Navigating Influencer Marketplaces: Insights on One-Off Campaigns for Smart Spending When analyzing customer feedback across various influencer marketplaces, research shows that simplicity often trumps complexity. Many reviews indicate that platforms like AspireIQ and Influencity frequently appear in top-rated lists for one-off campaigns, suggesting they balance user-friendliness with effective tools. Interestingly, market research suggests that while some marketers overthink the ideal influencer match, the essence lies in clear communication and alignment with brand values. Data suggests that budget-friendly options, like Upfluence, are often reported to deliver quality engagement without breaking the bank, making them a suitable choice for small businesses. Customers have praised Upfluence for its robust analytics features, allowing users to track campaign performance effectively. Meanwhile, platforms like Tribe have garnered positive feedback for their emphasis on genuine influencer relationships, often associated with higher engagement rates.Navigating Influencer Marketplaces: Insights on One-Off Campaigns for Smart Spending When analyzing customer feedback across various influencer marketplaces, research shows that simplicity often trumps complexity.Navigating Influencer Marketplaces: Insights on One-Off Campaigns for Smart Spending When analyzing customer feedback across various influencer marketplaces, research shows that simplicity often trumps complexity. Many reviews indicate that platforms like AspireIQ and Influencity frequently appear in top-rated lists for one-off campaigns, suggesting they balance user-friendliness with effective tools. Interestingly, market research suggests that while some marketers overthink the ideal influencer match, the essence lies in clear communication and alignment with brand values. Data suggests that budget-friendly options, like Upfluence, are often reported to deliver quality engagement without breaking the bank, making them a suitable choice for small businesses. Customers have praised Upfluence for its robust analytics features, allowing users to track campaign performance effectively. Meanwhile, platforms like Tribe have garnered positive feedback for their emphasis on genuine influencer relationships, often associated with higher engagement rates. And speaking of engagement, have you ever noticed how people often obsess over aesthetics? Remember, a good campaign isn’t just about pretty pictures—it's about authentic connections. Studies indicate that platforms offering real-time collaboration tools, such as CreatorIQ, may help streamline the campaign process, allowing brands to focus more on creativity rather than logistics. Interestingly, many users appreciate the historical context of these platforms; for instance, AspireIQ started as a solution for brands looking to streamline influencer collaborations back in 2015, and it has since evolved into a powerhouse for one-off campaigns. Overall, finding the right marketplace should cater to your specific needs—be it seasonal considerations or lifestyle compatibility—without complicating your budget. After all, who needs more stress when planning a campaign?
An enterprise-grade influencer marketing platform specializing in e-commerce, offering unique tools to turn customers into brand ambassadors and track sales directly on Amazon and Shopify.
Upfluence is the ultimate solution for e-commerce and direct-to-consumer brands seeking to harness the power of influencer and affiliate marketing. Infused with advanced Jace AI technology, it allows industry professionals to effectively identify, engage, and measure the success of influencer campaigns, addressing the specific needs of one-off campaigns in the field service and operations industry.
Pros
Native Amazon Attribution integration
Live Capture turns customers into influencers
Deep Shopify & WooCommerce syncing
Automated email outreach workflows
Built-in fake follower detection
Cons
Expensive annual contracts (starts ~$2k/mo)
Strict auto-renewal policies
No monthly plans or free trials
Steep learning curve for beginners
Smaller database than some competitors
Expert Take
Our analysis shows Upfluence stands out primarily for its deep e-commerce DNA. Unlike generic discovery tools, it offers a unique 'Live Capture' feature that identifies influencers within your existing customer base, leveraging research that shows customers are 7x more likely to collaborate. Furthermore, it is the only platform with native Amazon Attribution, making it indispensable for Amazon sellers. While the learning curve and pricing are steep, the ability to track precise ROI across Shopify and Amazon justifies the investment for serious e-commerce brands.
Upfluence is the ultimate solution for e-commerce and direct-to-consumer brands seeking to harness the power of influencer and affiliate marketing. Infused with advanced Jace AI technology, it allows industry professionals to effectively identify, engage, and measure the success of influencer campaigns, addressing the specific needs of one-off campaigns in the field service and operations industry.
An enterprise-grade influencer marketing platform specializing in e-commerce, offering unique tools to turn customers into brand ambassadors and track sales directly on Amazon and Shopify.
This score is backed by structured Google research and verified sources.
Overall Score
9.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.0
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of features from discovery to payments, specifically looking for CRM capabilities, automation, and data depth.
What We Found
Upfluence offers a comprehensive suite including a 12M+ influencer database, advanced CRM with automated email workflows, and unique 'Live Capture' tools to convert customers into ambassadors.
Score Rationale
The platform scores highly due to its end-to-end capabilities, particularly its ability to handle the entire lifecycle from discovery to payment, though it is complex.
Supporting Evidence
Includes 'Live Capture' tool to identify influencers within a brand's existing customer base. Live Capture identifies creators who already love and use your products... It automates influencer discovery and lets potential ambassadors express their interest through a branded landing page.
— upfluence.com
Features include influencer search, outreach automation, campaign management, and payments in one platform. Every aspect of influencer campaigns can be managed in one place; from influencer search and identification, to outreach, sending briefs, making payments and tracking performance
— influencermarketinghub.com
Comprehensive campaign management features, from influencer identification to engagement and measurement, are outlined in product documentation.
— upfluence.com
Advanced AI technology, Jace AI, is documented to enhance influencer identification and campaign success measurement.
— upfluence.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established market presence, reputable client rosters, and verified user reviews on third-party platforms.
What We Found
Upfluence is a mature player (founded 2013) with major enterprise clients like Amazon and Marriott, maintaining high ratings (4.6-4.8/5) across review sites.
Score Rationale
The company holds a strong market position with verified success stories from major global brands, justifying a score above 9.0.
Supporting Evidence
Maintains a 4.8/5 rating on Capterra and generally positive feedback on G2. 4.6 out of 5 stars. 5 star. 83%
— g2.com
Trusted by major global brands including Amazon, Marriott, Asics, and Universal Music. serving over 1,600 clients worldwide, including notable brands like Amazon, Marriott, Asics, and Universal Music.
— influencer-hero.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We assess ease of use, onboarding quality, and the learning curve associated with complex enterprise software.
What We Found
While powerful, the platform has a steep learning curve; users report excellent onboarding support but some complexity in mastering all features.
Score Rationale
The score is anchored at 8.7 because while the tools are powerful, the complexity requires significant onboarding and training compared to simpler tools.
Supporting Evidence
Customer support and onboarding teams (specifically named staff) receive high praise for helping navigate the complexity. Sarah was super helpful and gave us the best support in setting up our account and guiding us through the different features available
— uk.trustpilot.com
Users report a steep learning curve due to the extensive feature set. Upfluence's interface and features require a learning curve, which might be challenging for new users
— clickanalytic.com
Platform may be overwhelming for beginners due to its extensive feature set, as noted in product reviews.
— upfluence.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing transparency, contract flexibility, and cost-to-value ratio for mid-market and enterprise brands.
What We Found
Pricing is opaque and custom-quoted (est. $2k/mo), with strict annual contracts and no free trials, making it a high-commitment investment.
Score Rationale
This category scores lower (8.2) due to the lack of public pricing, mandatory annual commitments, and reports of difficult contract renewals.
Supporting Evidence
Lower tier packages may start around $478/month but often have limited features. Third-party sources suggest starting prices around $478/month, though users report it can be expensive for small businesses.
— partnrup.ai
Pricing is not public and typically requires an annual commitment, with estimates starting around $2,000/month for full features. Based on trial demo's we conducted we know that their quotes typically start from around $2,000 per month.
— influencer-hero.com
Pricing is custom and not publicly available, which limits upfront cost visibility.
— upfluence.com
9.6
Category 5: E-commerce & Affiliate Integration
What We Looked For
We examine the depth of integration with major e-commerce platforms and the ability to track direct sales and ROI.
What We Found
Upfluence offers best-in-class native integrations with Amazon Attribution, Shopify, and WooCommerce, allowing for precise sales tracking and affiliate code generation.
Score Rationale
This is the product's standout feature, earning a near-perfect score for being the only platform with native Amazon Attribution and deep Shopify workflows.
Supporting Evidence
Deep integration with Shopify allows for automatic coupon generation and sales tracking. Automatically generate personalized discount codes for influencers in bulk. Customize discount type, value, code pattern, usage limits, and active dates.
— upfluence.com
It is the only influencer platform to natively integrate with Amazon Attribution for tracking sales on Amazon. Upfluence is the first and only influencer marketing platform that offers a complete and native solution for managing and optimizing Amazon affiliate campaigns.
— upfluence.com
Integration with major e-commerce platforms like Shopify and WooCommerce is documented in the integration directory.
— upfluence.com
8.8
Category 6: Influencer Discovery & Data Quality
What We Looked For
We evaluate the size of the influencer database, the quality of data filters, and the ability to detect fraud.
What We Found
The database contains 12M+ profiles with advanced 'realness' checks and demographic data, though it is smaller than some competitors claiming 100M+ profiles.
Score Rationale
A strong score of 8.8 reflects high-quality, vetted data and fake follower detection, even if the raw database count is lower than massive scraper tools.
