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This category belongs to a broader group — view all Marketing Attribution & Analytics Platforms tools here.

Cross Device Attribution Tools
Albert Richer

Understanding Cross Device Attribution Tools: What Customers Really Value When it comes to cross device attribution tools, customer feedback is a goldmine of insights. Reviews show that many users prioritize platforms with robust reporting features—particularly those that provide real-time data and multi-channel visibility. Understanding Cross Device Attribution Tools: What Customers Really Value When it comes to cross device attribution tools, customer feedback is a goldmine of insights. Reviews show that many users prioritize platforms with robust reporting features—particularly those that provide real-time data and multi-channel visibility.

Similar Categories
1
Expert Score
8.6 / 10
450
42
ENTERPRISE READY

Marketo Measure

View Website
Enterprise pricing available
ENTERPRISE READY

Why We Love It

Marketo Measure is a game-changer for B2B marketers. Its focus on B2B marketing attribution sets it apart, helping industry professionals understand which marketing activities are driving real results. The tool's advanced analytics allow for deep insight into campaign performance across multiple platforms, making it an invaluable resource for strategic decision-making. The robust reporting feature aids in effective communication of results to stakeholders.

Pros

  • Accurate attribution tracking
  • Robust analytics
  • Integration with Adobe suite
  • B2B specific features
  • Well-structured reporting

Cons

  • Steep learning curve
  • Requires technical expertise
  • High pricing for small businesses

Enterprise pricing available

Marketo Measure is a leading B2B marketing attribution tool highly suitable for professionals in the marketing industry. It enables marketers to accurately measure the impact of their campaigns, channels, and content on pipeline, revenue, and ROI. This tool specifically addresses the industry's need for precise attribution across multiple devices and platforms.

Pros

  • Accurate attribution tracking
  • Robust analytics
  • Integration with Adobe suite
  • B2B specific features
  • Well-structured reporting

Cons

  • Steep learning curve
  • Requires technical expertise
  • High pricing for small businesses
ENTERPRISE READY

Why We Love It

Marketo Measure is a game-changer for B2B marketers. Its focus on B2B marketing attribution sets it apart, helping industry professionals understand which marketing activities are driving real results. The tool's advanced analytics allow for deep insight into campaign performance across multiple platforms, making it an invaluable resource for strategic decision-making. The robust reporting feature aids in effective communication of results to stakeholders.

Pros

  • Accurate attribution tracking
  • Robust analytics
  • Integration with Adobe suite
  • B2B specific features
  • Well-structured reporting

Cons

  • Steep learning curve
  • Requires technical expertise
  • High pricing for small businesses

Why We Love It

Marketo Measure is a game-changer for B2B marketers. Its focus on B2B marketing attribution sets it apart, helping industry professionals understand which marketing activities are driving real results. The tool's advanced analytics allow for deep insight into campaign performance across multiple platforms, making it an invaluable resource for strategic decision-making. The robust reporting feature aids in effective communication of results to stakeholders.

Enterprise pricing available

Marketo Measure is a leading B2B marketing attribution tool highly suitable for professionals in the marketing industry. It enables marketers to accurately measure the impact of their campaigns, channels, and content on pipeline, revenue, and ROI. This tool specifically addresses the industry's need for precise attribution across multiple devices and platforms.

2
Expert Score
8.4 / 10
662
67
COMPREHENSIVE METRICS
COMPREHENSIVE METRICS

Why We Love It

Impact's Cross-Device Partnership Tracking Software is a game-changer for the marketing automation industry. It addresses the complexity of modern multi-device customer behavior, providing a solution that accurately attributes performance to partners, regardless of the number of devices used. This means marketing professionals can accurately measure and optimize their partnerships, driving better results and more effective campaigns. The software's ease of use and demonstrable ROI make it a firm favorite among industry professionals.

