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2025's 4 Best Customer Feedback & Survey Tools for Startups - Complete Guide

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

Want the full list? Check out our complete Customer Feedback & Survey Tools guide.

Customer Feedback & Survey Tools for Startups
Albert Richer

In the dynamic world of startups, the pace and scale of operations often pose unique operational challenges. A key part of their structure revolves around engaging customers and taking their feedback into account. In the dynamic world of startups, the pace and scale of operations often pose unique operational challenges. A key part of their structure revolves around engaging customers and taking their feedback into account. A startup's journey is characterized by rapid iterations and pivots, where information gaps could potentially lead to a significant loss of opportunities or customer loyalty.

Similar Categories
1
Expert Score
9.8 / 10
418
137
FREE PLAN AVAILABLE
INTEGRATION PRO
FREE PLAN AVAILABLE
1
Canny: Feedback Management Tool
9.8

Canny: Feedback Management Tool

Canny: Feedback Management Tool
View Website
Offers free trial, paid plans start at $50/month
FREE PLAN AVAILABLE
INTEGRATION PRO
FREE PLAN AVAILABLE

Why We Love It

Canny's comprehensive feedback management system is a game-changer for startups. It not only collects feedback from different sources, but it also provides detailed data breakdowns that allow startups to make data-driven decisions. This simplifies the process of gathering and analyzing customer insights, which is crucial for startups aiming to rapidly iterate and improve their products or services. Its easy integration with existing systems makes it a convenient solution for startups.

Pros

  • Centralized feedback collection
  • Data-rich insights
  • User-friendly interface
  • Easy integration with existing systems
  • Trusted by industry leaders

Cons

  • Limited features on basic plan
  • No on-premise option
  • Potentially expensive for very small startups

Offers free trial, paid plans start at $50/month

Canny is a robust customer feedback management software designed to meet the unique needs of startups. It centralizes feedback from various sources, providing comprehensive data breakdowns to help startups understand customer sentiments, streamline their product development, and enhance customer satisfaction.

Pros

  • Centralized feedback collection
  • Data-rich insights
  • User-friendly interface
  • Easy integration with existing systems
  • Trusted by industry leaders

Cons

  • Limited features on basic plan
  • No on-premise option
  • Potentially expensive for very small startups
FREE PLAN AVAILABLE
INTEGRATION PRO
FREE PLAN AVAILABLE

Why We Love It

Canny's comprehensive feedback management system is a game-changer for startups. It not only collects feedback from different sources, but it also provides detailed data breakdowns that allow startups to make data-driven decisions. This simplifies the process of gathering and analyzing customer insights, which is crucial for startups aiming to rapidly iterate and improve their products or services. Its easy integration with existing systems makes it a convenient solution for startups.

Pros

  • Centralized feedback collection
  • Data-rich insights
  • User-friendly interface
  • Easy integration with existing systems
  • Trusted by industry leaders

Cons

  • Limited features on basic plan
  • No on-premise option
  • Potentially expensive for very small startups

Why We Love It

Canny's comprehensive feedback management system is a game-changer for startups. It not only collects feedback from different sources, but it also provides detailed data breakdowns that allow startups to make data-driven decisions. This simplifies the process of gathering and analyzing customer insights, which is crucial for startups aiming to rapidly iterate and improve their products or services. Its easy integration with existing systems makes it a convenient solution for startups.

Offers free trial, paid plans start at $50/month

Canny is a robust customer feedback management software designed to meet the unique needs of startups. It centralizes feedback from various sources, providing comprehensive data breakdowns to help startups understand customer sentiments, streamline their product development, and enhance customer satisfaction.

2
Expert Score
9.5 / 10
404
162
USER-FRIENDLY DESIGN
CUSTOMER SATISFACTION BOOST
2
Salesforce Customer Feedback Management
9.5

Salesforce Customer Feedback Management

Salesforce Customer Feedback Management
View Website
Enterprise pricing available
USER-FRIENDLY DESIGN
CUSTOMER SATISFACTION BOOST

Why We Love It

Salesforce's customer feedback management solution stands out for its AI-powered surveys, which take guesswork out of feedback collection. The software is designed with startups in mind, offering industry-specific customization to fit unique business needs. Its seamless integration with Salesforce Customer 360 offers a comprehensive view of every customer, allowing startups to better understand their audience and tailor their services accordingly.

Pros

  • AI-powered surveys
  • Industry-specific customization
  • Integration with Salesforce Customer 360
  • Enhanced customer insights

Cons

  • May be complex for beginners
  • Pricing might be high for startups

Enterprise pricing available

Salesforce provides a comprehensive customer feedback management tool for startups, designed to streamline survey creation and deliver insightful results. It boasts an AI-powered survey system, tailored to various industries and objectives, making it an ideal choice for startups seeking to enhance their customer service operations.

