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Top 10 Contact Management Platforms for Mortgage Brokers for 2026 | Expert Reviews
Curated by :
Albert Richer
Updated Jan 12, 2026
For more software in this area, browse our full CRM Software listings.
Mortgage brokers require contact management platforms that handle sensitive financial data while managing complex loan pipelines from initial prospect contact through closing. Floify excels at document security and collection workflows, offering SOC 2 Type 2 certification with mandatory multi-factor authentication—critical when handling borrower financial documents and compliance audits. If you need enterprise-grade pipeline management with extensive customization, Salesforce Mortgage CRM provides AI-driven insights for loan origination workflows, though implementation costs can be substantial for smaller brokerages. Monday.com delivers strong PII protection through ISO 27018 certification, making it suitable for brokers prioritizing data compliance, but requires a minimum three-seat commitment that inflates costs for solo practitioners.
For brokers focused on lead distribution and prospecting workflows, ClickPoint offers automated lead routing and power dialing capabilities, though TCPA compliance checks add $0.03 per transaction for high-volume operations. BNTouch combines comprehensive security certifications with mortgage-specific marketing automation, enabling systematic borrower follow-ups throughout lengthy loan cycles, but users report system instability after updates.Mortgage brokers require contact management platforms that handle sensitive financial data while managing complex loan pipelines from initial prospect contact through closing. Floify excels at document security and collection workflows, offering SOC 2 Type 2 certification with mandatory multi-factor authentication—critical when handling borrower financial documents and compliance audits.Mortgage brokers require contact management platforms that handle sensitive financial data while managing complex loan pipelines from initial prospect contact through closing. Floify excels at document security and collection workflows, offering SOC 2 Type 2 certification with mandatory multi-factor authentication—critical when handling borrower financial documents and compliance audits. If you need enterprise-grade pipeline management with extensive customization, Salesforce Mortgage CRM provides AI-driven insights for loan origination workflows, though implementation costs can be substantial for smaller brokerages. Monday.com delivers strong PII protection through ISO 27018 certification, making it suitable for brokers prioritizing data compliance, but requires a minimum three-seat commitment that inflates costs for solo practitioners.
For brokers focused on lead distribution and prospecting workflows, ClickPoint offers automated lead routing and power dialing capabilities, though TCPA compliance checks add $0.03 per transaction for high-volume operations. BNTouch combines comprehensive security certifications with mortgage-specific marketing automation, enabling systematic borrower follow-ups throughout lengthy loan cycles, but users report system instability after updates. If you prioritize native LOS integration for seamless data flow between contact management and loan processing, Surefire's ICE ownership provides premier Encompass connectivity—essential for brokers who need real-time loan status updates in their contact records—though the interface receives consistently poor usability ratings. Avidian offers reliable long-term stability with strong user satisfaction, but search functionality limitations can slow contact retrieval during time-sensitive loan scenarios. Different operational priorities—from compliance requirements to lead volume management—determine which platform best supports specific mortgage brokerage workflows.
Ontraport is a comprehensive CRM software designed specifically for mortgage brokers. Its features are tailored to manage and streamline client communication, track loan processing, schedule appointments, and drive marketing campaigns, thus addressing the unique needs of the mortgage brokerage industry.
Ontraport is a comprehensive CRM software designed specifically for mortgage brokers. Its features are tailored to manage and streamline client communication, track loan processing, schedule appointments, and drive marketing campaigns, thus addressing the unique needs of the mortgage brokerage industry.
Users intimidated by complex automation logic and setup
Expert Take
Our analysis shows Ontraport stands out for mortgage brokers who want to automate their entire business logic, not just send emails. Research indicates its visual campaign builder allows for sophisticated pipeline management that rivals enterprise tools. Based on documented features, the 'done-for-you' setup wizards specifically for mortgage lead generation significantly reduce the time-to-value, making it a powerhouse for brokers willing to invest time in setup.
Pros
All-in-one CRM, marketing, and payments
Visual campaign builder for complex workflows
Pre-built mortgage marketing templates
Excellent support via chat and screen share
Built-in membership sites for client portals
Cons
No native Encompass/Calyx integration
Steep learning curve for new users
Pricing scales quickly with contact growth
Page builder can be slow to load
Additional cost for extra users
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of features specifically for mortgage brokers, including lead capture, pipeline management, and client communication tools.
What We Found
Ontraport provides a comprehensive suite combining CRM, marketing automation, and payments, featuring specific 'done-for-you' setup wizards for mortgage lead generation and client follow-up.
Score Rationale
The score is high due to the robust all-in-one nature of the platform, though it stops short of a perfect score as it is a generalist tool adapted for mortgages rather than a dedicated LOS.
Supporting Evidence
Offers prebuilt marketing templates and setup wizards specifically for mortgage brokers to launch campaigns in minutes. our plug-and-play Setup Wizards come with prebuilt marketing templates for mortgage brokers
— ontraport.com
Includes mortgage pipeline management software to keep track of clients and prospects. Mortgage pipeline management software to keep track of clients and prospects
— ontraport.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established industry presence, user trust ratings, and longevity in the market.
What We Found
Ontraport is a highly established player (founded 2006) with strong ratings across major review platforms and a dedicated vertical focus for financial services.
Score Rationale
The product commands high trust with over 15 years in business and consistently high ratings (4.4+ stars) on major review sites like G2 and Trustpilot.
Supporting Evidence
Founded in 2006, demonstrating long-term stability in the CRM market. entreport was launched in 2006 from Santa Barbara California
— youtube.com
Maintains a 4.5/5 star rating on G2 based on user reviews. 4.5 out of 5 stars
— g2.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We assess ease of use, onboarding support, and the quality of customer service resources.
What We Found
While the platform has a steep learning curve due to its depth, it offsets this with exceptional support options including chat, email, and screen sharing.
Score Rationale
The score reflects a balance between the complexity of the tool (which can be overwhelming) and the industry-leading support that actively helps users overcome hurdles.
Supporting Evidence
Support includes screen share options and is highly rated by users for helpfulness. Rachel was incredibly helpful and used loom videos to walk me thru the whole credit card collections process
— trustpilot.com
Users report a steep learning curve requiring training to maximize features. Ontraport: More technical with a steeper learning curve, requiring training to maximize its features.
— topghlsnapshots.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We examine pricing structures, hidden costs, and contract flexibility.
What We Found
Pricing is transparent and modular, starting at $79/month, but costs can escalate quickly as contact lists grow or additional users are added.
Score Rationale
The pricing is fair for an all-in-one solution, but the scaling costs for contacts and users prevent a higher score compared to unlimited-user platforms.
Supporting Evidence
Additional users cost extra on all plans, which can increase total cost of ownership. Extra users run $46 monthly across all plans.
— sender.net
Basic plan starts at $79/month, with higher tiers at $147 and $297. The cost of the plans starts at $79 per month for the Basic plan, followed by the Plus plan at $147 per month
— todaytesting.com
8.2
Category 5: Mortgage Pipeline & Automation
What We Looked For
We look for native integrations with key mortgage tools like Encompass, Calyx Point, and LOS platforms.
What We Found
Ontraport integrates with thousands of apps via Zapier and API, but lacks native, built-in integrations for major Loan Origination Systems (LOS) like Encompass.
Score Rationale
This is the product's main weakness for this niche; while flexible via API, the lack of plug-and-play LOS integrations requires more setup than vertical-specific CRMs.
Supporting Evidence
Integration with external tools often requires Zapier or API usage rather than direct native connections. Most integrations are available for users with Ontraport Plus accounts and above... connections made through Zapier
— ontraport.com
Support only offers full assistance for a limited list of built-in integrations, excluding major mortgage LOS. Ontraport's Support team only offers full assistance for connections made through Zapier and the following built-in integrations
— ontraport.com
Includes automated appointment reminders to reduce no-shows for consultations. Reduce no-shows and keep your calendar full by sending automated texts to remind clients about appointments
— ontraport.com
Features a visual campaign builder to map customer journeys from lead to loan closing. Marketing automation in Ontraport takes place in campaign maps. These are essentially flowcharts of your customer's journey.
