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Ranking · OKR & Performance Goal Platforms

Best Goal Management Tools for Sales & Revenue Teams

6 products scored on six criteria. Gong leads at 8.9 and the field is tight, with 0.3 points between first and last, so read the catches before you pick. Every product opens to the evidence behind its number.

6 products scored6 criteria69 sources citedUpdated Aug 19, 2026
Jump to the ranking How the scores work
1 Gonggong.io

5,000+ companies trust it, but fees start at $5,000.

Read the reviewVisit ↗
2 Profit.coprofit.co

Profit.co's free Launch plan supports up to 5 users

Read the reviewVisit ↗
3 Ambitionambition.com

4.97/5 on AppExchange, but no dedicated mobile app

Read the reviewVisit ↗
6Products
8.6 to 8.9Score spread
2Free plan or tier
01

The ranking

Order follows the score. Six little boxes show each product's criterion scores: green or red is above or below the category average, grey means too few products share that criterion to compare. The full review sits right under each one.

Nothing matches that filter here. Tap All to see every product.

1

Gong

gong.io · Gong - Revenue AI OS · scored Dec 2025

5,000+ companies trust it, but fees start at $5,000.

Best forMid-market to enterprise sales teams wanting AI-driven call intelligence.

From $5,000 platform fee + per-user/yr Gartner MQ Leader 20255000+ companies
Top score
Visit Gong ↗ See the evidence

Revenue AI platform turning sales calls into coaching insights and predictive pipeline data.

Standout factGong charges a mandatory $5,000 platform subscription fee in addition to $1,200-$1,600 per user per year.outdoo.ai
Biggest catchMost teams must also purchase a professional services package for implementation, estimated at $7,500 to $28,500 or more.claap.io
5,000+Companies using Gongg2.com
$5,000Mandatory platform feeoutdoo.ai
$7,500-$28,500+Implementation cost rangeclaap.io

Standout number

5,000+companies using Gong, including LinkedIn and Shopify

Source: g2.com

True monthly cost

Estimated first-year cost, 10 users

Platform fee$5,000
Per-user licenses (10 x $1,400 avg)$14,000
Implementation (est.)$7,500+
Total$26,500+

Illustrative estimate based on third-party pricing data

Upside

  • 5,000+ companies, including LinkedIn
  • Named a 2025 Gartner MQ Leader
  • SOC2, ISO 27001, HIPAA covered

Catch

  • $5,000 mandatory platform fee
  • Implementation runs $7,500+
  • HubSpot sync logs notes, not fields
Pick it ifMid-market to enterprise sales teams wanting AI-driven call intelligence.
Skip it ifSmall businesses wary of mandatory platform and implementation fees.
PricingPer-user licenses run $1,200-$1,600/year, plus a mandatory $5,000 platform fee and implementation costs.

Editor's takeGong earns its rank on scale and analyst validation, trusted by LinkedIn, Shopify, and thousands of other companies, plus a 2025 Gartner Magic Quadrant Leader badge. The cost structure is the real gate for smaller teams. Beyond per-seat pricing, a mandatory $5,000 platform fee and implementation costs that can run into the tens of thousands push this firmly into enterprise budgets.

What does Gong cost beyond per-user pricing?

Gong charges roughly $1,200 to $1,600 per user per year, plus a mandatory platform subscription fee of about $5,000, and most teams also pay a professional services fee for implementation, estimated at $7,500 to $28,500 or more.

Does Gong integrate well with HubSpot?

It connects, but with limitations. Gong's HubSpot integration primarily logs call summaries as notes rather than updating custom HubSpot fields directly, which can limit automated workflows.

