Navigating the Cloud: A Friendly Look at Backup and Recovery Software for Marketing Agencies When analyzing customer feedback across multiple platforms, it becomes clear that marketing agencies often prioritize reliability and ease of use over a plethora of features. Market research indicates that tools like Backblaze and Acronis frequently appear in top-rated lists, with users praising Backblaze for its straightforward interface and competitive pricing. In contrast, while some agencies may overthink the need for advanced security features, studies suggest that many users are more concerned with seamless integration into existing workflows. Interestingly, Acronis, which has a rich history dating back to 2003, is often reported to excel in offering comprehensive data protection solutions, but it may come with a steeper learning curve than budget-friendly options like IDrive. Customer reviews consistently highlight that IDrive’s flexibility in supporting multiple devices makes it a favorite among smaller agencies. In practical terms, what’s more important—an extensive feature set or the ability to easily restore files?Navigating the Cloud: A Friendly Look at Backup and Recovery Software for Marketing Agencies When analyzing customer feedback across multiple platforms, it becomes clear that marketing agencies often prioritize reliability and ease of use over a plethora of features.Navigating the Cloud: A Friendly Look at Backup and Recovery Software for Marketing Agencies When analyzing customer feedback across multiple platforms, it becomes clear that marketing agencies often prioritize reliability and ease of use over a plethora of features. Market research indicates that tools like Backblaze and Acronis frequently appear in top-rated lists, with users praising Backblaze for its straightforward interface and competitive pricing. In contrast, while some agencies may overthink the need for advanced security features, studies suggest that many users are more concerned with seamless integration into existing workflows. Interestingly, Acronis, which has a rich history dating back to 2003, is often reported to excel in offering comprehensive data protection solutions, but it may come with a steeper learning curve than budget-friendly options like IDrive. Customer reviews consistently highlight that IDrive’s flexibility in supporting multiple devices makes it a favorite among smaller agencies. In practical terms, what’s more important—an extensive feature set or the ability to easily restore files? Many reviews indicate that while advanced features are nice, having a reliable backup solution that can quickly recover lost data often trumps all else. And let's face it—if your backup software feels like a Rubik's Cube, you might just end up losing more than your files! Ultimately, budget-conscious agencies may find that services like pCloud provide adequate solutions without breaking the bank. Whether you’re a startup or an established firm, understanding what truly matters—like speed of recovery and user experience—can help simplify your decision-making process. So, as you sift through options, remember: a little research can go a long way in ensuring your data stays safe while you focus on what really matters—your creative campaigns.
Backblaze provides a robust and scalable cloud backup and storage solution specifically tailored for marketing agencies. It not only offers secure data storage for large marketing files and assets but also ensures seamless data recovery in case of any loss, addressing the industry's need for data safety and accessibility.
Backblaze provides a robust and scalable cloud backup and storage solution specifically tailored for marketing agencies. It not only offers secure data storage for large marketing files and assets but also ensures seamless data recovery in case of any loss, addressing the industry's need for data safety and accessibility.
CLOUD NATIVE
Best for teams that are
Businesses wanting simple, unlimited storage per computer without data caps
Users needing to back up network drives (NAS) on the Personal/Business backup plan
Organizations requiring complex, granular retention policies beyond version history
Expert Take
Backblaze B2 disrupts the cloud storage market by offering enterprise-grade durability and S3 compatibility at a fraction of the cost of hyperscalers. Our analysis shows it delivers 11 nines of durability and robust ransomware protection via Object Lock, making it ideal for backups and archives. While it lacks some advanced S3 features like object tagging, its transparent pricing—including free egress up to 3x stored data—eliminates the 'bill shock' common with AWS.
Pros
Pricing is approx. 1/5th of AWS S3
Free egress up to 3x stored data
S3 Compatible API for easy migration
SOC 2 Type 2 Certified security
Immutable Object Lock for ransomware protection
Cons
No object tagging support in API
Single region restriction per account
Transaction fees for high API usage
Support primarily via email/ticket
Lacks advanced AWS ecosystem features
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.6
Category 1: Product Capability & Depth
What We Looked For
We evaluate the storage architecture, durability guarantees, and API compatibility with industry standards like S3.
What We Found
Backblaze B2 offers S3-compatible object storage with 11 nines of durability and unlimited scalability, though it lacks some advanced S3 features like object tagging.
Score Rationale
The score reflects enterprise-grade durability and core object storage features, slightly reduced by the lack of full API parity with AWS S3 (e.g., no object tagging).
Supporting Evidence
The S3-Compatible API does not fully support object tagging. The S3-Compatible API does not fully support object tagging.
— backblaze.com
Data is stored in infrastructure designed for 11 nines durability. Data is stored in infrastructure designed for 11 nines durability
— backblaze.com
Backblaze B2 Cloud Storage is S3 compatible object storage at one-fifth the cost of Amazon S3. Backblaze B2 Cloud Storage is S3 compatible object storage at one-fifth the cost of Amazon S3.
— youtube.com
Documented in official product documentation, Backblaze offers unlimited data backup, ensuring comprehensive data protection for marketing agencies.
— backblaze.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for independent certifications, public financial transparency, and adoption by major enterprises.
What We Found
Backblaze is a publicly traded company (Nasdaq: BLZE) managing over 2 exabytes of data with SOC 2 Type 2 certification.
Score Rationale
The company's status as a public entity combined with rigorous SOC 2 Type 2 compliance establishes a very high level of trust and transparency.
Supporting Evidence
The company currently works with more than 500,000 customers in over 175 countries. works with more than 500,000 customers in over 175 countries
— s204.q4cdn.com
Backblaze has achieved Service Organization Control (SOC) 2 Type 2 compliance by an independent third-party firm. Backblaze has achieved Service Organization Control (SOC) 2 Type 2 compliance by an independent third-party firm.
— backblaze.com
Backblaze, Inc. (Nasdaq: BLZE) is a publicly traded company. Backblaze, Inc. (Nasdaq: BLZE), the leading specialized storage cloud platform
— s204.q4cdn.com
9.0
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of account management, web interface quality, and simplicity of integrating with third-party tools.
What We Found
The platform is renowned for its 'astonishingly easy' user experience, featuring a simple web console and seamless integration with tools like Veeam and Cyberduck.
Score Rationale
The intuitive interface and broad ecosystem support make it exceptionally easy to use, though support options are primarily digital/email-based.
Supporting Evidence
Users highlight the ease of setup... scoring 9.3 on G2. G2 users highlight the ease of setup for Backblaze Computer Backup, scoring 9.3
— g2.com
Backblaze B2 integrates seamlessly with thousands of hardware and software tools... including Veeam, MSP360, Arq, rclone. Backblaze B2 integrates seamlessly with thousands of hardware and software tools... including Veeam, MSP360, Arq, rclone
— backblaze.com
9.6
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze cost per terabyte, egress fee policies, and the presence of hidden charges compared to hyperscalers.
What We Found
Backblaze offers industry-leading value at $6/TB/month with free egress up to 3x stored data, eliminating the complex tiering and high fees of competitors.
Score Rationale
The pricing model is exceptionally transparent and significantly lower than AWS S3, with a generous free egress policy that is rare in the industry.
Supporting Evidence
Unlike other services, you won't be nickeled and dimed with upload fees, file deletion charges, minimum files size requirements. Unlike other services, you won't be nickeled and dimed with upload fees, file deletion charges, minimum files size requirements
— help.backblaze.com
Backblaze supports unlimited data egress, including free egress up to 3x your monthly average storage. Backblaze supports unlimited data egress, including free egress up to 3x your monthly average storage
— backblaze.com
Pricing starts at $6/TB/month. Starts at $6 / TB / mo
— backblaze.com
Pricing starts at $6/month, with business plans available, as documented on the official pricing page.
— backblaze.com
9.2
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the breadth of third-party software compatibility, particularly via the S3-compatible API.
What We Found
The S3-compatible API allows B2 to work seamlessly with thousands of tools including Veeam, Synology, and rclone, effectively leveraging the AWS ecosystem.
Score Rationale
By adopting the S3 standard, Backblaze instantly gained compatibility with a vast ecosystem, making it a drop-in replacement for many workflows.
Supporting Evidence
If your applications or workflows are already built for Amazon S3, they can often work with Backblaze B2 by simply changing endpoint URLs. If your applications or workflows are already built for Amazon S3, they can often work with Backblaze B2 by simply changing endpoint URLs
— springdb.io
Using the S3 compatible API, Backblaze B2 seamlessly integrates with Veeam, Commvault, Rubrik, Cohesity, Synology, and hundreds more tools. Using the S3 compatible API, Backblaze B2 seamlessly integrates with Veeam, Commvault, Rubrik, Cohesity, Synology, and hundreds more tools.
— youtube.com
Listed in the integration directory, Backblaze supports integration with popular tools like Zapier and Synology.
— backblaze.com
9.1
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine encryption standards, immutability features, and compliance with regulations like HIPAA and GDPR.
What We Found
B2 provides robust security with Server-Side Encryption (SSE), Object Lock for immutability, and compliance with HIPAA, GDPR, and PCI-DSS.
Score Rationale
The inclusion of Object Lock for ransomware protection and comprehensive compliance certifications secures a high score for data protection.
Supporting Evidence
Object Lock uses a write once, read many (WORM) model to prevent files from being deleted... providing immutable ransomware protection. Object Lock uses a write once, read many (WORM) model to prevent files from being deleted... providing immutable ransomware protection
— backblaze.com
Backblaze offers Server-Side Encryption with Backblaze Managed Keys (SSE-B2) or Customer Managed Keys (SSE-C). Backblaze offers two options for SSE: Server-Side Encryption with Backblaze Managed Keys (SSE-B2) or Server-Side Encryption with Customer Managed Keys (SSE-C).
— backblaze.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
While storage is inexpensive, Class B and C API transactions (such as listing files) are billable after a daily free limit, which can impact costs for highly active workloads.
