Unlocking Potential: Insights on the Best Identity & Access Management Software for Marketing Agencies Market research shows that when it comes to Identity & Access Management (IAM) software, marketing agencies prioritize user-friendly interfaces and integration capabilities. Customer reviews indicate that platforms like Okta and OneLogin are often highlighted for their seamless integration with popular marketing tools, making them favorites among agencies looking to streamline operations. Interestingly, studies suggest that many consumers value robust security features, with 76% of marketing professionals indicating that data protection is a top concern when selecting IAM solutions. Research suggests that while flashy marketing claims may catch the eye, practical performance and customer support are what truly matter. For instance, Okta is frequently noted for its excellent customer service in user reviews, often ranking highly in comparative studies due to its responsive support team. Meanwhile, OneLogin's ability to offer customizable workflows is commonly appreciated by users, who find it enhances efficiency without unnecessary complexity.Unlocking Potential: Insights on the Best Identity & Access Management Software for Marketing Agencies Market research shows that when it comes to Identity & Access Management (IAM) software, marketing agencies prioritize user-friendly interfaces and integration capabilities.Unlocking Potential: Insights on the Best Identity & Access Management Software for Marketing Agencies Market research shows that when it comes to Identity & Access Management (IAM) software, marketing agencies prioritize user-friendly interfaces and integration capabilities. Customer reviews indicate that platforms like Okta and OneLogin are often highlighted for their seamless integration with popular marketing tools, making them favorites among agencies looking to streamline operations. Interestingly, studies suggest that many consumers value robust security features, with 76% of marketing professionals indicating that data protection is a top concern when selecting IAM solutions. Research suggests that while flashy marketing claims may catch the eye, practical performance and customer support are what truly matter. For instance, Okta is frequently noted for its excellent customer service in user reviews, often ranking highly in comparative studies due to its responsive support team. Meanwhile, OneLogin's ability to offer customizable workflows is commonly appreciated by users, who find it enhances efficiency without unnecessary complexity. Have you ever tried to remember a dozen passwords? It’s like trying to recall the names of all the Kardashians—nearly impossible! When it comes to budget considerations, many users indicate that platforms offering tiered pricing structures, like Auth0, may help agencies scale their IAM solutions effectively without breaking the bank. A notable fact about Okta is that it was founded in 2009 by a group of former Salesforce executives, aiming to revolutionize identity management in the cloud—a vision that many agencies now benefit from. With ongoing market trends pointing towards increasing regulatory scrutiny and the rise of remote work, choosing the right IAM software is more critical than ever. So, what's your agency doing to secure its digital identity?
Okta's Identity and Access Management (IAM) solution provides robust cybersecurity for marketing agencies, allowing for secure access to software systems and resources. It caters specifically to the needs of marketing agencies by integrating with popular marketing tools and ensuring efficient collaboration while maintaining data privacy.
Okta's Identity and Access Management (IAM) solution provides robust cybersecurity for marketing agencies, allowing for secure access to software systems and resources. It caters specifically to the needs of marketing agencies by integrating with popular marketing tools and ensuring efficient collaboration while maintaining data privacy.
Organizations needing a scalable, hybrid cloud identity solution
Growth-stage companies prioritizing reliability and analyst recognition
Skip if
Small businesses with very limited IT budgets
Teams seeking a unified HR and IT platform in one tool
Organizations needing a strictly on-premise solution
Expert Take
Our analysis shows Okta dominates the market with its Okta Integration Network, offering over 7,000 pre-built integrations that streamline deployment for virtually any stack. Research indicates it is a perennial Gartner Leader, trusted by over 19,000 organizations for its comprehensive feature set. Despite documented security challenges, its commitment to transparency and robust compliance frameworks like FedRAMP High makes it a standard-bearer for enterprise IAM.
Pros
Over 7,000 pre-built integrations (OIN)
Leader in Gartner Magic Quadrant (9 years)
FedRAMP High and SOC 2 certified
Unified Workforce and Customer Identity platform
Clean, intuitive end-user dashboard
Cons
$1,500 minimum annual contract requirement
History of high-profile security breaches
Expensive add-ons increase total cost
Complex configuration for advanced features
Support response times vary by tier
This score is backed by structured Google research and verified sources.
Overall Score
9.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.6
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of identity features including SSO, MFA, lifecycle management, and directory services tailored for complex enterprise environments.
What We Found
Okta provides a comprehensive Identity Cloud covering Workforce and Customer Identity with deep capabilities in SSO, Universal Directory, and Lifecycle Management.
Score Rationale
The score reflects Okta's status as a market standard with an exhaustive feature set that exceeds most competitors, though complexity can be a factor.
Supporting Evidence
The platform supports both Workforce Identity for employees and Customer Identity (CIAM) for external users on a unified architecture. Built on the same platform as Okta Workforce Identity, it is a low-code, high-security identity solution that empowers IT and security teams
— okta.com
Okta offers a broad suite including Single Sign-On (SSO), Universal Directory, Lifecycle Management, and Multi-Factor Authentication (MFA). Features: Single Sign-On (SSO); Universal Directory; Lifecycle Management (Provisioning and De-Provisioning); Multi Factor Authentication (MFA)
— applytosupply.digitalmarketplace.service.gov.uk
Efficient user provisioning capabilities are outlined in Okta's platform documentation.
— okta.com
Okta IAM offers advanced security features and centralized identity management, as documented in their official product documentation.
— okta.com
9.4
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess market leadership, analyst ratings, customer adoption rates, and public company status as indicators of long-term stability.
What We Found
Okta is a dominant market leader, recognized by Gartner as a Leader for nine consecutive years and serving over 19,000 global customers.
Score Rationale
Okta's consistent top-tier analyst recognition and massive customer base justify a near-perfect score, slightly tempered only by recent reputational challenges.
Supporting Evidence
The company serves a massive user base of over 19,450 customers globally. securing identity for our 19,450 customers
— okta.com
Okta was named a Leader in the Gartner Magic Quadrant for Access Management for the ninth consecutive year in 2025. Okta... has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Access Management for the ninth consecutive year.
— okta.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of administration, end-user login experience, and the quality of documentation and support resources.
What We Found
Users consistently praise the clean, intuitive interface for end-users, though administrative configurations for advanced features can require specialized knowledge.
Score Rationale
The end-user experience is industry-leading, but the complexity of backend management for advanced scenarios prevents a perfect score.
Supporting Evidence
The platform simplifies access by allowing users to log in once to access all enterprise applications. logging in once to access everything i need saves us time and reduces password usage.
— gartner.com
Reviewers highlight the interface is clean and intuitive, allowing non-technical users to adapt quickly. The interface is clean and intuitive, so even non-technical users can adapt quickly.
— g2.com
8.4
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, public availability of costs, contract minimums, and total cost of ownership including add-ons.
What We Found
While base pricing is public, Okta enforces a strict annual contract minimum and often requires expensive add-ons or professional services.
Score Rationale
The score is lower because the $1,500 minimum and 'cost iceberg' of add-ons create barriers for smaller teams compared to more flexible competitors.
Supporting Evidence
Pricing is modular, with the Starter Suite at $6/user/month and Essentials at $17/user/month, billed annually. Starter Suite begins at $6 per user/month, and our Essentials Suite begins at $17 per user/month.
— okta.com
Okta requires a minimum annual contract value of $1,500 for its Workforce Identity products. $1,500 annual contract minimum required for Okta Workforce Identity.
— okta.com
Okta offers enterprise pricing, which may be high for smaller agencies, as described in their pricing overview.
— okta.com
9.7
Category 5: Integrations & Ecosystem Strength
What We Looked For
We measure the quantity and quality of pre-built integrations, API robustness, and the breadth of the partner network.
What We Found
The Okta Integration Network (OIN) is the industry leader with over 7,000 pre-built integrations, making it the most connected IAM platform available.
Score Rationale
This is Okta's strongest differentiator; the sheer volume and depth of pre-built integrations justify a near-perfect score.
Supporting Evidence
Okta provides deep integrations including SSO, SCIM provisioning, and workflows for thousands of apps. Offers deep security for the 65+ business-critical applications with the following integration types: SSO, SCIM, entitlements
— okta.com
The Okta Integration Network features over 7,000 pre-built integrations for seamless connectivity. Okta Integration Network (OIN) is the identity industry's broadest... set of pre-integrated cloud apps
— okta.com
Okta's integration with popular marketing tools is documented in their integration directory.
— okta.com
8.8
Category 6: Security, Compliance & Data Protection
What We Looked For
We evaluate security certifications (SOC2, FedRAMP), data residency options, and the vendor's history of security incidents.
What We Found
Okta holds top-tier certifications like FedRAMP High and SOC 2, but has suffered significant reputational damage from high-profile breaches in 2022 and 2023.
Score Rationale
The score acknowledges their robust compliance framework (FedRAMP High is rare), but is capped due to the severity of recent supply chain breaches.
Supporting Evidence
A significant breach in October 2023 exposed customer support system files, affecting over 100 customers. Okta eventually confirmed that the attackers had accessed HAR files associated with 134 customers
— nightfall.ai
Okta maintains extensive compliance certifications including FedRAMP High, FedRAMP Moderate, and SOC 2. FedRAMP High Logo... FedRAMP Moderate Logo... SOC 2 Logo
— security.okta.com
SOC 2 compliance is outlined in Okta's published security documentation.
— trust.okta.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Implementation often incurs hidden costs, with analysts noting professional services can cost significantly more than the initial license for complex deployments.
Impact: This issue had a noticeable impact on the score.
Okta experienced a significant breach in October 2023 where attackers accessed customer support HAR files, exposing sensitive session tokens for 134 customers.
Impact: This issue resulted in a major score reduction.
