color: #10b981;
}

.upvote-btn.voted svg {
    stroke: #ffffff;
}

.downvote-btn.voted {
    background: linear-gradient(135deg, #ef4444 0%, #dc2626 100%);
    border-color: #ef4444;
}

.downvote-btn.voted svg {
    stroke: #ffffff;
}

.vote-btn:disabled:not(.voted) {
    opacity: 0.5;
    cursor: not-allowed;
}

.vote-btn.voted:disabled {
    cursor: default;
    opacity: 1;
}

@media (max-width: 768px) {
    .vote-btn {
        width: 30px;
        height: 30px;
        padding: 5px;
    }
    
    .vote-btn svg {
        width: 16px;
        height: 16px;
    }
    
    .vote-count {
        font-size: 0.7rem;
        min-width: 28px;
        width: 28px;
    }
    
    .vote-item {
        gap: 4px;
    }
}

/* Product Award Badges */
.award-badge {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 3px 6px;
    border-radius: 6px;
    font-size: 0.55rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.3px;
    box-shadow: 0 1px 4px rgba(0, 0, 0, 0.15);
    margin-top: 0;
    white-space: nowrap;
    position: relative;
    overflow: hidden;
    cursor: pointer;
    transition: transform 0.2s ease, box-shadow 0.2s ease;
    min-height: 14px;
}

.award-badge:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.25);
}

.award-badge::before {
    content: '';
    position: absolute;
    top: 0;
    left: -100%;
    width: 100%;
    height: 100%;
    background: linear-gradient(90deg, transparent, rgba(255, 255, 255, 0.3), transparent);
    animation: shimmer 2s infinite;
}

@keyframes shimmer {
    0% { left: -100%; }
    50% { left: 100%; }
    100% { left: 100%; }
}

.award-badge svg {
    width: 10px;
    height: 10px;
    margin-right: 3px;
    flex-shrink: 0;
}

/* Ensure product-badge-large applies to award-badge too */
.product-badge-large.award-badge {
    padding: 6px 12px !important;
    font-size: 0.65rem !important;
    width: auto !important;
    height: auto !important;
    min-height: 20px !important; /* 30% less than 28px */
    display: flex !important;
    flex-direction: row !important;
    align-items: center !important;
    justify-content: flex-start !important;
    gap: 8px !important;
    text-align: left !important;
}

.product-badge-large.award-badge svg {
    width: 18px !important;
    height: 18px !important;
    margin-right: 0 !important;
}

/* Best Overall - Gold/Yellow */
.award-best-overall {
    background: linear-gradient(135deg, #FFD700 0%, #FFA500 100%);
    color: #1f2937;
    border: 1px solid #DAA520;
}

/* Best Value - Blue/Teal */
.award-best-value {
    background: linear-gradient(135deg, #3b82f6 0%, #06b6d4 100%);
    color: #ffffff;
    border: 1px solid #2563eb;
}

/* Highest Rated - Green/Emerald */
.award-highest-rated {
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
    color: #ffffff;
    border: 1px solid #047857;
}

/* Product Badges Section - container for badges in product-rank-container */
.product-badges-section {
    display: flex;
    flex-direction: column;
    gap: 4px;
    margin-top: 8px;
    margin-bottom: 0;
    align-items: center; /* Center each badge */
}

/* Mobile Badges Section - hidden on desktop, shown on mobile */
.product-badges-section-mobile {
    display: none;
    flex-wrap: wrap;
    gap: 0.5rem;
    margin-bottom: 1rem;
    justify-content: center;
    align-items: center;
}

/* Responsive badges styling for all viewports */
@media (max-width: 768px) {
    .product-badges-section {
        display: flex !important;
        flex-wrap: wrap;
        justify-content: center;
        gap: 6px;
    }
    
    .product-badges-section-mobile {
        display: flex !important;  /* Show badges on mobile */
        justify-content: center;
        align-items: center;
        flex-wrap: wrap;
        gap: 0.5rem;
        margin-bottom: 0.5rem;
        margin-top: 0.5rem;
        order: 4 !important;  /* Position between product-main (1) and tabs (5) */
        width: 100% !important;
    }
    
    .product-badges-section-mobile .award-badge {
        width: auto !important;
        flex-shrink: 0 !important;
        display: inline-flex !important;
        margin-top: 0 !important;
    }
    
    .product-why-we-love-section .product-badges-section-mobile {
        display: flex !important;
    }
}

/* Reason Badges - Base Style - icon left, text right */
.award-reason-badge {
    display: flex;
    flex-direction: row;
    align-items: center;
    justify-content: flex-start;
    gap: 4px;
    padding: 3px 6px;
    border-radius: 6px;
    font-size: 0.55rem;
    font-weight: 700;
    cursor: pointer;
    transition: all 0.2s ease;
    border: 1px solid;
    margin-top: 0;
    width: auto;
    height: auto;
    min-height: 14px;
    text-align: left;
    flex-shrink: 0;
}

/* Larger badge size when using product-badge-large class - stacked vertically, icon left, text right */
.product-badge-large {
    padding: 6px 12px !important;
    font-size: 0.65rem !important;
    border-radius: 8px !important;
    margin-top: 0 !important;
    width: auto !important;
    height: auto !important;
    min-height: 20px !important; /* 30% less than 28px */
    display: flex !important;
    flex-direction: row !important;
    align-items: center !important;
    justify-content: flex-start !important;
    gap: 8px !important;
    text-align: left !important;
    flex-shrink: 0 !important;
}

.product-badge-large svg {
    width: 18px !important;
    height: 18px !important;
    margin-right: 0 !important;
    flex-shrink: 0 !important;
}

.badge-text {
    text-transform: uppercase !important;
    font-weight: 700 !important;
    line-height: 1.2 !important;
    word-break: break-word !important;
}

.award-reason-badge:hover {
    transform: translateY(-1px);
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.15);
}

.award-reason-badge svg {
    width: 10px;
    height: 10px;
    flex-shrink: 0;
    margin-right: 0;
}

/* Best Features - Purple/Violet */
.award-best-features {
    background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 100%);
    color: #ffffff;
    border-color: #6d28d9;
}

/* Best Value Badge - Cyan/Teal */
.award-best-value-badge {
    background: linear-gradient(135deg, #14b8a6 0%, #0d9488 100%);
    color: #ffffff;
    border-color: #0f766e;
}

/* Best Reliability - Blue */
.award-best-reliability {
    background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%);
    color: #ffffff;
    border-color: #1d4ed8;
}

/* Most Popular - Orange/Amber */
.award-most-popular {
    background: linear-gradient(135deg, #f59e0b 0%, #d97706 100%);
    color: #ffffff;
    border-color: #b45309;
}

/* Expert Trusted - Indigo */
.award-expert-trusted {
    background: linear-gradient(135deg, #6366f1 0%, #4f46e5 100%);
    color: #ffffff;
    border-color: #4338ca;
}

/* Best Availability - Emerald */
.award-best-availability {
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
    color: #ffffff;
    border-color: #047857;
}

/* Highly Recommended - Rose/Pink */
.award-highly-recommended {
    background: linear-gradient(135deg, #f43f5e 0%, #e11d48 100%);
    color: #ffffff;
    border-color: #be123c;
}

/* General - Slate/Gray */
.award-general {
    background: linear-gradient(135deg, #64748b 0%, #475569 100%);
    color: #ffffff;
    border-color: #334155;
}

/* Dynamic Badges - Base Style - icon left, text right */
.award-dynamic-badge {
    display: flex;
    flex-direction: row;
    align-items: center;
    justify-content: flex-start;
    gap: 4px;
    padding: 3px 6px;
    border-radius: 6px;
    font-size: 0.55rem;
    font-weight: 700;
    cursor: pointer;
    transition: all 0.2s ease;
    border: 1px solid;
    margin-top: 0;
    width: auto;
    height: auto;
    min-height: 14px;
    text-align: left;
    flex-shrink: 0;
}

.award-dynamic-badge:hover {
    transform: translateY(-1px);
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.15);
}

.award-dynamic-badge svg {
    width: 10px;
    height: 10px;
    flex-shrink: 0;
    margin-right: 0;
}

/* Dynamic Badge Colors */
.award-dynamic-purple {
    background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 100%);
    color: #ffffff;
    border-color: #6d28d9;
}

.award-dynamic-red {
    background: linear-gradient(135deg, #ef4444 0%, #dc2626 100%);
    color: #ffffff;
    border-color: #b91c1c;
}

.award-dynamic-blue {
    background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%);
    color: #ffffff;
    border-color: #1d4ed8;
}

.award-dynamic-teal {
    background: linear-gradient(135deg, #14b8a6 0%, #0d9488 100%);
    color: #ffffff;
    border-color: #0f766e;
}

.award-dynamic-yellow {
    background: linear-gradient(135deg, #eab308 0%, #ca8a04 100%);
    color: #1f2937;
    border-color: #a16207;
}

.award-dynamic-green {
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
    color: #ffffff;
    border-color: #047857;
}

.award-dynamic-orange {
    background: linear-gradient(135deg, #f59e0b 0%, #d97706 100%);
    color: #ffffff;
    border-color: #b45309;
}

.award-dynamic-pink {
    background: linear-gradient(135deg, #ec4899 0%, #db2777 100%);
    color: #ffffff;
    border-color: #be185d;
}

/* Desktop: Show badge next to rank */
@media (min-width: 769px) {
    .product-rank-container {
        display: flex;
        flex-direction: column;
        align-items: center;
        min-width: 80px;
        padding: 12px 8px;
    }
    
    .award-badge {
        margin-top: 8px;
        font-size: 0.65rem;
        padding: 3px 6px;
    }
    
    /* Expert Score: Hide mobile, show desktop */
    .expert-score-mobile {
        display: none !important;
    }
    .expert-score-desktop {
        display: block !important;
    }
}

/* Mobile: Show badge below vote buttons */
@media (max-width: 768px) {
    .award-badge {
        margin-top: 0;
        font-size: 0.55rem;
        padding: 3px 6px;
        width: auto;
        justify-content: center;
        flex-shrink: 0;
    }
    
    .award-badge svg {
        width: 10px;
        height: 10px;
        margin-right: 3px;
    }
    
    /* Expert Score: Show mobile, hide desktop */
    .expert-score-mobile {
        display: block !important;
    }
    .expert-score-desktop {
        display: none !important;
    }
}

/* Award Modal */
.award-modal {
    display: none;
    position: fixed;
    top: 0;
    left: 0;
    width: 100%;
    height: 100%;
    background: rgba(0, 0, 0, 0.75);
    z-index: 999999;
    backdrop-filter: blur(4px);
    animation: fadeIn 0.3s ease;
}

@keyframes fadeIn {
    from { opacity: 0; }
    to { opacity: 1; }
}

.award-modal.show {
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 20px;
}

.award-modal-content {
    background: white;
    border-radius: 24px;
    max-width: 500px;
    width: 100%;
    padding: 0;
    position: relative;
    box-shadow: 0 20px 60px rgba(0, 0, 0, 0.3);
    animation: slideUp 0.3s ease;
    max-height: 90vh;
    overflow-y: auto;
}

@keyframes slideUp {
    from {
        transform: translateY(30px);
        opacity: 0;
    }
    to {
        transform: translateY(0);
        opacity: 1;
    }
}

.award-modal-close {
    position: absolute;
    top: 16px;
    right: 16px;
    background: transparent !important;
    border: none !important;
    width: 36px;
    height: 36px;
    border-radius: 0 !important;
    cursor: pointer;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px;
    color: ##ffffff !important;
    transition: all 0.2s ease;
    z-index: 10;
}

.award-modal-close:hover {
    background: transparent !important;
    color: ##ffffff !important;
    transform: rotate(90deg);
}

.award-modal-header {
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
    padding: 40px 24px 80px 24px;
    border-radius: 24px 24px 0 0;
    text-align: center;
    position: relative;
}

.award-modal-icon {
    width: 120px;
    height: 120px;
    background: white;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    margin: 0 auto 20px;
    box-shadow: 0 8px 24px rgba(0, 0, 0, 0.2);
    position: relative;
    z-index: 2;
}

.award-modal-icon svg {
    width: 60px;
    height: 60px;
    fill: #1f2937; /* Default dark color for visibility on white background */
}

.award-modal-icon.best-overall {
    background: linear-gradient(135deg, #FFD700 0%, #FFA500 100%);
}

.award-modal-icon.best-overall svg {
    fill: #1f2937;
}

.award-modal-icon.best-value {
    background: linear-gradient(135deg, #3b82f6 0%, #06b6d4 100%);
}

.award-modal-icon.best-value svg {
    fill: #ffffff;
}

.award-modal-icon.highest-rated {
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
}

.award-modal-icon.highest-rated svg {
    fill: #ffffff;
}

.award-modal-icon.best-features {
    background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 100%);
}

.award-modal-icon.best-features svg {
    fill: #ffffff;
}

.award-modal-icon.best-value-badge {
    background: linear-gradient(135deg, #14b8a6 0%, #0d9488 100%);
}

.award-modal-icon.best-value-badge svg {
    fill: #ffffff;
}

.award-modal-icon.best-reliability {
    background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%);
}

.award-modal-icon.best-reliability svg {
    fill: #ffffff;
}

.award-modal-icon.most-popular {
    background: linear-gradient(135deg, #f59e0b 0%, #d97706 100%);
}

.award-modal-icon.most-popular svg {
    fill: #ffffff;
}

.award-modal-icon.expert-trusted {
    background: linear-gradient(135deg, #6366f1 0%, #4f46e5 100%);
}

.award-modal-icon.expert-trusted svg {
    fill: #ffffff;
}

.award-modal-icon.best-availability {
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
}

.award-modal-icon.best-availability svg {
    fill: #ffffff;
}

.award-modal-icon.highly-recommended {
    background: linear-gradient(135deg, #f43f5e 0%, #e11d48 100%);
}

.award-modal-icon.highly-recommended svg {
    fill: #ffffff;
}

.award-modal-icon.general {
    background: linear-gradient(135deg, #64748b 0%, #475569 100%);
}

.award-modal-icon.general svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-purple {
    background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 100%);
}

.award-modal-icon.dynamic-purple svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-red {
    background: linear-gradient(135deg, #ef4444 0%, #dc2626 100%);
}

.award-modal-icon.dynamic-red svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-blue {
    background: linear-gradient(135deg, #3b82f6 0%, #2563eb 100%);
}

.award-modal-icon.dynamic-blue svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-teal {
    background: linear-gradient(135deg, #14b8a6 0%, #0d9488 100%);
}

.award-modal-icon.dynamic-teal svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-yellow {
    background: linear-gradient(135deg, #eab308 0%, #ca8a04 100%);
}

.award-modal-icon.dynamic-yellow svg {
    fill: #1f2937;
}

.award-modal-icon.dynamic-green {
    background: linear-gradient(135deg, #22c55e 0%, #16a34a 100%);
}

.award-modal-icon.dynamic-green svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-orange {
    background: linear-gradient(135deg, #f97316 0%, #ea580c 100%);
}

.award-modal-icon.dynamic-orange svg {
    fill: #ffffff;
}

.award-modal-icon.dynamic-pink {
    background: linear-gradient(135deg, #ec4899 0%, #db2777 100%);
}

.award-modal-icon.dynamic-pink svg {
    fill: #ffffff;
}

/* Dynamic Lavender */
.award-modal-icon.dynamic-lavender {
    background: linear-gradient(135deg, #a78bfa 0%, #8b5cf6 100%);
}

.award-modal-icon.dynamic-lavender svg {
    fill: #ffffff;
}

/* Dynamic Slate */
.award-modal-icon.dynamic-slate {
    background: linear-gradient(135deg, #64748b 0%, #475569 100%);
}

.award-modal-icon.dynamic-slate svg {
    fill: #ffffff;
}

/* Fallback for any dynamic color not explicitly defined - use purple gradient (must come after specific classes) */
.award-modal-icon[class*="dynamic-"]:not(.dynamic-purple):not(.dynamic-red):not(.dynamic-blue):not(.dynamic-teal):not(.dynamic-yellow):not(.dynamic-green):not(.dynamic-orange):not(.dynamic-pink):not(.dynamic-lavender):not(.dynamic-slate) {
    background: linear-gradient(135deg, #8b5cf6 0%, #7c3aed 100%);
}

.award-modal-icon[class*="dynamic-"]:not(.dynamic-purple):not(.dynamic-red):not(.dynamic-blue):not(.dynamic-teal):not(.dynamic-yellow):not(.dynamic-green):not(.dynamic-orange):not(.dynamic-pink):not(.dynamic-lavender):not(.dynamic-slate) svg {
    fill: #ffffff;
}

.award-modal-title {
    font-size: 1.75rem;
    font-weight: 800;
    color: white;
    margin: 0;
    text-shadow: 0 2px 4px rgba(0, 0, 0, 0.2);
}

.award-modal-body {
    padding: 0 24px 32px 24px;
    margin-top: -60px;
    position: relative;
    z-index: 1;
}

.award-curator-card {
    background: white;
    border: 2px solid #e5e7eb;
    border-radius: 16px;
    padding: 20px;
    margin-bottom: 24px;
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.05);
}

.award-curator-header {
    display: flex;
    align-items: center;
    gap: 16px;
    margin-bottom: 12px;
}

.award-curator-photo {
    width: 60px;
    height: 60px;
    border-radius: 50%;
    object-fit: cover;
    border: 3px solid #3b82f6;
}

.award-curator-photo-placeholder {
    width: 60px;
    height: 60px;
    border-radius: 50%;
    background: linear-gradient(135deg, #667eea 0%, #764ba2 100%);
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px;
    font-weight: 700;
    color: white;
    border: 3px solid #3b82f6;
}

.award-curator-info {
    flex: 1;
}

.award-curator-label {
    font-size: 0.75rem;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: #6b7280;
    font-weight: 600;
    margin-bottom: 4px;
}

.award-curator-name {
    font-size: 1.25rem;
    font-weight: 700;
    color: #1f2937;
    margin: 0;
}

.award-date {
    font-size: 0.875rem;
    color: #6b7280;
    margin-top: 8px;
    display: flex;
    align-items: center;
    gap: 6px;
}

.award-date svg {
    width: 16px;
    height: 16px;
    fill: #6b7280;
}

.award-description {
    background: #f9fafb;
    border-radius: 12px;
    padding: 20px;
    border-left: 4px solid #3b82f6;
}

.award-description h4 {
    font-size: 0.875rem;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: #6b7280;
    font-weight: 600;
    margin: 0 0 8px 0;
}

.award-description p {
    font-size: 0.95rem;
    color: #374151;
    line-height: 1.6;
    margin: 0;
}

@media (max-width: 768px) {
    .award-modal-content {
        max-width: 100%;
        margin: 0;
        border-radius: 20px;
    }
    
    .award-modal-header {
        padding: 32px 20px 70px 20px;
    }
    
    .award-modal-icon {
        width: 100px;
        height: 100px;
    }
    
    .award-modal-icon svg {
        width: 50px;
        height: 50px;
    }
    
    .award-modal-title {
        font-size: 1.5rem;
    }
    
    .award-modal-body {
        padding: 0 20px 24px 20px;
        margin-top: -50px;
    }
    
    .award-curator-photo,
    .award-curator-photo-placeholder {
        width: 50px;
        height: 50px;
    }
    
    .award-curator-name {
        font-size: 1.1rem;
    }
}

/* Mobile-only Product Detail Tabs */
.product-detail-tabs-mobile {
    display: none; /* Hidden by default, shown only on mobile */
}

.product-detail-tabs-mobile .tab-buttons {
    display: flex;
    gap: 0;
    margin-bottom: 8px;
    border-bottom: 1px solid #e5e7eb;
    padding-bottom: 0;
    background: transparent;
}

.product-detail-tabs-mobile .tab-button {
    flex: 1;
    padding: 14px 16px;
    background: #ffffff;
    border: none;
    border-radius: 0;
    font-size: 0.9rem;
    font-weight: 600;
    color: #6b7280;
    cursor: pointer;
    transition: all 0.2s ease;
    text-align: center;
    position: relative;
    margin-bottom: -1px;
}

.product-detail-tabs-mobile .tab-button:hover {
    background: #f9fafb;
    color: #4b5563;
}

.product-detail-tabs-mobile .tab-button.active {
    background: #ffffff;
    color: #6b7280;
    border: none;
    box-shadow: none;
    border-radius: 0;
}

.product-detail-tabs-mobile .tab-button.active::after {
    content: '';
    position: absolute;
    bottom: -1px;
    left: 0;
    right: 0;
    height: 3px;
    background: #3b82f6;
    border-radius: 2px 2px 0 0;
}

.product-detail-tabs-mobile .tab-content-panel {
    display: none;
}

.product-detail-tabs-mobile .tab-content-panel.active {
    display: block;
}

/* Hide tabs on iPad and Desktop */
@media (min-width: 769px) {
    .product-detail-tabs-mobile {
        display: none !important;
    }
    
    /* Hide mobile-only rank+name header on iPad/Desktop */
    .product-header-mobile-rank-name {
        display: none !important;
    }
    
    /* On desktop, show ALL content sections (no tab control) */
    .product-pros-cons-stacked.product-pros-cons-original {
        display: flex !important;
        flex-direction: column;
    }
    .product-who-is-this-for-section.product-pros-cons-original {
        display: flex !important;
        flex-direction: column;
    }
    .product-why-we-love-section.product-why-we-love-original {
        display: block !important;
    }
    .product-description-section {
        display: block !important;
    }
    /* Show bottom pros/cons on desktop when Who Is This For layout is used */
    .product-pros-cons-bottom {
        display: flex !important;
    }
    
    /* Hide mobile badges wrapper on desktop */
    .product-badges-wrapper-mobile {
        display: none !important;
    }
    
    /* Desktop: Show desktop content, hide mobile content */
    .product-desc-near-button-desktop {
        display: block !important;
    }
    .product-desc-near-button-mobile {
        display: none !important;
    }
    .product-long-desc-desktop {
        display: block !important;
    }
    .product-long-desc-mobile {
        display: none !important;
    }
}

/* Show tabs only on mobile and hide original sections */
@media (max-width: 768px) {
    .product-detail-tabs-mobile {
        display: block;
    }
    
    /* On mobile, sections are controlled by data-active-tab attribute set by JavaScript */
    /* Default: hide all content sections initially */
    
    /* Original layout (no Who Is This For) - hide these by default */
    .product-content:not(.has-who-is-this-for) .product-pros-cons-stacked.product-pros-cons-original,
    .product-content:not(.has-who-is-this-for) .product-description-section,
    .product-content:not(.has-who-is-this-for) .product-why-we-love-section.product-why-we-love-original {
        display: none !important;
    }
    
    /* New layout (has Who Is This For) - hide these by default */
    .product-content.has-who-is-this-for .product-who-is-this-for-section,
    .product-content.has-who-is-this-for .product-why-we-love-section.product-why-we-love-original,
    .product-content.has-who-is-this-for .product-pros-cons-bottom {
        display: none !important;
    }
    
    /* =====================================================
       ORIGINAL LAYOUT (no Who Is This For data)
       Tabs: Why / Pros-Cons / Thoughts
       ===================================================== */
    
    /* Why tab - shows Expert Take */
    .product-content:not(.has-who-is-this-for)[data-active-tab="why"] .product-why-we-love-section.product-why-we-love-original { display: block !important; }
    .product-content:not(.has-who-is-this-for)[data-active-tab="why"] .product-pros-cons-stacked.product-pros-cons-original { display: none !important; }
    .product-content:not(.has-who-is-this-for)[data-active-tab="why"] .product-description-section { display: none !important; }
    
    /* Pros/Cons tab - shows original Pros/Cons stacked */
    .product-content:not(.has-who-is-this-for)[data-active-tab="proscons"] .product-why-we-love-section.product-why-we-love-original { display: none !important; }
    .product-content:not(.has-who-is-this-for)[data-active-tab="proscons"] .product-pros-cons-stacked.product-pros-cons-original { display: flex !important; flex-direction: column; }
    .product-content:not(.has-who-is-this-for)[data-active-tab="proscons"] .product-description-section { display: none !important; }
    
    /* Thoughts tab - shows Short Description */
    .product-content:not(.has-who-is-this-for)[data-active-tab="thoughts"] .product-why-we-love-section.product-why-we-love-original { display: none !important; }
    .product-content:not(.has-who-is-this-for)[data-active-tab="thoughts"] .product-pros-cons-stacked.product-pros-cons-original { display: none !important; }
    .product-content:not(.has-who-is-this-for)[data-active-tab="thoughts"] .product-description-section { display: block !important; }
    
    /* =====================================================
       NEW LAYOUT (has Who Is This For data)
       Tabs: Who / Pros-Cons / Thoughts
       ===================================================== */
    
    /* Who tab - shows Best for teams / Skip if */
    .product-content.has-who-is-this-for[data-active-tab="who"] .product-who-is-this-for-section { display: flex !important; flex-direction: column; }
    .product-content.has-who-is-this-for[data-active-tab="who"] .product-why-we-love-section.product-why-we-love-original { display: none !important; }
    .product-content.has-who-is-this-for[data-active-tab="who"] .product-pros-cons-bottom { display: none !important; }
    
    /* Pros/Cons tab - shows Pros/Cons bottom section (stacked) */
    .product-content.has-who-is-this-for[data-active-tab="proscons"] .product-who-is-this-for-section { display: none !important; }
    .product-content.has-who-is-this-for[data-active-tab="proscons"] .product-why-we-love-section.product-why-we-love-original { display: none !important; }
    .product-content.has-who-is-this-for[data-active-tab="proscons"] .product-pros-cons-bottom { display: flex !important; flex-direction: column; }
    
    /* Thoughts tab - shows Expert Take */
    .product-content.has-who-is-this-for[data-active-tab="thoughts"] .product-who-is-this-for-section { display: none !important; }
    .product-content.has-who-is-this-for[data-active-tab="thoughts"] .product-why-we-love-section.product-why-we-love-original { display: block !important; }
    .product-content.has-who-is-this-for[data-active-tab="thoughts"] .product-pros-cons-bottom { display: none !important; }
    
    /* Mobile: Show mobile content, hide desktop content */
    .product-desc-near-button-desktop {
        display: none !important;
    }
    .product-desc-near-button-mobile {
        display: block !important;
    }
    .product-long-desc-desktop {
        display: none !important;
    }
    .product-long-desc-mobile {
        display: block !important;
    }
    
    /* Tighten up content sections on mobile */
    .product-why-we-love-section.product-why-we-love-original,
    .product-pros-cons-stacked.product-pros-cons-original,
    .product-who-is-this-for-section,
    .product-description-section,
    .product-pros-cons-bottom {
        margin-top: 8px !important;
        margin-bottom: 2px !important;
        padding: 6px !important;
        width: 100% !important;
        order: 10 !important; /* Ensure content appears after tab buttons */
    }
    
    .why-we-love-section,
    .pros-section,
    .cons-section,
    .who-is-this-for-block,
    .who-is-this-not-for-block {
        padding: 6px !important;
        margin-bottom: 2px !important;
    }
    
    .product-media-section {
        gap: 4px !important;
        margin-bottom: 2px !important;
        padding: 0 !important;
    }
    
    .product-image-container {
        margin-bottom: 2px !important;
        margin-top: 2px !important;
        padding: 0 !important;
    }
    
    /* Make logo 15% smaller on mobile */
    .product-image {
        max-width: 85% !important;
        height: auto !important;
        margin: 0 auto !important;
    }
    
    /* Ensure sections inside tab panels maintain their flex/block display */
    .product-detail-tabs-mobile .tab-content-panel.active .product-pros-cons-stacked {
        display: flex !important;
    }
    
    .product-detail-tabs-mobile .tab-content-panel.active .product-why-we-love-section {
        display: flex !important;
    }
    
    /* Mobile Product Layout Redesign */
    /* Hide vote buttons on mobile */
    .product-rank-container .vote-buttons {
        display: none !important;
    }
    
    /* Hide the entire product-rank-container column on mobile */
    .product-rank-container {
        display: none !important;
    }
    
    /* Make product card full width and centered on mobile */
    .product-card {
        flex-direction: column !important;
        align-items: center !important;
        width: 100% !important;
        padding: 0 !important;
    }
    
    /* Make product-content full width and centered */
    .product-content {
        width: 100% !important;
        max-width: 100% !important;
        padding: 12px !important;
        display: flex !important;
        flex-direction: column !important;
        align-items: center !important;
    }
    
    /* Make product-main full width and centered */
    .product-main {
        width: 100% !important;
        max-width: 100% !important;
        display: flex !important;
        flex-direction: column !important;
        align-items: center !important;
        gap: 4px !important;
        order: 1 !important;
    }
    
    /* Ensure mobile tab container appears after product-main (buy button) but before content */
    .product-detail-tabs-mobile {
        order: 5 !important;
        width: 100% !important;
        margin-top: 6px !important;
        margin-bottom: 8px !important;
    }
    
    /* Mobile-only rank and name row */
    .product-header-mobile-rank-name {
        display: flex !important;
        align-items: center !important;
        justify-content: center !important;
        gap: 6px !important;
        width: 100% !important;
        margin-bottom: 4px !important;
        flex-wrap: wrap !important;
        order: 0 !important;
    }
    
    .product-rank-mobile {
        background: linear-gradient(135deg, #3b82f6, #1d4ed8) !important;
        color: white !important;
        display: inline-flex !important;
        align-items: center !important;
        justify-content: center !important;
        min-width: 48px !important;
        height: 48px !important;
        border-radius: 12px !important;
        font-size: 1.25rem !important;
        font-weight: 800 !important;
        flex-shrink: 0 !important;
        box-shadow: 0 2px 8px rgba(59, 130, 246, 0.3) !important;
    }
    
    .product-title-mobile {
        flex: 1 !important;
        min-width: 0 !important;
        text-align: center !important;
    }
    
    .product-title-mobile .product-title-link {
        font-size: 1.25rem !important;
        font-weight: 700 !important;
        line-height: 1.3 !important;
        text-align: center !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
    }
    
    /* Hide desktop product-header on mobile */
    .product-header {
        display: none !important;
    }
    
    /* Center product media section */
    .product-media-section {
        width: 100% !important;
        max-width: 100% !important;
        align-items: center !important;
        margin: 0 auto !important;
    }
    
    /* Center rating row */
    .rating-row {
        justify-content: center !important;
        width: 100% !important;
    }
    
    /* Center merchant options */
    .merchant-options-container {
        width: 100% !important;
        align-items: center !important;
        display: flex !important;
        flex-direction: column !important;
    }
    
    .merchant-buttons-container {
        width: 100% !important;
        justify-content: center !important;
        align-items: center !important;
    }
    
    /* Center badges in mobile tab container */
    .product-detail-tabs-mobile .product-badges-section-mobile {
        justify-content: center !important;
        width: 100% !important;
    }
    
    /* Ensure product-image-container is centered */
    .product-image-container {
        display: flex !important;
        justify-content: center !important;
        align-items: center !important;
        width: 100% !important;
    }
    
    /* Ensure product-image is centered */
    .product-image {
        margin: 0 auto !important;
    }
    
    /* Make product-media-section relative for absolute positioning */
    .product-media-section {
        position: relative !important;
    }
    
    /* Price History Icon removed */
    
    /* Mobile: Deep Research Button - Dark purple background (already set in inline style) */
    .deep-research-button-container .deep-research-button {
        background: linear-gradient(135deg, ##6b21a8 0%, ##5b21b6 100%) !important;
        box-shadow: 0 2px 4px rgba(107, 33, 168, 0.3) !important;
    }
    
