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This category belongs to a broader group — view all Workflow Automation & No-Code Tools tools here.

Workflow Automation for Marketing Teams
Albert Richer

What are the Best Workflow Automation Tools for Marketing Teams? In the ever-evolving landscape of marketing, workflow automation tools are essential for driving efficiency and enhancing team collaboration. What are the Best Workflow Automation Tools for Marketing Teams? In the ever-evolving landscape of marketing, workflow automation tools are essential for driving efficiency and enhancing team collaboration. Research indicates that teams using automation can increase productivity by up to 30%, allowing marketers to focus on strategy rather than repetitive tasks.

Similar Categories
1
Expert Score
9.8 / 10
489
122
USER-FRIENDLY DESIGN
SCALABLE SOLUTIONS

Zapier Marketing Automation

Zapier Marketing Automation
View Website
Free plan available, Paid plans start at $19.99/month
USER-FRIENDLY DESIGN
SCALABLE SOLUTIONS

Why We Love It

Zapier's marketing automation tool is a dream come true for industry professionals. It not only simplifies the process of connecting various marketing apps, but also uses AI to build efficient workflows. This means teams can automate their repetitive tasks and focus more on their core activities. Its emphasis on user-friendliness and 24/7 support makes it a reliable tool for marketing teams of all sizes.

Pros

  • Seamless integration with 7,000+ apps
  • AI-powered automation
  • Efficient lead generation and content management
  • User-friendly interface
  • 24/7 support

Cons

  • Limited features on free plan
  • Can be complex for beginners
  • Depends on third-party app integrations

Free plan available, Paid plans start at $19.99/month

Zapier provides a comprehensive and user-friendly marketing automation solution that seamlessly integrates with over 7,000 apps. Its AI-powered system allows for efficient and innovative workflow creation, effective lead generation, and content management, specifically tailored to meet the unique needs of marketing teams.

Pros

  • Seamless integration with 7,000+ apps
  • AI-powered automation
  • Efficient lead generation and content management
  • User-friendly interface
  • 24/7 support

Cons

  • Limited features on free plan
  • Can be complex for beginners
  • Depends on third-party app integrations
USER-FRIENDLY DESIGN
SCALABLE SOLUTIONS

Why We Love It

Zapier's marketing automation tool is a dream come true for industry professionals. It not only simplifies the process of connecting various marketing apps, but also uses AI to build efficient workflows. This means teams can automate their repetitive tasks and focus more on their core activities. Its emphasis on user-friendliness and 24/7 support makes it a reliable tool for marketing teams of all sizes.

Pros

  • Seamless integration with 7,000+ apps
  • AI-powered automation
  • Efficient lead generation and content management
  • User-friendly interface
  • 24/7 support

Cons

  • Limited features on free plan
  • Can be complex for beginners
  • Depends on third-party app integrations

Why We Love It

Zapier's marketing automation tool is a dream come true for industry professionals. It not only simplifies the process of connecting various marketing apps, but also uses AI to build efficient workflows. This means teams can automate their repetitive tasks and focus more on their core activities. Its emphasis on user-friendliness and 24/7 support makes it a reliable tool for marketing teams of all sizes.

Free plan available, Paid plans start at $19.99/month

Zapier provides a comprehensive and user-friendly marketing automation solution that seamlessly integrates with over 7,000 apps. Its AI-powered system allows for efficient and innovative workflow creation, effective lead generation, and content management, specifically tailored to meet the unique needs of marketing teams.

2
Expert Score
9.6 / 10
708
66

Why We Love It

Marcom's Marketing Workflow Automation is a game-changer for marketing professionals. Its ability to streamline and automate repeatable processes not only saves time but ensures consistency across campaigns. What makes it truly special is its focus on common automation mistakes, providing solutions to rectify and prevent these errors. It's a comprehensive tool that understands and caters to the specific needs of marketing teams.

Pros

  • Robust automation features
  • Designed for marketing processes
  • Efficiency in managing workflows
  • Error rectification in automation

Cons

  • May require technical know-how
  • Enterprise-level pricing may be high for small businesses

Enterprise pricing available

Marcom's Workflow Automation is a SaaS solution specifically designed for marketing teams. It leverages technology to create, manage, and execute repeatable marketing processes, directly addressing the need for efficiency and consistency in marketing operations. With its robust features, it can help rectify common mistakes in marketing automation workflows.