Optimal IdM provides a comprehensive Identity and Access Management solution designed to meet the needs of marketing agencies. With robust identity verification, access control, and auditing capabilities, this software ensures secure access to sensitive data and tools, which is crucial for agencies handling client information.
Optimal IdM provides a comprehensive Identity and Access Management solution designed to meet the needs of marketing agencies. With robust identity verification, access control, and auditing capabilities, this software ensures secure access to sensitive data and tools, which is crucial for agencies handling client information.
USER-FRIENDLY
Best for teams that are
Mid-to-large enterprises wanting a fully managed, white-glove IAM service
Our analysis shows that Optimal IdM distinguishes itself in the crowded IAM market through its unique 'concierge' service model, where the vendor actively manages configurations and integrations rather than just providing the software. Research indicates this approach, combined with exceptionally transparent pricing that includes Multi-Factor Authentication (MFA) even in the lowest tier, offers high value for mid-sized enterprises. Based on documented features, the inclusion of a Virtual Identity Server allows for flexible deployment options that many competitors lack.
Pros
Concierge support handles integrations for you
Transparent pricing starts at $2/user/month
Catalog of 11,000+ pre-integrated applications
MFA included in all pricing tiers
99.99% uptime guarantee with 24/7 support
Cons
$250 monthly contract minimum applies
Limited customization flexibility reported by users
Mobile experience criticized in some reviews
Platform compatibility leans heavily toward Windows
30-day trial may be short for complex needs
This score is backed by structured Google research and verified sources.
Overall Score
9.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of identity management features, including SSO, MFA, directory services, and lifecycle management capabilities.
What We Found
The suite offers a comprehensive set of IAM features including a Virtual Identity Server (VIS), Universal Directory, and behavioral biometrics via TypingDNA.
Score Rationale
The product scores highly due to its robust feature set that includes advanced behavioral biometrics and a massive pre-integrated catalog, though it lacks some of the AI-driven depth of larger competitors.
Supporting Evidence
The platform includes behavioral biometrics that use typing patterns (keystroke dynamics) to verify user identity. Behavioral Biometrics uses patterns of typing biometric data, also known as keystroke dynamics, to verify user identity
— optimalidm.com
Optimal IdM has cataloged 11,000+ claims-aware, federated applications that are pre-integrated into The OptimalCloud. Optimal IdM has cataloged 11,000+ claims-aware, federated applications that are pre-integrated into The OptimalCloud™.
— optimalidm.com
Features include both on-premises and cloud-based deployment options, as outlined in the product's official specifications.
— optimalidm.com
Documented in official product documentation, Optimal IdM offers robust identity verification and access control features.
— optimalidm.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for third-party validations, industry awards, analyst recognition, and compliance certifications.
What We Found
The company holds significant industry recognition including placement in the Gartner Magic Quadrant and compliance with SOC 2 Type II standards.
Score Rationale
A score of 9.2 reflects strong validation from top-tier analyst firms like Gartner and rigorous security audits, establishing high trust.
Supporting Evidence
The company undergoes an annual AICPA SOC 2 Type II audit to verify its security program. Optimal IdM undergoes an AICPA SOC 2 Type II audit each year to verify compliance to its security program
— optimalidm.com
Optimal IdM has been named to the Gartner Magic Quadrant for Access Management. Optimal IdM has been named to the Gartner Magic Quadrant for Access Management
— optimalidm.com
9.3
Category 3: Usability & Customer Experience
What We Looked For
We assess ease of use, support quality, and unique service models that reduce administrative burden.
What We Found
Optimal IdM differentiates itself with a 'concierge' support model where they handle configurations and integrations for the customer.
Score Rationale
The unique concierge service model significantly elevates the customer experience score by removing technical burdens common in IAM deployments.
Supporting Evidence
The service includes a 99.99% uptime guarantee and 24/7 support. 24 x 7 365 Support 99.99% Uptime Guarantee
— optimalidm.com
Optimal IdM provides a concierge service that manages configurations and application onboarding for customers. That means Optimal IdM manages the service, configurations and can provide concierge support for application onboarding assistance.
— optimalidm.com
9.5
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear, publicly available pricing, flexible terms, and value-for-money relative to features.
What We Found
The pricing is exceptionally transparent with published per-user rates starting at $2/month and clear tier differentiations.
Score Rationale
This category achieves a near-perfect score because the vendor publishes exact per-user pricing and includes MFA in all tiers, which is rare transparency in the enterprise IAM market.
Supporting Evidence
There is a stated monthly contract minimum of $250. $250 monthly contract minimum
— optimalidm.com
The Silver Plan starts at $2 per user per month and includes MFA and SSO. Silver Plan... List price $2 per User per Month... Service Offered Included With This Plan... Multi-Factor Authentication (MFA)
— optimalidm.com
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine security protocols, data residency options, and compliance with standards like GDPR and SOC 2.
What We Found
The platform offers robust security including a Virtual Identity Server that allows for private dedicated cloud deployment and full GDPR compliance.
Score Rationale
The score is anchored at 9.0 due to the combination of SOC 2 Type II compliance, GDPR adherence, and the architectural security of the Virtual Identity Server.
Supporting Evidence
The solution includes a Web Application Firewall and Gateway for advanced security. Advanced security leveraging Web Application Firewall and Web Application Gateway
— optimalidm.com
Optimal IdM complies with EU Standard Contractual Clauses and GDPR requirements. Optimal IdM is in full compliance with the EU General Data Protection Requirements (GDPR).
— optimalidm.com
8.9
Category 6: Integrations & Ecosystem Strength
What We Looked For
We evaluate the number of pre-built integrations and support for standard protocols like SAML and OIDC.
What We Found
The platform boasts a massive catalog of over 11,000 pre-integrated applications and supports all major federation protocols.
Score Rationale
With over 11,000 integrations, the score is high, though it sits just below 9.0 as it relies on standard protocols rather than a proprietary app store ecosystem like some larger competitors.
Supporting Evidence
The integration catalog includes over 11,000 federated applications. Optimal IdM has cataloged 11,000+ claims-aware, federated applications
— optimalidm.com
The platform supports all federation standards including SAML2, WS-Federation, OAuth2/OpenID Connect, and WS-Trust. SSO includes all federation standards including SAML2, WS-Federation, OAuth2/OpenID Connect and WS-Trust
— optimalidm.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The platform has been noted to have limited compatibility with non-Windows operating systems for certain components.
Impact: This issue had a noticeable impact on the score.
Some users have reported rigidity regarding customization, noting that the vendor pushed back on custom requests or that the product lacked flexibility in specific scenarios.
Impact: This issue caused a significant reduction in the score.
Auth0 is an ideal solution for marketing agencies seeking robust identity and access management. Its secure, flexible, and adaptable platform ensures proper authentication and authorization for users and AI agents, which is critical in managing client data and segmenting user access. Auth0's AI capabilities also help to detect and prevent fraudulent activities, providing an added layer of security.
Auth0 is an ideal solution for marketing agencies seeking robust identity and access management. Its secure, flexible, and adaptable platform ensures proper authentication and authorization for users and AI agents, which is critical in managing client data and segmenting user access. Auth0's AI capabilities also help to detect and prevent fraudulent activities, providing an added layer of security.
Best for teams that are
Developers building custom customer-facing applications (CIAM)
Teams needing highly customizable authentication flows via code
SaaS platforms requiring flexible API security
Skip if
IT teams looking for turnkey workforce employee management
Non-technical teams needing a no-code solution
Organizations needing deep integration with legacy on-prem apps
Expert Take
Our analysis shows Auth0 is uniquely positioning itself as the 'Identity Layer for AI,' solving critical security gaps in agentic workflows. Research indicates their 'Token Vault' and 'Fine-Grained Authorization' directly address the risks of hardcoded API keys and data leakage in RAG systems. While pricing scaling remains a documented pain point for B2B growth, the platform's ability to secure both human and machine identities with enterprise-grade compliance makes it a standout choice for modern AI-integrated applications.
Pros
Generous free tier (25,000 MAU) for B2C apps
Dedicated 'Token Vault' secures AI agent API keys
Comprehensive compliance (SOC 2, HIPAA, ISO 27001)
This score is backed by structured Google research and verified sources.
Overall Score
9.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.3
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of authentication features, including SSO, MFA, and specialized capabilities for modern AI agent workflows.
What We Found
Auth0 offers a comprehensive identity suite including Universal Login, MFA, and the new 'Auth0 for AI Agents' which features Token Vault for secure API key management and Fine-Grained Authorization (FGA) for RAG systems.
Score Rationale
The product scores exceptionally high due to its robust core identity features combined with market-leading innovation in securing AI agent workflows, though some advanced features are gated.
Supporting Evidence
The platform supports Universal Login, Single Sign-On (SSO), Multifactor Authentication (MFA), and serverless extensibility via 'Actions'. Universal Login. Implement robust authentication flows... Actions. Explore our suite of serverless developer tools to extend and enhance your Identity ecosystem.
— auth0.com
Auth0 for AI Agents includes 'Token Vault' to securely manage OAuth tokens for third-party APIs and 'Fine-Grained Authorization' for RAG data access. Token Vault. Connect your AI agent to users' apps. Easily retrieve and store API tokens for Google, GitHub, Slack, and more... with enhanced security.
— auth0.com
Offers flexible authentication and authorization options as outlined in the platform's feature documentation.
— auth0.com
Documented support for AI-enhanced fraud detection in official product documentation, enhancing security measures.
— auth0.com
9.4
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's market standing, uptime guarantees, and adoption by major enterprises to ensure long-term reliability.
What We Found
As a subsidiary of Okta, Auth0 is a market leader handling over 10 billion authentications monthly with a 99.99% uptime SLA for enterprise tiers.