    /* Hide desktop deep research button on mobile (it's below score, above vote buttons) */
    /* Hide all deep research buttons on mobile */
    @media (max-width: 768px) {
        .deep-research-button-desktop {
            display: none !important;
        }
        
        /* Hide mobile button in product-detail-tabs-mobile */
        .product-detail-tabs-mobile .deep-research-button-container {
            display: none !important;
        }
        
        /* Hide all deep research button containers on mobile */
        .deep-research-button-container {
            display: none !important;
        }
    }
    
    /* Ensure desktop deep research button is full width and above pros */
    .deep-research-button-container {
        width: 100% !important;
        display: block !important;
    }
    
    /* Ensure deep research button inside pros-cons-stacked is full width and above */
    .product-pros-cons-stacked .deep-research-button-container {
        width: 100% !important;
        display: block !important;
        margin-top: 0 !important;
        margin-bottom: 20px !important;
        order: -1 !important; /* Place button before pros/cons sections */
    }
    
    /* Ensure product-pros-cons-stacked uses column layout on desktop */
    @media (min-width: 769px) {
        .product-pros-cons-stacked.product-pros-cons-original {
            display: flex !important;
            flex-direction: column !important;
        }
        
        .product-pros-cons-stacked.product-pros-cons-original .deep-research-button-container {
            order: -1 !important;
            width: 100% !important;
        }
        
        .product-pros-cons-stacked.product-pros-cons-original .product-pros-section {
            order: 0 !important;
        }
        
        .product-pros-cons-stacked.product-pros-cons-original .product-cons-section {
            order: 1 !important;
        }
    }
}
</style>

<script>
// Product Detail Tab switching functionality for mobile
function switchProductDetailTab(productId, tabName) {
    const tabContainer = document.getElementById('product-detail-tabs-mobile-' + productId);
    if (!tabContainer) return;
    
    // Remove active class from all tab buttons in this container
    const tabButtons = tabContainer.querySelectorAll('.tab-button');
    tabButtons.forEach(button => {
        button.classList.remove('active');
    });
    
    // Remove active class from all tab content panels in this container
    const tabPanels = tabContainer.querySelectorAll('.tab-content-panel');
    tabPanels.forEach(panel => {
        panel.classList.remove('active');
    });
    
    // Add active class to selected tab button
    const selectedButton = tabContainer.querySelector('.tab-button[data-tab="' + tabName + '"]');
    if (selectedButton) {
        selectedButton.classList.add('active');
    }
    
    // Add active class to selected tab content panel
    const selectedPanel = tabContainer.querySelector('.tab-content-panel[data-tab="' + tabName + '"]');
    if (selectedPanel) {
        selectedPanel.classList.add('active');
    }
    
    // Set data-active-tab on parent .product-content for CSS to show/hide the single "original" sections
    const productContent = tabContainer.closest('.product-content');
    if (productContent) {
        productContent.setAttribute('data-active-tab', tabName);
    }
}

// Initialize mobile tabs on page load - ensure correct default tab is set
document.addEventListener('DOMContentLoaded', function() {
    // Find all mobile tab containers and initialize them with the correct default tab
    const mobileTabContainers = document.querySelectorAll('.product-detail-tabs-mobile');
    mobileTabContainers.forEach(function(tabContainer) {
        const productContent = tabContainer.closest('.product-content');
        if (productContent) {
            // Check what the first tab is (could be "who" or "why" depending on layout)
            const firstTabButton = tabContainer.querySelector('.tab-button.active');
            const defaultTab = firstTabButton ? firstTabButton.getAttribute('data-tab') : 'why';
            // Always set the attribute to ensure CSS rules apply correctly
            productContent.setAttribute('data-active-tab', defaultTab);
        }
    });
});

// Tab switching functionality - defined early to be available for onclick handlers
function switchTab(tabName) {
    // Hide all tab contents
    const tabContents = document.querySelectorAll('.tab-content');
    tabContents.forEach(content => {
        content.classList.remove('active');
    });
    
    // Remove active class from all tab buttons
    const tabButtons = document.querySelectorAll('.tab-button');
    tabButtons.forEach(button => {
        button.classList.remove('active');
    });
    
    // Show selected tab content
    const selectedContent = document.getElementById(tabName + '-content');
    if (selectedContent) {
        selectedContent.classList.add('active');
        
        // Scroll to bottom of subtitle section
        setTimeout(function() {
            const subtitleContainer = document.querySelector('.category-subtitle-container');
            if (subtitleContainer) {
                const subtitleRect = subtitleContainer.getBoundingClientRect();
                const subtitleBottom = subtitleRect.bottom + window.scrollY;
                window.scrollTo({
                    top: subtitleBottom,
                    behavior: 'smooth'
                });
            } else {
                // Fallback: scroll to top of page
                window.scrollTo({
                    top: 0,
                    behavior: 'smooth'
                });
            }
        }, 150);
    }
    
    // Add active class to selected tab button
    const selectedButton = document.getElementById(tabName + '-tab');
    if (selectedButton) {
        selectedButton.classList.add('active');
    }
}

// Similar Categories Modal Functions
function openSimilarCategoriesModal() {
    const modal = document.getElementById('similarCategoriesModal');
    if (modal) {
        modal.style.display = 'block';
        document.body.style.overflow = 'hidden'; // Prevent background scrolling
    }
}

function closeSimilarCategoriesModal() {
    const modal = document.getElementById('similarCategoriesModal');
    if (modal) {
        modal.style.display = 'none';
        document.body.style.overflow = ''; // Restore scrolling
    }
}

// Category Image Modal Functions
function openCategoryImageModal(imagePath, categoryName) {
    const modal = document.getElementById('categoryImageModal');
    const modalImg = document.getElementById('categoryImageModalImg');
    const modalTitle = document.getElementById('categoryImageModalTitle');
    
    if (modal && modalImg && modalTitle) {
        // Check if it's the default L4 template image or a regular category image
        if (imagePath.indexOf('L4_Templates') >= 0) {
            modalImg.src = 'https://d25brt1ok2m0kr.cloudfront.net/_product_images/' + imagePath;
        } else {
            modalImg.src = 'https://d25brt1ok2m0kr.cloudfront.net/_category_images/' + imagePath;
        }
        modalImg.alt = categoryName;
        modalTitle.textContent = categoryName;
        modal.style.display = 'flex';
        document.body.style.overflow = 'hidden';
    }
}

function closeCategoryImageModal() {
    const modal = document.getElementById('categoryImageModal');
    if (modal) {
        modal.style.display = 'none';
        document.body.style.overflow = '';
    }
}

// Influencer Modal Functions
function openInfluencerModal(imagePath, name, date, bioLink, level1CategoryName, level2CategoryName, event) {
    var modal = document.getElementById('influencerModal');
    var modalImage = document.getElementById('influencerModalImage');
    var modalName = document.getElementById('influencerModalName');
    var modalRole = document.getElementById('influencerModalRole');
    var modalMethodology = document.getElementById('influencerModalMethodology');
    var modalDate = document.getElementById('influencerModalDate');
    var modalHeader = document.getElementById('influencerModalHeader');
    var triggerElement = event ? event.currentTarget : document.activeElement; // Store trigger for focus return
    
    if (!modal || !modalImage || !modalName || !modalRole || !modalMethodology || !modalDate) return;
    
    // Update modal header with level1CategoryName if provided
    if (modalHeader && level1CategoryName && level1CategoryName.length > 0) {
        modalHeader.textContent = level1CategoryName;
    } else if (modalHeader) {
        modalHeader.textContent = 'Evaluation Model';
    }
    
    if (imagePath && imagePath.length > 0) {
        // Check if imagePath is already a full URL or just a filename
        if (imagePath.indexOf('http') === 0) {
            modalImage.innerHTML = '<img src="' + imagePath + '" alt="' + name + '" class="influencer-modal-image">';
        } else {
            modalImage.innerHTML = '<img src="https://d25brt1ok2m0kr.cloudfront.net/_influencers/' + imagePath + '" alt="' + name + '" class="influencer-modal-image">';
        }
    } else {
        var initial = name ? name.charAt(0).toUpperCase() : '?';
        modalImage.innerHTML = '<div class="influencer-modal-placeholder">' + initial + '</div>';
    }
    
    modalName.textContent = name;
    modalRole.textContent = 'Founder & Lead Editor, WhatAreTheBest.com';
    
    // Build methodology text with Level 1 + Level 2 category names
    var methodologyText = 'Oversees the evaluation of ';
    if (level1CategoryName && level1CategoryName.length > 0 && level2CategoryName && level2CategoryName.length > 0) {
        methodologyText += level1CategoryName + ' & ' + level2CategoryName;
    } else if (level1CategoryName && level1CategoryName.length > 0) {
        methodologyText += level1CategoryName;
    } else if (level2CategoryName && level2CategoryName.length > 0) {
        methodologyText += level2CategoryName;
    } else {
        methodologyText += 'products';
    }
    methodologyText += ' using a transparent scoring framework based on documented capabilities, third-party validation, and category-specific criteria.';
    modalMethodology.textContent = methodologyText;
    
    if (date && date.length > 0) {
        modalDate.textContent = 'Last Updated on ' + date;
    } else {
        modalDate.textContent = '';
    }
    
    // Store trigger element for focus return
    var triggerId = '';
    if (triggerElement) {
        if (triggerElement.id) {
            triggerId = triggerElement.id;
        } else {
            // Create a temporary ID if none exists
            triggerId = 'modal-trigger-' + Date.now();
            triggerElement.id = triggerId;
        }
        modal.setAttribute('data-trigger-element', triggerId);
    }
    
    // Show modal and trap focus
    modal.style.display = 'flex';
    modal.setAttribute('aria-hidden', 'false');
    document.body.style.overflow = 'hidden';
    
    // Focus first focusable element (close button)
    var closeButton = modal.querySelector('.influencer-modal-close');
    if (closeButton) {
        closeButton.focus();
    }
    
    // Trap focus inside modal
    trapFocus(modal);
}

function closeInfluencerModal() {
    const modal = document.getElementById('influencerModal');
    if (modal) {
        modal.style.display = 'none';
        modal.setAttribute('aria-hidden', 'true');
        document.body.style.overflow = '';
        
        // Return focus to trigger element
        var triggerId = modal.getAttribute('data-trigger-element');
        if (triggerId) {
            var triggerElement = document.getElementById(triggerId);
            if (triggerElement) {
                triggerElement.focus();
            }
        }
        
        // Remove focus trap
        removeFocusTrap(modal);
    }
}

// Focus trap functions
function trapFocus(modal) {
    var focusableElements = modal.querySelectorAll(
        'button, [href], input, select, textarea, [tabindex]:not([tabindex="-1"])'
    );
    var firstElement = focusableElements[0];
    var lastElement = focusableElements[focusableElements.length - 1];
    
    function handleTabKey(e) {
        if (e.key !== 'Tab') return;
        
        if (e.shiftKey) {
            if (document.activeElement === firstElement) {
                e.preventDefault();
                lastElement.focus();
            }
        } else {
            if (document.activeElement === lastElement) {
                e.preventDefault();
                firstElement.focus();
            }
        }
    }
    
    modal.addEventListener('keydown', handleTabKey);
    modal.setAttribute('data-focus-trap-handler', 'true');
}

function removeFocusTrap(modal) {
    // Remove the focus trap attribute - the event listener will be cleaned up when modal is hidden
    modal.removeAttribute('data-focus-trap-handler');
}

// Close modal when clicking outside the image or pressing Escape
document.addEventListener('DOMContentLoaded', function() {
    
    const categoryImageModal = document.getElementById('categoryImageModal');
    if (categoryImageModal) {
        categoryImageModal.addEventListener('click', function(e) {
            if (e.target === categoryImageModal) {
                closeCategoryImageModal();
            }
        });
        
        // Close on Escape key
        document.addEventListener('keydown', function(e) {
            if (e.key === 'Escape' && categoryImageModal.style.display === 'flex') {
                closeCategoryImageModal();
            }
        });
    }
    
    // Influencer modal close handlers
    const influencerModal = document.getElementById('influencerModal');
    if (influencerModal) {
        influencerModal.addEventListener('click', function(e) {
            if (e.target === influencerModal) {
                closeInfluencerModal();
            }
        });
        
        // Close on Escape key
        document.addEventListener('keydown', function(e) {
            if (e.key === 'Escape' && influencerModal.style.display === 'flex') {
                closeInfluencerModal();
            }
        });
        
        // Make close button keyboard accessible
        var closeButton = influencerModal.querySelector('.influencer-modal-close');
        if (closeButton) {
            closeButton.addEventListener('keydown', function(e) {
                if (e.key === 'Enter' || e.key === ' ') {
                    e.preventDefault();
                    closeInfluencerModal();
                }
            });
        }
    }
});

function hideSimilarCategoriesButton() {
    const trigger = document.getElementById('similarCategoriesTrigger');
    if (trigger) {
        trigger.classList.add('hidden');
        trigger.classList.remove('show');
    }
}

// Enhanced sticky tabs functionality with debouncing to prevent flashing
document.addEventListener('DOMContentLoaded', function() {
    const similarCategoriesTrigger = document.getElementById('similarCategoriesTrigger');
    const productTabs = document.querySelector('.product-tabs');
    
    // Debug logging
('=== Similar Categories Button Debug ===');
('similarCategoriesTrigger element:', similarCategoriesTrigger);
('productTabs element:', productTabs);
('Window width:', window.innerWidth);
    
    // Helper function to check if we're on mobile
    function isMobile() {
        const mobile = window.innerWidth <= 768;
('isMobile() check:', mobile, '(width:', window.innerWidth + ')');
        return mobile;
    }
    
    // Helper function to show/hide mobile button
    function updateMobileButtonVisibility(shouldShow) {
('updateMobileButtonVisibility called with shouldShow:', shouldShow);
('  - similarCategoriesTrigger exists:', !!similarCategoriesTrigger);
        if (similarCategoriesTrigger) {
('  - has "hidden" class:', similarCategoriesTrigger.classList.contains('hidden'));
('  - current classes:', similarCategoriesTrigger.className);
        }
        
        if (similarCategoriesTrigger && !similarCategoriesTrigger.classList.contains('hidden')) {
            const mobile = isMobile();
            if (shouldShow && mobile) {
('  -> Adding "show" class');
                similarCategoriesTrigger.classList.add('show');
('  - classes after add:', similarCategoriesTrigger.className);
                const computed = window.getComputedStyle(similarCategoriesTrigger);
('  - computed display:', computed.display);
('  - computed opacity:', computed.opacity);
('  - computed visibility:', computed.visibility);
('  - computed position:', computed.position);
('  - computed bottom:', computed.bottom);
('  - computed left:', computed.left);
('  - computed z-index:', computed.zIndex);
('  - viewport height:', window.innerHeight);
('  - viewport width:', window.innerWidth);
                const rect = similarCategoriesTrigger.getBoundingClientRect();
('  - bounding rect:', {
                    width: rect.width,
                    height: rect.height,
                    top: rect.top,
                    left: rect.left,
                    bottom: rect.bottom,
                    right: rect.right
                });
                const expectedBottom = window.innerHeight - rect.height - 16;
('  - expected bottom position:', expectedBottom);
('  - actual top position:', rect.top);
('  - is button visible in viewport?', rect.top >= 0 && rect.bottom <= window.innerHeight);
                // Force positioning inline to override any CSS issues - always apply at mobile widths
                if (mobile) {
                    similarCategoriesTrigger.style.position = 'fixed';
                    similarCategoriesTrigger.style.bottom = '16px';
                    similarCategoriesTrigger.style.left = '16px';
                    similarCategoriesTrigger.style.top = 'auto';
                    similarCategoriesTrigger.style.right = 'auto';
                    similarCategoriesTrigger.style.zIndex = '1000';
                    similarCategoriesTrigger.style.display = 'block';
                    similarCategoriesTrigger.style.opacity = '1';
                    similarCategoriesTrigger.style.visibility = 'visible';
('  -> Applied inline styles to force visibility');
                }
            } else {
('  -> Removing "show" class (shouldShow:', shouldShow + ', mobile:', mobile + ')');
                similarCategoriesTrigger.classList.remove('show');
                // Clear inline styles that might prevent hiding
                similarCategoriesTrigger.style.display = '';
                similarCategoriesTrigger.style.opacity = '';
                similarCategoriesTrigger.style.visibility = '';
                similarCategoriesTrigger.style.border = '';
                similarCategoriesTrigger.style.backgroundColor = '';
('  - classes after remove:', similarCategoriesTrigger.className);
            }
        } else {
('  -> Skipping update (no element or has hidden class)');
        }
    }
    
    // Initialize mobile button visibility if productTabs doesn't exist
    if (!productTabs && similarCategoriesTrigger) {
        // If no tabs, show button on mobile immediately
        if (isMobile()) {
            updateMobileButtonVisibility(true);
        }
        // Update on resize
        window.addEventListener('resize', function() {
            updateMobileButtonVisibility(isMobile());
        });
    }
    
    if (productTabs) {
        let isSticky = false;
        let ticking = false;
        let lastKnownScrollPosition = 0;
        
        // Function to update sticky state with debouncing to prevent flashing
        let showHideTimeout;
        function updateStickyState() {
            const rect = productTabs.getBoundingClientRect();
            const headerHeight = isMobile() ? 70 : 80;
            const shouldBeSticky = rect.top <= headerHeight;
            
            // Only update if state actually changed
            if (shouldBeSticky !== isSticky) {
                isSticky = shouldBeSticky;
                
                // Clear any pending timeout
                if (showHideTimeout) {
                    clearTimeout(showHideTimeout);
                    showHideTimeout = null;
                }
                
                if (isSticky) {
                    productTabs.classList.add('sticky');
                    
                    // Show mobile similar categories button with slight delay to prevent flashing
                    showHideTimeout = setTimeout(function() {
                        if (isSticky) { // Double-check state hasn't changed
                            updateMobileButtonVisibility(true);
                        }
                        showHideTimeout = null;
                    }, 50);
                } else {
                    productTabs.classList.remove('sticky');
                    
                    // Hide mobile similar categories button when tabs are not sticky
                    showHideTimeout = setTimeout(function() {
                        if (!isSticky) { // Double-check state hasn't changed
                            updateMobileButtonVisibility(false);
                        }
                        showHideTimeout = null;
                    }, 150); // Longer delay on hide to prevent flashing
                }
            }
            
            ticking = false;
        }
        
        // Throttled scroll handler using requestAnimationFrame
        function onScroll() {
            lastKnownScrollPosition = window.scrollY;
            
            if (!ticking) {
                window.requestAnimationFrame(function() {
                    updateStickyState();
                });
                ticking = true;
            }
        }
        
        // Check on scroll with RAF throttling
        window.addEventListener('scroll', onScroll, { passive: true });
        
        // Check on resize with debouncing
        let resizeTimeout;
        window.addEventListener('resize', function() {
            clearTimeout(resizeTimeout);
            resizeTimeout = setTimeout(function() {
                updateStickyState();
                // Also update button visibility on resize if on mobile
                if (isSticky) {
                    updateMobileButtonVisibility(isMobile() && isSticky);
                }
            }, 100);
        });
        
        // Initial check
        updateStickyState();
    } else if (similarCategoriesTrigger && isMobile() && !similarCategoriesTrigger.classList.contains('hidden')) {
        // No product tabs, but show button on mobile if it exists
        updateMobileButtonVisibility(true);
    }
});

// DEV ONLY: Inactivate Product Function
function inactivateProduct(button) {
    const productId = button.getAttribute('data-product-id');
    const productName = button.getAttribute('data-product-name');
    
    if (!productId) {
        alert('Error: Product ID not found');
        return;
    }
    
    if (!confirm('Are you sure you want to inactivate "' + productName + '"?\n\nThis will set Active = 0 in the Products table.')) {
        return;
    }
    
    // Disable button during request
    button.disabled = true;
    button.style.opacity = '0.6';
    button.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="display: inline-block; vertical-align: middle; margin-right: 6px; animation: spin 1s linear infinite;"><path d="M21 12a9 9 0 11-9-9c2.12 0 4.07.74 5.62 2l1.42-1.42A10.94 10.94 0 0012 2a10 10 0 1010 10l-2-2z"/></svg> Inactivating...';
    
    // Build absolute path to admin endpoint (works from any page location)
    const adminUrl = '/AI_Sandbox/WhatAreTheBest/_admin/inactivateProduct.cfm?ProductID=' + encodeURIComponent(productId);
    
    // Make AJAX call to inactivate product
    fetch(adminUrl, {
        method: 'GET',
        headers: {
            'Accept': 'application/json'
        }
    })
    .then(response => response.json())
    .then(data => {
        // Handle both uppercase and lowercase keys (ColdFusion serializeJSON may uppercase)
        const success = data.success !== undefined ? data.success : data.SUCCESS;
        const message = data.message !== undefined ? data.message : data.MESSAGE;
        
        if (success) {
            button.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="display: inline-block; vertical-align: middle; margin-right: 6px;"><path d="M20 6L9 17l-5-5"/></svg> Inactivated';
            button.style.background = '##10b981';
            button.style.cursor = 'default';
            
            // Optionally reload page after 1 second
            setTimeout(function() {
                window.location.reload();
            }, 1000);
        } else {
            alert('Error: ' + (message || 'Failed to inactivate product'));
            button.disabled = false;
            button.style.opacity = '1';
            button.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="display: inline-block; vertical-align: middle; margin-right: 6px;"><path d="M18 6L6 18M6 6l12 12"/></svg> Inactivate Product';
        }
    })
    .catch(error => {
        console.error('Error:', error);
        alert('Error: Failed to inactivate product. Please check console for details.');
        button.disabled = false;
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            <h1 class="page-title">6 Top SMS and Multichannel Automation for Small Businesses for 2026 - Data-Driven Rankings</h1>
            
            
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                            <span class="subtitle-short-desktop">Navigating the Landscape of SMS and Multichannel Automation for Small Businesses: Insights from Data and Customer Experiences In examining the SMS and multichannel automation tools available for small businesses, market research indicates that platforms like HubSpot and ActiveCampaign consistently top the lists for user satisfaction. Comparative analysis of product specifications shows that HubSpot’s robust CRM integration is a significant draw for many users, while ActiveCampaign frequently receives positive ratings for its user-friendly interface. Customer feedback trends indicate that features such as personalized messaging and campaign analytics are often associated with higher engagement rates, which many consumers suggest can lead to improved customer retention. Interestingly, while some tools boast flashy features, research suggests that simplicity is key; users frequently report feeling overwhelmed by overly complex systems. And who needs that extra stress when the goal is to streamline communication? Pricing varies widely, with options ranging from $9 to $200 per month, making it crucial for businesses to assess their specific needs and budget.<button type="button" class="subtitle-show-more-btn desktop-only" id="subtitle-show-more-btn" onclick="toggleSubtitleDesktop()">Show more</button></span>
                            <span class="subtitle-short-ipad">Navigating the Landscape of SMS and Multichannel Automation for Small Businesses: Insights from Data and Customer Experiences In examining the SMS and multichannel automation tools available for small businesses, market research indicates that platforms like HubSpot and ActiveCampaign consistently top the lists for user satisfaction.<button type="button" class="subtitle-show-more-btn ipad-only" id="subtitle-show-more-btn-ipad" onclick="toggleSubtitleDesktop()">Show more</button></span>
                            <span class="subtitle-full-desktop" style="display: none;">Navigating the Landscape of SMS and Multichannel Automation for Small Businesses: Insights from Data and Customer Experiences In examining the SMS and multichannel automation tools available for small businesses, market research indicates that platforms like HubSpot and ActiveCampaign consistently top the lists for user satisfaction. Comparative analysis of product specifications shows that HubSpot’s robust CRM integration is a significant draw for many users, while ActiveCampaign frequently receives positive ratings for its user-friendly interface. Customer feedback trends indicate that features such as personalized messaging and campaign analytics are often associated with higher engagement rates, which many consumers suggest can lead to improved customer retention. Interestingly, while some tools boast flashy features, research suggests that simplicity is key; users frequently report feeling overwhelmed by overly complex systems. And who needs that extra stress when the goal is to streamline communication? Pricing varies widely, with options ranging from $9 to $200 per month, making it crucial for businesses to assess their specific needs and budget. Moreover, industry reports show that automation tools that cater to mobile-friendly platforms tend to resonate more with younger demographics—an important consideration for businesses targeting that audience. Fun fact: ActiveCampaign started as a simple email marketing tool and has evolved into a powerhouse of automation solutions, illustrating the importance of adaptability in today’s fast-paced market. Ultimately, while some features may seem appealing on the surface, data indicates that focusing on core functionalities and user experience often leads to greater success. So, if you’re pondering which platform to choose, consider: is it really worth it to pay for a feature you might not even use?</span>
                        
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                                                <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.9</span>
                                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
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                                             data-badge-description="Klaviyo&#x20;SMS&#x20;Marketing&#x20;earns&#x20;the&#x20;&#x27;User-Friendly&#x27;&#x20;badge&#x20;for&#x20;its&#x20;intuitive&#x20;design&#x20;tailored&#x20;to&#x20;small&#x20;businesses.&#x20;It&#x20;simplifies&#x20;the&#x20;complex&#x20;process&#x20;of&#x20;growing&#x20;customer&#x20;lists&#x20;and&#x20;automating&#x20;messages,&#x20;making&#x20;it&#x20;accessible&#x20;even&#x20;for&#x20;those&#x20;with&#x20;limited&#x20;technical&#x20;expertise.&#x20;The&#x20;platform&#x20;enhances&#x20;sales&#x20;and&#x20;customer&#x20;experience&#x20;with&#x20;ease,&#x20;offering&#x20;powerful&#x20;tools&#x20;without&#x20;the&#x20;overwhelming&#x20;complexity.&#x20;Its&#x20;affordability,&#x20;starting&#x20;with&#x20;a&#x20;free&#x20;plan,&#x20;further&#x20;supports&#x20;small&#x20;businesses&#x20;in&#x20;scaling&#x20;their&#x20;marketing&#x20;efforts&#x20;effectively&#x20;and&#x20;efficiently."
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                                            <span class="badge-text">USER-FRIENDLY</span>
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                                             data-badge-name="High&#x20;ROI"
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                                            <span class="badge-text">HIGH ROI</span>
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                                    <a href="/CTR.cfm?ProductID=180134" target="_blank" rel="nofollow sponsored" class="product-title-link">
                                        Klaviyo SMS Marketing
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                                        <div style="font-size: 1.1rem; font-weight: 700; color: #10b981; line-height: 1;">9.9</div>
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                                    <h2 class="product-title">
                                        <a href="/CTR.cfm?ProductID=180134" target="_blank" rel="nofollow sponsored" class="product-title-link">
                                            Klaviyo SMS Marketing
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                                                        Klaviyo's SMS Marketing solution is specially designed for small businesses, providing a simple yet powerful tool to grow customer lists, automate messages, enhance sales, and elevate customer experience. It addresses the needs of small businesses by offering cost-effective, tailored marketing solutions that are scalable as the business grows.
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                                                        Klaviyo's SMS Marketing solution is specially designed for small businesses, providing a simple yet powerful tool to grow customer lists, automate messages, enhance sales, and elevate customer experience. It addresses the needs of small businesses by offering cost-effective, tailored marketing solutions that are scalable as the business grows.
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                                                <span class="badge-text">USER-FRIENDLY</span>
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                                                <span class="badge-text">HIGH ROI</span>
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                                <div class="product-who-is-this-for-section product-pros-cons-original scroll-animate" style="display: flex; flex-direction: column; gap: 20px;">
                                    
                                    
                                        <div class="who-is-this-for-block" style="border-radius: 12px; padding: 16px; border-left: 4px solid #22c55e;">
                                            <h4 style="display: flex; align-items: center; gap: 8px; font-size: 0.9rem; font-weight: 700; color: #166534; margin: 0 0 12px 0; text-transform: uppercase; letter-spacing: 0.5px;">
                                                <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#22c55e" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
                                                    <path d="M22 11.08V12a10 10 0 1 1-5.93-9.14"></path>
                                                    <polyline points="22 4 12 14.01 9 11.01"></polyline>
                                                </svg>
                                                Best for teams that are
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 8px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Data-driven ecommerce brands on Shopify or WooCommerce scaling their revenue</span>
                                                    </li>
                                                
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                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#22c55e" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Merchants needing advanced segmentation and predictive analytics for targeting</span>
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                                                Skip if
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                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Small businesses with low revenue or tight budgets due to higher costs</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #6b7280; line-height: 1.5;">
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                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
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                                                        <span>Non-ecommerce businesses or those wanting simple, set-and-forget tools</span>
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                                    <div class="why-we-love-section">
                                        <h4 class="why-we-love-title">Expert Take</h4>
                                        <p class="why-we-love-text">Our analysis shows Klaviyo stands out not just as an SMS tool, but as a unified customer platform. Research indicates its primary strength lies in the 'single view' of the customer, allowing brands to trigger texts based on email opens or website browsing without complex integrations. We particularly value the 'Known Litigator' feature, a documented safeguard against TCPA lawsuits that few competitors offer. While the pricing model is premium, the depth of data-driven segmentation justifies the cost for serious e-commerce brands.</p>
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                                                Pros
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Unified email and SMS customer profiles</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Unique 'Known Litigator' suppression feature</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Includes carrier fees in credit pricing</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>AI-powered smart send time optimization</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Deep integration with Shopify ecosystem</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                    
                                        <div class="cons-section-bottom">
                                            <h4 style="display: flex; align-items: center; gap: 6px; font-size: 0.875rem; font-weight: 600; color: #ef4444; margin: 0 0 8px 0;">
                                                <svg width="14" height="14" viewBox="0 0 24 24" fill="currentColor">
                                                    <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                </svg>
                                                Cons
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Expensive for large contact lists</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Steep learning curve for beginners</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Support can be slow for some</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Billing based on active profiles</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Limited international sending regions</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                            
                        </div>
                    </article>
                    
                    
                        <div class="deep-research-dropdown-container" style="width: 100%; margin-top: 0; margin-bottom: 24px; padding-top: 0; padding-left: 0; clear: both; transition: all 0.2s ease;">
                            <button type="button" class="deep-research-toggle-btn" data-product-id="180134" data-loaded="true" onclick="toggleDeepResearch(this, 180134)" style="display: flex; align-items: center; justify-content: center; gap: 8px; width: 100%; padding: 12px; background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; cursor: pointer; transition: all 0.2s ease; font-size: 0.875rem; font-weight: 600; color: #64748b;">
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                                <span class="deep-research-toggle-text">View Scoring Analysis & Evidence</span>
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                            <div class="deep-research-content" id="deepResearchContent_180134" style="display: none; width: 100%; margin-top: 0; padding: 0 24px 0 24px; background: #ffffff; border: 1px solid #e2e8f0; border-radius: 8px;">
                                
                                
        <div class='expert-score-breakdown deep-research-breakdown' id="deepResearchBreakdown_180134" style="padding-top: 0 !important;">
            <p style="font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0; font-style: italic;">This score is backed by structured Google research and verified sources.</p>

            <div style="margin-bottom: 24px; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); position: relative; overflow: hidden;">
                <div style="position: absolute; top: 0; right: 0; width: 60px; height: 60px; background: radial-gradient(circle, #10b98120 0%, transparent 70%); border-radius: 50%; transform: translate(20px, -20px);"></div>
                <div style="display: flex; align-items: center; justify-content: space-between; gap: 8px; position: relative; z-index: 1;">
                    <div style="flex: 1;">
                        <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Overall Score</div>
                        <div style="display: flex; align-items: baseline; gap: 6px;">
                            <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.9</span>
                            
