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Best Marketing Analytics Platforms for Ecommerce Brands to Buy in 2026 - Top 8

Albert Richer
Curated by :
Albert Richer
Updated Nov 21, 2025

This category is part of a larger family — see all Marketing Attribution & Analytics Platforms tools.

Marketing Analytics Platforms for Ecommerce Brands
Albert Richer

Insights from Market Research on the Top Marketing Analytics Platforms for Ecommerce Brands Market research shows that when it comes to selecting marketing analytics platforms for ecommerce, certain features consistently rise to the top in customer preferences. Reviews indicate that robust customer segmentation tools and real-time data tracking are commonly noted for enhancing marketing effectiveness. For example, brands like Klaviyo are often highlighted in customer reviews for their powerful email marketing integration and user-friendly interface, while Google Analytics is frequently praised for its comprehensive data insights and free access. Data indicates that platforms which prioritize ease of use and customization options often receive higher satisfaction ratings among users. Interestingly, many consumers indicate that the ability to visualize data trends can significantly impact decision-making. This raises the question: why settle for complex interfaces that leave you scratching your head? Insights from Market Research on the Top Marketing Analytics Platforms for Ecommerce Brands Market research shows that when it comes to selecting marketing analytics platforms for ecommerce, certain features consistently rise to the top in customer preferences.

Similar Categories
1
Expert Score
9.7 / 10
461
120
INSIGHT ACCELERATOR
1
Triple Whale
9.7

Triple Whale

Triple Whale
View Website
Triple Whale is a focused Marketing Analytics Platform tailored for Ecommerce Brands, addressing their need for accurate and unified data sourcing. It provides brands with crucial insights faster, eliminating scattered data, and ensuring a single source of truth for all data-related decisions.
Triple Whale is a focused Marketing Analytics Platform tailored for Ecommerce Brands, addressing their need for accurate and unified data sourcing. It provides brands with crucial insights faster, eliminating scattered data, and ensuring a single source of truth for all data-related decisions.
INSIGHT ACCELERATOR

Best for teams that are

  • DTC Shopify brands spending heavily on paid ads (Meta, TikTok, Google)
  • Founders wanting a mobile-first, real-time dashboard for profit and ROAS
  • Teams needing a centralized view of creative performance and attribution

Skip if

  • Non-Shopify merchants (e.g., WooCommerce, Magento, BigCommerce)
  • Early-stage stores with low ad spend or revenue under $1M GMV
  • Enterprise brands requiring complex custom data warehousing outside DTC models

Expert Take

Triple Whale is a game-changer for Ecommerce Brands, providing a consolidated platform for all their data needs. It stands out in the industry for its ability to streamline data sourcing and analysis, enabling businesses to make well-informed decisions quickly. Its tailored features for Ecommerce Brands make it a reliable and efficient tool, making data management less of a chore and more of a strategic advantage.

Pros

  • Unified data sourcing
  • Fast insights
  • Tailored for Ecommerce Brands
  • Comprehensive analytics tool

Cons

  • Pricing not transparent
  • May require data analysis skills
2
Expert Score
9.7 / 10
737
142
GROWTH CATALYST
ECOMMERCE EXPERT
2
Emplifi: AI-Powered Social Media Management
9.7

Emplifi: AI-Powered Social Media Management

Emplifi: AI-Powered Social Media Management
View Website
Tailored for ecommerce brands, Emplifi optimizes your social media marketing strategies with its advanced AI-powered tool. It not only boosts engagement but also scales with your business goals, offering comprehensive marketing, commerce, and care solutions to fully leverage social media platforms.
Tailored for ecommerce brands, Emplifi optimizes your social media marketing strategies with its advanced AI-powered tool. It not only boosts engagement but also scales with your business goals, offering comprehensive marketing, commerce, and care solutions to fully leverage social media platforms.
GROWTH CATALYST
ECOMMERCE EXPERT

Best for teams that are

  • Enterprise brands needing unified social media management and customer care
  • Teams focused on social commerce, live shopping, and influencer management
  • Large organizations with high volumes of customer interactions across channels

Skip if

  • Small businesses or startups with limited budgets (high entry cost)
  • Brands seeking website traffic analytics or general ad attribution
  • Teams needing transparent, low-tier pricing (custom quotes only)

Expert Take

Our analysis shows Emplifi stands out for its 'unlimited user' pricing model, a rarity in the enterprise SaaS space that offers significant value for large teams compared to per-seat competitors. Research indicates it effectively bridges the gap between social marketing and e-commerce through its specialized Social Commerce Cloud. With documented ISO 27001 and SOC 2 Type II certifications, it meets the rigorous security demands of its 20,000+ enterprise clients.

