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Marketing Automation for Small Businesses

Marketing Automation for Small Businesses for 2025: Best 10 Data-Driven Picks

Albert Richer
Curated by :
Albert Richer
Updated Nov 19, 2025

For more coverage, check out our full Marketing & Advertising Platforms guide.

Marketing Automation for Small Businesses
Albert Richer

Marketing automation tools for small businesses help lean teams manage customer communication, nurture leads, send campaigns, and run essential marketing workflows without the complexity of enterprise platforms. These systems simplify automation with approachable builders, templates, and guided workflows that empower small teams to stay consistent and efficient. Strong solutions support email automation, segmentation, landing pages, forms, SMS messaging, social scheduling, customer tagging, and analytics that show what is working. This category is essential for local businesses, solo entrepreneurs, small ecommerce stores, agencies, and early stage SaaS teams that need reliable automation without enterprise overhead. Marketing automation tools for small businesses help lean teams manage customer communication, nurture leads, send campaigns, and run essential marketing workflows without the complexity of enterprise platforms. These systems simplify automation with approachable builders, templates, and guided workflows that empower small teams to stay consistent and efficient.

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Expert Score Breakdown

0.0 / 10
Excellent
1
Expert Score
9.9 / 10
504
23
COMPREHENSIVE SUPPORT
HIGH SATISFACTION
Selected From Marketing Automation Tools with Prebuilt Campaigns
1
ActiveCampaign: Automated Marketing
9.9

ActiveCampaign: Automated Marketing

ActiveCampaign: Automated Marketing
Pricing starts at $15/month, with higher-tier plans and custom enterprise pricing available
View Website
COMPREHENSIVE SUPPORT
HIGH SATISFACTION

Why We Love It

ActiveCampaign is a game changer for small businesses in the marketing automation industry. It not only streamlines marketing efforts across multiple channels, but its AI-powered system ensures precision and efficiency. The prebuilt campaigns are a boon, helping businesses kickstart their marketing without starting from scratch. Plus, it integrates with numerous popular apps, making it a convenient and powerful all-in-one marketing tool.

Pros

  • Comprehensive marketing automation
  • Prebuilt campaign templates
  • Effective AI-driven platform
  • Integration with popular apps
  • Solid customer support

Cons

  • Interface may appear complex initially
  • Higher-tier plans can be costly
  • Limited CRM features in basic plan

Pricing starts at $15/month, with higher-tier plans and custom enterprise pricing available

ActiveCampaign is a robust marketing automation tool with prebuilt campaigns, perfect for small businesses looking to streamline their marketing efforts. Its powerful AI-driven platform manages email, SMS, and WhatsApp marketing for you, freeing up valuable time, and providing precise targeting and tracking capabilities to maximize ROI.

Pros

  • Comprehensive marketing automation
  • Prebuilt campaign templates
  • Effective AI-driven platform
  • Integration with popular apps
  • Solid customer support

Cons

  • Interface may appear complex initially
  • Higher-tier plans can be costly
  • Limited CRM features in basic plan
COMPREHENSIVE SUPPORT
HIGH SATISFACTION

Why We Love It

ActiveCampaign is a game changer for small businesses in the marketing automation industry. It not only streamlines marketing efforts across multiple channels, but its AI-powered system ensures precision and efficiency. The prebuilt campaigns are a boon, helping businesses kickstart their marketing without starting from scratch. Plus, it integrates with numerous popular apps, making it a convenient and powerful all-in-one marketing tool.

Pros

  • Comprehensive marketing automation
  • Prebuilt campaign templates
  • Effective AI-driven platform
  • Integration with popular apps
  • Solid customer support

Cons

  • Interface may appear complex initially
  • Higher-tier plans can be costly
  • Limited CRM features in basic plan

Why We Love It

ActiveCampaign is a game changer for small businesses in the marketing automation industry. It not only streamlines marketing efforts across multiple channels, but its AI-powered system ensures precision and efficiency. The prebuilt campaigns are a boon, helping businesses kickstart their marketing without starting from scratch. Plus, it integrates with numerous popular apps, making it a convenient and powerful all-in-one marketing tool.

Pricing starts at $15/month, with higher-tier plans and custom enterprise pricing available

ActiveCampaign is a robust marketing automation tool with prebuilt campaigns, perfect for small businesses looking to streamline their marketing efforts. Its powerful AI-driven platform manages email, SMS, and WhatsApp marketing for you, freeing up valuable time, and providing precise targeting and tracking capabilities to maximize ROI.