The evidence: 6 criteria, 3 penalties (−0.16 points)
9.6
Product Capability & Depth
9.4
Market Credibility & Trust Signals
8.9
Usability & Customer ExperienceLooked for: We look for ease of adoption, interface intuitiveness, and the effectiveness of customer support and coaching workflows.Users consistently praise the platform for eliminating manual note-taking and providing actionable coaching insights, though some report setup complexity.g2.comreddit.com
8.2
Value, Pricing & TransparencyLooked for: We evaluate pricing transparency, cost-to-value ratio, and flexibility for different team sizes.Pricing is not public and is considered high, with mandatory platform fees (~$5k) and implementation costs (~$7.5k) in addition to per-seat licensing.outdoo.aiclaap.io
8.7
Integrations & Ecosystem StrengthLooked for: We analyze the depth of CRM integrations, API availability, and the ability to fit into existing revenue tech stacks.Strong integrations exist for Salesforce and HubSpot, though the HubSpot integration has documented limitations regarding data field population versus note logging.oliv.aivisioneers.gong.io
9.5
Security, Compliance & Data ProtectionLooked for: We examine certifications, data residency options, and compliance with global standards like GDPR and HIPAA.Gong maintains a comprehensive security posture with SOC2 Type II, ISO 27001/27701/27018 certifications, and HIPAA compliance.help.gong.iohelp.gong.io

Score adjustments−0.16 points in total

−0.05High mandatory fees including a ~$5,000 platform base fee and ~$7,500 implementation fee create significant barriers for smaller organizations.claap.io · severity 75/100
−0.06The HubSpot integration logs interaction data primarily as 'notes' rather than discrete CRM fields, which limits the ability to trigger automated workflows based on specific call data.oliv.ai · severity 60/100
−0.05Users have reported delays of up to 60 minutes for call recordings to become available and occasional inconsistencies with the recording bot joining calls.reddit.com · severity 45/100
Visit Gong ↗ Back to the top of the ranking
2

Profit.co

profit.co · OKR Software by Profit.co · scored Dec 2025

Profit.co's free Launch plan supports up to 5 users

Best forOrganizations aligning cross-functional strategy with daily execution through OKRs.

Free tier From $9 per user per month free planSOC 2HIPAA
Visit Profit.co ↗ See the evidence

Enterprise OKR platform using the PEEL framework with deep Jira Epic-to-Key-Result linking.

Standout factProfit.co is a G2 Leader in the OKR category for five straight quarters.pressrelease.com
Biggest catchUsers report a steep learning curve and frequent notification overload.g2.com
5 quartersG2 Leader streakpressrelease.com
$9/user/moGrowth plan pricegetjop.com
1,000+Companies using Profit.coprofit.co

Plans

LaunchFree

up to 5 users

Most chosenGrowth$9/user/mo

comprehensive OKR features

EnterpriseContact for pricing

custom deployment

Source: getjop.com

Compliance

✓ HIPAA✓ SOC 2 (SSAE18)✓ ISO 27001

Source: profit.co

Upside

  • Free Launch plan for up to 5 users
  • Links Jira Epics directly to Key Results
  • HIPAA, SOC 2, and ISO 27001 certified

Catch

  • Steep learning curve for new users
  • Notification overload for power users
  • Key Results must be cloned one by one
Pick it ifOrganizations aligning cross-functional strategy with daily execution through OKRs.
Skip it ifSales-only teams wanting simple quota or commission tracking.
PricingFree for up to 5 users, Growth from $9/user/mo

Editor's takeProfit.co structures OKRs through its own PEEL method, covering planning, execution, engagement, and learning. Jira Epics link directly to Key Results, syncing progress automatically for product and engineering teams. The tradeoff is complexity though, since users report a steep learning curve and notification overload.

Does Profit.co have a free plan?

Yes. The Launch plan is free for up to 5 users, and the paid Growth plan starts at $9 per user per month.

Does Profit.co integrate with Jira?

Yes. Jira issues inside an Epic can be used directly as Key Results or Sub-Key Results inside Profit.co.

