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Best Email Automation Tools for SaaS Companies in 2025: 9 Top Reviews

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

You can explore the entire category inside our Email Marketing Automation Software guide.

Email Automation Tools for SaaS Companies
Albert Richer

Decoding the Best Email Automation Tools for SaaS Companies: Insights from Customer Feedback and Expert Analysis When it comes to email automation tools for SaaS companies, market research shows that features like integration capabilities and user-friendly interfaces are often at the top of decision-makers' lists. For instance, many consumers report that tools such as Mailchimp and HubSpot stand out for their robust integration options, allowing for seamless connections with various CRM systems. Decoding the Best Email Automation Tools for SaaS Companies: Insights from Customer Feedback and Expert Analysis When it comes to email automation tools for SaaS companies, market research shows that features like integration capabilities and user-friendly interfaces are often at the top of decision-makers' lists.

Similar Categories
1
Expert Score
9.8 / 10
649
123
ADVANCED ANALYTICS
FREE PLAN AVAILABLE
1
Loops - SaaS Email Platform
9.8

Loops - SaaS Email Platform

Loops - SaaS Email Platform
View Website
Free plan available, Premium plans start at $20/month
ADVANCED ANALYTICS
FREE PLAN AVAILABLE

Why We Love It

Loops is an email marketing solution that truly understands the needs of SaaS companies. It offers a variety of features, from creating visually appealing emails to providing detailed analytics that help track campaign effectiveness. Its user-friendly interface makes the whole process more efficient, saving time and resources. Plus, with its focus on SaaS, you can be sure that it's tailored to address specific industry challenges.

Pros

  • SaaS-focused features
  • User-friendly interface
  • Detailed campaign analytics
  • Responsive email design
  • Reliable customer support

Cons

  • Limited integrations
  • No SMS marketing
  • Pricing can be expensive for larger teams

Free plan available, Premium plans start at $20/month

Loops is an email marketing platform designed specifically for modern SaaS companies. It simplifies the process of creating, sending, and tracking email campaigns, effectively addressing the need for a streamlined communication process in the SaaS industry.

Pros

  • SaaS-focused features
  • User-friendly interface
  • Detailed campaign analytics
  • Responsive email design
  • Reliable customer support

Cons

  • Limited integrations
  • No SMS marketing
  • Pricing can be expensive for larger teams
ADVANCED ANALYTICS
FREE PLAN AVAILABLE

Why We Love It

Loops is an email marketing solution that truly understands the needs of SaaS companies. It offers a variety of features, from creating visually appealing emails to providing detailed analytics that help track campaign effectiveness. Its user-friendly interface makes the whole process more efficient, saving time and resources. Plus, with its focus on SaaS, you can be sure that it's tailored to address specific industry challenges.

Pros

  • SaaS-focused features
  • User-friendly interface
  • Detailed campaign analytics
  • Responsive email design
  • Reliable customer support

Cons

  • Limited integrations
  • No SMS marketing
  • Pricing can be expensive for larger teams

Why We Love It

Loops is an email marketing solution that truly understands the needs of SaaS companies. It offers a variety of features, from creating visually appealing emails to providing detailed analytics that help track campaign effectiveness. Its user-friendly interface makes the whole process more efficient, saving time and resources. Plus, with its focus on SaaS, you can be sure that it's tailored to address specific industry challenges.

Free plan available, Premium plans start at $20/month

Loops is an email marketing platform designed specifically for modern SaaS companies. It simplifies the process of creating, sending, and tracking email campaigns, effectively addressing the need for a streamlined communication process in the SaaS industry.

2
Expert Score
9.6 / 10
495
152
AI-POWERED
CUSTOMIZABLE TEMPLATES
2
Mailchimp Marketing & Automation
9.6

Mailchimp Marketing & Automation

Mailchimp Marketing & Automation
View Website
Free plan available, Premium plans start at $9.99/month
AI-POWERED
CUSTOMIZABLE TEMPLATES

Why We Love It

Mailchimp is a game-changer for SaaS companies, offering robust email marketing and automation features that are tailored for the industry. The platform's AI-powered automation tools allow SaaS marketers to create precise, targeted campaigns that significantly improve customer conversion and engagement. Its advanced analytics provide valuable insights into campaign performance, helping businesses make more informed decisions. Plus, its ability to integrate with a wide range of platforms makes it a versatile tool in any SaaS company's marketing tech stack.

