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This content comes from a larger topic — view everything in Virtual Event & Webinar Platforms. Other Software products for SaaS Companies.

Other Software products for SaaS Companies.

Virtual Event & Webinar Platforms for SaaS Companies
Albert Richer

Unlocking the Best Virtual Event & Webinar Platforms for SaaS Companies: Insights from Market Research When evaluating the best virtual event and webinar platforms for SaaS companies, market research shows that user engagement features often take precedence over marketing hype. Customer reviews indicate that platforms like Zoom and GoToWebinar are frequently highlighted for their robust interactive capabilities, such as polls and Q&A sessions, which may help keep audiences engaged. In contrast, some platforms tout extensive features that, while impressive on paper, often fail to deliver real value in practice. Data indicates that pricing structures can significantly influence the decision-making process. Many consumers point out that platforms like Webex offer flexible pricing tiers, making them a more appealing choice for budget-conscious startups. Interestingly, studies suggest that ease of use is a critical factor; platforms with intuitive interfaces, such as Demio, tend to receive higher satisfaction ratings. Unlocking the Best Virtual Event & Webinar Platforms for SaaS Companies: Insights from Market Research When evaluating the best virtual event and webinar platforms for SaaS companies, market research shows that user engagement features often take precedence over marketing hype.

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1
Expert Score
9.8 / 10
696
75
ADVANCED ANALYTICS
CUSTOM BRANDING

ClickMeeting Webinar Platform

ClickMeeting Webinar Platform
View Website
ClickMeeting is a robust webinar solution built for SaaS companies, providing a platform for seamless virtual meetings and conferences. It offers features like screen sharing, real-time chat, and analytics, key for SaaS companies looking to engage their customers, demo their products, or conduct team meetings.
ClickMeeting is a robust webinar solution built for SaaS companies, providing a platform for seamless virtual meetings and conferences. It offers features like screen sharing, real-time chat, and analytics, key for SaaS companies looking to engage their customers, demo their products, or conduct team meetings.
ADVANCED ANALYTICS
CUSTOM BRANDING

Best for teams that are

  • Educators and coaches monetizing knowledge via paid webinars and courses
  • Small to mid-sized businesses needing an affordable, browser-based tool

Skip if

  • Large enterprises requiring deep native integrations beyond Zapier
  • Users needing 24/7 phone support on entry-level plans

Expert Take

Our analysis shows ClickMeeting carves out a unique position as the security-conscious, European alternative to US-centric platforms. Research indicates it is particularly strong for marketers and educators due to robust automated webinar features and built-in monetization tools like paid tickets. Based on documented certifications (ISO 27001) and server locations, it is an excellent choice for organizations prioritizing GDPR compliance and data sovereignty.

Pros

  • Browser-based: no downloads required
  • ISO 27001 & GDPR certified
  • Automated & on-demand webinar modes
  • Built-in paid webinar monetization
  • Servers located in EEA

Cons

  • Meeting mode limited to 40 people
  • Browser-based tech can cause lag
  • Parallel events cost extra
  • Automated webinars not in basic plan
  • Video quality depends on connection
2
Expert Score
9.7 / 10
369
54
AI INNOVATIONS
FLEXIBLE EVENT FORMATS

Goldcast

Goldcast
View Website
Goldcast is an AI-based video platform tailored for B2B SaaS companies to create engaging content, ranging from webinars to video podcasts. It simplifies content creation and offers insightful analytics, making it an excellent tool for customer engagement and lead generation in the tech industry.
Goldcast is an AI-based video platform tailored for B2B SaaS companies to create engaging content, ranging from webinars to video podcasts. It simplifies content creation and offers insightful analytics, making it an excellent tool for customer engagement and lead generation in the tech industry.
AI INNOVATIONS
FLEXIBLE EVENT FORMATS

Best for teams that are

  • B2B Demand Gen teams focused on driving pipeline and tracking ROI
  • Marketers needing deep, native integrations with HubSpot, Marketo, or Salesforce

Skip if

  • Small businesses or individuals due to high annual costs (often $10k+)
  • Simple, one-off webinars where detailed data tracking is not a priority

Expert Take

Our analysis shows Goldcast differentiates itself by treating events as content engines rather than just meetings. Research indicates its 'Content Lab' and 'Video GEO' features uniquely address the need for post-event content repurposing and SEO discoverability. Based on documented integrations, it offers superior data synchronization (21+ points) with CRMs compared to legacy tools, making it a powerhouse for demand generation teams despite some reported pricing friction.