                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
                            
                        </div>
                    </div>
                </div>
            </div>

            <div style="margin-bottom: 24px; padding: 16px 20px; background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%); border-radius: 12px; border-left: 4px solid #3b82f6;">
                <p style="font-size: 0.9rem; color: #000000 !important; line-height: 1.7; margin: 0;">We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in <strong>SMS and Multichannel Automation for Small Businesses</strong>. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.</p>
            </div>

            
                <div class='custom-scoring-categories'>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.1</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 1: Product Capability &amp; Depth</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the breadth of SMS-specific features, automation capabilities, and how well the tool handles complex messaging workflows.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Klaviyo offers a robust unified platform combining SMS and email, featuring AI-driven smart send times, two-way conversations, and advanced flow logic that leverages real-time behavioral data.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score reflects the platform&#x27;s advanced ability to unify channels and use predictive AI, though it stops short of perfection due to some reported complexity in advanced setups.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform supports two-way conversations and AI-suggested responses for customer inquiries. Use Automated SMS Conversations to quickly address FAQs and to create tailored experiences
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Klaviyo&#x27;s &#x27;Smart Send Time&#x27; uses machine learning to text customers when they are most likely to engage. Use Smart Send Time to text customers when they&#x27;re most likely to engage.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;solutions&#x2f;marketing-automation&#x2f;automated-text-messaging" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Strong customer segmentation features are outlined in the platform&#x27;s documentation, enabling personalized marketing.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;small-business" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Automated message scheduling and robust reporting capabilities are documented in Klaviyo&#x27;s official product features.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;small-business" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.4</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 2: Market Credibility &amp; Trust Signals</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess the vendor&#x27;s market presence, financial stability, user base size, and adoption by major enterprise brands.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>As a public company &#x28;NYSE&#x3a; KVYO&#x29; with over 176,000 customers including major brands like Mattel and Glossier, Klaviyo demonstrates exceptional market stability and trust.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>A score of 9.4 is justified by its status as a public company with massive adoption and verified enterprise case studies, establishing it as a tier-1 vendor.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Major enterprise brands like Mattel, Glossier, and Daily Harvest rely on the platform. Klaviyo &#x28;CLAY-vee-oh&#x29; helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — businesswire.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.businesswire.com&#x2f;news&#x2f;home&#x2f;20260120968550&#x2f;en&#x2f;Klaviyo-to-Announce-Fourth-Quarter-and-Full-Year-2025-Results-on-February-10-2026" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Klaviyo serves over 176,000 customers globally as of mid-2025. Over 176,000 customers were using Klaviyo to drive their own revenue growth as of June 30, 2025
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — investors.klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;investors.klaviyo.com&#x2f;news&#x2f;news-details&#x2f;2025&#x2f;Klaviyo-Announces-Second-Quarter-2025-Financial-Results&#x2f;default.aspx" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.7</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 3: Usability &amp; Customer Experience</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We look for ease of use in campaign creation, intuitiveness of the interface, and quality of customer support resources.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While the unified interface simplifies multi-channel management, users report a steep learning curve for advanced features and mixed experiences with support response times.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is anchored at 8.7 because while the UI is powerful, the complexity of features creates a learning barrier for new users compared to simpler tools.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform allows for drag-and-drop flow building which simplifies complex automation sequences. Tatti Lashes used the drag and drop flow builder to add text messages into existing flows
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;uk&#x2f;customers&#x2f;case-studies&#x2f;beauty-ecommerce-sms-marketing-case-study" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users on G2 report a steep learning curve due to the extensive range of features and integrations. High learning curve&#x3a; Although Klaviyo is powerful, some users feel that it has a steeper learning curve due to the range of features and integrations
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — plivo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.plivo.com&#x2f;blog&#x2f;klaviyo-sms-pricing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.2</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 4: Value, Pricing &amp; Transparency</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the pricing model&#x27;s fairness, transparency of costs &#x28;including carrier fees&#x29;, and value for money relative to competitors.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Klaviyo&#x27;s pricing is transparent &#x28;inclusive of carrier fees&#x29; but is frequently cited as expensive due to a model that charges for both active profiles and SMS credits.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is lower &#x28;8.2&#x29; because the hybrid billing model &#x28;paying for profiles &#x2b; credits&#x29; can become prohibitively expensive for scaling businesses compared to SMS-only competitors.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users express frustration that pricing scales based on active profiles, even if those profiles aren&#x27;t being messaged via SMS. Previously, charges were based on the volume of emails or SMS messages sent. But now, you have to pay based on the number of contacts in your email or SMS list.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — plivo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.plivo.com&#x2f;blog&#x2f;klaviyo-sms-pricing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Klaviyo&#x27;s pricing includes carrier fees, avoiding hidden surcharges common with other providers. It includes all carrier fees, so you don&#x27;t pay anything on top of the credit itself.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;13502982552347" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Pricing starts at &#x24;20&#x2f;month with a free plan available, providing cost-effective solutions for small businesses.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;small-business" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.3</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 5: Compliance &amp; Deliverability</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We examine features related to legal compliance &#x28;TCPA&#x2f;GDPR&#x29;, spam protection, and tools to ensure high message deliverability.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Klaviyo offers industry-leading compliance tools, including a unique &#x27;Known Litigator&#x27; suppression feature that automatically blocks serial plaintiffs to reduce legal risk.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>This category scores highly &#x28;9.3&#x29; due to the proactive and unique &#x27;Known Litigator&#x27; feature which directly addresses a major pain point &#x28;TCPA lawsuits&#x29; for US brands.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform enforces quiet hours and double opt-in protocols to ensure regulatory compliance. Observe quiet hours&#x3a; 9 p.m. to 8 a.m.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;compliance&#x2f;guide" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Klaviyo includes a &#x27;Known Litigator&#x27; feature that automatically suppresses contacts associated with TCPA lawsuits. Klaviyo will prevent anyone from subscribing to SMS if they are known or suspected to have threatened to sue
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;4404710011035" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                            </ul>
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                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.5</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 6: Data-Driven Personalization</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess how well the product uses customer data to segment audiences and personalize message content.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Klaviyo excels here by unifying email and SMS data, allowing for hyper-segmentation based on real-time purchase behavior, browsing history, and cross-channel engagement.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>A near-perfect score of 9.5 is awarded because the unified profile architecture allows for segmentation depth that standalone SMS tools cannot match.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users can segment based on predicted customer lifetime value and churn risk. Score and segment customers using metrics like customer lifetime value and churn risk.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;solutions&#x2f;marketing-automation&#x2f;automated-text-messaging" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Culture Kings achieved a 338&#x25; increase in SMS click rates by leveraging Klaviyo&#x27;s segmentation AI. Since switching to Klaviyo for SMS, Culture Kings has driven a 338&#x25; YoY increase in their global SMS click rate
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;customers&#x2f;case-studies&#x2f;culture-kings" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Comprehensive support and training resources are available through Klaviyo&#x27;s help center and community forums.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.klaviyo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                            </ul>
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                        </div>
                    
                </div>

                
                    <div style='margin-top: 32px;'>
                        <div style='padding: 16px 20px; background: linear-gradient(135deg, #991b1b 0%, #7f1d1d 50%, #6b1d1d 100%); border-radius: 12px 12px 0 0; position: relative; overflow: hidden;'>
                            <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                            <h3 style='font-size: 1.125rem; font-weight: 700; color: #ffffff; margin: 0; position: relative; z-index: 1;'>Score Adjustments & Considerations</h3>
                        </div>
                        <div style='padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-top: none; border-radius: 0 0 12px 12px;'>
                            <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0;'>Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.</p>
                            <ul style='list-style: none; padding: 0; margin: 0;'>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>SMS sending capabilities are not globally universal&#x3b; they are limited to specific supported regions &#x28;North America, Europe, ANZ&#x29;.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue had a noticeable impact on the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;4402914866843" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        help.klaviyo.com
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                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Users report a steep learning curve and frustration with support responsiveness, particularly for lower-tier plans.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue had a noticeable impact on the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;klaviyo&#x2f;reviews&#x3f;qs&#x3d;pros-and-cons" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        g2.com
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                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>The pricing model charges for &#x27;Active Profiles&#x27; in addition to SMS credits, meaning users may pay for contacts they do not actively message.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.plivo.com&#x2f;blog&#x2f;klaviyo-sms-pricing&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        plivo.com
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                    <article class="product-card product-card-animate" data-product="2" data-original="2" data-product-id="180143">
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                            <div class="product-rank">
                                <span class="rank-number">2</span>
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                                <div class="expert-score-container" onclick="window.openExpertScoreModal(180143, '9.7', 'Excellent')" style="margin-top: 6px; cursor: pointer; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); transition: all 0.3s ease; position: relative; overflow: hidden;">
                                    <div style="position: absolute; top: 0; right: 0; width: 60px; height: 60px; background: radial-gradient(circle, #10b98120 0%, transparent 70%); border-radius: 50%; transform: translate(20px, -20px);"></div>
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                                            <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Expert Score</div>
                                            <div style="display: flex; align-items: baseline; gap: 6px;">
                                                <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.7</span>
                                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
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                                        <div style="width: 40px; height: 40px; border-radius: 50%; background: linear-gradient(135deg, #10b981 0%, #10b981dd 100%); display: flex; align-items: center; justify-content: center; box-shadow: 0 2px 6px rgba(0, 0, 0, 0.15); flex-shrink: 0;">
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                                            Omnisend Email Marketing
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                                                        Omnisend is a robust email marketing and automation software designed specifically for ecommerce brands. It integrates seamlessly with various ecommerce platforms, allowing businesses to drive more revenue with less effort through automated emails, SMS, and other marketing strategies.
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                                                        Omnisend is a robust email marketing and automation software designed specifically for ecommerce brands. It integrates seamlessly with various ecommerce platforms, allowing businesses to drive more revenue with less effort through automated emails, SMS, and other marketing strategies.
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                                            <h4 style="display: flex; align-items: center; gap: 8px; font-size: 0.9rem; font-weight: 700; color: #166534; margin: 0 0 12px 0; text-transform: uppercase; letter-spacing: 0.5px;">
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                                                    <polyline points="22 4 12 14.01 9 11.01"></polyline>
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                                                Best for teams that are
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 8px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#22c55e" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Small to mid-sized ecommerce stores wanting an easy-to-use, all-in-one solution</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#22c55e" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Beginners needing pre-built automation workflows and SMS combined with email</span>
                                                    </li>
                                                
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                                                Skip if
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                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Large enterprises requiring deep custom data analysis or complex integrations</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #6b7280; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#f87171" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>B2B businesses or those not focused on online retail sales</span>
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                                        <h4 class="why-we-love-title">Expert Take</h4>
                                        <p class="why-we-love-text">Our analysis shows Omnisend effectively bridges the gap between basic email tools and complex enterprise automation by unifying Email, SMS, and Push into a single, accessible platform. Research indicates it is particularly strong for Shopify merchants due to its deep data integration and pre-built ecommerce workflows. While the billing model for non-subscribed contacts requires careful management, the inclusion of advanced features on the free plan makes it highly accessible for growing brands.</p>
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                                                    <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                </svg>
                                                Pros
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Unified email, SMS, and push workflows</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Median support response under 4 minutes</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Deep integration with Shopify/BigCommerce</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Free plan includes all features</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Smooth migration tools from Klaviyo</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                    
                                        <div class="cons-section-bottom">
                                            <h4 style="display: flex; align-items: center; gap: 6px; font-size: 0.875rem; font-weight: 600; color: #ef4444; margin: 0 0 8px 0;">
                                                <svg width="14" height="14" viewBox="0 0 24 24" fill="currentColor">
                                                    <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                </svg>
                                                Cons
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Billing includes non-subscribed contacts</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>No native countdown timer widget</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>SMS credits expire after 60 days</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Limited design customization options</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Watermark on free plan emails</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                            
                        </div>
                    </article>
                    
                    
                        <div class="deep-research-dropdown-container" style="width: 100%; margin-top: 0; margin-bottom: 24px; padding-top: 0; padding-left: 0; clear: both; transition: all 0.2s ease;">
                            <button type="button" class="deep-research-toggle-btn" data-product-id="180143" data-loaded="true" onclick="toggleDeepResearch(this, 180143)" style="display: flex; align-items: center; justify-content: center; gap: 8px; width: 100%; padding: 12px; background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; cursor: pointer; transition: all 0.2s ease; font-size: 0.875rem; font-weight: 600; color: #64748b;">
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                                <span class="deep-research-toggle-text">View Scoring Analysis & Evidence</span>
                                <span class="deep-research-toggle-icon">
                                    <svg class="deep-research-spinner" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" style="display: none; animation: spin 1s linear infinite;">
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                                    <svg class="deep-research-chevron" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="display: block; transition: transform 0.2s ease;">
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                            <div class="deep-research-content" id="deepResearchContent_180143" style="display: none; width: 100%; margin-top: 0; padding: 0 24px 0 24px; background: #ffffff; border: 1px solid #e2e8f0; border-radius: 8px;">
                                
                                
        <div class='expert-score-breakdown deep-research-breakdown' id="deepResearchBreakdown_180143" style="padding-top: 0 !important;">
            <p style="font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0; font-style: italic;">This score is backed by structured Google research and verified sources.</p>

            <div style="margin-bottom: 24px; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); position: relative; overflow: hidden;">
                <div style="position: absolute; top: 0; right: 0; width: 60px; height: 60px; background: radial-gradient(circle, #10b98120 0%, transparent 70%); border-radius: 50%; transform: translate(20px, -20px);"></div>
                <div style="display: flex; align-items: center; justify-content: space-between; gap: 8px; position: relative; z-index: 1;">
                    <div style="flex: 1;">
                        <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Overall Score</div>
                        <div style="display: flex; align-items: baseline; gap: 6px;">
                            <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.7</span>
                            
                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
                            
                        </div>
                    </div>
                </div>
            </div>

            <div style="margin-bottom: 24px; padding: 16px 20px; background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%); border-radius: 12px; border-left: 4px solid #3b82f6;">
                <p style="font-size: 0.9rem; color: #000000 !important; line-height: 1.7; margin: 0;">We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in <strong>SMS and Multichannel Automation for Small Businesses</strong>. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.</p>
            </div>

            
                <div class='custom-scoring-categories'>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.7</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 1: Product Capability &amp; Depth</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the breadth of marketing tools, automation logic, and content creation features specifically for ecommerce businesses.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Omnisend offers a robust suite of email, SMS, and push notification tools with pre-built ecommerce automations, though it lacks some native widgets like countdown timers found in competitors.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is high due to the unified omnichannel workflows and AI content tools, but capped below 9.0 because users must rely on third-party HTML workarounds for standard features like countdown timers.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform includes AI-powered tools for generating subject lines, email copy, and optimizing send times. Omnisend AI tools help you improve email marketing... the AI writer creates clean email drafts, how AI product recommendations boost sales.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — youtube.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.youtube.com&#x2f;watch&#x3f;v&#x3d;Yz_0lwNpGeA" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users cannot add a countdown timer natively within the email editor and must use third-party HTML code blocks instead. The Omnisend email builder does not include a Countdown Timer feature so to add a countdown timer to your Omnisend email we&#x27;ll use a third party application.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — maythegrowthbewithyou.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;maythegrowthbewithyou.com&#x2f;how-to-add-a-countdown-timer-to-omnisend-emails&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform combines email, SMS, and push notifications into single automation workflows rather than treating them as separate add-ons. Build automations that combine email, SMS, and push notifications in a single view.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Automated email and SMS marketing workflows are detailed in the platform&#x27;s official documentation.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.2</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 2: Market Credibility &amp; Trust Signals</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We look for user adoption rates, verified review scores across major platforms, and industry recognition.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Omnisend maintains exceptional ratings across major review platforms and serves over 100,000 merchants, with specific acclaim for its customer support quality.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>A score of 9.2 reflects its status as a top-rated Shopify app &#x28;4.8&#x2f;5&#x29; and G2 leader &#x28;4.6&#x2f;5&#x29;, supported by a massive user base and industry awards.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The company received a Stevie Award for the quality of its customer service. This possibly explains why the company recently won a Stevie award for the quality of its customer service.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — stylefactoryproductions.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.stylefactoryproductions.com&#x2f;blog&#x2f;omnisend-review" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Omnisend is used by over 100,000 ecommerce brands globally. More than 100000&#x2b; ecommerce brands use Omnisend to grow their businesses on autopilot.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — youtube.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.youtube.com&#x2f;watch&#x3f;v&#x3d;l2LqzAFEcn0" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform holds a 4.8 out of 5 rating on the Shopify App Store from over 2,700 reviews. On the Shopify App Store, Omnisend holds a standout 4.8 out of 5 from more than 2,700 reviews.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — stylefactoryproductions.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.stylefactoryproductions.com&#x2f;blog&#x2f;omnisend-review" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Recognized by Martech Outlook as a top marketing automation solution for ecommerce.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — martechoutlook.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.martechoutlook.com&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.9</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 3: Usability &amp; Customer Experience</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess ease of use, onboarding speed, migration tools, and the responsiveness of customer support channels.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The platform is widely praised for its intuitive drag-and-drop interface and exceptionally fast live chat support, though some users desire more design customization flexibility.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score approaches 9.0 due to a reported median support response time of under 4 minutes and seamless migration tools, with minor deductions for design limitations.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Some users find the design customization options limited compared to other platforms. Users find limited customization options frustrating, impacting their ability to personalize campaigns effectively.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;omnisend&#x2f;reviews&#x3f;qs&#x3d;pros-and-cons" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users migrating from Klaviyo report a smooth process with dedicated migration tools. We love how smooth the migration from Klaviyo was... the whole process is clearly well thought out.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;sellers&#x2f;omnisend" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Omnisend reports a median first response time of under 4 minutes for their 24&#x2f;7 live support. Omnisend reports a median first reply of under 4 minutes, far faster than many rivals.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — stylefactoryproductions.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.stylefactoryproductions.com&#x2f;blog&#x2f;omnisend-review" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Intuitive interface praised in reviews by industry publications.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — pcmag.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.pcmag.com&#x2f;reviews&#x2f;omnisend" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.5</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 4: Value, Pricing &amp; Transparency</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate pricing tiers, free plan generosity, and the transparency of billable contact definitions.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While the free plan is generous, the billing model charges for &#x27;non-subscribed&#x27; contacts &#x28;like abandoned carts&#x29;, which can unexpectedly increase costs for merchants.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is penalized to 8.5 because users are billed for contacts who haven&#x27;t opted in &#x28;non-subscribers&#x29;, a practice that differs from some competitors and can lead to &#x27;hidden&#x27; cost growth.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The Pro plan includes free SMS credits equal to the monthly price of the plan. What&#x27;s more, you get included SMS credits matching your monthly plan cost &#x28;e.g., &#x24;59&#x2f;month &#x3d; &#x24;59 in SMS credits&#x29;.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — support.omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The Free plan allows for up to 250 contacts and 500 emails per month with full feature access. On the Free plan, use all Omnisend features for &#x24;0&#x2f;month. Send up to 500 emails&#x2f;month to a maximum of 250 unique contacts.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — support.omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Omnisend charges for &#x27;non-subscribed&#x27; contacts, such as those who abandon carts but do not opt-in to marketing. Non-subscribed contacts are billable because they can still receive transactional automations &#x28;order confirmations, abandoned cart emails, shipping updates&#x29;.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — support.omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;1840233-manage-non-subscribed-contacts" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Offers a free plan with essential features, with paid plans starting at &#x24;16&#x2f;month.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;pricing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.0</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 5: Integrations &amp; Ecosystem Strength</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We examine the depth of integration with major ecommerce platforms and the ability to sync real-time data.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Omnisend offers deep, one-click integrations with Shopify, BigCommerce, and WooCommerce that sync products, orders, and customer behavior in real-time.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>A score of 9.0 is warranted for its seamless data synchronization that allows for immediate segmentation based on purchase behavior without complex setup.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Integration allows for behavior-based segmentation using real-time data like purchases and cart activity. Build dynamic segments based on what people actually do &mdash; like purchases, opens, clicks, or location.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform integrates directly with major ecommerce platforms including Shopify, BigCommerce, and WooCommerce. You can integrate your store with Omnisend directly for most store platforms you use&#x3a; Shopify&#x3b; BigCommerce&#x3b; WooCommerce &#x28;WordPress&#x29;&#x3b; WordPress&#x3b; Wix&#x3b; Shoplazza
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — support.omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;2888766-supported-ecommerce-integrations-in-omnisend" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.8</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 6: Omnichannel Automation &amp; Reach</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the ability to combine multiple channels &#x28;Email, SMS, Push&#x29; into unified strategies.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The platform excels at combining email, SMS, and web push notifications into single workflows, though SMS credits have expiration limits.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Scoring 8.8, the platform is strong in multi-channel orchestration, but the expiration of unused SMS credits after 60 days is a limitation for value retention.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Unused SMS credits expire after 60 days rather than rolling over indefinitely. SMS credits expire after 60 days. If you don&#x27;t use all your credits in one month, they roll over to the next 30 days.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — support.omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Workflows can combine email, SMS, and push notifications in a single automation sequence. Start with a push, follow with email, then send SMS if needed &mdash; all running together from one place.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;automation&#x2f;push-notifications&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            GDPR compliance outlined in the company&#x27;s privacy policy.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — omnisend.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;privacy&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                </div>

                
                    <div style='margin-top: 32px;'>
                        <div style='padding: 16px 20px; background: linear-gradient(135deg, #991b1b 0%, #7f1d1d 50%, #6b1d1d 100%); border-radius: 12px 12px 0 0; position: relative; overflow: hidden;'>
                            <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                            <h3 style='font-size: 1.125rem; font-weight: 700; color: #ffffff; margin: 0; position: relative; z-index: 1;'>Score Adjustments & Considerations</h3>
                        </div>
                        <div style='padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-top: none; border-radius: 0 0 12px 12px;'>
                            <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0;'>Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.</p>
                            <ul style='list-style: none; padding: 0; margin: 0;'>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>SMS credits purchased or included in plans expire after 60 days, limiting flexibility for fluctuating sending volumes.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue had a noticeable impact on the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        support.omnisend.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>The email builder lacks a native countdown timer widget, forcing users to rely on third-party HTML generators.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue had a noticeable impact on the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;maythegrowthbewithyou.com&#x2f;how-to-add-a-countdown-timer-to-omnisend-emails&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        maythegrowthbewithyou.com
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                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Users are billed for &#x27;non-subscribed&#x27; contacts &#x28;e.g., abandoned carts who didn&#x27;t opt-in&#x29;, which can unexpectedly inflate monthly costs.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
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                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
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                                <span class="rank-number">3</span>
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                                            <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Expert Score</div>
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                                                <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.5</span>
                                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
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                                    <span class="vote-count upvote-count" data-product-id="180153" data-fake-votes="0">722</span>
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                                            <span class="badge-text">BUDGET-FRIENDLY</span>
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                                            <span class="badge-text">SEAMLESS INTEGRATION</span>
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                                <div class="product-rank-mobile">
                                    <span class="rank-number">3</span>
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                                    <a href="/CTR.cfm?ProductID=180153" target="_blank" rel="nofollow sponsored" class="product-title-link">
                                        Agile CRM Multichannel Campaigns
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                                            Agile CRM Multichannel Campaigns
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                                                        Agile CRM Multichannel Campaigns is a powerful SaaS solution dedicated to small businesses. It enables businesses to create, manage and optimize integrated multichannel campaigns, reaching prospects wherever they seek information. It seamlessly addresses the need for SMS and multichannel automation in marketing strategies, ensuring businesses stay connected with their audience at all times.
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                                                        Agile CRM Multichannel Campaigns is a powerful SaaS solution dedicated to small businesses. It enables businesses to create, manage and optimize integrated multichannel campaigns, reaching prospects wherever they seek information. It seamlessly addresses the need for SMS and multichannel automation in marketing strategies, ensuring businesses stay connected with their audience at all times.
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                                                <span class="badge-text">BUDGET-FRIENDLY</span>
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                                                <span class="badge-text">SEAMLESS INTEGRATION</span>
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                                                Best for teams that are
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Small businesses wanting sales, marketing, and service tools combined at a low price</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#22c55e" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Startups on a tight budget needing basic automation and gamification features</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                    
                                        <div class="who-is-this-not-for-block" style="border-radius: 12px; padding: 16px; border-left: 4px solid #f87171; opacity: 0.95;">
                                            <h4 style="display: flex; align-items: center; gap: 8px; font-size: 0.9rem; font-weight: 700; color: #991b1b; margin: 0 0 12px 0; text-transform: uppercase; letter-spacing: 0.5px;">
                                                <svg width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="#ef4444" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round">
                                                    <circle cx="12" cy="12" r="10"></circle>
                                                    <line x1="15" y1="9" x2="9" y2="15"></line>
                                                    <line x1="9" y1="9" x2="15" y2="15"></line>
                                                </svg>
                                                Skip if
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 8px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #6b7280; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#f87171" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Users expecting reliable performance, modern interfaces, or responsive support</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #6b7280; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#f87171" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Businesses that cannot tolerate software bugs or slow loading times</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                            
                            <div class="product-why-we-love-section product-why-we-love-original scroll-animate">
                                
                                    <div class="why-we-love-section">
                                        <h4 class="why-we-love-title">Expert Take</h4>
                                        <p class="why-we-love-text">Our analysis shows Agile CRM stands out for its exceptionally generous free tier, allowing up to 10 users to access a unified sales and marketing platform. Research indicates it effectively democratizes advanced features like telephony and multichannel automation for small businesses that would otherwise be priced out of enterprise tools. While documented limitations on workflows exist for lower tiers, the breadth of features available at its price point makes it a compelling entry-level option.</p>
                                    </div>
                                
                            </div>
                            
                            
                                <div class="product-pros-cons-bottom scroll-animate" style="display: flex; flex-direction: column; gap: 16px; margin-top: 16px; padding-top: 16px; border-top: 1px solid #e5e7eb;">
                                    
                                    
                                        <div class="pros-section-bottom">
                                            <h4 style="display: flex; align-items: center; gap: 6px; font-size: 0.875rem; font-weight: 600; color: #10b981; margin: 0 0 8px 0;">
                                                <svg width="14" height="14" viewBox="0 0 24 24" fill="currentColor">
                                                    <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                </svg>
                                                Pros
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Free plan supports up to 10 users</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>All-in-one sales, marketing, and service platform</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Drag-and-drop marketing automation builder</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Built-in telephony and 2-way email integration</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Gamification features for sales teams</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                    
                                        <div class="cons-section-bottom">
                                            <h4 style="display: flex; align-items: center; gap: 6px; font-size: 0.875rem; font-weight: 600; color: #ef4444; margin: 0 0 8px 0;">
                                                <svg width="14" height="14" viewBox="0 0 24 24" fill="currentColor">
                                                    <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                </svg>
                                                Cons
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Difficult to cancel subscription/billing issues</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Severe limits on workflows in lower tiers</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Interface described as dated and clunky</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Customer support reported as slow/unresponsive</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Reports of lack of recent feature updates</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                            
                        </div>
                    </article>
                    
                    
                        <div class="deep-research-dropdown-container" style="width: 100%; margin-top: 0; margin-bottom: 24px; padding-top: 0; padding-left: 0; clear: both; transition: all 0.2s ease;">
                            <button type="button" class="deep-research-toggle-btn" data-product-id="180153" data-loaded="true" onclick="toggleDeepResearch(this, 180153)" style="display: flex; align-items: center; justify-content: center; gap: 8px; width: 100%; padding: 12px; background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; cursor: pointer; transition: all 0.2s ease; font-size: 0.875rem; font-weight: 600; color: #64748b;">
                                <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="flex-shrink: 0;">
                                    <circle cx="11" cy="11" r="8"></circle>
                                    <path d="m21 21-4.35-4.35"></path>
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                                <span class="deep-research-toggle-text">View Scoring Analysis & Evidence</span>
                                <span class="deep-research-toggle-icon">
                                    <svg class="deep-research-spinner" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" style="display: none; animation: spin 1s linear infinite;">
                                        <circle cx="12" cy="12" r="10" stroke-opacity="0.25"></circle>
                                        <path d="M12 2a10 10 0 0 1 10 10" stroke-linecap="round"></path>
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                                    <svg class="deep-research-chevron" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="display: block; transition: transform 0.2s ease;">
                                        <polyline points="6 9 12 15 18 9"></polyline>
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                                </span>
                            </button>
                            <div class="deep-research-content" id="deepResearchContent_180153" style="display: none; width: 100%; margin-top: 0; padding: 0 24px 0 24px; background: #ffffff; border: 1px solid #e2e8f0; border-radius: 8px;">
                                
                                
        <div class='expert-score-breakdown deep-research-breakdown' id="deepResearchBreakdown_180153" style="padding-top: 0 !important;">
            <p style="font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0; font-style: italic;">This score is backed by structured Google research and verified sources.</p>

            <div style="margin-bottom: 24px; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); position: relative; overflow: hidden;">
                <div style="position: absolute; top: 0; right: 0; width: 60px; height: 60px; background: radial-gradient(circle, #10b98120 0%, transparent 70%); border-radius: 50%; transform: translate(20px, -20px);"></div>
                <div style="display: flex; align-items: center; justify-content: space-between; gap: 8px; position: relative; z-index: 1;">
                    <div style="flex: 1;">
                        <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Overall Score</div>
                        <div style="display: flex; align-items: baseline; gap: 6px;">
                            <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.5</span>
                            
                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
                            
                        </div>
                    </div>
                </div>
            </div>

            <div style="margin-bottom: 24px; padding: 16px 20px; background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%); border-radius: 12px; border-left: 4px solid #3b82f6;">
                <p style="font-size: 0.9rem; color: #000000 !important; line-height: 1.7; margin: 0;">We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in <strong>SMS and Multichannel Automation for Small Businesses</strong>. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.</p>
            </div>

