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Ranking · Influencer Marketing Platforms

Best Influencer Marketplaces for One Off Campaigns

10 products scored on six criteria. #paid leads at 8.9 and the field is tight, with 0.4 points between first and last, so read the catches before you pick. Every product opens to the evidence behind its number.

10 products scored6 criteria90 sources citedUpdated Jul 6, 2026
1 #paidhashtagpaid.com

#paid scores 9.5 on support, starts at $499 a month

Read the reviewVisit ↗
2 Aspireaspire.io

Aspire paid out $100M+ to creators, charges no commission

Read the reviewVisit ↗
3 Obviouslyobvious.ly

WPP-owned Obviously ships influencer boxes, hides its price.

Read the reviewVisit ↗
10Products
8.5 to 8.9Score spread
3Free plan or tier
01

The ranking

Order follows the score. Six little boxes show each product's criterion scores: green or red is above or below the category average, grey means too few products share that criterion to compare. The full review sits right under each one.

Nothing matches that filter here. Tap All to see every product.

1

#paid

hashtagpaid.com · #paid | Creator Marketplace · scored Dec 2025

#paid scores 9.5 on support, starts at $499 a month

Best forMid-to-large brands running whitelisted ads with pre-vetted creators.

From $499 per month human-vetted creatorswhitelisted adstransparent pricing
Top score

A creator marketplace where influencers pitch brands directly through a Handraise system.

Standout factG2 reviewers rate support quality 9.5 out of 10.g2.com
Biggest catchCreator payouts can take up to 30 days after content approval.g2.com
9.5/10Support quality scoreg2.com
$499/moStarting priceinfluencermarketinghub.com

Plans

Grow$699/mo
Advanced$999/mo

Source: influencermarketinghub.com

In their words

“creator-made ads consistently do better than brand ads... creator ads outperform other ads by 20 to 50%”

hashtagpaid.com

Upside

  • Handraise matches genuinely interested creators
  • Whitelisted ads outperform brand-handle ads 20-50%
  • Transparent pricing tiers from $499

Catch

  • Creator payouts can take 30 days
  • Fewer integrations than some competitors
  • Starting price steep for small budgets
Pick it ifMid-to-large brands running whitelisted ads with pre-vetted creators.
Skip it ifSmall businesses wanting to negotiate creator rates directly.
PricingFrom $499/mo, Just Content tier

Editor's take#paid flips the usual discovery model with Handraise, where vetted creators pitch brands instead of brands cold-searching a database. That filtering, plus a 9.5 G2 support score, drives the near-top usability rating. Whitelisted ads through creator handles reportedly outperform brand-handle ads by 20 to 50 percent.

How much does #paid cost?

Plans start at $499 a month for the Just Content tier, up to $999 for Advanced.

How fast do creators get paid on #paid?

Payouts can take up to 30 days after final content approval, per reviewer reports.

The evidence: 6 criteria, 3 penalties (−0.15 points)
9.2
Product Capability & Depthhashtagpaid.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the product's reputation, client roster, and user feedback across third-party review sites.The platform is trusted by major global brands like Coca-Cola, Microsoft, and Uber, and maintains high ratings on review platforms like G2 and Capterra.featuredcustomers.comg2.com
9.3
Usability & Customer ExperienceLooked for: We examine the interface design, ease of navigation, and quality of customer support resources.Reviewers consistently praise the user-friendly interface and the efficiency of the workflow, with customer support scoring significantly higher than industry averages.hashtagpaid.comg2.comgetapp.com
8.5
Value, Pricing & TransparencyLooked for: We analyze pricing structures, transparency of costs, and the perceived return on investment for different business sizes.Pricing is transparently listed with tiers starting at $499/month, which is accessible for mid-market but potentially steep for very small businesses compared to commission-only models.hashtagpaid.cominfluencermarketinghub.comhashtagpaid.com
9.1
Creator Vetting & Quality AssuranceLooked for: We evaluate the rigorousness of the creator selection process to ensure brand safety and campaign relevance.The platform employs a human-vetted process where creators must verify social accounts, and the 'Handraise' system ensures creators are genuinely interested and pre-qualified.influencermarketinghub.comtechtimes.com
9.0
Ad Performance & ScalabilityLooked for: We assess the platform's tools for scaling organic content into paid media and measuring full-funnel impact.The platform specializes in 'Creator Licensing' (whitelisting), allowing brands to turn creator content into high-performing ads, supported by full-funnel measurement tools.hashtagpaid.comgetapp.com

Score adjustments−0.15 points in total

−0.07The platform has fewer deep integrations with third-party tools (like Shopify) compared to competitors like Grin.g2.com · severity 50/100
−0.03Creators have reported dissatisfaction with the payout schedule, which can be up to 30 days after final content approval.g2.com · severity 45/100
−0.05Search filtering tools are described as less granular compared to some alternative platforms.ainfluencer.com · severity 40/100
2

Aspire

aspire.io · Aspire Creator Marketplace · scored Dec 2025

Aspire paid out $100M+ to creators, charges no commission

Best forBrands running one-off influencer campaigns with Shopify stores.

Quote only no commissionShopify integrationquote-based pricing

A creator marketplace with over 1 million influencers, charging no fees or commission on deals.

Standout factHas paid out over $100 million to creators through the platform.aspire.io
Biggest catchAnnual contracts are estimated to start around $24,000 a year, and pricing is not public.influencer-hero.com
1M+Creators on the platformaspire.io
$100M+Paid out to creatorsaspire.io

Standout number

1M+creators on the platform

Source: aspire.io

Aspire fits if you have

  • Shopify store for automated product seeding
  • Budget for a roughly $24K/year contract
  • Need for ongoing, not one-off, partnerships

Upside

  • Access to over 1 million creators
  • No fees or commission on deals
  • Deep Shopify product-seeding integration

Catch

  • Pricing hidden, est. $24K a year
  • No free trial, demo only
  • Some users report a clunky interface
Pick it ifBrands running one-off influencer campaigns with Shopify stores.
Skip it ifSmall brands unable to commit to a roughly $24K annual contract.
PricingQuote-based, estimated from about $24,000/year.

