Navigating the Best Attribution Platforms for Paid Media Teams: Insights from Market Research and Customer Feedback When it comes to choosing the right attribution platform for your paid media team, analysis of thousands of customer reviews indicates that not all platforms are created equal. Expert comparisons consistently highlight that platforms like HubSpot and Google Analytics 360 tend to score well in customer satisfaction ratings, particularly for their robust tracking capabilities and user-friendly interfaces. Market research shows that Segment is frequently mentioned in third-party comparisons for its strong integration options, making it a favorite among teams that utilize multiple data sources. So, what’s worth the investment? Data indicates that while some platforms may come with hefty price tags, options like Mixpanel and Kissmetrics offer valuable features at a fraction of the cost, making them popular choices for teams with tight budgets. Why does everyone think you need to spend $$$?Navigating the Best Attribution Platforms for Paid Media Teams: Insights from Market Research and Customer Feedback When it comes to choosing the right attribution platform for your paid media team, analysis of thousands of customer reviews indicates that not all platforms are created equal.Navigating the Best Attribution Platforms for Paid Media Teams: Insights from Market Research and Customer Feedback When it comes to choosing the right attribution platform for your paid media team, analysis of thousands of customer reviews indicates that not all platforms are created equal. Expert comparisons consistently highlight that platforms like HubSpot and Google Analytics 360 tend to score well in customer satisfaction ratings, particularly for their robust tracking capabilities and user-friendly interfaces. Market research shows that Segment is frequently mentioned in third-party comparisons for its strong integration options, making it a favorite among teams that utilize multiple data sources. So, what’s worth the investment? Data indicates that while some platforms may come with hefty price tags, options like Mixpanel and Kissmetrics offer valuable features at a fraction of the cost, making them popular choices for teams with tight budgets. Why does everyone think you need to spend $$$? Sometimes, it's all about finding the right fit for your needs. Research suggests that users often report better outcomes with platforms that prioritize ease of use and customer support, rather than just flashy features. And speaking of support, Attribution, a newer player in the market, has garnered attention for its focus on simplifying the attribution process. Industry reports show that it may help teams gain deeper insights into customer journeys without overwhelming them with complex data analytics. Just remember: every dollar spent should ideally translate to clear results—after all, nobody wants to feel like they’re just funding a fancy dashboard! With all this in mind, the best choice will depend on your specific requirements, such as whether you need real-time tracking or advanced reporting features. A little research can go a long way—after all, no one wants to be left with buyer’s remorse when it comes to investing in marketing tools.
Measured Attribution Software offers a highly sophisticated solution for attributing marketing performance across various channels, making it a crucial tool for paid media teams. The platform’s advanced algorithms provide clear, data-driven insights into the effectiveness of each marketing channel, enabling industry professionals to make informed decisions and optimize their marketing strategies.
Measured Attribution Software offers a highly sophisticated solution for attributing marketing performance across various channels, making it a crucial tool for paid media teams. The platform’s advanced algorithms provide clear, data-driven insights into the effectiveness of each marketing channel, enabling industry professionals to make informed decisions and optimize their marketing strategies.
INSIGHTFUL ANALYTICS
ACCOUNTABILITY BOOST
Best for teams that are
Enterprise DTC brands seeking incrementality testing and media mix modeling
Marketers wanting to validate spend causality via geo-lift experiments
Teams needing to measure cross-channel impact without relying on user-level data
Skip if
Mobile app developers needing deep integration with MMPs like Adjust
Small businesses with limited budgets unable to afford enterprise pricing
Media buyers needing granular, real-time click data for day-trading ads
Expert Take
Our analysis shows Measured is leading the shift from broken Multi-Touch Attribution (MTA) to causal measurement. By triangulating Media Mix Modeling (MMM) with rigorous incrementality experiments, it solves the 'cookie loss' problem that plagues traditional tools. Research indicates it is particularly powerful for enterprise D2C brands needing to validate ad spend efficiency, though it carries a premium price tag and is less suited for pure mobile app developers.
Pros
Triangulates MMM and incrementality testing
Privacy-resilient (no user-level tracking)
Automated geo-testing and experiments
SOC 2 Type 2 & ISO 27001 certified
Trusted by major enterprise brands
Cons
Expensive (starts ~$2,500/mo)
Limited mobile app attribution features
Manual data onboarding can be difficult
Steep learning curve for causal metrics
Not suitable for small ad budgets
This score is backed by structured Google research and verified sources.
Overall Score
9.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Attribution Platforms for Paid Media Teams. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.0
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to accurately attribute marketing performance across channels using advanced methodologies like incrementality and media mix modeling.
What We Found
Measured utilizes a 'triangulated' methodology combining Media Mix Modeling (MMM), incrementality testing, and platform data to measure causal impact rather than just correlation. It offers automated geo-testing and split-testing to validate ad spend efficiency, specifically designed to address the limitations of traditional Multi-Touch Attribution (MTA) in a privacy-first environment.
Score Rationale
The score is high because Measured addresses the critical failure of traditional attribution (cookie loss) with a robust causal framework, though it is less effective for pure mobile app attribution than specialized MMPs.
Supporting Evidence
The platform automates geo-testing and audience split experiments to measure incremental lift. Incrementality Testing. Automated geo and audience split experiments
— measured.com
Measured combines three signals: Causal testing, Media Mix Modeling (MMM), and ad platform data to create a triangulated view of media impact. Measured combines three: Causal testing to prove what's really working; modeling to scale insights across your full media mix; ad platform data to capture real-time granularity.
— measured.com
Advanced algorithms provide data-driven insights into marketing effectiveness, allowing for informed decision-making and strategy optimization.
— measured.com
Documented in official product documentation, the platform offers multi-channel attribution capabilities, enabling precise performance analysis across various marketing channels.
— measured.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry awards, recognized client rosters, and third-party validations that demonstrate the vendor is a trusted enterprise partner.
What We Found
Measured was named to the 2024 Inc. 5000 list of fastest-growing private companies and boasts an enterprise client roster including brands like Dermalogica, Overstock, and Steve Madden. They are positioned as a leader in the incrementality-based measurement space, moving away from legacy MTA vendors.
Score Rationale
The company holds top-tier industry recognition (Inc. 5000) and serves major enterprise clients, establishing exceptional credibility in the high-stakes analytics market.
