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6 Top SMS and Multichannel Automation for Small Businesses for 2025 - Data-Driven Rankings

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

Want to compare all tools? Visit our main Marketing Automation for Small Businesses page.

SMS and Multichannel Automation for Small Businesses
Albert Richer

Navigating the Landscape of SMS and Multichannel Automation for Small Businesses: Insights from Data and Customer Experiences In examining the SMS and multichannel automation tools available for small businesses, market research indicates that platforms like HubSpot and ActiveCampaign consistently top the lists for user satisfaction. Comparative analysis of product specifications shows that HubSpot’s robust CRM integration is a significant draw for many users, while ActiveCampaign frequently receives positive ratings for its user-friendly interface. Navigating the Landscape of SMS and Multichannel Automation for Small Businesses: Insights from Data and Customer Experiences In examining the SMS and multichannel automation tools available for small businesses, market research indicates that platforms like HubSpot and ActiveCampaign consistently top the lists for user satisfaction.

Similar Categories
1
Expert Score
8.0 / 10
566
159
SCALABLE SOLUTIONS
SMALL BIZ SPECIALIST
1
OneSignal SMS & Email Software
8.0

OneSignal SMS & Email Software

OneSignal SMS & Email Software
View Website
Free plan available, pricing starts at $9/month
SCALABLE SOLUTIONS
SMALL BIZ SPECIALIST

Why We Love It

OneSignal is a dynamic SaaS solution that truly understands the needs of startups. It offers an affordable yet robust platform to streamline communications, enhancing customer engagement and retention. It scales with your business, ensuring you can continue to leverage its powerful features as you grow. Its multi-channel messaging capabilities mean you can reach customers wherever they are, providing a truly personalized marketing experience.

Pros

  • Scalable solution
  • High ROI multi-channel messaging
  • Boosts engagement and retention
  • Tailored for startups
  • Extensive automation features

Cons

  • Limited features on free plan
  • Can be complex for beginners

Free plan available, pricing starts at $9/month

OneSignal's SMS & Email Software is specifically designed for startups, providing a scalable solution to enhance engagement and customer retention. It's a high ROI, multi-channel messaging tool that grows with your business, fulfilling the unique needs of small business marketing through its diverse automation features.

Pros

  • Scalable solution
  • High ROI multi-channel messaging
  • Boosts engagement and retention
  • Tailored for startups
  • Extensive automation features

Cons

  • Limited features on free plan
  • Can be complex for beginners
SCALABLE SOLUTIONS
SMALL BIZ SPECIALIST

Why We Love It

OneSignal is a dynamic SaaS solution that truly understands the needs of startups. It offers an affordable yet robust platform to streamline communications, enhancing customer engagement and retention. It scales with your business, ensuring you can continue to leverage its powerful features as you grow. Its multi-channel messaging capabilities mean you can reach customers wherever they are, providing a truly personalized marketing experience.

Pros

  • Scalable solution
  • High ROI multi-channel messaging
  • Boosts engagement and retention
  • Tailored for startups
  • Extensive automation features

Cons

  • Limited features on free plan
  • Can be complex for beginners

Why We Love It

OneSignal is a dynamic SaaS solution that truly understands the needs of startups. It offers an affordable yet robust platform to streamline communications, enhancing customer engagement and retention. It scales with your business, ensuring you can continue to leverage its powerful features as you grow. Its multi-channel messaging capabilities mean you can reach customers wherever they are, providing a truly personalized marketing experience.

Free plan available, pricing starts at $9/month

OneSignal's SMS & Email Software is specifically designed for startups, providing a scalable solution to enhance engagement and customer retention. It's a high ROI, multi-channel messaging tool that grows with your business, fulfilling the unique needs of small business marketing through its diverse automation features.

2
Expert Score
7.9 / 10
499
28
DATA-DRIVEN INSIGHTS
CRM INTEGRATION
2
Salesforce Small Business Marketing
7.9

Salesforce Small Business Marketing

Salesforce Small Business Marketing
View Website
DATA-DRIVEN INSIGHTS
CRM INTEGRATION

Why We Love It

Salesforce Small Business Marketing stands out for its comprehensive, yet accessible, marketing automation toolkit. Its multi-channel approach allows businesses to reach customers wherever they are, while data-driven insights help optimize strategies over time. Moreover, as part of the Salesforce ecosystem, it integrates seamlessly with a range of other services, enabling businesses to create a unified and efficient workflow.

