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Explore everything in this space by visiting our full Marketing Automation Platforms category. Other Software products for Marketing Agencies.

Other Software products for Marketing Agencies.

Marketing Automation Platforms for Marketing Agencies
Albert Richer

Unpacking the Best Marketing Automation Platforms for Agencies: Insights from Data-Driven Research As we dive into the world of marketing automation platforms, market research shows that features like user-friendliness and integration capabilities frequently rise to the top of agency wish lists. Comparative analysis of product specs indicates that platforms such as HubSpot and Marketo stand out for their extensive feature sets, with HubSpot consistently lauded for its intuitive interface and seamless CRM integration. Customer feedback trends suggest that while many agencies appreciate the robust analytics of Pardot, they often feel that its steep learning curve may not justify the investment for smaller firms. Interestingly, studies suggest that pricing can be a sticking point—many consumers suggest that platforms like ActiveCampaign, which start at a more budget-friendly tier, may assist smaller agencies in scaling without sacrificing quality. Reviews reveal that users often rate SendinBlue for its excellent customer service and deliverability rates, making it a solid choice for those who value support. While flashy features can be enticing, what truly matters is the platform's alignment with agency goals—after all, do we really need 57 ways to segment our email lists? Unpacking the Best Marketing Automation Platforms for Agencies: Insights from Data-Driven Research As we dive into the world of marketing automation platforms, market research shows that features like user-friendliness and integration capabilities frequently rise to the top of agency wish lists.

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1
Expert Score
9.9 / 10
485
76
ALL-IN-ONE SOLUTION
BUDGET-FRIENDLY

Mautic: Marketing Automation Software

Mautic: Marketing Automation Software
View Website
Mautic is an open-source marketing automation platform designed specifically for marketing agencies. Its powerful features, such as email marketing and lead management, allow agencies to streamline their marketing efforts, personalize customer interactions, and drive more sales.
Mautic is an open-source marketing automation platform designed specifically for marketing agencies. Its powerful features, such as email marketing and lead management, allow agencies to streamline their marketing efforts, personalize customer interactions, and drive more sales.
ALL-IN-ONE SOLUTION
BUDGET-FRIENDLY

Best for teams that are

  • Tech-savvy teams or developers wanting full control and open-source flexibility
  • Companies with limited software budgets but access to technical resources

Skip if

  • Non-technical marketing teams needing a plug-and-play solution
  • Organizations requiring immediate, guaranteed support without a vendor contract

Expert Take

Our analysis shows Mautic is the premier choice for organizations prioritizing data sovereignty and cost-efficiency at scale. Unlike proprietary SaaS tools that penalize growth with contact-tier pricing, Mautic offers unlimited scalability for the cost of infrastructure. Research indicates it is particularly powerful for technical teams who can leverage its open API and self-hosting capabilities to build a fully compliant, custom marketing stack without vendor lock-in.

Pros

  • No artificial limits on contacts or emails
  • Full data sovereignty via self-hosting
  • Free open-source software (no licensing fees)
  • Enterprise-grade campaign automation builder
  • Strong built-in GDPR and privacy tools

Cons

  • Requires technical expertise to install/maintain
  • Native reporting is basic and limited
  • Updates may occasionally introduce bugs
  • Community plugins vary in quality
  • Steep learning curve for non-developers
2
Expert Score
9.7 / 10
476
154
CROSS-CHANNEL MASTERY
HIGHLY CUSTOMIZABLE

User.com - Marketing Automation

User.com - Marketing Automation
View Website
User.com is a full-stack marketing automation software for marketing agencies, designed to consolidate and streamline multi-channel campaigns. It offers a comprehensive suite of tools including email marketing, website visitor tracking, CRM, and event management, enabling agencies to deliver personalized customer experiences and drive growth.
User.com is a full-stack marketing automation software for marketing agencies, designed to consolidate and streamline multi-channel campaigns. It offers a comprehensive suite of tools including email marketing, website visitor tracking, CRM, and event management, enabling agencies to deliver personalized customer experiences and drive growth.
CROSS-CHANNEL MASTERY
HIGHLY CUSTOMIZABLE

Best for teams that are

  • SaaS companies needing to track user behavior and automate onboarding flows
  • Startups looking for an all-in-one platform with live chat, CRM, and automation

Skip if

  • Users seeking a simple, standalone email marketing tool without complex features
  • Non-technical teams who may find the extensive feature set overwhelming

Expert Take

Our analysis shows User.com effectively consolidates the functionality of multiple tools—CRM, marketing automation, and live chat—into a single, cohesive platform. Research indicates its standout feature is the visual automation builder, which allows for sophisticated, multi-channel customer journeys without requiring code. Furthermore, its commitment to security is evidenced by SOC 2 Type 2 auditing, making it a robust choice for data-conscious businesses.