Pros

  • Robust automation features
  • Designed for marketing processes
  • Efficiency in managing workflows
  • Error rectification in automation

Cons

  • May require technical know-how
  • Enterprise-level pricing may be high for small businesses

Why We Love It

Marcom's Marketing Workflow Automation is a game-changer for marketing professionals. Its ability to streamline and automate repeatable processes not only saves time but ensures consistency across campaigns. What makes it truly special is its focus on common automation mistakes, providing solutions to rectify and prevent these errors. It's a comprehensive tool that understands and caters to the specific needs of marketing teams.

Pros

  • Robust automation features
  • Designed for marketing processes
  • Efficiency in managing workflows
  • Error rectification in automation

Cons

  • May require technical know-how
  • Enterprise-level pricing may be high for small businesses

Why We Love It

Marcom's Marketing Workflow Automation is a game-changer for marketing professionals. Its ability to streamline and automate repeatable processes not only saves time but ensures consistency across campaigns. What makes it truly special is its focus on common automation mistakes, providing solutions to rectify and prevent these errors. It's a comprehensive tool that understands and caters to the specific needs of marketing teams.

Enterprise pricing available

Marcom's Workflow Automation is a SaaS solution specifically designed for marketing teams. It leverages technology to create, manage, and execute repeatable marketing processes, directly addressing the need for efficiency and consistency in marketing operations. With its robust features, it can help rectify common mistakes in marketing automation workflows.

3
Expert Score
9.4 / 10
636
74
SEAMLESS INTEGRATIONS
ENTERPRISE-READY

Microsoft Power Automate

Microsoft Power Automate
View Website
Free plan available for individuals, paid plans starting at $15 per user/month, unlimited flows available for $40 per user/month
SEAMLESS INTEGRATIONS
ENTERPRISE-READY

Why We Love It

Microsoft Power Automate is an excellent tool for marketing teams. It automates manual, time-consuming tasks, freeing up team members to focus on more strategic initiatives. Its interoperability with Microsoft 365 means teams can automate workflows across the suite of applications they already use daily. Plus, its AI capabilities allow for smart data processing and decision making. It's a game-changer for marketing teams seeking efficiency and productivity.

Pros

  • Full integration with Microsoft 365
  • Advanced AI capabilities
  • Robust automation features
  • Highly customizable

Cons

  • Could be complex for non-technical users
  • Additional costs for premium connectors

Free plan available for individuals, paid plans starting at $15 per user/month, unlimited flows available for $40 per user/month

Microsoft Power Automate is a dynamic workflow automation tool designed for marketing teams. It eliminates repetitive tasks and streamlines marketing processes through rule-based logic, driving efficiency and productivity in marketing teams.

Pros

  • Full integration with Microsoft 365
  • Advanced AI capabilities
  • Robust automation features
  • Highly customizable

Cons

  • Could be complex for non-technical users
  • Additional costs for premium connectors
SEAMLESS INTEGRATIONS
ENTERPRISE-READY

Why We Love It

Microsoft Power Automate is an excellent tool for marketing teams. It automates manual, time-consuming tasks, freeing up team members to focus on more strategic initiatives. Its interoperability with Microsoft 365 means teams can automate workflows across the suite of applications they already use daily. Plus, its AI capabilities allow for smart data processing and decision making. It's a game-changer for marketing teams seeking efficiency and productivity.

Pros

  • Full integration with Microsoft 365
  • Advanced AI capabilities
  • Robust automation features
  • Highly customizable

Cons

  • Could be complex for non-technical users
  • Additional costs for premium connectors

Why We Love It

Microsoft Power Automate is an excellent tool for marketing teams. It automates manual, time-consuming tasks, freeing up team members to focus on more strategic initiatives. Its interoperability with Microsoft 365 means teams can automate workflows across the suite of applications they already use daily. Plus, its AI capabilities allow for smart data processing and decision making. It's a game-changer for marketing teams seeking efficiency and productivity.

Free plan available for individuals, paid plans starting at $15 per user/month, unlimited flows available for $40 per user/month

Microsoft Power Automate is a dynamic workflow automation tool designed for marketing teams. It eliminates repetitive tasks and streamlines marketing processes through rule-based logic, driving efficiency and productivity in marketing teams.

4
Expert Score
9.2 / 10
430
26
CONTENT CREATION CHAMP
ERROR-FREE AUTOMATION

Jasper: AI-powered Marketing Automation

Jasper: AI-powered Marketing Automation
View Website
Free trial available, Subscription pricing starts at $29/month
CONTENT CREATION CHAMP
ERROR-FREE AUTOMATION

Why We Love It

Jasper is a game-changer for marketers. It excels in automating content production, a task that often consumes a significant amount of time and resources. The AI capabilities of Jasper help marketing teams to maintain content consistency and quality, while also ensuring the brand's voice is unified across all platforms. It's perfect for marketing teams aiming to increase output without compromising on content quality or brand integrity.