Pros

  • Accurate cross-device tracking
  • Ideal for partner attribution
  • Comprehensive performance metrics
  • Easy-to-use interface
  • Demonstrable ROI

Cons

  • Potential complexity for beginners
  • May require technical support for setup
  • Pricing might be high for small businesses

Enterprise pricing available

Impact's Cross-Device Partnership Tracking Software enables accurate tracking of partners across web and app properties, attributing performance regardless of how many devices customers use. This is vital for professionals in the marketing automation industry who need to accurately measure and analyze the impact of their partnerships across all platforms.

Pros

  • Accurate cross-device tracking
  • Ideal for partner attribution
  • Comprehensive performance metrics
  • Easy-to-use interface
  • Demonstrable ROI

Cons

  • Potential complexity for beginners
  • May require technical support for setup
  • Pricing might be high for small businesses
COMPREHENSIVE METRICS

Why We Love It

Impact's Cross-Device Partnership Tracking Software is a game-changer for the marketing automation industry. It addresses the complexity of modern multi-device customer behavior, providing a solution that accurately attributes performance to partners, regardless of the number of devices used. This means marketing professionals can accurately measure and optimize their partnerships, driving better results and more effective campaigns. The software's ease of use and demonstrable ROI make it a firm favorite among industry professionals.

Pros

  • Accurate cross-device tracking
  • Ideal for partner attribution
  • Comprehensive performance metrics
  • Easy-to-use interface
  • Demonstrable ROI

Cons

  • Potential complexity for beginners
  • May require technical support for setup
  • Pricing might be high for small businesses

Why We Love It

Impact's Cross-Device Partnership Tracking Software is a game-changer for the marketing automation industry. It addresses the complexity of modern multi-device customer behavior, providing a solution that accurately attributes performance to partners, regardless of the number of devices used. This means marketing professionals can accurately measure and optimize their partnerships, driving better results and more effective campaigns. The software's ease of use and demonstrable ROI make it a firm favorite among industry professionals.

Enterprise pricing available

Impact's Cross-Device Partnership Tracking Software enables accurate tracking of partners across web and app properties, attributing performance regardless of how many devices customers use. This is vital for professionals in the marketing automation industry who need to accurately measure and analyze the impact of their partnerships across all platforms.

3
Expert Score
8.3 / 10
686
23

LeadsRx: Multi-Touch Attribution

LeadsRx: Multi-Touch Attribution
View Website
Pricing is custom based on the specific needs of your business.

Why We Love It

In an industry where understanding customer behavior is key to marketing success, LeadsRx stands out by providing unbiased, detailed insights into customer journeys across multiple platforms. It allows marketers to track real-time data and analyze their marketing strategies' effectiveness, providing a clear picture of what works and what does not. This empowers professionals to make data-driven decisions, optimize their strategies, and ultimately improve their ROI.

Pros

  • Unbiased multi-touch attribution
  • Detailed customer journey analytics
  • Cross-device tracking
  • Real-time data
  • Easy integration with popular ad systems

Cons

  • Custom pricing might be costly for small businesses
  • May require technical expertise for optimal use
  • Complexity due to the multitude of features

Pricing is custom based on the specific needs of your business.

LeadsRx provides detailed customer journey analytics and multi-touch attribution, allowing marketing professionals to gain unbiased insights from their data. It is perfect for industry professionals seeking to optimize their marketing strategies and improve ROI by understanding customer interactions across multiple devices and platforms.

Pros

  • Unbiased multi-touch attribution
  • Detailed customer journey analytics
  • Cross-device tracking
  • Real-time data
  • Easy integration with popular ad systems

Cons

  • Custom pricing might be costly for small businesses
  • May require technical expertise for optimal use
  • Complexity due to the multitude of features

Why We Love It

In an industry where understanding customer behavior is key to marketing success, LeadsRx stands out by providing unbiased, detailed insights into customer journeys across multiple platforms. It allows marketers to track real-time data and analyze their marketing strategies' effectiveness, providing a clear picture of what works and what does not. This empowers professionals to make data-driven decisions, optimize their strategies, and ultimately improve their ROI.