Pros

  • Deep native integrations with HubSpot/Marketo/Salesforce
  • AI-powered 'Content Lab' for video repurposing
  • SOC 2 Type 2 and GDPR compliance
  • Highly customizable branding for all event assets
  • Fast support response times (avg 34 seconds)

Cons

  • Opaque pricing with reported renewal uplifts
  • Strict limits on AI video editing features
  • Reporting features can be slow/complex
  • No free tier for main event platform
  • Learning curve for advanced features
3
Expert Score
9.6 / 10
713
76
SEAMLESS INTEGRATION
USER-FRIENDLY

Cvent Webinar Platform

Cvent Webinar Platform
View Website
Cvent's webinar platform is specifically tailored for SaaS companies, providing an easy-to-use, robust solution for creating and hosting interactive webinars. With its in-built engagement tools like chat, Q&A, and polls, it addresses the industry's need for interactive, virtual events that foster client relationships and drive product understanding.
Cvent's webinar platform is specifically tailored for SaaS companies, providing an easy-to-use, robust solution for creating and hosting interactive webinars. With its in-built engagement tools like chat, Q&A, and polls, it addresses the industry's need for interactive, virtual events that foster client relationships and drive product understanding.
SEAMLESS INTEGRATION
USER-FRIENDLY

Best for teams that are

  • Event planners already using the Cvent ecosystem for hybrid or in-person events
  • Large enterprises managing complex, high-volume webinar programs

Skip if

  • Small businesses or individuals hosting simple, standalone webinars
  • Users on a tight budget, as it is a complex enterprise-grade solution

Expert Take

Our analysis shows Cvent Webinar Platform stands out for its 'Studio' production capabilities, which allow marketers to produce broadcast-quality streams with director-level control. Research indicates it is particularly strong for enterprises requiring rigorous security (ISO 27001/SOC 2) and deep, bi-directional integrations with Salesforce and Marketo. While it presents a steeper learning curve than simpler tools, its ability to scale from simple webinars to complex hybrid events makes it a powerful choice for mature marketing teams.

Pros

  • Broadcast-quality 'Studio' production tools
  • Deep Salesforce & Marketo integrations
  • ISO 27001 & SOC 2 certified
  • Scalable from webinars to hybrid events
  • Robust engagement features (Q&A, polls)

Cons

  • Expensive with opaque pricing
  • Steep learning curve for beginners
  • Interface can feel dated/cluttered
  • Hidden costs for add-ons
  • Support response times vary
4
Expert Score
9.4 / 10
391
157
COST-EFFECTIVE
COMPREHENSIVE SUPPORT

Welcome - AI-Driven Webinar Software

Welcome - AI-Driven Webinar Software
View Website
Welcome is an innovative webinar software solution designed specifically for modern marketers in the SaaS industry. It helps to drive more pipeline, convert more revenue, and greatly enhances the value of webinars with AI-generated content, catering to the unique needs of SaaS businesses.
Welcome is an innovative webinar software solution designed specifically for modern marketers in the SaaS industry. It helps to drive more pipeline, convert more revenue, and greatly enhances the value of webinars with AI-generated content, catering to the unique needs of SaaS businesses.
COST-EFFECTIVE
COMPREHENSIVE SUPPORT

Best for teams that are

  • Marketing teams prioritizing high production value and 'TV-like' experiences
  • Users wanting AI tools to instantly repurpose webinar content into social clips

Skip if

  • Budget-conscious users, as premium features often come with high costs
  • Simple internal meetings or low-stakes presentations requiring minimal setup

Expert Take

Our analysis shows Welcome transforms standard webinars into high-production virtual events. Research indicates their 'Content Creator' feature uniquely leverages AI to instantly repurpose full-length sessions into branded, shareable clips, solving a major pain point for marketers. Based on documented features like the 'Green Room' and 'Control Room,' it offers a broadcast-quality experience that rivals professional studios.

Pros

  • TV-quality 1080p video production
  • AI-powered video clipping & transcription
  • SOC 2 Type II certified security
  • Browser-based with no downloads required
  • Dedicated Green Room for speakers

Cons

  • High annual-only pricing (~$7,500/yr)
  • Reports of business inactivity/shutdown
  • Weak mobile platform functionality
  • Limited API features for custom integrations
  • Opaque pricing requires sales demo
5
Expert Score
9.4 / 10
581
156
INTERACTIVE TOOLS
LEAD GENERATION

GoTo Webinar

GoTo Webinar
View Website
GoTo Webinar is a comprehensive SaaS solution catering to the need of virtual event and webinar hosting for SaaS companies. Its user-friendly interface, customizable modes, and interactive features make it a reliable choice for SaaS professionals looking to organize, host, and analyze webinars and virtual events effectively.
GoTo Webinar is a comprehensive SaaS solution catering to the need of virtual event and webinar hosting for SaaS companies. Its user-friendly interface, customizable modes, and interactive features make it a reliable choice for SaaS professionals looking to organize, host, and analyze webinars and virtual events effectively.
INTERACTIVE TOOLS
LEAD GENERATION

Best for teams that are

  • Large enterprises needing reliable scaling for up to 3,000+ attendees
  • Corporate trainers requiring a stable, standard platform for professional use

Skip if

  • Small businesses or startups with limited budgets (no free tier)
  • Users seeking modern, highly customizable, or interactive audience experiences

Expert Take

Our analysis shows that GoTo Webinar remains a powerhouse for enterprise-grade reliability, hosting over 2.8 million events annually. Research indicates it excels in security with SOC 2 Type II compliance and deep integrations with marketing platforms like HubSpot and Marketo. While the interface is aging, the unique 'Flex' pay-per-event model offers unmatched value for organizations with irregular webinar schedules.

