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Marketing Workflow & Approval Tools

Best Marketing Workflow & Approval Tools to Buy in 2025 - Top 10

Albert Richer
Curated by :
Albert Richer
Updated Nov 19, 2025

This category is part of a larger family — see all Marketing & Advertising Platforms tools.

Marketing Workflow & Approval Tools
Albert Richer

Marketing workflow and approval tools help marketing teams manage content creation, creative reviews, project timelines, asset approvals, and cross team collaboration with structured processes that eliminate bottlenecks. Instead of relying on email chains or scattered documents, these platforms centralize requests, feedback cycles, version control, and approval routing. Strong solutions support task assignments, review workflows, annotations, asset storage, revision history, templates, and dashboards that give leaders visibility into production timelines. This category is essential for marketing departments, design teams, agencies, and organizations producing high volumes of campaigns or creative work. Marketing workflow and approval tools help marketing teams manage content creation, creative reviews, project timelines, asset approvals, and cross team collaboration with structured processes that eliminate bottlenecks. Instead of relying on email chains or scattered documents, these platforms centralize requests, feedback cycles, version control, and approval routing.

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Expert Score Breakdown

0.0 / 10
Excellent
1
Expert Score
9.9 / 10
732
80
TEMPLATE RICH
BRAND CONSISTENCY
TEMPLATE RICH
BRAND CONSISTENCY
Selected From Marketing Workflow Tools with Templates
1
Mural Marketing Workflows
9.9

Mural Marketing Workflows

Mural Marketing Workflows
Enterprise pricing available
View Website
TEMPLATE RICH
BRAND CONSISTENCY
TEMPLATE RICH
BRAND CONSISTENCY

Why We Love It

Mural's Marketing Workflows solution stands out for its capability to streamline the marketing processes, ensuring efficiency and consistency across all marketing materials. The customizable templates and guidelines empower teams to maintain brand standards, a critical aspect for marketing professionals. The collaborative nature of the tool also fosters teamwork and idea sharing, making it a favorite among marketing teams.

Pros

  • Unified workflow management
  • Customizable templates and guidelines
  • Encourages collaboration
  • Ensures brand consistency
  • Intuitive interface

Cons

  • Requires training for full utilization
  • May not be suitable for small businesses due to cost
  • Dependent on internet connectivity

Enterprise pricing available

Mural's Marketing Workflows solution is a boon for professionals in the marketing industry. It provides a unified platform for creating, managing, and optimizing workflows, ensuring consistent branding and messaging through its customizable templates and guidelines. This SaaS solution directly addresses the need for marketing efficiency, collaboration, and brand consistency.

Pros

  • Unified workflow management
  • Customizable templates and guidelines
  • Encourages collaboration
  • Ensures brand consistency
  • Intuitive interface

Cons

  • Requires training for full utilization
  • May not be suitable for small businesses due to cost
  • Dependent on internet connectivity
TEMPLATE RICH
BRAND CONSISTENCY
TEMPLATE RICH
BRAND CONSISTENCY

Why We Love It

Mural's Marketing Workflows solution stands out for its capability to streamline the marketing processes, ensuring efficiency and consistency across all marketing materials. The customizable templates and guidelines empower teams to maintain brand standards, a critical aspect for marketing professionals. The collaborative nature of the tool also fosters teamwork and idea sharing, making it a favorite among marketing teams.

Pros

  • Unified workflow management
  • Customizable templates and guidelines
  • Encourages collaboration
  • Ensures brand consistency
  • Intuitive interface

Cons

  • Requires training for full utilization
  • May not be suitable for small businesses due to cost
  • Dependent on internet connectivity

Why We Love It

Mural's Marketing Workflows solution stands out for its capability to streamline the marketing processes, ensuring efficiency and consistency across all marketing materials. The customizable templates and guidelines empower teams to maintain brand standards, a critical aspect for marketing professionals. The collaborative nature of the tool also fosters teamwork and idea sharing, making it a favorite among marketing teams.

Enterprise pricing available

Mural's Marketing Workflows solution is a boon for professionals in the marketing industry. It provides a unified platform for creating, managing, and optimizing workflows, ensuring consistent branding and messaging through its customizable templates and guidelines. This SaaS solution directly addresses the need for marketing efficiency, collaboration, and brand consistency.