— bluewindllc.net
9.3
Category 6: Industry Leadership & Innovation
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Users have reported slow load times for the page builder and editing interface.
Impact: This issue had a noticeable impact on the score.
Floify is a digital mortgage point-of-sale software platform that drastically streamlines the mortgage process with a focus on the member. It offers robust contact management tools and an intuitive interface perfect for mortgage brokers. The platform simplifies the mortgage journey by providing a single place to collect, verify, and manage all loan documents.
Floify is a digital mortgage point-of-sale software platform that drastically streamlines the mortgage process with a focus on the member. It offers robust contact management tools and an intuitive interface perfect for mortgage brokers. The platform simplifies the mortgage journey by providing a single place to collect, verify, and manage all loan documents.
COMPLIANCE CHAMPION
DOCUMENT EFFICIENCY
Best for teams that are
Lenders focusing on automating document collection and POS
Brokers needing a streamlined borrower application portal
Skip if
Users looking for a standalone CRM for lead nurturing
Teams needing deep sales pipeline analytics without a CRM
Expert Take
Our analysis shows Floify excels at automating the most tedious parts of the mortgage process—specifically document collection and borrower follow-up. Research indicates their 'interview-style' 1003 application significantly improves borrower completion rates compared to standard forms. Based on documented security certifications like SOC 2 Type 2 and mandatory MFA, it stands out as a highly secure choice for lenders prioritizing data protection. While integration hiccups exist, the platform's depth in automation makes it a powerful tool for modern originators.
Pros
Automated document collection & chasing
Interview-style digital 1003 application
SOC 2 Type 2 certified security
Flexible per-loan pricing options
Strong mobile app for borrowers
Cons
LendingPad sync reliability issues
Strict no-refund billing policy
Landing page customization requires coding
Support response times vary
Limited drag-and-drop UI customization
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.0
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of loan origination features, including digital 1003 applications, automated document collection, and e-signature capabilities.
What We Found
Floify provides a comprehensive digital mortgage point-of-sale with an interview-style 1003 application, automated 'needs list' document collection, and native e-signature functionality.
Score Rationale
The score of 9.0 reflects a highly capable platform with advanced features like Dual AUS and mobile apps, though it stops short of a perfect score due to some reported limitations in customization flexibility.
Supporting Evidence
Floify offers native e-signature functionality as well as integration with DocuSign. Leverage Floify's built-in E-Sign functionality or the platform's integration with DocuSign to let your borrowers electronically sign documents.
— floify.com
The platform includes automated document management that generates needs lists based on application data. Floify's mortgage point-of-sale portal makes it simple for your borrowers to know exactly what is on their needs-list... Quickly collect accurate supporting documentation.
— floify.com
Floify features a web-based 1003 loan application that guides borrowers through an interview-style questionnaire. Floify's 'interview-style' questionnaire guides borrowers through their loan application, step-by-step, by leveraging visual cues and intelligent routing.
— floify.com
Documented in official product documentation, Floify provides a secure document portal and integrates with various loan origination systems, enhancing the mortgage process.
— floify.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the company's longevity, ownership stability, user base size, and public reputation among industry professionals.
What We Found
Floify is a well-established player acquired by the publicly traded Porch Group in 2021, serving over 1,500 companies with consistently high ratings across review platforms.
Score Rationale
A score of 9.3 is justified by its acquisition by a public company (Porch Group) and its strong retention of a large customer base, signaling high market stability.
Supporting Evidence
The platform maintains high user ratings, such as 4.8/5 on G2 based on dozens of reviews. Rating 4.8/5. Based on total of 57 reviews.
— g2.com
Floify was acquired by Porch Group, a publicly traded vertical software company, in 2021. Porch acquired Floify for $76.5 million of cash and $10 million of Porch common stock... Founded in 2012, Boulder-based Floify is a profitable company.
— coverager.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine the intuitiveness of the borrower and loan officer interfaces, mobile accessibility, and ease of configuration.
What We Found
Users report a highly intuitive borrower experience and praise the mobile app, though some loan officers find backend customization of landing pages to require technical CSS knowledge.
Score Rationale
The score of 8.9 acknowledges the excellent borrower-facing UX while accounting for the steeper learning curve required for deep customization of landing pages.
Supporting Evidence
Some users express frustration with the lack of a drag-and-drop editor for landing pages, requiring code for changes. The lack of quick and easy editing and customization features on the landing page. I don't want to learn code... I want a quick easy GUI.
— g2.com
Borrowers and loan officers report the interface is simple to use and effective for tracking loan progress. Floify is an easy interface for both borrowers and loan officers. Easy for a processor to jump in and add documents.
— g2.com
Outlined in user guides, Floify's intuitive interface simplifies the mortgage process for brokers, though initial setup may require time.
— floify.com
8.6
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing models, transparency of costs, and the flexibility of plans for different business sizes.
What We Found
Floify recently introduced a 'Lender Edition' with flexible per-loan pricing to complement its subscription-based 'Broker Edition', addressing industry demands for cost efficiency.
Score Rationale
A score of 8.6 reflects the positive move toward flexible per-loan pricing, although specific pricing tiers are often gated behind sales contact forms.
Supporting Evidence
The platform offers distinct editions for brokers and lenders to tailor costs to business models. Floify Lender Edition is a counterpart to Broker Edition... designed to provide an intuitive loan management portal... at an accessible price point.
— housingwire.com
Floify launched a 'Lender Edition' in 2024 featuring a flexible per-loan pricing model. Floify... announced the launch of Lender Edition... that introduces a flexible per-loan pricing option for mortgage lenders.
— floify.com
Pricing requires custom quotes, limiting upfront cost visibility, but offers enterprise pricing options for larger operations.
— floify.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We review the depth and reliability of integrations with LOS, CRM, credit vendors, and pricing engines.
What We Found
Floify integrates with major systems like Encompass, LendingPad, and Salesforce, though some users have reported specific synchronization reliability issues with LendingPad.
Score Rationale
A score of 8.8 recognizes the extensive integration library, slightly tempered by documented user reports of sync friction with specific partners like LendingPad.
Supporting Evidence
Users have reported specific issues with the LendingPad integration syncing correctly. Currently, Floify isn't syncing with LendingPad which is causing me a lot of headache.
— g2.com
Floify integrates with major LOS platforms including Encompass and LendingPad. LOS integrations... Encompass... LendingPad... BytePro... LendingQB.
— floify.com
Listed in the company's integration directory, Floify integrates with numerous loan origination systems, enhancing its ecosystem strength.
— floify.com
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We investigate security certifications (SOC 2), authentication methods (MFA), and data encryption standards.
What We Found
Floify demonstrates top-tier security with SOC 2 Type 2 certification, mandatory Multi-Factor Authentication (MFA) for all users, and secure document portals.
Score Rationale
The score of 9.5 is awarded for meeting the highest industry standards, including verified SOC 2 Type 2 status and proactive MFA enforcement.
Supporting Evidence
The platform enforces Multi-Factor Authentication (MFA) to protect user accounts. To enhance site security and data protection, Floify will be making MFA required for all users.
— floify.com
Floify is SOC 2 Type 2 certified, verifying its security controls. SOC 2 Type 2 Certified.
— statusgator.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Customizing landing pages requires coding knowledge (CSS/HTML) rather than a simple drag-and-drop interface.
Impact: This issue had a noticeable impact on the score.
Shape Mortgage CRM is a top-rated software for modern lenders and loan officers. It's specially designed for the mortgage industry to centralize leads, automate follow-ups, and offer real-time insights to enhance deal closures. It fills the industry-specific need of managing complex client relationships while streamlining the sales process.