Pros

  • AI-powered content creation
  • Automated marketing workflows
  • Brand unification
  • Scalability
  • Easy integration

Cons

  • Might require some tech knowledge
  • Subscription-based pricing may not suit all budgets
  • Lack of customization options

Free trial available, Subscription pricing starts at $29/month

Jasper is an AI-driven marketing platform that streamlines brand experience while accelerating content creation. It is designed to automate marketing procedures at scale, providing industry-specific solutions to marketing teams, particularly those who need to consistently produce large volumes of engaging content.

Pros

  • AI-powered content creation
  • Automated marketing workflows
  • Brand unification
  • Scalability
  • Easy integration

Cons

  • Might require some tech knowledge
  • Subscription-based pricing may not suit all budgets
  • Lack of customization options
CONTENT CREATION CHAMP
ERROR-FREE AUTOMATION

Why We Love It

Jasper is a game-changer for marketers. It excels in automating content production, a task that often consumes a significant amount of time and resources. The AI capabilities of Jasper help marketing teams to maintain content consistency and quality, while also ensuring the brand's voice is unified across all platforms. It's perfect for marketing teams aiming to increase output without compromising on content quality or brand integrity.

Pros

  • AI-powered content creation
  • Automated marketing workflows
  • Brand unification
  • Scalability
  • Easy integration

Cons

  • Might require some tech knowledge
  • Subscription-based pricing may not suit all budgets
  • Lack of customization options

Why We Love It

Jasper is a game-changer for marketers. It excels in automating content production, a task that often consumes a significant amount of time and resources. The AI capabilities of Jasper help marketing teams to maintain content consistency and quality, while also ensuring the brand's voice is unified across all platforms. It's perfect for marketing teams aiming to increase output without compromising on content quality or brand integrity.

Free trial available, Subscription pricing starts at $29/month

Jasper is an AI-driven marketing platform that streamlines brand experience while accelerating content creation. It is designed to automate marketing procedures at scale, providing industry-specific solutions to marketing teams, particularly those who need to consistently produce large volumes of engaging content.

5
Expert Score
8.9 / 10
449
117
REAL-TIME INSIGHTS
MARKETING TEAM FAVORITE
REAL-TIME INSIGHTS
MARKETING TEAM FAVORITE

Why We Love It

Outreach stands out in the industry because of its unique AI-powered automation that takes workflow management to the next level. It offers specific functionalities that cater to the needs of sales, marketing, RevOps, and GTM teams, making it a one-stop solution for businesses looking to streamline their processes and drive revenue growth. Moreover, its advanced analytics provide actionable insights that help in decision-making and strategy planning.

Pros

  • AI-powered automation
  • Efficient workflow management
  • Dedicated support for sales and marketing teams
  • Advanced analytics and insights
  • Seamless integrations

Cons

  • Pricing can be high for smaller businesses
  • May require some learning curve
  • Limited customization options

Enterprise pricing available

Outreach is an AI-powered revenue workflow platform specifically designed for sales, marketing, RevOps, and GTM teams. It provides industry professionals with cutting-edge AI technology to automate and streamline their marketing workflows, driving revenue success and optimizing operational efficiency.

Pros

  • AI-powered automation
  • Efficient workflow management
  • Dedicated support for sales and marketing teams
  • Advanced analytics and insights
  • Seamless integrations

Cons

  • Pricing can be high for smaller businesses
  • May require some learning curve
  • Limited customization options
REAL-TIME INSIGHTS
MARKETING TEAM FAVORITE

Why We Love It

Outreach stands out in the industry because of its unique AI-powered automation that takes workflow management to the next level. It offers specific functionalities that cater to the needs of sales, marketing, RevOps, and GTM teams, making it a one-stop solution for businesses looking to streamline their processes and drive revenue growth. Moreover, its advanced analytics provide actionable insights that help in decision-making and strategy planning.

Pros

  • AI-powered automation
  • Efficient workflow management
  • Dedicated support for sales and marketing teams
  • Advanced analytics and insights
  • Seamless integrations

Cons

  • Pricing can be high for smaller businesses
  • May require some learning curve
  • Limited customization options

Why We Love It

Outreach stands out in the industry because of its unique AI-powered automation that takes workflow management to the next level. It offers specific functionalities that cater to the needs of sales, marketing, RevOps, and GTM teams, making it a one-stop solution for businesses looking to streamline their processes and drive revenue growth. Moreover, its advanced analytics provide actionable insights that help in decision-making and strategy planning.