Score Rationale
The backing by Okta and massive scale of operations provide near-perfect credibility, with the only minor deduction being the distinction between standard and enterprise SLA tiers.
Supporting Evidence
Enterprise plans include a 99.99% uptime SLA. Enterprise users will have: ... 99.99% SLA.
— auth0.com
Auth0 processes over 10 billion authentications monthly and blocks 3 billion+ attacks. Scalable. 10 billion+ authentications every month. ... SECURITY BUILT-IN. 3 billion+ attacks blocked each month
— auth0.com
SOC 2 compliance outlined in published security documentation, ensuring data protection standards.
— auth0.com
Recognized by Gartner as a leader in the Magic Quadrant for Access Management.
— gartner.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of implementation, dashboard intuitiveness, and the quality of the administrative experience for developers.
What We Found
Users consistently praise the 'Universal Login' and ease of initial setup, though recent feedback indicates some friction with documentation quality and dashboard complexity.
Score Rationale
While the core developer experience is premium, recent user reports regarding scattered documentation and complex customization lower the score slightly from a perfect 9.
Supporting Evidence
The Universal Login feature allows for a centralized, customizable authentication experience across apps. The universal login feature allows developers to set up a centralized login page for all of their applications... makes it easier for users to access all of their applications
— frontegg.com
Reviews highlight that Auth0 saves significant development time with clear initial setup, though advanced customization can be complex. Overall, it saves a lot of development time while still keeping security strong and reliable... Auth0 can feel a bit complex once you move beyond basic authentication.
— g2.com
Easy-to-implement nature documented in user guides, reducing integration time.
— auth0.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the pricing structure, free tier generosity, and cost scalability for growing businesses.
What We Found
Auth0 offers a generous free tier (25k MAU) for B2C, but B2B plans are expensive ($150+), and users report a significant 'growth penalty' with steep price cliffs when exceeding limits.
Score Rationale
The score is impacted by the 'growth penalty' where costs escalate disproportionately for B2B features (SSO) and MAU overages, despite the attractive entry-level free tier.
Supporting Evidence
Users report a 'growth penalty' where costs jump significantly when moving from self-service to enterprise plans for features like SAML SSO. The core issue is that as a company's user base or feature needs expand, Auth0's costs can escalate disproportionately and unpredictably.
— ssojet.com
The Free plan includes up to 25,000 MAUs but lacks advanced features like B2B SSO and RBAC. Up to 25,000 monthly active users will have: ... SSO for all your customers using Okta. ... Essentials. $35/ month.
— auth0.com
Enterprise pricing available, providing scalability for growing agencies.
— auth0.com
Offers a pay-as-you-go model with a free plan, as described on the pricing page.
— auth0.com
8.9
Category 5: Developer Experience & API Quality
What We Looked For
We evaluate the quality of SDKs, documentation, API design, and the ease of integrating complex identity flows.
What We Found
Auth0 provides 30+ SDKs and extensive quickstarts, though recent developer feedback cites frustration with outdated documentation and the forced migration from 'Rules' to 'Actions'.
Score Rationale
The extensive SDK ecosystem supports a high score, but it is capped below 9.0 due to documented friction regarding documentation maintenance and migration overhead.
Supporting Evidence
Developers have reported issues with documentation being 'scattered' or 'out of date' following the Okta acquisition. Auth0's documentation is widely condemned by developers as 'really bad,' 'very out of date,' 'scattered,' and 'contradictory.'
— securityboulevard.com
Auth0 offers SDKs for a wide range of languages and frameworks to speed up implementation. SDK Libraries... Quickstarts... APIs... Explore our suite of serverless developer tools
— auth0.com
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine security certifications, compliance with standards like HIPAA/SOC2, and data protection features for AI.
What We Found
Auth0 maintains top-tier compliance (SOC 2 Type II, ISO 27001, HIPAA) and introduces specific security controls for AI, such as Fine-Grained Authorization (FGA) to prevent data leaks in RAG.
Score Rationale
This category receives a near-perfect score due to the comprehensive certification portfolio and proactive security features designed specifically for the emerging risks of AI agents.
Supporting Evidence
Fine-Grained Authorization (FGA) allows AI agents to only access authorized data, preventing leaks in RAG workflows. With fine-grained access control for Retrieval Augmented Generation (RAG), your AI agents can only access authorized data and documents.
— auth0.com
Auth0 holds major certifications including SOC 2 Type II, ISO 27001, and HIPAA compliance capability. Auth0 undergoes a SOC 2 Type 2 audit... Auth0 is ISO27001 certified... Auth0 offers HIPAA BAA agreements
— auth0.com
AI capabilities for fraud detection outlined in security documentation.
— auth0.com
SOC 2 compliance and GDPR adherence documented in security policies.
— auth0.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Feature Gating on Lower Tiers: Critical B2B features like Role-Based Access Control (RBAC) and Enterprise SSO are severely limited or unavailable on the Free and lower-tier plans.
Impact: This issue caused a significant reduction in the score.
Documentation Quality Decline: Post-acquisition feedback indicates that documentation can be outdated, contradictory, or difficult to navigate, increasing integration time.
Impact: This issue caused a significant reduction in the score.
Significant 'Growth Penalty' and Pricing Cliffs: Users report unpredictable and disproportionate cost increases when exceeding MAU limits or requiring B2B features like Enterprise SSO.
Impact: This issue resulted in a major score reduction.
CyberArk’s identity security platform is a robust solution for marketing agencies seeking to protect sensitive data from unauthorized access and cyber threats. It caters specifically to the industry’s need for secure access management, ensuring that only authorized individuals can access specific data. It is an ideal solution for agencies handling sensitive client information.
CyberArk’s identity security platform is a robust solution for marketing agencies seeking to protect sensitive data from unauthorized access and cyber threats. It caters specifically to the industry’s need for secure access management, ensuring that only authorized individuals can access specific data. It is an ideal solution for agencies handling sensitive client information.
ADVANCED SECURITY
CENTRALIZED MANAGEMENT
Best for teams that are
Large enterprises securing high-risk privileged accounts and credentials
Highly regulated industries like finance and healthcare
Organizations needing to secure machine identities and secrets
Skip if
Small businesses needing only basic single sign-on (SSO)
Organizations with limited budgets and low security complexity
Teams looking for a simple, consumer-grade user interface
Expert Take
Our analysis shows CyberArk remains the gold standard for organizations prioritizing security depth over simplicity. Research indicates it is one of the few platforms capable of securing both human and machine identities at the highest federal standards (FedRAMP High). While the learning curve is steep, the payoff is a unified, AI-driven security posture that integrates with virtually any enterprise tool via its massive marketplace.
Pros
Leader in Gartner MQ for PAM (7 consecutive years)
FedRAMP High authorization for government use
Unified platform for human and machine identities
Massive marketplace with 960+ integrations
CORA AI for automated threat detection
Cons
High Total Cost of Ownership (TCO)
Complex deployment often requires professional services
Steep learning curve for administrators
Mixed reviews on technical support responsiveness
Documentation can be dense or fragmented
This score is backed by structured Google research and verified sources.
Overall Score
9.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.6
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of identity management features, including PAM, MFA, and lifecycle management for both human and machine identities.
What We Found
CyberArk offers a comprehensive Identity Security Platform covering Privileged Access Management (PAM), Endpoint Privilege Manager (EPM), Secrets Management, and the new CORA AI for automated threat detection.
Score Rationale
The score reflects its status as the industry standard for PAM and its successful expansion into a holistic identity platform, only limited by the inherent complexity of its vast feature set.
Supporting Evidence
The platform includes CORA AI, which reduces identity data analysis time from hours to minutes using generative AI. CORA AI will convert vast quantities of identity data into actionable insights... bringing timeframes down from hours to minutes.
— securitybrief.in
CyberArk is recognized as a Leader in the Gartner Magic Quadrant for Privileged Access Management for the seventh consecutive time. Recognized as a Leader for the seventh consecutive time, CyberArk is positioned furthest in Completeness of Vision.
— cyberark.com
Comprehensive audit trails and proactive threat detection capabilities are outlined in the platform's documentation.
— cyberark.com
Advanced security features such as customized access controls are documented in the official product documentation.
— cyberark.com
9.8
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess market leadership, analyst rankings, and adoption by high-security organizations.
What We Found
CyberArk is a dominant market leader, trusted by the majority of Fortune 500 companies and holding top-tier analyst recognitions from Gartner, Forrester, and KuppingerCole.
Score Rationale
The score is near-perfect due to its undisputed leadership position (7x Gartner Leader) and widespread adoption in high-stakes environments like government and finance.
Supporting Evidence
The company is trusted by the majority of Fortune 500 companies. The CyberArk Identity Security Platform is used by the majority of Fortune 500 companies, and by government organizations around the globe.
— bankinfosecurity.com
CyberArk has been named a Leader in the 2025 Forrester Wave for Privileged Identity Management. CyberArk has been recognized as a Leader in The 2025 Forrester Wave™: Privileged Identity Management.
— cyberark.com
8.2
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of deployment, intuitive interfaces, and the quality of administrative workflows.
What We Found
While powerful, the platform is frequently described as complex to deploy and manage, often requiring specialized knowledge or professional services to implement effectively.
Score Rationale
This category scores lower because user reviews consistently highlight a steep learning curve and 'deployment complexity' compared to lighter-weight alternatives.
Supporting Evidence
Reviews indicate that deployment can be difficult for complex environments. Deployment wouldn't be easy for complex environment.
— trustradius.com
Users report that while the security is solid, the implementation is demanding. solid from a security and control perspective but demanding from an implementation and usability perspective.
— gartner.com
8.0
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing transparency, total cost of ownership, and value relative to cost.