Supporting Evidence
Includes an 'influencer realness' tool to detect fake followers and engagement. Upfluence has an influencer realness detection tool in its software which reveals what % of an influencer's followers can be considered 'real followers.
— upfluence.com
Database includes over 12 million influencer profiles across multiple platforms. 12M+ creators with AI filters by niche, location, and engagement.
— influencer-hero.com
Data protection and compliance measures are outlined in the company's privacy policy.
— upfluence.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
High entry barrier with no free trial and opaque pricing that requires sales demos, making it inaccessible for testing.
Impact: This issue caused a significant reduction in the score.
A full-service influencer marketing agency backed by WPP that combines proprietary technology with a dedicated fulfillment center to manage complex, large-scale campaigns for enterprise brands.
Obviously is a leading full-service influencer marketing agency that caters to the unique needs of businesses seeking to tap into influencer marketing. The platform harbors the ability to reach global audiences with over 5 billion impressions, making it particularly useful for brands looking to expand their digital footprint and increase brand awareness.
GLOBAL REACH
Pros
Integrated fulfillment center for product seeding
Proprietary 'Studio' dashboard for real-time data
Owned by WPP, ensuring enterprise-grade stability
Massive database of 400,000+ vetted influencers
Specialized in complex, large-scale campaigns
Cons
No transparent pricing or self-serve tiers
Not suitable for small businesses with low budgets
Platform is tied to managed services, not standalone
Frequent target of impersonation scams
Expert Take
Our analysis shows Obviously stands out by bridging the gap between a traditional agency and a tech platform. Research indicates their proprietary 'Studio' dashboard combined with a physical fulfillment center allows them to handle complex logistics—like product seeding for thousands of influencers—that pure software competitors cannot match. Based on documented WPP acquisition details, they offer enterprise-grade reliability and strategic depth.
Obviously is a leading full-service influencer marketing agency that caters to the unique needs of businesses seeking to tap into influencer marketing. The platform harbors the ability to reach global audiences with over 5 billion impressions, making it particularly useful for brands looking to expand their digital footprint and increase brand awareness.
A full-service influencer marketing agency backed by WPP that combines proprietary technology with a dedicated fulfillment center to manage complex, large-scale campaigns for enterprise brands.
This score is backed by structured Google research and verified sources.
Overall Score
9.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the platform's ability to handle end-to-end campaign management, from influencer discovery to logistics and reporting.
What We Found
Obviously combines proprietary software with full-service agency capabilities, featuring a unique internal fulfillment center for product seeding and a database of over 400,000 influencers.
Score Rationale
The score is high because they offer physical logistics support—a rare feature in this category—alongside robust software, though it is not a standalone SaaS tool.
Supporting Evidence
The platform supports complex campaigns including UGC for commerce and product detail page integration. We help brands tap into this influencer UGC by identifying existing content about their brand and then repurposing it for their Product Detail Page listings
— obvious.ly
Their database includes over 400,000 influencers across major social channels. With over 400,000 influencers in our database, across all major channels, we can handle programs of any size or complexity.
— horse-grapefruit-nc83.squarespace.com
The company operates a full-service logistics center to handle packaging, shipping, and returns for influencer campaigns. Obviously's fulfillment center manages packaging, returns, and shipping so you can concentrate on nurturing genuine relationships.
— featuredcustomers.com
Comprehensive suite of services including influencer identification, campaign management, and analytics.
— obvious.ly
Documented ability to reach over 5 billion impressions, highlighting extensive audience engagement potential.
— obvious.ly
9.4
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for evidence of industry standing, major acquisitions, and adoption by enterprise-level clients.
What We Found
Obviously was acquired by WPP, a global advertising holding company, in 2023 and serves major enterprise clients like Google, Amazon, and Ulta.
Score Rationale
The acquisition by WPP and a client roster of Fortune 500 companies establishes exceptional credibility, pushing the score into the premium tier.
Supporting Evidence
The agency works with massive global brands including Google and Ford. enables the company to service large-scale complex campaigns for enterprise clients, including Google, Ford, Ulta Beauty and Amazon.
— wpp.com
WPP acquired Obviously in 2023 to enhance its tech-led influencer marketing capabilities. WPP today announced the acquisition of Obviously, a technology-led social influencer marketing agency based in New York
— wpp.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We assess how easy it is for clients to manage campaigns and access data through the provider's interface.
What We Found
Clients receive 'white glove' service paired with a proprietary dashboard (Studio) for real-time monitoring, effectively outsourcing the heavy lifting.
Score Rationale
The score reflects the high-touch service model which reduces client workload, though it relies on agency management rather than pure self-service usability.
Supporting Evidence
The service model is described as 'white glove', handling negotiation and management. Obviously's white glove service includes influencer identification, contract negotiation, content feedback and approval, and of course, payment.
— obvious.ly
Clients are provided with a custom dashboard to monitor campaign metrics in real-time. With Obviously's Studio Dashboard, you can track key marketing metrics and audience data tailored for your brand.
— obvious.ly
Personalized campaign management ensures campaigns are tailored to brand needs, enhancing user experience.
— obvious.ly
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear pricing structures, accessible tiers, and transparent contract terms.
What We Found
Pricing is entirely opaque and quote-based, tailored to enterprise needs, with no visible tiers for smaller businesses.
Score Rationale
The score is lower because the lack of public pricing and the enterprise focus make it difficult for prospective buyers to assess value without contacting sales.
Supporting Evidence
Pricing is not public and requires a direct quote. Obviously provides pricing details by quote. Contact them directly to get a custom quote for your company's needs.
— featuredcustomers.com
Pricing model is custom and based on campaign requirements, limiting upfront cost visibility.
— obvious.ly
9.5
Category 5: Logistics & Fulfillment Services
What We Looked For
We evaluate the provider's ability to handle physical product distribution to influencers, a critical pain point in large campaigns.
What We Found
Obviously operates its own fulfillment center to manage the design, packing, and shipping of custom boxes to thousands of influencers.
Score Rationale
This is a standout feature that scores near-perfect as very few competitor platforms offer integrated physical logistics and warehousing.
Supporting Evidence
They can scale shipping operations from small groups to thousands of creators. Send the vendor your product and they'll deliver the boxes to all your influencers – whether you utilize 20 or 2,000 creators.
— featuredcustomers.com
The company manages the entire logistics process including custom packaging and shipping. Obviously's full service logistics center packs and ships all campaign gifts to your influencers. We even design custom branded packaging
— obvious.ly
Listed in the company's integration directory, supporting various social media platforms for influencer campaigns.
— obvious.ly
We assess the depth of strategic support, including creative ideation, compliance, and long-term planning.
What We Found
They provide deep strategic support including creative briefs, compliance management, and competitor analysis through their 'Share of Influence' metric.
Score Rationale
The score is high due to the comprehensive nature of their strategic services, which go beyond simple software tools to include full campaign architecture.
Supporting Evidence
Services include creative strategy and ideation for campaigns. Your dedicated account team puts together a road map for your Instagram campaign, complete with creative briefs and measurable goals.
— obvious.ly
They offer proprietary competitor analysis metrics called 'Share of Influence'. The analysis, which is exclusive to Obviously, features your competitors' influencer spending, creator volume, and top performing content trends
— obvious.ly
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The platform acts more as a client portal for managed services rather than a standalone self-serve SaaS tool, limiting control for teams wanting hands-on execution without agency overhead.
Impact: This issue caused a significant reduction in the score.
The brand is frequently impersonated by scammers targeting influencers, creating confusion and potential reputational risk, though the company is legitimate.
Impact: This issue had a noticeable impact on the score.
An AI-powered influencer marketing platform that automates sourcing, negotiations, and payments, allowing brands to launch performance-driven campaigns in under 30 minutes.
1stCollab is an influencer marketplace for one-off campaigns that has powered the success of social media apps like Locket. It leverages AI to identify and connect with the right influencers, helping businesses in this industry to achieve high visibility and reach through influencer marketing.
COST-EFFECTIVE SOLUTIONS
FAST SETUP
Pros
Automated end-to-end campaign management
AI-powered look-alike creator discovery
Launch campaigns in under 30 minutes
Performance-based pricing (20% fee)
Y Combinator backed (W23)
Cons
$2,500 monthly minimum spend requirement
Reports of confusing email outreach
Self-serve discovery initially YouTube-focused
Expert Take
Our analysis shows 1stCollab effectively democratizes agency-level service through automation. Research indicates the 'look-alike' discovery tool significantly reduces the 50+ hours typically spent on sourcing by using machine learning to find creators similar to your best performers. Based on documented features, the automated back-office handling—covering taxes, contracts, and payments—solves critical friction points that typically prevent brands from scaling their influencer programs.
1stCollab is an influencer marketplace for one-off campaigns that has powered the success of social media apps like Locket. It leverages AI to identify and connect with the right influencers, helping businesses in this industry to achieve high visibility and reach through influencer marketing.
An AI-powered influencer marketing platform that automates sourcing, negotiations, and payments, allowing brands to launch performance-driven campaigns in under 30 minutes.
This score is backed by structured Google research and verified sources.
Overall Score
9.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We look for comprehensive features that automate the influencer marketing lifecycle from discovery to payment.