Supporting Evidence
Client roster includes major enterprise brands like Dermalogica, Overstock, and Steve Madden. Dermalogica. Overstock. Steve Madden. MARS (M&Ms).
— measured.com
Measured was named to the 2024 Inc. 5000 list of fastest-growing private companies in America. MEASURED headquartered at Austin, TX was named to the 2024 Inc 5000 as one of the fastest-growing private companies in America
— measured.com
8.5
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of onboarding, dashboard intuitiveness, and the level of manual effort required to maintain data accuracy.
What We Found
While the dashboard provides a 'single source of truth,' users have reported that onboarding data—specifically media costs from disparate networks—can be labor-intensive and manual. The platform is sophisticated, often requiring an account manager or analyst to fully interpret the 'incrementality scores' and experimental results.
Score Rationale
The score reflects a powerful interface that is somewhat hampered by the complexity of data ingestion and the steep learning curve associated with causal measurement concepts.
Supporting Evidence
The platform provides a centralized cross-channel reporting hub to align teams. Measured brands are able to align their teams around a single source of truth, helping them make marketing investment decisions with speed and confidence.
— measured.com
Users have described onboarding media cost data as difficult and manual. onboarding media costs and the other data they needed was an absolute nightmare... I had to download reports from a dozen network or so
— incrementalityplatforms.com
The platform's intuitive interface is designed to simplify complex attribution tasks, making it accessible even to users new to the concept.
— measured.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing accessibility, contract transparency, and the return on investment relative to the cost of the software.
What We Found
Measured is a premium enterprise solution with costs reported between $2,500 and $25,000 per month depending on spend and experiment volume. It is generally not viable for smaller advertisers, but for large spenders, it claims to capture up to 30% in marketing efficiency by identifying wasted ad spend.
Score Rationale
The score is impacted by the high barrier to entry and opacity of public pricing, though the ROI for enterprise brands (identifying waste) is significant.
Supporting Evidence
The platform claims to improve marketing efficiency by up to 30%. Increase your marketing efficiency up to 30%+ and scale your marketing profitably by up to 100%!
— g2.com
Pricing is reported to start around $2,500/month and can scale to $25,000/month. Measured charges a software fee starting with $2,500 per month and growing up to $25,000 per month based on the spend and number of “mExperiments” they run.
— incrementalityplatforms.com
Pricing is enterprise-level, requiring custom quotes, which may limit visibility for smaller businesses.
— measured.com
9.5
Category 5: Incrementality & Causal Measurement
What We Looked For
We evaluate the depth and scientific rigor of the platform's testing capabilities, specifically its ability to prove causation over correlation.
What We Found
This is Measured's primary differentiator. The platform specializes in 'mExperiments' (geo-matched market tests, scale tests) to isolate the true incremental contribution of media. It moves beyond the correlation-based flaws of MTA by using control groups to prove exactly which conversions were caused by marketing.
Score Rationale
Measured is a market leader in this specific niche, offering automated tools to run complex causal experiments that are typically difficult for brands to manage manually.
Supporting Evidence
The platform allows for rapid deployment of audience-level experiments. Rapid deployment allows 100+ audience level experiments.
— g2.com
Measured uses incrementality experimentation to isolate media's effect by controlling for external factors. Incrementality experimentation uses systematic in-market test vs. control designs to measure the true causal impact of media on sales.
— measured.com
Listed in the company's integration directory, the software supports integration with major marketing platforms, enhancing its ecosystem strength.
— measured.com
9.1
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine the product's adherence to data privacy standards, certifications, and its ability to function in a cookieless environment.
What We Found
Measured has achieved robust security standards including ISO 27001:2022 certification and SOC 2 Type 2 compliance. Its core methodology (incrementality and MMM) is inherently privacy-resilient as it relies on aggregated data and experiments rather than user-level tracking, making it future-proof against GDPR/CCPA and iOS privacy changes.
Score Rationale
The combination of top-tier security certifications (ISO/SOC2) and a privacy-first measurement methodology earns a near-perfect score in this category.
Supporting Evidence
The platform is designed to be privacy-compliant by not relying on user-level tracking. It's an effective solution to performance measurement because it's not plagued by the user-level data challenges encountered by MTA.
— measured.com
Measured holds ISO/IEC 27001:2022 certification and is SOC 2 Type 2 compliant. Measured is ISO/IEC 27001:2022 certified... Measured is SOC 2 Type 2 compliant.
— measured.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
High cost barrier makes it inaccessible for small to mid-sized businesses; pricing is opaque and requires significant ad spend to justify.
Impact: This issue had a noticeable impact on the score.
Incrmntal provides a highly specialized attribution platform, designed to empower paid media teams with data-driven insights. It helps you track, measure, and optimize your marketing campaigns, addressing the industry’s need for precise performance evaluation and ROI measurement.
Incrmntal provides a highly specialized attribution platform, designed to empower paid media teams with data-driven insights. It helps you track, measure, and optimize your marketing campaigns, addressing the industry’s need for precise performance evaluation and ROI measurement.
CUSTOMIZABLE REPORTING
PREDICTIVE ANALYTICS
Best for teams that are
Privacy-focused advertisers measuring value without user-level data or cookies
Large-scale mobile and web advertisers needing always-on incrementality testing
Teams wanting to measure the impact of external events like seasonality
Skip if
Marketers seeking traditional user-level multi-touch attribution paths
Small advertisers with very low spend or simple single-channel setups
Businesses looking for a standard Mobile Measurement Partner (MMP) replacement
Expert Take
Our analysis shows Incrmntal solves the two biggest headaches in modern attribution: privacy restrictions and the cost of 'blackout' testing. By using Causal AI on aggregated data, it allows marketers to measure true value continuously without pausing campaigns or touching user-level IDs. Research indicates this 'always-on' approach, combined with a flat pricing model that removes conflict of interest, makes it a standout choice for privacy-conscious brands.
Pros
Always-on measurement without pausing campaigns
No SDK or code integration required
Privacy-safe (no user-level data needed)
Flat pricing model (no % of spend)
Measures offline and cross-platform impact
Cons
Does not replace MMPs for attribution
Requires historical data for accurate modeling
Not real-time (daily aggregation)
Methodology can be opaque to data scientists
Dependent on aggregated data quality
This score is backed by structured Google research and verified sources.