Pros

  • Unlimited user seats (no per-seat fees)
  • Unified Marketing, Care & Commerce platform
  • Leader in Forrester Wave™ Q4 2024
  • ISO 27001 & SOC 2 Type II certified
  • Bi-directional Salesforce & Oracle integrations

Cons

  • No public pricing (Custom quotes only)
  • High entry cost (Not for SMBs)
  • Steep learning curve for advanced tools
  • Reporting can be complex to customize
  • Longer sales cycle due to enterprise focus
3
Expert Score
9.6 / 10
560
76
REAL-TIME REVELATOR
AI INSIGHT INNOVATOR
3
Mixpanel: Product Analytics
9.6

Mixpanel: Product Analytics

Mixpanel: Product Analytics
View Website
Mixpanel enables Ecommerce brands to track, analyze, and act on user behavior. It offers a detailed understanding of customer activity across various digital touchpoints, assisting in driving acquisition, growth, and retention. Its robust event tracking capabilities provide insights into user interactions, critical for optimizing marketing strategies in the Ecommerce industry.
Mixpanel enables Ecommerce brands to track, analyze, and act on user behavior. It offers a detailed understanding of customer activity across various digital touchpoints, assisting in driving acquisition, growth, and retention. Its robust event tracking capabilities provide insights into user interactions, critical for optimizing marketing strategies in the Ecommerce industry.
REAL-TIME REVELATOR
AI INSIGHT INNOVATOR

Best for teams that are

  • Product teams needing deep user segmentation, retention, and cohort analysis
  • Companies with engineering resources to implement precise event tracking
  • SaaS and App-heavy ecommerce brands focused on user engagement

Skip if

  • Teams wanting 'autocapture' of events without manual coding (unlike Heap)
  • Marketers looking primarily for multi-touch ad attribution across channels
  • Small teams without technical resources to maintain tracking implementation

Expert Take

Our analysis shows Mixpanel successfully bridges the gap between product analytics and data engineering. Research indicates their 'Warehouse Connectors' are a standout feature, allowing teams to analyze trusted warehouse data without complex SQL. Based on documented features, the addition of Metric Trees and Session Replay transforms it from a simple tracking tool into a comprehensive decision-making platform, although the steep learning curve and scaling costs remain notable trade-offs for smaller teams.

Pros

  • Generous free plan (1M events/month)
  • Warehouse Connectors for direct data sync
  • Native Session Replay integration
  • HIPAA, GDPR, and SOC2 compliant
  • Advanced Metric Trees for KPI visualization

Cons

  • Steep learning curve for setup
  • Expensive at high event volumes
  • Support limited on lower tiers
  • Requires strict data governance
  • Complex implementation for advanced features
4
Expert Score
9.5 / 10
542
112
UNIFIED DATA CHAMPION
SHOPIFY SUPERHERO
4
Glew Commerce Data Platform
9.5

Glew Commerce Data Platform

Glew Commerce Data Platform
View Website
Glew is a powerful marketing analytics platform designed specifically for ecommerce brands. By integrating and unifying data from multiple sources, it enables businesses to make informed decisions with confidence, thereby accelerating growth. Its extensive range of features addresses the unique needs of ecommerce marketers, from customer segmentation and lifecycle analysis to product and channel performance tracking.
Glew is a powerful marketing analytics platform designed specifically for ecommerce brands. By integrating and unifying data from multiple sources, it enables businesses to make informed decisions with confidence, thereby accelerating growth. Its extensive range of features addresses the unique needs of ecommerce marketers, from customer segmentation and lifecycle analysis to product and channel performance tracking.
UNIFIED DATA CHAMPION
SHOPIFY SUPERHERO

Best for teams that are

  • Multi-channel merchants using platforms like BigCommerce, Magento, or WooCommerce
  • Agencies managing reporting for multiple ecommerce clients
  • Mid-market brands needing automated daily reporting and customer segmentation

Skip if

  • Businesses needing real-time, intraday data updates (typically daily refresh)
  • Very small stores with low order volume or single-channel setups
  • Users wanting a mobile-app based dashboard for pocket analytics

Expert Take

Our analysis shows Glew effectively solves the 'data silo' problem for merchants by automating the ELT process across 170+ integrations without requiring a data engineering team. Research indicates that its pre-built dashboards and 'no-code' approach make sophisticated analytics accessible, while its SOC II compliance ensures enterprise-grade security. It is particularly strong for multi-channel retailers needing a unified view of performance.