Impact: This issue had a noticeable impact on the score.
IDrive Cloud Backup is a comprehensive cloud backup solution perfect for marketing agencies. Its features such as secure data protection, extensive storage options, and add-ons for Microsoft Office 365 and Google Workspace make it an ideal choice for businesses that handle a lot of data and require seamless integration with their existing software tools.
IDrive Cloud Backup is a comprehensive cloud backup solution perfect for marketing agencies. Its features such as secure data protection, extensive storage options, and add-ons for Microsoft Office 365 and Google Workspace make it an ideal choice for businesses that handle a lot of data and require seamless integration with their existing software tools.
SEAMLESS INTEGRATION
COST-EFFECTIVE CHOICE
Best for teams that are
Small businesses needing affordable, multi-device backup for mixed environments
Users needing to back up mobile devices, external drives, and NAS in one plan
Skip if
Large enterprises requiring unlimited storage capacity (plans have caps)
Users needing advanced Linux GUI support (Linux backup is script/CLI based)
Expert Take
Our analysis shows IDrive stands out for its 'Unlimited Devices' policy, a rarity in a market that typically charges per computer. Research indicates the 'IDrive Express' physical drive service effectively mitigates bandwidth limitations, making it a practical choice for users with massive datasets. Combined with documented SOC 2 compliance and a Private Key encryption option, it offers enterprise-grade security at a consumer-friendly price point.
Pros
Backs up unlimited devices (PC, Mac, Mobile)
IDrive Express physical drive service speeds up restores
Private Key option for Zero Knowledge privacy
Includes disk image and server backup features
Highly competitive pricing per terabyte
Cons
Upload and restore speeds can be slow
Renewal prices are higher than introductory offers
User interface is functional but outdated
No monthly billing option for Personal plans
Support quality is inconsistent in user reviews
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.4
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup features, including device support, imaging capabilities, and versioning depth.
What We Found
IDrive offers a comprehensive suite covering file-level backup, full disk imaging, and server backup across unlimited devices (PC, Mac, Mobile) within a single account.
Score Rationale
The score reflects the exceptional range of features—including disk cloning and mobile backup—that exceeds standard file-level backup competitors.
Supporting Evidence
IDrive supports specialized backup for servers, including MS SQL, Exchange, and NAS devices. Server Cloud Backup. - MS SQL Server. - On-premise MS Exchange Server... NAS Backup.
— idrive.com
The service includes 'Snapshots' allowing users to restore up to 30 previous versions of files. Snapshots, which lets you store up to 30 different versions of your files... and the ability to create full disk images.
— techradar.com
IDrive allows backup of unlimited PCs, Macs, and mobile devices (iOS/Android) into a single account. IDrive Personal is for individuals and home users... Every plan backs up an unlimited amount of devices.
— idrive.com
IDrive offers 256-bit AES encryption and optional private key for secure data protection, as documented in their security policies.
— idrive.com
8.9
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess third-party certifications, compliance standards, and verified user sentiment regarding reliability.
What We Found
IDrive holds robust enterprise certifications like SOC 2 Type 2 and HIPAA compliance, though consumer reviews on platforms like Trustpilot show mixed sentiment regarding support.
Score Rationale
While compliance credentials are top-tier, the score is slightly tempered by mixed consumer reviews regarding billing and support responsiveness.
Supporting Evidence
The service supports HIPAA compliance, making it suitable for healthcare data protection. IDrive offers online backup services that covered entities can use for protected health information (PHI).
— jotform.com
IDrive has achieved SOC 2 Type 2 certification, validated by a third-party audit. IDrive® has proudly achieved SOC 2 Type 2 certification through a rigorous evaluation conducted by an independent third-party auditing firm.
— idrive.com
Recognized by PCMag as an Editors' Choice for its comprehensive feature set and reliability.
— pcmag.com
8.2
Category 3: Usability & Customer Experience
What We Looked For
We analyze user interface design, ease of setup, and actual performance speeds for backup and restoration.
What We Found
While the interface is functional, users frequently report slow upload/restore speeds and an outdated UI, which impacts the day-to-day experience.
Score Rationale
This category scores lower due to persistent, documented complaints about slow transfer speeds and a user interface that lags behind modern design standards.
Supporting Evidence
Reviewers describe the user interface as somewhat outdated compared to competitors. Their software had a somewhat outdated UI... That's one aspect that could be cleaner and simpler.
— g2.com
Users report significant throttling or slow speeds during restoration, sometimes taking days for large datasets. Being at 20% of my upload speed is the average for backups with iDrive... I don't want to get to the point where I actually need their backup and can finally finish recovering it after just 15 days.
— reddit.com
The interface may be complex for beginners, as noted in user reviews and product documentation.
— idrive.com
9.3
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate cost-per-terabyte, hidden fees, renewal rates, and the value of included features.
What We Found
IDrive offers market-leading value with high storage caps and unlimited devices for a low annual fee, though renewal prices increase after the introductory year.
Score Rationale
The combination of 5TB+ storage and unlimited devices for under $100/year provides exceptional value, despite the standard practice of higher renewal rates.
Supporting Evidence
Overuse charges apply if data exceeds the plan limit, charged at $0.25/GB/month for Personal plans. There may be an overuse charge at the rate of $0.25/GB/month for Personal plan
— idrive.com
Unlike competitors charging per device, IDrive covers unlimited computers and mobile devices. Online backup providers with unlimited storage space like Backblaze and Carbonite... don't allow for unlimited devices on a single account.
— cloudwards.net
Personal plans offer 5TB or 10TB of storage for unlimited devices, often discounted significantly for the first year. 5 TB. $99.50/year $69.65 first year... 10 TB. $149.50/year $104.65 first year.
— idrive.com
Offers a free plan with paid plans starting at $69.50/year, providing flexibility for different business needs.
— idrive.com
9.5
Category 5: Backup Versatility & Recovery Options
What We Looked For
We look for unique recovery methods, offline backup options, and flexibility in handling large data restores.
What We Found
The 'IDrive Express' service allows users to physically ship hard drives for faster backup and restoration, solving the bandwidth bottleneck for large data sets.
Score Rationale
The physical drive shipment service (IDrive Express) is a standout feature that directly addresses the primary pain point of cloud backup (speed), justifying a high score.
Supporting Evidence
The service supports full disk cloning and computer backup, not just individual files. the ability to create full disk images in case you need to rebuild a computer from scratch.
— techradar.com
IDrive Express allows users to receive a physical hard drive to restore data, free once a year for Personal users. This service comes FREE for Express Backup, once a year for Personal users... Express Restores will be charged $99.50 per request.
— idrive.com
9.6
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine encryption standards, zero-knowledge options, and physical data center security.
What We Found
IDrive provides military-grade AES 256-bit encryption with a user-defined Private Key option, ensuring true zero-knowledge privacy where even IDrive cannot access user data.
Score Rationale
The availability of a Private Key (Zero Knowledge) option combined with AES-256 encryption and physical data center security merits a near-perfect score.
Supporting Evidence
Data is encrypted with 256-bit AES encryption during transfer and storage. IDrive uses industry standard 256-bit AES encryption on transfer and storage.
— idrive.com
Users can create a private encryption key that is never stored on IDrive servers, ensuring only the user can decrypt data. IDrive DOES NOT store your private encryption key on the servers... no one but you will have access to your data.
— idrive.com
IDrive is compliant with GDPR and HIPAA, ensuring data protection standards are met.
— idrive.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Some customers report issues with auto-renewals and difficulties in the cancellation process, leading to unexpected charges.
Impact: This issue caused a significant reduction in the score.
Spanning is a perfect cloud backup and recovery solution for marketing agencies that heavily use Microsoft 365, Google Workspace, and Salesforce. It offers comprehensive backups and simplified restore, ensuring data integrity and business continuity in this data-driven industry.
Spanning is a perfect cloud backup and recovery solution for marketing agencies that heavily use Microsoft 365, Google Workspace, and Salesforce. It offers comprehensive backups and simplified restore, ensuring data integrity and business continuity in this data-driven industry.
COMPREHENSIVE COVERAGE
PERFECT FOR TEAMS
Best for teams that are
Organizations relying heavily on Google Workspace, Microsoft 365, or Salesforce
IT teams needing easy-to-use, automated SaaS data protection
Skip if
Businesses needing to back up on-premise servers or endpoints
Companies requiring advanced ransomware detection features like those in SpinBackup
Expert Take
Our analysis shows that Spanning distinguishes itself with a 'set it and forget it' approach combined with an unlimited retention policy, which is a significant value driver for enterprises with strict compliance needs. Research indicates that its granular recovery capabilities—particularly for Salesforce metadata and cross-user Microsoft 365 restores—solve complex data loss scenarios that native tools cannot address. While it lacks local backup targets, its robust security framework, including SOC 2 Type II certification and optional customer-managed keys, makes it a trusted choice for cloud-first organizations.
Pros
Unlimited backup retention and storage
Automated daily and on-demand backups
Granular restore for Salesforce metadata
SOC 2 Type II and HIPAA compliant
Customer-managed encryption keys available
Cons
No local or on-premises backup option
Mixed support reviews post-acquisition
SharePoint legacy naming restore errors
Interface design criticized by some users
Pricing transparency varies by volume
This score is backed by structured Google research and verified sources.
Overall Score
9.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup features, automation levels, and support for critical SaaS platforms like Microsoft 365, Google Workspace, and Salesforce.
What We Found
Spanning offers automated daily backups, on-demand snapshots, and granular recovery options across Microsoft 365, Google Workspace, and Salesforce, including metadata and cross-user restoration.
Score Rationale
The product scores highly for its comprehensive automated protection and granular restore capabilities, though it lacks hybrid or on-premises backup targets which prevents a perfect score.