Pros

  • Unbiased multi-touch attribution
  • Detailed customer journey analytics
  • Cross-device tracking
  • Real-time data
  • Easy integration with popular ad systems

Cons

  • Custom pricing might be costly for small businesses
  • May require technical expertise for optimal use
  • Complexity due to the multitude of features

Why We Love It

In an industry where understanding customer behavior is key to marketing success, LeadsRx stands out by providing unbiased, detailed insights into customer journeys across multiple platforms. It allows marketers to track real-time data and analyze their marketing strategies' effectiveness, providing a clear picture of what works and what does not. This empowers professionals to make data-driven decisions, optimize their strategies, and ultimately improve their ROI.

Pricing is custom based on the specific needs of your business.

LeadsRx provides detailed customer journey analytics and multi-touch attribution, allowing marketing professionals to gain unbiased insights from their data. It is perfect for industry professionals seeking to optimize their marketing strategies and improve ROI by understanding customer interactions across multiple devices and platforms.

4
Expert Score
8.2 / 10
727
124
REAL-TIME ANALYTICS
USER JOURNEY TRACKER

Adjust Measure

Adjust Measure
View Website
Enterprise pricing available
REAL-TIME ANALYTICS
USER JOURNEY TRACKER

Why We Love It

Adjust Measure stands out for its cross-device tracking capabilities, which is a crucial requirement for today's marketers. The ability to track user behavior across different devices and platforms gives a holistic view of the customer journey, enabling more targeted and effective marketing strategies. Its robust analytics and user-friendly interface makes it a beloved tool among industry professionals.

Pros

  • End-to-end user journey analysis
  • Cross-device attribution
  • Supports multiple platforms and channels
  • Intuitive interface
  • Robust analytics

Cons

  • May require technical knowledge for advanced features
  • Pricing may be high for small businesses

Enterprise pricing available

Adjust Measure is an essential SaaS solution for marketing professionals seeking comprehensive cross-device attribution. It allows a seamless analysis of user journeys across devices, platforms, and channels, providing invaluable insights to optimize marketing efforts.

Pros

  • End-to-end user journey analysis
  • Cross-device attribution
  • Supports multiple platforms and channels
  • Intuitive interface
  • Robust analytics

Cons

  • May require technical knowledge for advanced features
  • Pricing may be high for small businesses
REAL-TIME ANALYTICS
USER JOURNEY TRACKER

Why We Love It

Adjust Measure stands out for its cross-device tracking capabilities, which is a crucial requirement for today's marketers. The ability to track user behavior across different devices and platforms gives a holistic view of the customer journey, enabling more targeted and effective marketing strategies. Its robust analytics and user-friendly interface makes it a beloved tool among industry professionals.

Pros

  • End-to-end user journey analysis
  • Cross-device attribution
  • Supports multiple platforms and channels
  • Intuitive interface
  • Robust analytics

Cons

  • May require technical knowledge for advanced features
  • Pricing may be high for small businesses

Why We Love It

Adjust Measure stands out for its cross-device tracking capabilities, which is a crucial requirement for today's marketers. The ability to track user behavior across different devices and platforms gives a holistic view of the customer journey, enabling more targeted and effective marketing strategies. Its robust analytics and user-friendly interface makes it a beloved tool among industry professionals.

Enterprise pricing available

Adjust Measure is an essential SaaS solution for marketing professionals seeking comprehensive cross-device attribution. It allows a seamless analysis of user journeys across devices, platforms, and channels, providing invaluable insights to optimize marketing efforts.

5
Expert Score
7.7 / 10
365
89
SEAMLESS INTEGRATION
USER-FRIENDLY DESIGN
SEAMLESS INTEGRATION
USER-FRIENDLY DESIGN

Why We Love It

Branch's Mobile Attribution Platform is a game-changer for industry professionals because it offers a complete view of user interactions across all channels. This empowers marketing teams to make informed decisions based on comprehensive data. Its capability to track users through the entire funnel, from first ad impression to in-app purchases, makes it an invaluable tool for app growth and analytics. Its seamless integration with other marketing tools enhances its efficiency and usability.

