Finding the Right Fit: Navigating the Cloud Backup & Recovery Software Landscape for Digital Marketing Agencies A comparative analysis of product specifications shows that not all cloud backup solutions are created equal, especially for digital marketing agencies. For instance, data indicates that brands like Backblaze and Acronis frequently receive high ratings in customer reviews for their ease of use and robust security features. However, industry reports suggest that while features like automated backups are essential, many consumers find the flashy extras—like advanced analytics—often overrated for their day-to-day operations. Interestingly, users often report that they value the straightforward functionality of a platform over a plethora of complex features. Research suggests that agencies prioritizing budget-friendly options should consider solutions priced between $10 to $30 per month per user, where offerings like IDrive and Carbonite commonly excel. And let’s be honest: who really needs an app that can also make coffee?Finding the Right Fit: Navigating the Cloud Backup & Recovery Software Landscape for Digital Marketing Agencies A comparative analysis of product specifications shows that not all cloud backup solutions are created equal, especially for digital marketing agencies.Finding the Right Fit: Navigating the Cloud Backup & Recovery Software Landscape for Digital Marketing Agencies A comparative analysis of product specifications shows that not all cloud backup solutions are created equal, especially for digital marketing agencies. For instance, data indicates that brands like Backblaze and Acronis frequently receive high ratings in customer reviews for their ease of use and robust security features. However, industry reports suggest that while features like automated backups are essential, many consumers find the flashy extras—like advanced analytics—often overrated for their day-to-day operations. Interestingly, users often report that they value the straightforward functionality of a platform over a plethora of complex features. Research suggests that agencies prioritizing budget-friendly options should consider solutions priced between $10 to $30 per month per user, where offerings like IDrive and Carbonite commonly excel. And let’s be honest: who really needs an app that can also make coffee? Moreover, market research indicates that the growing trend toward remote work has made reliable cloud storage even more critical. As a fun fact, Acronis was initially founded to back up data for a small software company—now it's a major player in the industry. While many brands tout their capabilities, it’s clear that a balance of reliability and user-friendliness often wins out in the long run, particularly in a fast-paced environment like digital marketing.
Rubrik offers secure, automated data backup and recovery, ideal for digital marketing agencies handling sensitive client information. It provides instant restoration, ensuring minimal downtime in the fast-paced marketing environment where every second counts.
Rubrik offers secure, automated data backup and recovery, ideal for digital marketing agencies handling sensitive client information. It provides instant restoration, ensuring minimal downtime in the fast-paced marketing environment where every second counts.
CLIENT DATA SAFETY
Best for teams that are
Large enterprises with complex hybrid cloud and on-premise infrastructure.
Organizations prioritizing immutable backups against ransomware.
IT teams needing automated policy-driven data management.
Skip if
Small agencies or freelancers with limited IT budgets.
Teams needing a simple, quick setup for a few workstations.
Users looking for a basic file-level backup solution.
Expert Take
Our analysis shows Rubrik stands out for its uncompromising 'Zero Trust' approach to data security, making it more than just a backup tool—it is a cyber resilience platform. Research indicates its immutable file system and air-gapped architecture provide superior protection against ransomware compared to legacy solutions. Based on documented features, its ability to rapidly recover thousands of applications and detect anomalies makes it a top choice for enterprises prioritizing security over cost.
Pros
Native immutable file system prevents ransomware encryption
Gartner Leader and Visionary for 5 consecutive years
Rapid mass recovery for large-scale environments
Strong cloud-native support (AWS, Azure, GCP, M365)
Simple policy-driven management via SLA domains
Cons
Premium pricing model is expensive for some
Support quality concerns reported by users post-IPO
No granular recovery for Windows Server 2025 AD
Mandatory migration to cloud UI frustrates on-prem users
Complex licensing negotiation process
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.3
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup features, recovery speed, and architectural robustness for hybrid environments.
What We Found
Rubrik delivers a comprehensive 'Zero Trust' data security platform with immutable backups, rapid mass recovery, and native support for hybrid, multi-cloud, and SaaS workloads like Microsoft 365.
Score Rationale
The score is high due to its market-leading immutable architecture and 'furthest in vision' recognition by Gartner, though slightly capped by specific granular recovery limitations for newer OS versions.
Supporting Evidence
Rubrik supports rapid recovery and mass restoration of applications, files, or objects at scale. Restore business operations quickly by recovering apps, files, or objects at scale.
— rubrik.com
The platform provides immutable backups that cannot be modified, encrypted, or deleted by ransomware. Rubrik uses an architecture that combines an immutable filesystem with a zero-trust cluster design... In an immutable backup system, files are append-only, meaning no existing data is ever modified.
— rubrik.com
Rubrik is recognized as a Leader and positioned furthest in Completeness of Vision for the fifth consecutive year in the 2024 Gartner Magic Quadrant. Rubrik... has been recognized by Gartner Inc. as a Leader and has been positioned furthest in Completeness of Vision for the fifth consecutive year in the 2024 Magic Quadrant.
— rubrik.com
9.5
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry recognition, customer adoption rates, and financial stability in the enterprise sector.
What We Found
Rubrik is a public company (NYSE: RBRK) with over 6,100 customers, including 35% of the Fortune 500, and consistently ranks as a leader in major analyst reports like Gartner and Forrester.
Score Rationale
The score reflects exceptional market standing, validated by its successful IPO, strong retention rates (120%+ NRR), and dominance in analyst rankings.
Supporting Evidence
Rubrik is a publicly traded company on the NYSE under the ticker RBRK. Rubrik (NYSE: RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration.
— ir.rubrik.com
The company reported a subscription net retention rate exceeding 120%, indicating strong customer loyalty and expansion. Rubrik maintained a strong subscription net retention rate exceeding 120%, indicating healthy expansion within its existing customer base.
— datainsightsmarket.com
Rubrik has over 6,100 customers and serves approximately 35% of the Fortune 500. Rubrik says it has only about 35 percent of the Fortune 500 as customers... The company has 6,100+ customers.
— blocksandfiles.com
Recognized by Gartner as a leader in the Magic Quadrant for Data Center Backup and Recovery Solutions.
— gartner.com
8.8
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of management, interface design, and user satisfaction with daily operations.
What We Found
Users consistently praise the intuitive, policy-driven interface (SLA domains), though some long-time customers express friction regarding the forced migration from the local CDM UI to the cloud-based RSC interface.
Score Rationale
While the core UI is highly rated for simplicity, the score is impacted by user frustration regarding the mandatory transition to the Rubrik Security Cloud (RSC) interface and occasional performance sluggishness.
Supporting Evidence
The migration to RSC is mandatory as the local CDM interface is being deprecated for configuration tasks. Rubrik is deprecating that management interface in favor of the new cloud-based interface RSC... adopting the new RSC interface will be mandatory.
— tegodata.com
Some users report that the new Rubrik Security Cloud (RSC) interface can be slower and more complicated than the legacy on-prem CDM interface. I feel like all their new rubrik cloud stuff is unnecessarily overcomplicated and that my old on prem interface was better.
— reddit.com
G2 reviews highlight 'Ease of Use' as a top advantage, with users appreciating the intuitive interface. Users value the ease of use of Rubrik, appreciating its intuitive interface and simplified backup management. (33 mentions).
— g2.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing models, transparency, and the perceived return on investment relative to cost.
What We Found
Rubrik positions itself as a premium solution with a subscription-based model that can be expensive; pricing is not public and often requires negotiation.
Score Rationale
The score is lower because Rubrik is widely considered expensive compared to competitors, and its pricing structure lacks public transparency, often requiring lengthy sales negotiations.
Supporting Evidence
The licensing model has shifted to a subscription basis, bundling hardware and software or software-only options. Rubrik subscription licenses are offered as a 3-year subscription that includes software, hardware of your choice and support.
— rubrik.com
Pricing and licensing can be opaque, requiring weeks of negotiation for some customers. Rubrik's pricing and licensing is not very transparent and can be very complex... It takes us weeks of negotiation to understand the licensing and pricing model.
— trustradius.com
Users note that Rubrik can be expensive, particularly regarding licensing complexities. Users note that Rubrik can be expensive, especially with complexities regarding licenses and included features.
— g2.com
We examine specific features for ransomware detection, immutability, and recovery assurance.
What We Found
This is Rubrik's standout category, featuring a native immutable file system, air-gapped backups, and advanced anomaly detection that identifies threats and sensitive data exposure.
Score Rationale
Rubrik achieves a near-perfect score here as it is purpose-built for cyber resilience, ranked highest by Gartner for ransomware protection, and offers a native Zero Trust architecture.
Supporting Evidence
Rubrik's architecture ensures data immutability, preventing backups from being encrypted or deleted by attackers. Rubrik uses an architecture that combines an immutable filesystem... In an immutable backup system, files are append-only, meaning no existing data is ever modified.
— rubrik.com
The platform includes threat hunting and anomaly detection to identify indicators of compromise within backups. Determine the scope of cyber attacks using machine learning to detect deletions, modifications, and encryptions... Detect threats early by automatically identifying indicators of compromise.
— rubrik.com
Rubrik was ranked highest for the Ransomware Protection, Detection, and Recovery use case by Gartner. Rubrik has been ranked highest for the ransomware protection, detection, and recovery use case in the 2024 Gartner Critical Capabilities.
— rubrik.com
9.1
Category 6: Integrations & Cloud Ecosystem
What We Looked For
We look for the depth of integration with public clouds, hypervisors, and enterprise applications.
What We Found
Rubrik offers extensive API-first integrations with AWS, Azure, GCP, and SaaS apps like M365 and ServiceNow, facilitating seamless hybrid cloud data management.
Score Rationale
The score is anchored by its strong cloud-native capabilities and broad ecosystem support, although some niche legacy integrations may be less prioritized compared to modern cloud workloads.
Supporting Evidence
Rubrik utilizes an API-first architecture, allowing for extensive automation and third-party integration. Rubrik... deliver automation with an API-first software platform.
— rubrik.com
The platform integrates with ServiceNow to automate recovery testing and workflows. With Rubrik's ServiceNow integration and self-service file-level recovery, this task is now performed by a Level 1 technician and only takes 1 hour per month.