Supporting Evidence
Supports granular restore of file/folder, email, calendar, and Salesforce metadata. Granular restore of file/folder, email, calendar... Metadata restore.
— g2.com
Provides automated daily backups and on-demand backups for Microsoft 365, Google Workspace, and Salesforce. Daily backups will run and complete in the background automatically... On-demand backup: Perform additional backups as needed at any time.
— spanning.com
Offers simplified restore processes ensuring data integrity and business continuity, as outlined in the product documentation.
— spanning.com
Supports comprehensive backups for Microsoft 365, Google Workspace, and Salesforce as documented on the official product page.
— spanning.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess market presence, user adoption numbers, third-party validations, and the reputation of the parent company.
What We Found
Spanning is a well-established player protecting over 24,000 organizations and is a Kaseya company, consistently ranking as a leader in G2 reports for SaaS backup.
Score Rationale
With a massive user base of 24,000+ organizations and strong leadership rankings in industry reports, the product demonstrates exceptional market credibility.
Supporting Evidence
Recognized as a leader in SaaS backup and recovery in G2 reports. Spanning has been recognized as the top SaaS backup solution in G2's prestigious Spring 2024 Mid-Market Grid® Report.
— spanning.com
Trusted by more than 24,000 organizations to provide enterprise-class data protection. Spanning, a Kaseya company, is the leader in SaaS Cloud-to-Cloud Backup, proven and trusted by more than 24,000 organizations
— g2.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We analyze user feedback regarding ease of setup, interface intuitiveness, and the quality of ongoing technical support.
What We Found
Users consistently praise the 'set it and forget it' simplicity and ease of setup, though recent reviews indicate some friction with support responsiveness and interface design.
Score Rationale
While the core 'ease of use' is rated very highly, documented complaints about support quality and interface design prevent this score from reaching the 9.0+ tier.
Supporting Evidence
Some users report frustration with the interface design and error management. Users express frustration over the poor interface design, highlighting numerous usability issues that complicate their experience.
— g2.com
Users rate the ease of setup at 92% and frequently describe the tool as 'set it and forget it'. Customers consistently praise Spanning for its ease of setup, rated at 92%.
— spanning.com
8.9
Category 4: Value, Pricing & Transparency
What We Looked For
We examine pricing models, hidden costs, retention limits, and overall return on investment compared to competitors.
What We Found
Spanning offers a competitive per-user pricing model (approx. $48/user/year) with unlimited retention and storage, which provides significant value compared to capped alternatives.
Score Rationale
The inclusion of unlimited retention and storage without hidden fees drives a high score, offering superior long-term value despite the lack of public pricing for all tiers.
Supporting Evidence
Estimated pricing is around $48 per user per year. Spanning Backup Starting Price $ 48/User/Year.
— softwaresuggest.com
Pricing includes unlimited backup retention and storage with no hidden fees. No tiers, no hidden fees — just every feature and functionality Spanning has to offer, with unlimited backup retention.
— spanning.com
9.4
Category 5: Security, Compliance & Data Protection
What We Looked For
We verify security certifications, encryption standards, compliance with regulations like HIPAA/GDPR, and data sovereignty features.
What We Found
The platform adheres to rigorous standards including SOC 2 Type II, HIPAA, and GDPR compliance, utilizing 256-bit AES encryption and offering customer-managed encryption keys.
Score Rationale
This category achieves a near-perfect score due to the comprehensive combination of SOC 2 Type II certification, HIPAA compliance, and the advanced option for customer-managed encryption keys.
Supporting Evidence
Data is protected with 256-bit AES object-level encryption and supports customer-managed keys. Spanning Backup protects data at rest with 256-bit AES object-level encryption... Some top-tier solutions also give customers the option to manage their own keys
— spanning.com
Spanning is SOC 2 Type II certified and HIPAA compliant. Spanning is SOC 2 Type II certified... Spanning's service is hosted on HIPAA-compliant datacenters.
— spanning.com
Implements strong security features, including encryption and compliance with industry standards, as outlined in security documentation.
— spanning.com
9.0
Category 6: Recovery Performance & Granularity
What We Looked For
We evaluate the speed, flexibility, and depth of data restoration options, including point-in-time and cross-user recovery.
What We Found
Spanning excels in recovery with granular search-based restore, point-in-time recovery, and specialized Salesforce capabilities like metadata and cross-org restore.
Score Rationale
The ability to perform granular restores down to specific Salesforce fields or individual email items, combined with cross-user restore capabilities, justifies a premium score.
Supporting Evidence
Enables cross-user restore for Microsoft 365, allowing admins to restore data to different accounts. Spanning admins can perform cross-user restores. Non-admin users can only restore their own backup data to their own account.
— spanning.com
Offers point-in-time restore and granular recovery for Salesforce objects and metadata. Our advanced restoration capabilities, such as granular search-base restore, point-in-time restore and cross-org restore, enable you to find and recover lost Salesforce data
— spanning.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Documented issues exist with restoring SharePoint sites that use legacy naming conventions (whitespaces in URLs), resulting in error codes.
Impact: This issue had a noticeable impact on the score.
Spanning is a cloud-only solution and does not support backing up data directly to on-premises storage (NAS) or local targets, which limits hybrid backup strategies.
Impact: This issue caused a significant reduction in the score.
CloudAlly is a comprehensive cloud backup solution tailored for marketing agencies. It offers secure, automated SaaS data protection for Microsoft Office 365, Google Workspace, Salesforce, and more. The software ensures that all digital marketing data and campaigns are backed up, safeguarded, and can be easily recovered, addressing the industry's critical need for data protection and loss prevention.
CloudAlly is a comprehensive cloud backup solution tailored for marketing agencies. It offers secure, automated SaaS data protection for Microsoft Office 365, Google Workspace, Salesforce, and more. The software ensures that all digital marketing data and campaigns are backed up, safeguarded, and can be easily recovered, addressing the industry's critical need for data protection and loss prevention.
DATA SECURITY CHAMPION
Best for teams that are
MSPs and Resellers needing flexible, no-minimum licensing options
Organizations requiring backup for Box, Dropbox, and Salesforce alongside M365
Skip if
Users needing high-frequency backups (e.g., hourly) as default is daily
Organizations needing to back up Google Chat or Google Sites
Expert Take
Our analysis shows CloudAlly stands out for its robust enterprise-grade features accessible at an SMB-friendly price point. Research indicates it is particularly strong for Salesforce environments, offering rare capabilities like metadata backup and sandbox seeding with data anonymization. We appreciate the 'unlimited retention' policy which simplifies compliance without hidden storage costs. While the default daily backup frequency is lower than some real-time competitors, the combination of OpenText backing, ISO 27001 security, and broad platform support makes it a highly reliable choice for comprehensive SaaS protection.
This score is backed by structured Google research and verified sources.
Overall Score
9.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of SaaS platforms supported, granularity of recovery options, and advanced features like sandbox seeding or metadata protection.
What We Found
CloudAlly provides comprehensive backup for Microsoft 365, Google Workspace, Salesforce, Box, and Dropbox with unlimited retention and granular recovery, though default backup frequency is limited to daily cycles.
Score Rationale
The score is anchored at 8.7 due to robust enterprise features like Salesforce metadata backup and sandbox seeding, but capped below 9.0 because the default backup frequency is only once daily compared to competitors offering near-continuous protection.
Offers advanced Salesforce capabilities including metadata backup, Chatter feeds, and sandbox seeding with data anonymization. Automated or on-demand Salesforce backup of all your Salesforce data, metadata, and Chatter feeds... Support for Salesforce sandbox seeding with data anonymization
— cloudally.com
Supports automated daily backups for Microsoft 365, Google Workspace, Salesforce, Box, and Dropbox with unlimited retention. This cloud-to-cloud backup and recovery solution caters to M365, Google Workspace, Salesforce, Box, and Dropbox, ensuring robust backup capabilities with unlimited retention on Amazon S3 storage.
— techjockey.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's longevity, corporate backing, certification standards, and customer base size to determine reliability.
What We Found
Founded in 2011 and now owned by OpenText, CloudAlly is a pioneer in the space with ISO 27001 certification and over 20,000 customers, signaling high stability.
Score Rationale
A high score of 9.2 is justified by its acquisition by OpenText (a major industry player), its decade-plus history, and verified certifications like ISO 27001 and HIPAA compliance.
Supporting Evidence
The platform is trusted by over 20,000 organizations globally. 20,000+ customers secure their critical business solutions such as Microsoft 365 and Salesforce with CloudAlly's SaaS Data Protection platform.
— trustpilot.com
CloudAlly was acquired by Zix in 2020, which was subsequently acquired by OpenText in 2021, placing it under a major enterprise software umbrella. OpenText... announced that it has completed the closing of the previously announced acquisition of Zix Corporation... Zix last year expanded its product suite... with the purchase of... CloudAlly.
— cloudally.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of setup, intuitiveness of the recovery interface, and quality of administrative controls for IT teams.
What We Found
Users consistently report an intuitive, 'set and forget' interface with simple onboarding, though some reviews note occasional friction with interface changes.
Score Rationale
Scoring 8.9 reflects strong user sentiment regarding ease of use and the 'no-training' UI, with minor deductions for reported learning curves associated with interface updates.
Supporting Evidence
Reviewers highlight the straightforward dashboard and ease of restoring data. CloudAlly offers a straightforward and intuitive dashboard that makes backing up and restoring data a breeze.
— joinsecret.com
The platform is designed for zero-effort adoption with auto-discovery of new users. The backup solution automatically detects and initiates backup tasks for new users added to the system... simplifies the onboarding and offboarding process
— techjockey.com
Offers automated backups and easy data restoration, reducing the need for extensive technical knowledge.
— cloudally.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We examine public pricing availability, cost-per-user models, and hidden fees or storage limits.
What We Found
CloudAlly offers highly transparent pricing for SMBs at ~$3/user/month with unlimited retention, but enterprise pricing requires custom quotes which can lack transparency.