2
Expert Score
9.7 / 10
377
166
ROBUST REPORTING
ASSET ACCESSIBILITY
Selected From Marketing Workflow Tools with Asset Review
2
Hive Marketing Workflow Tool
9.7

Hive Marketing Workflow Tool

Hive Marketing Workflow Tool
Free trial available, Pricing starts at $12/user/month
View Website
ROBUST REPORTING
ASSET ACCESSIBILITY

Why We Love It

Hive is a powerhouse for marketing professionals that, in one package, solves the common pain points of task coordination, request intake, proofing and report generation. It's the simplicity of having all these features in one place that makes Hive a go-to for many in the industry. Its automation capabilities are a major plus, reducing manual tasks and allowing teams to focus on the creative and strategic aspects of their work.

Pros

  • Comprehensive task management
  • Request intake feature
  • Built-in proofing tools
  • Robust reporting and analytics
  • Workflow automation

Cons

  • May require time to master
  • Limited third-party integrations

Free trial available, Pricing starts at $12/user/month

Hive is a robust SaaS solution designed specifically to streamline marketing workflows. Its capabilities extend from task management to proofing, automation, and reporting, making it a perfect fit for the marketing industry that requires efficient coordination, asset review and feedback integration.

Pros

  • Comprehensive task management
  • Request intake feature
  • Built-in proofing tools
  • Robust reporting and analytics
  • Workflow automation

Cons

  • May require time to master
  • Limited third-party integrations
ROBUST REPORTING
ASSET ACCESSIBILITY

Why We Love It

Hive is a powerhouse for marketing professionals that, in one package, solves the common pain points of task coordination, request intake, proofing and report generation. It's the simplicity of having all these features in one place that makes Hive a go-to for many in the industry. Its automation capabilities are a major plus, reducing manual tasks and allowing teams to focus on the creative and strategic aspects of their work.

Pros

  • Comprehensive task management
  • Request intake feature
  • Built-in proofing tools
  • Robust reporting and analytics
  • Workflow automation

Cons

  • May require time to master
  • Limited third-party integrations

Why We Love It

Hive is a powerhouse for marketing professionals that, in one package, solves the common pain points of task coordination, request intake, proofing and report generation. It's the simplicity of having all these features in one place that makes Hive a go-to for many in the industry. Its automation capabilities are a major plus, reducing manual tasks and allowing teams to focus on the creative and strategic aspects of their work.

Free trial available, Pricing starts at $12/user/month

Hive is a robust SaaS solution designed specifically to streamline marketing workflows. Its capabilities extend from task management to proofing, automation, and reporting, making it a perfect fit for the marketing industry that requires efficient coordination, asset review and feedback integration.

3
Expert Score
9.6 / 10
719
136
STREAMLINED SIMPLICITY
TIME-SAVING CHAMPION
STREAMLINED SIMPLICITY
TIME-SAVING CHAMPION
BUDGET-FRIENDLY
AUTOMATION POWERHOUSE
USER-FRIENDLY INTERFACE
SEAMLESS INTEGRATION
Selected From Lightweight Workflow Tools for Small Marketing Teams
3
Microsoft Power Automate
9.6

Microsoft Power Automate

Microsoft Power Automate
Free plan available, premium plans start at $15/user/month
View Website
STREAMLINED SIMPLICITY
TIME-SAVING CHAMPION
STREAMLINED SIMPLICITY
TIME-SAVING CHAMPION
BUDGET-FRIENDLY
AUTOMATION POWERHOUSE
USER-FRIENDLY INTERFACE
SEAMLESS INTEGRATION

Why We Love It

Microsoft Power Automate is a game-changer for small marketing teams. It reduces the time spent on mundane tasks, enabling marketing professionals to focus more on strategic activities. The tool's integration with other Microsoft products like Office 365 and Dynamics 365 makes it even more valuable, as it allows seamless workflow automation across multiple platforms. Moreover, its robust customization capabilities allow teams to create marketing workflows that perfectly match their unique needs.

Pros

  • Streamlines marketing processes
  • Integration with other Microsoft products
  • Powerful automation capabilities
  • Customizable workflows
  • Time-saving

Cons

  • Might be complex for non-tech users
  • Limited functionality in free version

Free plan available, premium plans start at $15/user/month

Microsoft Power Automate is an essential SaaS solution for small marketing teams that seek to automate and optimize their workflows. It helps in reducing repetitive tasks, simplifying complex processes, and boosting overall productivity, aligning perfectly with the fast-paced and creative nature of the marketing industry.

