We review products independently. We may earn a commission if you buy through our links, at no extra cost to you. Learn more


You can see every related software category through our Marketing Attribution & Analytics Platforms page.

Cross Channel Marketing Analytics Dashboards
Albert Richer

Marketing teams managing attribution across email campaigns, paid social media, display advertising, and e-commerce channels face fragmented data that obscures true campaign performance and customer journey insights. Dynamics 365 Customer Insights addresses this challenge for regulated industries by meeting HIPAA and FedRAMP requirements while storing unified customer data in Dataverse, enabling seamless integration with existing Microsoft business applications without compliance concerns. If you're prioritizing proven ROI impact over feature breadth, Unified Reporting Dashboard has documented 15% conversion rate improvements and 18% growth in repeat purchases, though its consultation-based pricing model lacks the transparency of standalone SaaS alternatives. For organizations already invested in Salesforce ecosystems, Cross-Channel Marketing Insights automatically connects Marketing Cloud Engagement data upon installation, eliminating manual configuration overhead that typically delays multi-channel reporting implementations. If your workflow requires extensive third-party platform connections, Cross-Channel Pathways supports native integrations with TikTok, Meta, Pinterest, and Klaviyo, reducing manual data entry, but documented discrepancies between its reporting and Google Analytics create attribution validation challenges. Integrate Marketing Analytics strengthens data governance workflows through automated GDPR and CCPA compliance checks before lead ingestion, critical for organizations handling sensitive customer data across channels. Marketing teams managing attribution across email campaigns, paid social media, display advertising, and e-commerce channels face fragmented data that obscures true campaign performance and customer journey insights.

Similar Categories
1
Expert Score
9.7 / 10
541
102
USER-FRIENDLY INTERFACE
COMPREHENSIVE DASHBOARDS

Tableau Marketing Dashboards

Tableau Marketing Dashboards
View Website
Tableau's marketing dashboard solution provides a comprehensive analytics platform for cross channel marketing analytics. It is specifically designed to cater to the needs of marketers, allowing them to explore and interact with data, and derive insights across different marketing channels.
Tableau's marketing dashboard solution provides a comprehensive analytics platform for cross channel marketing analytics. It is specifically designed to cater to the needs of marketers, allowing them to explore and interact with data, and derive insights across different marketing channels.
USER-FRIENDLY INTERFACE
COMPREHENSIVE DASHBOARDS

Best for teams that are

  • Organizations with dedicated data analysts capable of building custom visualizations
  • Enterprises needing to aggregate and blend data from many disparate sources
  • Teams requiring highly complex, custom data reporting beyond standard templates

Skip if

  • Non-technical marketers seeking an out-of-the-box attribution solution
  • Small teams with limited budgets due to high licensing and implementation costs
  • Users needing built-in marketing automation or lead management features

Expert Take

Our analysis shows Tableau remains the gold standard for visualizing complex marketing data, especially for organizations already embedded in the Salesforce ecosystem. Research indicates that while the learning curve is steep, the payoff is immense capability—specifically through 'Accelerators' that instantly deploy dashboards for Email Marketing and CDP data. We particularly value the new Tableau Pulse, which democratizes data by pushing AI-generated insights directly to marketers, solving the historical issue of dashboard fatigue.

Pros

  • Industry-leading visualization capabilities
  • Pre-built 'Accelerators' for marketing
  • Tableau Pulse AI insights included
  • Deep Salesforce ecosystem integration
  • Massive user community & resources

Cons

  • No native social ad connectors
  • Steep learning curve for creators
  • Expensive Creator licenses ($75/mo)
  • Premium AI features cost extra
  • Complex data prep for beginners
2
Expert Score
9.7 / 10
674
117
REAL-TIME ANALYTICS
CROSS-CHANNEL MASTERY

Integrate Marketing Analytics

Integrate Marketing Analytics
View Website
Integrate Marketing Analytics is a data-driven SaaS solution designed to provide real-time answers and insights for cross-channel marketing professionals. It enables users to highlight campaign performance for stakeholders and make informed decisions, catering to the need for transparency and accountability in the industry.
Integrate Marketing Analytics is a data-driven SaaS solution designed to provide real-time answers and insights for cross-channel marketing professionals. It enables users to highlight campaign performance for stakeholders and make informed decisions, catering to the need for transparency and accountability in the industry.
REAL-TIME ANALYTICS
CROSS-CHANNEL MASTERY

Best for teams that are

  • B2B enterprise teams executing complex Account-Based Marketing (ABM) strategies
  • Demand generation marketers needing centralized lead governance and data validation
  • Organizations managing multiple lead sources like events and content syndication

Skip if

  • B2C or direct-to-consumer brands focused on transactional sales
  • Small businesses with simple lead flows or limited marketing technology stacks
  • Teams looking for a standalone visualization tool without lead management features

Expert Take

Our analysis shows Integrate stands out for its rigorous approach to 'Precision Demand Marketing,' combining analytics with strict data governance. Research indicates it is particularly powerful for enterprises needing to validate lead data against GDPR/CCPA standards before it enters their CRM. Based on documented features, the 'Performance Center' offers unique AI capabilities for scoring media partner reliability, a critical differentiator for managing large-scale content syndication spend.

