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Product Launch Planning Software

10 Best Product Launch Planning Software in 2025 - Data-Driven Rankings

Albert Richer
Curated by :
Albert Richer
Updated Nov 19, 2025

Looking for the broader list? See all tools in our Project Management & Productivity Tools guide.

Product Launch Planning Software
Albert Richer

Product launch planning software helps teams coordinate cross functional activities involved in releasing new products, features, or updates by centralizing timelines, task assignments, asset preparation, communication plans, and readiness checklists. Instead of managing launches through scattered spreadsheets or email threads, these platforms provide structured workflows that keep marketing, product, engineering, sales, and support aligned. Strong solutions support Gantt timelines, dependency tracking, launch calendars, role assignments, asset management, risk tracking, and integrated communication workflows. This category is essential for SaaS companies, consumer product teams, agencies, and organizations launching new offerings at scale. Product launch planning software helps teams coordinate cross functional activities involved in releasing new products, features, or updates by centralizing timelines, task assignments, asset preparation, communication plans, and readiness checklists.

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Expert Score Breakdown

0.0 / 10
Excellent
1
Expert Score
9.9 / 10
542
112
CUSTOM WORKFLOW WIZARD
RAPID LAUNCH SPECIALIST
CUSTOM WORKFLOW WIZARD
RAPID LAUNCH SPECIALIST
Selected From Launch Planning Tools for Cross Functional Teams
1
Airtable for Product Launch
9.9

Airtable for Product Launch

Airtable for Product Launch
Free plan available, Paid plans start at $10/user/month
View Website
CUSTOM WORKFLOW WIZARD
RAPID LAUNCH SPECIALIST
CUSTOM WORKFLOW WIZARD
RAPID LAUNCH SPECIALIST

Why We Love It

Airtable's product launch tool stands out for its adaptability to the unique needs of product and marketing teams in any industry. The software's capacity to streamline cross-functional collaborations, manage complex workflows, and provide insights from leading companies makes it a vital tool for successful product launches. Its user-friendly interface and extensive integration capabilities further enhance its appeal to industry professionals.

Pros

  • Customizable workflows
  • Collaboration features
  • Integration capabilities
  • Streamlined launch processes
  • Best practices insights

Cons

  • Might be overkill for small teams
  • Learning curve for non-technical users
  • Advanced features require paid plan

Free plan available, Paid plans start at $10/user/month

Airtable's cross-functional product launch management tool is tailored for product and marketing teams. It streamlines launch processes, foster collaboration, and improves efficiency. The ability to create custom workflows and databases makes it ideal for managing complex product launches.

Pros

  • Customizable workflows
  • Collaboration features
  • Integration capabilities
  • Streamlined launch processes
  • Best practices insights

Cons

  • Might be overkill for small teams
  • Learning curve for non-technical users
  • Advanced features require paid plan
CUSTOM WORKFLOW WIZARD
RAPID LAUNCH SPECIALIST
CUSTOM WORKFLOW WIZARD
RAPID LAUNCH SPECIALIST

Why We Love It

Airtable's product launch tool stands out for its adaptability to the unique needs of product and marketing teams in any industry. The software's capacity to streamline cross-functional collaborations, manage complex workflows, and provide insights from leading companies makes it a vital tool for successful product launches. Its user-friendly interface and extensive integration capabilities further enhance its appeal to industry professionals.

Pros

  • Customizable workflows
  • Collaboration features
  • Integration capabilities
  • Streamlined launch processes
  • Best practices insights

Cons

  • Might be overkill for small teams
  • Learning curve for non-technical users
  • Advanced features require paid plan

Why We Love It

Airtable's product launch tool stands out for its adaptability to the unique needs of product and marketing teams in any industry. The software's capacity to streamline cross-functional collaborations, manage complex workflows, and provide insights from leading companies makes it a vital tool for successful product launches. Its user-friendly interface and extensive integration capabilities further enhance its appeal to industry professionals.

Free plan available, Paid plans start at $10/user/month

Airtable's cross-functional product launch management tool is tailored for product and marketing teams. It streamlines launch processes, foster collaboration, and improves efficiency. The ability to create custom workflows and databases makes it ideal for managing complex product launches.

2
Expert Score
9.7 / 10
416
153
GANTT CHART VISUALS
INTEGRATION READY
Selected From Launch Planning Tools for Marketing and Growth Teams
2
Aha! Marketing Launch Planner
9.7

Aha! Marketing Launch Planner

Aha! Marketing Launch Planner
Free trial available, Pricing starts at $59 per user/month
View Website
GANTT CHART VISUALS
INTEGRATION READY

Why We Love It

Aha! Marketing Launch Planner stands out for its ability to visually map out a product launch strategy, helping marketing and growth teams to keep track of tasks and milestones. The tool's intuitive platform ensures seamless collaboration, and its robust reporting capabilities enable teams to evaluate their performance and make data-driven decisions. This SaaS solution is specifically beneficial for professionals in this industry due to its focus on product launch planning, a critical aspect of growth and marketing strategies.