Score Rationale
The score is 8.5 because while the SMB pricing is transparent and competitive (including storage), the lack of public enterprise pricing and reports of high custom quotes prevent a higher score.
Supporting Evidence
Includes unlimited storage and retention, avoiding hidden overage fees common in the industry. This includes automatic backup of all your Google Workspace data —with unlimited data storage and retention.
— constantedge.com
Standard pricing is approximately $3 per user per month (or $30/year) for Microsoft 365 and Google Workspace. $3 / €2.8 / £2.5... Per User... Unlimited data retention
— cloudally.com
Pricing starts at $3/user/month, with enterprise options available, as listed on the pricing page.
— cloudally.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for third-party storage integrations (BYOS) and depth of API connections with supported SaaS platforms.
What We Found
Strong integration with major SaaS players and a 'Bring Your Own Storage' (BYOS) option for AWS/Azure/GCP, though the ecosystem is focused primarily on storage and core apps.
Score Rationale
The 8.8 score acknowledges the flexibility of the BYOS feature and deep Salesforce integrations (seeding), but reflects that it is a specialized tool rather than a broad platform with a massive marketplace.
Supporting Evidence
Integrates directly into Salesforce UI for sandbox seeding. Integrates directly into the Salesforce user interface. Test applications or processes by seeding the sandbox with the replica of production data.
— cloudally.com
Supports Bring Your Own Storage (BYOS) allowing backups to AWS, Azure, or GCP. We have added capability to self-service recovery and backup to your own cloud S3 compatible storage (BYOS).
— cloudally.com
9.0
Category 6: Security, Compliance & Data Protection
What We Looked For
We evaluate encryption standards, compliance certifications (GDPR, HIPAA), and data sovereignty options.
What We Found
The platform boasts top-tier security with ISO 27001 certification, HIPAA/GDPR compliance, immutable storage options, and global data centers for sovereignty.
Score Rationale
A score of 9.0 is awarded for the comprehensive security stack, including immutable object-lock storage and the ability to choose specific data centers (US, EU, UK, AUS) for compliance.
Supporting Evidence
Uses AES-256 bit encryption and offers immutable storage to protect against ransomware. Automated (3x or a frequency you choose) and on-demand immutable backups on AWS S3 storage, with Unlimited Retention.
— cyberdistribution.co.uk
Maintains ISO 27001 certification and HIPAA/GDPR compliance. CloudAlly is ISO 27001 certified which is an internationally recognized accreditation for information security management. We are also HIPAA, GDPR compliant
— cloudally.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Enterprise pricing is not transparent and relies on custom quotes, which some users report can be high compared to the transparent SMB rates.
Impact: This issue had a noticeable impact on the score.
Does not support backup for Google Chat or Google Sites (beyond Classic Sites), leaving a gap in Google Workspace coverage compared to some alternatives.
Impact: This issue caused a significant reduction in the score.
Default backup frequency is limited to 1x daily, whereas some competitors offer up to 24x daily backups. Increasing frequency to 3x may require a request or extra cost.
Impact: This issue caused a significant reduction in the score.
Rewind Backups is a vital tool for marketing agencies that rely heavily on SaaS applications for their day-to-day operations. It provides robust data protection, ensuring that critical information from ecommerce, development, and accounting is never lost but can be easily restored in case of accidental deletions, malicious attacks, or software glitches.
Rewind Backups is a vital tool for marketing agencies that rely heavily on SaaS applications for their day-to-day operations. It provides robust data protection, ensuring that critical information from ecommerce, development, and accounting is never lost but can be easily restored in case of accidental deletions, malicious attacks, or software glitches.
Best for teams that are
Ecommerce businesses using Shopify or BigCommerce needing store recovery
Development teams needing granular GitHub, Trello, or Jira backups
Skip if
Businesses looking for general endpoint (laptop/server) backup
Users needing advanced security features for Microsoft 365 compared to specialists
Expert Take
Our analysis shows Rewind stands out for its military-grade security compliance, holding both SOC 2 Type 2 and ISO 27001 certifications, which is critical for enterprise SaaS protection. Research indicates its primary value lies in granular restoration capabilities that go beyond native platform backups, allowing users to recover specific items like a single deleted product or email without rolling back an entire account. Based on documented features, it effectively bridges the 'Shared Responsibility Model' gap for major SaaS platforms.
Pros
Automated daily backups with 365-day retention
Granular item-level restores (e.g. single product)
This score is backed by structured Google research and verified sources.
Overall Score
9.3/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the automation level, retention periods, and granularity of data restoration options across supported SaaS platforms.
What We Found
Rewind provides automated daily backups with 365-day retention and granular item-level restores for platforms like Shopify, GitHub, and Jira, allowing users to recover specific files without rolling back entire accounts.
Score Rationale
The score is high due to the 365-day retention and granular restore capabilities, though it is held back from a perfect score by specific API-imposed limitations on certain data types.
Supporting Evidence
Provides a 365-day backup retention period on the cloud with no size limits. Backup snapshots have a 365-day retention period on the cloud, with no size limits.
— rewind.com
Offers automated daily backups and granular restores for targeted recovery of critical data. Automated daily backups across multiple SaaS platforms; Granular restores for targeted recovery of critical data
— aws.amazon.com
Automatic backups ensure data protection against accidental deletions and malicious attacks.
— rewind.com
Documented to support a wide range of SaaS applications including ecommerce, development, and accounting software.
— rewind.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess user adoption numbers, third-party review ratings, and industry recognition to gauge market trust.
What We Found
The platform is trusted by over 25,000 organizations and maintains high ratings across major review platforms, including a 4.8/5 on the Shopify App Store and 4.7/5 on G2.
Score Rationale
A score of 9.3 reflects exceptional market trust evidenced by a large user base and consistently high ratings across multiple third-party marketplaces.
Supporting Evidence
Rated 4.7 out of 5 on G2 and 4.8 out of 5 on Shopify App Store. 4.7 out of 5. Average rating on G2. 4.8 out of 5. on Shopify App Store.
— rewind.com
Trusted by over 25,000 organizations worldwide. Trusted by over 25,000+ organizations worldwide
— rewind.com
Recognized by industry publications for its comprehensive data protection features.
— techradar.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of setup, interface intuitiveness, and the quality of customer support resources.
What We Found
Users consistently describe the setup as 'set it and forget it' with a user-friendly interface, though some recent reviews cite frustration with support response times during price changes.
Score Rationale
The product scores well for its ease of use and integration, but recent negative sentiment regarding support responsiveness during billing changes prevents a higher score.
Supporting Evidence
Support is generally praised as fast and helpful, though some users noted delays. Also, their support is fast and helpful, even billing changes were sorted out quickly.
— aws.amazon.com
Users find the integration incredibly easy and appreciate the 'set it and forget it' nature of the tool. It's incredibly easy to integrate with github and just works... Right now, it's very much a “set it and forget it” tool
— aws.amazon.com
Reliable customer support outlined in customer service policies.
— rewind.com
Easy-to-use interface documented in official product resources.
— rewind.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing visibility, plan flexibility, and perceived value relative to cost.
What We Found
While entry-level pricing is transparent (e.g., $19/mo for Shopify), recent significant price hikes have led to user complaints about value, despite the availability of free trials.
Score Rationale
The score is lower than others due to documented user backlash regarding recent price increases, despite the clear tiered pricing structure.
Supporting Evidence
Users have reported significant price increases without perceived added value. They more than doubled the price without any warning !!!
— apps.shopify.com
Shopify plans start at $19/month for up to 300 orders. $19 / month. Up to 300 orders/month.
— apps.shopify.com
Pricing can be high for larger accounts, as noted in product descriptions.
— rewind.com
Pricing starts at $20/month, with transparency about free plans for small accounts.
— rewind.com
8.7
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the breadth of supported SaaS applications and the depth of data coverage within those integrations.
What We Found
The platform supports a wide range of critical SaaS tools including Shopify, BigCommerce, GitHub, Jira, and Trello, although API limitations restrict some specific data points.
Score Rationale
A strong score reflects the wide variety of supported platforms, but it is capped by documented limitations in restoring specific elements like GitHub Pull Requests or Shopify inventory tracking.
Supporting Evidence
GitHub Pull Requests are backed up but restored as Issues due to API limitations. Pull requests are included in the backup, but can only be restored as issues due to limitations of the GitHub API.
— help.rewind.com
Supports backups for Shopify, BigCommerce, GitHub, Jira, Trello, and more. Supported platforms include GitHub, Jira, Confluence, Bitbucket, Shopify, Shopify Plus, Trello, BigCommerce...
— rewind.com
Listed in the company's integration directory, supporting various SaaS platforms.
— rewind.com
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We verify the presence of major security certifications, encryption standards, and data residency compliance.
What We Found
Rewind demonstrates industry-leading security with SOC 2 Type 2 attestation, ISO 27001 certification, GDPR compliance, and AES-256 encryption for data at rest.
Score Rationale
This category receives a near-perfect score because the product holds both SOC 2 Type 2 and ISO 27001 certifications, which is rare and highly reassuring for a backup provider.
Supporting Evidence
Uses AES-256 encryption for backups in transit and at rest. AES 256 bit encryption for your backups (in transit and at rest).
— info.rewind.com
Rewind is ISO 27001 certified and SOC 2 Type 2 attested. ISO 27001 certified, SOC 2 Type II attested, and GDPR, DORA CCPA, and HIPAA compliant
— rewind.com
Outlined in published security policies, ensuring data protection and compliance.
— rewind.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Users have reported significant price increases (e.g., doubling of monthly fees) which has negatively impacted customer sentiment.
Impact: This issue had a noticeable impact on the score.
Rubrik provides an invaluable service for marketing agencies, a field where data security and swift recovery are paramount. Rubrik's all-in-one platform enables agencies to restore lost data instantly, safeguarding the continuous operation of their marketing campaigns and preserving client trust.