Pros

  • Cross-platform insights
  • Detailed user attribution
  • Comprehensive analytics
  • Easy integration with other marketing tools

Cons

  • Requires technical understanding for setup
  • Potentially overwhelming data volume for new users
  • Enterprise-level pricing may not suit small businesses

Enterprise pricing available

Branch's Mobile Attribution Platform offers a comprehensive view of all attribution data across multiple platforms, devices, and channels. This allows industry professionals to gain better insights from their marketing efforts, enabling them to optimize strategies for app growth and analytics. It's particularly well-suited for this industry due to its ability to track user interactions on a granular level, facilitating effective decision making.

Pros

  • Cross-platform insights
  • Detailed user attribution
  • Comprehensive analytics
  • Easy integration with other marketing tools

Cons

  • Requires technical understanding for setup
  • Potentially overwhelming data volume for new users
  • Enterprise-level pricing may not suit small businesses
SEAMLESS INTEGRATION
USER-FRIENDLY DESIGN

Why We Love It

Branch's Mobile Attribution Platform is a game-changer for industry professionals because it offers a complete view of user interactions across all channels. This empowers marketing teams to make informed decisions based on comprehensive data. Its capability to track users through the entire funnel, from first ad impression to in-app purchases, makes it an invaluable tool for app growth and analytics. Its seamless integration with other marketing tools enhances its efficiency and usability.

Pros

  • Cross-platform insights
  • Detailed user attribution
  • Comprehensive analytics
  • Easy integration with other marketing tools

Cons

  • Requires technical understanding for setup
  • Potentially overwhelming data volume for new users
  • Enterprise-level pricing may not suit small businesses

Why We Love It

Branch's Mobile Attribution Platform is a game-changer for industry professionals because it offers a complete view of user interactions across all channels. This empowers marketing teams to make informed decisions based on comprehensive data. Its capability to track users through the entire funnel, from first ad impression to in-app purchases, makes it an invaluable tool for app growth and analytics. Its seamless integration with other marketing tools enhances its efficiency and usability.

Enterprise pricing available

Branch's Mobile Attribution Platform offers a comprehensive view of all attribution data across multiple platforms, devices, and channels. This allows industry professionals to gain better insights from their marketing efforts, enabling them to optimize strategies for app growth and analytics. It's particularly well-suited for this industry due to its ability to track user interactions on a granular level, facilitating effective decision making.

6
Expert Score
7.4 / 10
392
58
ROI OPTIMIZER
PARTNER PERFORMANCE
ROI OPTIMIZER
PARTNER PERFORMANCE

Why We Love It

Heap's Cross-Device Tracking is a game-changer for marketing professionals. The ability to track user journeys across devices opens up a wealth of opportunities for highly targeted marketing, allowing for more personalized, effective campaigns. With its user-friendly interface and robust data-driven insights, it's no wonder industry professionals are adopting this tool as a key part of their marketing strategy.

Pros

  • Sophisticated attribution technology
  • Tracks user journeys across devices
  • Ideal for targeted marketing strategies
  • User-friendly interface
  • Data-driven insights

Cons

  • Pricing not transparent
  • May require technical knowledge to maximize use
  • Data privacy concerns

Custom pricing available upon request

Heap's Cross-Device Tracking is a cutting-edge tool designed for marketing professionals looking to understand their audiences better. It uses advanced attribution technology to track individual user journeys across multiple devices, offering comprehensive insights that allow for more targeted and effective marketing strategies.

Pros

  • Sophisticated attribution technology
  • Tracks user journeys across devices
  • Ideal for targeted marketing strategies
  • User-friendly interface
  • Data-driven insights

Cons

  • Pricing not transparent
  • May require technical knowledge to maximize use
  • Data privacy concerns
ROI OPTIMIZER
PARTNER PERFORMANCE

Why We Love It

Heap's Cross-Device Tracking is a game-changer for marketing professionals. The ability to track user journeys across devices opens up a wealth of opportunities for highly targeted marketing, allowing for more personalized, effective campaigns. With its user-friendly interface and robust data-driven insights, it's no wonder industry professionals are adopting this tool as a key part of their marketing strategy.