Pros

  • Multi-channel engagement
  • Data-driven insights
  • Robust automation capabilities
  • Wide integration possibilities
  • Industry-leading CRM integration

Cons

  • Can be overwhelming for beginners
  • May be expensive for very small businesses
  • Additional costs for premium features

Custom pricing available upon request

Salesforce Small Business Marketing is a powerful marketing automation platform specifically designed for small businesses. It offers automated multi-channel messaging to engage customers where they are most active, including email, SMS, and WhatsApp. With built-in data analytics, this solution provides insightful metrics to optimize strategies and drive customer engagement.

Pros

  • Multi-channel engagement
  • Data-driven insights
  • Robust automation capabilities
  • Wide integration possibilities
  • Industry-leading CRM integration

Cons

  • Can be overwhelming for beginners
  • May be expensive for very small businesses
  • Additional costs for premium features
DATA-DRIVEN INSIGHTS
CRM INTEGRATION

Why We Love It

Salesforce Small Business Marketing stands out for its comprehensive, yet accessible, marketing automation toolkit. Its multi-channel approach allows businesses to reach customers wherever they are, while data-driven insights help optimize strategies over time. Moreover, as part of the Salesforce ecosystem, it integrates seamlessly with a range of other services, enabling businesses to create a unified and efficient workflow.

Pros

  • Multi-channel engagement
  • Data-driven insights
  • Robust automation capabilities
  • Wide integration possibilities
  • Industry-leading CRM integration

Cons

  • Can be overwhelming for beginners
  • May be expensive for very small businesses
  • Additional costs for premium features

Why We Love It

Salesforce Small Business Marketing stands out for its comprehensive, yet accessible, marketing automation toolkit. Its multi-channel approach allows businesses to reach customers wherever they are, while data-driven insights help optimize strategies over time. Moreover, as part of the Salesforce ecosystem, it integrates seamlessly with a range of other services, enabling businesses to create a unified and efficient workflow.

Custom pricing available upon request

Salesforce Small Business Marketing is a powerful marketing automation platform specifically designed for small businesses. It offers automated multi-channel messaging to engage customers where they are most active, including email, SMS, and WhatsApp. With built-in data analytics, this solution provides insightful metrics to optimize strategies and drive customer engagement.

3
Expert Score
7.8 / 10
722
96
BUDGET-FRIENDLY
SEAMLESS INTEGRATION
3
Agile CRM Multichannel Campaigns
7.8

Agile CRM Multichannel Campaigns

Agile CRM Multichannel Campaigns
View Website
Free plan available, Paid plans starting at $9.99/month
BUDGET-FRIENDLY
SEAMLESS INTEGRATION

Why We Love It

Agile CRM Multichannel Campaigns is a comprehensive solution for small businesses looking to ramp up their marketing efforts. The software's ability to create integrated campaigns that engage prospects across different platforms is a game-changer. Its affordability and scalability make it perfect for small businesses, while its advanced analytics help track campaign success and optimize efforts. It truly understands the unique challenges small businesses face in establishing a strong market presence.

Pros

  • User-friendly interface
  • Advanced analytics
  • Multi-platform integration
  • Affordable pricing
  • 24/7 customer support

Cons

  • Limited features in free version
  • Learning curve for beginners

Free plan available, Paid plans starting at $9.99/month

Agile CRM Multichannel Campaigns is a powerful SaaS solution dedicated to small businesses. It enables businesses to create, manage and optimize integrated multichannel campaigns, reaching prospects wherever they seek information. It seamlessly addresses the need for SMS and multichannel automation in marketing strategies, ensuring businesses stay connected with their audience at all times.

