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You can explore all related software in our Campaign Orchestration Platforms overview.

Cross Channel Campaign Automation Platforms
Albert Richer

Unpacking the Landscape: Insights into the Best Cross Channel Campaign Automation Platforms When analyzing customer feedback across multiple platforms, it becomes clear that understanding the nuances of cross-channel campaign automation is essential. Market research indicates that many users prioritize integration capabilities—especially with popular tools like HubSpot and Salesforce, both of which frequently appear in top-rated lists. Unpacking the Landscape: Insights into the Best Cross Channel Campaign Automation Platforms When analyzing customer feedback across multiple platforms, it becomes clear that understanding the nuances of cross-channel campaign automation is essential.

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1
Expert Score
8.8 / 10
481
71

Why We Love It

Salesforce's Cross-Channel Marketing Platform is a game-changer for industry professionals. Its ability to break down channel silos and manage various marketing channels from a single platform brings unparalleled efficiency and cohesion to marketing campaigns. Plus, the robust analytics offered by the platform provide valuable insights to further optimize marketing efforts. This high level of integration and insight is why industry professionals love working with Salesforce.

Pros

  • Unified interface for multiple channels
  • Streamlined marketing efforts
  • Trusted brand in SaaS solutions
  • In-depth analytics and reporting

Cons

  • Pricing may be high for small businesses
  • May have additional features not needed by all businesses
  • Steep learning curve for beginners

Enterprise pricing available

Salesforce's Cross-Channel Marketing Platform is a comprehensive solution for professionals looking to streamline their multi-platform marketing efforts. This tool specifically addresses the industry need for a unified interface that can manage email, mobile, and digital advertising channels, eliminating the common issues caused by channel silos.

Pros

  • Unified interface for multiple channels
  • Streamlined marketing efforts
  • Trusted brand in SaaS solutions
  • In-depth analytics and reporting

Cons

  • Pricing may be high for small businesses
  • May have additional features not needed by all businesses
  • Steep learning curve for beginners

Why We Love It

Salesforce's Cross-Channel Marketing Platform is a game-changer for industry professionals. Its ability to break down channel silos and manage various marketing channels from a single platform brings unparalleled efficiency and cohesion to marketing campaigns. Plus, the robust analytics offered by the platform provide valuable insights to further optimize marketing efforts. This high level of integration and insight is why industry professionals love working with Salesforce.

Pros

  • Unified interface for multiple channels
  • Streamlined marketing efforts
  • Trusted brand in SaaS solutions
  • In-depth analytics and reporting

Cons

  • Pricing may be high for small businesses
  • May have additional features not needed by all businesses
  • Steep learning curve for beginners

Why We Love It

Salesforce's Cross-Channel Marketing Platform is a game-changer for industry professionals. Its ability to break down channel silos and manage various marketing channels from a single platform brings unparalleled efficiency and cohesion to marketing campaigns. Plus, the robust analytics offered by the platform provide valuable insights to further optimize marketing efforts. This high level of integration and insight is why industry professionals love working with Salesforce.

Enterprise pricing available

Salesforce's Cross-Channel Marketing Platform is a comprehensive solution for professionals looking to streamline their multi-platform marketing efforts. This tool specifically addresses the industry need for a unified interface that can manage email, mobile, and digital advertising channels, eliminating the common issues caused by channel silos.

2
Expert Score
8.5 / 10
483
116
REAL-TIME INSIGHTS
OMNICHANNEL MASTER
REAL-TIME INSIGHTS
OMNICHANNEL MASTER

Why We Love It

Dotdigital stands out in this industry for its ability to seamlessly integrate cross-channel campaigns. Its advanced personalization features allow marketers to tailor their campaigns to individual customers, while the robust analytics provide valuable insights to help refine and optimize marketing strategies. Dotdigital's platform specifically addresses the needs of industry professionals by offering a comprehensive solution for managing and executing successful marketing campaigns.

Pros

  • Advanced personalization features
  • Integrates with multiple platforms
  • Omnichannel marketing capabilities
  • Comprehensive customer journey mapping
  • Robust analytics

Cons

  • Pricing isn't transparent
  • May be overwhelming for beginners
  • Requires some technical know-how

Pricing available upon request

Dotdigital offers a comprehensive cross-channel marketing automation platform that enables businesses to create personalized campaigns across multiple avenues. The platform provides an impressive array of features such as segmentation, omnichannel marketing, and customer journey mapping - all of which cater to the unique needs of marketers who wish to engage with customers in a relevant, personalized way.

