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6 Best Segmentation and Targeting Tools for Ecommerce in 2025 - Data-Driven Rankings

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

Looking for the broader list? See all tools in our Ecommerce-Focused Marketing Automation guide.

Segmentation and Targeting Tools for Ecommerce
Albert Richer

Navigating the Evolving Landscape of Segmentation and Targeting Tools in Ecommerce—Insights from Industry Research and Customer Feedback Market research indicates that a significant number of ecommerce businesses struggle with effective audience segmentation, with many citing a lack of tailored solutions as a key hurdle. Comparative analysis of leading tools shows that platforms like Klaviyo and Segment frequently receive positive ratings in customer reviews, particularly for their intuitive interfaces and robust data integration capabilities. Navigating the Evolving Landscape of Segmentation and Targeting Tools in Ecommerce—Insights from Industry Research and Customer Feedback Market research indicates that a significant number of ecommerce businesses struggle with effective audience segmentation, with many citing a lack of tailored solutions as a key hurdle.

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1
Expert Score
9.8 / 10
482
79
ECOMMERCE OPTIMIZED
REAL-TIME UPDATES
1
Klaviyo Customer Segmentation Tools
9.8

Klaviyo Customer Segmentation Tools

Klaviyo Customer Segmentation Tools
View Website
Enterprise pricing available
ECOMMERCE OPTIMIZED
REAL-TIME UPDATES

Why We Love It

Klaviyo's Customer Segmentation Tools stand out due to their real-time update feature, allowing ecommerce businesses to adjust their marketing strategies on the fly. Its AI-driven results provide insights that enhance decision-making, while its cross-channel measurement ensures all marketing efforts are aligned and measured effectively. The software's seamless integration with major ecommerce platforms is a big plus for industry professionals.

Pros

  • Real-time segmentation updates
  • Cross-channel measurement
  • AI-driven results
  • Ecommerce-specific features
  • Integration with major ecommerce platforms

Cons

  • Can be complex for beginners
  • Pricing can be high for small businesses
  • Requires time to fully leverage features

Enterprise pricing available

Klaviyo's audience segmentation tools are designed specifically for ecommerce industries seeking to connect with their ideal customer base. It offers real-time updates, cross-channel measurement, and AI-driven results, addressing the need for targeted marketing, customer engagement, and sales conversion in the industry.

Pros

  • Real-time segmentation updates
  • Cross-channel measurement
  • AI-driven results
  • Ecommerce-specific features
  • Integration with major ecommerce platforms

Cons

  • Can be complex for beginners
  • Pricing can be high for small businesses
  • Requires time to fully leverage features
ECOMMERCE OPTIMIZED
REAL-TIME UPDATES

Why We Love It

Klaviyo's Customer Segmentation Tools stand out due to their real-time update feature, allowing ecommerce businesses to adjust their marketing strategies on the fly. Its AI-driven results provide insights that enhance decision-making, while its cross-channel measurement ensures all marketing efforts are aligned and measured effectively. The software's seamless integration with major ecommerce platforms is a big plus for industry professionals.

Pros

  • Real-time segmentation updates
  • Cross-channel measurement
  • AI-driven results
  • Ecommerce-specific features
  • Integration with major ecommerce platforms

Cons

  • Can be complex for beginners
  • Pricing can be high for small businesses
  • Requires time to fully leverage features

Why We Love It

Klaviyo's Customer Segmentation Tools stand out due to their real-time update feature, allowing ecommerce businesses to adjust their marketing strategies on the fly. Its AI-driven results provide insights that enhance decision-making, while its cross-channel measurement ensures all marketing efforts are aligned and measured effectively. The software's seamless integration with major ecommerce platforms is a big plus for industry professionals.

Enterprise pricing available

Klaviyo's audience segmentation tools are designed specifically for ecommerce industries seeking to connect with their ideal customer base. It offers real-time updates, cross-channel measurement, and AI-driven results, addressing the need for targeted marketing, customer engagement, and sales conversion in the industry.