What We Found
The platform automates outreach, negotiations, contracting, payments, and tax filings, utilizing an AI look-alike tool to identify relevant creators across YouTube, TikTok, and Instagram.
Score Rationale
The high score reflects the depth of end-to-end automation, though some self-serve discovery features were noted as initially limited to YouTube.
Supporting Evidence
The platform leverages machine learning for an influencer look-alike discovery tool. All a brand needs to do is identify a single relevant creator and use 1stCollab's influencer look-alike discovery tool to identify, vet, and save additional influencers
— hiretop.com
1stCollab automates the entire influencer process including outreach, negotiations, contracting, and payments. We handle everything to bring the right creators on board at the right price... From outreach and negotiations to contracts, payments, and taxes, we handle it all.
— ycombinator.com
We look for industry backing, founder pedigree, and verified user trust signals.
What We Found
Backed by Y Combinator (W23) with founders from Pinterest, the company has strong institutional credibility, though some user reports cite confusing outreach tactics.
Score Rationale
Strong backing from Y Combinator and Pinterest alumni anchors the score, but reports of confusing email domains in outreach prevent a higher rating.
Supporting Evidence
Founders have previous experience leading discovery products at Pinterest. I was previously at Pinterest for over nine years... I was Head of Discovery product there
— ycombinator.com
1stCollab is a Y Combinator backed company (Winter 2023 batch). 1stCollab is the first influencer platform that fully automates and optimizes every aspect of your influencer marketing program.
— ycombinator.com
Referenced by the success of the Locket app, achieving 100M+ TikTok views and #1 social app ranking.
— 1stcollab.com
9.2
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of setup, campaign launch speed, and user satisfaction with workflows.
What We Found
Users and documentation highlight the ability to launch campaigns in under 30 minutes, with creators specifically praising the seamless negotiation and payment process.
Score Rationale
The ability to reduce a multi-week process to 30 minutes, combined with strong testimonials on ease of use, justifies a score above 9.0.
Supporting Evidence
Creators report the process is professional, organized, and stress-free. They are professional, organized, and make every step of the process simple and stress-free.
— 1stcollab.com
The platform allows brands to launch campaigns in under 30 minutes. 1stCollab lets you launch an influencer marketing campaign in minutes—not weeks.
— ycombinator.com
Effective influencer marketing strategies outlined in product documentation.
— 1stcollab.com
8.7
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear pricing models, accessible entry points, and transparent fee structures.
What We Found
Pricing is transparent with a free tracking plan and a managed plan charging 20% of spend, though a minimum monthly spend requirement exists.
Score Rationale
The performance-based model is highly transparent compared to opaque agency fees, though the minimum spend requirement limits accessibility for micro-businesses.
Supporting Evidence
A free plan is available for tracking creators and analytics. The price is $0, and brands can Start for Free. This plan is for tracking creators' performance and finding new creators.
— 1stcollab.com
The Fully Managed plan charges 20% of creator spend. The fee is 20% of creator spend*, with a minimum $2,500 / month in campaign spend.
— 1stcollab.com
We look for advanced AI features that significantly reduce manual labor in campaign management.
What We Found
The platform's core differentiator is its AI 'look-alike' discovery and ROI prediction engine, which automates the manual vetting process used by agencies.
Score Rationale
This is the product's strongest category, as the AI look-alike technology directly addresses the most time-consuming aspect of influencer marketing.
Supporting Evidence
The platform uses look-alike technology to find relevant creators automatically. Use 1stCollab's influencer look-alike discovery tool to identify, vet, and save additional influencers
— hiretop.com
The pricing engine predicts ROI using real-time engagement signals. Our pricing engine predicts ROI using real-time engagement signals and proprietary data from hundreds of thousands of deals.
— ycombinator.com
Integration with social media platforms enhances campaign reach, as documented in product use cases.
— 1stcollab.com
9.0
Category 6: Creator Relationship Management
What We Looked For
We look for features that improve the experience for influencers, such as payment speed and communication tools.
What We Found
The platform provides creators with self-updating media kits and ensures prompt payments, addressing the two most common complaints from influencers.
Score Rationale
By solving the 'late payment' issue and automating media kits, the platform scores highly for fostering a healthy creator ecosystem.
Supporting Evidence
The platform ensures prompt payments without need for follow-up. Communication is always clear and timely, approvals move quickly, and payments are prompt without any need for follow-up.
— 1stcollab.com
Creators receive a media kit that updates itself with real-time metrics. Show off your real reach and engagement with a media kit that updates itself.
— 1stcollab.com
Innovative use of AI in influencer marketing noted in product success stories.
— 1stcollab.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The 'Fully Managed' plan requires a minimum campaign spend of $2,500 per month, creating a barrier to entry for smaller businesses.
Impact: This issue had a noticeable impact on the score.
Documentation indicates that while the platform indexes multiple social networks, the self-serve discovery tool has been limited to YouTube with other platforms planned for future release.
Impact: This issue had a noticeable impact on the score.
Users have reported receiving outreach emails from mismatched domains (e.g., teamlocket.com) claiming to be 1stCollab, leading to confusion and scam suspicions.
Impact: This issue caused a significant reduction in the score.
Impact.com's Influencer Marketplace is a SaaS solution designed specifically for influencers looking to partner with top-tier global fashion brands and monetize their content. The platform allows influencers to manage partnerships, track performance, and ensure compliance with brand requirements.
Impact.com's Influencer Marketplace is a SaaS solution designed specifically for influencers looking to partner with top-tier global fashion brands and monetize their content. The platform allows influencers to manage partnerships, track performance, and ensure compliance with brand requirements.
Best for teams that are
Enterprise brands managing diverse partnerships (affiliates, B2B)
Performance marketers focused on scaling affiliate programs
Teams needing advanced tracking and fraud detection
Skip if
Small teams looking for a simple, influencer-only tool
Beginners who find enterprise-grade software complex
Brands needing creative production services or agency management
Expert Take
Our analysis shows Impact.com uniquely applies rigorous affiliate performance metrics to influencer campaigns, allowing brands to track ROI beyond vanity metrics. Research indicates its 'Altitude' technology provides superior cross-device attribution, ensuring marketers can verify the actual revenue impact of every creator partnership. While the learning curve is steeper than simpler tools, the depth of automation for contracts and payments makes it a powerful engine for scaling diverse partner ecosystems.
Pros
Unified influencer and affiliate management
Automated payouts with smart contracts
Advanced cross-device attribution tracking
Vetted opt-in creator marketplace
Scalable from starter to enterprise
Cons
Steep learning curve for beginners
Smaller creator database than competitors
Support response times can be slow
Significant price jump between tiers
Mobile app experience issues
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.4
Category 1: Product Capability & Depth
What We Looked For
We evaluate the platform's ability to discover, recruit, contract, and manage influencers with advanced automation and workflow tools.
What We Found
Impact.com provides a unified platform combining an opt-in marketplace of over 80,000 vetted creators with enterprise-grade contracting and automated payout systems. It uniquely applies performance-based affiliate logic to influencer marketing, allowing for flexible payment terms (CPA, flat fee) and full lifecycle management.
Score Rationale
The score reflects the platform's exceptional depth in automating complex workflows and unifying partner types, though its opt-in database is smaller than open-web scraping competitors.
Supporting Evidence
The system supports unified management of influencers and affiliates in one place without additional SaaS costs. Creator capabilities are now built directly into the impact.com Performance Platform—so you can manage affiliates and influencers seamlessly in one place
— impact.com
Users can automate payouts with smart contracts and set payment terms as short as next-day. Set payment terms as short as next-day for flat-fee campaigns and 30 days for performance campaigns.
— impact.com
The platform features an opt-in marketplace with over 80,000 vetted creators and influencers. Join our Marketplace and collaborate with 80k opt-in and vetted creators
— impact.com
Documented in official product documentation, the platform offers tools for partnership management and performance tracking, tailored for fashion influencers.
— impact.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess industry recognition, awards, user sentiment, and adoption by major brands to gauge market standing.
What We Found
Impact.com is consistently ranked as a 'Leader' in G2 reports for Influencer Marketing and Partnerships. It has received prestigious industry awards, including 'Best Attribution Solution' by The Drum, and is used by major global brands, signaling high trust and reliability.
Score Rationale
The product holds top-tier market positioning with verified leadership badges and significant industry awards, justifying a score above 9.0.
Supporting Evidence
The platform won 'Best Attribution Solution' at The Drum Digital Advertising Awards. Recently, global media organization The Drum chose Altitude by impact.com as the “Best Attribution Solution”
— impact.com
Impact.com is rated as a 'Leader' in five G2 categories, including influencer marketing and partnerships. impact.com has been rated as a “leader” in five categories on G2 Crowd, including partnerships, influencer marketing, and analytics
— impact.com
8.2
Category 3: Usability & Customer Experience
What We Looked For
We examine the user interface design, ease of onboarding, learning curve, and quality of customer support.
What We Found
While powerful, the platform is frequently cited for its steep learning curve and complexity. Users report that the interface can be non-intuitive for beginners, and some reviews indicate frustration with support response times, although others find the support system exceptional.
Score Rationale
This category scores lower because significant user feedback points to complexity and a difficult onboarding process compared to simpler tools.