Editor's takeAspire connects brands with over 1 million creators through an inbound marketplace. It charges no fees or commission and has paid out more than $100 million to date. Its Shopify integration automates product seeding and sales tracking, but pricing stays hidden behind an estimated $24,000 annual contract.

Does Aspire charge commission on influencer deals?

No. The platform does not take fees or commission on campaigns, according to its product page, though annual contracts are required.

How much does Aspire cost?

Pricing is not public. One industry estimate puts annual contracts starting around $24,000, with no free trial, only a demo.

The evidence: 6 criteria, 3 penalties (−0.15 points)
9.3
Product Capability & DepthLooked for: We look for comprehensive tools that manage the entire influencer lifecycle from discovery to payment and analysis.Aspire offers an end-to-end platform featuring a unique inbound creator marketplace, automated product seeding, CRM-style relationship management, and robust sales tracking.aspire.ioaspire.ioaspire.io
9.1
Market Credibility & Trust SignalsLooked for: We look for established industry presence, enterprise client adoption, and significant platform activity.Aspire is a market leader trusted by major global brands, having facilitated over $100 million in payouts to creators.aspire.ioaspire.io
8.7
Usability & Customer ExperienceLooked for: We look for intuitive interfaces that streamline complex workflows and responsive support systems.While the platform automates tedious tasks like shipping and tracking, some users report a clunky UI and inconsistent support responsiveness.aspire.ioyoutube.comg2.com
8.2
Value, Pricing & TransparencyLooked for: We look for clear public pricing, flexible terms, and accessible entry points for various business sizes.Aspire uses an opaque, enterprise-focused pricing model with annual contracts estimated to start around $24,000 per year.aspire.ioinfluencer-hero.comsaasgenius.com
9.4
Integrations & Ecosystem StrengthLooked for: We look for deep, native integrations with e-commerce platforms and marketing tools that enable data synchronization.Aspire offers best-in-class integrations with Shopify for fulfillment and sales tracking, alongside robust connections to Klaviyo and social APIs.aspire.ioaspire.iohelp.aspireiq.com
9.1
Industry Leadership & Innovation

Score adjustments−0.15 points in total

−0.05Pricing is hidden and requires a high annual commitment (est. $24k/yr), making it inaccessible for smaller brands.influencer-hero.com · severity 75/100
−0.05Users have reported technical issues with the UI and occasional unresponsiveness from customer support.g2.com · severity 50/100
−0.05Some users report issues with creator accountability and responsiveness despite platform vetting.trustradius.com · severity 45/100
3

Obviously

obvious.ly · Obviously: Influencer Marketing Service · scored Dec 2025

WPP-owned Obviously ships influencer boxes, hides its price.

Best forEnterprise brands running large, complex influencer campaigns needing full-service support.

Quote only enterpriseagencyno free plan

Full-service influencer marketing agency with its own fulfillment center for large brand campaigns.

Standout factWPP acquired Obviously in 2023 to expand its tech-led influencer marketing.wpp.com
Biggest catchPricing is not published and requires contacting sales for a quote.featuredcustomers.com
400,000+Influencer databasehorse-grapefruit-nc83.squarespace.com
2023Acquired by WPPwpp.com

Standout number

400,000+influencers in database

Source: horse-grapefruit-nc83.squarespace.com

In their words

“Obviously's full service logistics center packs and ships all campaign gifts to your influencers.”

obvious.ly

Upside

  • In-house fulfillment for product seeding
  • Owned by WPP since 2023
  • Database of 400,000+ influencers

Catch

  • No transparent pricing
  • Not built for small budgets
  • Frequently impersonated by scammers
Pick it ifEnterprise brands running large, complex influencer campaigns needing full-service support.
Skip it ifSmall businesses wanting transparent, self-serve pricing tiers.
PricingCustom quote only, no self-serve tiers

Editor's takeObviously blends agency service with software, handling both influencer discovery and physical shipping logistics. WPP ownership and clients like Google and Ford signal enterprise-grade stability. Smaller brands without an enterprise budget should expect a sales-led, quote-only process.

Who owns Obviously?

WPP, a global advertising holding company, acquired Obviously in 2023 to strengthen its technology-led influencer marketing capabilities.

Does Obviously handle physical product shipping to influencers?

Yes. Its fulfillment center packs and ships campaign products and custom packaging to influencer groups of any size, from 20 to 2,000 creators.

The evidence: 6 criteria, 3 penalties (−0.16 points)
8.9
Product Capability & DepthLooked for: We evaluate the platform's ability to handle end-to-end campaign management, from influencer discovery to logistics and reporting.Obviously combines proprietary software with full-service agency capabilities, featuring a unique internal fulfillment center for product seeding and a database of over 400,000 influencers.obvious.lyobvious.lyfeaturedcustomers.com
9.4
Market Credibility & Trust SignalsLooked for: We look for evidence of industry standing, major acquisitions, and adoption by enterprise-level clients.Obviously was acquired by WPP, a global advertising holding company, in 2023 and serves major enterprise clients like Google, Amazon, and Ulta.wpp.comwpp.com
8.9
Usability & Customer ExperienceLooked for: We assess how easy it is for clients to manage campaigns and access data through the provider's interface.Clients receive 'white glove' service paired with a proprietary dashboard (Studio) for real-time monitoring, effectively outsourcing the heavy lifting.obvious.lyobvious.lyobvious.ly
8.2
Value, Pricing & TransparencyLooked for: We look for clear pricing structures, accessible tiers, and transparent contract terms.Pricing is entirely opaque and quote-based, tailored to enterprise needs, with no visible tiers for smaller businesses.obvious.lyfeaturedcustomers.com
9.5
Logistics & Fulfillment ServicesLooked for: We evaluate the provider's ability to handle physical product distribution to influencers, a critical pain point in large campaigns.Obviously operates its own fulfillment center to manage the design, packing, and shipping of custom boxes to thousands of influencers.obvious.lyobvious.lyfeaturedcustomers.com
9.0
Strategic Partnership & Managed ServicesLooked for: We assess the depth of strategic support, including creative ideation, compliance, and long-term planning.They provide deep strategic support including creative briefs, compliance management, and competitor analysis through their 'Share of Influence' metric.obvious.lyobvious.ly