Pros

  • AI-driven buying group insights
  • SOC 2 Type 2 & ISO 27001
  • Universal API & deep CRM integrations
  • Automated lead governance & compliance
  • High ROI for enterprise volume

Cons

  • Steep learning curve for setup
  • No public pricing transparency
  • Renewal costs can increase significantly
  • Complex for smaller teams
  • Advanced features require training
3
Expert Score
9.6 / 10
479
140
FULL-FUNNEL VIEW

Sparkroom Marketing Analytics

Sparkroom Marketing Analytics
View Website
Sparkroom is a comprehensive SaaS solution designed specifically for marketers in need of cross-channel analytics. It offers a rich suite of tools including a paid search dashboard, cross-channel attribution, and automated lead-level detailed reporting. Its full-funnel data analytics give marketers a 360-degree view of their campaigns, enabling them to make data-driven decisions.
Sparkroom is a comprehensive SaaS solution designed specifically for marketers in need of cross-channel analytics. It offers a rich suite of tools including a paid search dashboard, cross-channel attribution, and automated lead-level detailed reporting. Its full-funnel data analytics give marketers a 360-degree view of their campaigns, enabling them to make data-driven decisions.
FULL-FUNNEL VIEW

Best for teams that are

  • Higher education institutions managing student enrollment and inquiry volume
  • Performance marketers in long-lead industries like mortgage, insurance, and automotive
  • Teams needing granular lead validation, routing, and compliance monitoring

Skip if

  • E-commerce or retail brands with short, transactional sales cycles
  • General B2B companies not managing high volumes of third-party leads
  • Small businesses needing a simple, general-purpose marketing dashboard

Expert Take

Our analysis shows Sparkroom stands out for its specialized focus on high-volume lead management, particularly in the higher education sector. Research indicates its strongest asset is the integration of 'pre-lead' data with 'post-conversion' outcomes, allowing for true ROI-based optimization rather than just lead volume. Based on documented features, the built-in compliance ecosystem (TrustedForm, Jornaya) and real-time hygiene tools provide a layer of safety and efficiency that generalist analytics platforms often lack.

Pros

  • Robust cross-channel attribution
  • Integrated TCPA compliance tools
  • Real-time lead hygiene
  • Higher-ed specific CRM integrations
  • Responsive customer support team

Cons

  • Steep learning curve
  • Interface hard to navigate
  • High implementation costs
  • Slow report download speeds
  • Parent company financial restructuring
4
Expert Score
9.5 / 10
686
56
INCREMENTAL PERFORMANCE

Measured Cross-Channel Dashboard

Measured Cross-Channel Dashboard
View Website
Measured's Cross-Channel Dashboard is a powerful tool for businesses seeking granular, actionable insights from their cross-channel marketing efforts. It delivers a consistent view of incremental performance across all platforms, making it ideal for businesses that use multiple marketing channels and need to understand their holistic impact.
Measured's Cross-Channel Dashboard is a powerful tool for businesses seeking granular, actionable insights from their cross-channel marketing efforts. It delivers a consistent view of incremental performance across all platforms, making it ideal for businesses that use multiple marketing channels and need to understand their holistic impact.
INCREMENTAL PERFORMANCE

Best for teams that are

  • DTC and e-commerce brands focused on scaling media spend profitably
  • Enterprise marketers needing incrementality testing and media mix modeling
  • Teams wanting to move beyond last-click attribution to causal measurement

Skip if

  • Mobile app developers or companies focused primarily on mobile install campaigns
  • Small businesses with limited media budgets (pricing starts at ~$2,500/mo)
  • Marketers looking for simple, free, or basic web analytics tools

Expert Take

Measured's Cross-Channel Dashboard stands out in the market for its focus on true incremental performance measurement. Industry professionals love it for its ability to deliver a unified view across all marketing channels, providing a clear picture of what's driving results. Its user-friendly interface and data-driven insights make it a powerful tool for businesses serious about leveraging their cross-channel marketing efforts.

Pros

  • True incremental performance measurement
  • Cross-channel compatibility
  • User-friendly interface
  • Data-driven insights
  • Consistent tracking across all platforms

Cons

  • Requires initial setup
  • Pricing not transparent on the website
  • May be complex for beginners
5
Expert Score
9.4 / 10
615
157
INSIGHTFUL JOURNEYS
TOP SATISFACTION

Dynamics 365 Customer Insights

Dynamics 365 Customer Insights
View Website
This SaaS solution provides real-time marketing analytics through its comprehensive dashboards and cross-journey insights. It is designed to meet the complex needs of cross-channel marketing professionals, delivering in-depth analytics across single or multiple journeys.
This SaaS solution provides real-time marketing analytics through its comprehensive dashboards and cross-journey insights. It is designed to meet the complex needs of cross-channel marketing professionals, delivering in-depth analytics across single or multiple journeys.
INSIGHTFUL JOURNEYS
TOP SATISFACTION