Pros

  • Customizable email templates
  • Advanced analytics and reporting
  • AI-powered automation
  • Segmented targeting
  • Integration with numerous platforms

Cons

  • Some advanced features require premium plans
  • Can be complex for beginners
  • Limited phone support

Free plan available, Premium plans start at $9.99/month

Mailchimp is a comprehensive solution tailored for SaaS companies to streamline their email marketing and automation tasks. It leverages real-time behavior data and AI to help SaaS businesses convert more customers and engage them more efficiently. The platform offers customizable templates, advanced analytics, and segmented targeting to specifically meet the needs of SaaS marketers.

Pros

  • Customizable email templates
  • Advanced analytics and reporting
  • AI-powered automation
  • Segmented targeting
  • Integration with numerous platforms

Cons

  • Some advanced features require premium plans
  • Can be complex for beginners
  • Limited phone support
AI-POWERED
CUSTOMIZABLE TEMPLATES

Why We Love It

Mailchimp is a game-changer for SaaS companies, offering robust email marketing and automation features that are tailored for the industry. The platform's AI-powered automation tools allow SaaS marketers to create precise, targeted campaigns that significantly improve customer conversion and engagement. Its advanced analytics provide valuable insights into campaign performance, helping businesses make more informed decisions. Plus, its ability to integrate with a wide range of platforms makes it a versatile tool in any SaaS company's marketing tech stack.

Pros

  • Customizable email templates
  • Advanced analytics and reporting
  • AI-powered automation
  • Segmented targeting
  • Integration with numerous platforms

Cons

  • Some advanced features require premium plans
  • Can be complex for beginners
  • Limited phone support

Why We Love It

Mailchimp is a game-changer for SaaS companies, offering robust email marketing and automation features that are tailored for the industry. The platform's AI-powered automation tools allow SaaS marketers to create precise, targeted campaigns that significantly improve customer conversion and engagement. Its advanced analytics provide valuable insights into campaign performance, helping businesses make more informed decisions. Plus, its ability to integrate with a wide range of platforms makes it a versatile tool in any SaaS company's marketing tech stack.

Free plan available, Premium plans start at $9.99/month

Mailchimp is a comprehensive solution tailored for SaaS companies to streamline their email marketing and automation tasks. It leverages real-time behavior data and AI to help SaaS businesses convert more customers and engage them more efficiently. The platform offers customizable templates, advanced analytics, and segmented targeting to specifically meet the needs of SaaS marketers.

3
Expert Score
9.5 / 10
667
41
OMNICHANNEL SUPPORT
USER-FRIENDLY
3
Klaviyo: AI Email & SMS Marketing
9.5

Klaviyo: AI Email & SMS Marketing

Klaviyo: AI Email & SMS Marketing
View Website
Free plan available, Pricing starts at $20/month
OMNICHANNEL SUPPORT
USER-FRIENDLY

Why We Love It

Klaviyo is a game-changer for SaaS companies, offering a unique blend of AI-powered email marketing and SMS. Its ability to deliver personalized and omnichannel experiences sets it apart. With its robust integration features, it fits seamlessly into existing SaaS platforms, making it a vital tool for enhancing customer engagement and retention. Plus, its analytics provide insightful data, empowering SaaS companies to make data-driven decisions.

Pros

  • AI-powered automation
  • Personalized customer engagement
  • Advanced analytics
  • Integration with popular SaaS platforms
  • Scalable solutions

Cons

  • Can be complex for beginners
  • No phone support
  • Higher price for advanced features

Free plan available, Pricing starts at $20/month

Klaviyo stands out in the SaaS industry with its AI-driven email marketing and SMS services. Its intuitive automation tools and advanced analytics cater to SaaS companies' needs, allowing for highly targeted, personalized, and omnichannel communication strategies. With Klaviyo, SaaS companies can increase user engagement, customer retention, and drive measurable growth.

Pros

  • AI-powered automation
  • Personalized customer engagement
  • Advanced analytics
  • Integration with popular SaaS platforms
  • Scalable solutions

Cons

  • Can be complex for beginners
  • No phone support
  • Higher price for advanced features
OMNICHANNEL SUPPORT
USER-FRIENDLY

Why We Love It

Klaviyo is a game-changer for SaaS companies, offering a unique blend of AI-powered email marketing and SMS. Its ability to deliver personalized and omnichannel experiences sets it apart. With its robust integration features, it fits seamlessly into existing SaaS platforms, making it a vital tool for enhancing customer engagement and retention. Plus, its analytics provide insightful data, empowering SaaS companies to make data-driven decisions.