— rubrik.com
Rubrik supports protection for a wide range of cloud and SaaS platforms including AWS, Azure, GCP, and Microsoft 365. Significant expansion of data protection and security across cloud, SaaS, and hypervisors including Oracle Cloud Infrastructure, Red Hat OpenShift Virtualization, and more.
— rubrik.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The mandatory migration from the local CDM interface to the cloud-based RSC interface has caused friction, with users citing increased complexity and slower performance.
Impact: This issue had a noticeable impact on the score.
IDrive is a comprehensive cloud backup solution designed to fulfill the needs of digital marketing agencies. Its robust features, including secure cloud backup for computers, mobile devices, servers, and cloud applications, are perfectly suited to manage and protect large volumes of data including client information, marketing campaigns, and other digital assets.
IDrive is a comprehensive cloud backup solution designed to fulfill the needs of digital marketing agencies. Its robust features, including secure cloud backup for computers, mobile devices, servers, and cloud applications, are perfectly suited to manage and protect large volumes of data including client information, marketing campaigns, and other digital assets.
DATA LOSS PREVENTION
Best for teams that are
Small agencies needing affordable backup for unlimited devices.
Teams managing mixed environments of PCs, Macs, and mobile devices.
Freelancers requiring a versatile solution for both local and cloud backup.
Skip if
Large enterprises requiring advanced virtualization support.
Users seeking unlimited storage space for a single device.
Organizations needing instant recovery for massive datasets.
Expert Take
Our analysis shows IDrive stands out for its rare 'unlimited devices' policy, allowing users to secure every endpoint in their home or office under a single cost-effective plan. Research indicates that the inclusion of IDrive Express—a physical courier service for data seeding—solves the critical bottleneck of slow initial uploads that plagues many cloud backup services. Combined with documented SOC 2 compliance and private key encryption options, it offers a robust balance of security and versatility.
Pros
Unlimited devices per account
Physical courier service (IDrive Express)
Private key encryption option
Supports Windows, Mac, Linux, Mobile
Competitive pricing for high storage
Cons
Upload speeds can be slow
Interface is outdated
Overage charges if limit exceeded
No monthly option for Personal plans
Private key disables sharing features
This score is backed by structured Google research and verified sources.
Overall Score
9.8/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup features, including image-based recovery, versioning, and physical courier services for large data sets.
What We Found
IDrive offers a comprehensive suite including disk image backup, true archiving, and a unique physical courier service for faster data seeding and restoration.
Score Rationale
The inclusion of disk imaging and the IDrive Express courier service places it ahead of many competitors, though some advanced features require higher tiers.
Supporting Evidence
Snapshots and versioning retain up to 30 previous versions of files for point-in-time recovery. Snapshots provide historical view of data for point-in-time recovery... IDrive retains upto 30 previous versions of all files backed up to your account.
— idrive.com
The service supports disk image backup for full system recovery in case of disasters. Disk Image Backup: Backup entire system images for full recovery.
— idrive-backup.pages.dev
IDrive Express allows users to back up or retrieve gigabytes of data via physical storage shipment to bypass bandwidth limits. Backup or retrieve several gigabytes of data, within a week, using physical shipment of temporary storage devices sent by IDrive.
— idrive.com
Offers add-ons for Microsoft Office 365 and Google Workspace, enhancing its utility for digital marketing agencies.
— idrive.com
Supports a wide range of devices and platforms, including computers, mobile devices, and servers, as documented on the official website.
— idrive.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry certifications, compliance standards, and longevity in the market to ensure data safety and service reliability.
What We Found
IDrive holds SOC 2 Type 2 certification and supports compliance with major regulations like HIPAA and GDPR, backed by decades of market presence.
Score Rationale
Achieving SOC 2 Type 2 certification and supporting HIPAA compliance demonstrates a high level of operational maturity and security trust.
Supporting Evidence
The platform assists healthcare and legal industries in complying with HIPAA, SOX, and GLBA regulations. IDrive assists companies within the medical, accounting, and legal professions in their effort to comply with the regulatory norms of GDPR, PCI, HIPAA, SOX, GLBA...
— idrive.com
IDrive has achieved SOC 2 Type 2 certification, validating its adherence to security and availability standards. IDrive has proudly achieved SOC 2 Type 2 certification through a rigorous evaluation conducted by an independent third-party auditing firm.
— idrive.com
Recognized by PCMag as an Editors' Choice for its comprehensive backup capabilities.
— pcmag.com
8.4
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of setup, interface design, upload speeds, and the quality of customer support channels.
What We Found
While the feature set is robust, users frequently report slow upload speeds and an interface that feels outdated compared to modern competitors.
Score Rationale
This score reflects documented user complaints regarding slow transfer speeds and interface design, which are significant trade-offs for the feature depth.
Supporting Evidence
Reviews indicate the user interface is considered outdated and less polished than competitors. The only downside to IDrive is the slightly outdated user interface (UI), which is scheduled to receive an update in the near future.
— networkingjulu.weebly.com
Users have reported slow upload speeds to IDrive servers compared to their available internet bandwidth. I'd left it running over night, with 200GB and it had only done about 30GB in 6hrs.
— reddit.com
9.5
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing tiers, storage limits, hidden fees, and the overall cost-to-value ratio for personal and business users.
What We Found
IDrive offers exceptional value by allowing unlimited devices on a single account and competitive pricing for high-capacity storage plans.
Score Rationale
The ability to back up unlimited devices for a low annual fee is a market-leading value proposition that justifies a near-perfect score.
Supporting Evidence
The IDrive Express service is included for free once a year for Personal plans to speed up large backups. Personal plans can use it once annually, while the Team and Business plans get three annual uses.
— cloudwards.net
Personal plans offer 5TB or 10TB of storage at competitive annual rates. 5 TB. $9.95 Monthly... 10 TB. $14.95 Monthly.
— idrive.com
IDrive allows users to back up an unlimited number of PCs, Macs, and mobile devices to a single account. Backup unlimited PCs, Macs, iPhones, iPads and Android devices to a single account.
— idrive.com
Offers a free plan and paid plans starting at $69.50/year, providing clear pricing tiers.
— idrive.com
9.3
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine encryption standards, private key options, and physical data center security measures.
What We Found
The service provides 256-bit AES encryption with an optional private key for zero-knowledge privacy, ensuring data remains inaccessible even to the provider.
Score Rationale
Offering a user-defined private key option alongside standard military-grade encryption meets the highest standards for consumer data privacy.
Supporting Evidence
Data is protected using 256-bit AES encryption during transfer and storage. Secure data transfer/storage using 256-bit AES encryption
— idrive.com
Users can choose a private encryption key that is not stored on IDrive servers, ensuring zero-knowledge privacy. You can also set your privacy to the highest level by creating a private key for your account during signup. That means no one but you will have access to your data.
— idrive.com
Implements continuous data protection to ensure real-time safety of data changes, as documented in the product features.
— idrive.com
9.4
Category 6: Backup Versatility & Device Support
What We Looked For
We evaluate the range of supported operating systems, devices, and specialized backup types like NAS or mobile.
What We Found
IDrive supports a vast array of endpoints including Windows, Mac, Linux, iOS, Android, and NAS devices, making it highly versatile.
Score Rationale
The broad platform support, including Linux and various NAS brands, combined with mobile backup, makes it one of the most versatile tools available.
Supporting Evidence
The service includes specialized backup capabilities for Synology and QNAP NAS devices. Synology and QNAP Backup... Transfer bulk data from your Linux machines or Synology, QNAP, Asustor, and Netgear NAS devices
— idrive.com
IDrive supports backup for multiple platforms including Windows, Mac, Linux, iOS, and Android. Multi-Device Support: Compatible with Windows, Mac, Linux, iOS, and Android.
— idrive-backup.pages.dev
Integration with major platforms like Microsoft Office 365 and Google Workspace enhances its ecosystem strength.
— idrive.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The user interface is often described as outdated or unpolished compared to more modern SaaS competitors.
Impact: This issue had a noticeable impact on the score.
Users frequently report slow upload speeds, which can make initial backups of large datasets time-consuming without using the physical courier service.
Impact: This issue caused a significant reduction in the score.
Backblaze is an excellent solution for Digital Marketing Agencies because it offers robust, automatic cloud backup and archiving services. With an industry that manages vast amounts of data and campaigns, loss of any vital data can be disastrous. Backblaze provides comprehensive data security, ensuring all your digital content and client information is safely stored and easily retrievable.
Backblaze is an excellent solution for Digital Marketing Agencies because it offers robust, automatic cloud backup and archiving services. With an industry that manages vast amounts of data and campaigns, loss of any vital data can be disastrous. Backblaze provides comprehensive data security, ensuring all your digital content and client information is safely stored and easily retrievable.
EASY INTEGRATION
Best for teams that are
Creative teams needing simple, unlimited backup for Mac and PC workstations.
Media agencies requiring affordable active archive storage (B2).
Users wanting a set-and-forget solution with flat-rate pricing.
Skip if
IT admins needing granular backup policies for hybrid servers.
Users who need to back up mobile devices directly.
Our analysis shows Backblaze offers a rare 'truly unlimited' backup solution for a flat fee, making it ideal for users with massive data sets who want a set-and-forget experience. Research indicates the 'USB Restore Return Refund' program effectively solves the bandwidth bottleneck of restoring terabytes of data by allowing physical drive shipments. While it lacks mobile backup, the inclusion of 1-year version history (when enabled) and SOC 2 Type 2 compliance provides enterprise-grade peace of mind for personal users.
Pros
Truly unlimited storage for flat fee
Backs up attached external drives
Mailed USB restore with refund option
Private Encryption Key (PEK) available
1-year version history included (must enable)
Cons
No mobile device backup
ZIP restores limited to 500GB
No phone support for standard plans
Deletes disconnected drive data after 30 days
No full disk imaging
This score is backed by structured Google research and verified sources.
Overall Score
9.6/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup features, supported devices, and file type restrictions relevant to SaaS backup solutions.
What We Found
Backblaze provides truly unlimited automated backup for Mac and PC, including attached external drives, but does not support full disk imaging or mobile device backup.
Score Rationale
The score is high due to the rare unlimited storage feature for external drives, but capped by the lack of mobile backup and operating system imaging capabilities.
Supporting Evidence
Mobile apps are available for iOS and Android but only for accessing files, not for backing up the mobile devices themselves. The mobile app does not back up your iPhone or Android device.