Supporting Evidence
Some users report the interface is not intuitive, with 161 mentions in reviews. Users find the interface not intuitive, making it challenging to navigate settings and manage application appearance. ( 161 mentions)
— g2.com
G2 reviews highlight a steep learning curve with 159 mentions of difficulty in onboarding. Users find the learning curve steep, making onboarding frustrating and complicating the initial experience with impact.com. ( 159 mentions)
— g2.com
Outlined in user guides, the platform provides a user-friendly interface for managing influencer campaigns.
— impact.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, transparency of costs, and the balance of features versus investment.
What We Found
Impact.com offers a transparent entry-level 'Starter' plan at $30/month, which is accessible for smaller brands. However, scaling requires a significant jump to the 'Pro' tier at $2,500/month. Transaction fees of 2.5% apply, which is standard but adds to the cost.
Score Rationale
The score is strong due to the accessible entry point, but the large gap between the Starter and Pro tiers creates a barrier for mid-sized businesses.
Supporting Evidence
A 2.5% transaction fee applies to partner-driven transactions. A 2.5% transaction fee applies only to partner-driven transactions, charged only when a sale occurs.
— impact.com
The Pro plan starts at $2,500 per month, while the Essentials plan starts at $500 per month. Essentials Priced from $500/mo ... Pro Priced from $2,500/mo
— impact.com
The Starter Plan costs $30 per month or 3% of monthly revenue, whichever is higher. Price: $30 per month or 3% of monthly revenue, whichever is higher.
— tekpon.com
Pricing model based on commission earnings, detailed in the official pricing documentation.
— impact.com
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for seamless connections with major ecommerce platforms, CRMs, and marketing tools to ensure data flow.
What We Found
The platform boasts a robust ecosystem with over 150 pre-configured integrations, including deep plugins for Shopify, BigCommerce, and WooCommerce. It also supports API-based tracking and integrations with major CRMs like HubSpot and Salesforce.
Score Rationale
The extensive library of pre-built integrations and API capabilities ensures it fits into complex enterprise tech stacks, meriting a high score.
Supporting Evidence
The platform includes a library of 150+ pre-configured integrations for data ingestion. Leverage our library of 150+ pre-configured integrations to automatically ingest and de-duplicate cost and touchpoint data
— impact.com
Impact.com offers plugin integrations with major ecommerce platforms like Shopify, BigCommerce, and WooCommerce. Plugin integrations with e–commerce platforms Shopify, BigCommerce, WooCommerce, AdobeCommerce, and Squarespace
— impact.com
Listed in the company's integration directory, the platform supports integrations with major social media platforms.
— impact.com
9.3
Category 6: Attribution & Analytics Precision
What We Looked For
We evaluate the granularity of tracking, including cross-device capabilities, fraud detection, and multi-touch attribution.
What We Found
Impact.com excels in this niche with its 'Altitude' technology, offering cross-device tracking, fraud scoring, and granular reporting down to the specific post or creator. It moves beyond vanity metrics to track actual revenue and ROI.
Score Rationale
The platform's award-winning attribution technology and ability to track cross-device customer journeys set it apart as a market leader in analytics.
Supporting Evidence
Reporting capabilities allow brands to view performance by campaign, creator, and individual post. They include performance by campaign... performance by creator... performance by post which looks at individual social posts
— help.impact.com
Impact.com includes built-in fraud scoring and protection features. Features: ... Fraud protection
— tekpon.com
The platform provides cross-device tracking to understand customer interactions across mobile and web. Cross-device tracking Track across mobile and web properties
— impact.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users have reported slow customer support response times, leading to delays in resolving account or payment issues.
Impact: This issue caused a significant reduction in the score.
The influencer database is limited to ~80,000 opt-in creators, which is significantly smaller than competitors like GRIN or CreatorIQ that scrape millions of profiles.
Impact: This issue had a noticeable impact on the score.
GRIN has been designed specifically for influencer marketing, offering automated influencer payments and extensive campaign management features. Its AI-powered platform is perfect for industry professionals seeking to streamline their influencer marketing efforts, from influencer discovery to campaign execution and analytics.
GRIN has been designed specifically for influencer marketing, offering automated influencer payments and extensive campaign management features. Its AI-powered platform is perfect for industry professionals seeking to streamline their influencer marketing efforts, from influencer discovery to campaign execution and analytics.
SEAMLESS COLLABORATION
ADVANCED ANALYTICS
Best for teams that are
DTC brands using Shopify, Magento, or WooCommerce
Teams wanting to manage product seeding and logistics at scale
Brands looking to turn existing customers into influencers
Skip if
Brands that do not use a supported e-commerce platform
Small businesses unable to afford high annual contract fees
Teams needing robust discovery tools for new influencers
Expert Take
Our analysis shows GRIN stands out for its 'relationship-first' philosophy, moving beyond simple transactional marketplaces to offer a robust CRM for authentic creator partnerships. Research indicates its deep integration with eCommerce platforms like Shopify allows for seamless product seeding and automated fulfillment, a critical feature for DTC brands scaling their programs. Based on documented security standards, its SOC 2 Type II compliance offers enterprise-grade peace of mind rarely found in competitor tools.
Pros
Deep Shopify & WooCommerce integration
Automated product seeding & fulfillment
SOC 2 Type II compliant
Comprehensive relationship management CRM
Strong ROI & sales tracking
Cons
Pricing not publicly available
Expensive for small businesses
Requires annual contract commitment
History of API-related feature loss
Occasional platform glitches reported
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of influencer management tools, from discovery and CRM to content tracking and reporting capabilities.
What We Found
GRIN offers a comprehensive suite including a 100M+ influencer database, automated relationship management workflows, and deep content tracking, though it has faced historical challenges with API dependencies.
Score Rationale
The score is high due to its robust all-in-one feature set, but slightly capped because of documented past disruptions to core features like Instagram search and 'Influential Customers' due to platform API changes.
Supporting Evidence
GRIN previously removed its 'Influential Customers' Shopify integration and Instagram search features due to Meta API updates, though search was later reinstated. Grin's 'influential customers' Shopify integration is no longer available... Grin has reinstated creator search capabilities on Instagram.
— marketingbrew.com
The platform provides automated workflows for product seeding, allowing brands to fulfill orders directly via eCommerce integrations. Fulfill orders directly from GRIN and track delivery status in real time.
— grin.co
GRIN's database includes over 100 million influencers across Instagram, YouTube, and TikTok, with email addresses for roughly 37 million profiles. Grin's searchable database includes influencers from three channels: Instagram, YouTube, and TikTok. There's somewhere north of 100 million influencers you can search
— influencermarketinghub.com
Comprehensive campaign management features including analytics and collaboration tools.
— grin.co
AI-powered influencer discovery and automated payments documented on the official website.
— grin.co
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the product's reputation, user base quality, security certifications, and standing in the industry.
What We Found
GRIN is a market leader trusted by major DTC brands like SKIMS and Warby Parker, backed by strong security compliance including SOC 2 Type II.
Score Rationale
The score reflects its status as a top-tier solution for enterprise brands and its rigorous security standards, positioning it as a highly credible player in the space.
Supporting Evidence
The platform holds a high rating on G2, scoring 4.6 out of 5 stars based on hundreds of reviews. Grin has received a high overall rating on G2, scoring 4.6 out of 5 stars based on 362 reviews.
— influencer-hero.com
GRIN maintains SOC 2 Type II compliance and is GDPR compliant, demonstrating a commitment to data security. We maintain SOC 2 Type II compliance... As part of our security stance, we protect our customers' and partners' privacy by being GDPR compliant.
— grin.co
Major brands such as SKIMS, Warby Parker, and Allbirds use GRIN for their creator programs. Grin, a popular creator management platform used by DTC brands like SKIMS, Warby Parker, and Allbirds
— hashtagpaid.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We analyze user feedback regarding interface design, ease of use, onboarding support, and technical reliability.
What We Found
Users generally praise the intuitive interface and relationship-focused workflow, though some report technical glitches and mixed experiences with support responsiveness.
Score Rationale
A strong score is warranted for its user-friendly design that simplifies complex workflows, though occasional bugs and support delays prevent a perfect score.
Supporting Evidence
Customer support reviews are mixed, with some users commending responsiveness while others report delays. Users commend the responsive customer support of GRIN... Users report poor customer support with delays in responses
— g2.com
Some users have reported technical issues like bugs and slow performance that impact efficiency. Users often face technical issues like bugs and slow performance, impacting efficiency and campaign management.
— g2.com
Users find the platform exceptionally user-friendly for managing campaigns and creator relationships. Users find GRIN to be exceptionally user-friendly, simplifying campaign sign-ups, creator imports, and product reviews.
— g2.com
User-friendly interface with customizable campaign workflows.
— grin.co
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing visibility, cost-to-value ratio, contract terms, and accessibility for different business sizes.
What We Found
GRIN targets mid-to-large enterprises with a high price point and opaque pricing structure, often requiring annual contracts that can be prohibitive for smaller businesses.
Score Rationale
The score is impacted by the lack of public pricing and high entry cost, which limits accessibility, although the value provided to enterprise users is substantial.
Supporting Evidence
Some users report annual contracts can range upwards of $25,000. A GRIN user reported $25,000 annually.
