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Web & Product Analytics Platforms for Ecommerce Brands Reviews 2025: Top 6 Compared

Albert Richer
Curated by :
Albert Richer
Updated Nov 22, 2025

This content belongs to a wider group — view the complete Web & Product Analytics Platforms list.

Web & Product Analytics Platforms for Ecommerce Brands
Albert Richer

In the bustling world of Ecommerce Brands, the rhythm of daily operations is invariably dictated by the ceaseless tide of customer behavior, market trends, and sales performance. Web & Product Analytics Platforms for Ecommerce Brands exist to fill an essential niche within this digital ecosystem. In the bustling world of Ecommerce Brands, the rhythm of daily operations is invariably dictated by the ceaseless tide of customer behavior, market trends, and sales performance. Web & Product Analytics Platforms for Ecommerce Brands exist to fill an essential niche within this digital ecosystem.

Similar Categories
1
Expert Score
9.8 / 10
604
47
BEHAVIOR INSIGHTS PRO
REAL-TIME TRACKING
1
Amplitude Analytics
9.8

Amplitude Analytics

Amplitude Analytics
View Website
Free basic plan available. Enterprise pricing on request
BEHAVIOR INSIGHTS PRO
REAL-TIME TRACKING

Why We Love It

What sets Amplitude apart is its focus on deep user behavior insights, allowing ecommerce brands to understand their customers on a granular level. It's not just about tracking metrics, but interpreting them to improve product offerings and customer experience. The platform's real-time data visualization aids in immediate decision-making, while robust A/B testing validates changes, making it a beloved tool among data-driven ecommerce professionals.

Pros

  • Deep user behavior insights
  • Real-time data visualization
  • Robust event tracking
  • Comprehensive A/B testing
  • Easy integration with popular ecommerce platforms

Cons

  • Can be overwhelming for beginners
  • Advanced features may require technical expertise

Free basic plan available. Enterprise pricing on request

Amplitude is an advanced analytics platform designed specifically for ecommerce brands. The platform offers deep insights into user behavior, enabling ecommerce businesses to make data-driven decisions and enhance their products. With event tracking features, A/B testing, and real-time data visualization, it addresses the industry's need for comprehensive, actionable analytics.

Pros

  • Deep user behavior insights
  • Real-time data visualization
  • Robust event tracking
  • Comprehensive A/B testing
  • Easy integration with popular ecommerce platforms

Cons

  • Can be overwhelming for beginners
  • Advanced features may require technical expertise
BEHAVIOR INSIGHTS PRO
REAL-TIME TRACKING

Why We Love It

What sets Amplitude apart is its focus on deep user behavior insights, allowing ecommerce brands to understand their customers on a granular level. It's not just about tracking metrics, but interpreting them to improve product offerings and customer experience. The platform's real-time data visualization aids in immediate decision-making, while robust A/B testing validates changes, making it a beloved tool among data-driven ecommerce professionals.

Pros

  • Deep user behavior insights
  • Real-time data visualization
  • Robust event tracking
  • Comprehensive A/B testing
  • Easy integration with popular ecommerce platforms

Cons

  • Can be overwhelming for beginners
  • Advanced features may require technical expertise

Why We Love It

What sets Amplitude apart is its focus on deep user behavior insights, allowing ecommerce brands to understand their customers on a granular level. It's not just about tracking metrics, but interpreting them to improve product offerings and customer experience. The platform's real-time data visualization aids in immediate decision-making, while robust A/B testing validates changes, making it a beloved tool among data-driven ecommerce professionals.

Free basic plan available. Enterprise pricing on request

Amplitude is an advanced analytics platform designed specifically for ecommerce brands. The platform offers deep insights into user behavior, enabling ecommerce businesses to make data-driven decisions and enhance their products. With event tracking features, A/B testing, and real-time data visualization, it addresses the industry's need for comprehensive, actionable analytics.

2
Expert Score
9.5 / 10
433
160
SEAMLESS INTEGRATION
COST-EFFECTIVE CHOICE
2
Salesforce Ecommerce Analytics
9.5

Salesforce Ecommerce Analytics

Salesforce Ecommerce Analytics
View Website
Enterprise pricing available.
SEAMLESS INTEGRATION
COST-EFFECTIVE CHOICE

Why We Love It

Salesforce Ecommerce Analytics is loved by ecommerce professionals for its ability to provide deep insights into customer behavior and purchasing patterns. Its robust data visualization and integration with the Salesforce suite make it a powerful tool for these businesses. It allows them to understand their customers better, track their sales and marketing performance, and ultimately drive growth.