2
Expert Score
9.5 / 10
395
46
ENHANCED ROI
ADVANCED ANALYTICS
2
Enhencer AI Ads & Orphex
9.5

Enhencer AI Ads & Orphex

Enhencer AI Ads & Orphex
View Website
Pricing model information is not publicly available. Contact vendor for pricing details.
ENHANCED ROI
ADVANCED ANALYTICS

Why We Love It

We love Enhencer AI Ads and Orphex for their innovative use of AI technology in the ecommerce sector. Their solution goes beyond traditional segmentation methods by leveraging AI for deep insights into customer behavior, enabling businesses to create more personalized, relevant, and effective marketing strategies. This is a game-changer in ecommerce where understanding customer nuances can significantly impact conversion rates.

Pros

  • Advanced AI-driven segmentation
  • Personalized targeting capabilities
  • Optimized for ecommerce industry

Cons

  • Pricing not transparent
  • Could have a learning curve for non-tech savvy users
  • No information about integration with other platforms

Pricing model information is not publicly available. Contact vendor for pricing details.

Enhencer AI Ads and Orphex offers a powerful combination for ecommerce businesses to elevate their segmentation and targeting strategies using AI. This solution specifically caters to the unique needs of ecommerce by providing granular customer segmentation and personalized targeting, enabling businesses to deliver more relevant and effective marketing campaigns.

Pros

  • Advanced AI-driven segmentation
  • Personalized targeting capabilities
  • Optimized for ecommerce industry

Cons

  • Pricing not transparent
  • Could have a learning curve for non-tech savvy users
  • No information about integration with other platforms
ENHANCED ROI
ADVANCED ANALYTICS

Why We Love It

We love Enhencer AI Ads and Orphex for their innovative use of AI technology in the ecommerce sector. Their solution goes beyond traditional segmentation methods by leveraging AI for deep insights into customer behavior, enabling businesses to create more personalized, relevant, and effective marketing strategies. This is a game-changer in ecommerce where understanding customer nuances can significantly impact conversion rates.

Pros

  • Advanced AI-driven segmentation
  • Personalized targeting capabilities
  • Optimized for ecommerce industry

Cons

  • Pricing not transparent
  • Could have a learning curve for non-tech savvy users
  • No information about integration with other platforms

Why We Love It

We love Enhencer AI Ads and Orphex for their innovative use of AI technology in the ecommerce sector. Their solution goes beyond traditional segmentation methods by leveraging AI for deep insights into customer behavior, enabling businesses to create more personalized, relevant, and effective marketing strategies. This is a game-changer in ecommerce where understanding customer nuances can significantly impact conversion rates.

Pricing model information is not publicly available. Contact vendor for pricing details.

Enhencer AI Ads and Orphex offers a powerful combination for ecommerce businesses to elevate their segmentation and targeting strategies using AI. This solution specifically caters to the unique needs of ecommerce by providing granular customer segmentation and personalized targeting, enabling businesses to deliver more relevant and effective marketing campaigns.

3
Expert Score
9.3 / 10
372
143
AI-DRIVEN INSIGHTS
BEHAVIOR-BASED SEGMENTATION
3
Omnisend Ecommerce Segmentation
9.3

Omnisend Ecommerce Segmentation

Omnisend Ecommerce Segmentation
View Website
Free plan available; Pricing starts at $16/month
AI-DRIVEN INSIGHTS
BEHAVIOR-BASED SEGMENTATION

Why We Love It

Omnisend's Ecommerce Segmentation is a game-changer for the ecommerce industry. It allows businesses to segment and target customers based on real-time data, which is crucial in the fast-paced ecommerce market. This means businesses can send the right message to the right customer at the right time, significantly improving engagement and conversion rates. Plus, its easy integration with popular ecommerce platforms makes it a convenient tool for many businesses.

Pros

  • Real-time customer segmentation
  • Behavior-based targeting
  • Seamless integration with ecommerce platforms
  • 24/7 customer support

Cons

  • Limited features on free plan
  • Steep learning curve for beginners
  • Pricing can get high with advanced plans

Free plan available; Pricing starts at $16/month

Omnisend, a segmentation and targeting tool specifically designed for ecommerce businesses, offers real-time customer segmentation based on behaviors like purchases, clicks, or sign-ups. It ensures that your targeting and messaging strategies are highly personalized and timely, addressing the industry's need for effective, data-driven customer engagement.