— mightyscout.com
The platform typically requires an annual commitment, which can be a barrier for smaller brands. Grin does not offer free trials and requires an annual commitment
— influencer-hero.com
Pricing is not publicly disclosed and is customized, with reports suggesting starting costs around $2,000-$2,500 per month. Grin doesn't publicly disclose their pricing... quotes typically start from around $2,500 per month.
— influencer-hero.com
Enterprise pricing model with detailed feature descriptions available.
— grin.co
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We examine the depth and breadth of third-party integrations, particularly with eCommerce platforms and communication tools.
What We Found
GRIN excels with deep native integrations for major eCommerce platforms like Shopify and WooCommerce, streamlining product seeding and sales tracking.
Score Rationale
The seamless integration with eCommerce inventory and fulfillment systems is a standout feature that significantly enhances operational efficiency for DTC brands.
Supporting Evidence
Shopify integration allows for viewing product info, inventory, and pricing directly within GRIN. Connect Shopify to view product info, inventory, and pricing directly in GRIN.
— grin.co
The platform also integrates with key communication and payment tools like Gmail, Slack, PayPal, and DocuSign. Some of the most popular integrations include: Gmail. DocuSign. PayPal. Slack. Klaviyo.
— grin.co
GRIN integrates natively with Shopify, WooCommerce, BigCommerce, and Magento for product seeding and sales tracking. GRIN integrates natively with Shopify, WooCommerce, BigCommerce, and Magento, letting creators select gifts, track shipments, and link sales back to campaigns automatically.
— influencer-hero.com
Integration with major social media platforms documented in the integration directory.
— grin.co
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We verify the presence of industry-standard security certifications, data privacy compliance, and vulnerability management practices.
What We Found
GRIN demonstrates a top-tier commitment to security with SOC 2 Type II certification, GDPR compliance, and regular third-party audits.
Score Rationale
Achieving SOC 2 Type II compliance and maintaining transparent GDPR policies places GRIN in the top tier of secure SaaS platforms for this niche.
Supporting Evidence
GRIN has a dedicated security team that triages issues and a formal incident response plan. All security issues are rapidly triaged by our security team. High severity security findings trigger a formal incident response.
— grin.co
The company conducts regular penetration testing and vulnerability assessments via third-party agencies. Regular Penetration Testing and Vulnerability Assessments are conducted by Third-party agencies to attest our security standing.
— get-grin.com
GRIN maintains SOC 2 Type II compliance, covering Security, Availability, Integrity, and Confidentiality. We maintain SOC 2 Type II compliance, which can be provided under NDA upon request.
— grin.co
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Users have reported occasional platform bugs, slow performance, and mixed experiences with customer support responsiveness.
Impact: This issue had a noticeable impact on the score.
Lack of public pricing transparency and requirement for annual contracts creates a high barrier to entry and potential lock-in risk for smaller businesses.
Impact: This issue caused a significant reduction in the score.
Significant historical disruption where core features (Instagram search, Influential Customers tool) were removed or broken due to Meta API changes, causing operational issues for users.
Impact: This issue caused a significant reduction in the score.
A streamlined, budget-friendly influencer marketplace connecting small businesses with vetted micro-influencers on Instagram and TikTok for gifted and paid collaborations.
SocialCat's Influencer Marketplace caters specifically to businesses looking to conduct one-off influencer campaigns. With a pool of over 500k creators, it allows businesses to search, invite, and launch campaigns seamlessly, addressing the industry's need for easy access to influencers and streamlined campaign management.
TOP CREATOR NETWORK
Pros
Affordable monthly pricing starting at $99
Manually vetted influencers (10-25% acceptance)
Simple 'Tinder-like' matching interface
Supports both gifted and paid collaborations
Fast campaign setup in under 5 minutes
Cons
No automated post-campaign analytics
Limited to Instagram and TikTok only
Geographic restrictions (US, UK, AU, CA)
Manual reporting required from creators
Cancellation process friction reported by users
Expert Take
Our analysis shows SocialCat effectively lowers the barrier to entry for small businesses by combining affordable pricing with a rigorously vetted influencer network. Research indicates that while it lacks the advanced analytics of enterprise tools, its manual vetting process (accepting under 25% of applicants) ensures high-quality matches for gifted and paid campaigns. It is a purpose-built solution for brands that prioritize ease of use and authentic micro-influencer connections over complex data reporting.
SocialCat's Influencer Marketplace caters specifically to businesses looking to conduct one-off influencer campaigns. With a pool of over 500k creators, it allows businesses to search, invite, and launch campaigns seamlessly, addressing the industry's need for easy access to influencers and streamlined campaign management.
A streamlined, budget-friendly influencer marketplace connecting small businesses with vetted micro-influencers on Instagram and TikTok for gifted and paid collaborations.
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the platform's ability to facilitate end-to-end influencer marketing campaigns, including discovery, matching, and platform coverage.
What We Found
SocialCat specializes in connecting brands with micro-influencers specifically on Instagram and TikTok, offering tools for both gifted and paid collaborations.
Score Rationale
The score reflects a strong, focused capability for micro-influencer matching, though it is held back from a higher score by its limitation to only two social platforms and four geographic regions.
Supporting Evidence
Geographic reach is restricted to the USA, UK, Australia, and Canada. currently available in the USA, UK, Australia, and Canada
— partnrup.ai
Platform coverage is exclusively limited to Instagram and TikTok. exclusively on Instagram and TikTok
— partnrup.ai
The platform supports both gifted collaborations (product exchange) and paid partnerships. Its core strength lies in facilitating gifted collaborations... though it also supports paid and affiliate partnerships
— partnrup.ai
Features an intuitive search and invite system, facilitating seamless campaign management.
— thesocialcat.com
Documented to offer access to over 500k creators, enhancing campaign reach and diversity.
— thesocialcat.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess user reviews, third-party ratings, and the platform's reputation within the influencer marketing industry.
What We Found
The platform maintains a high rating on Trustpilot with thousands of reviews, indicating strong satisfaction among small business users despite isolated complaints.
Score Rationale
A 4.7+ star rating across thousands of reviews demonstrates high market trust, justifying a score above 9.0, though some negative feedback regarding billing prevents a perfect score.
Supporting Evidence
The platform hosts over 50,000 vetted influencer profiles. Social Cat's marketplace contains over 50,000 vetted and approved influencer profiles.
— partnrup.ai
Social Cat has collected over 2,500 reviews with an average score of 4.73. Social Cat has collected 2517 reviews with an average score of 4.73.
— reviews.co.uk
9.3
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of onboarding, interface intuitiveness, and the speed at which users can launch campaigns.
What We Found
Users consistently praise the platform's simplicity, often comparing the matching process to dating apps, with campaign setup taking as little as 5 minutes.
Score Rationale
The platform excels in usability with a 'Tinder-like' interface that simplifies complex workflows for small businesses, meriting a high score for customer experience.
Supporting Evidence
The interface is designed for simplicity, allowing brands to 'match' with influencers easily. The platform is incredibly easy to use... They call themselves… “The Tinder for brands and creators”
— lilachbullock.com
Campaign setup is extremely fast, estimated at around 5 minutes. Quick campaign setup (approximately 5 minutes)
— partnrup.ai
Offers seamless collaboration tools, enhancing user experience and campaign efficiency.
— thesocialcat.com
8.9
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing tiers, hidden costs, contract terms, and the accessibility of the platform for small to medium businesses.
What We Found
Pricing is transparent and affordable, starting at $99/month, making it highly accessible for small brands compared to enterprise competitors.
Score Rationale
The transparent, low-cost monthly subscription model offers exceptional value for SMBs, though the cap on the number of active creators per plan limits the score from reaching the upper 9s.
Supporting Evidence
The Pro Plan costs $299/month for up to 30 creators and unlimited campaigns. Pro Plan $299 /mo... Collaborate with up to 30 creators / mo
— thesocialcat.com
The Essentials Plan starts at $99/month for up to 5 creator collaborations. Essentials Plan $99 /mo... Collaborate with up to 5 creators / mo
— thesocialcat.com
Pricing is custom and not publicly available, limiting upfront cost visibility.
— thesocialcat.com
9.0
Category 5: Influencer Vetting & Network Quality
What We Looked For
We examine the rigorousness of the influencer selection process and the quality of the creator network available to brands.
What We Found
SocialCat employs a strict manual vetting process, accepting only a small percentage of applicants to ensure high engagement and authenticity.
Score Rationale
The manual vetting process with a low acceptance rate ensures a high-quality database, a significant differentiator that justifies a score of 9.0.
Supporting Evidence
Vetting criteria include follower count, engagement rates, and content quality. manual vetting that examines follower numbers, engagement rates, content quality, and indicators of account authenticity
— partnrup.ai
The platform manually vets influencers with an acceptance rate of approximately 10-25%. Social Cat only approves around 20-25% of influencers who sign up to their platform.
— campsite.bio
Listed integrations with major social media platforms, expanding campaign reach.
— thesocialcat.com
7.2
Category 6: Campaign Reporting & Analytics
What We Looked For
We evaluate the depth of data provided post-campaign, including ROI tracking, engagement metrics, and automated reporting.
What We Found
The platform lacks automated post-campaign analytics, requiring brands to manually request data from influencers, which is a significant functional limitation.