The evidence: 6 criteria, 3 penalties (−0.16 points)
9.3
Product Capability & DepthLooked for: We evaluate the software's ability to handle complex goal-setting frameworks, including strategy alignment, execution tracking, and performance management features.Profit.co offers a comprehensive 'Results Management Platform' that integrates OKRs with Task Management, Strategy Roadmaps, and Performance Management using their proprietary PEEL (Plan, Execute, Engage, Learn) methodology.profit.coprofit.coprofit.co
9.1
Market Credibility & Trust SignalsLooked for: We assess the vendor's market presence, awards, customer base size, and reputation among enterprise clients.Profit.co is a recognized G2 Leader with a client base including Fortune 500 companies, validated by consistent high rankings in the OKR category.pressrelease.comprofit.co
8.5
Usability & Customer ExperienceLooked for: We analyze user feedback regarding ease of use, interface design, learning curve, and quality of customer support.While users praise the 24/7 support and customization, there are significant documented complaints regarding a steep learning curve, complex navigation, and notification overload.g2.comprofit.co
8.8
Value, Pricing & TransparencyLooked for: We examine the pricing structure, availability of free tiers, transparency of costs, and value for money compared to competitors.Profit.co offers a free 'Launch' plan for up to 5 users and a competitive 'Growth' plan at $9/user/month, though enterprise pricing remains custom.getjop.comgetjop.com
9.2
Security, Compliance & Data ProtectionLooked for: We evaluate the depth and breadth of integrations with key business tools like Jira, Salesforce, Slack, and HRIS platforms.The platform features deep, bi-directional integrations, particularly with Jira (linking Epics to KRs) and Salesforce, along with support for major HRIS and communication tools.profit.coprofit.coprofit.co
9.3
Support, Training & Onboarding Resources

Score adjustments−0.16 points in total

−0.06Users consistently report a steep learning curve and find the interface complex or overwhelming due to the extensive feature set.g2.com · severity 55/100
−0.05Super users report facing an inundation of notifications, leading to distraction and a cluttered interface.getjop.com · severity 45/100
−0.05The 'Clone' function for Key Results has limitations, such as requiring manual one-by-one cloning and resetting progress, which increases workload.g2.com · severity 40/100
Visit Profit.co ↗ Back to the top of the ranking
3

Ambition

ambition.com · Ambition Sales Tracking Software · scored Dec 2025

4.97/5 on AppExchange, but no dedicated mobile app

Best forEnterprise sales teams on Salesforce wanting gamified accountability.

From $50 per user/mo SOC 2gamificationquote-only pricing
−0.1 vs #1
Visit Ambition ↗ See the evidence

Sales performance platform combining fantasy-sports gamification, coaching workflows, and real-time leaderboards.

Standout factRated 4.97 out of 5 across 117 reviews on Salesforce AppExchangeappexchange.salesforce.com
Biggest catchAmbition does not offer a dedicated mobile app, though it works through a mobile browser.softwarefinder.com
4.97/5AppExchange ratingappexchange.salesforce.com
$50-$80/user/moEstimated starting pricespendflo.com

What reviewers say

Salesforce AppExchange
4.97/5 · 117

Source: appexchange.salesforce.com

Starting price

$50-$80/user/moThird-party estimate; vendor pricing is quote-only

Upside

  • Fantasy-sports style gamification
  • Structured coaching workflows
  • SOC 2 Type 2 compliant

Catch

  • No dedicated mobile app
  • Pricing not publicly available
  • UI reported as cluttered
Pick it ifEnterprise sales teams on Salesforce wanting gamified accountability.
Skip it ifSmall businesses or startups with limited budgets.
PricingCustom quote, third parties estimate $50-$80/user/mo

Editor's takeAmbition layers fantasy-sports style competitions and structured coaching workflows on top of a team's CRM data, broadcasting wins to Slack and office TVs. It holds a 4.97 out of 5 rating across 117 Salesforce AppExchange reviews and counts T-Mobile and Verizon as customers. Pricing is not public, with third-party estimates around $50 to $80 per user monthly, and there is no dedicated mobile app.

How much does Ambition cost?

Pricing is not published. Third-party estimates put it around $50 to $80 per user monthly, but buyers must contact sales for an exact quote.

Does Ambition have a mobile app?

No. It does not offer a dedicated mobile app, though the platform is accessible through any mobile browser.

