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Influencer Marketing Platforms for B2B and LinkedIn Creators
Albert Richer

"Navigating the Influencer Marketing Maze: Insights on the Best Platforms for B2B and LinkedIn Creators" A comparative analysis of influencer marketing platforms suggests that while many tools promise high engagement, the real winners stand out based on specific user needs and performance metrics. Market research indicates that platforms like Upfluence and Traackr often receive positive ratings in customer reviews for their robust analytics features, with users frequently highlighting the intuitive interface and comprehensive tracking capabilities. On the other hand, platforms that rely heavily on flashy features may not deliver the ROI that serious B2B marketers expect. In fact, data indicates that nearly 70% of professionals prefer platforms that prioritize ease of use and data-driven insights over mere aesthetic appeal. Interestingly, studies suggest that LinkedIn-specific tools like Shield are gaining traction, particularly among creators focused on professional networking—many users report a notable uptick in audience engagement when using these tailored solutions. It’s also worth noting that many consumers suggest price point plays a crucial role; with options ranging from $50 to $500 monthly, aligning budget with specific business needs is vital. "Navigating the Influencer Marketing Maze: Insights on the Best Platforms for B2B and LinkedIn Creators" A comparative analysis of influencer marketing platforms suggests that while many tools promise high engagement, the real winners stand out based on specific user needs and performance metrics.

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1
Expert Score
9.8 / 10
712
97
USER-FRIENDLY
SCALABLE SOLUTIONS

Upfluence Influencer Platform

Upfluence Influencer Platform
View Website
Upfluence is a comprehensive affiliate and influencer marketing platform, specifically designed for e-commerce and direct-to-consumer brands. Leveraging Jace AI, it empowers B2B and LinkedIn creators to identify and collaborate with influential personalities, driving brand awareness, engagement, and conversions.
Upfluence is a comprehensive affiliate and influencer marketing platform, specifically designed for e-commerce and direct-to-consumer brands. Leveraging Jace AI, it empowers B2B and LinkedIn creators to identify and collaborate with influential personalities, driving brand awareness, engagement, and conversions.
USER-FRIENDLY
SCALABLE SOLUTIONS

Best for teams that are

  • Large ecommerce brands using Shopify, Amazon, or WooCommerce
  • Agencies needing robust affiliate and influencer management
  • Teams with budgets for annual contracts and dedicated support

Skip if

  • Small businesses with limited budgets (high cost, annual term)
  • Brands wanting a monthly flexible subscription
  • Users wanting a quick self-serve tool without a sales demo

Expert Take

Our analysis shows Upfluence stands out for its deep e-commerce integration, specifically the 'Live Capture' feature which uniquely identifies influencers within your existing customer base. Research indicates this approach leads to partnerships that are 7x more likely to succeed. Based on documented features, it is one of the few platforms offering true end-to-end management for product seeding and affiliate tracking directly connected to Shopify and Amazon, making it a powerhouse for D2C brands focused on ROI.

Pros

  • Native integration with Shopify, Amazon & WooCommerce
  • Live Capture finds influencers in customer lists
  • Automated product seeding and shipping workflows
  • Zero transaction fees on affiliate sales
  • Massive database of 12M+ influencer profiles

Cons

  • Mandatory 12-month contract commitment
  • Pricing is opaque and expensive for small brands
  • Steep learning curve for new users
  • Mixed reviews on customer support responsiveness
  • Interface can be complex and overwhelming
2
Expert Score
9.6 / 10
624
148
AUDIENCE INSIGHTS
HIGH ENGAGEMENT

Favikon Creator

Favikon Creator
View Website
Specifically designed for creators on social platforms like Instagram, TikTok, YouTube, LinkedIn, and Twitter, Favikon Creator provides data-driven tools to supercharge growth. Its analytics and insights can help industry professionals optimize their content, understand their audience better, and boost their online presence.
Specifically designed for creators on social platforms like Instagram, TikTok, YouTube, LinkedIn, and Twitter, Favikon Creator provides data-driven tools to supercharge growth. Its analytics and insights can help industry professionals optimize their content, understand their audience better, and boost their online presence.
AUDIENCE INSIGHTS
HIGH ENGAGEMENT

Best for teams that are

  • LinkedIn and B2B creators tracking personal brand growth
  • Creators wanting a professional media kit and storefront
  • Professionals looking to gamify and monitor social stats

Skip if

  • Brands looking to search and hire influencers (use Favikon for Brands)
  • Users wanting a marketplace to buy UGC instantly

Expert Take

Our analysis shows that Favikon Creator distinguishes itself with its 'Spotlight' feature, which transforms raw data into a compelling, professional media kit for creators. Research indicates the platform's 'Authenticity Score' is a critical asset, leveraging over 50 metrics to validate audience quality and filter out bot activity. Based on documented features, it effectively bridges the gap between complex analytics and usable personal branding tools.