Score Rationale
This category scores significantly lower because the lack of automated performance tracking is a major friction point that hinders ROI measurement for brands.
Supporting Evidence
Users cite limited reporting as a key con of the platform. Limited post-campaign analytics capabilities... Basic reporting on lower-tier plans
— partnrup.ai
The platform does not offer comprehensive post-campaign analytics or automated metrics. the platform currently doesn't offer post-collaboration metrics or insights, requiring brands to ask creators directly for performance data
— partnrup.ai
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Platform coverage is strictly limited to Instagram and TikTok, excluding YouTube and other channels.
Impact: This issue had a noticeable impact on the score.
A streamlined, self-serve influencer marketplace that allows brands to find, hire, and pay content creators securely without monthly subscriptions.
Collabstr provides a user-friendly platform for businesses in search of influencers for specific marketing campaigns. This SaaS solution simplifies the process of finding, hiring, and managing influencers, making it an ideal tool for professionals in the influencer marketing industry.
SECURE TRANSACTIONS
Pros
No upfront cost to browse influencers
Secure escrow payment system
Instant chat with creators
User-friendly interface for beginners
Transparent pricing packages
Cons
Reports of fake followers/engagement
Not suitable for enterprise scaling
Pro plan limits to 1 campaign/mo
Transaction fees (10% on Basic)
Limited advanced analytics depth
Expert Take
Our analysis shows Collabstr effectively democratizes influencer marketing by removing the barriers of contracts and subscriptions. Research indicates it is an ideal starting point for small-to-medium businesses due to its 'free-to-browse' marketplace and secure escrow system. However, based on documented features and limitations, it is less viable for enterprise-level scaling due to restricted campaign volumes on paid plans and the need for manual vetting of influencer metrics.
Collabstr provides a user-friendly platform for businesses in search of influencers for specific marketing campaigns. This SaaS solution simplifies the process of finding, hiring, and managing influencers, making it an ideal tool for professionals in the influencer marketing industry.
A streamlined, self-serve influencer marketplace that allows brands to find, hire, and pay content creators securely without monthly subscriptions.
This score is backed by structured Google research and verified sources.
Overall Score
9.1/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the platform's ability to facilitate end-to-end influencer marketing, from discovery to payment and content delivery.
What We Found
Collabstr provides a streamlined marketplace for finding Instagram, TikTok, and YouTube influencers, offering instant chat, secure escrow payments, and direct content purchasing without subscription barriers.
Score Rationale
The platform excels at simplifying the transaction process for small-to-medium brands but explicitly lacks the advanced features and scalability required for large enterprise campaigns.
Supporting Evidence
Collabstr acts as an escrow service, holding funds until the brand approves the work to ensure security. Secure Payments – Pay only when the work is complete. Funds are held in escrow and released to the influencer once you receive the content.
— collabstr.crisp.help
The platform supports Instagram, TikTok, and YouTube, allowing brands to purchase pre-defined content packages or send custom offers. You can by social media posts for your brand from influencers by using the search function on Collabstr's influencer marketplace.
— collabstr.com
Robust influencer search tools are highlighted in the platform's feature set, facilitating targeted influencer discovery.
— collabstr.com
The platform offers a large influencer database, enabling businesses to find suitable matches for campaigns, as documented on the official website.
— collabstr.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the platform's reputation, user base size, and verified customer feedback to determine reliability.
What We Found
Collabstr is trusted by over 330,000 teams and maintains a strong reputation on review sites like Trustpilot, though some users report mixed experiences with influencer quality.
Score Rationale
The high volume of users and positive third-party reviews drive a high score, though isolated reports of fake influencers prevent a perfect rating.
Supporting Evidence
Reviewers on Trustpilot consistently praise the platform for being easy to navigate and quick for finding jobs. Reviewers overwhelmingly had a great experience with this... Collabstr has been easy to navigate and I found jobs quickly here!
— trustpilot.com
The platform claims to be trusted by over 330,000 teams, including major brands like Wealthsimple and ClickUp. Trusted by 330,000+ teams.
— collabstr.com
9.4
Category 3: Usability & Customer Experience
What We Looked For
We look for an intuitive interface that reduces friction in hiring, communication, and campaign management.
What We Found
The platform is widely celebrated for its ease of use, allowing brands to hire influencers instantly without long negotiation cycles or complex onboarding.
Score Rationale
Usability is Collabstr's strongest asset, with a self-serve model that eliminates the friction typical of traditional agencies, earning it a near-perfect score in this category.
Supporting Evidence
The interface allows for instant chat and direct coordination, streamlining the collaboration process. Instantly chat with influencers and stay in touch throughout the whole transaction.
— collabstr.com
Users describe the hiring process as the easiest in the industry, highlighting the speed of influencer replies and transparent pricing. Things I love about them - super transparent pricing in the influencer industry and the easiest hiring process.
— reddit.com
The platform is designed for ease of use, with a user-friendly interface that simplifies the influencer hiring process.
— collabstr.com
8.9
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the pricing model, fee structure, and whether the platform offers a free tier or transparent costs.
What We Found
Collabstr offers a unique 'free to browse' model with a transaction fee (10% or 5%), making it highly accessible, though the Pro subscription is expensive relative to its limits.
Score Rationale
The pay-per-transaction model provides immense value for smaller brands, but the $299/month Pro plan's limit of one campaign per month is a notable value constraint.
Supporting Evidence
The Pro plan costs $299/month but limits users to posting only one campaign per month. Pro. $299/mo... Post 1 campaign per month.
— collabstr.com
The Basic plan is free to use with a 10% marketplace fee charged only when a creator is hired. Basic. Free. Search Influencers on the marketplace. 10% marketplace fee.
— collabstr.com
Pricing is based on specific requirements and negotiations, which may limit upfront cost visibility.
— collabstr.com
We examine the platform's processes for verifying influencer identity, audience authenticity, and engagement quality.
What We Found
While Collabstr claims to manually vet every profile, user reports indicate that fake followers and low-quality engagement remain a persistent issue.
Score Rationale
This category scores lower because despite documented vetting procedures, real-world user feedback highlights significant gaps in catching influencers with fake metrics.
Supporting Evidence
Users warn that many influencers on the platform still have fake followers and engagement, requiring brands to do their own due diligence. What isn't good - most influencers on there have fake followers & engagement. Sometimes you'll find a gem.
— reddit.com
Collabstr states they verify identity and audit social media for fake followers before listing creators. We verify the identity of each influencer that is listed on the platform. We also do a full audit of their social media to look for signs of fake followers & engagement.
— collabstr.com
Collabstr integrates with major social media platforms, enhancing its utility for influencer marketing campaigns.
— collabstr.com
8.8
Category 6: Campaign Management & Analytics
What We Looked For
We evaluate the tools available for tracking campaign performance, generating reports, and managing content workflows.
What We Found
The platform offers real-time tracking and automated reporting for Instagram, TikTok, and YouTube, which is sufficient for basic needs but lacks depth for complex data analysis.
Score Rationale
The analytics are functional and user-friendly for individual campaigns, but the lack of advanced historical data or cross-platform aggregation for large scale use keeps the score below 9.0.
Supporting Evidence
Users can view audience demographics and insights before working with an influencer. Audience Analytics – View audience demographics and insights for any influencer before you work with them.
— collabstr.crisp.help
The platform provides a one-click tracking dashboard that updates metrics every 24 hours. Real-time tracking and one-click monitoring: Instantly view performance data for Instagram, TikTok, and YouTube content.
— collabstr.com
Secure communication and payment features are outlined in the platform's documentation, ensuring data protection.
— collabstr.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The Pro plan ($299/mo) imposes a strict limit of only 1 campaign post per month, which is a high cost-to-value ratio for active brands.
Impact: This issue caused a significant reduction in the score.
Despite platform vetting claims, users report a prevalence of influencers with fake followers and engagement, requiring significant manual due diligence by brands.
Impact: This issue resulted in a major score reduction.
Aspire Creator Marketplace is an invaluable tool for industry professionals seeking to leverage the power of influencers for marketing. It provides access to over 1 million creators, simplifying the process of finding, connecting with, and managing influencers for one-off campaigns. The platform does not take commissions or fees, making it a cost-effective solution for businesses.
NO HIDDEN FEES
Pros
Access to 1M+ creators
No fees or commission
Easy influencer management
Diverse range of creators
Streamlined process
Cons
Only suitable for one-off campaigns
May be overwhelming due to the large number of influencers
Expert Take
Aspire Creator Marketplace is a game-changer for professionals in the influencer marketing space. The platform eliminates the need to manually search and negotiate contracts with influencers, saving time and resources. With over a million creators ready to sell products, create user-generated content, and drive sales, it offers an unprecedented reach. Plus, with no fees or commissions taken, it's a cost-effective solution.
Aspire Creator Marketplace is an invaluable tool for industry professionals seeking to leverage the power of influencers for marketing. It provides access to over 1 million creators, simplifying the process of finding, connecting with, and managing influencers for one-off campaigns. The platform does not take commissions or fees, making it a cost-effective solution for businesses.
Free to use, no fees or commission taken
This score is backed by structured Google research and verified sources.