Pros

  • All-in-one platform combining CRM, chat, and automation
  • Visual drag-and-drop automation builder
  • SOC 2 Type 2 and GDPR compliant
  • Extensive native integrations ecosystem
  • Highly responsive customer support team

Cons

  • Steep learning curve for advanced features
  • Performance lags with large datasets
  • Pricing scales quickly with contact volume
  • Mobile app functionality is limited
  • Reporting features can be complex to customize
3
Expert Score
9.5 / 10
654
116
ROBUST SUPPORT

Keap CRM & Automation

Keap CRM & Automation
View Website
Keap is a comprehensive CRM and marketing automation solution designed specifically for small businesses and marketing agencies. Its comprehensive suite of features, including client management, email marketing, and automation, helps to streamline operations, improve customer relationship management, and boost marketing efforts.
Keap is a comprehensive CRM and marketing automation solution designed specifically for small businesses and marketing agencies. Its comprehensive suite of features, including client management, email marketing, and automation, helps to streamline operations, improve customer relationship management, and boost marketing efforts.
ROBUST SUPPORT

Best for teams that are

  • Service-based small businesses like coaches and consultants
  • Solopreneurs wanting an all-in-one tool for sales pipelines and invoicing

Skip if

  • E-commerce businesses primarily focused on product sales and cart recovery
  • Large enterprises needing complex, multi-channel marketing campaigns

Expert Take

Our analysis shows Keap excels for small businesses needing robust 'When/Then' automation logic without enterprise complexity. Research indicates the visual builder allows intricate behavioral triggers—like payment failures or appointment bookings—to drive multi-channel follow-ups automatically. Based on documented features, the unification of CRM, invoicing, and marketing prevents data silos, while the dedicated success coaching, though mandatory, ensures users actually deploy the tools they pay for.

Pros

  • Powerful visual 'When/Then' automation builder
  • All-in-one CRM, marketing, and payments
  • Dedicated customer success manager included
  • Extensive library of automation templates
  • Native integration with 2,500+ apps

Cons

  • Mandatory onboarding fee ($499+)
  • Steep contact-based pricing scaling
  • Difficult cancellation process (no button)
  • SMS features limited to US/Canada
  • Additional cost for extra users
4
Expert Score
9.5 / 10
717
61
AGENCY TAILORED
AI-POWERED AUTOMATION

SharpSpring Marketing Automation

SharpSpring Marketing Automation
View Website
SharpSpring is a robust and affordable all-in-one revenue growth platform designed specifically for marketing agencies. It offers advanced marketing automation features, CRM integration, and sales tools, tailored to meet the unique needs of agencies seeking to drive leads and fuel growth for their clients.
SharpSpring is a robust and affordable all-in-one revenue growth platform designed specifically for marketing agencies. It offers advanced marketing automation features, CRM integration, and sales tools, tailored to meet the unique needs of agencies seeking to drive leads and fuel growth for their clients.
AGENCY TAILORED
AI-POWERED AUTOMATION

Best for teams that are

  • Marketing agencies needing white-label solutions and client management tools
  • SMBs seeking a cost-effective alternative to HubSpot with built-in CRM

Skip if

  • Large enterprises requiring complex, high-volume enterprise features
  • Teams without marketing experience due to a steeper learning curve

Expert Take

Our analysis shows SharpSpring (now Constant Contact Lead Gen & CRM) uniquely fills the gap between basic email tools and enterprise automation suites. Research indicates it offers a compelling value proposition by including a native CRM and unlimited users, which significantly reduces total cost of ownership compared to per-seat pricing models. We particularly value its agency-centric design, which allows for complete white-labeling—a feature rarely found in competitors of this caliber.

