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Email Marketing Automation Software

10 Best Email Marketing Automation Software in 2025 Analyzed

Albert Richer
Curated by :
Albert Richer
Updated Nov 19, 2025

For a complete view, browse our main Marketing & Advertising Platforms category.

Email Marketing Automation Software
Albert Richer

Email marketing automation software helps businesses deliver relevant, timely, and personalized communication to subscribers by automating repetitive marketing tasks such as welcome sequences, promotional messaging, behavioral triggers, and lifecycle workflows. Instead of sending one size fits all newsletters, these platforms allow marketers to segment audiences, tailor content to user behavior, and measure engagement with precision. Strong solutions support drag and drop builders, dynamic content, scheduling tools, campaign templates, A B testing, and real time performance reporting. This category highlights systems designed to improve deliverability, conversion rates, and retention across every stage of the customer journey. Email marketing automation software helps businesses deliver relevant, timely, and personalized communication to subscribers by automating repetitive marketing tasks such as welcome sequences, promotional messaging, behavioral triggers, and lifecycle workflows.

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Expert Score Breakdown

0.0 / 10
Excellent
1
Expert Score
9.9 / 10
660
170
REAL-TIME ANALYTICS
SCALABLE SOLUTIONS
Selected From Email Automation Tools with Segmentation
1
Mailchimp Marketing Platform
9.9

Mailchimp Marketing Platform

Mailchimp Marketing Platform
Free plan available, Paid plans starting at $9.99/month, Premium plan for $299/month
View Website
REAL-TIME ANALYTICS
SCALABLE SOLUTIONS

Why We Love It

Mailchimp excels in its industry-specific features like segmentation and automation that allow professionals to deliver personalized content to their audience. Its real-time analytics offer valuable insights into customer behavior, helping users fine-tune their marketing strategies. The platform's user-friendly interface and seamless integration capabilities further simplify email marketing, making it a favorite among industry professionals.

Pros

  • Powerful segmentation tools
  • AI-driven customer insights
  • Comprehensive email automation
  • Real-time analytics
  • Easy integration with other platforms

Cons

  • Steep learning curve for beginners
  • Limited customization in free plan
  • Can get pricey for large businesses

Free plan available, Paid plans starting at $9.99/month, Premium plan for $299/month

Mailchimp is a comprehensive email marketing automation platform tailored to meet the needs of industry professionals. It leverages real-time behavior data and AI to enhance customer engagement and conversion, providing powerful segmentation tools for targeted communications.

Pros

  • Powerful segmentation tools
  • AI-driven customer insights
  • Comprehensive email automation
  • Real-time analytics
  • Easy integration with other platforms

Cons

  • Steep learning curve for beginners
  • Limited customization in free plan
  • Can get pricey for large businesses
REAL-TIME ANALYTICS
SCALABLE SOLUTIONS

Why We Love It

Mailchimp excels in its industry-specific features like segmentation and automation that allow professionals to deliver personalized content to their audience. Its real-time analytics offer valuable insights into customer behavior, helping users fine-tune their marketing strategies. The platform's user-friendly interface and seamless integration capabilities further simplify email marketing, making it a favorite among industry professionals.

Pros

  • Powerful segmentation tools
  • AI-driven customer insights
  • Comprehensive email automation
  • Real-time analytics
  • Easy integration with other platforms

Cons

  • Steep learning curve for beginners
  • Limited customization in free plan
  • Can get pricey for large businesses

Why We Love It

Mailchimp excels in its industry-specific features like segmentation and automation that allow professionals to deliver personalized content to their audience. Its real-time analytics offer valuable insights into customer behavior, helping users fine-tune their marketing strategies. The platform's user-friendly interface and seamless integration capabilities further simplify email marketing, making it a favorite among industry professionals.

Free plan available, Paid plans starting at $9.99/month, Premium plan for $299/month

Mailchimp is a comprehensive email marketing automation platform tailored to meet the needs of industry professionals. It leverages real-time behavior data and AI to enhance customer engagement and conversion, providing powerful segmentation tools for targeted communications.