Pros

  • AI-powered automation
  • Personalized customer engagement
  • Advanced analytics
  • Integration with popular SaaS platforms
  • Scalable solutions

Cons

  • Can be complex for beginners
  • No phone support
  • Higher price for advanced features

Why We Love It

Klaviyo is a game-changer for SaaS companies, offering a unique blend of AI-powered email marketing and SMS. Its ability to deliver personalized and omnichannel experiences sets it apart. With its robust integration features, it fits seamlessly into existing SaaS platforms, making it a vital tool for enhancing customer engagement and retention. Plus, its analytics provide insightful data, empowering SaaS companies to make data-driven decisions.

Free plan available, Pricing starts at $20/month

Klaviyo stands out in the SaaS industry with its AI-driven email marketing and SMS services. Its intuitive automation tools and advanced analytics cater to SaaS companies' needs, allowing for highly targeted, personalized, and omnichannel communication strategies. With Klaviyo, SaaS companies can increase user engagement, customer retention, and drive measurable growth.

4
Expert Score
9.3 / 10
511
109
4
ActiveCampaign
9.3

ActiveCampaign

ActiveCampaign
View Website
Starting at $15/month, with options for Plus, Professional, and Enterprise plans

Why We Love It

ActiveCampaign stands out in the SaaS industry for its advanced automation and segmentation features. SaaS professionals love it because it enables them to customize their email marketing campaigns and automate routine tasks, saving time and increasing efficiency. Its integrated CRM system and robust analytics provide valuable insights for optimizing engagement and nurturing leads, making it a powerful tool for accelerating growth in the SaaS sector.

Pros

  • Customizable email automation
  • Advanced segmentation features
  • In-depth reporting and analytics
  • CRM integration
  • A/B testing

Cons

  • Can be complex for beginners
  • No free plan available
  • Limited third-party integrations

Starting at $15/month, with options for Plus, Professional, and Enterprise plans

ActiveCampaign is a comprehensive email automation tool designed specifically for SaaS companies. It provides the ability to send tailored email campaigns, automate various features, and manage contacts by staff group, addressing the unique needs of SaaS businesses to maintain engagement and nurture leads effectively.

Pros

  • Customizable email automation
  • Advanced segmentation features
  • In-depth reporting and analytics
  • CRM integration
  • A/B testing

Cons

  • Can be complex for beginners
  • No free plan available
  • Limited third-party integrations

Why We Love It

ActiveCampaign stands out in the SaaS industry for its advanced automation and segmentation features. SaaS professionals love it because it enables them to customize their email marketing campaigns and automate routine tasks, saving time and increasing efficiency. Its integrated CRM system and robust analytics provide valuable insights for optimizing engagement and nurturing leads, making it a powerful tool for accelerating growth in the SaaS sector.

Pros

  • Customizable email automation
  • Advanced segmentation features
  • In-depth reporting and analytics
  • CRM integration
  • A/B testing

Cons

  • Can be complex for beginners
  • No free plan available
  • Limited third-party integrations

Why We Love It

ActiveCampaign stands out in the SaaS industry for its advanced automation and segmentation features. SaaS professionals love it because it enables them to customize their email marketing campaigns and automate routine tasks, saving time and increasing efficiency. Its integrated CRM system and robust analytics provide valuable insights for optimizing engagement and nurturing leads, making it a powerful tool for accelerating growth in the SaaS sector.

Starting at $15/month, with options for Plus, Professional, and Enterprise plans

ActiveCampaign is a comprehensive email automation tool designed specifically for SaaS companies. It provides the ability to send tailored email campaigns, automate various features, and manage contacts by staff group, addressing the unique needs of SaaS businesses to maintain engagement and nurture leads effectively.

5
Expert Score
9.2 / 10
570
153
SEGMENTED TARGETING
24/7 SUPPORT
5
MailerLite
9.2

MailerLite

MailerLite
View Website
Free plan available, pricing starts at $10/month
SEGMENTED TARGETING
24/7 SUPPORT

Why We Love It

MailerLite is a fantastic tool for SaaS companies because it's designed with their specific needs in mind. It doesn't just send emails; it helps businesses understand their audience, refine their messaging and ultimately, drive more revenue. The platform's robust analytics is crucial for SaaS companies looking to optimize their email marketing strategies and grow their user base. Plus, its 24/7 customer support is a major plus for businesses operating across different time zones.