Pros

  • Advanced personalization features
  • Integrates with multiple platforms
  • Omnichannel marketing capabilities
  • Comprehensive customer journey mapping
  • Robust analytics

Cons

  • Pricing isn't transparent
  • May be overwhelming for beginners
  • Requires some technical know-how
REAL-TIME INSIGHTS
OMNICHANNEL MASTER

Why We Love It

Dotdigital stands out in this industry for its ability to seamlessly integrate cross-channel campaigns. Its advanced personalization features allow marketers to tailor their campaigns to individual customers, while the robust analytics provide valuable insights to help refine and optimize marketing strategies. Dotdigital's platform specifically addresses the needs of industry professionals by offering a comprehensive solution for managing and executing successful marketing campaigns.

Pros

  • Advanced personalization features
  • Integrates with multiple platforms
  • Omnichannel marketing capabilities
  • Comprehensive customer journey mapping
  • Robust analytics

Cons

  • Pricing isn't transparent
  • May be overwhelming for beginners
  • Requires some technical know-how

Why We Love It

Dotdigital stands out in this industry for its ability to seamlessly integrate cross-channel campaigns. Its advanced personalization features allow marketers to tailor their campaigns to individual customers, while the robust analytics provide valuable insights to help refine and optimize marketing strategies. Dotdigital's platform specifically addresses the needs of industry professionals by offering a comprehensive solution for managing and executing successful marketing campaigns.

Pricing available upon request

Dotdigital offers a comprehensive cross-channel marketing automation platform that enables businesses to create personalized campaigns across multiple avenues. The platform provides an impressive array of features such as segmentation, omnichannel marketing, and customer journey mapping - all of which cater to the unique needs of marketers who wish to engage with customers in a relevant, personalized way.

3
Expert Score
8.1 / 10
613
151
CUSTOMER JOURNEY MAPPING
PREDICTIVE INSIGHTS

ActiveCampaign Cross-Channel Campaigns

ActiveCampaign Cross-Channel Campaigns
View Website
Pricing models starting at $9/month, with enterprise pricing available
CUSTOMER JOURNEY MAPPING
PREDICTIVE INSIGHTS

Why We Love It

ActiveCampaign Cross-Channel Campaigns is a game changer for industries that rely heavily on customer engagement across multiple platforms. The AI-powered tool enables seamless orchestration of campaigns, ensuring you grab attention and convert on a large scale. The detailed analytics provide valuable insights into campaign performance, helping you refine and improve your strategies. Its ability to integrate with a wide array of platforms makes it a versatile tool in any marketer's toolkit.

Pros

  • AI-driven platform
  • Reach multiple channels simultaneously
  • Scalable solutions
  • Detailed analytics
  • Easy integrations

Cons

  • Complex interface for beginners
  • Pricing can be steep for small companies

Pricing models starting at $9/month, with enterprise pricing available

ActiveCampaign offers a cutting-edge solution specifically designed for cross-channel campaign orchestration. It's AI-powered platform enables industries to reach customers via varied platforms including email, SMS, WhatsApp, social media and ads, effectively driving conversions at scale. This is especially beneficial for industries where customer outreach and engagement through multiple channels is critical.

Pros

  • AI-driven platform
  • Reach multiple channels simultaneously
  • Scalable solutions
  • Detailed analytics
  • Easy integrations

Cons

  • Complex interface for beginners
  • Pricing can be steep for small companies
CUSTOMER JOURNEY MAPPING
PREDICTIVE INSIGHTS

Why We Love It

ActiveCampaign Cross-Channel Campaigns is a game changer for industries that rely heavily on customer engagement across multiple platforms. The AI-powered tool enables seamless orchestration of campaigns, ensuring you grab attention and convert on a large scale. The detailed analytics provide valuable insights into campaign performance, helping you refine and improve your strategies. Its ability to integrate with a wide array of platforms makes it a versatile tool in any marketer's toolkit.