2
Expert Score
9.7 / 10
423
79
SEGMENTATION PRO
CUSTOMIZABLE CAMPAIGNS
Selected From Email Automation Tools for Ecommerce Stores
2
Omnisend Email Marketing
9.7

Omnisend Email Marketing

Omnisend Email Marketing
Free plan available, Pricing starts at $16/month
View Website
SEGMENTATION PRO
CUSTOMIZABLE CAMPAIGNS

Why We Love It

Omnisend stands out in the ecommerce industry for its robust automation and segmentation capabilities. It allows businesses to create highly personalized, targeted campaigns that drive customer engagement and sales. The addition of SMS marketing adds another layer of reach, and the ability to integrate with popular ecommerce platforms makes it a convenient, all-in-one solution. Users love its ease of use, variety of templates, and the fact that it's designed specifically with ecommerce in mind.

Pros

  • Ecommerce focused features
  • Advanced automation capabilities
  • Integration with popular ecommerce platforms
  • SMS marketing option
  • Superior segmentation options

Cons

  • Limited free plan capabilities
  • Can be complex for beginners
  • No phone support

Free plan available, Pricing starts at $16/month

Omnisend is a powerful email marketing tool designed specifically for ecommerce brands. It allows businesses to increase revenue by automating email and SMS campaigns, integrating seamlessly with various ecommerce platforms. The software manages to address the industry's need for efficient, targeted communication, helping to convert leads into customers and increase overall sales.

Pros

  • Ecommerce focused features
  • Advanced automation capabilities
  • Integration with popular ecommerce platforms
  • SMS marketing option
  • Superior segmentation options

Cons

  • Limited free plan capabilities
  • Can be complex for beginners
  • No phone support
SEGMENTATION PRO
CUSTOMIZABLE CAMPAIGNS

Why We Love It

Omnisend stands out in the ecommerce industry for its robust automation and segmentation capabilities. It allows businesses to create highly personalized, targeted campaigns that drive customer engagement and sales. The addition of SMS marketing adds another layer of reach, and the ability to integrate with popular ecommerce platforms makes it a convenient, all-in-one solution. Users love its ease of use, variety of templates, and the fact that it's designed specifically with ecommerce in mind.

Pros

  • Ecommerce focused features
  • Advanced automation capabilities
  • Integration with popular ecommerce platforms
  • SMS marketing option
  • Superior segmentation options

Cons

  • Limited free plan capabilities
  • Can be complex for beginners
  • No phone support

Why We Love It

Omnisend stands out in the ecommerce industry for its robust automation and segmentation capabilities. It allows businesses to create highly personalized, targeted campaigns that drive customer engagement and sales. The addition of SMS marketing adds another layer of reach, and the ability to integrate with popular ecommerce platforms makes it a convenient, all-in-one solution. Users love its ease of use, variety of templates, and the fact that it's designed specifically with ecommerce in mind.

Free plan available, Pricing starts at $16/month

Omnisend is a powerful email marketing tool designed specifically for ecommerce brands. It allows businesses to increase revenue by automating email and SMS campaigns, integrating seamlessly with various ecommerce platforms. The software manages to address the industry's need for efficient, targeted communication, helping to convert leads into customers and increase overall sales.

3
Expert Score
9.6 / 10
582
87
INTEGRATION MASTER
SUPPORT STAR
Selected From Email Tools with Deliverability Optimization
3
Litmus Email Marketing Platform
9.6

Litmus Email Marketing Platform

Litmus Email Marketing Platform
Pricing starts at $99/month, with enterprise pricing available
View Website
INTEGRATION MASTER
SUPPORT STAR

Why We Love It

Litmus is a favorite among email marketing professionals for its robust set of features that address the unique needs of this industry. Its pre-send testing and deliverability optimization tools ensure that emails reach their intended recipients, while its personalization features allow for content that truly resonates. Furthermore, its advanced analytics provide valuable insights into the performance of email campaigns, empowering professionals to make data-driven decisions and maximize their ROI.

Pros

  • Comprehensive email marketing tools
  • Vigorous deliverability optimization
  • Personalization capabilities
  • Advanced analytics
  • Integrations with popular email service providers

Cons

  • No free plan available
  • Can be overwhelming for beginners
  • Pricing may be high for small businesses

Pricing starts at $99/month, with enterprise pricing available

Litmus provides a comprehensive solution to the unique needs of email marketing professionals, focusing on deliverability optimization and personalization. Its suite of tools assists in the creation, testing, and analytics of email campaigns, ensuring maximum ROI and personalized content that resonates with the audience.