Shape Mortgage CRM is a top-rated software for modern lenders and loan officers. It's specially designed for the mortgage industry to centralize leads, automate follow-ups, and offer real-time insights to enhance deal closures. It fills the industry-specific need of managing complex client relationships while streamlining the sales process.
BEST
Best for teams that are
High-volume teams needing built-in dialers and automation
Lenders wanting an all-in-one CRM and POS solution
Teams chasing internet leads requiring instant response
Skip if
Users wanting a free or very low-cost standalone CRM
Teams preferring a simple, non-automated interface
Expert Take
Shape Mortgage CRM stands out for its robust, mortgage-specific features. It helps industry professionals manage their leads better, automate follow-ups, and gain valuable insights in real-time. This enables them to close more deals efficiently. The software also integrates well with other systems, making it a comprehensive solution for loan officers and lenders. Its focus on improving sales productivity and customer relationship management in the mortgage industry is why professionals love it.
Pros
Industry-specific features
Mortgage lead management
Automated follow-ups
Real-time insights
Robust integrations
Cons
May require training for optimal use
No free plan available
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.2
Category 1: Product Capability & Depth
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Real-time insights and analytics are highlighted in the product's official feature list, enhancing deal closure rates.
— setshape.com
Documented in official product documentation, Shape Mortgage CRM offers industry-specific features like mortgage lead management and automated follow-ups.
— setshape.com
9.0
Category 2: Market Credibility & Trust Signals
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Recognized by industry publications for its mortgage-specific CRM capabilities, enhancing credibility.
— mortgageprofessionalamerica.com
8.8
Category 3: Usability & Customer Experience
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Training is required for optimal use, as noted in the product's documentation, which may affect initial usability.
— setshape.com
8.7
Category 4: Value, Pricing & Transparency
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Pricing is available upon request, with enterprise options documented on the official site.
— setshape.com
9.1
Category 5: Integrations & Ecosystem Strength
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Listed in the company's integration directory, Shape Mortgage CRM integrates with various systems to enhance functionality.
— setshape.com
9.3
Category 6: Security, Compliance & Data Protection
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Outlined in published security policies, Shape Mortgage CRM adheres to industry-standard data protection practices.
— setshape.com
Jungo is a Salesforce-based CRM specifically designed for mortgage brokers. Its unique blend of pipeline management, referral tracking, and marketing automation capabilities make it ideal for managing complex mortgage transactions. With seamless LOS & POS integrations, it stands out as an all-in-one platform for efficient mortgage brokerage operations.
Jungo is a Salesforce-based CRM specifically designed for mortgage brokers. Its unique blend of pipeline management, referral tracking, and marketing automation capabilities make it ideal for managing complex mortgage transactions. With seamless LOS & POS integrations, it stands out as an all-in-one platform for efficient mortgage brokerage operations.
MARKETING MASTERY
PIPELINE PRO
Best for teams that are
Loan officers wanting Salesforce power with pre-built mortgage tools
Teams prioritizing SMS and referral partner management
Skip if
Small teams with limited budgets due to licensing costs
Users who find Salesforce interfaces complex or clunky
Expert Take
Jungo is a game-changer for mortgage brokers. It's not just a CRM - it's a comprehensive platform that addresses almost every aspect of the mortgage process. It takes the power of Salesforce and tailors it specifically for mortgage businesses. Its ability to track referrals, manage pipelines, and automate marketing efforts allows brokers to streamline their operations and focus on providing great service. The LOS & POS integrations are icing on the cake, providing a truly all-in-one solution.
Pros
Industry-specific features
Salesforce integration
Full suite of mortgage brokerage tools
LOS & POS integrations
Marketing automation
Cons
Requires Salesforce familiarity
Enterprise-level pricing
May be overkill for small businesses
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.7
Category 1: Product Capability & Depth
9.1
Category 2: Market Credibility & Trust Signals
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Referenced by industry publications as a leading CRM solution for mortgage brokers.
— mortgagetechnology.com
8.8
Category 3: Usability & Customer Experience
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Requires familiarity with Salesforce, which may present a learning curve for new users.
— ijungo.com
8.6
Category 4: Value, Pricing & Transparency
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Pricing is enterprise-level and requires custom quotes, limiting upfront cost visibility.
— ijungo.com
9.4
Category 5: Integrations & Ecosystem Strength
9.0
Category 6: Support, Training & Onboarding Resources
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Outlined in published support policies, Jungo provides comprehensive training resources for onboarding new users.
— ijungo.com
ClickPoint is a comprehensive lead management system designed specifically for mortgage brokers. It streamlines the customer journey from initial contact to closing, enhancing productivity and lead conversion rates. The software's industry-specific features address the unique needs of mortgage brokers, such as compliance tracking, multiple integration options, and robust analytics.
ClickPoint is a comprehensive lead management system designed specifically for mortgage brokers. It streamlines the customer journey from initial contact to closing, enhancing productivity and lead conversion rates. The software's industry-specific features address the unique needs of mortgage brokers, such as compliance tracking, multiple integration options, and robust analytics.
Best for teams that are
High-volume sales teams focused on speed-to-lead and dialing
Managers needing detailed lead distribution and call tracking
Skip if
Solo brokers focused on long-term relationship nurturing
Teams not focused on high-volume outbound calling
Expert Take
Our analysis shows ClickPoint distinguishes itself with a 'Pull' distribution strategy that gamifies lead acquisition for loan officers, a feature research indicates can significantly reduce speed-to-lead times. Unlike generic CRMs, it offers built-in TCPA compliance tools that verify consent in real-time, addressing a critical legal risk for mortgage lenders. While the one-way Encompass integration is a documented limitation, the platform's proven ability to increase contact rates by up to 60% through local presence dialing makes it a potent tool for high-velocity sales teams.
Pros
Unique 'Pull' distribution strategy
Local presence dialing increases contact rates
Native LendingTree & Zillow integrations
Built-in TCPA compliance verification
Transparent per-user pricing model
Cons
One-way Encompass integration (no inbound)
Reporting customization limitations
Extra fees for TCPA checks
Initial setup requires careful planning
Mobile app reviews are mixed
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate specialized mortgage features like automated lead distribution, power dialing, and workflow automation tailored for loan officers.
What We Found
ClickPoint offers a unique 'Pull' distribution strategy that allows loan officers to claim leads based on availability, alongside local presence dialing and automated prioritization.
Score Rationale
The score reflects the robust 'Pull' distribution capability and documented performance improvements, though it stops short of a perfect score due to some reporting rigidities.
Supporting Evidence
American Mortgage Group reported a 20% increase in total applications and a 30% decrease in cost per lead after implementation. An increase in total applications by 20%... A decrease in cost per lead by 30%
— clickpointsoftware.com
Local presence dialing features are documented to improve contact rates by up to 60% by displaying local area codes to prospects. +60% Contact rate improvement with local presence outbound dialing solution.
— clickpointsoftware.com
The 'Pull' distribution strategy allows salespeople to request leads when available, preventing lead cherry-picking and ensuring sub-second response times. Pull-Based Routing — Salespeople compete and request leads as they are available, ensuring sub-second response time.
— clickpointsoftware.com
Documented in official product documentation, ClickPoint offers compliance tracking and robust analytics tailored for mortgage brokers.
— clickpointsoftware.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established industry presence, verified user reviews, and long-term client success stories in the mortgage sector.
What We Found
The company has over 15 years of experience with high ratings across major review platforms and detailed case studies from mortgage clients.
Score Rationale
High trust score is supported by consistent 4.7+ ratings across multiple third-party platforms and specific, verifiable client success metrics.
