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You can also explore the full collection of software in our Cold Email & Sales Sequencing Tools category.

Email Sequencing Tools with Multichannel Workflows
Albert Richer

Unveiling Insights on the Best Email Sequencing Tools with Multichannel Workflows Market research shows that businesses increasingly value multichannel workflows in email sequencing tools, as they streamline outreach efforts and enhance engagement. Data indicates that tools like HubSpot and ActiveCampaign are often highlighted in customer reviews for their user-friendly interfaces and robust automation features. In fact, studies suggest that 67% of marketers prioritize platforms that can integrate seamlessly across various channels, making it a key consideration when choosing a tool. Interestingly, many users find that while flashy marketing claims often highlight features like AI-driven insights, what truly matters is reliable customer support and ease of use. For instance, ActiveCampaign tends to rank highly in comparison studies, particularly for its responsive customer service, which many consumers indicate is a deal-maker in their decision process. On the other hand, Mailchimp, while popular, is sometimes critiqued for its pricing structure that may not align with all budgets. Unveiling Insights on the Best Email Sequencing Tools with Multichannel Workflows Market research shows that businesses increasingly value multichannel workflows in email sequencing tools, as they streamline outreach efforts and enhance engagement.

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1
Expert Score
9.8 / 10
352
155
PERSONALIZATION PRO
TIME SAVER
1
9.8

lemlist

lemlist
View Website
lemlist is a powerful SaaS solution tailor-made for the sales and marketing industry. It automates email follow-ups, LinkedIn actions, WhatsApp messages, and calls from a single sequence, helping professionals track leads' interactions across any channel in one inbox. This addresses the industry's need for a unified, automated outreach tool that reduces manual work and boosts productivity.
lemlist is a powerful SaaS solution tailor-made for the sales and marketing industry. It automates email follow-ups, LinkedIn actions, WhatsApp messages, and calls from a single sequence, helping professionals track leads' interactions across any channel in one inbox. This addresses the industry's need for a unified, automated outreach tool that reduces manual work and boosts productivity.
PERSONALIZATION PRO
TIME SAVER

Best for teams that are

  • Small B2B teams focusing on highly personalized, creative email outreach
  • Founders wanting advanced personalization features like custom images and video
  • Users who value strong community support and educational resources

Skip if

  • High-volume "spray and pray" senders due to higher per-seat costs
  • Users needing cloud-based LinkedIn automation (requires browser to be open)
  • Agencies looking for the lowest cost-per-seat solution

Expert Take

Our analysis shows lemlist stands out as a comprehensive sales engagement platform rather than just an email sender. Research indicates its built-in 450M+ lead database and native integration with the lemwarm deliverability tool provide significant value for teams wanting an all-in-one solution. Based on documented features, its ability to hyper-personalize outreach with dynamic images and video is a key differentiator that justifies its premium positioning for sophisticated sales teams.

Pros

  • Multichannel outreach (Email, LinkedIn, Calls)
  • Built-in 450M+ B2B lead database
  • Advanced personalization (images, video, liquid syntax)
  • Native 2-way CRM sync (HubSpot/Salesforce)
  • Integrated email warm-up (lemwarm) included

Cons

  • Strict no-refund policy for unused time
  • Higher price point than some competitors
  • Steep learning curve for advanced features
  • Browser-based LinkedIn automation requires device on
  • Mixed customer support experiences
2
Expert Score
9.8 / 10
575
59
SALES CONVERSION KING
BEHAVIOR RESPONSIVE

Success.ai Email Sequence Builder

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Success.ai sequence builder is meticulously designed for industry professionals who require an intelligent email sequencing tool. It lets you create personalized email flows that adapt to recipient behavior, boosting engagement and improving sales conversion rates. Its multichannel workflows functionality makes it an ideal solution for those who need to manage complex sales outreach operations.
Success.ai sequence builder is meticulously designed for industry professionals who require an intelligent email sequencing tool. It lets you create personalized email flows that adapt to recipient behavior, boosting engagement and improving sales conversion rates. Its multichannel workflows functionality makes it an ideal solution for those who need to manage complex sales outreach operations.
SALES CONVERSION KING
BEHAVIOR RESPONSIVE

Best for teams that are

  • Startups and marketers needing unlimited email accounts and high sending volume
  • Users seeking a built-in database of 700M+ B2B leads to save on data costs
  • Cost-conscious businesses looking for lifetime deals or low flat rates

Skip if

  • Enterprise teams requiring complex CRM integrations and robust stability
  • Users who prioritize highly polished UI and premium support over volume
  • Teams needing advanced multi-channel workflows beyond email

Expert Take

Our analysis shows Success.ai disrupts the market with its 'unlimited' model, offering unmetered email accounts and warmup capabilities that competitors typically gate behind expensive tiers. Research indicates the integration of a 700M+ B2B database directly into the sequencing workflow significantly streamlines prospecting. Based on documented features, the inclusion of AI-driven writing and multichannel support makes it a comprehensive solution for scaling outbound campaigns aggressively, provided users navigate the reported security and stability trade-offs.