Pros

  • Sophisticated attribution technology
  • Tracks user journeys across devices
  • Ideal for targeted marketing strategies
  • User-friendly interface
  • Data-driven insights

Cons

  • Pricing not transparent
  • May require technical knowledge to maximize use
  • Data privacy concerns

Why We Love It

Heap's Cross-Device Tracking is a game-changer for marketing professionals. The ability to track user journeys across devices opens up a wealth of opportunities for highly targeted marketing, allowing for more personalized, effective campaigns. With its user-friendly interface and robust data-driven insights, it's no wonder industry professionals are adopting this tool as a key part of their marketing strategy.

Custom pricing available upon request

Heap's Cross-Device Tracking is a cutting-edge tool designed for marketing professionals looking to understand their audiences better. It uses advanced attribution technology to track individual user journeys across multiple devices, offering comprehensive insights that allow for more targeted and effective marketing strategies.

7
Expert Score
7.2 / 10
458
28
SCALABILITY CHAMPION
PRECISE ATTRIBUTION

Microsoft Monetize

Microsoft Monetize
View Website
Enterprise pricing available
SCALABILITY CHAMPION
PRECISE ATTRIBUTION

Why We Love It

Microsoft Monetize is a game-changer for marketers who want to understand their customers' multi-device journeys. The analytics this tool provides enables marketers to make data-driven decisions, optimize their campaigns, and ultimately increase their ROI. Plus, its integration with other Microsoft software makes it even more powerful. It's a fantastic tool for any marketing professional aiming for high-precision cross-device attribution.

Pros

  • Precise cross-device attribution
  • Segment targeting capabilities
  • In-depth consumer journey analysis
  • Integration with other Microsoft software

Cons

  • May require some technical expertise
  • Could be overwhelming for beginners
  • Pricing information not readily available

Enterprise pricing available

Microsoft Monetize is a robust SaaS solution specifically designed for marketers who require precise cross-device attribution. It allows the creation of line items, conversion pixels, and segment targeting to accurately attribute conversions in multi-device consumer journeys. It's particularly useful for businesses aiming to streamline their marketing efforts across various devices.

Pros

  • Precise cross-device attribution
  • Segment targeting capabilities
  • In-depth consumer journey analysis
  • Integration with other Microsoft software

Cons

  • May require some technical expertise
  • Could be overwhelming for beginners
  • Pricing information not readily available
SCALABILITY CHAMPION
PRECISE ATTRIBUTION

Why We Love It

Microsoft Monetize is a game-changer for marketers who want to understand their customers' multi-device journeys. The analytics this tool provides enables marketers to make data-driven decisions, optimize their campaigns, and ultimately increase their ROI. Plus, its integration with other Microsoft software makes it even more powerful. It's a fantastic tool for any marketing professional aiming for high-precision cross-device attribution.

Pros

  • Precise cross-device attribution
  • Segment targeting capabilities
  • In-depth consumer journey analysis
  • Integration with other Microsoft software

Cons

  • May require some technical expertise
  • Could be overwhelming for beginners
  • Pricing information not readily available

Why We Love It

Microsoft Monetize is a game-changer for marketers who want to understand their customers' multi-device journeys. The analytics this tool provides enables marketers to make data-driven decisions, optimize their campaigns, and ultimately increase their ROI. Plus, its integration with other Microsoft software makes it even more powerful. It's a fantastic tool for any marketing professional aiming for high-precision cross-device attribution.

Enterprise pricing available

Microsoft Monetize is a robust SaaS solution specifically designed for marketers who require precise cross-device attribution. It allows the creation of line items, conversion pixels, and segment targeting to accurately attribute conversions in multi-device consumer journeys. It's particularly useful for businesses aiming to streamline their marketing efforts across various devices.