Score adjustments−0.16 points in total

−0.07The platform acts more as a client portal for managed services rather than a standalone self-serve SaaS tool, limiting control for teams wanting hands-on execution without agency overhead.sociallypowerful.com · severity 55/100
−0.04Pricing is opaque and quote-based, typical of high-touch agencies, making it inaccessible for SMBs seeking transparent SaaS tiers.featuredcustomers.com · severity 50/100
−0.05The brand is frequently impersonated by scammers targeting influencers, creating confusion and potential reputational risk, though the company is legitimate.reddit.com · severity 45/100
4

1stCollab

1stcollab.com · 1stCollab - AI-Powered Influencer Marketing · scored Dec 2025

1stCollab launches influencer campaigns in under 30 minutes

Best forBrands wanting fast, automated influencer campaign launches

Free tier AI discoveryY Combinatorfree plan
−0.1 vs #1

AI-powered influencer marketplace that automates creator sourcing, negotiation, and payments for one-off campaigns.

Standout fact1stCollab lets brands launch an influencer campaign in under 30 minutes, not weeks.ycombinator.com
Biggest catchThe Fully Managed plan requires a minimum of $2,500 per month in campaign spend.1stcollab.com
20% of spendManaged plan fee1stcollab.com
$2,500Monthly spend minimum1stcollab.com

Starting price

20%of spendFully Managed plan; $2,500/mo minimum campaign spend

Free vs paid

Free (tracking)

$0
  • Creator performance tracking
  • Discovery tools

Fully Managed (20% fee)

  • End-to-end campaign automation
  • $2,500/mo spend minimum

Source: 1stcollab.com

Upside

  • Launches campaigns in under 30 minutes
  • AI look-alike creator discovery
  • Y Combinator backed (W23)

Catch

  • $2,500 monthly minimum spend
  • Reports of confusing email outreach
  • Self-serve discovery is YouTube-focused
Pick it ifBrands wanting fast, automated influencer campaign launches
Skip it ifBrands under the $2,500 monthly minimum campaign spend
PricingFree tracking plan; Managed plan takes 20% of spend, $2,500/mo minimum

Editor's take1stCollab automates the parts of influencer marketing that usually eat 50-plus hours, using AI to find creators who look like a brand's best performers, then handling negotiation, contracts, and payment. Campaigns can launch in under 30 minutes instead of weeks. The Fully Managed plan charges 20% of spend but requires a $2,500 monthly minimum, and some users have flagged confusing outreach emails from mismatched domains.

How much does 1stCollab cost?

A free plan covers creator tracking and discovery. The Fully Managed plan charges 20% of creator spend, with a minimum of $2,500 in monthly campaign spend.

How fast can a brand launch a campaign?

1stCollab says brands can launch an influencer marketing campaign in under 30 minutes, compared to the weeks a manual process typically takes.

The evidence: 6 criteria, 3 penalties (−0.15 points)
8.9
Product Capability & DepthLooked for: We look for comprehensive features that automate the influencer marketing lifecycle from discovery to payment.The platform automates outreach, negotiations, contracting, payments, and tax filings, utilizing an AI look-alike tool to identify relevant creators across YouTube, TikTok, and Instagram.1stcollab.comycombinator.comhiretop.com
8.8
Market Credibility & Trust SignalsLooked for: We look for industry backing, founder pedigree, and verified user trust signals.Backed by Y Combinator (W23) with founders from Pinterest, the company has strong institutional credibility, though some user reports cite confusing outreach tactics.1stcollab.comycombinator.comycombinator.com
9.2
Usability & Customer ExperienceLooked for: We look for ease of setup, campaign launch speed, and user satisfaction with workflows.Users and documentation highlight the ability to launch campaigns in under 30 minutes, with creators specifically praising the seamless negotiation and payment process.1stcollab.comycombinator.com1stcollab.com
8.7
Value, Pricing & TransparencyLooked for: We look for clear pricing models, accessible entry points, and transparent fee structures.Pricing is transparent with a free tracking plan and a managed plan charging 20% of spend, though a minimum monthly spend requirement exists.1stcollab.com1stcollab.com1stcollab.com
9.3
AI-Driven Automation & WorkflowLooked for: We look for advanced AI features that significantly reduce manual labor in campaign management.The platform's core differentiator is its AI 'look-alike' discovery and ROI prediction engine, which automates the manual vetting process used by agencies.1stcollab.comycombinator.comhiretop.com
9.0
Creator Relationship ManagementLooked for: We look for features that improve the experience for influencers, such as payment speed and communication tools.The platform provides creators with self-updating media kits and ensures prompt payments, addressing the two most common complaints from influencers.1stcollab.com1stcollab.com1stcollab.com

Score adjustments−0.15 points in total

−0.06Users have reported receiving outreach emails from mismatched domains (e.g., teamlocket.com) claiming to be 1stCollab, leading to confusion and scam suspicions.reddit.com · severity 55/100
−0.06Documentation indicates that while the platform indexes multiple social networks, the self-serve discovery tool has been limited to YouTube with other platforms planned for future release.hiretop.com · severity 45/100
−0.03The 'Fully Managed' plan requires a minimum campaign spend of $2,500 per month, creating a barrier to entry for smaller businesses.1stcollab.com · severity 40/100
5

GRIN

grin.co · GRIN Influencer Marketing Software · scored Dec 2025

GRIN's database covers 100 million-plus influencers

Best forDTC brands running on Shopify, Magento, or WooCommerce

Quote only SOC 2 Type IIannual contractShopify integration
−0.1 vs #1

All-in-one creator management platform for DTC brands with deep Shopify and WooCommerce integration.