Pros

  • Real-time customer segmentation
  • Behavior-based targeting
  • Seamless integration with ecommerce platforms
  • 24/7 customer support

Cons

  • Limited features on free plan
  • Steep learning curve for beginners
  • Pricing can get high with advanced plans
AI-DRIVEN INSIGHTS
BEHAVIOR-BASED SEGMENTATION

Why We Love It

Omnisend's Ecommerce Segmentation is a game-changer for the ecommerce industry. It allows businesses to segment and target customers based on real-time data, which is crucial in the fast-paced ecommerce market. This means businesses can send the right message to the right customer at the right time, significantly improving engagement and conversion rates. Plus, its easy integration with popular ecommerce platforms makes it a convenient tool for many businesses.

Pros

  • Real-time customer segmentation
  • Behavior-based targeting
  • Seamless integration with ecommerce platforms
  • 24/7 customer support

Cons

  • Limited features on free plan
  • Steep learning curve for beginners
  • Pricing can get high with advanced plans

Why We Love It

Omnisend's Ecommerce Segmentation is a game-changer for the ecommerce industry. It allows businesses to segment and target customers based on real-time data, which is crucial in the fast-paced ecommerce market. This means businesses can send the right message to the right customer at the right time, significantly improving engagement and conversion rates. Plus, its easy integration with popular ecommerce platforms makes it a convenient tool for many businesses.

Free plan available; Pricing starts at $16/month

Omnisend, a segmentation and targeting tool specifically designed for ecommerce businesses, offers real-time customer segmentation based on behaviors like purchases, clicks, or sign-ups. It ensures that your targeting and messaging strategies are highly personalized and timely, addressing the industry's need for effective, data-driven customer engagement.

4
Expert Score
9.0 / 10
572
38
HIGH CUSTOMER SATISFACTION
FLEXIBLE PRICING
4
Twilio Segment Customer Data Platform
9.0

Twilio Segment Customer Data Platform

Twilio Segment Customer Data Platform
View Website
Enterprise pricing available
HIGH CUSTOMER SATISFACTION
FLEXIBLE PRICING

Why We Love It

Twilio Segment is a dream for ecommerce professionals. It provides a unified view of customers by collecting data from various sources. This allows businesses to deeply understand customer behavior and preferences, enabling highly personalized marketing. Moreover, its API-first architecture ensures easy integration with other tools, allowing for seamless data flow across systems. Compliant with GDPR and CCPA, it also ensures that businesses handle customer data responsibly.

Pros

  • Ecommerce-centric platform
  • Advanced segmentation and targeting features
  • API-first architecture
  • GDPR and CCPA compliance
  • Multi-channel data collection

Cons

  • Requires technical knowledge for setup
  • Pricing may be high for small businesses
  • Limited integration with some CRM tools

Enterprise pricing available

Twilio Segment is a powerful tool for ecommerce professionals, allowing them to collect, clean, and activate customer data. Its industry-specific features offer invaluable insights into customer behavior, enabling businesses to create personalized marketing strategies and significantly enhance sales performance.

Pros

  • Ecommerce-centric platform
  • Advanced segmentation and targeting features
  • API-first architecture
  • GDPR and CCPA compliance
  • Multi-channel data collection

Cons

  • Requires technical knowledge for setup
  • Pricing may be high for small businesses
  • Limited integration with some CRM tools
HIGH CUSTOMER SATISFACTION
FLEXIBLE PRICING

Why We Love It

Twilio Segment is a dream for ecommerce professionals. It provides a unified view of customers by collecting data from various sources. This allows businesses to deeply understand customer behavior and preferences, enabling highly personalized marketing. Moreover, its API-first architecture ensures easy integration with other tools, allowing for seamless data flow across systems. Compliant with GDPR and CCPA, it also ensures that businesses handle customer data responsibly.

Pros

  • Ecommerce-centric platform
  • Advanced segmentation and targeting features
  • API-first architecture
  • GDPR and CCPA compliance
  • Multi-channel data collection

Cons

  • Requires technical knowledge for setup
  • Pricing may be high for small businesses
  • Limited integration with some CRM tools

Why We Love It

Twilio Segment is a dream for ecommerce professionals. It provides a unified view of customers by collecting data from various sources. This allows businesses to deeply understand customer behavior and preferences, enabling highly personalized marketing. Moreover, its API-first architecture ensures easy integration with other tools, allowing for seamless data flow across systems. Compliant with GDPR and CCPA, it also ensures that businesses handle customer data responsibly.