Pros

  • User-friendly interface
  • Advanced analytics
  • Multi-platform integration
  • Affordable pricing
  • 24/7 customer support

Cons

  • Limited features in free version
  • Learning curve for beginners
BUDGET-FRIENDLY
SEAMLESS INTEGRATION

Why We Love It

Agile CRM Multichannel Campaigns is a comprehensive solution for small businesses looking to ramp up their marketing efforts. The software's ability to create integrated campaigns that engage prospects across different platforms is a game-changer. Its affordability and scalability make it perfect for small businesses, while its advanced analytics help track campaign success and optimize efforts. It truly understands the unique challenges small businesses face in establishing a strong market presence.

Pros

  • User-friendly interface
  • Advanced analytics
  • Multi-platform integration
  • Affordable pricing
  • 24/7 customer support

Cons

  • Limited features in free version
  • Learning curve for beginners

Why We Love It

Agile CRM Multichannel Campaigns is a comprehensive solution for small businesses looking to ramp up their marketing efforts. The software's ability to create integrated campaigns that engage prospects across different platforms is a game-changer. Its affordability and scalability make it perfect for small businesses, while its advanced analytics help track campaign success and optimize efforts. It truly understands the unique challenges small businesses face in establishing a strong market presence.

Free plan available, Paid plans starting at $9.99/month

Agile CRM Multichannel Campaigns is a powerful SaaS solution dedicated to small businesses. It enables businesses to create, manage and optimize integrated multichannel campaigns, reaching prospects wherever they seek information. It seamlessly addresses the need for SMS and multichannel automation in marketing strategies, ensuring businesses stay connected with their audience at all times.

4
Expert Score
7.1 / 10
723
79
MULTI-CHANNEL POWER
TOP RATED SUPPORT
4
Brevo Small Business Solutions
7.1

Brevo Small Business Solutions

View Website
Pricing model information not available on the website
MULTI-CHANNEL POWER
TOP RATED SUPPORT

Why We Love It

Brevo Small Business Solutions offers a one-stop solution for small businesses keen on leveraging multichannel marketing strategies. The solution recognizes the unique needs of small businesses, providing tools that help streamline marketing efforts across various channels, thus ensuring they reach their target audience effectively. It's a great tool for businesses looking to improve their marketing reach without needing extensive knowledge in digital marketing.

Pros

  • Multichannel marketing capabilities
  • Tailored for small businesses
  • User-friendly interface

Cons

  • Pricing information not readily available
  • May require some digital marketing knowledge

Pricing model information not available on the website

Brevo Small Business Solutions is a comprehensive multichannel marketing platform specifically tailored for small businesses. With features enabling email and SMS marketing, it helps businesses cast a wider net, ensuring a more effective outreach and customer engagement.

Pros

  • Multichannel marketing capabilities
  • Tailored for small businesses
  • User-friendly interface

Cons

  • Pricing information not readily available
  • May require some digital marketing knowledge
MULTI-CHANNEL POWER
TOP RATED SUPPORT

Why We Love It

Brevo Small Business Solutions offers a one-stop solution for small businesses keen on leveraging multichannel marketing strategies. The solution recognizes the unique needs of small businesses, providing tools that help streamline marketing efforts across various channels, thus ensuring they reach their target audience effectively. It's a great tool for businesses looking to improve their marketing reach without needing extensive knowledge in digital marketing.

Pros

  • Multichannel marketing capabilities
  • Tailored for small businesses
  • User-friendly interface

Cons

  • Pricing information not readily available
  • May require some digital marketing knowledge

Why We Love It

Brevo Small Business Solutions offers a one-stop solution for small businesses keen on leveraging multichannel marketing strategies. The solution recognizes the unique needs of small businesses, providing tools that help streamline marketing efforts across various channels, thus ensuring they reach their target audience effectively. It's a great tool for businesses looking to improve their marketing reach without needing extensive knowledge in digital marketing.

Pricing model information not available on the website

Brevo Small Business Solutions is a comprehensive multichannel marketing platform specifically tailored for small businesses. With features enabling email and SMS marketing, it helps businesses cast a wider net, ensuring a more effective outreach and customer engagement.