Pros

  • Includes built-in CRM at no extra cost
  • Fully rebrandable white-label option for agencies
  • Unlimited users on all plans
  • Visual workflow builder for complex automation
  • VisitorID tracks anonymous website visitors

Cons

  • Reporting less advanced than HubSpot
  • Occasional UI glitches and slowness
  • Live support is not 24/7
  • Steep price jumps as contacts increase
  • Steeper learning curve for beginners
5
Expert Score
9.5 / 10
506
154
LEAD MANAGEMENT

ActiveCampaign

ActiveCampaign
View Website
ActiveCampaign is a robust, marketing automation SaaS solution designed specifically to meet the needs of marketing agencies. With features like AI-powered autonomous marketing, multi-channel outreach including email, SMS, and WhatsApp, it streamlines marketing efforts, enhances customer engagement, and drives more conversions.
ActiveCampaign is a robust, marketing automation SaaS solution designed specifically to meet the needs of marketing agencies. With features like AI-powered autonomous marketing, multi-channel outreach including email, SMS, and WhatsApp, it streamlines marketing efforts, enhances customer engagement, and drives more conversions.
LEAD MANAGEMENT

Best for teams that are

  • SMBs and e-commerce businesses needing advanced, visual automation workflows
  • Marketers prioritizing high email deliverability and complex segmentation

Skip if

  • Businesses looking for a permanently free plan or ultra-simple newsletter tool
  • Large enterprises requiring a heavy-duty, highly customizable CRM

Expert Take

ActiveCampaign is a game-changer for marketing agencies, providing an all-in-one platform that merges CRM, customer experience, and marketing automation. Its AI-powered tools analyze customer behavior and automate personalized messages across multiple channels. The platform's advanced reporting tools offer insightful data to optimize campaigns and maximize ROI. Its scalability makes it perfect for both small and large agencies.

Pros

  • Comprehensive marketing automation
  • AI-powered features
  • Multi-channel communication
  • Customer relationship management integration
  • Advanced reporting tools

Cons

  • Requires technical know-how
  • Can become expensive with add-ons
  • Limited customer support in lower-tier plans
6
Expert Score
9.2 / 10
482
50
CRM INTEGRATION
ADVANCED ANALYTICS

Salesforce Marketing Automation

Salesforce Marketing Automation
View Website
Salesforce Marketing Automation is a powerful tool designed to aid marketing agencies in automating their marketing processes and managing multifunctional campaigns across several channels. Its robust features ensure efficient streamlining of marketing activities, saving time and guaranteeing optimal results.
Salesforce Marketing Automation is a powerful tool designed to aid marketing agencies in automating their marketing processes and managing multifunctional campaigns across several channels. Its robust features ensure efficient streamlining of marketing activities, saving time and guaranteeing optimal results.
CRM INTEGRATION
ADVANCED ANALYTICS

Best for teams that are

  • Enterprises with complex, multi-channel marketing needs and high budgets
  • B2B organizations using Salesforce CRM requiring deep sales alignment

Skip if

  • Small businesses or startups with limited budgets and resources
  • Teams seeking a simple, plug-and-play tool without technical implementation

Expert Take

Our analysis shows that Salesforce Marketing Cloud is the premier choice for enterprise-scale journey orchestration. Research indicates that its native integration with the Salesforce CRM ecosystem provides a unified view of customer data that few competitors can match. Based on documented features, the platform's ability to leverage Einstein AI for predictive engagement scoring and send-time optimization makes it a powerhouse for data-driven organizations.

Pros

  • Enterprise-grade journey orchestration
  • Deep Salesforce CRM integration
  • Advanced Einstein AI capabilities
  • Highly scalable data management
  • Granular multi-channel personalization

Cons

  • Steep learning curve for beginners
  • High implementation and licensing costs
  • User interface can be slow
  • Requires technical skills (SQL/Ampscript)
  • Complex pricing structure
7
Expert Score
9.1 / 10
735
104
EMAIL MARKETING EXCELLENCE
REAL-TIME INSIGHTS