— backblaze.com
The service does not back up operating system files or applications (disk imaging), focusing only on user data. While Backblaze backs up all user files on your computer, it can't be used for disk imaging.
— pcmag.com
Backblaze offers unlimited data storage with no limits on file size or type for computers and external drives. Unlimited backup, file size, and speed; Always secure and encrypted.
— backblaze.com
Documented in official product documentation, Backblaze offers unlimited data storage and automatic backups, crucial for managing large volumes of marketing data.
— backblaze.com
9.3
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's industry standing, security certifications, and user base size to determine reliability.
What We Found
Backblaze is a publicly traded company (Nasdaq: BLZE) with SOC 2 Type 2 certification and over 500,000 customers across 175 countries.
Score Rationale
The score reflects top-tier credibility backed by public financial transparency, rigorous third-party compliance audits, and a massive established user base.
Supporting Evidence
The company serves over 500,000 customers globally. Fast forward to the present, and it is used by over 500,000 customers.
— techradar.com
Backblaze and its data centers have achieved SOC 2 Type 2 certification. Backblaze, and our data centers, have received SOC 2 Type 2 certification.
— backblaze.com
Recognized by PCMag as an Editors' Choice for its reliable cloud backup services.
— pcmag.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of setup, interface design, and the quality of customer support channels.
What We Found
The service is designed as a 'set-it-and-forget-it' solution with minimal configuration, though support is limited to email and chat during business hours.
Score Rationale
The score is anchored by the exceptional ease of use for novices, slightly reduced by the lack of phone support and limited chat availability.
Supporting Evidence
Customer support is available via email and chat, but there is no phone support for standard accounts. At this time, Backblaze does not offer phone support.
— backblaze.com
The software is designed to be a 'set-it-and-forget-it' solution that automatically backs up files in the background. The tool is a 'set-it-and-forget-it' solution.
— techradar.com
9.4
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the pricing structure, hidden fees, and overall value proposition compared to competitors.
What We Found
Backblaze offers a flat rate of $99/year for truly unlimited storage, with a unique refund program for USB restore drives.
Score Rationale
This score is exceptional because the flat-rate unlimited model offers unbeatable value for high-data users compared to tiered competitor pricing.
Supporting Evidence
The USB Restore Return Refund program allows users to get a full refund for the restore drive device if returned within 30 days. You can return the USB drive within 30 days for a full refund... effectively making the process of restoring free.
— backblaze.com
Pricing is a flat $99 per year for unlimited storage. $99 /year
— backblaze.com
Pricing starts at $6/month per computer for unlimited data, as documented on the official pricing page.
— backblaze.com
9.1
Category 5: Security, Compliance & Data Protection
What We Looked For
We investigate encryption standards, key management options, and compliance with regulations like HIPAA.
What We Found
The product offers a Private Encryption Key (PEK) option, MFA, and supports HIPAA compliance via Business Associate Agreements (BAA).
Score Rationale
The score is high due to the availability of user-managed encryption keys and comprehensive compliance support, which are critical for sensitive data.
Supporting Evidence
Backblaze can sign a Business Associate Agreement (BAA) for HIPAA compliance. Backblaze is compliance friendly, with the ability to provide Business Associate Agreements (BAAs) for entities covered under HIPAA.
— backblaze.com
Users can set a Private Encryption Key (PEK) ensuring only they can unlock their backups. Block unauthorized users from accessing your data by using a Personal Encryption Key (PEK)
— backblaze.com
SOC 2 compliance and AES-256 encryption are outlined in Backblaze's security documentation, ensuring robust data protection.
— backblaze.com
8.5
Category 6: Restore Speed & Flexibility
What We Looked For
We test the speed, limitations, and methods available for recovering data during a disaster scenario.
What We Found
Restores can be performed via ZIP download (capped at 500GB) or mailed USB drive (up to 8TB), but ZIP creation can be slow.
Score Rationale
While multiple restore methods exist, the 500GB limit on ZIP downloads and the wait time for server-side preparation prevent a higher score.
Supporting Evidence
Users can order a USB hard drive with up to 8TB of data shipped to them. USB Hard Drives can hold a maximum of 8 TB of data.
— backblaze.com
Downloadable ZIP restores are limited to 500 GB per request. Zip restores are limited to 500 GB per request
— help.backblaze.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Data from external drives is deleted after 30 days if the drive is disconnected, unless the user manually enables the extended version history feature.
Impact: This issue caused a significant reduction in the score.
CloudAlly is an advanced SaaS data protection and backup solution specifically designed to cater to the needs of Digital Marketing Agencies. With the ability to backup all major SaaS platforms and apps, it ensures the safety of valuable digital content and data, thereby preventing loss from accidental deletions, malware, and system crashes.
CloudAlly is an advanced SaaS data protection and backup solution specifically designed to cater to the needs of Digital Marketing Agencies. With the ability to backup all major SaaS platforms and apps, it ensures the safety of valuable digital content and data, thereby preventing loss from accidental deletions, malware, and system crashes.
HIGH SECURITY
Best for teams that are
Agencies needing automated backup for Microsoft 365 or Google Workspace.
Teams wanting to protect Salesforce or Dropbox data specifically.
Admins requiring granular restore options for cloud application data.
Skip if
Users needing to back up physical laptops or on-premise servers.
Individuals looking for personal cloud backup solutions.
Those needing bare-metal recovery capabilities.
Expert Take
Our analysis shows CloudAlly stands out for its 'set and forget' simplicity combined with enterprise-grade security features like immutable storage and ISO 27001 certification. Research indicates it is particularly strong for organizations needing unlimited retention without complex storage tiering. Being an OpenText company adds a significant layer of market credibility and long-term stability.
Pros
Unlimited retention and storage included
Immutable storage (Object Lock) available
Supports M365, Google, Salesforce, Box, Dropbox
Transparent base pricing ($3/user/mo)
ISO 27001 certified and HIPAA compliant
Cons
Default backup frequency only 1x daily
Shared Drives incur extra storage costs
Reporting interface lacks detailed visualization
Chat backup requires IMAP workaround
No native hourly backup option
This score is backed by structured Google research and verified sources.
Overall Score
9.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of SaaS platforms supported, backup frequency options, and the granularity of recovery features.
What We Found
CloudAlly provides automated cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, Box, and Dropbox with unlimited retention and granular restore capabilities.
Score Rationale
The score is high due to comprehensive platform support and unlimited retention, but capped because the default backup frequency is only once daily compared to hourly options from competitors.
Supporting Evidence
Default backup frequency is once daily, with an option to increase to every 3 days, weekly, or up to 3 times a day on request. The available options include: Daily; Every 3 days; Weekly; 3 times a day.
— support.cloudally.com
Offers unlimited retention of daily backups by default for as long as the subscription is maintained. By default, we provide unlimited retention of your daily backups for as long as you maintain your account subscription.
— support.cloudally.com
Supports automated daily backups for Microsoft 365, Google Workspace, Salesforce, Box, and Dropbox. We backup all major SaaS platforms and apps – M365, Exchange, SharePoint, OneDrive, MS Teams... Google Workspace... Salesforce, Box, and Dropbox.
— cloudally.com
Offers unlimited storage for backups, as outlined in the product's feature specifications.
— cloudally.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's history, ownership stability, certifications, and customer base size.
What We Found
As a pioneer in SaaS backup since 2011 and now an OpenText company, CloudAlly holds major certifications like ISO 27001 and serves over 20,000 organizations.
Score Rationale
The acquisition by OpenText and long operational history (since 2011) provide exceptional market stability and trust, justifying a score above 9.0.
Supporting Evidence
Trusted by over 20,000 organizations globally. With over 20,000 customers, CloudAlly is a cloud data backup and recovery system
— getapp.com
The company is ISO 27001 certified and HIPAA/GDPR compliant. CloudAlly is ISO 27001 certified which is an internationally recognized accreditation for information security management.
— cloudally.com
CloudAlly was acquired by OpenText (via Zix) in 2021, integrating it into a major enterprise information management company. CloudAlly became a part of the OpenText family in 2021... You can rely on our proven, mature and top-rated products
— cloudally.com
Recognized by industry publications for its comprehensive backup solutions.
— cloudwards.net
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of setup, interface intuitiveness, and the quality of customer support channels.
What We Found
Users consistently praise the 'set and forget' simplicity and the availability of 24/7 human support via multiple channels.
Score Rationale
High scores for ease of use and support availability are slightly offset by user feedback regarding limited visualization in reporting dashboards.
Supporting Evidence
Customer support is available 24/7/365 via ticket, call, chat, or email. Our support team is available 24 hrs 365 Days a Year... Call... Chat... Email.
— cloudally.com
Users describe the setup as simple and intuitive, often referring to it as a 'set and forget' solution. I found CloudAlly to the best in breed for simple, intuitive set up and low overhead to manage. Set and forget!
— cloudally.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, hidden costs, and the flexibility of licensing models.
What We Found
Base pricing is transparent at ~$3/user/month, but costs can increase for Google Shared Drives which require separate storage-based subscriptions.
Score Rationale
While the base user pricing is competitive and transparent, the separate metering for shared storage adds complexity and potential cost for Google Workspace users.
Supporting Evidence
Google Shared Drives require a separate storage-based plan priced per 10GB. For shared drives, you have to subscribe to the storage-based plan, which costs $3/month or $30/year for every 10GB stored.
— backupspace.io
Standard pricing is approximately $3 per user per month or $30 per year. office-365-backup user, month $3... Google Apps Backup user, month $3
— trustradius.com
Subscription-based pricing model starting at $3/user/month, as detailed on the official pricing page.
— cloudally.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We evaluate the depth of integration with supported SaaS platforms and authentication providers.
What We Found
The platform integrates deeply with major SaaS providers using OAuth and supports MFA/2FA, ensuring secure and seamless connections without storing credentials.
Score Rationale
Strong support for the 'Big 5' SaaS apps and secure OAuth integration justifies a high score, though it lacks the extensive third-party API marketplace of some larger competitors.
Supporting Evidence
Supports backup for a wide range of applications including Microsoft 365, Google Workspace, Salesforce, Box, and Dropbox. We backup all major SaaS platforms and apps – M365... Google Workspace... Salesforce, Box, and Dropbox.
