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The complete set of related tools is found in our Email Marketing Automation Software category.

Email Automation Tools with Segmentation
Albert Richer

Navigating the Landscape of Email Automation Tools with Segmentation: Insights from Recent Market Research In our latest analysis of email automation tools, market research indicates that segmentation capabilities are increasingly vital for effective campaigns. Data suggests that platforms like Mailchimp and ActiveCampaign frequently receive positive ratings for their robust segmentation features, often cited by users as a game-changer for targeted marketing efforts. Navigating the Landscape of Email Automation Tools with Segmentation: Insights from Recent Market Research In our latest analysis of email automation tools, market research indicates that segmentation capabilities are increasingly vital for effective campaigns.

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1
Expert Score
9.8 / 10
660
170
REAL-TIME ANALYTICS
SCALABLE SOLUTIONS

Mailchimp Marketing Platform

Mailchimp Marketing Platform
View Website
Free plan available, Paid plans starting at $9.99/month, Premium plan for $299/month
REAL-TIME ANALYTICS
SCALABLE SOLUTIONS

Why We Love It

Mailchimp excels in its industry-specific features like segmentation and automation that allow professionals to deliver personalized content to their audience. Its real-time analytics offer valuable insights into customer behavior, helping users fine-tune their marketing strategies. The platform's user-friendly interface and seamless integration capabilities further simplify email marketing, making it a favorite among industry professionals.

Pros

  • Powerful segmentation tools
  • AI-driven customer insights
  • Comprehensive email automation
  • Real-time analytics
  • Easy integration with other platforms

Cons

  • Steep learning curve for beginners
  • Limited customization in free plan
  • Can get pricey for large businesses

Free plan available, Paid plans starting at $9.99/month, Premium plan for $299/month

Mailchimp is a comprehensive email marketing automation platform tailored to meet the needs of industry professionals. It leverages real-time behavior data and AI to enhance customer engagement and conversion, providing powerful segmentation tools for targeted communications.

Pros

  • Powerful segmentation tools
  • AI-driven customer insights
  • Comprehensive email automation
  • Real-time analytics
  • Easy integration with other platforms

Cons

  • Steep learning curve for beginners
  • Limited customization in free plan
  • Can get pricey for large businesses
REAL-TIME ANALYTICS
SCALABLE SOLUTIONS

Why We Love It

Mailchimp excels in its industry-specific features like segmentation and automation that allow professionals to deliver personalized content to their audience. Its real-time analytics offer valuable insights into customer behavior, helping users fine-tune their marketing strategies. The platform's user-friendly interface and seamless integration capabilities further simplify email marketing, making it a favorite among industry professionals.

Pros

  • Powerful segmentation tools
  • AI-driven customer insights
  • Comprehensive email automation
  • Real-time analytics
  • Easy integration with other platforms

Cons

  • Steep learning curve for beginners
  • Limited customization in free plan
  • Can get pricey for large businesses

Why We Love It

Mailchimp excels in its industry-specific features like segmentation and automation that allow professionals to deliver personalized content to their audience. Its real-time analytics offer valuable insights into customer behavior, helping users fine-tune their marketing strategies. The platform's user-friendly interface and seamless integration capabilities further simplify email marketing, making it a favorite among industry professionals.

Free plan available, Paid plans starting at $9.99/month, Premium plan for $299/month

Mailchimp is a comprehensive email marketing automation platform tailored to meet the needs of industry professionals. It leverages real-time behavior data and AI to enhance customer engagement and conversion, providing powerful segmentation tools for targeted communications.

2
Expert Score
9.6 / 10
630
26
AI-POWERED INSIGHTS
BEGINNER-FRIENDLY

Klaviyo Email Segmentation

Klaviyo Email Segmentation
View Website
Pricing starts at $20/month, with free plan available for up to 250 contacts
AI-POWERED INSIGHTS
BEGINNER-FRIENDLY

Why We Love It

Klaviyo is designed with email marketers in mind, offering industry-specific features such as dynamic segmentation and behavioral targeting. Its easy-to-use interface and comprehensive analytics make it a valuable tool for any email marketing professional. Furthermore, its seamless integrations with popular eCommerce platforms enable efficient data synchronization and marketing automation, making it loved by industry professionals.

