Best for teams that are
- Advisors helping clients earn yield on held-away cash
- Firms wanting to bring held-away assets into view
- Advisors seeking simple crypto or annuity access for clients
Skip if
- Advisors who do not manage or advise on client cash reserves
- Clients with minimal cash where yield is negligible
- Advisors looking for a full banking replacement
Expert Take
Our analysis shows Flourish effectively solves the 'held-away asset' problem for RIAs by consolidating cash, crypto, and annuities into a single, compliant dashboard. Research indicates its Outsourced Insurance Desk is a standout feature, allowing fee-only advisors to incorporate annuities without regulatory friction. Backed by MassMutual, it combines institutional trust with fintech agility, evidenced by its rapid adoption among 1,000+ firms and deep integrations with the core RIA tech stack.
Pros
- Wholly owned by MassMutual ensuring stability
- FDIC insurance up to $20M per household
- Deep integrations with Orion, eMoney, Redtail
- Outsourced Insurance Desk for fee-only advisors
- No platform fees for Flourish Cash
Cons
- Crypto custody fee of 0.65% annually
- Cash APY may trail direct-to-consumer banks
- Advisor fees can further reduce cash yield
- Lending solution integration pending (2026)
- SIPC protection does not apply to program banks