2
Expert Score
9.7 / 10
485
51
AI-POWERED PRECISION
BUDGET-FRIENDLY
Selected From Marketing Automation Tools with Prebuilt Campaigns
2
Eloqua Marketing Automation
9.7

Eloqua Marketing Automation

Eloqua Marketing Automation
Enterprise pricing available
View Website
AI-POWERED PRECISION
BUDGET-FRIENDLY

Why We Love It

Eloqua is a game-changer for B2B marketers. Its prebuilt campaigns not only save time but also ensure best practices are followed for optimal results. It offers in-depth customer insights, allowing marketers to understand their audience better and tailor their strategies accordingly. Eloqua's ability to seamlessly integrate with CRM systems makes it a powerful tool for streamlining marketing efforts and driving growth.

Pros

  • Powerful B2B marketing tool
  • Prebuilt campaigns for efficiency
  • Deep customer insight
  • Seamless integration with CRM systems
  • Excellent customer support

Cons

  • High price point
  • Steep learning curve
  • Requires considerable setup

Enterprise pricing available

Eloqua is a powerful marketing automation tool specifically designed for B2B marketers. Its prebuilt campaigns streamline the process of planning, organizing, and managing marketing strategies while providing actionable insights to improve results. Eloqua's robust features cater to the unique needs of small businesses in the marketing industry.

Pros

  • Powerful B2B marketing tool
  • Prebuilt campaigns for efficiency
  • Deep customer insight
  • Seamless integration with CRM systems
  • Excellent customer support

Cons

  • High price point
  • Steep learning curve
  • Requires considerable setup
AI-POWERED PRECISION
BUDGET-FRIENDLY

Why We Love It

Eloqua is a game-changer for B2B marketers. Its prebuilt campaigns not only save time but also ensure best practices are followed for optimal results. It offers in-depth customer insights, allowing marketers to understand their audience better and tailor their strategies accordingly. Eloqua's ability to seamlessly integrate with CRM systems makes it a powerful tool for streamlining marketing efforts and driving growth.

Pros

  • Powerful B2B marketing tool
  • Prebuilt campaigns for efficiency
  • Deep customer insight
  • Seamless integration with CRM systems
  • Excellent customer support

Cons

  • High price point
  • Steep learning curve
  • Requires considerable setup

Why We Love It

Eloqua is a game-changer for B2B marketers. Its prebuilt campaigns not only save time but also ensure best practices are followed for optimal results. It offers in-depth customer insights, allowing marketers to understand their audience better and tailor their strategies accordingly. Eloqua's ability to seamlessly integrate with CRM systems makes it a powerful tool for streamlining marketing efforts and driving growth.

Enterprise pricing available

Eloqua is a powerful marketing automation tool specifically designed for B2B marketers. Its prebuilt campaigns streamline the process of planning, organizing, and managing marketing strategies while providing actionable insights to improve results. Eloqua's robust features cater to the unique needs of small businesses in the marketing industry.

3
Expert Score
9.6 / 10
360
78
AI-POWERED INSIGHTS
CUSTOMIZABLE JOURNEYS
AI-POWERED INSIGHTS
24/7 SUPPORT
SMALL BIZ FRIENDLY
VALUE FOR MONEY
COMPREHENSIVE TRACKING
Selected From Customer Journey Automation for Small Businesses
3
Salesforce Customer Journey Mapping
9.6

Salesforce Customer Journey Mapping

Salesforce Customer Journey Mapping
Enterprise pricing available
View Website
AI-POWERED INSIGHTS
CUSTOMIZABLE JOURNEYS
AI-POWERED INSIGHTS
24/7 SUPPORT
SMALL BIZ FRIENDLY
VALUE FOR MONEY
COMPREHENSIVE TRACKING

Why We Love It

Salesforce's Customer Journey Mapping is a powerful tool for small businesses in the marketing automation arena. It helps them understand their customers better by visually illustrating the customer's path through their brand, from first contact to final purchase. This tool empowers businesses to create highly personalized and effective customer experiences, ultimately driving customer satisfaction and business growth.

Pros

  • Comprehensive customer experience tracking
  • Seamless integration with Salesforce ecosystem
  • Customizable journey templates
  • Insightful analytics
  • 24/7 support

Cons

  • Might be complex for beginners
  • Higher price point
  • Requires Salesforce platform

Enterprise pricing available

Salesforce's Customer Journey Mapping tool is designed specifically to meet the needs of small businesses, helping them paint a complete picture of customers' interactions with their brand. It allows businesses to effectively visualize and analyze the customer journey, enabling them to perform necessary adjustments for increased customer satisfaction and loyalty.