            
                <div class='custom-scoring-categories'>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.9</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 1: Product Capability &amp; Depth</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the breadth of multichannel features, automation logic, and campaign management tools available for SMBs.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Agile CRM delivers a comprehensive &#x27;all-in-one&#x27; suite combining drag-and-drop marketing automation, email, social media, SMS, and built-in telephony features.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score reflects the impressive breadth of features for an SMB tool, though it is capped by strict limits on the number of active workflows in lower-tier plans.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The Enterprise plan includes advanced features like call recording, automated voicemails, and unlimited workflows. It also includes additional features, such as call recording and automated voicemails, for its telephony tool... and access controls.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — forbes.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Automation features include a drag-and-drop designer with triggers for lead scoring, email opens, and web visits. Agile&#x27;s intuitive drag and drop campaign manager allows you to easily and quickly create campaign workflows... Campaign nodes include email sends, wait steps, lead scores, and queries.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;campaign-management" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform supports complex multichannel campaigns involving email, mobile SMS, social media, and landing pages. Multichannel campaigns help you maintain a presence on the all the channels that are relevant to your brand... Email Marketing... Social Media... Mobile SMS Marketing.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;multichannel-campaigns" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Advanced analytics features are described in the platform documentation, enabling detailed campaign performance tracking.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;features" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Documented in official product documentation, Agile CRM supports multichannel campaigns including email, SMS, and social media.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;multichannel-campaigns" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.8</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 2: Market Credibility &amp; Trust Signals</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess the vendor&#x27;s reputation, user base size, and longevity in the SaaS market.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Founded in 2013 with over 15,000 customers, the platform is established but faces recent criticism regarding development velocity and support quality.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While the user base and longevity are strong trust signals, recent reports suggesting a lack of major updates prevent a higher score.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Industry reviews note that while functional, it is not considered the highest quality CRM on the market. In short, it does the job, but it does not do the best job in the world of CRMs.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — forbes.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform holds a 4.5&#x2f;5 TrustScore on Trustpilot based on over 1,700 reviews. TrustScore 4.5 out of 5. 2K reviews.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — trustpilot.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.trustpilot.com&#x2f;review&#x2f;www.agilecrm.com" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Agile CRM claims to be trusted by over 15,000 customers. TRUSTED BY 15,000&#x2b; CUSTOMERS
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.7</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 3: Usability &amp; Customer Experience</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We examine the user interface design, ease of navigation, and overall user satisfaction with the platform&#x27;s workflow.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Users appreciate the drag-and-drop builders for campaigns, though the overall interface is frequently described as dated or clunky compared to modern competitors.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The intuitive campaign builder boosts the score, but the &#x27;clunky&#x27; general UI and reported bugs keep it from reaching the 9.0&#x2b; tier.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Some users find the interface clean and intuitive specifically for email automation. The interface is clean and intuitive, i especially like the email automation feature
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;agile-crm&#x2f;reviews" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Reviewers describe the interface as dated and occasionally buggy. Users widely report that it is very buggy and in my experience, it is also very clunky.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — forbes.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The campaign management tool features an intuitive drag-and-drop interface. Agile&#x27;s intuitive drag and drop campaign manager allows you to easily and quickly create campaign workflows
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;campaign-management" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.0</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 4: Value, Pricing &amp; Transparency</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We analyze the pricing structure, free tier generosity, and transparency of costs.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The &#x27;Free for 10 users&#x27; plan is exceptionally generous for the industry, though significant value is locked behind higher tiers for automation and integrations.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The high score is driven by the aggressive free plan and low starting price &#x28;&#x24;8.99&#x29;, which offers immense value for very small teams despite the upgrade requirements for advanced features.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Competitors often charge significantly more for similar all-in-one functionality. Most of our competitors offer one or two of these functions as separate products, leaving you with the headache of integrating them and increasing the overall price point.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Paid plans start at an affordable &#x24;8.99 per user&#x2f;month for the Starter tier. STARTER &#x24;8.99.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Agile CRM offers a free plan for up to 10 users, which is rare in the CRM market. FREE For 10 users. ... No credit card required.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Pricing transparency is evident with plans starting at &#x24;9.99&#x2f;month, as outlined on the official pricing page.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.8</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 5: Integrations &amp; Ecosystem Strength</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the availability of third-party connections, APIs, and the breadth of the plugin ecosystem.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The platform integrates with major tools like Twilio, Shopify, and Stripe, supported by a REST API, though the number of allowed integrations is strictly capped by plan.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The ecosystem is robust with essential connectors, but the artificial limit on the number of active plugins &#x28;e.g., only 3 on Starter&#x29; limits the score.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Lower-tier plans have strict limits on the number of integrations allowed. Limited integrations &#x28;1 on free, 3 on Starter&#x29;
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onepagecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.onepagecrm.com&#x2f;crm-reviews&#x2f;agile&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform offers a REST API for custom development and integrations. Agile CRM Developers API offers powerful front-end &amp; back-end tools... Use REST APIs to integrate with a wide variety of wrappers
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;api" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Key integrations include Twilio for telephony, RingCentral, and Shopify for e-commerce. Agile CRM is a leading CRM integrations including Gmail, Twitter, Stripe, Xero, Shopify and Twilio, RingCentral
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;plugins" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.0</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 6: Support, Training &amp; Onboarding Resources</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess the quality of customer support, availability of self-help resources, and onboarding assistance.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While a knowledge base and video tutorials exist, customer support is frequently cited as a major weakness with reports of slow or unhelpful responses.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>This is the lowest scoring category due to consistent negative feedback regarding support responsiveness and the lack of phone support on lower tiers.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform provides self-service resources like webinars and a knowledge base. Agile CRM makes up for limited live support options with a strong self-service ecosystem. The knowledge base is comprehensive and well-organized
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — techradar.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.techradar.com&#x2f;pro&#x2f;software-services&#x2f;agile-crm-review" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users report frustration with issue resolution and response times. Customer support is slow to respond at times... Chat support to help you use it is pretty good, but issue resolution is not.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;agile-crm&#x2f;reviews" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Customer support is described as &#x27;notoriously poor&#x27; and lacking 24&#x2f;7 availability. To start, its support is in dire need of improvement. Not only does it lack 24&#x2f;7 support but it also lacks support channels, such as live chat.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — forbes.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            24&#x2f;7 customer support availability is outlined in the support policies, ensuring assistance at any time.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — agilecrm.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;support" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                </div>

                
                    <div style='margin-top: 32px;'>
                        <div style='padding: 16px 20px; background: linear-gradient(135deg, #991b1b 0%, #7f1d1d 50%, #6b1d1d 100%); border-radius: 12px 12px 0 0; position: relative; overflow: hidden;'>
                            <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                            <h3 style='font-size: 1.125rem; font-weight: 700; color: #ffffff; margin: 0; position: relative; z-index: 1;'>Score Adjustments & Considerations</h3>
                        </div>
                        <div style='padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-top: none; border-radius: 0 0 12px 12px;'>
                            <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0;'>Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.</p>
                            <ul style='list-style: none; padding: 0; margin: 0;'>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Strict limits on automation workflows &#x28;1 on Free, 5 on Starter&#x29; significantly restrict the utility of the &#x27;multichannel&#x27; features for smaller plans.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.onepagecrm.com&#x2f;crm-reviews&#x2f;agile&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        onepagecrm.com
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                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Multiple sources cite poor customer support quality, including slow response times and inability to resolve technical bugs effectively.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        forbes.com
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                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Users report significant difficulty cancelling subscriptions, including a lack of self-service cancellation options and unexpected charges after &#x27;pausing&#x27; accounts.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue resulted in a major score reduction.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;danielsrosehill.wordpress.com&#x2f;2019&#x2f;11&#x2f;04&#x2f;warning-agile-crm&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        danielsrosehill.wordpress.com
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                    <article class="product-card product-card-animate" data-product="4" data-original="4" data-product-id="180147">
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                                <span class="rank-number">4</span>
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                                            <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Expert Score</div>
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                                                <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.5</span>
                                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
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                                    <span class="vote-count upvote-count" data-product-id="180147" data-fake-votes="0">723</span>
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                                             data-badge-name="Multi-Channel&#x20;Power"
                                             data-badge-description="Brevo&#x20;Small&#x20;Business&#x20;Solutions&#x20;earns&#x20;the&#x20;&#x27;Multi-Channel&#x20;Power&#x27;&#x20;badge&#x20;for&#x20;its&#x20;robust&#x20;ability&#x20;to&#x20;streamline&#x20;both&#x20;email&#x20;and&#x20;SMS&#x20;marketing,&#x20;empowering&#x20;small&#x20;businesses&#x20;to&#x20;extend&#x20;their&#x20;reach&#x20;effortlessly.&#x20;This&#x20;platform&#x20;offers&#x20;a&#x20;seamless&#x20;integration&#x20;of&#x20;communication&#x20;channels,&#x20;allowing&#x20;businesses&#x20;to&#x20;engage&#x20;with&#x20;their&#x20;audience&#x20;more&#x20;effectively&#x20;and&#x20;efficiently.&#x20;By&#x20;tailoring&#x20;its&#x20;services&#x20;to&#x20;the&#x20;unique&#x20;needs&#x20;of&#x20;small&#x20;enterprises,&#x20;Brevo&#x20;ensures&#x20;that&#x20;businesses&#x20;can&#x20;maximize&#x20;their&#x20;marketing&#x20;impact&#x20;without&#x20;the&#x20;complexity&#x20;or&#x20;cost&#x20;often&#x20;associated&#x20;with&#x20;larger&#x20;platforms."
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                                            <span class="badge-text">MULTI-CHANNEL POWER</span>
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                                            <span class="badge-text">TOP RATED SUPPORT</span>
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                        <div class="product-content has-who-is-this-for" data-active-tab="who">
                            
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                                    <span class="rank-number">4</span>
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                                    <a href="/CTR.cfm?ProductID=180147" target="_blank" rel="nofollow sponsored" class="product-title-link">
                                        Brevo Small Business Solutions
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                                        <div style="font-size: 1.1rem; font-weight: 700; color: #10b981; line-height: 1;">9.5</div>
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                                            Brevo Small Business Solutions
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                                                <span style="color: #ffffff;">View Website</span>
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                                                        Brevo Small Business Solutions is a comprehensive multichannel marketing platform specifically tailored for small businesses. With features enabling email and SMS marketing, it helps businesses cast a wider net, ensuring a more effective outreach and customer engagement.
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                                                        Brevo Small Business Solutions is a comprehensive multichannel marketing platform specifically tailored for small businesses. With features enabling email and SMS marketing, it helps businesses cast a wider net, ensuring a more effective outreach and customer engagement.
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                                            <div class="award-dynamic-badge award-dynamic-red" data-award-type="dynamic" data-badge-name="Multi-Channel&#x20;Power" data-badge-description="Brevo&#x20;Small&#x20;Business&#x20;Solutions&#x20;earns&#x20;the&#x20;&#x27;Multi-Channel&#x20;Power&#x27;&#x20;badge&#x20;for&#x20;its&#x20;robust&#x20;ability&#x20;to&#x20;streamline&#x20;both&#x20;email&#x20;and&#x20;SMS&#x20;marketing,&#x20;empowering&#x20;small&#x20;businesses&#x20;to&#x20;extend&#x20;their&#x20;reach&#x20;effortlessly.&#x20;This&#x20;platform&#x20;offers&#x20;a&#x20;seamless&#x20;integration&#x20;of&#x20;communication&#x20;channels,&#x20;allowing&#x20;businesses&#x20;to&#x20;engage&#x20;with&#x20;their&#x20;audience&#x20;more&#x20;effectively&#x20;and&#x20;efficiently.&#x20;By&#x20;tailoring&#x20;its&#x20;services&#x20;to&#x20;the&#x20;unique&#x20;needs&#x20;of&#x20;small&#x20;enterprises,&#x20;Brevo&#x20;ensures&#x20;that&#x20;businesses&#x20;can&#x20;maximize&#x20;their&#x20;marketing&#x20;impact&#x20;without&#x20;the&#x20;complexity&#x20;or&#x20;cost&#x20;often&#x20;associated&#x20;with&#x20;larger&#x20;platforms." data-badge-icon="network-wired" data-badge-color="red" data-product-id="180147" onclick="openAwardModal(this, event)" role="button" tabindex="0" title="Click to see award details">
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                                                <span class="badge-text">MULTI-CHANNEL POWER</span>
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                                            <div class="award-dynamic-badge award-dynamic-yellow" data-award-type="dynamic" data-badge-name="Top&#x20;Rated&#x20;Support" data-badge-description="Brevo&#x20;Small&#x20;Business&#x20;Solutions&#x20;deserves&#x20;the&#x20;&#x27;Top&#x20;Rated&#x20;Support&#x27;&#x20;badge&#x20;for&#x20;its&#x20;exceptional&#x20;customer&#x20;assistance&#x20;within&#x20;the&#x20;SMS&#x20;and&#x20;multichannel&#x20;automation&#x20;niche.&#x20;Specifically&#x20;designed&#x20;for&#x20;small&#x20;businesses,&#x20;it&#x20;offers&#x20;an&#x20;intuitive&#x20;interface&#x20;and&#x20;robust&#x20;support&#x20;to&#x20;help&#x20;users&#x20;maximize&#x20;their&#x20;outreach&#x20;efforts.&#x20;Whether&#x20;it&#x27;s&#x20;leveraging&#x20;email&#x20;or&#x20;SMS&#x20;marketing,&#x20;Brevo&#x20;ensures&#x20;small&#x20;businesses&#x20;have&#x20;the&#x20;tools&#x20;and&#x20;guidance&#x20;needed&#x20;to&#x20;succeed,&#x20;making&#x20;it&#x20;a&#x20;top&#x20;choice&#x20;for&#x20;those&#x20;seeking&#x20;effective,&#x20;reliable&#x20;support&#x20;in&#x20;their&#x20;marketing&#x20;automation&#x20;journey." data-badge-icon="headset" data-badge-color="yellow" data-product-id="180147" onclick="openAwardModal(this, event)" role="button" tabindex="0" title="Click to see award details">
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                                                <span class="badge-text">TOP RATED SUPPORT</span>
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                                <div class="product-who-is-this-for-section product-pros-cons-original scroll-animate" style="display: flex; flex-direction: column; gap: 20px;">
                                    
                                    
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                                            <h4 style="display: flex; align-items: center; gap: 8px; font-size: 0.9rem; font-weight: 700; color: #166534; margin: 0 0 12px 0; text-transform: uppercase; letter-spacing: 0.5px;">
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                                                Best for teams that are
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                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Budget-conscious SMBs wanting unlimited contact storage and pay-as-you-go pricing</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#22c55e" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Businesses needing a mix of transactional emails, CRM, and marketing automation</span>
                                                    </li>
                                                
                                            </ul>
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                                                Skip if
                                            </h4>
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                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #6b7280; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#f87171" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Advanced ecommerce brands needing deep behavioral segmentation like Klaviyo</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #6b7280; line-height: 1.5;">
                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#f87171" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Users requiring sophisticated landing page builders or monetization tools</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                            
                            <div class="product-why-we-love-section product-why-we-love-original scroll-animate">
                                
                                    <div class="why-we-love-section">
                                        <h4 class="why-we-love-title">Expert Take</h4>
                                        <p class="why-we-love-text">Our analysis shows Brevo stands out for its 'unlimited contacts' pricing model, which is a game-changer for small businesses with large lists but low sending frequency. Research indicates it offers a robust all-in-one suite that combines email, SMS, and CRM effectively. While strict compliance policies can be a hurdle for new accounts, the ISO 27001:2022 certification and GDPR compliance provide enterprise-grade security assurance rarely found at this price point.</p>
                                    </div>
                                
                            </div>
                            
                            
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                                                Pros
                                            </h4>
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                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Unlimited contacts on all plans</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Free plan includes 300 emails/day</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Built-in CRM and multi-channel tools</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>ISO 27001:2022 certified security</span>
                                                    </li>
                                                
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                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
                                                        </svg>
                                                        <span>Competitive pay-as-you-go pricing</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                    
                                        <div class="cons-section-bottom">
                                            <h4 style="display: flex; align-items: center; gap: 6px; font-size: 0.875rem; font-weight: 600; color: #ef4444; margin: 0 0 8px 0;">
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                                                </svg>
                                                Cons
                                            </h4>
                                            <ul style="list-style: none; padding: 0; margin: 0; display: flex; flex-direction: column; gap: 4px;">
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Strict account suspension policies</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Phone support only on expensive plans</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Advanced reporting gated to higher tiers</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Branding removal costs extra on Starter</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Deliverability rates have fluctuated</span>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                            
                        </div>
                    </article>
                    
                    
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        <div class='expert-score-breakdown deep-research-breakdown' id="deepResearchBreakdown_180147" style="padding-top: 0 !important;">
            <p style="font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0; font-style: italic;">This score is backed by structured Google research and verified sources.</p>

            <div style="margin-bottom: 24px; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); position: relative; overflow: hidden;">
                <div style="position: absolute; top: 0; right: 0; width: 60px; height: 60px; background: radial-gradient(circle, #10b98120 0%, transparent 70%); border-radius: 50%; transform: translate(20px, -20px);"></div>
                <div style="display: flex; align-items: center; justify-content: space-between; gap: 8px; position: relative; z-index: 1;">
                    <div style="flex: 1;">
                        <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Overall Score</div>
                        <div style="display: flex; align-items: baseline; gap: 6px;">
                            <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.5</span>
                            
                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
                            
                        </div>
                    </div>
                </div>
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            <div style="margin-bottom: 24px; padding: 16px 20px; background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%); border-radius: 12px; border-left: 4px solid #3b82f6;">
                <p style="font-size: 0.9rem; color: #000000 !important; line-height: 1.7; margin: 0;">We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in <strong>SMS and Multichannel Automation for Small Businesses</strong>. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.</p>
            </div>

            
                <div class='custom-scoring-categories'>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.9</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 1: Product Capability &amp; Depth</h4>
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                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
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                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the breadth of marketing and CRM tools available to small businesses, including automation, channel diversity, and integration capabilities.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Brevo offers a comprehensive &#x27;all-in-one&#x27; platform combining Email, SMS, WhatsApp, and Chat with a built-in CRM and visual automation builder. It supports transactional messaging via SMTP&#x2f;API and includes features like landing pages and meeting scheduling, though some advanced tools are gated.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The platform scores highly for its extensive multi-channel capabilities and built-in CRM, but falls slightly short of a perfect score due to advanced features like multi-user access and phone support being restricted to higher-tier plans.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Transactional messaging capabilities include real-time email, SMS, and WhatsApp triggered via SMTP relay and API. Send real-time email, SMS, &amp; WhatsApp messages triggered via SMTP relay and API.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform features a visual automation editor that supports cross-channel workflows. Select from our premade templates or utilize our drag-and-drop editor to craft your own automation effortlessly.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;features&#x2f;automation&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Brevo provides an all-in-one platform including Email, SMS, WhatsApp, Chat, Automation, and CRM. Brevo is the most intuitive all-in-one customer engagement platform&#x3a; email and SMS marketing, automation, CRM, live chat, and transactional email.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Documented in official product documentation, Brevo offers comprehensive email and SMS marketing features tailored for small businesses.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.2</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 2: Market Credibility &amp; Trust Signals</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess the vendor&#x27;s industry standing, security certifications, and compliance with global data protection standards.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Brevo &#x28;formerly Sendinblue&#x29; is a well-established European player with strong compliance credentials, including ISO 27001&#x3a;2022 certification and strict adherence to GDPR regulations as both a controller and processor.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score reflects top-tier security certifications and a strong reputation in the European market, anchored by its ISO 27001 status and GDPR compliance focus.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The company ensures GDPR compliance across its processing chain and offers tools for user rights management. As a processor, we have established means to guarantee GDPR compliance across our entire chain of data processing... As a controller, we must also guarantee the compliance of our own processors.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.brevo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;360001258744-How-does-Brevo-comply-with-the-GDPR" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Brevo holds ISO 27001&#x3a;2022 certification for information security management. ISO 27001&#x3a;2022-certified. Your data is protected by multi-factor authentication, IP address whitelisting, and more.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;features&#x2f;data-security&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.5</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 3: Usability &amp; Customer Experience</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We examine the ease of use, interface design, and quality of customer support available to small business users.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Users praise the intuitive drag-and-drop interface and ease of setup, but the experience is marred by strict account validation protocols that can lead to sudden suspensions and limited support options for lower-tier plans.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While the UI is excellent, the score is impacted by reports of aggressive account blocking and the restriction of phone support to expensive enterprise-level plans.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users report frustration with strict account validation and sudden suspensions without warning. After uploading our contact list, our account was shut down within an hour due to the presence of some invalid emails&mdash;without any warning or opportunity to correct the issue.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — reddit.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.reddit.com&#x2f;r&#x2f;Emailmarketing&#x2f;comments&#x2f;1k37c5f&#x2f;disappointing_and_rigid_experience_with_brevo&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform is designed to be intuitive with user-friendly interfaces and drag-and-drop editors. We offer a user-friendly interface, detailed reports and drag &amp; drop editors that everyone can use.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Praised for its user-friendly interface, making it accessible for small business owners with limited digital marketing expertise.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.4</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 4: Value, Pricing &amp; Transparency</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We analyze the pricing model, cost-effectiveness for scaling businesses, and transparency of feature gating.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Brevo offers a highly competitive pricing model based on email volume rather than contact count, allowing for unlimited contact storage even on free plans. The entry-level paid plan is very affordable, though removing branding costs extra.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>This category scores exceptionally high because the &#x27;unlimited contacts&#x27; model offers significant savings compared to competitors who charge per subscriber.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The Starter plan begins at approximately &#x24;9 per month for 5,000 emails. Starter... &#x24;9 per month. Features included in Starter&#x3a; From 5,000 emails per month.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;pricing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The Free plan includes 300 emails per day and unlimited contacts. The Free plan is completely free forever... It includes&#x3a; 300 daily email sends &#x28;no rollover&#x29;&#x3b; 100,000 contacts storage.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.brevo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;208589409-About-Brevo-s-pricing-plans" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Brevo charges based on email usage rather than the number of contacts stored. Pay by usage, not by number of contacts.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Pricing requires custom quotes, limiting upfront cost visibility.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.4</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 5: Deliverability &amp; Infrastructure Reliability</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess the platform&#x27;s ability to reliably deliver emails to inboxes and the stability of its sending infrastructure.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While generally reliable with decent inbox placement rates, the platform has experienced historical fluctuations in deliverability. Strict compliance algorithms can sometimes preemptively block legitimate campaigns to protect sender reputation.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is good but not elite, reflecting the trade-off between their strict reputation protection &#x28;which causes user friction&#x29; and actual inbox placement rates which have varied over recent years.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Brevo monitors shared IPs and sending quality, which can lead to immediate suspension if negative results are detected. As a trusted email provider, Brevo monitors shared and dedicated IPs... In some cases, this may lead to a suspension.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.brevo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;360017299259-Why-have-my-account-or-email-campaigns-been-suspended" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Deliverability rates have shown fluctuations, dipping in 2023 but recovering to around 88-89&#x25; in recent tests. In the our final test round in January 2024, Brevo managed to hit a solid deliverability rate of 88.3&#x25;.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — emailtooltester.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.emailtooltester.com&#x2f;en&#x2f;blog&#x2f;brevo-deliverability&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Listed in the company&#x27;s integration directory, Brevo supports integrations with popular platforms like Shopify and WordPress.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;integrations&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.1</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 6: Security, Compliance &amp; Data Protection</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the specific security measures, data residency options, and compliance frameworks relevant to SaaS data handling.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Brevo demonstrates a robust security posture with ISO 27001&#x3a;2022 certification, EU-based servers for data residency, and comprehensive GDPR compliance measures, making it a secure choice for European and global businesses.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is anchored by the verification of the ISO 27001&#x3a;2022 standard and the explicit commitment to EU data residency, which are critical trust factors.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Data is stored in secure data centers located in the EU. Our servers are located in the EU, your account data is encrypted before being backed up.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;features&#x2f;data-security&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Brevo is ISO 27001&#x3a;2022 certified for its information security management systems. Brevo is currently ISO 27001&#x3a;2022 certified.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;legal&#x2f;termsofuse&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Outlined in published security documentation, Brevo complies with GDPR and other data protection regulations.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — brevo.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;security&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                </div>

                
                    <div style='margin-top: 32px;'>
                        <div style='padding: 16px 20px; background: linear-gradient(135deg, #991b1b 0%, #7f1d1d 50%, #6b1d1d 100%); border-radius: 12px 12px 0 0; position: relative; overflow: hidden;'>
                            <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                            <h3 style='font-size: 1.125rem; font-weight: 700; color: #ffffff; margin: 0; position: relative; z-index: 1;'>Score Adjustments & Considerations</h3>
                        </div>
                        <div style='padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-top: none; border-radius: 0 0 12px 12px;'>
                            <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0;'>Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.</p>
                            <ul style='list-style: none; padding: 0; margin: 0;'>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Independent tests indicate historical inconsistency in deliverability rates, with significant dips observed in 2023 before recent recoveries.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.emailtooltester.com&#x2f;en&#x2f;blog&#x2f;brevo-deliverability&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        emailtooltester.com
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                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Phone support is restricted to the &#x27;Professional&#x27; plan &#x28;starting at &#x7e;&#x24;449&#x2f;mo&#x29; or Enterprise, leaving the majority of SMB users on Starter&#x2f;Standard plans with only email or chat support.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;pricing&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        brevo.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                            <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                            <polyline points="15 3 21 3 21 9"></polyline>
                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
                                                        </svg>
                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Strict account validation protocols often result in immediate account suspension or blocking without warning for new users, particularly if &#x27;invalid emails&#x27; are detected during list upload.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue resulted in a major score reduction.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.reddit.com&#x2f;r&#x2f;Emailmarketing&#x2f;comments&#x2f;1k37c5f&#x2f;disappointing_and_rigid_experience_with_brevo&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        reddit.com
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                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
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                    <article class="product-card product-card-animate" data-product="5" data-original="5" data-product-id="180139">
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                                <span class="rank-number">5</span>
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                                            <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Expert Score</div>
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                                                <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.4</span>
                                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
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                                        <div class="award-dynamic-badge award-dynamic-teal" 
                                             data-award-type="dynamic"
                                             data-badge-name="Scalable&#x20;Solutions"
                                             data-badge-description="OneSignal&#x20;SMS&#x20;&amp;&#x20;Email&#x20;Software&#x20;stands&#x20;out&#x20;with&#x20;its&#x20;ability&#x20;to&#x20;seamlessly&#x20;scale&#x20;alongside&#x20;small&#x20;businesses,&#x20;making&#x20;it&#x20;a&#x20;prime&#x20;candidate&#x20;for&#x20;the&#x20;&#x27;Scalable&#x20;Solutions&#x27;&#x20;badge.&#x20;Starting&#x20;at&#x20;just&#x20;&#x24;9&#x2f;month,&#x20;it&#x20;offers&#x20;a&#x20;dynamic,&#x20;multi-channel&#x20;messaging&#x20;platform&#x20;that&#x20;increases&#x20;engagement&#x20;and&#x20;customer&#x20;retention.&#x20;Its&#x20;flexible&#x20;pricing&#x20;and&#x20;robust&#x20;features&#x20;ensure&#x20;businesses&#x20;of&#x20;all&#x20;sizes&#x20;can&#x20;maximize&#x20;their&#x20;marketing&#x20;ROI&#x20;while&#x20;growing&#x20;their&#x20;reach&#x20;across&#x20;SMS&#x20;and&#x20;email&#x20;channels."
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                                            <span class="badge-text">SCALABLE SOLUTIONS</span>
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                                             data-award-type="dynamic"
                                             data-badge-name="Small&#x20;Biz&#x20;Specialist"
                                             data-badge-description="OneSignal&#x20;SMS&#x20;&amp;&#x20;Email&#x20;Software&#x20;earns&#x20;the&#x20;&#x27;Small&#x20;Biz&#x20;Specialist&#x27;&#x20;badge&#x20;by&#x20;offering&#x20;an&#x20;affordable,&#x20;scalable&#x20;marketing&#x20;automation&#x20;solution&#x20;tailored&#x20;for&#x20;startups.&#x20;With&#x20;a&#x20;free&#x20;plan&#x20;and&#x20;pricing&#x20;starting&#x20;at&#x20;just&#x20;&#x24;9&#x2f;month,&#x20;it&#x20;empowers&#x20;small&#x20;businesses&#x20;to&#x20;boost&#x20;engagement&#x20;and&#x20;retention&#x20;through&#x20;high&#x20;ROI,&#x20;multi-channel&#x20;messaging.&#x20;Its&#x20;user-friendly&#x20;interface&#x20;and&#x20;robust&#x20;features&#x20;ensure&#x20;that&#x20;as&#x20;your&#x20;business&#x20;expands,&#x20;your&#x20;marketing&#x20;efforts&#x20;can&#x20;seamlessly&#x20;grow&#x20;without&#x20;the&#x20;need&#x20;for&#x20;complex&#x20;systems&#x20;or&#x20;hefty&#x20;investments."
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                                            <span class="badge-text">SMALL BIZ SPECIALIST</span>
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                                    <span class="rank-number">5</span>
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                                    <a href="/CTR.cfm?ProductID=180139" target="_blank" rel="nofollow sponsored" class="product-title-link">
                                        OneSignal SMS & Email Software
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                                        <a href="/CTR.cfm?ProductID=180139" target="_blank" rel="nofollow sponsored" class="product-title-link">
                                            OneSignal SMS & Email Software
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                                                        OneSignal's SMS & Email Software is specifically designed for startups, providing a scalable solution to enhance engagement and customer retention. It's a high ROI, multi-channel messaging tool that grows with your business, fulfilling the unique needs of small business marketing through its diverse automation features.
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                                                        OneSignal's SMS & Email Software is specifically designed for startups, providing a scalable solution to enhance engagement and customer retention. It's a high ROI, multi-channel messaging tool that grows with your business, fulfilling the unique needs of small business marketing through its diverse automation features.
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                                                Best for teams that are
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                                                    <li style="display: flex; align-items: flex-start; gap: 10px; font-size: 0.875rem; color: #374151; line-height: 1.5;">
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Mobile app developers needing unified push notifications, SMS, and email</span>
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                                                        <svg width="16" height="16" viewBox="0 0 24 24" fill="#22c55e" style="flex-shrink: 0; margin-top: 2px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Technical teams prioritizing real-time API triggers and cross-channel messaging</span>
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                                                Skip if
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                                                        <span>Marketers needing a visual, drag-and-drop CRM without developer resources</span>
                                                    </li>
                                                
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                                                        <span>Non-technical users looking for a simple, out-of-the-box newsletter tool</span>
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                                        <h4 class="why-we-love-title">Expert Take</h4>
                                        <p class="why-we-love-text">Our analysis shows OneSignal stands out for its developer-centric approach, offering robust SDKs and API documentation that simplify implementing complex features like iOS Live Activities. Research indicates it is one of the few platforms in its class to offer enterprise-grade security (SOC 2 Type II, HIPAA) while maintaining a generous free tier for mobile push. Based on documented features, the 'Journeys' tool effectively democratizes advanced automation for non-technical marketers.</p>
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                                                Pros
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Unlimited mobile push on free plan</span>
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                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>SOC 2 Type II & HIPAA compliant</span>
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                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
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                                                        <span>Supports Live Activities for iOS</span>
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                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Intuitive no-code 'Journeys' builder</span>
                                                    </li>
                                                
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                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
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                                                        <span>Extensive SDKs for developers</span>
                                                    </li>
                                                
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                                                Cons
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                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>SMS requires separate Twilio account (Free/Growth)</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
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                                                        <span>Web push limited to 10k on free plan</span>
                                                    </li>
                                                
                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
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                                                        <span>Support reported as slow or unresponsive</span>
                                                    </li>
                                                
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                                                        <span>Pricing scales with subscriber count</span>
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                                                        <span>SDK reported as bulky by some developers</span>
                                                    </li>
                                                
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                        </div>
                    </article>
                    
                    
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            <p style="font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0; font-style: italic;">This score is backed by structured Google research and verified sources.</p>

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                <div style="display: flex; align-items: center; justify-content: space-between; gap: 8px; position: relative; z-index: 1;">
                    <div style="flex: 1;">
                        <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Overall Score</div>
                        <div style="display: flex; align-items: baseline; gap: 6px;">
                            <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.4</span>
                            
                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
                            
                        </div>
                    </div>
                </div>
            </div>

            <div style="margin-bottom: 24px; padding: 16px 20px; background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%); border-radius: 12px; border-left: 4px solid #3b82f6;">
                <p style="font-size: 0.9rem; color: #000000 !important; line-height: 1.7; margin: 0;">We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in <strong>SMS and Multichannel Automation for Small Businesses</strong>. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.</p>
            </div>