Enterprise pricing available

Outreach is an AI-powered revenue workflow platform specifically designed for sales, marketing, RevOps, and GTM teams. It provides industry professionals with cutting-edge AI technology to automate and streamline their marketing workflows, driving revenue success and optimizing operational efficiency.

6
Expert Score
8.7 / 10
543
26
24/7 SUPPORT
NO-CODE FLEXIBILITY

Boomi Marketing Workflow Automation

Boomi Marketing Workflow Automation
View Website
Custom enterprise pricing available
24/7 SUPPORT
NO-CODE FLEXIBILITY

Why We Love It

Boomi stands out in the marketing industry for its capability to seamlessly connect, integrate, and automate marketing workflows all in one platform. It's a game-changer for marketers, allowing them to move leads through the funnel more efficiently and streamline data processes. With its real-time data synchronization, it ensures that all marketing efforts are based on the most current, accurate data, leading to more effective strategies and campaigns.

Pros

  • Comprehensive marketing automation
  • Seamless integrations
  • Scalability
  • End-to-end platform
  • Real-time data synchronization

Cons

  • Complex for beginners
  • Relatively expensive
  • Limited pre-built connectors

Custom enterprise pricing available

Boomi is a comprehensive solution specifically designed to automate and streamline marketing workflows. It addresses the unique needs of marketers by offering seamless integration, automation, and scalability, making it easier to manage and move leads through the sales funnel.

Pros

  • Comprehensive marketing automation
  • Seamless integrations
  • Scalability
  • End-to-end platform
  • Real-time data synchronization

Cons

  • Complex for beginners
  • Relatively expensive
  • Limited pre-built connectors
24/7 SUPPORT
NO-CODE FLEXIBILITY

Why We Love It

Boomi stands out in the marketing industry for its capability to seamlessly connect, integrate, and automate marketing workflows all in one platform. It's a game-changer for marketers, allowing them to move leads through the funnel more efficiently and streamline data processes. With its real-time data synchronization, it ensures that all marketing efforts are based on the most current, accurate data, leading to more effective strategies and campaigns.

Pros

  • Comprehensive marketing automation
  • Seamless integrations
  • Scalability
  • End-to-end platform
  • Real-time data synchronization

Cons

  • Complex for beginners
  • Relatively expensive
  • Limited pre-built connectors

Why We Love It

Boomi stands out in the marketing industry for its capability to seamlessly connect, integrate, and automate marketing workflows all in one platform. It's a game-changer for marketers, allowing them to move leads through the funnel more efficiently and streamline data processes. With its real-time data synchronization, it ensures that all marketing efforts are based on the most current, accurate data, leading to more effective strategies and campaigns.

Custom enterprise pricing available

Boomi is a comprehensive solution specifically designed to automate and streamline marketing workflows. It addresses the unique needs of marketers by offering seamless integration, automation, and scalability, making it easier to manage and move leads through the sales funnel.

7
Expert Score
8.5 / 10
366
151
AI-POWERED EFFICIENCY
LEAD GENERATION PRO
AI-POWERED EFFICIENCY
LEAD GENERATION PRO

Why We Love It

What makes Hive special for this industry is its ability to automate intricate marketing workflows effortlessly, allowing teams to focus more on creative and strategic tasks. Hive's automation engine is designed with marketing professionals in mind, providing them with an efficient way to manage projects and save time. Its deep understanding of the unique needs of marketing teams makes it an invaluable tool in this industry.

Pros

  • Streamlines complex workflows
  • Logic-based automation
  • Improved project management
  • Time-saving features
  • Tailored for marketing teams

Cons

  • May require some technical understanding
  • Potential overkill for smaller teams
  • Enterprise pricing may not fit all budgets

Enterprise pricing available

Hive is a powerful marketing workflow tool that empowers teams with its logic-based automation engine, Hive Automate. It streamlines complex workflows, thus specifically addressing the needs of marketing professionals who require efficient project management and time-saving automation.

Pros

  • Streamlines complex workflows
  • Logic-based automation
  • Improved project management
  • Time-saving features
  • Tailored for marketing teams

Cons

  • May require some technical understanding
  • Potential overkill for smaller teams
  • Enterprise pricing may not fit all budgets
AI-POWERED EFFICIENCY
LEAD GENERATION PRO

Why We Love It

What makes Hive special for this industry is its ability to automate intricate marketing workflows effortlessly, allowing teams to focus more on creative and strategic tasks. Hive's automation engine is designed with marketing professionals in mind, providing them with an efficient way to manage projects and save time. Its deep understanding of the unique needs of marketing teams makes it an invaluable tool in this industry.