Pros

  • Intuitive Gantt chart interface
  • Comprehensive launch planning features
  • Collaborative capabilities
  • Robust reporting tools
  • Strong customer support

Cons

  • Might be overwhelming for beginners
  • Pricing might be high for small teams

Free trial available, Pricing starts at $59 per user/month

Aha! Marketing Launch Planner is a robust SaaS solution designed specifically to streamline and optimize the product launch process for marketing and growth teams. The tool leverages Gantt charts to provide a visual representation of launch activities and dependencies, enabling teams to identify potential bottlenecks and align their efforts effectively.

Pros

  • Intuitive Gantt chart interface
  • Comprehensive launch planning features
  • Collaborative capabilities
  • Robust reporting tools
  • Strong customer support

Cons

  • Might be overwhelming for beginners
  • Pricing might be high for small teams
GANTT CHART VISUALS
INTEGRATION READY

Why We Love It

Aha! Marketing Launch Planner stands out for its ability to visually map out a product launch strategy, helping marketing and growth teams to keep track of tasks and milestones. The tool's intuitive platform ensures seamless collaboration, and its robust reporting capabilities enable teams to evaluate their performance and make data-driven decisions. This SaaS solution is specifically beneficial for professionals in this industry due to its focus on product launch planning, a critical aspect of growth and marketing strategies.

Pros

  • Intuitive Gantt chart interface
  • Comprehensive launch planning features
  • Collaborative capabilities
  • Robust reporting tools
  • Strong customer support

Cons

  • Might be overwhelming for beginners
  • Pricing might be high for small teams

Why We Love It

Aha! Marketing Launch Planner stands out for its ability to visually map out a product launch strategy, helping marketing and growth teams to keep track of tasks and milestones. The tool's intuitive platform ensures seamless collaboration, and its robust reporting capabilities enable teams to evaluate their performance and make data-driven decisions. This SaaS solution is specifically beneficial for professionals in this industry due to its focus on product launch planning, a critical aspect of growth and marketing strategies.

Free trial available, Pricing starts at $59 per user/month

Aha! Marketing Launch Planner is a robust SaaS solution designed specifically to streamline and optimize the product launch process for marketing and growth teams. The tool leverages Gantt charts to provide a visual representation of launch activities and dependencies, enabling teams to identify potential bottlenecks and align their efforts effectively.

3
Expert Score
9.6 / 10
559
90
STARTUP FRIENDLY
TIME SAVER
STARTUP FRIENDLY
TIME SAVER
AUTOMATION PRO
AI POWERED
USER FRIENDLY
Selected From Lightweight Launch Planning Tools for Startups
3
Viral Loops Product Launch
9.6

Viral Loops Product Launch

Viral Loops Product Launch
Custom pricing available upon request
View Website
STARTUP FRIENDLY
TIME SAVER
STARTUP FRIENDLY
TIME SAVER
AUTOMATION PRO
AI POWERED
USER FRIENDLY

Why We Love It

Viral Loops Product Launch is an industry favorite because of its specific focus on startups. This software understands the unique challenges startups face when launching a new product and offers solutions to streamline and automate these processes. It's not just a tool; it's a partner that helps startups save on resources, manage product lifecycles effectively, and ultimately succeed in their market.

Pros

  • Streamlined product launch process
  • Automates repetitive tasks
  • Cost and time efficient
  • Tailored for startups
  • Enhanced product lifecycle management

Cons

  • Custom pricing may be high for some startups
  • Requires time to understand and utilize effectively

Custom pricing available upon request

Viral Loops Product Launch is a powerful, lightweight tool specifically designed for startups. It automates processes, aids in bringing new products to market, and significantly improves product lifecycle management. This software is incredibly beneficial for startups, as it saves time and money, allowing these businesses to focus more on product development and less on logistics.

Pros

  • Streamlined product launch process
  • Automates repetitive tasks
  • Cost and time efficient
  • Tailored for startups
  • Enhanced product lifecycle management

Cons

  • Custom pricing may be high for some startups
  • Requires time to understand and utilize effectively
STARTUP FRIENDLY
TIME SAVER
STARTUP FRIENDLY
TIME SAVER
AUTOMATION PRO
AI POWERED
USER FRIENDLY

Why We Love It

Viral Loops Product Launch is an industry favorite because of its specific focus on startups. This software understands the unique challenges startups face when launching a new product and offers solutions to streamline and automate these processes. It's not just a tool; it's a partner that helps startups save on resources, manage product lifecycles effectively, and ultimately succeed in their market.