            
                <div class='custom-scoring-categories'>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.9</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 1: Product Capability &amp; Depth</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the breadth of messaging channels, automation features, and targeting capabilities available to scale customer engagement.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>OneSignal offers a comprehensive multi-channel platform covering Mobile and Web Push, Email, SMS, and In-App Messaging, enhanced by &#x27;Journeys&#x27; for workflow automation and &#x27;Live Activities&#x27; for iOS lock screen updates.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is high due to the inclusion of advanced features like Live Activities and Journeys, though the reliance on third-party providers for SMS on lower tiers prevents a perfect score.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform includes &#x27;Journeys&#x27; for automated multi-channel messaging flows without code. OneSignal Journeys let you build personalized, automated messaging flows across email, push notifications, SMS, in-app messaging, and web push&mdash;all without writing a single line of code.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — documentation.onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;documentation.onesignal.com&#x2f;docs&#x2f;en&#x2f;journeys-overview" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            OneSignal supports email, push notifications, in-app messaging, SMS, Apple&#x27;s Live Activities, and other channels via Webhooks. OneSignal supports email, push notifications, in-app messaging, SMS, Apple&#x27;s Live Activities, and other channels via Webhooks.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;onesignal&#x2f;reviews" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Extensive automation features are outlined in the platform&#x27;s documentation, allowing for personalized marketing experiences.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;startup-sms-email-software-that-scales-in-2025&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Documented in official product documentation, OneSignal offers multi-channel messaging including SMS and email, enhancing customer engagement.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;startup-sms-email-software-that-scales-in-2025&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.3</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 2: Market Credibility &amp; Trust Signals</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess market adoption, user base size, and the reputation of the vendor among major industry players.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>OneSignal is a dominant market leader, reportedly used by over 2 million businesses to send billions of messages daily, with high user ratings across major review platforms.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>With over 1 million businesses and 12 billion daily messages, the product demonstrates exceptional market validation and reliability at scale.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            OneSignal maintains a 4.7 out of 5 star rating based on over 1,000 reviews. OneSignal. 4.7. &#x28;106&#x29;. Maximize Engagement. Minimize churn.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — getapp.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.getapp.com&#x2f;marketing-software&#x2f;a&#x2f;onesignal&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform is trusted by over 2 million businesses and delivers over 12 billion messages daily. Trusted by 2 million&#x2b; businesses to send 12 billion&#x2b; messages per&hellip;
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.8</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 3: Usability &amp; Customer Experience</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We examine the ease of setup, dashboard intuitiveness, and the quality of customer support resources.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Users consistently praise the clean, intuitive dashboard and developer-friendly documentation, though some report significant frustration with customer support responsiveness.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The interface and documentation are top-tier, earning a high score, but documented complaints about support responsiveness prevent it from reaching the 9.0&#x2b; range.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform is designed to be developer-friendly with extensive documentation. Simplistic, intuitive interface, and very easy to integrate with instructions from building apps.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;sellers&#x2f;onesignal" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Reviewers highlight the dashboard&#x27;s cleanliness and lack of unnecessary complexity. It&#x27;s clean, intuitive, and gives you everything you need at a glance... No unnecessary complexity, no confusing menus buried three levels deep.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — g2.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;onesignal&#x2f;reviews&#x3f;qs&#x3d;pros-and-cons" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Platform offers a free plan with limited features, allowing startups to begin without financial commitment.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.6</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 4: Value, Pricing &amp; Transparency</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We analyze the pricing structure, free tier generosity, and transparency regarding hidden costs or scaling fees.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>OneSignal offers a generous free plan for push notifications, but SMS requires a separate Twilio account for non-enterprise users, and pricing scales with subscriber counts.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The free tier is excellent for startups, but the &#x27;Bring Your Own&#x27; requirement for SMS on lower plans and subscriber-based scaling costs introduce friction for growing businesses.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            SMS billing on Free and Growth plans requires connecting a separate Twilio account. We&#x27;re offering an ongoing free trial of our SMS product for Free and Growth users when you connect your own Twilio account to Onesignal.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;understanding-onesignals-pricing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The Free Plan includes unlimited mobile push sends and 10,000 email sends per month. Free access to&#x3a; 10,000&#x2f;mo Free Email Sends&#x3b; Unlimited Mobile Push Sends
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Pricing starts at &#x24;9&#x2f;month, providing an affordable entry point for small businesses.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.0</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 5: Integrations &amp; Developer Ecosystem</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the quality of APIs, SDKs, and pre-built integrations with major CRM and analytics tools.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The platform offers robust SDKs for major mobile frameworks and native integrations with tools like HubSpot, Mixpanel, and Amplitude.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>With support for React Native, Flutter, and Unity alongside turnkey integrations for major analytics and CRM tools, the ecosystem is highly mature.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The platform provides SDKs and APIs compatible with numerous programming languages. With straightforward SDKs and APIs compatible across numerous programming languages and frameworks, OneSignal allows quick and hassle-free incorporation
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — research.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;research.com&#x2f;software&#x2f;reviews&#x2f;onesignal" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            OneSignal integrates with major platforms including HubSpot, Mixpanel, and Amplitude. Connect with CRMs &amp; tools like HubSpot, Mixpanel, Amplitude, Zapier, and more.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — documentation.onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;documentation.onesignal.com&#x2f;docs&#x2f;en&#x2f;sms-messaging" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Listed in the company&#x27;s integration directory, OneSignal supports native integrations with platforms like Shopify and WordPress.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;integrations" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.4</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 6: Security, Compliance &amp; Data Protection</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We verify certifications like SOC 2, HIPAA, and GDPR compliance to ensure enterprise-grade data safety.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>OneSignal demonstrates industry-leading security with SOC 2 Type II certification, HIPAA compliance &#x28;for Enterprise&#x29;, and adherence to GDPR and ISO standards.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>Achieving SOC 2 Type II, ISO 27001, and HIPAA compliance places OneSignal in the top tier of security for marketing technology platforms.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            The company has achieved ISO 27001 and ISO 27701 certifications. OneSignal has successfully obtained both ISO 27001 and ISO 27701 certifications
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;onesignal-achieves-iso-27001-and-iso-27701-certifications&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            OneSignal is SOC 2 Type II certified and offers HIPAA compliance for Enterprise plans. We&#x27;re proud to be SOC 2 Type II certified... OneSignal provides a platform to support HIPAA compliance. A Business Associate Agreement &#x28;BAA&#x29; is available to customers by request on our Enterprise Plan.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — onesignal.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;privacy" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                </div>

                
                    <div style='margin-top: 32px;'>
                        <div style='padding: 16px 20px; background: linear-gradient(135deg, #991b1b 0%, #7f1d1d 50%, #6b1d1d 100%); border-radius: 12px 12px 0 0; position: relative; overflow: hidden;'>
                            <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                            <h3 style='font-size: 1.125rem; font-weight: 700; color: #ffffff; margin: 0; position: relative; z-index: 1;'>Score Adjustments & Considerations</h3>
                        </div>
                        <div style='padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-top: none; border-radius: 0 0 12px 12px;'>
                            <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0;'>Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.</p>
                            <ul style='list-style: none; padding: 0; margin: 0;'>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>The Free Plan strictly limits Web Push notifications to 10,000 recipients per message, even if a user has acquired more subscribers.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue had a noticeable impact on the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;gravitec.net&#x2f;blog&#x2f;the-main-onesignal-alternatives-full-comparison-and-users-feedback&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        gravitec.net
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                            <polyline points="15 3 21 3 21 9"></polyline>
                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
                                                        </svg>
                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>SMS functionality on Free and Growth plans is not native&#x3b; it requires users to set up and pay for a separate Twilio account, adding hidden complexity and cost.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;understanding-onesignals-pricing&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        onesignal.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                            <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                            <polyline points="15 3 21 3 21 9"></polyline>
                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
                                                        </svg>
                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Users have reported unresponsive or inadequate customer support, with some reviews describing it as &#x27;non-existent&#x27; or citing ignored tickets.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;ca.trustpilot.com&#x2f;review&#x2f;onesignal.com&#x3f;page&#x3d;2" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        ca.trustpilot.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                            <polyline points="15 3 21 3 21 9"></polyline>
                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
                                                        </svg>
                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                            </ul>
                        </div>
                    </div>
                
            
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                    <article class="product-card product-card-animate" data-product="6" data-original="6" data-product-id="180149">
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                                <span class="rank-number">6</span>
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                                <div class="expert-score-container" onclick="window.openExpertScoreModal(180149, '9.3', 'Excellent')" style="margin-top: 6px; cursor: pointer; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); transition: all 0.3s ease; position: relative; overflow: hidden;">
                                    <div style="position: absolute; top: 0; right: 0; width: 60px; height: 60px; background: radial-gradient(circle, #10b98120 0%, transparent 70%); border-radius: 50%; transform: translate(20px, -20px);"></div>
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                                                <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.3</span>
                                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
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                                    <span class="vote-count upvote-count" data-product-id="180149" data-fake-votes="0">499</span>
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                                    <span class="vote-count downvote-count" data-product-id="180149" data-fake-votes="0">28</span>
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                                             data-badge-name="Data-Driven&#x20;Insights"
                                             data-badge-description="Salesforce&#x20;Small&#x20;Business&#x20;Marketing&#x20;earns&#x20;the&#x20;&#x27;Data-Driven&#x20;Insights&#x27;&#x20;badge&#x20;by&#x20;empowering&#x20;small&#x20;businesses&#x20;with&#x20;robust&#x20;analytics&#x20;and&#x20;reporting&#x20;tools.&#x20;Its&#x20;real-time&#x20;data&#x20;collection&#x20;and&#x20;analysis&#x20;capabilities&#x20;allow&#x20;you&#x20;to&#x20;tailor&#x20;campaigns&#x20;precisely,&#x20;reaching&#x20;customers&#x20;on&#x20;their&#x20;preferred&#x20;channels&#x20;like&#x20;SMS,&#x20;email,&#x20;and&#x20;WhatsApp.&#x20;This&#x20;ensures&#x20;efficient&#x20;resource&#x20;allocation&#x20;and&#x20;maximizes&#x20;engagement&#x20;and&#x20;conversion&#x20;rates.&#x20;Effortlessly&#x20;monitor&#x20;campaign&#x20;performance&#x20;and&#x20;make&#x20;informed&#x20;decisions&#x20;that&#x20;drive&#x20;growth,&#x20;all&#x20;backed&#x20;by&#x20;Salesforce&#x27;s&#x20;trusted&#x20;expertise&#x20;in&#x20;marketing&#x20;automation."
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                                            <span class="badge-text">DATA-DRIVEN INSIGHTS</span>
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                                            <span class="badge-text">CRM INTEGRATION</span>
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                                    <span class="rank-number">6</span>
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                                                        Salesforce Small Business Marketing is a powerful marketing automation platform specifically designed for small businesses. It offers automated multi-channel messaging to engage customers where they are most active, including email, SMS, and WhatsApp. With built-in data analytics, this solution provides insightful metrics to optimize strategies and drive customer engagement.
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                                                        Salesforce Small Business Marketing is a powerful marketing automation platform specifically designed for small businesses. It offers automated multi-channel messaging to engage customers where they are most active, including email, SMS, and WhatsApp. With built-in data analytics, this solution provides insightful metrics to optimize strategies and drive customer engagement.
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                                                Best for teams that are
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                                                        <span>Growing B2B teams needing a scalable CRM with robust sales pipeline management</span>
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Businesses planning to eventually scale into the complex enterprise Salesforce ecosystem</span>
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                                                Skip if
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                                                        <span>Solopreneurs or very small teams with limited technical resources or budget</span>
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                                                        <span>Users wanting a simple, low-maintenance tool without complex implementation</span>
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                                        <h4 class="why-we-love-title">Expert Take</h4>
                                        <p class="why-we-love-text">Salesforce Small Business Marketing stands out for its comprehensive, yet accessible, marketing automation toolkit. Its multi-channel approach allows businesses to reach customers wherever they are, while data-driven insights help optimize strategies over time. Moreover, as part of the Salesforce ecosystem, it integrates seamlessly with a range of other services, enabling businesses to create a unified and efficient workflow.</p>
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                                                Pros
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                                                        <span>Multi-channel engagement</span>
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                                                        <span>Data-driven insights</span>
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                                                        <span>Robust automation capabilities</span>
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                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#10b981" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Wide integration possibilities</span>
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                                                            <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/>
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                                                        <span>Industry-leading CRM integration</span>
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                                                Cons
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                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
                                                        </svg>
                                                        <span>Can be overwhelming for beginners</span>
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                                                    <li style="display: flex; align-items: flex-start; gap: 6px; font-size: 0.8rem; color: #374151; line-height: 1.4;">
                                                        <svg width="12" height="12" viewBox="0 0 24 24" fill="#ef4444" style="flex-shrink: 0; margin-top: 3px;">
                                                            <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/>
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                                                        <span>May be expensive for very small businesses</span>
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                                                        <span>Additional costs for premium features</span>
                                                    </li>
                                                
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            <p style="font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0; font-style: italic;">This score is backed by structured Google research and verified sources.</p>

            <div style="margin-bottom: 24px; padding: 12px 14px; background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%); border: 2px solid #10b981; border-radius: 12px; box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08); position: relative; overflow: hidden;">
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                        <div style="font-size: 0.65rem; font-weight: 600; text-transform: uppercase; letter-spacing: 0.5px; color: #64748b; margin-bottom: 4px;">Overall Score</div>
                        <div style="display: flex; align-items: baseline; gap: 6px;">
                            <span style="font-size: 1.5rem; font-weight: 700; color: #10b981; line-height: 1;">9.3</span>
                            
                                <span style="font-size: 0.85rem; font-weight: 600; color: #64748b; opacity: 0.7;">/ 10</span>
                            
                        </div>
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            </div>

            <div style="margin-bottom: 24px; padding: 16px 20px; background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%); border-radius: 12px; border-left: 4px solid #3b82f6;">
                <p style="font-size: 0.9rem; color: #000000 !important; line-height: 1.7; margin: 0;">We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in <strong>SMS and Multichannel Automation for Small Businesses</strong>. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.</p>
            </div>

            
                <div class='custom-scoring-categories'>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.6</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 1: Usability &amp; Customer Experience</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We look for ease of setup, intuitive navigation, and the availability of guidance for users without technical CRM expertise.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The platform offers guided onboarding and pre-built dashboards to simplify the complex Salesforce ecosystem, though a learning curve remains.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While significantly easier than Enterprise editions, it still retains some of Salesforce&#x27;s inherent complexity, preventing a higher usability score.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Users report the interface can still be overwhelming due to the sheer number of features packed into the suite. Its interface is packed with features that might overwhelm your team at first.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — croclub.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;croclub.com&#x2f;tools&#x2f;salesforce-marketing-review&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Starter Suite features guided onboarding and simplified navigation to help users get up and running quickly. Despite its potential complexity... Salesforce is not difficult to set up for a small business... It comes with a variety of pre-built reports, dashboards and templates.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — businessnewsdaily.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.businessnewsdaily.com&#x2f;7840-best-crm-software-small-business.html&#x2f;1000" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            While comprehensive, the platform can be overwhelming for beginners, as noted in user experience discussions.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.4</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 2: Value, Pricing &amp; Transparency</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We analyze the entry-level pricing, feature inclusion, and any hidden costs or steep upgrade cliffs.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The &#x24;25&#x2f;user entry point is highly competitive, but the jump to the &#x24;100&#x2f;user Pro Suite and high storage overage fees impact overall value.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The base price is excellent, but the significant price gap for upgrades and potential hidden costs for storage anchor the score below 9.0.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Additional data storage is expensive, costing approximately &#x24;125&#x2f;month for 500MB blocks. Typically, about &#x24;125 USD per month for 500 MB of additional data storage.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — maximizer.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.maximizer.com&#x2f;blog&#x2f;the-hidden-costs-of-salesforce&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Pricing starts at &#x24;25&#x2f;user&#x2f;month for Starter, but the next step up, Pro Suite, jumps to &#x24;100&#x2f;user&#x2f;month. Salesforce pricing for small businesses starts at &#x24;25 per user per month for the Starter Suite... For teams larger than 10 users, the Pro Suite costs &#x24;100 per user per month.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — zeeg.me</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;zeeg.me&#x2f;en&#x2f;blog&#x2f;post&#x2f;salesforce-small-business-pricing" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
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                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Pricing is custom and requires a quote, which may limit upfront cost visibility for small businesses.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>8.3</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 3: Integrations &amp; Ecosystem Strength</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We evaluate the ability to connect with third-party apps and the availability of API access for custom integrations.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>While part of the vast Salesforce ecosystem, the Starter edition has restricted API access and limited AppExchange compatibility compared to Pro&#x2f;Enterprise.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The score is penalized because the entry-level product artificially restricts access to the full power of the Salesforce AppExchange and APIs.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Custom objects and apps from managed packages are supported but subject to strict limits in the Starter edition. Lightning apps, custom apps, and custom tabs that are contained in a managed package... don&#x27;t count against the allocations... At the same time, an org can&#x27;t have more than 3,000 custom objects.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — help.salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;help.salesforce.com&#x2f;s&#x2f;articleView&#x3f;id&#x3d;xcloud.overview_limits_starter.htm&amp;language&#x3d;en_US&amp;type&#x3d;5" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Starter Suite has limited API access and restrictions on installing certain AppExchange packages. Starter Suite includes restricted API access with low monthly call thresholds... Pro Suite allows API usage but with calls capped.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — salesforcemonday.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;salesforcemonday.com&#x2f;2025&#x2f;11&#x2f;18&#x2f;salesforce-2025-free-starter-pro-suites-pricing-limits&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Listed in the company&rsquo;s integration directory, the platform integrates seamlessly with Salesforce CRM and other services.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — appexchange.salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;appexchange.salesforce.com&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.0</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 4: Scalability &amp; Performance</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div>
                                                <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                    <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Looked For</h5>
                                                </div>
                                                <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                    <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>We assess the product&#x27;s ability to grow with the business, including upgrade paths and data portability.</p>
                                                </div>
                                            </div>
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>What We Found</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The product offers a seamless upgrade path to Enterprise editions, ensuring data moves with the business without complex migrations.</p>
                                                    </div>
                                                </div>
                                            
                                            
                                                <div>
                                                    <div style='padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                        <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Score Rationale</h5>
                                                    </div>
                                                    <div style='background: white; padding: 16px 20px; border-radius: 0 0 8px 8px; border: 1px solid #e2e8f0; border-top: none;'>
                                                        <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0;'>The ability to scale from a simple &#x24;25 tool to a complex enterprise system without platform migration is a market-leading capability.</p>
                                                    </div>
                                                </div>
                                            
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Businesses can upgrade from Starter to Pro or Enterprise editions seamlessly, retaining all customer data. If you start with Starter Suite and outgrow it, upgrading to Pro Suite is seamless with no user limitations. Your data moves with you &mdash; no starting over.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;blog&#x2f;salesforce-starter-vs-pro-suite-comparison&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.5</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 5: Product Capability &amp; Depth</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div style="padding: 12px 14px; background: #f8fafc; border: 1px dashed #cbd5e1; border-radius: 8px; color: #64748b; font-size: 0.9rem; font-style: italic; line-height: 1.6;">
                                                Insufficient evidence to formulate a &#x27;What We Looked For&#x27;, &#x27;What We Found&#x27;, and &#x27;Score Rationale&#x27; for this category&#x3b; this category will be weighted less.
                                            </div>
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Built-in data analytics provide insightful metrics to optimize marketing strategies, as outlined in the product features.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Documented in official product documentation, Salesforce Small Business Marketing offers multi-channel messaging including email, SMS, and WhatsApp.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — salesforce.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
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                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
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                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                        
                        <div class='custom-scoring-category-item'>
                            <div class='custom-scoring-category-header' style='display: flex !important; align-items: center !important; gap: 16px !important; margin-bottom: 20px !important; padding: 16px 20px !important; background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%) !important; border-radius: 8px !important; border: none !important; position: relative !important; overflow: hidden !important;'>
                                <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                                <div class='custom-scoring-category-score' style='background-color: rgba(255, 255, 255, 0.2) !important; border: 2px solid rgba(255, 255, 255, 0.5) !important; color: #ffffff !important; min-width: 52px !important; font-size: 1.125rem !important; padding: 6px 10px !important; border-radius: 6px !important; text-shadow: 0 2px 4px rgba(0, 0, 0, 0.3) !important; font-weight: 700 !important; flex-shrink: 0 !important; position: relative !important; z-index: 1 !important;'>9.0</div>
                                <h4 class='custom-scoring-category-name' style='margin: 0 !important; font-size: 1.25rem !important; font-weight: 700 !important; color: #ffffff !important; flex: 1 !important; position: relative !important; z-index: 1 !important;'>Category 6: Market Credibility &amp; Trust Signals</h4>
                            </div>

                            
                                <div class='custom-scoring-category-content' style='display: grid; grid-template-columns: 50% 50%; gap: 24px; margin-top: 20px;'>
                                    <div class='custom-scoring-methodology-column' style='display: flex !important; flex-direction: column !important; gap: 16px !important;'>
                                        
                                            <div style="padding: 12px 14px; background: #f8fafc; border: 1px dashed #cbd5e1; border-radius: 8px; color: #64748b; font-size: 0.9rem; font-style: italic; line-height: 1.6;">
                                                Insufficient evidence to formulate a &#x27;What We Looked For&#x27;, &#x27;What We Found&#x27;, and &#x27;Score Rationale&#x27; for this category&#x3b; this category will be weighted less.
                                            </div>
                                        
                                    </div>

                                    
                                        <div class='custom-scoring-bullets-column' style='display: flex !important; flex-direction: column !important;'>
                                            <div style='margin-bottom: 12px; padding: 16px 20px; background: #d0d5df; border-radius: 8px 8px 0 0; border: 1px solid #e5e7eb; border-bottom: none;'>
                                                <h5 style='font-size: 0.875rem; font-weight: 700; text-transform: uppercase; letter-spacing: 0.5px; color: #000000; margin: 0;'>Supporting Evidence</h5>
                                            </div>
                                            <ul style='background: white !important; padding: 16px !important; border-radius: 0 0 8px 8px !important; margin-top: 0 !important; max-height: 500px !important; overflow-y: auto !important; list-style: none !important; border: 1px solid #e2e8f0 !important; border-top: none !important; border-left: 4px solid #3b82f6 !important;'>
                                                
                                                    
                                                    <li style='display: flex; align-items: flex-start; gap: 12px; padding: 12px 0; border-bottom: 1px solid #e2e8f0;'>
                                                        <span style='flex: 1; font-size: 0.95rem; color: #1e293b; line-height: 1.6;'>
                                                            Salesforce is recognized as a leader in CRM and marketing automation by Gartner, enhancing its credibility.
                                                            
                                                                <span style='color: #64748b; font-size: 0.875rem;'> — gartner.com</span>
                                                            
                                                        </span>
                                                        <a href="https&#x3a;&#x2f;&#x2f;www.gartner.com&#x2f;en&#x2f;research&#x2f;methodologies&#x2f;magic-quadrants-research" target="_blank" rel="nofollow" style='flex-shrink: 0; color: #64748b; text-decoration: none; display: inline-flex; align-items: center;' aria-label="View source">
                                                            <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                                <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                                <polyline points="15 3 21 3 21 9"></polyline>
                                                                <line x1="10" y1="14" x2="21" y2="3"></line>
                                                            </svg>
                                                        </a>
                                                    </li>
                                                
                                            </ul>
                                        </div>
                                    
                                </div>
                            
                        </div>
                    
                </div>

                
                    <div style='margin-top: 32px;'>
                        <div style='padding: 16px 20px; background: linear-gradient(135deg, #991b1b 0%, #7f1d1d 50%, #6b1d1d 100%); border-radius: 12px 12px 0 0; position: relative; overflow: hidden;'>
                            <div style='position: absolute; top: 0; left: 0; right: 0; bottom: 0; background: linear-gradient(45deg, rgba(255, 255, 255, 0.1) 0%, transparent 50%, rgba(255, 255, 255, 0.05) 100%); pointer-events: none;'></div>
                            <h3 style='font-size: 1.125rem; font-weight: 700; color: #ffffff; margin: 0; position: relative; z-index: 1;'>Score Adjustments & Considerations</h3>
                        </div>
                        <div style='padding: 20px; background: #ffffff; border: 1px solid #e2e8f0; border-top: none; border-radius: 0 0 12px 12px;'>
                            <p style='font-size: 0.95rem; color: #000000 !important; line-height: 1.6; margin: 0 0 20px 0;'>Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.</p>
                            <ul style='list-style: none; padding: 0; margin: 0;'>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>The Starter edition lacks full API access and has restrictions on using many AppExchange integrations.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;salesforcemonday.com&#x2f;2025&#x2f;11&#x2f;18&#x2f;salesforce-2025-free-starter-pro-suites-pricing-limits&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        salesforcemonday.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
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                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>Standard support included in the base price has a slow response time target of 2 days, often requiring paid upgrades for faster help.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;www.onepagecrm.com&#x2f;crm-reviews&#x2f;salesforce-starter&#x2f;" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        onepagecrm.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                            <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                            <polyline points="15 3 21 3 21 9"></polyline>
                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
                                                        </svg>
                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                                    
                                    <li style='padding: 16px 0; border-bottom: 1px solid #e2e8f0;'>
                                        <div style='margin-bottom: 8px;'>
                                            <div style='font-size: 1rem; font-weight: 600; color: #1e293b; margin-bottom: 4px;'>The Starter Suite imposes a strict limit of 2,000 marketing email sends per month, which is restrictive for growing businesses.</div>
                                            <div style='font-size: 0.875rem; font-weight: 600; color: #991b1b; margin-bottom: 8px;'>Impact: This issue caused a significant reduction in the score.</div>
                                        </div>
                                        
                                            <div style='display: flex; align-items: center; gap: 8px;'>
                                                <span style='font-size: 0.875rem; color: #64748b;'>Source:</span>
                                                
                                                    <a href="https&#x3a;&#x2f;&#x2f;help.salesforce.com&#x2f;s&#x2f;articleView&#x3f;id&#x3d;xcloud.starter_marketing_considerations.htm&amp;language&#x3d;en_US&amp;type&#x3d;5" target="_blank" rel="nofollow" style='font-size: 0.875rem; color: #3b82f6; text-decoration: none; display: inline-flex; align-items: center; gap: 4px;'>
                                                        help.salesforce.com
                                                        <svg width="14" height="14" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round">
                                                            <path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path>
                                                            <polyline points="15 3 21 3 21 9"></polyline>
                                                            <line x1="10" y1="14" x2="21" y2="3"></line>
                                                        </svg>
                                                    </a>
                                                
                                            </div>
                                        
                                    </li>
                                
                            </ul>
                        </div>
                    </div>
                
            
            <div style='margin-top: 24px; padding-top: 16px; border-top: 1px solid #e2e8f0;'>
                <button type="button" class="deep-research-collapse-btn" data-product-id="180149" onclick="toggleDeepResearch(this, 180149)" style="display: flex; align-items: center; justify-content: center; gap: 8px; width: 100%; padding: 12px; background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 8px; cursor: pointer; transition: all 0.2s ease; font-size: 0.875rem; font-weight: 600; color: #64748b;">
                    <span class="deep-research-collapse-text">Collapse</span>
                    <span class="deep-research-collapse-icon">
                        <svg width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" style="transition: transform 0.2s ease;">
                            <polyline points="18 15 12 9 6 15"></polyline>
                        </svg>
                    </span>
                </button>
            </div>
        </div>
    

                            </div>
                        </div>
                    
                    
                    <div style="height: 5px; width: 100%; clear: both;"></div>
                
            
            </div>
        </div>
    </div>
</div>
        
        
        <div id="comparison-content" class="tab-content" style="width: 100%; max-width: 100%; box-sizing: border-box; overflow-x: hidden;">
            <div class="tab-content-container-desktop" style="width: 100%; max-width: 100%; box-sizing: border-box;">
                
                
<style>
/* Comparison Table Styles */
.comparison-container {
    margin: 2rem 0;
    background: #ffffff;
    border-radius: 12px;
    box-shadow: 0 4px 6px rgba(0, 0, 0, 0.1);
    overflow: hidden;
    width: 100%;
    max-width: 100%;
    box-sizing: border-box;
}

/* Match the width of the product tabs bar above - remove any extra margins/padding */
#comparison-content .comparison-container {
    width: 100%;
    max-width: 100%;
    margin-left: 0;
    margin-right: 0;
    padding-left: 0;
    padding-right: 0;
}

.comparison-header {
    background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 100%);
    color: white;
    padding: 1.5rem;
    text-align: center;
}

.comparison-title {
    font-size: 1.5rem;
    font-weight: 700;
    margin: 0 0 0.5rem 0;
}

.comparison-subtitle {
    font-size: 0.9rem;
    opacity: 0.9;
    margin: 0;
}

.comparison-meta {
    display: flex;
    justify-content: center;
    gap: 2rem;
    margin-top: 1rem;
    font-size: 0.8rem;
    opacity: 0.8;
}

/* Desktop Table View */
.comparison-table-container {
    overflow-x: auto;
    -webkit-overflow-scrolling: touch;
    width: 100%;
    max-width: 100%;
    box-sizing: border-box;
}

.comparison-table {
    width: 100%;
    border-collapse: collapse;
    min-width: 600px;
}

.comparison-table th,
.comparison-table td {
    padding: 1rem;
    text-align: left;
    border-bottom: 1px solid #e5e7eb;
}

.comparison-table th {
    background: #f8f9fa;
    font-weight: 600;
    color: #374151;
    position: sticky;
    top: 0;
    z-index: 10;
}

.comparison-table th:first-child {
    position: sticky;
    left: 0;
    background: #f8f9fa;
    z-index: 11;
    min-width: 200px;
}

.comparison-table td:first-child {
    position: sticky;
    left: 0;
    background: white;
    z-index: 1;
    font-weight: 600;
    min-width: 200px;
    vertical-align: middle;
}

.comparison-table td {
    vertical-align: middle;
}

.product-name {
    font-weight: 600;
    color: #1f2937;
    font-size: 0.9rem;
    display: flex;
    align-items: center;
}

.product-rank {
    display: inline-block;
    background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 100%);
    color: white;
    font-size: 0.7rem;
    padding: 0.2rem 0.5rem;
    border-radius: 50%;
    width: 24px;
    height: 24px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-right: 0.5rem;
    font-weight: 600;
}

/* Dev-only: Deepthought controls next to product name */
.deepthought-controls {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    margin-left: 10px;
}
.deepthought-cell-controls {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    margin-left: 8px;
}
.deepthought-btn.deepthought-cell-claude-btn,
.deepthought-btn.deepthought-cell-google-btn,
.deepthought-btn.deepthought-cell-followup-btn {
    width: 22px;
    height: 22px;
    border-radius: 7px;
}
.deepthought-btn.deepthought-start-claude-btn,
.deepthought-btn.deepthought-start-google-btn {
    height: 22px;
    padding: 0 8px;
    border-radius: 7px;
    font-size: 12px;
    font-weight: 700;
    line-height: 1;
}
.deepthought-cell-spinner {
    width: 14px;
    height: 14px;
    border: 2px solid #e2e8f0;
    border-top-color: #3b82f6;
    border-radius: 999px;
    animation: dtspin 0.8s linear infinite;
}
.deepthought-btn {
    appearance: none;
    border: 1px solid #cbd5e1;
    background: #f8fafc;
    color: #334155;
    width: 28px;
    height: 28px;
    border-radius: 8px;
    cursor: pointer;
    display: inline-flex;
    align-items: center;
    justify-content: center;
}
.deepthought-btn[disabled] { opacity: 0.6; cursor: not-allowed; }
.deepthought-btn.has-record {
    background: #dcfce7;
    border-color: #16a34a;
    color: #166534;
}
.deepthought-btn.has-record:hover {
    background: #bbf7d0;
}
.deepthought-spinner {
    width: 18px;
    height: 18px;
    border: 2px solid #e2e8f0;
    border-top-color: #3b82f6;
    border-radius: 999px;
    animation: dtspin 0.8s linear infinite;
}
@keyframes dtspin { to { transform: rotate(360deg); } }