The evidence: 6 criteria, 3 penalties (−0.12 points)
9.1
Product Capability & DepthLooked for: We evaluate the breadth of sales tracking features, including gamification, coaching tools, and KPI visualization capabilities.Ambition offers a comprehensive suite combining 'Fantasy Football' style gamification, structured coaching orchestration, and real-time performance intelligence scorecards.ambition.comambition.comambition.com
9.3
Market Credibility & Trust SignalsLooked for: We assess user ratings, enterprise adoption, and third-party validation from major review platforms.The product holds a near-perfect 4.97 rating on Salesforce AppExchange and is trusted by major enterprises like T-Mobile, Zoom, and Verizon.appexchange.salesforce.comsecurity.ambition.com
8.7
Usability & Customer ExperienceLooked for: We examine user interface design, ease of setup, and accessibility across devices.Users praise the motivational aspects and dashboard visibility, though some report the interface can be cluttered and note the lack of a dedicated mobile app.ambition.comg2.comsoftwarefinder.com
8.2
Value, Pricing & TransparencyLooked for: We look for public pricing transparency, clear tier differentiation, and ROI evidence.Pricing is not publicly available and requires a sales contact, though third-party sources estimate costs around $50-$80 per user/month.ambition.comg2.comspendflo.com
9.0
Integrations & Ecosystem StrengthLooked for: We evaluate the depth of connections with CRMs, dialers, and communication platforms essential for sales stacks.Ambition offers robust integrations with Salesforce, Slack, Microsoft Teams, and sales engagement platforms like Outreach, Salesloft, and Gong.ambition.comambition.comambition.com
9.4
Security, Compliance & Data ProtectionLooked for: We verify compliance certifications like SOC 2, GDPR, and data encryption standards.Ambition maintains a dedicated trust center and is SOC 2 Type 2 compliant, serving highly regulated enterprise customers.ambition.comsecurity.ambition.comsecurity.ambition.com

Score adjustments−0.12 points in total

−0.05The platform lacks a dedicated mobile application, forcing users to rely on mobile browsers for access on the go.softwarefinder.com · severity 50/100
−0.03Pricing is opaque with no public tiers or costs listed, requiring potential buyers to contact sales for a quote.g2.com · severity 45/100
−0.04Users have reported the user interface can feel cluttered and setup/configuration can be complex.g2.com · severity 40/100
Visit Ambition ↗ Back to the top of the ranking
4

BrightGauge

brightgauge.com · BrightGauge Goal Management · scored Dec 2025

BrightGauge charges about $98 per extra data source

Best forMSPs on ConnectWise wanting automated KPI dashboards and goal tracking.

From $316 per month MSPConnectWisegoal tracking
−0.1 vs #1
Visit BrightGauge ↗ See the evidence

MSP dashboard and goal-tracking platform with automated weekly check-in emails and 40+ integrations.

Standout factPricing runs $316 to $616/mo, plus about $98 per extra data source.g2.com
Biggest catchHistorical data retention is limited to roughly 120-210 days for some datasets.reddit.com
$316-$616/moPricing rangeg2.com
~$98/moExtra data source feereddit.com
40+Pre-built integrationsconnectwise.com

Plans

Standard$316/mo
Most chosenEnterprise$436/mo
Enterprise+$616/mo

+ ~$98/extra data source

Source: g2.com

The thing people get wrong

Dashboard data goes back as far as you need

Some datasets retain only 120-210 days, limiting year-over-year analysis

Source: reddit.com

Upside

  • Automated weekly goal check-in emails
  • Process vs. Outcome goal framework
  • 40+ pre-built MSP integrations

Catch

  • ~$98 per extra data source
  • Limited historical data retention
  • Goals interface called clunky
Pick it ifMSPs on ConnectWise wanting automated KPI dashboards and goal tracking.
Skip it ifNon-MSP sales teams or businesses not using ConnectWise or similar PSAs.
PricingFrom $316/mo (Standard) to $616/mo (Enterprise+), plus ~$98/extra data source.

Editor's takeBrightGauge splits goals into 'Process' (weekly actions) and 'Outcome' (long-term results), and can auto-email a scorecard to every team member each week. Its integration library covers over 40 MSP-specific tools like ConnectWise and Datto with pre-built gauges. Costs climb fast for data-heavy shops: each additional data source runs about $98 a month, and some datasets only retain 120 to 210 days of history, limiting year-over-year comparisons.

How much does BrightGauge cost per data source?