— cloudally.com
Uses OAuth for permission-based access to eliminate storing user credentials. CloudAlly uses industry standard OAuth for permission based access when possible, eliminating the need to enter or store user credentials
— cloudally.com
9.3
Category 6: Security, Compliance & Data Protection
What We Looked For
We investigate encryption standards, immutability features, and data sovereignty options.
What We Found
CloudAlly offers robust security with immutable storage (Object Lock), AES-256 encryption, and the ability to choose data centers in multiple global regions.
Score Rationale
The inclusion of immutable storage (Object Lock) and comprehensive regional data center options pushes this score into the premium range.
Supporting Evidence
Customers can select data centers in US, Canada, EU, UK, or Australia for data sovereignty. You can select an Amazon data center in the US, Canada, EU or Australia when you set-up your CloudAlly account
— cloudally.com
Data is encrypted with AES-256 bit encryption at rest and in transit. All data is stored in Amazon S3 storage and encrypted using advanced AES-256 bit encryption algorithms.
— cloudally.com
Supports immutable storage using Object Lock to prevent data modification or deletion. Our latest product release adds an extra layer of security with Object Lock, an explicit data backup lock.
— support.cloudally.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Users have reported that the reporting interface, specifically for backup statistics and failure analysis, lacks visual depth compared to competitors.
Impact: This issue had a noticeable impact on the score.
Google Shared Drives are not included in the standard user license and require a separate storage-based subscription (per 10GB), which can increase costs.
Impact: This issue had a noticeable impact on the score.
Rewind Backups is designed specifically for digital marketing agencies and offers a robust solution for protecting mission-critical SaaS data. It addresses the unique needs of the industry by offering comprehensive backup and recovery services specifically designed for ecommerce, development, and accounting applications.
Rewind Backups is designed specifically for digital marketing agencies and offers a robust solution for protecting mission-critical SaaS data. It addresses the unique needs of the industry by offering comprehensive backup and recovery services specifically designed for ecommerce, development, and accounting applications.
24/7 SUPPORT
AUTOMATED BACKUPS
Best for teams that are
Digital agencies building and managing Shopify or BigCommerce stores.
Teams relying heavily on SaaS tools like Trello, GitHub, or QuickBooks.
Developers needing to undo mistakes in code or store themes.
Skip if
Agencies looking to back up physical servers or employee laptops.
Businesses not using the specific SaaS platforms supported.
Users seeking a general-purpose file storage solution.
Expert Take
Our analysis shows that Rewind Backups stands out for its enterprise-grade security compliance (SOC 2, ISO 27001) applied to everyday SaaS tools, offering a level of trust often reserved for enterprise infrastructure. Research indicates its 'granular restore' capability is a key differentiator, allowing users to surgically undo specific mistakes—like deleting a single product or line of code—without rolling back an entire account. While API limitations exist, it remains a critical safety net for businesses relying on cloud platforms.
Pros
Automated daily backups for multiple SaaS platforms
Granular restore allows recovering single items
SOC 2 Type II and ISO 27001 certified
Simple 'set it and forget it' setup
Supports Shopify, QuickBooks, GitHub, and Jira
Cons
Cannot backup QuickBooks Payroll or Inventory
Reports of significant unannounced price increases
6-month data export restriction for new users
Cancellation process described as difficult
Restore speed can be slow for large datasets
This score is backed by structured Google research and verified sources.
Overall Score
9.3/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the automation of backup schedules, the granularity of restoration options (item vs. account level), and the breadth of supported SaaS platforms.
What We Found
Rewind offers automated daily backups and on-demand snapshots for platforms like Shopify, QuickBooks Online, and GitHub, featuring granular restoration capabilities that allow users to recover specific items (e.g., a single email or product) rather than just full account reversions.
Score Rationale
The score is high due to its robust granular restore features and multi-platform support, but is capped below 9.0 because API limitations prevent it from backing up certain data types like QuickBooks Payroll and Shopify inventory quantities.
Supporting Evidence
Due to API limitations, Rewind cannot backup QuickBooks Online Payroll, Inventory Adjustments, or Shopify inventory tracking quantities. Rewind cannot back up or restore the following data: QuickBooks Online payments... Payroll... Inventory Adjustments.
— help.rewind.com
The platform supports a wide range of SaaS tools including Shopify, BigCommerce, QuickBooks Online, GitHub, Jira, and Trello. Rewind is available for Shopify, Shopify Plus, Klaviyo, Mailchimp, Confluence, Bitbucket, Jira, GitHub, Trello, BigCommerce, and QuickBooks Online.
— rewind.com
Rewind allows for granular restorations of a single file, ticket, product, or other data items, as well as full account-level restores. Recover faster by only restoring the data you need: Rewind allows for granular restorations of a single file, ticket, product, or other data items.
— rewind.com
Automated backup features outlined in product documentation, reducing manual intervention for users.
— rewind.com
Documented support for ecommerce, development, and accounting applications, ensuring comprehensive backup solutions.
— rewind.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess third-party security certifications, the size of the user base, and official partnerships with major SaaS platforms.
What We Found
Rewind holds top-tier security certifications including SOC 2 Type II and ISO 27001, is a Shopify Plus Certified App, and is trusted by over 25,000 organizations globally.
Score Rationale
This category scores exceptionally high (9.2) because the product possesses the gold standard of security certifications (SOC 2, ISO 27001) and has a substantial, verified user base, establishing it as a leader in the SaaS backup space.
Supporting Evidence
Rewind maintains high user ratings, such as 4.8/5 on the Shopify App Store. 4.8 out of 5 on Shopify App Store.
— rewind.com
The platform is trusted by more than 25,000 organizations worldwide. More than 25,000 organizations around the world trust Rewind's top-reviewed apps
— getapp.com
Rewind is ISO 27001 certified, SOC 2 Type II attested, and compliant with GDPR, HIPAA, and CCPA. ISO 27001 certified, SOC 2 Type II attested, and GDPR, DORA CCPA, and HIPAA compliant
— rewind.com
SOC 2 compliance outlined in published security documentation, ensuring data protection standards.
— rewind.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of setup, the intuitiveness of the restoration process, and the quality of customer support channels.
What We Found
Users consistently praise the 'set it and forget it' simplicity and the responsive support team, though some friction exists regarding cancellation processes and billing interface navigation.
Score Rationale
A strong score of 8.9 reflects the seamless onboarding and high-quality support, with minor deductions for reported difficulties in unsubscribing and occasional interface complaints.
Supporting Evidence
Some users report difficulty cancelling their subscription, noting a lack of clear guidance or human chat support. Was difficult to unsubscribe. Not any guide on their site how to do it. No humans at their chat service.
— apps.shopify.com
Users highlight the customer support as 'world class' and 'responsive'. The best part is the customer service - world class service for great software
— g2.com
The service is described as a 'set it and forget it' tool that requires minimal maintenance. Right now, it's very much a “set it and forget it” tool
— aws.amazon.com
24/7 support availability documented on the official website, enhancing customer experience.
— rewind.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing structures, the availability of free trials, and the transparency of cost relative to features provided.
What We Found
Rewind offers platform-specific pricing (e.g., per order volume for Shopify, per file for QuickBooks) with a free trial, but recent unannounced price increases and data export restrictions for new accounts have negatively impacted perceived value.
Score Rationale
The score is 8.5 due to competitive entry-level pricing and free trials, but is penalized by user reports of significant price hikes without warning and a 6-month lock on data exports.
Supporting Evidence
Users have complained about price doubling without warning. They more than doubled the price without any warning !!!
— apps.shopify.com
QuickBooks Online backup is priced at $16 per file per month. Flex Plan (Billed monthly): $16.00 USD / Month or $16.00 USD / file / month
— rewind.com
Shopify pricing starts at $19/month for the Backup plan and scales based on order volume. Backup + Restore: $19 USD / month.
— rewind.com
Offers a free plan with premium plans starting at $20/month, providing flexible pricing options.
— rewind.com
8.8
Category 5: Integrations & Ecosystem Strength
What We Looked For
We assess the variety of supported platforms and the depth of integration with each ecosystem's API.
What We Found
Rewind supports a diverse ecosystem including major ecommerce, accounting, and development platforms, though the depth of these integrations is strictly bound by the limitations of the host platforms' APIs.
Score Rationale
A score of 8.8 acknowledges the wide breadth of supported platforms (Shopify, GitHub, Trello, etc.), while noting that third-party API restrictions limit the backup of certain complex data types.
Supporting Evidence
Integration depth is limited by host APIs, preventing backup of items like QBO Payroll or Shopify inventory quantities. Due to lack of API availability on Intuit's side, Rewind cannot back up or restore the following data: ... Payroll... Inventory Adjustments
— help.rewind.com
Rewind integrates with a wide array of platforms including Shopify, BigCommerce, QuickBooks Online, GitHub, Jira, and Trello. Rewind is available for Shopify, Shopify Plus, Klaviyo, Mailchimp, Confluence, Bitbucket, Jira, GitHub, Trello, BigCommerce, and QuickBooks Online.
— rewind.com
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We evaluate encryption standards, compliance with regulations like GDPR/SOC 2, and data residency capabilities.
What We Found
Rewind demonstrates an enterprise-grade security posture with SOC 2 Type II and ISO 27001 certifications, AES-256 encryption, and options for data residency in specific regions.
Score Rationale
This category receives a near-perfect 9.5 because Rewind meets rigorous international standards (ISO 27001, SOC 2) and offers advanced features like BYOK (Bring Your Own Key) and data residency, which are critical for enterprise clients.
Supporting Evidence
The platform supports data residency requirements, allowing storage in specific global locations. Location choice for storage. Choose between several global servers for your cloud storage location
— rewind.com
Rewind has achieved ISO 27001:2022 certification and SOC 2 Type II attestation. Rewind has achieved ISO/IEC 27001:2022 certification... we also hold SOC 2/3 accreditation
— rewind.com
Data is secured using AES-256 encryption for backups in transit and at rest. AES Encryption: AES 256 bit encryption for your backups (in transit and at rest).
— info.rewind.com
SOC 2 compliance ensures adherence to high security standards, as outlined in security documentation.
— rewind.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Verified user reviews cite friction in the cancellation process, including difficulty unsubscribing and a lack of human agents on the chat service.
Impact: This issue had a noticeable impact on the score.
Users have reported significant price increases (doubling) without adequate warning, alongside a restriction preventing data export for new accounts until 6 months have elapsed.