Pros

  • Streamlines marketing processes
  • Integration with other Microsoft products
  • Powerful automation capabilities
  • Customizable workflows
  • Time-saving

Cons

  • Might be complex for non-tech users
  • Limited functionality in free version
STREAMLINED SIMPLICITY
TIME-SAVING CHAMPION
STREAMLINED SIMPLICITY
TIME-SAVING CHAMPION
BUDGET-FRIENDLY
AUTOMATION POWERHOUSE
USER-FRIENDLY INTERFACE
SEAMLESS INTEGRATION

Why We Love It

Microsoft Power Automate is a game-changer for small marketing teams. It reduces the time spent on mundane tasks, enabling marketing professionals to focus more on strategic activities. The tool's integration with other Microsoft products like Office 365 and Dynamics 365 makes it even more valuable, as it allows seamless workflow automation across multiple platforms. Moreover, its robust customization capabilities allow teams to create marketing workflows that perfectly match their unique needs.

Pros

  • Streamlines marketing processes
  • Integration with other Microsoft products
  • Powerful automation capabilities
  • Customizable workflows
  • Time-saving

Cons

  • Might be complex for non-tech users
  • Limited functionality in free version

Why We Love It

Microsoft Power Automate is a game-changer for small marketing teams. It reduces the time spent on mundane tasks, enabling marketing professionals to focus more on strategic activities. The tool's integration with other Microsoft products like Office 365 and Dynamics 365 makes it even more valuable, as it allows seamless workflow automation across multiple platforms. Moreover, its robust customization capabilities allow teams to create marketing workflows that perfectly match their unique needs.

Free plan available, premium plans start at $15/user/month

Microsoft Power Automate is an essential SaaS solution for small marketing teams that seek to automate and optimize their workflows. It helps in reducing repetitive tasks, simplifying complex processes, and boosting overall productivity, aligning perfectly with the fast-paced and creative nature of the marketing industry.

4
Expert Score
9.4 / 10
732
98
CREATIVE COLLABORATION
SEAMLESS INTEGRATION
Selected From Approval Tools for Ad and Creative Teams
4
Microsoft Teams Approval Processes
9.4

Microsoft Teams Approval Processes

Microsoft Teams Approval Processes
Part of Microsoft 365 subscriptions
View Website
CREATIVE COLLABORATION
SEAMLESS INTEGRATION

Why We Love It

Microsoft Teams Approval Processes is a game changer for ad and creative teams. Being able to tag team leaders for approval right within the platform saves time and reduces the chance of communication slips. Additionally, being a part of the Microsoft ecosystem, it integrates smoothly with other tools like Word, Excel, and SharePoint, making the overall project management process more streamlined and efficient. This software was designed with the unique needs of marketing professionals in mind, making it an essential tool in the industry.

Pros

  • Real-time collaboration
  • Seamless integration with other Microsoft products
  • Customizable workflow
  • Efficient approval processes
  • Improved productivity

Cons

  • Requires Microsoft 365 subscription
  • May have learning curve for non-Microsoft users
  • Dependency on internet connectivity

Part of Microsoft 365 subscriptions

Microsoft Teams Approval Processes is a SaaS solution designed to streamline approval procedures for ad and creative teams. This tool addresses the industry's need for rapid, organized, and effective project sign-offs by utilizing @mentions to ping team leaders when approvals are required. It enhances workflow, reduces bottlenecks, and increases productivity.

Pros

  • Real-time collaboration
  • Seamless integration with other Microsoft products
  • Customizable workflow
  • Efficient approval processes
  • Improved productivity

Cons

  • Requires Microsoft 365 subscription
  • May have learning curve for non-Microsoft users
  • Dependency on internet connectivity
CREATIVE COLLABORATION
SEAMLESS INTEGRATION

Why We Love It

Microsoft Teams Approval Processes is a game changer for ad and creative teams. Being able to tag team leaders for approval right within the platform saves time and reduces the chance of communication slips. Additionally, being a part of the Microsoft ecosystem, it integrates smoothly with other tools like Word, Excel, and SharePoint, making the overall project management process more streamlined and efficient. This software was designed with the unique needs of marketing professionals in mind, making it an essential tool in the industry.

Pros

  • Real-time collaboration
  • Seamless integration with other Microsoft products
  • Customizable workflow
  • Efficient approval processes
  • Improved productivity

Cons

  • Requires Microsoft 365 subscription
  • May have learning curve for non-Microsoft users
  • Dependency on internet connectivity

Why We Love It

Microsoft Teams Approval Processes is a game changer for ad and creative teams. Being able to tag team leaders for approval right within the platform saves time and reduces the chance of communication slips. Additionally, being a part of the Microsoft ecosystem, it integrates smoothly with other tools like Word, Excel, and SharePoint, making the overall project management process more streamlined and efficient. This software was designed with the unique needs of marketing professionals in mind, making it an essential tool in the industry.