Supporting Evidence
The product maintains a 4.7/5 rating on Capterra and 4.8/5 on Trustpilot based on verified user reviews. Capterra 4.7. G2 4.6. Glassdoor 4.8. Overall Rating 4.8
— clickpointsoftware.com
Users report using the platform for over 15 years, indicating long-term market stability. I've been using ClickPoint Software's LeadExec platform for over 15 years—maybe even longer
— clickpointsoftware.com
9.0
Category 3: Usability & Customer Experience
What We Looked For
We assess user interface design, ease of adoption for loan officers, and quality of technical support.
What We Found
Users consistently praise the 'simple, clean' UI and specifically highlight exceptional responsiveness from the support team.
Score Rationale
The score is anchored by overwhelming positive feedback regarding specific support staff and UI simplicity, with only minor notes on the initial learning curve.
Supporting Evidence
Multiple reviews specifically cite the support team's responsiveness and helpfulness as a key differentiator. Hands down best CRM software and support in the industry.
— saasadviser.co
Users describe the user interface as simple and easy to navigate, which aids in adoption. The UI is simple, clean, and easy to navigate.
— clickpointsoftware.com
8.8
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear public pricing, flexible terms, and evidence of return on investment for mortgage brokers.
What We Found
Pricing is transparently listed online with distinct tiers for software and dialing, supported by documented ROI statistics.
Score Rationale
Pricing transparency is excellent, though the additional costs for dialing plans and TCPA checks prevent a perfect score.
Supporting Evidence
TCPA mobile certification checks incur an additional per-check fee. Turn on TCPA Mobile Check by selecting Yes - this feature is a requirement to use the TCPA system and does have a fee of $.03 per certification check.
— leadexechelp.clickpointsoftware.com
Base pricing for LeadExec is listed at $72 per user/month, with an unlimited dialing plan at $155 per user/month. LeadExec Pricing: $72 per Active User per Month... Recommended Unlimited Dialing Plan $155 per active user per month.
— clickpointsoftware.com
Pricing requires custom quotes, limiting upfront cost visibility, as noted on the official website.
— clickpointsoftware.com
8.2
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for seamless bi-directional sync with major Loan Origination Systems (LOS) like Encompass and lead sources.
What We Found
While it has strong native integrations for lead sources (Zillow, LendingTree), the Encompass integration is currently one-way (export only).
Score Rationale
The score is penalized significantly due to the lack of inbound data sync from Encompass, which is a critical feature for keeping loan statuses updated in the CRM.
Supporting Evidence
Native integrations exist for major mortgage lead sources like LendingTree and Zillow. Native integrations with top lead providers like LendingTree and Zillow.
— clickpointsoftware.com
The Encompass integration supports exporting leads as loan applications but does not support inbound data or webhooks. Inbound (Encompass → SalesExec). None... No inbound data or webhooks are supported for this integration.
— clickpointsoftware.com
9.1
Category 6: Security, Compliance & Data Protection
What We Looked For
We evaluate features specifically designed for mortgage compliance, including TCPA, DNC, and data security.
What We Found
ClickPoint includes built-in TCPA compliance tools, mobile phone verification, and DNC list management to mitigate legal risks.
Score Rationale
The platform's proactive approach to TCPA compliance with integrated verification tools justifies a high score in this critical niche category.
Supporting Evidence
The platform supports DNC (Do Not Call) list management to restrict calls to prohibited numbers. Users added to the DNC for Do Not Phone or Do Not Email are restricted from being called or emailed within SalesExec.
— clickpointsoftware.com
The system includes a 'TCPA Mobile Check' and IP location verification to certify lead consent. The solution responds to the TCPA compliance guidelines by providing real-time verification of consumer consent, location of the consumers IP address... and real-time mobile phone status
— leadexechelp.clickpointsoftware.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
TCPA compliance checks incur an additional per-transaction fee ($0.03 per check), which can add up for high-volume lead buyers.
Impact: This issue had a noticeable impact on the score.
The Encompass integration is one-way only (SalesExec to Encompass). It does not support inbound data transfer or webhooks, meaning loan status updates in Encompass will not automatically reflect in ClickPoint.
Impact: This issue resulted in a major score reduction.
Avidian's CRM for Mortgage Brokers is designed specifically to help brokers manage their leads, foster client relationships, and streamline their workflow. The software comes with key features tailored to meet the unique needs of the mortgage industry, such as contact management, pipeline tracking, and deal management.
Avidian's CRM for Mortgage Brokers is designed specifically to help brokers manage their leads, foster client relationships, and streamline their workflow. The software comes with key features tailored to meet the unique needs of the mortgage industry, such as contact management, pipeline tracking, and deal management.
Best for teams that are
Mortgage brokers who work exclusively within Microsoft Outlook
Teams wanting a CRM that requires minimal data entry
Skip if
Users who do not use Microsoft Outlook as their primary email
Teams needing a standalone web-based platform
Expert Take
Our analysis shows that Avidian's deep embedding within Microsoft Outlook distinguishes it for mortgage brokers who live in their inbox. Research indicates that by adopting Outlook's native contacts and offering one-click document generation, it significantly reduces data entry time. Based on documented features, the ability to track borrower assets and credit history directly alongside email communication makes it a highly efficient tool for relationship-driven lending.
Pros
Embedded directly in Microsoft Outlook
Automated document generation for forms
Transparent, affordable monthly pricing
Customizable borrower data fields
Mobile app for iOS and Android
Cons
Reports of Outlook performance issues
LOS integration requires API setup
No free subscription plan available
Search function can be unintuitive
Campaign manager costs extra
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
Functionality tailored to mortgage workflows, including borrower data tracking and loan pipeline management.
What We Found
The platform offers robust contact and opportunity management with customizable fields for borrower credit, assets, and income, plus document generation for loan forms.
Score Rationale
It scores well for its comprehensive core CRM features and mortgage-specific data fields, though it relies on API configurations rather than native plugins for deep Loan Origination System integration.
Supporting Evidence
Includes a document generation feature that auto-fills Microsoft documents with data from relevant opportunities. Auto-fills documents with data from the relevant opportunity. Customizable templates allow you to tailor reports to your specific needs.
— avidian.com
Allows tracking of specific data points such as a borrower's credit and loan history, assets, and income. With numerous customizable data entry fields, track specific data points such as a borrower's credit and loan history, assets, income, and more.
— avidian.com
Documented features include contact management, pipeline tracking, and deal management tailored for mortgage brokers.
— avidian.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
Established market presence, user adoption, and verified high ratings from third-party review platforms.
What We Found
Founded in 2005, the company is employee-owned and maintains high ratings across major review sites like TrustRadius and G2.
Score Rationale
The product's long tenure in the market combined with consistently high user satisfaction scores justifies a premium credibility score.
Supporting Evidence
Avidian was founded in 2005 and is an employee-owned company based in the Seattle metropolitan area. Founded in 2005 in the Seattle metropolitan area, Avidian is an employee-owned company built around our flagship product, Avid CRM.
— avidian.com
The product holds a high score of 9.4 out of 10 on TrustRadius based on user reviews. Score 9.4 out of 10.
— trustradius.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
Ease of use for non-technical users, particularly regarding interface familiarity and learning curve.
What We Found
The system is completely embedded in Microsoft Outlook, providing a highly familiar interface that reduces the learning curve for most users.
Score Rationale
While the Outlook integration drives exceptional usability, documented reports of performance lags and crashes prevent a perfect score.
Supporting Evidence
Users report a fast learning curve due to the software's integration with tools they already use. New users to Prophet are generally quite pleased with how speedy it is to master the software.
— crm.org
The CRM is embedded directly into Microsoft Outlook, allowing users to work within a familiar environment. Avid is an industry-leading CRM completely embedded in Outlook.
— avidian.com
User-friendly interface highlighted in product documentation, facilitating easy navigation for brokers.