Impact: This issue caused a significant reduction in the score.
Significant API-based limitations prevent the backup of critical data types, specifically QuickBooks Online Payroll/Inventory Adjustments and Shopify Inventory Quantities.
Impact: This issue caused a significant reduction in the score.
Wasabi Cloud Backup Solutions is a perfect choice for Digital Marketing Agencies that need to secure their vast amount of data. With its fast, reliable backup and restore capability, it ensures that your marketing data is always secure and accessible, providing an extra layer of protection against data loss.
Wasabi Cloud Backup Solutions is a perfect choice for Digital Marketing Agencies that need to secure their vast amount of data. With its fast, reliable backup and restore capability, it ensures that your marketing data is always secure and accessible, providing an extra layer of protection against data loss.
COST-EFFECTIVE SOLUTIONS
Best for teams that are
Media agencies needing cheap, high-performance storage for video archives.
IT teams using Veeam or MSP360 needing a cost-effective cloud target.
Businesses wanting predictable pricing with no egress fees.
Skip if
Non-technical users looking for a click-and-backup software app.
Users with short-term data retention needs (under 90 days).
Those needing a built-in backup interface (it is storage only).
Expert Take
Our analysis shows Wasabi disrupts the backup market by eliminating egress and API fees, making it ideal for active recovery scenarios where hyperscalers penalize access. Research indicates it integrates seamlessly as an S3 target for Veeam and MSP360, offering 'Veeam Ready' immutability to defend against ransomware. While it lacks the multi-AZ default of AWS, its 11x9s durability and simple single-tier pricing model provide a compelling, predictable alternative for offsite backup storage.
Pros
No egress fees or API charges
Flat pricing at $6.99/TB/month
Immutable S3 Object Lock support
100% S3 bit-compatible API
Veeam Ready verified integration
Cons
90-day minimum retention policy
Single-AZ default availability
History of data loss (Aug 2024)
No native compute services
Support tiers cost extra
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We look for S3 compatibility, durability guarantees, and features like immutability that are critical for backup reliability.
What We Found
Wasabi offers 100% S3 bit-compatible object storage with 11x9s data durability and immutable Object Lock features. Unlike hyperscalers with complex tiers (Hot, Cool, Glacier), Wasabi provides a single high-performance tier designed to be faster than S3 for uploads.
Score Rationale
The product scores highly for its simplified, high-performance architecture and essential backup features like Object Lock, though it lacks the native multi-AZ redundancy default of AWS.
Supporting Evidence
Wasabi supports S3 Object Lock for immutable backups, preventing data deletion or alteration. Wasabi's support for S3 Object Lock introduces a new level of data protection... meaning the content cannot be altered or deleted by any application or user, including ransomware attacks.
— wasabi.com
Wasabi offers 11x9s (99.999999999%) of data durability. Both Wasabi and Amazon S3 offer high durability: 99.999999999% (11 × 9s).
— docs.wasabi.com
Wasabi is designed to be 100% bit-compatible with Amazon Web Services (AWS) S3. Wasabi is designed to be 100% bit-compatible with Amazon Web Services (AWS) S3. Any storage application that uses AWS S3 can also use Wasabi without any code changes
— docs.wasabi.com
Immutability feature prevents data from being altered or deleted, enhancing security as outlined in Wasabi's security documentation.
— wasabi.com
Documented in official product documentation, Wasabi offers 99.999999999% data durability, ensuring reliable data protection.
— wasabi.com
8.8
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for customer adoption numbers, partner ecosystems, and a track record of reliability in the enterprise market.
What We Found
Wasabi has grown to over 100,000 customers and 15,000 partners globally. However, its reputation for reliability was challenged by a significant data loss incident in August 2024 affecting the us-central-1 region, where some customer data was rendered unrecoverable.
Score Rationale
While the customer base and partner network are impressive and indicative of a market leader, the documented 2024 data loss event prevents a score above 9.0.
Supporting Evidence
A data loss incident in August 2024 rendered some objects in the us-central-1 region unrecoverable. On 30 August 2024... a number of objects that were being served by this portion of disks within the region were impacted in a manner that makes these objects not recoverable at this time.
— reddit.com
Wasabi has surpassed 100,000 customers and 15,000 partners globally. Cloud storage unicorn Wasabi says it has reached the 100,000 customer point... partner numbers have also just reached 15,000 globally.
— blocksandfiles.com
9.0
Category 3: Usability & Customer Experience
What We Looked For
We look for ease of management, simplicity of the console, and how easily it integrates with existing workflows.
What We Found
Wasabi is praised for its 'hot cloud storage' model which eliminates the complexity of managing multiple storage tiers (e.g., Hot vs. Cold vs. Archive). The interface is simple, and because it uses the standard S3 API, it works natively with virtually all existing backup software without custom configuration.
Score Rationale
The single-tier approach drastically simplifies the user experience compared to hyperscalers, earning it a high score for usability.
Supporting Evidence
Wasabi integrates seamlessly with major backup providers like Veeam and MSP360. The platform is natively integrated with Wasabi hot cloud storage to enable best-in-class data protection
— msp360.com
Wasabi offers a single class of object storage, removing the need for complex tier management. Wasabi currently offers a single class of object storage... this range of service classes is not necessary because Wasabi can provide better performance than Amazon S3 at lower prices than Amazon Glacier.
— docs.wasabi.com
Pay-as-you-go pricing model starting at $5.99/TB per month allows flexible cost management, as detailed on Wasabi's pricing page.
— wasabi.com
9.2
Category 4: Value, Pricing & Transparency
What We Looked For
We look for competitive pricing, hidden fees (egress/API), and contract flexibility.
What We Found
Wasabi charges a flat rate of $6.99/TB/month with no egress fees and no API request charges, which is significantly cheaper than AWS S3. However, a 90-day minimum retention policy on the Pay-As-You-Go plan can lead to unexpected charges for deleted data if not managed carefully.
Score Rationale
The elimination of egress fees is a massive value driver for backup, but the strict minimum retention policy is a notable transparency caveat that affects the score.
Supporting Evidence
Wasabi enforces a minimum storage duration policy (90 days for Pay-Go) where deleted files are billed for the remaining days. if stored objects are deleted before they have been stored with Wasabi for a certain number of days (90 days when using the Wasabi Pay as You Go pricing model), a Timed Deleted Storage charge... will apply.
— docs.wasabi.com
Wasabi pricing is $6.99 per TB/month with no charges for egress or API requests. Wasabi's object storage is priced at $6.99 per terabyte per month... This includes free data ingress, egress, and API requests
— n2ws.com
Transparent pricing model with no hidden fees, documented on the official pricing page.
— wasabi.com
9.3
Category 5: Integrations & Ecosystem Strength
What We Looked For
We look for the breadth of third-party integrations, specifically with backup software vendors.
What We Found
Wasabi has an extensive ecosystem, being a verified target for Veeam, Commvault, MSP360, and Rubrik. It holds 'Veeam Ready Object with Immutability' status, ensuring it works reliably for advanced backup workflows without requiring proprietary connectors.
Score Rationale
The ecosystem is a standout strength; Wasabi is supported by virtually every major backup tool as a standard S3 target, justifying a high score.
Supporting Evidence
Wasabi is a supported cloud storage vendor for Commvault. Commvault is certified for use with Wasabi... Wasabi is listed by Commvault as a supported cloud storage vendor
— docs.wasabi.com
Wasabi is verified as 'Veeam Ready Object with Immutability'. Wasabi hot cloud storage is verified as “Veeam Ready Object”, and “Veeam Ready Object with Immutability” which confirms both compatibility and performance levels
— wasabi.com
Listed in the company's integration directory, Wasabi supports integration with popular platforms like Veeam and Commvault.
— wasabi.com
8.7
Category 6: Security, Compliance & Data Protection
What We Looked For
We look for industry certifications (SOC 2, HIPAA) and features that ensure data integrity and protection.
What We Found
Wasabi is deployed in SOC 2, ISO 27001, and PCI-DSS certified data centers and supports HIPAA and CJIS compliance. It offers immutable storage (Object Lock) to protect against ransomware. However, the default deployment is often single-region, offering 99.9% availability versus the 99.99% multi-AZ standard of hyperscalers.
Score Rationale
Strong compliance and immutability features are present, but the architectural difference in availability zones compared to AWS S3 Standard impacts the score.
Supporting Evidence
Single region storage offers 99.9% availability, whereas dual-region storage offers 99.99%. When a single storage region is used to store your data, Wasabi offers a system availability of 99.9%. When you store your data across two storage regions, Wasabi offers a system availability of 99.99%.
— docs.wasabi.com
Wasabi is compliant with HIPAA, CJIS, and deployed in SOC 2/ISO 27001 certified data centers. Wasabi stores protected health information (PHI)... in accordance with HIPAA... deployed in top tier data centers certified for SOC 2, ISO 27001, and PCI-DSS.
— wasabi.com
SOC 2 compliance outlined in Wasabi's published security documentation ensures adherence to industry standards.
— wasabi.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Wasabi's standard deployment is single-region availability (99.9% SLA), unlike AWS S3 Standard which replicates data across multiple Availability Zones (AZs) by default.
Impact: This issue caused a significant reduction in the score.
Wasabi enforces a 90-day minimum storage retention policy for Pay-As-You-Go customers, meaning users are charged for 90 days of storage even if data is deleted immediately.
Impact: This issue caused a significant reduction in the score.
In August 2024, Wasabi experienced a data loss incident in the us-central-1 region where a storage system failure rendered a number of customer objects unrecoverable.
Impact: This issue resulted in a major score reduction.
Specifically for digital marketing agencies, SysCloud's automated cloud backup and recovery solution offers advanced protection against data loss and ransomware. Its comprehensive backup, recovery, and data loss prevention capabilities allow agencies to secure crucial digital marketing data, while benefiting from its secure storage in Amazon Web Services (AWS).
Specifically for digital marketing agencies, SysCloud's automated cloud backup and recovery solution offers advanced protection against data loss and ransomware. Its comprehensive backup, recovery, and data loss prevention capabilities allow agencies to secure crucial digital marketing data, while benefiting from its secure storage in Amazon Web Services (AWS).
Best for teams that are
Agencies heavily invested in Google Workspace or Microsoft 365 ecosystems.
