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Great Place To Work
greatplacetowork.com · Great Place To Work Surveys · scored Dec 2025Certified companies see nearly 4x market stock returns
Best forCompanies seeking external employer branding and certification.
From $6,998 per year
Trust IndexSOC 2GDPR
Top score
8.7Product9.6Market8.9Usability8.5Value9.8Methodology9.2Security
The global authority on workplace culture surveys, leading to official certification and Best Workplaces lists.
Standout factCompanies certified by Great Place To Work have delivered stock performance nearly 4 times the market average.greatplacetowork.com
Biggest catchThe entry-level Assess package excludes survey customization, employee comments, and heatmapping analysis.greatplacetowork.me
~4xStock performance vs marketgreatplacetowork.com
100M+Employees surveyed since 1992greatplacetowork.com
Adoption
100M+employees surveyed since 1992 to build Trust Index benchmarks
Source: greatplacetowork.com
Upside
- Certified companies see ~4x stock returns
- Trust Index backed by 100M+ surveys
- Job seekers 15x more likely to apply
Catch
- Entry tier lacks heatmaps, comments
- No customization in Assess package
- Can feel pay-to-play for the badge
Pick it ifCompanies seeking external employer branding and certification.
Skip it ifTeams wanting continuous, real-time pulse feedback tools.
PricingCustom pricing, median about $6,998/year
Editor's takeGreat Place To Work isn't just software, it's a validation engine for corporate culture. That authority comes from surveying more than 100 million employees since 1992, feeding its Best Workplaces benchmarks. The entry-level Assess package is deliberately thin, though, skipping heatmaps, comments, and customization that live in pricier tiers.
Do Great Place To Work certified companies really outperform financially?
The company reports certified companies deliver stock performance up to nearly 4 times the market average, based on long-term tracking of Best Workplaces lists.
What does the entry-level Assess package include?
It runs the core Trust Index survey and certification review but excludes survey customization, employee comments, and heatmapping, which require the Analyze or Accelerate tiers.
The evidence: 6 criteria, 2 penalties (−0.13 points)
8.7
Product Capability & DepthLooked for: We evaluate the platform's ability to capture deep employee insights through flexible survey instruments, advanced analytics, and actionable reporting features.The Emprising platform anchors on the rigorous 60-statement Trust Index™ survey but restricts advanced features like custom questions, heatmapping, and employee comments to higher-tier packages.greatplacetowork.comgreatplacetowork.comgreatplacetowork.com
9.6
Market Credibility & Trust SignalsLooked for: We look for industry authority, widespread adoption, and verifiable evidence that the product's methodology correlates with business success.Great Place To Work is the definitive global authority on workplace culture, with certified companies showing documented financial outperformance (approx. 4x market returns) and lower turnover.greatplacetowork.comgreatplacetowork.comgreatplacetowork.com
8.9
Usability & Customer ExperienceLooked for: We assess the ease of setup, administrative interface quality, and the responsiveness of customer support teams.Users report a user-friendly interface and exceptional support from dedicated success managers, though the platform is sometimes viewed as less 'modern' than newer tech-first competitors.greatplacetowork.comg2.comgreatplacetowork.me
8.5
Value, Pricing & TransparencyLooked for: We evaluate pricing structures for clarity, accessibility for different business sizes, and the tangible ROI delivered relative to cost.Pricing is tiered based on company size and package depth, with median costs around $7,000/year, though entry-level packages offer limited data utility beyond the certification badge itself.greatplacetowork.comvendr.comgreatplacetowork.me
9.8
Methodology & Benchmarking AuthorityLooked for: We examine the validity of the underlying survey framework and the quality of comparative industry data available to customers.The Trust Index™ is a globally validated framework used by 22,000+ organizations, offering unmatched benchmarking data against 'Best Workplaces' lists that competitors cannot replicate.greatplacetowork.comgreatplacetowork.megreatplacetowork.com
9.2
Security, Compliance & Data ProtectionLooked for: We verify adherence to enterprise-grade security standards, data privacy regulations (GDPR/CCPA), and third-party attestations.The platform maintains a SOC 2 report, encrypts data at rest and in transit, and adheres to GDPR standards using Standard Contractual Clauses (SCCs) for international transfers.greatplacetowork.comgreatplacetowork.comgreatplacetowork.com
Score adjustments−0.13 points in total
−0.09The entry-level 'Assess' package is severely restricted, offering no survey customization, no employee comments, and no heatmapping analysis, limiting its utility to a 'pass/fail' certification tool rather than a diagnostic one.greatplacetowork.me · severity 65/100
−0.04Industry discussions and reviews indicate a perception among some users that the certification model can feel like 'pay-to-play,' where the primary value is the marketing badge rather than the depth of the software tool itself.reddit.com · severity 50/100
