Search Categories

CFML PROCESSING: {ts '2025-12-31 11:50:57'}

We review products independently. We may earn a commission if you buy through our links, at no extra cost to you. Learn more


For the complete catalog, visit our Ecommerce-Focused Marketing Automation category.

Marketing Automation for Ecommerce Stores
Albert Richer

Unpacking the Best Marketing Automation Tools for Ecommerce Stores: Insights from Data and Customer Sentiment In a recent comparative analysis, data indicates that platforms like Klaviyo and HubSpot are frequently favored by ecommerce businesses, with Klaviyo receiving positive ratings in customer reviews for its advanced segmentation capabilities. Market research shows that nearly 60% of users find automation features crucial for customer engagement, but many suggest that not all tools deliver the promised ease of use. Unpacking the Best Marketing Automation Tools for Ecommerce Stores: Insights from Data and Customer Sentiment In a recent comparative analysis, data indicates that platforms like Klaviyo and HubSpot are frequently favored by ecommerce businesses, with Klaviyo receiving positive ratings in customer reviews for its advanced segmentation capabilities.

Similar Categories
1
Expert Score
9.5 / 10
593
142
AI-POWERED EXCELLENCE
EFFICIENCY BOOSTER

Drip: Marketing Automation

Drip: Marketing Automation
View Website
Free plan available, Paid plans start at $19/month
AI-POWERED EXCELLENCE
EFFICIENCY BOOSTER

Why We Love It

Drip stands out in the ecommerce industry for its strong automation capabilities and multi-channel marketing, allowing businesses to reach customers through email, social media, and other online channels. It also offers a visual workflow builder, making it easy to create and manage marketing campaigns. Plus, it integrates seamlessly with popular ecommerce platforms like Shopify and WooCommerce, making it a top choice for ecommerce businesses.

Pros

  • E-commerce specific features
  • Intuitive user interface
  • Robust automation capabilities
  • Multi-channel marketing
  • Excellent customer support

Cons

  • Can be pricey for smaller businesses
  • Limited reporting capabilities
  • May require some technical knowledge

Free plan available, Paid plans start at $19/month

Drip is designed specifically for B2C businesses, such as e-commerce brands and creators who sell online. It provides a powerful and easy-to-use marketing automation platform that addresses the unique needs of these businesses, such as campaign management, customer engagement, and conversion optimization.

Pros

  • E-commerce specific features
  • Intuitive user interface
  • Robust automation capabilities
  • Multi-channel marketing
  • Excellent customer support

Cons

  • Can be pricey for smaller businesses
  • Limited reporting capabilities
  • May require some technical knowledge
AI-POWERED EXCELLENCE
EFFICIENCY BOOSTER

Why We Love It

Drip stands out in the ecommerce industry for its strong automation capabilities and multi-channel marketing, allowing businesses to reach customers through email, social media, and other online channels. It also offers a visual workflow builder, making it easy to create and manage marketing campaigns. Plus, it integrates seamlessly with popular ecommerce platforms like Shopify and WooCommerce, making it a top choice for ecommerce businesses.

Pros

  • E-commerce specific features
  • Intuitive user interface
  • Robust automation capabilities
  • Multi-channel marketing
  • Excellent customer support

Cons

  • Can be pricey for smaller businesses
  • Limited reporting capabilities
  • May require some technical knowledge

Why We Love It

Drip stands out in the ecommerce industry for its strong automation capabilities and multi-channel marketing, allowing businesses to reach customers through email, social media, and other online channels. It also offers a visual workflow builder, making it easy to create and manage marketing campaigns. Plus, it integrates seamlessly with popular ecommerce platforms like Shopify and WooCommerce, making it a top choice for ecommerce businesses.

Free plan available, Paid plans start at $19/month

Drip is designed specifically for B2C businesses, such as e-commerce brands and creators who sell online. It provides a powerful and easy-to-use marketing automation platform that addresses the unique needs of these businesses, such as campaign management, customer engagement, and conversion optimization.

2
Expert Score
7.6 / 10
447
42
CUSTOMER ENGAGEMENT PRO
LEAD CAPTURE LEADER

Klaviyo: AI Email & SMS Marketing

Klaviyo: AI Email & SMS Marketing
View Website
Free plan available for up to 250 contacts, pricing plans start at $20/month
CUSTOMER ENGAGEMENT PRO
LEAD CAPTURE LEADER

Why We Love It

Klaviyo stands out in the ecommerce industry for its powerful AI capabilities that enable online retailers to personalize their marketing campaigns at scale. Its integration with various ecommerce platforms makes it easy to leverage customer data for personalized messaging. Moreover, its built-in SMS marketing functionality allows businesses to reach their customers more effectively. With Klaviyo, ecommerce professionals can create omnichannel experiences, driving growth and customer retention.