Pros

  • Advanced segmentation capabilities
  • Intuitive interface
  • Robust analytics
  • Extensive integration options
  • Comprehensive customer support

Cons

  • Can be expensive for larger contact lists
  • Limited features in free plan
  • Requires time investment to fully utilize

Pricing starts at $20/month, with free plan available for up to 250 contacts

Klaviyo is a marketing automation platform focused on email segmentation, a critical need in the email marketing industry. It enables professionals to divide their customer base into distinct categories based on unique traits, behaviors, and preferences, maximizing campaign effectiveness and ROI.

Pros

  • Advanced segmentation capabilities
  • Intuitive interface
  • Robust analytics
  • Extensive integration options
  • Comprehensive customer support

Cons

  • Can be expensive for larger contact lists
  • Limited features in free plan
  • Requires time investment to fully utilize
AI-POWERED INSIGHTS
BEGINNER-FRIENDLY

Why We Love It

Klaviyo is designed with email marketers in mind, offering industry-specific features such as dynamic segmentation and behavioral targeting. Its easy-to-use interface and comprehensive analytics make it a valuable tool for any email marketing professional. Furthermore, its seamless integrations with popular eCommerce platforms enable efficient data synchronization and marketing automation, making it loved by industry professionals.

Pros

  • Advanced segmentation capabilities
  • Intuitive interface
  • Robust analytics
  • Extensive integration options
  • Comprehensive customer support

Cons

  • Can be expensive for larger contact lists
  • Limited features in free plan
  • Requires time investment to fully utilize

Why We Love It

Klaviyo is designed with email marketers in mind, offering industry-specific features such as dynamic segmentation and behavioral targeting. Its easy-to-use interface and comprehensive analytics make it a valuable tool for any email marketing professional. Furthermore, its seamless integrations with popular eCommerce platforms enable efficient data synchronization and marketing automation, making it loved by industry professionals.

Pricing starts at $20/month, with free plan available for up to 250 contacts

Klaviyo is a marketing automation platform focused on email segmentation, a critical need in the email marketing industry. It enables professionals to divide their customer base into distinct categories based on unique traits, behaviors, and preferences, maximizing campaign effectiveness and ROI.

3
Expert Score
9.4 / 10
687
162
HIGH ENGAGEMENT
SEAMLESS INTEGRATIONS

MailerLite Email Segmentation

MailerLite Email Segmentation
View Website
Free plan available, Premium starting at $10/month
HIGH ENGAGEMENT
SEAMLESS INTEGRATIONS

Why We Love It

MailerLite's Email Segmentation tool is loved by industry professionals for its ability to significantly enhance the efficiency and effectiveness of email marketing campaigns. It addresses industry-specific needs by allowing users to target specific subsets of their email list, leading to more personalized and engaging content. Furthermore, the tool's user-friendly interface and robust support system make it an excellent choice for both beginners and experienced marketers alike.

Pros

  • Easily segment email lists
  • Highly targeted campaigns
  • User-friendly interface
  • 24/7 customer support
  • Integration with numerous platforms

Cons

  • Limited advanced features on the free plan
  • Learning curve for beginners

Free plan available, Premium starting at $10/month

MailerLite's Email Segmentation tool is an industry-specific solution for professionals seeking enhanced email marketing efficiency. The tool allows targeted email campaigns by dividing your email list into smaller, more manageable groups based on specific characteristics, leading to higher engagement and conversion rates.

Pros

  • Easily segment email lists
  • Highly targeted campaigns
  • User-friendly interface
  • 24/7 customer support
  • Integration with numerous platforms

Cons

  • Limited advanced features on the free plan
  • Learning curve for beginners
HIGH ENGAGEMENT
SEAMLESS INTEGRATIONS

Why We Love It

MailerLite's Email Segmentation tool is loved by industry professionals for its ability to significantly enhance the efficiency and effectiveness of email marketing campaigns. It addresses industry-specific needs by allowing users to target specific subsets of their email list, leading to more personalized and engaging content. Furthermore, the tool's user-friendly interface and robust support system make it an excellent choice for both beginners and experienced marketers alike.

Pros

  • Easily segment email lists
  • Highly targeted campaigns
  • User-friendly interface
  • 24/7 customer support
  • Integration with numerous platforms

Cons

  • Limited advanced features on the free plan
  • Learning curve for beginners

Why We Love It

MailerLite's Email Segmentation tool is loved by industry professionals for its ability to significantly enhance the efficiency and effectiveness of email marketing campaigns. It addresses industry-specific needs by allowing users to target specific subsets of their email list, leading to more personalized and engaging content. Furthermore, the tool's user-friendly interface and robust support system make it an excellent choice for both beginners and experienced marketers alike.