Pros

  • Connects 170+ data sources automatically
  • Automated ELT process reduces manual work
  • SOC II Type 1 compliant security
  • Intuitive no-code reporting interface
  • Daily email snapshots of key metrics

Cons

  • Strict auto-renewal and cancellation terms
  • Mixed customer support responsiveness
  • Initial data import can take days
  • Pricing scales steeply with revenue
  • Customization limited on lower tiers
5
Expert Score
9.3 / 10
593
77
SOCIAL MEDIA STRATEGIST
CUSTOMER JOURNEY GURU
5
Heap - Digital Insights Platform
9.3

Heap - Digital Insights Platform

Heap - Digital Insights Platform
View Website
Heap is a comprehensive marketing analytics platform specifically designed for ecommerce brands. It provides deep insights into customer digital journeys, helping to identify key customer behaviors, optimize marketing strategies, and enhance customer experience, making it an indispensable tool for data-driven ecommerce businesses.
Heap is a comprehensive marketing analytics platform specifically designed for ecommerce brands. It provides deep insights into customer digital journeys, helping to identify key customer behaviors, optimize marketing strategies, and enhance customer experience, making it an indispensable tool for data-driven ecommerce businesses.
SOCIAL MEDIA STRATEGIST
CUSTOMER JOURNEY GURU

Best for teams that are

  • Product and marketing teams optimizing user journeys and conversion funnels
  • Teams wanting to track all user interactions automatically without engineering code
  • SaaS or Ecommerce companies focused on on-site behavior and CRO

Skip if

  • Media buyers focused primarily on external ad spend attribution (ROAS)
  • Small teams with no budget (can be expensive for high session volumes)
  • Businesses needing financial or inventory management reporting

Expert Take

Our analysis shows Heap stands out primarily for its 'autocapture' technology, which fundamentally changes how teams approach analytics by recording every user interaction by default. This allows for retroactive analysis, meaning you can answer questions about historical data without having set up tracking beforehand. Research indicates that its recent acquisition by Contentsquare has further strengthened its capabilities, adding enterprise-grade session replay and digital experience features. While pricing can be steep at scale, the ability to bypass engineering bottlenecks for data collection offers immense value.

Pros

  • Autocapture tracks all events automatically
  • Retroactive analysis of historical data
  • Integrated Session Replay capabilities
  • Proactive AI insights via Heap Illuminate
  • SOC 2, HIPAA, and ISO certified

Cons

  • Expensive at scale with session-based pricing
  • Opaque 'mystery' pricing for paid plans
  • Limited native marketing attribution models
  • Potential client-side performance impact
  • Steep learning curve for advanced features
6
Expert Score
9.3 / 10
505
80
DATA AGGREGATOR PRO
6
Funnel Marketing Intelligence
9.3

Funnel Marketing Intelligence

Funnel Marketing Intelligence
View Website
Funnel is specifically designed for e-commerce brands looking to consolidate data from all their marketing platforms. It offers powerful reporting and data modeling capabilities that address the industry's need for accurate, real-time analytics to drive decision-making and improve ROI.
Funnel is specifically designed for e-commerce brands looking to consolidate data from all their marketing platforms. It offers powerful reporting and data modeling capabilities that address the industry's need for accurate, real-time analytics to drive decision-making and improve ROI.
DATA AGGREGATOR PRO

Best for teams that are

  • Agencies and large teams aggregating marketing data from hundreds of sources
  • Data teams needing to pipe clean data into BI tools like Looker or Tableau
  • Complex setups requiring data transformation before visualization

Skip if

  • Small businesses wanting a simple, pre-built dashboard solution
  • Users looking for product analytics or on-site user behavior tracking
  • Teams without a destination for their data (BI tool or warehouse)

Expert Take

Our analysis shows Funnel stands out as a premier 'Marketing Data Hub' that solves the messy reality of multi-channel reporting. Research indicates its primary strength lies in its ability to ingest data from over 600 sources and automatically harmonize it—handling currency conversion and campaign mapping without requiring SQL. Based on documented features, it is particularly valuable for agencies and enterprises that need a single source of truth fed directly into tools like Looker Studio, Snowflake, or Tableau, backed by enterprise-grade security certifications.