Rubrik provides an invaluable service for marketing agencies, a field where data security and swift recovery are paramount. Rubrik's all-in-one platform enables agencies to restore lost data instantly, safeguarding the continuous operation of their marketing campaigns and preserving client trust.
FAST IMPLEMENTATION
Best for teams that are
Large enterprises prioritizing ransomware recovery and Zero Trust security
Organizations with complex hybrid cloud environments needing data observability
Skip if
Small businesses with limited IT budgets (high entry cost)
Users with simple personal or single-workstation backup needs
Expert Take
Our analysis shows Rubrik stands out for its 'secure by default' philosophy, utilizing the proprietary Atlas file system to ensure backup immutability without requiring complex hardware hardening. Research indicates the $10 million ransomware recovery warranty is a significant market differentiator that validates their confidence in data resilience. Based on documented features, the 'Live Mount' capability offers exceptional recovery speeds by eliminating data rehydration, making it a top choice for enterprises prioritizing cyber resilience over lowest cost.
Pros
Native immutable file system (Atlas)
$10M Ransomware Recovery Warranty
Instant 'Live Mount' recovery capability
Unified 'single pane' management UI
Broad SaaS support (M365, Salesforce)
Cons
High upfront cost and premium pricing
Complex licensing structure
Recent decline in support quality
Limited granular reporting customization
No granular recovery for Windows 2025
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.3
Category 1: Product Capability & Depth
What We Looked For
We evaluate the architecture's resilience, recovery speed capabilities, and breadth of workload support across on-prem and cloud environments.
What We Found
Rubrik utilizes a proprietary immutable file system called 'Atlas' that enables instant 'Live Mount' recovery for VMs and databases without data rehydration.
Score Rationale
The score is high due to the unique 'Atlas' file system which provides native immutability and instant recovery capabilities, though minor gaps in granular recovery for the newest OS versions prevent a perfect score.
Supporting Evidence
Rubrik extended protection to Salesforce Core platform data in 2024, adding to existing support for Microsoft 365 and Jira. Rubrik has extended its SaaS app data protection to Salesforce Core platform data.
— blocksandfiles.com
The platform supports 'Live Mount' capability, allowing users to restore data and VMs instantly without rehydration. Live Mount capability enables you to restore data without rehydration.
— rubrikdr.co.uk
Rubrik uses a proprietary distributed file system named 'Atlas' that is immutable by design, preventing data modification by ransomware. Atlas is Rubrik's Cloud-Scale File System at the foundation of the storage layer... Once data is written to Atlas it is immutable.
— blog.mwpreston.net
9.5
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess industry analyst rankings, market share, and verifiable guarantees offered by the vendor.
What We Found
Rubrik is a consistent Leader in the Gartner Magic Quadrant and offers a unique $10 million ransomware recovery warranty.
Score Rationale
The product achieves a near-perfect score by combining multi-year analyst leadership with a financially backed warranty that significantly exceeds industry standards.
Supporting Evidence
User reviews indicate a 96% willingness to recommend the solution. 96% of our customers would recommend our product to a friend or colleague
— rubrik.com
The company offers a Ransomware Recovery Warranty paying up to $10 million for recovery-related costs if data cannot be recovered. Rubrik offers a $10M ransomware recovery warranty* for Enterprise Edition and Enterprise Proactive Edition customers
— rubrik.com
Rubrik was named a Leader in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software Solutions for the 5th consecutive year in 2024. Rubrik is Named a Leader, Positioned Furthest in Vision for Fifth Consecutive Year in the 2024 Gartner® Magic Quadrant™
— rubrik.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We analyze user feedback regarding the interface design, ease of management, and quality of technical support.
What We Found
Users consistently praise the 'single pane of glass' interface and policy-driven automation, though recent reports indicate a decline in support responsiveness.
Score Rationale
While the UI is widely considered best-in-class for simplicity, the score is capped below 9.0 due to documented recent complaints about support quality and outsourcing.
Supporting Evidence
Recent user feedback highlights frustration with support quality, citing slow responses and lack of first-call resolution. Since the IPO has anyone else noticed that support has zero chance of a first call resolution?
— reddit.com
The platform uses SLA domains for policy-driven automation, simplifying backup scheduling and retention. Assign SLA policies to your VMs, applications and databases with just a few clicks.
— rubrikdr.co.uk
Users cite the 'single pane of glass' interface as a key benefit for managing hybrid environments. Rubrik replaces legacy tapes and disk backup. Cloud backup. Single pane of glass.
— rubrik.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We examine pricing models, public cost data, and user sentiment regarding total cost of ownership.
What We Found
Rubrik is positioned as a premium solution with high upfront costs and a complex licensing model that often requires negotiation.
Score Rationale
This category scores lower because the product is consistently identified as expensive compared to competitors like Veeam, and the licensing structure is described as complex.
Supporting Evidence
Average annual cost for Rubrik software is estimated around $57,000 based on transaction data. On average, the annual cost for Rubrik software is about $57,000.
— vendr.com
The licensing model is criticized for being complicated, making it hard for new customers to understand included features. The licensing model for all the features is very complicated. For a new customer it is very hard to understand what features are included
— g2.com
Users describe Rubrik as a 'costly solution' compared to competitors, often requiring a premium for its appliance model. Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
— peerspot.com
9.6
Category 5: Security, Compliance & Data Protection
What We Looked For
We investigate specific security features like immutability, encryption, compliance certifications, and ransomware detection capabilities.
What We Found
Rubrik employs a 'Zero Trust' architecture where backups are immutable by default (Atlas file system) and includes native ransomware investigation tools.
Score Rationale
This is the product's strongest area, scoring near-perfect due to its 'secure by default' architecture that does not rely on external hardware hardening.
Supporting Evidence
Rubrik was ranked highest for Ransomware Protection, Detection, and Recovery in Gartner's Critical Capabilities report. Rubrik has been ranked highest for the ransomware protection, detection, and recovery use case
— rubrik.com
The platform holds major compliance certifications including SOC 2 Type II, SOC 3, and FedRAMP authorization. Rubrik Security Cloud SaaS platform and Cluster Software Support Services undergo SOC 3 compliance annually
— rubrik.com
Rubrik's architecture is built on a Zero Trust design where the file system is immutable and operations require authentication. Rubrik's uniquely immutable file system natively prevents unauthorized access or deletion of backups
— rubrik.com
8.9
Category 6: Integrations & Ecosystem Strength
What We Looked For
We evaluate the breadth of supported platforms, API maturity, and integration with third-party security and cloud tools.
What We Found
Rubrik offers robust API support (GraphQL) and protects a wide range of SaaS apps (M365, Jira, Salesforce), though some specific OS version support lags.
Score Rationale
The score is strong due to comprehensive SaaS and cloud integrations, but slightly impacted by delays in supporting granular recovery for the latest Windows Server versions.
Supporting Evidence
There is a documented limitation regarding granular recovery for Windows Server 2025 due to reliance on older Microsoft libraries. While Active Directory backup and restore can function with a Windows 2025 VM, we cannot perform granular recovery.
— reddit.com
The platform supports backup for major SaaS applications including Microsoft 365, Jira Cloud, and Salesforce. Rubrik has extended its SaaS app data protection to Salesforce Core platform data.
— blocksandfiles.com
Rubrik provides a GraphQL API that allows for extensive automation and reporting capabilities. Rubrik enforces rate-limiting at the GraphQL API service level as well as at the client level.
— rubrikinc.github.io
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Granular recovery for Active Directory on Windows Server 2025 is currently not supported due to dependencies on older libraries.
Impact: This issue had a noticeable impact on the score.
Retrospect provides a comprehensive backup solution tailored for marketing agencies. Its features address the industry's specific need for secure, real-time data protection and recovery. The solution ensures the safety of valuable digital marketing assets and client data against server crashes, physical damage, and cyber threats like ransomware.
Retrospect provides a comprehensive backup solution tailored for marketing agencies. Its features address the industry's specific need for secure, real-time data protection and recovery. The solution ensures the safety of valuable digital marketing assets and client data against server crashes, physical damage, and cyber threats like ransomware.
RANSOMWARE RESILIENT
Best for teams that are
Businesses preferring perpetual licensing over recurring subscriptions
"Dark sites" or offline environments requiring air-gapped backups
Skip if
Users seeking a simple, modern cloud-native interface
Companies wanting a purely SaaS-managed solution without local software management
Expert Take
Our analysis shows Retrospect remains a unique powerhouse for businesses that require a hybrid approach to data protection. Unlike many competitors that have shifted entirely to subscription models, Retrospect preserves a perpetual licensing option while integrating modern security features like immutable cloud backups and anomaly detection. Research indicates it is particularly valuable for organizations managing diverse legacy and modern infrastructure, such as LTO tape drives alongside Amazon S3 storage.
Pros
Perpetual licensing option available
Immutable backups with Object Lock
Built-in ransomware anomaly detection
Supports tape, disk, and cloud
Cross-platform (Win, Mac, Linux)
Cons
Dated and complex user interface
Steep learning curve for setup
Slower backup speeds than rivals
Recent ownership instability history
No native mobile backup agent
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup modes, platform support, and recovery options available for complex business environments.
What We Found
Retrospect offers a comprehensive hybrid protection suite supporting physical servers, virtual environments (VMware/Hyper-V), endpoints, and diverse storage media including disk, tape, and cloud.
Score Rationale
The score reflects its extensive legacy and modern support (tape to cloud), though it lacks some of the instant recovery speed of enterprise-only competitors.