/* Bulk Update Button */
.bulk-update-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 8px 16px;
    background: linear-gradient(135deg, #10b981 0%, #059669 100%);
    border: none;
    border-radius: 8px;
    color: #ffffff;
    font-size: 0.875rem;
    font-weight: 600;
    cursor: pointer;
    transition: all 0.2s ease;
    box-shadow: 0 2px 4px rgba(16, 185, 129, 0.3);
}
.bulk-update-btn:hover:not(:disabled) {
    background: linear-gradient(135deg, #059669 0%, #047857 100%);
    transform: translateY(-1px);
    box-shadow: 0 4px 8px rgba(16, 185, 129, 0.4);
}
.bulk-update-btn:disabled {
    opacity: 0.7;
    cursor: not-allowed;
}
.bulk-update-btn.updating {
    background: linear-gradient(135deg, #6366f1 0%, #4f46e5 100%);
    box-shadow: 0 2px 4px rgba(99, 102, 241, 0.3);
}
.bulk-update-btn.success {
    background: linear-gradient(135deg, #22c55e 0%, #16a34a 100%);
}
.bulk-update-btn.error {
    background: linear-gradient(135deg, #ef4444 0%, #dc2626 100%);
}

.deepthought-followup {
    border: 1px solid #cbd5e1;
    background: #ffffff;
    color: #334155;
    padding: 6px 10px;
    border-radius: 8px;
    cursor: pointer;
    font-size: 0.8rem;
}

.feature-value {
    font-size: 0.85rem;
    color: #4b5563;
    display: flex;
    align-items: center;
}

.feature-value.true {
    color: #10b981;
    font-weight: 600;
}

.feature-value.false {
    color: #ef4444;
    font-weight: 600;
}

.feature-value.partial {
    color: #f59e0b;
    font-weight: 600;
}

/* Dev-only: highlight "Not specified" values */
.feature-value.dev-not-specified,
.card-feature-value.dev-not-specified {
    background: #fef9c3; /* yellow-100 */
    border: 1px solid #fde047; /* yellow-300 */
    color: #92400e;
    padding: 2px 6px;
    border-radius: 6px;
    display: inline-flex;
}

.feature-value.price,
.card-feature-value.price {
    color: #059669;
    font-weight: 700;
    font-size: 1rem;
}

/* Mobile Card View */
.comparison-cards {
    display: none;
    padding: 0 1rem;
    /* Ensure smooth scrolling on mobile */
    -webkit-overflow-scrolling: touch;
    overscroll-behavior: contain;
}

.comparison-card {
    background: white;
    border-radius: 16px;
    margin-bottom: 1.5rem;
    box-shadow: 0 4px 6px rgba(0, 0, 0, 0.05);
    border: 1px solid #e5e7eb;
    overflow: hidden;
    transition: transform 0.2s ease, box-shadow 0.2s ease;
    /* Ensure touch events pass through to parent for scrolling */
    touch-action: pan-y;
}

.comparison-card:hover {
    transform: translateY(-2px);
    box-shadow: 0 8px 25px rgba(0, 0, 0, 0.1);
}

.card-header {
    background: linear-gradient(135deg, #f8fafc 0%, #e2e8f0 100%);
    padding: 1.25rem;
    display: flex;
    align-items: center;
    border-bottom: 1px solid #e5e7eb;
}

.card-rank {
    background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 100%);
    color: white;
    font-size: 0.9rem;
    font-weight: 700;
    border-radius: 50%;
    width: 36px;
    height: 36px;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-right: 1rem;
    box-shadow: 0 2px 4px rgba(59, 130, 246, 0.3);
}

.card-title {
    font-size: 1.1rem;
    font-weight: 600;
    color: #1f2937;
    margin: 0;
    line-height: 1.3;
    flex: 1;
}

.card-features {
    padding: 1.25rem;
}

.card-feature {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 0.75rem 0;
    border-bottom: 1px solid #f3f4f6;
}

.card-feature:last-child {
    border-bottom: none;
}

.card-feature-label {
    font-size: 0.85rem;
    color: #4b5563;
    font-weight: 500;
    flex: 1;
    margin-right: 1rem;
}

.card-feature-value {
    font-size: 0.9rem;
    font-weight: 600;
    padding: 0.25rem 0.75rem;
    border-radius: 20px;
    text-align: center;
    min-width: 60px;
    display: flex;
    align-items: center;
    justify-content: center;
}

.card-feature-value.true {
    background: #dcfce7;
    color: #166534;
    border: 1px solid #bbf7d0;
}

.card-feature-value.false {
    background: #fef2f2;
    color: #991b1b;
    border: 1px solid #fecaca;
}

.card-feature-value.partial {
    background: #fef3c7;
    color: #92400e;
    border: 1px solid #fed7aa;
}

.card-feature-value:not(.true):not(.false):not(.partial) {
    background: #f3f4f6;
    color: #374151;
    border: 1px solid #d1d5db;
}

/* Mobile-specific improvements */
.comparison-card .card-features {
    /* Removed max-height and overflow to allow natural page scrolling */
}

/* Unavailable State */
.comparison-unavailable {
    text-align: center;
    padding: 3rem 2rem;
    background: #f8f9fa;
    border-radius: 12px;
    margin: 2rem 0;
}

.comparison-unavailable-content {
    max-width: 400px;
    margin: 0 auto;
}


.comparison-unavailable h3 {
    color: #374151;
    margin-bottom: 0.5rem;
}

.comparison-unavailable p {
    color: #6b7280;
    margin: 0;
}

/* Responsive Design */
@media (max-width: 768px) {
    .comparison-table-container {
        display: none;
    }
    
    .comparison-cards {
        display: block;
    }
    
    .comparison-header {
        padding: 1rem;
    }
    
    .comparison-title {
        font-size: 1.25rem;
    }
    
    .comparison-meta {
        flex-direction: column;
        gap: 0.5rem;
        margin-top: 0.75rem;
    }
    
    .comparison-cards {
        padding: 0 0.5rem;
    }
    
    .comparison-card {
        margin-bottom: 1rem;
    }
}

@media (max-width: 480px) {
    .comparison-cards {
        padding: 0;
    }
    
    .comparison-card {
        margin-bottom: 0.75rem;
        border-radius: 12px;
    }
    
    .card-header {
        padding: 1rem;
    }
    
    .card-title {
        font-size: 1rem;
        line-height: 1.2;
    }
    
    .card-rank {
        width: 32px;
        height: 32px;
        font-size: 0.8rem;
    }
    
    .card-features {
        padding: 1rem;
    }
    
    .card-feature {
        padding: 0.5rem 0;
    }
    
    .card-feature-label {
        font-size: 0.8rem;
    }
    
    .card-feature-value {
        font-size: 0.8rem;
        padding: 0.2rem 0.5rem;
        min-width: 50px;
    }
}
</style>


    <div class="comparison-container">
        <div class="comparison-header">
            <h2 class="comparison-title">Product Comparison</h2>
            
        </div>
        
        <!-- Desktop Table View -->
        <div class="comparison-table-container">
            <table class="comparison-table">
                <thead>
                    <tr>
                        <th>Product</th>
                        
                            <th>Has Mobile App</th>
                        
                            <th>Has Free Plan</th>
                        
                            <th>Has Free Trial</th>
                        
                            <th>Integrates With Zapier</th>
                        
                            <th>Has Public API</th>
                        
                            <th>Live Chat Support</th>
                        
                            <th>SOC 2 or ISO Certified</th>
                        
                            <th>Popular Integrations</th>
                        
                            <th>Supports SSO</th>
                        
                            <th>Starting Price</th>
                        
                    </tr>
                </thead>
                <tbody>
                    
                        <tr>
                            <td>
                                
                                
                                <div class="product-name">
                                    <span class="product-rank">1</span>
                                    <span>Klaviyo SMS Marketing</span>
                                    
                                </div>
                            </td>
                            
                                
                                <td data-feature-name="Has&#x20;Mobile&#x20;App">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Plan">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Trial">
                                    
                                        
                                        <span class="feature-value">Yes - 14 days</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Public&#x20;API">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Live&#x20;Chat&#x20;Support">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                    
                                        
                                        <span class="feature-value">SOC 2</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Popular&#x20;Integrations">
                                    
                                        
                                        <span class="feature-value">Shopify, WooCommerce, BigCommerce</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Supports&#x20;SSO">
                                    
                                        
                                        <span class="feature-value">Enterprise plans only</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Starting&#x20;Price">
                                    
                                        
                                        <span class="feature-value">$20/month</span>
                                    
                                    
                                </td>
                            
                        </tr>
                    
                        <tr>
                            <td>
                                
                                
                                <div class="product-name">
                                    <span class="product-rank">2</span>
                                    <span>Omnisend Email Marketing</span>
                                    
                                </div>
                            </td>
                            
                                
                                <td data-feature-name="Has&#x20;Mobile&#x20;App">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Plan">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Trial">
                                    
                                        
                                        <span class="feature-value">Yes - 14 days</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Public&#x20;API">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Live&#x20;Chat&#x20;Support">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                    
                                        
                                        <span class="feature-value">ISO 27001</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Popular&#x20;Integrations">
                                    
                                        
                                        <span class="feature-value">Shopify, WooCommerce, BigCommerce</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Supports&#x20;SSO">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Starting&#x20;Price">
                                    
                                        
                                        <span class="feature-value">$16/month</span>
                                    
                                    
                                </td>
                            
                        </tr>
                    
                        <tr>
                            <td>
                                
                                
                                <div class="product-name">
                                    <span class="product-rank">3</span>
                                    <span>Agile CRM Multichannel Campaigns</span>
                                    
                                </div>
                            </td>
                            
                                
                                <td data-feature-name="Has&#x20;Mobile&#x20;App">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Plan">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Trial">
                                    
                                        
                                        <span class="feature-value">Yes - 14 days</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Public&#x20;API">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Live&#x20;Chat&#x20;Support">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                    
                                        
                                        <span class="feature-value">Not specified</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Popular&#x20;Integrations">
                                    
                                        
                                        <span class="feature-value">Google Workspace, Shopify, Facebook</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Supports&#x20;SSO">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Starting&#x20;Price">
                                    
                                        
                                        <span class="feature-value">$9.99/month</span>
                                    
                                    
                                </td>
                            
                        </tr>
                    
                        <tr>
                            <td>
                                
                                
                                <div class="product-name">
                                    <span class="product-rank">4</span>
                                    <span>Brevo Small Business Solutions</span>
                                    
                                </div>
                            </td>
                            
                                
                                <td data-feature-name="Has&#x20;Mobile&#x20;App">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Plan">
                                    
                                        
                                        <span class="feature-value">Not specified</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Trial">
                                    
                                        
                                        <span class="feature-value">Contact for trial</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Public&#x20;API">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Live&#x20;Chat&#x20;Support">
                                    
                                        
                                        <span class="feature-value">Email/Ticket only</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                    
                                        
                                        <span class="feature-value">Not specified</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Popular&#x20;Integrations">
                                    
                                        
                                        <span class="feature-value">Salesforce, HubSpot, WordPress</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Supports&#x20;SSO">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Starting&#x20;Price">
                                    
                                        
                                        <span class="feature-value">Contact for pricing</span>
                                    
                                    
                                </td>
                            
                        </tr>
                    
                        <tr>
                            <td>
                                
                                
                                <div class="product-name">
                                    <span class="product-rank">5</span>
                                    <span>OneSignal SMS & Email Software</span>
                                    
                                </div>
                            </td>
                            
                                
                                <td data-feature-name="Has&#x20;Mobile&#x20;App">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Plan">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Trial">
                                    
                                        
                                        <span class="feature-value">Yes - 30 days</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Public&#x20;API">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Live&#x20;Chat&#x20;Support">
                                    
                                        
                                        <span class="feature-value">Email/Ticket only</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                    
                                        
                                        <span class="feature-value">Not specified</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Popular&#x20;Integrations">
                                    
                                        
                                        <span class="feature-value">WordPress, Shopify, Magento</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Supports&#x20;SSO">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Starting&#x20;Price">
                                    
                                        
                                        <span class="feature-value">$9/month</span>
                                    
                                    
                                </td>
                            
                        </tr>
                    
                        <tr>
                            <td>
                                
                                
                                <div class="product-name">
                                    <span class="product-rank">6</span>
                                    <span>Salesforce Small Business Marketing</span>
                                    
                                </div>
                            </td>
                            
                                
                                <td data-feature-name="Has&#x20;Mobile&#x20;App">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Plan">
                                    
                                        
                                            <span class="feature-value false">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg> No
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Free&#x20;Trial">
                                    
                                        
                                        <span class="feature-value">Contact for trial</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Has&#x20;Public&#x20;API">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Live&#x20;Chat&#x20;Support">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                    
                                        
                                        <span class="feature-value">Both</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Popular&#x20;Integrations">
                                    
                                        
                                        <span class="feature-value">Slack, Google Workspace, Microsoft 365</span>
                                    
                                    
                                </td>
                            
                                
                                <td data-feature-name="Supports&#x20;SSO">
                                    
                                        
                                            <span class="feature-value true">
                                                <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg> Yes
                                            </span>
                                        
                                    
                                </td>
                            
                                
                                <td data-feature-name="Starting&#x20;Price">
                                    
                                        
                                        <span class="feature-value">Custom pricing</span>
                                    
                                    
                                </td>
                            
                        </tr>
                    
                </tbody>
            </table>
        </div>
        
        <!-- Mobile Card View -->
        <div class="comparison-cards">
            
                <div class="comparison-card">
                    <div class="card-header">
                        <span class="card-rank">1</span>
                        
                        
                        <h3 class="card-title">
                            Klaviyo SMS Marketing
                            
                        </h3>
                    </div>
                    <div class="card-features">
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Mobile&#x20;App">
                                <div class="card-feature-label">Has Mobile App
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Plan">
                                <div class="card-feature-label">Has Free Plan
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Trial">
                                <div class="card-feature-label">Has Free Trial
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Yes - 14 days</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                <div class="card-feature-label">Integrates With Zapier
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Public&#x20;API">
                                <div class="card-feature-label">Has Public API
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Live&#x20;Chat&#x20;Support">
                                <div class="card-feature-label">Live Chat Support
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                <div class="card-feature-label">SOC 2 or ISO Certified
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">SOC 2</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Popular&#x20;Integrations">
                                <div class="card-feature-label">Popular Integrations
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Shopify, WooCommerce, BigCommerce</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Supports&#x20;SSO">
                                <div class="card-feature-label">Supports SSO
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Enterprise plans only</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Starting&#x20;Price">
                                <div class="card-feature-label">Starting Price
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">$20/month</div>
                                
                                
                            </div>
                        
                    </div>
                </div>
            
                <div class="comparison-card">
                    <div class="card-header">
                        <span class="card-rank">2</span>
                        
                        
                        <h3 class="card-title">
                            Omnisend Email Marketing
                            
                        </h3>
                    </div>
                    <div class="card-features">
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Mobile&#x20;App">
                                <div class="card-feature-label">Has Mobile App
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Plan">
                                <div class="card-feature-label">Has Free Plan
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Trial">
                                <div class="card-feature-label">Has Free Trial
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Yes - 14 days</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                <div class="card-feature-label">Integrates With Zapier
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Public&#x20;API">
                                <div class="card-feature-label">Has Public API
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Live&#x20;Chat&#x20;Support">
                                <div class="card-feature-label">Live Chat Support
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                <div class="card-feature-label">SOC 2 or ISO Certified
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">ISO 27001</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Popular&#x20;Integrations">
                                <div class="card-feature-label">Popular Integrations
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Shopify, WooCommerce, BigCommerce</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Supports&#x20;SSO">
                                <div class="card-feature-label">Supports SSO
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Starting&#x20;Price">
                                <div class="card-feature-label">Starting Price
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">$16/month</div>
                                
                                
                            </div>
                        
                    </div>
                </div>
            
                <div class="comparison-card">
                    <div class="card-header">
                        <span class="card-rank">3</span>
                        
                        
                        <h3 class="card-title">
                            Agile CRM Multichannel Campaigns
                            
                        </h3>
                    </div>
                    <div class="card-features">
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Mobile&#x20;App">
                                <div class="card-feature-label">Has Mobile App
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Plan">
                                <div class="card-feature-label">Has Free Plan
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Trial">
                                <div class="card-feature-label">Has Free Trial
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Yes - 14 days</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                <div class="card-feature-label">Integrates With Zapier
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Public&#x20;API">
                                <div class="card-feature-label">Has Public API
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Live&#x20;Chat&#x20;Support">
                                <div class="card-feature-label">Live Chat Support
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                <div class="card-feature-label">SOC 2 or ISO Certified
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Not specified</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Popular&#x20;Integrations">
                                <div class="card-feature-label">Popular Integrations
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Google Workspace, Shopify, Facebook</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Supports&#x20;SSO">
                                <div class="card-feature-label">Supports SSO
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Starting&#x20;Price">
                                <div class="card-feature-label">Starting Price
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">$9.99/month</div>
                                
                                
                            </div>
                        
                    </div>
                </div>
            
                <div class="comparison-card">
                    <div class="card-header">
                        <span class="card-rank">4</span>
                        
                        
                        <h3 class="card-title">
                            Brevo Small Business Solutions
                            
                        </h3>
                    </div>
                    <div class="card-features">
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Mobile&#x20;App">
                                <div class="card-feature-label">Has Mobile App
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Plan">
                                <div class="card-feature-label">Has Free Plan
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Not specified</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Trial">
                                <div class="card-feature-label">Has Free Trial
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Contact for trial</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                <div class="card-feature-label">Integrates With Zapier
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Public&#x20;API">
                                <div class="card-feature-label">Has Public API
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Live&#x20;Chat&#x20;Support">
                                <div class="card-feature-label">Live Chat Support
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Email/Ticket only</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                <div class="card-feature-label">SOC 2 or ISO Certified
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Not specified</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Popular&#x20;Integrations">
                                <div class="card-feature-label">Popular Integrations
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Salesforce, HubSpot, WordPress</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Supports&#x20;SSO">
                                <div class="card-feature-label">Supports SSO
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Starting&#x20;Price">
                                <div class="card-feature-label">Starting Price
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Contact for pricing</div>
                                
                                
                            </div>
                        
                    </div>
                </div>
            
                <div class="comparison-card">
                    <div class="card-header">
                        <span class="card-rank">5</span>
                        
                        
                        <h3 class="card-title">
                            OneSignal SMS & Email Software
                            
                        </h3>
                    </div>
                    <div class="card-features">
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Mobile&#x20;App">
                                <div class="card-feature-label">Has Mobile App
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Plan">
                                <div class="card-feature-label">Has Free Plan
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Trial">
                                <div class="card-feature-label">Has Free Trial
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Yes - 30 days</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                <div class="card-feature-label">Integrates With Zapier
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Public&#x20;API">
                                <div class="card-feature-label">Has Public API
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Live&#x20;Chat&#x20;Support">
                                <div class="card-feature-label">Live Chat Support
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Email/Ticket only</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                <div class="card-feature-label">SOC 2 or ISO Certified
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Not specified</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Popular&#x20;Integrations">
                                <div class="card-feature-label">Popular Integrations
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">WordPress, Shopify, Magento</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Supports&#x20;SSO">
                                <div class="card-feature-label">Supports SSO
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Starting&#x20;Price">
                                <div class="card-feature-label">Starting Price
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">$9/month</div>
                                
                                
                            </div>
                        
                    </div>
                </div>
            
                <div class="comparison-card">
                    <div class="card-header">
                        <span class="card-rank">6</span>
                        
                        
                        <h3 class="card-title">
                            Salesforce Small Business Marketing
                            
                        </h3>
                    </div>
                    <div class="card-features">
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Mobile&#x20;App">
                                <div class="card-feature-label">Has Mobile App
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Plan">
                                <div class="card-feature-label">Has Free Plan
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value false">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"><path d="M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12z"/></svg>No
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Free&#x20;Trial">
                                <div class="card-feature-label">Has Free Trial
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Contact for trial</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Integrates&#x20;With&#x20;Zapier">
                                <div class="card-feature-label">Integrates With Zapier
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Has&#x20;Public&#x20;API">
                                <div class="card-feature-label">Has Public API
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Live&#x20;Chat&#x20;Support">
                                <div class="card-feature-label">Live Chat Support
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="SOC&#x20;2&#x20;or&#x20;ISO&#x20;Certified">
                                <div class="card-feature-label">SOC 2 or ISO Certified
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Both</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Popular&#x20;Integrations">
                                <div class="card-feature-label">Popular Integrations
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Slack, Google Workspace, Microsoft 365</div>
                                
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Supports&#x20;SSO">
                                <div class="card-feature-label">Supports SSO
                                    
                                </div>
                                
                                    
                                        <div class="card-feature-value true">
                                            <svg width="12" height="12" viewBox="0 0 24 24" fill="currentColor" style="margin-right: 4px;"> <path d="M9 16.17L4.83 12l-1.42 1.41L9 19 21 7l-1.41-1.41z"/></svg>Yes
                                        </div>
                                    
                                
                            </div>
                        
                            
                            <div class="card-feature" data-feature-name="Starting&#x20;Price">
                                <div class="card-feature-label">Starting Price
                                    
                                </div>
                                
                                    
                                    <div class="card-feature-value">Custom pricing</div>
                                
                                
                            </div>
                        
                    </div>
                </div>
            
        </div>
    </div>
    
    
            </div>
        </div>
        
        
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    .expert-score-methodology-note {
        padding: 16px !important;
        box-sizing: border-box !important;
        margin-bottom: 16px !important;
    }
    
    .expert-score-methodology-note h4 {
        font-size: 1rem !important;
    }
    
    .expert-score-methodology-note p {
        font-size: 0.85rem !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
    }
    
    .expert-score-categories-grid {
        grid-template-columns: repeat(2, 1fr) !important;
        gap: 12px !important;
        margin-bottom: 16px !important;
        width: 100% !important;
        box-sizing: border-box !important;
    }
    
    .expert-score-category-box {
        padding: 10px !important;
        box-sizing: border-box !important;
        width: 100% !important;
        max-width: 100% !important;
    }
    
    .expert-score-category-circle {
        width: 50px !important;
        height: 50px !important;
    }
    
    .expert-score-category-value {
        font-size: 1.1rem !important;
    }
    
    .expert-score-category-name {
        font-size: 0.75rem !important;
        text-align: center !important;
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
    }
    
    .expert-score-badge {
        box-sizing: border-box !important;
        width: 100% !important;
        max-width: 100% !important;
        padding: 12px !important;
        margin-bottom: 12px !important;
    }
    
    .expert-score-badge-content {
        box-sizing: border-box !important;
        width: 100% !important;
        max-width: 100% !important;
    }
    
    .expert-score-badge-description {
        word-wrap: break-word !important;
        overflow-wrap: break-word !important;
        font-size: 0.85rem !important;
    }
    
    .expert-score-modal-close {
        background: transparent !important;
        border: none !important;
        color: #ffffff !important;
    }
    
    .expert-score-modal-close:hover {
        background: transparent !important;
        color: #ffffff !important;
    }
    
    .expert-score-modal-close svg {
        stroke: #ffffff !important;
    }
}

.expert-score-modal-header {
    padding: 20px 24px 20px;
    text-align: center;
    background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 50%, #1e40af 100%);
    border-radius: 24px 24px 0 0;
    position: sticky;
    width: 100% !important;
    top: 0;
    z-index: 100;
    overflow: hidden;
    min-height: 120px;
    display: flex;
    flex-direction: column;
    justify-content: center;
    align-items: center;
    flex-shrink: 0;
}

/* Hide curator section for custom scoring to ensure proper centering */
.expert-score-breakdown:has(.custom-scoring-categories) ~ * .expert-score-modal-curator,
.expert-score-breakdown:has(.custom-scoring-categories) .expert-score-modal-curator {
    display: none !important;
}

/* Expert/Influencer Curator Section (Upper Left) - Hidden for custom scoring */
.expert-score-modal-curator {
    position: absolute;
    top: 50%;
    transform: translateY(-50%);
    left: 16px;
    display: none;
    align-items: center;
    gap: 12px;
    z-index: 5;
}

.expert-score-modal-curator-image {
    width: 48px;
    height: 48px;
    border-radius: 50%;
    object-fit: cover;
    border: 2px solid rgba(255, 255, 255, 0.3);
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.2);
}

.expert-score-modal-curator-placeholder {
    width: 48px;
    height: 48px;
    border-radius: 50%;
    background: rgba(255, 255, 255, 0.2);
    border: 2px solid rgba(255, 255, 255, 0.3);
    display: flex;
    align-items: center;
    justify-content: center;
    color: #ffffff;
}

.expert-score-modal-curator-info {
    display: flex;
    flex-direction: column;
    gap: 2px;
}

.expert-score-modal-curator-label {
    font-size: 0.7rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: rgba(255, 255, 255, 0.8);
    line-height: 1;
}

.expert-score-modal-curator-name {
    font-size: 0.9rem;
    font-weight: 700;
    color: #ffffff;
    line-height: 1.2;
}

.expert-score-modal-header::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    right: 0;
    bottom: 0;
    background: radial-gradient(circle at 50% 0%, rgba(255, 255, 255, 0.1) 0%, transparent 70%);
    pointer-events: none;
}

.expert-score-modal-header h3 {
    margin: 0 0 10px;
    font-size: 1.2rem;
    font-weight: 700;
    color: #ffffff;
    text-shadow: 0 2px 4px rgba(0, 0, 0, 0.2);
    position: relative;
    z-index: 1;
    padding-left: 0;
    padding-right: 0;
}

.expert-score-modal-main-score {
    display: flex;
    align-items: baseline;
    justify-content: center;
    gap: 6px;
    margin-bottom: 8px;
    padding-left: 0;
    padding-right: 0;
    position: relative;
    z-index: 1;
}

.expert-score-value {
    font-size: 2rem;
    font-weight: 700;
    line-height: 1;
    color: #ffffff;
    position: relative;
    z-index: 1;
}

.expert-score-max {
    font-size: 1.2rem;
    font-weight: 600;
    color: #ffffff;
    opacity: 0.9;
    position: relative;
    z-index: 1;
}

.expert-score-label {
    font-size: 0.875rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.5px;
    color: #ffffff;
    padding: 8px 20px;
    background: rgba(255, 255, 255, 0.2);
    border-radius: 25px;
    display: inline-block;
    position: relative;
    z-index: 1;
    margin-left: 140px;
    margin-right: 50px;
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.15);
}

.expert-score-breakdown {
    padding: 24px;
    flex: 1;
    overflow-y: auto;
    overflow-x: hidden;
}

/* Methodology Note */
.expert-score-methodology-note {
    margin-bottom: 24px;
    padding: 20px;
    background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%);
    border-radius: 12px;
    border-left: 4px solid #3b82f6;
}

.expert-score-methodology-note h4 {
    font-size: 1.1rem;
    font-weight: 700;
    color: #1e293b;
    margin: 0 0 12px;
}

.expert-score-methodology-note p {
    font-size: 0.9rem;
    color: #475569;
    line-height: 1.7;
    margin: 0;
}

/* Score Categories Grid */
.expert-score-categories-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
    margin-bottom: 24px;
}

.expert-score-category-box {
    display: flex;
    flex-direction: column;
    align-items: center;
    padding: 12px;
    background: #ffffff;
    border-radius: 12px;
    transition: all 0.3s ease;
}

.expert-score-category-box:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
}

.expert-score-category-circle {
    width: 60px;
    height: 60px;
    border-radius: 50%;
    border: 3px solid;
    display: flex;
    align-items: center;
    justify-content: center;
    margin-bottom: 8px;
    transition: all 0.3s ease;
}

.expert-score-category-box:hover .expert-score-category-circle {
    transform: scale(1.1);
}

.expert-score-category-value {
    font-size: 1.25rem;
    font-weight: 700;
}

.expert-score-category-name {
    font-size: 0.8rem;
    font-weight: 600;
    color: #1e293b;
    text-align: center;
    margin-bottom: 8px;
    line-height: 1.3;
}

.expert-score-category-bar {
    display: none;
}

.expert-score-category-bar-fill {
    display: none;
}

/* Mobile grid adjustments are now handled in the main mobile media query above */

/* Expert Score Badges */
.expert-score-key-highlights {
    margin-top: 24px;
    padding-top: 24px;
    border-top: 2px solid #e2e8f0;
}

.expert-score-badges-header {
    margin-bottom: 24px;
    padding: 16px 20px;
    background: linear-gradient(135deg, #f8fafc 0%, #f1f5f9 100%);
    border-radius: 12px;
    border-left: 4px solid #3b82f6;
}

.expert-score-key-highlights h4 {
    font-size: 1.2rem;
    font-weight: 700;
    color: #1e293b;
    margin: 0 0 12px;
    display: flex;
    align-items: center;
    gap: 10px;
    padding-bottom: 0;
    border-bottom: none;
}

.expert-score-key-highlights h4::before {
    content: '';
    width: 4px;
    height: 24px;
    background: linear-gradient(135deg, #3b82f6 0%, #1d4ed8 100%);
    border-radius: 2px;
    flex-shrink: 0;
}

.expert-score-badges-intro {
    font-size: 0.9rem;
    color: #475569;
    margin: 0;
    font-style: normal;
    line-height: 1.6;
    font-weight: 500;
}

.expert-score-badges-grid {
    display: flex;
    flex-direction: column;
    gap: 10px;
}

/* Badge styling matching Level 4 page - ensure these styles apply in modal */
.expert-score-badges-grid .award-dynamic-badge {
    display: flex !important;
    flex-direction: row !important;
    align-items: center !important;
    justify-content: flex-start !important;
    gap: 12px !important;
    padding: 12px 16px !important;
    border-radius: 8px !important;
    font-size: 0.95rem !important;
    font-weight: 700 !important;
    cursor: pointer !important;
    transition: all 0.2s ease !important;
    border: none !important;
    border-left: 4px solid !important;
    text-align: left !important;
    min-height: 48px !important;
    color: #1e293b !important;
    background: #f5f5f5 !important;
}

.expert-score-badges-grid .award-dynamic-badge:hover {
    transform: translateY(-2px) !important;
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15) !important;
    background: #f0f0f0 !important;
}

.expert-score-badges-grid .award-dynamic-badge svg {
    width: 24px !important;
    height: 24px !important;
    flex-shrink: 0 !important;
    fill: currentColor !important;
}

.expert-score-badges-grid .badge-text {
    text-transform: uppercase !important;
    font-weight: 700 !important;
    font-size: 0.95rem !important;
    line-height: 1.2 !important;
    word-break: break-word !important;
    flex: 1 !important;
    color: #1e293b !important;
}

/* Ensure award-dynamic-badge color classes work in modal - color only on left border */
.expert-score-badges-grid .award-dynamic-purple {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #8b5cf6 !important;
}

.expert-score-badges-grid .award-dynamic-red {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #ef4444 !important;
}

.expert-score-badges-grid .award-dynamic-blue {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #3b82f6 !important;
}

.expert-score-badges-grid .award-dynamic-teal {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #14b8a6 !important;
}

.expert-score-badges-grid .award-dynamic-yellow {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #eab308 !important;
}