5
Expert Score
6.7 / 10
728
59
USER-FRIENDLY
HIGH ROI
5
Klaviyo SMS Marketing
6.7

Klaviyo SMS Marketing

Klaviyo SMS Marketing
View Website
Free plan available, paid plans start at $20/month
USER-FRIENDLY
HIGH ROI

Why We Love It

Klaviyo's SMS Marketing solution stands out for small businesses due to its simplicity, affordability, and robust functionality. Small businesses often struggle with budget constraints and lack of technical expertise, but Klaviyo overcomes these challenges. The platform's automation capabilities save time while its precise customer segmentation allows for more personalized marketing. It's the ideal tool for small businesses looking to expand their reach and deepen customer engagement without breaking the bank.

Pros

  • Intuitive user interface
  • Automated message scheduling
  • Strong customer segmentation features
  • Robust reporting capabilities
  • Seamless integration with e-commerce platforms

Cons

  • Might be overkill for very small businesses
  • Requires time to learn all features
  • Higher price point for advanced features

Free plan available, paid plans start at $20/month

Klaviyo's SMS Marketing solution is specially designed for small businesses, providing a simple yet powerful tool to grow customer lists, automate messages, enhance sales, and elevate customer experience. It addresses the needs of small businesses by offering cost-effective, tailored marketing solutions that are scalable as the business grows.

Pros

  • Intuitive user interface
  • Automated message scheduling
  • Strong customer segmentation features
  • Robust reporting capabilities
  • Seamless integration with e-commerce platforms

Cons

  • Might be overkill for very small businesses
  • Requires time to learn all features
  • Higher price point for advanced features
USER-FRIENDLY
HIGH ROI

Why We Love It

Klaviyo's SMS Marketing solution stands out for small businesses due to its simplicity, affordability, and robust functionality. Small businesses often struggle with budget constraints and lack of technical expertise, but Klaviyo overcomes these challenges. The platform's automation capabilities save time while its precise customer segmentation allows for more personalized marketing. It's the ideal tool for small businesses looking to expand their reach and deepen customer engagement without breaking the bank.

Pros

  • Intuitive user interface
  • Automated message scheduling
  • Strong customer segmentation features
  • Robust reporting capabilities
  • Seamless integration with e-commerce platforms

Cons

  • Might be overkill for very small businesses
  • Requires time to learn all features
  • Higher price point for advanced features

Why We Love It

Klaviyo's SMS Marketing solution stands out for small businesses due to its simplicity, affordability, and robust functionality. Small businesses often struggle with budget constraints and lack of technical expertise, but Klaviyo overcomes these challenges. The platform's automation capabilities save time while its precise customer segmentation allows for more personalized marketing. It's the ideal tool for small businesses looking to expand their reach and deepen customer engagement without breaking the bank.

Free plan available, paid plans start at $20/month

Klaviyo's SMS Marketing solution is specially designed for small businesses, providing a simple yet powerful tool to grow customer lists, automate messages, enhance sales, and elevate customer experience. It addresses the needs of small businesses by offering cost-effective, tailored marketing solutions that are scalable as the business grows.

6
Expert Score
6.5 / 10
377
41
E-COMMERCE READY
ADVANCED AUTOMATION
6
Omnisend Email Marketing
6.5

Omnisend Email Marketing

Omnisend Email Marketing
View Website
Free plan available, Paid plans start at $16/month
E-COMMERCE READY
ADVANCED AUTOMATION

Why We Love It

Omnisend stands out in the ecommerce sector for its comprehensive email marketing and automation capabilities. It allows businesses to reach their customers effectively through multiple channels, including email, SMS, and social media. The platform's ease of use, combined with its powerful automation tools, make it a favorite among small ecommerce businesses. It simplifies the marketing process, saving valuable time and resources while maximizing revenue.

Pros

  • Ecommerce-specific features
  • Easy integration with popular platforms
  • Automated marketing campaigns
  • SMS marketing
  • Intuitive interface

Cons

  • Limited customization options
  • Advanced features only in higher-priced plans
  • No phone support

Free plan available, Paid plans start at $16/month

Omnisend is a robust email marketing and automation software designed specifically for ecommerce brands. It integrates seamlessly with various ecommerce platforms, allowing businesses to drive more revenue with less effort through automated emails, SMS, and other marketing strategies.