Pros

  • AI-driven platform
  • Reach multiple channels simultaneously
  • Scalable solutions
  • Detailed analytics
  • Easy integrations

Cons

  • Complex interface for beginners
  • Pricing can be steep for small companies

Why We Love It

ActiveCampaign Cross-Channel Campaigns is a game changer for industries that rely heavily on customer engagement across multiple platforms. The AI-powered tool enables seamless orchestration of campaigns, ensuring you grab attention and convert on a large scale. The detailed analytics provide valuable insights into campaign performance, helping you refine and improve your strategies. Its ability to integrate with a wide array of platforms makes it a versatile tool in any marketer's toolkit.

Pricing models starting at $9/month, with enterprise pricing available

ActiveCampaign offers a cutting-edge solution specifically designed for cross-channel campaign orchestration. It's AI-powered platform enables industries to reach customers via varied platforms including email, SMS, WhatsApp, social media and ads, effectively driving conversions at scale. This is especially beneficial for industries where customer outreach and engagement through multiple channels is critical.

4
Expert Score
7.9 / 10
599
53

Why We Love It

Sitecore's CCCM stands out because it allows marketing professionals to synchronize and manage campaigns across a variety of channels, ensuring consistent communication and personalized experiences for customers. This is critical in today's digital age where customers interact with brands through multiple touchpoints. Its advanced marketing automation capabilities further enhance efficiency, making it a powerful tool for enterprise brands.

Pros

  • Omnichannel personalization capabilities
  • Advanced marketing automation
  • Robust campaign management features
  • Designed for enterprise brands

Cons

  • May be too complex for small businesses
  • Potential higher cost for full feature access

Enterprise pricing available

Sitecore's CCCM provides an omnichannel personalization platform that enables seamless and efficient campaign management across multiple channels. It is designed to cater to the needs of enterprise brands, offering advanced marketing automation capabilities that allow industry professionals to deliver personalized customer experiences.

Pros

  • Omnichannel personalization capabilities
  • Advanced marketing automation
  • Robust campaign management features
  • Designed for enterprise brands

Cons

  • May be too complex for small businesses
  • Potential higher cost for full feature access

Why We Love It

Sitecore's CCCM stands out because it allows marketing professionals to synchronize and manage campaigns across a variety of channels, ensuring consistent communication and personalized experiences for customers. This is critical in today's digital age where customers interact with brands through multiple touchpoints. Its advanced marketing automation capabilities further enhance efficiency, making it a powerful tool for enterprise brands.

Pros

  • Omnichannel personalization capabilities
  • Advanced marketing automation
  • Robust campaign management features
  • Designed for enterprise brands

Cons

  • May be too complex for small businesses
  • Potential higher cost for full feature access

Why We Love It

Sitecore's CCCM stands out because it allows marketing professionals to synchronize and manage campaigns across a variety of channels, ensuring consistent communication and personalized experiences for customers. This is critical in today's digital age where customers interact with brands through multiple touchpoints. Its advanced marketing automation capabilities further enhance efficiency, making it a powerful tool for enterprise brands.

Enterprise pricing available

Sitecore's CCCM provides an omnichannel personalization platform that enables seamless and efficient campaign management across multiple channels. It is designed to cater to the needs of enterprise brands, offering advanced marketing automation capabilities that allow industry professionals to deliver personalized customer experiences.

5
Expert Score
7.4 / 10
603
25
EFFORTLESS AUTOMATION
EFFORTLESS AUTOMATION

Why We Love It

With Iterable, professionals in the industry can harness the power of AI to create personalized, dynamic experiences across various channels. It not only streamlines the campaign orchestration process but also provides valuable insights via robust analytics. Iterable’s seamless integrations make it a versatile tool, fitting neatly into any existing marketing tech stack. It's a comprehensive solution for data-driven, cross-channel marketing automation.

Pros

  • AI-powered customer engagement
  • Data-driven personalization
  • Multi-channel orchestration
  • Seamless integrations
  • Robust analytics

Cons

  • Complex interface for beginners
  • Premium pricing
  • Requires technical skills for advanced features

Enterprise pricing available

Iterable is a data-driven, cross-channel communication platform that uses AI to engage customers at the right moments. It specializes in campaign orchestration, making it a perfect fit for marketing professionals looking to automate and streamline their multi-channel strategies.