Pros

  • Comprehensive email marketing tools
  • Vigorous deliverability optimization
  • Personalization capabilities
  • Advanced analytics
  • Integrations with popular email service providers

Cons

  • No free plan available
  • Can be overwhelming for beginners
  • Pricing may be high for small businesses
INTEGRATION MASTER
SUPPORT STAR

Why We Love It

Litmus is a favorite among email marketing professionals for its robust set of features that address the unique needs of this industry. Its pre-send testing and deliverability optimization tools ensure that emails reach their intended recipients, while its personalization features allow for content that truly resonates. Furthermore, its advanced analytics provide valuable insights into the performance of email campaigns, empowering professionals to make data-driven decisions and maximize their ROI.

Pros

  • Comprehensive email marketing tools
  • Vigorous deliverability optimization
  • Personalization capabilities
  • Advanced analytics
  • Integrations with popular email service providers

Cons

  • No free plan available
  • Can be overwhelming for beginners
  • Pricing may be high for small businesses

Why We Love It

Litmus is a favorite among email marketing professionals for its robust set of features that address the unique needs of this industry. Its pre-send testing and deliverability optimization tools ensure that emails reach their intended recipients, while its personalization features allow for content that truly resonates. Furthermore, its advanced analytics provide valuable insights into the performance of email campaigns, empowering professionals to make data-driven decisions and maximize their ROI.

Pricing starts at $99/month, with enterprise pricing available

Litmus provides a comprehensive solution to the unique needs of email marketing professionals, focusing on deliverability optimization and personalization. Its suite of tools assists in the creation, testing, and analytics of email campaigns, ensuring maximum ROI and personalized content that resonates with the audience.

4
Expert Score
9.4 / 10
630
26
AI-POWERED INSIGHTS
BEGINNER-FRIENDLY
Selected From Email Automation Tools with Segmentation
4
Klaviyo Email Segmentation
9.4

Klaviyo Email Segmentation

Klaviyo Email Segmentation
Pricing starts at $20/month, with free plan available for up to 250 contacts
View Website
AI-POWERED INSIGHTS
BEGINNER-FRIENDLY

Why We Love It

Klaviyo is designed with email marketers in mind, offering industry-specific features such as dynamic segmentation and behavioral targeting. Its easy-to-use interface and comprehensive analytics make it a valuable tool for any email marketing professional. Furthermore, its seamless integrations with popular eCommerce platforms enable efficient data synchronization and marketing automation, making it loved by industry professionals.

Pros

  • Advanced segmentation capabilities
  • Intuitive interface
  • Robust analytics
  • Extensive integration options
  • Comprehensive customer support

Cons

  • Can be expensive for larger contact lists
  • Limited features in free plan
  • Requires time investment to fully utilize

Pricing starts at $20/month, with free plan available for up to 250 contacts

Klaviyo is a marketing automation platform focused on email segmentation, a critical need in the email marketing industry. It enables professionals to divide their customer base into distinct categories based on unique traits, behaviors, and preferences, maximizing campaign effectiveness and ROI.

Pros

  • Advanced segmentation capabilities
  • Intuitive interface
  • Robust analytics
  • Extensive integration options
  • Comprehensive customer support

Cons

  • Can be expensive for larger contact lists
  • Limited features in free plan
  • Requires time investment to fully utilize
AI-POWERED INSIGHTS
BEGINNER-FRIENDLY

Why We Love It

Klaviyo is designed with email marketers in mind, offering industry-specific features such as dynamic segmentation and behavioral targeting. Its easy-to-use interface and comprehensive analytics make it a valuable tool for any email marketing professional. Furthermore, its seamless integrations with popular eCommerce platforms enable efficient data synchronization and marketing automation, making it loved by industry professionals.

Pros

  • Advanced segmentation capabilities
  • Intuitive interface
  • Robust analytics
  • Extensive integration options
  • Comprehensive customer support

Cons

  • Can be expensive for larger contact lists
  • Limited features in free plan
  • Requires time investment to fully utilize

Why We Love It

Klaviyo is designed with email marketers in mind, offering industry-specific features such as dynamic segmentation and behavioral targeting. Its easy-to-use interface and comprehensive analytics make it a valuable tool for any email marketing professional. Furthermore, its seamless integrations with popular eCommerce platforms enable efficient data synchronization and marketing automation, making it loved by industry professionals.

Pricing starts at $20/month, with free plan available for up to 250 contacts

Klaviyo is a marketing automation platform focused on email segmentation, a critical need in the email marketing industry. It enables professionals to divide their customer base into distinct categories based on unique traits, behaviors, and preferences, maximizing campaign effectiveness and ROI.