Part of Microsoft 365 subscriptions

Microsoft Teams Approval Processes is a SaaS solution designed to streamline approval procedures for ad and creative teams. This tool addresses the industry's need for rapid, organized, and effective project sign-offs by utilizing @mentions to ping team leaders when approvals are required. It enhances workflow, reduces bottlenecks, and increases productivity.

5
Expert Score
9.3 / 10
390
98
STREAMLINED APPROVALS
PROCESS STANDARDIZER
STREAMLINED APPROVALS
PROCESS STANDARDIZER
AI-ENHANCED
DYNAMIC FORMS
SECURE & RELIABLE
GANTT CHART MASTER
Selected From Collaboration Tools for Marketing Operations
5
Wrike Enterprise Work Management
9.3

Wrike Enterprise Work Management

Wrike Enterprise Work Management
Free plan for small teams, 'Professional' starting at $9.80/user/month, 'Business' at $24.80/user/month, 'Enterprise' pricing available
View Website
STREAMLINED APPROVALS
PROCESS STANDARDIZER
STREAMLINED APPROVALS
PROCESS STANDARDIZER
AI-ENHANCED
DYNAMIC FORMS
SECURE & RELIABLE
GANTT CHART MASTER

Why We Love It

Wrike stands out as a SaaS solution for the marketing industry because of its AI-powered efficiency and robust customization options. It enables marketing teams to streamline their workflow, manage resources effectively, and automate routine tasks. Its dynamic request forms ensure all necessary task information is captured right from the start, reducing back-and-forth communication. Furthermore, it fosters transparency and accountability with real-time updates and interactive Gantt charts.

Pros

  • AI-powered for efficiency
  • Dynamic request forms
  • Interactive Gantt charts
  • Advanced integrations
  • Robust security measures

Cons

  • Might be overwhelming for new users
  • High cost for large teams
  • Learning curve for advanced features

Free plan for small teams, 'Professional' starting at $9.80/user/month, 'Business' at $24.80/user/month, 'Enterprise' pricing available

Wrike is a robust tool designed to streamline marketing operations and workflow. It provides a collaborative environment for teams to standardize processes, accelerate approvals, and interact seamlessly, meeting the unique needs of marketing professionals in a fast-paced industry.

Pros

  • AI-powered for efficiency
  • Dynamic request forms
  • Interactive Gantt charts
  • Advanced integrations
  • Robust security measures

Cons

  • Might be overwhelming for new users
  • High cost for large teams
  • Learning curve for advanced features
STREAMLINED APPROVALS
PROCESS STANDARDIZER
STREAMLINED APPROVALS
PROCESS STANDARDIZER
AI-ENHANCED
DYNAMIC FORMS
SECURE & RELIABLE
GANTT CHART MASTER

Why We Love It

Wrike stands out as a SaaS solution for the marketing industry because of its AI-powered efficiency and robust customization options. It enables marketing teams to streamline their workflow, manage resources effectively, and automate routine tasks. Its dynamic request forms ensure all necessary task information is captured right from the start, reducing back-and-forth communication. Furthermore, it fosters transparency and accountability with real-time updates and interactive Gantt charts.

Pros

  • AI-powered for efficiency
  • Dynamic request forms
  • Interactive Gantt charts
  • Advanced integrations
  • Robust security measures

Cons

  • Might be overwhelming for new users
  • High cost for large teams
  • Learning curve for advanced features

Why We Love It

Wrike stands out as a SaaS solution for the marketing industry because of its AI-powered efficiency and robust customization options. It enables marketing teams to streamline their workflow, manage resources effectively, and automate routine tasks. Its dynamic request forms ensure all necessary task information is captured right from the start, reducing back-and-forth communication. Furthermore, it fosters transparency and accountability with real-time updates and interactive Gantt charts.

Free plan for small teams, 'Professional' starting at $9.80/user/month, 'Business' at $24.80/user/month, 'Enterprise' pricing available

Wrike is a robust tool designed to streamline marketing operations and workflow. It provides a collaborative environment for teams to standardize processes, accelerate approvals, and interact seamlessly, meeting the unique needs of marketing professionals in a fast-paced industry.