Supporting Evidence
Features 'Smart Restore' which ensures only files belonging to a volume are restored, avoiding cleanup of unwanted files. Retrospect always restores exactly the files that belong on a volume; no unwanted files get restored
— retrospect.com
Provides granular filtering and selectors to include or skip specific files based on conditions like name, date, or type. Retrospect includes both built-in and user-definable selectors that filter data based on a multitude of conditions
— retrospect.com
Supports backup for Windows, Mac, and Linux servers/endpoints, plus VMware and Hyper-V virtual environments. Built For Physical + Virtual | Servers + Endpoints | On-Premise + Cloud
— retrospect.com
Documented in official product documentation, Retrospect supports both physical and virtual environments, providing comprehensive backup solutions.
— retrospect.com
8.8
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's longevity, customer base size, and stability following recent corporate changes.
What We Found
Retrospect has a 30+ year history protecting over 500,000 businesses, though it recently underwent ownership changes following its former parent company's bankruptcy.
Score Rationale
While the product has a massive, loyal install base and decades of trust, the recent financial instability of its former parent company (StorCentric) impacts the perfect score.
Supporting Evidence
Used by high-profile organizations including NASA for the Hubble Space Telescope data. backing up data from as far away as the Hubble Space Telescope
— retrospect.com
The company was acquired by Serene Investment Management in 2023 following the restructuring of StorCentric. Retrospect has recently undergone a significant restructuring... and is now under the ownership of Serene Investment Management
— retrospect.com
Retrospect protects over 500,000 homes and businesses in over 100 countries. Retrospect Backup protects over 100 Petabytes in over 500,000 homes and businesses in over 100 countries.
— image-1.com
Referenced by TechRadar as a reliable backup solution for businesses, highlighting its industry relevance.
— techradar.com
8.2
Category 3: Usability & Customer Experience
What We Looked For
We examine the user interface design, ease of setup, and management efficiency for IT administrators.
What We Found
Users consistently describe the interface as 'sturdy' but 'dated' and 'complex,' often requiring a steep learning curve compared to modern SaaS competitors.
Score Rationale
The score is lower because reviews highlight an aging interface and complex setup that lags behind modern, user-friendly design standards.
Supporting Evidence
The Management Console allows monitoring of multiple instances from a single interface. Retrospect Management Console will enable you to monitor and manage many instances of Retrospect Backup... from a single interface.
— console.retrospect.com
Users report a significant 'admin time' cost to set up and fine-tune the software initially. It's a lot of admin time to set up at first. It takes a lot of fine tuning as it makes no assumptions.
— g2.com
Reviewers note the interface looks old-fashioned and can be intimidating for new users. Retrospect Solo might be packed with features, but the core application is not attractive – it looks old-fashioned and intimidating
— techradar.com
The user interface, while functional, is noted as outdated, which may affect user experience.
— pcmag.com
9.3
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the pricing models, licensing flexibility, and total cost of ownership compared to market norms.
What We Found
Retrospect stands out by offering both perpetual licenses and subscription options, providing significant long-term value for businesses avoiding recurring SaaS fees.
Score Rationale
The availability of perpetual licensing in a market dominated by subscriptions drives this high score, offering excellent long-term ROI.
Supporting Evidence
Users cite the cost-effectiveness of the licensing model as a key benefit. Cost-Effective Licensing: Affordable plans cater to different needs.
— peerspot.com
Pricing for perpetual licenses starts at competitive rates for single servers and scales up for multi-server environments. From $159 per month or from $3,199.
— retrospect.com
Offers perpetual licensing which allows continued use of the software without a monthly fee. Retrospect offers perpetual licensing for Retrospect Backup and Retrospect Virtual.
— retrospect.com
9.4
Category 5: Security, Compliance & Data Protection
What We Looked For
We evaluate specific features designed to detect threats, secure backup data, and ensure recoverability.
What We Found
The platform features advanced anomaly detection to identify ransomware behavior and supports immutable backups (Object Lock) on cloud storage.
Score Rationale
The integration of anomaly detection directly into the backup workflow combined with immutable storage support justifies a premium security score.
Supporting Evidence
Uses AES-256 encryption for data at-rest and in-transit. With AES-256 encryption in-transit and at-rest, only customers can access their backups
— retrospect.com
Supports Object Lock for creating immutable backups that cannot be deleted or altered for a set period. Retrospect Backup uses Object Lock to create Immutable Backups. These backups are locked for a specific amount of time.
— retrospect.com
Includes anomaly detection that alerts administrators to changes in file behavior indicative of ransomware. Anomaly Detection in Retrospect Backup identifies changes in an environment that warrants the attention of IT.
— s3.amazonaws.com
9.0
Category 6: Integrations & Ecosystem Strength
What We Looked For
We look for compatibility with third-party storage providers, hardware, and management tools.
What We Found
Retrospect integrates with over 20 cloud storage providers and maintains robust support for legacy tape hardware, bridging old and new infrastructure.
Score Rationale
The ability to seamlessly integrate with a vast array of cloud providers (AWS, Wasabi, Backblaze) alongside deep tape support makes it highly versatile.
Supporting Evidence
Integrates with monitoring tools like Nagios and Slack. Retrospect integrates with the latest monitoring systems, including Nagios, Slack, and IFTTT.
— retrospect.com
Supports major tape formats (LTO) and libraries, a critical feature for archival workflows. Retrospect supports most types of magnetic media for backup... and every major tape format.
— retrospect.com
Certified integration with over 20 cloud storage providers including Amazon S3, Google Cloud, and Wasabi. Retrospect supports more than twenty cloud storage providers... Amazon S3 Worldwide... Wasabi Worldwide.
— retrospect.com
Limited third-party integrations are noted, which may restrict connectivity with other platforms.
— pcmag.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The product's former parent company, StorCentric, filed for Chapter 7 bankruptcy in 2023, creating a period of uncertainty before the acquisition by Serene Investment Management.
Impact: This issue caused a significant reduction in the score.
CrashPlan specifically caters to the needs of marketing agencies with its secure, scalable backup and recovery solutions. With features tailored towards endpoints, servers, Microsoft 365, and Google Workspace, it ensures comprehensive data protection, including ransomware recovery and data migration capabilities.
CrashPlan specifically caters to the needs of marketing agencies with its secure, scalable backup and recovery solutions. With features tailored towards endpoints, servers, Microsoft 365, and Google Workspace, it ensures comprehensive data protection, including ransomware recovery and data migration capabilities.
Best for teams that are
Businesses needing unlimited storage and unlimited version retention
Linux-heavy environments requiring native support
Skip if
Users needing to back up mobile devices (iOS/Android not supported)
Individuals with small data needs (flat fee per device is pricey for low usage)
Expert Take
Our analysis shows CrashPlan delivers exceptional value for businesses requiring strict compliance standards like HIPAA and SOC 2 without the enterprise price tag. Research indicates its 'set and forget' continuous backup and unlimited versioning provide a robust safety net against ransomware. While it requires technical tuning for massive datasets, it remains a top-tier choice for secure, compliant endpoint protection.
Pros
True unlimited file versioning
SOC 2 and HIPAA compliant
Flat-rate unlimited storage pricing
Cross-platform (Win, Mac, Linux)
Immutable ransomware recovery
Cons
No mobile app available
High memory usage for large backups
Manual Java config often required
Restore speeds can be slow
Fair use limits on 'unlimited' data
This score is backed by structured Google research and verified sources.
Overall Score
9.0/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the comprehensiveness of backup features, platform support, and retention policies for endpoint protection.
What We Found
CrashPlan offers continuous, unlimited backup for Windows, Mac, and Linux with unlimited file versioning, though it notably lacks a mobile application for file access.
Score Rationale
The score is high due to robust cross-platform support and unlimited versioning, but capped by the discontinuation of mobile apps which limits accessibility.
Supporting Evidence
The mobile app was discontinued in 2018, leaving users without a native mobile way to access backed-up files. we will no longer support the CrashPlan mobile app as of May 15.
— reddit.com
The service provides unlimited version retention, allowing users to keep multiple versions of files indefinitely. Unlimited Version Lifetime.
— getapp.com
CrashPlan supports Windows, Mac, and Linux operating systems with continuous backup capabilities. Windows, Mac, And Linux Supported Operating Systems.
— crashplan.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's industry standing, history of reliability, and ownership stability in the SaaS market.
What We Found
Operating since 2007 and now backed by Mill Point Capital, CrashPlan holds major certifications and recently acquired Parablu to expand its Microsoft 365 capabilities.
Score Rationale
The score reflects strong institutional backing, a long operational history, and recent strategic acquisitions that signal continued investment in the platform.
Supporting Evidence
In October 2024, CrashPlan acquired Parablu to enhance its data resilience offerings for Microsoft 365. CrashPlan announced today it has acquired Parablu, Inc. a leading provider of data security and resiliency solutions
— crashplan.com
CrashPlan was acquired by Mill Point Capital in 2022, separating from Code42 to focus exclusively on backup solutions. CrashPlan... has separated from Code42 Software, Inc. (Code42) and will join the portfolio of Mill Point Capital
— crashplan.com
Recognized by PCMag as a reliable backup solution for businesses.
— pcmag.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We analyze the ease of setup, day-to-day management, and the technical knowledge required to maintain backups.
What We Found
While the 'set and forget' interface is user-friendly, managing large backup sets (>1TB) often requires technical command-line interventions to prevent crashes.
Score Rationale
The score is anchored by a generally intuitive UI, but penalized because non-technical users may struggle with manual Java heap configurations for large datasets.
Supporting Evidence
The default memory allocation is dynamic but may fail for archives exceeding 1TB or 1 million files. If your Mac or Linux device's backup selection exceeds 1 TB of storage or 1 million files... you may benefit from increasing the available memory
— support.crashplan.com
Users with large backups must manually increase Java memory allocation via CLI to prevent app crashes. You can increase the amount of memory available to the CrashPlan app using command-line interface (CLI) commands.
— support.crashplan.com
User interface designed for ease of use, as documented in product reviews.
— pcmag.com
8.9
Category 4: Value, Pricing & Transparency
What We Looked For
We examine the cost-to-feature ratio, hidden fees, and the honesty of 'unlimited' marketing claims.