Free plan available, Premium starting at $10/month

MailerLite's Email Segmentation tool is an industry-specific solution for professionals seeking enhanced email marketing efficiency. The tool allows targeted email campaigns by dividing your email list into smaller, more manageable groups based on specific characteristics, leading to higher engagement and conversion rates.

4
Expert Score
9.2 / 10
622
50
ECOMMERCE READY

Omnisend: Ecommerce Email Marketing

Omnisend: Ecommerce Email Marketing
View Website
Free plan available, Pro plan starting at $16/month, Enterprise pricing available
ECOMMERCE READY

Why We Love It

Omnisend stands out in the ecommerce industry for its precise segmentation and automation capabilities. Its ability to create personalized customer experiences, based on sophisticated customer data, is a game-changer. Marketers can automate entire email marketing campaigns, freeing up time and resources. Plus, its SMS marketing feature ensures you can reach customers wherever they are. The seamless integrations make it an excellent fit for any ecommerce platform.

Pros

  • Advanced email marketing automation
  • Seamless integrations
  • SMS marketing
  • Sophisticated segmentation capabilities
  • Pre-built workflows

Cons

  • Limited free plan capabilities
  • Can be complex for beginners
  • Customization could be more flexible

Free plan available, Pro plan starting at $16/month, Enterprise pricing available

Omnisend is an intelligent tool designed specifically for ecommerce brands, enabling them to drive more revenue with less effort. Its robust automation, seamless integrations, and SMS capabilities allow marketers to reach their customers effectively and efficiently, addressing the need for personalized and timely communication in the ecommerce industry.

Pros

  • Advanced email marketing automation
  • Seamless integrations
  • SMS marketing
  • Sophisticated segmentation capabilities
  • Pre-built workflows

Cons

  • Limited free plan capabilities
  • Can be complex for beginners
  • Customization could be more flexible
ECOMMERCE READY

Why We Love It

Omnisend stands out in the ecommerce industry for its precise segmentation and automation capabilities. Its ability to create personalized customer experiences, based on sophisticated customer data, is a game-changer. Marketers can automate entire email marketing campaigns, freeing up time and resources. Plus, its SMS marketing feature ensures you can reach customers wherever they are. The seamless integrations make it an excellent fit for any ecommerce platform.

Pros

  • Advanced email marketing automation
  • Seamless integrations
  • SMS marketing
  • Sophisticated segmentation capabilities
  • Pre-built workflows

Cons

  • Limited free plan capabilities
  • Can be complex for beginners
  • Customization could be more flexible

Why We Love It

Omnisend stands out in the ecommerce industry for its precise segmentation and automation capabilities. Its ability to create personalized customer experiences, based on sophisticated customer data, is a game-changer. Marketers can automate entire email marketing campaigns, freeing up time and resources. Plus, its SMS marketing feature ensures you can reach customers wherever they are. The seamless integrations make it an excellent fit for any ecommerce platform.

Free plan available, Pro plan starting at $16/month, Enterprise pricing available

Omnisend is an intelligent tool designed specifically for ecommerce brands, enabling them to drive more revenue with less effort. Its robust automation, seamless integrations, and SMS capabilities allow marketers to reach their customers effectively and efficiently, addressing the need for personalized and timely communication in the ecommerce industry.

5
Expert Score
8.9 / 10
741
133
ROBUST AUTOMATION
ROBUST AUTOMATION

Why We Love It

Comprehensive solution for Email Automation Tools with Segmentation needs

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies

Contact for pricing

A SaaS solution for Email Automation Tools with Segmentation

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies
ROBUST AUTOMATION

Why We Love It

Comprehensive solution for Email Automation Tools with Segmentation needs

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies

Why We Love It

Comprehensive solution for Email Automation Tools with Segmentation needs

Contact for pricing

A SaaS solution for Email Automation Tools with Segmentation

6
Expert Score
8.7 / 10
477
73
HIGH DELIVERABILITY
24/7 SUPPORT

Sender: Free Email Marketing

Sender: Free Email Marketing
View Website
Free plan available, premium plans starting at $11/month
HIGH DELIVERABILITY
24/7 SUPPORT

Why We Love It

Sender's strongest selling point for industry professionals is its advanced segmentation tool, which allows users to target specific groups within their email list based on a variety of criteria. This ensures that marketing messages reach the right audience, optimizing conversion rates. Additionally, the generous free plan and affordable premium plans make it an economical choice for businesses of all sizes.