Mailchimp: Complete Marketing Platform

Mailchimp: Complete Marketing Platform
View Website
Mailchimp is a comprehensive marketing, automation, and email platform designed specifically for marketing agencies. It utilizes real-time behavior data and Artificial Intelligence to increase customer conversion rates, providing agencies the advanced tools for email marketing, automation, and customer relationship management.
Mailchimp is a comprehensive marketing, automation, and email platform designed specifically for marketing agencies. It utilizes real-time behavior data and Artificial Intelligence to increase customer conversion rates, providing agencies the advanced tools for email marketing, automation, and customer relationship management.
EMAIL MARKETING EXCELLENCE
REAL-TIME INSIGHTS

Best for teams that are

  • Small businesses and beginners needing an easy-to-use email builder
  • E-commerce startups requiring basic integrations and simple automation

Skip if

  • Advanced marketers needing complex, multi-step automation logic
  • Businesses managing multiple distinct audiences due to rigid pricing structures

Expert Take

Mailchimp serves as a one-stop solution for marketing agencies, boasting advanced features such as AI-powered automation, real-time data analysis, and robust email marketing tools. Its ability to effortlessly integrate with other platforms makes it an industry favorite. With Mailchimp, agencies can tailor their marketing strategies based on insightful data, increasing efficiency and customer conversion rates.

Pros

  • Advanced email marketing
  • AI-driven automation
  • Real-time behavior analysis
  • Intuitive user interface
  • Extensive integration capabilities

Cons

  • Limited features in free plan
  • Cost can be high for larger businesses
  • Template customization may require HTML knowledge

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 Mautic: Marketing Automation Software
No Yes N/A Yes Yes Email/Ticket only Not specified Custom integrations only No Free
2 User.com - Marketing Automation
No Yes Yes - 14 days Yes Yes Yes Not specified Slack, Google Analytics, Zapier Yes $79/month
3 Keap CRM & Automation
Yes No Yes - 14 days Yes Yes Yes Not specified QuickBooks, Gmail, Outlook No $79/month
4 SharpSpring Marketing Automation
No No Yes - 14 days Yes Yes Yes Not specified Salesforce, Google Ads, Facebook Ads Enterprise plans only $550/month
5 ActiveCampaign
Yes No Yes - 14 days Yes Yes Yes SOC 2 Shopify, WooCommerce, Facebook Enterprise plans only $9/month
6 Salesforce Marketing Automation
Yes No Contact for trial Yes Yes Yes Both Slack, Microsoft 365, HubSpot Yes Contact for pricing
7 Mailchimp: Complete Marketing Platform
Yes Yes N/A Yes Yes Email/Ticket only Not specified Shopify, WordPress, Stripe Enterprise plans only $9.99/month
1

Mautic: Marketing Automation Software

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Custom integrations only
Supports SSO
No
Starting Price
Free
2

User.com - Marketing Automation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Google Analytics, Zapier
Supports SSO
Yes
Starting Price
$79/month
3

Keap CRM & Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
QuickBooks, Gmail, Outlook
Supports SSO
No
Starting Price
$79/month
4

SharpSpring Marketing Automation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Google Ads, Facebook Ads
Supports SSO
Enterprise plans only
Starting Price
$550/month
5

ActiveCampaign

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, WooCommerce, Facebook
Supports SSO
Enterprise plans only
Starting Price
$9/month
6

Salesforce Marketing Automation

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Microsoft 365, HubSpot
Supports SSO
Yes
Starting Price
Contact for pricing
7

Mailchimp: Complete Marketing Platform

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WordPress, Stripe
Supports SSO
Enterprise plans only
Starting Price
$9.99/month

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How We Rank Products

Our Evaluation Process

The 'How We Choose' section for marketing automation platforms for marketing agencies outlines a thorough evaluation process focusing on key factors such as specifications, features, customer reviews, and overall ratings. Important considerations specific to this category include ease of use, integration capabilities with other tools, scalability, customer support, and pricing structures, which significantly influence the selection process. Rankings were determined by analyzing product data from multiple sources, including user feedback, expert reviews, and price-to-value ratios, ensuring a comprehensive comparison of the seven evaluated products. This research methodology emphasizes an objective analysis of available data, allowing marketing agencies to make informed decisions when selecting the appropriate marketing automation platform.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of marketing automation features tailored for agencies.
  • Rankings based on analysis of user reviews, industry ratings, and feature comparisons specific to marketing automation platforms.
  • Selection criteria focus on integration capabilities, user experience, and scalability for marketing agencies.

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Score Breakdown

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