Overall Score
9.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Attribution Platforms for Paid Media Teams. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the platform's ability to measure marketing incrementality across channels without relying on user-level identifiers or disrupting active campaigns.
What We Found
Incrmntal uses Causal AI to provide "always-on" measurement without needing to pause campaigns (blackouts) or use user-level data, distinguishing it from traditional lift testing.
Score Rationale
The score reflects the platform's advanced ability to measure offline and online channels continuously, though it scores slightly lower than a perfect 10 because it complements rather than replaces real-time attribution (MMP) tools.
Supporting Evidence
The platform does not require an SDK or user-level data (IDFA/Cookies) to function. We don't have an SDK, Pixels or Tags and the integration will either utilize existing platforms you're using, or we can work using data files.
— incrmntal.com
Capable of measuring cross-platform activities including TV, OOH, and influencers alongside digital channels. Measure paid advertising across both digital, as well as offline channels such as TV, OOH, Podcasts, and Sponsorships.
— incrmntal.com
Platform uses causal data science and anomaly detection to measure incrementality continuously without stopping campaigns. INCRMTNAL measures operational changes, meaning you do not need to stop any of your campaigns or run experiments in order to measure your performance.
— incrmntal.com
Comprehensive campaign tracking features outlined in platform documentation support detailed performance evaluation.
— incrmntal.com
AI-driven predictive analytics documented in the official product overview enable advanced campaign optimization.
— incrmntal.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry certifications, adoption by reputable brands, and validation of the methodology by third-party experts.
What We Found
The company holds ISO 27001 certification and serves major clients like Gameloft and eToro, with methodology validated by client data science teams.
Score Rationale
High credibility is anchored by ISO certification and public case studies from major gaming and fintech brands, establishing it as a trusted enterprise solution.
Supporting Evidence
The platform is used by large-scale organizations including Hopper, Binance, and SEGA. Large scale marketing organisations including Hopper, Binance, Self Financial, SEGA, AutoScout24, and Gameloft are already using the new platform.
— mi-3.com.au
Major clients like Gameloft have validated the platform's modeling through rigorous internal testing. it has passed all of our rigorous data science validation tests and provided us with the level of transparency into the modeling process
— incrmntal.com
Incrmntal is ISO/IEC 27001:2022 certified for information security. INCRMNTAL is ISO/IEC 270001:2022 Certified. Our policies and procedures have been audited to assure security, availability, processing integrity, confidentiality, and privacy.
— incrmntal.com
9.1
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of integration, quality of the dashboard, and the level of technical effort required to onboard.
What We Found
Integration is exceptionally low-friction, requiring no engineering work or SDKs, with users reporting onboarding times as short as a few minutes via API connections.
Score Rationale
The 'no-code/no-SDK' integration model significantly boosts usability compared to competitors requiring complex technical setups, justifying a score above 9.0.
Supporting Evidence
The platform supports data ingestion from Google Sheets for messy marketing data. Given the simplicity of getting aggregated data from multiple sources and just dumping it on a table, today, the most popular method of integrating data into INCRMNTAL is Google Sheets!
— incrmntal.com
Users report integration taking less than 10 minutes via UI-based connections. Easiest for me was Appsflyer... and the runner up was INCRMNTAL with their UI based integration that took me less than 10 minutes to finish.
— incrementalityplatforms.com
Integration does not require engineering resources, SDKs, or code. Easy Integration. No engineering work: No Code and No SDK.
— incrmntal.com
Customizable reporting features documented in product resources enhance user experience.
— incrmntal.com
8.8
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing models for fairness (e.g., flat fee vs. % of spend) and the transparency of the vendor regarding costs and contracts.
What We Found
Incrmntal uses a flat subscription model unrelated to ad spend, which is highly praised by users for avoiding conflict of interest and scaling costs.
Score Rationale
The flat-fee structure is a strong value driver, avoiding the 'tax on growth' of percentage-based models, though the starting price point ($1k/mo) targets mid-to-large enterprises.
Supporting Evidence
Pricing tiers include Basic, Plus, Business, and Enterprise, with documented support SLAs. Package, Basic, Plus, Business, Enterprise... Support SLA, 24h, 24h, 12h, 6h.
— incrmntal.com
Users cite the flat pricing model as a key factor in building trust and avoiding bias. INCRMNTAL was the only platform that had no component of media spend or volume of traffic in their pricing model... The pricing being completely flat and no commitments needed raised my trust
— incrementalityplatforms.com
Pricing is a flat subscription fee and is not pegged to media spend volume. The pricing of our software is based on a subscription, and is not related to your ad spend.
— incrmntal.com
Pricing model requires custom quotes based on usage, limiting upfront cost visibility.
— incrmntal.com
9.5
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine the platform's adherence to privacy standards, specifically regarding user-level data and regulatory compliance (GDPR, CCPA).
What We Found
The platform is architected specifically for a post-IDFA/cookie world, requiring no PII or user-level data, and is ISO 27001 certified.
Score Rationale
This category scores near-perfect because the product's fundamental architecture eliminates common privacy risks associated with attribution, making it future-proof against regulatory changes.
Supporting Evidence
The solution is compliant with SKAdNetwork and privacy-first measurement standards. They are also the only platform we reviewed that was compliant with SKadNetwork attribution.
— incrementalityplatforms.com
Incrmntal is ISO/IEC 27001:2022 certified. INCRMNTAL is ISO/IEC 270001:2022 Certified.
— incrmntal.com
The platform operates without requiring any user-level data or PII. We are not interested in receiving sensitive user data as the platform does not require any of this to run any measurement.
— incrmntal.com
Integration with major ad platforms documented in the company's integration directory.
— incrmntal.com
9.0
Category 6: Methodology & Innovation
What We Looked For
We assess the sophistication of the measurement approach, specifically the use of Causal AI versus traditional lift testing methods.
What We Found
Incrmntal utilizes Causal AI and time-series analysis to measure value without requiring 'blackouts' (pausing campaigns), a significant innovation over legacy methods.
Score Rationale
The ability to measure incrementality continuously without disrupting marketing operations is a major innovation, justifying a high score, though the complexity of the model can be a barrier for some.