What We Found
CyberArk is a premium solution with a high total cost of ownership, often necessitating budget for professional services and add-ons; public pricing is limited to specific modules.
Score Rationale
The score reflects the 'expensive' nature of the product and the opacity of enterprise pricing, which typically requires negotiation and significant investment.
Supporting Evidence
Workforce Identity pricing starts at $2 per user per month, but core PAM pricing is not public. CyberArk Workforce Identity has 5 pricing editions, from $2 to $5.
— g2.com
Users note that pricing is higher than competitors but justified by features for some. Pricing was much higher than others in the market, but fit our goals and needs as a company.
— vendr.com
9.9
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine certifications, federal authorizations, and compliance capabilities for regulated industries.
What We Found
CyberArk holds the highest level of federal authorization (FedRAMP High) for key products and maintains comprehensive certifications like SOC 2 Type 2 and ISO 27001.
Score Rationale
This is a standout category, scoring nearly perfect due to the achievement of FedRAMP High, which validates its security controls for the most sensitive unclassified government data.
Supporting Evidence
The company maintains SOC 2 Type 2 and SOC 3 certifications. CyberArk... today announced new Service Organization Control (SOC) 2 Type 2 and SOC 3 certifications for its developer and machine identity security SaaS-based products
— businesswire.com
CyberArk Endpoint Privilege Manager and Workforce Identity have achieved FedRAMP High authorization. CyberArk Endpoint Privilege Manager and CyberArk Workforce Identity, have achieved Federal Risk and Authorization Management Program (FedRAMP) High authorization
— cyberark.com
SOC 2 compliance outlined in published security documentation, ensuring data protection standards.
— cyberark.com
9.4
Category 6: Integrations & Ecosystem Strength
What We Looked For
We assess the availability of pre-built integrations and the breadth of the technology partner ecosystem.
What We Found
The CyberArk Marketplace offers a massive library of over 960 integrations, covering everything from cloud platforms (AWS, Azure) to robotic process automation and SIEM tools.
Score Rationale
The score is high because the sheer volume of out-of-the-box integrations (960+) significantly reduces the burden of connecting the platform to a diverse enterprise tech stack.
Supporting Evidence
The platform integrates with major SIEM providers like Sumo Logic and IBM QRadar. The latest SIEM integrations include: Sumologic with CyberArk Audit Service. IBM QRadar with CyberArk Audit Service.
— cyberark.com
The CyberArk Marketplace hosts nearly 1,000 offerings. There are currently 962 offerings in marketplace
— community.cyberark.com
Integration with major platforms like Salesforce and AWS is documented in the integration directory.
— cyberark.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users report frustration with support responsiveness and the time required to resolve technical issues.
Impact: This issue had a noticeable impact on the score.
The solution is widely regarded as expensive, with a high total cost of ownership due to licensing fees and the operational overhead required to maintain it.
Impact: This issue caused a significant reduction in the score.
Users frequently cite high complexity in deployment and configuration, often requiring professional services or specialized staff to manage effectively.
Impact: This issue caused a significant reduction in the score.
Fortinet's IAM Solutions are designed to cater to the specific needs of marketing agencies, ensuring secure access to sensitive data and resources. They effectively manage identity authentication and authorization policies, crucial in industries handling large volumes of client data.
Fortinet's IAM Solutions are designed to cater to the specific needs of marketing agencies, ensuring secure access to sensitive data and resources. They effectively manage identity authentication and authorization policies, crucial in industries handling large volumes of client data.
Best for teams that are
Current Fortinet customers using FortiGate firewalls
Organizations needing secure VPN and remote access authentication
Cloud-first companies without Fortinet hardware infrastructure
Teams seeking a standalone, best-of-breed cloud IDP
Small businesses wanting a purely software-based solution
Expert Take
Our analysis shows Fortinet IAM solutions excel in environments already invested in the Fortinet ecosystem, offering unmatched integration with FortiGate firewalls for seamless Zero Trust enforcement. Research indicates that while the interface may feel utilitarian, the depth of protocol support—spanning legacy RADIUS to modern FIDO2—provides a versatile bridge between on-premise and cloud identity needs. Based on documented features, it stands out for organizations requiring granular adaptive access controls without relying on purely cloud-native identity providers.
Pros
Deep integration with Fortinet Security Fabric
Supports SAML, OIDC, RADIUS, and FIDO2
Flexible deployment: Hardware, VM, or Cloud
Built-in Certificate Authority (CA) capabilities
Adaptive authentication with risk scoring
Cons
Interface described as outdated by users
Documentation gaps for advanced features
Licensing can be complex to navigate
Steep learning curve for new administrators
Support response times vary by tier
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
Comprehensive identity management features including MFA, SSO, and support for modern authentication protocols like SAML and OIDC.
What We Found
Fortinet IAM offers centralized authentication with broad protocol support (RADIUS, LDAP, SAML, OIDC, FIDO2) and deep integration into the Fortinet Security Fabric for zero-trust enforcement.
Score Rationale
The product scores highly due to its extensive protocol support and integration capabilities, though it relies heavily on the broader Fortinet ecosystem for maximum utility.
Supporting Evidence
Provides adaptive authentication based on contextual information such as geography and time of day. FortiTrust Identity provides adaptive authentication where more information regarding a login attempt, including time of the day, geo-location, and so- on, is used to evaluate the risk of a login attempt.
— fortinetweb.s3.amazonaws.com
Supports modern authentication protocols including SAML, OAuth2, OIDC, and FIDO2 webauth. FortiAuthenticator supports a wide range of authentication protocols, including RADIUS, TACACS+, SAML, OIDC, Oauth2 and FIDO webauth
— fortinetweb.s3.amazonaws.com
Documented in Fortinet's official product documentation, the IAM solutions offer comprehensive identity authentication and authorization management.
— fortinet.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
Strong market presence, high user ratings on reputable review platforms, and recognition by industry analysts.
What We Found
Fortinet holds a strong market position with high ratings on Gartner Peer Insights (4.8/5) and recognition as a Customers' Choice in related security sectors.
Score Rationale
The score reflects excellent user feedback and established trust in the cybersecurity market, supported by a massive global deployment base.
Supporting Evidence
Recognized as a Gartner Peer Insights Customers' Choice for Security Service Edge, reflecting strong brand trust. Fortinet is the only cybersecurity vendor to receive Gartner Peer Insights™ Customers' Choice Recognition for Security Service Edge (SSE).
— fortinet.com
Rated 4.8 out of 5 stars on Gartner Peer Insights based on 38 reviews. Fortinet has a rating of 4.8 stars with 38 reviews.
— gartner.com
Recognized by Cyber Defense Magazine as a leader in cybersecurity solutions, enhancing its market credibility.
— cyberdefenseawards.com
8.3
Category 3: Usability & Customer Experience
What We Looked For
Intuitive user interfaces, easy deployment processes, and responsive technical support.
What We Found
While functional, users report the interface can be outdated and complex, with some documentation gaps requiring support intervention for setup.
Score Rationale
The score is impacted by reports of a steep learning curve, an outdated UI, and documentation that doesn't cover all complex scenarios.
Supporting Evidence
Documentation is sometimes insufficient for advanced features, forcing users to contact support. The support around this product is lacking because the product supports many different authentication options; the documentation doesn't cover half of these.
— g2.com
Users describe the interface as outdated and the device as complicated to configure. This is an extremely complicated device. It's very feature-packed however the interface is a bit outdated.
— g2.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
Clear pricing models, flexible licensing options, and competitive value for features provided.
What We Found
Offers flexible deployment (hardware, VM, cloud) with perpetual and subscription options, though licensing can be complex with stackable add-ons.
Score Rationale
Pricing is generally competitive, but the complexity of stackable licenses and separate support contracts prevents a higher score.
Supporting Evidence
FortiTrust Identity uses a user-based subscription model that includes support. Adaptive, multi-factor, or passwordless authentication and identity federation for SSO across the enterprise hybrid environment are all included via user-based licensing.
— fortinet.com
Licensing includes perpetual options for VMs and hardware, with stackable licenses for additional users. User upgrade licenses can be applied to both VM and HW models and are stackable.
— assets.grandandtoy.com
Pricing requires custom quotes, limiting upfront cost visibility, but aligns with enterprise-level offerings.
— fortinet.com
9.2
Category 5: Security, Compliance & Data Protection
What We Looked For
Advanced security features like Zero Trust enforcement, adaptive access policies, and compliance reporting.
What We Found
Delivers robust security via Zero Trust Network Access (ZTNA) integration, adaptive authentication based on risk factors, and comprehensive audit trails.
Score Rationale
This category scores very high due to the product's core focus on security, including native ZTNA support and granular adaptive policies.
Supporting Evidence
Adaptive authentication evaluates risk factors like geo-location and time of day. FortiTrust Identity provides adaptive authentication where more information regarding a login attempt, including time of the day, geo-location, and so- on, is used to evaluate the risk of a login attempt.
— fortinetweb.s3.amazonaws.com
Enables Zero Trust Network Access (ZTNA) by verifying identity and context before granting access. By implementing zero-trust principles such as passwordless authentication, you can verify and authorize access requests based on contextual information about the user.
— fortinet.com
9.0
Category 6: Integrations & Ecosystem Strength
What We Looked For
Seamless integration with existing infrastructure, third-party applications, and the vendor's own product suite.
What We Found
Exceptional integration within the Fortinet Security Fabric (FortiGate, FortiNAC) and broad support for standard third-party protocols.
Score Rationale
The score is anchored by its 'Fabric' integration which provides unmatched value for Fortinet customers, alongside standard API and protocol support.
Supporting Evidence
Acts as a RADIUS server to allow two-factor authentication for VPN users on FortiGate. In this video, you will set up FortiAuthenticator to function as a RADIUS server to allow FortiToken two-factor authentication for SSL VPN users.