IT admins needing compliance monitoring alongside cloud backup.
Schools or non-profits needing discounted, secure cloud backup.
Skip if
Agencies needing backup for physical endpoints like laptops.
Users looking for a standalone file storage solution.
Teams needing support for on-premise server infrastructure.
Expert Take
Our analysis shows SysCloud distinguishes itself not just as a backup tool, but as a safety compliance platform, particularly for the education sector. Research indicates its integration of FERPA/CIPA compliance and student safety monitoring (detecting cyberbullying and self-harm) provides unique value beyond standard data recovery. While it has storage and frequency limitations, the 'single pane of glass' for managing diverse SaaS apps like QuickBooks and Slack makes it a robust choice for admins prioritizing ease of management and compliance visibility.
Pros
Unified dashboard for Google, M365, Slack
Specialized K-12 student safety monitoring
Automated ransomware & compliance detection
Simple setup in under 60 seconds
Transparent entry-level pricing model
Cons
Backups limited to 1x per day
Storage capped at 75GB per license
Slow restoration speeds for large data
Slack/Salesforce API restore limitations
1TB annual export limit per account
This score is backed by structured Google research and verified sources.
Overall Score
9.2/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.7
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of SaaS applications supported, backup frequency, granularity of restore options, and retention policies.
What We Found
SysCloud covers a wide range of apps including Google Workspace, M365, Slack, and Salesforce, but is limited by a daily backup frequency and storage caps.
Score Rationale
The score is anchored at 8.7 because while it supports diverse applications and granular restores, it falls short of premium 9.0+ status due to the 1x/day backup limit and 75GB storage cap per license.
Supporting Evidence
Storage is pooled but limited to 75GB per user license, unlike competitors offering unlimited storage. Each Google Workspace backup license purchased adds 75GB to the pooled storage.
— syscloud.com
The platform supports a broad ecosystem including Google Workspace, Microsoft 365, Slack, HubSpot, Salesforce, and QuickBooks Online. SaaS apps we back up: Microsoft 365, Google Workspace, Salesforce, HubSpot.
— syscloud.com
SysCloud automatically backs up data once every 24 hours, whereas some competitors offer up to 24x daily backups. Once the job is created, SysCloud will automatically back up the data once every 24 hours.
— syscloud.com
Integration with AWS for secure data storage, ensuring reliability and scalability.
— aws.amazon.com
9.2
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for security certifications, user base size, industry partnerships, and verified customer reviews.
What We Found
SysCloud demonstrates high trust with SSAE18/SOC2 certifications, AWS partnership, and a massive user base particularly in the education sector.
Score Rationale
A score of 9.2 reflects strong market presence with over 11 million users and critical certifications, establishing it as a highly trusted vendor in the EdTech and SMB space.
Supporting Evidence
It maintains high ratings across review platforms, with a 4.8/5 score on G2. SysCloud Reviews (35). 4.8 out of 5.
— g2.com
The platform protects over 11 million users and has backed up over 51 billion emails. 11 Million + Users protected from data loss. 51 Billion + Emails backed up on our servers.
— syscloud.com
SysCloud is SSAE18/SOC2 certified and an AWS Advanced Technology Partner. SysCloud is an AWS Advanced Technology partner... SysCloud is SSAE18/SOC2 certified
— g2.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We assess ease of setup, dashboard intuitiveness, restore speed, and quality of customer support.
What We Found
Users praise the 'single pane of glass' interface and ease of setup, though significant complaints exist regarding slow data restoration speeds.
Score Rationale
The score is held at 8.9; while the UI is highly rated for simplicity and the setup is fast, documented complaints about slow restoration times prevent it from reaching the 9.0+ tier.
Supporting Evidence
Setup is rapid, with claims of being operational in under 60 seconds. Setup SysCloud in less than 60 seconds and run backup for 365 days a year
— syscloud.com
Multiple reviews cite slow restoration times, particularly for larger datasets. Users report slow restoration times with SysCloud, particularly for larger datasets, causing delays and frustration.
— g2.com
Users consistently highlight the user-friendly interface and ease of setup. Users highlight the user-friendly interface of SysCloud, making it simple to set up and manage effectively.
— g2.com
8.5
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing models, hidden costs, free trial availability, and value relative to feature set.
What We Found
Pricing is competitive and transparent for base plans, but value is diminished by storage limits and extra costs for export quotas.
Score Rationale
A score of 8.5 indicates good entry-level value ($4/user/mo), but the 75GB storage cap and 1TB export limit introduce hidden friction for scaling organizations.
Supporting Evidence
Non-profits and educational institutions receive discounted pricing. Non-profits, educational institutions, and partners can avail of a discounted price.
— backupspace.io
There is a strict export limit of 1TB per account per year, with additional fees for excess. Each SysCloud account holder can export only 1TB of data in 12 months. You'll have to contact sales and purchase additional export quota
— backupspace.io
Standard pricing is approximately $38/user/year or $4/user/month. SysCloud costs $38/year/user for an annual license and $4/month/user for a monthly subscription.
— backupspace.io
Category 5: Security, Compliance & Data Protection
What We Looked For
We examine compliance frameworks (HIPAA, FERPA), ransomware protection, and data safety features.
What We Found
SysCloud excels here with specialized compliance monitoring for K-12 (FERPA, CIPA) and automated ransomware detection, surpassing standard backup tools.
Score Rationale
Achieving a 9.4, this is the product's strongest category due to its unique integration of safety monitoring (cyberbullying, self-harm) alongside standard compliance (HIPAA, PCI).
Supporting Evidence
Ransomware detection scans backed-up data for malicious files and executables. SysCloud scans the data being backed up to detect different types of ransomware, including batch programs, executables, and macro-enabled ransomware files.
— syscloud.com
It features intelligent machine learning to detect student safety threats like cyberbullying and self-harm. Detect mental health issues, cyberbullying, violence, objectionable content, radicalization, and hate speech.
— amplifiedit.com
The platform includes pre-built templates for compliance with HIPAA, PCI, FERPA, and CIPA. SysCloud empowers IT admins to automatically archive inactive data, set custom retention policies for compliance... Steer clear of costly compliance gaps.
— syscloud.com
8.8
Category 6: Integrations & Ecosystem Strength
What We Looked For
We look for the variety of supported SaaS apps and the depth of API integration for backup/restore.
What We Found
While covering major SaaS apps, API limitations for Slack and Salesforce restrict the ability to restore certain data types, impacting ecosystem depth.
Score Rationale
A score of 8.8 reflects a wide breadth of supported apps (QuickBooks, HubSpot, Slack), but is penalized for documented API limitations that hinder full restoration capabilities.
Supporting Evidence
Salesforce backup has exclusions due to API limits, preventing backup of specific objects. Due to Salesforce API limitation, the following objects cannot neither be backed up nor restored.
— help.syscloud.com
Slack restore has limitations, such as inability to restore private channels without admin authorization. Admin requires user authorisation to backup non admin's private channels and direct messages.
— syscloud.com
SysCloud backs up a diverse suite including Google Workspace, M365, Slack, HubSpot, Salesforce, and QuickBooks. SysCloud can backup Google Workspace, Microsoft 365, Slack, HubSpot, Salesforce (beta version) and QuickBooks Online data.
— syscloud.com
Listed in AWS Partner Network, highlighting strong integration capabilities with AWS services.
— aws.amazon.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Storage is capped at 75GB per user license, and export data is limited to 1TB per account/year, creating potential hidden costs for data-heavy organizations.
Impact: This issue caused a significant reduction in the score.
Zoolz is a reliable cloud backup solution designed specifically for creative agencies. It provides secure, scalable storage with hot/cold data management and quick recovery options, meeting the unique demands of digital marketing agencies, where data protection, accessibility, and cost-effective management are crucial.
Zoolz is a reliable cloud backup solution designed specifically for creative agencies. It provides secure, scalable storage with hot/cold data management and quick recovery options, meeting the unique demands of digital marketing agencies, where data protection, accessibility, and cost-effective management are crucial.
RAPID RECOVERY
SCALABLE STORAGE
Best for teams that are
Marketing agencies archiving massive amounts of completed campaign media.
Businesses wanting to lower costs by tiering data to cold storage.
Users needing instant recovery for all archived files.
Small teams wanting a simple, flat-fee unlimited backup.
Those who find managing hot vs. cold storage tiers too complex.
Expert Take
Our analysis shows Zoolz uniquely bridges the gap between expensive hot cloud storage and economical archiving through its 'Tribrid' approach. Research indicates it leverages Amazon AWS's robust infrastructure to offer enterprise-grade security and compliance (HIPAA/GDPR) at a fraction of the cost for long-term retention. Based on documented features, the ability to set granular retention policies and utilize Cold Storage makes it ideal for businesses with vast amounts of static data.
Pros
Tribrid backup (Instant, Cold, Local)
Extremely low cost for archiving
HIPAA, GDPR, and FERPA compliant
Uses reliable Amazon AWS infrastructure
Granular user and policy management
Cons
3-12 hour wait for cold restores
History of cancelling lifetime plans
No full disk imaging/bare metal
Upload speeds can be inconsistent
Confusing plan structure (Zoolz vs BigMIND)
This score is backed by structured Google research and verified sources.
Overall Score
8.9/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.9
Category 1: Product Capability & Depth
What We Looked For
We evaluate the backup architecture, storage tiers, and supported devices for business continuity.
What We Found
Zoolz utilizes a unique 'Tribrid' backup system combining Instant (Hot), Cold (Amazon Glacier), and Local storage, supporting block-level transfers, deduplication, and file versioning for efficient data management.
Score Rationale
The score reflects the robust and flexible Tribrid architecture, though it is capped by the lack of full disk imaging capabilities found in some competitors.
Supporting Evidence
Zoolz supports incremental backups, block-level technology, and Microsoft's Volume Shadow Copy Service (VSS). Zoolz supports incremental backups, block-level technology, and Microsoft's Volume Shadow Copy Service (VSS)
— zoolz.com
The core pillar of Zoolz is its dual cloud approach to backups that uses both regular and cold storage. The core pillar of Zoolz is its dual cloud approach to backups that uses both regular and cold storage.
— cloudwards.net
Provides secure encryption and fast recovery options, crucial for data protection in digital marketing agencies.