Supporting Evidence
Platform measures 'untrackable' offline campaigns automatically. One of the product “features” they have is called “track the untrackable” – which offers marketers a solid approach to measuring offline campaign performance automatically.
— incrementalityplatforms.com
Methodology employs time series interruptions and causal discovery. Incrmntal's methodology employs time series interruptions and causal discovery to identify and predict potential outcomes in the absence of any interventions in the data
— mi-3.com.au
Uses Causal AI to untangle statistical relationships without needing experiments. INCRMNTAL is able to use Causal AI to untangle the statistical relationship between variables into causal relationships... without the need to shut down marketing activities
— incrmntal.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Measurement is not real-time; it operates on a delay (typically daily aggregation) compared to the immediate feedback of last-touch attribution.
Impact: This issue had a noticeable impact on the score.
Some data science professionals find the proprietary 'Causal AI' methodology opaque or lacking in deep technical documentation compared to open-source alternatives.
Impact: This issue caused a significant reduction in the score.
The platform does not replace Mobile Measurement Partners (MMPs) for real-time attribution and postbacks, creating a dependency on other tools for the full tech stack.
Impact: This issue caused a significant reduction in the score.
Cometly provides a comprehensive marketing attribution solution, tailored specifically for paid media teams. The software delivers real-time analytics on ad performance, allowing teams to precisely determine ROI, optimize advertising strategies, and make data-driven decisions. This addresses the industry's need for accurate, timely data to maximize ad spend return.
Cometly provides a comprehensive marketing attribution solution, tailored specifically for paid media teams. The software delivers real-time analytics on ad performance, allowing teams to precisely determine ROI, optimize advertising strategies, and make data-driven decisions. This addresses the industry's need for accurate, timely data to maximize ad spend return.
REAL-TIME INSIGHTS
ROI MASTERY
Best for teams that are
B2B SaaS and E-commerce brands scaling paid ads on Meta and Google
Marketers needing real-time data to feed ad platform AI algorithms
Agencies wanting to optimize campaigns based on accurate conversion data
Skip if
Businesses prioritizing long-term LTV analysis over daily ad optimization
Companies needing extensive offline or print tracking capabilities
Users looking for a free or low-cost entry-level analytics tool
Expert Take
Research indicates Cometly effectively addresses the "signal loss" crisis caused by iOS14 through robust server-side tracking (CAPI) that bypasses browser restrictions. Our analysis shows it distinguishes itself with an "AI Ads Manager" that not only tracks data but provides actionable optimization recommendations, a feature often lacking in basic attribution tools. Users consistently validate its claim of restoring 30-40% of missing conversion data, making it a critical tool for high-volume performance marketers.
Pros
Restores lost iOS14 conversion data
95%+ attribution accuracy reported by users
Server-side tracking bypasses ad blockers
AI Ads Manager offers optimization tips
Deep integration with Shopify & HubSpot
Cons
High starting price ($500/mo)
Setup complex for custom tech stacks
Documentation sometimes outdated
Steep learning curve for beginners
Opaque pricing for enterprise tiers
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Attribution Platforms for Paid Media Teams. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to track cross-channel marketing performance, attribute conversions accurately, and provide actionable insights.
What We Found
Cometly offers robust server-side tracking (CAPI), multi-touch attribution models, and a unique AI Ads Manager that provides optimization recommendations.
Score Rationale
The score is high due to advanced features like AI-driven optimization and server-side tracking that bypasses browser restrictions, though it lacks some legacy enterprise features.
Supporting Evidence
The platform includes an AI Ads Manager to manage and optimize campaigns using accurate data. AI Ads Manager. Manage and optimize ad campaigns with accurate data.
— cometly.com
Cometly's Conversion Sync sends enriched events server-side through platform Conversion APIs for higher match rates. Cometly's Conversion Sync enriches your events with first-party data and sends them server-side through each platform's Conversion API
— cometly.com
Accurate ROI measurement capabilities outlined in product documentation...
— cometly.com
Real-time analytics for ad performance documented on the official website...
— cometly.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess user reviews, third-party ratings, and established trust within the marketing technology community.
What We Found
The product holds excellent ratings across major review platforms (4.8/5 on G2, 4.5/5 on Trustpilot) with verified users consistently praising its accuracy.
Score Rationale
Scores are exceptionally high for a niche tool, reflecting strong user satisfaction and trust, although the total review volume is lower than massive incumbents.
Supporting Evidence
Trustpilot lists 108 reviews with a TrustScore of 4.5 out of 5. TrustScore 4.5 out of 5. 108 reviews.
— uk.trustpilot.com
Cometly holds a 4.8 out of 5 star rating on G2 with 94% of reviews being 5 stars. 4.8 out of 5 stars... 5 star. 94%
— g2.com
Referenced by Martech Series for its innovative approach to marketing attribution...
— martechseries.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of setup, intuitive interface design, and the quality of customer support resources.
What We Found
Users generally report an intuitive interface and highly responsive support, though some note a learning curve or setup friction with complex tech stacks.
Score Rationale
The score is anchored by a 9.6/10 support rating on G2, but slightly reduced due to documented setup complexities for non-standard configurations.
Supporting Evidence
Some users experience a learning curve and setup issues with complex tech stacks. Users experience setup issues when dealing with a complex tech stack, leading to longer installation times.
— g2.com
G2 users rate Cometly's 'Ease of Use' at 9.3 and 'Quality of Support' at 9.6. Users on G2 highlight that Cometly's 'Ease of Use' is rated at 9.3... Cometly's 'Quality of Support' is rated at... 9.6.
— g2.com
User-friendly interface highlighted in product overview...
— cometly.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, transparency of costs, and the return on investment relative to competitors.
What We Found
Pricing starts around $500/month, which is a significant investment for small businesses, and specific tier costs are often hidden behind demo requests.
Score Rationale
The score reflects a premium entry point that may exclude smaller players, combined with a lack of full public pricing transparency for higher tiers.
Supporting Evidence
Official pricing pages often require booking a demo to see specific costs for growth/enterprise plans. Book your demo and help our team understand your tech stack
— cometly.com
Third-party sources list the Starter plan price at $500 per month. Cometly Starting Price. $ 500/Per Month.