Pros

  • Unlimited email sending accounts included
  • Access to 700M+ B2B lead database
  • Built-in unlimited email warmup tools
  • AI-powered email writing assistant
  • Unified inbox for multichannel management

Cons

  • Reports of security/phishing breaches
  • Mixed reviews on lead data accuracy
  • Occasional account disconnection bugs
  • Fair use policy limits 'unlimited' claims
  • Support lacks deep technical resolution
3
Expert Score
9.6 / 10
403
138
ULTIMATE MULTICHANNEL
ALL-IN-ONE OUTREACH

Alfred Multichannel Sales Outreach

Alfred Multichannel Sales Outreach
View Website
Alfred's multichannel sales outreach tool is a game changer for sales professionals seeking to streamline their outreach process. It integrates LinkedIn, Twitter, and Email into a single, automated sequence that can be personalized and scaled to the needs of any sales operation. This eliminates the need for multiple, scattered tools and messy workflows.
Alfred's multichannel sales outreach tool is a game changer for sales professionals seeking to streamline their outreach process. It integrates LinkedIn, Twitter, and Email into a single, automated sequence that can be personalized and scaled to the needs of any sales operation. This eliminates the need for multiple, scattered tools and messy workflows.
ULTIMATE MULTICHANNEL
ALL-IN-ONE OUTREACH

Best for teams that are

  • Solopreneurs and small businesses seeking affordable LinkedIn automation
  • Users wanting simple multi-channel outreach (LinkedIn, Email, X) in one tool
  • Beginners looking for a user-friendly interface with built-in templates

Skip if

  • Large agencies or enterprises requiring advanced pipeline management
  • Users needing strict LinkedIn safety measures or high-volume scaling
  • Teams requiring robust, enterprise-grade customer support

Expert Take

Our analysis shows Meet Alfred stands out for its ability to sequence actions across LinkedIn, Email, and Twitter in a single automated workflow, a feature often fragmented across multiple tools. Research indicates it simplifies lead management with a unified inbox and cloud-based infrastructure that allows campaigns to run 24/7. While users must be mindful of platform safety limits, the depth of integration and multichannel capability offers significant efficiency for sales teams.

Pros

  • Multichannel outreach (LinkedIn, Email, Twitter)
  • Cloud-based automation (no extension needed)
  • Unified inbox for all channels
  • Built-in CRM and lead management
  • Extensive Zapier and Webhook integrations

Cons

  • Risk of LinkedIn account restrictions
  • Reports of technical glitches and bugs
  • Strict no-refund policy
  • Customer support can be slow
  • Advanced features require higher tiers
4
Expert Score
9.5 / 10
585
125
SAAS TEAM FAVORITE
UNIFIED INBOX

CloselyHQ Multichannel Campaigns

CloselyHQ Multichannel Campaigns
View Website
CloselyHQ automates LinkedIn and email outreach, allowing industry professionals to reach more leads and accelerate deal closures. Its multichannel workflows make it particularly suitable for sales teams in the SaaS industry, who often juggle multiple communication channels and need a streamlined solution to automate and manage their outreach efforts.
CloselyHQ automates LinkedIn and email outreach, allowing industry professionals to reach more leads and accelerate deal closures. Its multichannel workflows make it particularly suitable for sales teams in the SaaS industry, who often juggle multiple communication channels and need a streamlined solution to automate and manage their outreach efforts.
SAAS TEAM FAVORITE
UNIFIED INBOX

Best for teams that are

  • Agencies and sales teams managing multiple client accounts (white-label support)
  • Users prioritizing a unified inbox for LinkedIn and email conversations
  • Teams with variable volume needs who benefit from credit-based pricing

Skip if

  • Sales teams requiring phone dialers or SMS outreach capabilities
  • High-volume senders who find credit-based pricing models restrictive
  • Users needing deep, native integrations with complex enterprise CRMs

Expert Take

Our analysis shows CloselyHQ stands out for its safety-first approach to automation, integrating dedicated residential proxies directly into the platform to protect user accounts. Research indicates it effectively bridges the gap between LinkedIn and email outreach with a unified inbox and deep CRM integrations that sync data in real-time. Based on documented features, it offers a robust solution for agencies and sales teams who need a 'set and forget' cloud-based system, provided they can navigate the credit-based usage limits.