— zoolz.com
Offers hot and cold data storage management, allowing cost-effective data handling as documented on the official website.
— zoolz.com
8.0
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the company's reputation, history of service reliability, and user trust.
What We Found
While the service is built on the reliable Amazon AWS infrastructure, the brand suffers from significant negative sentiment due to the controversial discontinuation of its 'Lifetime' home plans in 2020.
Score Rationale
The score is significantly penalized due to the documented breach of trust regarding 'Lifetime' plans, despite the technical reliability of the AWS backend.
Supporting Evidence
Reviewers cite the cancellation of lifetime plans as a violation of terms. cancellation of lifetime plan after 2 years!!!why? You violated your lifetime terms!!
— uk.trustpilot.com
Zoolz discontinued its 'Lifetime' home service in 2020, forcing users to migrate or lose data, leading to widespread complaints. Effective immediately, our consumer service, Zoolz Home, will be discontinued... On October 15th account data will be deleted from our servers.
— reddit.com
Recognized by industry publications for its innovative storage solutions.
— techradar.com
8.7
Category 3: Usability & Customer Experience
What We Looked For
We examine the ease of management, interface quality, and support accessibility.
What We Found
The platform offers centralized user management and policy deployment via a web console, though reviewers note the interface is slightly dated and the standard business tier lacks a dedicated mobile app.
Score Rationale
The score acknowledges the powerful policy management tools for admins while accounting for the dated interface and lack of mobile support in the core product.
Supporting Evidence
Zoolz Cloud Backup does not have a mobile app, unlike its BigMIND counterpart. It's also worth noting that Zoolz Cloud Backup does not have a mobile app.
— creativebloq.com
The web interface is functional but described as slightly dated. Slightly dated interface.
— techradar.com
User-friendly interface designed for ease of use by digital marketing agencies.
— zoolz.com
9.1
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze the cost-effectiveness, particularly for long-term storage, and pricing clarity.
What We Found
Zoolz is highly competitive for long-term archiving due to its Cold Storage integration, offering significantly lower costs for large datasets compared to standard hot storage solutions.
Score Rationale
The score is high due to the exceptional value proposition of the Cold Storage tier, which is a market leader for affordable archiving.
Supporting Evidence
Pricing is considered inexpensive compared to other business-specific solutions. Zoolz Cloud Backup is a flexible and inexpensive cloud backup solution for big businesses.
— creativebloq.com
Cold Storage provides a cost-effective way to manage data longevity. Cold Storage is significantly more affordable than traditional storage options
— zoolz.com
Pricing starts at $15/month with enterprise options available, offering scalability.
— zoolz.com
9.3
Category 5: Security, Compliance & Data Protection
What We Looked For
We verify encryption standards, regulatory compliance (HIPAA/GDPR), and privacy features.
What We Found
The service provides AES-256 encryption, supports HIPAA/GDPR compliance, and offers a Zero-Knowledge privacy option where the user retains the encryption key, ensuring no unauthorized access.
Score Rationale
This category receives a top-tier score due to the combination of military-grade encryption, comprehensive compliance certifications, and the option for private key management.
Supporting Evidence
Users can specify their own encryption password which Zoolz cannot recover. You have the option to specify your own encryption password... Zoolz support will not be able to recover it.
— wiki.zoolz.com
Zoolz supports HIPAA compliance and signs Business Associate Agreements (BAAs). Zoolz supports HIPAA and HITECH compliance and signs Business Associate Agreements (BAAs) with eligible customers.
— wiki.zoolz.com
Utilizes military-grade 256-AES encryption for data security, as outlined in security documentation.
— zoolz.com
8.8
Category 6: Scalability & Performance
What We Looked For
We evaluate the system's ability to handle large data volumes and restoration speeds.
What We Found
Leveraging the AWS backend allows for virtually unlimited storage scaling, though the Cold Storage tier imposes a documented 3-12 hour delay for file retrieval, which is a trade-off for the low cost.
Score Rationale
The score balances the immense scalability of the AWS infrastructure against the inherent performance limitation of the Cold Storage retrieval times.
Supporting Evidence
Zoolz allows backup from unlimited external drives and servers on business plans. Unlimited Users & Servers; Unlimited External Drives Access
— zoolz.com
Restoration from Cold Storage requires a 3-12 hour wait time. when you start the restore download from cold storage, you'll need to wait anywhere from three to 12 hours before the download can start.
— cloudwards.net
Limited third-party integrations, which may restrict ecosystem expansion.
— techradar.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
The standard Zoolz Cloud Backup service lacks full disk imaging (bare metal restore) capabilities, limiting it to file and folder backups only.
Impact: This issue had a noticeable impact on the score.
Zoolz abruptly discontinued 'Lifetime' home plans in 2020 despite marketing them as perpetual, forcing users to migrate to paid business plans or face data deletion.
Impact: This issue resulted in a major score reduction.
Retrospect caters to the needs of digital marketing agencies by providing comprehensive backup, archive, and duplicate features for both physical and virtual environments. Its robust protection against ransomware ensures the safety of vital data, while its ability to work with servers and endpoints facilitates seamless workflow.
Retrospect caters to the needs of digital marketing agencies by providing comprehensive backup, archive, and duplicate features for both physical and virtual environments. Its robust protection against ransomware ensures the safety of vital data, while its ability to work with servers and endpoints facilitates seamless workflow.
RANSOMWARE DEFENSE
Best for teams that are
Agencies preferring perpetual licensing over monthly subscriptions.
IT admins needing granular control over mixed Mac/Windows networks.
Businesses with legacy systems or tape backup requirements.
Skip if
Non-technical users wanting a modern, simple cloud-native interface.
Teams needing extensive virtual machine backup support.
Users looking for a purely SaaS-based backup solution.
Expert Take
Our analysis shows Retrospect excels in ransomware protection by integrating immutable backups with Object Lock across major cloud providers like Amazon S3 and Wasabi. Research indicates it offers exceptional flexibility for SMBs through its hybrid support for physical, virtual, and cloud environments combined with both perpetual and subscription licensing models. Based on documented features, its ability to protect heterogeneous networks (Windows, Mac, Linux) from a single console makes it a versatile choice for diverse IT infrastructures.
Pros
Immutable backups with Object Lock
Supports 20+ cloud providers
Perpetual and subscription licensing
Cross-platform (Win, Mac, Linux)
Granular file-level restore
Cons
Interface feels dated and complex
Slower backup speeds than rivals
Separate Virtual product required
Steep learning curve for beginners
Mixed support reviews
This score is backed by structured Google research and verified sources.
Overall Score
8.7/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
8.8
Category 1: Product Capability & Depth
What We Looked For
We evaluate the breadth of backup features, including support for physical, virtual, and cloud environments, as well as restore granularity.
What We Found
Retrospect offers comprehensive protection for Windows, Mac, and Linux endpoints with features like smart incremental backups, deduplication, and scriptable automation.
Score Rationale
The score reflects a robust feature set capable of handling complex hybrid environments, though it is slightly held back by the separation of virtual and physical product lines.
Supporting Evidence
The software supports smart incremental backups to save time and storage by only backing up changed files. Smart Incremental technology... takes far less time than a new copy.
— retrospect.com
Retrospect provides complete protection with backup, archive, and duplicate features built in. Retrospect provides complete protection with backup, archive, and duplicate features built in.
— retrospect.com
9.1
Category 2: Market Credibility & Trust Signals
What We Looked For
We assess the vendor's longevity, user base size, and reputation within the industry to gauge reliability.
What We Found
Retrospect is a long-standing industry veteran protecting over 500,000 homes and businesses globally with a history spanning over three decades.
Score Rationale
The high score is justified by its massive install base and decades of operation, establishing it as a proven entity despite lower recent market mindshare compared to newer giants.
Supporting Evidence
The company has been protecting data since 1989, demonstrating over 30 years of market presence. Retrospect has Protected Data Since 1989
— retrospect.com
Retrospect Backup is trusted by over 500,000 homes and businesses in over 100 countries. Retrospect Backup is trusted by over 500,000 homes and businesses in over 100 countries
— retrospect.com
8.2
Category 3: Usability & Customer Experience
What We Looked For
We examine the user interface design, ease of setup, and the learning curve for new administrators.
What We Found
While functional, the interface is frequently described as dated and complex, with a steeper learning curve than modern SaaS competitors.
Score Rationale
This category scores lower because reviews consistently cite an 'old-fashioned' interface and complexity that can be intimidating for beginners.
Supporting Evidence
Users note that the interface and methodologies take time to get used to compared to simpler solutions. But the interface and methodologies do take some getting used to.
— pcworld.com
Reviewers describe the interface as old-fashioned and initially intimidating with tiny, unlabelled icons. Retrospect Solo might be packed with features, but the core application is not attractive – it looks old-fashioned and intimidating
— techradar.com
Setup complexity noted in user guides, which may require additional time for beginners.
— retrospect.com
8.9
Category 4: Value, Pricing & Transparency
What We Looked For
We analyze pricing models, flexibility between subscription and perpetual licenses, and overall cost-effectiveness.
What We Found
Retrospect offers exceptional flexibility with both perpetual and subscription options, catering to diverse budget requirements from solo users to enterprises.
Score Rationale
The score is high due to the rare availability of perpetual licensing alongside affordable subscription tiers, providing excellent value for SMBs.
Supporting Evidence
Pricing is transparent, with Solo plans starting around $49 and subscription options from low monthly rates. Subscription Editions From $3 per month... Perpetual Edition From $49
— retrospect.com
Retrospect offers subscription licensing for monthly, 1 year, 2 year, and 3 year plans alongside perpetual options. Retrospect offers subscription licensing for Retrospect Backup... In addition to perpetual licensing
— retrospect.com
9.4
Category 5: Security, Compliance & Data Protection
What We Looked For
We evaluate ransomware protection features, encryption standards, and compliance capabilities.
What We Found
The product excels in security with robust ransomware protection featuring immutable backups via Object Lock and AES-256 encryption.
Score Rationale
This is a standout category due to the seamless integration of immutable backups with major cloud providers, effectively creating a virtual air-gap against ransomware.
Supporting Evidence
The software supports government-standard AES-256 encryption for data at rest and in transit. Retrospect provides multiple encryption options... including government standard AES-256 encryption.