Pros

  • AI-powered surveys
  • Industry-specific customization
  • Integration with Salesforce Customer 360
  • Enhanced customer insights

Cons

  • May be complex for beginners
  • Pricing might be high for startups
USER-FRIENDLY DESIGN
CUSTOMER SATISFACTION BOOST

Why We Love It

Salesforce's customer feedback management solution stands out for its AI-powered surveys, which take guesswork out of feedback collection. The software is designed with startups in mind, offering industry-specific customization to fit unique business needs. Its seamless integration with Salesforce Customer 360 offers a comprehensive view of every customer, allowing startups to better understand their audience and tailor their services accordingly.

Pros

  • AI-powered surveys
  • Industry-specific customization
  • Integration with Salesforce Customer 360
  • Enhanced customer insights

Cons

  • May be complex for beginners
  • Pricing might be high for startups

Why We Love It

Salesforce's customer feedback management solution stands out for its AI-powered surveys, which take guesswork out of feedback collection. The software is designed with startups in mind, offering industry-specific customization to fit unique business needs. Its seamless integration with Salesforce Customer 360 offers a comprehensive view of every customer, allowing startups to better understand their audience and tailor their services accordingly.

Enterprise pricing available

Salesforce provides a comprehensive customer feedback management tool for startups, designed to streamline survey creation and deliver insightful results. It boasts an AI-powered survey system, tailored to various industries and objectives, making it an ideal choice for startups seeking to enhance their customer service operations.

3
Expert Score
9.2 / 10
416
65
INSIGHTFUL ANALYTICS
MULTI-CHANNEL SURVEYS
3
Survicate: Customer Feedback Solution
9.2

Survicate: Customer Feedback Solution

Survicate: Customer Feedback Solution
View Website
Free plan available, Paid plans starting at $89/month
INSIGHTFUL ANALYTICS
MULTI-CHANNEL SURVEYS

Why We Love It

Survicate is a game-changer for startups, a sector that thrives on customer feedback and fast pivoting. The platform's multichannel surveying capabilities allow startups to reach customers wherever they are, while its automation feature saves valuable time that can be used to focus on growth. Additionally, the ability to pull out deep customer insights provides startups with the information they need to make data-driven decisions, making Survicate a must-have tool for ambitious startups.

Pros

  • Versatile surveying capabilities
  • Automated feedback flows
  • Multichannel support
  • Powerful customer insights

Cons

  • Limited free version
  • May require time to fully understand all features

Free plan available, Paid plans starting at $89/month

Survicate is a versatile customer feedback platform specifically designed for startups. It empowers industry professionals to automate feedback flows, conduct surveys across all channels, and extract valuable customer insights from various sources, directly addressing the need for startups to understand and respond to their customer base rapidly and efficiently.

Pros

  • Versatile surveying capabilities
  • Automated feedback flows
  • Multichannel support
  • Powerful customer insights

Cons

  • Limited free version
  • May require time to fully understand all features
INSIGHTFUL ANALYTICS
MULTI-CHANNEL SURVEYS

Why We Love It

Survicate is a game-changer for startups, a sector that thrives on customer feedback and fast pivoting. The platform's multichannel surveying capabilities allow startups to reach customers wherever they are, while its automation feature saves valuable time that can be used to focus on growth. Additionally, the ability to pull out deep customer insights provides startups with the information they need to make data-driven decisions, making Survicate a must-have tool for ambitious startups.

Pros

  • Versatile surveying capabilities
  • Automated feedback flows
  • Multichannel support
  • Powerful customer insights

Cons

  • Limited free version
  • May require time to fully understand all features

Why We Love It

Survicate is a game-changer for startups, a sector that thrives on customer feedback and fast pivoting. The platform's multichannel surveying capabilities allow startups to reach customers wherever they are, while its automation feature saves valuable time that can be used to focus on growth. Additionally, the ability to pull out deep customer insights provides startups with the information they need to make data-driven decisions, making Survicate a must-have tool for ambitious startups.

Free plan available, Paid plans starting at $89/month

Survicate is a versatile customer feedback platform specifically designed for startups. It empowers industry professionals to automate feedback flows, conduct surveys across all channels, and extract valuable customer insights from various sources, directly addressing the need for startups to understand and respond to their customer base rapidly and efficiently.

4
Expert Score
8.8 / 10
404
46
STARTUP FRIENDLY
AI SURVEY WIZARD
STARTUP FRIENDLY
AI SURVEY WIZARD
INTEGRATION PRO
4
HubSpot Customer Feedback Software
8.8

HubSpot Customer Feedback Software

HubSpot Customer Feedback Software
View Website
Free plan available, Enterprise pricing available
STARTUP FRIENDLY
AI SURVEY WIZARD
STARTUP FRIENDLY
AI SURVEY WIZARD
INTEGRATION PRO

Why We Love It

HubSpot's customer feedback software empowers startups to understand their customers better and increase their close rates. It's not just about collecting feedback; it's about transforming that feedback into actionable insights. The software integrates seamlessly with HubSpot's suite of services, providing a comprehensive solution for customer engagement and growth. Plus, with evidence of customers seeing up to 18x more deals closed, it's clear why industry professionals love it.