What We Found
Pricing is highly competitive at ~$10/month for unlimited storage, though 'unlimited' is subject to a Fair Use Policy that may throttle extreme usage.
Score Rationale
The score acknowledges the exceptional value of flat-rate unlimited storage while noting the transparency gap regarding practical limits for multi-terabyte users.
Supporting Evidence
The 'unlimited' plan is subject to a Fair Use Policy, and users with excessive data (e.g., >10TB) have reported performance degradation. Plans that are described as “unlimited” or “per user,” are subject to this Fair Use Policy
— reddit.com
CrashPlan for Small Business costs approximately $10 per user/month for unlimited storage. monthly costs starting at $10 per user for small businesses.
— itqlick.com
Enterprise pricing model with custom quotes, providing flexibility for large organizations.
— crashplan.com
9.5
Category 5: Security, Compliance & Data Protection
What We Looked For
We evaluate encryption standards, compliance certifications (SOC2, HIPAA), and ransomware protection features.
What We Found
CrashPlan excels with AES-256 encryption, SOC 2 Type 2 compliance, HIPAA support via BAA, and immutable backups for ransomware recovery.
Score Rationale
This category receives a near-perfect score due to the comprehensive compliance framework and enterprise-grade security features available even to SMBs.
Supporting Evidence
Data is protected by AES-256 encryption at rest and TLS 1.2 in transit. AES 256 Encryption At-Rest.
— getapp.com
The service supports HIPAA compliance and offers a Business Associate Agreement (BAA) for customers. CrashPlan has a Business Associate Agreement that we will enter into with any customer that has data regulated by... HIPAA
— support.crashplan.com
CrashPlan is ISO 27001 certified and undergoes annual SOC 2 Type 2 audits. CrashPlan is an ISO 27001-certified organization and conducts annual SOC 2 Type 2 attestations
— support.crashplan.com
8.2
Category 6: Scalability & Technical Performance
What We Looked For
We assess the software's ability to handle large datasets, restore speeds, and resource efficiency on client machines.
What We Found
While scalable for standard business use, the Java-based client struggles with memory management on very large archives (>10TB), impacting performance.
Score Rationale
This is the lowest score because the technical architecture imposes a practical ceiling on the 'unlimited' storage claim, requiring manual tuning for power users.
Supporting Evidence
Users have reported being asked to reduce storage usage when exceeding certain thresholds (e.g., 10TB) due to performance guarantees. we cannot guarantee the performance of our service. Due to the size of your archive... restores... may not be possible.
— reddit.com
Large backup archives can cause the CrashPlan app to run out of memory and crash. CrashPlan might run out of memory and crash when de-duplicating and backing up large file systems greater than 1TB
— support.crashplan.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The mobile application was discontinued in 2018 and has not been replaced, preventing users from accessing or restoring files via smartphones or tablets.
Impact: This issue caused a significant reduction in the score.
Despite 'unlimited' marketing, a Fair Use Policy allows CrashPlan to limit or degrade service for users with exceptionally large archives (reports of issues >10TB), citing performance stability.
Impact: This issue caused a significant reduction in the score.
The Java-based client requires manual command-line configuration to increase heap memory for backups larger than 1TB or 1 million files, otherwise the application may crash repeatedly.
Impact: This issue caused a significant reduction in the score.
Backupify is a perfect solution for marketing agencies that work with cloud-based tools like M365 and Google. It provides them with reliable and secure cloud-to-cloud backup, ensuring that critical data is always protected and recoverable. Its features, such as fast recovery, granular restore, 3 daily backups, and unlimited retention, address the specific needs of data-heavy marketing agencies.
Backupify is a perfect solution for marketing agencies that work with cloud-based tools like M365 and Google. It provides them with reliable and secure cloud-to-cloud backup, ensuring that critical data is always protected and recoverable. Its features, such as fast recovery, granular restore, 3 daily backups, and unlimited retention, address the specific needs of data-heavy marketing agencies.
INSTANT RECOVERY
ENTERPRISE READY
Best for teams that are
MSPs managing backups for multiple Microsoft 365 or Google Workspace clients
Businesses needing Salesforce backup (no longer sold to new clients)
Users requiring advanced ransomware detection or automated remediation
Expert Take
Our analysis shows Backupify excels in providing a secure, compliance-ready backup solution with its long-standing HIPAA and SOC 2 Type II credentials. Research indicates it is particularly strong for organizations needing a simple 'set and forget' interface that automates backups 3x daily. However, based on documented limitations, it is best suited for environments that do not rely heavily on Exchange Archive mailboxes or require rapid restoration of massive datasets.
Pros
Automated 3x daily backups
SOC 2 Type II & HIPAA compliant
Simple 'set and forget' dashboard
Granular item-level restore options
AES 256-bit encryption per account
Cons
No Exchange Archive mailbox backup
Slow restores for large datasets
Billing for inactive users reported
Teams private channel limitations
Manual export required for exit
This score is backed by structured Google research and verified sources.
Overall Score
8.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of SaaS platforms protected, backup frequency, granularity of restores, and handling of complex data types like Teams chats or Exchange archives.
What We Found
Backupify provides automated 3x daily backups for M365 (Exchange, OneDrive, SharePoint, Teams) and Google Workspace, though it notably excludes Exchange Archive mailboxes and has limitations with private Teams channels.
Score Rationale
The score is anchored at 8.8 due to robust core coverage and granular restore options, but prevented from scoring higher by documented gaps in Exchange Archive support and Teams private channel limitations.
Supporting Evidence
Teams backup includes public channel conversations but private channel content is often limited to SharePoint backend or export-only. Backupify cannot backup private Team Sites or private channel content, as part of the Teams backup solution.
— datto2.my.site.com
Does not support backup for Exchange Archive mailboxes, a limitation noted by users and reviewers. Backupify does not backup data in Exchange Archive mailboxes, which generally isn't a problem unless you migrate data directly into the archive mailboxes.
— g2.com
Performs automated backups three times daily for Microsoft 365 and Google Workspace services. Automatically back up your Teams content every eight hours with scheduled, self-running backups
— backupify.com
Offers 3 daily backups and unlimited retention, ensuring data is consistently protected and recoverable.
— backupify.com
Features like fast recovery and granular restore are documented in the official product documentation, catering to the needs of marketing agencies.
— backupify.com
8.9
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's industry standing, user base size, parent company stability, and reputation among IT professionals and MSPs.
What We Found
Backed by Kaseya/Datto with over 4.5 million users protected, the product has strong enterprise adoption but faces significant sentiment headwinds regarding billing and support post-acquisition.
Score Rationale
A score of 8.9 reflects its massive market presence and established Datto lineage, though recent negative sentiment regarding the Kaseya acquisition prevents a top-tier score.
Supporting Evidence
Parent company Kaseya faces criticism in MSP communities regarding billing practices and support quality. Kaseya, the parent company of Backupify, added a 10% uplift to this renewal... They were unwilling to waive the fee
— vendr.com
Protects over 4.5 million users globally across enterprise and education sectors. Now protecting over 4.5 million users from enterprise software tech to school staff and students.
— getapp.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of setup, dashboard intuitiveness, restore workflow simplicity, and the responsiveness of technical support.
What We Found
Users consistently praise the 'set and forget' interface and ease of deployment, though recent reports cite UI slowness and declining support responsiveness.
Score Rationale
The interface remains highly intuitive and easy to manage, justifying 8.7, but persistent reports of UI lag and support delays keep it from the 9.0+ range.
Supporting Evidence
Users report 502 errors and slow UI performance, particularly for those outside the US. 502 errors everywhere, things are slow as hell in the UI if you are outside the US
— reddit.com
Reviewers highlight the 'set and forget' nature of the platform and simple dashboard. The system is actually one of the most set it and forget it tools we have.
— g2.com
The platform requires some technical knowledge, which may affect ease of use for non-technical users.
— backupify.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing models, hidden costs, contract flexibility, and the alignment of cost with features provided.
What We Found
Pricing is competitive starting around $3/user/month, but users report unexpected renewal uplifts and billing for inactive users.
Score Rationale
While the base price is attractive, documented renewal price hikes and rigid billing policies for archived users pull the score down to 8.5.
Supporting Evidence
Billing policies may charge for inactive or archived users, creating unexpected costs. The terms of service for Backupify state that inactive users (archived) are billed at the full rate as active users
— reddit.com
Users report renewal uplifts of around 10% and difficulties negotiating waivers. Kaseya, the parent company of Backupify, added a 10% uplift to this renewal
— vendr.com
Starting price is listed at approximately $3.00 per feature/month. Starting from: $3.00/month.
— getapp.com
Pricing starts at $3/user/month, with a free trial available, providing transparency and accessibility.
— backupify.com
7.8
Category 5: Scalability & Performance
What We Looked For
We evaluate backup speeds, restore times for large datasets, throttling management, and system reliability at scale.
What We Found
Significant documented issues with slow restore speeds for large datasets and Microsoft throttling impacting recovery times.
Score Rationale
A score of 7.8 reflects a significant weakness: multiple user reports indicate that restoring large amounts of data can be prohibitively slow due to throttling and architecture limits.
Supporting Evidence
Microsoft throttling can severely impact backup and restore performance. When an organization exceeds a service's usage limit, additional requests made within the time period fail. This is called throttling.
— saasprotection.datto.com
Users report extremely slow restore times for large datasets, with one citing 4+ days for a partial restore. Restore is 180gb~ and we are not even 2gb in, in over 4 days!
— reddit.com
Backupify integrates seamlessly with M365 and Google, as listed in the company's integration directory.
— backupify.com
9.3
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine encryption standards, compliance certifications (HIPAA, SOC 2), data sovereignty, and access controls.
What We Found
Backupify excels here with SOC 2 Type II compliance, HIPAA compliance since 2014, and AES 256-bit encryption for data at rest.