Pros

  • AI-powered customer engagement
  • Data-driven personalization
  • Multi-channel orchestration
  • Seamless integrations
  • Robust analytics

Cons

  • Complex interface for beginners
  • Premium pricing
  • Requires technical skills for advanced features
EFFORTLESS AUTOMATION

Why We Love It

With Iterable, professionals in the industry can harness the power of AI to create personalized, dynamic experiences across various channels. It not only streamlines the campaign orchestration process but also provides valuable insights via robust analytics. Iterable’s seamless integrations make it a versatile tool, fitting neatly into any existing marketing tech stack. It's a comprehensive solution for data-driven, cross-channel marketing automation.

Pros

  • AI-powered customer engagement
  • Data-driven personalization
  • Multi-channel orchestration
  • Seamless integrations
  • Robust analytics

Cons

  • Complex interface for beginners
  • Premium pricing
  • Requires technical skills for advanced features

Why We Love It

With Iterable, professionals in the industry can harness the power of AI to create personalized, dynamic experiences across various channels. It not only streamlines the campaign orchestration process but also provides valuable insights via robust analytics. Iterable’s seamless integrations make it a versatile tool, fitting neatly into any existing marketing tech stack. It's a comprehensive solution for data-driven, cross-channel marketing automation.

Enterprise pricing available

Iterable is a data-driven, cross-channel communication platform that uses AI to engage customers at the right moments. It specializes in campaign orchestration, making it a perfect fit for marketing professionals looking to automate and streamline their multi-channel strategies.

6
Expert Score
6.9 / 10
589
87
ADVANCED SEGMENTATION
ADVANCED SEGMENTATION

Why We Love It

Insider is a game-changer for marketing professionals who aim to deliver personalized, engaging customer experiences across multiple channels. It uses advanced AI to automate and enhance campaign management, allowing for precise targeting and effective segmentation. Despite its powerful capabilities, it remains user-friendly and intuitive, making it accessible even to those with limited technical background. It truly understands and addresses the unique challenges and demands of cross-channel marketing.

Pros

  • Unified cross-channel platform
  • Advanced AI technology
  • Personalized content
  • Predictive segmentation
  • Simple campaign orchestration

Cons

  • Pricing not transparent
  • May require technical understanding
  • Limited customer support channels

Customized pricing available upon request

Insider is a powerful SaaS solution designed to streamline cross-channel marketing. It enables professionals to effortlessly manage and orchestrate marketing campaigns from one platform, ensuring seamless, unified customer experiences. Its advanced AI technology allows for precise targeting, personalized content, and predictive segmentation, addressing the industry's need for smart, efficient, and effective campaign management.

Pros

  • Unified cross-channel platform
  • Advanced AI technology
  • Personalized content
  • Predictive segmentation
  • Simple campaign orchestration

Cons

  • Pricing not transparent
  • May require technical understanding
  • Limited customer support channels
ADVANCED SEGMENTATION

Why We Love It

Insider is a game-changer for marketing professionals who aim to deliver personalized, engaging customer experiences across multiple channels. It uses advanced AI to automate and enhance campaign management, allowing for precise targeting and effective segmentation. Despite its powerful capabilities, it remains user-friendly and intuitive, making it accessible even to those with limited technical background. It truly understands and addresses the unique challenges and demands of cross-channel marketing.

Pros

  • Unified cross-channel platform
  • Advanced AI technology
  • Personalized content
  • Predictive segmentation
  • Simple campaign orchestration

Cons

  • Pricing not transparent
  • May require technical understanding
  • Limited customer support channels

Why We Love It

Insider is a game-changer for marketing professionals who aim to deliver personalized, engaging customer experiences across multiple channels. It uses advanced AI to automate and enhance campaign management, allowing for precise targeting and effective segmentation. Despite its powerful capabilities, it remains user-friendly and intuitive, making it accessible even to those with limited technical background. It truly understands and addresses the unique challenges and demands of cross-channel marketing.

Customized pricing available upon request

Insider is a powerful SaaS solution designed to streamline cross-channel marketing. It enables professionals to effortlessly manage and orchestrate marketing campaigns from one platform, ensuring seamless, unified customer experiences. Its advanced AI technology allows for precise targeting, personalized content, and predictive segmentation, addressing the industry's need for smart, efficient, and effective campaign management.

7
Expert Score
6.9 / 10
594
154

Why We Love It

We love CoreMedia's cross-channel marketing automation because it caters to the complex needs of today's digital marketers. In an environment where customers are scattered across various platforms, it offers a unified solution that ensures consistent messaging and personalized experiences. Plus, its automation features free up valuable time for strategizing and creative thinking.