Each additional data source costs about $98 per month on top of the base plan, per a Reddit thread citing BrightGauge's pricing update. Base plans range from $316 to $616 per month.

How long does BrightGauge retain historical data?

Retention is limited for some datasets, often 120 to 210 days, which can make year-over-year comparisons difficult, per user reports on Reddit.

The evidence: 6 criteria, 3 penalties (−0.18 points)
8.7
Product Capability & DepthLooked for: We evaluate the flexibility of goal-setting frameworks (process vs. outcome), automation of check-ins, and the depth of data visualization available for tracking progress.BrightGauge distinguishes between 'Process Goals' (weekly actions) and 'Outcome Goals' (long-term results), supporting both manual check-ins and automated tracking via data gauges.brightgauge.comyoutube.comyoutube.com
9.2
Market Credibility & Trust SignalsLooked for: We assess the product's standing within the MSP industry, its ownership stability, and user sentiment regarding its long-term viability.As a ConnectWise company, BrightGauge is a dominant standard in the MSP space, though some long-term users express concern over the pace of innovation post-acquisition.reddit.comreddit.com
8.9
Usability & Customer ExperienceLooked for: We look for ease of setup, intuitiveness of the dashboard interface, and the user experience specifically related to managing and viewing goals.The interface is widely praised for being intuitive and 'amazing' for visualization, though specific elements like the Goals section have been described as 'clunky' by some users.brightgauge.comg2.comtrustradius.com
8.5
Value, Pricing & TransparencyLooked for: We evaluate the pricing structure, transparency of costs, and the perceived return on investment relative to the feature set.Pricing is transparently published but considered expensive, with significant add-on costs for extra data sources that can drive monthly fees over $600.brightgauge.comg2.comreddit.com
9.0
Integrations & Ecosystem StrengthLooked for: We examine the breadth of third-party integrations, particularly with MSP-specific tools like PSAs, RMMs, and financial software.BrightGauge offers over 40 deep integrations with key MSP tools (ConnectWise, Datto, IT Glue), making it a central hub for disparate data.brightgauge.comconnectwise.comreddit.com
9.4
Support & Training ResourcesLooked for: We assess the quality of customer support, availability of training materials, and the effectiveness of onboarding resources.Support is a standout feature, with users consistently praising the team for going above and beyond, often sending personalized video solutions.brightgauge.comreddit.comreddit.com

Score adjustments−0.18 points in total

−0.09Historical data retention is significantly limited (often 120-210 days or ~1-2 years depending on the dataset), making long-term year-over-year analysis difficult or impossible for some metrics.reddit.com · severity 65/100
−0.05Long-term users report a stagnation in product development and new integrations since the acquisition by ConnectWise, leading to concerns about innovation.reddit.com · severity 50/100
−0.04The specific interface for Goal Management has been described as 'clunky' and in need of enhancement to be more user-friendly.trustradius.com · severity 40/100
Visit BrightGauge ↗ Back to the top of the ranking
5

Dynamics 365 Sales Goals

learn.microsoft.com · scored Dec 2025

Rolls up complex goals, but needs the $105 tier

Best forDynamics 365 users needing hierarchical goal rollups from rep to manager

From $105 per user/mo Microsoft Dynamics 365goal hierarchiesPower BI integration
−0.2 vs #1
Visit Dynamics 365 Sales Goals ↗ See the evidence

Native Microsoft Dynamics 365 module for parent-child sales goal hierarchies with automated daily rollup calculations.

Standout factSales Goals is excluded from the Sales Professional license and requires the Sales Enterprise license at $105 per user monthly.threegreymonkeys.com
Biggest catchUsers consistently cite a steep learning curve and describe the interface as clunky.g2.com
$105/user/moEnterprise license pricedynamics.folio3.com
$65/user/moProfessional license price (no Goals)threegreymonkeys.com

Plans

Most chosenProfessional$65/user/mo

no Sales Goals

Enterprise$105/user/mo

includes Sales Goals

Source: dynamics.folio3.com

In their words

“Users struggle with a steep learning curve, making initial setup and customization challenging and time-consuming.”