Standout factGRIN's searchable database covers more than 100 million influencers across Instagram, YouTube, and TikTok.influencermarketinghub.com
Biggest catchGRIN previously removed its Instagram search and Influential Customers tools after Meta API changes.marketingbrew.com
100M+Influencer database sizeinfluencermarketinghub.com
$25,000Reported annual contractmightyscout.com

Standout number

100M+influencers in GRIN's searchable database

Source: influencermarketinghub.com

Starting price

$2,500/moReported starting quote, annual contract required

Upside

  • Database covers 100M+ influencers
  • Native Shopify and WooCommerce integration
  • SOC 2 Type II compliant

Catch

  • Pricing not public, near $2,500/mo
  • Requires annual contract commitment
  • History of API-related feature loss
Pick it ifDTC brands running on Shopify, Magento, or WooCommerce
Skip it ifSmall businesses unable to afford high annual contract fees
PricingCustom quote, reports suggest around $2,500/mo, annual contract required

Editor's takeGRIN searches a database of more than 100 million influencers and ties directly into Shopify and WooCommerce for product seeding and sales tracking. It holds SOC 2 Type II compliance with regular penetration testing. Past Meta API changes broke its Instagram search and Influential Customers tool, and pricing runs near $2,500 a month with an annual contract required.

How much does GRIN cost?

Pricing is not public. Reports suggest quotes typically start around $2,500 a month, and some users cite annual contracts near $25,000.

Did GRIN ever lose features?

Yes. Meta API changes forced GRIN to remove its Influential Customers Shopify tool and Instagram search, though Instagram search was later reinstated.

The evidence: 6 criteria, 3 penalties (−0.18 points)
8.7
Product Capability & DepthLooked for: We evaluate the breadth of influencer management tools, from discovery and CRM to content tracking and reporting capabilities.GRIN offers a comprehensive suite including a 100M+ influencer database, automated relationship management workflows, and deep content tracking, though it has faced historical challenges with API dependencies.grin.cogrin.coinfluencermarketinghub.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the product's reputation, user base quality, security certifications, and standing in the industry.GRIN is a market leader trusted by major DTC brands like SKIMS and Warby Parker, backed by strong security compliance including SOC 2 Type II.hashtagpaid.comgrin.coinfluencer-hero.com
8.9
Usability & Customer ExperienceLooked for: We analyze user feedback regarding interface design, ease of use, onboarding support, and technical reliability.Users generally praise the intuitive interface and relationship-focused workflow, though some report technical glitches and mixed experiences with support responsiveness.grin.cog2.comg2.com
8.5
Value, Pricing & TransparencyLooked for: We evaluate pricing visibility, cost-to-value ratio, contract terms, and accessibility for different business sizes.GRIN targets mid-to-large enterprises with a high price point and opaque pricing structure, often requiring annual contracts that can be prohibitive for smaller businesses.grin.coinfluencer-hero.cominfluencer-hero.com
9.0
Integrations & Ecosystem StrengthLooked for: We examine the depth and breadth of third-party integrations, particularly with eCommerce platforms and communication tools.GRIN excels with deep native integrations for major eCommerce platforms like Shopify and WooCommerce, streamlining product seeding and sales tracking.grin.coinfluencer-hero.comgrin.co
9.5
Security, Compliance & Data ProtectionLooked for: We verify the presence of industry-standard security certifications, data privacy compliance, and vulnerability management practices.GRIN demonstrates a top-tier commitment to security with SOC 2 Type II certification, GDPR compliance, and regular third-party audits.grin.coget-grin.comgrin.co

Score adjustments−0.18 points in total

−0.09Significant historical disruption where core features (Instagram search, Influential Customers tool) were removed or broken due to Meta API changes, causing operational issues for users.marketingbrew.com · severity 65/100
−0.04Lack of public pricing transparency and requirement for annual contracts creates a high barrier to entry and potential lock-in risk for smaller businesses.influencer-hero.com · severity 55/100
−0.05Users have reported occasional platform bugs, slow performance, and mixed experiences with customer support responsiveness.g2.com · severity 45/100
6

Upfluence

upfluence.com · Upfluence: Influencer Marketing Platform · scored Dec 2025

Upfluence is the only platform with native Amazon Attribution

Best forE-commerce and DTC brands tracking sales through Amazon and Shopify

From $2,000 per month Amazon AttributionShopify integrationinfluencer marketing
−0.1 vs #1

Enterprise influencer marketing platform for e-commerce with native Amazon Attribution and Shopify sync.

Standout factUpfluence is the only influencer marketing platform with a native Amazon Attribution integration.upfluence.com
Biggest catchContracts can auto-renew for a full year if not cancelled within a specific 30-day window.reddit.com
12M+Influencer database sizeinfluencer-hero.com
1,600+Clients servedinfluencer-hero.com
$2,000/moEstimated starting costinfluencer-hero.com

Standout number

12M+influencer profiles in database

Source: influencer-hero.com

The thing people get wrong

Influencer platforms only track engagement, not direct sales

Upfluence natively integrates with Amazon Attribution to track sales made through influencer links

Source: upfluence.com

Upside

  • Native Amazon Attribution tracking
  • Live Capture finds influencers in customer base
  • 12M+ vetted influencer database

Catch

  • Auto-renewal locks in a full year
  • No monthly plans or free trial
  • Steep learning curve reported
Pick it ifE-commerce and DTC brands tracking sales through Amazon and Shopify
Skip it ifSmall brands wanting a monthly plan or free trial
PricingCustom quotes, estimated from $2,000/mo, annual contracts only

Editor's takeUpfluence stands out as the only influencer platform with native Amazon Attribution, letting e-commerce brands trace sales directly to specific creators. Its Live Capture tool also mines a brand's existing customer base for potential ambassadors. The commercial terms deserve scrutiny though, with reported auto-renewal clauses that lock brands into a full year if they miss a 30-day cancellation window.

Can Upfluence track sales made through Amazon?

Yes. It is the only influencer marketing platform with a complete, native integration for Amazon Attribution campaigns.

Does Upfluence offer a free trial?