— avidian.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
Transparent, competitive pricing structures suitable for individual brokers and small firms.
What We Found
Pricing is clearly published with three tiers ranging from $20 to $50 per user/month, though campaign features cost extra and there is no free plan.
Score Rationale
The pricing is affordable and transparent, but the score is slightly impacted by the lack of a free tier and additional costs for email campaign modules.
Supporting Evidence
Unlike some competitors, there is no free plan available, only a free demo. Sadly, there is no free Prophet CRM plan, though many competitors do offer this.
— crm.org
Pricing tiers are clearly listed: Standard ($20), Professional ($30), and Enterprise ($50) per user/month. STANDARD $20 Per User/Month... PROFESSIONAL $30... ENTERPRISE $50.
— avidian.com
Custom pricing model based on users and features, which may limit upfront cost visibility.
— avidian.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
Seamless connectivity with Microsoft Office and mortgage industry-specific software.
What We Found
It offers best-in-class native integration with Outlook, Word, and Excel, but relies on an Open API for connecting with Loan Origination Systems.
Score Rationale
The deep Microsoft ecosystem integration is a major strength, but the reliance on API development for LOS connections limits the score compared to products with native connectors.
Supporting Evidence
It integrates with Excel for exporting views and lists. Export Views and Lists into Excel.
— avidian.com
The platform uses an Open API to integrate with systems that manage loan origination documents. Avid's Open API allows integration with systems that manage loan origination documents.
— avidian.com
9.0
Category 6: Sales Automation & Workflow
What We Looked For
Automation features that streamline borrower communication and loan processing tasks.
What We Found
The platform includes automated email tracking, pipeline stage automation, and one-click document generation to reduce manual data entry.
Score Rationale
Strong automation capabilities for both communication and documentation justify a high score, as they directly address the efficiency needs of mortgage brokers.
Supporting Evidence
The system automatically tracks communications and events to reduce manual logging. Automatically tracks communications, events, and more.
— avidian.com
Automation features handle tasks like tracking contact touchpoints and managing sales pipeline steps. Avid has key automation features that handle the tasks you don't want to do... and handling every step of the sales pipeline.
— avidian.com
Comprehensive training resources and support outlined in official documentation.
— avidian.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users find the search function unintuitive, often forcing them to use advanced search modes to find contacts.
Impact: This issue had a noticeable impact on the score.
BNTouch Mortgage CRM is a robust, industry-specific solution designed for brokers and loan officers. It provides over 30 mortgage marketing tools to help convert leads into clients, streamline communication, automate marketing efforts, and manage customer relationships effectively.
BNTouch Mortgage CRM is a robust, industry-specific solution designed for brokers and loan officers. It provides over 30 mortgage marketing tools to help convert leads into clients, streamline communication, automate marketing efforts, and manage customer relationships effectively.
TOP LEAD CONVERTER
ALL-IN-ONE SOLUTION
Best for teams that are
Mid-sized mortgage teams needing deep marketing automation
Loan officers wanting a pre-built digital 1003 and portal
Skip if
Users prioritizing modern, sleek user interfaces
Teams needing highly flexible, non-rigid pipelines
Expert Take
Our analysis shows BNTouch distinguishes itself by functioning as a complete digital mortgage platform rather than just a CRM. Research indicates that its inclusion of a digital 1003 application, video marketing tools, and deep LOS integrations allows loan officers to manage the entire lifecycle from lead to funded loan in one system. Based on documented security certifications like SOC2 and ISO 27001, it also offers enterprise-grade data protection that is critical for the financial sector.
Pros
Integrated digital 1003 loan application
Unlimited video marketing capabilities
Strong LOS integrations (Encompass, Calyx)
Dedicated borrower and partner portals
SOC2 and ISO 27001 certified security
Cons
Steep learning curve for new users
Interface described as outdated/clunky
Mandatory upfront activation fees
Text messaging fees for high volume
Mobile app experience varies by user
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of mortgage-specific features, including lead management, marketing automation, and loan processing tools.
What We Found
BNTouch offers a comprehensive suite featuring a digital 1003 application, automated video marketing, and dedicated portals for borrowers and partners.
Score Rationale
The score reflects the platform's extensive feature set that goes beyond basic CRM functions to include digital mortgage tools, though some advanced customization may require effort.
Supporting Evidence
Provides specialized portals for both borrowers and referral partners to track loan status. Provides lenders with a borrower portal to collect documents and streamline borrower interactions.
— g2.com
Offers unlimited video marketing capabilities to send custom messages to clients. Unlimited Video Marketing. ... Record limit: Unlimited
— bntouch.com
Includes a fully digital 1003 loan application that integrates with the CRM. All 1003 applications can be accessed and filled out from anywhere, the CRM automatically creates a unique online portal for all of your borrowers.
— bntouch.com
Includes an integrated communication platform to streamline client interactions.
— bntouch.com
Documented to offer over 30 mortgage marketing tools, enhancing lead conversion and client management.
— bntouch.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess industry reputation, user reviews, and market presence among mortgage professionals.
What We Found
The product holds 'Leader' and 'Highest Performer' distinctions on major review platforms with a high volume of positive feedback from loan officers.
Score Rationale
A score of 9.2 is justified by consistent high ratings (4.6/5 on G2) and strong validation from verified users in the mortgage industry.
Supporting Evidence
Maintains a 4.6 out of 5 star rating based on user reviews. 4.6 out of 5 stars
— g2.com
Rated as a 'Highest Performer' and 'Easiest to Use' in the Mortgage CRM category on G2. Highest Performer: BNTouch Mortgage CRM. Easiest to Use: BNTouch Mortgage CRM.
— g2.com
8.4
Category 3: Usability & Customer Experience
What We Looked For
We examine the user interface design, ease of onboarding, and quality of customer support.
What We Found
While support is frequently praised, users often cite a steep learning curve and an interface that feels dated compared to modern SaaS tools.
Score Rationale
The score is lowered to 8.4 due to documented complaints about the interface being 'clunky' and 'outdated,' despite excellent support services.
Supporting Evidence
Reviewers describe the interface as outdated compared to newer software. The interface can be a bit outdated, and it takes some time to learn the system.
— g2.com
Users report a steep learning curve and the need for frequent support contact initially. There's definitely a steep learning curve - I've had to contact their support department probably a dozen times in the last two weeks.
— getapp.com
User-friendly interface praised for simplifying mortgage management tasks.
— bntouch.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, hidden fees, and contract terms relative to feature value.
What We Found
Pricing is transparently listed, but the requirement for setup/activation fees is a barrier not found in all competitor products.
Score Rationale
The score is 8.5 because while monthly rates are competitive and transparent, the mandatory activation fees reduce the immediate value proposition.
Supporting Evidence
Team plans start at $190/month for 2 users plus activation fees per user. Team: $190/month for 2 users + $95/month per additional user + $95 activation fee per user
— bntouch.com
Individual plans cost $165/month with a mandatory $125 activation fee. Individual $165 / month + Activation fee $125.
— bntouch.com
Pricing starts at $79/month with a 14-day free trial, providing cost visibility.
— bntouch.com
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate connectivity with Loan Origination Systems (LOS), lead providers, and communication tools.
What We Found
Strong integration capabilities with major LOS platforms like Encompass and Calyx, plus standard tools like Outlook and Zapier.
Score Rationale
A high score of 9.0 is awarded for its wide range of mortgage-specific integrations, including two-way sync with major LOS platforms.
Supporting Evidence
Supports integration with Optimal Blue for pricing and quotes. Our integration with Optimal Blue lets you easily request quotes for your clients from within your CRM.
— bntouch.com
Integrates with major LOS platforms including Encompass, Calyx Point, and LendingPad. Below is a list of products that BNTouch Mortgage CRM currently integrates with: ... Calyx Point ... LendingPad ... Encompass.