8
Expert Score
7.1 / 10
571
45

TTD Cross-Device Targeting

TTD Cross-Device Targeting
View Website
Enterprise pricing available

Why We Love It

TTD Cross-Device Targeting is a game-changer in the marketing industry as it allows professionals to scale their audiences across multiple devices, ensuring no opportunities are missed. Its ability to work in tandem with frequency capping ensures that ads are not overexposed to the same audience, thus saving resources and improving return on investment. Its in-depth analytics provide valuable insights for strategic decision-making.

Pros

  • Highly scalable and adaptive
  • In-depth analytics
  • Supports multiple devices and environments
  • Intelligent frequency capping
  • Effective audience targeting

Cons

  • Requires technical know-how
  • Pricing might be high for small businesses

Enterprise pricing available

The Trade Desk's Cross-Device Targeting software solution is designed specifically for marketing professionals seeking a robust and intelligent tool for scaling high-value audiences across different devices and environments. It efficiently addresses industry needs by working in synergy with frequency capping to ensure optimal reach and engagement.

Pros

  • Highly scalable and adaptive
  • In-depth analytics
  • Supports multiple devices and environments
  • Intelligent frequency capping
  • Effective audience targeting

Cons

  • Requires technical know-how
  • Pricing might be high for small businesses

Why We Love It

TTD Cross-Device Targeting is a game-changer in the marketing industry as it allows professionals to scale their audiences across multiple devices, ensuring no opportunities are missed. Its ability to work in tandem with frequency capping ensures that ads are not overexposed to the same audience, thus saving resources and improving return on investment. Its in-depth analytics provide valuable insights for strategic decision-making.

Pros

  • Highly scalable and adaptive
  • In-depth analytics
  • Supports multiple devices and environments
  • Intelligent frequency capping
  • Effective audience targeting

Cons

  • Requires technical know-how
  • Pricing might be high for small businesses

Why We Love It

TTD Cross-Device Targeting is a game-changer in the marketing industry as it allows professionals to scale their audiences across multiple devices, ensuring no opportunities are missed. Its ability to work in tandem with frequency capping ensures that ads are not overexposed to the same audience, thus saving resources and improving return on investment. Its in-depth analytics provide valuable insights for strategic decision-making.

Enterprise pricing available

The Trade Desk's Cross-Device Targeting software solution is designed specifically for marketing professionals seeking a robust and intelligent tool for scaling high-value audiences across different devices and environments. It efficiently addresses industry needs by working in synergy with frequency capping to ensure optimal reach and engagement.

9
Expert Score
6.6 / 10
666
151

Why We Love It

What makes Singular's Cross-Device Attribution stand out is its ability to tie together user interactions across different devices, giving a holistic view of a campaign's performance. This is particularly useful for marketers in today's multi-device world, where understanding a user's journey across different devices is crucial for optimizing campaign strategies. Plus, its focus on calculating the true lifetime value of users provides valuable insights for long-term planning.

Pros

  • Comprehensive campaign measurement
  • Accurate user lifetime value calculation
  • Cross-device tracking
  • Optimized for marketing ROI

Cons

  • May require technical expertise to set up
  • Pricing details aren't transparent

Enterprise pricing available

Singular's Cross-Device Attribution is a powerful tool for marketing professionals who need to understand the true impact of their campaigns across multiple devices. It excels in measuring the contribution of each campaign and determining the true lifetime value of your users, making it invaluable for marketers aiming to maximize ROI and user engagement.

Pros

  • Comprehensive campaign measurement
  • Accurate user lifetime value calculation
  • Cross-device tracking
  • Optimized for marketing ROI

Cons

  • May require technical expertise to set up
  • Pricing details aren't transparent

Why We Love It

What makes Singular's Cross-Device Attribution stand out is its ability to tie together user interactions across different devices, giving a holistic view of a campaign's performance. This is particularly useful for marketers in today's multi-device world, where understanding a user's journey across different devices is crucial for optimizing campaign strategies. Plus, its focus on calculating the true lifetime value of users provides valuable insights for long-term planning.