Pros

  • Multi-channel integration
  • Automates repetitive tasks
  • Real-time analytics
  • Personalized customer journey creation

Cons

  • May require technical knowledge
  • Possibly overwhelming for small businesses

Enterprise pricing available

CoreMedia's cross-channel marketing automation is a powerful tool for industry professionals who need to streamline and automate their marketing efforts across multiple channels. It integrates email, SMS, calls, outbound voice messages, and push notifications into a single, cohesive campaign, addressing the need for both efficiency and reach in the modern marketing field.

Pros

  • Multi-channel integration
  • Automates repetitive tasks
  • Real-time analytics
  • Personalized customer journey creation

Cons

  • May require technical knowledge
  • Possibly overwhelming for small businesses

Why We Love It

We love CoreMedia's cross-channel marketing automation because it caters to the complex needs of today's digital marketers. In an environment where customers are scattered across various platforms, it offers a unified solution that ensures consistent messaging and personalized experiences. Plus, its automation features free up valuable time for strategizing and creative thinking.

Pros

  • Multi-channel integration
  • Automates repetitive tasks
  • Real-time analytics
  • Personalized customer journey creation

Cons

  • May require technical knowledge
  • Possibly overwhelming for small businesses

Why We Love It

We love CoreMedia's cross-channel marketing automation because it caters to the complex needs of today's digital marketers. In an environment where customers are scattered across various platforms, it offers a unified solution that ensures consistent messaging and personalized experiences. Plus, its automation features free up valuable time for strategizing and creative thinking.

Enterprise pricing available

CoreMedia's cross-channel marketing automation is a powerful tool for industry professionals who need to streamline and automate their marketing efforts across multiple channels. It integrates email, SMS, calls, outbound voice messages, and push notifications into a single, cohesive campaign, addressing the need for both efficiency and reach in the modern marketing field.

8
Expert Score
6.9 / 10
484
126

Why We Love It

Siteimprove's Cross Channel Ad Management tool is a game changer for industry professionals. It simplifies the often complex process of managing ads across different channels, saving users valuable time and resources. Its strong analytics feature offers detailed insights, helping professionals make data-driven decisions. What sets it apart is its comprehensive nature, offering all the tools needed to manage cross-channel campaigns under one platform. It's a must-have tool for professionals seeking to streamline their ad management process.

Pros

  • Comprehensive ad management
  • Robust analytics
  • User-friendly interface
  • Cross-channel campaign support
  • Efficient ad planning and creation tools

Cons

  • Pricing may be high for small businesses
  • Lack of pricing transparency
  • May require initial training

Enterprise pricing available

Siteimprove offers a multi-faceted tool designed specifically for professionals seeking to scale their advertising efforts across multiple channels. Its comprehensive toolkit allows users to plan, create, measure, and manage their ads, meeting the complex needs of the industry with ease and efficiency.

Pros

  • Comprehensive ad management
  • Robust analytics
  • User-friendly interface
  • Cross-channel campaign support
  • Efficient ad planning and creation tools

Cons

  • Pricing may be high for small businesses
  • Lack of pricing transparency
  • May require initial training

Why We Love It

Siteimprove's Cross Channel Ad Management tool is a game changer for industry professionals. It simplifies the often complex process of managing ads across different channels, saving users valuable time and resources. Its strong analytics feature offers detailed insights, helping professionals make data-driven decisions. What sets it apart is its comprehensive nature, offering all the tools needed to manage cross-channel campaigns under one platform. It's a must-have tool for professionals seeking to streamline their ad management process.

Pros

  • Comprehensive ad management
  • Robust analytics
  • User-friendly interface
  • Cross-channel campaign support
  • Efficient ad planning and creation tools

Cons

  • Pricing may be high for small businesses
  • Lack of pricing transparency
  • May require initial training

Why We Love It

Siteimprove's Cross Channel Ad Management tool is a game changer for industry professionals. It simplifies the often complex process of managing ads across different channels, saving users valuable time and resources. Its strong analytics feature offers detailed insights, helping professionals make data-driven decisions. What sets it apart is its comprehensive nature, offering all the tools needed to manage cross-channel campaigns under one platform. It's a must-have tool for professionals seeking to streamline their ad management process.