Pros

  • Intuitive user interface
  • Advanced audience targeting
  • Detailed campaign analytics
  • A/B testing capabilities
  • 24/7 support

Cons

  • Limited free plan features
  • No phone support
  • Takes time to approve new accounts

Free plan available, pricing starts at $10/month

MailerLite provides a powerful email automation tool specifically tailored for SaaS companies. It simplifies the process of growing your audience and boosting revenues, with features like advanced targeting, campaign analytics, and A/B testing. Plus, its 24/7 award-winning support ensures you're never left in the dark.

Pros

  • Intuitive user interface
  • Advanced audience targeting
  • Detailed campaign analytics
  • A/B testing capabilities
  • 24/7 support

Cons

  • Limited free plan features
  • No phone support
  • Takes time to approve new accounts
SEGMENTED TARGETING
24/7 SUPPORT

Why We Love It

MailerLite is a fantastic tool for SaaS companies because it's designed with their specific needs in mind. It doesn't just send emails; it helps businesses understand their audience, refine their messaging and ultimately, drive more revenue. The platform's robust analytics is crucial for SaaS companies looking to optimize their email marketing strategies and grow their user base. Plus, its 24/7 customer support is a major plus for businesses operating across different time zones.

Pros

  • Intuitive user interface
  • Advanced audience targeting
  • Detailed campaign analytics
  • A/B testing capabilities
  • 24/7 support

Cons

  • Limited free plan features
  • No phone support
  • Takes time to approve new accounts

Why We Love It

MailerLite is a fantastic tool for SaaS companies because it's designed with their specific needs in mind. It doesn't just send emails; it helps businesses understand their audience, refine their messaging and ultimately, drive more revenue. The platform's robust analytics is crucial for SaaS companies looking to optimize their email marketing strategies and grow their user base. Plus, its 24/7 customer support is a major plus for businesses operating across different time zones.

Free plan available, pricing starts at $10/month

MailerLite provides a powerful email automation tool specifically tailored for SaaS companies. It simplifies the process of growing your audience and boosting revenues, with features like advanced targeting, campaign analytics, and A/B testing. Plus, its 24/7 award-winning support ensures you're never left in the dark.

6
Expert Score
9.0 / 10
431
117
PRIMARY INBOX DELIVERY
6
Instantly.ai - Sales Engagement
9.0

Instantly.ai - Sales Engagement

Instantly.ai - Sales Engagement
View Website
Free plan available, Enterprise pricing available
PRIMARY INBOX DELIVERY

Why We Love It

In the SaaS industry, finding warm leads and achieving high email deliverability can be challenging. Instantly.ai addresses these challenges head-on with its AI-powered lead intelligence and email delivery features. With scalable email campaigns and smart engagement, it optimizes sales efforts for better ROI. Its free start option, without requiring a credit card, is also a big plus for SaaS professionals looking to test the waters.

Pros

  • AI-powered lead intelligence
  • Scalable email campaigns
  • Primary inbox delivery
  • Smart engagement
  • No credit card required for free start

Cons

  • May require some initial setup
  • Dependent on data quality
  • Limited customization

Free plan available, Enterprise pricing available

Instantly.ai is a powerful SaaS tool specifically designed for SaaS companies. It leverages AI to find warm leads, scale email campaigns, ensure primary inbox delivery, and enable smarter engagement, thus effectively addressing the unique needs of high volume, data-driven SaaS companies.

Pros

  • AI-powered lead intelligence
  • Scalable email campaigns
  • Primary inbox delivery
  • Smart engagement
  • No credit card required for free start

Cons

  • May require some initial setup
  • Dependent on data quality
  • Limited customization
PRIMARY INBOX DELIVERY

Why We Love It

In the SaaS industry, finding warm leads and achieving high email deliverability can be challenging. Instantly.ai addresses these challenges head-on with its AI-powered lead intelligence and email delivery features. With scalable email campaigns and smart engagement, it optimizes sales efforts for better ROI. Its free start option, without requiring a credit card, is also a big plus for SaaS professionals looking to test the waters.