Pros

  • Powerful AI-driven marketing automation
  • Advanced segmentation capabilities
  • Integrates with multiple ecommerce platforms
  • Comprehensive reporting and analytics
  • Built-in SMS marketing

Cons

  • Can be complex for beginners
  • No phone support
  • Pricing can get high for large contact lists

Free plan available for up to 250 contacts, pricing plans start at $20/month

Klaviyo is a sophisticated AI-powered email marketing and SMS solution that is tailored specifically for ecommerce stores. It offers advanced segmentation, personalized automation, and reporting capabilities to help stores drive growth, increase retention, and achieve measurable results. Klaviyo's platform is uniquely designed to meet the complex and dynamic needs of the ecommerce industry, making it an ideal marketing automation solution for online retailers.

Pros

  • Powerful AI-driven marketing automation
  • Advanced segmentation capabilities
  • Integrates with multiple ecommerce platforms
  • Comprehensive reporting and analytics
  • Built-in SMS marketing

Cons

  • Can be complex for beginners
  • No phone support
  • Pricing can get high for large contact lists
CUSTOMER ENGAGEMENT PRO
LEAD CAPTURE LEADER

Why We Love It

Klaviyo stands out in the ecommerce industry for its powerful AI capabilities that enable online retailers to personalize their marketing campaigns at scale. Its integration with various ecommerce platforms makes it easy to leverage customer data for personalized messaging. Moreover, its built-in SMS marketing functionality allows businesses to reach their customers more effectively. With Klaviyo, ecommerce professionals can create omnichannel experiences, driving growth and customer retention.

Pros

  • Powerful AI-driven marketing automation
  • Advanced segmentation capabilities
  • Integrates with multiple ecommerce platforms
  • Comprehensive reporting and analytics
  • Built-in SMS marketing

Cons

  • Can be complex for beginners
  • No phone support
  • Pricing can get high for large contact lists

Why We Love It

Klaviyo stands out in the ecommerce industry for its powerful AI capabilities that enable online retailers to personalize their marketing campaigns at scale. Its integration with various ecommerce platforms makes it easy to leverage customer data for personalized messaging. Moreover, its built-in SMS marketing functionality allows businesses to reach their customers more effectively. With Klaviyo, ecommerce professionals can create omnichannel experiences, driving growth and customer retention.

Free plan available for up to 250 contacts, pricing plans start at $20/month

Klaviyo is a sophisticated AI-powered email marketing and SMS solution that is tailored specifically for ecommerce stores. It offers advanced segmentation, personalized automation, and reporting capabilities to help stores drive growth, increase retention, and achieve measurable results. Klaviyo's platform is uniquely designed to meet the complex and dynamic needs of the ecommerce industry, making it an ideal marketing automation solution for online retailers.

3
Expert Score
7.6 / 10
512
104
BEST FREE PLAN
COMPREHENSIVE ANALYTICS

WebToffee WooCommerce Marketing

WebToffee WooCommerce Marketing
View Website
Free plan available, premium plans available
BEST FREE PLAN
COMPREHENSIVE ANALYTICS

Why We Love It

WebToffee WooCommerce Marketing stands out in the ecommerce industry with its tailored features. It's not just a generic marketing automation tool, but one that understands the specific needs of ecommerce professionals. Its cart recovery feature helps reduce abandoned carts and its automated emails save time while keeping customers engaged. The lead capture and sales growth tools are a bonus that can significantly increase conversions and ROI.

Pros

  • Ecommerce-specific features
  • Cart recovery
  • Automated emails
  • Lead capture
  • Sales growth tools

Cons

  • Only for WooCommerce stores
  • May require technical knowledge for setup
  • Premium features come with cost

Free plan available, premium plans available

WebToffee WooCommerce Marketing is a comprehensive solution designed specifically for ecommerce stores. It addresses the needs of the industry by offering features like email automation, cart recovery, lead capture, and sales growth tools. It's perfect for ecommerce professionals looking to streamline marketing activities and boost conversions.