g2.com

Upside

  • Complex parent-child goal hierarchies
  • Deep Power BI and Excel integration
  • Automated daily rollup calculations

Catch

  • Requires pricier $105/mo Enterprise tier
  • Steep learning curve reported
  • No native recurring goal automation
Pick it ifDynamics 365 users needing hierarchical goal rollups from rep to manager
Skip it ifSales teams not using the Microsoft Dynamics 365 CRM ecosystem
PricingRequires Sales Enterprise license at $105/user/mo

Editor's takeDynamics 365 Sales Goals handles multi-layered parent-child hierarchies with custom rollup queries, going beyond flat quota tracking into structured organizational alignment. Native ties to Power BI, Excel, and Outlook turn goal data into reporting without leaving the Microsoft stack. The feature is gated behind the $105 per user Sales Enterprise license, since the cheaper $65 Professional tier excludes it entirely, and users report a steep configuration learning curve.

Does the cheaper Dynamics 365 Sales plan include Goals?

No. Sales Goals is excluded from the Sales Professional license at $65 per user monthly and requires the $105 Enterprise tier.

Can Dynamics 365 create recurring goals automatically?

Not natively. There is no built-in feature to automatically create recurring monthly goals without workarounds or the separate Forecasting module.

The evidence: 6 criteria, 3 penalties (−0.18 points)
8.9
Product Capability & DepthLooked for: We evaluate the system's ability to define, track, and roll up complex sales targets across various metrics and organizational hierarchies.Dynamics 365 supports complex parent-child goal hierarchies, custom rollup queries, and tracking of revenue, count, or custom metrics across fiscal or custom periods.learn.microsoft.comlearn.microsoft.comlearn.microsoft.com
9.4
Market Credibility & Trust SignalsLooked for: We assess the vendor's market standing, user adoption rates, and the reliability of the platform based on third-party reviews.As part of the Microsoft Dynamics 365 ecosystem, the product is a market leader with widespread enterprise adoption and verified reviews on major platforms.microsoft.comgartner.comg2.com
8.2
Usability & Customer ExperienceLooked for: We examine the ease of setup, interface intuitiveness, and the learning curve required for new users to effectively manage goals.Users consistently report a steep learning curve and a 'clunky' interface, often requiring training or consultant support for initial configuration.learn.microsoft.comg2.comg2.com
8.5
Value, Pricing & TransparencyLooked for: We analyze the pricing structure, specifically checking which license tiers include the goal management features.The Sales Goals feature is exclusively available in the Enterprise ($105/user/mo) and Premium tiers, and is explicitly excluded from the Professional ($65/user/mo) tier.learn.microsoft.comthreegreymonkeys.comdynamics.folio3.com
9.3
Scalability & PerformanceLooked for: We look for seamless connectivity with other business tools, particularly within the Microsoft suite, to enhance data utility.The module seamlessly integrates with Power BI, Excel, and Outlook, allowing goal data to be visualized and managed within the broader Microsoft suite.microsoft.comstoneridgesoftware.comlearn.microsoft.com
9.1
Security, Compliance & Data Protectionlearn.microsoft.com

Score adjustments−0.18 points in total

−0.05The Sales Goals feature is excluded from the Sales Professional license ($65/user/mo) and requires the significantly more expensive Sales Enterprise license ($105/user/mo).threegreymonkeys.com · severity 75/100
−0.06Users consistently cite a steep learning curve and complex setup process as a barrier to adoption, often describing the interface as 'clunky'.g2.com · severity 60/100
−0.07The system lacks native functionality to automatically create recurring goals (e.g., monthly) without using workarounds or the separate Forecasting module.rocketcrm.co.uk · severity 50/100
Visit Dynamics 365 Sales Goals ↗ Back to the top of the ranking
6

HubSpot Sales Goals

knowledge.hubspot.com · scored Dec 2025

HubSpot gates activity goals behind its Pro plan

Best forTeams already on HubSpot Sales Hub Professional or Enterprise

Free tier From $50 per month native CRM goalswaterfall goalssales forecasting
−0.3 vs #1
Visit HubSpot Sales Goals ↗ See the evidence

Native goal-tracking inside HubSpot Sales Hub for revenue and activity targets, tied directly to CRM data.