6
Expert Score
9.1 / 10
588
33
CUSTOMIZABLE WORKFLOWS
SCALABLE SOLUTIONS
Selected From Marketing Workflow Tools with Templates
6
Revenue Operations Workflow Templates
9.1

Revenue Operations Workflow Templates

Revenue Operations Workflow Templates
Contact for pricing
View Website
CUSTOMIZABLE WORKFLOWS
SCALABLE SOLUTIONS

Why We Love It

Comprehensive solution for Marketing Workflow Tools with Templates needs

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies

Contact for pricing

A SaaS solution for Marketing Workflow Tools with Templates

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies
CUSTOMIZABLE WORKFLOWS
SCALABLE SOLUTIONS

Why We Love It

Comprehensive solution for Marketing Workflow Tools with Templates needs

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies

Why We Love It

Comprehensive solution for Marketing Workflow Tools with Templates needs

Contact for pricing

A SaaS solution for Marketing Workflow Tools with Templates

7
Expert Score
9.0 / 10
604
41
RAPID APPROVALS
COMPLIANCE HERO
Selected From Campaign Approval Tools for Marketing Teams
7
Admation Marketing Approval Workflow
9.0

Admation Marketing Approval Workflow

Admation Marketing Approval Workflow
Pricing available upon request
View Website
RAPID APPROVALS
COMPLIANCE HERO

Why We Love It

Admation's Marketing Approval Workflow solution stands out in the industry due to its focus on simplifying and refining the marketing approval process. It's a godsend for marketing teams who are constantly juggling multiple projects and revisions. The features of this SaaS software address the specific pain points of marketing professionals, ensuring project transparency, streamlining revisions, and enhancing compliance. These capabilities help to reduce the time spent on approvals, leaving more time for creativity and strategic planning.

Pros

  • Enhanced project transparency
  • Streamlined revision process
  • Improved compliance
  • Specifically designed for marketing teams
  • Reduces workflow bottlenecks

Cons

  • Pricing not transparent
  • May require training to maximize use
  • Potential overkill for smaller teams

Pricing available upon request

Admation's solution is designed specifically for marketing teams, providing tools that enhance project transparency, streamline revisions, and improve compliance. It makes the marketing approval workflow process more efficient by reducing bottlenecks, avoiding miscommunications, and ensuring that all marketing materials meet compliance standards.

Pros

  • Enhanced project transparency
  • Streamlined revision process
  • Improved compliance
  • Specifically designed for marketing teams
  • Reduces workflow bottlenecks

Cons

  • Pricing not transparent
  • May require training to maximize use
  • Potential overkill for smaller teams
RAPID APPROVALS
COMPLIANCE HERO

Why We Love It

Admation's Marketing Approval Workflow solution stands out in the industry due to its focus on simplifying and refining the marketing approval process. It's a godsend for marketing teams who are constantly juggling multiple projects and revisions. The features of this SaaS software address the specific pain points of marketing professionals, ensuring project transparency, streamlining revisions, and enhancing compliance. These capabilities help to reduce the time spent on approvals, leaving more time for creativity and strategic planning.

Pros

  • Enhanced project transparency
  • Streamlined revision process
  • Improved compliance
  • Specifically designed for marketing teams
  • Reduces workflow bottlenecks

Cons

  • Pricing not transparent
  • May require training to maximize use
  • Potential overkill for smaller teams

Why We Love It

Admation's Marketing Approval Workflow solution stands out in the industry due to its focus on simplifying and refining the marketing approval process. It's a godsend for marketing teams who are constantly juggling multiple projects and revisions. The features of this SaaS software address the specific pain points of marketing professionals, ensuring project transparency, streamlining revisions, and enhancing compliance. These capabilities help to reduce the time spent on approvals, leaving more time for creativity and strategic planning.

Pricing available upon request

Admation's solution is designed specifically for marketing teams, providing tools that enhance project transparency, streamline revisions, and improve compliance. It makes the marketing approval workflow process more efficient by reducing bottlenecks, avoiding miscommunications, and ensuring that all marketing materials meet compliance standards.

8
Expert Score
8.8 / 10
711
47
ENHANCED COLLABORATION
FLEXIBLE WORKFLOWS
Selected From Marketing Workflow Tools with Asset Review
8
Orange Logic DAM Workflows
8.8

Orange Logic DAM Workflows

Orange Logic DAM Workflows
Enterprise pricing available
View Website
ENHANCED COLLABORATION
FLEXIBLE WORKFLOWS

Why We Love It

Orange Logic's DAM software is a game-changer for professionals in the marketing and compliance sectors. It's not just a tool; it's a comprehensive solution that automates and simplifies complex workflows, allowing teams to collaborate in real-time. Its AI-powered automation ensures efficient management and review of digital assets, while its customizable workflows and focus on compliance make it a standout choice for marketing teams of all sizes.