Pros

  • Connects to 600+ marketing platforms
  • No-code automated data transformation
  • ISO 27001 & SOC 2 certified
  • Exports to all major BI tools
  • EU/US data residency options

Cons

  • High starting price ($399+/mo)
  • Confusing 'Flexpoints' usage pricing
  • Extra fees for basic connectors
  • Support time zone limitations
  • Steep learning curve for complex setups
7
Expert Score
9.1 / 10
664
82
7
Polar Analytics for Shopify
9.1

Polar Analytics for Shopify

Polar Analytics for Shopify
View Website
Polar Analytics is the perfect solution for ecommerce brands seeking in-depth, user-friendly analytics. Specifically tailored for Shopify users, it centralizes and simplifies your ecommerce data, ensuring you have a clear understanding of your performance indicators. It's customizable reports enable users to tailor data analysis to their specific needs, driving smarter decision-making.
Polar Analytics is the perfect solution for ecommerce brands seeking in-depth, user-friendly analytics. Specifically tailored for Shopify users, it centralizes and simplifies your ecommerce data, ensuring you have a clear understanding of your performance indicators. It's customizable reports enable users to tailor data analysis to their specific needs, driving smarter decision-making.

Best for teams that are

  • Shopify brands managing multiple stores, currencies, or international markets
  • Data-savvy teams wanting custom metrics and direct Snowflake data access
  • Heads of Ecommerce needing flexible, self-service reporting without SQL

Skip if

  • Non-Shopify businesses (integrations are heavily Shopify-centric)
  • Small merchants with limited budgets (pricing starts around $300-$400/mo)
  • Teams wanting a purely 'done-for-you' dashboard without desire for customization

Expert Take

Our analysis shows that Polar Analytics distinguishes itself not just through data visualization, but by acting as an extension of a brand's data team. Research indicates that while it carries a premium price tag, the inclusion of a dedicated Snowflake database and the 'Ask Polar' AI assistant provides enterprise-grade capabilities that justify the cost for mid-market merchants. Based on documented reviews, the customer support is consistently rated superior to competitors, effectively bridging the gap for teams that need complex data analysis without a dedicated in-house analyst.

Pros

  • Exceptional 'best-in-class' customer support
  • 45+ one-click data connectors
  • Dedicated Snowflake database access
  • AI-powered 'Ask Polar' analytics
  • Highly customizable dashboards

Cons

  • High starting price ($300+/mo)
  • Limited mobile app functionality
  • Steeper learning curve for custom reports
  • Occasional UI lag on complex views
  • No free tier available
8
Expert Score
8.8 / 10
427
137
CUSTOMIZABLE WIZARD
USER-FRIENDLY ACE
8
Zoho Ecommerce Analytics
8.8

Zoho Ecommerce Analytics

Zoho Ecommerce Analytics
View Website
Zoho Ecommerce Analytics is a robust SaaS solution specifically designed for ecommerce brands seeking comprehensive marketing analytics. The tool enables users to analyze and visualize their ecommerce data, track key metrics, and extract valuable insights to drive sales and growth.
Zoho Ecommerce Analytics is a robust SaaS solution specifically designed for ecommerce brands seeking comprehensive marketing analytics. The tool enables users to analyze and visualize their ecommerce data, track key metrics, and extract valuable insights to drive sales and growth.
CUSTOMIZABLE WIZARD
USER-FRIENDLY ACE

Best for teams that are

  • SMBs looking for a cost-effective, general-purpose BI solution
  • Businesses already invested in the Zoho ecosystem (CRM, Books, Inventory)
  • Teams needing to blend non-ecommerce data with sales metrics

Skip if

  • Large enterprises processing massive datasets (performance issues reported)
  • Users needing specialized, out-of-the-box ecommerce attribution modeling
  • Teams wanting a zero-learning-curve tool (requires some data knowledge)

Expert Take

Our analysis shows Zoho Ecommerce Analytics stands out for democratizing enterprise-grade BI with its 'Zia' AI assistant, which allows users to generate complex reports simply by asking questions. Research indicates it offers exceptional value with a robust free tier and deep native integrations for major platforms like Shopify and WooCommerce. Based on documented security features like SOC 2 compliance and PII encryption, it is a highly trustworthy choice for handling sensitive customer data.