Pros

  • Hosts up to 3,000 attendees
  • Enterprise-grade security (SOC 2)
  • Flexible pay-per-event pricing option
  • Strong HubSpot & Salesforce integrations
  • Automated & simulated live modes

Cons

  • Interface feels outdated and clunky
  • Downloads often required for attendees
  • Occasional audio connectivity issues
  • Limited branding customization options
  • Higher cost for large tiers
6
Expert Score
9.3 / 10
531
165
HIGH-QUALITY VIDEO
MULTI-DEVICE ACCESS

LiveWebinar

LiveWebinar
View Website
LiveWebinar is a powerful, adaptable webinar platform specifically designed for SaaS companies. It offers comprehensive features such as screen sharing, live video, recording, and customization, which address the core needs of SaaS professionals to conduct effective webinars, product demos, and online meetings.
LiveWebinar is a powerful, adaptable webinar platform specifically designed for SaaS companies. It offers comprehensive features such as screen sharing, live video, recording, and customization, which address the core needs of SaaS professionals to conduct effective webinars, product demos, and online meetings.
HIGH-QUALITY VIDEO
MULTI-DEVICE ACCESS

Best for teams that are

  • Companies requiring a fully white-labeled solution with custom domain branding
  • Tech-savvy teams wanting advanced customization and interactive features

Skip if

  • Users wanting a simple, plug-and-play tool with zero configuration
  • Organizations requiring flawless stability, as some connectivity issues are reported

Expert Take

Our analysis shows LiveWebinar distinguishes itself through exceptional customization capabilities, offering white-label features like custom domains and CSS modification that are typically reserved for enterprise-grade contracts. Research indicates it effectively democratizes advanced webinar features, providing a browser-based, no-download experience that simplifies attendee access. While documented limitations in recording resolution exist, the platform's robust integration ecosystem and aggressive pricing make it a compelling choice for marketers prioritizing branding and lead generation over raw video fidelity.

Pros

  • Browser-based architecture requires no downloads
  • Extensive white-label and branding options
  • Competitive pricing with free tier available
  • Native integrations with major marketing CRMs
  • Supports evergreen and paid webinar formats

Cons

  • Recording quality reported as low resolution
  • Screen sharing lag of ~2 seconds
  • Mobile registration form browser incompatibilities
  • Mixed reports on support responsiveness
  • Occasional stability issues reported in reviews

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 ClickMeeting Webinar Platform
Yes Freemium Yes - 30 days Yes Yes Email/Ticket only Not specified Slack, Dropbox, Google Calendar Yes $25/month
2 Goldcast
No No Contact for trial Not specified Enterprise API only Email/Ticket only Not specified Salesforce, Marketo, HubSpot Yes Custom pricing available
3 Cvent Webinar Platform
Yes No Contact for trial Yes Enterprise API only Yes ISO 27001 Salesforce, Marketo, HubSpot Enterprise plans only Contact for pricing
4 Welcome - AI-Driven Webinar Software
No No Contact for trial Not specified Enterprise API only Email/Ticket only Not specified Salesforce, Marketo, HubSpot Yes Enterprise pricing available
5 GoTo Webinar
Yes No Yes - 7 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Workspace Yes $49/month
6 LiveWebinar
Web-only Yes Yes - 14 days Yes Yes Email/Ticket only Not specified Slack, HubSpot, Google Analytics Yes $11.99/month
1

ClickMeeting Webinar Platform

Has Mobile App
Yes
Has Free Plan
Freemium
Has Free Trial
Yes - 30 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Dropbox, Google Calendar
Supports SSO
Yes
Starting Price
$25/month
2

Goldcast

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Marketo, HubSpot
Supports SSO
Yes
Starting Price
Custom pricing available
3

Cvent Webinar Platform

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Enterprise API only
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Salesforce, Marketo, HubSpot
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
4

Welcome - AI-Driven Webinar Software

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Marketo, HubSpot
Supports SSO
Yes
Starting Price
Enterprise pricing available
5

GoTo Webinar

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 7 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace
Supports SSO
Yes
Starting Price
$49/month
6

LiveWebinar

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, HubSpot, Google Analytics
Supports SSO
Yes
Starting Price
$11.99/month

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How We Rank Products

Our Evaluation Process

In developing the 'How We Choose' section for virtual event and webinar platforms for SaaS companies, key factors evaluated include specifications, features, customer reviews, ratings, and overall value. Specific considerations in this category involve the platform's scalability, ease of use, integration capabilities with other SaaS tools, and available support options, as these are critical for companies seeking effective online engagement solutions. The research methodology focuses on a comprehensive analysis of product specifications, in-depth examination of customer feedback across multiple platforms, and a comparison of ratings to assess performance and user satisfaction, ensuring that the rankings reflect the best options available in the market for SaaS companies.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of user feedback and feature sets.
  • Rankings based on an in-depth review of specifications, customer ratings, and expert insights.
  • Selection criteria focus on key factors such as usability, integration capabilities, and customer support quality.

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