Pros

  • In-depth customer insights
  • Sales and marketing performance tracking
  • Seamless integration with Salesforce suite
  • Robust data visualization

Cons

  • Complex interface for beginners
  • Potentially high cost
  • Dependency on other Salesforce products

Enterprise pricing available.

Salesforce Ecommerce Analytics is a powerful tool for ecommerce businesses that need comprehensive evaluation of online shopping data. By tracking customer behavior, purchase patterns, and marketing performance, it addresses the industry's need for data-driven insights to optimize business strategies.

Pros

  • In-depth customer insights
  • Sales and marketing performance tracking
  • Seamless integration with Salesforce suite
  • Robust data visualization

Cons

  • Complex interface for beginners
  • Potentially high cost
  • Dependency on other Salesforce products
SEAMLESS INTEGRATION
COST-EFFECTIVE CHOICE

Why We Love It

Salesforce Ecommerce Analytics is loved by ecommerce professionals for its ability to provide deep insights into customer behavior and purchasing patterns. Its robust data visualization and integration with the Salesforce suite make it a powerful tool for these businesses. It allows them to understand their customers better, track their sales and marketing performance, and ultimately drive growth.

Pros

  • In-depth customer insights
  • Sales and marketing performance tracking
  • Seamless integration with Salesforce suite
  • Robust data visualization

Cons

  • Complex interface for beginners
  • Potentially high cost
  • Dependency on other Salesforce products

Why We Love It

Salesforce Ecommerce Analytics is loved by ecommerce professionals for its ability to provide deep insights into customer behavior and purchasing patterns. Its robust data visualization and integration with the Salesforce suite make it a powerful tool for these businesses. It allows them to understand their customers better, track their sales and marketing performance, and ultimately drive growth.

Enterprise pricing available.

Salesforce Ecommerce Analytics is a powerful tool for ecommerce businesses that need comprehensive evaluation of online shopping data. By tracking customer behavior, purchase patterns, and marketing performance, it addresses the industry's need for data-driven insights to optimize business strategies.

3
Expert Score
9.3 / 10
671
165
PRIVACY COMPLIANT
ECOMMERCE FOCUSED
3
Piwik Pro Ecommerce Analytics
9.3

Piwik Pro Ecommerce Analytics

Piwik Pro Ecommerce Analytics
View Website
Custom enterprise pricing available
PRIVACY COMPLIANT
ECOMMERCE FOCUSED

Why We Love It

Piwik Pro's Ecommerce Analytics stands out for its focus on ecommerce-specific needs. It not only offers all the necessary tools to track and analyze customer behavior, but it does so in a way that's intuitive and accessible. The privacy compliance features are a standout, making it easier for businesses to navigate complex data protection laws. Its custom reports and heatmaps are incredibly useful for visualizing data and gaining actionable insights.

Pros

  • Comprehensive ecommerce focused analytics
  • Intuitive user interface
  • Privacy compliance features
  • Customizable reports
  • Useful heatmaps

Cons

  • Custom pricing may be high for smaller businesses
  • May require some technical knowledge to fully utilize

Custom enterprise pricing available

Piwik Pro offers a comprehensive ecommerce analytics tool designed to provide rich insights tailored specifically to the needs of ecommerce professionals. It allows users to understand customer behavior, track conversions, and assess product performance through intuitive dashboards, custom reports, and heatmaps. Its strong focus on privacy compliance is particularly valuable for ecommerce brands operating in markets with strict data protection regulations.

Pros

  • Comprehensive ecommerce focused analytics
  • Intuitive user interface
  • Privacy compliance features
  • Customizable reports
  • Useful heatmaps

Cons

  • Custom pricing may be high for smaller businesses
  • May require some technical knowledge to fully utilize
PRIVACY COMPLIANT
ECOMMERCE FOCUSED

Why We Love It

Piwik Pro's Ecommerce Analytics stands out for its focus on ecommerce-specific needs. It not only offers all the necessary tools to track and analyze customer behavior, but it does so in a way that's intuitive and accessible. The privacy compliance features are a standout, making it easier for businesses to navigate complex data protection laws. Its custom reports and heatmaps are incredibly useful for visualizing data and gaining actionable insights.

Pros

  • Comprehensive ecommerce focused analytics
  • Intuitive user interface
  • Privacy compliance features
  • Customizable reports
  • Useful heatmaps

Cons

  • Custom pricing may be high for smaller businesses
  • May require some technical knowledge to fully utilize

Why We Love It

Piwik Pro's Ecommerce Analytics stands out for its focus on ecommerce-specific needs. It not only offers all the necessary tools to track and analyze customer behavior, but it does so in a way that's intuitive and accessible. The privacy compliance features are a standout, making it easier for businesses to navigate complex data protection laws. Its custom reports and heatmaps are incredibly useful for visualizing data and gaining actionable insights.