Pros

  • Streamlined product launch process
  • Automates repetitive tasks
  • Cost and time efficient
  • Tailored for startups
  • Enhanced product lifecycle management

Cons

  • Custom pricing may be high for some startups
  • Requires time to understand and utilize effectively

Why We Love It

Viral Loops Product Launch is an industry favorite because of its specific focus on startups. This software understands the unique challenges startups face when launching a new product and offers solutions to streamline and automate these processes. It's not just a tool; it's a partner that helps startups save on resources, manage product lifecycles effectively, and ultimately succeed in their market.

Custom pricing available upon request

Viral Loops Product Launch is a powerful, lightweight tool specifically designed for startups. It automates processes, aids in bringing new products to market, and significantly improves product lifecycle management. This software is incredibly beneficial for startups, as it saves time and money, allowing these businesses to focus more on product development and less on logistics.

4
Expert Score
9.4 / 10
460
144
CHECKLIST CHAMPION
REFERRAL ROCKSTAR
CHECKLIST CHAMPION
Selected From Product Launch Checklists and Workflow Platforms
4
Manifestly Checklists
9.4

Manifestly Checklists

Manifestly Checklists
Pricing starts at $20/month, with Enterprise pricing available
View Website
CHECKLIST CHAMPION
REFERRAL ROCKSTAR
CHECKLIST CHAMPION

Why We Love It

Manifestly Checklists shines in the product launch and development industry where teams often grapple with complex, recurring workflows and SOPs. The software's no-code and low-code automation allows for easy setup and maintenance, while the collaborative features ensure everyone is on the same page. Its industry-specific benefits are a game-changer for product management professionals who value efficiency and accuracy.

Pros

  • Automates recurring workflows
  • No-code & low-code integration
  • Customizable checklists
  • Collaborative features
  • Built-in reporting tools

Cons

  • No free plan available
  • May be overkill for smaller teams
  • Interface may take time to learn

Pricing starts at $20/month, with Enterprise pricing available

Manifestly Checklists is a SaaS solution designed specifically for teams needing to automate recurring workflows, SOPs, and checklists. It fills a niche for product launch and development professionals who require efficient, no-code & low-code automation to streamline their processes and ensure accuracy and consistency.

Pros

  • Automates recurring workflows
  • No-code & low-code integration
  • Customizable checklists
  • Collaborative features
  • Built-in reporting tools

Cons

  • No free plan available
  • May be overkill for smaller teams
  • Interface may take time to learn
CHECKLIST CHAMPION
REFERRAL ROCKSTAR
CHECKLIST CHAMPION

Why We Love It

Manifestly Checklists shines in the product launch and development industry where teams often grapple with complex, recurring workflows and SOPs. The software's no-code and low-code automation allows for easy setup and maintenance, while the collaborative features ensure everyone is on the same page. Its industry-specific benefits are a game-changer for product management professionals who value efficiency and accuracy.

Pros

  • Automates recurring workflows
  • No-code & low-code integration
  • Customizable checklists
  • Collaborative features
  • Built-in reporting tools

Cons

  • No free plan available
  • May be overkill for smaller teams
  • Interface may take time to learn

Why We Love It

Manifestly Checklists shines in the product launch and development industry where teams often grapple with complex, recurring workflows and SOPs. The software's no-code and low-code automation allows for easy setup and maintenance, while the collaborative features ensure everyone is on the same page. Its industry-specific benefits are a game-changer for product management professionals who value efficiency and accuracy.

Pricing starts at $20/month, with Enterprise pricing available

Manifestly Checklists is a SaaS solution designed specifically for teams needing to automate recurring workflows, SOPs, and checklists. It fills a niche for product launch and development professionals who require efficient, no-code & low-code automation to streamline their processes and ensure accuracy and consistency.

5
Expert Score
9.3 / 10
454
70
VISUAL PLANNING POWER
INTEGRATION MASTER
VISUAL PLANNING POWER
INTEGRATION MASTER
INSIGHT GURU
PERFORMANCE TRACKER
BUDGET-FRIENDLY
Selected From Go To Market Planning Tools for Product Marketers
5
Salesforce Go-to-Market Strategy
9.3

Salesforce Go-to-Market Strategy

Salesforce Go-to-Market Strategy
Enterprise pricing available
View Website
VISUAL PLANNING POWER
INTEGRATION MASTER
VISUAL PLANNING POWER
INTEGRATION MASTER
INSIGHT GURU
PERFORMANCE TRACKER
BUDGET-FRIENDLY

Why We Love It

Salesforce Go-to-Market Strategy tool is a game-changer for product marketers. It offers a structured, detailed, and customizable approach to launching new products, making it easier to reach the right buyers. By integrating with the Salesforce suite, it offers a unified and seamless experience in managing product launches. Its ability to provide deep market insights and track performance makes it a powerful tool for product marketers.