— slashdot.org
Listed integrations with major mortgage and financial platforms enhance ecosystem connectivity.
— bntouch.com
9.4
Category 6: Security, Compliance & Data Protection
What We Looked For
We verify security certifications, data encryption standards, and compliance with mortgage industry regulations.
What We Found
The platform boasts extensive certifications including SOC1, SOC2, ISO 27001, and PCI Level 1 compliance, ensuring high-level data safety.
Score Rationale
The score of 9.4 reflects a best-in-class approach to security with multiple verified certifications critical for handling sensitive financial data.
Supporting Evidence
Maintains HIPAA and PCI Level 1 compliance. HIPAA Compliant. PCI Level 1 Service Provider Certified.
— bntouch.com
Data is hosted on SOC1 and SOC2 certified servers with ISO 27001 certification. Your data is stored on cloud servers of SOC1 and SOC2 certified hosting provider. Additional data center certifications also include: ISO 27001 Certified.
— bntouch.com
Comprehensive support and training resources available to facilitate onboarding.
— bntouch.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users report technical glitches or bugs appearing after system updates.
Impact: This issue had a noticeable impact on the score.
Designed specifically for mortgage brokers, Surefire CRM automates borrower outreach throughout the mortgage process. It delivers timely, award-winning content tailored to borrowers' current loan status, streamlining communication and enhancing customer relationships.
Designed specifically for mortgage brokers, Surefire CRM automates borrower outreach throughout the mortgage process. It delivers timely, award-winning content tailored to borrowers' current loan status, streamlining communication and enhancing customer relationships.
USER-FRIENDLY INTERFACE
REAL-TIME INSIGHTS
Best for teams that are
Lenders wanting 'set it and forget it' marketing content
Loan officers prioritizing relationship management and referrals
Skip if
Teams needing deep sales pipeline analytics
Users wanting a highly customizable self-service reporting tool
Expert Take
Our analysis shows that Surefire CRM stands out primarily for its massive, compliance-ready content library and 'set-it-and-forget-it' automation that deeply integrates with the Encompass ecosystem. Research indicates that its 'Client for Life' workflows can significantly reduce customer acquisition costs by automating years of post-close outreach. While usability scores trail modern competitors, the sheer depth of its marketing automation and ICE-backed ecosystem makes it a powerhouse for lenders prioritizing retention and regulatory compliance over interface simplicity.
Pros
1,000+ piece award-winning content library
Native integration with Encompass LOS
Automated 'Client for Life' retention workflows
Power Video for personalized messaging
Omni-channel marketing (Text, Email, Print)
Cons
Steep learning curve and clunky UI
Reports of slow or unresponsive support
Opaque pricing (quote-based)
Limited self-service reporting capabilities
History of significant system errors (2024)
This score is backed by structured Google research and verified sources.
Overall Score
9.0/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.1
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of mortgage-specific features, automation capabilities, and the quality of pre-built content libraries.
What We Found
Surefire offers a comprehensive 'set-it-and-forget-it' automation suite with over 1,000 award-winning creative pieces, Power Video capabilities, and specialized workflows for client retention.
Score Rationale
The score is high due to the extensive, industry-specific content library and robust automation tools like Power Calls and Client for Life workflows, which outperform generalist CRMs.
Supporting Evidence
Offers 'Client for Life' workflows that automate post-close outreach for years, including gifts and multimedia. Surefire's post-close Client for Life campaign comes ready for automation... automated for years, putting your post-close outreach on autopilot.
— mortgagetech.ice.com
Includes 'Power Video' functionality allowing lenders to record and send personalized videos directly through the CRM. Surefire's Power Video platform allows mortgage lenders to record and send personalized videos through Surefire CRM.
— topofmind.com
The platform features an award-winning creative library with over 1,000 pieces of content for automated distribution. Surefire offers centralized marketing and LO-led marketing, with an award-winning creative library of 1,000+ pieces.
— mortgagetech.ice.com
Offers robust analytics to provide insights into customer behavior, aiding in strategy optimization.
— mortgagetech.ice.com
Documented in official product documentation, Surefire CRM automates borrower outreach with tailored content based on loan status.
— mortgagetech.ice.com
8.8
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry tenure, parent company stability, user adoption rates, and a clean track record regarding data handling.
What We Found
Owned by ICE Mortgage Technology, a giant in the space, Surefire is a staple for lenders, though a recent 2024 incident involving 600k errant emails impacts its trust score.
Score Rationale
While backed by the massive credibility of ICE Mortgage Technology, the score is capped due to a significant documented error in May 2024 where unsolicited messages were sent to thousands of contacts.
Supporting Evidence
The platform is recognized as a 'most relied upon' solution for thousands of mortgage professionals. Surefire by Top of Mind Networks is recognized as the mortgage industry's most relied upon marketing automation and creative content solution.
— sourceforge.net
Surefire is part of ICE Mortgage Technology, a dominant player in the mortgage tech space that also owns Encompass. ICE Mortgage Technology is continuing to accelerate the adoption of its more modern tools... sunset its Encompass CRM in favor of the more modern Surefire product
— housingwire.com
7.2
Category 3: Usability & Customer Experience
What We Looked For
We assess the user interface design, ease of onboarding, quality of customer support, and overall user satisfaction with daily workflows.
What We Found
Users frequently report a steep learning curve, a 'clunky' interface, and frustration with customer support responsiveness compared to more modern competitors.
Score Rationale
This category scores significantly lower than others due to consistent user reviews citing a difficult interface (G2 Ease of Use score of 6.7) and unresponsive support channels.
Supporting Evidence
Reviewers mention the campaign builder is not sophisticated and reporting abilities are limited. Not very sophisticated campaign builder, reporting abilities limited.
— g2.com
Users have reported difficulty reaching support, describing it as 'invisible' or noting that tickets go unanswered. No live chat or phone support. Emails ignored. Users feel abandoned post-sale
— thirdfloor.ai
G2 reviews indicate a low 'Ease of Use' score of 6.7, significantly trailing competitors like Shape Software (9.9). Users say that Surefire CRM's Ease of Use is rated at 6.7, which can be a barrier for new users
— g2.com
Designed specifically for mortgage brokers, enhancing usability through industry-specific features.
— mortgagetech.ice.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing transparency, contract terms, and the return on investment relative to the feature set provided.
What We Found
While public pricing is opaque (typical for enterprise software), the 'Client for Life' retention features offer high documented ROI by reducing customer acquisition costs.
Score Rationale
The score reflects the high potential ROI from automated retention features, balanced against the lack of transparent public pricing and the enterprise-focused quote model.
Supporting Evidence
Pricing is generally not publicly listed, requiring a demo or quote, though some third-party sources estimate costs around $150/user for smaller teams. LOs and smaller teams with up to 30 users would be on the hook for $150 per user, per month
— floify.com
Research suggests a 5x reduction in customer acquisition costs for lenders using the post-close campaigns. We find that our clients enjoy a 5x reduction in customer acquisition costs by using a post-close campaign.
— topofmind.com
We analyze the depth of integrations with Loan Origination Systems (LOS), Point of Sale (POS) tools, and other mortgage tech stack essentials.
What We Found
As an ICE product, it offers premier integration with Encompass, alongside connections to major POS systems like Floify and Blend, and open APIs for custom connections.
Score Rationale
The native integration with Encompass (the industry standard LOS) combined with a wide array of third-party connectors justifies a score above 9.0.
Supporting Evidence
Integrates with major POS providers including SimpleNexus, Blend, and Floify. POS Integrations to all major providers (SimpleNexus, Blend, Floify, etc.)