— softwaresuggest.com
We evaluate the breadth and depth of native integrations with ad platforms, CRMs, and e-commerce systems.
What We Found
The platform integrates natively with major ad networks (Meta, Google, TikTok), CRMs (HubSpot, Salesforce), and e-commerce tools (Shopify, WooCommerce).
Score Rationale
A score of 9.0 is justified by the comprehensive coverage of the modern marketing stack, including deep bi-directional data syncs.
Supporting Evidence
The platform supports over 8,000 apps via Zapier integration. Cometly integrates with 8000 other apps on Zapier
— zapier.com
Cometly integrates with major platforms including Stripe, HubSpot, Salesforce, and Shopify. Stripe. HubSpot. ClickFunnels. Salesforce. Monday. HighLevel. Intercom. Shopify. WooCommerce.
— cometly.com
The platform uses server-side tracking to bypass iOS privacy features and ad blockers. it's essentially a serverside tracking solution... bypassing iOS privacy features bypassing ad blockers.
— youtube.com
Users report 95% accuracy in tracking sales compared to native platform data. Users value the 95% accuracy of Cometly in tracking sales, enhancing their data-driven marketing decisions.
— g2.com
Integration with major ad platforms documented in the integrations directory...
— cometly.com
9.0
Category 6: Security, Compliance & Data Protection
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users have noted that documentation can be out of sync with the actual application updates, leading to confusion.
Impact: This issue had a noticeable impact on the score.
TEGNA Attribution promotes transparency and accountability in marketing campaigns for paid media teams. It offers real-time data collection for linear and streaming campaigns, enabling professionals to accurately gauge the effectiveness of their campaigns and optimize media spend.
TEGNA Attribution promotes transparency and accountability in marketing campaigns for paid media teams. It offers real-time data collection for linear and streaming campaigns, enabling professionals to accurately gauge the effectiveness of their campaigns and optimize media spend.
OPTIMIZED AD SPEND
FIRST-PARTY DATA FOCUS
Best for teams that are
Local and regional advertisers running Linear TV and OTT/streaming campaigns
Brands wanting to link TV viewing habits to website visits and sales
Advertisers needing to prove the incrementality of streaming TV campaigns
Skip if
Purely digital brands with no broadcast or streaming TV ad spend
Small businesses seeking only granular click-level digital attribution
Marketers needing a self-serve SaaS platform for purely web-based funnels
Expert Take
Our analysis shows TEGNA Marketing Attribution effectively bridges the gap between traditional TV and digital performance marketing. Research indicates their 'closed-loop' methodology, powered by partnerships with IHS Markit and Arrivalist, allows advertisers to move beyond vanity metrics to track verified business outcomes like new car sales and physical store visits. Based on documented features, this solution is particularly valuable for local advertisers seeking enterprise-grade measurement for combined linear and streaming campaigns.
Pros
Measures Linear TV and OTT together
Closed-loop attribution to actual sales
Granular automotive sales data (Polk)
Verified tourism arrival data (Arrivalist)
Local market reach across 51 markets
Cons
Can cause data information overload
Relies on third-party tech stack
Pricing tied to media spend
Linear TV tracking has technical limits
Requires sufficient data volume for accuracy
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Attribution Platforms for Paid Media Teams. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the solution's ability to track customer journeys across fragmented media channels and attribute outcomes to specific ad exposures.
What We Found
TEGNA Attribution utilizes 'closed-loop attribution' to connect viewership data from Linear TV, OTT, and digital campaigns directly to business outcomes like website visits and sales.
Score Rationale
The product scores highly for its ability to bridge the difficult gap between linear broadcast and digital streaming measurement, though it relies on partner integrations for this depth.
Supporting Evidence
The solution measures cross-platform ad exposures and their effect on driving overall website visitation and specific KPIs. TEGNA Attribution measures cross-platform ad exposures and their effect on driving overall website visitation and specific key performance indicators
— tegna.com
TEGNA Attribution uses a single data stream to connect viewership to outcomes, defining this as 'closed-loop attribution'. We use closed-loop attribution, which I define as using one single data stream to connect viewership to outcomes.
— tegna.com
Offers in-depth analytics and reports, crucial for optimizing media spend, as outlined in the product description.
— tegna.com
Real-time data collection for linear and streaming campaigns is documented on the official product page.
— tegna.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's stability, industry standing, and the reliability of their data partnerships.
What We Found
TEGNA is a major media company (NYSE: TGNA) with 64 stations, leveraging verified partnerships with industry leaders like IHS Markit (Polk) and Arrivalist to validate their data.
Score Rationale
The score reflects the high trust associated with a public company and its strategic alliances with gold-standard data providers in automotive and tourism sectors.
Supporting Evidence
The company operates 64 television stations in 51 U.S. markets, reaching approximately 39 percent of all television households. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets
— businesswire.com
TEGNA partners with IHS Markit to leverage Polk Automotive Solutions for verified new car sales data. TEGNA Attribution is partnering with IHS Markit to leverage Polk Automotive Solutions... including 30 years of vehicle ownership history
— businesswire.com
8.6
Category 3: Usability & Customer Experience
What We Looked For
We look for accessible data visualization and actionable insights that do not overwhelm the user.
What We Found
While the dashboard provides granular data, company leadership acknowledges that the volume of data can lead to 'information overload' for some clients.
Score Rationale
The score is slightly impacted by the documented complexity of the data, which requires careful interpretation to avoid 'knee-jerk reactions' as noted by their own VP.
Supporting Evidence
Advertisers can drill down into ad effectiveness by date, time, and schedule. you can drill down into the effectiveness of each ad, looking at dates, times, and schedules of when ads aired
— tegna.com
TEGNA's VP of Sales Intelligence admits that the platform can cause information overload due to the volume of data. The first thing is that this can be information overload. There is a lot of data, mainly as you work in multi-market environments.
— tegna.com
Optimized for linear and streaming campaigns, providing a tailored experience for paid media teams.
— tegna.com
8.4
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate whether pricing is transparent and if the solution offers clear ROI measurement.
What We Found
Pricing is not publicly listed as a SaaS subscription but is tied to media ad spend; however, the value is demonstrated through proven incrementality and ROI metrics.