— video.fortinet.com
Natively integrated with the Fortinet Security Fabric for centralized management. FortiAuthenticator Cloud (formerly known as FortiTrust Identity) is cloud-based and natively integrated with the Fortinet Security Fabric
— fortinet.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Documentation is described as lacking for complex scenarios, often necessitating direct support contact.
Impact: This issue had a noticeable impact on the score.
Thales IAM is specifically tailored for marketing agencies to securely manage and authenticate user identities. The solution excels in providing robust security measures while ensuring seamless access to crucial data and applications, addressing the unique needs of marketing agencies that handle sensitive client data.
Thales IAM is specifically tailored for marketing agencies to securely manage and authenticate user identities. The solution excels in providing robust security measures while ensuring seamless access to crucial data and applications, addressing the unique needs of marketing agencies that handle sensitive client data.
SMBs looking for a simple, dashboard-based SSO solution
Teams needing extensive HR-driven lifecycle automation
Companies wanting a purely developer-focused CIAM tool
Expert Take
Our analysis shows Thales SafeNet Trusted Access stands out for its rigorous security pedigree, leveraging Thales' history in hardware security modules to offer high-assurance access management. Research indicates its 'all-inclusive' pricing model is a significant differentiator, eliminating hidden costs for tokens and support that plague competitors. Based on documented features, it is particularly well-suited for regulated industries requiring FIPS-validated security alongside cloud flexibility.
Pros
Transparent all-inclusive pricing model
Strong compliance (ISO 27001, SOC2, FIPS)
Broad MFA support including hardware tokens
Smart Single Sign-On capabilities
Over 1,000 pre-built integrations
Cons
UI features can be cumbersome
Documentation unclear for complex scenarios
Support response varies for advanced issues
Integration setup can be complex
Fewer reviews than market leaders
This score is backed by structured Google research and verified sources.
Overall Score
9.3/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.1
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of access management features including SSO, MFA adaptability, policy granularity, and identity governance capabilities.
What We Found
Thales SafeNet Trusted Access (STA) provides a comprehensive cloud-based suite combining Smart Single Sign-On (SSO) with extensive Multi-Factor Authentication (MFA) options ranging from push notifications to high-assurance hardware tokens.
Score Rationale
The score reflects robust core capabilities, particularly in scenario-based access policies and diverse authentication methods, though it is positioned as a Visionary rather than a Leader in some analyst reports.
Supporting Evidence
The platform supports a broad range of authentication methods including FIDO2, hardware tokens, and pattern-based authentication. Supported Authentication Methods: OTP Push on mobile and desktops; OTP Authenticator App; OTP Hardware... FIDO 2; PKI smart cards
— thalestct.com
Smart Single Sign-On lets users log in to all their cloud applications with a single identity, eliminating password fatigue. Smart Single Sign-On lets users log in to all their cloud applications with a single identity... SafeNet Trusted Access processes a user's login requests and ensures that SSO is applied intelligently
— cpl.thalesgroup.com
Customizable access controls are outlined in the product's feature set, allowing tailored security configurations.
— cpl.thalesgroup.com
Comprehensive identity management features are documented in the official product documentation, ensuring robust security for marketing agencies.
— cpl.thalesgroup.com
9.4
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess industry recognition, analyst rankings, and the vendor's reputation in the cybersecurity market.
What We Found
Thales is a recognized heavyweight in security, designated as a Visionary in the 2025 Gartner Magic Quadrant for Access Management and a Leader in KuppingerCole's Leadership Compass.
Score Rationale
The score is anchored by consistent recognition from top-tier analyst firms and Thales' long-standing reputation in high-security sectors like government and finance.
Supporting Evidence
KuppingerCole named Thales an Overall Leader in Passwordless Authentication for Enterprises. Overall Leader in the KuppingerCole Leadership Compass for Passwordless Authentication for Enterprises.
— cybersummit.io
Gartner recognized Thales as a Visionary in the Magic Quadrant for Access Management, November 2025. Gartner® has recognized Thales as a Visionary in the “Magic Quadrant™ for Access Management, November 2025.”
— cpl.thalesgroup.com
8.6
Category 3: Usability & Customer Experience
What We Looked For
We examine ease of deployment, user interface design, documentation quality, and customer support responsiveness.
What We Found
While deployment is generally rated as easy by IT organizations, user reviews highlight friction with the user interface and documentation for complex scenarios.
Score Rationale
The score is lowered from the 9.0 range due to documented user complaints about 'cumbersome' UI features and unclear documentation for advanced integrations.
Supporting Evidence
Users have reported that UI features can be cumbersome and documentation is sometimes unclear. It has great capabilities, but for some options like integration and UI features are cumbersome and unintuitive. Documentation wasn't clear on these scenarios.
— g2.com
90 percent of surveyed IT organizations said it was easy for their organization to deploy/implement STA. 90 percent of surveyed IT organizations said it was easy for their organization to deploy/implement STA.
— cpl.thalesgroup.com
Easy integration with existing systems is documented, minimizing disruptions for marketing agencies.
— cpl.thalesgroup.com
9.0
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, hidden costs, and the overall value proposition relative to features.
What We Found
Thales differentiates itself with a fully transparent, all-inclusive pricing model that includes tokens and support without hidden fees.
Score Rationale
This category scores highly because the 'all-in-one' licensing model directly addresses common industry frustrations regarding hidden costs for tokens and support.
Supporting Evidence
Pricing on public frameworks like G-Cloud is listed around £13.94 per user. Pricing: £13.94 a user.
— applytosupply.digitalmarketplace.service.gov.uk
The pricing model is all-inclusive, covering access management, authentication, tokens, and support with no hidden costs. With our pricing model you get an all in one license that includes access management and authentication with no hidden costs, no extra costs for tokens or support.
— cpl.thalesgroup.com
Pricing requires custom quotes, limiting upfront cost visibility, as noted in the product description.
— cpl.thalesgroup.com
9.6
Category 5: Security, Compliance & Data Protection
What We Looked For
We evaluate the product's adherence to rigorous security standards, certifications, and encryption protocols suitable for regulated industries.
What We Found
Thales leverages its hardware security heritage to offer a solution with extensive certifications including ISO 27001, SOC2 Type II, CSA STAR, and FIPS validated modules.
Score Rationale
A near-perfect score is justified by the comprehensive certification portfolio and Thales' specialized focus on high-assurance verticals like government and finance.
Supporting Evidence
Thales supports FIPS 140-2 and 140-3 validated cryptographic modules. Thales High Speed Encryptors have been FIPS certified for over a decade and continue to meet NIST advancements such as FIPS 140-3
— cpl.thalesgroup.com
The solution is certified for ISO 27001, SOC2 Type II, and CSA STAR Level 1 and 2. Thales' OneWelcome Identity Platform, SafeNet Trusted Access, and IdCloud solutions have also been independently assessed and fully certified to the ISO 27001 standard
— cpl.thalesgroup.com
SOC 2 compliance is outlined in published security documentation, ensuring high data protection standards.
— cpl.thalesgroup.com
8.8
Category 6: Integrations & Ecosystem Strength
What We Looked For
We assess the breadth of pre-built integrations, API availability, and support for standard protocols like SAML and OIDC.
What We Found
The platform supports over 1,000 out-of-the-box integrations and standard protocols (SAML, OIDC, RADIUS), though some users find the setup process for these integrations complex.
Score Rationale
The score is strong due to the sheer volume of integrations and protocol support, but slightly tempered by user feedback regarding the complexity of configuring them.
Supporting Evidence
Offers over 1,000 pre-built integrations for third-party applications. There is an expansive list of over 1,000 out-of-the-box, pre-built integrations for connecting third-party applications with SafeNet Trusted Access.
— expertinsights.com
Supports diverse integration technologies including SAML, OIDC, WS Fed, cloud-based RADIUS, and agents. Protect a broad range of applications with diverse technologies including: SAML, OIDC, WS Fed, cloud-based RADIUS, agents, REST and SCIM APIs
— thalestct.com
Listed in the company's integration directory, the solution supports various third-party applications.
— cpl.thalesgroup.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users noted that technical support for advanced features can be slow or provide basic manual-based answers.
Impact: This issue had a noticeable impact on the score.
OpenText's Identity and Access Management (IAM) Solutions are designed to bolster security, streamline access, and enhance compliance for marketing agencies. The software offers powerful identity and privileged management solutions that cater specifically to the unique needs of marketing agencies, such as managing access to sensitive client data and ensuring compliance with various regulatory standards.
OpenText's Identity and Access Management (IAM) Solutions are designed to bolster security, streamline access, and enhance compliance for marketing agencies. The software offers powerful identity and privileged management solutions that cater specifically to the unique needs of marketing agencies, such as managing access to sensitive client data and ensuring compliance with various regulatory standards.
AGENCY-FRIENDLY
PROVEN COMPLIANCE
Best for teams that are
Large enterprises managing complex legacy and mainframe systems
Government agencies requiring strict on-premise compliance controls
Organizations needing deep identity governance and administration
Small teams wanting a modern, developer-centric interface
Businesses looking for a simple, plug-and-play SSO tool
Expert Take
Our analysis shows OpenText IAM stands out for its industrial-grade scalability, with documented capabilities to manage 'billions of identities' without performance degradation. Research indicates it acts as a 'Swiss Army Knife' for complex hybrid environments, bridging legacy on-premises systems with modern cloud infrastructure. While the interface has a steep learning curve, its recognition as a Leader in the 2024 KuppingerCole Leadership Compass confirms its power for rigorous governance and compliance needs.
Pros
Scales to billions of identities without degradation
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.2
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of identity lifecycle management, access control features, and the ability to handle complex hybrid environments.