Pros

  • Ecommerce-specific features
  • Cart recovery
  • Automated emails
  • Lead capture
  • Sales growth tools

Cons

  • Only for WooCommerce stores
  • May require technical knowledge for setup
  • Premium features come with cost
BEST FREE PLAN
COMPREHENSIVE ANALYTICS

Why We Love It

WebToffee WooCommerce Marketing stands out in the ecommerce industry with its tailored features. It's not just a generic marketing automation tool, but one that understands the specific needs of ecommerce professionals. Its cart recovery feature helps reduce abandoned carts and its automated emails save time while keeping customers engaged. The lead capture and sales growth tools are a bonus that can significantly increase conversions and ROI.

Pros

  • Ecommerce-specific features
  • Cart recovery
  • Automated emails
  • Lead capture
  • Sales growth tools

Cons

  • Only for WooCommerce stores
  • May require technical knowledge for setup
  • Premium features come with cost

Why We Love It

WebToffee WooCommerce Marketing stands out in the ecommerce industry with its tailored features. It's not just a generic marketing automation tool, but one that understands the specific needs of ecommerce professionals. Its cart recovery feature helps reduce abandoned carts and its automated emails save time while keeping customers engaged. The lead capture and sales growth tools are a bonus that can significantly increase conversions and ROI.

Free plan available, premium plans available

WebToffee WooCommerce Marketing is a comprehensive solution designed specifically for ecommerce stores. It addresses the needs of the industry by offering features like email automation, cart recovery, lead capture, and sales growth tools. It's perfect for ecommerce professionals looking to streamline marketing activities and boost conversions.

4
Expert Score
7.6 / 10
528
99
MULTI-CHANNEL MASTER
USER-FRIENDLY DESIGN

Keap Ecommerce Marketing Automation

Keap Ecommerce Marketing Automation
View Website
Pricing starts at $79/month, with free trial available
MULTI-CHANNEL MASTER
USER-FRIENDLY DESIGN

Why We Love It

Keap's Ecommerce Marketing Automation stands out in the industry for its ability to provide a complete, all-in-one solution for ecommerce marketing automation. It's not just about automating repetitive tasks, but also about providing the tools and insights needed to create personalized, engaging customer experiences. From tracking customer interactions and creating custom sales funnels to sending targeted emails and measuring performance, Keap covers all the bases. Industry professionals love it for its simplicity, flexibility, and powerful features that are tailored specifically for ecommerce needs.

Pros

  • Ecommerce-specific features
  • Advanced automation capabilities
  • Personalized customer communication
  • Comprehensive analytics and reporting
  • Integrated CRM

Cons

  • May require learning curve
  • No free plan available
  • High price point for smaller businesses

Pricing starts at $79/month, with free trial available

Keap offers a comprehensive marketing automation solution specifically tailored for ecommerce stores. It enables small business owners to streamline and automate their marketing efforts, thus saving time and increasing efficiency. The platform is designed to cater to the unique needs of ecommerce, from customer segmentation and personalized messaging to sales funnel automation and performance analytics.

Pros

  • Ecommerce-specific features
  • Advanced automation capabilities
  • Personalized customer communication
  • Comprehensive analytics and reporting
  • Integrated CRM

Cons

  • May require learning curve
  • No free plan available
  • High price point for smaller businesses
MULTI-CHANNEL MASTER
USER-FRIENDLY DESIGN

Why We Love It

Keap's Ecommerce Marketing Automation stands out in the industry for its ability to provide a complete, all-in-one solution for ecommerce marketing automation. It's not just about automating repetitive tasks, but also about providing the tools and insights needed to create personalized, engaging customer experiences. From tracking customer interactions and creating custom sales funnels to sending targeted emails and measuring performance, Keap covers all the bases. Industry professionals love it for its simplicity, flexibility, and powerful features that are tailored specifically for ecommerce needs.

Pros

  • Ecommerce-specific features
  • Advanced automation capabilities
  • Personalized customer communication
  • Comprehensive analytics and reporting
  • Integrated CRM

Cons

  • May require learning curve
  • No free plan available
  • High price point for smaller businesses

Why We Love It

Keap's Ecommerce Marketing Automation stands out in the industry for its ability to provide a complete, all-in-one solution for ecommerce marketing automation. It's not just about automating repetitive tasks, but also about providing the tools and insights needed to create personalized, engaging customer experiences. From tracking customer interactions and creating custom sales funnels to sending targeted emails and measuring performance, Keap covers all the bases. Industry professionals love it for its simplicity, flexibility, and powerful features that are tailored specifically for ecommerce needs.