Pros

  • Streamlines complex workflows
  • Logic-based automation
  • Improved project management
  • Time-saving features
  • Tailored for marketing teams

Cons

  • May require some technical understanding
  • Potential overkill for smaller teams
  • Enterprise pricing may not fit all budgets

Why We Love It

What makes Hive special for this industry is its ability to automate intricate marketing workflows effortlessly, allowing teams to focus more on creative and strategic tasks. Hive's automation engine is designed with marketing professionals in mind, providing them with an efficient way to manage projects and save time. Its deep understanding of the unique needs of marketing teams makes it an invaluable tool in this industry.

Enterprise pricing available

Hive is a powerful marketing workflow tool that empowers teams with its logic-based automation engine, Hive Automate. It streamlines complex workflows, thus specifically addressing the needs of marketing professionals who require efficient project management and time-saving automation.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Hive Marketing Workflow Tool
Yes No Contact for trial Yes Yes Yes Not specified Slack, Google Workspace, Microsoft 365 Yes Contact for pricing
2Zapier Marketing Automation
Web-only Yes No Yes Yes Yes Not specified Slack, Salesforce, Google Workspace, Microsoft 365, HubSpot Not specified $19.99/month
3Microsoft Power Automate
Yes Yes Yes - 30 days No Yes Yes Both Microsoft 365, Salesforce, Dynamics 365 Yes $15/user/month
4Jasper: AI-powered Marketing Automation
Not specified No Yes - 7 days Yes Not specified Yes Not specified Slack, Google Workspace, HubSpot Not specified $29/month
5Marcom Marketing Workflow Automation
Not specified No Contact for trial Not specified Not specified Not specified Not specified Not specified Not specified Contact for pricing
6Outreach: AI Workflow Platform
Yes No Contact for trial Yes Yes Yes SOC 2 Salesforce, Microsoft 365, LinkedIn Yes Contact for pricing
7Boomi Marketing Workflow Automation
Not specified No Contact for trial No Yes Email/Ticket only Not specified Salesforce, NetSuite, SAP Yes Custom pricing
1

Hive Marketing Workflow Tool

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Google Workspace, Microsoft 365
Supports SSO
Yes
Starting Price
Contact for pricing
2

Zapier Marketing Automation

Has Mobile App
Web-only
Has Free Plan
Yes
Has Free Trial
No
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Salesforce, Google Workspace, Microsoft 365, HubSpot
Supports SSO
Not specified
Starting Price
$19.99/month
3

Microsoft Power Automate

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Microsoft 365, Salesforce, Dynamics 365
Supports SSO
Yes
Starting Price
$15/user/month
4

Jasper: AI-powered Marketing Automation

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Yes - 7 days
Integrates With Zapier
Yes
Has Public API
Not specified
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Google Workspace, HubSpot
Supports SSO
Not specified
Starting Price
$29/month
5

Marcom Marketing Workflow Automation

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Popular Integrations
Not specified
Supports SSO
Not specified
Starting Price
Contact for pricing
6

Outreach: AI Workflow Platform

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Microsoft 365, LinkedIn
Supports SSO
Yes
Starting Price
Contact for pricing
7

Boomi Marketing Workflow Automation

Has Mobile App
Not specified
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, NetSuite, SAP
Supports SSO
Yes
Starting Price
Custom pricing

Similar Categories

How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for workflow automation tools for marketing teams outlines a comprehensive methodology that emphasizes key criteria such as product specifications, features, customer reviews, ratings, and overall value. Specific considerations in this category include integration capabilities with existing marketing tools, ease of use, scalability, and customer support options, all of which significantly influence the selection process. The research and analysis approach involved a detailed comparison of product specifications, a thorough review of customer feedback and ratings, and an evaluation of the price-to-value ratio. This objective analysis ensures that the rankings reflect the best options available for marketing teams seeking effective workflow automation solutions.

Verification

  • Products evaluated through comprehensive research and analysis of marketing automation features.
  • Rankings based on analysis of user reviews, ratings, and expert insights in the workflow automation space.
  • Selection criteria focus on ease of integration, user-friendliness, and scalability for marketing teams.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Workflow Automation for Marketing Teams

What makes a workflow automation for marketing teams the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your workflow automation for marketing teams recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of workflow automation for marketing teams?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

×

Score Breakdown

0.0 / 10
Excellent

What This Award Means