No. Pricing is custom-quoted, typically requiring an annual contract, with estimates starting around $2,000 per month.

The evidence: 6 criteria, 2 penalties (−0.09 points)
9.0
Product Capability & DepthLooked for: We evaluate the breadth of features from discovery to payments, specifically looking for CRM capabilities, automation, and data depth.Upfluence offers a comprehensive suite including a 12M+ influencer database, advanced CRM with automated email workflows, and unique 'Live Capture' tools to convert customers into ambassadors.upfluence.comupfluence.cominfluencermarketinghub.com
9.1
Market Credibility & Trust SignalsLooked for: We look for established market presence, reputable client rosters, and verified user reviews on third-party platforms.Upfluence is a mature player (founded 2013) with major enterprise clients like Amazon and Marriott, maintaining high ratings (4.6-4.8/5) across review sites.influencer-hero.comg2.com
8.7
Usability & Customer ExperienceLooked for: We assess ease of use, onboarding quality, and the learning curve associated with complex enterprise software.While powerful, the platform has a steep learning curve; users report excellent onboarding support but some complexity in mastering all features.upfluence.comclickanalytic.comuk.trustpilot.com
8.2
Value, Pricing & TransparencyLooked for: We analyze pricing transparency, contract flexibility, and cost-to-value ratio for mid-market and enterprise brands.Pricing is opaque and custom-quoted (est. $2k/mo), with strict annual contracts and no free trials, making it a high-commitment investment.upfluence.cominfluencer-hero.compartnrup.ai
9.6
E-commerce & Affiliate IntegrationLooked for: We examine the depth of integration with major e-commerce platforms and the ability to track direct sales and ROI.Upfluence offers best-in-class native integrations with Amazon Attribution, Shopify, and WooCommerce, allowing for precise sales tracking and affiliate code generation.upfluence.comupfluence.comupfluence.com
8.8
Influencer Discovery & Data QualityLooked for: We evaluate the size of the influencer database, the quality of data filters, and the ability to detect fraud.The database contains 12M+ profiles with advanced 'realness' checks and demographic data, though it is smaller than some competitors claiming 100M+ profiles.upfluence.cominfluencer-hero.comupfluence.com

Score adjustments−0.09 points in total

−0.05Multiple user reports cite predatory auto-renewal clauses where contracts renew for a full year if not cancelled within a specific 30-day window.reddit.com · severity 75/100
−0.04High entry barrier with no free trial and opaque pricing that requires sales demos, making it inaccessible for testing.influencer-hero.com · severity 60/100
7

Impact.com

impact.com · Impact.com Influencer Marketplace · scored Dec 2025

Impact.com starts at $30, jumps to $2,500 at Pro

Best forEnterprise brands managing both influencer and affiliate partnerships

Free tier From $30 per month influencer marketingaffiliate trackingcross-device attribution
−0.2 vs #1

A partnership platform unifying influencer marketing and affiliate tracking with cross-device attribution.

Standout factThe opt-in marketplace includes over 80,000 vetted creatorsimpact.com
Biggest catchPricing jumps from a $30/month Starter plan to $2,500/month for the Pro tier.impact.com
80,000+Vetted creatorsimpact.com
$2,500/moPro plan priceimpact.com

Plans

Starter$30/mo

or 3% of revenue

Essentials$500/mo

Source: impact.com

Standout number

80,000+opt-in vetted creators in the marketplace

Source: impact.com

Upside

  • 80,000+ vetted creator marketplace
  • Automated payouts, next-day terms
  • Cross-device attribution won a Drum award

Catch

  • Steep learning curve, 159 G2 mentions
  • Big price jump to Pro tier
  • Smaller database than GRIN, CreatorIQ
Pick it ifEnterprise brands managing both influencer and affiliate partnerships
Skip it ifSmall teams wanting a simple, influencer-only tool
PricingFrom $30/mo (Starter) up to $2,500/mo (Pro), plus 2.5% transaction fee

Editor's takeImpact.com applies affiliate-style performance tracking to influencer campaigns, giving brands revenue attribution beyond likes and follows. Its Altitude technology won 'Best Attribution Solution' from The Drum for cross-device tracking. The interface draws real complaints, with 159 G2 mentions of a steep learning curve, and pricing jumps sharply from $30 to $2,500 a month between tiers.

How much does Impact.com cost?

The Starter plan is $30 per month or 3% of monthly revenue, whichever is higher. The Pro plan starts at $2,500 per month, per Impact.com's pricing page.

Is Impact.com hard to learn?

Many users think so. G2 reviews mention a steep learning curve 159 times and a non-intuitive interface 161 times, per Impact.com's own G2 review breakdown.

The evidence: 6 criteria, 3 penalties (−0.17 points)
9.4
Product Capability & DepthLooked for: We evaluate the platform's ability to discover, recruit, contract, and manage influencers with advanced automation and workflow tools.Impact.com provides a unified platform combining an opt-in marketplace of over 80,000 vetted creators with enterprise-grade contracting and automated payout systems. It uniquely applies performance-based affiliate logic to influencer marketing, allowing for flexible payment terms (CPA, flat fee) and full lifecycle management.impact.comimpact.comimpact.com
9.2
Market Credibility & Trust SignalsLooked for: We assess industry recognition, awards, user sentiment, and adoption by major brands to gauge market standing.Impact.com is consistently ranked as a 'Leader' in G2 reports for Influencer Marketing and Partnerships. It has received prestigious industry awards, including 'Best Attribution Solution' by The Drum, and is used by major global brands, signaling high trust and reliability.impact.comimpact.com
8.2
Usability & Customer ExperienceLooked for: We examine the user interface design, ease of onboarding, learning curve, and quality of customer support.While powerful, the platform is frequently cited for its steep learning curve and complexity. Users report that the interface can be non-intuitive for beginners, and some reviews indicate frustration with support response times, although others find the support system exceptional.impact.comg2.comg2.com
8.5
Value, Pricing & TransparencyLooked for: We analyze pricing structures, transparency of costs, and the balance of features versus investment.Impact.com offers a transparent entry-level 'Starter' plan at $30/month, which is accessible for smaller brands. However, scaling requires a significant jump to the 'Pro' tier at $2,500/month. Transaction fees of 2.5% apply, which is standard but adds to the cost.impact.comtekpon.comimpact.com
9.0
Integrations & Ecosystem StrengthLooked for: We look for seamless connections with major ecommerce platforms, CRMs, and marketing tools to ensure data flow.The platform boasts a robust ecosystem with over 150 pre-configured integrations, including deep plugins for Shopify, BigCommerce, and WooCommerce. It also supports API-based tracking and integrations with major CRMs like HubSpot and Salesforce.impact.comimpact.comimpact.com
9.3
Attribution & Analytics PrecisionLooked for: We evaluate the granularity of tracking, including cross-device capabilities, fraud detection, and multi-touch attribution.Impact.com excels in this niche with its 'Altitude' technology, offering cross-device tracking, fraud scoring, and granular reporting down to the specific post or creator. It moves beyond vanity metrics to track actual revenue and ROI.impact.comtekpon.comhelp.impact.com