Pros

  • Easy survey creation
  • In-depth customer insights
  • Integration with other HubSpot services
  • Increases in deal closures

Cons

  • Free version limitations
  • Potential learning curve
  • May require additional HubSpot services for full functionality

Free plan available, Enterprise pricing available

HubSpot's customer feedback software is specifically tailored for startups seeking to augment their close rates. By facilitating the creation of NPS, CSAT, and CES surveys, it provides startups with critical customer insights that can be leveraged to enhance product offerings and customer service, ultimately driving increased sales.

Pros

  • Easy survey creation
  • In-depth customer insights
  • Integration with other HubSpot services
  • Increases in deal closures

Cons

  • Free version limitations
  • Potential learning curve
  • May require additional HubSpot services for full functionality
STARTUP FRIENDLY
AI SURVEY WIZARD
STARTUP FRIENDLY
AI SURVEY WIZARD
INTEGRATION PRO

Why We Love It

HubSpot's customer feedback software empowers startups to understand their customers better and increase their close rates. It's not just about collecting feedback; it's about transforming that feedback into actionable insights. The software integrates seamlessly with HubSpot's suite of services, providing a comprehensive solution for customer engagement and growth. Plus, with evidence of customers seeing up to 18x more deals closed, it's clear why industry professionals love it.

Pros

  • Easy survey creation
  • In-depth customer insights
  • Integration with other HubSpot services
  • Increases in deal closures

Cons

  • Free version limitations
  • Potential learning curve
  • May require additional HubSpot services for full functionality

Why We Love It

HubSpot's customer feedback software empowers startups to understand their customers better and increase their close rates. It's not just about collecting feedback; it's about transforming that feedback into actionable insights. The software integrates seamlessly with HubSpot's suite of services, providing a comprehensive solution for customer engagement and growth. Plus, with evidence of customers seeing up to 18x more deals closed, it's clear why industry professionals love it.

Free plan available, Enterprise pricing available

HubSpot's customer feedback software is specifically tailored for startups seeking to augment their close rates. By facilitating the creation of NPS, CSAT, and CES surveys, it provides startups with critical customer insights that can be leveraged to enhance product offerings and customer service, ultimately driving increased sales.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Canny: Feedback Management Tool
 No No Yes - 14 days Yes Yes Email/Ticket only Not specified Slack, Intercom, Jira Yes $50/month
2Survicate: Customer Feedback Solution
 No Yes Yes - 7 days Yes Yes Yes Not specified Slack, HubSpot, Intercom Enterprise plans only $89/month
3HubSpot Customer Feedback Software
 Yes Yes Yes - 14 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Workspace Yes Free
4Salesforce Customer Feedback Management
 Yes No Contact for trial Yes Yes Yes Both Salesforce Customer 360, Slack, Microsoft 365 Yes Contact for pricing
1

Canny: Feedback Management Tool

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Intercom, Jira
Supports SSO
Yes
Starting Price
$50/month
2

Survicate: Customer Feedback Solution

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 7 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, HubSpot, Intercom
Supports SSO
Enterprise plans only
Starting Price
$89/month
3

HubSpot Customer Feedback Software

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace
Supports SSO
Yes
Starting Price
Free
4

Salesforce Customer Feedback Management

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Salesforce Customer 360, Slack, Microsoft 365
Supports SSO
Yes
Starting Price
Contact for pricing

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

When selecting Customer Feedback and Survey Tools, startups tend to weigh their options very carefully. They grapple with the need for tools that can seamlessly fit into their ever-evolving technological ecosystems. Daily workflow constraints such as time and resources, coupled with operational pressures, often influence their choices. The ability to effectively gather, analyze, and action customer feedback without causing undue disruption to their workflows is a priority.

For example, consider a startup experiencing rapid growth, with a customer base expanding at the same pace. The importance of understanding the needs and desires of these customers is crucial, but so is the ability to handle this information influx without hindering the startup's momentum. This illustrates why capabilities such as straightforward data interpretation, ease of integration, and scalability are meaningful in the selection process.

Furthermore, startups often face recurring bottlenecks, coordination challenges, and communication gaps. A startup operating in multiple markets may need to gather and analyze data from different regions simultaneously. The tool's ability to consolidate diverse feedback, provide actionable insights, and facilitate communication across teams becomes an essential factor in the evaluation process.

Another critical consideration is the specific types of information these professionals rely on. Startups often need to make sense of complex customer feedback data, transforming it into actionable insights. The efficiency of this process can directly impact the speed at which a startup can iterate and improve their product or service offering.

Lastly, startups have to manage multiple tasks and teams simultaneously, often under high-pressure, time-sensitive situations. Consider a situation where negative feedback about a product feature necessitates a swift response. In such a scenario, the ability of a tool to prioritize and categorize the feedback, aiding in quick decision-making, becomes a significant factor in tool selection.

In conclusion, startups prioritize factors such as integration, scalability, data interpretation, and decision-making assistance when selecting Customer Feedback and Survey Tools. Their unique operational demands and workflows dictate these priorities, making certain capabilities more meaningful in practice than others.

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Frequently Asked Questions About Customer Feedback & Survey Tools for Startups

What makes a customer feedback & survey tools for startups the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your customer feedback & survey tools for startups recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of customer feedback & survey tools for startups?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means