Pricing starts at $79/month, with free trial available

Keap offers a comprehensive marketing automation solution specifically tailored for ecommerce stores. It enables small business owners to streamline and automate their marketing efforts, thus saving time and increasing efficiency. The platform is designed to cater to the unique needs of ecommerce, from customer segmentation and personalized messaging to sales funnel automation and performance analytics.

5
Expert Score
7.4 / 10
646
79
TOP B2C SOLUTION
SEAMLESS INTEGRATIONS
TOP B2C SOLUTION
SEAMLESS INTEGRATIONS

Why We Love It

Salesforce Ecommerce Automation is a game-changer for ecommerce businesses. With the power of automation, it eliminates manual tasks and enhances efficiency and productivity. It provides real-time customer data, enabling businesses to offer a personalized shopping experience. It's scalable, supporting your business growth with robust features. Its integration with other Salesforce products makes it a comprehensive solution for ecommerce businesses.

Pros

  • Customizable automation workflows
  • Real-time customer data
  • Enhanced customer experience
  • Improved operational efficiency
  • Integration with other Salesforce products

Cons

  • Requires technical knowledge for complex workflows
  • Can be expensive for small businesses
  • Steep learning curve

Enterprise pricing available

Salesforce Ecommerce Automation is a powerful tool designed specifically for ecommerce businesses to streamline their operations. It enhances customer experience and employee productivity by automating routine tasks, thus freeing up time for more strategic initiatives. It's highly customizable, allowing it to adapt to various ecommerce business models and needs.

Pros

  • Customizable automation workflows
  • Real-time customer data
  • Enhanced customer experience
  • Improved operational efficiency
  • Integration with other Salesforce products

Cons

  • Requires technical knowledge for complex workflows
  • Can be expensive for small businesses
  • Steep learning curve
TOP B2C SOLUTION
SEAMLESS INTEGRATIONS

Why We Love It

Salesforce Ecommerce Automation is a game-changer for ecommerce businesses. With the power of automation, it eliminates manual tasks and enhances efficiency and productivity. It provides real-time customer data, enabling businesses to offer a personalized shopping experience. It's scalable, supporting your business growth with robust features. Its integration with other Salesforce products makes it a comprehensive solution for ecommerce businesses.

Pros

  • Customizable automation workflows
  • Real-time customer data
  • Enhanced customer experience
  • Improved operational efficiency
  • Integration with other Salesforce products

Cons

  • Requires technical knowledge for complex workflows
  • Can be expensive for small businesses
  • Steep learning curve

Why We Love It

Salesforce Ecommerce Automation is a game-changer for ecommerce businesses. With the power of automation, it eliminates manual tasks and enhances efficiency and productivity. It provides real-time customer data, enabling businesses to offer a personalized shopping experience. It's scalable, supporting your business growth with robust features. Its integration with other Salesforce products makes it a comprehensive solution for ecommerce businesses.

Enterprise pricing available

Salesforce Ecommerce Automation is a powerful tool designed specifically for ecommerce businesses to streamline their operations. It enhances customer experience and employee productivity by automating routine tasks, thus freeing up time for more strategic initiatives. It's highly customizable, allowing it to adapt to various ecommerce business models and needs.

6
Expert Score
7.2 / 10
680
160
CART RECOVERY CHAMP
PERSONALIZED MARKETING

Omnisend: Ecommerce Email Marketing

Omnisend: Ecommerce Email Marketing
View Website
Free plan available, Paid plans starting from $16/month
CART RECOVERY CHAMP
PERSONALIZED MARKETING

Why We Love It

Omnisend stands out in the ecommerce industry for its rich feature set tailored for online retailers. From their powerful automation workflows that allow for personalized, timely marketing messages, to their advanced segmentation that ensures the right message reaches the right customer, Omnisend makes ecommerce marketing more effective and less time-consuming. Plus, with seamless integrations with major ecommerce platforms, it's easy for businesses to incorporate it into their operation.

Pros

  • Robust automation features
  • Supports multi-channel marketing
  • Seamless integrations with ecommerce platforms
  • Advanced segmentation capabilities
  • User-friendly interface

Cons

  • Limited customization options
  • Higher price point for premium plans
  • No phone support

Free plan available, Paid plans starting from $16/month

Omnisend is an intelligent email marketing solution designed specifically for ecommerce brands. It harnesses the power of automation, SMS, and seamless integrations to drive more revenue with less effort, addressing the need for efficient, effective marketing in the fast-paced ecommerce industry.