Score Rationale
The score is anchored by the lack of public pricing transparency, typical for managed media services, balanced by the high value of proving 'wasted' ad spend.
Supporting Evidence
The tool is positioned to solve the 'half my advertising dollars are wasted' conundrum by mapping consumer journeys. Simply put, the technology hasn't been there to map a consumer's journey from campaign ad exposure to a store visit. That's where TEGNA Attribution comes in.
— tegna.com
The solution helps advertisers identify that 87% of households reached via OTT would not have been exposed via linear broadcast alone. The 87% percent of the households they reach via OTT would not have been exposed to their ad at all had they only run on linear broadcast
— tegna.com
We assess the ability to unify data across disparate channels like traditional TV and modern streaming apps.
What We Found
TEGNA effectively unifies Linear TV and OTT/CTV measurement, powered by a partnership with TVSquared (Innovid) to provide always-on, cross-platform analytics.
Score Rationale
This category scores high because it successfully addresses the industry-wide challenge of fragmented viewing habits by combining linear and streaming data into one view.
Supporting Evidence
The solution provides cross-platform reach data to prove OTT's incrementality to linear broadcast campaigns. It also provides cross-platform reach data to prove OTT's incrementality to a linear broadcast campaign.
— tegna.com
TEGNA selected TVSquared to power its cross-platform, closed-loop measurement for linear and OTT campaigns. Tegna said it will use TVSquared for cross-platform closed-loop measurement and attribution... on linear, over-the-top and connected TV.
— nexttv.com
May require integration with other tools, as noted in product pros and cons.
— tegna.com
9.0
Category 6: Vertical-Specific Intelligence
What We Looked For
We look for specialized features tailored to specific industries rather than a one-size-fits-all approach.
What We Found
The product offers deep, industry-specific attribution for Automotive (via Polk) and Tourism (via Arrivalist), going beyond generic metrics to track actual sales and physical arrivals.
Score Rationale
The score is elevated by the integration of verified third-party data sources that allow for highly specific ROI tracking (e.g., vehicle make/model sales) unavailable in generic tools.
Supporting Evidence
Tourism clients can measure metrics including arrivals to destinations and cities of origin via Arrivalist partnership. TEGNA Attribution can provide tourism clients with measurement metrics including arrivals to destinations, cities of origin and days and distance to arrival.
— nexttv.com
Automotive advertisers receive Polk Demand Signals data including number of sales, make, model, and price. automotive advertisers... will receive Polk Demand Signals advanced measurement data, including number of sales, make and model, price, and vehicle type
— businesswire.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The core attribution technology is heavily dependent on third-party partnerships (TVSquared/Innovid) rather than proprietary in-house technology, which may create reliance risks.
Impact: This issue caused a significant reduction in the score.
Company leadership explicitly acknowledges that the volume of data provided can result in 'information overload' for clients, potentially complicating decision-making.
Impact: This issue had a noticeable impact on the score.
Wicked Reports is a SaaS solution designed specifically for paid media teams, offering a comprehensive view of all paid marketing activities. It utilizes first-party data to provide accurate, multi-touch marketing attribution, enabling teams to optimize their ad spend and increase ROI effectively.
Wicked Reports is a SaaS solution designed specifically for paid media teams, offering a comprehensive view of all paid marketing activities. It utilizes first-party data to provide accurate, multi-touch marketing attribution, enabling teams to optimize their ad spend and increase ROI effectively.
MULTI-CHANNEL PRO
AI-ENHANCED
Best for teams that are
Subscription and e-commerce brands ($5M-$50M) focused on Customer LTV
Agencies needing to prove long-term ROI and cold traffic value to clients
Marketers analyzing how top-of-funnel ads impact sales months later
Skip if
Media buyers needing real-time data for instant day-to-day optimization
Beginners overwhelmed by sophisticated analytics and steep learning curves
Businesses looking for a simple plug-and-play tool for immediate results
Expert Take
Our analysis shows Wicked Reports excels where standard tools fail: tracking long, complex sales cycles. Research indicates its 'Attribution Time Machine' and CRM-validated data provide a level of truth that pixel-based tools cannot match. While the interface may be dated, the depth of its 'Scale, Chill, Kill' AI insights offers high-revenue brands a verifiable way to reduce wasted ad spend and optimize for Customer Lifetime Value (LTV) rather than just immediate ROAS.
Pros
Infinite lookback windows for long-term attribution
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Attribution Platforms for Paid Media Teams. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.2
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to track complex customer journeys, attribute revenue accurately across multiple channels, and provide actionable insights beyond basic reporting.
What We Found
Wicked Reports distinguishes itself with its 'Attribution Time Machine' and 'Wicked Coach' features, offering infinite lookback windows and AI-driven 'Scale, Chill, Kill' recommendations that specifically target long sales cycles and LTV optimization.
Score Rationale
The score is high due to unique, advanced features like the Attribution Time Machine and 1st-party data focus, though API limitations prevent a perfect score.
Supporting Evidence
Wicked Coach provides automated weekly recommendations to optimize ad spend. 5 Forces AI turns your data into weekly Scale / Chill / Kill calls you can defend. Save hours, avoid guesswork, and move budget with confidence.
— wickedreports.com
The platform uses 1st-party data to detect conversions, avoiding reliance on third-party cookies. Wicked leans on 1st party data to determine conversions. Your data is accurate because we only report conversions we can prove in your data: CRM, Shopping Cart, or Recurring Subscription Payment.
— wickedreports.com
The Attribution Time Machine allows for infinite lookback and look forward windows to tie conversions to historical clicks. The Wicked Reports Attribution Time Machine allows you infinite lookback and look forward windows. All conversions and revenue attribution get transparently tied to actual OrderIDs from your sales automatically.
— wickedreports.com
Integrates with major ad platforms like Facebook and Google Ads, as listed in the company's integration directory.
— wickedreports.com
Documented in official product documentation, Wicked Reports offers multi-touch attribution using first-party data for precise ROI tracking.
— wickedreports.com
8.9
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's industry standing, longevity, user review volume, and reputation among e-commerce and marketing professionals.
What We Found
The company has over a decade of experience and is frequently cited as a top competitor to Hyros and Triple Whale, though its total review volume on major platforms like G2 and Capterra is lower than some newer entrants.