Pros

  • Flexible go-to-market plans
  • Deep market insights
  • Easy integration with Salesforce suite
  • Detailed performance tracking

Cons

  • Requires Salesforce knowledge
  • Can be complex for beginners
  • Pricing may be high for startups

Enterprise pricing available

Salesforce Go-to-Market Strategy tool is a dynamic solution designed for product marketers. With its step-by-step plan for launching new products, it addresses the complex needs of go-to-market strategists by structuring and simplifying the entire product launch process.

Pros

  • Flexible go-to-market plans
  • Deep market insights
  • Easy integration with Salesforce suite
  • Detailed performance tracking

Cons

  • Requires Salesforce knowledge
  • Can be complex for beginners
  • Pricing may be high for startups
VISUAL PLANNING POWER
INTEGRATION MASTER
VISUAL PLANNING POWER
INTEGRATION MASTER
INSIGHT GURU
PERFORMANCE TRACKER
BUDGET-FRIENDLY

Why We Love It

Salesforce Go-to-Market Strategy tool is a game-changer for product marketers. It offers a structured, detailed, and customizable approach to launching new products, making it easier to reach the right buyers. By integrating with the Salesforce suite, it offers a unified and seamless experience in managing product launches. Its ability to provide deep market insights and track performance makes it a powerful tool for product marketers.

Pros

  • Flexible go-to-market plans
  • Deep market insights
  • Easy integration with Salesforce suite
  • Detailed performance tracking

Cons

  • Requires Salesforce knowledge
  • Can be complex for beginners
  • Pricing may be high for startups

Why We Love It

Salesforce Go-to-Market Strategy tool is a game-changer for product marketers. It offers a structured, detailed, and customizable approach to launching new products, making it easier to reach the right buyers. By integrating with the Salesforce suite, it offers a unified and seamless experience in managing product launches. Its ability to provide deep market insights and track performance makes it a powerful tool for product marketers.

Enterprise pricing available

Salesforce Go-to-Market Strategy tool is a dynamic solution designed for product marketers. With its step-by-step plan for launching new products, it addresses the complex needs of go-to-market strategists by structuring and simplifying the entire product launch process.

6
Expert Score
9.1 / 10
730
69
SEAMLESS COLLABORATION
REAL-TIME COORDINATION
SEAMLESS COLLABORATION
REAL-TIME COORDINATION
Selected From Launch Planning Tools for Cross Functional Teams
6
Slack for Cross-Functional Team Collaboration
9.1

Slack for Cross-Functional Team Collaboration

Slack for Cross-Functional Team Collaboration
Free plan available, Premium plans starting at $6.67/month
View Website
SEAMLESS COLLABORATION
REAL-TIME COORDINATION
SEAMLESS COLLABORATION
REAL-TIME COORDINATION

Why We Love It

Slack's ability to create different channels for various teams and projects makes it ideal for cross-functional team collaboration during product launches. It enables real-time sharing of updates, documents, and feedback, ensuring seamless coordination. Slack's integration capabilities with other software like Google Drive, Trello, and Asana make it even more powerful, allowing everything to be managed from a single platform.

Pros

  • Easy to use interface
  • Integration with multiple other software
  • Real-time communication
  • Secure data protection
  • Optimal for remote or distributed teams

Cons

  • Can be distracting with constant notifications
  • File storage limit on free plan
  • May require training for optimal use

Free plan available, Premium plans starting at $6.67/month

Slack is a SaaS solution that fosters cross-functional team collaboration by providing a centralized platform for team communication. Specifically, for product launch planners, Slack allows quick and effective coordination across different departments, ensuring efficient execution of launch strategies.

Pros

  • Easy to use interface
  • Integration with multiple other software
  • Real-time communication
  • Secure data protection
  • Optimal for remote or distributed teams

Cons

  • Can be distracting with constant notifications
  • File storage limit on free plan
  • May require training for optimal use
SEAMLESS COLLABORATION
REAL-TIME COORDINATION
SEAMLESS COLLABORATION
REAL-TIME COORDINATION

Why We Love It

Slack's ability to create different channels for various teams and projects makes it ideal for cross-functional team collaboration during product launches. It enables real-time sharing of updates, documents, and feedback, ensuring seamless coordination. Slack's integration capabilities with other software like Google Drive, Trello, and Asana make it even more powerful, allowing everything to be managed from a single platform.

Pros

  • Easy to use interface
  • Integration with multiple other software
  • Real-time communication
  • Secure data protection
  • Optimal for remote or distributed teams

Cons

  • Can be distracting with constant notifications
  • File storage limit on free plan
  • May require training for optimal use

Why We Love It

Slack's ability to create different channels for various teams and projects makes it ideal for cross-functional team collaboration during product launches. It enables real-time sharing of updates, documents, and feedback, ensuring seamless coordination. Slack's integration capabilities with other software like Google Drive, Trello, and Asana make it even more powerful, allowing everything to be managed from a single platform.

Free plan available, Premium plans starting at $6.67/month

Slack is a SaaS solution that fosters cross-functional team collaboration by providing a centralized platform for team communication. Specifically, for product launch planners, Slack allows quick and effective coordination across different departments, ensuring efficient execution of launch strategies.