.expert-score-badges-grid .award-dynamic-green {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #10b981 !important;
}

.expert-score-badges-grid .award-dynamic-orange {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #f59e0b !important;
}

.expert-score-badges-grid .award-dynamic-pink {
    background: #f5f5f5 !important;
    color: #1e293b !important;
    border-left-color: #ec4899 !important;
}

/* Badge item wrapper for badge + description */
.expert-score-badge-item {
    display: flex;
    flex-direction: column;
    gap: 8px;
    padding: 12px;
    background: #ffffff;
    border-radius: 10px;
    border: 1px solid #e2e8f0;
    transition: all 0.3s ease;
}

.expert-score-badge-item:hover {
    border-color: #cbd5e1;
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.08);
    transform: translateY(-1px);
}

.expert-score-badge-description {
    font-size: 0.875rem;
    color: #475569;
    line-height: 1.6;
    margin: 0;
    padding-top: 4px;
    font-weight: 400;
    word-wrap: break-word;
    overflow-wrap: break-word;
}

/* Custom Scoring Styles */
.custom-scoring-formula-banner {
    background: #f8fafc;
    border-radius: 12px;
    padding: 16px 20px;
    margin-bottom: 24px;
    border: 1px solid #e2e8f0;
    text-align: center;
}

.scoring-formula-simple {
    display: flex;
    align-items: center;
    justify-content: center;
}

.formula-text {
    color: #1e293b;
    font-size: 1.1rem;
    font-weight: 600;
    font-family: 'Georgia', 'Times New Roman', serif;
    letter-spacing: 0.5px;
}

.custom-scoring-categories-grid {
    display: grid;
    grid-template-columns: repeat(6, 1fr);
    gap: 16px;
    margin-bottom: 32px;
}

.custom-scoring-category-card {
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 12px;
    padding: 16px 8px;
    background: #ffffff;
    border-radius: 12px;
    border: 1px solid #e2e8f0;
    transition: all 0.3s ease;
}

.custom-scoring-category-card:hover {
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
    transform: translateY(-2px);
}

.custom-scoring-category-score-box {
    width: 80px;
    height: 80px;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 1.75rem;
    font-weight: 700;
    box-shadow: 0 4px 8px rgba(0, 0, 0, 0.1);
}

.category-score-value {
    font-size: 1.75rem;
    font-weight: 700;
}

.custom-scoring-category-label {
    text-align: center;
    width: 100%;
}

.category-label-full {
    display: block;
    font-size: 0.85rem;
    font-weight: 600;
    color: #1e293b;
    line-height: 1.4;
    word-wrap: break-word;
}

.category-label-short {
    display: none;
    font-size: 0.8rem;
    font-weight: 600;
    color: #1e293b;
    line-height: 1.4;
}

.custom-scoring-bullets-section {
    margin-top: 32px;
    padding-top: 32px;
    border-top: 2px solid #e2e8f0;
}

.custom-scoring-category-bullets {
    margin-bottom: 24px;
}

.category-bullets-title {
    font-size: 1.1rem;
    font-weight: 700;
    color: #1e293b;
    margin: 0 0 16px;
    padding-bottom: 8px;
    border-bottom: 2px solid #e2e8f0;
}

.custom-scoring-categories {
    display: flex;
    flex-direction: column;
    gap: 20px;
    padding: 0;
}

.custom-scoring-category-item {
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    border-radius: 12px;
    padding: 20px;
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.06);
    border: 1px solid #e2e8f0;
    transition: all 0.3s ease;
}

.custom-scoring-category-item:hover {
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.1);
    transform: translateY(-2px);
}

.custom-scoring-category-header {
    display: flex;
    justify-content: space-between;
    align-items: center;
    margin-bottom: 16px;
    padding-bottom: 12px;
    border-bottom: 2px solid #e2e8f0;
}

.custom-scoring-category-name {
    font-size: 1.1rem;
    font-weight: 700;
    color: #1e293b;
    margin: 0;
    flex: 1;
}

.custom-scoring-category-score {
    font-size: 1.125rem;
    font-weight: 700;
    min-width: 52px;
    text-align: center;
    padding: 6px 10px;
    border-radius: 8px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 2px 4px rgba(0, 0, 0, 0.1);
}

.custom-scoring-bullets {
    list-style: none;
    padding: 0;
    margin: 0;
    display: flex;
    flex-direction: column;
    gap: 12px;
}

.custom-scoring-bullet {
    display: flex;
    align-items: flex-start;
    gap: 12px;
    padding: 12px;
    background: #ffffff;
    border-radius: 8px;
    border-left: 3px solid #3b82f6;
    transition: all 0.2s ease;
}

.custom-scoring-bullet:hover {
    background: #f8fafc;
    border-left-color: #1d4ed8;
}

.custom-scoring-bullet-text {
    flex: 1;
    font-size: 0.95rem;
    line-height: 1.6;
    color: #334155;
}

.custom-scoring-bullet-source {
    font-size: 0.75rem;
    color: #64748b;
    font-style: italic;
    margin-left: 4px;
}

.custom-scoring-bullet-link {
    flex-shrink: 0;
    display: flex;
    align-items: center;
    justify-content: center;
    width: 24px;
    height: 24px;
    color: #3b82f6;
    text-decoration: none;
    border-radius: 4px;
    transition: all 0.2s ease;
    padding: 4px;
}

.custom-scoring-bullet-link:hover {
    background: #dbeafe;
    color: #1d4ed8;
    transform: scale(1.1);
}

.custom-scoring-methodology-note {
    margin-top: 24px;
    padding: 16px;
    background: #f8fafc;
    border-radius: 8px;
    border-top: 2px solid #e5e7eb;
}

.custom-scoring-methodology-note p {
    font-size: 0.875rem;
    line-height: 1.6;
    color: #64748b;
    margin: 0;
}

.custom-scoring-bullet-link svg {
    width: 16px;
    height: 16px;
}

/* Mobile styles for custom scoring */
@media (max-width: 768px) {
    .custom-scoring-categories {
        gap: 16px;
    }
    
    .custom-scoring-category-item {
        padding: 16px;
    }
    
    .custom-scoring-category-header {
        flex-direction: row;
        align-items: center;
        gap: 12px;
    }
    
    .custom-scoring-category-name {
        font-size: 1rem;
        order: 2;
        flex: 1;
    }
    
    .custom-scoring-category-score {
        font-size: 0.79rem;
        min-width: 36px;
        padding: 4px 8px;
        order: 1;
        flex-shrink: 0;
    }
    
    .custom-scoring-bullet {
        padding: 10px;
    }
    
    .custom-scoring-bullet-text {
        font-size: 0.9rem;
    }
    
    .custom-scoring-bullet-source {
        font-size: 0.7rem;
    }
    
    .custom-scoring-methodology-note {
        margin-top: 16px;
        padding: 12px;
    }
    
    .custom-scoring-methodology-note p {
        font-size: 0.8rem;
    }
}

.expert-score-badge {
    padding: 14px 16px;
    background: linear-gradient(135deg, #ffffff 0%, #f8fafc 100%);
    border-radius: 12px;
    border-left: 3px solid;
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.06);
    transition: all 0.3s cubic-bezier(0.4, 0, 0.2, 1);
    position: relative;
    overflow: hidden;
    display: flex;
    align-items: flex-start;
    gap: 12px;
}

.expert-score-badge::before {
    content: '';
    position: absolute;
    top: 0;
    left: 0;
    width: 3px;
    height: 100%;
    background: inherit;
    opacity: 0;
    transition: opacity 0.3s ease;
}

.expert-score-badge:hover {
    transform: translateX(4px) translateY(-2px);
    box-shadow: 0 4px 16px rgba(0, 0, 0, 0.12);
    background: linear-gradient(135deg, #ffffff 0%, #f1f5f9 100%);
}

.expert-score-badge-icon {
    width: 32px;
    height: 32px;
    border-radius: 8px;
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
    transition: all 0.3s ease;
}

.expert-score-badge:hover .expert-score-badge-icon {
    transform: scale(1.1);
}

.expert-score-badge-content {
    flex: 1;
    min-width: 0;
}

.expert-score-badge-name {
    font-size: 0.9rem;
    font-weight: 700;
    color: #1e293b;
    margin-bottom: 4px;
    line-height: 1.4;
}

.expert-score-badge-description {
    font-size: 0.85rem;
    color: #64748b;
    line-height: 1.5;
}

/* Expert Score Container Hover Effects */
.expert-score-container {
    transition: all 0.3s ease;
}

.expert-score-container:hover {
    transform: translateY(-2px);
    box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15) !important;
}

.expert-score-desktop {
    margin-bottom: 20px !important;
}

.expert-score-desktop:hover {
    border-color: currentColor;
}

.expert-score-mobile:hover {
    transform: scale(1.05);
}
</style>

<script>
// Open image modal
function openImageModal(imgElement) {
    const modal = document.getElementById('imageModal');
    const modalImg = document.getElementById('modalImage');
    const caption = document.getElementById('imageCaption');
    
    modal.style.display = 'block';
    modalImg.src = imgElement.src;
    caption.textContent = imgElement.alt;
    
    // Prevent body scroll when modal is open
    document.body.style.overflow = 'hidden';
}

// Close image modal
function closeImageModal(event) {
    const modal = document.getElementById('imageModal');
    
    // Close if clicking on the modal background or close button
    if (event.target === modal || event.target.classList.contains('image-modal-close')) {
        modal.style.display = 'none';
        document.body.style.overflow = '';
    }
}

// Close modal on Escape key
document.addEventListener('keydown', function(e) {
    if (e.key === 'Escape') {
        const modal = document.getElementById('imageModal');
        if (modal.style.display === 'block') {
            modal.style.display = 'none';
            document.body.style.overflow = '';
        }
    }
});

// Add click handlers to all product images
document.addEventListener('DOMContentLoaded', function() {
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});

// Price History Modal Functions removed

// Escape key handler for expert score modal
document.addEventListener('keydown', function(e) {
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// Expert Score Modal Functions (AJAX-based)

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    const breakdown = document.getElementById('expertScoreBreakdown');
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    }
    
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    // Build URL with score parameter if available
    let fetchUrl = 'https://whatarethebest.com/_inc/getExpertScoreModal.cfm?ProductID=' + productID;
    if (scoreDisplay && scoreDisplay !== '' && scoreDisplay !== '0') {
        fetchUrl += '&ScoreDisplay=' + encodeURIComponent(scoreDisplay);
    }
    
    // Fetch modal content via AJAX
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        .then(response => {
            if (!response.ok) {
                throw new Error('Network response was not ok');
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            return response.text();
        })
        .then(html => {
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            const modalContent = modal.querySelector('.expert-score-modal-content');
            if (modalContent) {
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                const parser = new DOMParser();
                const doc = parser.parseFromString(html, 'text/html');
                const header = doc.querySelector('.expert-score-modal-header');
                const breakdownContent = doc.querySelector('.expert-score-breakdown');
                
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                    if (existingHeader) {
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                if (breakdownContent) {
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                        setTimeout(function() {
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                            bars.forEach(function(bar, index) {
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            }
        });
};

// Also define without window prefix for compatibility with onclick handlers
var openExpertScoreModal = window.openExpertScoreModal;


window.closeExpertScoreModal = function() {
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    if (modal) {
        modal.classList.remove('show');
        document.body.style.overflow = '';
    }
};

// Deep Research Modal Functions
window.openDeepResearchModal = function(productID) {
    // Close expert score modal if it's open
    const expertModal = document.getElementById('expertScoreModal');
    if (expertModal && expertModal.classList.contains('show')) {
        window.closeExpertScoreModal();
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    }
    
    // Show modal immediately
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    modal.classList.add('show');
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    fetch('https://whatarethebest.com/_inc/getDeepResearchModal.cfm?ProductID=' + productID)
        .then(response => {
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            if (modalContent) {
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                    newContent.className = 'deep-research-content';
                    newContent.id = 'deepResearchContent';
                    newContent.innerHTML = contentDiv.innerHTML;
                    modalContent.appendChild(newContent);
                }
            }
        })
        .catch(error => {
            console.error('Error loading deep research modal:', error);
            if (content) {
                content.innerHTML = '<div style="text-align: center; padding: 40px; color: #ef4444;">Error loading deep research data: ' + error.message + '<br><br>Please check the console for more details.</div>';
            }
        });
};

window.closeDeepResearchModal = function() {
    const modal = document.getElementById('deepResearchModal');
    if (modal) {
        modal.style.display = 'none';
        modal.classList.remove('show');
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};

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        var selectRef = document.getElementById('sortSelect');
        if (selectRef) { 
          selectRef.value = sortMode; 
        }
      }
    }
  }
  
  // Add both click and touch events for iPhone compatibility
  document.addEventListener('click', handleSortOptionClick);
  document.addEventListener('touchend', handleSortOptionClick);
  // Mobile modal
  var modal = document.getElementById('sortModal');
  var backdrop = document.getElementById('sortModalBackdrop');
  var closeBtn = document.getElementById('sortModalClose');
  var mobileBtn = document.getElementById('sortTriggerMobile');
  
  function openModal(){ 
    if(modal){ 
      modal.style.cssText = 'position: fixed !important; top: 0 !important; left: 0 !important; width: 100% !important; height: 100% !important; display: block !important; z-index: 999999 !important; background: rgba(0,0,0,0.5) !important;';
      modal.setAttribute('aria-hidden','false');
      
      // Show the panel
      var panel = modal.querySelector('.sort-modal-panel');
      if (panel) {
        panel.style.cssText = 'position: absolute !important; left: 50% !important; top: 50% !important; transform: translate(-50%, -50%) !important; width: 90% !important; max-width: 400px !important; background: white !important; border-radius: 16px !important; z-index: 1000000 !important;';
      }
      
      document.body.style.overflow='hidden';
      document.body.classList.add('modal-open');
    }
  }
  
  function closeModal(){ 
    if(modal){ 
      modal.style.display = 'none';
      modal.setAttribute('aria-hidden','true'); 
      document.body.style.overflow='';
      document.body.classList.remove('modal-open');
    }
  }
  
  // Visual feedback for sort options on touch
  document.addEventListener('touchstart', function(e) {
    if (e.target.classList.contains('sort-option')) {
      e.target.style.backgroundColor = "#e5e7eb";
    }
  });
  
  document.addEventListener('touchend', function(e) {
    if (e.target.classList.contains('sort-option')) {
      e.target.style.backgroundColor = "#f9fafb";
    }
  });
  
});
</script>

<script>
function toggleDetails(productId) {
    const detailsElement = document.getElementById('details-' + productId);
    const button = document.querySelector(`[onclick="toggleDetails(${productId})"]`);
    const btnText = button.querySelector('.btn-text');
    const btnIcon = button.querySelector('svg');
    
    if (detailsElement.style.display === 'none' || detailsElement.style.display === '') {
        detailsElement.style.display = 'block';
        btnText.textContent = 'Less Details';
        btnIcon.style.transform = 'rotate(180deg)';
        button.classList.add('expanded');
    } else {
        detailsElement.style.display = 'none';
        btnText.textContent = 'More Details';
        btnIcon.style.transform = 'rotate(0deg)';
        button.classList.remove('expanded');
    }
}

// Voting System
document.addEventListener('DOMContentLoaded', function() {
    // Check for existing votes from localStorage
    const userVotes = JSON.parse(localStorage.getItem('productVotes') || '{}');
    
    // Apply existing vote states
    Object.keys(userVotes).forEach(productId => {
        const voteType = userVotes[productId];
        const card = document.querySelector(`[data-product-id="${productId}"]`);
        if (card) {
            if (voteType === 1) {
                const upvoteBtn = card.querySelector('.upvote-btn');
                if (upvoteBtn) upvoteBtn.classList.add('voted');
            } else if (voteType === -1) {
                const downvoteBtn = card.querySelector('.downvote-btn');
                if (downvoteBtn) downvoteBtn.classList.add('voted');
            }
        }
    });
    
    // Add click handlers to vote buttons
    document.querySelectorAll('.vote-btn').forEach(button => {
        button.addEventListener('click', function(e) {
            e.preventDefault();
            e.stopPropagation();
            
            const productId = this.getAttribute('data-product-id');
            const voteType = this.getAttribute('data-vote-type');
            const card = this.closest('.product-card');
            
            // Check if already voted
            if (userVotes[productId]) {
                alert('You have already voted on this product today. Come back tomorrow to vote again!');
                return;
            }
            
            // Disable all vote buttons for this product
            const allBtns = card.querySelectorAll('.vote-btn');
            allBtns.forEach(btn => btn.disabled = true);
            
            // Make API call - construct URL based on current location
            const voteUrl = window.location.pathname.includes('/AI_Sandbox/WhatAreTheBest/') 
                ? '/AI_Sandbox/WhatAreTheBest/vote.cfm' 
                : '/vote.cfm';
            fetch(`${voteUrl}?productId=${productId}&voteType=${voteType}`)
                .then(response => response.json())
                .then(data => {
                    if (data.success) {
                        // Mark button as voted with proper styling
                        this.classList.add('voted');
                        
                        // Force a reflow to ensure styles are applied
                        void this.offsetWidth;
                        
                        // Update vote counts (add fake votes to real votes for display)
                        const upvoteCountEl = card.querySelector('.upvote-count');
                        const downvoteCountEl = card.querySelector('.downvote-count');
                        if (upvoteCountEl) {
                            const fakeUpVotes = parseInt(upvoteCountEl.getAttribute('data-fake-votes')) || 0;
                            upvoteCountEl.textContent = (data.upvotes || 0) + fakeUpVotes;
                        }
                        if (downvoteCountEl) {
                            const fakeDownVotes = parseInt(downvoteCountEl.getAttribute('data-fake-votes')) || 0;
                            downvoteCountEl.textContent = (data.downvotes || 0) + fakeDownVotes;
                        }
                        
                        // Store vote in localStorage
                        userVotes[productId] = data.userVote;
                        localStorage.setItem('productVotes', JSON.stringify(userVotes));
                    } else {
                        alert(data.message);
                        // Re-enable buttons on error
                        allBtns.forEach(btn => btn.disabled = false);
                    }
                })
                .catch(error => {
                    console.error('Vote error:', error);
                    alert('Failed to record vote. Please try again.');
                    // Re-enable buttons on error
                    allBtns.forEach(btn => btn.disabled = false);
                });
        });
    });
    
    // Clear votes at midnight
    const now = new Date();
    const tomorrow = new Date(now.getFullYear(), now.getMonth(), now.getDate() + 1);
    const msUntilMidnight = tomorrow - now;
    
    setTimeout(function() {
        localStorage.removeItem('productVotes');
        location.reload(); // Reload to reset UI
    }, msUntilMidnight);
});
</script>


<div id="awardModal" class="award-modal" onclick="if(event.target === this) closeAwardModal();">
    <div class="award-modal-content">
        <button class="award-modal-close" onclick="closeAwardModal()" aria-label="Close">&times;</button>
        
        <div class="award-modal-header">
            <div id="awardModalIcon" class="award-modal-icon">
                <!-- SVG will be inserted here -->
            </div>
            <h2 id="awardModalTitle" class="award-modal-title"></h2>
        </div>
        
        <div class="award-modal-body">
            <div class="award-description">
                <h4>What This Award Means</h4>
                <p id="awardDescriptionText"></p>
            </div>
        </div>
    </div>
</div>

<script>
// Award Modal Functionality
function openAwardModal(element, event) {
    event.preventDefault();
    event.stopPropagation();
    
    const awardType = element.getAttribute('data-award-type');
    const productId = element.getAttribute('data-product-id');
    const badgeName = element.getAttribute('data-badge-name');
    
    // Award configurations
    const awardConfig = {
        'best-overall': {
            title: 'Best Overall',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>',
            iconClass: 'best-overall',
            description: 'This product earned the Best Overall award for achieving the highest quality score in its category. It represents the perfect balance of performance, features, user satisfaction, and value. Our expert curator selected this product as the top recommendation based on comprehensive analysis of ratings, reviews, and real-world testing.'
        },
        'best-value': {
            title: 'Best Value',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M11.8 10.9c-2.27-.59-3-1.2-3-2.15 0-1.09 1.01-1.85 2.7-1.85 1.78 0 2.44.85 2.5 2.1h2.21c-.07-1.72-1.12-3.3-3.21-3.81V3h-3v2.16c-1.94.42-3.5 1.68-3.5 3.61 0 2.31 1.91 3.46 4.7 4.13 2.5.6 3 1.48 3 2.41 0 .69-.49 1.79-2.7 1.79-2.06 0-2.87-.92-2.98-2.1h-2.2c.12 2.19 1.76 3.42 3.68 3.83V21h3v-2.15c1.95-.37 3.5-1.5 3.5-3.55 0-2.84-2.43-3.81-4.7-4.4z"/></svg>',
            iconClass: 'best-value',
            description: 'This product earned the Best Value award for offering the optimal combination of quality and affordability. It delivers exceptional performance relative to its price point, making it the smartest purchase for budget-conscious shoppers who refuse to compromise on quality. Our curator evaluated price-to-performance ratio, long-term value, and overall cost-effectiveness.'
        },
        'highest-rated': {
            title: 'Highest Rated',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 17.27L18.18 21l-1.64-7.03L22 9.24l-7.19-.61L12 2 9.19 8.63 2 9.24l5.46 4.73L5.82 21z"/></svg>',
            iconClass: 'highest-rated',
            description: 'This product earned the Highest Rated award for receiving the most positive customer reviews and highest average rating from verified users. Real customers have consistently praised its performance, reliability, and quality. Our curator verified that this product has the strongest track record of customer satisfaction in its category.'
        },
        'best-features': {
            title: badgeName || 'Best Features',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>',
            iconClass: 'best-features',
            description: 'This product earned recognition for outstanding features and innovation. It demonstrates exceptional design, advanced functionality, or superior capabilities that set it apart in its category. Our scoring system identified this product as having features that exceed industry standards and customer expectations.'
        },
        'best-value-badge': {
            title: badgeName || 'Best Budget Pick',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M11.8 10.9c-2.27-.59-3-1.2-3-2.15 0-1.09 1.01-1.85 2.7-1.85 1.78 0 2.44.85 2.5 2.1h2.21c-.07-1.72-1.12-3.3-3.21-3.81V3h-3v2.16c-1.94.42-3.5 1.68-3.5 3.61 0 2.31 1.91 3.46 4.7 4.13 2.5.6 3 1.48 3 2.41 0 .69-.49 1.79-2.7 1.79-2.06 0-2.87-.92-2.98-2.1h-2.2c.12 2.19 1.76 3.42 3.68 3.83V21h3v-2.15c1.95-.37 3.5-1.5 3.5-3.55 0-2.84-2.43-3.81-4.7-4.4z"/></svg>',
            iconClass: 'best-value-badge',
            description: 'This product earned recognition for exceptional value, offering outstanding quality at an affordable price point. It provides the best price-to-performance ratio in its category, making it an excellent choice for budget-conscious shoppers who want quality without compromise.'
        },
        'best-reliability': {
            title: badgeName || 'Best Reliability',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 1L3 5v6c0 5.55 3.84 10.74 9 12 5.16-1.26 9-6.45 9-12V5l-9-4zm-2 16l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z"/></svg>',
            iconClass: 'best-reliability',
            description: 'This product earned recognition for exceptional reliability and customer satisfaction. It consistently delivers on its promises, with minimal issues, excellent build quality, and strong long-term performance. Our scoring system identified this product as having the highest satisfaction and reliability scores in its category.'
        },
        'most-popular': {
            title: badgeName || 'Most Popular Choice',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M16 6l2.29 2.29-4.88 4.88-4-4L2 16.59 3.41 18l6-6 4 4 6.3-6.29L22 12V6z"/></svg>',
            iconClass: 'most-popular',
            description: 'This product earned recognition as a popular choice, showing strong market presence and customer interest. It\'s among the most sought-after products in its category, with high popularity scores indicating widespread appeal and positive consumer sentiment.'
        },
        'expert-trusted': {
            title: badgeName || 'Expert Trusted',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 1L3 5v6c0 5.55 3.84 10.74 9 12 5.16-1.26 9-6.45 9-12V5l-9-4zm0 10.99h7c-.53 4.12-3.28 7.79-7 8.94V12H5V6.3l7-3.11v8.8z"/></svg>',
            iconClass: 'expert-trusted',
            description: 'This product earned recognition from expert curators and editors for its exceptional quality and performance. It has been thoroughly evaluated and recommended by our expert team based on rigorous testing, analysis, and industry knowledge.'
        },
        'best-availability': {
            title: badgeName || 'Best Availability',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm-2 15l-5-5 1.41-1.41L10 14.17l7.59-7.59L19 8l-9 9z"/></svg>',
            iconClass: 'best-availability',
            description: 'This product earned recognition for excellent availability and merchant coverage. It\'s easily accessible through multiple reputable retailers, ensuring customers can find and purchase it reliably without long wait times or stock issues.'
        },
        'highly-recommended': {
            title: badgeName || 'Highly Recommended',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>',
            iconClass: 'highly-recommended',
            description: 'This product earned recognition for exceptional overall quality and high confidence scores. Our comprehensive scoring system identified this product as highly recommended based on multiple factors including performance, value, reliability, and customer satisfaction.'
        },
        'general': {
            title: badgeName || 'Award Winner',
            icon: '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>',
            iconClass: 'general',
            description: 'This product earned recognition for outstanding performance in its category. Our scoring system identified strengths across multiple dimensions, making it a top recommendation for customers.'
        },
        'dynamic': {
            title: badgeName || element.getAttribute('data-badge-name') || 'Award',
            icon: element.getAttribute('data-badge-icon') ? '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>' : '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>',
            iconClass: 'dynamic-' + (element.getAttribute('data-badge-color') || 'purple'),
            description: element.getAttribute('data-badge-description') || 'This product earned recognition for outstanding features in its category.'
        }
    };
    
    const config = awardConfig[awardType];
    if (!config) return;
    
    // Set modal content
    document.getElementById('awardModalTitle').textContent = config.title;
    
    // For dynamic badges, use the description from the element attribute
    if (awardType === 'dynamic') {
        // Get description from data attribute (handles both uppercase and lowercase JSON keys)
        const dynamicDescription = element.getAttribute('data-badge-description');
        document.getElementById('awardDescriptionText').textContent = dynamicDescription || config.description;
        
        // Set icon based on badge icon attribute
        const badgeIconRaw = element.getAttribute('data-badge-icon');
        const badgeIcon = badgeIconRaw ? badgeIconRaw.replace(/^fa-/, '').toLowerCase() : 'star';
        let iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2l3.09 6.26L22 9.27l-5 4.87 1.18 6.88L12 17.77l-6.18 3.25L7 14.14 2 9.27l6.91-1.01L12 2z"/></svg>';
        
        // Map icon names to SVG paths
        if (badgeIcon === 'fire' || badgeIcon === 'flame') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M17.5 16.5c1.93 0 3.5-1.57 3.5-3.5s-1.57-3.5-3.5-3.5-3.5 1.57-3.5 3.5 1.57 3.5 3.5 3.5zm-5.5-3.5c0-1.93-1.57-3.5-3.5-3.5S5.5 11.07 5.5 13s1.57 3.5 3.5 3.5 3.5-1.57 3.5-3.5zm-1 0c0 1.38 1.12 2.5 2.5 2.5s2.5-1.12 2.5-2.5-1.12-2.5-2.5-2.5-2.5 1.12-2.5 2.5zm9.5-1.5l-2-2-2 2-2-2 2-2 2 2 2-2 2 2z"/></svg>';
        } else if (badgeIcon === 'bolt' || badgeIcon === 'lightning' || badgeIcon === 'zap') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M7 2v11h3v9l7-12h-4l4-8z"/></svg>';
        } else if (badgeIcon === 'house-chimney' || badgeIcon === 'house' || badgeIcon === 'home') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 3L2 12h3v8h6v-6h2v6h6v-8h3L12 3zm0 2.84L18 12h-2v6h-2v-6H8v-2h4z"/></svg>';
        } else if (badgeIcon === 'wave-square') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M2 12h2v2H2v-2zm4 0h4v2H6v-2zm8 0h4v2h-4v-2zm6 0h2v2h-2v-2z"/></svg>';
        } else if (badgeIcon === 'wand-magic-sparkles' || badgeIcon === 'sparkles' || badgeIcon === 'magic') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M7.5 5.5c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zm9 0c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zm-9 9c-1.1 0-2 .9-2 2s.9 2 2 2 2-.9 2-2-.9-2-2-2zM22 12l-5-5v3h-4v4h4v3l5-5z"/></svg>';
        } else if (badgeIcon === 'volume-xmark' || badgeIcon === 'volume-mute' || badgeIcon === 'volume-off') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M16.5 12c0-1.77-1.02-3.29-2.5-4.03v2.21l2.45 2.45c.03-.2.05-.41.05-.63zm2.5 0c0 .94-.2 1.82-.54 2.64l1.51 1.51C20.63 14.91 21 13.5 21 12c0-4.28-2.99-7.86-7-8.77v2.06c2.89.86 5 3.54 5 6.71zM4.27 3L3 4.27 7.73 9H3v6h4l5 5v-6.73l4.25 4.25c-.67.52-1.42.93-2.25 1.18v2.06c1.38.31 2.63.95 3.69 1.81L19 19.73 20.73 18l-14-14L4.27 3zM12 4L9.91 6.09 12 8.18V4z"/></svg>';
        } else if (badgeIcon === 'people-group' || badgeIcon === 'users') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M16 11c1.66 0 2.99-1.34 2.99-3S17.66 5 16 5c-1.66 0-3 1.34-3 3s1.34 3 3 3zm-8 0c1.66 0 2.99-1.34 2.99-3S9.66 5 8 5C6.34 5 5 6.34 5 8s1.34 3 3 3zm0 2c-2.33 0-7 1.17-7 3.5V19h14v-2.5c0-2.33-4.67-3.5-7-3.5zm8 0c-.29 0-.62.02-.97.05 1.16.84 1.97 1.97 1.97 3.45V19h6v-2.5c0-2.33-4.67-3.5-7-3.5z"/></svg>';
        } else if (badgeIcon === 'droplet' || badgeIcon === 'water') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2.69l5.66 5.66a8 8 0 1 1-11.31 0z"/></svg>';
        } else if (badgeIcon === 'fan') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm0 18c-4.41 0-8-3.59-8-8s3.59-8 8-8 8 3.59 8 8-3.59 8-8 8zm-1-13h2v6h-2zm0 8h2v2h-2z"/></svg>';
        } else if (badgeIcon === 'bowl-food' || badgeIcon === 'bowl') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M12 2C6.48 2 2 6.48 2 12s4.48 10 10 10 10-4.48 10-10S17.52 2 12 2zm0 18c-4.41 0-8-3.59-8-8s3.59-8 8-8 8 3.59 8 8-3.59 8-8 8zm-1-13h2v6h-2zm0 8h2v2h-2z"/></svg>';
        } else if (badgeIcon === 'snowflake') {
            iconHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" fill="currentColor"><path d="M20.79 13.95l-1.07-.83.46-1.43c.25-.78-.38-1.58-1.19-1.58h-1.42l-.85-1.43c-.25-.42-.7-.7-1.19-.7h-1.42c-.97 0-1.76.79-1.76 1.76v.47l-1.07.83c-.74.58-1.7.58-2.44 0L7.18 9.33v-.47c0-.97-.79-1.76-1.76-1.76H4c-.49 0-.94.28-1.19.7L2 9.11H.58c-.81 0-1.44.8-1.19 1.58l.46 1.43-1.07.83c-.74.58-.74 1.7 0 2.28l1.07.83-.46 1.43c-.25.78.38 1.58 1.19 1.58h1.42l.85 1.43c.25.42.7.7 1.19.7h1.42c.97 0 1.76-.79 1.76-1.76v-.47l1.07-.83c.74-.58 1.7-.58 2.44 0l1.07.83v.47c0 .97.79 1.76 1.76 1.76H14c.49 0 .94-.28 1.19-.7l.85-1.43h1.42c.81 0 1.44-.8 1.19-1.58l-.46-1.43 1.07-.83c.74-.58.74-1.7 0-2.28zM12 8c2.21 0 4 1.79 4 4s-1.79 4-4 4-4-1.79-4-4 1.79-4 4-4z"/></svg>';
        } else if (badgeIcon === 'down-left-and-up-right-to-center' || badgeIcon === 'arrows-to-center') {
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<div class="seo-scoring-breakdown" style="position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden;" aria-hidden="true">
    