Enterprise pricing available

Twilio Segment is a powerful tool for ecommerce professionals, allowing them to collect, clean, and activate customer data. Its industry-specific features offer invaluable insights into customer behavior, enabling businesses to create personalized marketing strategies and significantly enhance sales performance.

5
Expert Score
8.8 / 10
687
95
CROSS-CHANNEL MASTERY
PERSONALIZED TARGETING
5
Mailchimp Audience Segmentation
8.8

Mailchimp Audience Segmentation

Mailchimp Audience Segmentation
View Website
Free plan available, Paid plans start at $9.99/month
CROSS-CHANNEL MASTERY
PERSONALIZED TARGETING

Why We Love It

Mailchimp's Audience Segmentation tool is a game-changer for Ecommerce businesses. Its advanced targeting and segmentation features allow companies to truly understand their audience, making their marketing efforts more effective and efficient. The seamless integration with other platforms and the detailed analytics provided make it an invaluable tool for the industry.

Pros

  • Advanced segmentation features
  • Intuitive user interface
  • Extensive integration options
  • Detailed analytics and reporting

Cons

  • Limited functionality on free plan
  • Can be overwhelming for beginners
  • Customer service quality varies

Free plan available, Paid plans start at $9.99/month

Mailchimp's Audience Segmentation tool is specifically designed for Ecommerce businesses aiming to target their digital marketing efforts more effectively. It offers a nuanced understanding of customer behavior, enabling businesses to create highly tailored campaigns that resonate with their audience.

Pros

  • Advanced segmentation features
  • Intuitive user interface
  • Extensive integration options
  • Detailed analytics and reporting

Cons

  • Limited functionality on free plan
  • Can be overwhelming for beginners
  • Customer service quality varies
CROSS-CHANNEL MASTERY
PERSONALIZED TARGETING

Why We Love It

Mailchimp's Audience Segmentation tool is a game-changer for Ecommerce businesses. Its advanced targeting and segmentation features allow companies to truly understand their audience, making their marketing efforts more effective and efficient. The seamless integration with other platforms and the detailed analytics provided make it an invaluable tool for the industry.

Pros

  • Advanced segmentation features
  • Intuitive user interface
  • Extensive integration options
  • Detailed analytics and reporting

Cons

  • Limited functionality on free plan
  • Can be overwhelming for beginners
  • Customer service quality varies

Why We Love It

Mailchimp's Audience Segmentation tool is a game-changer for Ecommerce businesses. Its advanced targeting and segmentation features allow companies to truly understand their audience, making their marketing efforts more effective and efficient. The seamless integration with other platforms and the detailed analytics provided make it an invaluable tool for the industry.

Free plan available, Paid plans start at $9.99/month

Mailchimp's Audience Segmentation tool is specifically designed for Ecommerce businesses aiming to target their digital marketing efforts more effectively. It offers a nuanced understanding of customer behavior, enabling businesses to create highly tailored campaigns that resonate with their audience.

6
Expert Score
8.5 / 10
527
107
INTEGRATION-FRIENDLY
USER-FRIENDLY INTERFACE
6
Marin Customer Segmentation
8.5

Marin Customer Segmentation

Marin Customer Segmentation
View Website
Enterprise pricing available
INTEGRATION-FRIENDLY
USER-FRIENDLY INTERFACE

Why We Love It

Marin Software is a strong ally for e-commerce marketers. It stands out due to its advanced customer segmentation feature which allows marketers to optimize their ad campaigns and improve ROI. By segmenting customers based on shared characteristics, ad messaging can be tailored to each group, leading to more personalized customer experiences and better marketing outcomes.

Pros

  • Advanced customer segmentation
  • Tailored ad messaging
  • Improved ROI
  • Insights and analytics
  • Flexible integration

Cons

  • Could be complex for beginners
  • Pricing information not readily available
  • Requires time investment for segmentation

Enterprise pricing available

Marin Software provides a comprehensive solution for e-commerce marketers to improve ROI through customer segmentation. It helps marketers to divide their target audience into distinct groups based on shared characteristics, enabling them to tailor ad messaging and optimize campaign efficiency.