— retrospect.com
Retrospect creates immutable backups by integrating with Object Lock on providers like Amazon S3 and Wasabi. It creates immutable backups by integrating with Object Lock on Amazon S3, Wasabi, Backblaze B2, and MinIO.
— bdunagan.com
9.0
Category 6: Integrations & Ecosystem Strength
What We Looked For
We look for third-party integrations, cloud storage compatibility, and support for virtualization platforms.
What We Found
Retrospect boasts a strong ecosystem, integrating with over twenty cloud storage providers and major virtualization platforms like VMware and Hyper-V.
Score Rationale
The score reflects the extensive list of certified cloud partners and broad cross-platform support (Windows, Mac, Linux) managed from a single console.
Supporting Evidence
The software supports both VMware and Hyper-V hypervisors for complete virtual data protection. Retrospect Virtual supports both VMware and Hyper-V hypervisors for complete virtual data protection.
— retrospect.com
Retrospect supports more than twenty cloud storage providers including Amazon S3, Google Cloud, and Azure. Retrospect supports more than twenty cloud storage providers, all seamlessly integrated
— retrospect.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Independent testing has shown the software to be a 'mediocre performer' regarding backup speed, significantly slower than some competitors.
Impact: This issue caused a significant reduction in the score.
Salesforce's Data Backup & Recovery solution is specifically designed to cater to the needs of digital marketing agencies, providing them with automated daily backups and continuous data protection. Its intuitive dashboard allows for easy management of backups and alerts, ensuring data is always safe and recoverable.
Salesforce's Data Backup & Recovery solution is specifically designed to cater to the needs of digital marketing agencies, providing them with automated daily backups and continuous data protection. Its intuitive dashboard allows for easy management of backups and alerts, ensuring data is always safe and recoverable.
ENTERPRISE READY
USER-FRIENDLY INTERFACE
Best for teams that are
Agencies heavily reliant on Salesforce for CRM and client data.
Admins wanting a native, integrated Salesforce restoration tool.
Organizations needing to restore complex object relationships.
Skip if
Small agencies not using Salesforce or using other CRMs.
Users wanting to back up non-Salesforce data like email or files.
Those looking for a free, basic export tool (this is a paid add-on).
Expert Take
Our analysis shows this product (formerly OwnBackup) represents the premium tier of Salesforce data protection. Research indicates it solves the critical 'all-or-nothing' restore problem of native tools by allowing surgical recovery of specific records and metadata. Based on documented features, its ability to maintain complex parent-child relationships during restoration and its robust compliance toolset make it the definitive choice for enterprise-grade security, despite the higher price point.
Pros
Automated daily backups & retention
Granular field-level restoration
Advanced metadata comparison tools
Sandbox seeding capabilities
GDPR & HIPAA compliance features
Cons
High cost compared to native tools
Opaque custom pricing model
Slower restores for massive datasets
Learning curve for advanced features
API limits on specific metadata types
This score is backed by structured Google research and verified sources.
Overall Score
8.5/ 10
We score these products using 6 categories: 4 static categories that apply to all products, and 2 dynamic categories tailored to the specific niche. Our team conducts extensive research on each product, analyzing verified sources, user reviews, documentation, and third-party evaluations to provide comprehensive and evidence-based scoring. Each category is weighted with a custom weight based on the category niche and what is important in Cloud Backup & Recovery Software for Digital Marketing Agencies. We then subtract the Score Adjustments & Considerations we have noticed to give us the final score.
9.4
Category 1: Product Capability & Depth
What We Looked For
We evaluate the solution's ability to automate backups, handle complex metadata relationships, and provide granular restoration options without data loss.
What We Found
Formerly OwnBackup, this solution offers comprehensive automated daily backups, granular field-level recovery, and advanced metadata comparison capabilities that far exceed standard export tools.
Score Rationale
As the market-leading technology acquired by Salesforce, it sets the standard for depth, particularly in handling complex parent-child relationships and metadata restoration.
Supporting Evidence
Capabilities include automated daily backups, sandbox seeding, and the ability to restore specific records while maintaining complex relationships. Purpose-built for Salesforce architecture, it automatically protects your important data, metadata, sandboxes, files, attachments, and managed packages
— g2.com
Protect your data with automated backups, proactive notifications of loss or corruption and intuitive restoration. Salesforce Backup and Recover, formerly Own Recover, is our new solution for safeguarding your critical CRM data.
— salesforce.com
Documented in official product documentation, Salesforce Data Backup & Recovery provides automated daily backups and continuous data protection.
— salesforce.com
9.8
Category 2: Market Credibility & Trust Signals
What We Looked For
We look for industry adoption, acquisition history, customer base size, and verified user sentiment regarding reliability.
What We Found
Salesforce acquired this product (formerly Own Company) for $1.9 billion in 2024, validating it as the premier solution in the ecosystem with over 7,000 customers.
Score Rationale
The acquisition by Salesforce itself represents the ultimate trust signal, cementing its status as the 'gold standard' for the platform.
Supporting Evidence
The product is trusted by nearly 7,000 customers to safeguard mission-critical data. Own Company is trusted by nearly 7,000 customers to safeguard mission-critical data.
— salesforce.com
Salesforce completed the acquisition of Own Company, the leading provider of data protection solutions, for approximately $1.9 billion. Salesforce completed its acquisition of Own Company on November 18, 2024.
— salesforce.com
8.9
Category 3: Usability & Customer Experience
What We Looked For
We assess the ease of configuration, the intuitiveness of the restoration interface, and the quality of support resources.
What We Found
Users consistently praise the intuitive interface and 'peace of mind' it offers compared to manual CSV exports, though some advanced features have a learning curve.
Score Rationale
The UI is highly rated for simplifying complex restore operations, though the sheer depth of features can require some initial training.
Supporting Evidence
The solution allows users to visualize data changes through graphs and compare snapshots easily. Salesforce Backup & Recover visualizes the data changes in a backup through a graph for easy [diagnosis].
— salesforce.com
Users value the ease of use, highlighting simple setup and minimal maintenance compared to native options. Users value the ease of use of Salesforce Backup & Recover, enjoying its simplicity and effective functionality.
— g2.com
The intuitive dashboard allows for easy management of backups and alerts, as documented on the official Salesforce site.
— salesforce.com
8.2
Category 4: Value, Pricing & Transparency
What We Looked For
We evaluate pricing models, transparency of costs, and the balance between feature set and total cost of ownership.
What We Found
This is a premium enterprise solution with custom pricing that is significantly higher than basic native backup options, often cited as 'expensive' by users.
Score Rationale
While the value is high for enterprise needs, the lack of transparent public pricing and the high cost relative to basic alternatives lowers this score.
Supporting Evidence
Pricing is not publicly listed and varies based on individual customer needs and negotiation. Pricing varies based on each customer's individual needs. Our sales team will work with you to tailor a package
— salesforce.com
Users frequently cite the product as expensive, particularly for larger organizations facing pricing complexities. Users find Salesforce Backup & Recover to be expensive, particularly for larger organizations facing pricing complexities.
— g2.com
Pricing varies based on individual requirements, which may limit upfront cost visibility but allows for tailored solutions.
— salesforce.com
We test the ability to restore specific fields, records, and metadata configurations without overwriting valid new data.
What We Found
The platform excels at 'surgical' recovery, allowing users to isolate and restore specific metadata and data relationships without rolling back the entire org.
Score Rationale
This is the product's standout technical feature, solving the 'all-or-nothing' restore problem inherent in basic backup tools.
Supporting Evidence
The solution enables precise metadata comparison and restoration, protecting customizations like Flows and Profiles. Isolate precise metadata changes between two backups. Choose any two snapshots... to generate a side-by-side, before-and-after comparisons.
— salesforce.com
Users can compare two backups to identify changes to records and fields and restore only the affected data. Select any two snapshots from your history to locate data that was added, deleted, or changed between the backups.
— salesforce.com
Listed in the company's integration directory, Salesforce Data Backup & Recovery integrates seamlessly with other Salesforce products.
— appexchange.salesforce.com
9.5
Category 6: Security, Compliance & Data Protection
What We Looked For
We examine compliance certifications (GDPR, HIPAA), encryption standards, and tools for handling data subject requests.
What We Found
The solution offers robust compliance tools including 'Right to be Forgotten' processing, immutable backups, and end-to-end encryption.
Score Rationale
It is purpose-built for regulated industries, offering specific features to streamline audit compliance and data subject requests.
Supporting Evidence
Includes features for immutable backups and granular retention policies to meet strict governance requirements. Salesforce Backup & Recover also helps customers easily meet industry and regulatory requirements like GDPR and HIPAA
— g2.com
The product streamlines Data Subject Requests to ensure backups comply with GDPR, CCPA, HIPAA, and SEC17a-4. Streamline Data Subject Requests such as Right To Be Forgotten to ensure backups are compliant with GDPR, CCPA, HIPAA
— salesforce.com
Outlined in published security documentation, Salesforce Data Backup & Recovery adheres to strict compliance standards.
— compliance.salesforce.com
Score Adjustments & Considerations
Certain documented issues resulted in score reductions. The impact level reflects the severity and relevance of each issue to this category.
Certain metadata types cannot be restored due to Salesforce API limitations, a constraint shared by all backup tools but relevant for complete coverage.
Impact: This issue had a noticeable impact on the score.
The 'How We Choose' section for cloud backup and recovery software tailored for digital marketing agencies emphasizes a comprehensive evaluation methodology. Key factors considered in the analysis include software specifications, feature sets, customer reviews, and overall ratings, with a particular focus on aspects such as data security, scalability, ease of use, and integration capabilities that are essential for marketing agencies managing diverse client projects. The selection process prioritized products that demonstrate reliable data protection, efficient recovery options, and strong customer support, which are critical in the fast-paced digital marketing landscape. Rankings were determined through extensive research and comparative analysis, utilizing data from user feedback, expert ratings, and an assessment of the price-to-value ratio of the software solutions evaluated.
Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.
Verification
Products evaluated through comprehensive research and analysis of industry standards.
Selection criteria focus on data security, ease of use, and customer support for digital marketing agencies.
Comparison methodology analyzes customer feedback and expert reviews to ensure reliable recommendations.
As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.
×
Score Breakdown
0.0/ 10
Deep Research
We use cookies to enhance your browsing experience and analyze our traffic. By continuing to use our website, you consent to our use of cookies.
Learn more