Pros

  • Comprehensive customer experience tracking
  • Seamless integration with Salesforce ecosystem
  • Customizable journey templates
  • Insightful analytics
  • 24/7 support

Cons

  • Might be complex for beginners
  • Higher price point
  • Requires Salesforce platform
AI-POWERED INSIGHTS
CUSTOMIZABLE JOURNEYS
AI-POWERED INSIGHTS
24/7 SUPPORT
SMALL BIZ FRIENDLY
VALUE FOR MONEY
COMPREHENSIVE TRACKING

Why We Love It

Salesforce's Customer Journey Mapping is a powerful tool for small businesses in the marketing automation arena. It helps them understand their customers better by visually illustrating the customer's path through their brand, from first contact to final purchase. This tool empowers businesses to create highly personalized and effective customer experiences, ultimately driving customer satisfaction and business growth.

Pros

  • Comprehensive customer experience tracking
  • Seamless integration with Salesforce ecosystem
  • Customizable journey templates
  • Insightful analytics
  • 24/7 support

Cons

  • Might be complex for beginners
  • Higher price point
  • Requires Salesforce platform

Why We Love It

Salesforce's Customer Journey Mapping is a powerful tool for small businesses in the marketing automation arena. It helps them understand their customers better by visually illustrating the customer's path through their brand, from first contact to final purchase. This tool empowers businesses to create highly personalized and effective customer experiences, ultimately driving customer satisfaction and business growth.

Enterprise pricing available

Salesforce's Customer Journey Mapping tool is designed specifically to meet the needs of small businesses, helping them paint a complete picture of customers' interactions with their brand. It allows businesses to effectively visualize and analyze the customer journey, enabling them to perform necessary adjustments for increased customer satisfaction and loyalty.

4
Expert Score
9.4 / 10
527
156
ALL-IN-ONE SOLUTION
Selected From Email Marketing Automation for Small Teams
4
Mailchimp: Marketing Automation
9.4

Mailchimp: Marketing Automation

Mailchimp: Marketing Automation
Free plan available; Paid plans start at $9.99/month
View Website
ALL-IN-ONE SOLUTION

Why We Love It

Mailchimp is the go-to solution for small teams seeking to automate their email marketing efforts. We love it for its AI-driven strategies and real-time behavior data, which empower businesses to create personalized, timely, and effective campaigns. It's not just a tool, it's a partner in marketing strategy. Its user-friendly interface makes it accessible even to beginners, while its advanced features satisfy the needs of experienced marketers.

Pros

  • Comprehensive email marketing tools
  • AI-driven strategies
  • Real-time behavior data
  • User-friendly interface

Cons

  • Limited customization in free plan
  • May be costly for very small businesses
  • Learning curve for advanced features

Free plan available; Paid plans start at $9.99/month

Mailchimp is a user-friendly SaaS solution designed specifically for small teams in need of email marketing automation. It provides robust features including AI-driven marketing strategies and real-time behavior data, enabling businesses to engage effectively with their customers and convert more leads.

Pros

  • Comprehensive email marketing tools
  • AI-driven strategies
  • Real-time behavior data
  • User-friendly interface

Cons

  • Limited customization in free plan
  • May be costly for very small businesses
  • Learning curve for advanced features
ALL-IN-ONE SOLUTION

Why We Love It

Mailchimp is the go-to solution for small teams seeking to automate their email marketing efforts. We love it for its AI-driven strategies and real-time behavior data, which empower businesses to create personalized, timely, and effective campaigns. It's not just a tool, it's a partner in marketing strategy. Its user-friendly interface makes it accessible even to beginners, while its advanced features satisfy the needs of experienced marketers.

Pros

  • Comprehensive email marketing tools
  • AI-driven strategies
  • Real-time behavior data
  • User-friendly interface

Cons

  • Limited customization in free plan
  • May be costly for very small businesses
  • Learning curve for advanced features

Why We Love It

Mailchimp is the go-to solution for small teams seeking to automate their email marketing efforts. We love it for its AI-driven strategies and real-time behavior data, which empower businesses to create personalized, timely, and effective campaigns. It's not just a tool, it's a partner in marketing strategy. Its user-friendly interface makes it accessible even to beginners, while its advanced features satisfy the needs of experienced marketers.

Free plan available; Paid plans start at $9.99/month

Mailchimp is a user-friendly SaaS solution designed specifically for small teams in need of email marketing automation. It provides robust features including AI-driven marketing strategies and real-time behavior data, enabling businesses to engage effectively with their customers and convert more leads.

5
Expert Score
9.3 / 10
464
131
Selected From Marketing Automation Tools with Prebuilt Campaigns
5
Unifyr Partner Marketing Automation
9.3

Unifyr Partner Marketing Automation

Unifyr Partner Marketing Automation
Free demo available, Contact for pricing details
View Website

Why We Love It

Unifyr's Partner Marketing Automation stands out in the industry for its simplicity and effectiveness. It empowers small businesses to execute professional marketing campaigns without needing advanced marketing skills. The pre-built templates save time and reduce the chance of errors, while the automation tools ensure consistent engagement with customers. It's an ideal solution for small businesses looking to step up their marketing game without incurring the costs of a full-fledged marketing team.