Standout factHubSpot reports a 79% improvement in rep productivity after adopting its sales toolsblog.hubspot.com
Biggest catchStarter plan users get Revenue goals only; Calls and Meetings goals require the $90/seat Professional plan.knowledge.hubspot.com
79%Rep productivity gainblog.hubspot.com
1,000Custom goal limitknowledge.hubspot.com
$90/seat/moProfessional plan priceblog.hubspot.com

Standout number

79%reported gain in rep productivity

Source: blog.hubspot.com

The thing people get wrong

All HubSpot Sales Hub plans support activity-based goals

Starter plans are limited to Revenue goals only; Calls and Meetings need Professional

Source: knowledge.hubspot.com

Upside

  • Native, real-time CRM integration
  • Waterfall goals for ramping hires
  • Supports up to 1,000 custom goals

Catch

  • Activity goals require Pro plan
  • Cannot add goals to pivot tables
  • Big price jump to Professional
Pick it ifTeams already on HubSpot Sales Hub Professional or Enterprise
Skip it ifSales teams using Salesforce or other non-HubSpot CRMs
PricingStarter goals included from $50/mo; activity goals need Professional at $90/seat/mo

Editor's takeHubSpot Sales Goals ranks last of six in this category at 8.6. Being built into the CRM means no sync delays for revenue tracking. Activity-based goals staying locked to the Professional tier is the main limitation for smaller teams.

Can Starter plan users track call and meeting goals?

No. Sales Hub Starter only supports Revenue goals. Calls, meetings, and deals goals require Professional or Enterprise.

Can HubSpot goals be shown in a table report?

Not currently. Goals can only be added to single-object deal reports using Line or Area charts, not tables.

The evidence: 6 criteria, 3 penalties (−0.17 points)
8.9
Product Capability & DepthLooked for: We evaluate the range of goal types, customization options, and alignment with complex sales methodologies like ramp-up periods.HubSpot offers templates for revenue, deals, calls, and meetings, plus custom goals for specific objects and waterfall goals for ramping new hires.knowledge.hubspot.comknowledge.hubspot.comknowledge.hubspot.com
9.4
Market Credibility & Trust SignalsLooked for: We look for user adoption rates, sentiment in professional communities, and reputation among sales professionals.HubSpot is a dominant market leader with high user satisfaction for its intuitive interface, though some users note reporting rigidity.g2.comblog.hubspot.com
8.8
Usability & Customer ExperienceLooked for: We assess how easy it is to set up, assign, and track goals without requiring extensive technical intervention.The setup wizard is highly visual and template-driven, allowing for quick deployment of standard sales goals.knowledge.hubspot.comknowledge.hubspot.comknowledge.hubspot.com
8.2
Value, Pricing & TransparencyLooked for: We evaluate the accessibility of features across pricing tiers and whether critical functionality is gated behind high costs.Essential activity goals (calls, meetings) are gated behind the Professional tier, leaving Starter users with only Revenue goals.hubspot.comknowledge.hubspot.comknowledge.hubspot.com
8.4
Reporting & Analytics IntegrationLooked for: We examine how well goal data integrates into broader reporting, dashboards, and visualization tools.Goals integrate well with forecasting and single-object charts but have documented limitations in pivot tables and tabular views.ecosystem.hubspot.comcommunity.hubspot.comcommunity.hubspot.com
8.7
Scalability & Enterprise ControlsLooked for: We look for features that support large teams, such as hierarchical goals, permissions, and capacity limits.Enterprise tiers support hierarchical team management and up to 1,000 custom goals, suitable for scaling organizations.knowledge.hubspot.comknowledge.hubspot.compixcell.io

Score adjustments−0.17 points in total

−0.05Significant feature gating: Sales Hub Starter users are restricted to Revenue goals only; activity goals (calls, meetings) require Professional plan.knowledge.hubspot.com · severity 65/100
−0.06Documented inability to display sales goals as columns in standard table or pivot table reports; restricted to Line/Area charts.community.hubspot.com · severity 60/100
−0.06Goal duration must strictly match the forecast period (e.g., quarterly goals require quarterly forecasting), reducing flexibility.knowledge.hubspot.com · severity 45/100
Visit HubSpot Sales Goals ↗ Back to the top of the ranking
02

Side by side

10 features across 6 products. Green is yes, red is no, grey is not published.