Enterprise pricing available

Siteimprove offers a multi-faceted tool designed specifically for professionals seeking to scale their advertising efforts across multiple channels. Its comprehensive toolkit allows users to plan, create, measure, and manage their ads, meeting the complex needs of the industry with ease and efficiency.

9
Expert Score
6.7 / 10
381
98
UNIFIED CAMPAIGNS
USER-FRIENDLY DESIGN
UNIFIED CAMPAIGNS
USER-FRIENDLY DESIGN

Why We Love It

Blueshift's Cross-Channel Marketing Hub is a game-changer for marketers in the digital age. It takes the guesswork out of cross-channel marketing by providing a unified, AI-powered platform that allows for personalized, timely interactions across a multitude of customer touchpoints. Industry professionals love its real-time data syncing capabilities and the ability to easily integrate with their existing systems.

Pros

  • Unified cross-channel platform
  • Advanced customer segmentation
  • AI-powered recommendations
  • Real-time data syncing
  • Easy integration with existing systems

Cons

  • Complex functionality may require training
  • Pricing not transparent
  • May be overkill for small businesses

Custom enterprise pricing available

Blueshift's Cross-Channel Marketing Hub is a unified SaaS solution designed specifically for marketers who need to coordinate campaigns across multiple channels. It enables timely, personalized interactions on diverse platforms including email, mobile, web, and digital, ensuring no customer touchpoint is left unexplored.

Pros

  • Unified cross-channel platform
  • Advanced customer segmentation
  • AI-powered recommendations
  • Real-time data syncing
  • Easy integration with existing systems

Cons

  • Complex functionality may require training
  • Pricing not transparent
  • May be overkill for small businesses
UNIFIED CAMPAIGNS
USER-FRIENDLY DESIGN

Why We Love It

Blueshift's Cross-Channel Marketing Hub is a game-changer for marketers in the digital age. It takes the guesswork out of cross-channel marketing by providing a unified, AI-powered platform that allows for personalized, timely interactions across a multitude of customer touchpoints. Industry professionals love its real-time data syncing capabilities and the ability to easily integrate with their existing systems.

Pros

  • Unified cross-channel platform
  • Advanced customer segmentation
  • AI-powered recommendations
  • Real-time data syncing
  • Easy integration with existing systems

Cons

  • Complex functionality may require training
  • Pricing not transparent
  • May be overkill for small businesses

Why We Love It

Blueshift's Cross-Channel Marketing Hub is a game-changer for marketers in the digital age. It takes the guesswork out of cross-channel marketing by providing a unified, AI-powered platform that allows for personalized, timely interactions across a multitude of customer touchpoints. Industry professionals love its real-time data syncing capabilities and the ability to easily integrate with their existing systems.

Custom enterprise pricing available

Blueshift's Cross-Channel Marketing Hub is a unified SaaS solution designed specifically for marketers who need to coordinate campaigns across multiple channels. It enables timely, personalized interactions on diverse platforms including email, mobile, web, and digital, ensuring no customer touchpoint is left unexplored.

10
Expert Score
6.7 / 10
743
92
PERSONALIZATION PRO
EXPERT ANALYTICS
PERSONALIZATION PRO
EXPERT ANALYTICS

Why We Love It

SAP Emarsys stands out in the industry for its robust cross-channel capabilities, allowing marketers to reach customers wherever they are and with tailored content. Its use of AI-driven analytics offers deep insights into customer behavior, enabling professionals to craft more effective and personalized campaigns. Plus, its 24/7 support ensures that help is always available when needed.

Pros

  • Cross-channel campaign orchestration
  • AI-driven analytics
  • Personalized automation
  • Easy integration
  • 24/7 support

Cons

  • Might be overcomplicated for small businesses
  • Pricing information not readily available
  • Limited customization

Enterprise pricing available upon request

SAP Emarsys is a cross-channel marketing automation platform designed to help industry professionals engage their customers across various channels. Its advanced AI-driven analytics and personalized automation capabilities are specifically tailored to meet the needs of marketers seeking to deliver a more targeted and responsive customer experience.