Pros

  • Automated marketing tools
  • Pre-built campaign templates
  • User-friendly interface
  • Supports email and social media campaigns

Cons

  • Pricing not transparent
  • May not be suitable for large enterprises

Free demo available, Contact for pricing details

Unifyr's Partner Marketing Automation solution is a robust and user-friendly platform designed to automate and streamline marketing efforts for small businesses. The software provides pre-built email and social media campaign templates, allowing businesses to run professional marketing campaigns without the need for extensive marketing knowledge. This is particularly beneficial for smaller businesses in the industry who may not have dedicated marketing teams.

Pros

  • Automated marketing tools
  • Pre-built campaign templates
  • User-friendly interface
  • Supports email and social media campaigns

Cons

  • Pricing not transparent
  • May not be suitable for large enterprises

Why We Love It

Unifyr's Partner Marketing Automation stands out in the industry for its simplicity and effectiveness. It empowers small businesses to execute professional marketing campaigns without needing advanced marketing skills. The pre-built templates save time and reduce the chance of errors, while the automation tools ensure consistent engagement with customers. It's an ideal solution for small businesses looking to step up their marketing game without incurring the costs of a full-fledged marketing team.

Pros

  • Automated marketing tools
  • Pre-built campaign templates
  • User-friendly interface
  • Supports email and social media campaigns

Cons

  • Pricing not transparent
  • May not be suitable for large enterprises

Why We Love It

Unifyr's Partner Marketing Automation stands out in the industry for its simplicity and effectiveness. It empowers small businesses to execute professional marketing campaigns without needing advanced marketing skills. The pre-built templates save time and reduce the chance of errors, while the automation tools ensure consistent engagement with customers. It's an ideal solution for small businesses looking to step up their marketing game without incurring the costs of a full-fledged marketing team.

Free demo available, Contact for pricing details

Unifyr's Partner Marketing Automation solution is a robust and user-friendly platform designed to automate and streamline marketing efforts for small businesses. The software provides pre-built email and social media campaign templates, allowing businesses to run professional marketing campaigns without the need for extensive marketing knowledge. This is particularly beneficial for smaller businesses in the industry who may not have dedicated marketing teams.

6
Expert Score
9.1 / 10
353
70
SMALL BIZ HERO
ROI MAXIMIZER
Selected From Marketing Automation Tools with Prebuilt Campaigns
6
WayMore Prebuilt Automation Flows
9.1

WayMore Prebuilt Automation Flows

WayMore Prebuilt Automation Flows
Enterprise pricing available
View Website
SMALL BIZ HERO
ROI MAXIMIZER

Why We Love It

What makes WayMore's Prebuilt Automation Flows stand out in the industry is its unique approach to marketing automation. It offers preconfigured flows that can be easily customized, allowing small businesses to kickstart or enhance their marketing campaigns without spending too much time setting up. This caters to the industry's need for efficiency and effectiveness in marketing efforts. Its user-friendly interface and support for various marketing channels make it a favorite among industry professionals.

Pros

  • Preconfigured campaigns
  • Efficiency optimization
  • Enhanced campaign effectiveness
  • User-friendly interface
  • Supports various marketing channels

Cons

  • Requires basic automation knowledge
  • May need customization for specific needs

Enterprise pricing available

WayMore's Prebuilt Automation Flows is a SaaS solution specifically designed for small businesses in the marketing sector. It allows for seamless marketing automation through preconfigured campaigns, enhancing operational efficiency and effectiveness of marketing initiatives. It caters to the industry's need for time-efficient and result-oriented marketing automation tools.

Pros

  • Preconfigured campaigns
  • Efficiency optimization
  • Enhanced campaign effectiveness
  • User-friendly interface
  • Supports various marketing channels

Cons

  • Requires basic automation knowledge
  • May need customization for specific needs
SMALL BIZ HERO
ROI MAXIMIZER

Why We Love It

What makes WayMore's Prebuilt Automation Flows stand out in the industry is its unique approach to marketing automation. It offers preconfigured flows that can be easily customized, allowing small businesses to kickstart or enhance their marketing campaigns without spending too much time setting up. This caters to the industry's need for efficiency and effectiveness in marketing efforts. Its user-friendly interface and support for various marketing channels make it a favorite among industry professionals.