5
Expert Score
9.3 / 10
582
115
REPUTATION BUILDER
REAL-TIME REACTOR
Selected From Email Tools with Deliverability Optimization
5
GlockApps 2.0
9.3

GlockApps 2.0

GlockApps 2.0
Pricing starts at $24/month, with advanced plans and enterprise pricing available
View Website
REPUTATION BUILDER
REAL-TIME REACTOR

Why We Love It

GlockApps 2.0 is a game-changer for businesses that depend on email marketing. It provides detailed insights that can significantly improve email deliverability. Its in-depth sender reputation insights help in understanding how your emails are perceived by ISPs, while the real-time analytics aid in quick decision-making. Moreover, it's easy-to-use interface and robust customer support make it a favorite among industry professionals.

Pros

  • Comprehensive deliverability testing
  • Real-time analytics
  • In-depth sender reputation insights
  • Easy-to-use interface
  • Robust customer support

Cons

  • Limited free trial period
  • Can be expensive for small businesses

Pricing starts at $24/month, with advanced plans and enterprise pricing available

GlockApps 2.0 is an all-in-one email deliverability testing solution specifically designed for marketers and businesses that heavily rely on email marketing. It helps to optimize deliverability by identifying issues with spam score, email authentication, sender reputation, domain, and IP analytics, thereby ensuring emails reach the recipients' inbox and not the spam folder.

Pros

  • Comprehensive deliverability testing
  • Real-time analytics
  • In-depth sender reputation insights
  • Easy-to-use interface
  • Robust customer support

Cons

  • Limited free trial period
  • Can be expensive for small businesses
REPUTATION BUILDER
REAL-TIME REACTOR

Why We Love It

GlockApps 2.0 is a game-changer for businesses that depend on email marketing. It provides detailed insights that can significantly improve email deliverability. Its in-depth sender reputation insights help in understanding how your emails are perceived by ISPs, while the real-time analytics aid in quick decision-making. Moreover, it's easy-to-use interface and robust customer support make it a favorite among industry professionals.

Pros

  • Comprehensive deliverability testing
  • Real-time analytics
  • In-depth sender reputation insights
  • Easy-to-use interface
  • Robust customer support

Cons

  • Limited free trial period
  • Can be expensive for small businesses

Why We Love It

GlockApps 2.0 is a game-changer for businesses that depend on email marketing. It provides detailed insights that can significantly improve email deliverability. Its in-depth sender reputation insights help in understanding how your emails are perceived by ISPs, while the real-time analytics aid in quick decision-making. Moreover, it's easy-to-use interface and robust customer support make it a favorite among industry professionals.

Pricing starts at $24/month, with advanced plans and enterprise pricing available

GlockApps 2.0 is an all-in-one email deliverability testing solution specifically designed for marketers and businesses that heavily rely on email marketing. It helps to optimize deliverability by identifying issues with spam score, email authentication, sender reputation, domain, and IP analytics, thereby ensuring emails reach the recipients' inbox and not the spam folder.

6
Expert Score
9.1 / 10
662
119
ROI ENHANCER
Selected From Email Tools with Deliverability Optimization
6
Email Deliverability: Strategies & Best Practices
9.1

Email Deliverability: Strategies & Best Practices

Email Deliverability: Strategies & Best Practices
Contact for pricing
View Website
ROI ENHANCER

Why We Love It

Comprehensive solution for Email Tools with Deliverability Optimization needs

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies

Contact for pricing

A SaaS solution for Email Tools with Deliverability Optimization

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies
ROI ENHANCER

Why We Love It

Comprehensive solution for Email Tools with Deliverability Optimization needs

Pros

  • Feature-rich
  • Cloud-based
  • Scalable

Cons

  • Learning curve
  • Pricing varies

Why We Love It

Comprehensive solution for Email Tools with Deliverability Optimization needs

Contact for pricing

A SaaS solution for Email Tools with Deliverability Optimization

7
Expert Score
9.0 / 10
413
24
SEAMLESS AUTOMATION
CONVERSION BOOSTER
Selected From Email Automation Tools for Ecommerce Stores
7
Drip: Ecommerce Marketing Automation
9.0

Drip: Ecommerce Marketing Automation

Drip: Ecommerce Marketing Automation
Free plan available, Pricing starts at $19/month
View Website
SEAMLESS AUTOMATION
CONVERSION BOOSTER

Why We Love It

Drip is a game-changer for e-commerce businesses. The platform's e-commerce specific features, such as customer behavior tracking, abandoned cart recovery, and personalized product recommendations, allow store owners to create highly targeted email campaigns. Furthermore, the integration with popular ecommerce platforms like Shopify and WooCommerce makes data syncing a breeze. It's a powerful tool that helps businesses build deeper relationships with their customers and ultimately drive more sales.