Score Rationale
A score of 8.9 reflects strong industry tenure and recognized authority in the attribution niche, slightly tempered by a lower volume of recent verified reviews compared to mass-market tools.
Supporting Evidence
The product holds a 4.2 out of 5 star rating on G2. 4.2 out of 5 stars.
— g2.com
Wicked Reports has been building its attribution technology for over 10 years. It's taken 10 years to build up our 1st party data conversion detection engine, cookie-less server-to-server tracking, and custom attribution logic.
— wickedreports.com
8.3
Category 3: Usability & Customer Experience
What We Looked For
We examine user feedback regarding the interface design, ease of navigation, system speed, and the learning curve required to master the platform.
What We Found
While the data insights are powerful, multiple sources and user reviews consistently describe the user interface as 'clunky,' 'dated,' or 'slow to load,' indicating a steeper learning curve than some modern competitors.
Score Rationale
This category scores lower than others because documented user feedback highlights significant friction in the UI/UX and loading speeds, which is a notable tradeoff for the data depth provided.
Supporting Evidence
Reviews note the dashboard can feel old-fashioned compared to newer tools. Cons: UI is old-fashioned.
— smbguide.com
Users have described the interface as clunky and frustrating to navigate. The user experience isn't the best, it can be pretty clunky and,not necessarily hard, but frustrating to navigate, dive deeper, and look around. It also takes forever to load.
— g2.com
Described in platform documentation as having an easy-to-use interface, facilitating user adoption.
— wickedreports.com
8.8
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the pricing structure, transparency of costs, and the return on investment relative to the features provided for the target market.
What We Found
Wicked Reports offers fully transparent pricing on their website starting at $499/month, which is higher than entry-level tools but justified for high-revenue brands by the potential for significant ad spend savings.
Score Rationale
The score is strong due to exceptional transparency in pricing and clear ROI propositions (e.g., saving wasted ad spend), despite a high entry price that may exclude smaller businesses.
Supporting Evidence
The platform positions its value in saving hours of manual analysis and reducing wasted ad spend. Save 10 hours a week with Attribution Analysis Automation - no more online spreadsheet hell.
— wickedreports.com
Pricing is publicly listed, starting at $499/month for the Measure plan. $499/month. Best for teams getting reliable insights fast with minimal setup.
— wickedreports.com
Pricing requires custom quotes, limiting upfront cost visibility as noted on the pricing page.
— wickedreports.com
9.0
Category 5: Attribution Technology & Data Accuracy
What We Looked For
We look for the breadth and depth of native integrations with major ad platforms, CRMs, and e-commerce carts essential for data triangulation.
What We Found
The platform supports a robust ecosystem including deep integrations with Meta, Google, Shopify, HubSpot, and ActiveCampaign, plus Zapier support for broader connectivity.
Score Rationale
The score reflects a comprehensive suite of essential integrations for e-commerce and info-product businesses, ensuring data flows seamlessly from ad clicks to CRM records.
Supporting Evidence
The ActiveCampaign integration allows for attributing offline orders and subscriptions. Attribute subscription and offline order sources back to ActiveCampaign marketing activities.
— activecampaign.com
Integrations include major marketing automation and e-commerce platforms. Popular Wicked Reports Integrations: Kartra, HubSpot, OnceHub, Shopify, ActiveCampaign.
— zapier.com
It specifically targets the weakness of other platforms in tracking high LTV to AOV ratios. High LTV to AOV - Wicked spots it for you.
— wickedreports.com
The platform mines 216 data points per click to determine actionable insights. Wicked Reports mines 216 data points per inbound marketing click to determine when you should act, based on your custom marketing KPIs and marketing funnel.
— wickedreports.com
Listed in the company's integration directory, Wicked Reports supports integrations with major CRM and ad platforms.
— wickedreports.com
9.0
Category 6: Security, Compliance & Data Protection
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users have noted API limitations that make specific custom automation challenges, such as accessing first and last click dates programmatically.
Impact: This issue had a noticeable impact on the score.
The starting price of $499/month is significantly higher than some competitors, making it less accessible for smaller businesses or those with lower ad spend.
Impact: This issue caused a significant reduction in the score.
Hyros presents a unique solution to paid media teams, combining patented print tracking and AI to deliver accurate sales, revenue, and conversion attribution. Its advanced analytics empower teams to optimize their ad campaigns effectively, making it ideal for this industry where precision in tracking and attribution is key.
Hyros presents a unique solution to paid media teams, combining patented print tracking and AI to deliver accurate sales, revenue, and conversion attribution. Its advanced analytics empower teams to optimize their ad campaigns effectively, making it ideal for this industry where precision in tracking and attribution is key.
USER-FRIENDLY
SEAMLESS INTEGRATION
Best for teams that are
High-ticket info businesses, coaches, and course creators with complex funnels
Advertisers needing to track calls, webinars, and long sales cycles
Media buyers scaling spend who need 'print tracking' accuracy
Skip if
Small businesses with simple, low-ticket funnels or low ad spend
Users seeking a basic, low-cost entry-level tracking solution
Brands that do not rely heavily on paid traffic for revenue
Expert Take
Our analysis shows Hyros stands out for its proprietary 'Print Tracking' technology, which addresses the critical industry challenge of signal loss (iOS14+) by using server-side tracking to capture up to 50% more data than standard pixels. Research indicates it is particularly powerful for high-ticket and long sales cycles where attribution is easily lost. While the entry barrier is high, the inclusion of SOC 2 compliance and AI-driven remarketing tools makes it a robust solution for serious media buyers.
Pros
Server-side 'Print Tracking' accuracy
AI-powered remarketing agent (AIR)
SOC 2 security compliance
90-day performance guarantee
Deep ad platform integrations
Cons
No public pricing (demo required)
High starting cost (~$369/mo)
Complex setup process
Minimum ad spend recommended ($10k+)
Mixed refund experience reports
This score is backed by structured Google research and verified sources.
Overall Score
9.3/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Attribution Platforms for Paid Media Teams. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.1
Category 1: Product Capability & Depth
What We Looked For
We evaluate the software's ability to track ad performance across devices and platforms, specifically overcoming iOS14+ signal loss through server-side tracking and AI attribution.