Pros

  • AI-powered lead intelligence
  • Scalable email campaigns
  • Primary inbox delivery
  • Smart engagement
  • No credit card required for free start

Cons

  • May require some initial setup
  • Dependent on data quality
  • Limited customization

Why We Love It

In the SaaS industry, finding warm leads and achieving high email deliverability can be challenging. Instantly.ai addresses these challenges head-on with its AI-powered lead intelligence and email delivery features. With scalable email campaigns and smart engagement, it optimizes sales efforts for better ROI. Its free start option, without requiring a credit card, is also a big plus for SaaS professionals looking to test the waters.

Free plan available, Enterprise pricing available

Instantly.ai is a powerful SaaS tool specifically designed for SaaS companies. It leverages AI to find warm leads, scale email campaigns, ensure primary inbox delivery, and enable smarter engagement, thus effectively addressing the unique needs of high volume, data-driven SaaS companies.

7
Expert Score
8.8 / 10
431
49
SAAS READY
EASY INTEGRATION
7
FluentCRM: WordPress Marketing Tool
8.8

FluentCRM: WordPress Marketing Tool

FluentCRM: WordPress Marketing Tool
View Website
Free version available, Pro versions start at $129/year
SAAS READY
EASY INTEGRATION

Why We Love It

FluentCRM is a game-changer for SaaS companies using WordPress. It empowers these businesses to take full control of their email marketing, which is crucial for lead nurturing and user journey automation. Its deep WordPress integration means you can tailor your email campaigns based on user activities on your site. Plus, it provides a 360-degree view of customers and in-depth analytics, allowing SaaS companies to make data-driven decisions.

Pros

  • Full control with self-hosting
  • Seamless WordPress integration
  • Advanced automation functionalities
  • 360-degree view of customers
  • In-depth analytics

Cons

  • Requires WordPress platform
  • No monthly payment option
  • May require technical skills

Free version available, Pro versions start at $129/year

FluentCRM is a self-hosted email marketing automation plugin for WordPress, specifically designed for SaaS companies. It enables these businesses to grow their leads and customer base, send campaigns, and automate user journeys. Its self-hosted nature provides full control and customization to match the unique dynamics of SaaS businesses.

Pros

  • Full control with self-hosting
  • Seamless WordPress integration
  • Advanced automation functionalities
  • 360-degree view of customers
  • In-depth analytics

Cons

  • Requires WordPress platform
  • No monthly payment option
  • May require technical skills
SAAS READY
EASY INTEGRATION

Why We Love It

FluentCRM is a game-changer for SaaS companies using WordPress. It empowers these businesses to take full control of their email marketing, which is crucial for lead nurturing and user journey automation. Its deep WordPress integration means you can tailor your email campaigns based on user activities on your site. Plus, it provides a 360-degree view of customers and in-depth analytics, allowing SaaS companies to make data-driven decisions.

Pros

  • Full control with self-hosting
  • Seamless WordPress integration
  • Advanced automation functionalities
  • 360-degree view of customers
  • In-depth analytics

Cons

  • Requires WordPress platform
  • No monthly payment option
  • May require technical skills

Why We Love It

FluentCRM is a game-changer for SaaS companies using WordPress. It empowers these businesses to take full control of their email marketing, which is crucial for lead nurturing and user journey automation. Its deep WordPress integration means you can tailor your email campaigns based on user activities on your site. Plus, it provides a 360-degree view of customers and in-depth analytics, allowing SaaS companies to make data-driven decisions.

Free version available, Pro versions start at $129/year

FluentCRM is a self-hosted email marketing automation plugin for WordPress, specifically designed for SaaS companies. It enables these businesses to grow their leads and customer base, send campaigns, and automate user journeys. Its self-hosted nature provides full control and customization to match the unique dynamics of SaaS businesses.

8
Expert Score
8.7 / 10
412
150
SCALABLE SOLUTIONS
8
Userlist Email Marketing Automation
8.7

Userlist Email Marketing Automation

Userlist Email Marketing Automation
View Website
Pricing starts at $49/month, advanced plans available
SCALABLE SOLUTIONS

Why We Love It

Userlist is a game-changer for SaaS businesses. It understands the unique challenges of the SaaS industry and offers a platform to address these pain points. With its powerful automation, comprehensive email management, and user-friendly interface, it allows SaaS companies to streamline their email marketing processes, nurture leads more effectively and ultimately drive more sales. It's more than just an email marketing tool, it's a dedicated partner for SaaS companies.