Best for teams that are

  • Mid-to-large enterprises already invested in the Microsoft ecosystem (Azure/Dynamics)
  • Organizations requiring a Customer Data Platform (CDP) to unify fragmented data
  • Teams needing real-time journey orchestration and AI-driven segmentation

Skip if

  • Small businesses or startups due to high base costs (~$1,700/month)
  • Teams lacking technical resources to manage Dataverse or Azure integrations
  • Companies looking for a simple, plug-and-play email marketing tool

Expert Take

Our analysis shows that Dynamics 365 Customer Insights distinguishes itself through its native Dataverse architecture, allowing it to serve as a true unified data backbone for the entire Microsoft ecosystem rather than just a standalone marketing tool. Research indicates that while the learning curve is steeper than some competitors, the payoff is a highly secure, enterprise-grade platform capable of handling complex real-time journeys and strict compliance requirements like HIPAA and FedRAMP.

Pros

  • Native Dataverse & Power Platform integration
  • Leader in Gartner Magic Quadrant 2024
  • Enterprise-grade security (HIPAA, FedRAMP)
  • Real-time AI-driven customer journeys
  • Copilot generative AI features included

Cons

  • Steep learning curve for beginners
  • High base licensing cost ($1,700/mo)
  • Limit of 1,000 active segments
  • Complex setup and configuration
  • Expensive add-on capacity packs

Product Comparison

Product Has Mobile App Has Free Plan Has Free Trial Integrates With Zapier Has Public API Live Chat Support SOC 2 or ISO Certified Popular Integrations Supports SSO Starting Price
1 Tableau Marketing Dashboards
Yes No Yes - 14 days Yes Yes Email/Ticket only SOC 2 Salesforce, Google Analytics, Excel Yes Enterprise pricing available
2 Integrate Marketing Analytics
No No No No No Email/Ticket only Not specified Salesforce, Marketo, HubSpot Not specified Enterprise pricing available
3 Sparkroom Marketing Analytics
No No Contact for trial No No Email/Ticket only Not specified Google Ads, Facebook Ads, Bing Ads Not specified Request a quote
4 Measured Cross-Channel Dashboard
No No Contact for trial No No Email/Ticket only Not specified Google Ads, Facebook Ads, Shopify Not specified Custom pricing available upon request
5 Dynamics 365 Customer Insights
Yes No Contact for trial No Yes Yes ISO 27001 Microsoft 365, LinkedIn, Power BI Yes Enterprise pricing available
1

Tableau Marketing Dashboards

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Yes - 14 days
Integrates With Zapier
Yes
Has Public API
Yes
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
SOC 2
Popular Integrations
Salesforce, Google Analytics, Excel
Supports SSO
Yes
Starting Price
Enterprise pricing available
2

Integrate Marketing Analytics

Has Mobile App
No
Has Free Plan
No
Has Free Trial
No
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Salesforce, Marketo, HubSpot
Supports SSO
Not specified
Starting Price
Enterprise pricing available
3

Sparkroom Marketing Analytics

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Ads, Facebook Ads, Bing Ads
Supports SSO
Not specified
Starting Price
Request a quote
4

Measured Cross-Channel Dashboard

Has Mobile App
No
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
No
Live Chat Support
Email/Ticket only
SOC 2 or ISO Certified
Not specified
Popular Integrations
Google Ads, Facebook Ads, Shopify
Supports SSO
Not specified
Starting Price
Custom pricing available upon request
5

Dynamics 365 Customer Insights

Has Mobile App
Yes
Has Free Plan
No
Has Free Trial
Contact for trial
Integrates With Zapier
No
Has Public API
Yes
Live Chat Support
Yes
SOC 2 or ISO Certified
ISO 27001
Popular Integrations
Microsoft 365, LinkedIn, Power BI
Supports SSO
Yes
Starting Price
Enterprise pricing available

Similar Categories

How We Rank Products

Our Evaluation Process

The 'How We Choose' section for cross-channel marketing analytics dashboards outlines the methodology employed to select and rank products in this category. Key factors evaluated include product specifications, features, customer reviews, and ratings, with a focus on usability and integration capabilities that enhance marketing strategies. Special considerations for this category involve the ability to aggregate data from multiple channels, the robustness of analytics features, and the overall value offered to marketers seeking to optimize campaign performance. Rankings were determined by analyzing comparative data from customer feedback, evaluating the price-to-value ratio, and examining overall performance metrics across the nine evaluated products.

Overall scores reflect relative ranking within this category, accounting for which limitations materially affect real-world use cases. Small differences in category scores can result in larger ranking separation when those differences affect the most common or highest-impact workflows.

Verification

  • Products evaluated through comprehensive research and analysis of cross-channel marketing metrics.
  • Rankings based on an analysis of user feedback, expert reviews, and dashboard performance indicators.
  • Selection criteria focus on key features such as data integration capabilities and visualization tools for marketing analytics.

As an Amazon Associate, we earn from qualifying purchases. We may also earn commissions from other affiliate partners.

×

Score Breakdown

0.0 / 10

What This Award Means