Pros

  • Preconfigured campaigns
  • Efficiency optimization
  • Enhanced campaign effectiveness
  • User-friendly interface
  • Supports various marketing channels

Cons

  • Requires basic automation knowledge
  • May need customization for specific needs

Why We Love It

What makes WayMore's Prebuilt Automation Flows stand out in the industry is its unique approach to marketing automation. It offers preconfigured flows that can be easily customized, allowing small businesses to kickstart or enhance their marketing campaigns without spending too much time setting up. This caters to the industry's need for efficiency and effectiveness in marketing efforts. Its user-friendly interface and support for various marketing channels make it a favorite among industry professionals.

Enterprise pricing available

WayMore's Prebuilt Automation Flows is a SaaS solution specifically designed for small businesses in the marketing sector. It allows for seamless marketing automation through preconfigured campaigns, enhancing operational efficiency and effectiveness of marketing initiatives. It caters to the industry's need for time-efficient and result-oriented marketing automation tools.

7
Expert Score
9.0 / 10
424
147
SEAMLESS INTEGRATION
REAL-TIME ANALYTICS
SEAMLESS INTEGRATION
REAL-TIME ANALYTICS
CUSTOMIZABLE JOURNEYS
Selected From Customer Journey Automation for Small Businesses
7
Dynamics 365 Customer Insights
9.0

Dynamics 365 Customer Insights

Dynamics 365 Customer Insights
Enterprise pricing available
View Website
SEAMLESS INTEGRATION
REAL-TIME ANALYTICS
SEAMLESS INTEGRATION
REAL-TIME ANALYTICS
CUSTOMIZABLE JOURNEYS

Why We Love It

What makes Dynamics 365 Customer Insights special for small businesses is its ability to leverage AI to provide real-time, actionable customer insights. It allows businesses to understand their customers better, personalize their marketing efforts, and improve their customer journeys. Its ability to integrate seamlessly with the wider Dynamics 365 ecosystem is a major plus for businesses already in the Microsoft ecosystem.

Pros

  • AI-driven data analytics
  • Unification of data from various sources
  • Real-time customer insights
  • Personalized marketing capabilities
  • Integration with Dynamics 365 ecosystem

Cons

  • May be overkill for very small businesses
  • Relatively high price point
  • Requires some technical knowledge

Enterprise pricing available

Dynamics 365 Customer Insights is an AI-driven SaaS solution designed to provide small businesses with real-time customer data analytics and personalized marketing solutions. It addresses the need for an all-in-one platform that combines data from multiple sources and enables businesses to create personalized customer journeys.

Pros

  • AI-driven data analytics
  • Unification of data from various sources
  • Real-time customer insights
  • Personalized marketing capabilities
  • Integration with Dynamics 365 ecosystem

Cons

  • May be overkill for very small businesses
  • Relatively high price point
  • Requires some technical knowledge
SEAMLESS INTEGRATION
REAL-TIME ANALYTICS
SEAMLESS INTEGRATION
REAL-TIME ANALYTICS
CUSTOMIZABLE JOURNEYS

Why We Love It

What makes Dynamics 365 Customer Insights special for small businesses is its ability to leverage AI to provide real-time, actionable customer insights. It allows businesses to understand their customers better, personalize their marketing efforts, and improve their customer journeys. Its ability to integrate seamlessly with the wider Dynamics 365 ecosystem is a major plus for businesses already in the Microsoft ecosystem.

Pros

  • AI-driven data analytics
  • Unification of data from various sources
  • Real-time customer insights
  • Personalized marketing capabilities
  • Integration with Dynamics 365 ecosystem

Cons

  • May be overkill for very small businesses
  • Relatively high price point
  • Requires some technical knowledge

Why We Love It

What makes Dynamics 365 Customer Insights special for small businesses is its ability to leverage AI to provide real-time, actionable customer insights. It allows businesses to understand their customers better, personalize their marketing efforts, and improve their customer journeys. Its ability to integrate seamlessly with the wider Dynamics 365 ecosystem is a major plus for businesses already in the Microsoft ecosystem.

Enterprise pricing available

Dynamics 365 Customer Insights is an AI-driven SaaS solution designed to provide small businesses with real-time customer data analytics and personalized marketing solutions. It addresses the need for an all-in-one platform that combines data from multiple sources and enables businesses to create personalized customer journeys.

8
Expert Score
8.8 / 10
577
157
B2B SPECIALIST
Selected From Marketing Automation Tools with Prebuilt Campaigns
8
Messaged Email Automation
8.8

Messaged Email Automation

Messaged Email Automation
Free trial available, Pricing starts at $49/month
View Website
B2B SPECIALIST

Why We Love It

Messaged is designed specifically for SaaS businesses, understanding their unique needs and challenges. It offers prebuilt marketing campaigns, taking the guesswork out of email marketing and freeing up valuable time. Plus, with its robust analytics, businesses can easily monitor their campaign success and make data-driven decisions. It's a comprehensive tool that can help SaaS companies to maintain a steady growth curve and reduce customer churn.