7
Expert Score
9.0 / 10
580
129
HOLISTIC VISION
STRATEGIC ALIGNER
Selected From Launch Planning Tools for Multi Product Portfolios
7
OnePlan Portfolio Planning
9.0

OnePlan Portfolio Planning

OnePlan Portfolio Planning
Enterprise pricing available
View Website
HOLISTIC VISION
STRATEGIC ALIGNER

Why We Love It

OnePlan is a game-changer for professionals managing multiple product portfolios. It is more than a project management tool; it's a strategic partner that helps translate business strategy into execution. It offers customizable roadmaps that connect every aspect of a project, from investment to outcomes. It's a hub for cross-functional collaboration, ensuring everyone is aligned and working towards the same goals. This level of organization and functionality is invaluable in the complex landscape of multi-product portfolio management.

Pros

  • Comprehensive planning tools
  • Customizable roadmaps
  • Connects investments and outcomes
  • Aligns strategy and delivery
  • Cross-functional capabilities

Cons

  • Potential complexity for new users
  • May require initial training
  • Pricing may be high for small businesses

Enterprise pricing available

OnePlan is an all-encompassing planning solution for organizations managing multi-product portfolios. It offers tools for translating strategy into deliverables, creating organization-wide, cross-functional roadmaps, and connecting investments, outcomes, and business capabilities. This addresses the industry need for streamlined, cohesive project management across various product launches.

Pros

  • Comprehensive planning tools
  • Customizable roadmaps
  • Connects investments and outcomes
  • Aligns strategy and delivery
  • Cross-functional capabilities

Cons

  • Potential complexity for new users
  • May require initial training
  • Pricing may be high for small businesses
HOLISTIC VISION
STRATEGIC ALIGNER

Why We Love It

OnePlan is a game-changer for professionals managing multiple product portfolios. It is more than a project management tool; it's a strategic partner that helps translate business strategy into execution. It offers customizable roadmaps that connect every aspect of a project, from investment to outcomes. It's a hub for cross-functional collaboration, ensuring everyone is aligned and working towards the same goals. This level of organization and functionality is invaluable in the complex landscape of multi-product portfolio management.

Pros

  • Comprehensive planning tools
  • Customizable roadmaps
  • Connects investments and outcomes
  • Aligns strategy and delivery
  • Cross-functional capabilities

Cons

  • Potential complexity for new users
  • May require initial training
  • Pricing may be high for small businesses

Why We Love It

OnePlan is a game-changer for professionals managing multiple product portfolios. It is more than a project management tool; it's a strategic partner that helps translate business strategy into execution. It offers customizable roadmaps that connect every aspect of a project, from investment to outcomes. It's a hub for cross-functional collaboration, ensuring everyone is aligned and working towards the same goals. This level of organization and functionality is invaluable in the complex landscape of multi-product portfolio management.

Enterprise pricing available

OnePlan is an all-encompassing planning solution for organizations managing multi-product portfolios. It offers tools for translating strategy into deliverables, creating organization-wide, cross-functional roadmaps, and connecting investments, outcomes, and business capabilities. This addresses the industry need for streamlined, cohesive project management across various product launches.

8
Expert Score
8.8 / 10
497
98
STREAMLINE LAUNCHES
CUSTOM WORKFLOWS
STREAMLINE LAUNCHES
Selected From Launch Planning Tools for Marketing and Growth Teams
8
Microsoft Project Online
8.8

Microsoft Project Online

Microsoft Project Online
Enterprise pricing available
View Website
STREAMLINE LAUNCHES
CUSTOM WORKFLOWS
STREAMLINE LAUNCHES

Why We Love It

The beauty of Microsoft Project Online lies in its ability to seamlessly integrate launch planning into the familiar Microsoft ecosystem. It's ideal for Marketing and Growth Teams, who often juggle numerous tasks and variables, as it consolidates all critical aspects of a product launch into one manageable, user-friendly interface. It also promotes team collaboration, making it easier to stay aligned and on track, which is crucial for successful product launches.

Pros

  • Robust scheduling capabilities
  • Efficient resource management
  • Budget tracking
  • Integration with other Microsoft products
  • Real-time collaboration features

Cons

  • Requires Microsoft 365 subscription
  • May be complex for beginners
  • Lacks customization options

Enterprise pricing available

Microsoft Project Online is a powerful tool designed to streamline product launch processes. It comprehensively caters to the needs of Marketing and Growth Teams by helping them maintain schedules, manage resources, and track budgets, ensuring a smooth and timely product launch.