Pros

  • Generous free plan
  • Advanced segmentation capabilities
  • 24/7 customer support
  • User-friendly interface
  • High deliverability rates

Cons

  • Limited third-party integrations
  • No social media marketing capabilities
  • Limited template designs

Free plan available, premium plans starting at $11/month

Sender offers a seamless experience in email marketing with a generous offer of 15,000 monthly emails at no cost. Its advanced segmentation feature makes it an ideal tool for industry professionals in need of personalized, targeted email campaigns.

Pros

  • Generous free plan
  • Advanced segmentation capabilities
  • 24/7 customer support
  • User-friendly interface
  • High deliverability rates

Cons

  • Limited third-party integrations
  • No social media marketing capabilities
  • Limited template designs
HIGH DELIVERABILITY
24/7 SUPPORT

Why We Love It

Sender's strongest selling point for industry professionals is its advanced segmentation tool, which allows users to target specific groups within their email list based on a variety of criteria. This ensures that marketing messages reach the right audience, optimizing conversion rates. Additionally, the generous free plan and affordable premium plans make it an economical choice for businesses of all sizes.

Pros

  • Generous free plan
  • Advanced segmentation capabilities
  • 24/7 customer support
  • User-friendly interface
  • High deliverability rates

Cons

  • Limited third-party integrations
  • No social media marketing capabilities
  • Limited template designs

Why We Love It

Sender's strongest selling point for industry professionals is its advanced segmentation tool, which allows users to target specific groups within their email list based on a variety of criteria. This ensures that marketing messages reach the right audience, optimizing conversion rates. Additionally, the generous free plan and affordable premium plans make it an economical choice for businesses of all sizes.

Free plan available, premium plans starting at $11/month

Sender offers a seamless experience in email marketing with a generous offer of 15,000 monthly emails at no cost. Its advanced segmentation feature makes it an ideal tool for industry professionals in need of personalized, targeted email campaigns.

7
Expert Score
8.5 / 10
639
48
FREE PLAN AVAILABLE
ADVANCED SEGMENTATION

Drip Marketing Automation

Drip Marketing Automation
View Website
Starting at $19/month, free 14-day trial, custom pricing for enterprise
FREE PLAN AVAILABLE
ADVANCED SEGMENTATION

Why We Love It

What sets Drip apart is its focus on B2C businesses, particularly in e-commerce. It understands the unique needs of these businesses, offering advanced segmentation tools to target the right customers at the right time. Its user-friendly interface simplifies the process of setting up complex email marketing campaigns, while its robust analytics provide valuable insights, helping businesses make data-driven decisions to boost sales and customer engagement.

Pros

  • Powerful automation features
  • Advanced segmentation capabilities
  • Intuitive interface
  • Extensive integration options
  • Robust analytics and reporting

Cons

  • Lacks advanced CRM features
  • Steep learning curve for beginners
  • Costly for small businesses

Starting at $19/month, free 14-day trial, custom pricing for enterprise

Drip is an email marketing platform designed to empower B2C businesses. It's particularly effective for businesses selling digital or physical goods online, from small creators to large e-commerce brands. The platform provides industry-specific marketing automation and segmentation tools that streamline email campaigns and improve marketing efficiency.

Pros

  • Powerful automation features
  • Advanced segmentation capabilities
  • Intuitive interface
  • Extensive integration options
  • Robust analytics and reporting

Cons

  • Lacks advanced CRM features
  • Steep learning curve for beginners
  • Costly for small businesses
FREE PLAN AVAILABLE
ADVANCED SEGMENTATION

Why We Love It

What sets Drip apart is its focus on B2C businesses, particularly in e-commerce. It understands the unique needs of these businesses, offering advanced segmentation tools to target the right customers at the right time. Its user-friendly interface simplifies the process of setting up complex email marketing campaigns, while its robust analytics provide valuable insights, helping businesses make data-driven decisions to boost sales and customer engagement.