Pros

  • Advanced email automation
  • Powerful customer segmentation
  • Deep e-commerce integrations
  • Robust analytics and reporting
  • User-friendly interface

Cons

  • Lack of live support
  • Limited A/B testing capabilities
  • Some learning curve for beginners

Free plan available, Pricing starts at $19/month

Drip is a robust, user-friendly marketing automation tool designed specifically for B2C businesses selling digital or physical goods online. It provides customizable email campaigns, advanced segmentation, and analytics to help e-commerce businesses effectively engage customers, enhance their shopping experience, and increase sales conversion rates.

Pros

  • Advanced email automation
  • Powerful customer segmentation
  • Deep e-commerce integrations
  • Robust analytics and reporting
  • User-friendly interface

Cons

  • Lack of live support
  • Limited A/B testing capabilities
  • Some learning curve for beginners
SEAMLESS AUTOMATION
CONVERSION BOOSTER

Why We Love It

Drip is a game-changer for e-commerce businesses. The platform's e-commerce specific features, such as customer behavior tracking, abandoned cart recovery, and personalized product recommendations, allow store owners to create highly targeted email campaigns. Furthermore, the integration with popular ecommerce platforms like Shopify and WooCommerce makes data syncing a breeze. It's a powerful tool that helps businesses build deeper relationships with their customers and ultimately drive more sales.

Pros

  • Advanced email automation
  • Powerful customer segmentation
  • Deep e-commerce integrations
  • Robust analytics and reporting
  • User-friendly interface

Cons

  • Lack of live support
  • Limited A/B testing capabilities
  • Some learning curve for beginners

Why We Love It

Drip is a game-changer for e-commerce businesses. The platform's e-commerce specific features, such as customer behavior tracking, abandoned cart recovery, and personalized product recommendations, allow store owners to create highly targeted email campaigns. Furthermore, the integration with popular ecommerce platforms like Shopify and WooCommerce makes data syncing a breeze. It's a powerful tool that helps businesses build deeper relationships with their customers and ultimately drive more sales.

Free plan available, Pricing starts at $19/month

Drip is a robust, user-friendly marketing automation tool designed specifically for B2C businesses selling digital or physical goods online. It provides customizable email campaigns, advanced segmentation, and analytics to help e-commerce businesses effectively engage customers, enhance their shopping experience, and increase sales conversion rates.

8
Expert Score
8.8 / 10
687
162
HIGH ENGAGEMENT
SEAMLESS INTEGRATIONS
Selected From Email Automation Tools with Segmentation
8
MailerLite Email Segmentation
8.8

MailerLite Email Segmentation

MailerLite Email Segmentation
Free plan available, Premium starting at $10/month
View Website
HIGH ENGAGEMENT
SEAMLESS INTEGRATIONS

Why We Love It

MailerLite's Email Segmentation tool is loved by industry professionals for its ability to significantly enhance the efficiency and effectiveness of email marketing campaigns. It addresses industry-specific needs by allowing users to target specific subsets of their email list, leading to more personalized and engaging content. Furthermore, the tool's user-friendly interface and robust support system make it an excellent choice for both beginners and experienced marketers alike.

Pros

  • Easily segment email lists
  • Highly targeted campaigns
  • User-friendly interface
  • 24/7 customer support
  • Integration with numerous platforms

Cons

  • Limited advanced features on the free plan
  • Learning curve for beginners

Free plan available, Premium starting at $10/month

MailerLite's Email Segmentation tool is an industry-specific solution for professionals seeking enhanced email marketing efficiency. The tool allows targeted email campaigns by dividing your email list into smaller, more manageable groups based on specific characteristics, leading to higher engagement and conversion rates.

Pros

  • Easily segment email lists
  • Highly targeted campaigns
  • User-friendly interface
  • 24/7 customer support
  • Integration with numerous platforms

Cons

  • Limited advanced features on the free plan
  • Learning curve for beginners
HIGH ENGAGEMENT
SEAMLESS INTEGRATIONS

Why We Love It

MailerLite's Email Segmentation tool is loved by industry professionals for its ability to significantly enhance the efficiency and effectiveness of email marketing campaigns. It addresses industry-specific needs by allowing users to target specific subsets of their email list, leading to more personalized and engaging content. Furthermore, the tool's user-friendly interface and robust support system make it an excellent choice for both beginners and experienced marketers alike.