— topofmind.com
Surefire is being positioned as the successor to Encompass CRM with deep, native integration capabilities. ICE Mortgage Technology is combining its best-in-class Encompass CRM content with the robust, modern functionality of Surefire
— housingwire.com
Includes a 'Content Approval Manager' to ensure all marketing materials meet regulatory compliance before distribution. Content Approval Manager; Configurable Roles and Permissions... Full content compliance management system
— topofmind.com
The platform provides omni-channel marketing automation including text message marketing and dynamic video. Omni-channel Marketing Automation. Text Message Marketing. Lead Generation Forms. Dynamic and In-Process Video.
— topofmind.com
Listed in the company's integration directory, Surefire CRM integrates with major mortgage software platforms.
— mortgagetech.ice.com
9.0
Category 6: Security, Compliance & Data Protection
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Outlined in published security documentation, Surefire CRM adheres to industry-standard compliance protocols.
— mortgagetech.ice.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The platform receives significantly lower 'Ease of Use' ratings (6.7/10) compared to key competitors, with users describing the interface as clunky.
Impact: This issue caused a significant reduction in the score.
In May 2024, a system error caused 600,000 unsolicited emails and texts to be sent to past clients and partners, containing incorrect loan officer information.
Impact: This issue resulted in a major score reduction.
Monday.com Mortgage CRM is a comprehensive solution for mortgage brokers. It automates repetitive tasks, ensures compliance with regulations, captures leads, and manages customer expectations, thus addressing the unique demands of the mortgage industry.
Monday.com Mortgage CRM is a comprehensive solution for mortgage brokers. It automates repetitive tasks, ensures compliance with regulations, captures leads, and manages customer expectations, thus addressing the unique demands of the mortgage industry.
EFFORTLESS AUTOMATION
ROBUST SUPPORT
Best for teams that are
Small teams wanting highly customizable workflows
Tech-savvy users who want to build their own processes
Teams wanting a pre-built, industry-specific solution
Expert Take
Our analysis shows Monday.com stands out for its enterprise-grade security, specifically the ISO 27018 certification for PII protection, which is critical for mortgage brokers handling sensitive borrower data. Research indicates that while it requires some initial setup compared to niche mortgage CRMs, its 'Work OS' flexibility allows brokers to build exact, automated workflows that proprietary tools often cannot match. Based on documented features, it offers a superior balance of visual usability and deep customization for scaling brokerages.
Pros
Visual drag-and-drop pipeline management
ISO 27018 certified for PII protection
Highly customizable automation workflows
Massive third-party integration marketplace
Transparent, publicly traded company stability
Cons
Standard plan automation limits (250/mo)
Requires middleware for some LOS syncs
Minimum 3-seat purchase requirement
Mobile app has limited filtering
Steep learning curve for complex logic
This score is backed by structured Google research and verified sources.
Overall Score
8.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We look for specialized loan pipeline management, automated borrower follow-ups, and document handling capabilities tailored to mortgage workflows.
What We Found
Monday.com offers a highly flexible 'Work OS' with specific mortgage templates for tracking loan applications, managing documentation, and automating client communication, though it requires setup compared to niche-specific CRMs.
Score Rationale
The score is high due to immense flexibility and robust automation features, but slightly capped because it relies on templates and customization rather than having hard-coded mortgage logic out of the box.
Supporting Evidence
The platform supports lead capture forms, email integration, and marketing campaign analysis to refine customer relationships. monday.com gathers leads with forms, integrates customer emails, and refines marketing campaigns by using meticulous analysis.
— mpamag.com
Monday.com provides customizable workflow templates specifically for mortgage brokers to manage loan pipelines and client intake. Monday.com is a cloud-based customer relationship management (CRM) system ideally suited for the mortgage industry... offers customizable workflow templates to manage the work your way.
— mpamag.com
Comprehensive reporting features are outlined in the product documentation, providing valuable insights for business growth.
— monday.com
Documented in official product documentation, Monday.com Mortgage CRM offers automation of repetitive tasks and compliance management, crucial for mortgage brokers.
— monday.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for a widely adopted platform with strong financial backing, transparent uptime records, and a large user base in the financial sector.
What We Found
Monday.com is a NASDAQ-listed company (MNDY) trusted by over 225,000 customers globally, including major enterprises, demonstrating exceptional market stability and trust.
Score Rationale
The score reflects its status as a top-tier global software provider with public financial transparency and massive adoption, far exceeding niche mortgage-only competitors in stability.
Supporting Evidence
The company is publicly traded on NASDAQ under the ticker MNDY. Ownership: NASDAQ: MNDY
— g2.com
Monday.com is used by more than 225,000 customers worldwide across over 200 industries. Submit and list your app on the monday marketplace and get it in front of 225K+ potential customers.
— monday.com
Referenced by TechRadar as a top CRM solution for mortgage brokers, highlighting its specialized capabilities.
— techradar.com
9.0
Category 3: Usability & Customer Experience
What We Looked For
We look for an intuitive, visual interface that allows non-technical brokers to manage pipelines without extensive training.
What We Found
The platform is renowned for its visual, color-coded board interface and drag-and-drop functionality, making complex loan tracking accessible to non-technical users.
Score Rationale
The score is anchored by its best-in-class visual UI, though some users report the mobile app is less robust than the desktop experience.
Supporting Evidence
Reviews highlight that the mobile app has limitations compared to the desktop version, specifically regarding filtering tasks. Monday's mobile app isn't great... it lacks in flexibility. The desktop experience is much better.
— reddit.com
Users consistently praise the visual, drag-and-drop interface for simplifying pipeline management. Our drag and drop functionality and visual boards make it easy to create workflows, see where loans stand, and get things done.
— monday.com
The platform's learning curve is noted in user reviews, but its interface is praised for efficiency once mastered.
— pcmag.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear pricing tiers, no hidden implementation fees, and value that scales with usage.
What We Found
Pricing is transparent starting at ~$12/seat, but the 'Standard' plan has strict automation limits (250 actions/month) that active brokers may hit quickly, necessitating an upgrade.
Score Rationale
While the entry price is competitive, the strict automation caps on mid-tier plans and the 3-seat minimum requirement create hidden friction for smaller brokerages.
Supporting Evidence
Monday.com requires a minimum of 3 seats for its paid plans, meaning the minimum monthly cost is higher than the per-user price suggests. All monday.com paid plans are grouped based on the number of users, starting with 3... The lowest monthly cost amounts to $27 per month for 3 seats.
— plaky.com
The Standard plan is priced at $12/seat/month but limits automations and integrations to 250 actions per month. The Standard plan has 250 actions for automations and 250 actions for integrations each month.
— support.monday.com
Enterprise pricing is available with custom packages, offering flexibility for different business sizes.
— monday.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for the ability to connect with Loan Origination Systems (LOS), email marketing tools, and document signing platforms.
What We Found
The platform has a massive marketplace and integrates well via Zapier/Make, but direct, native integrations with specific mortgage LOS (like Encompass) often require middleware or custom setup.
Score Rationale
The score is strong due to the sheer volume of available apps and API flexibility, but slightly deducted because it often relies on Zapier for specific mortgage tools rather than native plugins.
Supporting Evidence
The Apps Marketplace allows for extensive expansion, including third-party integrations for accounting and communication tools. In the monday apps marketplace, you can find incredible ready-made apps that expand the capabilities of the monday.com platform
— monday.com
Integration with mortgage tools like LendingPad is supported but typically requires Zapier middleware. Zapier seamlessly connects LendingPad and monday.com, automating your workflow.
— zapier.com
Listed in the company's integration directory, Monday.com supports integrations with popular tools like Salesforce and Slack.
— monday.com
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We look for specific certifications relevant to financial data, such as ISO 27001, SOC 2, and specifically ISO 27018 for PII protection.
What We Found
Monday.com holds an impressive array of security certifications including ISO 27001, SOC 2 Type II, and crucially ISO 27018 for protecting Personally Identifiable Information (PII) in the cloud.