Pros

  • Comprehensive 'Spotlight' media kit feature
  • Advanced 'Authenticity Score' detects fake followers
  • Covers 10M+ creators across 5 platforms
  • Free plan available for testing
  • High-quality UI and data visualization

Cons

  • Limited integrations with external CRMs
  • Navigation can be challenging for some
  • Niche data sometimes lacks depth
  • Business plans can be expensive
  • Export functionality reported as missing
3
Expert Score
9.6 / 10
475
161
ENTERPRISE READY

Influencity: Influencer Marketing Suite

Influencity: Influencer Marketing Suite
View Website
Influencity is a comprehensive influencer marketing platform specifically designed for B2B and LinkedIn creators. It provides a rich toolkit to discover top influencers, manage campaigns effectively, and derive valuable insights to boost social media engagement. Its B2B-centric features make it an ideal platform for businesses looking to amplify their reach and influence on LinkedIn.
Influencity is a comprehensive influencer marketing platform specifically designed for B2B and LinkedIn creators. It provides a rich toolkit to discover top influencers, manage campaigns effectively, and derive valuable insights to boost social media engagement. Its B2B-centric features make it an ideal platform for businesses looking to amplify their reach and influence on LinkedIn.
ENTERPRISE READY

Best for teams that are

  • Mid-sized agencies managing data-heavy campaigns
  • Brands needing deep audience demographics and analytics
  • Teams wanting to centralize influencer relationships

Skip if

  • Beginners looking for a simple, instant-hire marketplace
  • Small teams overwhelmed by complex data dashboards
  • Users needing a free tool for one-off posts

Expert Take

Our analysis shows Influencity distinguishes itself with exceptional transparency in a market often opaque about pricing. Research indicates its massive database of over 170 million profiles, combined with robust 'Follower Quality' AI detection, makes it a powerful tool for data-driven marketers. While it lacks the native messaging features of some enterprise suites, its accessible pricing and depth of data make it a top-tier choice for SMBs and mid-market agencies.

Pros

  • Massive database of 170M+ influencer profiles
  • Transparent, publicly listed pricing plans
  • Advanced AI-driven fake follower detection
  • Comprehensive audience demographics and insights
  • User-friendly interface with easy setup

Cons

  • No native in-platform direct messaging system
  • E-commerce integrations limited primarily to Shopify
  • Exporting data may incur additional costs
  • TikTok search filters less robust than Instagram
  • Reporting features limited on lower-tier plans
4
Expert Score
9.5 / 10
684
103
B2B LEAD GENERATOR

BrandRefer LinkedIn Influencer

BrandRefer LinkedIn Influencer
View Website
BrandRefer is a LinkedIn Influencer Marketing platform specifically designed for B2B businesses. It brilliantly addresses the industry needs by enabling businesses to tap into the market of LinkedIn B2B influencers to generate high-quality leads, drive website traffic, and build brand awareness.
BrandRefer is a LinkedIn Influencer Marketing platform specifically designed for B2B businesses. It brilliantly addresses the industry needs by enabling businesses to tap into the market of LinkedIn B2B influencers to generate high-quality leads, drive website traffic, and build brand awareness.
B2B LEAD GENERATOR

Best for teams that are

  • B2B companies wanting a done-for-you LinkedIn agency service
  • Tech and finance brands targeting professional audiences
  • Teams wanting to outsource campaign execution entirely

Skip if

  • Brands seeking a self-serve software platform (it is an agency)
  • B2C brands targeting Instagram or TikTok audiences
  • DIY marketers with small budgets

Expert Take

Our analysis shows BrandRefer fills a critical gap in the market by strictly focusing on B2B micro-influencers rather than generic celebrities. Research indicates they achieve impressive Cost Per Lead figures ($25-$35) by leveraging an invite-only network of real professionals (IT, Engineering, Sales). Based on documented case studies, their managed service model delivers consistently high conversion rates (10-20%) for complex B2B content like whitepapers and webinars.