Pros

  • Focused on SaaS industry
  • Powerful automation capabilities
  • Comprehensive email management
  • Easy integration with other systems
  • User-friendly interface

Cons

  • Might be expensive for small businesses
  • No free plan available
  • Limited to email marketing only

Pricing starts at $49/month, advanced plans available

Userlist is a powerful SaaS solution designed specifically for other SaaS companies. It manages marketing, lifecycle, and transactional emails in one place, enabling businesses to nurture and convert leads with evergreen sales campaigns effectively. Its features are attuned to the unique needs and workflows of SaaS businesses, providing highly targeted email automation.

Pros

  • Focused on SaaS industry
  • Powerful automation capabilities
  • Comprehensive email management
  • Easy integration with other systems
  • User-friendly interface

Cons

  • Might be expensive for small businesses
  • No free plan available
  • Limited to email marketing only
SCALABLE SOLUTIONS

Why We Love It

Userlist is a game-changer for SaaS businesses. It understands the unique challenges of the SaaS industry and offers a platform to address these pain points. With its powerful automation, comprehensive email management, and user-friendly interface, it allows SaaS companies to streamline their email marketing processes, nurture leads more effectively and ultimately drive more sales. It's more than just an email marketing tool, it's a dedicated partner for SaaS companies.

Pros

  • Focused on SaaS industry
  • Powerful automation capabilities
  • Comprehensive email management
  • Easy integration with other systems
  • User-friendly interface

Cons

  • Might be expensive for small businesses
  • No free plan available
  • Limited to email marketing only

Why We Love It

Userlist is a game-changer for SaaS businesses. It understands the unique challenges of the SaaS industry and offers a platform to address these pain points. With its powerful automation, comprehensive email management, and user-friendly interface, it allows SaaS companies to streamline their email marketing processes, nurture leads more effectively and ultimately drive more sales. It's more than just an email marketing tool, it's a dedicated partner for SaaS companies.

Pricing starts at $49/month, advanced plans available

Userlist is a powerful SaaS solution designed specifically for other SaaS companies. It manages marketing, lifecycle, and transactional emails in one place, enabling businesses to nurture and convert leads with evergreen sales campaigns effectively. Its features are attuned to the unique needs and workflows of SaaS businesses, providing highly targeted email automation.

9
Expert Score
8.5 / 10
529
163
9
Mautic: Marketing Automation
8.5

Mautic: Marketing Automation

Mautic: Marketing Automation
View Website
Free plan available, Enterprise pricing available

Why We Love It

Mautic is a powerful tool for SaaS companies that need a cost-effective way to automate their email marketing and lead management efforts. Its open-source nature allows businesses to customize the software to fit their specific needs, making it a flexible solution in an industry that often requires unique marketing strategies. The fact that it's free makes it even more attractive for SaaS companies that need to manage their budgets carefully while maximizing their marketing effectiveness.

Pros

  • Open-source and customizable
  • Free email marketing and lead management
  • Specifically tailored for SaaS companies

Cons

  • Requires technical knowledge for setup and customization
  • Limited customer support

Free plan available, Enterprise pricing available

Mautic is a free and open-source marketing automation software designed specifically for SaaS companies. It provides robust email marketing and lead management features that allow businesses to automate their marketing efforts while gaining valuable insights on their leads.

Pros

  • Open-source and customizable
  • Free email marketing and lead management
  • Specifically tailored for SaaS companies

Cons

  • Requires technical knowledge for setup and customization
  • Limited customer support

Why We Love It

Mautic is a powerful tool for SaaS companies that need a cost-effective way to automate their email marketing and lead management efforts. Its open-source nature allows businesses to customize the software to fit their specific needs, making it a flexible solution in an industry that often requires unique marketing strategies. The fact that it's free makes it even more attractive for SaaS companies that need to manage their budgets carefully while maximizing their marketing effectiveness.

Pros

  • Open-source and customizable
  • Free email marketing and lead management
  • Specifically tailored for SaaS companies

Cons

  • Requires technical knowledge for setup and customization
  • Limited customer support

Why We Love It

Mautic is a powerful tool for SaaS companies that need a cost-effective way to automate their email marketing and lead management efforts. Its open-source nature allows businesses to customize the software to fit their specific needs, making it a flexible solution in an industry that often requires unique marketing strategies. The fact that it's free makes it even more attractive for SaaS companies that need to manage their budgets carefully while maximizing their marketing effectiveness.