Custom enterprise pricing available

Piwik Pro offers a comprehensive ecommerce analytics tool designed to provide rich insights tailored specifically to the needs of ecommerce professionals. It allows users to understand customer behavior, track conversions, and assess product performance through intuitive dashboards, custom reports, and heatmaps. Its strong focus on privacy compliance is particularly valuable for ecommerce brands operating in markets with strict data protection regulations.

4
Expert Score
9.0 / 10
537
73
A/B TESTING MASTER
HIGH SATISFACTION
4
Mixpanel: Robust Product Analytics
9.0

Mixpanel: Robust Product Analytics

Mixpanel: Robust Product Analytics
View Website
Free plan available, flexible pricing based on data points.
A/B TESTING MASTER
HIGH SATISFACTION

Why We Love It

Mixpanel is a favorite among ecommerce professionals for its deep, granular analysis of user behavior. It allows businesses to truly understand their customers, uncovering patterns and trends that can drive growth and retention. Plus, its ability to provide real-time data means businesses can react quickly to changes, essential in the fast-paced ecommerce industry. Its integration capabilities make it an easy addition to existing ecommerce tools, making data collection seamless and efficient.

Pros

  • Comprehensive user behavior analytics
  • Real-time data tracking
  • Actionable insights for growth
  • Easy integration with ecommerce platforms
  • Extensive support resources

Cons

  • Steep learning curve for beginners
  • Can be cost-prohibitive for small businesses
  • Complex interface

Free plan available, flexible pricing based on data points.

Mixpanel provides ecommerce businesses with a comprehensive view of customer behaviors. It tracks, analyzes, and presents actionable insights on user behavior, helping businesses drive customer acquisition, growth, and retention - all core needs in the ecommerce industry.

Pros

  • Comprehensive user behavior analytics
  • Real-time data tracking
  • Actionable insights for growth
  • Easy integration with ecommerce platforms
  • Extensive support resources

Cons

  • Steep learning curve for beginners
  • Can be cost-prohibitive for small businesses
  • Complex interface
A/B TESTING MASTER
HIGH SATISFACTION

Why We Love It

Mixpanel is a favorite among ecommerce professionals for its deep, granular analysis of user behavior. It allows businesses to truly understand their customers, uncovering patterns and trends that can drive growth and retention. Plus, its ability to provide real-time data means businesses can react quickly to changes, essential in the fast-paced ecommerce industry. Its integration capabilities make it an easy addition to existing ecommerce tools, making data collection seamless and efficient.

Pros

  • Comprehensive user behavior analytics
  • Real-time data tracking
  • Actionable insights for growth
  • Easy integration with ecommerce platforms
  • Extensive support resources

Cons

  • Steep learning curve for beginners
  • Can be cost-prohibitive for small businesses
  • Complex interface

Why We Love It

Mixpanel is a favorite among ecommerce professionals for its deep, granular analysis of user behavior. It allows businesses to truly understand their customers, uncovering patterns and trends that can drive growth and retention. Plus, its ability to provide real-time data means businesses can react quickly to changes, essential in the fast-paced ecommerce industry. Its integration capabilities make it an easy addition to existing ecommerce tools, making data collection seamless and efficient.

Free plan available, flexible pricing based on data points.

Mixpanel provides ecommerce businesses with a comprehensive view of customer behaviors. It tracks, analyzes, and presents actionable insights on user behavior, helping businesses drive customer acquisition, growth, and retention - all core needs in the ecommerce industry.

5
Expert Score
8.8 / 10
595
163
CUSTOMIZABLE DASHBOARDS
AI-DRIVEN INSIGHTS
5
Polar - Shopify Analytics
8.8

Polar - Shopify Analytics

Polar - Shopify Analytics
View Website
Free plan available, Premium plan starts at $99/month
CUSTOMIZABLE DASHBOARDS
AI-DRIVEN INSIGHTS

Why We Love It

Polar Analytics is loved by e-commerce professionals for its seamless integration with Shopify, making it a powerful tool for online businesses. The platform's user-friendly interface and customizable reports make it easy to track and analyze e-commerce metrics. Furthermore, the AI-driven insights offer valuable data for strategic decision-making. Its ability to centralize all analytics in one place saves time and allows for a more streamlined workflow.

