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Amplitude
amplitude.com · Amplitude Product Analytics · scored Dec 2025Amplitude ranks #1 on G2, MTU costs scale fast
Best forProduct-led SaaS teams needing deep behavioral analytics and experimentation.
Product analytics combining session replay, experimentation, and predictive tools with a free 10K MTU tier.
Free vs paid
Starter (free)
$0- 10K MTUs
- Session Replay included
Plus from
$49/mo- Higher MTU limits
- More features
Source: amplitude.com
Upside
- Free plan includes Session Replay
- Ranked #1 in product analytics on G2
- SOC 2, ISO 27001, and HIPAA compliant
Catch
- Steep learning curve for beginners
- Pricing scales fast with user volume
- Free plan caps data at 1 year
Editor's takeAmplitude's free Starter plan includes 10,000 monthly tracked users, Session Replay, and unlimited feature flags. It ranked #1 in product analytics in G2's Spring 2025 report, and holds SOC 2 and HIPAA compliance. Pricing is based on monthly tracked users, so costs can climb quickly for high-volume apps.
Is Amplitude free?
Yes, up to 10,000 monthly tracked users, including Session Replay. The Plus plan starts at $49 per month for growing teams beyond that limit.
Is Amplitude hard to learn?
Many users report a steep learning curve, especially around event taxonomy and manual tagging, often requiring a dedicated data analyst.
The evidence: 6 criteria, 3 penalties (−0.13 points)
Score adjustments−0.13 points in total