Score adjustments−0.17 points in total

−0.06Users frequently report a steep learning curve and non-intuitive interface, with over 150 mentions of complexity in reviews.g2.com · severity 60/100
−0.05Some users have reported slow customer support response times, leading to delays in resolving account or payment issues.reddit.com · severity 50/100
−0.06The influencer database is limited to ~80,000 opt-in creators, which is significantly smaller than competitors like GRIN or CreatorIQ that scrape millions of profiles.modash.io · severity 45/100
8

Collabstr

collabstr.com · Collabstr: Influencer Marketing Solution · scored Dec 2025

Collabstr is free to browse, charges 10% per hire

Best forSmall to medium brands wanting quick, one-off influencer campaigns.

Free tier free to browseescrow paymentsself-serve hiring
−0.3 vs #1

Self-serve influencer marketplace with escrow payments and no monthly subscription required.

Standout factTrusted by over 330,000 teams, including Wealthsimple and ClickUp.collabstr.com
Biggest catchUsers still report many listed influencers have fake followers and engagement.reddit.com
330,000+Teams trusting Collabstrcollabstr.com
10%Basic plan marketplace feecollabstr.com
1 campaign/moPro plan campaign limitcollabstr.com

Free vs paid

Basic (free)

$0
  • Browse influencers
  • 10% marketplace fee per hire

Pro

$299/mo
  • 1 campaign per month

Source: collabstr.com

Adoption

330,000+teams trusting Collabstr

Source: collabstr.com

Upside

  • Free to browse, pay only when you hire
  • Escrow holds funds until work is approved
  • Instant chat speeds up hiring

Catch

  • Fake followers still slip through vetting
  • Pro plan limits to 1 campaign per month
  • Not built for enterprise-scale campaigns
Pick it ifSmall to medium brands wanting quick, one-off influencer campaigns.
Skip it ifEnterprises needing advanced scalability for complex, large campaigns.
PricingFree to browse, 10% fee on Basic hires

Editor's takeCollabstr strips out the contracts and monthly fees that usually gate influencer marketing, charging a 10% fee only when a brand actually hires someone. Escrow payments and instant chat make the hiring process notably faster than traditional agency workflows. Despite stated identity and follower audits, users on Reddit still describe running into influencers with fake followers, so brands should expect to do their own vetting.

Does Collabstr charge a monthly fee?

No, the Basic plan is free to browse and only charges a 10% marketplace fee when you hire a creator. A $299/month Pro plan exists but limits campaigns to one per month.

Does Collabstr verify influencers?

It states it verifies identity and audits social accounts for fake followers, but user reports indicate some listed influencers still have inflated engagement.

The evidence: 6 criteria, 3 penalties (−0.20 points)
8.8
Product Capability & DepthLooked for: We evaluate the platform's ability to facilitate end-to-end influencer marketing, from discovery to payment and content delivery.Collabstr provides a streamlined marketplace for finding Instagram, TikTok, and YouTube influencers, offering instant chat, secure escrow payments, and direct content purchasing without subscription barriers.collabstr.comcollabstr.comcollabstr.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the platform's reputation, user base size, and verified customer feedback to determine reliability.Collabstr is trusted by over 330,000 teams and maintains a strong reputation on review sites like Trustpilot, though some users report mixed experiences with influencer quality.collabstr.comtrustpilot.com
9.4
Usability & Customer ExperienceLooked for: We look for an intuitive interface that reduces friction in hiring, communication, and campaign management.The platform is widely celebrated for its ease of use, allowing brands to hire influencers instantly without long negotiation cycles or complex onboarding.collabstr.comreddit.comcollabstr.com
8.9
Value, Pricing & TransparencyLooked for: We analyze the pricing model, fee structure, and whether the platform offers a free tier or transparent costs.Collabstr offers a unique 'free to browse' model with a transaction fee (10% or 5%), making it highly accessible, though the Pro subscription is expensive relative to its limits.collabstr.comcollabstr.comcollabstr.com
8.4
Influencer Vetting & Quality AssuranceLooked for: We examine the platform's processes for verifying influencer identity, audience authenticity, and engagement quality.While Collabstr claims to manually vet every profile, user reports indicate that fake followers and low-quality engagement remain a persistent issue.collabstr.comcollabstr.comreddit.com
8.8
Campaign Management & AnalyticsLooked for: We evaluate the tools available for tracking campaign performance, generating reports, and managing content workflows.The platform offers real-time tracking and automated reporting for Instagram, TikTok, and YouTube, which is sufficient for basic needs but lacks depth for complex data analysis.collabstr.comcollabstr.comcollabstr.crisp.help

Score adjustments−0.20 points in total

−0.08Despite platform vetting claims, users report a prevalence of influencers with fake followers and engagement, requiring significant manual due diligence by brands.reddit.com · severity 75/100
−0.08The platform is explicitly noted as unsuitable for large businesses due to a lack of advanced features and scalability for complex campaigns.ainfluencer.com · severity 60/100
−0.04The Pro plan ($299/mo) imposes a strict limit of only 1 campaign post per month, which is a high cost-to-value ratio for active brands.collabstr.com · severity 50/100
9

Influencity

influencity.com · scored Dec 2025

Influencity's 170M profiles come with no in-app messaging

Best forData-driven marketers needing verified, high-quality influencer data

From $168 per month fraud detectionShopify integrationtransparent pricing
−0.3 vs #1

AI-powered influencer platform with a 170 million-profile database and strong fake follower detection.