Pros

  • AI-powered 'Zia' assistant for natural language insights
  • 100+ pre-built connectors for Shopify, WooCommerce, Amazon
  • Generous free plan for small businesses
  • Enterprise-grade security (SOC 2, HIPAA, GDPR)
  • Seamless data blending across multiple sources

Cons

  • Steep learning curve for advanced customizations
  • Performance lags reported with large datasets
  • Initial setup can be technical for beginners
  • Support response times can vary
  • Mobile app lacks some desktop features

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 Triple Whale
Web-only No Contact for trial Yes Not specified Yes Not specified Shopify, Google Analytics, Facebook Ads Not specified Contact for pricing
2 Emplifi: AI-Powered Social Media Management
Yes No Contact for trial Not specified Not specified Email/Ticket only Not specified Facebook, Instagram, Twitter Not specified Contact for pricing
3 Mixpanel: Product Analytics
Yes Yes Yes - 14 days Yes Yes Yes SOC 2 Shopify, Google Analytics, Salesforce Yes Free
4 Glew Commerce Data Platform
Web-only No Contact for trial Yes Not specified Email/Ticket only Not specified Shopify, WooCommerce, BigCommerce Not specified Contact for pricing
5 Heap - Digital Insights Platform
Web-only No Yes - 14 days Yes Yes Yes SOC 2 Shopify, Google Analytics, Salesforce Yes Contact for pricing
6 Funnel Marketing Intelligence
Web-only No No Yes Yes Yes Not specified Google Analytics, Facebook Ads, Shopify Not specified Contact for pricing
7 Polar Analytics for Shopify
Web-only No Contact for trial Yes Not specified Yes Not specified Shopify, Google Analytics, Facebook Ads Not specified Contact for pricing
8 Zoho Ecommerce Analytics
Yes Yes Yes - 15 days Yes Yes Yes ISO 27001 Shopify, Google Analytics, Salesforce Yes $22/month
1

Triple Whale

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Not specified
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, Google Analytics, Facebook Ads
Supports SSO
Not specified
Starting Price
Contact for pricing
2

Emplifi: AI-Powered Social Media Management

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Not specified
Has Public API
Not specified
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Facebook, Instagram, Twitter
Supports SSO
Not specified
Starting Price
Contact for pricing
3

Mixpanel: Product Analytics

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, Google Analytics, Salesforce
Supports SSO
Yes
Starting Price
Free
4

Glew Commerce Data Platform

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Not specified
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, WooCommerce, BigCommerce
Supports SSO
Not specified
Starting Price
Contact for pricing
5

Heap - Digital Insights Platform

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Shopify, Google Analytics, Salesforce
Supports SSO
Yes
Starting Price
Contact for pricing
6

Funnel Marketing Intelligence

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
No
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Analytics, Facebook Ads, Shopify
Supports SSO
Not specified
Starting Price
Contact for pricing
7

Polar Analytics for Shopify

Has Mobile App
Web-only
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
Yes
Has Public API
Not specified
Live Chat Support
Yes
SOC 2 or ISO Certified
Not specified
Popular Integrations
Shopify, Google Analytics, Facebook Ads
Supports SSO
Not specified
Starting Price
Contact for pricing
8

Zoho Ecommerce Analytics

Has Mobile App
Yes
Has Free Plan
Yes
Has Free Trial
Yes - 15 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Shopify, Google Analytics, Salesforce
Supports SSO
Yes
Starting Price
$22/month

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How We Rank Products

How We Evaluate Products

Our Evaluation Process

The 'How We Choose' section for marketing analytics platforms for ecommerce brands is grounded in a comprehensive evaluation of key factors such as specifications, features, customer reviews, and ratings. Specific considerations critical to this category include the ability to integrate with ecommerce platforms, the depth of analytics capabilities, user-friendliness, and overall pricing structure. The research methodology focuses on analyzing product specifications, reviewing customer feedback, and comparing ratings across various platforms to determine the value each product offers to ecommerce brands. By synthesizing this data, the rankings reflect a well-rounded perspective on the effectiveness and suitability of each platform in meeting the unique needs of ecommerce businesses.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of industry benchmarks and user feedback.
  • Rankings based on a thorough examination of features, customer reviews, and expert ratings in the ecommerce landscape.
  • Selection criteria focus on key performance indicators and analytics capabilities relevant to ecommerce marketing strategies.

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Score Breakdown

0.0 / 10

What This Award Means