Pros

  • Unified inbox for LinkedIn and email
  • Dedicated residential proxies included
  • Native HubSpot and Salesforce integrations
  • Cloud-based automation runs 24/7
  • Free white-label setup on all plans

Cons

  • Strict 15-25 day cancellation notice
  • Daily email limit of 200/account
  • Credit system limits AI usage
  • No refund policy for partial use
  • Trustpilot rating is significantly low
5
Expert Score
9.5 / 10
539
67
ENGAGEMENT BOOSTER
ENTERPRISE READY

Outplay Email Automation

View Website
Designed specifically for sales professionals, Outplay is an email automation tool that facilitates effective and targeted email outreach. It effortlessly automates email workflows, ensuring messages reach prospects at the right time, enhancing engagement and boosting conversion rates.
Designed specifically for sales professionals, Outplay is an email automation tool that facilitates effective and targeted email outreach. It effortlessly automates email workflows, ensuring messages reach prospects at the right time, enhancing engagement and boosting conversion rates.
ENGAGEMENT BOOSTER
ENTERPRISE READY

Best for teams that are

  • Growing sales teams requiring true multi-channel engagement (Email, Phone, SMS)
  • SMBs using Pipedrive or HubSpot needing deep native CRM integration
  • Sales managers needing detailed reporting and team performance tracking

Skip if

  • Solopreneurs or beginners looking for a simple, email-only tool
  • Users with zero technical skills due to a steeper learning curve
  • Teams that do not require cold calling or SMS features

Expert Take

Our analysis shows Outplay effectively democratizes enterprise-grade sales engagement for SMBs by combining multi-channel outreach, a built-in dialer, and conversation intelligence into a single platform. Unlike competitors that hide costs, Outplay offers fully transparent pricing and a free tier, making it highly accessible. Research indicates robust security with SOC 2 Type II and ISO 27001 certifications, ensuring data protection often reserved for upmarket tools.

Pros

  • Native bi-directional CRM integrations
  • Multi-channel outreach (Email, SMS, LinkedIn)
  • Transparent pricing with free tier
  • Built-in power dialer included
  • SOC 2 Type II & ISO 27001

Cons

  • Occasional platform glitches reported
  • Steep learning curve for automation
  • Reporting filters can be complex
  • Limited email template design options
  • Mixed support response times

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support Popular Integrations Starting Price
1 lemlist
No No Yes - 14 days Yes Yes Email/Ticket only Slack, Salesforce, HubSpot $59/month
2 Success.ai Email Sequence Builder
Not specified Not specified Not specified Not specified Not specified Not specified Not specified Enterprise pricing available
3 Alfred Multichannel Sales Outreach
No No No No No No LinkedIn, Twitter, Email $49/month
4 CloselyHQ Multichannel Campaigns
No No Not specified Not specified Not specified Not specified LinkedIn, Email Enterprise pricing available
5 Outplay Email Automation
No No Yes - 14 days Yes Yes Yes Salesforce, HubSpot, Pipedrive $50/user/month
1

lemlist

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
Popular Integrations
Slack, Salesforce, HubSpot
Starting Price
$59/month
2

Success.ai Email Sequence Builder

Has Mobile App
Not specified
Has Free Plan
Not specified
Has Free Trial
Not specified
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
Popular Integrations
Not specified
Starting Price
Enterprise pricing available
3

Alfred Multichannel Sales Outreach

Has Mobile App
No
Has Free Plan
No
Has Free Trial
No
Integrates With Zapier
No
Has Public API
No
Live Chat Support
No
Popular Integrations
LinkedIn, Twitter, Email
Starting Price
$49/month
4

CloselyHQ Multichannel Campaigns

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Not specified
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
Popular Integrations
LinkedIn, Email
Starting Price
Enterprise pricing available
5

Outplay Email Automation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
Popular Integrations
Salesforce, HubSpot, Pipedrive
Starting Price
$50/user/month

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How We Rank Products

Our Evaluation Process

In evaluating email sequencing tools with multichannel workflows, the selection process focused on key factors such as specifications, feature sets, customer reviews, ratings, and overall value. Important considerations specific to this category included the integration capabilities of each tool with various communication channels, ease of use, automation features, and the flexibility of workflow customization. The research methodology involved a comprehensive analysis of product specifications, customer feedback, and aggregated ratings, allowing for an objective comparison of how each tool meets the diverse needs of users in multichannel marketing scenarios. Rankings were determined by synthesizing this data to provide a clear picture of each product's strengths and weaknesses.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of multichannel workflow capabilities.
  • Rankings based on analysis of user reviews, ratings, and feature specifications for email sequencing tools.
  • Selection criteria focus on integration options, automation features, and user satisfaction metrics.

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Score Breakdown

0.0 / 10

What This Award Means