Pros

  • Cross-channel campaign orchestration
  • AI-driven analytics
  • Personalized automation
  • Easy integration
  • 24/7 support

Cons

  • Might be overcomplicated for small businesses
  • Pricing information not readily available
  • Limited customization
PERSONALIZATION PRO
EXPERT ANALYTICS

Why We Love It

SAP Emarsys stands out in the industry for its robust cross-channel capabilities, allowing marketers to reach customers wherever they are and with tailored content. Its use of AI-driven analytics offers deep insights into customer behavior, enabling professionals to craft more effective and personalized campaigns. Plus, its 24/7 support ensures that help is always available when needed.

Pros

  • Cross-channel campaign orchestration
  • AI-driven analytics
  • Personalized automation
  • Easy integration
  • 24/7 support

Cons

  • Might be overcomplicated for small businesses
  • Pricing information not readily available
  • Limited customization

Why We Love It

SAP Emarsys stands out in the industry for its robust cross-channel capabilities, allowing marketers to reach customers wherever they are and with tailored content. Its use of AI-driven analytics offers deep insights into customer behavior, enabling professionals to craft more effective and personalized campaigns. Plus, its 24/7 support ensures that help is always available when needed.

Enterprise pricing available upon request

SAP Emarsys is a cross-channel marketing automation platform designed to help industry professionals engage their customers across various channels. Its advanced AI-driven analytics and personalized automation capabilities are specifically tailored to meet the needs of marketers seeking to deliver a more targeted and responsive customer experience.

11
Expert Score
6.7 / 10
507
157
AI-POWERED ENGAGEMENT
SEAMLESS INTEGRATIONS
AI-POWERED ENGAGEMENT
SEAMLESS INTEGRATIONS

Why We Love It

Oracle's Cross-Channel Marketing solution is a powerful tool for marketing professionals. It provides a comprehensive suite of tools to manage, analyze, and optimize cross-channel marketing campaigns. The real-time customer data insights and advanced segmentation capabilities enable marketers to create personalized campaigns that resonate with their audience. Moreover, it's scalable for large organizations and integrates seamlessly with other Oracle services, providing a robust and efficient solution for large-scale marketing operations.

Pros

  • Multi-channel campaign orchestration
  • Real-time customer data insights
  • Advanced segmentation capabilities
  • Integration with other Oracle services
  • Scalable for large organizations

Cons

  • Can be complex for beginners
  • Requires a significant investment
  • Could be overwhelming for small businesses

Enterprise pricing available

Oracle's Cross-Channel Marketing solution streamlines the process of reaching customers across digital channels and devices, providing a unified view of customer engagement. It is highly suited to marketing professionals who need to coordinate campaigns across multiple platforms and leverage customer data for personalized marketing.

Pros

  • Multi-channel campaign orchestration
  • Real-time customer data insights
  • Advanced segmentation capabilities
  • Integration with other Oracle services
  • Scalable for large organizations

Cons

  • Can be complex for beginners
  • Requires a significant investment
  • Could be overwhelming for small businesses
AI-POWERED ENGAGEMENT
SEAMLESS INTEGRATIONS

Why We Love It

Oracle's Cross-Channel Marketing solution is a powerful tool for marketing professionals. It provides a comprehensive suite of tools to manage, analyze, and optimize cross-channel marketing campaigns. The real-time customer data insights and advanced segmentation capabilities enable marketers to create personalized campaigns that resonate with their audience. Moreover, it's scalable for large organizations and integrates seamlessly with other Oracle services, providing a robust and efficient solution for large-scale marketing operations.

Pros

  • Multi-channel campaign orchestration
  • Real-time customer data insights
  • Advanced segmentation capabilities
  • Integration with other Oracle services
  • Scalable for large organizations

Cons

  • Can be complex for beginners
  • Requires a significant investment
  • Could be overwhelming for small businesses

Why We Love It

Oracle's Cross-Channel Marketing solution is a powerful tool for marketing professionals. It provides a comprehensive suite of tools to manage, analyze, and optimize cross-channel marketing campaigns. The real-time customer data insights and advanced segmentation capabilities enable marketers to create personalized campaigns that resonate with their audience. Moreover, it's scalable for large organizations and integrates seamlessly with other Oracle services, providing a robust and efficient solution for large-scale marketing operations.