Pros

  • Advanced customer segmentation
  • Tailored ad messaging
  • Improved ROI
  • Insights and analytics
  • Flexible integration

Cons

  • Could be complex for beginners
  • Pricing information not readily available
  • Requires time investment for segmentation
INTEGRATION-FRIENDLY
USER-FRIENDLY INTERFACE

Why We Love It

Marin Software is a strong ally for e-commerce marketers. It stands out due to its advanced customer segmentation feature which allows marketers to optimize their ad campaigns and improve ROI. By segmenting customers based on shared characteristics, ad messaging can be tailored to each group, leading to more personalized customer experiences and better marketing outcomes.

Pros

  • Advanced customer segmentation
  • Tailored ad messaging
  • Improved ROI
  • Insights and analytics
  • Flexible integration

Cons

  • Could be complex for beginners
  • Pricing information not readily available
  • Requires time investment for segmentation

Why We Love It

Marin Software is a strong ally for e-commerce marketers. It stands out due to its advanced customer segmentation feature which allows marketers to optimize their ad campaigns and improve ROI. By segmenting customers based on shared characteristics, ad messaging can be tailored to each group, leading to more personalized customer experiences and better marketing outcomes.

Enterprise pricing available

Marin Software provides a comprehensive solution for e-commerce marketers to improve ROI through customer segmentation. It helps marketers to divide their target audience into distinct groups based on shared characteristics, enabling them to tailor ad messaging and optimize campaign efficiency.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Enhencer AI Ads & Orphex
 No No Contact for trial No No Email/Ticket only Not specified Custom integrations only No Contact for pricing
2Klaviyo Customer Segmentation Tools
 No No Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, BigCommerce Enterprise plans only $20/month
3Mailchimp Audience Segmentation
 Yes Yes No Yes Yes Yes SOC 2 Shopify, WooCommerce, Salesforce Yes $9.99/month
4Omnisend Ecommerce Segmentation
 No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, BigCommerce Enterprise plans only $16/month
5Marin Customer Segmentation
 No No Contact for trial No Enterprise API only Email/Ticket only Not specified Google Ads, Facebook Ads, Bing Ads No Contact for pricing
6Twilio Segment Customer Data Platform
 No No Contact for trial Yes Yes Email/Ticket only ISO 27001 Google Analytics, AWS, Salesforce Yes Contact for pricing
1

Enhencer AI Ads & Orphex

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
No
Starting Price
Contact for pricing
2

Klaviyo Customer Segmentation Tools

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
Enterprise plans only
Starting Price
$20/month
3

Mailchimp Audience Segmentation

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
No
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, WooCommerce, Salesforce
Supports SSO
Yes
Starting Price
$9.99/month
4

Omnisend Ecommerce Segmentation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
Enterprise plans only
Starting Price
$16/month
5

Marin Customer Segmentation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Enterprise API only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Ads, Facebook Ads, Bing Ads
Supports SSO
No
Starting Price
Contact for pricing
6

Twilio Segment Customer Data Platform

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Google Analytics, AWS, Salesforce
Supports SSO
Yes
Starting Price
Contact for pricing

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for segmentation and targeting tools for ecommerce is grounded in a meticulous evaluation process that considers key factors such as specifications, feature sets, customer reviews, ratings, and overall value. Specific considerations that influenced the selection process include the tools' ability to integrate with ecommerce platforms, the sophistication of their segmentation algorithms, and their user-friendliness for marketers. The research methodology focuses on a comparative analysis of product specifications, alongside a thorough review of customer feedback and ratings, to provide a clear value assessment for each tool in relation to its pricing. By synthesizing data from these various sources, the rankings aim to present an objective overview of the top products in this category.

Verification

  • Products evaluated through comprehensive research and analysis of ecommerce segmentation and targeting features.
  • Rankings based on a thorough examination of user reviews and expert opinions in the ecommerce tools sector.
  • Selection criteria focus on key functionality, ease of use, and integration capabilities specific to ecommerce segmentation tools.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Segmentation and Targeting Tools for Ecommerce

What makes a segmentation and targeting tools for ecommerce the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your segmentation and targeting tools for ecommerce recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of segmentation and targeting tools for ecommerce?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means