Pros

  • AI-powered automation
  • Real-time collaboration
  • Centralized asset management
  • Customizable workflows
  • Compliance and efficiency

Cons

  • Might require technical understanding
  • Enterprise pricing could be high for small businesses

Enterprise pricing available

Orange Logic's Digital Asset Management (DAM) software is a must-have tool for industry professionals seeking to streamline, automate, and enhance their marketing workflows, ensuring compliance and efficiency. The AI-powered software uniquely addresses the industry's need for real-time collaboration across global teams, and the management and review of digital assets in a single, centralized system.

Pros

  • AI-powered automation
  • Real-time collaboration
  • Centralized asset management
  • Customizable workflows
  • Compliance and efficiency

Cons

  • Might require technical understanding
  • Enterprise pricing could be high for small businesses
ENHANCED COLLABORATION
FLEXIBLE WORKFLOWS

Why We Love It

Orange Logic's DAM software is a game-changer for professionals in the marketing and compliance sectors. It's not just a tool; it's a comprehensive solution that automates and simplifies complex workflows, allowing teams to collaborate in real-time. Its AI-powered automation ensures efficient management and review of digital assets, while its customizable workflows and focus on compliance make it a standout choice for marketing teams of all sizes.

Pros

  • AI-powered automation
  • Real-time collaboration
  • Centralized asset management
  • Customizable workflows
  • Compliance and efficiency

Cons

  • Might require technical understanding
  • Enterprise pricing could be high for small businesses

Why We Love It

Orange Logic's DAM software is a game-changer for professionals in the marketing and compliance sectors. It's not just a tool; it's a comprehensive solution that automates and simplifies complex workflows, allowing teams to collaborate in real-time. Its AI-powered automation ensures efficient management and review of digital assets, while its customizable workflows and focus on compliance make it a standout choice for marketing teams of all sizes.

Enterprise pricing available

Orange Logic's Digital Asset Management (DAM) software is a must-have tool for industry professionals seeking to streamline, automate, and enhance their marketing workflows, ensuring compliance and efficiency. The AI-powered software uniquely addresses the industry's need for real-time collaboration across global teams, and the management and review of digital assets in a single, centralized system.

9
Expert Score
8.7 / 10
611
27
STREAMLINED WORKFLOW
VERSION CONTROL
Selected From Approval Tools for Ad and Creative Teams
9
Ziflow Online Proofing Software
8.7

Ziflow Online Proofing Software

Ziflow Online Proofing Software
Enterprise pricing available
View Website
STREAMLINED WORKFLOW
VERSION CONTROL

Why We Love It

Ziflow is a game-changer for creative and advertising professionals. It not only simplifies the review and approval process but also ensures a faster time-to-market for campaigns. Its rich feature set, including automated workflows, real-time collaboration, and integrated feedback tools, makes it a go-to solution for industry professionals. Additionally, its commitment to security and compliance is a big plus for teams working on sensitive creative projects.

Pros

  • Streamlined content review process
  • Advanced automation capabilities
  • Integrated feedback and approval tools
  • Real-time collaboration
  • Secure and compliant environment

Cons

  • May be overkill for small teams
  • Requires some learning curve
  • Premium features at higher cost

Enterprise pricing available

Ziflow is a comprehensive online proofing software designed specifically for creative and marketing teams. It simplifies the content review process by offering an enterprise-grade solution that provides a centralized place for collaboration, feedback and approval, meeting the unique needs of ad and creative teams.

Pros

  • Streamlined content review process
  • Advanced automation capabilities
  • Integrated feedback and approval tools
  • Real-time collaboration
  • Secure and compliant environment

Cons

  • May be overkill for small teams
  • Requires some learning curve
  • Premium features at higher cost
STREAMLINED WORKFLOW
VERSION CONTROL

Why We Love It

Ziflow is a game-changer for creative and advertising professionals. It not only simplifies the review and approval process but also ensures a faster time-to-market for campaigns. Its rich feature set, including automated workflows, real-time collaboration, and integrated feedback tools, makes it a go-to solution for industry professionals. Additionally, its commitment to security and compliance is a big plus for teams working on sensitive creative projects.

Pros

  • Streamlined content review process
  • Advanced automation capabilities
  • Integrated feedback and approval tools
  • Real-time collaboration
  • Secure and compliant environment

Cons

  • May be overkill for small teams
  • Requires some learning curve
  • Premium features at higher cost

Why We Love It

Ziflow is a game-changer for creative and advertising professionals. It not only simplifies the review and approval process but also ensures a faster time-to-market for campaigns. Its rich feature set, including automated workflows, real-time collaboration, and integrated feedback tools, makes it a go-to solution for industry professionals. Additionally, its commitment to security and compliance is a big plus for teams working on sensitive creative projects.