Pros

  • User-friendly interface
  • Customizable reports
  • Seamless Shopify integration
  • Centralized analytics
  • AI-driven insights

Cons

  • Only available for Shopify users
  • Limited functionality in free plan
  • Premium plan might be expensive for small businesses

Free plan available, Premium plan starts at $99/month

Polar Analytics is a user-friendly and highly customizable e-commerce analytics tool designed specifically for Shopify users. It offers seamless integration with Shopify platforms, providing centralized, smart, and effortless analytics solutions, that directly caters to the needs of e-commerce brands.

Pros

  • User-friendly interface
  • Customizable reports
  • Seamless Shopify integration
  • Centralized analytics
  • AI-driven insights

Cons

  • Only available for Shopify users
  • Limited functionality in free plan
  • Premium plan might be expensive for small businesses
CUSTOMIZABLE DASHBOARDS
AI-DRIVEN INSIGHTS

Why We Love It

Polar Analytics is loved by e-commerce professionals for its seamless integration with Shopify, making it a powerful tool for online businesses. The platform's user-friendly interface and customizable reports make it easy to track and analyze e-commerce metrics. Furthermore, the AI-driven insights offer valuable data for strategic decision-making. Its ability to centralize all analytics in one place saves time and allows for a more streamlined workflow.

Pros

  • User-friendly interface
  • Customizable reports
  • Seamless Shopify integration
  • Centralized analytics
  • AI-driven insights

Cons

  • Only available for Shopify users
  • Limited functionality in free plan
  • Premium plan might be expensive for small businesses

Why We Love It

Polar Analytics is loved by e-commerce professionals for its seamless integration with Shopify, making it a powerful tool for online businesses. The platform's user-friendly interface and customizable reports make it easy to track and analyze e-commerce metrics. Furthermore, the AI-driven insights offer valuable data for strategic decision-making. Its ability to centralize all analytics in one place saves time and allows for a more streamlined workflow.

Free plan available, Premium plan starts at $99/month

Polar Analytics is a user-friendly and highly customizable e-commerce analytics tool designed specifically for Shopify users. It offers seamless integration with Shopify platforms, providing centralized, smart, and effortless analytics solutions, that directly caters to the needs of e-commerce brands.

6
Expert Score
8.5 / 10
395
117
UNIFIED DATA VIEW
ADVANCED ANALYTICS
6
Triple Whale
8.5

Triple Whale

Triple Whale
View Website
UNIFIED DATA VIEW
ADVANCED ANALYTICS

Why We Love It

Triple Whale is a game-changer for Ecommerce brands. Its ability to provide a single source of truth for scattered and inaccurate data is invaluable. The software swiftly delivers insights, enabling businesses to make informed decisions promptly. Its focus on Ecommerce makes it a specialized tool that understands the specific challenges and needs of the industry, providing comprehensive, actionable insights.

Pros

  • Unified data source
  • Advanced analytics capabilities
  • Tailored for Ecommerce brands
  • Fast insights

Cons

  • No transparent pricing
  • May need technical understanding
  • No free trial mentioned

Custom pricing available upon request

Triple Whale is a comprehensive data solution specifically designed for Ecommerce Brands. Its refined analytics capabilities enable businesses to gather and analyze data from multiple sources, providing a unified view of crucial information to help make data-driven decisions. It targets the unique needs of Ecommerce brands who require accurate, consolidated, and timely data.

Pros

  • Unified data source
  • Advanced analytics capabilities
  • Tailored for Ecommerce brands
  • Fast insights

Cons

  • No transparent pricing
  • May need technical understanding
  • No free trial mentioned
UNIFIED DATA VIEW
ADVANCED ANALYTICS

Why We Love It

Triple Whale is a game-changer for Ecommerce brands. Its ability to provide a single source of truth for scattered and inaccurate data is invaluable. The software swiftly delivers insights, enabling businesses to make informed decisions promptly. Its focus on Ecommerce makes it a specialized tool that understands the specific challenges and needs of the industry, providing comprehensive, actionable insights.

Pros

  • Unified data source
  • Advanced analytics capabilities
  • Tailored for Ecommerce brands
  • Fast insights

Cons

  • No transparent pricing
  • May need technical understanding
  • No free trial mentioned

Why We Love It

Triple Whale is a game-changer for Ecommerce brands. Its ability to provide a single source of truth for scattered and inaccurate data is invaluable. The software swiftly delivers insights, enabling businesses to make informed decisions promptly. Its focus on Ecommerce makes it a specialized tool that understands the specific challenges and needs of the industry, providing comprehensive, actionable insights.