Pros

  • Robust scheduling capabilities
  • Efficient resource management
  • Budget tracking
  • Integration with other Microsoft products
  • Real-time collaboration features

Cons

  • Requires Microsoft 365 subscription
  • May be complex for beginners
  • Lacks customization options
STREAMLINE LAUNCHES
CUSTOM WORKFLOWS
STREAMLINE LAUNCHES

Why We Love It

The beauty of Microsoft Project Online lies in its ability to seamlessly integrate launch planning into the familiar Microsoft ecosystem. It's ideal for Marketing and Growth Teams, who often juggle numerous tasks and variables, as it consolidates all critical aspects of a product launch into one manageable, user-friendly interface. It also promotes team collaboration, making it easier to stay aligned and on track, which is crucial for successful product launches.

Pros

  • Robust scheduling capabilities
  • Efficient resource management
  • Budget tracking
  • Integration with other Microsoft products
  • Real-time collaboration features

Cons

  • Requires Microsoft 365 subscription
  • May be complex for beginners
  • Lacks customization options

Why We Love It

The beauty of Microsoft Project Online lies in its ability to seamlessly integrate launch planning into the familiar Microsoft ecosystem. It's ideal for Marketing and Growth Teams, who often juggle numerous tasks and variables, as it consolidates all critical aspects of a product launch into one manageable, user-friendly interface. It also promotes team collaboration, making it easier to stay aligned and on track, which is crucial for successful product launches.

Enterprise pricing available

Microsoft Project Online is a powerful tool designed to streamline product launch processes. It comprehensively caters to the needs of Marketing and Growth Teams by helping them maintain schedules, manage resources, and track budgets, ensuring a smooth and timely product launch.

9
Expert Score
8.7 / 10
648
90
AI-POWERED EFFICIENCY
INTUITIVE INTERFACE
AI-POWERED EFFICIENCY
INTUITIVE INTERFACE
Selected From Launch Planning Tools for Cross Functional Teams
9
Planbow Cross-Functional Workflows
8.7

Planbow Cross-Functional Workflows

Planbow Cross-Functional Workflows
Free trial available, pricing details upon request
View Website
AI-POWERED EFFICIENCY
INTUITIVE INTERFACE
AI-POWERED EFFICIENCY
INTUITIVE INTERFACE

Why We Love It

Planbow is a game changer for professionals in product launch planning. It fills a significant need in the industry by enabling teams to seamlessly transition from ideation to execution. Its AI-enabled functionalities optimize planning and strategizing, making it a valuable tool for cross-functional teams, who often struggle with coordinating different aspects of a product launch. Its user-friendly interface further enhances the experience, making the process smoother and more efficient.

Pros

  • AI-powered features
  • Efficient planning tools
  • Tailored for cross-functional teams
  • Intuitive interface

Cons

  • Pricing not transparently listed
  • May require training for optimal use

Free trial available, pricing details upon request

Planbow is an AI-powered strategic planning platform specifically designed for cross-functional teams. It enables teams to plan smarter and execute faster, providing a seamless transition from vision to execution, a critical need in product launch planning.

Pros

  • AI-powered features
  • Efficient planning tools
  • Tailored for cross-functional teams
  • Intuitive interface

Cons

  • Pricing not transparently listed
  • May require training for optimal use
AI-POWERED EFFICIENCY
INTUITIVE INTERFACE
AI-POWERED EFFICIENCY
INTUITIVE INTERFACE

Why We Love It

Planbow is a game changer for professionals in product launch planning. It fills a significant need in the industry by enabling teams to seamlessly transition from ideation to execution. Its AI-enabled functionalities optimize planning and strategizing, making it a valuable tool for cross-functional teams, who often struggle with coordinating different aspects of a product launch. Its user-friendly interface further enhances the experience, making the process smoother and more efficient.

Pros

  • AI-powered features
  • Efficient planning tools
  • Tailored for cross-functional teams
  • Intuitive interface

Cons

  • Pricing not transparently listed
  • May require training for optimal use

Why We Love It

Planbow is a game changer for professionals in product launch planning. It fills a significant need in the industry by enabling teams to seamlessly transition from ideation to execution. Its AI-enabled functionalities optimize planning and strategizing, making it a valuable tool for cross-functional teams, who often struggle with coordinating different aspects of a product launch. Its user-friendly interface further enhances the experience, making the process smoother and more efficient.

Free trial available, pricing details upon request

Planbow is an AI-powered strategic planning platform specifically designed for cross-functional teams. It enables teams to plan smarter and execute faster, providing a seamless transition from vision to execution, a critical need in product launch planning.

10
Expert Score
10.0 / 10
411
125
SCENARIO MASTER
INTUITIVE INTERFACE
Selected From Launch Planning Tools for Multi Product Portfolios
10
Planview Product Portfolio Management
10.0

Planview Product Portfolio Management

Planview Product Portfolio Management
Enterprise pricing available
View Website
SCENARIO MASTER
INTUITIVE INTERFACE

Why We Love It

Planview's Product Portfolio Management software stands out for its extensive capabilities in managing, evaluating, and strategizing multi-product portfolios. It's tailored for industry professionals who need to navigate complex portfolio decisions, offering robust analytics and comparison tools that simplify strategy planning. The software provides an overarching view of the portfolio, making it easier to identify opportunities, manage risks, and align products with overall business strategy.