Pros

  • Easily segment email lists
  • Highly targeted campaigns
  • User-friendly interface
  • 24/7 customer support
  • Integration with numerous platforms

Cons

  • Limited advanced features on the free plan
  • Learning curve for beginners

Why We Love It

MailerLite's Email Segmentation tool is loved by industry professionals for its ability to significantly enhance the efficiency and effectiveness of email marketing campaigns. It addresses industry-specific needs by allowing users to target specific subsets of their email list, leading to more personalized and engaging content. Furthermore, the tool's user-friendly interface and robust support system make it an excellent choice for both beginners and experienced marketers alike.

Free plan available, Premium starting at $10/month

MailerLite's Email Segmentation tool is an industry-specific solution for professionals seeking enhanced email marketing efficiency. The tool allows targeted email campaigns by dividing your email list into smaller, more manageable groups based on specific characteristics, leading to higher engagement and conversion rates.

9
Expert Score
8.7 / 10
701
27
ENGAGEMENT BOOSTERS
REAL-TIME REACTORS
ENGAGEMENT BOOSTERS
REAL-TIME REACTORS
EVENT WIZARDS
AUTOMATE PROS
Selected From Email Tools with Behavioral and Event Triggers
9
Encharge.io
8.7

Encharge.io

Encharge.io
Pricing starts at $49/month, Free trial available, Custom enterprise pricing available
View Website
ENGAGEMENT BOOSTERS
REAL-TIME REACTORS
ENGAGEMENT BOOSTERS
REAL-TIME REACTORS
EVENT WIZARDS
AUTOMATE PROS

Why We Love It

Encharge.io stands out in the email marketing automation industry for its user-friendly interface, advanced segmentation capabilities, and behavior-based automation features. These enable industry professionals to create highly personalized customer journeys, improving engagement, and driving conversions. Plus, its seamless integration with other platforms and detailed analytics provide a comprehensive view of marketing performance.

Pros

  • User-friendly interface
  • Behavior-based email automation
  • Advanced segmentation
  • Integration with other platforms
  • Detailed analytics

Cons

  • Might be overkill for small businesses
  • Learning curve for non-tech savvy users
  • Limited template designs

Pricing starts at $49/month, Free trial available, Custom enterprise pricing available

Encharge.io is a powerful marketing automation tool designed to enhance email marketing and double trial conversion. It provides industry professionals with a robust, easy-to-use platform that enables them to create user journeys driven by behavioral and event triggers. This is crucial for the industry as it helps improve customer engagement and drives conversions.

Pros

  • User-friendly interface
  • Behavior-based email automation
  • Advanced segmentation
  • Integration with other platforms
  • Detailed analytics

Cons

  • Might be overkill for small businesses
  • Learning curve for non-tech savvy users
  • Limited template designs
ENGAGEMENT BOOSTERS
REAL-TIME REACTORS
ENGAGEMENT BOOSTERS
REAL-TIME REACTORS
EVENT WIZARDS
AUTOMATE PROS

Why We Love It

Encharge.io stands out in the email marketing automation industry for its user-friendly interface, advanced segmentation capabilities, and behavior-based automation features. These enable industry professionals to create highly personalized customer journeys, improving engagement, and driving conversions. Plus, its seamless integration with other platforms and detailed analytics provide a comprehensive view of marketing performance.

Pros

  • User-friendly interface
  • Behavior-based email automation
  • Advanced segmentation
  • Integration with other platforms
  • Detailed analytics

Cons

  • Might be overkill for small businesses
  • Learning curve for non-tech savvy users
  • Limited template designs

Why We Love It

Encharge.io stands out in the email marketing automation industry for its user-friendly interface, advanced segmentation capabilities, and behavior-based automation features. These enable industry professionals to create highly personalized customer journeys, improving engagement, and driving conversions. Plus, its seamless integration with other platforms and detailed analytics provide a comprehensive view of marketing performance.

Pricing starts at $49/month, Free trial available, Custom enterprise pricing available

Encharge.io is a powerful marketing automation tool designed to enhance email marketing and double trial conversion. It provides industry professionals with a robust, easy-to-use platform that enables them to create user journeys driven by behavioral and event triggers. This is crucial for the industry as it helps improve customer engagement and drives conversions.