Custom pricing available upon request

Triple Whale is a comprehensive data solution specifically designed for Ecommerce Brands. Its refined analytics capabilities enable businesses to gather and analyze data from multiple sources, providing a unified view of crucial information to help make data-driven decisions. It targets the unique needs of Ecommerce brands who require accurate, consolidated, and timely data.

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1Polar - Shopify Analytics
 No Yes Not specified No Not specified Yes Not specified Shopify, Google Analytics, Facebook Ads Not specified $99/month
2Amplitude Analytics
 No Yes Yes - 14 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Workspace Yes Free
3Mixpanel: Robust Product Analytics
 Yes Yes Yes - 14 days Yes Yes Yes SOC 2 Slack, Salesforce, Google Analytics Yes Free
4Salesforce Ecommerce Analytics
 Yes No Contact for trial Yes Enterprise API only Yes Both Slack, Google Analytics, HubSpot Yes Contact for pricing
5Piwik Pro Ecommerce Analytics
 No No Contact for trial No Yes Email/Ticket only ISO 27001 Google Analytics, Microsoft Power BI, Tableau Yes Custom pricing
6Triple Whale
 No No No No Not specified Yes Not specified Shopify, Facebook Ads, Google Ads Not specified Custom pricing
1

Polar - Shopify Analytics

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Not specified
Integrates With Zapier
No
Has Public API
Not specified
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, Google Analytics, Facebook Ads
Supports SSO
Not specified
Starting Price
$99/month
2

Amplitude Analytics

Has Mobile App
No
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Workspace
Supports SSO
Yes
Starting Price
Free
3

Mixpanel: Robust Product Analytics

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Slack, Salesforce, Google Analytics
Supports SSO
Yes
Starting Price
Free
4

Salesforce Ecommerce Analytics

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Enterprise API only
Live Chat Support
Yes
SOC 2 or ISO Certified
Both
Popular Integrations
Slack, Google Analytics, HubSpot
Supports SSO
Yes
Starting Price
Contact for pricing
5

Piwik Pro Ecommerce Analytics

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Google Analytics, Microsoft Power BI, Tableau
Supports SSO
Yes
Starting Price
Custom pricing
6

Triple Whale

Has Mobile App
No
Has Free Plan
No
Has Free Trial
No
Integrates With Zapier
No
Has Public API
Not specified
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, Facebook Ads, Google Ads
Supports SSO
Not specified
Starting Price
Custom pricing

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

When ecommerce brands are in the market for web and product analytics platforms, their decision-making processes often center around specific operational realities. These largely revolve around the need to manage and analyze vast amounts of data, often in real time, to drive informed business decisions. Therefore, capabilities that handle high data volume and enable real-time analytics are prioritized.

One of the recurring bottlenecks ecommerce brands face is the challenge of coordinating data from various sources - from sales and customer data to web traffic and social media engagement. Hence, platforms that can seamlessly integrate disparate data sources are highly valued. For example, a sudden surge in website traffic due to a successful marketing campaign would require rapid analysis to understand customer behavior and preferences, and adjust strategies accordingly.

Given the time-sensitive nature of ecommerce, platforms that support swift decision-making are crucial. In instances where a trending product is rapidly selling out, the ability to quickly analyze sales data and make immediate procurement decisions can significantly impact revenue.

Another aspect ecommerce brands frequently grapple with is managing multiple campaigns or promotions simultaneously. This necessitates a platform capable of keeping track of various metrics across multiple initiatives without losing detail or context. This is particularly significant during major sales events where multiple promotions run concurrently and the ability to monitor and adjust these in real time can define success or failure.

Lastly, ecommerce brands heavily rely on specific types of data such as customer behavior, sales trends and product performance. As such, analytics platforms that offer detailed, customizable reporting are sought after. In practice, this means being able to drill down into data and extract meaningful insights, such as identifying which products are most popular among repeat customers, or understanding the impact of a website redesign on user engagement.

While digital marketing agencies and consulting firms share some operational similarities with ecommerce brands, their analytical needs may differ. However, the core requirement of analyzing vast amounts of data in real time to drive business decisions remains fundamentally the same across these industries. This commonality underscores the essential role of web and product analytics platforms in today's data-driven world.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

Frequently Asked Questions About Web & Product Analytics Platforms for Ecommerce Brands

What makes a web & product analytics platforms for ecommerce brands the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your web & product analytics platforms for ecommerce brands recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of web & product analytics platforms for ecommerce brands?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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Score Breakdown

0.0 / 10
Excellent

What This Award Means