Pros

  • Portfolio scenario comparison
  • Holistic visibility
  • Financial and strategic impact assessment
  • Robust analytics
  • Seamless integration

Cons

  • Priced for enterprise use
  • May be overly complex for small businesses

Enterprise pricing available

Planview's Product Portfolio Management software is specifically designed to address the needs of multi-product strategy, providing a powerful tool for comparing multiple scenarios and evaluating their potential financial and strategic impacts. It supports industry professionals by simplifying complex portfolio decisions, providing holistic visibility and helping to achieve strategic targets.

Pros

  • Portfolio scenario comparison
  • Holistic visibility
  • Financial and strategic impact assessment
  • Robust analytics
  • Seamless integration

Cons

  • Priced for enterprise use
  • May be overly complex for small businesses
SCENARIO MASTER
INTUITIVE INTERFACE

Why We Love It

Planview's Product Portfolio Management software stands out for its extensive capabilities in managing, evaluating, and strategizing multi-product portfolios. It's tailored for industry professionals who need to navigate complex portfolio decisions, offering robust analytics and comparison tools that simplify strategy planning. The software provides an overarching view of the portfolio, making it easier to identify opportunities, manage risks, and align products with overall business strategy.

Pros

  • Portfolio scenario comparison
  • Holistic visibility
  • Financial and strategic impact assessment
  • Robust analytics
  • Seamless integration

Cons

  • Priced for enterprise use
  • May be overly complex for small businesses

Why We Love It

Planview's Product Portfolio Management software stands out for its extensive capabilities in managing, evaluating, and strategizing multi-product portfolios. It's tailored for industry professionals who need to navigate complex portfolio decisions, offering robust analytics and comparison tools that simplify strategy planning. The software provides an overarching view of the portfolio, making it easier to identify opportunities, manage risks, and align products with overall business strategy.

Enterprise pricing available

Planview's Product Portfolio Management software is specifically designed to address the needs of multi-product strategy, providing a powerful tool for comparing multiple scenarios and evaluating their potential financial and strategic impacts. It supports industry professionals by simplifying complex portfolio decisions, providing holistic visibility and helping to achieve strategic targets.

Product Comparison

Product Integrates With Zapier Supports SSO Has Public API Has Free Plan Popular Integrations Live Chat Support SOC 2 or ISO Certified Has Free Trial Starting Price Has Mobile App
1Aha! Marketing Launch Planner
 Yes Yes Yes No Slack, Salesforce, Google Workspace Yes SOC 2 Yes - 30 days $59/user/month Web-only
2Asana Cross-Functional Team
 Yes Yes Yes Yes Slack, Microsoft Teams, Google Workspace No ISO 27001 Yes - 30 days $10.99/user/month Yes
3Adobe Workfront
 Yes Yes Yes No Adobe Creative Cloud, Microsoft Teams, Slack Yes SOC 2 Contact for trial Contact for pricing Yes
4Lucidspark Product Launch Planner
 Not specified Not specified Not specified Yes Not specified Not specified Not specified Not specified $7.95/month Not specified
5Luna Product Launch Planner
 Not specified Not specified Not specified No Not specified Not specified Not specified Yes - 14 days $99/month Not specified
6Hive Project Management
 Yes Yes Yes No Slack, Zoom, Google Workspace Yes Not specified Yes - 14 days $12/user/month Yes
7Airtable Project Management
 Yes Yes Yes Yes Slack, Google Workspace, Microsoft Teams No SOC 2 Yes - 14 days $20/user/month Yes
8Microsoft 365 Planner
 No Yes No No Microsoft Teams, Outlook, OneDrive No SOC 2 No Requires Microsoft 365 subscription Yes
9YouTrack: Agile Project Management
 No Yes Yes Yes Jira, GitHub, Slack No Not specified Yes - 14 days $20/month for 25 users Yes
10AI Product Launch Planner
 No No No No Custom integrations only Yes Not specified Yes - 14 days Pricing upon request Web-only
1

Aha! Marketing Launch Planner

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Slack, Salesforce, Google Workspace
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 30 days
Starting Price
$59/user/month
Has Mobile App
Web-only
2

Asana Cross-Functional Team

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Slack, Microsoft Teams, Google Workspace
Live Chat Support
No
SOC 2 or ISO Certified
ISO 27001
Has Free Trial
Yes - 30 days
Starting Price
$10.99/user/month
Has Mobile App
Yes
3

Adobe Workfront

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Adobe Creative Cloud, Microsoft Teams, Slack
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Contact for trial
Starting Price
Contact for pricing
Has Mobile App
Yes
4