Standout factInfluencity's database includes more than 170 million influencer profiles across Instagram, YouTube, and TikTok.peertopeermarketing.co
Biggest catchThere is no direct in-platform messaging with influencers; all communication must go through email integration.ainfluencer.com
170M+Influencer profilespeertopeermarketing.co
$168/moBasic plan pricesaufter.io
2,000+ in 60+ countriesClients servedpeertopeermarketing.co

Standout number

170M+influencer profiles in the database

Source: peertopeermarketing.co

The thing people get wrong

Influencer platforms let you message creators directly in-app

Influencity has no in-platform social messaging; communication happens via email integration

Source: ainfluencer.com

Upside

  • 170M+ influencer database
  • AI fake follower detection
  • Native Shopify ROI tracking

Catch

  • No in-app messaging
  • Limited to 3 platforms
  • No free plan
Pick it ifData-driven marketers needing verified, high-quality influencer data
Skip it ifBrands needing platforms beyond Instagram, TikTok, and YouTube
PricingBasic ~$168/mo, Professional ~$348/mo, Business ~$698/mo, 7-day trial

Editor's takeInfluencity leans on scale and data hygiene: a database of over 170 million profiles across Instagram, TikTok, and YouTube, screened with NLP and image recognition to flag fake followers and bots. Founded in 2014, it serves enterprise clients like Samsung and Kellogg's. Pricing is unusually transparent for this category, published from about $168 a month for Basic. The functional gap is communication: there's no in-platform messaging with influencers, so brands manage outreach through email integration instead, and coverage stops at three platforms.

How much does Influencity cost?

Pricing is published, with the Basic plan around $168 a month, Professional around $348, and Business around $698. A 7-day free trial is available with no credit card required.

Can you message influencers directly inside Influencity?

No. There is no in-platform direct messaging feature; all influencer communication is handled through email integration rather than an in-app inbox.

The evidence: 6 criteria, 3 penalties (−0.20 points)
8.9
Product Capability & DepthLooked for: We evaluate the size of the influencer database, the breadth of social platforms covered, and the depth of campaign management tools.Influencity offers a massive database of over 170 million profiles across Instagram, TikTok, and YouTube, with deep search filters and campaign management tools.influencity.cominfluencity.compeertopeermarketing.co
9.1
Market Credibility & Trust SignalsLooked for: We look for established industry presence, reputable client rosters, and verified user feedback.Founded in 2014, the company serves major global clients like Samsung and Kellogg's and maintains high ratings on review platforms.influencermarketinghub.compeertopeermarketing.co
8.8
Usability & Customer ExperienceLooked for: We assess the intuitiveness of the interface, ease of setup, and quality of customer support.Users consistently report the interface is intuitive and the setup process is easy, though some note maintenance windows can interrupt work.influencity.comg2.comg2.com
8.6
Value, Pricing & TransparencyLooked for: We check for publicly available pricing, flexible plan options, and clear feature tiers.Influencity publishes clear pricing tiers starting around $168/mo, which is transparent but potentially expensive for small businesses.influencity.comsaufter.iotrustradius.com
8.5
Data Accuracy & Fraud DetectionLooked for: We look for native integrations with e-commerce platforms, email providers, and API availability.Native integration with Shopify allows for sales tracking, and an API is available for custom connections.influencity.comknowledge.influencity.comknowledge.influencity.com
8.9
Security, Compliance & Data Protectioninfluencity.com

Score adjustments−0.20 points in total

−0.08Instagram Stories tracking is not fully automated for historical data; it requires manual input or setting up active tracking before the content expires.influencermarketinghub.com · severity 60/100
−0.07The platform is limited to Instagram, TikTok, and YouTube, lacking support for other major networks like Twitch, LinkedIn, or X (Twitter) found in competitor tools.insightiq.ai · severity 50/100
−0.05There is no direct in-platform social messaging (DM) feature; all influencer communication must be handled via email integration.ainfluencer.com · severity 45/100
10

SocialCat

thesocialcat.com · Influencer Marketplace by SocialCat · scored Dec 2025

SocialCat vets 1 in 5 influencers, skips campaign analytics

Best forSmall brands wanting fast, affordable micro-influencer campaigns

From $99 per month micro-influencersInstagram/TikTok onlymanual vetting
−0.4 vs #1

Influencer marketplace matching small brands with vetted micro-influencers on Instagram and TikTok.

Standout factSocialCat accepts only about 10-25% of influencers who apply to join its network.campsite.bio
Biggest catchThere is no automated post-campaign analytics; brands must manually request performance data from creators.partnrup.ai
~20-25%Influencer acceptance ratecampsite.bio
50,000+Vetted influencer profilespartnrup.ai

In every 100

22 of 100 influencer applicants accepted

Source: campsite.bio

Plans

Pro$299/mo

up to 30 creators

Source: thesocialcat.com

Upside

  • Manual vetting, ~20-25% acceptance
  • Tinder-style matching, 5-min setup
  • Supports gifted and paid deals

Catch

  • No automated campaign analytics
  • Instagram and TikTok only
  • Limited to 4 countries
Pick it ifSmall brands wanting fast, affordable micro-influencer campaigns
Skip it ifBrands needing YouTube reach or automated ROI analytics
PricingEssentials $99/mo (5 creators); Pro $299/mo (30 creators)

Editor's takeSocialCat matches brands with micro-influencers through a swipe-based interface the company compares to a dating app, with campaigns typically live in about 5 minutes. It manually vets applicants and accepts only around 20 to 25%, aiming for real engagement over follower count. It covers just Instagram and TikTok in four countries, and there is no automated reporting after a campaign ends, so brands have to ask creators directly for performance numbers.