Enterprise pricing available

Ziflow is a comprehensive online proofing software designed specifically for creative and marketing teams. It simplifies the content review process by offering an enterprise-grade solution that provides a centralized place for collaboration, feedback and approval, meeting the unique needs of ad and creative teams.

10
Expert Score
10.0 / 10
689
96
MULTI-CONTENT SUPPORT
CUSTOMIZABLE WORKFLOWS
Selected From Approval Tools for Ad and Creative Teams
10
ReviewStudio Marketing Approval
10.0

ReviewStudio Marketing Approval

ReviewStudio Marketing Approval
Contact for pricing details
View Website
MULTI-CONTENT SUPPORT
CUSTOMIZABLE WORKFLOWS

Why We Love It

ReviewStudio's Creative Review and Approval software fills a critical need in the marketing industry by consolidating the review and approval process onto one platform. It supports a variety of content types, which is crucial for marketing teams that work with diverse media. Plus, its real-time collaboration feature enables teams to work together seamlessly, speeding up the project lifecycle and improving productivity.

Pros

  • Centralized review platform
  • Supports multiple content types
  • Streamlines marketing workflow
  • Real-time collaboration

Cons

  • Pricing not readily available
  • May require onboarding for less tech-savvy teams

Contact for pricing details

ReviewStudio's Creative Review and Approval for Marketing Teams is a one-stop solution for marketing professionals. It allows teams to annotate, review, and approve a wide range of marketing content, including video, photo, ad, and web content, all in a centralized location. This streamlines the marketing workflow by eliminating the need for multiple platforms.

Pros

  • Centralized review platform
  • Supports multiple content types
  • Streamlines marketing workflow
  • Real-time collaboration

Cons

  • Pricing not readily available
  • May require onboarding for less tech-savvy teams
MULTI-CONTENT SUPPORT
CUSTOMIZABLE WORKFLOWS

Why We Love It

ReviewStudio's Creative Review and Approval software fills a critical need in the marketing industry by consolidating the review and approval process onto one platform. It supports a variety of content types, which is crucial for marketing teams that work with diverse media. Plus, its real-time collaboration feature enables teams to work together seamlessly, speeding up the project lifecycle and improving productivity.

Pros

  • Centralized review platform
  • Supports multiple content types
  • Streamlines marketing workflow
  • Real-time collaboration

Cons

  • Pricing not readily available
  • May require onboarding for less tech-savvy teams

Why We Love It

ReviewStudio's Creative Review and Approval software fills a critical need in the marketing industry by consolidating the review and approval process onto one platform. It supports a variety of content types, which is crucial for marketing teams that work with diverse media. Plus, its real-time collaboration feature enables teams to work together seamlessly, speeding up the project lifecycle and improving productivity.

Contact for pricing details

ReviewStudio's Creative Review and Approval for Marketing Teams is a one-stop solution for marketing professionals. It allows teams to annotate, review, and approve a wide range of marketing content, including video, photo, ad, and web content, all in a centralized location. This streamlines the marketing workflow by eliminating the need for multiple platforms.

Product Comparison

Product Integrates With Zapier Supports SSO Has Public API Has Free Plan Popular Integrations Live Chat Support SOC 2 or ISO Certified Has Free Trial Starting Price Has Mobile App
1Microsoft Power Automate
 No Yes Yes Yes Microsoft 365, Dynamics 365, SharePoint No SOC 2 Yes - 30 days $15/user/month Yes
2Orange Logic DAM Workflows
 No Yes Yes No Custom integrations only Email/Ticket only Not specified Contact for trial Enterprise pricing available Web-only
3Simple Marketing Approval Workflow
 No Enterprise plans only Enterprise API only No Custom integrations only Email/Ticket only Not specified Contact for trial Contact for pricing No
4Asana Campaign Management
 Yes Yes Yes Yes Slack, Google Workspace, Microsoft Teams No SOC 2 Yes - 30 days $10.99/user/month Yes
5Trello: Simplified Workflow Management
 Yes Yes Yes Yes Slack, Google Drive, Jira No Not specified Yes - 14 days $12.50/user/month Yes
6Proof MRM on Salesforce™
 No Enterprise plans only Enterprise API only No Salesforce, Google Workspace, Microsoft 365 Email/Ticket only Not specified Contact for trial Contact for pricing No
7Workamajig Creative Workflow
 No Enterprise plans only Enterprise API only No Limited integrations No Not specified Contact for trial Contact for pricing No
8Adobe Journey Optimizer
 No Yes Enterprise API only No Adobe Creative Cloud, Salesforce, Microsoft Dynamics Yes ISO 27001 Contact for trial Enterprise pricing available No
9Hyland DAM System Integration
 Not specified Not specified Not specified No Not specified Not specified Not specified Contact for trial Enterprise pricing Not specified
10Sitecore DAM Integration
 Not specified Not specified Not specified No Not specified Not specified Not specified Contact for trial Enterprise pricing Not specified
1