Free plan available, Enterprise pricing available

Mautic is a free and open-source marketing automation software designed specifically for SaaS companies. It provides robust email marketing and lead management features that allow businesses to automate their marketing efforts while gaining valuable insights on their leads.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Mautic: Marketing Automation
 No Yes N/A Yes Yes No Not specified WordPress, Zapier, Salesforce, HubSpot No Free
2Mailchimp Marketing & Automation
 Yes Yes Yes - 30 days Yes Yes No SOC 2 Slack, Salesforce, Google Workspace, Shopify, WooCommerce Enterprise plans only $9.99/month
3FluentCRM: WordPress Marketing Tool
 No Yes N/A No No No Not specified WordPress, WooCommerce, Easy Digital Downloads No $129/year
4Userlist Email Marketing Automation
 No No Yes - 14 days Yes Yes No Not specified Slack, Zapier, Segment, Intercom No $49/month
5ActiveCampaign
 Yes No Yes - 14 days Yes Yes Yes SOC 2 Salesforce, Shopify, WordPress, Zapier, WooCommerce Enterprise plans only $15/month
6Klaviyo: AI Email & SMS Marketing
 No Yes Yes - 14 days Yes Yes Yes ISO 27001 Shopify, WooCommerce, BigCommerce, Magento, Salesforce Enterprise plans only $20/month
7Loops - SaaS Email Platform
 No Yes Yes - 14 days No Yes Yes Not specified Limited integrations No $20/month
8Instantly.ai - Sales Engagement
 No Yes N/A No No Yes Not specified Limited integrations No Free
9MailerLite
 No Yes Yes - 30 days Yes Yes Yes ISO 27001 Shopify, WooCommerce, WordPress, Zapier Enterprise plans only $10/month
1

Mautic: Marketing Automation

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
WordPress, Zapier, Salesforce, HubSpot
Supports SSO
No
Starting Price
Free
2

Mailchimp Marketing & Automation

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace, Shopify, WooCommerce
Supports SSO
Enterprise plans only
Starting Price
$9.99/month
3

FluentCRM: WordPress Marketing Tool

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
No
Has Public API
No
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
WordPress, WooCommerce, Easy Digital Downloads
Supports SSO
No
Starting Price
$129/year
4

Userlist Email Marketing Automation

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Popular Integrations
Slack, Zapier, Segment, Intercom
Supports SSO
No
Starting Price
$49/month
5

ActiveCampaign

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Shopify, WordPress, Zapier, WooCommerce
Supports SSO
Enterprise plans only
Starting Price
$15/month
6

Klaviyo: AI Email & SMS Marketing

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Shopify, WooCommerce, BigCommerce, Magento, Salesforce
Supports SSO
Enterprise plans only
Starting Price
$20/month
7

Loops - SaaS Email Platform

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Limited integrations
Supports SSO
No
Starting Price
$20/month
8

Instantly.ai - Sales Engagement

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
N/A
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Limited integrations
Supports SSO
No
Starting Price
Free
9

MailerLite

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 30 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Shopify, WooCommerce, WordPress, Zapier
Supports SSO
Enterprise plans only
Starting Price
$10/month

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The "How We Choose" section for email automation tools for SaaS companies outlines a comprehensive methodology focused on critical evaluation factors such as specifications, features, customer reviews, and overall ratings. Key considerations specific to this category include ease of integration, automation capabilities, scalability, and customer support, which significantly influence the selection process. Rankings were determined by analyzing extensive data from product specifications and customer feedback, alongside a thorough review of user ratings and the price-to-value ratio, ensuring a well-rounded comparison of the nine evaluated products. This research methodology emphasizes an objective analysis aimed at helping SaaS companies find the most effective email automation solutions.

Verification

  • Products evaluated through comprehensive research and analysis of email automation features specific to SaaS companies.
  • Selection criteria focus on integration capabilities, ease of use, and customer support quality.
  • Comparison methodology analyzes customer feedback and expert reviews to provide reliable insights on email automation tools.

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Frequently Asked Questions About Email Automation Tools for SaaS Companies

What makes a email automation tools for saas companies the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your email automation tools for saas companies recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of email automation tools for saas companies?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means