Pros

  • Robust automation features
  • Supports multi-channel marketing
  • Seamless integrations with ecommerce platforms
  • Advanced segmentation capabilities
  • User-friendly interface

Cons

  • Limited customization options
  • Higher price point for premium plans
  • No phone support
CART RECOVERY CHAMP
PERSONALIZED MARKETING

Why We Love It

Omnisend stands out in the ecommerce industry for its rich feature set tailored for online retailers. From their powerful automation workflows that allow for personalized, timely marketing messages, to their advanced segmentation that ensures the right message reaches the right customer, Omnisend makes ecommerce marketing more effective and less time-consuming. Plus, with seamless integrations with major ecommerce platforms, it's easy for businesses to incorporate it into their operation.

Pros

  • Robust automation features
  • Supports multi-channel marketing
  • Seamless integrations with ecommerce platforms
  • Advanced segmentation capabilities
  • User-friendly interface

Cons

  • Limited customization options
  • Higher price point for premium plans
  • No phone support

Why We Love It

Omnisend stands out in the ecommerce industry for its rich feature set tailored for online retailers. From their powerful automation workflows that allow for personalized, timely marketing messages, to their advanced segmentation that ensures the right message reaches the right customer, Omnisend makes ecommerce marketing more effective and less time-consuming. Plus, with seamless integrations with major ecommerce platforms, it's easy for businesses to incorporate it into their operation.

Free plan available, Paid plans starting from $16/month

Omnisend is an intelligent email marketing solution designed specifically for ecommerce brands. It harnesses the power of automation, SMS, and seamless integrations to drive more revenue with less effort, addressing the need for efficient, effective marketing in the fast-paced ecommerce industry.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Drip: Marketing Automation
No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, Zapier No $19/month
2Keap Ecommerce Marketing Automation
Yes No Yes - 14 days Yes Yes Yes Not specified QuickBooks, Zapier, Gmail No $79/month
3WebToffee WooCommerce Marketing
No Yes Not specified No No Email/Ticket only Not specified WooCommerce, WordPress, Mailchimp No Free
4Klaviyo: AI Email & SMS Marketing
No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, BigCommerce No $20/month
5Salesforce Ecommerce Automation
Yes No Contact for trial Yes Yes Yes Both Slack, Google Workspace, Microsoft 365 Yes Contact for pricing
6Omnisend: Ecommerce Email Marketing
No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, Zapier No $16/month
1

Drip: Marketing Automation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, Zapier
Supports SSO
No
Starting Price
$19/month
2

Keap Ecommerce Marketing Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
QuickBooks, Zapier, Gmail
Supports SSO
No
Starting Price
$79/month
3

WebToffee WooCommerce Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Not specified
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
WooCommerce, WordPress, Mailchimp
Supports SSO
No
Starting Price
Free
4

Klaviyo: AI Email & SMS Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
No
Starting Price
$20/month
5

Salesforce Ecommerce Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Google Workspace, Microsoft 365
Supports SSO
Yes
Starting Price
Contact for pricing
6

Omnisend: Ecommerce Email Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, Zapier
Supports SSO
No
Starting Price
$16/month

Similar Categories

How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for marketing automation tools for ecommerce stores is based on a comprehensive analysis of key factors including specifications, features, customer reviews, and ratings. The evaluation process emphasized criteria that are crucial for ecommerce, such as integration capabilities with popular platforms, ease of use, automation features, customer support, and scalability. Research methodology focuses on gathering data from user feedback, expert reviews, and comparative analysis of product functionalities to ensure a well-rounded view of each option. The final rankings are determined by evaluating the overall value proposition, taking into account the price-to-value ratio alongside user satisfaction and feature sets.

Verification

  • Products evaluated through comprehensive research and analysis of marketing automation features for ecommerce stores.
  • Rankings based on a thorough examination of customer reviews and industry ratings for ecommerce marketing tools.
  • Selection criteria focus on key performance metrics and user satisfaction specific to ecommerce marketing automation solutions.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Marketing Automation for Ecommerce Stores

What makes a marketing automation for ecommerce stores the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your marketing automation for ecommerce stores recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of marketing automation for ecommerce stores?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

×

Score Breakdown

0.0 / 10
Excellent

What This Award Means