FeatureGongProfit.coAmbitionBrightGaugeDynamics 365 Sales GoalsHubSpot Sales Goals
Has Mobile App ✓ ✓ ✓ ✗ ✓ ✓
Has Free Plan ✗ ✓ ✗ ✗ ✗ ✓
Has Free Trial Contact for trial ✓ ✓ Contact for trial Contact for trial ✓
Integrates With Zapier ✗ ✓ ✓ ✓ ✗ ✓
Has Public API Enterprise API only ✓ ✓ ✓ ✓ ✓
Live Chat Support ✓ ✓ ✓ Email/Ticket only ✓ ✓
SOC 2 or ISO Certified ✓ ✓ — — ✓ ✓
Popular Integrations Salesforce, Slack, Microsoft Teams Slack, Microsoft Teams, Google Workspace Salesforce, Slack, Microsoft Teams ConnectWise, QuickBooks, Slack Microsoft Teams, Outlook, Power BI Google Workspace, Microsoft 365, Slack
Supports SSO ✓ ✓ ✓ Enterprise plans only ✓ ✓
Starting Price $5,000 platform fee + per-user/yr $9 per user per month $50 per user/mo $316 per month $105 per user/mo $50 per month
03

How we chose

Four fixed criteria for every product, plus two chosen for Goal Management Tools for Sales & Revenue Teams, weighted and reduced by documented penalties.

Full methodology
Criteria set for this categoryProduct Capability & Depth, Market Credibility & Trust Signals, Usability & Customer Experience, Value, Pricing & Transparency, Security, Compliance & Data Protection, Integrations & Ecosystem Strength
Evidence, then a scoreDocumentation, pricing pages, security pages and third-party reviews. Each criterion records what was found and links its sources.
Penalties, then a rankDocumented problems pull the score down with their evidence attached. Rank follows the score. Sponsored rows, where present, are labelled.
iVendors cannot buy a position. Every score rests on published evidence, documented problems pull it down, and a 9.1 here is not a 9.1 in another category.
Albert Richer
Albert RicherFounder · Memphis, TN

Sets the criteria and reviews the evidence before a ranking publishes. Email him if something here looks wrong.

04

Questions people ask

What does Gong cost beyond per-user pricing?

Gong charges roughly $1,200 to $1,600 per user per year, plus a mandatory platform subscription fee of about $5,000, and most teams also pay a professional services fee for implementation, estimated at $7,500 to $28,500 or more.

Does Gong integrate well with HubSpot?

It connects, but with limitations. Gong's HubSpot integration primarily logs call summaries as notes rather than updating custom HubSpot fields directly, which can limit automated workflows.

Does Profit.co have a free plan?

Yes. The Launch plan is free for up to 5 users, and the paid Growth plan starts at $9 per user per month.

Does Profit.co integrate with Jira?

Yes. Jira issues inside an Epic can be used directly as Key Results or Sub-Key Results inside Profit.co.

How much does Ambition cost?

Pricing is not published. Third-party estimates put it around $50 to $80 per user monthly, but buyers must contact sales for an exact quote.

Does Ambition have a mobile app?

No. It does not offer a dedicated mobile app, though the platform is accessible through any mobile browser.

How much does BrightGauge cost per data source?

Each additional data source costs about $98 per month on top of the base plan, per a Reddit thread citing BrightGauge's pricing update. Base plans range from $316 to $616 per month.

How long does BrightGauge retain historical data?

Retention is limited for some datasets, often 120 to 210 days, which can make year-over-year comparisons difficult, per user reports on Reddit.

How is the best Goal Management Tools for Sales & Revenue Teams decided?

Every product is scored on six criteria for this category, with cited evidence and documented penalties. Rank follows the overall score. Vendors cannot pay for a position.

How often is this ranking updated?

Products are re-scored when pricing, features or evidence change. This ranking was last updated August 19, 2026.

05

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