Best Cloud Backup & Recovery Software for Marketing Agencies

Cloud backup covering unlimited PCs, Macs, and phones, plus physical drive restores via IDrive Express.

Editor's takeIDrive backs up unlimited PCs, Macs, and mobile devices under one account, unlike competitors that charge per device. The optional Private Key setting keeps encryption zero-knowledge, and IDrive Express ships a physical drive for faster restores. Reviewers report slow upload and restore speeds, and renewal prices rise after the first year.

S3-compatible cloud storage with 11 nines durability, free egress up to 3x stored data.

Editor's takeBackblaze undercuts the major hyperscalers on price, at $6 per terabyte with generous free egress. The S3-compatible API means most existing tools plug in by just changing endpoint URLs. It is not a full AWS replacement, since object tagging is missing and accounts are locked to one region.

An immutable backup platform for hybrid cloud and SaaS data with instant recovery.

Editor's takeRubrik builds immutability into its Atlas file system by default, so backups resist tampering without extra hardware hardening. That design, plus a five-year run as a Gartner Magic Quadrant leader, explains the near-perfect security score. Reviewers increasingly flag slower support and licensing that is hard to parse.

Spanning backs up Microsoft 365, Google Workspace, and Salesforce with unlimited retention and granular restore.

Editor's takeSpanning backs up Microsoft 365, Google Workspace, and Salesforce with no tiers or hidden fees, bundling unlimited retention and storage into a single price near $48 per user a year. Recovery goes deep, supporting point-in-time restore and cross-org Salesforce metadata recovery, not just flat file restores. It stays cloud-only, though, with no support for on-premises or local backup targets, and some users report support responsiveness dropped after Kaseya's acquisition of the company.

SaaS backup for Microsoft 365, Google Workspace, and Salesforce, with unlimited retention.

Editor's takeCloudAlly's core promise is unlimited retention at a low, transparent SMB price around $3 per user a month, a rarity in cloud backup. Salesforce coverage runs deep, including metadata backup and sandbox seeding with data anonymization. The catch is backup cadence: the default is once a day, and reviewers note that Google Chat and newer Google Sites are not covered yet.

Unlimited cloud backup for endpoints with SOC 2, HIPAA compliance, and ransomware recovery.

Editor's takeCrashPlan backs up Windows, Mac, and Linux endpoints continuously, with unlimited version history and ISO 27001 certification. At roughly $10 per user monthly for unlimited storage, it undercuts many compliance-focused rivals. The Java-based client needs manual memory tuning past 1TB of data, and reports show fair use limits kick in above 10TB despite the unlimited marketing.

Hybrid backup software for physical, virtual, and tape environments, sold as a perpetual license or subscription.

Editor's takeRetrospect protects over 500,000 businesses and still offers a perpetual license, a rarity as rivals push subscriptions. It pairs ransomware anomaly detection with Object Lock immutable backups across more than 20 cloud providers. Reviewers consistently call the interface dated, and setup demands real admin time.

SaaS backup platform with automated daily snapshots and granular item-level restores for Shopify, GitHub, and Jira.

Editor's takeRewind backs up Shopify, GitHub, Jira, and other SaaS platforms daily, holding snapshots for 365 days and enabling granular restores of a single deleted item without rolling back an entire account. It carries both SOC 2 Type 2 and ISO 27001 certification, a combination few backup vendors hold, plus AES-256 encryption. Two API-driven limits stand out: Shopify inventory tracking quantities cannot be restored, and GitHub Pull Requests come back as Issues rather than PRs.

Cloud backup built into the Dropbox client, protecting computer folders and drives with version history.

Editor's takeDropbox Backup handles file-level backup for one computer and one external drive, built directly into the client most Dropbox users already have open. Version history keeps deleted or edited files recoverable for 30 to 180 days depending on plan. It falls short of dedicated backup tools on two points: there is no full system image backup, and Dropbox keeps the encryption keys rather than offering zero-knowledge encryption.

Cloud-to-cloud backup for Microsoft 365 and Google Workspace, backing up data 3 times a day.

Editor's takeBackupify runs automated backups three times a day for Microsoft 365 and Google Workspace, and it has been HIPAA compliant since 2014 with annual SOC 2 Type II audits. It protects over 4.5 million users under Kaseya/Datto ownership. The tradeoff shows up at scale. A Reddit user reported a 180GB restore job that recovered under 2GB after four days, and parent company Kaseya has drawn criticism for renewal price uplifts and billing archived users at full rate.