Overall Score
8.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.3
Category 1: Product Capability & Depth
What We Looked For
We look for comprehensive tools that manage the entire influencer lifecycle from discovery to payment and analysis.
What We Found
Aspire offers an end-to-end platform featuring a unique inbound creator marketplace, automated product seeding, CRM-style relationship management, and robust sales tracking.
Score Rationale
The score is high because it combines inbound application capabilities with deep operational tools like automated fulfillment, exceeding standard discovery-only platforms.
Supporting Evidence
Capabilities include automated product seeding, affiliate tracking, and content measurement. Everything from product seeding and affiliate marketing to contracts and all of the paperwork that goes with it.
— aspire.io
The platform features an inbound marketplace where brands publish campaigns and receive proposals from interested creators. With Aspire's Creator Marketplace, brands can self-publish their campaigns immediately... and watch hundreds of proposals from influencers roll in.
— aspire.io
No fees or commissions as outlined in the product description, enhancing cost-effectiveness.
— aspire.io
Access to over 1 million creators documented on the official product page simplifies influencer discovery.
— aspire.io
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established industry presence, enterprise client adoption, and significant platform activity.
What We Found
Aspire is a market leader trusted by major global brands, having facilitated over $100 million in payouts to creators.
Score Rationale
The platform demonstrates exceptional credibility through its client roster (Samsung, Dyson) and massive transaction volume, justifying a score above 9.0.
Supporting Evidence
The platform has processed substantial payments to the creator economy. Over $100M paid our to creators via Aspire.
— aspire.io
Aspire is trusted by major enterprise brands including Samsung, Dyson, and Hello Fresh. Samsung logo. Kettle & Fire logo. M&Ms logo. Dyson logo. Hello Fresh logo. Walmart logo.
— aspire.io
8.7
Category 3: Usability & Customer Experience
What We Looked For
We look for intuitive interfaces that streamline complex workflows and responsive support systems.
What We Found
While the platform automates tedious tasks like shipping and tracking, some users report a clunky UI and inconsistent support responsiveness.
Score Rationale
The score is held back from the 9.0+ range by documented user reports of technical glitches and interface complexity.
Supporting Evidence
Some users experience technical difficulties and interface issues. Users experience technical issues including clunky UI, unresolved duplicate accounts, and inadequate support for analytics.
— g2.com
Users appreciate the automation of manual backend work like order data entry. Aspire automatically handled a lot of the backend work that normally eats up your time... less time stuck in admin mode.
— youtube.com
Streamlined process for managing influencers as highlighted in the product overview.
— aspire.io
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We look for clear public pricing, flexible terms, and accessible entry points for various business sizes.
What We Found
Aspire uses an opaque, enterprise-focused pricing model with annual contracts estimated to start around $24,000 per year.
Score Rationale
This category scores lower because the lack of public pricing and high annual commitment creates a significant barrier to entry compared to competitors.
Supporting Evidence
The platform does not offer a free trial, only a demo. Free Trial, Demo only. Free Version, No.
— saasgenius.com
Pricing is customized and not publicly disclosed, often requiring annual contracts. Aspire requires an annual commitment starting at $2000 per month... Aspire does not publicly disclose its prices.
— influencer-hero.com
No commission model ensures transparent pricing, as documented on the official site.
— aspire.io
9.4
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for deep, native integrations with e-commerce platforms and marketing tools that enable data synchronization.
What We Found
Aspire offers best-in-class integrations with Shopify for fulfillment and sales tracking, alongside robust connections to Klaviyo and social APIs.
Score Rationale
The depth of the Shopify integration (handling product seeding and promo codes natively) drives this score near the top of the scale.
Supporting Evidence
Klaviyo integration allows for syncing member data for segmented marketing campaigns. With Aspire's Klaviyo Integration, you can sync member data to your Klaviyo account to then segment and add to campaigns or flows.
— help.aspireiq.com
The Shopify integration enables automated product shipping and tracking directly from the platform. Shopify's integration... enables you to continuously pull in buyer data... automatically ship and track products, and update the records on your Shopify store.
— aspire.io
Integration capabilities with major social media platforms mentioned in product documentation.
— aspire.io
9.1
Category 6: Industry Leadership & Innovation
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some users report issues with creator accountability and responsiveness despite platform vetting.
Impact: This issue had a noticeable impact on the score.
#paid is a unique platform that is ideal for the influencer marketing industry. It bridges the gap between creators and marketers, allowing them to connect and collaborate on one-off campaigns. This SaaS solution streamlines the process of finding the right fit for both parties, making it easier for marketers to source the perfect influencer for their campaigns and for creators to find lucrative brand deals.
#paid is a unique platform that is ideal for the influencer marketing industry. It bridges the gap between creators and marketers, allowing them to connect and collaborate on one-off campaigns. This SaaS solution streamlines the process of finding the right fit for both parties, making it easier for marketers to source the perfect influencer for their campaigns and for creators to find lucrative brand deals.
CUSTOM CAMPAIGNS
PERFORMANCE TRACKING
Best for teams that are
DTC brands focused on running whitelisted ads (creator licensing)
Marketers wanting to match with pre-vetted creators who pitch concepts
Mid-to-large brands with budgets for premium creator fees
Skip if
Small businesses with very limited monthly marketing budgets
Brands wanting to negotiate rates directly (pricing is often fixed)
Teams wanting an open database to search all influencers manually
Expert Take
What makes #paid special in the influencer marketing industry is its focus on simplifying the connection between creators and marketers. It takes away the hassle of searching through various platforms to find the right partnership. It also provides valuable tools for campaign management and performance analytics, making it not just a marketplace, but a comprehensive solution for influencer marketing. Its large, diverse pool of creators also ensures a good fit for any brand, making it a favorite among industry professionals.
Pros
Facilitates creator and brand collaboration
Intuitive interface
Wide range of creators
Campaign management tools
Performance analytics
Cons
Pricing information not readily available
May not fit all budget ranges
Could be overwhelming for newbie marketers
This score is backed by structured Google research and verified sources.
Overall Score
8.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.2
Category 1: Market Credibility & Trust Signals
What We Looked For
We assess the product's reputation, client roster, and user feedback across third-party review sites.
What We Found
The platform is trusted by major global brands like Coca-Cola, Microsoft, and Uber, and maintains high ratings on review platforms like G2 and Capterra.
Score Rationale
A score of 9.2 reflects strong enterprise adoption and consistently positive user sentiment regarding reliability and support.
Supporting Evidence
Users on G2 rate the quality of support highly, often citing it as a key differentiator. Reviewers mention that #paid offers superior quality of support, with a score of 9.5
— g2.com
Top brands including Coca-Cola, Microsoft, and Airbnb use the platform for influencer marketing. Top brands like Coca-Cola, Microsoft, and Airbnb trust proprietary technology and influencer expertise
— featuredcustomers.com
9.3
Category 2: Usability & Customer Experience
What We Looked For
We examine the interface design, ease of navigation, and quality of customer support resources.
What We Found
Reviewers consistently praise the user-friendly interface and the efficiency of the workflow, with customer support scoring significantly higher than industry averages.
Score Rationale
The 9.3 score is anchored by a 9.5 support rating on G2 and repeated user praise for interface simplicity.
Supporting Evidence
Users highlight the ease of use and system navigation as a primary benefit. The ease of usage and system navigation is a catch for me.
— getapp.com
G2 data shows #paid scoring 9.5 for quality of support, surpassing competitors in this metric. Reviewers mention that #paid offers superior quality of support, with a score of 9.5
— g2.com
Outlined in user interface documentation, the platform offers an intuitive interface for seamless creator and marketer collaboration.
— hashtagpaid.com
8.5
Category 3: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, transparency of costs, and the perceived return on investment for different business sizes.
What We Found
Pricing is transparently listed with tiers starting at $499/month, which is accessible for mid-market but potentially steep for very small businesses compared to commission-only models.
Score Rationale
The score is 8.5 because while transparency is excellent, the starting price point of $499/month creates a barrier for smaller entrants.
Supporting Evidence
The platform includes standardized pricing for content creation and usage rights to avoid negotiation hassles. You have access to standardized pricing for content creation and usage rights so you'll never have to negotiate with creators.
— hashtagpaid.com
Pricing tiers are publicly listed: Just Content ($499/mo), Grow ($699/mo), and Advanced ($999/mo). Just Content $499/mo... Grow $699/mo... Advanced $999/mo
— influencermarketinghub.com
Pricing requires custom quotes, limiting upfront cost visibility, as noted in the product description.
— hashtagpaid.com
9.1
Category 4: Creator Vetting & Quality Assurance
What We Looked For
We evaluate the rigorousness of the creator selection process to ensure brand safety and campaign relevance.
What We Found
The platform employs a human-vetted process where creators must verify social accounts, and the 'Handraise' system ensures creators are genuinely interested and pre-qualified.
Score Rationale
A score of 9.1 is justified by the combination of human vetting and the 'Handraise' mechanism which filters for creator intent and quality.
Supporting Evidence
The Handraise feature requires creators to submit a pitch explaining why they are a fit, adding a layer of qualitative vetting. The Handraise feature lets an influencer find a campaign that would suit them... making sure that it gets the full attention and interest of the creator.
— techtimes.com
Creators are human-vetted and must connect their social networks to verify demographics and audience data. #paid has a team of people who vet each and every creator submitting a pitch before the brand ever sees them.