Enterprise pricing available

Oracle's Cross-Channel Marketing solution streamlines the process of reaching customers across digital channels and devices, providing a unified view of customer engagement. It is highly suited to marketing professionals who need to coordinate campaigns across multiple platforms and leverage customer data for personalized marketing.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Salesforce Cross-Channel Marketing
Yes No Contact for trial Yes Yes Yes Both Slack, Microsoft 365, Google Workspace Yes Contact for pricing
2Dotdigital Marketing Automation
Web-only No Yes - 14 days Yes Yes Yes SOC 2 Shopify, Salesforce, Magento Yes Contact for pricing
3ActiveCampaign Cross-Channel Campaigns
Yes No Yes - 14 days Yes Yes Yes SOC 2 Shopify, WordPress, Salesforce Yes $9/month
4Iterable: AI-Powered Communication
Web-only No Contact for trial Yes Yes Yes SOC 2 Salesforce, Google Workspace, Slack Yes Contact for pricing
5Siteimprove Cross Channel Ad Management
Web-only No Contact for trial No Yes Email/Ticket only ISO 27001 Google Analytics, Adobe Analytics, HubSpot Enterprise plans only Contact for pricing
6Insider Cross-Channel Marketing
Web-only No Contact for trial No Yes Email/Ticket only Not specified Google Analytics, Salesforce, Shopify Yes Contact for pricing
7CoreMedia Cross-Channel Automation
Web-only No Contact for trial No Yes Email/Ticket only Not specified Salesforce, SAP, Adobe Experience Manager Enterprise plans only Contact for pricing
8Blueshift Cross-Channel Marketing Hub
Web-only No Contact for trial Yes Yes Yes SOC 2 Salesforce, Google Ads, Facebook Yes Custom pricing
9SAP Emarsys Cross-Channel Marketing
Web-only No Contact for trial Yes Yes Yes ISO 27001 Salesforce, Shopify, Magento Yes Contact for pricing
10Oracle Cross-Channel Marketing
Web-only No Contact for trial No Yes Yes Both Salesforce, Microsoft 365, Google Ads Yes Contact for pricing
1

Salesforce Cross-Channel Marketing

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Microsoft 365, Google Workspace
Supports SSO
Yes
Starting Price
Contact for pricing
2

Dotdigital Marketing Automation

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, Salesforce, Magento
Supports SSO
Yes
Starting Price
Contact for pricing
3

ActiveCampaign Cross-Channel Campaigns

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, WordPress, Salesforce
Supports SSO
Yes
Starting Price
$9/month
4

Iterable: AI-Powered Communication

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Google Workspace, Slack
Supports SSO
Yes
Starting Price
Contact for pricing
5

Siteimprove Cross Channel Ad Management

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Google Analytics, Adobe Analytics, HubSpot
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
6

Insider Cross-Channel Marketing

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Salesforce, Shopify
Supports SSO
Yes
Starting Price
Contact for pricing
7

CoreMedia Cross-Channel Automation

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, SAP, Adobe Experience Manager
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
8

Blueshift Cross-Channel Marketing Hub

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Google Ads, Facebook
Supports SSO
Yes
Starting Price
Custom pricing
9

SAP Emarsys Cross-Channel Marketing

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Salesforce, Shopify, Magento
Supports SSO
Yes
Starting Price
Contact for pricing
10

Oracle Cross-Channel Marketing

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Salesforce, Microsoft 365, Google Ads
Supports SSO
Yes
Starting Price
Contact for pricing

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for cross-channel campaign automation platforms outlines the methodology used to evaluate and rank products based on key factors such as specifications, features, customer reviews, and ratings. Specific considerations in this category include the platforms' ability to integrate multiple communication channels, the effectiveness of their automation features, and the overall user experience. The research and analysis approach involved comparing specifications, analyzing customer feedback, and reviewing ratings across a range of sources to ascertain the price-to-value ratio and overall functionality. This comprehensive evaluation ensured a fair and balanced ranking of the products tailored to the needs of marketers seeking effective cross-channel solutions.

Verification

  • Products evaluated through comprehensive research and analysis of cross-channel campaign effectiveness.
  • Rankings based on analysis of user reviews and performance metrics across various platforms.
  • Selection criteria focus on integration capabilities, automation features, and user satisfaction ratings.

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Frequently Asked Questions About Cross Channel Campaign Automation Platforms

What makes a cross channel campaign automation platforms the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your cross channel campaign automation platforms recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of cross channel campaign automation platforms?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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0.0 / 10
Excellent

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