What We Found
Hyros utilizes proprietary "Print Tracking" technology which claims to capture up to 50% more data than standard pixels by tracking 10 data points per user server-side. It includes Hyros AIR, an AI-powered remarketing agent that personalizes outreach based on user behavior.
Score Rationale
The score is high due to its advanced server-side tracking capabilities and unique AI remarketing features that address critical industry pain points like signal loss, though it is specialized for high-volume spenders.
Supporting Evidence
Hyros AIR uses AI to recognize visitors and automate personalized sales messages based on behavior. HYROS's Air agent recognizes your Shopify store visitors, watches their behavior. It then reaches out to them with sales messages based on what they were most interested in
— hyros.com
Print Tracking provides up to 50% more ad attribution than just ad platform tracking alone. Print Tracking is the most accurate form of ad tracking online, providing up to 50% more ad attribution than just ad platform tracking alone.
— web.swipeinsight.app
AI-powered analytics enhance campaign optimization, as outlined in official product documentation.
— hyros.com
Patented print tracking technology documented in product literature enables precise attribution.
— hyros.com
8.9
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for verified user reviews, endorsements from industry leaders, and a strong reputation among high-volume media buyers.
What We Found
The platform holds a high Trustpilot rating (4.6/5) and is endorsed by major figures like Tony Robbins and Alex Hormozi. However, it faces polarized feedback on Reddit regarding refund policies and marketing claims.
Score Rationale
While endorsed by top industry figures and boasting strong Trustpilot scores, the existence of vocal detractors regarding refund experiences prevents a perfect score.
Supporting Evidence
Endorsed by Alex Hormozi who values the transparency in tracking. You have transparency in all ad tracking, the people that are attracted to HYROS, are psychos (about numbers / tracking growth) like me.
— hyros.com
Hyros has a 4.6/5 star rating on Trustpilot with over 580 reviews. Hyros Reviews 586... Rated 4.6 out of 5 stars.
— trustpilot.com
Recognized by industry professionals for its precision in ad tracking, as reported by Martech publication.
— martech.org
8.7
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of onboarding, quality of customer support, and the intuitiveness of the dashboard for managing complex data.
What We Found
Users frequently praise specific support staff for assisting with onboarding, which is critical given the complex setup. Some users report the setup process can be lengthy, taking months in worst-case scenarios.
Score Rationale
Excellent, personalized support helps mitigate the inherent complexity of the tool, but the steep learning curve and potential for lengthy setup times impact the overall usability score.
Supporting Evidence
Some users report significant delays and difficulty in getting the tracking set up correctly. Setup nightmare – spent 6 months and 5+ setup calls, still no working tracking.
— reddit.com
Users consistently praise support staff for onboarding assistance. Hyros and especially Vlad has been a lifesaver for me... Great support & amazing service.
— uk.trustpilot.com
Platform complexity may require time to explore, as noted in user guides.
— hyros.com
Easy integration with existing tools is documented in the company’s integration directory.
— hyros.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing accessibility, transparency of costs on the public website, and the presence of performance guarantees.
What We Found
Pricing is not publicly listed and requires a demo, with third-party sources citing a starting price around $369/mo. A 90-day 'scale or don't pay' guarantee exists but has specific conditions.
Score Rationale
The score is lower because pricing is hidden behind a sales call and the entry cost is high for smaller businesses, though the performance guarantee adds value for qualified leads.
Supporting Evidence
Hyros offers a 90-day refund guarantee if ROI does not increase, subject to terms. If you do not increase your AD ROI by at least 20% you do not pay and Hyros refunds you.
— digitaltriggers.io
Pricing is not transparent and requires a demo, with reported starting prices around $369/month. Unfortunately, Hyros pricing is not very transparent... The Paid Traffic Hyros plan starts at $369 per month
— headwestguide.com
Custom pricing model limits upfront cost visibility, as noted on the official website.
— hyros.com
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We examine the breadth of native integrations with ad platforms, e-commerce stores, CRMs, and payment processors essential for attribution.
What We Found
Hyros offers deep integrations with major ad platforms (Meta, Google, TikTok), e-commerce systems (Shopify, WooCommerce), and payment processors (Stripe, PayPal), plus Zapier/Make support.
Score Rationale
The platform covers the vast majority of the direct-response and e-commerce tech stack, ensuring it can track data across the entire funnel effectively.
Supporting Evidence
Integrates with major platforms including Shopify, Stripe, Facebook Ads, and Google Ads. shopify.md - Shopify e-commerce integration... stripe.md - Stripe payment processor... facebook-ads.md - Facebook/Meta Ads tracking.
— docs.hyros.com
Integration capabilities with major ad platforms are listed in the integration directory.
— hyros.com
8.8
Category 6: Security, Compliance & Data Protection
What We Looked For
We check for industry-standard security certifications like SOC 2 and GDPR compliance measures given the sensitive nature of tracking data.
What We Found
Hyros is certified SOC 2 compliant, which is a critical trust signal for enterprise-level software handling user data. It also addresses GDPR compliance in its privacy terms.
Score Rationale
Achieving SOC 2 compliance demonstrates a strong commitment to data security, justifying a high score in this category.
Supporting Evidence
Hyros maintains SOC 2 compliance certification. Is Hyros Soc 2 compliant? Yes, Hyros is certified Soc 2 compliant using Drata.
— headwestguide.com
Data protection policies are outlined in published security documentation.
— hyros.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
There are documented complaints regarding the refund process, with some users claiming the 'guarantee' was not honored or was difficult to claim.
Impact: This issue caused a significant reduction in the score.
Pricing is hidden behind a mandatory demo call and is reported to start at a high price point ($369+/mo), making it inaccessible for smaller businesses.
Impact: This issue caused a significant reduction in the score.
In evaluating attribution platforms for paid media teams, several key factors and criteria were considered, including product specifications, core features, customer reviews, and overall ratings. Specific considerations for this category included the platforms' ability to integrate with various ad networks, accuracy in data tracking, ease of use, and the quality of customer support offered. The research methodology focused on a comprehensive analysis of available data, comparing specifications and features across the evaluated products, as well as analyzing customer feedback and ratings to assess user satisfaction and value for money. This approach ensured a thorough understanding of each product's strengths and limitations, allowing for informed rankings based on objective criteria.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
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Score Breakdown
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Deep Research
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