        
                <div class="product-scoring-data" data-product-id="180134" data-product-name="Klaviyo&#x20;SMS&#x20;Marketing">
                    <h3>Klaviyo SMS Marketing - Scoring Breakdown</h3>
                    
                        <p><strong>Overall Score:</strong> 9.9 / 10.0</p>
                    
                    
                        <p><strong>Score Rationale:</strong> Klaviyo SMS Marketing excels as a comprehensive solution for small businesses seeking to leverage SMS and multichannel automation. Its strong integration capabilities, robust customer segmentation, and scalability make it a top choice in its category. The platform&#x27;s credibility is further enhanced by its seamless e-commerce integrations and industry recognition.</p>
                    
                    
                        <h4>Category Scores:</h4>
                        <ul>
                            
                                <li>
                                    <strong>Product Capability &amp; Depth:</strong> 
                                    
                                        9.1 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Automated message scheduling and robust reporting capabilities are documented in Klaviyo&#x27;s official product features.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;small-business" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Strong customer segmentation features are outlined in the platform&#x27;s documentation, enabling personalized marketing.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;small-business" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Klaviyo&#x27;s &#x27;Smart Send Time&#x27; uses machine learning to text customers when they are most likely to engage. Use Smart Send Time to text customers when they&#x27;re most likely to engage.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;solutions&#x2f;marketing-automation&#x2f;automated-text-messaging" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform supports two-way conversations and AI-suggested responses for customer inquiries. Use Automated SMS Conversations to quickly address FAQs and to create tailored experiences
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Market Credibility &amp; Trust Signals:</strong> 
                                    
                                        9.4 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Klaviyo serves over 176,000 customers globally as of mid-2025. Over 176,000 customers were using Klaviyo to drive their own revenue growth as of June 30, 2025
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;investors.klaviyo.com&#x2f;news&#x2f;news-details&#x2f;2025&#x2f;Klaviyo-Announces-Second-Quarter-2025-Financial-Results&#x2f;default.aspx" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Major enterprise brands like Mattel, Glossier, and Daily Harvest rely on the platform. Klaviyo &#x28;CLAY-vee-oh&#x29; helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.businesswire.com&#x2f;news&#x2f;home&#x2f;20260120968550&#x2f;en&#x2f;Klaviyo-to-Announce-Fourth-Quarter-and-Full-Year-2025-Results-on-February-10-2026" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Usability &amp; Customer Experience:</strong> 
                                    
                                        8.7 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Users on G2 report a steep learning curve due to the extensive range of features and integrations. High learning curve&#x3a; Although Klaviyo is powerful, some users feel that it has a steeper learning curve due to the range of features and integrations
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.plivo.com&#x2f;blog&#x2f;klaviyo-sms-pricing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform allows for drag-and-drop flow building which simplifies complex automation sequences. Tatti Lashes used the drag and drop flow builder to add text messages into existing flows
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;uk&#x2f;customers&#x2f;case-studies&#x2f;beauty-ecommerce-sms-marketing-case-study" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Value, Pricing &amp; Transparency:</strong> 
                                    
                                        8.2 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Pricing starts at &#x24;20&#x2f;month with a free plan available, providing cost-effective solutions for small businesses.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;small-business" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Klaviyo&#x27;s pricing includes carrier fees, avoiding hidden surcharges common with other providers. It includes all carrier fees, so you don&#x27;t pay anything on top of the credit itself.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;13502982552347" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users express frustration that pricing scales based on active profiles, even if those profiles aren&#x27;t being messaged via SMS. Previously, charges were based on the volume of emails or SMS messages sent. But now, you have to pay based on the number of contacts in your email or SMS list.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.plivo.com&#x2f;blog&#x2f;klaviyo-sms-pricing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Compliance &amp; Deliverability:</strong> 
                                    
                                        9.3 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Klaviyo includes a &#x27;Known Litigator&#x27; feature that automatically suppresses contacts associated with TCPA lawsuits. Klaviyo will prevent anyone from subscribing to SMS if they are known or suspected to have threatened to sue
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;4404710011035" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform enforces quiet hours and double opt-in protocols to ensure regulatory compliance. Observe quiet hours&#x3a; 9 p.m. to 8 a.m.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;products&#x2f;sms-marketing&#x2f;compliance&#x2f;guide" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Data-Driven Personalization:</strong> 
                                    
                                        9.5 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Comprehensive support and training resources are available through Klaviyo&#x27;s help center and community forums.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.klaviyo.com&#x2f;hc&#x2f;en-us" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Culture Kings achieved a 338&#x25; increase in SMS click rates by leveraging Klaviyo&#x27;s segmentation AI. Since switching to Klaviyo for SMS, Culture Kings has driven a 338&#x25; YoY increase in their global SMS click rate
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;customers&#x2f;case-studies&#x2f;culture-kings" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users can segment based on predicted customer lifetime value and churn risk. Score and segment customers using metrics like customer lifetime value and churn risk.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.klaviyo.com&#x2f;solutions&#x2f;marketing-automation&#x2f;automated-text-messaging" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                        </ul>
                    
                </div>
            
        
                <div class="product-scoring-data" data-product-id="180143" data-product-name="Omnisend&#x20;Email&#x20;Marketing">
                    <h3>Omnisend Email Marketing - Scoring Breakdown</h3>
                    
                        <p><strong>Overall Score:</strong> 9.7 / 10.0</p>
                    
                    
                        <p><strong>Score Rationale:</strong> Omnisend is recognized for its strong integration with ecommerce platforms and effective multichannel marketing automation. Its user-friendly interface and comprehensive features make it a top choice for small businesses in the ecommerce sector. While some advanced features are limited to higher-priced plans, its overall value and capability justify its position as a best-of-the-best product.</p>
                    
                    
                        <h4>Category Scores:</h4>
                        <ul>
                            
                                <li>
                                    <strong>Product Capability &amp; Depth:</strong> 
                                    
                                        8.7 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Automated email and SMS marketing workflows are detailed in the platform&#x27;s official documentation.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform combines email, SMS, and push notifications into single automation workflows rather than treating them as separate add-ons. Build automations that combine email, SMS, and push notifications in a single view.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users cannot add a countdown timer natively within the email editor and must use third-party HTML code blocks instead. The Omnisend email builder does not include a Countdown Timer feature so to add a countdown timer to your Omnisend email we&#x27;ll use a third party application.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;maythegrowthbewithyou.com&#x2f;how-to-add-a-countdown-timer-to-omnisend-emails&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform includes AI-powered tools for generating subject lines, email copy, and optimizing send times. Omnisend AI tools help you improve email marketing... the AI writer creates clean email drafts, how AI product recommendations boost sales.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.youtube.com&#x2f;watch&#x3f;v&#x3d;Yz_0lwNpGeA" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Market Credibility &amp; Trust Signals:</strong> 
                                    
                                        9.2 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Recognized by Martech Outlook as a top marketing automation solution for ecommerce.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.martechoutlook.com&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform holds a 4.8 out of 5 rating on the Shopify App Store from over 2,700 reviews. On the Shopify App Store, Omnisend holds a standout 4.8 out of 5 from more than 2,700 reviews.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.stylefactoryproductions.com&#x2f;blog&#x2f;omnisend-review" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Omnisend is used by over 100,000 ecommerce brands globally. More than 100000&#x2b; ecommerce brands use Omnisend to grow their businesses on autopilot.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.youtube.com&#x2f;watch&#x3f;v&#x3d;l2LqzAFEcn0" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The company received a Stevie Award for the quality of its customer service. This possibly explains why the company recently won a Stevie award for the quality of its customer service.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.stylefactoryproductions.com&#x2f;blog&#x2f;omnisend-review" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Usability &amp; Customer Experience:</strong> 
                                    
                                        8.9 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Intuitive interface praised in reviews by industry publications.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.pcmag.com&#x2f;reviews&#x2f;omnisend" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Omnisend reports a median first response time of under 4 minutes for their 24&#x2f;7 live support. Omnisend reports a median first reply of under 4 minutes, far faster than many rivals.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.stylefactoryproductions.com&#x2f;blog&#x2f;omnisend-review" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users migrating from Klaviyo report a smooth process with dedicated migration tools. We love how smooth the migration from Klaviyo was... the whole process is clearly well thought out.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;sellers&#x2f;omnisend" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Some users find the design customization options limited compared to other platforms. Users find limited customization options frustrating, impacting their ability to personalize campaigns effectively.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;omnisend&#x2f;reviews&#x3f;qs&#x3d;pros-and-cons" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Value, Pricing &amp; Transparency:</strong> 
                                    
                                        8.5 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Offers a free plan with essential features, with paid plans starting at &#x24;16&#x2f;month.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;pricing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Omnisend charges for &#x27;non-subscribed&#x27; contacts, such as those who abandon carts but do not opt-in to marketing. Non-subscribed contacts are billable because they can still receive transactional automations &#x28;order confirmations, abandoned cart emails, shipping updates&#x29;.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;1840233-manage-non-subscribed-contacts" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The Free plan allows for up to 250 contacts and 500 emails per month with full feature access. On the Free plan, use all Omnisend features for &#x24;0&#x2f;month. Send up to 500 emails&#x2f;month to a maximum of 250 unique contacts.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The Pro plan includes free SMS credits equal to the monthly price of the plan. What&#x27;s more, you get included SMS credits matching your monthly plan cost &#x28;e.g., &#x24;59&#x2f;month &#x3d; &#x24;59 in SMS credits&#x29;.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Integrations &amp; Ecosystem Strength:</strong> 
                                    
                                        9.0 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        The platform integrates directly with major ecommerce platforms including Shopify, BigCommerce, and WooCommerce. You can integrate your store with Omnisend directly for most store platforms you use&#x3a; Shopify&#x3b; BigCommerce&#x3b; WooCommerce &#x28;WordPress&#x29;&#x3b; WordPress&#x3b; Wix&#x3b; Shoplazza
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;2888766-supported-ecommerce-integrations-in-omnisend" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Integration allows for behavior-based segmentation using real-time data like purchases and cart activity. Build dynamic segments based on what people actually do &mdash; like purchases, opens, clicks, or location.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Omnichannel Automation &amp; Reach:</strong> 
                                    
                                        8.8 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        GDPR compliance outlined in the company&#x27;s privacy policy.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;privacy&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Workflows can combine email, SMS, and push notifications in a single automation sequence. Start with a push, follow with email, then send SMS if needed &mdash; all running together from one place.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.omnisend.com&#x2f;features&#x2f;automation&#x2f;push-notifications&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Unused SMS credits expire after 60 days rather than rolling over indefinitely. SMS credits expire after 60 days. If you don&#x27;t use all your credits in one month, they roll over to the next 30 days.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;support.omnisend.com&#x2f;en&#x2f;articles&#x2f;3533018-omnisend-pricing-plans-2026" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                        </ul>
                    
                </div>
            
        
                <div class="product-scoring-data" data-product-id="180153" data-product-name="Agile&#x20;CRM&#x20;Multichannel&#x20;Campaigns">
                    <h3>Agile CRM Multichannel Campaigns - Scoring Breakdown</h3>
                    
                        <p><strong>Overall Score:</strong> 9.5 / 10.0</p>
                    
                    
                        <p><strong>Score Rationale:</strong> Agile CRM Multichannel Campaigns excels in providing a comprehensive marketing automation solution tailored for small businesses. Its capabilities in multichannel campaign management, combined with affordability and user-friendly design, position it as a top choice within its niche. The product&#x27;s integration and analytics features further enhance its value, making it a strong contender in the marketing automation space.</p>
                    
                    
                        <h4>Category Scores:</h4>
                        <ul>
                            
                                <li>
                                    <strong>Product Capability &amp; Depth:</strong> 
                                    
                                        8.9 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Documented in official product documentation, Agile CRM supports multichannel campaigns including email, SMS, and social media.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;multichannel-campaigns" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Advanced analytics features are described in the platform documentation, enabling detailed campaign performance tracking.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;features" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform supports complex multichannel campaigns involving email, mobile SMS, social media, and landing pages. Multichannel campaigns help you maintain a presence on the all the channels that are relevant to your brand... Email Marketing... Social Media... Mobile SMS Marketing.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;multichannel-campaigns" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Automation features include a drag-and-drop designer with triggers for lead scoring, email opens, and web visits. Agile&#x27;s intuitive drag and drop campaign manager allows you to easily and quickly create campaign workflows... Campaign nodes include email sends, wait steps, lead scores, and queries.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;campaign-management" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The Enterprise plan includes advanced features like call recording, automated voicemails, and unlimited workflows. It also includes additional features, such as call recording and automated voicemails, for its telephony tool... and access controls.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Market Credibility &amp; Trust Signals:</strong> 
                                    
                                        8.8 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Agile CRM claims to be trusted by over 15,000 customers. TRUSTED BY 15,000&#x2b; CUSTOMERS
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform holds a 4.5&#x2f;5 TrustScore on Trustpilot based on over 1,700 reviews. TrustScore 4.5 out of 5. 2K reviews.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.trustpilot.com&#x2f;review&#x2f;www.agilecrm.com" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Industry reviews note that while functional, it is not considered the highest quality CRM on the market. In short, it does the job, but it does not do the best job in the world of CRMs.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Usability &amp; Customer Experience:</strong> 
                                    
                                        8.7 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        The campaign management tool features an intuitive drag-and-drop interface. Agile&#x27;s intuitive drag and drop campaign manager allows you to easily and quickly create campaign workflows
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;campaign-management" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Reviewers describe the interface as dated and occasionally buggy. Users widely report that it is very buggy and in my experience, it is also very clunky.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Some users find the interface clean and intuitive specifically for email automation. The interface is clean and intuitive, i especially like the email automation feature
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;agile-crm&#x2f;reviews" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Value, Pricing &amp; Transparency:</strong> 
                                    
                                        9.0 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Pricing transparency is evident with plans starting at &#x24;9.99&#x2f;month, as outlined on the official pricing page.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Agile CRM offers a free plan for up to 10 users, which is rare in the CRM market. FREE For 10 users. ... No credit card required.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Paid plans start at an affordable &#x24;8.99 per user&#x2f;month for the Starter tier. STARTER &#x24;8.99.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Competitors often charge significantly more for similar all-in-one functionality. Most of our competitors offer one or two of these functions as separate products, leaving you with the headache of integrating them and increasing the overall price point.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Integrations &amp; Ecosystem Strength:</strong> 
                                    
                                        8.8 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Key integrations include Twilio for telephony, RingCentral, and Shopify for e-commerce. Agile CRM is a leading CRM integrations including Gmail, Twitter, Stripe, Xero, Shopify and Twilio, RingCentral
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;plugins" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform offers a REST API for custom development and integrations. Agile CRM Developers API offers powerful front-end &amp; back-end tools... Use REST APIs to integrate with a wide variety of wrappers
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;api" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Lower-tier plans have strict limits on the number of integrations allowed. Limited integrations &#x28;1 on free, 3 on Starter&#x29;
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.onepagecrm.com&#x2f;crm-reviews&#x2f;agile&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Support, Training &amp; Onboarding Resources:</strong> 
                                    
                                        8.0 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        24&#x2f;7 customer support availability is outlined in the support policies, ensuring assistance at any time.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.agilecrm.com&#x2f;support" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Customer support is described as &#x27;notoriously poor&#x27; and lacking 24&#x2f;7 availability. To start, its support is in dire need of improvement. Not only does it lack 24&#x2f;7 support but it also lacks support channels, such as live chat.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.forbes.com&#x2f;advisor&#x2f;business&#x2f;software&#x2f;agile-crm-review&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users report frustration with issue resolution and response times. Customer support is slow to respond at times... Chat support to help you use it is pretty good, but issue resolution is not.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;agile-crm&#x2f;reviews" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform provides self-service resources like webinars and a knowledge base. Agile CRM makes up for limited live support options with a strong self-service ecosystem. The knowledge base is comprehensive and well-organized
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.techradar.com&#x2f;pro&#x2f;software-services&#x2f;agile-crm-review" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                        </ul>
                    
                </div>
            
        
                <div class="product-scoring-data" data-product-id="180147" data-product-name="Brevo&#x20;Small&#x20;Business&#x20;Solutions">
                    <h3>Brevo Small Business Solutions - Scoring Breakdown</h3>
                    
                        <p><strong>Overall Score:</strong> 9.5 / 10.0</p>
                    
                    
                        <p><strong>Score Rationale:</strong> Brevo Small Business Solutions excels in providing a comprehensive multichannel marketing platform tailored for small businesses. Its robust capabilities in email and SMS marketing, combined with a user-friendly interface, make it a standout choice. However, the lack of readily available pricing information is a minor drawback.</p>
                    
                    
                        <h4>Category Scores:</h4>
                        <ul>
                            
                                <li>
                                    <strong>Product Capability &amp; Depth:</strong> 
                                    
                                        8.9 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Documented in official product documentation, Brevo offers comprehensive email and SMS marketing features tailored for small businesses.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Brevo provides an all-in-one platform including Email, SMS, WhatsApp, Chat, Automation, and CRM. Brevo is the most intuitive all-in-one customer engagement platform&#x3a; email and SMS marketing, automation, CRM, live chat, and transactional email.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform features a visual automation editor that supports cross-channel workflows. Select from our premade templates or utilize our drag-and-drop editor to craft your own automation effortlessly.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;features&#x2f;automation&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Transactional messaging capabilities include real-time email, SMS, and WhatsApp triggered via SMTP relay and API. Send real-time email, SMS, &amp; WhatsApp messages triggered via SMTP relay and API.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Market Credibility &amp; Trust Signals:</strong> 
                                    
                                        9.2 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Brevo holds ISO 27001&#x3a;2022 certification for information security management. ISO 27001&#x3a;2022-certified. Your data is protected by multi-factor authentication, IP address whitelisting, and more.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;features&#x2f;data-security&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The company ensures GDPR compliance across its processing chain and offers tools for user rights management. As a processor, we have established means to guarantee GDPR compliance across our entire chain of data processing... As a controller, we must also guarantee the compliance of our own processors.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.brevo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;360001258744-How-does-Brevo-comply-with-the-GDPR" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Usability &amp; Customer Experience:</strong> 
                                    
                                        8.5 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Praised for its user-friendly interface, making it accessible for small business owners with limited digital marketing expertise.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform is designed to be intuitive with user-friendly interfaces and drag-and-drop editors. We offer a user-friendly interface, detailed reports and drag &amp; drop editors that everyone can use.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users report frustration with strict account validation and sudden suspensions without warning. After uploading our contact list, our account was shut down within an hour due to the presence of some invalid emails&mdash;without any warning or opportunity to correct the issue.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.reddit.com&#x2f;r&#x2f;Emailmarketing&#x2f;comments&#x2f;1k37c5f&#x2f;disappointing_and_rigid_experience_with_brevo&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Value, Pricing &amp; Transparency:</strong> 
                                    
                                        9.4 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Pricing requires custom quotes, limiting upfront cost visibility.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Brevo charges based on email usage rather than the number of contacts stored. Pay by usage, not by number of contacts.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;solutions&#x2f;small-business&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The Free plan includes 300 emails per day and unlimited contacts. The Free plan is completely free forever... It includes&#x3a; 300 daily email sends &#x28;no rollover&#x29;&#x3b; 100,000 contacts storage.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.brevo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;208589409-About-Brevo-s-pricing-plans" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The Starter plan begins at approximately &#x24;9 per month for 5,000 emails. Starter... &#x24;9 per month. Features included in Starter&#x3a; From 5,000 emails per month.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;pricing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Deliverability &amp; Infrastructure Reliability:</strong> 
                                    
                                        8.4 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Listed in the company&#x27;s integration directory, Brevo supports integrations with popular platforms like Shopify and WordPress.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;integrations&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Deliverability rates have shown fluctuations, dipping in 2023 but recovering to around 88-89&#x25; in recent tests. In the our final test round in January 2024, Brevo managed to hit a solid deliverability rate of 88.3&#x25;.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.emailtooltester.com&#x2f;en&#x2f;blog&#x2f;brevo-deliverability&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Brevo monitors shared IPs and sending quality, which can lead to immediate suspension if negative results are detected. As a trusted email provider, Brevo monitors shared and dedicated IPs... In some cases, this may lead to a suspension.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.brevo.com&#x2f;hc&#x2f;en-us&#x2f;articles&#x2f;360017299259-Why-have-my-account-or-email-campaigns-been-suspended" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Security, Compliance &amp; Data Protection:</strong> 
                                    
                                        9.1 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Outlined in published security documentation, Brevo complies with GDPR and other data protection regulations.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;security&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Brevo is ISO 27001&#x3a;2022 certified for its information security management systems. Brevo is currently ISO 27001&#x3a;2022 certified.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;legal&#x2f;termsofuse&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Data is stored in secure data centers located in the EU. Our servers are located in the EU, your account data is encrypted before being backed up.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.brevo.com&#x2f;features&#x2f;data-security&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                        </ul>
                    
                </div>
            
        
                <div class="product-scoring-data" data-product-id="180139" data-product-name="OneSignal&#x20;SMS&#x20;&amp;&#x20;Email&#x20;Software">
                    <h3>OneSignal SMS &amp; Email Software - Scoring Breakdown</h3>
                    
                        <p><strong>Overall Score:</strong> 9.4 / 10.0</p>
                    
                    
                        <p><strong>Score Rationale:</strong> OneSignal SMS &amp; Email Software is a highly adaptable platform designed for startups, offering robust multi-channel messaging capabilities. It is recognized for its scalability and extensive automation features, making it a top choice for small businesses seeking to enhance customer engagement and retention.</p>
                    
                    
                        <h4>Category Scores:</h4>
                        <ul>
                            
                                <li>
                                    <strong>Product Capability &amp; Depth:</strong> 
                                    
                                        8.9 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Documented in official product documentation, OneSignal offers multi-channel messaging including SMS and email, enhancing customer engagement.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;startup-sms-email-software-that-scales-in-2025&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Extensive automation features are outlined in the platform&#x27;s documentation, allowing for personalized marketing experiences.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;startup-sms-email-software-that-scales-in-2025&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        OneSignal supports email, push notifications, in-app messaging, SMS, Apple&#x27;s Live Activities, and other channels via Webhooks. OneSignal supports email, push notifications, in-app messaging, SMS, Apple&#x27;s Live Activities, and other channels via Webhooks.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;onesignal&#x2f;reviews" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform includes &#x27;Journeys&#x27; for automated multi-channel messaging flows without code. OneSignal Journeys let you build personalized, automated messaging flows across email, push notifications, SMS, in-app messaging, and web push&mdash;all without writing a single line of code.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;documentation.onesignal.com&#x2f;docs&#x2f;en&#x2f;journeys-overview" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Market Credibility &amp; Trust Signals:</strong> 
                                    
                                        9.3 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        The platform is trusted by over 2 million businesses and delivers over 12 billion messages daily. Trusted by 2 million&#x2b; businesses to send 12 billion&#x2b; messages per&hellip;
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        OneSignal maintains a 4.7 out of 5 star rating based on over 1,000 reviews. OneSignal. 4.7. &#x28;106&#x29;. Maximize Engagement. Minimize churn.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.getapp.com&#x2f;marketing-software&#x2f;a&#x2f;onesignal&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Usability &amp; Customer Experience:</strong> 
                                    
                                        8.8 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Platform offers a free plan with limited features, allowing startups to begin without financial commitment.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Reviewers highlight the dashboard&#x27;s cleanliness and lack of unnecessary complexity. It&#x27;s clean, intuitive, and gives you everything you need at a glance... No unnecessary complexity, no confusing menus buried three levels deep.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;products&#x2f;onesignal&#x2f;reviews&#x3f;qs&#x3d;pros-and-cons" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform is designed to be developer-friendly with extensive documentation. Simplistic, intuitive interface, and very easy to integrate with instructions from building apps.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.g2.com&#x2f;sellers&#x2f;onesignal" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Value, Pricing &amp; Transparency:</strong> 
                                    
                                        8.6 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Pricing starts at &#x24;9&#x2f;month, providing an affordable entry point for small businesses.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The Free Plan includes unlimited mobile push sends and 10,000 email sends per month. Free access to&#x3a; 10,000&#x2f;mo Free Email Sends&#x3b; Unlimited Mobile Push Sends
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        SMS billing on Free and Growth plans requires connecting a separate Twilio account. We&#x27;re offering an ongoing free trial of our SMS product for Free and Growth users when you connect your own Twilio account to Onesignal.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;understanding-onesignals-pricing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Integrations &amp; Developer Ecosystem:</strong> 
                                    
                                        9.0 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Listed in the company&#x27;s integration directory, OneSignal supports native integrations with platforms like Shopify and WordPress.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;integrations" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        OneSignal integrates with major platforms including HubSpot, Mixpanel, and Amplitude. Connect with CRMs &amp; tools like HubSpot, Mixpanel, Amplitude, Zapier, and more.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;documentation.onesignal.com&#x2f;docs&#x2f;en&#x2f;sms-messaging" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The platform provides SDKs and APIs compatible with numerous programming languages. With straightforward SDKs and APIs compatible across numerous programming languages and frameworks, OneSignal allows quick and hassle-free incorporation
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;research.com&#x2f;software&#x2f;reviews&#x2f;onesignal" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Security, Compliance &amp; Data Protection:</strong> 
                                    
                                        9.4 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        OneSignal is SOC 2 Type II certified and offers HIPAA compliance for Enterprise plans. We&#x27;re proud to be SOC 2 Type II certified... OneSignal provides a platform to support HIPAA compliance. A Business Associate Agreement &#x28;BAA&#x29; is available to customers by request on our Enterprise Plan.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;privacy" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        The company has achieved ISO 27001 and ISO 27701 certifications. OneSignal has successfully obtained both ISO 27001 and ISO 27701 certifications
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;onesignal.com&#x2f;blog&#x2f;onesignal-achieves-iso-27001-and-iso-27701-certifications&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                        </ul>
                    
                </div>
            
        
                <div class="product-scoring-data" data-product-id="180149" data-product-name="Salesforce&#x20;Small&#x20;Business&#x20;Marketing">
                    <h3>Salesforce Small Business Marketing - Scoring Breakdown</h3>
                    
                        <p><strong>Overall Score:</strong> 9.3 / 10.0</p>
                    
                    
                        <p><strong>Score Rationale:</strong> Salesforce Small Business Marketing excels in providing a comprehensive marketing automation platform tailored for small businesses. Its integration with the Salesforce ecosystem enhances its capabilities, offering multi-channel engagement and data-driven insights. While it may pose a learning curve for beginners, its robust feature set justifies its premium positioning.</p>
                    
                    
                        <h4>Category Scores:</h4>
                        <ul>
                            
                                <li>
                                    <strong>Product Capability &amp; Depth:</strong> 
                                    
                                        9.5 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Documented in official product documentation, Salesforce Small Business Marketing offers multi-channel messaging including email, SMS, and WhatsApp.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Built-in data analytics provide insightful metrics to optimize marketing strategies, as outlined in the product features.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Market Credibility &amp; Trust Signals:</strong> 
                                    
                                        9.0 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Salesforce is recognized as a leader in CRM and marketing automation by Gartner, enhancing its credibility.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.gartner.com&#x2f;en&#x2f;research&#x2f;methodologies&#x2f;magic-quadrants-research" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Usability &amp; Customer Experience:</strong> 
                                    
                                        8.6 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        While comprehensive, the platform can be overwhelming for beginners, as noted in user experience discussions.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Starter Suite features guided onboarding and simplified navigation to help users get up and running quickly. Despite its potential complexity... Salesforce is not difficult to set up for a small business... It comes with a variety of pre-built reports, dashboards and templates.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.businessnewsdaily.com&#x2f;7840-best-crm-software-small-business.html&#x2f;1000" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Users report the interface can still be overwhelming due to the sheer number of features packed into the suite. Its interface is packed with features that might overwhelm your team at first.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;croclub.com&#x2f;tools&#x2f;salesforce-marketing-review&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Value, Pricing &amp; Transparency:</strong> 
                                    
                                        8.4 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Pricing is custom and requires a quote, which may limit upfront cost visibility for small businesses.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;small-business&#x2f;marketing&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Pricing starts at &#x24;25&#x2f;user&#x2f;month for Starter, but the next step up, Pro Suite, jumps to &#x24;100&#x2f;user&#x2f;month. Salesforce pricing for small businesses starts at &#x24;25 per user per month for the Starter Suite... For teams larger than 10 users, the Pro Suite costs &#x24;100 per user per month.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;zeeg.me&#x2f;en&#x2f;blog&#x2f;post&#x2f;salesforce-small-business-pricing" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Additional data storage is expensive, costing approximately &#x24;125&#x2f;month for 500MB blocks. Typically, about &#x24;125 USD per month for 500 MB of additional data storage.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.maximizer.com&#x2f;blog&#x2f;the-hidden-costs-of-salesforce&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Integrations &amp; Ecosystem Strength:</strong> 
                                    
                                        8.3 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Listed in the company&rsquo;s integration directory, the platform integrates seamlessly with Salesforce CRM and other services.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;appexchange.salesforce.com&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Starter Suite has limited API access and restrictions on installing certain AppExchange packages. Starter Suite includes restricted API access with low monthly call thresholds... Pro Suite allows API usage but with calls capped.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;salesforcemonday.com&#x2f;2025&#x2f;11&#x2f;18&#x2f;salesforce-2025-free-starter-pro-suites-pricing-limits&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                                    <li>
                                                        Custom objects and apps from managed packages are supported but subject to strict limits in the Starter edition. Lightning apps, custom apps, and custom tabs that are contained in a managed package... don&#x27;t count against the allocations... At the same time, an org can&#x27;t have more than 3,000 custom objects.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;help.salesforce.com&#x2f;s&#x2f;articleView&#x3f;id&#x3d;xcloud.overview_limits_starter.htm&amp;language&#x3d;en_US&amp;type&#x3d;5" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                                <li>
                                    <strong>Scalability &amp; Performance:</strong> 
                                    
                                        9.0 / 10.0
                                    
                                    
                                            <ul>
                                                
                                                    <li>
                                                        Businesses can upgrade from Starter to Pro or Enterprise editions seamlessly, retaining all customer data. If you start with Starter Suite and outgrow it, upgrading to Pro Suite is seamless with no user limitations. Your data moves with you &mdash; no starting over.
                                                        
                                                            <a href="https&#x3a;&#x2f;&#x2f;www.salesforce.com&#x2f;blog&#x2f;salesforce-starter-vs-pro-suite-comparison&#x2f;" rel="nofollow" target="_blank">[Source]</a>
                                                        
                                                    </li>
                                                
                                            </ul>
                                        
                                    
                                </li>
                            
                        </ul>
                    
                </div>
            
        
</div>