10
Expert Score
10.0 / 10
649
123
ADVANCED ANALYTICS
FREE PLAN AVAILABLE
Selected From Email Automation Tools for SaaS Companies
10
Loops - SaaS Email Platform
10.0

Loops - SaaS Email Platform

Loops - SaaS Email Platform
Free plan available, Premium plans start at $20/month
View Website
ADVANCED ANALYTICS
FREE PLAN AVAILABLE

Why We Love It

Loops is an email marketing solution that truly understands the needs of SaaS companies. It offers a variety of features, from creating visually appealing emails to providing detailed analytics that help track campaign effectiveness. Its user-friendly interface makes the whole process more efficient, saving time and resources. Plus, with its focus on SaaS, you can be sure that it's tailored to address specific industry challenges.

Pros

  • SaaS-focused features
  • User-friendly interface
  • Detailed campaign analytics
  • Responsive email design
  • Reliable customer support

Cons

  • Limited integrations
  • No SMS marketing
  • Pricing can be expensive for larger teams

Free plan available, Premium plans start at $20/month

Loops is an email marketing platform designed specifically for modern SaaS companies. It simplifies the process of creating, sending, and tracking email campaigns, effectively addressing the need for a streamlined communication process in the SaaS industry.

Pros

  • SaaS-focused features
  • User-friendly interface
  • Detailed campaign analytics
  • Responsive email design
  • Reliable customer support

Cons

  • Limited integrations
  • No SMS marketing
  • Pricing can be expensive for larger teams
ADVANCED ANALYTICS
FREE PLAN AVAILABLE

Why We Love It

Loops is an email marketing solution that truly understands the needs of SaaS companies. It offers a variety of features, from creating visually appealing emails to providing detailed analytics that help track campaign effectiveness. Its user-friendly interface makes the whole process more efficient, saving time and resources. Plus, with its focus on SaaS, you can be sure that it's tailored to address specific industry challenges.

Pros

  • SaaS-focused features
  • User-friendly interface
  • Detailed campaign analytics
  • Responsive email design
  • Reliable customer support

Cons

  • Limited integrations
  • No SMS marketing
  • Pricing can be expensive for larger teams

Why We Love It

Loops is an email marketing solution that truly understands the needs of SaaS companies. It offers a variety of features, from creating visually appealing emails to providing detailed analytics that help track campaign effectiveness. Its user-friendly interface makes the whole process more efficient, saving time and resources. Plus, with its focus on SaaS, you can be sure that it's tailored to address specific industry challenges.

Free plan available, Premium plans start at $20/month

Loops is an email marketing platform designed specifically for modern SaaS companies. It simplifies the process of creating, sending, and tracking email campaigns, effectively addressing the need for a streamlined communication process in the SaaS industry.

Product Comparison

Product Integrates With Zapier Supports SSO Has Public API Has Free Plan Popular Integrations Live Chat Support SOC 2 or ISO Certified Has Free Trial Starting Price Has Mobile App
1Drip: Ecommerce Marketing Automation
 Yes No Yes No Shopify, WooCommerce, BigCommerce No Not specified Yes - 14 days $19/month No
2Mautic: Marketing Automation
 Yes No Yes Yes WordPress, Zapier, Salesforce, HubSpot No Not specified N/A
(Email Automation Tools for SaaS Companies)
 Free No
3Litmus Email Builder
 Yes Yes Yes No Salesforce, Mailchimp, HubSpot Yes ISO 27001 No $99/month No
4MailerLite Email Marketing
 Yes No Yes Yes Shopify, WooCommerce, Zapier Yes Not specified Yes - 14 days $10/month No
5Campaign Monitor's Email Builder
 Yes Yes Yes Yes Salesforce, Shopify, WordPress Yes ISO 27001 Yes - 14 days $9/month Yes
6Adobe Journey Optimizer
 No Yes Enterprise API only No Adobe Experience Cloud, Salesforce, Microsoft Dynamics Yes ISO 27001 Contact for trial Enterprise pricing No
7ZeroBounce Email Validation
 Yes No Yes No Mailchimp, HubSpot, ActiveCampaign Yes SOC 2 Yes - 7 days $16 for 2000 validations No
8Mailchimp Behavioral Targeting
 Yes Enterprise plans only Yes Yes Slack, Salesforce, Google Workspace, Shopify, HubSpot No SOC 2 Yes - 30 days $9.99/month Yes
9Mailchimp: Marketing & Email Automation
 Yes No Yes Yes Shopify, WooCommerce, Salesforce No ISO 27001 No $9.99/month Yes
10Streak CRM for Gmail
 Yes No Yes Yes Gmail, Zapier, Slack No Not specified Yes - 14 days $15/month Yes
1