Pros

  • Prebuilt marketing campaigns
  • User-friendly interface
  • In-depth analytics
  • Built specifically for SaaS companies

Cons

  • Might be overkill for very small businesses
  • Limited customization options
  • No free plan

Free trial available, Pricing starts at $49/month

Messaged is a tailored solution for SaaS companies, offering prebuilt lifecycle and email marketing campaigns to boost revenue and minimize churn. It addresses the unique needs of the industry by automating the process of customer engagement and retention, saving time and resources.

Pros

  • Prebuilt marketing campaigns
  • User-friendly interface
  • In-depth analytics
  • Built specifically for SaaS companies

Cons

  • Might be overkill for very small businesses
  • Limited customization options
  • No free plan
B2B SPECIALIST

Why We Love It

Messaged is designed specifically for SaaS businesses, understanding their unique needs and challenges. It offers prebuilt marketing campaigns, taking the guesswork out of email marketing and freeing up valuable time. Plus, with its robust analytics, businesses can easily monitor their campaign success and make data-driven decisions. It's a comprehensive tool that can help SaaS companies to maintain a steady growth curve and reduce customer churn.

Pros

  • Prebuilt marketing campaigns
  • User-friendly interface
  • In-depth analytics
  • Built specifically for SaaS companies

Cons

  • Might be overkill for very small businesses
  • Limited customization options
  • No free plan

Why We Love It

Messaged is designed specifically for SaaS businesses, understanding their unique needs and challenges. It offers prebuilt marketing campaigns, taking the guesswork out of email marketing and freeing up valuable time. Plus, with its robust analytics, businesses can easily monitor their campaign success and make data-driven decisions. It's a comprehensive tool that can help SaaS companies to maintain a steady growth curve and reduce customer churn.

Free trial available, Pricing starts at $49/month

Messaged is a tailored solution for SaaS companies, offering prebuilt lifecycle and email marketing campaigns to boost revenue and minimize churn. It addresses the unique needs of the industry by automating the process of customer engagement and retention, saving time and resources.

9
Expert Score
8.7 / 10
582
85
CUSTOMIZABLE TEMPLATES
Selected From Marketing Automation Tools with Prebuilt Campaigns
9
Klaviyo Marketing Automation Platform
8.7

Klaviyo Marketing Automation Platform

Klaviyo Marketing Automation Platform
Free plan available, pricing starts at $20/month for up to 500 contacts
View Website
CUSTOMIZABLE TEMPLATES

Why We Love It

Klaviyo's marketing automation platform is a perfect blend of simplicity, power, and flexibility, making it a favorite among small businesses in the marketing industry. The pre-built flows and customizable templates allow for easy campaign creation, while the AI-powered segmentation ensures targeted marketing. Plus, with the integration of SMS and email, reaching out to the audience has never been easier or more effective.

Pros

  • Easy to use interface
  • AI-powered segmentation
  • Vast library of templates and pre-built flows
  • SMS and Email Integration
  • Powerful analytics

Cons

  • Limited CRM capabilities
  • May get expensive for larger contact lists

Free plan available, pricing starts at $20/month for up to 500 contacts

Klaviyo's marketing automation platform is a powerful tool designed specifically for small businesses in the marketing industry. It offers 160+ customizable email templates and 80+ pre-built flows, making it easy to turn ideas into successful campaigns. Its advanced AI helps in segmenting the audience, providing targeted marketing solutions.

Pros

  • Easy to use interface
  • AI-powered segmentation
  • Vast library of templates and pre-built flows
  • SMS and Email Integration
  • Powerful analytics

Cons

  • Limited CRM capabilities
  • May get expensive for larger contact lists
CUSTOMIZABLE TEMPLATES

Why We Love It

Klaviyo's marketing automation platform is a perfect blend of simplicity, power, and flexibility, making it a favorite among small businesses in the marketing industry. The pre-built flows and customizable templates allow for easy campaign creation, while the AI-powered segmentation ensures targeted marketing. Plus, with the integration of SMS and email, reaching out to the audience has never been easier or more effective.

Pros

  • Easy to use interface
  • AI-powered segmentation
  • Vast library of templates and pre-built flows
  • SMS and Email Integration
  • Powerful analytics

Cons

  • Limited CRM capabilities
  • May get expensive for larger contact lists

Why We Love It

Klaviyo's marketing automation platform is a perfect blend of simplicity, power, and flexibility, making it a favorite among small businesses in the marketing industry. The pre-built flows and customizable templates allow for easy campaign creation, while the AI-powered segmentation ensures targeted marketing. Plus, with the integration of SMS and email, reaching out to the audience has never been easier or more effective.