Pros

  • Powerful automation features
  • Advanced segmentation capabilities
  • Intuitive interface
  • Extensive integration options
  • Robust analytics and reporting

Cons

  • Lacks advanced CRM features
  • Steep learning curve for beginners
  • Costly for small businesses

Why We Love It

What sets Drip apart is its focus on B2C businesses, particularly in e-commerce. It understands the unique needs of these businesses, offering advanced segmentation tools to target the right customers at the right time. Its user-friendly interface simplifies the process of setting up complex email marketing campaigns, while its robust analytics provide valuable insights, helping businesses make data-driven decisions to boost sales and customer engagement.

Starting at $19/month, free 14-day trial, custom pricing for enterprise

Drip is an email marketing platform designed to empower B2C businesses. It's particularly effective for businesses selling digital or physical goods online, from small creators to large e-commerce brands. The platform provides industry-specific marketing automation and segmentation tools that streamline email campaigns and improve marketing efficiency.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Brevo | Email Marketing Software, Automation & CRM
No No Contact for trial Yes Yes Yes Not specified Salesforce, Microsoft Dynamics, HubSpot, Zapier, Shopify Enterprise plans only Contact for pricing
2Omnisend: Ecommerce Email Marketing
No Yes Yes - 14 days Yes Yes Yes ISO 27001 Shopify, WooCommerce, BigCommerce, Magento, Zapier Enterprise plans only $16/month
3Sender: Free Email Marketing
No Yes No No No Email/Ticket only Not specified Limited integrations No $11/month
4MailerLite Email Segmentation
No Yes Yes - 14 days Yes Yes Email/Ticket only Not specified WordPress, Shopify, WooCommerce, Zapier, Stripe No $10/month
5Drip Marketing Automation
No No Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, Magento, BigCommerce, Facebook Ads Enterprise plans only $19/month
6Mailchimp Marketing Platform
Yes Yes Yes - 30 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Workspace, Microsoft 365, HubSpot Yes $9.99/month
7Klaviyo Email Segmentation
No Yes Yes - 14 days Yes Yes Yes Not specified Shopify, WooCommerce, Magento, BigCommerce, Stripe Enterprise plans only $20/month
1

Brevo | Email Marketing Software, Automation & CRM

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Microsoft Dynamics, HubSpot, Zapier, Shopify
Supports SSO
Enterprise plans only
Starting Price
Contact for pricing
2

Omnisend: Ecommerce Email Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Shopify, WooCommerce, BigCommerce, Magento, Zapier
Supports SSO
Enterprise plans only
Starting Price
$16/month
3

Sender: Free Email Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
No
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Limited integrations
Supports SSO
No
Starting Price
$11/month
4

MailerLite Email Segmentation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
WordPress, Shopify, WooCommerce, Zapier, Stripe
Supports SSO
No
Starting Price
$10/month
5

Drip Marketing Automation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, Magento, BigCommerce, Facebook Ads
Supports SSO
Enterprise plans only
Starting Price
$19/month
6

Mailchimp Marketing Platform

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace, Microsoft 365, HubSpot
Supports SSO
Yes
Starting Price
$9.99/month
7

Klaviyo Email Segmentation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, Magento, BigCommerce, Stripe
Supports SSO
Enterprise plans only
Starting Price
$20/month

Similar Categories

How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for Email Automation Tools with Segmentation highlights a structured research methodology focused on key factors such as features, specifications, customer reviews, and overall value. In this category, critical considerations include the depth of segmentation capabilities, ease of use, integration options, and pricing structures, as these elements significantly impact user experience and campaign effectiveness. Rankings were determined by analyzing data from customer feedback, product ratings, and a comparative review of each tool's specifications to ensure a comprehensive understanding of their strengths and weaknesses. This objective analysis aims to provide users with reliable insights to make informed decisions when selecting email automation solutions tailored to their segmentation needs.

Verification

  • Products evaluated through comprehensive research and analysis of email automation features and segmentation capabilities.
  • Rankings based on analysis of user reviews, expert feedback, and key functionality in email automation tools.
  • Selection criteria focus on segmentation efficiency, customization options, and overall user satisfaction in email automation solutions.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Email Automation Tools with Segmentation

What makes a email automation tools with segmentation the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your email automation tools with segmentation recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of email automation tools with segmentation?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

×

Score Breakdown

0.0 / 10
Excellent

What This Award Means