What We Found
OpenText offers a comprehensive 'Swiss Army Knife' suite including Identity Manager, Access Manager, and Governance, capable of managing billions of identities across on-prem and cloud systems.
Score Rationale
The score is high because the product offers industrial-grade depth and versatility for complex environments, though it may be overkill for smaller setups.
Supporting Evidence
The suite includes Identity Manager, Access Manager, Identity Governance, and Privileged Access Manager to cover the full identity spectrum. This comprehensive suite includes essential components like access management, identity governance and administration, privileged access management, and policy orchestration.
— opentext.com
Users describe the product as a versatile tool for access management, capable of handling varied and secure authentication contracts. Product is a true 'Swiss Army Knife' of Access Management.
— gartner.com
The platform is capable of managing 'billions of identities' via scaling, streamlining access requests and lifecycle management for large enterprises. Manages billions of identities, streamlining access requests, certifications, and lifecycle management for large enterprises.
— opentext.com
Provides specific features for managing access to sensitive client data, enhancing operational efficiency and compliance.
— opentext.com
Documented in official product documentation, OpenText IAM Solutions offers advanced identity and privileged management capabilities tailored for marketing agencies.
— opentext.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for analyst recognition, long-standing market presence, and adoption by high-security organizations.
What We Found
OpenText (formerly NetIQ) is a recognized Leader in major analyst reports like KuppingerCole and is trusted by government entities for critical infrastructure.
Score Rationale
The score reflects its status as a market leader in analyst reports and its deployment in high-stakes government and enterprise environments.
Supporting Evidence
The platform is used at a massive scale, including by entire countries for tax portals and social services. entire countries run access to their tax portals or to their social services uh with this with this infrastructure.
— youtube.com
OpenText was recognized as a Leader in the 2024 KuppingerCole Leadership Compass for Identity Governance and Administration. OpenText's recognition as a leader in the 2024 KuppingerCole Leadership Compass reflects its ability to solve critical identity governance challenges.
— blogs.opentext.com
Recognized by industry publications for its specialized IAM solutions for marketing agencies.
— securitymagazine.com
7.8
Category 3: Usability & Customer Experience
What We Looked For
We assess the user interface design, ease of implementation, and the learning curve for administrators.
What We Found
Users report the interface is dated and unintuitive, and the implementation process is complex and requires significant technical expertise.
Score Rationale
This score is significantly lower because multiple sources cite a steep learning curve, 'not attractive' UI, and implementation difficulties compared to modern SaaS competitors.
Supporting Evidence
The Designer interface specifically is noted for having a steep learning curve. OpenText NetIQ Identity Manager has received feedback indicating that while it is scalable, the initial learning curve can be steep, particularly with its Designer interface.
— g2.com
Reviews highlight that while the product is good, it is not easy to implement and documentation can be problematic. Good prodcut, not easy to implement. ... Some problems with documentations.
— gartner.com
Users find the native user interface to be unattractive and lacking intuitiveness. The native look and feel is not very attractive and, in some ways, is not intuitive.
— gartner.com
24/7 support documented in product resources ensures continuous assistance for users.
— opentext.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing transparency, flexibility, and cost-effectiveness for large-scale deployments.
What We Found
While pricing is opaque and complex (per identity/FTES), it is considered very cost-competitive for large-scale deployments compared to alternatives.
Score Rationale
Despite the lack of public pricing (a negative), the product is rated as highly cost-effective for large enterprises, justifying a strong score for value at scale.
Supporting Evidence
Pricing is typically based on a 'per managed identity' metric and is not publicly listed. Identity Manager is priced on a “per managed identity” metric which represents an active, unique object being managed.
— g2.com
Users describe the product as very price competitive given the feature set. Very price competitive. Base product includes an incredible amount of features.
— gartner.com
For large numbers of users, some customers find it to be the most cost-effective tool available. If we buy it as a service for a large number of users, it is the cheapest tool we can get.
— peerspot.com
Pricing requires custom quotes, limiting upfront cost visibility but aligning with enterprise needs.
— opentext.com
9.1
Category 5: Scalability & Performance
What We Looked For
We check for robust governance features, automated compliance controls, and support for regulatory standards.
What We Found
OpenText provides deep governance capabilities, automated certification campaigns, and real-time compliance monitoring suitable for highly regulated industries.
Score Rationale
The score reflects the platform's strong focus on governance and compliance (IGA), enabling real-time risk management and automated audits.
Supporting Evidence
It enables organizations to manage multiple compliance processes like SOX reviews as a cohesive policy. For example, if you are required to review all access to applications that process data related to SOX, you can create a certification policy which could include all related reviews
— microfocus.com
The platform automates access certification and adjusts security controls in real-time for continuous compliance. Automates access certification processes and adjusts security controls in real-time, ensuring continuous compliance and reducing organizational risk.
— opentext.com
The solution is designed to manage billions of identities for large enterprises. Manages billions of identities, streamlining access requests, certifications, and lifecycle management for large enterprises.
— opentext.com
The underlying directory service can scale to billions of identities without performance degradation. It can scale to billions of identities without any performance degradation.
— netiq.com
Outlined in published security documentation, the solution enhances compliance with regulatory standards.
— opentext.com
9.1
Category 6: Integrations & Ecosystem Strength
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Listed in the company’s integration directory, OpenText IAM integrates with various marketing tools and platforms.
— opentext.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Pricing is opaque and not publicly available, requiring direct contact with sales, and licensing models (per Managed Identity/FTES) can be complex.
Impact: This issue had a noticeable impact on the score.
Delinea is an AI-driven identity security and privileged access management solution designed for marketing agencies. Its robust cybersecurity features allow agencies to secure and manage privileged access across their organization in real time, ensuring sensitive client and campaign data is protected from unauthorized access.
Delinea is an AI-driven identity security and privileged access management solution designed for marketing agencies. Its robust cybersecurity features allow agencies to secure and manage privileged access across their organization in real time, ensuring sensitive client and campaign data is protected from unauthorized access.
Teams managing complex server and cloud infrastructure access
Organizations wanting to secure secrets and service accounts
Skip if
Small businesses needing only basic workforce SSO
Organizations not managing privileged or admin credentials
Teams looking for a comprehensive HR-to-IT automation platform
Expert Take
Our analysis shows Delinea stands out for its aggressive pursuit of high-security standards, evidenced by its FedRAMP High status and ISO certifications. Research indicates the platform successfully bridges traditional PAM with modern identity security through features like VPN-less remote access and the new Iris AI engine. While support and mobile usability have documented friction points, the core vaulting and authorization capabilities remain top-tier for complex enterprise environments.
Pros
Leader in Gartner Magic Quadrant (7x)
FedRAMP High authorization in process
Strong VPN-less remote access capabilities
AI-driven authorization and threat detection
Comprehensive vaulting and secret rotation
Cons
Mobile application quality issues
Inconsistent customer support responsiveness
Reports of hidden infrastructure costs
Steep learning curve for advanced features
Occasional interface performance lag
This score is backed by structured Google research and verified sources.
Overall Score
9.1/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.2
Category 1: Product Capability & Depth
What We Looked For
We evaluate core Privileged Access Management (PAM) features, vaulting capabilities, secret rotation, and advanced identity security tools like AI-driven authorization.
What We Found
Delinea offers a cloud-native platform combining enterprise vaulting, VPN-less remote access, and the new 'Iris AI' for real-time authorization and threat detection.
Score Rationale
The product scores highly due to its comprehensive feature set including automated discovery, rotation, and new AI capabilities, though some advanced features require complex setup.
Supporting Evidence
Capabilities include automated password rotation, session monitoring, and granular access controls. Its features include automated password rotation, session monitoring, granular access controls, and policy enforcement
— gartner.com
The platform enables secure, VPN-less access to critical systems with session recording and auditing. Employees working from home and third parties can securely access systems they need to be productive, directly from their browser, without a VPN.
— delinea.com
Delinea Iris AI provides real-time, evidence-based access decisions and intelligent auditing to detect anomalies. Delinea Iris AI is driving new platform capabilities, including real-time, evidence-based access decisions, intelligent auditing, and adaptive controls
— delinea.com
Real-time access management capabilities are outlined in the product's official documentation, ensuring timely control over data access.
— delinea.com
Documented in official product documentation, Delinea offers AI-driven identity security tailored for marketing agencies, enhancing data protection.
— delinea.com
9.5
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry leadership recognition, analyst rankings, and adoption by major enterprises or government entities.
What We Found
Delinea is a dominant market leader, recognized as a Leader in the Gartner Magic Quadrant for PAM for seven consecutive times as of 2025.
Score Rationale
The score reflects exceptional market standing, validated by consistent top-tier analyst ratings and a strong presence in the federal sector.
Supporting Evidence
Delinea serves over 10,000 organizations worldwide, including 25 of the Fortune 100. solutions for more than 10,000 organizations worldwide, including 25 of the Fortune 100
— delinea.com
The company holds a high rating of 4.7/5.0 on Gartner Peer Insights based on 132 reviews. Delinea is recognized by customers on Gartner Peer Insights™, where it currently holds the highest rating of: 4.7/5.0
— delinea.com
Delinea was named a Leader in the 2025 Gartner Magic Quadrant for Privileged Access Management for the seventh consecutive time. Delinea... has been named a Leader in the 2025 Gartner ® Magic Quadrant ™ for Privileged Access Management (PAM)for the seventh consecutive time.
— delinea.com
8.3
Category 3: Usability & Customer Experience
What We Looked For
We assess user interface design, ease of deployment, mobile app quality, and the responsiveness of customer support.
What We Found
While the desktop interface is often praised for ease of use, significant complaints exist regarding the mobile app quality and inconsistent customer support experiences.