Free plan available, pricing starts at $20/month for up to 500 contacts

Klaviyo's marketing automation platform is a powerful tool designed specifically for small businesses in the marketing industry. It offers 160+ customizable email templates and 80+ pre-built flows, making it easy to turn ideas into successful campaigns. Its advanced AI helps in segmenting the audience, providing targeted marketing solutions.

10
Expert Score
10.0 / 10
377
119
SCALABLE SOLUTIONS
CUSTOMIZABLE
Selected From Marketing Automation Tools for Small Businesses
10
Keap: Small Business CRM
10.0

Keap: Small Business CRM

Keap: Small Business CRM
Pricing starts at $79/month, with custom plans available
View Website
SCALABLE SOLUTIONS
CUSTOMIZABLE

Why We Love It

Keap is uniquely positioned as a robust, yet user-friendly, CRM and automation tool for small businesses. It's more than just a software; it's a business partner that helps save time and foster growth. With features like appointment scheduling, email marketing, sales pipeline visibility and more, it offers everything a small business needs to organize their work and keep customers satisfied. Its adaptability to specific business needs is what industry professionals love about it.

Pros

  • Tailored for small businesses
  • Comprehensive CRM and marketing automation
  • User-friendly interface
  • 24/7 customer support

Cons

  • May be over-featured for micro businesses
  • No free trial available
  • Slightly higher price point

Pricing starts at $79/month, with custom plans available

Keap is specifically designed to meet the challenges of small businesses in managing customer relationships and marketing automation. It effectively addresses the industry's need for time-saving, growth-enhancing solutions without the disruption often associated with these processes.

Pros

  • Tailored for small businesses
  • Comprehensive CRM and marketing automation
  • User-friendly interface
  • 24/7 customer support

Cons

  • May be over-featured for micro businesses
  • No free trial available
  • Slightly higher price point
SCALABLE SOLUTIONS
CUSTOMIZABLE

Why We Love It

Keap is uniquely positioned as a robust, yet user-friendly, CRM and automation tool for small businesses. It's more than just a software; it's a business partner that helps save time and foster growth. With features like appointment scheduling, email marketing, sales pipeline visibility and more, it offers everything a small business needs to organize their work and keep customers satisfied. Its adaptability to specific business needs is what industry professionals love about it.

Pros

  • Tailored for small businesses
  • Comprehensive CRM and marketing automation
  • User-friendly interface
  • 24/7 customer support

Cons

  • May be over-featured for micro businesses
  • No free trial available
  • Slightly higher price point

Why We Love It

Keap is uniquely positioned as a robust, yet user-friendly, CRM and automation tool for small businesses. It's more than just a software; it's a business partner that helps save time and foster growth. With features like appointment scheduling, email marketing, sales pipeline visibility and more, it offers everything a small business needs to organize their work and keep customers satisfied. Its adaptability to specific business needs is what industry professionals love about it.

Pricing starts at $79/month, with custom plans available

Keap is specifically designed to meet the challenges of small businesses in managing customer relationships and marketing automation. It effectively addresses the industry's need for time-saving, growth-enhancing solutions without the disruption often associated with these processes.

Product Comparison

Product Integrates With Zapier Supports SSO Has Public API Has Free Plan Popular Integrations Live Chat Support SOC 2 or ISO Certified Has Free Trial Starting Price Has Mobile App
1Eloqua Marketing Automation
 No Yes Enterprise API only No Salesforce, Microsoft Dynamics, Oracle CRM Email/Ticket only ISO 27001 Contact for trial Enterprise pricing No
2The Growth Machine
 Not specified Not specified Not specified No Custom integrations only Email/Ticket only Not specified Contact for trial Contact for pricing No
3Mailchimp: Marketing Automation
 Yes Enterprise plans only Yes Yes Slack, Salesforce, Google Workspace, Shopify, WooCommerce No SOC 2 Yes - 30 days $9.99/month Yes
4ActiveCampaign
 Yes Enterprise plans only Yes No Shopify, WordPress, Zapier, Facebook Yes SOC 2 Yes - 14 days $9/month Yes
5WayMore Prebuilt Automation Flows
 Not specified Not specified Not specified No Custom integrations only Email/Ticket only Not specified Contact for trial Enterprise pricing No
6Keap: Small Business CRM & Automation
 Yes No Yes No QuickBooks, Zapier, Gmail, Outlook, WordPress No Not specified Yes - 14 days $40/month Yes
7Drip: Marketing Automation
 Yes No Yes No Shopify, WooCommerce, Facebook, Zapier, Magento Yes Not specified Yes - 14 days $19/month No
8OneSignal SMS & Email Software
 Yes No Yes Yes WordPress, Shopify, Magento Email/Ticket only Not specified Yes - 30 days $9/month No
9Keap: Small Business CRM
 Yes No Yes No QuickBooks, Zapier, Gmail, Outlook Yes Not specified No $79/month Yes
10Unifyr Partner Marketing Automation
 Not specified Not specified Not specified No Limited integrations Email/Ticket only Not specified Contact for trial Contact for pricing Web-only
1