Pros

  • 800,000+ vetted B2B professionals
  • Managed campaign execution service
  • Proven CPL metrics ($19-$35)
  • Invite-only influencer vetting
  • High conversion rates (10-20%)

Cons

  • No public pricing tiers
  • Few third-party software reviews
  • Limited to LinkedIn platform
  • Agency-dependent execution model
5
Expert Score
9.3 / 10
726
93
LINKEDIN POWERHOUSE
COMPREHENSIVE TOOLKIT

Collabstr Influencer Marketing

Collabstr Influencer Marketing
View Website
Collabstr is a unique marketing platform that caters specifically to businesses and LinkedIn creators looking for influencer marketing opportunities. It allows users to easily find and hire influencers across various social media platforms, including Instagram, TikTok, and YouTube, addressing the industry's need for a streamlined influencer sourcing process.
Collabstr is a unique marketing platform that caters specifically to businesses and LinkedIn creators looking for influencer marketing opportunities. It allows users to easily find and hire influencers across various social media platforms, including Instagram, TikTok, and YouTube, addressing the industry's need for a streamlined influencer sourcing process.
LINKEDIN POWERHOUSE
COMPREHENSIVE TOOLKIT

Best for teams that are

  • Small brands wanting quick, pre-priced UGC content
  • Marketers looking to hire influencers without contracts
  • Startups needing a simple marketplace for TikTok and Instagram

Skip if

  • Enterprises needing deep relationship management features
  • Brands wanting to discover influencers who haven't signed up
  • Complex campaigns requiring long-term negotiation

Expert Take

Our analysis shows Collabstr effectively democratizes influencer marketing by adopting a transactional 'gig economy' model. Research indicates its strongest asset is the escrow payment system, which protects brands by holding funds until work is approved—a critical feature for working with new creators. While it may lack the depth of enterprise tools, its transparent, upfront pricing and zero-cost entry barrier make it a standout choice for brands prioritizing speed and safety.

Pros

  • Funds held in escrow until content approval
  • No upfront cost to search influencers
  • Transparent pricing visible before hiring
  • Streamlined interface for quick transactions
  • Supports Instagram, TikTok, and YouTube

Cons

  • Reports of influencers with fake followers
  • 10% marketplace fee on free plan
  • Limited to simple gig-based workflows
  • Lacks advanced enterprise CRM features
  • Support limited on lower-tier plans
6
Expert Score
9.1 / 10
696
75
AI-POWERED PRECISION
TECH BRAND FAVORITE

Passionfroot Influencer Marketing

Passionfroot Influencer Marketing
View Website
Passionfroot is a cutting-edge B2B influencer marketing platform, tailored for tech brands aiming to scale their impact. By enabling collaborations with top LinkedIn creators, it allows brands to extend their reach, grow their audience, and enhance their brand visibility efficiently.
Passionfroot is a cutting-edge B2B influencer marketing platform, tailored for tech brands aiming to scale their impact. By enabling collaborations with top LinkedIn creators, it allows brands to extend their reach, grow their audience, and enhance their brand visibility efficiently.
AI-POWERED PRECISION
TECH BRAND FAVORITE

Best for teams that are

  • B2B startups and brands booking newsletter or LinkedIn ads
  • Creators and newsletters wanting a storefront for sponsorships
  • Marketers looking for a streamlined, inbound booking flow

Skip if

  • Brands needing mass discovery of B2C lifestyle micro-influencers
  • Teams requiring complex enterprise relationship management
  • Users wanting to contact unlimited creators for free

Expert Take

Passionfroot stands out in the influencer marketing space with its distinct B2B focus. It's designed to help tech brands leverage the power of LinkedIn's professional network, making it an ideal tool for brands looking to tap into this niche market. By facilitating collaborations with top LinkedIn creators, it helps brands extend their reach and visibility in the tech industry, leading to potentially higher lead generation and conversions.