Drip: Ecommerce Marketing Automation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Shopify, WooCommerce, BigCommerce
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$19/month
Has Mobile App
No
2

Mautic: Marketing Automation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
WordPress, Zapier, Salesforce, HubSpot
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial (Email Automation Tools for SaaS Companies)
N/A
Starting Price
Free
Has Mobile App
No
3

Litmus Email Builder

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Salesforce, Mailchimp, HubSpot
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
No
Starting Price
$99/month
Has Mobile App
No
4

MailerLite Email Marketing

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Shopify, WooCommerce, Zapier
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$10/month
Has Mobile App
No
5

Campaign Monitor's Email Builder

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Salesforce, Shopify, WordPress
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
Yes - 14 days
Starting Price
$9/month
Has Mobile App
Yes
6

Adobe Journey Optimizer

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Enterprise API only
Has Free Plan
No
Popular Integrations
Adobe Experience Cloud, Salesforce, Microsoft Dynamics
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
Contact for trial
Starting Price
Enterprise pricing
Has Mobile App
No
7

ZeroBounce Email Validation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Mailchimp, HubSpot, ActiveCampaign
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 7 days
Starting Price
$16 for 2000 validations
Has Mobile App
No
8

Mailchimp Behavioral Targeting

Integrates With Zapier
Yes
Supports SSO
Enterprise plans only
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Slack, Salesforce, Google Workspace, Shopify, HubSpot
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 30 days
Starting Price
$9.99/month
Has Mobile App
Yes
9

Mailchimp: Marketing & Email Automation

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Shopify, WooCommerce, Salesforce
Live Chat Support
No
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
No
Starting Price
$9.99/month
Has Mobile App
Yes
10

Streak CRM for Gmail

Integrates With Zapier
Yes
Supports SSO
No
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Gmail, Zapier, Slack
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$15/month
Has Mobile App
Yes

Similar Categories

Lightweight Email Automation Tools
Lightweight Email Automation Tools
 Email Tools with Deliverability Optimization
Email Tools with Deliverability Optimization
 Email Tools with Behavioral and Event Triggers
Email Tools with Behavioral and Event Triggers
 Email Campaign Builders with Templates
Email Campaign Builders with Templates
 Email Automation Tools with Segmentation
Email Automation Tools with Segmentation
 Email Automation Tools Integrated with CRM
Email Automation Tools Integrated with CRM
 Email Automation Tools for SaaS Companies
Email Automation Tools for SaaS Companies
 Email Automation Tools for Ecommerce Stores
Email Automation Tools for Ecommerce Stores

How We Rank Products

How We Evaluate Products

How We Evaluate at This Level

This category highlights the strongest overall performers across closely related, specialized use cases.

Rather than evaluating products in isolation, we first analyze performance within highly specific niches, such as Email Automation Tools for Ecommerce Stores, Email Automation Tools for SaaS Companies, Email Automation Tools Integrated with CRM and Email Automation Tools with Segmentation .

From those niche evaluations, we surface products that consistently demonstrate strength across multiple use cases.

Only solutions that perform at a high level across several specialized categories are featured here. This approach allows us to identify well-rounded platforms that excel beyond a single narrow scenario and represent the best all-around options within this broader category.

Our Evaluation Process

Our Evaluation Process

For email marketing automation platforms, we evaluate workflow builders, segmentation capabilities, deliverability, personalization tools, and integration depth with CRM, ecommerce, and analytics systems. We also assess testing, templates, and reporting features. At the Level 3 level, we highlight tools that excel across Level 4 categories—SMB automation, enterprise marketing automation, and ecommerce email platforms—to present the best solutions for scalable email programs.

Verification

Categories reflect standard email lifecycle marketing workflows. Our taxonomy aligns with how teams evaluate automation depth and segmentation power. Level 3 recommendations derive from deeper Level 4 comparisons across email use cases.

Verification

  • Products evaluated through comprehensive research and analysis of industry standards and user feedback.
  • Rankings based on a thorough examination of features, customer reviews, and expert ratings.
  • Selection criteria focus on automation capabilities, ease of use, and integration options within email marketing solutions.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Email Marketing Automation Software

What makes a email marketing automation software the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your email marketing automation software recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of email marketing automation software?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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What This Award Means