Eloqua Marketing Automation

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Enterprise API only
Has Free Plan
No
Popular Integrations
Salesforce, Microsoft Dynamics, Oracle CRM
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing
Has Mobile App
No
2

The Growth Machine

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Custom integrations only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
3

Mailchimp: Marketing Automation

Integrates With Zapier
Yes
Supports SSO
Enterprise plans only
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Slack, Salesforce, Google Workspace, Shopify, WooCommerce
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 30 days
Starting Price
$9.99/month
Has Mobile App
Yes
4

ActiveCampaign

Integrates With Zapier
Yes
Supports SSO
Enterprise plans only
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Shopify, WordPress, Zapier, Facebook
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 14 days
Starting Price
$9/month
Has Mobile App
Yes
5

WayMore Prebuilt Automation Flows

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Custom integrations only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing
Has Mobile App
No
6

Keap: Small Business CRM & Automation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
No
Popular Integrations
QuickBooks, Zapier, Gmail, Outlook, WordPress
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$40/month
Has Mobile App
Yes
7

Drip: Marketing Automation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Shopify, WooCommerce, Facebook, Zapier, Magento
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$19/month
Has Mobile App
No
8

OneSignal SMS & Email Software

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
WordPress, Shopify, Magento
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 30 days
Starting Price
$9/month
Has Mobile App
No
9

Keap: Small Business CRM

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
No
Popular Integrations
QuickBooks, Zapier, Gmail, Outlook
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
No
Starting Price
$79/month
Has Mobile App
Yes
10

Unifyr Partner Marketing Automation

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Limited integrations
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
Web-only

Similar Categories

SMS and Multichannel Automation for Small Businesses
SMS and Multichannel Automation for Small Businesses
 Marketing Automation Tools with Prebuilt Campaigns
Marketing Automation Tools with Prebuilt Campaigns
 Marketing Automation Tools for Small Businesses
Marketing Automation Tools for Small Businesses
 Lightweight Marketing Automation Tools for SMBs
Lightweight Marketing Automation Tools for SMBs
 Lead Nurturing Tools for Small Service Businesses
Lead Nurturing Tools for Small Service Businesses
 Email Marketing Automation for Small Teams
Email Marketing Automation for Small Teams
 Customer Segmentation Tools for Small Businesses
Customer Segmentation Tools for Small Businesses
 Customer Journey Automation for Small Businesses
Customer Journey Automation for Small Businesses

How We Rank Products

How We Evaluate Products

How We Evaluate at This Level

This category highlights the strongest overall performers across closely related, specialized use cases.

Rather than evaluating products in isolation, we first analyze performance within highly specific niches, such as Customer Journey Automation for Small Businesses, Customer Segmentation Tools for Small Businesses, Email Marketing Automation for Small Teams and Lead Nurturing Tools for Small Service Businesses .

From those niche evaluations, we surface products that consistently demonstrate strength across multiple use cases.

Only solutions that perform at a high level across several specialized categories are featured here. This approach allows us to identify well-rounded platforms that excel beyond a single narrow scenario and represent the best all-around options within this broader category.

Our Evaluation Process

Our Evaluation Process

For SMB marketing automation tools, we evaluate workflow simplicity, template libraries, contact segmentation, email/SMS automation, and lead capture tools. We assess integrations with CRMs, ecommerce platforms, and scheduling systems to streamline operations. Reporting on engagement, conversions, and campaign performance is also reviewed. At the Level 3 tier, we highlight platforms that excel across Level 4 scenarios—small business email automation, lightweight CRMs, and simple omnichannel automation—to present the best tools for growing SMBs.

Verification

Categories reflect accessible, budget-friendly automation for emerging businesses. Our taxonomy aligns with how SMBs evaluate ease of use, cost, and automation depth. Level 3 entries come from deeper Level 4 analyses across business size, industry, and channel usage.

Verification

  • Products evaluated through comprehensive research and analysis of market trends and user needs.
  • Rankings based on an extensive review of customer feedback and expert evaluations in marketing automation tools.
  • Selection criteria focus on key features such as ease of use, integration capabilities, and customer support for small businesses.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Marketing Automation for Small Businesses

What makes a marketing automation for small businesses the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your marketing automation for small businesses recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of marketing automation for small businesses?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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What This Award Means