How much does SocialCat cost?

The Essentials plan is $99 a month for up to 5 creator collaborations. The Pro plan is $299 a month and covers up to 30 creators with unlimited campaigns.

Does SocialCat provide campaign analytics?

Not automatically. The platform does not offer built-in post-campaign metrics, so brands need to request performance data directly from the influencers they worked with.

The evidence: 6 criteria, 3 penalties (−0.18 points)
8.7
Product Capability & DepthLooked for: We evaluate the platform's ability to facilitate end-to-end influencer marketing campaigns, including discovery, matching, and platform coverage.SocialCat specializes in connecting brands with micro-influencers specifically on Instagram and TikTok, offering tools for both gifted and paid collaborations.thesocialcat.comthesocialcat.compartnrup.ai
9.1
Market Credibility & Trust SignalsLooked for: We assess user reviews, third-party ratings, and the platform's reputation within the influencer marketing industry.The platform maintains a high rating on Trustpilot with thousands of reviews, indicating strong satisfaction among small business users despite isolated complaints.reviews.co.ukpartnrup.ai
9.3
Usability & Customer ExperienceLooked for: We look for ease of onboarding, interface intuitiveness, and the speed at which users can launch campaigns.Users consistently praise the platform's simplicity, often comparing the matching process to dating apps, with campaign setup taking as little as 5 minutes.thesocialcat.compartnrup.aililachbullock.com
8.9
Value, Pricing & TransparencyLooked for: We analyze pricing tiers, hidden costs, contract terms, and the accessibility of the platform for small to medium businesses.Pricing is transparent and affordable, starting at $99/month, making it highly accessible for small brands compared to enterprise competitors.thesocialcat.comthesocialcat.comthesocialcat.com
9.0
Influencer Vetting & Network QualityLooked for: We examine the rigorousness of the influencer selection process and the quality of the creator network available to brands.SocialCat employs a strict manual vetting process, accepting only a small percentage of applicants to ensure high engagement and authenticity.thesocialcat.comcampsite.biopartnrup.ai
7.2
Campaign Reporting & AnalyticsLooked for: We evaluate the depth of data provided post-campaign, including ROI tracking, engagement metrics, and automated reporting.The platform lacks automated post-campaign analytics, requiring brands to manually request data from influencers, which is a significant functional limitation.partnrup.aipartnrup.ai

Score adjustments−0.18 points in total

−0.08Lack of automated post-campaign analytics requires manual data collection from influencers.partnrup.ai · severity 70/100
−0.04Documented user complaints regarding difficulty cancelling free trials and unexpected charges.reddit.com · severity 60/100
−0.06Platform coverage is strictly limited to Instagram and TikTok, excluding YouTube and other channels.partnrup.ai · severity 45/100
02

Side by side

10 features across 10 products. Green is yes, red is no, grey is not published.

Feature#paidAspireObviously1stCollabGRINUpfluenceImpact.comCollabstrInfluencitySocialCat
Has Mobile App
Has Free Plan
Has Free Trial Contact for trial Contact for trial Contact for trial Contact for trial Contact for trial Contact for trial Contact for trial Contact for trial
Integrates With Zapier
Has Public API
Live Chat Support
SOC 2 or ISO Certified
Popular Integrations Shopify, WooCommerce, HubSpot
Supports SSO
Starting Price $499 per month Contact for pricing Contact for pricing Free tier Contact for pricing $2,000 per month $30 per month Free tier $168 per month $99 per month
03

How we chose

Four fixed criteria for every product, plus two chosen for Influencer Marketplaces for One Off Campaigns, weighted and reduced by documented penalties.

Full methodology
Criteria set for this categoryProduct Capability & Depth, Market Credibility & Trust Signals, Usability & Customer Experience, Value, Pricing & Transparency, Integrations & Ecosystem Strength, Security, Compliance & Data Protection
Evidence, then a scoreDocumentation, pricing pages, security pages and third-party reviews. Each criterion records what was found and links its sources.
Penalties, then a rankDocumented problems pull the score down with their evidence attached. Rank follows the score. Sponsored rows, where present, are labelled.
iIn evaluating influencer marketplaces for one-off campaigns, several key factors and criteria were considered, including platform specifications, features, customer reviews, ratings, and overall value.
Albert Richer
Albert RicherFounder · Memphis, TN

Sets the criteria and reviews the evidence before a ranking publishes. Email him if something here looks wrong.

04

Questions people ask

How much does #paid cost?

Plans start at $499 a month for the Just Content tier, up to $999 for Advanced.

How fast do creators get paid on #paid?

Payouts can take up to 30 days after final content approval, per reviewer reports.

Does Aspire charge commission on influencer deals?

No. The platform does not take fees or commission on campaigns, according to its product page, though annual contracts are required.

How much does Aspire cost?

Pricing is not public. One industry estimate puts annual contracts starting around $24,000, with no free trial, only a demo.

Who owns Obviously?

WPP, a global advertising holding company, acquired Obviously in 2023 to strengthen its technology-led influencer marketing capabilities.

Does Obviously handle physical product shipping to influencers?

Yes. Its fulfillment center packs and ships campaign products and custom packaging to influencer groups of any size, from 20 to 2,000 creators.

How much does 1stCollab cost?

A free plan covers creator tracking and discovery. The Fully Managed plan charges 20% of creator spend, with a minimum of $2,500 in monthly campaign spend.

How fast can a brand launch a campaign?

1stCollab says brands can launch an influencer marketing campaign in under 30 minutes, compared to the weeks a manual process typically takes.

How is the best Influencer Marketplaces for One Off Campaigns decided?

Every product is scored on six criteria for this category, with cited evidence and documented penalties. Rank follows the overall score. Vendors cannot pay for a position.

How often is this ranking updated?

Products are re-scored when pricing, features or evidence change. This ranking was last updated July 6, 2026.

05

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