Pros

  • Comprehensive campaign measurement
  • Accurate user lifetime value calculation
  • Cross-device tracking
  • Optimized for marketing ROI

Cons

  • May require technical expertise to set up
  • Pricing details aren't transparent

Why We Love It

What makes Singular's Cross-Device Attribution stand out is its ability to tie together user interactions across different devices, giving a holistic view of a campaign's performance. This is particularly useful for marketers in today's multi-device world, where understanding a user's journey across different devices is crucial for optimizing campaign strategies. Plus, its focus on calculating the true lifetime value of users provides valuable insights for long-term planning.

Enterprise pricing available

Singular's Cross-Device Attribution is a powerful tool for marketing professionals who need to understand the true impact of their campaigns across multiple devices. It excels in measuring the contribution of each campaign and determining the true lifetime value of your users, making it invaluable for marketers aiming to maximize ROI and user engagement.

10
Expert Score
6.5 / 10
451
35
CROSS-DEVICE MASTERY
DATA-DRIVEN INSIGHTS
CROSS-DEVICE MASTERY
DATA-DRIVEN INSIGHTS

Why We Love It

We are enthusiastic about Amplitude's Cross-Device Attribution tool because it directly addresses the complexity of multi-device user interactions that digital marketers face. Its real-time data analysis allows marketers to make informed decisions promptly, enhancing campaign effectiveness. Plus, it's scalable, making it a good fit for both growing businesses and large enterprises. Its user-friendly interface also makes it accessible to users of varying technical skill levels.

Pros

  • Comprehensive cross-device tracking
  • Advanced data analytics
  • User-friendly interface
  • Real-time insights
  • Scalability

Cons

  • Requires initial setup
  • May be overkill for small businesses
  • Price might be steep for startups

Enterprise pricing available

Amplitude's Cross-Device Attribution tool helps digital marketers gain clear insights into user interactions across a wide range of devices, including smartphones, laptops, smart TVs and more. With its robust data-driven analytics and tracking capabilities, this tool is instrumental in effectively targeting and engaging customers in a multi-device world, meeting the unique demands of the digital marketing industry.

Pros

  • Comprehensive cross-device tracking
  • Advanced data analytics
  • User-friendly interface
  • Real-time insights
  • Scalability

Cons

  • Requires initial setup
  • May be overkill for small businesses
  • Price might be steep for startups
CROSS-DEVICE MASTERY
DATA-DRIVEN INSIGHTS

Why We Love It

We are enthusiastic about Amplitude's Cross-Device Attribution tool because it directly addresses the complexity of multi-device user interactions that digital marketers face. Its real-time data analysis allows marketers to make informed decisions promptly, enhancing campaign effectiveness. Plus, it's scalable, making it a good fit for both growing businesses and large enterprises. Its user-friendly interface also makes it accessible to users of varying technical skill levels.

Pros

  • Comprehensive cross-device tracking
  • Advanced data analytics
  • User-friendly interface
  • Real-time insights
  • Scalability

Cons

  • Requires initial setup
  • May be overkill for small businesses
  • Price might be steep for startups

Why We Love It

We are enthusiastic about Amplitude's Cross-Device Attribution tool because it directly addresses the complexity of multi-device user interactions that digital marketers face. Its real-time data analysis allows marketers to make informed decisions promptly, enhancing campaign effectiveness. Plus, it's scalable, making it a good fit for both growing businesses and large enterprises. Its user-friendly interface also makes it accessible to users of varying technical skill levels.