Pros

  • Ecommerce-specific features
  • Easy integration with popular platforms
  • Automated marketing campaigns
  • SMS marketing
  • Intuitive interface

Cons

  • Limited customization options
  • Advanced features only in higher-priced plans
  • No phone support
E-COMMERCE READY
ADVANCED AUTOMATION

Why We Love It

Omnisend stands out in the ecommerce sector for its comprehensive email marketing and automation capabilities. It allows businesses to reach their customers effectively through multiple channels, including email, SMS, and social media. The platform's ease of use, combined with its powerful automation tools, make it a favorite among small ecommerce businesses. It simplifies the marketing process, saving valuable time and resources while maximizing revenue.

Pros

  • Ecommerce-specific features
  • Easy integration with popular platforms
  • Automated marketing campaigns
  • SMS marketing
  • Intuitive interface

Cons

  • Limited customization options
  • Advanced features only in higher-priced plans
  • No phone support

Why We Love It

Omnisend stands out in the ecommerce sector for its comprehensive email marketing and automation capabilities. It allows businesses to reach their customers effectively through multiple channels, including email, SMS, and social media. The platform's ease of use, combined with its powerful automation tools, make it a favorite among small ecommerce businesses. It simplifies the marketing process, saving valuable time and resources while maximizing revenue.

Free plan available, Paid plans start at $16/month

Omnisend is a robust email marketing and automation software designed specifically for ecommerce brands. It integrates seamlessly with various ecommerce platforms, allowing businesses to drive more revenue with less effort through automated emails, SMS, and other marketing strategies.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1OneSignal SMS & Email Software
 No Yes Yes - 30 days Yes Yes Email/Ticket only Not specified WordPress, Shopify, Magento No $9/month
2Salesforce Small Business Marketing
 Yes No Contact for trial Yes Yes Yes Both Slack, Google Workspace, Microsoft 365 Yes Custom pricing
3Agile CRM Multichannel Campaigns
 Yes Yes Yes - 14 days Yes Yes Yes Not specified Google Workspace, Shopify, Facebook No $9.99/month
4Brevo Small Business Solutions
 No Not specified Contact for trial Yes Yes Email/Ticket only Not specified Salesforce, HubSpot, WordPress No Contact for pricing
5Klaviyo SMS Marketing
 No Yes Yes - 14 days Yes Yes Yes SOC 2 Shopify, WooCommerce, BigCommerce Enterprise plans only $20/month
6Omnisend Email Marketing
 No Yes Yes - 14 days Yes Yes Yes ISO 27001 Shopify, WooCommerce, BigCommerce No $16/month
1

OneSignal SMS & Email Software

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
WordPress, Shopify, Magento
Supports SSO
No
Starting Price
$9/month
2

Salesforce Small Business Marketing

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Google Workspace, Microsoft 365
Supports SSO
Yes
Starting Price
Custom pricing
3

Agile CRM Multichannel Campaigns

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Workspace, Shopify, Facebook
Supports SSO
No
Starting Price
$9.99/month
4

Brevo Small Business Solutions

Has Mobile App
No
Has Free Plan
Not specified
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, HubSpot, WordPress
Supports SSO
No
Starting Price
Contact for pricing
5

Klaviyo SMS Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
Enterprise plans only
Starting Price
$20/month
6

Omnisend Email Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
No
Starting Price
$16/month

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for SMS and multichannel automation products emphasizes a rigorous evaluation methodology based on key factors such as specifications, features, customer reviews, and overall ratings. Important considerations specific to this category include the ease of integration with existing systems, scalability for small businesses, and the range of communication channels supported, which influence the effectiveness and flexibility of marketing strategies. The rankings were determined by analyzing data from multiple sources, including product specifications, customer feedback, and price-to-value ratios, enabling a comprehensive comparison of the available options to identify the most suitable solutions for small businesses.

Verification

  • Products evaluated through comprehensive research and analysis of SMS and multichannel automation features.
  • Rankings based on a thorough analysis of user reviews and expert evaluations in the small business automation sector.
  • Selection criteria focus on key functionalities, integration capabilities, and user satisfaction ratings specific to SMS and multichannel solutions.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About SMS and Multichannel Automation for Small Businesses

What makes a sms and multichannel automation for small businesses the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your sms and multichannel automation for small businesses recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of sms and multichannel automation for small businesses?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means