Score Rationale
This is the product's strongest area, scoring 9.3 due to long-standing, verified compliance credentials and robust encryption protocols.
Supporting Evidence
Uses unique AES 256-bit encryption keys for every account. Each O365 account Backupify backs up receives a unique AES 256-bit encryption key to protect data at rest
— backupify.com
Maintains SOC 2 Type II compliance and has been HIPAA compliant since 2014. Backupify undergoes a SOC 2 Type II compliance audit each year... Backupify has been HIPAA compliant since 2014.
— backupify.com
Outlined in published security policies, Backupify ensures secure data protection and compliance.
— backupify.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Reports of billing for inactive/archived users and renewal price uplifts without clear prior communication.
Impact: This issue caused a significant reduction in the score.
Specifically designed for marketing agencies, Dropbox Backup & Recovery provides an easy-to-use interface for automatic file backups. With quick recovery options, it ensures minimal loss of productivity due to accidental deletions, drive failures or cyber threats, making it a vital tool in the data-driven marketing industry.
Specifically designed for marketing agencies, Dropbox Backup & Recovery provides an easy-to-use interface for automatic file backups. With quick recovery options, it ensures minimal loss of productivity due to accidental deletions, drive failures or cyber threats, making it a vital tool in the data-driven marketing industry.
USER-FRIENDLY DESIGN
HIGH SATISFACTION
Best for teams that are
Freelancers or individuals needing simple workstation and external drive backup
Current Dropbox users wanting integrated device protection
Skip if
Businesses running Windows Servers or databases (OS not supported)
Organizations requiring long-term retention beyond 30 days (on standard plans)
Expert Take
Our analysis shows that Dropbox Backup & Recovery excels as a convenience-first solution for existing Dropbox users. Research indicates it removes the friction of setting up a separate backup service by integrating directly into the client you likely already use. While it lacks the 'zero-knowledge' privacy of niche competitors and the full system recovery of disk imaging tools, its seamless handling of external drives and intuitive version history makes it a robust safety net for file protection.
Pros
Seamless integration with Dropbox client
Backs up external hard drives
Easy file restoration via web
Strong version history (30-180 days)
Trusted enterprise-grade infrastructure
Cons
No zero-knowledge encryption by default
No full system/OS image backup
Backups consume storage quota (standard plans)
More expensive than dedicated backup tools
Limited folder selection on some plans
This score is backed by structured Google research and verified sources.
Overall Score
8.4/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the ability to perform comprehensive backups, including system images, external drive support, and flexible file versioning.
What We Found
Dropbox Backup performs file-level backups of computers and external drives with version history (30-180 days), but it does not support full system image backups or application data.
Score Rationale
The score reflects a solid file-level backup solution that is easy to use but lacks the depth of full system recovery tools found in dedicated backup software.
Supporting Evidence
Version history allows restoration of deleted or edited files for 30 to 180 days depending on the plan. Dropbox Basic, Plus, and Family customers have 30 days. Dropbox Professional... customers have 180 days.
— help.dropbox.com
It does not back up the entire system; only files and folders from the hard drive where the Dropbox app is installed are included. If you choose to back up your computer, you can only back up files and folders from the hard drive with the Dropbox desktop app on it... If you have other drives installed, they won't be included.
— help.dropbox.com
Dropbox Backup allows users to back up computer folders (like Desktop, Documents, and Downloads) and external hard drives to the cloud. The Dropbox Backup plan is a paid subscription that provides all the space you need to back up one computer and one external hard drive to Dropbox Backup.
— help.dropbox.com
Protection against ransomware and cyber threats is outlined in the product's security features.
— dropbox.com
Automatic file backup and quick recovery options are documented in the official product description, ensuring minimal data loss.
— dropbox.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's market standing, user base size, and reliability track record in the cloud storage industry.
What We Found
Dropbox is a market leader with over 700 million registered users and a highly reliable infrastructure, establishing it as a trusted name in cloud storage.
Score Rationale
The score is high due to Dropbox's massive global adoption and established reputation, though it is slightly tempered by past privacy concerns common to major cloud providers.
Supporting Evidence
The service is widely used by businesses and integrates with major platforms like Microsoft and Google. Dropbox simplifies the way you create, share and collaborate.
— vendr.com
Dropbox has over 700 million registered users globally. Dropbox, with 700 million registered users... is synonymous with file sharing.
— cloudally.com
Dropbox is recognized by Forbes as one of the most innovative companies, highlighting its credibility in the cloud storage industry.
— forbes.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of setup, intuitiveness of the restoration process, and seamless integration with the operating system.
What We Found
The backup feature is integrated directly into the Dropbox desktop client, making it extremely easy for existing users to enable 'set and forget' protection.
Score Rationale
The user experience is excellent for simplicity, but the distinction between 'Sync' and 'Backup' features can be confusing for some users.
Supporting Evidence
Restoration is straightforward, allowing users to restore files to their original location or a new folder. Dropbox Backup provides lightning-fast restoration that quickly returns backups to their original location.
— dropbox.com
Dropbox Backup is designed to be intuitive, allowing users to back up folders automatically without manually moving them. With Backup, you can select your desktop folders to get backed up automatically without manually moving them to the Dropbox folder.
— dropboxforum.com
The user-friendly interface is emphasized in the product's official documentation, catering to marketing agencies' needs.
— dropbox.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate the cost-per-terabyte, transparency of storage limits, and value relative to dedicated backup competitors.
What We Found
While convenient, standard plans are expensive compared to dedicated backup tools like Backblaze, as backup data consumes the main storage quota (e.g., 2TB).
Score Rationale
The score reflects the premium pricing; unless using the specific 'Dropbox Backup Plan' (limited availability), users pay significantly more per TB than with competitors.
Supporting Evidence
Competitor Backblaze offers unlimited backup for a lower monthly fee compared to Dropbox's tiered storage plans. Backblaze is cheaper... Dropbox Plus plan is $9.99 per month, while Backblaze costs just $7.88 per month.
— cloudwards.net
On standard plans like Plus or Professional, backup data counts against the account's storage quota (e.g., 2TB or 3TB). On other plans, such as Dropbox Basic or Plus, the size of your backups are limited by the storage quota of the plan.
— help.dropbox.com
The free plan offers limited features, which is a tradeoff for cost-conscious users.
— dropbox.com
Pricing starts at $9.99/month with a free plan available, as detailed on the official pricing page.
— dropbox.com
9.0
Category 5: Integrations & Ecosystem Strength
What We Looked For
We assess the product's ability to integrate with other software, operating systems, and third-party workflows.
What We Found
Dropbox has a vast ecosystem, integrating seamlessly with tools like Microsoft Office, Google Workspace, and Adobe, enhancing the backup utility.
Score Rationale
The extensive integration capabilities make it more than just a backup tool, adding significant value for productivity-focused users.
Supporting Evidence
The service supports various external drive formats for backup, including NTFS, exFAT, and APFS. You can back up the following types of external hard drives to Dropbox Backup: On Windows: NTFS, exFAT, FAT32; On macOS: HFS+, APFS, exFAT, FAT32.
— help.dropbox.com
Dropbox integrates deeply with productivity tools like Microsoft Office and Google Workspace. Dropbox, on the other hand, offers extensive integration capabilities, allowing seamless collaboration with popular productivity tools like Microsoft Office and Google Workspace.
— multcloud.com
Seamless integration with other software and cloud services is documented in the company's integration directory.
— help.dropbox.com
8.6
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine encryption standards, key management policies, and compliance certifications relevant to data privacy.
What We Found
Dropbox uses strong AES-256 encryption but notably lacks zero-knowledge encryption by default, meaning they retain the keys to decrypt user data.
Score Rationale
While infrastructure security is top-tier, the lack of default zero-knowledge encryption is a significant drawback for a backup product, preventing a score in the 9s.
Supporting Evidence
Dropbox does not offer zero-knowledge encryption by default; they manage the encryption keys. Dropbox stores all the encryption keys for its users... However, your data can be divulged to law enforcement agencies.
— cloudally.com
Files are encrypted with 256-bit AES at rest and SSL/TLS in transit. Protecting files at rest—256-bit Advanced Encryption Standard (AES)... Protecting files in transit—Secure Sockets Layer (SSL) and Transport Layer Security (TLS)
— dropbox.com
Dropbox's security measures, including encryption and compliance with data protection standards, are outlined in their security documentation.
— dropbox.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Storage Quota Consumption: On standard Dropbox plans (Plus, Professional), backup data counts towards the total storage limit (e.g., 2TB), whereas dedicated backup services often provide unlimited storage for a flat fee.
Impact: This issue caused a significant reduction in the score.
No System Image Backup: The product only backs up specific files and folders. It cannot restore an operating system, applications, or system settings in the event of a total drive failure.
Impact: This issue caused a significant reduction in the score.
Lack of Zero-Knowledge Encryption: Dropbox retains management of encryption keys for standard accounts, meaning data is technically accessible by the provider or via legal requests, unlike competitors that offer private key management.
Impact: This issue resulted in a major score reduction.
In evaluating cloud backup and recovery software for marketing agencies, key factors considered include specifications, features, customer reviews, and ratings, all of which contribute to the overall value offered by each product. Specific considerations vital to this category include data security, ease of use, scalability, and integration capabilities with marketing tools, as these elements are essential for agencies managing sensitive client information and large volumes of data. The research methodology focuses on a comprehensive analysis of product specifications, an assessment of customer feedback across various platforms, and a review of ratings to gauge user satisfaction, enabling an informed comparison of the ten evaluated products based on their price-to-value ratio and overall performance.
Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.
Verification
Products evaluated through comprehensive research and analysis of cloud backup features for marketing agencies.
Rankings based on an analysis of user reviews, expert ratings, and key specifications in cloud recovery solutions.
Selection criteria focus on data security, scalability, and ease of use tailored for marketing agency needs.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
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Score Breakdown
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Deep Research
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