Enterprise pricing available

Amplitude's Cross-Device Attribution tool helps digital marketers gain clear insights into user interactions across a wide range of devices, including smartphones, laptops, smart TVs and more. With its robust data-driven analytics and tracking capabilities, this tool is instrumental in effectively targeting and engaging customers in a multi-device world, meeting the unique demands of the digital marketing industry.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Marketo Measure
No No Contact for trial Yes Enterprise API only Email/Ticket only ISO 27001 Adobe Analytics, Salesforce, LinkedIn Yes Contact for pricing
2Impact Cross-Device Tracking
No No Contact for trial Yes Yes Yes SOC 2 Salesforce, Shopify, WooCommerce Yes Contact for pricing
3LeadsRx: Multi-Touch Attribution
No No Contact for trial Yes Yes Yes Not specified Google Ads, Facebook, HubSpot Yes Custom pricing
4Adjust Measure
No No Contact for trial No Yes Yes SOC 2 Google Ads, Facebook, TikTok Yes Contact for pricing
5Branch Mobile Attribution Platform
Yes Freemium Yes - 14 days Yes Yes Yes SOC 2 Google Ads, Facebook, Shopify Yes Contact for pricing
6Heap's Cross-Device Tracking
No No Yes - 14 days Yes Yes Yes SOC 2 Google Analytics, Salesforce, HubSpot Yes Contact for pricing
7Microsoft Monetize
No No Contact for trial No Enterprise API only Email/Ticket only ISO 27001 Microsoft Dynamics, Azure, Power BI Yes Contact for pricing
8TTD Cross-Device Targeting
No No Contact for trial No Yes Email/Ticket only Not specified Google Ads, Facebook, Amazon Enterprise plans only Contact for pricing
9Singular's Cross-Device Attribution
No No Contact for trial No Yes Email/Ticket only Not specified Google Ads, Facebook, Twitter Enterprise plans only Contact for pricing
10Amplitude Cross-Device Attribution
No No Yes - 14 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Analytics Yes Contact for pricing
1

Marketo Measure

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Adobe Analytics, Salesforce, LinkedIn
Supports SSO
Yes
Starting Price
Contact for pricing
2

Impact Cross-Device Tracking

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Shopify, WooCommerce
Supports SSO
Yes
Starting Price
Contact for pricing
3

LeadsRx: Multi-Touch Attribution

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Ads, Facebook, HubSpot
Supports SSO
Yes
Starting Price
Custom pricing
4

Adjust Measure

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Google Ads, Facebook, TikTok
Supports SSO
Yes
Starting Price
Contact for pricing
5

Branch Mobile Attribution Platform

Has Mobile App
Yes
Has Free Plan
Freemium
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Google Ads, Facebook, Shopify
Supports SSO
Yes
Starting Price
Contact for pricing
6

Heap's Cross-Device Tracking

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Google Analytics, Salesforce, HubSpot
Supports SSO
Yes
Starting Price
Contact for pricing
7

Microsoft Monetize

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Microsoft Dynamics, Azure, Power BI
Supports SSO
Yes
Starting Price
Contact for pricing
8

TTD Cross-Device Targeting

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Ads, Facebook, Amazon
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
9

Singular's Cross-Device Attribution

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Ads, Facebook, Twitter
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
10

Amplitude Cross-Device Attribution

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Analytics
Supports SSO
Yes
Starting Price
Contact for pricing

Similar Categories

How We Rank Products

How We Evaluate Products

Our Evaluation Process

In evaluating cross-device attribution tools, the curator focused on key factors such as product specifications, feature sets, customer reviews, ratings, and overall value for money. Specific considerations important to this category included the accuracy of attribution methods, ease of integration with existing platforms, and the ability to provide actionable insights across various user touchpoints. The research methodology involved a comprehensive analysis of available data, comparing product specifications, scrutinizing customer feedback from multiple sources, and reviewing ratings to assess the performance and reliability of each tool. Additionally, the evaluation considered the price-to-value ratio to determine how well each product meets user needs relative to its cost.

Verification

  • Products evaluated through comprehensive research and analysis of cross-device attribution methodologies.
  • Selection criteria focus on data accuracy, user experience, and integration capabilities within cross-device attribution tools.
  • Comparison methodology analyzes customer feedback and expert reviews to identify leading solutions in cross-device attribution.

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Frequently Asked Questions About Cross Device Attribution Tools

What makes a cross device attribution tools the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your cross device attribution tools recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of cross device attribution tools?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means