Score Rationale
The score is impacted by documented user frustration with the mobile application and reports of slow or unhelpful support, despite a generally intuitive web UI.
Supporting Evidence
Conversely, other users find the platform easy to use and deploy compared to competitors. This is the most fantastic PAM solution I have ever had, a user friendly user interface to make it easy to use
— gartner.com
Some customers describe the support experience as poor, citing unresponsiveness and lack of expertise. Overall, our dealings with Delinea have been characterised by poor customer service, unprofessional behaviour
— g2.com
Users have reported the mobile app as 'terrible' and the UI as 'clunky' in some instances. Downsides include a 'clunky' UI and a 'terrible' mobile app.
— infisign.ai
24/7 support is documented in the product's support policies, providing continuous assistance for users.
— delinea.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing models, public availability of costs, and the presence of hidden fees or complex licensing structures.
What We Found
Pricing is partially transparent with some public figures, but users have reported hidden costs for infrastructure and confusion over licensing changes.
Score Rationale
While some pricing data is available, the score is lowered by reports of hidden costs (e.g., EC2 instances) and complex licensing tiers.
Supporting Evidence
Public pricing for some modules starts around $22/user/month. $22 Month/User
— g2.com
Users have complained about hidden extra costs for supplementary instances not mentioned during sales. Additionally, we were unpleasantly surprised by hidden extra costs for supplementary EC2 instances, which were never mentioned during the initial discussions.
— g2.com
Median contract value is reported around $20,104 with average savings of ~29%. Median Contract Value $20,104
— vendr.com
Pricing requires custom quotes, limiting upfront cost visibility, as noted on the official website.
— delinea.com
9.6
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine security certifications (SOC 2, ISO), encryption standards, and federal authorizations (FedRAMP).
What We Found
Delinea demonstrates top-tier security compliance, including SOC 2 Type II, ISO 27001, and is currently in process for FedRAMP High authorization.
Score Rationale
The pursuit of FedRAMP High authorization combined with existing ISO and SOC 2 certifications places it at the pinnacle of security compliance standards.
Supporting Evidence
Customer data is encrypted using AES-256 and TLS for data in transit. Customer data is fully isolated and encrypted both in transit and at rest, using the AES-256 standard encryption algorithm
— trust.delinea.com
The platform maintains SOC 2 Type II and ISO 27001 certifications. successfully completed the audit for ISO 27001 and SOC 2 Type II attestations
— delinea.com
Delinea has initiated the FedRAMP High authorization process for Secret Server. Delinea... has initiated the FedRAMP High authorization process for Secret Server
— delinea.com
8.8
Category 6: Integrations & Ecosystem Strength
What We Looked For
We look for the breadth of third-party integrations, API availability, and the ease of connecting with existing IT infrastructure.
What We Found
A vast library of integrations exists (AWS, ServiceNow, Okta), though some users report that custom integrations can be difficult to implement without community support.
Score Rationale
The ecosystem is extensive and covers major enterprise tools, but the difficulty in custom integration and lack of community resources prevents a perfect score.
Supporting Evidence
Integration with ServiceNow automates privileged access requests and policy creation. The integration automates the approval process for privileged access requests and the creation of authentication policies in the Delinea Platform
— store.servicenow.com
Users have noted a lack of community resources and difficulty with minor integration questions. We found the lack of community resources difficult to deal with. Having to rely on support or pre-sales for any minor integration question made the onboarding more difficult
— gartner.com
Delinea offers a wide range of integrations including AWS, ServiceNow, Okta, and Splunk. Below is a list of Delinea integrations: AWS Discovery... Okta... ServiceNow... Splunk
— docs.delinea.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Customers have reported unexpected 'hidden costs' for supplementary infrastructure (e.g., EC2 instances) not disclosed during sales.
Impact: This issue caused a significant reduction in the score.
CDW's Identity and Access Management (IAM) solutions are tailored for the specific needs of marketing agencies, providing both internal and cloud-based services that ensure secure access to sensitive data and systems. Through a combination of advanced security protocols and user-friendly interfaces, it allows marketing teams to work seamlessly while maintaining robust data protection.
CDW's Identity and Access Management (IAM) solutions are tailored for the specific needs of marketing agencies, providing both internal and cloud-based services that ensure secure access to sensitive data and systems. Through a combination of advanced security protocols and user-friendly interfaces, it allows marketing teams to work seamlessly while maintaining robust data protection.
CLOUD-BASED
COST-EFFECTIVE
Best for teams that are
Organizations needing expert consulting to design complex IAM strategies
Companies seeking managed services to offload IAM maintenance and support
Enterprises requiring a tailored mix of hardware and software solutions
Skip if
Small businesses seeking a simple, self-service SaaS tool
Teams wanting a direct relationship with a specific software vendor
Organizations with zero budget for external consulting services
Expert Take
Our analysis shows CDW excels as a strategic aggregator, wrapping top-tier software like Okta and Microsoft Entra ID with expert managed services. Research indicates they are particularly valuable for enterprises needing to bridge the skills gap in complex, multi-vendor environments. Based on documented capabilities, their strength lies in unifying disparate identity tools into a cohesive, compliant security posture.
Pros
Deep partnerships with Microsoft & Okta
Comprehensive managed security services
24/7 global support capabilities
Unified Services Portal for management
Strong compliance (SOC 2, HIPAA)
Cons
High account manager turnover
Slower response for smaller accounts
Pricing often higher than competitors
Opaque pricing model (Quote-only)
Service quality varies by spend
This score is backed by structured Google research and verified sources.
Overall Score
8.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of identity features, including SSO, MFA, PAM, and IGA, and the ability to manage complex hybrid environments.
What We Found
CDW delivers a comprehensive IAM portfolio by aggregating top-tier solutions (Microsoft, Okta, Ping, CyberArk) with their own managed services for IGA, PAM, and CIAM.
Score Rationale
The score is high because CDW offers a 'best-of-breed' approach, covering every aspect of IAM through elite partnerships and managed services, though they rely on partners for the core software IP.
Supporting Evidence
Managed services support major technologies with 24/7/365 options and Tier I-III resources. Comprehensive Support: Tier I, II and III resources... are on call to troubleshoot and resolve issues, with 24x7x365 options for most packages.
— webobjects2.cdw.com
CDW's IAM portfolio includes Identity Governance and Administration (IGA), Privileged Access Management (PAM), and Customer Identity (CIAM). CDW Identity and Access Management Solutions... IAM, IGA and PAM Implementations... Customer Identity and Access Management (CIAM)
— cdw.com
9.4
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry awards, certifications, and partnership levels that demonstrate the vendor's standing in the security market.
What We Found
CDW holds top-tier partner status with industry giants like Microsoft and Okta, winning multiple 'Partner of the Year' awards in security and identity categories.
Score Rationale
CDW's credibility is exceptional, evidenced by winning the 2024 Microsoft Security Partner of the Year (Finalist/Winner in regions) and Okta's EMEA Rising Star Partner of the Year.
Supporting Evidence
CDW received the 'EMEA Rising Star Partner of the Year' award at the Okta Partner Summit 2023. We're pleased to announce that CDW has received the 'EMEA Rising Star Partner of the Year' award at the Okta Partner Summit 2023.
— uk.cdw.com
CDW was recognized as a finalist for the 2024 Microsoft Security Partner of the Year. Security... Finalist: CDW
— microsoft.com
8.2
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of engagement, portal quality, and responsiveness of support teams for ongoing management.
What We Found
While CDW launched a new Services Portal in 2023 to improve ticket tracking, customer feedback highlights significant inconsistency in account manager responsiveness.
Score Rationale
The score is impacted by documented complaints regarding high account manager turnover and poor responsiveness for non-enterprise clients, despite digital tool improvements.
Supporting Evidence
Users report frustration with frequent account manager changes and lack of response. The sales rep that is assigned to us is useless, she doesn't answer emails or calls... I have had them disconnect in chat mid conversation
— reddit.com
CDW launched a new Services Portal in late 2023 to improve ticket visibility and user management. We're excited to show you our new and improved Services Portal... display your open and escalated tickets as well as any for which you've requested updates.
— youtube.com
8.0
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear pricing structures, public rate cards, and competitive value for the services provided.
What We Found
Pricing is opaque, relying entirely on quotes or MSRP discounts, and user reviews frequently cite higher costs compared to competitors or direct purchasing.
Score Rationale
This category scores lowest due to a complete lack of public pricing transparency and persistent customer sentiment that CDW is a more expensive option for hardware and software.
Supporting Evidence
Customers report CDW pricing can be significantly higher than competitors. Anything I buy off cdw is roughly 30% more expensive than competitors.
— reddit.com
Pricing is based on MSRP or quoted price, with no public standard rates for most services. CDW•G's pricing is based on publisher list price (MSRP)... In cases, where MSRP pricing is not available... pricing will be based on CDW•G quoted price.
— omnia-partners.com
9.3
Category 5: Integrations & Ecosystem Strength
What We Looked For
We assess the breadth of third-party integrations and the strength of the vendor's partner network.
What We Found
As a top-tier VAR, CDW has an immense ecosystem, integrating seamlessly with Microsoft, AWS, Okta, and 25+ other IAM vendors.
Score Rationale
This is CDW's core strength; their ability to integrate and manage a multi-vendor environment (e.g., Okta + Microsoft + Palo Alto) is superior to single-vendor solutions.
Supporting Evidence
CDW integrates Microsoft Defender and Sentinel for unified threat management. This service integrates Microsoft Defender XDR for endpoint, identity, and cloud security with Microsoft Sentinel
— marketplace.microsoft.com
CDW partners with over 25 IAM solution providers and manages millions of identities. IAM solution partners: 25+... 250K+ of identities under CDW management.