Lucidspark Product Launch Planner

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
Yes
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Not specified
Starting Price
$7.95/month
Has Mobile App
Not specified
5

Luna Product Launch Planner

Integrates With Zapier
Not specified
Supports SSO
Not specified
Has Public API
Not specified
Has Free Plan
No
Popular Integrations
Not specified
Live Chat Support
Not specified
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$99/month
Has Mobile App
Not specified
6

Hive Project Management

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
No
Popular Integrations
Slack, Zoom, Google Workspace
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$12/user/month
Has Mobile App
Yes
7

Airtable Project Management

Integrates With Zapier
Yes
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Slack, Google Workspace, Microsoft Teams
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Has Free Trial
Yes - 14 days
Starting Price
$20/user/month
Has Mobile App
Yes
8

Microsoft 365 Planner

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
No
Has Free Plan
No
Popular Integrations
Microsoft Teams, Outlook, OneDrive
Live Chat Support
No
SOC 2 or ISO Certified
SOC 2
Has Free Trial
No
Starting Price
Requires Microsoft 365 subscription
Has Mobile App
Yes
9

YouTrack: Agile Project Management

Integrates With Zapier
No
Supports SSO
Yes
Has Public API
Yes
Has Free Plan
Yes
Popular Integrations
Jira, GitHub, Slack
Live Chat Support
No
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
$20/month for 25 users
Has Mobile App
Yes
10

AI Product Launch Planner

Integrates With Zapier
No
Supports SSO
No
Has Public API
No
Has Free Plan
No
Popular Integrations
Custom integrations only
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Has Free Trial
Yes - 14 days
Starting Price
Pricing upon request
Has Mobile App
Web-only

Similar Categories

Product Launch Planning Tools for SaaS Companies
Product Launch Planning Tools for SaaS Companies
 Product Launch Checklists and Workflow Platforms
Product Launch Checklists and Workflow Platforms
 Lightweight Launch Planning Tools for Startups
Lightweight Launch Planning Tools for Startups
 Launch Planning Tools Integrated with Project Management
Launch Planning Tools Integrated with Project Management
 Launch Planning Tools for Multi Product Portfolios
Launch Planning Tools for Multi Product Portfolios
 Launch Planning Tools for Marketing and Growth Teams
Launch Planning Tools for Marketing and Growth Teams
 Launch Planning Tools for Cross Functional Teams
Launch Planning Tools for Cross Functional Teams
 Go To Market Planning Tools for Product Marketers
Go To Market Planning Tools for Product Marketers

How We Rank Products

How We Evaluate Products

How We Evaluate at This Level

This category highlights the strongest overall performers across closely related, specialized use cases.

Rather than evaluating products in isolation, we first analyze performance within highly specific niches, such as Go To Market Planning Tools for Product Marketers, Launch Planning Tools for Cross Functional Teams, Launch Planning Tools for Marketing and Growth Teams and Launch Planning Tools for Multi Product Portfolios .

From those niche evaluations, we surface products that consistently demonstrate strength across multiple use cases.

Only solutions that perform at a high level across several specialized categories are featured here. This approach allows us to identify well-rounded platforms that excel beyond a single narrow scenario and represent the best all-around options within this broader category.

Our Evaluation Process

Our Evaluation Process

For product launch tools, we evaluate checklist management, timeline views, communication workflows, asset organization, and cross-team coordination. We assess integrations with project tools, CMS, CRM, and marketing automation systems. We also review reporting on launch readiness and milestone tracking. At the Level 3 level, we highlight platforms that excel across Level 4 categories such as go-to-market planning, cross-functional launch coordination, and multi-product release workflows.

Verification

Categories reflect standard GTM planning, launch execution, and cross-team collaboration practices. Our taxonomy aligns with how marketing and product teams evaluate launch tools by structure and visibility. Level 3 entries stem from deeper Level 4 analyses across product types, cycles, and stakeholder groups.

Verification

  • Products evaluated through comprehensive research and analysis of industry standards.
  • Rankings based on a thorough examination of user reviews and expert feedback.
  • Selection criteria focus on key software features, usability, and customer satisfaction metrics.

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Frequently Asked Questions About Product Launch Planning Software

What makes a product launch planning software the "best"?

We evaluate products based on quality, performance, value for money, user reviews, durability, and ease of use. Our rankings are updated regularly to reflect the latest market offerings and user feedback.

How often do you update your product launch planning software recommendations?

Our team continuously monitors the market for new products and updates our recommendations quarterly. We also adjust rankings based on user feedback and new testing results.

Do you test all the products you recommend?

Yes, whenever possible, we physically test products in our labs. For products we can't test directly, we rely on verified user reviews, expert opinions, and detailed specifications to make informed recommendations.

What if I'm looking for a specific type of product launch planning software?

Our top 10 list covers the most popular and highly-rated options. If you have specific requirements, check our detailed product descriptions and pros/cons to find the best match for your needs.

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