Microsoft Power Automate

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Microsoft 365, Dynamics 365, SharePoint
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 30 days
Starting Price
$15/user/month
Has Mobile App
Yes
2

Orange Logic DAM Workflows

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Custom integrations only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing available
Has Mobile App
Web-only
3

Simple Marketing Approval Workflow

Integrates With Zapier
No
Supports SSO
Enterprise plans only
Has Public API
Enterprise API only
Has Free Plan
No
Popular Integrations
Custom integrations only
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
4

Asana Campaign Management

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Slack, Google Workspace, Microsoft Teams
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 30 days
Starting Price
$10.99/user/month
Has Mobile App
Yes
5

Trello: Simplified Workflow Management

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Slack, Google Drive, Jira
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$12.50/user/month
Has Mobile App
Yes
6

Proof MRM on Salesforce™

Integrates With Zapier
No
Supports SSO
Enterprise plans only
Has Public API
Enterprise API only
Has Free Plan
No
Popular Integrations
Salesforce, Google Workspace, Microsoft 365
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
7

Workamajig Creative Workflow

Integrates With Zapier
No
Supports SSO
Enterprise plans only
Has Public API
Enterprise API only
Has Free Plan
No
Popular Integrations
Limited integrations
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
No
8

Adobe Journey Optimizer

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Enterprise API only
Has Free Plan
No
Popular Integrations
Adobe Creative Cloud, Salesforce, Microsoft Dynamics
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing available
Has Mobile App
No
9

Hyland DAM System Integration

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing
Has Mobile App
Not specified
10

Sitecore DAM Integration

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing
Has Mobile App
Not specified

Similar Categories

Workflow Tools Integrated with DAM and CMS
Workflow Tools Integrated with DAM and CMS
 Marketing Workflow Tools with Templates
Marketing Workflow Tools with Templates
 Marketing Workflow Tools with Asset Review
Marketing Workflow Tools with Asset Review
 Marketing Workflow Tools for Creative Teams
Marketing Workflow Tools for Creative Teams
 Lightweight Workflow Tools for Small Marketing Teams
Lightweight Workflow Tools for Small Marketing Teams
 Collaboration Tools for Marketing Operations
Collaboration Tools for Marketing Operations
 Campaign Approval Tools for Marketing Teams
Campaign Approval Tools for Marketing Teams
 Approval Tools for Ad and Creative Teams
Approval Tools for Ad and Creative Teams

How We Rank Products

How We Evaluate Products

How We Evaluate at This Level

This category highlights the strongest overall performers across closely related, specialized use cases.

Rather than evaluating products in isolation, we first analyze performance within highly specific niches, such as Approval Tools for Ad and Creative Teams, Campaign Approval Tools for Marketing Teams, Collaboration Tools for Marketing Operations and Lightweight Workflow Tools for Small Marketing Teams .

From those niche evaluations, we surface products that consistently demonstrate strength across multiple use cases.

Only solutions that perform at a high level across several specialized categories are featured here. This approach allows us to identify well-rounded platforms that excel beyond a single narrow scenario and represent the best all-around options within this broader category.

Our Evaluation Process

Our Evaluation Process

For workflow and approval platforms, we evaluate request intake, task automation, proofing workflows, and multi-stakeholder approval paths. We assess integrations with DAMs, project tools, and creative suites to keep assets connected. Support for annotations, versioning, notifications, and compliance reviews is also reviewed. At the Level 3 view, we highlight tools that excel across Level 4 contexts—creative review platforms, marketing workflow engines, and brand compliance systems—to showcase the best options for marketing production teams.

Verification

Categories reflect standard creative operations, approval processes, and content governance. Our taxonomy aligns with how marketing orgs structure campaign creation and review workflows. Level 3 entries come from deeper Level 4 comparisons across team sizes and production models.

Verification

  • Products evaluated through comprehensive research and analysis of user feedback and expert insights.
  • Rankings based on analysis of specifications, customer ratings, and industry reviews.
  • Selection criteria focus on key features specific to marketing workflow and approval tools.

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Frequently Asked Questions About Marketing Workflow & Approval Tools

What makes a marketing workflow & approval tools the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your marketing workflow & approval tools recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of marketing workflow & approval tools?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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What This Award Means