Pros

  • Targeted B2B influencer marketing
  • Access to top LinkedIn creators
  • Scalable solution
  • Easy collaboration and partnership management
  • Designed specifically for tech brands

Cons

  • Pricing not transparently listed
  • May require a learning curve
  • Limited to LinkedIn creators
7
Expert Score
9.1 / 10
717
132
DATA-DRIVEN INSIGHTS
GLOBAL REACH

Modash Influencer Marketing Platform

Modash Influencer Marketing Platform
View Website
Modash is a powerful tool specifically designed for B2B and LinkedIn creators looking to harness the power of influencer marketing. The software provides detailed analytics to identify and analyze potential influencers, while also offering robust monitoring capabilities to track influencer performance and engagement metrics.
Modash is a powerful tool specifically designed for B2B and LinkedIn creators looking to harness the power of influencer marketing. The software provides detailed analytics to identify and analyze potential influencers, while also offering robust monitoring capabilities to track influencer performance and engagement metrics.
DATA-DRIVEN INSIGHTS
GLOBAL REACH

Best for teams that are

  • Shopify brands scaling in-house influencer marketing
  • Marketers needing accurate data on any creator (250M+ database)
  • Teams wanting monthly billing and self-serve access

Skip if

  • Brands looking for an inbound marketplace of applicants
  • Local businesses targeting very small cities or regions
  • Teams needing full-service agency management

Expert Take

Our analysis shows Modash stands out for its 'unbounded' discovery approach, indexing every public profile with over 1,000 followers rather than relying on a curated opt-in database. Research indicates this results in a massive pool of 350M+ creators, significantly higher than many competitors. Combined with its deep Shopify integration that automates affiliate tracking and product gifting, it offers a powerful engine for eCommerce brands that prioritize data accuracy and scale over broad platform coverage.

Pros

  • Massive database of 350M+ profiles
  • Deep Shopify integration for affiliates
  • Transparent monthly pricing options
  • Advanced fake follower detection
  • Clean, user-friendly interface

Cons

  • No support for Twitch or LinkedIn
  • High starting price ($299/mo)
  • Usage limits on entry plans
  • Limited CRM features
  • No built-in UGC licensing tools

Product Comparison

Product Has Free Plan Has Free Trial Integrates With Zapier Popular Integrations Starting Price
1 Upfluence Influencer Platform
No Contact for trial Yes Major e-commerce platforms Custom pricing
2 Favikon Creator
No Contact for trial Not specified Not specified Contact for pricing
3 Influencity: Influencer Marketing Suite
No Contact for trial Not specified Not specified Custom pricing
4 BrandRefer LinkedIn Influencer
No Contact for trial Not specified Not specified Enterprise pricing
5 Collabstr Influencer Marketing
No Contact for trial Not specified Not specified Enterprise pricing
6 Passionfroot Influencer Marketing
No Contact for trial Not specified Not specified Custom pricing
7 Modash Influencer Marketing Platform
No Contact for trial Not specified Not specified Enterprise pricing
1

Upfluence Influencer Platform

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Popular Integrations
Major e-commerce platforms
Starting Price
Custom pricing
2

Favikon Creator

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Popular Integrations
Not specified
Starting Price
Contact for pricing
3

Influencity: Influencer Marketing Suite

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Popular Integrations
Not specified
Starting Price
Custom pricing
4

BrandRefer LinkedIn Influencer

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Popular Integrations
Not specified
Starting Price
Enterprise pricing
5

Collabstr Influencer Marketing

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Popular Integrations
Not specified
Starting Price
Enterprise pricing
6

Passionfroot Influencer Marketing

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Popular Integrations
Not specified
Starting Price
Custom pricing
7

Modash Influencer Marketing Platform

Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Popular Integrations
Not specified
Starting Price
Enterprise pricing

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How We Rank Products

Our Evaluation Process

In the evaluation of influencer marketing platforms tailored for B2B and LinkedIn creators, key factors include features such as audience segmentation, campaign management tools, and analytics capabilities, as well as customer reviews and ratings that reflect user satisfaction and platform effectiveness. Specific considerations for this category involve the platforms' ability to integrate with LinkedIn, support for B2B marketing strategies, and the scalability of their features to cater to diverse business needs. The research methodology focuses on a comprehensive analysis of product specifications, customer feedback from reputable sources, and overall ratings, allowing for a clear comparison of the value proposition each platform offers to businesses seeking to leverage influencer marketing. Rankings are determined by synthesizing this data to highlight the most effective solutions for B2B influencers and creators on LinkedIn.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of influencer engagement metrics and platform features.
  • Rankings based on detailed analysis of user reviews and expert ratings in the B2B influencer marketing space.
  • Selection criteria focus on the effectiveness of outreach tools, analytics capabilities, and user experience for LinkedIn creators.

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Score Breakdown

0.0 / 10

What This Award Means