— influencermarketinghub.com
9.0
Category 5: Ad Performance & Scalability
What We Looked For
We assess the platform's tools for scaling organic content into paid media and measuring full-funnel impact.
What We Found
The platform specializes in 'Creator Licensing' (whitelisting), allowing brands to turn creator content into high-performing ads, supported by full-funnel measurement tools.
Score Rationale
The score of 9.0 reflects the platform's strong focus on converting organic content into paid ads, a feature that significantly boosts ROI.
Supporting Evidence
The platform tracks full-funnel metrics including conversion and acquisition, not just vanity metrics. We track full-funnel campaigns—yes that means conversion and acquisition, too.
— getapp.com
Whitelisted ads run through creator handles often achieve lower CPMs and higher engagement than brand-handle ads. creator-made ads consistently do better than brand ads... creator ads outperform other ads by 20 to 50%
— hashtagpaid.com
9.2
Category 6: Product Capability & Depth
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Documented in official product documentation, #paid offers campaign management tools and performance analytics, enhancing influencer marketing efficiency.
— hashtagpaid.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Search filtering tools are described as less granular compared to some alternative platforms.
Impact: This issue had a noticeable impact on the score.
An AI-powered influencer marketing platform featuring a massive database of 170M+ profiles, robust fake follower detection, and native Shopify integration.
Influencity is a comprehensive influencer marketing platform designed specifically for businesses looking to enhance their social media engagement and influencer marketing campaigns. It provides a plethora of tools for discovering top influencers, managing impactful campaigns, and gaining data-driven insights, meeting the unique needs of one-off campaign marketers.
AI-POWERED INSIGHTS
INFLUENCER DISCOVERY
Pros
Massive database of 170M+ influencer profiles
Advanced AI-driven fake follower detection
Native Shopify integration for ROI tracking
Transparent pricing tiers publicly listed
Intuitive and user-friendly interface
Cons
No direct in-app social messaging
Manual tracking required for Instagram Stories
Limited to Instagram, TikTok, and YouTube
No free plan (only 7-day trial)
Entry-level price is high for SMBs
Expert Take
Our analysis shows Influencity stands out for its commitment to data hygiene, utilizing advanced NLP and image recognition to filter out fake followers from its massive 170M+ database. Research indicates that while it focuses strictly on the "Big Three" platforms (Instagram, TikTok, YouTube), the depth of audience insights and the transparency of its pricing model make it a highly trustworthy tool for data-driven marketers. Based on documented features, the native Shopify integration effectively closes the loop on ROI tracking for e-commerce brands.
Influencity is a comprehensive influencer marketing platform designed specifically for businesses looking to enhance their social media engagement and influencer marketing campaigns. It provides a plethora of tools for discovering top influencers, managing impactful campaigns, and gaining data-driven insights, meeting the unique needs of one-off campaign marketers.
An AI-powered influencer marketing platform featuring a massive database of 170M+ profiles, robust fake follower detection, and native Shopify integration.
This score is backed by structured Google research and verified sources.
Overall Score
8.3/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Influencer Marketplaces for One Off Campaigns. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the size of the influencer database, the breadth of social platforms covered, and the depth of campaign management tools.
What We Found
Influencity offers a massive database of over 170 million profiles across Instagram, TikTok, and YouTube, with deep search filters and campaign management tools.
Score Rationale
The score is anchored by the massive 170M+ database and deep analytics, but capped below 9.0 due to the limitation to only three major social platforms.
Supporting Evidence
Users can filter influencers using over 20 specific criteria including audience lookalikes and brand affinity. 50+ search filters & metrics including: Creator and audience lookalike. Brand affinity.
— insightiq.ai
The platform's database includes over 170 million influencer profiles across Instagram, YouTube, and TikTok. This platform's biggest strength relies on its influencer database... with more than 170 million influencers from all over the world.
— peertopeermarketing.co
The platform includes a comprehensive influencer database, allowing marketers to identify suitable influencers for their campaigns.
— influencity.com
Documented in official product documentation, Influencity offers advanced analytics and reporting capabilities for influencer marketing campaigns.
— influencity.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for established industry presence, reputable client rosters, and verified user feedback.
What We Found
Founded in 2014, the company serves major global clients like Samsung and Kellogg's and maintains high ratings on review platforms.
Score Rationale
A score of 9.1 reflects its long-standing presence since 2014 and adoption by blue-chip enterprise clients, signaling high market trust.
Supporting Evidence
Founded in 2014, it has expanded to serve over 2,000 clients in 60+ countries. Founded in 2014 in Valencia (Spain), it has become one of the tools with the biggest global presence, serving over 2,000 clients
— peertopeermarketing.co
The platform is used by major global brands including Samsung, Kellogg's, and WPP. Influencity has become a go-to platform for brands like Samsung and Kellogg's, as well as agencies like Dentsu and WPP.
— influencermarketinghub.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We assess the intuitiveness of the interface, ease of setup, and quality of customer support.
What We Found
Users consistently report the interface is intuitive and the setup process is easy, though some note maintenance windows can interrupt work.
Score Rationale
The score is high due to strong user praise for ease of use ('super easy setup'), but slightly penalized for reported maintenance interruptions.
Supporting Evidence
The platform consolidates metrics and deliverables in a single dashboard to streamline monitoring. By consolidating all posts, metrics, and deliverables in a single dashboard, it makes monitoring much more efficient
— g2.com
Users describe the initial setup as 'super easy' and the interface as 'easy-to-digest'. The initial setup was super easy, and we loved it from the first moment.
— g2.com
The platform's robust campaign management features are designed to ensure campaign success, though may be overwhelming for beginners.
— influencity.com
8.6
Category 4: Value, Pricing & Transparency
What We Looked For
We check for publicly available pricing, flexible plan options, and clear feature tiers.
What We Found
Influencity publishes clear pricing tiers starting around $168/mo, which is transparent but potentially expensive for small businesses.
Score Rationale
The score benefits from exceptional transparency in an industry that often hides pricing, though the entry cost is relatively high for SMBs.
Supporting Evidence
A 7-day free trial is available to test functionality before committing. Has Free Trial: 7 days, no credit card required.
— trustradius.com
Pricing is publicly listed with tiers for Basic (~$168/mo), Professional (~$348/mo), and Business (~$698/mo). Basic plan costs $168/month... Professional plan costs $348/month... Business plan costs $698/month
— saufter.io
We look for native integrations with e-commerce platforms, email providers, and API availability.
What We Found
Native integration with Shopify allows for sales tracking, and an API is available for custom connections.
Score Rationale
A solid score of 8.5 is justified by the valuable Shopify integration and API access, though the pre-built ecosystem is smaller than some enterprise competitors.
Supporting Evidence
API access is available for integrating custom data workflows. Does Influencity offer an API? Yes, Influencity has an API available for use.
— getapp.com
The platform integrates with Shopify to track sales and ROI from influencer campaigns. Influencity integrates with a number of e-commerce platforms, such as Shopify and WooCommerce. This allows brands to track sales and ROI
— influencity.com
It analyzes follower quality by checking for patterns like missing profile pictures or repetitive comments. Just like a human might see a fake account and find it suspicious, Influencity AI can detect these patterns through reverse engineering
— knowledge.influencity.com
The platform uses Natural Language Processing (NLP) and image recognition to identify bots and fake accounts. Influencity uses natural language processing and image recognition technology to identify the accounts that are not useful... identify certain 'red flags'
— knowledge.influencity.com
Listed in the company's integration directory, Influencity integrates with major social media platforms for comprehensive campaign management.
— influencity.com
8.9
Category 6: Security, Compliance & Data Protection
Insufficient evidence to formulate a 'What We Looked For', 'What We Found', and 'Score Rationale' for this category; this category will be weighted less.
Supporting Evidence
Outlined in published security policies, Influencity adheres to data protection standards to ensure user data security.
— influencity.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
There is no direct in-platform social messaging (DM) feature; all influencer communication must be handled via email integration.
Impact: This issue had a noticeable impact on the score.
Instagram Stories tracking is not fully automated for historical data; it requires manual input or setting up active tracking before the content expires.
Impact: This issue caused a significant reduction in the score.
The platform is limited to Instagram, TikTok, and YouTube, lacking support for other major networks like Twitch, LinkedIn, or X (Twitter) found in competitor tools.
Impact: This issue caused a significant reduction in the score.
In evaluating influencer marketplaces for one-off campaigns, several key factors and criteria were considered, including platform specifications, features, customer reviews, ratings, and overall value. Important considerations for this category included the variety of influencer types available, ease of campaign management, pricing structures, and the efficiency of connection between brands and influencers. The research methodology focused on an extensive analysis of available data, comparing specifications across the evaluated products, analyzing customer feedback and ratings from various sources, and assessing the price-to-value ratio to determine the most effective and user-friendly options in the marketplace.
Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.
Verification
Products evaluated through comprehensive research and analysis of influencer marketplace features and user satisfaction.
Rankings based on thorough analysis of platform capabilities, payment structures, and campaign effectiveness.
Selection criteria focus on market trends, influencer reach, and customer feedback to ensure informed recommendations.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
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Score Breakdown
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Deep Research
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