Score Rationale
This score is near-perfect because ISO 27018 certification is a specific and high standard for PII protection that many smaller, niche mortgage CRMs lack.
Supporting Evidence
The platform encrypts data at rest using AES-256 and in transit using TLS 1.3. Data at rest is encrypted using AES-256. Data in transit across open networks is encrypted using TLS 1.3
— monday.com
Monday.com is certified with ISO/IEC 27018:2019, which establishes controls for protecting Personally Identifiable Information (PII) in public clouds. ISO/IEC 27018:2019. Establishes commonly accepted control objectives... for implementing measures to protect Personally Identifiable Information (PII)
— monday.com
SOC 2 compliance is outlined in published security documentation, ensuring data protection and regulatory adherence.
— monday.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Requires a minimum of 3 seats for paid plans, which may increase costs for solo brokers or very small teams.
Impact: This issue had a noticeable impact on the score.
Lacks native, out-of-the-box deep bi-directional sync with legacy Loan Origination Systems (like Calyx or Encompass) without using middleware (Zapier) or third-party apps.
Impact: This issue caused a significant reduction in the score.
The Standard plan caps automations and integrations at 250 actions per month, a limit that active mortgage brokers can easily exceed, potentially forcing a price increase to the Pro plan.
Impact: This issue caused a significant reduction in the score.
Salesforce Mortgage CRM is designed specifically for lenders, streamlining the loan origination to service process with AI and data-driven insights. This CRM builds trust and fosters relationships in the mortgage industry through personalized customer journeys and predictive analytics.
Salesforce Mortgage CRM is designed specifically for lenders, streamlining the loan origination to service process with AI and data-driven insights. This CRM builds trust and fosters relationships in the mortgage industry through personalized customer journeys and predictive analytics.
VALUE
AI-DRIVEN INSIGHTS
SEAMLESS INTEGRATION
Best for teams that are
Large lenders and banks requiring enterprise-grade security
Institutions needing deep customization and data consolidation
Skip if
Small brokerages with limited budgets and IT resources
Solo loan officers wanting a simple, plug-and-play tool
Expert Take
Salesforce Mortgage CRM is beloved by professionals in the mortgage industry for its industry-specific features. Its AI capabilities help in identifying trends, predicting outcomes and automating tasks, which can greatly enhance productivity. Additionally, it provides deep analytics to help understand customer behavior, enabling lenders to build stronger relationships. The platform's versatility, allowing integrations with other systems, makes it a comprehensive solution for mortgage professionals.
Pros
Tailored for mortgage industry
AI-driven insights
Advanced analytics
Robust integration capabilities
Reliable customer support
Cons
Can be complex for beginners
Pricing might be high for small businesses
Customization may require technical expertise
This score is backed by structured Google research and verified sources.
Overall Score
8.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Contact Management Platforms for Mortgage Brokers. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.3
Category 1: Product Capability & Depth
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
The CRM integrates advanced analytics to help understand customer behavior, enhancing relationship-building capabilities.
— salesforce.com
Documented in official product documentation, Salesforce Mortgage CRM offers AI-driven insights and predictive analytics tailored for the mortgage industry.
— salesforce.com
9.5
Category 2: Market Credibility & Trust Signals
8.8
Category 3: Usability & Customer Experience
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Customization may require technical expertise, which can be complex for beginners, as outlined in user documentation.
— salesforce.com
8.6
Category 4: Value, Pricing & Transparency
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Pricing requires custom quotes, limiting upfront cost visibility, as noted in the product description.
— salesforce.com
9.2
Category 5: Integrations & Ecosystem Strength
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Salesforce Mortgage CRM supports integration with various systems, enhancing its ecosystem strength.
— appexchange.salesforce.com
9.0
Category 6: Security, Compliance & Data Protection
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Outlined in published security documentation, Salesforce adheres to stringent data protection standards.
— salesforce.com
Product Comparison
Product
Has Mobile App
Has Free Plan
Has Free Trial
Integrates With Zapier
Has Public API
Live Chat Support
SOC 2 or ISO Certified
Popular Integrations
Supports SSO
Starting Price
1Ontraport CRM for Mortgage Brokers
Yes
No
Yes - 14 days
Yes
Yes
Yes
Not specified
Google Workspace, Microsoft 365, Zapier
No
Contact for pricing
2Floify: Mortgage POS Software
Yes
No
Contact for trial
Yes
Yes
Yes
Not specified
Encompass, Calyx Point, DocuSign
Yes
Contact for pricing
3Shape Mortgage CRM
Yes
No
Yes - 14 days
Yes
Yes
Yes
Not specified
Google Workspace, Microsoft 365, Salesforce
Yes
Contact for pricing
4Jungo Mortgage CRM
Yes
No
Contact for trial
Yes
Yes
Yes
Not specified
Salesforce, Encompass, DocuSign
Yes
Contact for pricing
5ClickPoint Mortgage Lead Management
No
No
Contact for trial
No
No
Email/Ticket only
Not specified
Limited integrations
No
Contact for pricing
6Avidian CRM for Mortgage Brokers
No
No
Contact for trial
No
No
Email/Ticket only
Not specified
Microsoft Outlook, Microsoft 365, Google Workspace
No
Custom pricing
7BNTouch Mortgage CRM
Yes
No
Yes - 14 days
Yes
No
Yes
Not specified
Google Workspace, Microsoft 365, Salesforce
No
$79/month
8Surefire CRM
No
No
Contact for trial
Yes
No
Email/Ticket only
Not specified
Google Workspace, Microsoft 365, Salesforce
No
Contact for pricing
9Monday.com Mortgage CRM
Yes
Freemium
Yes - 14 days
Yes
Yes
Yes
SOC 2
Slack, Google Workspace, Microsoft 365
Yes
$8/user/month
10Salesforce Mortgage CRM
Yes
No
Contact for trial
Yes
Yes
Yes
Both
Slack, Google Workspace, Microsoft 365, HubSpot
Yes
Contact for pricing
1
Ontraport CRM for Mortgage Brokers
Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Workspace, Microsoft 365, Zapier
Supports SSO
No
Starting Price
Contact for pricing
2
Floify: Mortgage POS Software
Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Encompass, Calyx Point, DocuSign
Supports SSO
Yes
Starting Price
Contact for pricing
3
Shape Mortgage CRM
Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Workspace, Microsoft 365, Salesforce
Supports SSO
Yes
Starting Price
Contact for pricing
4
Jungo Mortgage CRM
Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Encompass, DocuSign
Supports SSO
Yes
Starting Price
Contact for pricing
5
ClickPoint Mortgage Lead Management
Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Limited integrations
Supports SSO
No
Starting Price
Contact for pricing
6
Avidian CRM for Mortgage Brokers
Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Microsoft Outlook, Microsoft 365, Google Workspace
The 'How We Choose' section for contact management platforms for mortgage brokers outlines the comprehensive methodology employed to evaluate and rank products within this category. Key factors considered include specifications, features, customer reviews, ratings, and the overall value provided by each platform. Specific considerations that influenced the selection process encompass the unique requirements of mortgage brokers, such as lead tracking, compliance features, and integration capabilities with other industry tools.
The research and analysis approach involved comparing specifications across the evaluated products, analyzing customer feedback from various sources, and reviewing ratings to gauge overall satisfaction. Additionally, the price-to-value ratio was assessed to determine how well each platform meets the needs of mortgage professionals in relation to its cost. This structured methodology ensures that the rankings reflect an objective assessment based on available data, highlighting the most suitable options for mortgage brokers seeking effective contact management solutions.
Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.
Verification
Products evaluated through comprehensive research and analysis of industry standards for mortgage brokers.
Rankings based on a thorough analysis of customer reviews and expert ratings specific to contact management solutions.
Selection criteria focus on key features essential for mortgage broker efficiency and client engagement.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
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Score Breakdown
0.0/ 10
Deep Research
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