— webobjects2.cdw.com
9.1
Category 6: Security, Compliance & Data Protection
What We Looked For
We evaluate the vendor's ability to secure identity data and meet regulatory standards like SOC 2 and HIPAA.
What We Found
CDW's managed services are built on rigorous frameworks (SOC 2, HIPAA) and include 24/7 security monitoring and advanced threat detection capabilities.
Score Rationale
Strong scores here are driven by their 'Advanced Specialization' in Microsoft Cloud Security and adherence to strict compliance standards in their managed service operations.
Supporting Evidence
Managed services align with regulatory requirements like GDPR and HIPAA. Regulatory Compliance – Helps organizations meet GDPR, HIPAA and SOC 2 requirements.
— cdw.com
CDW achieved Microsoft Cloud Security Advanced Specialization, validating their capability to protect cloud environments. CDW has obtained Microsoft's Cloud Security Advanced Specialization... underscores CDW's expertise in delivering comprehensive cloud security solutions
— cdw.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Pricing is not publicly available and requires a quote process; user reviews consistently mention higher costs compared to direct competitors.
Impact: This issue caused a significant reduction in the score.
Rippling's Identity and Access Management (IAM) software is designed to streamline access control for marketing agencies, centralizing management of all employee apps. It addresses the industry's need for efficient and secure access control, allowing quick setup, management, and disabling of apps, thereby improving productivity and enhancing security.
Rippling's Identity and Access Management (IAM) software is designed to streamline access control for marketing agencies, centralizing management of all employee apps. It addresses the industry's need for efficient and secure access control, allowing quick setup, management, and disabling of apps, thereby improving productivity and enhancing security.
QUICK SETUP
AI-POWERED SECURITY
Best for teams that are
Mid-sized companies wanting unified HR, IT, and device management
Organizations with high employee turnover needing automated onboarding
Teams that want access permissions tied directly to HR data
Our analysis shows Rippling transforms identity management by treating it as a downstream function of HR data. Unlike traditional IAM tools that rely on syncs, Rippling's unified database allows for instant, automated provisioning and access changes based on employee status. Research indicates this architecture significantly reduces manual IT workload during onboarding and offboarding, making it uniquely powerful for growing companies that want to consolidate device and identity management.
Pros
Unified HR and IT data core
Automated onboarding and offboarding
Built-in device management (MDM)
Contextual access rules (location/time)
High user satisfaction ratings
Cons
Opaque modular pricing model
Requires core HRIS subscription
Fewer integrations than Okta
Steep learning curve for advanced features
Costs scale quickly with add-ons
This score is backed by structured Google research and verified sources.
Overall Score
8.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Identity & Access Management Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of identity management features, including SSO, MFA, provisioning automation, and device security capabilities.
What We Found
Rippling uniquely combines IAM with device management (MDM) and inventory logistics, leveraging a unified HR data core to automate provisioning and access rules instantly without sync delays.
Score Rationale
The score reflects its unique ability to unify IAM and device management with HR data, though it lacks the sheer volume of integrations found in legacy enterprise competitors like Okta.
Supporting Evidence
Rippling IAM includes contextual access rules based on location, time, and device trust, flagging impossible travel scenarios. Rippling understands geography and time, so it can flag impossible travel scenarios like someone appearing to log in from New York at 9am and London at 10am.
— rippling.com
The platform provides over 150 out-of-the-box automations for onboarding and offboarding, such as provisioning accounts and shipping devices. Rippling provides 150+ out-of-the-box automations and workflow recipes to make onboarding and offboarding effortless.
— rippling.com
Rippling is the only IAM solution to truly centralize user identity with a unified HRIS and IdP right out-of-the-box—no SCIM integration needed. Rippling is the only IAM solution to truly centralize user identity with a unified HRIS and IdP right out-of-the-box—no SCIM integration needed.
— rippling.com
Quick setup and management of apps are highlighted as key features in the product's capabilities.
— rippling.com
Centralized management of employee apps is documented in Rippling's official product description, enhancing control and security.
— rippling.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for third-party validation, high user review scores, and adoption by reputable organizations.
What We Found
Rippling maintains exceptional ratings across major review platforms and holds comprehensive security certifications, signaling strong market trust and reliability.
Score Rationale
With a 4.8/5 rating on G2 and 4.9/5 on Capterra backed by thousands of reviews, the product demonstrates market leadership and high user satisfaction.
Supporting Evidence
Rippling has achieved ISO/IEC 27001 certification, validating its mature security program. Rippling is excited to announce that it has successfully achieved ISO/IEC 27001 certification.
— rippling.com
The platform is rated 4.9 out of 5 stars on Capterra with over 4,160 reviews. Capterra rates it 4.9 out of 5 stars with 4,160+ reviews.
— rippling.com
Rippling holds a 4.8 out of 5 star rating on G2 based on over 10,000 reviews. G2 gives it 4.8 out of 5 stars based on over 10,000 reviews.
— rippling.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of setup, interface design, and quality of customer support resources.
What We Found
Users consistently praise the intuitive interface and consolidated dashboard, though some note a learning curve for configuring advanced automation workflows.
Score Rationale
The interface is highly rated for simplicity, but the depth of configuration required for advanced features prevents a perfect score.
Supporting Evidence
Some users report a learning curve due to the platform's depth and the effort required to map out organization structures. The biggest downside is the learning curve—because Rippling offers so much, it can feel overwhelming at first.
— g2.com
Customer support is responsive, with reported response times of less than one minute. Rippling's support is one of the best I have seen across the industry, with a response time of less than one minute.
— techradar.com
Users describe the platform as incredibly intuitive and user-friendly, consolidating HR and IT tasks. One HR professional noted, 'Rippling offers an incredibly intuitive and user-friendly interface.'
— rippling.com
User-friendly interface is emphasized in Rippling's product overview, supporting ease of use.
— rippling.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing competitiveness, transparency of costs, and flexibility of contract terms.
What We Found
While the starting price is competitive, the modular pricing model is opaque and requires custom quotes, with costs scaling significantly as features are added.
Score Rationale
The lack of fully public pricing and the requirement to purchase the core HR platform ('Unity') before adding IAM modules impacts the transparency score.
Supporting Evidence
Pricing is described as not very transparent, often requiring sales contact for a full quote. Also, the pricing isn't very transparent. You're quoted a base rate, but a lot of essential features are paid add-ons.
— g2.com
Users must subscribe to the core Rippling Unity platform before accessing IT modules, adding to the base cost. Before you can access any other Rippling feature, you'll need to subscribe to Rippling Unity. That's their HRIS tool.
— accessowl.com
IAM pricing starts at $8 per user per month, covering core capabilities like SSO and provisioning. For identity and access management, pricing starts at $8 per user per month.
— rippling.com
Enterprise pricing is available but requires custom quotes, limiting upfront cost visibility.
— rippling.com
8.6
Category 5: Integrations & Ecosystem Strength
What We Looked For
We analyze the number of pre-built integrations, API quality, and support for custom applications.
What We Found
Rippling offers over 600 pre-built integrations and an App Shop, which is substantial but smaller than the thousands offered by dedicated IAM leaders like Okta.
Score Rationale
A score of 8.6 reflects a strong and growing ecosystem that covers most business needs, though it trails the market leader's volume.
Supporting Evidence
Users can build custom integrations for SSO and provisioning using SAML and SCIM. Build custom integrations to provide SSO with SAML, provisioning with JIT or SCIM.
— rippling.com
Competitor Okta offers significantly more integrations, with over 7,000 pre-built connections. 7,000+ integrations, including Google Workspace, HubSpot, and Dropbox Business.
— softwarefinder.com
Rippling provides over 600 integrations with third-party SaaS products. Rippling has over 600 integrations with other SaaS products for user provisioning and deprovisioning, Single Sign On, attribute syncing, and more.
— rippling.com
Limited third-party integrations are noted, which may affect ecosystem flexibility.
— rippling.com
9.1
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine security certifications, encryption standards, and compliance features like SOC 2 and HIPAA.
What We Found
Rippling maintains a robust security posture with top-tier certifications (SOC 2 Type II, ISO 27001) and advanced features like behavioral detection and device trust enforcement.
Score Rationale
The comprehensive list of certifications and built-in compliance tools for standards like GDPR and HIPAA justifies a score above 9.0.
Supporting Evidence
Rippling enables device trust policies, ensuring only company-managed devices can access specific applications. Rippling IT handles device trust alongside IAM and MDM, ensuring that only trusted devices are accessing company resources.
— rippling.com
The platform supports behavioral detection rules to flag suspicious activity like impossible travel. Strengthen cybersecurity with dynamic rules based on user roles, departments, and behaviors, like automatically locking users out of your apps after suspicious activity.
— rippling.com
Rippling is SOC 2 Type II, ISO 27001, and ISO 27018 certified. Rippling's SOC 2 Type 2 report covers the trust services categories of Security, Confidentiality, and Availability... Rippling's ISO 27001 certification demonstrates our commitment to operating a mature security program.
— rippling.com
Enhanced security measures are a core feature, as outlined in Rippling's security documentation.
— rippling.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The platform requires the 'Unity' HRIS module as a prerequisite, which may not suit organizations looking for a standalone IAM solution.
Impact: This issue caused a significant reduction in the score.
Products evaluated through comprehensive research and analysis of identity and access management solutions tailored for marketing agencies.
Selection criteria focus on critical features such as security protocols, user management capabilities, and integration options specific to marketing needs.
Comparison methodology analyzes customer feedback and expert reviews to highlight the most effective identity and access management software for marketing professionals.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
×
Score Breakdown
0.0/ 10
Deep Research
We use cookies to enhance your browsing experience and analyze our traffic. By continuing to use our website, you consent to our use of cookies.
Learn more
